Podcasts about modern marketing

Playing it safe doesn't cut it anymore. If you want to grab eyeballs, you need to be bold, unexpected, maybe even a little chaotic.That's the magic of Taskmaster, a competition show where thinking sideways often beats playing it straight. And in this episode, we're taking a page from its playbook with the help of our special guest, Vanessa Hope Schneider, Head of Brand at Descript.Together, we explore what B2B marketers can learn from chaos, creativity, and knowing when to follow the rules (and when to completely ignore them).About our guest, Vanessa Hope SchneiderVanessa Hope Schneider is Head of Brand at Descript. There, she leads brand, content, product marketing and community. Her focus is growing the community of creators and communicators using Descript to make videos and podcasts. She's working to drive engagement and success through feature announcements and community education, and is developing campaigns that illustrate Descript's perspective on creative work, and the role AI should have in it.Vanessa has previously served as Director of Host Community at Airbnb, Head of Marketing at Clara Labs, and VP of Marketing at One Medical.What B2B Companies Can Learn From Taskmaster:Think laterally. Lateral thinking is about solving problems creatively rather than relying on the most direct or traditional approach. Vanessa encourages marketers to lean into that mindset: “Sometimes your goal is most efficiently achieved by just doing the best practice... but other times you need to break out in your approach.” In B2B marketing, that might mean reimagining how you run events, pitch your product, or tell a story. It's not about copying what others are doing, but finding the unexpected angle. Like in Taskmaster, the real wins often come from knowing when to be efficient and direct, and when to be bold, playful, or completely off-script.Know when you're the picture and when you're the frame. Sometimes your brand should be the star of the show. Other times, you should be supporting someone else's spotlight moment. Vanessa explains, “It doesn't always have to be your brand. It shouldn't always be your brand. Sometimes it's the voices of your customers. It's their success stories.” In the same way, Taskmaster contestants might earn points by hyping up the host, marketers should recognize when to uplift others for the bigger win.Develop your signature style. In Taskmaster, contestants approach identical tasks in wildly different ways, and that's the fun of it. Over time, you start to recognize their unique flair. The same is true for brands. Vanessa says, “It is valuable and compelling to find your style and stick to it, and then approach each new challenge from that perspective.” A strong, consistent style becomes part of your brand identity and how your audience remembers you.Quotes*“ One of the keys to success on Taskmaster and when making content is committing to the bit. If you're self-conscious, if you're mugging for the camera, if you're trying to do too many things at once, if you're distracted, the audience isn't gonna go there with you. Your readership isn't gonna go there with you, your customers aren't gonna go there with you. You have to summon the will, the courage, the focus to go all in, and that's when exciting things are gonna happen. And you might be able to find different types of creativity because you're blocking all that other distraction out.”*” B2B marketers should enjoy lateral thinking. So, sometimes your goal is most efficiently achieved by just doing the best practice, doing it well, and task faster. That would be reading the task and just doing what the task tells you to do. But other times, you need to break out in your approach. You need to be more iconoclastic or more unexpected. You're not gonna win Taskmaster or marketing if you're only doing one or the other. You have to know when to be literal and direct and when to think in new directions. Sometimes you're gonna get the most points if you just speed run the task, but other times you're gonna get points for creativity.”*“ There are instances when you are, as a contestant on Taskmaster, absolutely the star of the show, and you wanna be boisterous and you wanna be attention-grabbing. And of course, we as marketers all can think of instances where we wanna do that with our brand, but in other instances. You kind of wanna be a supporting character. So in Taskmaster, sometimes the best thing to do is make it about Greg because he's a taskmaster and he is very ego-driven…And so the analog for marketers would be. Who are you uplifting in your work? It doesn't always have to be your brand. It shouldn't always be your brand. Sometimes it's the voices of your customers. It's their success stories, so find opportunities to do both.”*“ Your style is your brand…It is valuable and compelling to find your style and stick to it, and then approach each new challenge from that perspective.”*“ The challenge of making content about content is knowing when should I be specific and speak directly to those priority audiences and their priority use cases? And when should I pop up a level and speak in a more generalized way about capabilities and benefits, and trust that the audience will know how that applies to the specific thing they're trying to make?”Time Stamps[0:55] Vanessa Hope Schneider, Head of Brand at Descript[03:38] Why Taskmaster?[04:47] The Role of Head of Brand at Descript[07:09] Empowering Creatives With Descript's Tools[08:15] Descript's Company-Wide Film Fests[09:21] The Origins of Taskmaster[16:43] Understanding Taskmaster's Production Value[21:37] B2B Marketing Takeaways from Taskmaster[32:31] Importance of Investing in Content[41:31] Importance of Video in Modern Marketing[48:27] Final Thoughts and TakeawaysLinksConnect with Vanessa on LinkedInLearn more about DescriptAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

SummaryIn this episode, Perry Marshall, a renowned business growth consultant, shares his journey from being an engineer to becoming a marketing guru. He discusses the evolution of marketing from direct mail to digital platforms and the significant impact of AI on the industry. Perry emphasizes the importance of unique perspectives, niche markets, and the 80/20 principle in achieving success. He also explores the changing landscape of the music industry and the tools available for modern musicians, highlighting the need for creativity and networking in today's market.TakeawaysPerry Marshall transitioned from engineering to marketing after being laid off.Direct marketing was a turning point in Perry's career.The internet revolutionized marketing practices.AI is reshaping the marketing landscape significantly.Understanding your unique perspective is crucial for success.Niche markets can be more profitable than large markets.The 80/20 principle applies to marketing and business.Creativity in artistic endeavors can enhance business performance.Networking and hustle are essential for success in any industry.Modern tools have made it easier for musicians to promote their work.Chapters00:00 Introduction to Perry Marshall03:04 From Engineer to Marketing Guru06:13 The Evolution of Marketing: Print to Digital09:14 The Impact of AI on Marketing12:03 Defining Marketing in the Age of AI15:11 The Future of Customer Interaction18:19 The Role of Expertise in a Noisy Market21:16 Case Study: Solar Quotes Australia24:13 The Asymmetry of Success in the Digital Age30:30 The Changing Landscape of Music Revenue32:42 Finding Your Niche in a Saturated Market35:05 The Power of True Fans39:36 The Importance of Understanding Your Audience44:16 Tools for Modern Musicians51:38 Balancing Passion and Profit56:24 Creative Expression in BusinessCredits:Hosted by Michael Smith and Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM The Carton:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Feature with Zack Chmeis of Straight Method up now! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic":Shows and info:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

If you're not up with the use of AI in the new world of marketing you will be left behind. Here are some powerful lessons and powerful experiences you really better tune into. How GPT Chat and other AI tools are leaving Google behind.. How you need to adjust, adapt and pivot with your SEO activity. Find out more here. Want me to Coach You Lead Your Best Business - Lead Your Best Life? Book an Obligation Free Lead Your Best Life Strategy Session Schedule a free Lead Your Best Business - Lead Your Best Life Coaching call here now: 15-Minute Strategy Meeting   Limited spaces available.   Want access to powerful online Coaching Resources?   B2B Package - for B2B Sales Results Transformation   https://book.colourzonesellingsystem.com/b2b_sales     Retail Package - for Retail Sales Results Transformation   https://book.colourzonesellingsystem.com/retail_offer1

