Podcasts about modern marketing

Recorded at Adobe Summit in Las Vegas, this special episode of The CMO Show brings together three marketing leaders navigating transformation in real time and what it actually takes to make it work.  Across financial services, education and global enterprise, one message is clear: AI is accelerating everything, but real transformation still takes time, structure and serious organisational change. This episode cuts through the hype to show what that looks like in practice.  Arpan Saha, Chief Digital Officer at Nippon India Mutual Fund, shares how his team is rethinking customer experience in a market of more than a billion people. By benchmarking against e-commerce leaders, they're simplifying investing, using AI and data to create more intuitive, personalised and accessible journeys at scale. It's a powerful example of what happens when you design for real customer behaviour, not industry convention.  At RMIT, Darren Boyle unpacks a six-year transformation focused on moving beyond legacy systems to deliver more dynamic, personalised experiences. But his key insight is that this isn't just about technology. It's about clarity of purpose, aligning teams and systems, and staying focused on the long-term journey required to actually make transformation stick.   And from a global enterprise lens, Mark McCluskey at Genpact shares how to transform marketing at scale. From brand to operations, his team has rebuilt the function end-to-end, showing what it really takes to connect strategy, technology and execution across an organisation. It's a practical look at how to drive change while bringing people with you.   It's a practical look at how to simplify complex customer journeys, scale personalisation and rethink how your marketing function operates in an AI-driven world. If transformation is on your agenda, this is an episode you won't want to miss.    This episode is brought to you by impact advisory, communications and events agency, ImpactInstitute in partnership with Adobe.  www.impactinstitute.com.au | https://business.adobe.com/au

Erik Huberman is a serial entrepreneur, marketing expert, and the founder and CEO of Hawk Media, one of the fastest-growing marketing consultancies in the United States. Since launching Hawk Media in 2014, Erik has helped scale more than 5,000 brands, including household names like Red Bull, Verizon, Casamigos, Funko, and Crocs. In this episode, Erik shares lessons from building and selling companies, scaling a service business without outside funding, acquiring agencies, and adapting to the rapidly changing marketing landscape in the age of AI. On this episode we talk about: How Erik landed a $25,000 consulting project that changed his perspective on value The early days of Hawk Media and the strategy behind building a scalable marketing agency Why most agencies fail and what separates great marketing partners from the rest Using acquisitions to grow a service business and lessons learned from agency M&A The rise of AI optimization (AEO) and what businesses should be doing right now to stay ahead Top 3 Takeaways The value of your work is determined by the outcome it creates, not the amount of time it takes to complete. Sustainable growth comes from mastering proven channels, building systems, and avoiding shortcuts that create unnecessary risk. AI optimization is creating one of the biggest marketing opportunities available today, and businesses that adapt early will have a significant advantage. Notable Quotes "There's a difference between how I value it and how they value it." "If I give you the outcome you need, my fees don't matter." "You have to be exceptional at something." Connect with Erik Huberman: LinkedIn: https://www.linkedin.com/in/erikhuberman Instagram: https://www.instagram.com/erikhuberman X: https://x.com/erikhuberman Website: https://hawkmedia.com Podcast: https://hawktalkpodcast.com A Word from Our Sponsors: - Are you ready to start your own creatorjourney and make it big? Visitwww.fanvue.com today and launch yourcareer! - To learn more about Mode Mobile and its investor community, go to https://invest.modemobile.com/travismakesmoney -Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.Capture leads, nurture them, and close more deals—all from one powerful platform.Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Catherine Solazzo is the Chief Marketing Officer at Appfire, a leading provider of software applications that help developers optimize their efficiency on platforms like Jira, Salesforce, and monday.com. With over 20 years of experience in marketing and digital transformation, Catherine has led high-performing teams at global tech giants and was recently recognized on the CRN Women of the Channel 2026 list. Under her marketing leadership, Appfire reaches over a million users every quarter through its technical documentation site. In this episode… Marketing today goes beyond just awareness, demand generation, or a polished campaign. It extends into the product experience, customer feedback, partner enablement, and every handoff that shapes revenue. So what does it really take to build a modern CMO mindset? According to Catherine Solazzo, a seasoned marketing leader with deep experience across developer ecosystems, the answer lies in thinking beyond the traditional marketing boundaries. She explains that elements like technical documentation, release notes, product pages, partner programs, and customer feedback are not secondary functions; they are critical touchpoints that help buyers understand, adopt, and expand with a product. Catherine emphasizes that by taking ownership of this entire journey, marketing teams can move faster, use data more effectively, and create a more cohesive go-to-market motion. In this episode of the Revenue Engine Podcast, Alex Gluz is joined by Catherine Solazzo, Chief Marketing Officer at Appfire, to discuss building a CMO mindset for modern marketing. Catherine explains the CMO+ model, how to align product and marketing, and why demand generation should go beyond lead volume. She also shares advice on partner enablement and creating repeatable operating models.

Modern marketing didn't emerge because of a new platform, a new tool, or even AI. It was created by three major shifts in consumer behavior: how people find information, who they trust when they find it, and how identity shapes the decisions they make. Most brands are in the thick of adapting to the first two. They're rebuilding workflows around AI marketing. They're adjusting to changing search behavior. They're investing in creators, communities, and new trust-building strategies. But many brands are still missing the third shift. In this episode, we explore the three forces that created modern marketing and why identity has become the missing layer in many marketing strategy, growth marketing, customer acquisition, customer experience, and brand growth efforts. You'll learn: The three shifts that created modern marketing Why AI, search, and discovery changed the marketing playbook How customer trust moved from institutions and brands to creators, communities, and peers Why identity influences trust, discovery, and purchase decisions more than most brands realize The hidden cost of using an outdated picture of your customer How to make it easier for consumers to answer the question: "Is this for someone like me?" Because identity isn't downstream of trust and discovery. It drives both. And until brands adapt to that reality, much of what they've built around AI, search, creators, and community will continue operating below its full potential. If you're a marketing leader, growth strategist, brand builder, or business owner trying to understand what modern marketing, consumer behavior, and marketing strategy require today, this episode is for you. Email Sonia: sonia@soniaethompson.com Friction Finder Growth Audit - https://www.frictionlessgrowthlab.com/frictionfinder/ Frictionless Growth Roadmapping Session - https://www.frictionlessgrowthlab.com/roadmapping/

