Podcasts about modern marketing

Most insurance agencies market themselves like they're still stuck in the last century, relying on tired tactics, generic messaging, and treating their marketing team like order-takers.But what if your marketing could be your agency's ultimate weapon? My guest, Aubrey King, Director of Marketing at McConkey Insurance & Benefits, is here with a new framework for breaking out of the "boring insurance" mold. We get into why traditional agencies resist change, how McConkey uses its unique non-commissioned model to stand out, and the critical need to tailor your message and empower your marketing team. This is the guide for agencies ready to stop blending in and start getting noticed.▶▶ Sign Up For Your Free Discovery Callhttps://calendly.com/aneary/strategy-sessionKEY MOMENTS(00:00:00) Stop Marketing Like It's 1990, with Aubrey King (00:06:09) The Marketer's Mindset: How Personal Challenges Fuel Professional Growth (00:09:37) Why Traditional Agencies Are Allergic to Modern Marketing (00:12:01) The Ultimate Differentiator: McConkey's Non-Commissioned Advantage (00:17:19) The Modern Marketing Formula: Audience, Message, Channel (00:24:09) Beyond Selling: Using Content to Educate & Retain Clients (00:31:21) The Agency Leader's Job: Get Out of Marketing's WayCONNECT WITH ANDY NEARY

The Information's Aaron Tilley and TMF Associates' Tim Farrar talk with TITV Host Akash Pasricha about a potential Apple and SpaceX satellite deal and Globalstar's rumored $10 billion sale. We also talk with Katie Roof's scoop that Adobe considered a $3 billion acquisition of AI video company Synthesia and Mike Shebat about how his company, Traba, is using AI to disrupt the light industrial staffing industry. The Information's Erin Woo joins us to detail Google's multimillion-dollar contract with Major League Hacking to push its Gemini AI model to young coders. Lastly, The Information's CEO and Editor-in-Chief Jessica Lessin speaks with Allison Braley, Partner at Bain Capital Ventures, to discuss modern communications strategies in the AI age.Articles discussed on this episode:https://www.theinformation.com/articles/apple-musks-spacex-finally-satellite-dealhttps://www.theinformation.com/articles/softbank-hunts-humanoid-robot-startupsTITV airs on YouTube, X and LinkedIn at 10AM PT / 1PM ET. Or check us out wherever you get your podcasts.Subscribe to: - The Information on YouTube: https://www.youtube.com/@theinformation4080/?sub_confirmation=1- The Information: https://www.theinformation.com/subscribe_hSign up for the AI Agenda newsletter: https://www.theinformation.com/features/ai-agenda

Joanne Morrison is the founder of Outmarket. She is based in Toronto, Canada. Outmarket is a specialist marketing agency that is focused on BPO and CX companies. Telling potential customers about your services has always been important, but as BPO gets more complex, more international, and AI changes how marketing can function, it is more important than ever to get great advice. Peter Ryan called Joanne to talk about these changes and her advice for marketing in CX in the 2020s. https://www.linkedin.com/in/joanne-morrison-52299711/ https://www.outmarketbpo.com/ SUMMARY: Mark Hillary and Peter Ryan discuss the challenges and mistakes in BPO marketing with Joanne Morrison, founder of Outmarket. Joanne highlights underinvestment in marketing, with typical BPO budgets being a fraction of the 2-8% recommended for B2B services. She emphasizes the importance of diversifying marketing efforts and leveraging AI beyond content creation. Joanne also stresses the need for effective post-event follow-up and risk-taking to stand out in a competitive market. She advises using AI for backend tasks like coding and research to improve efficiency and differentiation. 

Optimizing Legal Intake with Kerri Coby White: Insights from The Law Firm Growth Machine   In this episode of Legal Marketing Radio, Chip LaFleur interviews Kerri Coby White, CEO of Kerri James and author of 'The Law Firm Growth Machine.' With over a decade of experience helping law firms enhance their intake, business development, and growth strategies through data and technology, Kerri shares her journey from education to marketing for law firms. They delve into the importance of optimizing legal intake, the role of empathy and human-centered design, and the impact of AI on marketing and intake processes. Kerri also discusses her transition from teaching to marketing, her innovative intake system, and the critical role of data in driving sustainable growth for law firms. Tune in to gain valuable insights on transforming legal intake into a competitive advantage and learn about Kerri's book, which provides practical strategies for law firm growth.   00:00 Introduction to Legal Marketing Radio 00:42 Meet Kerri Coby White: From Educator to Legal Marketing Expert 02:31 The Role of AI in Modern Marketing 16:32 The Importance of Empathy in Client Interactions 20:08 Practical Tips for Improving Legal Intake 23:28 Conclusion and Final Thoughts  

Welcome back to Franchise Fridays on the Unemployable Podcast with Jeff Dudan — where we break down the mindset, systems, and leadership that make franchise owners succeed. Today's guest is Michael O'Driscoll, President of Franchising and COO at Homefront Brands, with 38 years of experience leading franchise systems across four continents. From building his career in Australia's largest residential construction franchise to launching global brands in transportation, banking, and home services, Michael has helped tens of thousands of entrepreneurs succeed in franchising. In this episode, Jeff and Michael discuss: What truly separates good franchise owners from great ones The biggest misconceptions about franchising The mindset shift required for first-year success Why accountability and leadership matter more than ever How AI and robotics are transforming home service franchises The future of franchising and what investors need to know This episode is packed with wisdom for aspiring and existing franchise owners — from resilient leadership to community engagement to long-term wealth creation.  FREE COPY of Jeff's Book DISCERNMENTFind out more About Jeff Dudan www.jeffdudan.com

Welcome back to Franchise Fridays on the Unemployable Podcast with Jeff Dudan — where we break down the mindset, systems, and leadership that make franchise owners succeed. Today's guest is Michael O'Driscoll, President of Franchising and COO at Homefront Brands, with 38 years of experience leading franchise systems across four continents. From building his career in Australia's largest residential construction franchise to launching global brands in transportation, banking, and home services, Michael has helped tens of thousands of entrepreneurs succeed in franchising. In this episode, Jeff and Michael discuss: What truly separates good franchise owners from great ones The biggest misconceptions about franchising The mindset shift required for first-year success Why accountability and leadership matter more than ever How AI and robotics are transforming home service franchises The future of franchising and what investors need to know This episode is packed with wisdom for aspiring and existing franchise owners — from resilient leadership to community engagement to long-term wealth creation.  FREE COPY of Jeff's Book DISCERNMENTFind out more About Jeff Dudan www.jeffdudan.com

In today's show, Dr. Sabrina Starling visits with Sara Nay of Duct Tape Marketing. These two entrepreneurs are highly aligned in their passion for work that supports life, rather than the other way around. Sara discusses her book, which is full of strategy, not just marketing tactics, along with an understanding of the value of relationships. If your marketing strategy needs an overhaul, this show is for you. Join us! Sara Nay is the CEO of Duct Tape Marketing, where she helps small businesses turn their marketing strategies into scalable systems that their teams can actually execute. Since 2010, she's worked with thousands of business owners and fractional CMOs, blending big-picture strategy with scalable operations. A passionate trainer at heart, Sara's mission is to empower others to lead from their zone of genius and build marketing teams that can actually get the work done. Sara is also the author of Unchained: Breaking Free of Broken Marketing Models, with the mission to help small businesses reclaim ownership of their marketing, rather than renting it. Profit by Design is a Tap the Potential production. Show Highlights:Sara's inspiration to write Unchained as a way to help others have control over their marketing strategySara's “Aha moment” that changed her role at work and how Duct Tape Marketing works with clients with fractional CMOsThe Business Strategy PyramidIdentifying your growth priorities and execution calendar for the next few monthsA strategy-first approach to marketingTaking advantage of AI as a support that frees up time and increases valueAsk, “What tasks need to be done by humans, and what by AI?”The Ideal Client Deep Dive Worksheet (found in Sara's book, Unchained)Connecting with people on a human/emotional level to build trustBuilding trust with our ideal clients: marketing with know, like, and trust; sales with try and buy; customer experience with repeat and referTrue growth: How it really happens through a focus on the customer experience What a business owner can gain by reading Unchained, your road map for a clear path forwardResources:Connect with Sara Nay: Duct Tape Marketing, LinkedIn, and Unchained*Free resources from Sara's book: Marketing Ownership Audit, Ideal Client Deep Dive Worksheet, From Copy to Culture: Messaging Alignment Guide, and the