Welcome to a new episode of Business Lunch! Today, Roland and Ryan discuss the changing landscape of marketing and branding. In this episode, they explore how businesses can create meaningful connections with customers in an era of AI, economic uncertainty, and information overload. Learn why having a unique point of view and emotional resonance is more critical than ever for brand success.Highlights:"We are still going to do business with the brands that we know the most, that we like the most, that we trust the most.""The tragic error that so many companies make is that they try to speak to everyone, and therefore speak to no one.""Direct experience which informs a unique point of view shared by a worthy messenger.""The highest and best use of a CEO at scale is being a spokesperson for their brand."Timestamps:00:26 Introduction5:35 The Power of Experiential Marketing 6:43 Challenges in Modern Marketing 10:58 Changing Economic Landscape14:16 Impact of Government Spending16:38 Technological Disruption22:26 Addiction and Consumer Behavior28:45 Creating a Unique Brand Point of View32:24 The End of Mass Market Brands41:24 Elements of a Great Brand43:44 Emotional Essence in BrandingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Marketing in the Digital Age (0:01:27 - 0:08:25)Importance of authenticity and relatability in marketing, regardless of industry.The rise of direct-to-consumer marketing using platforms like TikTok and YouTube.The use of concise pitch decks and testimonials to convey a company's value proposition.The Art of the Interview (0:12:33 - 0:18:28)The benefits of unscripted interviews for capturing genuine personalities.The interviewer's role in creating a comfortable environment.The editor's role in shaping the final narrative.Language and Writing in the Digital Age (0:18:55 - 0:23:45)The difference between reading and listening in terms of comprehension and internalization.The use of language to convey authenticity in a world of AI.The Evolving Subscription Model (0:24:29 - 0:28:45)The shift from ad-free models to tiered subscription systems.Concerns about the value proposition and potential for consumer fatigue.The Entertainment Industry and the "Sunk Cost Fallacy" (0:28:45 - 0:30:53)The tendency to create anticipation for future seasons and shows.The potential for viewers to remain engaged despite declining quality due to sunk cost fallacy. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit daydrinkingondelmarva.substack.com

This week we released AI from the punishment cupboard in which we've been keeping it in order to win the approval of author, marketing super-brain and AI believer Paul Dervan. As the Head of Brand Marketing at Miro, Paul has been busy bolstering his reputation as one of the industry's smartiest pant-wearers when it comes to marketing effectiveness. Miro is just the latest stop in a marketing career you could only possibly describe as both distinguished and glittering (glittinguished?) and has seen Paul tackle the marketing challenges on behalf of everyone from O2 to Telefonica to the National Lottery in Ireland (scooping, along the way, the title of Ireland's Marketer of the Year in 2022.) He's also the author of Run With The Foxes, a superb book about marketing, mistakes and making much better decisions. This episode is very proudly dedicated to Peter Field. Peter has had a huge influence on Paul's career both as a mentor and advisor. ///// Follow Patrick on LinkedIn. Timestamps: 03:45 - First Job and Proper Job 05:10 - Early Career in Marketing 07:34 - Career Path and Focus 09:30 - Paul's Sweet Spot in Marketing 11:00 - Writing the Book: Run with Foxes 13:27 - Learning from Mistakes 15:51 - Mistakes and AI in Marketing 18:08 - Decision-Making Process 20:40 - Classical vs. Modern Marketing 22:22 - AI's Impact on Marketing 25:06 - Practical Applications of AI 30:05 - Advanced Uses of AI 33:08 - Synthetic Research 34:28 - Skepticism vs. Cynicism 36:42 - Curiosity and Experimentation 39:27 - Admitting Mistakes 43:27 - Listener Questions: Embedding Chapter One  Paul's Book Recommendations are:  Ogilvy on Advertising – David Ogilvy The Anatomy of Humbug – Paul Feldwick Decoded: The Science Behind Why We Buy – Phil Barden /////

How do you build a revenue engine that doesn't just generate pipeline—but generates the right pipeline? In this episode, Kyle Lacy, CMO of Jellyfish, shares how his team tackled one of the biggest challenges in B2B go-to-market: pipeline predictability.   In this episode of Topline Spotlight, Kyle explains why traditional metrics like Stage 1 pipeline weren't cutting it, how Jellyfish revamped its approach with deeper segmentation and leading indicators, and the impact of launching a Pipeline Council to align sales and marketing around quality, not just volume. Sam, Asad, and Kyle also touch on the biggest forecasting mistakes GTM teams make, why tracking pipeline per rep, source, and channel is a game-changer, how AI is reshaping marketing strategy, and what it takes to be a great CMO in 2025.   Are you being paid what you're worth? Help us refresh Pavilion's industry-standard compensation report for 2025 by taking our anonymous survey at joinpavilion.com/comp and get early access to the results!   Thanks for tuning in! Want more content from Pavilion?    New episodes of Topline drop every Sunday with new Topline Spotlight mini-episodes every Thursday. Subscribe to never miss an episode.   Stay ahead with the latest industry developments, emerging go-to-market trends, and valuable benchmarking data. Subscribe to Topline Newsletter for expert insights from Asad Zaman every Thursday.   Tune into The Revenue Leadership Podcast with Kyle Norton every Wednesday. He dives deep into the strategies and tactics that drive success as a revenue leader, featuring real operators like Jason Lemkins of SaaStr, Stevie Case of Vanta, and Ron Gabrisko of Databricks.   Your're invited! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!   Key chapters: (00:00) - Introduction to Top Line Spotlight (02:20) - Overview of Jellyfish and Its Purpose (04:15) - Addressing Challenges with Leading Indicators (09:50) - The Shift to Marketing for Engineers (11:42) - The Role of AI in Modern Marketing (16:22) - Inspiration and Closing Thoughts  

In today's fast-changing marketing landscape, measurement is more complex—and more critical—than ever. In this episode of The Marketing Intelligence Show, we explore what modern marketing measurement should look like, leveraging insights from Google's Modern Measurement Playbook.Join Outi Karppanen, Lead Marketing Analytics Strategist at Supermetrics, and Jakob Pörschmann, AI Specialist Customer Engineer at Google, as they break down how brands and agencies can unlock actionable insights to drive growth.Discover how combining multiple measurement approaches—from data-driven attribution to marketing mix modeling and incrementality testing—fuels smarter, privacy-first decision-making. If you're looking to future-proof your marketing measurement strategy, this is a session you don't want to miss!

Rob Young is a seasoned Marketing Executive and Consultant with over 24 years of experience specializing in B2B Cyber Security, ITOps, and DevOps SaaS GTM. With a strong foundation in IT Operations and Market Research, he delivers impactful outcomes for CISOs and CIOs. Rob has held leadership roles at top firms like IDC and IBM, successfully driving marketing strategies for startups and Fortune 50 companies, fueling growth, securing funding, and facilitating acquisitions. Website: https://cypago.com/ LinkedIn: https://www.linkedin.com/in/rob-young-19021113/ Yam is a multi-disciplinary marketing leader with over 17 years of experience guiding startups from Pre-Seed to Scale-up. He specializes in crafting Go-to-Market strategies, driving profitable growth, and optimizing marketing efficiency to impact core KPIs. With a track record that includes serving as VP of Marketing at Elementor, co-founding a startup acquired by WalkMe, and advising international companies, Yam blends strategic insight with hands-on leadership to build sustainable, high-growth businesses. LinkedIn: https://www.linkedin.com/in/yamregev/ In this episode, we explore growth marketing strategies, AI impacts, and interdepartmental collaboration with Rob and Yam. Discover how empathy drives marketing success.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments  