In this episode, Travis sits down with Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard and one of the most influential marketing leaders in the world. Raja shares his incredible journey from studying chemical engineering in India to leading branding and marketing initiatives for some of the world's biggest companies, including Citibank and Mastercard. Along the way, he discusses cultural intelligence, financial lessons learned during the 2008 crisis, and the future of marketing through his groundbreaking concept of “Quantum Marketing.” On this episode we talk about: Raja's unconventional career path from chemical engineering to global marketing leadership Cultural lessons learned while living and working in India, Dubai, London, and New York How Mastercard transformed into one of the world's most recognizable brands The importance of diversification and smart investing after the 2008 financial crisis Raja's concept of “Quantum Marketing” and how AI, neuroscience, and behavioral economics are reshaping the future of business Top 3 Takeaways Marketing is deeply tied to culture. Understanding people's values, behaviors, and norms is essential if you want your messaging to resonate globally. Diversification matters. Depending entirely on one company for both your income and investments can create major financial risk. The future of marketing will belong to companies that embrace AI, behavioral science, data, and multi-sensory customer experiences. Notable Quotes “Hope is not strategy.” “Marketing always operates in culture.” “Don't put all your eggs in one basket.” Connect with Raja Rajamannar: LinkedIn: Raja Rajamannar  Instagram: @raja_rajamannar Other: Quantum Marketing Book Website Other: Mastercard Official Website A Word from Our Sponsors: https://invest.modemobile.com/travismakesmoney - Are you ready to start your own creatorjourney and make it big? Visitwww.fanvue.com today and launch yourcareer!- To learn more about Mode Mobile and its investor community, go to-Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.Capture leads, nurture them, and close more deals—all from one powerful platform.Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode of Delivering #marketingjoy Stan Berteloot joins the show to discuss going from journalism to marketing, AI's role in modern marketing strategies, practical steps for businesses to embrace AI, and more!

Marketing and insights teams waste millions speaking different languages. Nataly Kelly and Steven Phillips, Zappi's CMO and Chief Innovation Officer, reveal the five breakthrough patterns that emerged from interviewing leaders at NFL, PepsiCo, Unilever, and Visa. They share Unilever's "100-hour consumer passport" rule, the CMO-CFO partnership framework that drives real business growth, and why AI's biggest win isn't productivity. It's freeing up time for human relationships that turn consumer truth into market advantage.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Modern marketing is changing faster than many brands are prepared for. Multicultural, multigenerational, and other underrepresented communities are increasingly driving category growth — yet many brands are still using outdated marketing playbooks that weren't built to serve those customers well. In this episode, Sonia Thompson introduces the Growth Readiness Map — a modern marketing framework designed to help brands identify where they are today, why some brands see growth compound while others fall behind, and what foundational work needs to happen before identity-relevant growth can scale successfully. You'll learn: The difference between general-market and identity-relevant marketing Why many brands are activating before they're organizationally ready The four stages of the Growth Readiness Map: Default, Build, Gamble, and Compounding Why some brands build trust with growth communities — while others create friction without realizing it How customer friction quietly limits growth, loyalty, and marketing ROI Why the most important growth work often happens behind the scenes before campaigns ever launch How modern brands can build the trust and customer intimacy required for sustained, compounding growth This episode is for CMOs, brand leaders, growth marketers, agency leaders, and business strategists trying to understand what modern marketing actually requires in a market increasingly shaped by growth communities. Because the brands that win aren't just doing more marketing. They're doing the right work in the right order. Get in touch with Sonia: sonia@soniaethompson.com

Today on Too Opinionated, we're joined by legendary marketing thinker Philip Kotler, widely known as:

Why Your Marketing Isn't Working Anymore | The Financial Operator Podcast | Episode 83 Is AI helping your business grow… or slowly making you invisible? In this episode of The Financial Operator: Cash In, Chaos Out, Jen sits down with Wes Towers, founder of Uplift 360, to talk about what it really takes to stand out in a world dominated by AI, automation, and endless content. With over 20+ years in digital marketing and web development, Wes shares how the industry has evolved, from the early days of dial-up internet to today's AI-driven landscape, and what business owners must do now to stay relevant. This conversation goes beyond tactics and gets into the real challenge: how to build trust, stay human, and actually connect with your audience in a noisy, fast-moving world. In this episode, we cover: • How AI is disrupting marketing and entire industries  • Why generic content is killing your brand  • The importance of human connection in modern marketing  • Why your website still matters more than social media  • How to turn content into real business growth  • The shift from lead magnets to real-time answers (AI vs. downloads)  • Why reputation matters more than ever  • How to use AI without losing your voice If you're a business owner trying to keep up with AI, marketing trends, and changing customer behavior, this episode will give you a grounded, practical perspective. Watch now to learn how to stay relevant, and trusted, in the AI era. ⏱️Timestamps 00:00 Introduction & Meet Wes Towers 02:00 Starting a Business with No Experience 05:30 Early Challenges & Building a Network 09:00 AI Disruption & Industry Changes 13:00 Trust, Reputation & Standing Out 17:30 The Problem with Generic AI Content 22:00 Human Connection in Modern Marketing 27:00 Websites vs. Social Media Strategy 32:00 Content, SEO & AI Visibility 36:00 Final Thoughts & How to Connect To connect with Wes Towers: LinkedIn: https://au.linkedin.com/in/westowers Website: https://uplift360.com.au/author/admin_psfch7yj/ Don't forget to subscribe for the latest podcast episodes and insights from @mkbcfo Do you have your own financial or business growth questions for MKB? Visit: Website: https://mkbcfo.com Instagram: https://www.instagram.com/mkb_cfo/ Facebook: https://www.facebook.com/mkbcfo LinkedIn: https://www.linkedin.com/company/mkbcfo #DigitalMarketing #AIinBusiness #MarketingStrategy #EntrepreneurMindset #BusinessGrowth #ContentMarketing #PersonalBranding #FutureOfWork #Uplift360 #TheFinancialOperator