In this episode of the Learnings and Missteps podcast, Jesse interviews Mohit Bhagchandani, a data-led marketing expert and founder of Adeptimize. They delve into the essence of modern branding, discussing the importance of personal and business identities. Mohit highlights that a successful brand must stick in consumers' minds and emphasizes the necessary balance between organic and paid content in marketing strategies. The conversation provides insight into Mohit's entrepreneurial background and the crucial role of personal branding in business longevity. They discuss practical marketing advice for various industries, emphasizing adaptability, integrity, and customer-focused content creation. Mohit also unpacks the significance of genuine engagement with customers, leveraging social media effectively, and the intricate relationship between creativity and data in successful marketing.00:00 Introduction to Modern Branding00:17 Meet Mr. Mohit Bhagchandani02:39 Understanding Modern Brands03:31 Personal vs. Company Branding05:41 The Importance of Personal Branding12:58 Mohit's Entrepreneurial Background23:44 The Role of Content in Marketing27:32 Understanding the Essence of Marketing27:54 The Importance of Original Content29:07 Leveraging Old Photos for Marketing30:45 The Role of Data in Marketing34:43 Building a Community on Social Media37:00 Starting a Business: Marketing Basics38:10 Tailoring Marketing Strategies to Different Businesses42:45 The Value of Professional Marketing Help44:58 Diverse Clientele and Industry Experience49:45 The Core Promise of Integrity in Marketing54:02 Conclusion and Final ThoughtsDesign the Life You have Always Wanted: https://www.depthbuilder.com/do-the-damn-thing Download a PDF copy of Becoming the Promise You are Intended to Behttps://www.depthbuilder.com/books

In this episode of Turning Point - Founder Stories, Blaine Bertsch sits down with Stephen Sakach, founder of AI CMO and Zero Company, to explore how empathy-driven marketing and purpose-led storytelling are reshaping the way brands connect with audiences. From his early entrepreneurial roots to building an AI-powered platform that helps businesses create meaningful, emotionally resonant campaigns, Stephen shares a fascinating journey through innovation, resilience, and conscious business leadership.The conversation dives into the evolution of digital marketing—from the wild west days of pay-per-click advertising to today's AI-driven personalization—and how technology can actually make marketing more human. Stephen discusses his “BLISS” philosophy (Build Love Into Scalable Systems), a framework for embedding empathy, gratitude, and purpose into company culture and marketing systems. He explains how emotional connection drives higher customer loyalty and lifetime value, and why businesses that lead with authenticity and kindness are better positioned to thrive.Blaine and Stephen also touch on entrepreneurship, the challenges of leading through economic downturns, and how self-managed teams, gratitude-based culture, and conscious capitalism are shaping the future of work. This episode is packed with lessons for entrepreneurs, marketers, and leaders who want to build brands that inspire trust, loyalty, and love.Don't miss an episode of Turning Point—subscribe, share, and keep learning from entrepreneurs who've built meaningful, resilient businesses. For more financial clarity and powerful cash flow forecasting tools to help your business grow strategically, visit Dryrun.com.#empatheticmarketing #AItools #entrepreneurmindset #brandstrategy #businessgrowthListen on your favorite podcast network or at turningpoint.buzzsprout.comLearn more about AI CMO at aicmo.ioConnect with Stephen Sakach at linkedin.com/in/stephen-sakach-3181aa28bWatch on YouTube: https://youtu.be/Er6MIJrj31gMaster the Future of Your Finances. From cash flow management to forecasting and scenario planning, see the impact of your decisions before you act. dryrun.com

Not every launch succeeds on day one, but the brands that endure find ways to win over time.That's why we're turning to Clue, the 1985 murder mystery comedy with three different endings. Despite bombing at the box office, it grew into a beloved cult classic. In this episode, we break down its lessons with the help of special guest Christine Royston, Chief Marketing Officer at Wrike.Together, we explore what B2B marketers can learn from building strategy before execution, balancing brand and demand, and embracing word-of-mouth to turn audiences into passionate advocates.About our guest, Christine RoystonChristine Royston is a visionary global marketing executive with a proven track record of scaling iconic technology brands, architecting go-to-market transformation, and driving category leadership in the enterprise SaaS space. As Chief Marketing Officer at Wrike, Christine leads the company's worldwide marketing strategy, fueling enterprise growth, brand acceleration, and customer-centric innovation at scale.With more than 20 years of experience across global B2B markets, Christine has built and led high-performing teams at some of the world's most recognized technology companies—including Salesforce, Dropbox, and Imperva—where she helped pioneer marketing strategies during moments of hypergrowth and IPO. She most recently served as Global Head of B2B Marketing at Udemy and as Vice President of Marketing at Bitly, where she was instrumental in repositioning both brands for business adoption and long-term growth.Christine's executive leadership spans Sales-Led and Product-Led Growth (PLG) models, across direct sales, freemium, and self-service go-to-market motions. Her ability to unify global teams, expand into new international markets, and launch cross-functional marketing engines has positioned her as a sought-after leader in growth-stage transformation and scaled enterprise performance.An expert in enterprise marketing strategy, customer lifecycle innovation, and multi-channel demand generation, Christine has driven business results across cloud computing, cybersecurity, financial services, and manufacturing verticals. She is also known for her passion for mentoring future marketing leaders and building diverse, inclusive, and impact-driven teams.Christine holds a B.A. from the University of Virginia and an International MBA in Global Marketing from the University of South Carolina's Darla Moore School of Business. She brings a global lens to every challenge, with leadership experience spanning the U.S., Europe, Asia, and Latin America.What B2B Companies Can Learn From Clue:Strategy matters more than star power. Even the best team can't save a weak story. Clue had an all-star cast, but without a clear throughline, it flopped at the box office. Christine draws a parallel to marketing: “Even if you have the best team in the world, without a great strategy, you're not gonna win. You've got to have a really fantastic strategy and a really great team to back it up, so that you can kind of play on everybody's strengths, but you're all pointed in the right direction.” Don't confuse talent or resources with strategy. Success comes from aligning everyone around a clear, shared story.Balance is everything. Clue was billed as both a mystery and a comedy, but leaned heavily into the silliness, confusing audiences who expected a tighter whodunit. Christine sees the same trap in B2B: “The movie was… touted as a mystery and a comedy, but it was definitely way more on the comedy side. And so thinking about that balance… and making sure that you're really being clear with your intent of messaging, your intent of the brand.” Great marketing requires a balance between brand, demand, clarity, and creativity. Overweighting one side leaves your audience uncertain about what you really stand for.Word of mouth is your secret weapon. Despite its failure in theaters, Clue became a cult classic through community and conversation. For Christine, that's a marketing playbook: “The fact that it did become this cult classic highlights the importance of word of mouth. How do you make sure you're getting in front of people who will be interested in your product, or interested in your movie, and making sure that you're leveraging communities [and] social as a way to get in front of people who maybe aren't going to go to the box office.” Buzz builds longevity. Beyond paid campaigns, you need advocates, communities, and conversations that keep your brand alive long after launch.Quote“ How do you differentiate yourself and do something a little different. Bring some humor into what is normally a pretty straight-laced B2B technology type of industry. I think people like a little fun in their day-to-day.”Time Stamps[00:55] Meet Christine Royston, Chief Marketing Officer at Wrike[01:01] Why Clue?[01:24] The Role of CMO at Wrike[03:05] The Origins of Clue, The Movie[14:04] B2B Marketing Lessons from Clue[28:10] Balancing Brand vs. Demand[29:50] Wrike's Brand and Content Strategy[33:21] AI's Role in Modern Marketing[35:11] Wrike's Survey on AI's Impact[40:20] Final Thoughts and TakeawaysLinksConnect with Christine on LinkedInLearn more about WrikeAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kathryn Illy is a strategic and commercially driven executive leader with over 20 years' experience in private and public sectors, including tourism, financial services, professional services, advisory, and advertising.  Kathryn discuss the evolving landscape of marketing, highlighting the challenges and opportunities marketers face today. She shares the dichotomy of marketing being seen as both a cost center and a growth driver, the importance of metrics and accountability, and the need for collaboration across departments.  She emphasizes the balance between the art and science of marketing, the necessity for marketers to speak the language of business, and the value of professional credentials. Kathryn concludes with advice for young marketers on developing both hard and soft skills to succeed in the industry. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190   Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934   Listen on Stitcher: https://www.stitcher.com/show/managing-marketing   Listen on Podbean: https://managingmarketing.podbean.com/    For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/   Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP. Okay. Number one, I don't know...