Rob Young is a seasoned Marketing Executive and Consultant with over 24 years of experience specializing in B2B Cyber Security, ITOps, and DevOps SaaS GTM. With a strong foundation in IT Operations and Market Research, he delivers impactful outcomes for CISOs and CIOs. Rob has held leadership roles at top firms like IDC and IBM, successfully driving marketing strategies for startups and Fortune 50 companies, fueling growth, securing funding, and facilitating acquisitions. Website: https://cypago.com/ LinkedIn: https://www.linkedin.com/in/rob-young-19021113/ Yam is a multi-disciplinary marketing leader with over 17 years of experience guiding startups from Pre-Seed to Scale-up. He specializes in crafting Go-to-Market strategies, driving profitable growth, and optimizing marketing efficiency to impact core KPIs. With a track record that includes serving as VP of Marketing at Elementor, co-founding a startup acquired by WalkMe, and advising international companies, Yam blends strategic insight with hands-on leadership to build sustainable, high-growth businesses. LinkedIn: https://www.linkedin.com/in/yamregev/ In this episode, we explore growth marketing strategies, AI impacts, and interdepartmental collaboration with Rob and Yam. Discover how empathy drives marketing success.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments  

In this conversation, Benny Carreon and Jen Renshaw discuss the evolving landscape of marketing, particularly the integration of AI technologies. They explore the balance between human creativity and AI efficiency, emphasizing the importance of maintaining a human touch in marketing efforts. Jen shares practical applications of AI in marketing, guidelines for effective use, and the consulting services offered by her company to help businesses navigate this new terrain.Jennifer Renshaw is the founder and CEO of Brand Mark Digital, a full-service digital marketing company based in Nashville, TN. She has worked in the marketing world for over 10 years with a focus in the healthcare tech space. She founded her own company at 31, and is experienced in digital marketing, branding, CRM and marketing automation, workflow efficiency, and leadership. As a seasoned marketing professional and self-proclaimed data nerd, she is passionate about enjoying her job, leading a team of high-quality employees, serving her clients and the Nashville community, and advancing her entrepreneurial efforts.Outside the office, Jen has been deeply involved in various community organizations, including the Nashville chapter of the American Marketing Association (Immediate Past-President), where as President she spearheaded both a mentorship program and a new DEI committee. She is also an active member of NAWBO, EO Bridge, Nashville Emerging Leaders (alumni and board member), and Young Leaders Council (alumni). In addition to her professional and community involvement, she is dedicated to giving back and has been actively involved in volunteer work for over a decade, specifically with the Ronald McDonaldHouse Charities. Jen prides herself on being a Nashville Emerging Leaders Award finalist in marketing, a 2023 Athena nominee, a mentor, and a speaker at the Salesforce Dreamforce conference. She holds a degree from Saint Louis University in marketing and international business, with a minor in economics and a certificate in service leadership. A natural leader with strong communication skills and a passion for making a positive impact in her community, she is dedicated to using her resources and talents to help others by always looking for new opportunities to give back. While traveling has taken her around the world , she is glad to call Nashville home. Jen Renshaw: https://brandmarkdigital.com/Dennis Jackson-WorX Solution- dennisj@worxsolution.com ; www.worxsolution.comBenny Carreon- Velocity Technology Group- benny@velocitytechnology.group;https://velocitytechnology.group/

In this conversation, Benny Carreon and Jen Renshaw discuss the evolving landscape of marketing, particularly the integration of AI technologies. They explore the balance between human creativity and AI efficiency, emphasizing the importance of maintaining a human touch in marketing efforts. Jen shares practical applications of AI in marketing, guidelines for effective use, and the consulting services offered by her company to help businesses navigate this new terrain.Jennifer Renshaw is the founder and CEO of Brand Mark Digital, a full-service digital marketing company based in Nashville, TN. She has worked in the marketing world for over 10 years with a focus in the healthcare tech space. She founded her own company at 31, and is experienced in digital marketing, branding, CRM and marketing automation, workflow efficiency, and leadership. As a seasoned marketing professional and self-proclaimed data nerd, she is passionate about enjoying her job, leading a team of high-quality employees, serving her clients and the Nashville community, and advancing her entrepreneurial efforts.Outside the office, Jen has been deeply involved in various community organizations, including the Nashville chapter of the American Marketing Association (Immediate Past-President), where as President she spearheaded both a mentorship program and a new DEI committee. She is also an active member of NAWBO, EO Bridge, Nashville Emerging Leaders (alumni and board member), and Young Leaders Council (alumni). In addition to her professional and community involvement, she is dedicated to giving back and has been actively involved in volunteer work for over a decade, specifically with the Ronald McDonaldHouse Charities. Jen prides herself on being a Nashville Emerging Leaders Award finalist in marketing, a 2023 Athena nominee, a mentor, and a speaker at the Salesforce Dreamforce conference. She holds a degree from Saint Louis University in marketing and international business, with a minor in economics and a certificate in service leadership. A natural leader with strong communication skills and a passion for making a positive impact in her community, she is dedicated to using her resources and talents to help others by always looking for new opportunities to give back. While traveling has taken her around the world , she is glad to call Nashville home. Jen Renshaw: https://brandmarkdigital.com/Dennis Jackson-WorX Solution- dennisj@worxsolution.com ; www.worxsolution.comBenny Carreon- Velocity Technology Group- benny@velocitytechnology.group;https://velocitytechnology.group/

Marketing is constantly evolving, and staying ahead requires strategy, innovation and a strong ethical foundation. In this episode, Korena Keys of KeyMedia Solutions shares her insights on digital marketing, AI and the importance of responsible advertising. From starting a business at her kitchen table to leading a successful agency, Korena's story is one of adaptability and growth.

In this episode, we welcome Rich Quelch, Chief Marketing Officer at John Good Group. We chat about the critical role of psychology in connecting with us on an emotional level. We examine how to build authenticity and trust and how to engage with people ethically. Especially with the rise of AI.  Chapters Introduction and Rich's Background [00:00:00-00:05:47] The Core of Marketing and Emotional Connection [00:05:47-00:11:28] Standing Out in a Competitive Market [00:11:28-00:13:32] Psychology of Marketing: Pain and Pleasure [00:13:33-00:15:26] Authenticity and Human Elements in Marketing [00:15:26-00:19:24] Ethical Considerations in Modern Marketing [00:22:15-00:29:20] Strategic Marketing Fundamentals [00:30:03-00:32:17] Marketing on a Budget and Building Authenticity [00:32:17-00:37:40] Embellishment, Data, and Strategic Omission in Marketing [00:37:40-00:44:06] The Future of Marketing and AI [00:44:06-00:59:14] Contact us/Follow on Socials Email: ⁠⁠⁠⁠Help@trans2performance.com⁠⁠⁠⁠ Subscribe to the People Performance Podcast Share this episode with colleagues who could benefit from fresh ideas for impactful off-sites. Visit our website and social media channels: ⁠⁠⁠⁠⁠linktr.ee/peopleperformancepodcast⁠⁠⁠⁠⁠ Featuring Rich Quelch - Chief Marketing Officer, John Good Group/Managing Director, Nothing But Padlocks Martin Johnson - CEO and Founder of Trans2 Performance

This week I welcome Scott Largay, Director of Business Strategy for Largay Travel, to first discuss the latest trending news in the travel industry, including major cruise news, new hotel rooms coming to the Mexican Caribbean, and much more. Later, Largay shares his insights on marketing in travel today. Hear his thoughts on how marketing has changed in travel over the years, as well as his tips for what travel advisors can do to improve. The discussion on modern travel marketing begins at the 21-minute spot. Today's episode sponsor: Collette If you sell guided travel (or would like to), Collette has you covered. With a focus on 360-degree support, Collette sets you up for success with learning tools like Collette University and the Travel Advisor Resource Guide, self-service tools like MyCollette, and marketing tools like Collette Connection, which assists you with sending brochures with your call to action. You can download marketing assets and more — all at no cost to you. Get started at gocollette.com/travel-advisors. Have any feedback or questions? Want to sponsor the show? Contact us at Podcast@TravelPulse.com and follow us on social media @TravelPulse. See omnystudio.com/listener for privacy information.

Lori Flowers is a seasoned marketing executive with over 20 years of experience in radio and media. As the Manager of Integrated Marketing and Project Management at Radio One, she creates innovative strategies that drive revenue for its stations and syndicated shows. Lori has worked across multiple markets, including Atlanta, New York City, and Washington, DC. She holds a Master’s in Mass Communication from Arizona State University and is passionate about leadership, serving on the board of Mentoring & Inspiring Women in Radio. Lori is also the author of A Seat at the Table and has been recognized in Who’s Who in Black Atlanta. In today’s episode, Lori reflects on her core values, the evolution of advertising, and the importance of personal branding. Together, they discuss effective marketing strategies and the impact of digital presence on professional opportunities. The episode is a goldmine of practical advice for professionals aiming to navigate the modern media landscape. Takeaways: Radio remains a vital marketing tool Social media audits and brand alignment boost opportunities. Personal branding is shaped by emotions and online consistency Sound Bites: “It's not just about what you say, but how you make people feel.” “Consider yourself a brand; it opens broader opportunities.” Connect with Lori Flowers LinkedIn: linkedin.com/in/loriiflowers Instagram: Instagram.com/loriiflowers Facebook: facebook.com/loriinez Book: A Seat At The Table: A Survival Guide For Women In Business

Today, we are delving into the crucial topic of building trust and becoming a better marketing strategist in your own business.There is nobody more qualified to chat about this topic than Jonathan Goodman, founder of the Personal Trainer Development Center. In this episode, Jonathan sheds light on everything that is WRONG with modern marketing right now.In particular, we chat about...avoiding the pitfalls of over-reliance on social mediacreative marketing strategies designed to engage and build trust within your local communitythe high-risk route of chasing internet famethe “Triangle of Trust” model from Jonathan's bookphilosophies regarding friendship dynamics in businesswhy offline word-of-mouth referrals surpass social media successthe importance of quality over quantity in client acquisitionIf you love this episode, you should grab a copy of Jonathan's Book called The Obvious Choice.No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.Follow Jonathan Goodman:Twitter: @itscoachgoodmanInstagram: @itscoachgoodmanYouTube: Jonathan GoodmanLinkedIn: Jon GoodmanPodcast: The Obvious ChoiceWeekly Newsletter: 5 Reps on FridayGet Jonathan's Latest Book:The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your WayEpisode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose 

Is it safe to assume 91% of marketing efforts fail? In this episode, Brad Bialy and Steve Gipson uncover the striking parallels between New Year's resolutions and marketing strategies. They explore how lack of consistency, unclear goals, and unrealistic expectations contribute to the high failure rate in both areas. Steve, Director of Sales and Operations with Recruiters Websites, shares actionable insights on how businesses can move past the "resolution mindset" and build sustainable marketing habits that lead to long-term success. The conversation also addresses the unique challenges staffing firms face when adopting marketing strategies, including the belief that “our industry is different.” Brad and Steve provide a compelling case for embracing marketing as an investment rather than an expense, emphasizing the importance of authenticity and trust.  Chapters & Timestamps: [00:00] Welcome and Holiday Recap Brad and Steve share personal holiday stories, including surprises for the kids and reflections on the value of downtime. [02:16] Why 91% of Marketing Fails Brad introduces the startling statistic and draws a parallel between marketing failures and New Year's resolutions. [04:45] The Importance of Consistency Steve emphasizes setting realistic goals and building sustainable habits for long-term marketing success. [07:20] Habits Over Hype: A Marketing Mindset The hosts discuss why consistency, accountability, and measurable goals are crucial for any marketing plan. [11:00] The Trust Factor in Marketing Steve examines why many staffing firms don't believe in marketing and how consultants can bridge the gap. [14:40] Marketing as an Investment, Not an Expense Brad and Steve break down the misconceptions about marketing's ROI and the need for consistent branding. [19:30] Overcoming Industry Excuses Steve debunks the myth that “our industry is different” and explains why marketing is universally effective. [22:55] Authenticity in the Age of AI The conversation shifts to the importance of creating authentic, human-centered content amidst a flood of AI-generated opinions. [27:00] Final Takeaways for 2025 Success Brad and Steve share closing thoughts on setting intentions, staying the course, and making the most of the new year. InSights is Hosted by Brad Bialy and Steve Gipson Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert. A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.    

In modern B2B marketing, we're seeing the evolution of adding SMS as a step in workflows. With engagement rates as high as 95 to 98% and a 90-second average response time, SMS ensures messages get the attention they deserve. This makes it a powerful tool for fostering relationships, driving engagement, and shortening sales cycles in the complex B2B buying process."In this episode of Revenue Boost: A Marketing Podcast, titled SMS for B2B Success: Modern Marketing Strategies for Revenue Growth, host Kerry Curran sits down with Amanda McGuckin Hager, CMO of TrueDialogue and a seasoned B2B demand generation expert, to explore the game-changing role of SMS in modern B2B marketing strategies. Amanda shares her insights from over 20 years in the field, diving into how SMS is transforming buyer engagement, shortening sales cycles, and driving revenue growth.The discussion highlights how SMS outperforms traditional email campaigns with open rates as high as 98% and response times averaging 90 seconds. Amanda explains how B2B companies can integrate SMS into marketing workflows, use it for real-time customer engagement, and even leverage it in sales relationships to build trust and strengthen connections. From personalized messages to event reminders and webinar follow-ups, SMS is becoming a critical tool for marketers and sales teams alike.Amanda also addresses key considerations for adopting SMS, including compliance with opt-in rules, new regulations for text message registration, and the importance of integrating SMS with CRM and marketing automation platforms. She provides actionable tips for brands looking to build their SMS strategies, ensuring that messaging adds value and enhances the customer experience.Whether you're a B2B marketer or sales leader, this episode offers valuable insights and practical advice on using SMS to modernize your marketing strategies, improve buyer engagement, and drive measurable growth. Don't miss this deep dive into the future of B2B communication! To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set.To grow revenue, companies must excel across four critical stages:✅Awareness: They must have heard of you✅Affinity: They must like you and believe you can solve their challenges✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:- Increased high-quality lead volume- Shortened sales cycles- Improved close ratesI'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

Can you share a specific example where innovative brand or performance marketing led to significant business growth?   Digital transformation can be complex, especially when integrating it across marketing, sales, and operations. What are some key challenges you've faced in driving digital transformation at Bayer, and how have you overcome them?   With AI becoming increasingly central to marketing strategies, how is Bayer incorporating AI and data-driven decision-making into its marketing and creative processes? What role does AI play in personalizing and optimizing consumer experiences at scale?   How are you driving sustainable innovation in digital health and digital commerce? Can you provide insights into how technology is being used to create more sustainable and impactful business models?   To the future of Bayer, what are you most excited about? Are there any particular innovations, projects, or strategic directions that you believe will significantly impact the industry and Bayer's role in it?

One of the biggest mistakes I see in B2B marketing is skipping foundational strategy for quick tactical wins. For example, companies might jump straight into running ads on LinkedIn or Google without first understanding their buyers or building a cohesive brand experience. Without that groundwork, even the best campaigns can fall flat. It's always better to start with a strong strategy that aligns messaging, audience, and goals before diving into execution. - Terri Hoffman,  founder and CEO of Marketing Refresh To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set.To grow revenue, companies must excel across four critical stages:✅Awareness: They must have heard of you✅Affinity: They must like you and believe you can solve their challenges✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:- Increased high-quality lead volume- Shortened sales cycles- Improved close ratesI'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

On today's episode, we're joined by Michelle Ngome, Founder and President of the African American Marketing Association (AAMA) and Outreach Director of Entrepreneurship Recruitment at Goldman Sachs. From trends in content creation to strategies for building a community, Michelle brings valuable insights for marketers aiming to deepen their audience connections. She also shares the significance of thought leadership, the role of innovation in marketing and practical ways to implement short-form video in B2B contexts.Key Takeaways:(01:38) Shifting to raw, authentic content can engage audiences more effectively.(03:05) Short-form video clips are essential for social media engagement.(06:57) Thought leadership requires challenging the status quo.(07:22) Small, creative initiatives in marketing can lead to big results.(09:08) Starting a podcast can differentiate a business.(12:50) Mastering AI prompts can improve tools like ChatGPT.(15:23) Regular content audits keep websites relevant.(17:21) Sonic branding helps build a strong podcast identity.Resources Mentioned: Michelle Ngome | LinkedIn -https://www.linkedin.com/in/mngome/African American Marketing Association (AAMA) | LinkedIn -https://www.linkedin.com/company/african-american-marketing-association/African American Marketing Association | Website -https://www.aa-ma.org/Goldman Sachs | LinkedIn -https://www.linkedin.com/company/goldman-sachs/Goldman Sachs 10,000 Small Businesses | Website -https://www.goldmansachs.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

Today we explore creating compelling brand stories with  the visionary founder of Lore. Discover how Tim's journey from leading branding across products at the iconic Kohler company and establishing his own firm Lore has positioned him as a master of brand storytelling. This episode promises to unveil the strategies that transform mere advertising into emotional narratives that resonate with 68% of consumers, drawing inspiration from Mad Men's iconic storytelling tactics. Tim shares intriguing insights from a standout campaign where a fashion-forward toilet took center stage at New York Fashion Week, proving the power of unexpected and innovative storytelling in capturing consumer interest.Explore the dynamic world of brand storytelling in the digital era, with platforms like TikTok reshaping how brands connect with audiences. We dive into the critical need for authenticity, emphasizing that 91% of consumers crave genuine interactions. Learn how to navigate the blurred lines between B2B and B2C, focusing on brand identity and customer loyalty over commodification. Our conversation highlights the high stakes of customer acquisition costs and the importance of building a brand that not only captures attention but also fosters long-term connections. Plus, discover how real-time feedback in digital marketing can revolutionize your advertising efforts, ensuring your brand's story is always optimized and impactful.Check out Tim's web site.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

The evolving marketing landscape demands adaptability as well as consistent and impactful brand strategies. In this episode, Steve Olenski, Chief Marketing Officer at Stan Ventures, discusses the evolving landscape of marketing, the challenges marketers face today, and the importance of authenticity and consistency in brand messaging. He explores the impact of AI on marketing strategies, the significance of customer retention, and how to effectively communicate with consumers. Steve also emphasizes the need for marketers to adapt to changes in media and consumer behavior while maintaining a unified brand voice across all channels. Tune in to explore the secrets to navigating today's marketing challenges with authentic, consistent branding and the power of AI! Resources: Connect with and follow Steve Olenski on LinkedIn and X. Follow Stan Ventures on LinkedIn and explore his Website. Tune in to The CMO Whisperer Podcast.

In this episode of the Beyond Marketing Podcast, Gary Raucher - Executive VP for Product, Marketing, and Merchandising at ASICS - takes us on a journey through the brand's rich history and reveals how the foundational purpose continues to drive its modern marketing strategies. Learn how ASICS differentiates itself in a competitive market by focusing on authentic storytelling and inclusivity rather than a "winning at all costs" mentality - with insights from impactful campaigns like "New Personal Best". We dive into how ASICS leverages consumer behaviour insights and community engagement to create meaningful connections with its audience, as Gary discusses the importance of balancing the brand's heritage with innovative marketing tactics to stay relevant in today's fast-paced world. Tune in to explore how ASICS's commitment to its roots fuels innovation and sets the brand apart in the global marketplace.

Solving Problems and Creating Opportunities: A Conversation with Jay AbrahamIn this episode of the None of Your Business podcast, we have a special co-host, Chris Helms, and welcome marketing legend Jay Abraham. Jay shares insights on the significance of solving problems, creating opportunities, and the vital aspects of entrepreneurship that lead to success. He reflects on his vast experiences, from starting with diverse entrepreneurial endeavors to becoming a prominent figure in marketing and business consulting. Jay discusses the evolution of his career, valuable lessons from working in various industries, and his systematic approaches to business growth. Key topics include the significance of ethical responsibility as a business advisor, modern marketing strategies, and Jay's perspective on today's entrepreneurial landscape. The episode emphasizes the importance of aligning with core values to achieve genuine success and contribution.00:00 Introduction and Welcome00:51 Meet the Cohost and Special Guest01:37 Jay Abraham's Early Career and Lessons01:56 The Cassette Tape Business Story06:25 Daymond John's T-Shirt Strategy07:55 Becoming a Marketing Authority14:10 Modern Marketing and Social Media14:38 Ethics and Responsibility in Business24:57 Jay Abraham's Current Work and Philosophy31:20 Conclusion and Final ThoughtsConnect with Jay:https://www.abraham.com/https://www.instagram.com/realjayabraham/https://www.linkedin.com/in/jayabrahamofficial/https://www.facebook.com/JayAbrahamMarketing/Support the showJoin the #1 Community for Service-Based Entrepreneurshttps://www.blackdiamondclub.com Follow Shawn and Lacey on Social Media: https://www.instagram.com/drshawndill/ https://www.instagram.com/drlaceybook/

How can AI improve your team's productivity and creativity? In this episode of the Leader Generation podcast, host Tessa Burg welcomes Colleen Malloy, CMO of Brunswick Companies. Together, they explore how AI agents are reshaping the future of marketing and empowering teams to work smarter. Colleen shares her journey of building an agentic workforce, where AI agents streamline tasks, boost productivity and unlock new levels of creativity.  Listeners will gain practical ways to introduce AI into their organization, overcome fears of new technology and maximize AI's potential in marketing. It's perfect for leaders ready to innovate and increase their teams' performance. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon. About Colleen Malloy: Colleen Malloy is the Chief Marketing Officer at Brunswick Companies, where she leads AI adoption initiatives and drives strategic growth through data-driven marketing. With more than 20 years of experience in technology optimization, SEO, content marketing and brand strategy, Colleen has a proven track record of using innovative tools to create impactful strategies. Prior to Brunswick Companies, Colleen held leadership roles at Fathom, StackSource and Design Milk Co., where she was known for championing high-performing teams and optimizing marketing tech stacks. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

In this episode of Creatives Grab Coffee, hosts Dario Nouri and Kyrill Lazarov engage with Sean Webster from Mac n' Cheese Media. They explore the unique name of Sean's company, his journey into video production, and the challenges of balancing parenthood with a creative career. The conversation delves into the impact of COVID-19 on their business, the importance of building relationships with clients, and the evolving role of video in marketing strategies. Sean shares insights on targeted outreach, networking, and the significance of ad distribution in maximizing video marketing effectiveness. In this conversation, Kyrill, Dario, and Sean discuss the importance of experimentation in content creation, the challenges of navigating budget constraints in marketing, and the effectiveness of problem-solution marketing strategies. They emphasize the necessity of knowing when to say no to clients and the critical role of cold outreach in business growth. The discussion also highlights creative approaches to networking and outreach, underscoring the value of building genuine relationships in the industry.Chapters00:00 - Introduction and The Story Behind the Name13:25 - From Sales to Marketing to Video Production16:03 - The Importance of Integrating Video into Marketing Strategies21:44 - Making Video a Priority in Marketing Campaigns29:00 - Building Relationships and Working with Legacy Brands29:29 - Cold Outreach and Building Partnerships48:28 - Saying No and Aligning with Client Goals54:52 - Testing and Experimentation in Video Marketing01:00:24 - Balancing Resources and Time01:03:37 - The Importance of Networking and Outreach01:04:23 - The Limitations of Referrals01:05:43 - Building Genuine Connections and Multiple Touchpoints01:11:04 - Creative Approaches to Outreach01:17:39 - Being Proactive and Taking Risks01:23:27 - Introducing Canada Film EquipmentSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

Morgan McKell is the founder of Strategy Zoo, a business consultancy focused on providing tailored marketing and business strategies for small businesses and new entrepreneurs.At Strategy Zoo, they offer Marketing & Business Consulting, Digital Audits & SEO Optimization all designed to help businesses grow and succeed in today's competitive landscapeTheir approach is rooted in honesty, innovation, and putting their clients first.Morgan believes in creating actionable strategies that deliver tangible results, and she's passionate about helping businesses thrive.Here's where to find more:https://www.strategyzoo.comhttps://www.linkedin.com/company/strategy-zoohttps://www.instagram.com/strategy_zoohttps://canvasrebel.com/meet-morgan-mckell-2https://voyageutah.com/interview/hidden-gems-meet-morgan-mckel…___________________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Meet Chantel SoumisChantel Soumis is an accomplished international speaker and LinkedIn influencer in digital marketing, Chantel shares cutting-edge news, articles, and insights aimed at propelling companies to new heights of success through innovative marketing practices. With a global reach, she has graced stages from London to LA, captivating audiences with her expertise and passion for revolutionizing marketing strategies in today's rapidly evolving digital landscape.LinksKeystone Click AI Ethics PolicyConnect with Chantel!LinkedInHighlights00:00 Introduction and Icebreaker02:12 Guest Introduction: Chantel Soumis03:47 The Power of Traditional Marketing06:41 Understanding Job Shops and OEMs11:08 The Importance of Language in Marketing20:57 Fun Facts and Personal Stories23:22 Recent Learnings and Innovations34:03 Closing Remarks and FarewellConnect with the broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Have you ever felt like your brand's missing something—but you can't put your finger on what it is? Maybe you've got the logo, the colors, the website, but you're still not standing out the way you'd hoped. Today, I'm excited to welcome Belle Rape, a branding expert with over two decades of experience, who helps entrepreneurs go beyond the surface of branding to create a truly magnetic identity.What You'll Learn in This Episode:[00:00] The Power of Personal Branding:Belle shares insights into branding as the foundation of a business, from understanding your mission to defining your audience, rather than just focusing on visuals like logos or fonts.[02:17] Avoiding the Common Branding Trap:Why so many entrepreneurs get stuck on trendy visuals and overlook the importance of building a solid brand identity first.[04:00] Making Your Product or Service Stand Out:Belle reminds us that it's your personality and unique perspective that attract people to your brand, not necessarily the product or service alone.[08:25] Key to Authenticity on Instagram:We discuss why it's essential to show up as your true self on social media, and how it helps attract your ideal audience.[10:05] Leveraging AI in Marketing:Belle shares her experience using AI for efficiency and why keeping up with AI trends is essential for staying competitive.[17:32] Building Confidence in Your Appearance (The ABCs of Branding):Belle's simple but powerful approach to branding—appearance, behavior, and communication—and how each plays a crucial role in showing up confidently in your business.[24:00] Entrepreneurial Style Tips:Practical advice for entrepreneurs who may be hesitant to invest in a stylist, and the power of creating a wardrobe that reflects your brand.[29:10] Staying True to Yourself in a Trend-Obsessed World:Belle shares her tips on how to avoid the pressure of trends and stay grounded in your personal brand vision.EPISODE LINKS:Find links to Belle's work below.Website: https://www.blueprintbybelle.com/Facebook: https://www.facebook.com/belle.darden/Instagram: https://www.instagram.com/bellerape/FREEBIE: 3 Wardrobe Essentials Signature Service: Brand Social SessionCONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Insta-Growth: The 30-Day Private Instagram Mentorship: https://www.elizabethmarberry.com/insta-growth

Sometimes, it's not what you're selling but how you're telling the story that determines success. For many businesses these days, standing out involves more than just showcasing a product's features. Consumers are becoming more sophisticated and selective, often looking for more than just the utilitarian aspects of what's on offer. That's why integrating personal stories and emotional connections into your business can make all the difference. These stories resonate with your audience on a deeper level, forging bonds that transcend mere transactions. On this episode of More Perfect Marketing, I'm joined by Brad Bucceri, who shares an incredible insight into the power of emotional storytelling in business marketing and how it can redefine success. Brad Bucceri, a seasoned marketing expert, has dedicated many years to the world of marketing, guiding small business owners through the evolving landscape of digital platforms. Frustrated by the complacency instilled by the Internet, Brad believes traditional unique selling propositions (USPs) have lost their impact. His mission is to educate entrepreneurs on the importance of standing out in a crowded market, not by claiming superiority, but by showcasing their unique identity. Through his work, Brad aims to transform marketing strategies, helping businesses position themselves as the only choice for their target audience. Links Mentioned: Find Brad Bucceri on LinkedIn at linkedin.com/in/bradbucceri

Welcome to the "Digital Marketing Mastery and AI Keywords for Explosive Growth"! In this comprehensive Walk In Victory Podcast, host NaRon Tillman delves into the fascinating world of digital marketing with guest Eitan Koter and delve into the evolving landscape of digital marketing, AI, and video commerce. They discuss the importance of staying agile, customer-centric strategies, and how new trends like short-form video and AI are reshaping the industry. Eytan shares insights on building robust marketing strategies, focusing on content creation, and the importance of differentiation in a crowded market. He also offers practical advice for startups on navigating the shifting dynamics of digital advertising and leveraging partnerships for growth.Join us on this journey to elevate your digital marketing game. Don't forget to like, share, and subscribe for more expert tips and strategies to help you thrive in the digital world! #DigitalMarketing #AIKeywords #ExplosiveGrowth #MarketingStrategy #SEO #ContentMarketing #AIMarketing #GrowthHackingTime Line00:00 Introduction to the Walk in Victory Podcast 00:36 Meet Your Host: NaRpn Tillman 01:06 The Impact of AI on Podcasting 02:15 Exploring the Future of Digital Spaces 03:48 Guest Introduction: Tech Industry Veteran 04:56 The Evolution of Digital Marketing 06:00 The Power of Video in Modern Marketing 08:37 Adapting to Rapid Market Changes 16:25 The Convergence of Media and Commerce 17:16 The Future of Advertising and Consumer Behavior22:14 The Journey of Innovation and Agility 24:37 Balancing Confidence and Knowledge 24:47 Passion and Partnership in Business 25:37 Navigating Market Trends and Customer Demands 29:53 The Rise and Fall of the NFT Market 31:11 Consistency and Focus in Business 35:54 The Power of Content and Partnerships 42:37 Adapting to Changing Marketing Strategies 43:55 Final Thoughts and RecommendationsWant to be a guest on Walk In victory? Send NaRon Tillman a message on PodMatch, here: https://www.joinpodmatch.com/walkinvictoryBecome a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.

A leader in the events industry, Julius jumps right into the role and impact of events in modern Marketing.  Why CMOs are currently enthusiastic about events, how the pandemic led to a renewed appreciation for measurable interactions at events, and how they're becoming more data-driven with the aid of technology such as AI.  ALSO Julius opens our eyes to various event formats, cost-effective organizing strategies, and the significance of understanding event objectives and audience engagement.  If you're looking to host an event in the near future, listen to this episode first, trust me. As we near the end of 2024, it's time to push your Marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer Marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit https://www.impact.com/millennial and take your marketing to the next level! 03:33 The Changing Nature of Business Events 05:21 The ROI of Events 07:55 Content Creation at Events 10:28 Cost and Planning of Events 12:35 Low-Cost Event Strategies 20:03 Marketing and Ticket Sales for Events Follow Julius: https://www.linkedin.com/in/juliussolaris/    Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In a hyperconnected world saturated with marketing messages, the quest for genuine brand connections has become increasingly important. Amanda Brinkman, CEO of Sunshine Studios, and Krystal Hauserman, a CMO and strategic advisor, recently sat down with Marketers That Matter® to discuss how brands can create more authentic and purposeful experiences for consumers.ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM's Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

Welcome to Season 12 of the Troubleshooting Innovation podcast. Joanie Spencer, editor-in-chief for Commercial Baking, is spending this season with Tony Martin, president of Martin's Famous Pastry Shoppe. They're exploring how this company has grown from a family-owned brand into a national icon. Sponsored by AMF Bakery Systems. In our fifth and final episode, Tony dives into how the company's growth over time has transformed its marketing strategies. He also offers insight into how Martin's incorporates the latest trends into existing operations.

Join hosts Ed Parcaut as he dives deep into the inspiring journey of Elona Lopari on this episode of the Inner Edison Podcast. From her roots in Albania to becoming the CEO of The Life School, Elona's story is a testament to resilience, adaptability, and purpose-driven entrepreneurship.

In this episode of the FreeDive Podcast, Deb and Kristy dive deep with Mark Silverman, Senior Vice President of Client Services at Seapoint Digital, to explore the evolution of marketing and advertising. Mark discusses his passion for finding what sets a client apart in a crowded marketplace and shares his insights on the major shifts shaping the industry today, including the power of big data and the impact of digital platforms in creating personalized, targeted campaigns.Mark also explains the importance of balancing traditional and digital marketing methods, emphasizing a rigorous approach to testing and measuring ROI to ensure every marketing dollar is well spent. With decades of experience navigating the changing landscape, he reveals how brands can remain agile, adapt quickly, and connect meaningfully with their audiences in an ever-evolving market.Let's connect! Send us a message and say hi. It's the end!No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes. Come find us!But wait, there's more! Explore a wealth of tips, tricks, and insights on our various social channels:

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the vital role of marketing in today's manufacturing landscape. Joined by Robert Rose, Chief Strategy Advisor for Content Marketing Institute, they explore the importance of storytelling, personalized communication, and building trust with customers. These practical strategies will help you create valuable content that will resonate with your specific audience, and show how leveraging digital tools can help you efficiently and effectively implement a marketing campaign that will increase sales.Timestamps-00:00 Introduction to Modern Marketing for Manufacturers02:45 Creating Valuable Content for Industrial Brands05:24 The Importance of Personalization in Marketing07:41 Tactics for Lean Marketing Teams11:09 Building a Content Strategy26:19 Evaluating and Scaling Your Marketing Efforts30:33 Essential Tools for Digital Strategy33:17 Conclusion and Key Takeaways If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________

"AI will never replace good content, that you will never get the human out of it, and that people are already starting to discern," says Dr. Amy Cook, Co-Founder and CMO at Fullcast.In this episode, we're joined by Dr. Amy Cook, co-founder and CMO of Fullcast, to discuss her journey from academia to the C-suite, the role of content in the buyer's journey, and how AI will never replace the human touch in content creation. She also shares her insights on integrating AI for operational efficiency and the importance of aligning marketing closely with revenue goals.In this episode, you'll learn:The significance of content in influencing 60% to 75% of the buyer's journeyHow AI can be used to enhance content creation without replacing the human elementWhy closely aligning marketing efforts with revenue is crucial for successResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Dr. Amy on LinkedIn: https://www.linkedin.com/in/amyosmondcook/Check out Fullcast: https://www.fullcast.com/Timestamps:(00:00) Writer turned marketer finds success in tech industry(05:35) The role of AI in content creation(09:25) How Fullcast revolutionizes go-to-market teams(13:33) Why content is king in marketing strategy(15:48) The fulfillment of creating real impact in startups

Faruk Heplevent, Founder of The Scope Studio, explores the power of CGI in modern automotive marketing. The use of CGI has grown significantly in the media industry, and its quality has reached a point where the majority of us can no longer distinguish it from reality. Given its ability to eliminate the need for physical sets and the creative control and flexibility it provides, is CGI the ideal solution for maximizing product marketing budgets? Today, Faruk discusses CGI's role in modern marketing. Show NotesConnect With: Faruk Heplevent: Website // LinkedIn Scott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feel like your marketing is falling flat? You're not alone. In 2024, most fund managers are facing the music. Outdated marketing tactics like sending PDF letters to investors just don't cut it anymore.The good news? Embracing modern marketing can be simple and time and cost effective when you have the right game plan. Listen in today for Stacy's modern marketing blueprint that's been consistently delivering real results for fund managers. In this episode, she breaks down:What social capital isHow you can build and nurture different types of social capital within your networkWhat a personal brand isHow your personal brand differs from your business brand Content ideas that have proven effective in helping founders and fund managers grow their personal brand - - -Make The Boutique Investment Collective part of your Billion Dollar Backstory. Gain access to invaluable resources, expert coaches, and a supportive community of other boutique founders, fund managers, and investment pros. Join Havener Capital's exclusive membership

A CMO Confidential Interview with Phil Buckallew, a former brand manager who spent 23 years as a General Manager at IBM and is now the President of Infrastructure and Mainframes at Rocket. Phil discusses why it is so challenging to move mainframe data to the cloud, the cyber security race, why digital transformation is "still a thing," and his career change from consumer goods to technology. Key topics include: why you probably don't need to train your own generative AI model; tips for selecting AI vendors; and the rise of account based marketing in the B2B space where everyone is buying off a spreadsheet. Tune in to hear how to avoid AI "snake oil."

The landscape of marketing is evolving, and to keep up with these changes, contractors need to ditch outdated marketing tactics and embrace a modern approach. In this episode, marketing expert Savannah Gresham shares modern marketing strategies for residential contractors. She talks about sales, communications, and marketing to people on a needs-based basis vs. wants-based, limitations of traditional marketing methods, and tips and strategies for modern marketing.   In this episode, they discuss: Savannah's background and why she focuses on marketing for residential contractors Difference between marketing to needs-based vs. wants-based customers Traditional, outdated marketing methods – door knocking, flyers, billboards, etc Modern marketing strategies — having a solid website, using social media, running targeted ads Penalization by Facebook for using its tools and the mistakes contractors make with Facebook ads Common mistakes that contractors make when trying to market themselves online —boosting posts instead of running full ad campaigns, not including an attractive offer in their ads Tips for contractors to improve their online presence and social media strategies How can contractors improve their sales techniques When contractors should consider hiring a marketing agency vs. trying to do it themselves Strategies for contractors when hiring a marketing agency How can understanding personality types and communication styles help contractors be more effective in their marketing and sales efforts How to connect with clients and have more natural, responsive sales conversations   Mentioned: Mill Creek Marketing Website: https://millcreekmktg.com/    Modern Marketing for Residential Contractors Facebook Group: https://www.facebook.com/groups/modernmarketingresidentialcontractors    Savannah Gresham on Facebook: https://www.facebook.com/profile.php?id=100084920866433    Savannah Gresham on Ig: https://www.instagram.com/sav.gresham/    Links to resources:    Stop struggling with sales! Transform your business with Eric's FREE list of Contractor Sales Secrets and start moving in the right direction. Click here to download it: Contractor Sales Secrets   Book A Call With Triplett: Call with Triplett   The Pond Digger - https://theponddigger.com/   You can also check out The Pond Digger's products at: http://helixpondfiltration.com/    TWT Contractor Circle   TWT Contractor Power Circle   And follow his adventures in the pond world at: Instagram  Facebook  TikTok 

Let's drop some real tea on innovation, AI, and the state of marketing, old school iDigress style — fast-talking, high-energy, value gems dropping every other second. Let's go on the record and break down the good, the bad, and the reality of all of these things!Is the “perception of innovation” being personified as a “standard move” more than the actual act of innovation itself?Are brands really being innovative or merely copycats adding bedazzles on top to look different?What does embracing AI vs integrating AI within your business, offering, and operations actually look like?How do we navigate all of this in the creator economy, the rise of AI, the shift from third to first-party data, and so much more?This episode is jam-packed with answers, studies, observations, and expanded considerations of intentional thoughts to explore on all of this and more.  Beyond The Episode Gems:Download HubSpot's State Of Marketing Report for FreeDiscover All Podcasts On The HubSpot Podcast NetworkGet Discount Off Riverside & Try For Free #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

Minter Dialogue with Chris Daly In our latest podcast episode, we had the pleasure of speaking with Chris Daly, the CEO of the Chartered Institute of Marketing (CIM). Chris's journey from serving as a major in the British Army to leading one of the most respected marketing bodies in the world is nothing short of inspiring. His diverse experiences have shaped his unique perspective on marketing, leadership, and the ethical challenges that come with it. Chris begins by sharing his early career in the British Army, where he learned invaluable lessons about leadership, empathy, and the importance of a team ethos. These experiences were pivotal in shaping his approach to marketing and leadership. Transitioning from the military to the Central Office of Information, Chris gained insights into the world of diplomacy and the power of effective communication. He reflects on how these roles, though seemingly distant from the commercial world of marketing, provided a solid foundation for his current role. One of the key themes Chris discusses is the evolution of marketing. He emphasizes that marketing today is far more complex and multifaceted than it used to be. It's no longer just about selling products; it's about understanding the audience, communicating effectively, and delivering value. The role of marketing has expanded to include ethical considerations, data privacy, and the impact of AI. Chris passionately argues that marketing is not just the "coloring in department" but a crucial element that drives measurable outcomes and aligns with business goals. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Unlock the secrets to mastering digital marketing in my latest episode featuring an interview with the legendary Robert Rose. Robert is the guru on all things content marketing, but our conversation did not stop there. In this episode, Robert shares his journey from the dot-com boom to becoming the CMO of a startup, leveraging content to outshine industry giants and co-founding the Content Marketing Institute with Joe Pulizzi. We also touched upon how the latest advancements in AI, including ChatGPT 4.0 and Claude AI, are revolutionizing content strategies and what these mean for businesses. We dissect Google's latest algorithm changes and explain why long-form content and a data-driven approach remain vital to staying ahead in the SEO race.We'll explore how the landscape of content marketing has evolved, why personal branding is crucial for small businesses, and the innovative integration of AI in marketing strategies. Robert emphasizes the need for a clear content process before adopting AI, illustrating through real-world examples like the legendary weather predictions of A Plus Roofing. We'll also discuss how content marketing now focuses on holding attention and creating meaningful customer relationships, using unique stories and value propositions to differentiate in saturated niches.Stay tuned as we unravel the secrets to a successful content marketing framework and share practical tips on aligning your strategy with the customer journey. Plus, hear about Robert's book "Content Marketing Strategy" and his insights on the rising role of content entrepreneurs. Let's dive in and master modern marketing together!Guest LinksRobert Rose WebsiteRobert on LinkedInContent Marketing Strategy on AmazonLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

On today's episode of the GaryVee Audio Experience Im sharing a recent keynote I gave at the Google Summit. I share my thoughts on organic social media Highlighting its significance in contemporary marketing. I also talked about Real-Time Marketing and The necessity of fast, responsive marketing tactics in the current digital age, and much more! This is a great episode for anyone looking how to leverage social media in 2024 to grow your business! Enjoy! --- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message

Looking to scale your practice but feeling tapped out with new patients in your market? Don't worry, we've got you covered! This week, Dr. Lauryn is joined by a true chiropractic marketing wizard, Dr. Ryan Rieder, to discuss how he produced massive scale for his own practice, and the tools, tips, and tricks he now teaches to help others do the same. Dr. Ryan Rieder (DC) grew up and studied Chiropractic in South Africa. After graduating, he and his wife (also a Chiropractor) moved to the United Kingdom where he co-founded his wildly successful Chiropractic business. Over the next 10 years Dr. Ryan built this business to eventually operate 9 offices with over 100 team members that serve over 3000 clients every week. His marketing strategies brought in over 10,000 new patients to his offices every year, generating $7 million-dollars' worth of revenue. He now resides in the USA and helps Chiropractors all over the world grow their practices with his tried and tested strategies. His Chiropractic marketing book is a #1 best-seller on Amazon and has sold thousands of copies worldwide, growing practices by over six figures across the globe.During their conversation, Dr. Lauryn and Dr. Ryan discuss why you should chase imposter syndrome, the need to get simple before you get fancy with your marketing, the difference between marketing wants vs needs, being omnipresent in your community, why physical still wins, and much more.Follow Dr. Ryan: Website | YouTube | Instagram | Twitter DC Practice Growth Podcast: Apple | SpotifyGet your FREE copy of The New Patient Avalanche System Dr. Ryan's Upcoming Events:1 Day "New Patient Avalanche" Marketing Crash Course, Saturday May 18th, Celebration FloridaAtlanta Mastermind with Les Brown, Friday July 26th, Atlanta GeorgiaBooks Referenced in the Episode:Chiropractic Advertising Vol. 16 By Harry E VeddereSelling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith– – – – – Sign up here to receive our monthly associate job postings email.Rate & subscribe wherever you get your podcasts!Join the Weekly Slay mailing list HEREIf you want to submit a question or have feedback, make sure to tell us:Website | Instagram |