Welcome to episode #1035 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when marketers have more data, more technology and more precision than ever before… consumer trust, attention and loyalty somehow feel more fragile than ever. Few people are exploring that paradox more deeply than MichaelAaron Flicker. An entrepreneur who started his company at just fourteen years old, Michael has spent years studying the intersection of marketing, behavioral science and human decision-making (he runs an agency, vventure capital firm and leads several other businesses). His book, Hacking The Human Mind - The Behavioral Science Secrets Behind 17 Of The World's Best Brands (along with co-author Richard Shotton), examines how brands shape perception, influence behavior and build emotional resonance… often in ways consumers barely recognize. In this conversation, Michael and I explore the growing divide inside modern marketing itself… between performance-driven optimization and the enduring power of emotional storytelling. We unpack how AI, algorithms and recommendation systems are quietly reshaping consumer agency, why the illusion of choice may be more powerful than choice itself, and how platforms increasingly mediate not just what we buy… but how we think. Michael (who also has a great podcast, The Consumer Behavior Lab) argues that while technology has evolved dramatically, human behavior has not. Scarcity, status, social proof, storytelling and emotional connection still shape our decisions… even when we believe we're acting rationally. We also discuss the dangerous temptation for marketers to chase short-term metrics while neglecting the deeper work of building lasting brand value, trust and cultural meaning. Along the way, we get into Amazon's invisible persuasion architecture, why many direct-to-consumer brands plateau, the ethical tension between persuasion and manipulation, and how AI may transform marketing from an art form into an escalating behavioral arms race. What emerges is a fascinating conversation about power, psychology and the increasingly intimate systems shaping modern commerce… and whether brands still truly understand the humans they're trying to reach. Enjoy the conversation… Running time: 1:00:58. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Thinking With Mitch Joel. Feel free to connect to me directly on LinkedIn. Check out ThinkersOne. Here is my conversation with MichaelAaron Flicker. Hacking The Human Mind - The Behavioral Science Secrets Behind 17 Of The World's Best Brands. The Consumer Behavior Lab. Richard Shotton. Xenopsi. Follow MichaelAaron on LinkedIn. Chapters: (00:00) - Introduction to Marketing and Behavioral Science. (03:03) - The Paradox of Modern Marketing. (06:02) - The Role of AI in Consumer Decision Making. (09:00) - The Illusion of Choice in E-commerce. (12:05) - The Evolution of Marketing Metrics. (15:07) - The Changing Landscape of Brand Power. (18:12) - Understanding Human Behavior in Marketing. (20:59) - The Symbiotic Relationship Between Brands and Platforms. (24:02) - The Impact of Globalization on Consumer Choices. (33:28) - Brand Value and Consumer Loyalty. (38:16) - The Importance of Services in Marketing. (41:39) - Case Studies and Anomalies in Brand Success. (50:24) - The Role of AI in Marketing and Persuasion. (57:51) - The Shift to the Intimacy Economy.

Confused about how content, advertising, digital marketing and social media all fit together?  Join Christopher Melotti and Jeremy Yang from Digital Goliath as they break down the modern marketing world in a simple, practical way – helping businesses better understand what works, what's changing and how all the pieces connect.  Listen now for practical insights you can apply to your business.

What you'll learn in this episode: ● The difference between internal and external pain—and why internal pain drives decisions ● How to proactively guide clients before emotional triggers take over ● Why “teaching to sell” creates predictable trust and long-term success ● How to frame financial fears in a way that builds confidence ● The key questions to ask that prevent last-minute deal collapse

Remedy Marketing – B2B marketing services, case studies & thought leadershipHelping technology and services businesses unlock the proof and power of their ideas, offers, opinions and relationshipshttps://remedymarketing.co.uk/

Stefano Puntoni, Wharton Marketing Professor and co-director of the Wharton Human-AI Research Program, discusses how AI-driven search, discovery, and autonomous agents are transforming marketing, consumer behavior, and the balance between human and machine decision-making. Hosted on Acast. See acast.com/privacy for more information.

Resilience and Adaptability in Modern Marketing RolesHow to stay effective, confident and commercially useful during change and uncertaintyReflection: When have you felt most stretched in your marketing role, and what helped you keep going?Why This Matters NowMarketing roles are changing fastAI, tighter budgets, channel complexity and shifting expectations are increasing pressureThe World Economic Forum identifies resilience, flexibility and agility as rising priority skills for the future of work Resilience is no longer a personal extra. It is part of modern professional capabilitySession AimsBy the end of this session, you should be able to:Understand resilience and adaptability in a marketing contextUse proven models to respond to change more effectivelyRecognise pressure signs before they become burnoutBuild practical habits that support steadiness and confidenceSupport others through uncertainty as well as yourselfWhat Resilience Really IsResilience is not pretending everything is fineThe APA describes resilience as adapting well in the face of adversity, stress or challenge In marketing, resilience means:Recovering from setbacksStaying useful under pressureThinking clearly when plans changeContinuing to learn rather than becoming stuckReflection: Do you currently define resilience as endurance, recovery, or adaptation?More content like this at Cambridge Marketing College http://marketingcollege.com/events

Harish Vasudevan deconstructs the complexity of digital marketing, arguing that it is simply "direct marketing on steroids". By focusing on the "Holy Grail" of one-on-one communication and simplifying the customer journey to its basic essence, businesses can stop wasting money on flashy tools.The key is to balance data with human instinct, avoiding the "last-click" trap that ignores the long road a consumer travels before buying.Many marketers are "driving into lakes" by following data blindly. Harish Vasudevan provides a refreshing perspective on metrics, urging non-marketers to start with questions rather than spreadsheets. From the enduring power of email (the "roach" of marketing) to the new "black boxes" of AI search, this conversation is a guide to navigating the digital arc without losing your business intuition.Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 25 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.

On today's program, Michael Rogers talks with Tom Damitio, partner in Roots Marketing of Grand Rapids and a VIP member of the Small Business Association of Michigan. He discusses their approach to helping businesses grow through effective marketing strategies. Roots Marketing focuses on SEO, digital ads, web strategy, content, and print materials, emphasizing a tailored, measurable approach that involves continuous refinement and adaptation. Damitio also acknowledges the role of AI in enhancing marketing efficiency but stresses that human strategy and understanding remain crucial. "It's a tool, it doesn't replace a human entirely," he says. "It can't replace that full strategy, understanding the customer at a human level. The best marketing still comes from combining the two of those."   The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan's small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We're located in Lansing, just one block from the Capitol. Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.  Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it! (music licensed from www.jukedeck.com)

In this episode of the Sleeping Barber Podcast, Marc and Vassilis reflect on their conversation with Andrew Tindall about the complexities of advertising, creativity, and the current state of the industry. They explore the Advertising Planning Matrix, discuss the confidence problem within the industry, and emphasize the importance of creativity as a growth lever. The conversation also highlights the evolving role of creators in marketing and the need for a strategic approach to leverage their influence effectively.Enjoy the show!Key TakeawaysThe industry struggles with a confidence problem rather than a data problem.Creativity is often undervalued in marketing strategies.Short-term metrics can harm long-term business impact.Effective advertising requires a balance of media and creative quality.The price of creative agency work has significantly decreased over the years.Creativity is a key lever for growth that marketers can control.Brands often misuse creators without a clear strategy.The effectiveness of advertising is a product of both media and creative efforts.Optimizing for easy metrics can lead to poor marketing outcomes.Creators bring humanity back into the digital ecosystem.Chapters00:00 - Introduction02:00 - Exploring the Advertising Planning Matrix12:58 - The Confidence Problem in the Industry14:53 - Creativity as a Growth Lever25:52 - The Role of Creators in Modern Marketing

For years, growth has been built around a simple idea. Drive traffic into a funnel, move people through stages, convert, repeat. But that model was built for a different time. A time when brands controlled information and buyers followed predictable paths. That is no longer the reality. Today, people explore, pause, research, ask communities, trust creators, and make decisions on their own terms. They don't move in straight lines. They move in networks. That shift is exactly why funnels and pipelines are no longer enough on their own. In this episode, we break down what changed, where traditional models still work, and where they fall short. More importantly, we introduce a new way to think about growth through Conscious Growth Pathways™. Instead of forcing people through linear systems, this approach focuses on building environments, ecosystems, and connections that people naturally move through. It's about awareness, trust, culture, and community driving momentum. We also unpack a six-phase growth cycle that helps identify where your growth is actually breaking and how to fix it, from investigation and initiation to innovation and introspection. If your marketing feels heavy, inconsistent, or stuck, this will reframe how you think about growth and what it actually takes to win today. Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

DISCOVER HOW GOOSE DIGITAL CAN HELP GROW YOUR BUSINESS - YOUR B2B DIGITAL MARKETING PARTNERhttps://www.goosedigital.comSUBSCRIBE TO OUR CHANNELhttp://www.youtube.com/c/goosedigital?sub_confirmation=1CONNECT WITH GOOSE DIGITALGoose Digital ► https://www.goosedigital.comLinkedIn ► https://www.linkedin.com/company/goose-digitalFacebook ► https://www.facebook.com/goosedigitalTwitter ► https://twitter.com/goosedigitalBlogs ► https://www.goosedigital.com/blog/Call Us ►1-866-64-GOOSE

What if clicks aren't actually telling you whether your marketing is working?This week, Chris sits down with Amanda Natividad, VP of Marketing at SparkToro, to talk about zero-click marketing: the idea that your content can (and should) create real impact without relying on a click.With platforms incentivizing people to stay put, a lot of what actually drives growth today doesn't show up neatly in your analytics.Instead of focusing only on clicks and immediate conversions, Amanda makes the case for measuring what's harder to quantify—but far more valuable: trust, recall, preference, and long-term ROI.Links to Learn More: Follow Amanda on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

What if the business you built actually gave you your life back instead of taking it? In this episode, Paul sits down with Robin Agricola, Founder and CEO of Birdhouse Marketing, who has redefined what it means to build a modern business. Running her company remotely from a sailboat, Robin shares how she intentionally designed both her business model and lifestyle to work together — not compete. What started as a response to a life-altering health event became a complete rethinking of how work should function. Instead of accepting long commutes and rigid schedules, Robin built a fully remote marketing agency long before it became mainstream and scaled it into a thriving, multi-person team. This episode dives deep into the evolution of marketing itself — from predictable funnels to fragmented, multi-touchpoint ecosystems and why businesses must now focus on brand, presence, and consistency across channels. But at its core, this conversation is about something bigger: building a life-first business. Robin shares how she created a company that not only supports her lifestyle, but also empowers her team to live fully proving that success isn't just about revenue, but about freedom, fulfillment, and intentional design. For entrepreneurs, this episode is a blueprint for aligning business growth with life quality — not sacrificing one for the other.   Timestamps 00:00:00 – Introduction 00:01:13 – Building a business from a sailboat 00:02:17 – The health event that changed everything 00:05:23 – How marketing has evolved over the years 00:07:30 – The breakdown of traditional funnels 00:09:01 – Multi-channel strategy and brand importance 00:10:21 – Customizing marketing across different markets 00:10:31 – Identifying ideal clients 00:11:49 – Long-term vs short-term marketing expectations 00:13:04 – Building the business over time 00:15:51 – Creating a lifestyle-first company culture 00:18:03 – The moment it all felt worth it 00:19:47 – Where to find Birdhouse Marketing Episode Resources Explore how Robin Agricola builds scalable marketing systems while designing a business that supports freedom, flexibility, and long-term growth: https://birdhousemarketing.com Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit https://businesslegacypodcast.com Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform. For more information: Visit https://businesslegacypodcast.com to access the show notes and additional resources on the episode.

Katherine Mayer, Product Manager at Kapwing, a cloud-based video editing platform, joins the podcast to discuss how video editing is evolving with AI and how marketers can create high-quality content more efficiently than ever before. The discussion covers the unique advantages of browser-based editing, the integration of AI tools, and how Kapwing serves a diverse range of users, from individual creators to marketers. Katherine emphasizes the importance of combining human creativity with AI, highlighting how Kapwing facilitates collaboration and simplifies the editing process. She also addresses common mistakes marketers make when creating video content and the specific challenges faced by B2B marketers.   About Kapwing Kapwing is an AI-powered creation platform built for creators, marketers, and enterprise teams. By blending a fast-moving product culture with cutting-edge technology, Kapwing stays ahead of content trends and makes video creation accessible to everyone.   About Katherine Mayer Katherine Mayer is a Brooklyn-based Product Manager with 3 years of experience building AI-powered products at Kapwing. She specializes in 0-to-1 product development, AI/ML strategy, and monetization. She has launched tools like an AI dubbing product with 30k monthly active users and a text-to-speech tool scaling to 128k MAU.   Time Stamps 00:00:18 - Guest Introduction: Katherine Mayer from Kapwing 00:01:44 - Overview of Kapwing and Its Customer Solutions 00:02:46 - The Role of AI in Video Editing at Kapwing 00:08:35 - How Kapwing Supports Marketers 00:09:50 - Repurposing Content for Marketing Efficiency 00:12:10 - Examples of Impactful Marketing Videos 00:14:28 - Common Mistakes in Video Production 00:17:01 - B2B Marketing Video Considerations 00:18:25 - Future of AI in Video Marketing 00:21:09 - Best Marketing Advice for Professionals 00:23:12 - Advice for New Marketing Professionals 00:24:46 - How to Get Started with Kapwing Quotes "AI can be used on top of that to sort of enhance the process to automate some of these more monotonous tasks that take a long time and are expensive." Katherine Meyer, Product Manager at Kapwing. "I really think it's valuable to be able to learn more about what you want in your career by connecting with your coworkers and other professionals in the space." Katherine Meyer, Product Manager at Kapwing. "I think that it is, in some ways, there's maybe more trust built when you hear someone and can see someone speaking the words that they're sharing." Katherine Meyer, Product Manager at Kapwing.   Follow Katherine: Katherine Meyer on LinkedIn: https://www.linkedin.com/in/katmeyer Kapwing website: https://www.kapwing.com/ Kapwing on LinkedIn: https://www.linkedin.com/company/kapwing   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547        

To learn more about Breakthrough Academy, click here: https://trybta.com/EP264 Stop obsessing over lead generation and start building a real marketing machine. In this episode, Matt Jones (Founder of Tradie Web Guys & Host of The Site Shed) lays out the future of contractor marketing - from strategy and systems to for contractors and smarter, higher-quality leads.If you're a contractor who feels like you're spending more on ads but not seeing profit, this conversation will change how you think about marketing forever.

In this episode, Joshua Altman, Managing Director at Beltway Media, shares insights on the role of chief communications officers, effective content strategies, platform selection, and the impact of AI on communication practices for startups and established companies alike.

In this episode, we sit down with Michael Fossano from Premier Communications Group and talk about what it really means to market in a technology driven world. We start with a fun look at Mike's life outside the office, including his passion for gardening and making homemade sauces and jams. From there, we shift into the history of Premier Communications Group, which was founded by his father in 1982 as a graphic design firm and has grown into a full service marketing communications agency. We reflect on the company's 44 year journey and how it has evolved to serve clients across industries including automotive, healthcare, insurance, real estate, and more. Working with a wide range of industries keeps the work fresh and forces us to stay curious. We acknowledge the rapid pace of change in marketing, from the early days of websites to the rise of social media, AI, and tools like ChatGPT. While technology plays a major role, it cannot replace genuine human connection. Strong client relationships, thoughtful listening, and tailored strategies remain at the core of effective marketing. We explore how different platforms serve different purposes. Some clients benefit from Facebook or Instagram, while others in B2B spaces may see stronger results on LinkedIn. We stress the importance of understanding where an audience actually spends time and building a tactical approach around that insight. A major theme of our conversation is storytelling. We talk about how uncovering a company's history, milestones, awards, and innovations can humanize a brand. Sharing those stories builds trust, credibility, and connection. In a world full of automation and algorithms, we remind ourselves that people want to be seen, heard, and valued. Personalized outreach and thoughtful communication stand out in ways that automated messages do not. We also touch on Premier's deep roots in Royal Oak and long standing involvement with the Chamber of Commerce. We close with a lighter conversation about Detroit sports and lifelong memories with Mike's late dad, built around baseball. Premiere Communications Group Website: https://premiercg.com/ Mike's Email: mfossano@premierecg.com Phone Number: 248-544-7383 Address: 612 East Fourth Street, Royal Oak. Learn more about the Royal Oak Chamber of Commerce: https://www.royaloakchamber.com/Connect with our hosts:Jon Gay from JAG in Detroit Podcasts - http://www.jagindetroit.com/Lisa Bibbee from Century 21 Northland - http://soldbylisab.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Modern marketing is absolutely remarkable when it's done by capable practitioners, especially with the advent and blossoming of digital capabilities! But it was God Who actually invented the elements of modern marketing—and His ways eclipse the digital capabilities of business marketing today! Join Kevin as we take a tour of vital elements of marketing today and a canvassing of how God invented modern marketing long ago! // Download this episode's Application & Action questions and PDF transcript at whitestone.org.

In this episode of the AdTechGod Pod, host AdTechGod interviews Mike Zeman, Chief Marketing Officer of Life360. They discuss Mike's journey through various prestigious companies to his current role at Life360, emphasizing the importance of customer centricity and trust in advertising. Mike shares insights on leveraging location data for advertising, evolving trends in the industry, and the significance of brand building. They also touch on the impact of AI on careers in marketing and the value of mentorship and networking in professional development. Takeaways Customer centricity is crucial in marketing. Life360 aims to be a family super app. Trust is essential when integrating advertising solutions. Location data can enhance advertising relevance. Marketing effectiveness lies in extremes: evocative and performant. Brand building is gaining importance in the advertising landscape. Emotional storytelling resonates with consumers. AI is transforming the advertising industry and job roles. Mentorship provides mutual learning opportunities. Networking is vital for staying informed and connected. Chapters 00:00 Introduction to Life360 and Mike Zeman 01:54 Mike's Journey to Life360 03:44 The Role of Trust in Advertising Solutions 06:21 Leveraging Location Data for Advertising 09:12 Trends in the Advertising Industry 12:55 The Importance of Brand Building 16:43 Navigating AI and Career Development 19:41 The Value of Mentorship and Networking Learn more about your ad choices. Visit megaphone.fm/adchoices

Presented by Red Beryl StudiosMarketing Mad Men Episode 195: The Bermuda Triangle of Modern Marketing — AI, Data, and the MarTech Stack is presented by Red Beryl Studios, where strategy meets execution and creative is built to perform.In this episode, Nick Constantino sits down with Shamir DuRusso of Smart Panda Labs to unpack why modern marketing breaks when teams obsess over outputs but ignore inputs. The conversation explores the real friction point most brands face: aligning marketing, product, and technology so your campaigns don't just generate attention—they convert into measurable business outcomes. [MMM 195 Transcript | Word]You'll learn how to think beyond platform spend and focus on the customer journey, post-click experience, experimentation culture, and making your MarTech stack actually work the way it was sold. [MMM 195 Transcript | Word]For more strategy, creative, and media thinking from Red Beryl Consulting & Studios, visit RedBerylUSA.com.________________________________________

The market has changed. Outbound is noisy. Distribution is fragile. AI is accelerating everything. So how do you know who's actually ready to buy? How do you position in a market that feels unstable? How do you pivot without panicking? This episode dives into the new reality of business in the AI era: the death of lazy volume, the rise of ownership, and the permanent advantage of human connection. Spray-and-pray outreach is fading. Hiring signals are bloated. Metrics are inflated. The old indicators don't mean what they used to mean. And executives are walking away from companies they built because the ground beneath them has shifted. But here's the truth: AI doesn't remove the human game. It amplifies it. You'll hear why: Ownership now beats pure distribution Media companies must become community companies Positioning matters more than ever in a noisy environment Pivoting early beats reacting late AI without humanity fails Intentional outreach outperforms mass automation Signal clarity is the new competitive advantage This isn't about fear. It's about awareness. You can drown in the wave. You can float. Or you can learn to surf. The ones who win won't be the loudest. They'll be the most intentional. Across this episode, you will learn: Why “signal vs noise” is the defining business problem right now How AI is shifting power from distribution to ownership Why outbound at scale is losing effectiveness How to pivot strategically instead of reacting emotionally Why human connection remains the ultimate differentiator How to think chess, not checkers, in a volatile market The importance of intentional positioning in chaotic times Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

Are you faking confidence on LinkedIn? In this episode, Michelle J Raymond speaks directly to B2B marketers who feel like they're “figuring it out as they go” on LinkedIn. If you've ever thought, “I don't know what I don't know,” this conversation is for you. We unpack the real cost of guessing, why generic advice and AI tools aren't enough on their own, and how to build genuine LinkedIn strategy confidence that delivers measurable ROI. If you're responsible for brand awareness, leads, Company Pages, or employee advocacy, this will resonate.Key moments in this episode - 0:00 Fake It Till You Make It on LinkedIn: The Real Cost01:27 Why Marketers Are Struggling on LinkedIn04:27 Overwhelming Reality of Modern Marketing 05:43 What You Actually Need to Succeed06:10 Why Generic/AI-Generated Strategies Can Lead You Astray07:19 What a Proper LinkedIn Strategy Should Give You (Clarity + Analytics)09:23 No One-Size-Fits-All: Ask for Help and Get Tailored Support10:27 Next Steps: Book the Free Strategy Intro Call (Wrap-Up)CONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260217_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1

Unlocking Wealth: Why 2026 is the Year of the "Lien Lord"Are you tired of the "Three Ts" of real estate—Toilets, Tenants, and Trash outs? In a market where traditional deals are drying up and competition is fierce, seasoned investor Scott Carson is showing both new and experienced investors how to stop being a landlord and start being the bank. Welcome to the world of note investing, where you can stack massive cash flow and collect six-figure checks by purchasing distressed debt directly from banks at steep discounts. Whether you're looking to supercharge your self-directed IRA or find a passive way to exit the fix-and-flip grind, this episode dives deep into real-world case studies—from $300-a-month steady cash flow to $250,000 gross profits on a single deal. It's time to move past the outdated strategies of the 90s and learn how to leverage AI and bank relationships to build a premier deal flow in today's economy. Key Takeaways from the Workshop:-Becoming the Bank: Note investing allows you to earn above-average returns without the headaches of physical property management by purchasing first-lien mortgages at 70% of the value or less. -Direct Bank Deal Flow: Learn how to bypass the MLS and foreclosure auctions by getting deal lists directly from the 5,000+ registered banks and 19,000+ lending institutions that need to move bad debt off their books. -Diverse Exit Strategies: Discover 11 different ways to profit, including rehabbing the borrower to reinstate payments for long-term cash flow, offering "cash for keys" to gain equity, or foreclosing to sell the property as a fix-and-flip. -Funding with OPM: You don't need millions to start; Carson explains how to use Other People's Money (OPM) or self-directed IRAs to fund deals, allowing for tax-free growth and infinite rates of return. -Modern Marketing & AI: Stay ahead of the competition by utilizing AI tools and automated marketing strategies designed for the 2026 market to identify "duds" during due diligence and find the best "cherry-picked" notes. The "sexy side" of real estate isn't about swinging a hammer; it's about owning the paper. If you're ready to stop chasing deals and start having banks send them to you, join the upcoming Austin Virtual Note Buying Workshop from February 27th to March 1st. With a 100% money-back guarantee and a tuition refund if you close a deal in your first six months, there's no reason to stay on the sidelines. Visit http://notebuyingfordummies.com to claim your 50% discount and start your journey to becoming a "Lien Lord" today!Watch the Original Video HERE!RSVP Your Spot To The Note Buying Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join Note Night in America community today:WeCloseNotes.comScott Carson FacebookScott Carson TwitterScott Carson LinkedInNote Night in America YouTubeNote Night in America VimeoScott Carson InstagramWe Close Notes Pinterest

SummaryIn this episode of EGGS: The Podcast, host Ryan Roghaar speaks with Mike Snyder, a retired Marine Corps Lieutenant Colonel and marketing expert, about the evolving landscape of marketing, the impact of AI, and the importance of strategic thinking over tactical actions. They discuss the significance of understanding value, differentiation, and positioning in business, as well as the cultural changes necessary for successful marketing. Mike also shares insights from his new book, 'The Great Marketing Lie,' emphasizing that marketing is not as complex as it seems and can be simplified for better execution.TakeawaysAI is a tool, not a strategy.Strategic thinking is crucial for business success.Marketing is about creating value for customers.Differentiation is key to standing out in the market.Cultural alignment is essential for organizational change.Positioning can redefine a business's market presence.Listening to customers can reveal unmet needs.Content should serve a strategic purpose, not just fill space.Building a moat around your business protects it from competition.Marketing decisions are made daily, consciously or unconsciously.Chapters00:00 Introduction to Mike Snyder02:40 Navigating the Evolving Marketing Landscape05:34 The Importance of Strategic Thinking in Marketing09:27 Understanding Marketing Fundamentals11:41 Creating Value and Differentiation15:43 Reinforcing Change in Company Culture22:28 Developing Effective Marketing Strategies29:34 The Art of Listening in Business31:43 Communication Breakdown in Modern Society35:24 Balancing Digital and Human Interaction44:05 Unpacking 'The Great Marketing Lie'Connect with Nathan: Website: ⁠⁠https://rsmconnect.com/Credits:Hosted by Ryan Roghaar & Mike SmithProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Unlocking Wealth: Why 2026 is the Year of the "Lien Lord"Are you tired of the "Three Ts" of real estate—Toilets, Tenants, and Trash outs? In a market where traditional deals are drying up and competition is fierce, seasoned investor Scott Carson is showing both new and experienced investors how to stop being a landlord and start being the bank. Welcome to the world of note investing, where you can stack massive cash flow and collect six-figure checks by purchasing distressed debt directly from banks at steep discounts. Whether you're looking to supercharge your self-directed IRA or find a passive way to exit the fix-and-flip grind, this episode dives deep into real-world case studies—from $300-a-month steady cash flow to $250,000 gross profits on a single deal. It's time to move past the outdated strategies of the 90s and learn how to leverage AI and bank relationships to build a premier deal flow in today's economy. Key Takeaways from the Workshop:Becoming the Bank: Note investing allows you to earn above-average returns without the headaches of physical property management by purchasing first-lien mortgages at 70% of the value or less. Direct Bank Deal Flow: Learn how to bypass the MLS and foreclosure auctions by getting deal lists directly from the 5,000+ registered banks and 19,000+ lending institutions that need to move bad debt off their books. Diverse Exit Strategies: Discover 11 different ways to profit, including rehabbing the borrower to reinstate payments for long-term cash flow, offering "cash for keys" to gain equity, or foreclosing to sell the property as a fix-and-flip. Funding with OPM: You don't need millions to start; Carson explains how to use Other People's Money (OPM) or self-directed IRAs to fund deals, allowing for tax-free growth and infinite rates of return. Modern Marketing & AI: Stay ahead of the competition by utilizing AI tools and automated marketing strategies designed for the 2026 market to identify "duds" during due diligence and find the best "cherry-picked" notes. The "sexy side" of real estate isn't about swinging a hammer; it's about owning the paper. If you're ready to stop chasing deals and start having banks send them to you, join the upcoming Austin Virtual Note Buying Workshop from February 27th to March 1st. With a 100% money-back guarantee and a tuition refund if you close a deal in your first six months, there's no reason to stay on the sidelines. Visit http://notebuyingfordummies.com to claim your 50% discount and start your journey to becoming a "Lien Lord" today!Watch the Original Video of this Episode HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

John Cymbal, co-founder and chief marketing officer for Molly’s Grape & Citrus Co., explains how ditching the commodity mindset for a CPG strategy is helping the brand win over consumers.See omnystudio.com/listener for privacy information.

Modern marketing excels at personalization — until it reaches one consistent area where many brands still break down, costing them growth and frustrating customers in the process. In this milestone episode, Sonia Thompson explores The Glitch in Modern Marketing — and why brands that are otherwise sophisticated in growth marketing and customer acquisition often hesitate, stall, or retreat when identity enters the picture. Marketers know how to tailor products, experiences, and messaging by behavior, lifecycle stage, and preferences. But when personalization intersects with human identity, that rigor often disappears — replaced by assumptions and a return to “general market” thinking. This episode breaks down: Why identity shapes how customers decide what's “for someone like me” How general market marketing quietly creates friction and lost sales Why asking customers to adapt is no longer a neutral choice And how integrating identity completes personalization — instead of complicating it If growth feels harder than it should, this episode will help you see what's been missing — and how to fix it. Find out what's slowing your growth: www.frictionlessgrowthlab.com/quiz

In this episode of The Digital Executive, Brian Thomas sits down with Matt Edelman, CEO of Super League to discuss how trust has shifted from institutions to communities, why active engagement outperforms passive media, and how data and playable experiences are redefining digital monetization. Drawing on his leadership across global media brands, startups, and gaming platforms, Matt explains the power of interactive content, the psychology of play, and why owning highly engaged gaming assets is becoming a critical strategy for long-term growth and brand partnerships.If you liked what you heard today, please leave us a review - Apple or Spotify. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Matt speaks with Thibault Imbert, Chief Product Officer and Growth Officer at The Brief, about the transformative impact of AI on marketing workflows.They discuss 'vibe marketing' and how to turn disjointed AI-generated content into cohesive, repeatable marketing workflows.Thibault shares insights from his tenure at Adobe and GitHub, highlighting the challenges and potentials of AI in marketing.They explore the evolution and current capabilities of AI models in text, image, and video generation, and the emerging trend of 'vibe coding.'The discussion also covers practical AI applications for marketers and the future of creative workflows.--Key Moments:00:40 Defining Vibe Marketing01:11 The Evolution of AI in Marketing02:21 Challenges in AI-Driven Design03:21 The Power of Vibe Marketing06:09 Blurring Lines Between Roles07:07 The GitHub Copilot Revolution09:47 Building Cohesive AI Workflows11:43 Demo: AI-Powered Marketing Tools16:44 Ensuring Brand Consistency with AI19:30 The Evolution of Mobile Development21:15 The Rise of Generative AI in Marketing23:44 The Future of AI in Product Development27:41 AI's Impact on Marketing Workflows30:42 The Changing Role of Marketers with AI33:51 Personal Insights and Future of AI--Key Links:The BriefConnect with Thibault on LinkedInMentioned in this episode:AI Opportunity FinderFeeling overwhelmed by all the AI noise out there? The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point. In less than 5 minutes, you'll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action.

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Building Your Brand Through Trust in Today's Marketing Landscape In this episode, Pat Rigsby discusses the importance of building a brand through trust in the evolving marketing landscape, emphasizing that being more human and authentic is key. Pat explains four strategies for achieving this: being personal and authentic, sharing information openly, showing real experiences, and selling with honesty and transparency. He provides practical examples and insights on how these approaches can distinguish your brand in a market saturated with AI-generated content and cookie-cutter marketing tactics. By focusing on trust and real connections, you'll convert not only more customers but the right customers who become ambassadors for your brand. 00:08 The Importance of Trust in Modern Marketing 01:13 Be More Human: Authenticity in Marketing 02:24 Transparency: Sharing What Others Won't 06:16 Sell Differently: Honest and Informed Decisions 08:18 Conclusion: Steps to Build a Trust-Based Brand

This episode is a grab-bag of highly tactical operator insights - starting with a breakdown of why Grüns' transactional SMS and subscription flows work so well, and what smart lifecycle design looks like when you're trying to prevent churn, drive upgrades, and increase LTV. From there, we dive into one of the most impressive brand marketing plays of the year: the Marty Supreme campaign, and why its blend of social-first world-building, memeable moments, and built-in distribution is a blueprint for modern creative strategy.We also get into the realities of TikTok Shop: how to measure it when attributed revenue looks tiny but impressions, content volume, and halo impact are massive; how better tooling and reporting can give a clearer read on its true impact; and how leading brands are already staffing the channel with dedicated affiliate managers and creator-community leads.It's a fast-moving episode focused on subscriptions, creative, and the emerging acquisition channels operators need to understand before they hit scale.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:03:27 - Transactional SMS Marketing and Retention00:20:32 - The Marty Supreme Brand Campaign00:32:10 - The Formula for Viral Stunts00:44:15 - TikTok Shop Strategy and Measurement00:52:39 - Comfort's Affiliate Community ModelPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/

Marketing's leadership gap is widening across Fortune 500 companies. Kathryn Rathje, partner at McKinsey, reveals why only 66% of Fortune 500 companies retained CMOs last year and how marketing budgets dropped to 7.7% of revenue. She explains how CMOs can rebuild credibility by aligning metrics with CEO priorities, establishing clear ROI definitions with CFOs, and implementing full-funnel marketing measurement systems that connect brand investments to revenue outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing's leadership gap is widening across Fortune 500 companies. Kathryn Rathje, partner at McKinsey, reveals why only 66% of Fortune 500 companies retained CMOs last year and how marketing budgets dropped to 7.7% of revenue. She explains how CMOs can rebuild credibility by aligning metrics with CEO priorities, establishing clear ROI definitions with CFOs, and implementing full-funnel marketing measurement systems that connect brand investments to revenue outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aby Varma, a global business and marketing leader and the founder of Spark Novus, enabling marketing teams to move from AI curiosity to confident adoption … Read more The post How AI Is Rewriting the Rules of Modern Marketing appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.

The strongest marketing leaders are not the ones with perfect plans. They are the ones who know how to lead through real life.And few people understand that better than Niki Hall and Dayle Hall.Niki, former CMO of Five9, and Dayle, CMO of SnapLogic, join Marketing Trends to share how they balance two big careers, raise a family, and approach marketing from completely different angles.They break down how they support each other through major job shifts, navigate brand versus demand debates, and build teams that can adapt to rapid change. They also explain how AI is reshaping customer experience, what metrics actually matter, and why modern leaders need both operational rigor and creative courage. Key Moments:00:00 Meeting the CMO Couple02:23 How They Met at Cisco05:08 Early Career Moments That Shaped Them08:16 When Their Marketing Paths Split10:11 Growing Up as Marketers Inside Cisco12:00 Balancing Two Big Careers and a Family13:40 The Realities of Career Timing and Tradeoffs15:56 Parenting, Travel, and Real-Life Leadership18:15 Why Community Matters for Working Parents20:38 Helping the Next Generation of Leaders23:20 Marketing in 2026 and the Impact of AI24:43 Brand vs Demand and How They Debate It31:17 What They Learned From Each Other's Strengths32:00 Org Design and Building a Modern Marketing Team51:03 Career Pivots, Pressure, and Personal Growth1:12:54 Lightning Round and Final Takeaways  This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Nithya Ramachandran, President and CSO at T1, a full-stack sponsorship and experience agency. Together, they unpack why modern sponsorships are more than logo slaps and check-writing, they're strategic growth levers built on trust, collaboration, and meaningful activation.Nithya breaks down how brands can use partnerships to reach audiences in ways media alone can't, why asking “why” is a marketer's most powerful tool, and how the best campaigns are built on shared values, not just shared budgets.If you've ever wondered how to make sponsorships actually work (and prove their ROI), this conversation is a masterclass in modern partnership marketing.

Most insurance agencies market themselves like they're still stuck in the last century, relying on tired tactics, generic messaging, and treating their marketing team like order-takers.But what if your marketing could be your agency's ultimate weapon? My guest, Aubrey King, Director of Marketing at McConkey Insurance & Benefits, is here with a new framework for breaking out of the "boring insurance" mold. We get into why traditional agencies resist change, how McConkey uses its unique non-commissioned model to stand out, and the critical need to tailor your message and empower your marketing team. This is the guide for agencies ready to stop blending in and start getting noticed.▶▶ Sign Up For Your Free Discovery Callhttps://calendly.com/aneary/strategy-sessionKEY MOMENTS(00:00:00) Stop Marketing Like It's 1990, with Aubrey King (00:06:09) The Marketer's Mindset: How Personal Challenges Fuel Professional Growth (00:09:37) Why Traditional Agencies Are Allergic to Modern Marketing (00:12:01) The Ultimate Differentiator: McConkey's Non-Commissioned Advantage (00:17:19) The Modern Marketing Formula: Audience, Message, Channel (00:24:09) Beyond Selling: Using Content to Educate & Retain Clients (00:31:21) The Agency Leader's Job: Get Out of Marketing's WayCONNECT WITH ANDY NEARY

Welcome back to Franchise Fridays on the Unemployable Podcast with Jeff Dudan — where we break down the mindset, systems, and leadership that make franchise owners succeed. Today's guest is Michael O'Driscoll, President of Franchising and COO at Homefront Brands, with 38 years of experience leading franchise systems across four continents. From building his career in Australia's largest residential construction franchise to launching global brands in transportation, banking, and home services, Michael has helped tens of thousands of entrepreneurs succeed in franchising. In this episode, Jeff and Michael discuss: What truly separates good franchise owners from great ones The biggest misconceptions about franchising The mindset shift required for first-year success Why accountability and leadership matter more than ever How AI and robotics are transforming home service franchises The future of franchising and what investors need to know This episode is packed with wisdom for aspiring and existing franchise owners — from resilient leadership to community engagement to long-term wealth creation.  FREE COPY of Jeff's Book DISCERNMENTFind out more About Jeff Dudan www.jeffdudan.com

Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP. Okay. Number one, I don't know...

In this throwback keynote from Elevate 2017 in Copenhagen — the first 40 minutes of it — I lay out the real game of business in today's world: