Podcasts about small farm nation academy

In this episode, we'll discuss what to say when someone asks "why are your farm products so expensive?" To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED

In this episode, we'll discuss if it's a good strategy for your farm to partner with other farms. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED

In this episode, you'll learn tips and tricks to drive grow your farm's email list. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED

In this episode, you'll learn tips and tricks to drive grow your farm's email list. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED

In this episode, we'll discuss if you should worry when people unsubscribe to your farm's email list. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED

In this episode, you'll learn tips and tricks to drive more traffic to your farm's website. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED

In this episode, you'll learn when you should (and shouldn't) use storytelling as it relates to farm marketing. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED

In this episode, you'll learn how to make your farm stand out and be not only different than competitors, but better. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED

In this episode, you'll learn why the customer is NOT the hero of your farm story. You are. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED

In this episode, you'll the pros and cons of outsourcing parts of your farm marketing. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED

In this episode, you'll learn the difference between customer's active vs. latent needs, and how that impacts your farm marketing. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED

In this episode, you'll learn the biggest mistakes farmers make with creating their websites. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. To share your thoughts: Leave a comment on my Facebook page. Share this show on Twitter, Facebook or LinkedIn To help the show: PLEASE LEAVE A REVIEW for Small Farm Nation on iTunes. Subscribe on iTunes, Stitcher Radio, Google Play or TuneIn Thanks for listening. Until next time! OTHER WAYS TO ENJOY THIS EPISODE Download on iTunes

SHOW NOTES KEY IDEAS:  In 2011 when we purchased our farm we had a long, long way to go.  We bought 25 acres of weeds with a house on them.  There were no fences, no irrigation, and the land had not been cultivated in years.  I had a small, John Deer tractor with an 8' disk on the back, and I worked the ground with that. Tons of rocks came up while I disked, and they all had to be removed and deposited elsewhere.  Progress was slow, and at times it seemed like this place would never resemble a farm.  During all of that time on the tractor, I listened to farming podcasts.  They inspired me, gave me the motivation to keep going, and helped me visualize what our place would be like someday. One of those podcasts that I listened to was hosted and produced by today's guest, Tim Young.  Tim and his wife Liz were operating a farm in Georgia and selling cheese as their main product.  They had a variety of livestock, and I really enjoyed hearing about their day to day farming exploits. Fast forward to today.  Tim and Liz have moved on from that farm, and Tim is now trying to help other people succeed in their farming endeavors through his website and podcast, Small Farm Nation.  The main thing that Tim learned about succeeding with his small farm was how to market products and sell directly to customers. In this episode, Tim and I talk about marketing your farm products, and how to develop a following that will patronize your farm business.  Also, Tim discusses his Small Farm Nation Academy which he has built to help folks really perfect this process.  He also has offered 20% off of the coast of the academy to anyone listening to this podcast and entering the code "matt20" at checkout. This is definitely worth checking out. CONTACT TIM YOUNG AT: Website: Small Farm Nation Facebook: https://www.facebook.com/timsmallfarmnation Instagram: https://www.instagram.com/smallfarmnation/

SHOW NOTES KEY IDEAS:  In 2011 when we purchased our farm we had a long, long way to go.  We bought 25 acres of weeds with a house on them.  There were no fences, no irrigation, and the land had not been cultivated in years.  I had a small, John Deer tractor with an 8' disk on the back, and I worked the ground with that. Tons of rocks came up while I disked, and they all had to be removed and deposited elsewhere.  Progress was slow, and at times it seemed like this place would never resemble a farm.  During all of that time on the tractor, I listened to farming podcasts.  They inspired me, gave me the motivation to keep going, and helped me visualize what our place would be like someday. One of those podcasts that I listened to was hosted and produced by today's guest, Tim Young.  Tim and his wife Liz were operating a farm in Georgia and selling cheese as their main product.  They had a variety of livestock, and I really enjoyed hearing about their day to day farming exploits. Fast forward to today.  Tim and Liz have moved on from that farm, and Tim is now trying to help other people succeed in their farming endeavors through his website and podcast, Small Farm Nation.  The main thing that Tim learned about succeeding with his small farm was how to market products and sell directly to customers. In this episode, Tim and I talk about marketing your farm products, and how to develop a following that will patronize your farm business.  Also, Tim discusses his Small Farm Nation Academy which he has built to help folks really perfect this process.  He also has offered 20% off of the coast of the academy to anyone listening to this podcast and entering the code "matt20" at checkout. This is definitely worth checking out. CONTACT TIM YOUNG AT: Website: Small Farm Nation Facebook: https://www.facebook.com/timsmallfarmnation Instagram: https://www.instagram.com/smallfarmnation/ Where Off-Farm Income And Matt Brechwald Can Be Heard:   Member Of The National Association Of Farm Broadcasters  

Marketing your way to new markets   In today’s episode, we are joined by Tim Young, a farm marketing expert, author, and founder of the Small Farm Nation Academy; an online resource that teaches farmers the marketing skills required to grow a profitable farming business.    The first question Tim asks his clients is:   Are you running a hobby, or are you running a business?   FARMING IS A BUSINESS.   A business needs customers.  If you need customers….   YOU NEED MARKETING.   Farmers need to be clear that they are running a business, not just a farm.   80% of your business success is marketing.   You need to have the skills to be an effective marketer.   Here are the Top 3 Methods:   CREATE A BRAND FOR YOUR FARM It is critical to maintain consistency in Branding.  Repetition makes people associate the Brand with the product.   Build the habit of highlighting the BENEFITS of your products/services rather than the features.   Great brands introduce their values into a simple benefit-oriented tagline that resonates with people.   Keep in mind that if consumers do not remember you, they are not going to choose your product.   As mentioned, farming is a business that requires market exposure like all other businesses.   STEP UP from being a TECHNICAL FARMER and become a FARMING BUSINESS OWNER.   TRANSPARENCY – Tell people What, Why and How! What do you stand for? Show them what your decisions are and why.   Transparency has a huge influence in brand awareness.   COMMUNICATE WITH CONSUMERS – reach out to the market! Cultivate a dialogue with your customers to create a two-way discussion.   With the help of consumer reviews, you create products that are high MARGIN for you and high VALUE for them.   Many Thanks to Tim Young, founder of Small Farm Nation Academy. www.smallfarmnation.com / www.smallfarmnationacademy.com   See you all in the next episode!

Where oh where can you go to learn all the skills you need to market your farm business? Today I’m going to tell you about the greatest farm tool you can invest in this year, the one that will help you to get growing! A membership site full of training videos, Mastermind interviews and resources to teach you how to market your farm business.

  We need new farmers and unhappy careerists wish they could farm. Is this a "just do it" moment?  There are a million reasons that it might not be that simple, but there are thousands of people who have concluded that they can't take the "rat race" any longer and are looking for a better life on a farm of their own.  Some will argue that this movement won't "feed the world" but no one argues that it can't "feed the soul".  Tim Young was an Investment Banker and his wife a Fashion Designer when they said "enough" and moved to a small farm hundreds of miles away in northern Georgia.  While many have to transition slowly, keeping an off farm job, Tim felt that the ideal was to "burn your bridges" behind you and that is what they did as they built a farm from scratch with pasture raised livestock, cheese production, farmers market, direct sales and all that goes with them- although they had never farmed before. They found that beyond just hard work and the passion for the dream of farming, "marketing" was the key to success.  Tim started sharing this formula for success with others who wanted to make the plunge and today operates the Small Farm Nation Academy.  In this Farm To Table Talk, Tim explains the difference between these beginning small farmers who must create their own markets and Commodity farming. Both kinds of farming can be environmentally sustainable but neither will not  if they are not economically sustainable.   https://smallfarmnationacademy.com/ https://smallfarmnation.com/  smallfarmnation.com

Each month, I conduct a mastermind interview for members of the Small Farm Nation Academy. They’re video calls between me and an expert in matters that relate to growing a profitable farming business, and they tend to be an hour long, give or take. In this episode, I’m gonna share some highlights of my discussion with Greg Gunthorp of Gunthorp Farms in Indiana. 2018 marks Greg’s 20th year as a successful sustainable farmer. This year he’ll raise and market well over 100,000 poultry in addition to 2,500 pigs. Tune in as Greg and I discuss: how to process and wax ducks, what poultry processing equipment to use, how to sell farm products to restaurants, how to pitch products to chefs, what chefs look for in terms of consistency, building a meat smoking/curing facility, financing a farm business, managing the wholesale order process, the most profitable farm distribution channels, much more! So listen in, now. Thanks for Listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn To help the show: PLEASE LEAVE A REVIEW for Small Farm Nation on iTunes. Subscribe on iTunes, Stitcher Radio, Google Play or TuneIn Credits/Resources Relevant to This Episode Farming for You lyrics by Tim Young Buy the rock classic, Stuck in the Middle With You by Stealer's Wheel on Amazon Thanks for listening. Until next time! OTHER WAYS TO ENJOY THIS EPISODE Download on iTunes

Each month,I conduct a mastermind interview for members of the Small Farm Nation Academy. They’re video calls between me and an expert in matters that relate to growing a profitable farming business, and they tend to be an hour long, give or take. In this episode, I’m gonna share some highlights of my discussion with Jordan & Laura Green of J&L Green Farm in Virginia. The Green's have built a fast-growing pasture-based meat business and, get this...they don't even own a single acre of farmland. We discuss: how they started their farm farm investors, partners and contractual relationships the pros and cons of selling at farmers markets why J&L Green Farm hasn't aggressively pursued selling to restaurants logistical issues shipping frozen meat products delivering farm products via drop sites (or metropolitan buying clubs) and so much more that relates to marketing and running a farm business So listen in, now. Thanks for Listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn To help the show: PLEASE LEAVE A REVIEW for Small Farm Nation on iTunes. Subscribe on iTunes, Stitcher Radio, Google Play or TuneIn Credits/Resources Relevant to This Episode Farming for You lyrics by Tim Young Buy the rock classic, Stuck in the Middle With You by Stealer's Wheel on Amazon Thanks for listening. Until next time! OTHER WAYS TO ENJOY THIS EPISODE Download on iTunes

Each month,I conduct a mastermind interview for members of the Small Farm Nation Academy. They’re video calls between me and an expert in matters that relate to growing a profitable farming business, and they tend to be an hour long, give or take. In this episode, I’m gonna share some highlights of my discussion with Curtis Stone. Curtis is well known for maximizing farming profits on small, urban lots, and has helped lots of folks to do the same thing. Whether you’re interested in urban or rural farming, I think you’ll get a lot out of this. So listen in, now. Thanks for Listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn To help the show: PLEASE LEAVE A REVIEW for Small Farm Nation on iTunes. Subscribe on iTunes, Stitcher Radio, Google Play or TuneIn Credits/Resources Relevant to This Episode Farming for You lyrics by Tim Young Buy the rock classic, Stuck in the Middle With You by Stealer's Wheel on Amazon Thanks for listening. Until next time! OTHER WAYS TO ENJOY THIS EPISODE Download on iTunes

This week I was a guest on the popular Peak Prosperity podcast. It was a great pleasure speaking with Adam Taggart, who co-founded Peak Prosperity with Chris Martenson. You can listen to the episode here on the Peak Prosperity website, here on iTunes or here on YouTube. We discussed many aspects of starting and running a successful small-scale farming business. If you'd rather read than listen, you can read the entire transcript of the episode, below. Episode Transcript Adam: Hello, and welcome to the Resilient Life podcast. Resilient Life is part of peakprosperity.com. It's where we focus on practical and actionable knowledge for building a better future. I'm your host, Adam Taggart. Many of those looking to live with greater resilience dream of owning productive farmland that's managed sustainably. Now, in the past we've profiled funds like Farmland LP that enable folks to become directly invested in farmland like this, but many aren't interested in simply being passive investors. They want to become farmers to work the land themselves, to grow food to feed their families and their local community. From firsthand knowledge, having in the past being a part owner of a CSA, it's rewarding work and a worthy pursuit, but it's hard. Farming demands more time and toil than most jobs out there, and mother nature's unpredictability always finds a way to up end your best laid plans. So how does one succeed at running a successful small farming operation? Today, we're joined by Tim Young, founder of Small Farm Nation, which offers farmers proven, practical guidance for growing their farm businesses. His first and most important advice: successful small farming is 20 percent about growing and 80 percent about marketing to customers. From his firsthand experience, Tim has observed that is the business side that farms live and die by. And from my own work with small producers in California's Sonoma County where I live, I 100 percent agree with this. But most farmers, especially new ones, are undereducated and under experienced in key business skills. Tim's mission is to correct this knowledge deficiency which is why he created the Small Farm Nation Academy, a curriculum and knowledge center that teaches farmers key skills like marketing, accounting, customer management pricing, handling insurance, sales strategy and more. Tim knows what he's talking about. He built and operates and award-winning artisan cheese business, but before doing that he spent 25 years closing large marketing deals in the tech industry. Then he founded an Inc. 500 company. He has learned firsthand which business fundamentals are necessary for small farms to thrive. Tim, thanks so much for joining us today. I think a lot of folks are going to be interested in what you have to tell us. Tim: Thanks, Adam, it's my pleasure. Thanks a lot for having me. Adam: Oh, gosh, it's a real pleasure. And I know that you interviewed Chris for a podcast for the Small Farm Nation, and I know that he really enjoyed that experience, so we're very happy to return the favor today. Tim: Yeah. That was one of our most popular episodes last year. I encourage everyone to check that out. I think a lot of us really admire what you guys are doing in terms of helping people to become more resilient and take preparedness a little bit more seriously. Adam: Well, thanks. I think it's a little bit of a mutual admiration society here because we're big fans of what you're doing too. Tim, why don't we start here by giving our readers a little bit more background into how you transitioned from the world of high tech into becoming an expert on small scale farming. Tim: Yeah. Farming's not in my background at all. I didn't grow up on a farm. I have never really, for the most part, I've never petted a cow or seen a chicken too much close up. I lived in North Georgia growing up and had seen some of that from afar.

Helping small farmers build their brands and grow their business. In This Podcast: A relaxing horseback ride with his wife helped motivate businessman Tim Young into the strange new world of farming. He didn't know much about farming, but he knew a lot about marketing so he used that knowledge to help build their farmstead into a successful one with award-winning products. Not content with being the only one to succeed, he has started a project helping other farmers learn the ways to become successful themselves, and shares some of those concepts here. Don't miss an episode! Click here to sign up for podcast updates or visit www.urbanfarm.org/podcast Tim is a corporate executive turned modern homesteader and founded Nature's Harmony Farm in Georgia, produced award-winning farmstead cheese, grassfed beef & lamb, woodlot pork, and pasture raised chicken. This is where he, his wife Liz and their young daughter, milk their own cow, produced all the cheese, soap, medicine, meat and vegetables - They truly enjoy a simple life. Don't miss an episode! Click here to sign up for podcast updates Tim's also the founder of the Small Farm Nation Academy, an online resource devoted to helping family farmers learn skills to build their farm brands, attract more customers, and grow profitable farm businesses. Go to www.urbanfarm.org/smallfarmnation for more information and links on this podcast, and to find our other great guests.

  Tim Young of Small Farm Nation joins the show to discuss business, marketing, and farming. Tim is one of those guys who left a successful corporate career to farm full time. After successfully building that business, he's made yet another transition that more closely reflected his family's life goals. Today, he's a homestead food producer who teaches farmers about business and marketing. Here is a sampling of the tidbits in this show: Why people fall short of what Joel Salatin has achieved? What does scale and efficiency look like? Don’t romanticize small. Romanticize what small is and small is handcrafted. Marketing is intimidating. The point of marketing is to lower the cost of selling. There are many different parts to marketing, but they all have a common goal. Every farm needs to have a brand. Marketing is an afterthought for many people. Are you running a farm as a business or a hobby? You are an entrepreneur. Entrepreneurs burn their bridges behind them. Lose that day job. Working through the side hustles of an agrarian life. We admire the farmers who are entrepreneurs. Tim’s take on the ideal customer and why it’s not his focus. Get your message out and share your passion. Tim was selling trust on his farm. Farmers as marketers have a chance to be much more positive about their message. Tim takes us inside the Small Farm Nation Academy. Conversion ratios are not just for feed; your website has one too. And other website optimizations. Does podcasting work for local farms? Favorite resource: Canva. Favorite books: Omnivore’s Dilemma. Soil Health by Sir Albert Howard. Old books, pre-industrial agriculture. Advice: “Don’t let perfect be the enemy of good.” Stay in Touch: Tim Young's Small Farm Nation Academy and Podcast. Subscribe to the Pastured Poultry Talk: iTunes | Google Play | Stitcher