“It's my job as a marketer to be an expert in what's good… use whatever tools I can, and as quickly as I can.” -Chaz Ross-Munro   Chaz Ross-Munro is  a B2B marketing executive with a background in CRM, customer success, and operational transformation, she specializes in aligning marketing, sales, and delivery teams around unified data and strategic outcomes. With two decades of experience driving growth in the AEC and construction tech sectors, she's led initiatives that have redefined how companies think about their customer lifecycle—from acquisition to retention. Her superpower is translating marketing strategy into business-wide impact. At Datumate, she led high-impact programs that leveraged customer insights, digital modeling, and CRM tools to turn complex construction data into actionable intelligence for decision-makers. She's authored two books on CRM and AEC marketing strategy and helped over 120 companies implement scalable systems for sustainable growth. Whether building brand equity, driving operational alignment, or scaling GTM strategies, she bring a deep understanding of what makes organizations thrive. Website: https://www.chazrossmunro.com/  LinkedIn: https://www.linkedin.com/in/chazmarierossmunro/  YouTube: https://www.youtube.com/chazrossmunro  Facebook: https://www.facebook.com/chaz.rossmunro/   Austan Preuett is Austan Preuett is a seasoned marketing strategist and Director of Marketing at Lynx Systems, where she leads brand development, content strategy, and partner marketing in the physical security industry. With over 10 years of experience driving revenue growth and crafting impactful campaigns across tech, energy, and advertising sectors, Austan brings a results-driven approach to every project. She also serves as a board member for the International Association for Healthcare Security and Safety (IAHSS) Central Texas Chapter, championing safety innovation and industry collaboration. Website: https://www.lynxsystems.com LinkedIn: https://www.linkedin.com/in/austan-preuett/ Instagram: https://www.instagram.com/austan_preuett/ YouTube: https://youtube.com/@lynxduress?si=BaxJKCuyN3d9jG-v Facebook: https://www.facebook.com/austan.palmer   In this episode, we explore how data-driven strategy, customer insights, and innovative marketing approaches can align teams, elevate brand impact, and create sustainable business growth.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

“It's my job as a marketer to be an expert in what's good… use whatever tools I can, and as quickly as I can.” -Chaz Ross-Munro   Chaz Ross-Munro is  a B2B marketing executive with a background in CRM, customer success, and operational transformation, she specializes in aligning marketing, sales, and delivery teams around unified data and strategic outcomes. With two decades of experience driving growth in the AEC and construction tech sectors, she's led initiatives that have redefined how companies think about their customer lifecycle—from acquisition to retention. Her superpower is translating marketing strategy into business-wide impact. At Datumate, she led high-impact programs that leveraged customer insights, digital modeling, and CRM tools to turn complex construction data into actionable intelligence for decision-makers. She's authored two books on CRM and AEC marketing strategy and helped over 120 companies implement scalable systems for sustainable growth. Whether building brand equity, driving operational alignment, or scaling GTM strategies, she bring a deep understanding of what makes organizations thrive. Website: https://www.chazrossmunro.com/  LinkedIn: https://www.linkedin.com/in/chazmarierossmunro/  YouTube: https://www.youtube.com/chazrossmunro  Facebook: https://www.facebook.com/chaz.rossmunro/   Austan Preuett is Austan Preuett is a seasoned marketing strategist and Director of Marketing at Lynx Systems, where she leads brand development, content strategy, and partner marketing in the physical security industry. With over 10 years of experience driving revenue growth and crafting impactful campaigns across tech, energy, and advertising sectors, Austan brings a results-driven approach to every project. She also serves as a board member for the International Association for Healthcare Security and Safety (IAHSS) Central Texas Chapter, championing safety innovation and industry collaboration. Website: https://www.lynxsystems.com LinkedIn: https://www.linkedin.com/in/austan-preuett/ Instagram: https://www.instagram.com/austan_preuett/ YouTube: https://youtube.com/@lynxduress?si=BaxJKCuyN3d9jG-v Facebook: https://www.facebook.com/austan.palmer   In this episode, we explore how data-driven strategy, customer insights, and innovative marketing approaches can align teams, elevate brand impact, and create sustainable business growth.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Storytelling works. I've seen it firsthand—using stories consistently helped me grow my LinkedIn presence to more than 89,000 followers. But here's the challenge: while audiences crave authentic stories, many companies still struggle to communicate in a way that feels human. That tension is exactly what we unpack in this episode. Joining me is Patrick De…

Udi Ledergor is back on the pod—and this time, he's bringing the fire behind Courageous Marketing, his new book that challenges everything safe, stale, and same-same in today's crowded GTM world.As the former CMO of Gong during its hypergrowth years (multi-billion-dollar valuation, anyone?), and now Chief Evangelist, Udi knows firsthand how to build brands people actually love. In this episode, he and John dig deep into what separates average from iconic in today's AI-drenched world of “best practices.”You'll hear:Why courageous marketing requires risk, not just reachThe 10-20% “crazy idea” budget every brand needsHow sales and marketing can truly work togetherThe real difference between vanity metrics and valuable growthHow to craft a brand people feel, not just seeWhether you're a marketer looking to break the mold or a seller tired of lead-gen lip service—this episode is for you.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Udi on LinkedIn: https://www.linkedin.com/in/udiledergor/Get Udi's book Courageous Marketing: https://mybook.to/courageousmarketingCheck out Gong's Website: https://www.gong.io/

This week Sydney talks through a Certified American Grown (CAG) audience about Marketing!Sydney had the opportunity to talk to fellow flower farmers and American grown flower lovers about how she markets the flowers and our flower shop earlier this year! So we thought it would be great to share with you too!Email us any questions, comments, or episode ideas: podcast@garveysgardens.comFollow our Instagram and send us a DM:⁠ ⁠⁠@GarveysGardensPodcast⁠⁠⁠A refresher on Garvey's Gardens for everyone new listening in:We have so many new listeners we wanted to make sure everyone knows a bit about us as people, and about our Flower Farm and Flower Shop! Sydney: Owner and Farmer-Florist; former teacher; Braves baseball fan; loves reading romcoms and baking in her time away from the shop and farm. Audrey: Shop Associate and Podcast Manager; Colorado Mesa Uni Student; Student Teacher; vintage VW Racer and Restorer; Newlywed; Grand Junction Native.Garvey's Gardens: Flower Farm and Floral Boutique in Western Colorado! We grow flowers in Palisade throughout the whole year, although most are grown May-October, and those flowers end up in our shop and in our wedding designs for our lucky couples! Our Floral Boutique in Grand Junction, right off of Main St on 5th, is open daily for everyday floral orders, deliveries, gifts, and more! ⁠⁠Visit our website to place a seasonal fresh florals order⁠⁠ in the Grand Junction, Fruita, Loma, Palisade, Clifton, or Whitewater areas!⁠⁠Email List Signup on our Website (weekly emails)⁠⁠⁠⁠Our FREE Wedding Florals Checklist!⁠⁠Our Instagram!⁠⁠ @GarveysGardens⁠⁠⁠ ⁠@GarveysGardensPodcast⁠⁠Our YouTube Channel!⁠ ⁠@GarveysGardens⁠⁠

Send us a textEver wonder why some marketing cuts through the noise while most fades into oblivion? G Ranasina, CEO of Caxino marketing agency and a veteran marketer since the days of AOL CDs, reveals the uncomfortable truth about what's wrong with modern marketing."Marketing bros think all you need is to throw data into some AI engine and have it vomit out a thousand clichéd images," Ranasina explains with refreshing candor. "But what's missing is the idea, the concept, the emotional connection." Drawing on decades of experience helping over 400 startups across 20 countries, he articulates why the fundamental principles of marketing remain unchanged despite technological revolution.The conversation takes a fascinating turn when Ranasina distinguishes between efficiency and effectiveness in marketing. While other business units can optimize for efficiency, marketing requires emotional resonance that can't be quantified in dollars. "We've exorcised creativity from the equation," he laments, explaining why $1.6 trillion in marketing spending with increasingly sophisticated targeting tools has resulted in decreasing effectiveness.For podcasters and business owners alike, Ranasina offers a compelling perspective on standing out in a crowded marketplace. "You need to have the balls to be different, to be distinctive in your category," he advises, citing brands like Liquid Death that embrace their uniqueness rather than blending into the background. His insights on why we're "feeling creatures that think" rather than "thinking creatures that feel" provide a psychological framework for creating marketing that works.Whether you're looking to improve your marketing strategy, grow your podcast audience, or simply understand why some messages stick while others don't, this episode delivers actionable wisdom wrapped in entertaining, no-nonsense commentary. Connect with G Ranasina on LinkedIn for more marketing insights delivered with his signature blend of expertise and straight talk.Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:askcarl@carlspeaks.caIf you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

"We have to take a step back and figure out what is our strategy." Lee Pepper shares insights from his military background and how it has shaped his views on leadership and strategy in business. He discusses the importance of practical learning, building partnerships, and the challenges of modern marketing.  Lee emphasises the need for… The post #176: How to Win the Modern Marketing Battlefield with Lee Pepper appeared first on Website Love.

Join Molly Baker, founder of Indie Consulting, and our guest, as they unpack the complex world of digital marketing today. From navigating complex technical challenges to leading with empathy, this episode offers a fresh perspective on the often-overlooked realities of working in digital. Whether you're building a team or shaping a strategy, you'll leave with thoughtful insights on what success truly looks like for marketing in today's luxury space.  

Part 5 zeroes in on the record $12.9M Kobe/MJ Exquisite Dual Logoman: is it a true comp or a one-off outlier? We dig into why this sale triggered stronger reactions than Wagner/Mantle results, the marketing/use-case angle (Schemes/Dick's as precedent), and how headlines (“highest ever”) can be worth more than the incremental bid. We also kick around underbidder theories, “comp” vs “comparable,” and whether there's any real trickle-down. Then a fun closer: what would a 1/1 '89 UD Griffey be worth? Highlights Why this modern card drew more vitriol than vintage record-setters “Comp” vs “comparable”: when a data point doesn't map to anything else Marketing spend logic (Schemes/Dick's) and the Secure syndicate's “calling card” Psychological spillover vs long-term pricing reality Manufactured rarity isn't new: Wagner, '52 Topps highs, '33 Goudey Lajoie, Bert Corbeau, Leaf Marciano Quick takes from Karvin Cheung, Chris McGill, and Josh Adams on what really matters for collectors If you're into record sales, comps, and the vintage–modern divide, this one's for you. Watch Sports Cards Live most Saturday nights on YouTube for live, interactive hobby talk. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Social Media Decoded, host Michelle Thames chats with Clair Sidman, VP of Marketing at Collective Voice, about what it really means to be a creator-first brand in 2025. Clair unpacks why trust is outperforming virality, how creators can stop chasing trends and start building true impact, and how platforms like Collective Voice are empowering historically overlooked voices to turn influence into ownership. Whether you're a creator, entrepreneur, or marketing leader, this episode offers practical strategies for staying relevant, visible, and authentic in a crowded digital space. What You'll Learn in This Episode: Why creators should stop chasing algorithms and start building authority How Collective Voice is helping creators monetize authentically and inclusively What “creator-first” actually means from a platform perspective How AI and automation can support creator workflows (without killing the vibe) Tips for multi-passionate entrepreneurs to stay clear and visible without shrinking their message Why Gen Z is redefining influence—and what your brand can learn from them Clair also shares: Her journey into the creator economy The one action every creator should take this week to clarify their story The biggest red flag when evaluating creator partnerships Her go-to KPI and favorite resource for staying ahead in marketing Resources & Links: Learn more about Collective Voice Follow Clair Sidman on LinkedIn Read: The Creator Pay Deep Dive featuring Michelle Thames Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE creator economy 2025, collective voice marketing, creator-first strategy, monetization tips for influencers, brand storytelling, authentic content marketing, inclusive creator tools, social media myths 2025, marketing trends, creator brand strategy, AI and creators, Clair Sidman interview, Gen Z influence, platform-led growth, Collective Voice podcast, Michelle Thames

How can emotional intelligence, authenticity, and classic marketing strategies fuel modern success?In this episode of The Hard Corps Marketing Show, I sat down with Aaron Welch, a Marine Corps veteran and Founder/Chief Strategist at Lift Digital Marketing. Aaron brings a unique blend of traditional grit and modern marketing savvy, offering insights on the evolving landscape of marketing from the power of AI to the surprising effectiveness of print mail.Aaron debunks the myth that marketing channels like SEO or direct mail are “dead.” He explains that while platforms and tactics may evolve, core fundamentals like branding, messaging, audience connectivity, are what drive long-term success.We also dive into the challenges of today's digital marketing world, such as the overwhelming volume of cold outreach and the importance of forging real, human connections, particularly on platforms like LinkedIn. Aaron shares practical strategies to stand out: ditch the pitch-first mentality, focus on relationships, and make sure your efforts are measurable.In this episode, we cover:How emotional intelligence can make or break your marketing careerWhy branding and messaging fundamentals haven't changed, even if platforms haveThe power of authenticity and connection on LinkedInLeadership, therapy, and the value of personal growth in a high-stress industryResources and networking tips for veterans transitioning into marketingTune in if you're ready for a no-nonsense look at what really works in marketing today and how to stay grounded while standing out. This episode is packed with wisdom, practical advice, and inspiring stories.

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How do you future-proof your marketing strategy when LLMs are rewriting the rules in real time? Salesforce Applications CMO Amber Armstrong has answers — and the data to back them up.Stephanie Postles sits down with Amber to unpack how Salesforce is rethinking SEO, scaling AI agents, and finally cracking the code on account-based marketing. From converting LLM traffic at 40% to building cross-cloud alignment with “guilds,” Amber shares tactical insights and bold bets that every modern marketer needs to hear.Key Moments: 00:00 How AI and LLMs Are Reshaping the Marketing Funnel03:54 Amber Armstrong's Journey from IBM Intern to CMO at Salesforce06:35 The Expanding Role of AI in Modern Marketing Teams08:52 Inside Salesforce's Guild System: How Amber Aligns Teams Across Four Clouds17:31 Real AI Use Cases from Amber Armstrong's Marketing Team at Salesforce26:40 Amber Armstrong's Playbook for Future-Proofing SEO in the Age of LLMs30:55 How Salesforce's Website Converts 40% of LLM Traffic into Leads35:58 Building AI Agents at Scale: Lessons from Salesforce's Agent Force Rollout37:53 The Ongoing Role of Third-Party Validation in Buyer Decision-Making39:49 Amber Armstrong on Adapting Marketing Metrics for an AI-First Future40:40 How Salesforce Aligns Content Strategy Across Business Units44:56 Amber Armstrong's Advice for Getting Teams Comfortable with AI Tools51:24 Salesforce's Next Big Moves: Account-Based Marketing and Cross-Cloud Growth Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

“The best thing we can do as sellers is match the urgency of the person who is reaching out to us.” says Val Riley, VP of Marketing at Unbounce, Insightly, and LeadsRX.In this episode of The Content Cocktail Hour, host Jonathan Gandolf chats with Val about the shift from conversion to connection, both in your tech stack and your go-to-market strategy. With deep experience spanning CRM, landing pages, and attribution tools, Val shares how brands can build more meaningful customer experiences by removing friction between form fill and follow-up. She also unpacks what it looks like to move fast as a challenger brand in the AI era and how being “right-sized” in your CRM approach can actually lead to better results across your funnel.In this episode, you'll learn:Why 25–50% of form fills are wasted and how to fix thatWhat it means to align sales and marketing around a shared funnel viewHow mid-market CRMs can offer enterprise-grade AI without enterprise-grade headachesResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Val on LinkedIn: https://www.linkedin.com/in/valerie-riley-marketer/ Explore Unbounce: https://unbounce.com/ Explore Insightly: https://www.insightly.com/ Explore LeadsRX: https://leadsrx.com/Explore Closing Time: https://www.insightly.com/closing-time/ Read the report: https://app.thejuicehq.com/content/TBtyYfywtWN9NQ8T3MCzBbag Timestamps:(00:00) Intro(00:54) Meet Val Riley(04:19) The importance of conversion and connection(09:28) Aligning sales and marketing teams(11:21) Right-sized CRM solutions(14:50) AI in CRM: opportunities for challenger brands(18:55) Unpopular opinions in B2B marketing

Tanya Thorson is a marketing strategist and consultant who has worked with major brands like L.L. Bean and Lands' End. She is the founder of StrategiX Consulting and the co-author her new book, Get Off Your (M)ass!: Introducing B2A Business-to-(A)nyone Marketing, Reimagined, a book she wrote with her husband. Watch on YouTube: https://youtu.be/DS1fWR7ODjo  Connect with Tanya Thorson: https://www.linkedin.com/in/tanyathorson/ Buy your copy of "Get Off Your (M)ass!: Introducing B2A Business-to-(A)nyone Marketing, Reimagined": https://www.amazon.com/Get-Off-Your-ass-Business/dp/B0FDPXXVWB 

Join us as we hit the road with Jessica, the marketing and PR guru behind Jess Lifestyle Marketing! Like many of you – Jess runs her entire operation from her RV, proving that you can build a thriving business while living life on your own terms. In this episode, we dive into Jessica's journey from agency life to solopreneur success, exploring how her degrees from Valdosta State and Kent State, along with APR and CPRC credentials, have shaped her approach to marketing and PR. Learn how she helps businesses enhance their brand through tailored strategies, from crafting compelling press releases to managing online reputation. We'll uncover the advantages of working with a solopreneur, how she stays organized on the road, and her top tips for anyone considering a similar path. Plus, Jessica shares invaluable advice on navigating the ever-changing landscape of marketing and PR, and the importance of community involvement.GUEST BIO: Jess is a full-time RVer and founder of Jess Lifestyle Marketing, LLC, where she helps small businesses elevate their brands through expert PR and marketing strategies. With over 20 years of experience, she holds a BFA in Speech Communications, an MA in Public Relations, and professional credentials including APR and CPRC.Connect & Learn MoreJessLifestyleMarketing.comInstagram, Facebook & LinkedIn:@JessLifestyleMarketingInstagram & Facebook@TheWalkersWandering~~~~~~~~~~~~~~~~~~~~~THE RV ENTREPRENEURhttps://therventrepreneur.com~~~~~~~~~~~~~~~~~~~~~Join the RVE community on Facebook!⁠⁠https://www.facebook.com/groups/therventrepreneurcommunity⁠Connect with RVE on all your favorite socials⁠https://therventrepreneur.com/connect⁠⁠Got questions or comments for our hosts? Leave us a voice message! ⁠⁠https://therventrepreneur.com/voicemail⁠⁠(NOTE: Audio submitted may be published on the podcast unless specifically requested otherwise.)Got a great story or tips to share with RVE Listeners? Complete our Guest Intake Form:https://therventrepreneur.com/guestform

In this episode of the Marketing Money Podcast, Josh and John explore how artificial intelligence (AI) is impacting marketing, banking, and everyday life. The hosts debate AI's role in media planning and content creation, emphasizing the importance of human oversight, especially when AI-generated content enters regulated industries like banking. They highlight risks such as blind […] The post Episode 191 | Humans Still Required: AI's Role in Modern Marketing appeared first on Marketing Money Podcast.

Marketing isn't just about pushing a product anymore. If you want to resonate, you need to think creatively, act authentically, and know when to take the spotlight off the brand and onto the people behind it.That's the magic of Jim Henson, where artistry meets innovation, and characters become cultural icons. In this episode, we tap into that enduring creative power with the help of our special guest, Adam Kranitz, Chief Marketing Officer at Resilio.Together, we explore what B2B marketers can learn from narrative consistency, egoless collaboration, and why it's time to stop making “content” and start telling stories that actually matter.About our guest, Adam KranitzAdam leads the marketing organization at Resilio, responsible for demand marketing, brand, and corporate communications. He is an experienced technology marketing leader with expertise in building and leading global marketing teams and strategies that grow revenue, increase product adoption, and build mindshare with competitive differentiation.Adam has led vision, strategy, and execution for all facets of B2B technology marketing, aligned with sales teams, for publicly traded technology firms, including Avid (NASDAQ: AVID) and Paychex (NASDAQ: PAYX), and SaaS start-ups, including CloudCheckr (acquired by NetApp) and LucidLink.Adam's customer-centric marketing approach has recently produced industry leadership recognition for his companies with a G2 Leader Report for Cloud File Storage and category leader in Cloud Management Wave report by Forrester Research.What B2B Companies Can Learn From Jim Henson Idea Man:Entertainment first, selling second. Jim Henson's early commercials didn't start with a coffee can—they started with chaos, characters, and charm. Adam puts it plainly: “Do we wanna beat people over the head with the technical benefits of the product, or do we wanna entertain and educate our prospects?” The goal isn't to pitch—it's to engage. Use storytelling to earn attention before you explain the value.Narrative consistency pays off. Kermit hasn't changed. Neither should your core brand story. “If we haven't landed our message and are consistently delivering it over time, through multiple channels… what have you created?” Adam asks. Like the Muppets, your brand needs to adapt across formats but stay true to character. A consistent voice builds trust—and keeps you top of mind.Let your experts do the talking. Your audience doesn't want to hear from the brand. They want to hear from the people behind it. “Nobody wants to see an AI talking head avatar… You've got smart people in your organization, it's your job as marketers to coach them up.” For Resilio, spotlighting their CTO, CPO, and CEO on LinkedIn unlocked real results. Empower your experts. That's who your buyers want to meet.Quote*“The best part of my job is when I get to get on a platform like this and do a video interview with one of our customers… and then they kind of unprompted will talk about how much they love Resilio… That magic moment where it clicked for them—that is just magic.”Time Stamps[0:55] Meet Adam Kranitz, Chief Marketing Officer at Resilio[00:56] Why Jim Henson Idea Man?[04:01] The Role of CMO at Resilio[05:31] Origins of Jim Henson Idea Man Documentary[13:07] The Creative Genius of Jim Henson[25:14] B2B Marketing Takeaways from Jim Henson[38:37] The Power of Serialized Content[42:49] The Importance of Video in Modern Marketing[52:59] Final Thoughts and TakeawaysLinksConnect with Adam on LinkedInLearn more about ResilioAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Harmony Anderson didn't wait 90 days to make an impact at Superhuman — she launched a major campaign in her first five weeks. Harmony Anderson, Head of Marketing and Growth Product at Superhuman, breaks down why moving fast (and strategically) matters more than playing it safe, especially in high-growth startups. We dig into what it really takes to scale from $20M to $200M ARR, how to enter the enterprise market without abandoning your early adopters, and why traditional attribution models are falling behind in the age of AI and influencers. If you're navigating go-to-market pivots, building modern marketing infrastructure, or just trying to avoid another forgettable brand campaign — this episode is packed with insights. And congratulations to the Superhuman team for being acquired by Grammarly! Key Moments: 00:00 Harmony Anderson on Moving Upmarket and Scaling 01:35 Welcome to Marketing Trends 02:05 Harmony Anderson's Career Journey 08:33 Fast-Paced Marketing Strategies 13:20 Navigating the Dark Funnel 15:59 Balancing Brand and Attribution 16:47 The Role of Influencers in Modern Marketing 19:27 Positioning in the AI Market 24:41 Moving Up Market: Challenges and Strategies 35:06 Vision Setting and Company Evolution 36:11 Superhuman's Ambitious Roadmap 37:02 Unified Productivity and AI Integration 44:18 Scaling Operations for Rapid Growth 48:09 Innovative Tools and Harmony's Tech Stack 51:13 AI in Content Creation and Marketing 56:02 The Resurgence of Webinars 01:02:14 Superhuman for Startups Program Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Beyond Funnels: Crafting an Effective Marketing Ecosystem In this insightful episode, we delve into the evolution of marketing beyond traditional funnels, as popularized by experts like Russell Brunson. We explore the concept of creating an interconnected marketing ecosystem, designed to engage potential customers through a comprehensive and immersive brand experience. With anecdotes and comparisons to marketing legends like Roy H. Williams and Perry Belcher, the conversation highlights why an ecosystem approach is more impactful than linear funnels, particularly for high-commitment businesses. Learn how to build lasting connections and influence buying decisions by engineering experiences that captivate and retain your audience.  00:00 Introduction to Marketing Funnels 00:47 The Evolution of Marketing Concepts 01:36 The Ecosystem Approach 02:07 Building Brand Experience 03:20 The Importance of an Ecosystem 04:02 Capturing and Retaining Attention 06:27 The Role of Funnels in Modern Marketing 07:24 Conclusion: Embracing the Ecosystem

What does marketing look like for a modern practice? In this episode Chiropractor, Coach, Business Strategist and host of the Modern Chiropractic Marketing Podcast, Dr. Kevin Christie shares what to focus on, what to delegate, and what to avoid. We discuss the importance of starting with your core vision and establishing a brand that reflects your personality, and how to position yourself as an expert. Dr. Christie also shares how Chiropractors can avoid the overwhelm that comes from being both clinicians and business owners, and what he believes are the best ideas to grow a practice this year.  Resources mentioned in this episode: Episode 187 with Darcy Sullivan: 5 Chiropractic SEO Powerplays Episode 184 with Dr. Walter Salubro: Why YouTube Is A Great Resource For Chiropractors & How To Best Use It Connect with Dr. Melissa Longo for tons of free resources and  how to work with her: https://rockstardoctorlife.com/ About Our Guest: There are few frustrations and struggles that a modern chiropractor faces that Dr. Kevin Christie hasn't had to wrestle with already. Having run his own practice, with multiple staff, associates, real estate purchases, billing issues, insurance headaches AND trying to do excellent marketing, Kevin understands the pressures that we face as chiropractors. Kevin knows how important it is to have someone that you can turn to with whatever you are struggling with. He created Modern Chiropractic Marketing®  to help his colleagues overcome the hurdles and experience the joys of success that await on the other side. Connect with him at Modern Chiropractic Marketing

Real Beats Robotic: Why Your Voice and Face Matter More Than Ever-Are you tired of all the AI-generated content flooding your inbox and feed? You're not alone—and your prospects feel it too.In this episode of the B2B Marketing Excellence & AI Podcast, I share why showing your real face and voice in videos and podcasts is one of the most powerful ways to build trust today.If you're an industrial brand or a B2B company trying to stand out, it's not about saying more—it's about showing up more authentically.I break down:Why polished, perfect content doesn't build relationships anymoreHow to get started with videos or podcasts even if you feel uncomfortable on cameraTools (like Descript) that make editing easy without losing your natural toneAnd how to turn one simple video into weeks of quality contentWhether you're a marketing leader or a business owner, this episode will help you rethink content—and give you a simple plan to build real connections with your audience.Episode Breakdown:• 00:00 Introduction: The Shift from Content to Trust• 00:58 The Evolution of Marketing Strategies• 02:36 The Power of Podcasting and Videos• 03:25 Overcoming Barriers to Creating Content• 04:34 Building Authentic Relationships Through Video• 05:14 The Role of AI in Modern Marketing• 07:58 Getting Started with Podcasts and Videos• 14:21 Repurposing Content for Maximum Impact• 21:14 Conclusion: Embracing Realness in MarketingWhat You'll Walk Away With:• The #1 mindset shift industrial companies need to build trust today• A low-pressure way to get started with podcasts and videos• How to stop overthinking and start connecting• The secret to creating less content that delivers more value• A breakdown of how one video = 5+ valuable content piecesReady to grow with quality marketing?If this episode sparked an idea or helped you take that first step, I'd love your support:Subscribe to our YouTube Channel - https://www.youtube.com/@WorldInnovators* Leave a quick review or comment* Share this with one colleague or client who needs to hear itLet's help more companies grow with honest, helpful, and human marketing.

AI-native startups are outpacing legacy SaaS companies across every metric—growth, product velocity, and market attention. In this episode, Sam, Asad, and AJ unpack why the GTM landscape is shifting fast. They dive into the resurgence of IPOs, the rise of rollups, and the cultural edge AI-first teams have when it comes to speed, experimentation, and brand building.   Thanks for tuning in! New episodes of Topline drop every Sunday and Thursday.   Don't miss GTM2025 — the only B2B tech conference exclusively for GTM executives. Elevate your 2026 strategy and join us from September 23 to 25 in Washington, D.C. Use code TOPLINE for 10% off your GA ticket.   Stay ahead with the latest industry developments and emerging go-to-market trends with Topline Newsletter by Asad Zaman. Subscribe today.   Tune in to The Revenue Leadership Podcast every Wednesday, where host Kyle Norton talks with real revenue operators and dives deep into what it takes to succeed as a modern revenue leader.   You're invited! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!   Key chapters: (00:00) - Introduction (01:43) - Market Overview and Current Trends (05:52) - The Impact of AI on Business Dynamics (11:37) - Navigating the Challenges of SaaS vs AI Companies (17:25) - M&A Activity and IPO Market Insights (23:25) - Cultural Shifts in Tech Companies (29:23) - The Role of Social Media in Modern Marketing (35:33) - The Future of Go-to-Market Strategies (41:19) - Final Thoughts and Reflections

In this episode of the podcast, we feature Gledsley Müller, a business coach and owner of Digivate Digital Marketing, who shares his extraordinary journey from working as a frontend developer to acquiring and transforming that same digital marketing agency. Gledsley discusses the challenges and strategies involved in shifting from traditional agency models to modern, client-focused approaches. Key topics include his experience as a business coach, the intricacies of buying and restructuring an agency, the importance of building strong client relationships, leveraging AI, and the significant cultural shifts within his team. Gledsley also touches on his plans for further specializing his agency and expanding services. Packed with insights and real-world examples, this episode is a must-listen for anyone interested in business development and digital marketing.00:36 Journey into Agency Ownership03:55 Transforming the Agency Model07:44 Sales Training and Cultural Shift13:47 Restructuring for Success19:24 Challenging Existing Beliefs21:03 Restructuring and Successes23:00 Empowering Through AI24:34 Embracing Failure for Growth29:56 Future Plans and Niching DownConnect with Gledsley: • https://ca.linkedin.com/in/gledsleymullerConnect with Raul: • Work with Raul: https://dogoodwork.io• Free Growth Resources: https://dogoodwork.io/resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

Michael Stutts is the Chief Brand Officer at Dollar Shave Club, the OG viral direct-to-consumer razor company that changed an entire industry. Michael's job is to keep the fire of the brand, grow the omnichannel customer base, and drive innovation to bring new products and categories to market.Before Dollar Shave Club, Michael held executive roles in Marketing, Digital, and Information Technology at Azamara Cruises and Bloomin Brands, Inc. Prior to his industry roles, Michael was a Managing Director and Partner at the Boston Consulting Group focused on Consumer Industries, Private Equity, and Marketing & Sales practice areas.Michael serves on the Board of Directors of Birdcall, a regional chain of fast casual restaurants. He also serves on the Writing and Learning Center Advisory Board at his alma mater, the University of North Carolina at Chapel Hill. Michael received his MBA from The Kellogg School of Management at Northwestern University.When not selling razors or chicken sandwiches, you'll likely find Michael traveling the world to see concerts or to North Carolina to watch his beloved Tar Heels and Panthers.To know more about Michael visit his socials:Instagram: @mstuttsLinkedin: @michaelstutts

What if everything you thought about marketing messaging—emotional vs. functional—wasn't just incomplete, but flat-out misleading? In this eye-opening episode of the Marketing Boost Solutions Podcast, we welcome Dr. Nika Kabiri, a trailblazing decision science expert with over two decades of experience helping the world's top brands make smarter, sharper decisions. From Amazon to Microsoft, PepsiCo to Zillow, Nika has guided marketing teams through the most complex consumer behavior challenges—and now she's here to shift your perspective.Dr. Kabiri takes us beyond the tired messaging debate and into the world of decision science, revealing how consumers actually make choices—and why marketers often miss the mark. She shares insights from her groundbreaking new white paper that disrupts the status quo, offering a more dynamic, evidence-based framework for crafting truly persuasive messaging. If you're ready to level up your influence, align your strategies with how people really think, and drive marketing results that matter—don't miss this transformative conversation.Connect with Dr. Nika KabiriWebsite:  http://www.sparkconsumerinsights.com/Missed Previous Episodes? Don't worry! Catch up on all our insightful discussions by visiting our podcast blog. Stay up-to-date and never miss out on valuable content. Explore now! https://www.marketingboostsolutions.com/mbs-podcast-blogDo You Need More Leads? Do You Need More Customers? Boost Your Sales & Turn Your Prospects Into Customers With Incentive Based Marketing. Grow your Business Exponentially with Powerful Incentives and Solutions. Let MARKETING BOOST guide you, find out how: https://roadmap.marketingboostsolutions.com/Not a Marketing Boost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mbWhether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab

The old agency model is broken, and smart brands aren't waiting around to fix it. Instead, they're building lean, strategic ecosystems where storytelling, rather than scale, is the engine that propels growth.In this episode, Harrison Iuliano, cofounder of Moving You to BCC, breaks down why the classic agency-client model is officially dead and what smart brands are doing to replace it. He shares how high-performing brands are creating modern marketing machines by blending fractional talent, curated creative partnerships, and brand-first thinking. We dive into:Why brand, not performance, is your most defensible assetHow to structure your team for speed, quality, and creative outputWhat most companies get wrong about agency selectionWhy great products don't save bad brands—and vice versa

Discover how modern marketing tactics are changing the game in recruitment. If you're looking to attract top talent, you won't want to miss this video! Learn how modern marketing tactics are changing the game for recruitment. From social media to content marketing, find out how companies are attracting top talent in this digital age.David Revell, a trailblazer in modern recruitment marketing. With over a decade of experience in the recruitment industry, David transitioned from the traditional "churn and burn" corporate style to innovating his own way forward .After stepping away from the high-pressure environment of a large agency, he ventured into e-commerce, where he honed essential skills in video marketing, branding, and content creation. However, his journey took a pivotal turn during the pandemic, which saw him embrace recruitment anew with a fresh perspective.David now leverages sophisticated marketing techniques to transform job roles into irresistible offers, breaking away from outdated recruitment practices. His approach has drastically improved conversion rates, bolstering both the quality and quantity of job applicants. Join us as we delve deeper into how David believes companies should treat hiring as strategically as customer acquisition, unlocking one of the highest ROI opportunities available today.Discover how better job ads not only attract better candidates but ultimately lead to transformative business results. Stay tuned as David shares his insights and success stories, illuminating gaps in traditional hiring practices and shedding light on the power of words in the recruitment game.CONTACT DETAILSWebsite: https://chartarecruitment.com/ Emaill: david@chartarecruitment.com Linkedin: https://www.linkedin.com/in/david-revell-8b0929b6/Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. 

Refine Labs' General Manager Judy Sheriff is on today to walk through how and why you should implement Refine Labs' modern, tangible success metrics for your marketing team. Judy Sheriff shares her career story, starting with her entry into marketing in 2010, highlighting experiences with companies relying heavily on traditional metrics such as MQLs, and her eventual discovery of modern demand generation strategies. The conversation moves then into the critical juncture when she realized the necessity for change and her subsequent contributions at Refine Labs in guiding companies toward a comprehensive understanding of influence over direct tracking. Essential SEO keywords such as "B2B SaaS," "marketing measurement framework," and "demand generation" are explored throughout the episode.The episode also spotlights the impact of tools and strategies that have helped Judy develop successful frameworks in marketing. With Evan, they discuss the importance of simplifying dashboards and streamlining data processes for accurate measurement. Judy emphasizes the significance of aligning with sales and finance to drive effective change and discusses the potential over-reliance on AI in marketing. Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #measurement #metrics______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guest:Judy SheriffConnect with the hosts:Evan HughesSteph Crugnola

Molly Sperlich is a passionate storyteller and communications professional with a strong foundation in journalism and media. A graduate of the University of South Dakota, she holds degrees in Media & Journalism and English. Molly has honed her skills through roles such as Digital Editor and Anchor for Coyote News, as well as a writing internship with 605 Magazine. Proficient in Adobe Creative Cloud and Hootsuite-certified in social media marketing, she combines creativity with technical expertise to craft compelling content across various platforms.​ Website: https://propertymeld.com/  LinkedIn: https://www.linkedin.com/in/molly-sperlich-best-a324311b0/   Instagram: https://www.instagram.com/propertymeld/  Facebook: https://www.facebook.com/propertymeld    Bryan Nowlan is a dedicated marketing professional with over eight years of experience, including more than six years specializing in Web3 marketing. Since entering the cryptocurrency space in 2016, he has developed a deep passion for innovation and creating impactful marketing strategies in this fast-paced industry. His expertise spans social media, content creation, event management, email marketing, growth strategies, and website development. A Bentley University graduate, Bryan is known for his strong work ethic and commitment to staying ahead of emerging trends—both in marketing and the Web3 space. Website: https://horizenlabs.io LinkedIn: https://www.linkedin.com/in/bryan-nowlan-6a213091/    In this episode, we dive into how modern marketers can adapt to evolving landscapes using both traditional and cutting-edge techniques.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

My guest this week is making his second appearance on the CMO Whisperer podcast, and for good reason. He's a CMO who's helped Fortune 500 companies, startups, and even a scratch-made pizza shop break through the noise. He's driven $350 million in revenue from one campaign. He's sparked 45% growth in online grocery and built brands that lead with meaning and scale with precision. With over 25 years in the game, Bruce Hershey isn't just a marketer—he's a builder, a breaker, and someone who's redefining what it means to be a CMO. Bruce brings a rare mix of creative courage and operational discipline. But more than that, to me personally, he's a friend and a mentor—someone I continue to learn from every time we talk, including right now. He's back to share what's working, what's next, and how we lead with heart in an algorithmic world. And while he's never one to brag, let's just say any company looking to level up should be paying close attention—because Bruce is more than ready for whatever's next. And it's going to be big. 

How can career colleges break through the noise and reach students who are truly ready to succeed? Wharton marketing professor Dr. Cait Lamberton joins host Jason Altmire to explore how strategic messaging, authentic influencer engagement, and attention to the true wants and needs of students can reshape education marketing. Drawing on her work with the U.S. Departments of Education and Labor, Dr. Lamberton offers insights into what really motivates prospective learners—and how schools can better connect with the right students, regardless of their competing priorities. Discover how smart, student-centered marketing can drive both enrollment and meaningful outcomes.To learn more about Career Education Colleges & Universities, visit our website.

Christian Limon is the former Chief Growth Officer at Wish, which was the top spending advertiser on Google and Facebook. He was also the Chief Growth Officer at Tubi and Gemini. Throughout his career, Christian has achieved five exits and $28 billion in IPO and M&A proceeds. He has launched 20 apps and led 33 more apps on growth and monetization. Eric Seufert is the General Partner at Heracles Capital, a pre-seed venture capital fund focused on the mobile technology ecosystem. After beginning his career at Skype, he held a marketing leadership role at Rovio, where he launched Angry Birds 2. Eric also founded Agamemnon, a mobile marketing analytics startup acquired in 2017. He is the author of Freemium Economics and manages Mobile Dev Memo, a blog on mobile advertising and monetization. In this episode… Today's marketers face a challenging paradox: the more data they have, the harder it is to identify what's valuable. Between conflicting attribution reports, algorithm-driven campaign shifts, and pressure to scale fast, many teams optimize for metrics that don't move the needle. How can growth leaders cut through the noise to build scalable and realistic strategies? Seasoned mobile growth strategist Christian Limon emphasizes the need for broad, strategic creative testing that breaks out of traditional methods like UGC. He recommends marketers tap into unconventional sources and avoid over-controlling creative input. Leading economic and digital marketing strategist Eric Seufert urges brands to prioritize commercial outcomes like profit and ROAS rather than exclusive platform metrics. Marketers can also use AI to enhance workflows and generate ideas for optimizing LTV.  Join William Harris in today's episode of the Up Arrow Podcast as he chats with Christian Limon, growth strategist, and Eric Seufert, General Partner at Heracles Capital, about optimizing growth marketing. Together, they discuss how to identify meaningful marketing metrics, how to build systematic, creative-first campaigns, and the dangers of over-diversifying channels.

Billy Gene is a trailblazing marketing genius, entrepreneur, and educator renowned for his dynamic approach to online advertising and business growth. Having helped thousands of entrepreneurs and major brands like Kia, Massage Envy, and Procter & Gamble, Billy Gene is celebrated for turning high-level marketing strategies into accessible, actionable advice. With a passion for leveraging AI and automation, he focuses on empowering everyday business owners to scale, automate, and dominate their industries— all while encouraging them to show up authentically and unapologetically. Takeaways: AI-Driven Opportunity: Automation and artificial intelligence are revolutionizing marketing, making powerful results accessible even for those without tech expertise. Helping small businesses implement AI solutions is a major, untapped opportunity. Be Authentically You: The biggest mistake people make in ads is losing their personality and becoming robotic on camera. Authenticity and showing your true self are what drive connection and sales. Ask More, Scale More: If you want to scale your business, you need to amplify how often you ask people to buy—especially through simple, scalable video ads instead of relying on old-school hustle. Sound Bites: "Most business owners are either too busy or too lazy or just simply unwilling to learn something new... but with AI, you do not have to be techy anymore." "If you can use artificial intelligence to make that content with them, to follow up for them... what's that worth to you? Thousands of dollars a month? Of course it is." "The simplest strategy is: ask more people to buy by using video, because video can scale infinitely in anywhere around the world. That is the answer." Quote by Mick Hunt: "Side hustle is great, but strategy is important. The hustle culture at some point has to evolve to, 'I can do what the heck I want to do.'" Connect & Discover Billy: LinkedIn: https://www.linkedin.com/company/billy-gene-is-marketing/ Instagram: https://www.instagram.com/billygeneismarketing Facebook: https://www.facebook.com/billygeneismarketing/ Website: https://billygeneismarketing.com/ Tik Tok: https://www.tiktok.com/@billygeneismarketing Youtube: https://www.youtube.com/user/BillyGeneIsMarketing FOLLOW MICK ON:Instagram: https://www.instagram.com/mickunplugged/ Facebook: https://www.facebook.com/mickunplugged/ YouTube: https://www.youtube.com/@mickunplugged LinkedIn: https://www.linkedin.com/in/mickhunt/Website: https://www.mickhuntofficial.com Apple: https://podcasts.apple.com/us/podcast/mick-unplugged/See omnystudio.com/listener for privacy information.

In this throwback keynote from Elevate 2017 in Copenhagen — the first 40 minutes of it — I lay out the real game of business in today's world:

What happens when entrepreneurial grit meets visionary leadership in a fast-changing tech world? This episode of StrategyCast is packed with real talk on fearless risk-taking, marketing mastery, and how curiosity can power up your career. Get inspired to lead and innovate boldly!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:51 Entrepreneurship: Optimism Meets Reality08:11 "Entrepreneurial Juggling Act"10:47 Reverse Mentoring for Women16:25 Storytelling's Evolution in Marketing17:38 Democratization of Storytelling21:04 Balancing Scale and Audience Targeting26:03 Cargo: Balancing Startup and Established Company30:19 "Active, Risk-Tolerant Learning"31:49 Invest in Innovation for Virality34:55 Forgiving Oneself for Oversights==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Welcome to a new episode of Business Lunch! Today, Roland and Ryan discuss the changing landscape of marketing and branding. In this episode, they explore how businesses can create meaningful connections with customers in an era of AI, economic uncertainty, and information overload. Learn why having a unique point of view and emotional resonance is more critical than ever for brand success.Highlights:"We are still going to do business with the brands that we know the most, that we like the most, that we trust the most.""The tragic error that so many companies make is that they try to speak to everyone, and therefore speak to no one.""Direct experience which informs a unique point of view shared by a worthy messenger.""The highest and best use of a CEO at scale is being a spokesperson for their brand."Timestamps:00:26 Introduction5:35 The Power of Experiential Marketing 6:43 Challenges in Modern Marketing 10:58 Changing Economic Landscape14:16 Impact of Government Spending16:38 Technological Disruption22:26 Addiction and Consumer Behavior28:45 Creating a Unique Brand Point of View32:24 The End of Mass Market Brands41:24 Elements of a Great Brand43:44 Emotional Essence in BrandingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier