Podcasts about new markets

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Best podcasts about new markets

Latest podcast episodes about new markets

DGMG Radio
How to Evolve as a CMO: Navigating New Markets, Personas, and Business Models with Kady Srinivasan

DGMG Radio

Play Episode Listen Later Aug 25, 2025 56:35


#276 Career Growth | Dave is joined by Kady Srinivasan, CMO at You.com, an AI-first company building infrastructure for enterprise agents. Kady has led marketing at some of the world's most recognizable companies, including Dropbox, Klaviyo, and Lightspeed, where she scaled teams, drove massive revenue growth, and navigated ICP pivots. Now, she's bringing that experience into the fast-changing world of AI.Dave and Kady cover:How to evolve as a CMO across industries, personas, and business modelsThe three core systems CMOs need to scale teams and drive alignmentHow AI is reshaping marketing roles, workflows, and the skills future CMOs will needYou'll walk away with lessons you can apply to your own career, no matter what market or role you're in.Timestamps(00:00) - – Intro (03:03) - – From engineer to reluctant marketer (05:37) - – Gaming years and “coolest mom” cred (07:52) - – The story behind You.com's domain (09:31) - – Why she jumped into AI (12:00) - – Reinventing yourself as a CMO (14:00) - – Fundamentals that never change in marketing (16:13) - – Aligning marketing with company strategy (19:24) - – Pivoting the ICP at Lightspeed (22:26) - – Lessons on cross-functional alignment (25:08) - – Letting go to grow as a leader (27:53) - – Systems every CMO should set up (34:43) - – Why no single playbook works (36:24) - – How AI is reshaping marketing roles (51:04) - – Building an AI-first marketing org and closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today's buyers don't want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That's where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what's actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

Kilowatt: A Podcast about Tesla
Autonomy, Affordability, and Angry Rants

Kilowatt: A Podcast about Tesla

Play Episode Listen Later Aug 21, 2025 34:55


Description:In this episode, Bodie dives into the latest EV headlines with his usual humor and insight. He discusses California's potential plan to replace the federal EV tax credit with a state-level alternative, NIO's continued global expansion, and the striking redesign of the 2026 Nissan Leaf. The Nikola Motors saga continues with High Road Energy scooping up the company's remaining hydrogen trucks at a steep discount. Tesla news includes the arrival of CyberCab production equipment at Giga Texas, the debut of the Model YL in China (and its uncertain U.S. future), and a $10,000 price bump for the Model S and X, bundled with the Luxe Package. Bodhi caps the episode with an impassioned and entertaining rant about the realities of autonomous vehicle adoption.Support the Showwww.supportkilowatt.comOther Podcasts:Beyond the Post YouTubeBeyond the Post PodcastShuffle Playlist918Digital WebsiteFriends of the Show:True North EVsCNBC Slate FeatureLamarr WilsonNews Links:California Is Cooking Up A Way To Save The EV Tax CreditTesla Model Y L is Official: Price, New Features and Comparison to Model YTesla Model Y L addresses one huge complaint from many ownersElon Musk says Tesla might never bring its new Model YL to US, and the reason is so stupidNikola's Orphaned Trucks Will Live On In California2026 Nissan Leaf Price Revealed: America's Cheapest EVMore Tesla Cybercab equipment are arriving in Giga TexasNIO Enters 3 New Markets with Local Distribution PartnersTesla Introduces Luxe Package for Model S and Model X; Raises Price by $10kSupport this show http://supporter.acast.com/kilowatt. Hosted on Acast. See acast.com/privacy for more information.

NBL Podcasts
NBL Now | David Stevenson - Expansion, New Markets & What's Next

NBL Podcasts

Play Episode Listen Later Jul 31, 2025 25:38


NBL CEO David Stevenson talks about the potential of expansion, the PGT and NBLxNBA games and what the future of the league looks like.See omnystudio.com/listener for privacy information.

Line on Agriculture
NCBA on Taxes, Finding New Markets

Line on Agriculture

Play Episode Listen Later Jul 31, 2025


Members of the National Cattlemen's Beef Association heard from association leaders about beneficial tax extensions and market trade at the recent summer meeting.

FuturePrint Podcast
#261 Health, Hope and Inkjet: How Dursun Acun's Eco-Driven Innovation is Unlocking New Markets for Digital Print

FuturePrint Podcast

Play Episode Listen Later Jul 24, 2025 29:34 Transcription Available


Send us a textBreakthrough innovations often come from unexpected places. In this fascinating conversation, Dursun Acun of O&PM Europa reveals how a customer request to print directly onto bottles launched him on a journey that could transform flexible packaging printing forever.What began as a search for better primers has evolved into a revolutionary solution that solves one of the industry's most persistent challenges: enabling water-based inkjet printing on virtually any substrate. Unlike existing technologies that require thick, expensive primer layers and specific materials, Dursun's innovation uses an extremely thin coating that dramatically reduces costs while expanding possibilities."Nobody sees water-based inkjet as a product on its own," Dursun explains, highlighting how the industry often misunderstands this technology's unique advantages. While competitors struggle with limited material compatibility, O&PM Europa's solution works with any substrate – from various plastics to metals and papers – allowing converters to use their own preferred materials rather than switching to costly alternatives.The potential market impact is staggering. With an estimated €30 billion market for digitized flexible packaging currently underserved, this technology could unlock vast new opportunities. What makes this innovation particularly valuable is its alignment with growing demands for sustainability and safety. Dursun's commitment to developing non-toxic, environmentally friendly solutions stems from personal experience witnessing the tragic consequences of hazardous industrial chemicals in his community.Now seeking industry partners to help scale this technology, Dursun envisions complete printing systems costing under €1 million that could print wider formats than current alternatives while maintaining total material flexibility. For converters, material manufacturers, and equipment developers looking to participate in the next wave of packaging innovation, this represents a chance to collaborate on something truly transformative.Connect with Dursun via LinkedIn or email at da@opm-europa.com to explore how this game-changing primer technology could fit your business needs.Listen on:Apple PodcastGoogle PodcastSpotifyWhat is FuturePrint? FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. We hope to see you at one of our future in-person events:FuturePrint TECH: Industrial Print: 21-22 January '26, Munich, Germany

Tearsheet Podcast: The Business of Finance
How FIS and Episode Six are helping FIs expand their products into new markets

Tearsheet Podcast: The Business of Finance

Play Episode Listen Later Jul 23, 2025 21:53


Financial institutions are drowning in payment complexity. Between legacy systems, and the accelerating pace of change in how people pay, banks face a modernization crisis that threatens their competitive position. At the FIS Emerald Conference 2025, FIS announced a partnership with Episode Six which is designed to address these challenges head-on. Episode Six, an API-driven payments technology provider, will now be working with FIS to deliver a cloud-based, end-to-end digital payments platform. The collaboration brings together FIS's global scale and institutional relationships with Episode Six's modern, configurable payment infrastructure. The new partnership will allow FIs to scale beyond their local borders, without having to build new tech and processes from scratch. "We did some pretty hefty research over an extended period of time," said Rob Hudson, Head of International Banking, at FIS. "It became very apparent very quickly that Episode Six was the one that we wanted to work with. This was the standout opportunity for us, without doubt." John Mitchell, CEO and co-founder of Episode Six, emphasized the strategic nature of the partnership. "We've always envisioned that if we had a partner with the strengths and the scale of FIS, that our platform would be used in a much broader capacity," he said. "This partnership is going to enable us to present a solution that will allow all of our clients to innovate at scale." Listen to the podcast to learn what financial executives can do to navigate legacy system constraints surprisingly well, tackle global payment complexity to expand internationally, and implement progressive modernization without putting careers on the line. It's a conversation on practical strategies for overcoming institutional resistance to change while delivering the cloud-native solutions that modern banking demands.

Ecommerce Coffee Break with Claus Lauter
How To Reach New Markets Fast With AI — Bryan Murphy | What 87% Of Shoppers Want, Why Language Drives Sales, Why Ecom Needs AI Localization, Why Localized Content Improves Customer Experience, Why Shopify Needs Ongoing Localization (#416)

Ecommerce Coffee Break with Claus Lauter

Play Episode Listen Later Jul 16, 2025 23:05 Transcription Available


In this episode of the Ecommerce Coffee Break Podcast, we explore how AI is revolutionizing the way e-commerce brands expand into new markets. Join us as we chat with Bryan Murphy, CEO of Smartling, about the transformative power of AI in translation and localization. Discover how brands can now create a seamless, localized shopping experience for customers worldwide, breaking down barriers and boosting conversion rates. Tune in to learn about the latest AI advancements and how they can give your business a competitive edge in the global market. Topics discussed in this episode:  Why localizing content creates better customer experiences. How Smartling automates translation with AI. What 87% of consumers expect in online shopping. Why continuous localization matters for Shopify stores. How AI cuts translation time and costs. What Smartling does to grow global reach. Why language impacts buying decisions. How ASOS boosted conversions with Smartling. What's next for AI in e-commerce localization. Why e-commerce brands should adopt AI localization. Links & Resources Website: https://www.smartling.com/Shopify App: https://www.smartling.com/integrations/shopifyLinkedIn: https://www.linkedin.com/in/bryanmurphy2/Get access to more free resources by visiting the show notes athttps://tinyurl.com/2praxfn6MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

The First Sixteen
Opening new markets in the Indo-Pacific

The First Sixteen

Play Episode Listen Later Jul 16, 2025 29:37


How do we open new markets in diverse and dynamic countries? What challenges do we face, and what solutions are being used? Chris White, President and CEO of the Canadian Meat Council, and Diedrah Kelly, Executive Director of the Indo-Pacific Agriculture and Agri-Food Office in Manila, share their insights. From building strong trade relationships to promoting Canada's trusted brand, this episode explores the work needed to grow Canada's presence in one of the world's fastest-growing regions.

SAfm Market Update with Moneyweb
Global trade uncertainty: How agribusinesses can thrive in new markets

SAfm Market Update with Moneyweb

Play Episode Listen Later Jul 15, 2025 9:42


Shane Naidoo – Global Treasury and Trade Specialist, Nedbank Commercial Banking SAfm Market Update - Podcasts and live stream

Where Finance Finds Its Future
Digital Asset Exchange 2025 - Panel 3: Are retail investors the key to digital assets trading taking off?

Where Finance Finds Its Future

Play Episode Listen Later Jul 2, 2025 17:15


On 13 March 2025 Future of Finance hosted a one-day event at the offices of ReedSmith in London. Entitled Digital asset exchanges: Will tokenisation be the nemesis of exchanges or the re-making of them?, the event attracted more than 200 registrants from stock exchanges, trading venues, digital asset exchanges, fund administrators, central securities depositories, central counterparty clearing houses, technology vendors, data vendors, consultants, custodians, asset managers, wealth managers, banks, brokers, insurers, payments service providers, law firms, venture capital funds, cryptocurrency firms, blockchain platforms and academia. This is an account of what they and the panellists contributed to the five sessions that day, both live and in the multiple-choice questionnaire they completed in advance, the results of which are also published here.Panellists: Benjamin Dean, Director of Digital Assets Strategy at WisdomTree; Katie Richards, Head of New Markets and Product Development at Incore Bank; Murat Ögat, Co-founder and CEO at Aktionariat; and Pat LaVecchia, CEO and Founder of Oasis Pro. Hosted on Acast. See acast.com/privacy for more information.

Titans of Foodservice
The Broker's Playbook: How to Grow Foodservice Brands in New Markets

Titans of Foodservice

Play Episode Listen Later Jun 25, 2025 17:58 Transcription Available


In this episode of Titans of Foodservice, host Nick Portillo dives into the proven strategies behind successfully expanding food brands into new markets. Nick unpacks the essential steps brokers take to drive growth, from identifying the right operator profile to building strong distribution networks and leveraging the power of local broker relationships.You'll learn why purposeful sampling, strategic account targeting, and long-term relationship building are critical to gaining traction—and staying there. Nick also explains why growth isn't just about good timing or luck—it's about having a sharp, actionable game plan.TIMESTAMPS00:00 - Intro01:13 - Understanding Market Expansion in Food Service05:39 - Defining Your Ideal Operator Match12:03 - The Importance of Sampling in Food Service Sales13:39 - Growing Your Business in New MarketsRESOURCESPortillo SalesCONTACT Nick: nick.portillo@portillosales.com

A Photographic Life
A Photographic Life-371: See/Saw with Fiona Hayes 'World Press Photo, Astronomy and Eadweard Muybridge'

A Photographic Life

Play Episode Listen Later Jun 18, 2025 40:03


In this monthly conversation series Grant Scott speaks with art director, lecturer and creative director Fiona Hayes. In an informal conversation each month Grant and Fiona comment on the photographic environment as they see it through the exhibitions, magazines, talks and events that Fiona has seen over the previous weeks. Fiona Hayes Fiona Hayes is an art director, designer, consultant and lecturer with over 30 years' experience in publishing, fashion and the art world. She has been a magazine art director ten times: on Punch, Company, Eve, the British and Russian editions of Cosmopolitan, House & Garden,GQ India (based in Mumbai), MyselfGermany (in Munich), and Russian Vogue (twice). Between 2013 and 2019, as Art Director of New Markets and Brand Development for Condé Nast International, based in London and Paris, she oversaw all the company's launches – 14 magazines, including seven editions of Vogue. She still consults as Design Director at Large for Vogue Hong Kong. In 2002 she founded independent photography magazine DayFour, publishing it continuously until 2012. She is Co-Author and Art Director of The Fashion Yearbook, and creative director of books for South African media consultancy Legacy Creates. Outside the publishing world, she has been Art Director of contemporary art auction house Phillips de Pury in London and New York, and Consultant Art Director of Russian luxury retail group Mercury/TSUM. (Fiona would like to point out she is not Russian: she is proudly Irish and studied Visual Communication and History of Art and Design at NCAD Dublin.) She currently divides her time between design consultancy for commercial clients, and lecturing at Oxford Brookes University, the Condé Nast College of Fashion and Design, London, Nottingham Trent University, Ravensbourne University, and Leeds University. She lives in West London. @theartdictator Dr.Grant Scott After fifteen years art directing photography books and magazines such as Elle and Tatler, Scott began to work zas a photographer for a number of advertising and editorial clients in 2000. Alongside his photographic career Scott has art directed numerous advertising campaigns, worked as a creative director at Sotheby's, art directed foto8magazine, founded his own photographic gallery, edited Professional Photographer magazine and launched his own title for photographers and filmmakers Hungry Eye. He founded the United Nations of Photography in 2012, and is now a Senior Lecturer and Subject Co-ordinator: Photography at Oxford Brookes University, Oxford, and a BBC Radio contributor. Scott is the author of Professional Photography: The New Global Landscape Explained (Routledge 2014), The Essential Student Guide to Professional Photography (Routledge 2015), New Ways of Seeing: The Democratic Language of Photography (Routledge 2019), and What Does Photography Mean To You? (Bluecoat Press 2020). His photography has been published in At Home With The Makers of Style (Thames & Hudson 2006) and Crash Happy: A Night at The Bangers (Cafe Royal Books 2012). His film Do Not Bend: The Photographic Life of Bill Jay was premiered in 2018. Scott's next book is Inside Vogue House: One building, seven magazines, sixty years of stories, Orphans Publishing, is on sale February 2024. Image: André Coelho, EFE RJ - Río de Janeiro/World Press Photo 2025 Mentioned in this episode: https://www.worldpressphoto.org/calendar/2025/london-uk https://www.rmg.co.uk/whats-on/astronomy-photographer-year/exhibition https://www.eadweardmuybridge.co.uk © Grant Scott 2025

The Shortlist
Expanding into New Markets

The Shortlist

Play Episode Listen Later Jun 18, 2025 36:34


Expanding into a new geographic market can be an exciting growth opportunity—but it's not without risk. In this episode of The Shortlist, host Wendy Simmons is joined by principal Melissa Richey and associate principal (and first-time guest!) Julie Flattery to talk about what it really takes to open a new office or grow your firm's presence in a new region.Together, they explore common drivers of expansion—like client demand, economic diversification, or key staff relocations—and share real-world stories from their time working in-house at AEC firms. The conversation includes practical tips on conducting research, aligning internal teams, building awareness, and setting realistic timelines.Whether you're helping lead the charge or supporting the strategy, this episode offers insights to guide your next move—and a reminder that marketing should be part of the conversation from day one.CPSM CEU Credits: 0.5 | Domain: 2

Uncontested Investing
How Smart Real Estate Investors Expand Into New Markets

Uncontested Investing

Play Episode Listen Later Jun 17, 2025 31:58


In this episode of Uncontested Investing, we're diving deep into how real estate investors can navigate market cycles and decide when and where to buy. We're breaking down the nuances of local vs. national investing, the right timing to enter a market, and how to build reliable partnerships to grow confidently, whether in your own backyard or across state lines.   If you've ever asked, “Is now a good time to buy?” or “Should I go beyond my local market?”, this conversation is your compass.    Expect hands-on strategies, practical tips, and real talk about how to reduce risk and scale smart.   Key Talking Points of the Episode   00:00 Introduction 00:42 When is the best time to buy real estate? 01:20 Market phases: recovery, recession, expansion 02:06 Renovation, return strategies, and cash planning 03:08 Setting your buy box & knowing your numbers 05:03 The importance of strong local contractor & lender relationships 06:30 Negotiation leverage & properties returning to market 09:16 Local market vs out-of-state: What to know before expanding 10:03 Partnering with local employers to find tenant demand 13:56 The downsides of local investing: bias and limited diversification 16:01 National investing: flexibility, affordability, and broader opportunity 17:19 The importance of diversifying your investments 18:09 Migration trends and identifying hidden market potential 19:19 Building a network that can help you grow into different markets 20:12 Property management across state lines: pros and cons 22:30 Connecting with local chambers of commerce 23:40 Choosing your strategy: hands-on vs. hands-off 25:12 Is your current market aligned with your goals? 27:01 The power of partnerships & scaling with other investors 28:01 Myth busting: Risk, visibility, and the local advantage 30:31 Evolving your strategy over time   Quotables   “Every market is not created equally. What works in Connecticut might not work in California.”   “You don't always need to see the property in person. Virtual closings are here, and they're working.”   “Diversification isn't just about assets—it's about geography, strategy, and who's on your team.”   Links   RCN Capital https://www.rcncapital.com/podcast https://www.instagram.com/rcn_capital/ info@rcncapital.com   REI INK https://rei-ink.com/

מוצרלה | Mozzarella- A Product Management Podcast

בפרק הזה שירי ארד איבצן שוחחה עם רם פאר, סמנכ״ל מוצר בגונג, על הדרך שבה צוות המוצר של אחת מחברות ההייטק המדוברות בישראל החליט לפרוץ לשוק חדש – גיוס עובדים – מתוך מוצר מבוסס חזק בעולם המכירות. הפרק הוקלט לקראת כנס PM Live   שיתקיים ב29.06.25 ובו תוכלו לשמוע את ההרצאה המלאה של רם. 🔍 דיברנו על איך מזהים הזדמנות אמיתית להתרחבות ⚖️ איך מאזנים בין חדשנות לבין שמירה על הליבה 🛠️ איך נראתה עבודת דיסקברי בשוק שאף אחד לא מכיר מבפנים 🚀 ואיך עקרונות כמו צוותים אוטונומיים פוגשים אתגרים כשחברה גדלה דיברנו גם על אסטרטגיית מוצר, קבלת החלטות בתנאי אי־וודאות, והכלים שעוזרים לשמור על פוקוס כשכל העולם משתנה. רם שיתף תובנות עמוקות על בניית קייס עסקי, בחירת שווקים חדשים להתרחבות, ואילו שאלות חשוב לשאול עוד לפני שכותבים שורת קוד אחת. האזנה נעימה!

The Delivery Prophets
28. Expanding Your Restaurant Brand: Launching in New Markets with Paul Hopper

The Delivery Prophets

Play Episode Listen Later Jun 3, 2025 38:51


Host Peter Backman is joined by co-host Tim Alderson and hospitality entrepreneur Paul Hopper, founder of HOP Vietnamese. They dive into the latest news, including DoorDash's potential acquisition of Deliveroo, and what these shifts mean for restaurants and operators.Paul shares his journey, from brand expansion and running dark kitchens to using data for decision-making. He also opens up about the challenges of launching Hop Vietnamese in cities like Manchester and the importance of building a strong local presence.In this episode, we discuss:DoorDash's potential acquisition of Deliveroo and its impact on the market.Challenges and realities of operating dark kitchens for small brandsDeciding between single vs. multichannel delivery platform strategies.Growing a restaurant brand in new markets like Manchester.Shifts in consumer behaviour and the future of super apps in deliveryLinks mentioned in this episode:HOP Vietnamese: https://www.hopvietnamese.com/ Paul Hopper on LinkedIn: https://www.linkedin.com/in/paul-hopper-b72a777a/ Like the show? We'd be hugely grateful if you could help us spread the word by taking 1 minute to leave us a rating and review on your podcast platform of choice. Full instructions at https://www.thedelivery.world/ratingsandreviews

The Product Manager
Mastercard's SVP of Global Products on How to Enter New Markets (with Simone Paul Tamussin)

The Product Manager

Play Episode Listen Later Jun 3, 2025 24:49 Transcription Available


Expanding internationally is more complex than ever, with economic uncertainty, shifting regulations, and unpredictable tariffs creating constant challenges. While overseas opportunities can be tempting, businesses must navigate a landscape full of blind spots and evolving risks that demand careful planning and adaptability.Simone Tamussin, SVP of Product Management at Mastercard Gateway, shares valuable insights from his experience working with companies facing these hurdles. He discusses common pitfalls growth-focused leaders encounter, proactive strategies for entering new markets safely, and practical tips for managing the overwhelming paperwork that comes with global expansion.Resources from this episode:Subscribe to The Product Manager newsletterConnect with Simone on LinkedInCheck out Mastercard

Focus
United States: Gun manufacturers seek new markets targeting kids

Focus

Play Episode Listen Later May 23, 2025 5:28


In the United States, gun ownership is a constitutional right. Recently, a federal appeals court overturned a ban on Americans aged 18 to 21 purchasing firearms. Yet, they are the leading cause of death among children and adolescents in the country. Some, encouraged by their parents, learn to shoot at a young age. Others face tragic consequences. We bring you this report from France 2. 

A Photographic Life
A Photographic Life-367: See/Saw with Fiona Hayes 'Power and Glory, Gabriel Moses and Photo London'

A Photographic Life

Play Episode Listen Later May 21, 2025 44:25


In this monthly conversation series Grant Scott speaks with art director, lecturer and creative director Fiona Hayes. In an informal conversation each month Grant and Fiona comment on the photographic environment as they see it through the exhibitions, magazines, talks and events that Fiona has seen over the previous weeks. Mentioned in this episode: The Power and the Glory https://www.newportstreetgallery.com/exhibition/current/ Gabriel Moses, Selah https://www.180studios.com/selah Photo London https://photolondon.org/ Fiona Hayes Fiona Hayes is an art director, designer, consultant and lecturer with over 30 years' experience in publishing, fashion and the art world. She has been a magazine art director ten times: on Punch, Company, Eve, the British and Russian editions of Cosmopolitan, House & Garden,GQ India (based in Mumbai), MyselfGermany (in Munich), and Russian Vogue (twice). Between 2013 and 2019, as Art Director of New Markets and Brand Development for Condé Nast International, based in London and Paris, she oversaw all the company's launches – 14 magazines, including seven editions of Vogue. She still consults as Design Director at Large for Vogue Hong Kong. In 2002 she founded independent photography magazine DayFour, publishing it continuously until 2012. She is Co-Author and Art Director of The Fashion Yearbook, and creative director of books for South African media consultancy Legacy Creates. Outside the publishing world, she has been Art Director of contemporary art auction house Phillips de Pury in London and New York, and Consultant Art Director of Russian luxury retail group Mercury/TSUM. (Fiona would like to point out she is not Russian: she is proudly Irish and studied Visual Communication and History of Art and Design at NCAD Dublin.) She currently divides her time between design consultancy for commercial clients, and lecturing at Oxford Brookes University, the Condé Nast College of Fashion and Design, London, Nottingham Trent University, Ravensbourne University, and Leeds University. She lives in West London. @theartdictator Dr.Grant Scott After fifteen years art directing photography books and magazines such as Elle and Tatler, Scott began to work zas a photographer for a number of advertising and editorial clients in 2000. Alongside his photographic career Scott has art directed numerous advertising campaigns, worked as a creative director at Sotheby's, art directed foto8magazine, founded his own photographic gallery, edited Professional Photographer magazine and launched his own title for photographers and filmmakers Hungry Eye. He founded the United Nations of Photography in 2012, and is now a Senior Lecturer and Subject Co-ordinator: Photography at Oxford Brookes University, Oxford, and a BBC Radio contributor. Scott is the author of Professional Photography: The New Global Landscape Explained (Routledge 2014), The Essential Student Guide to Professional Photography (Routledge 2015), New Ways of Seeing: The Democratic Language of Photography (Routledge 2019), and What Does Photography Mean To You? (Bluecoat Press 2020). His photography has been published in At Home With The Makers of Style (Thames & Hudson 2006) and Crash Happy: A Night at The Bangers (Cafe Royal Books 2012). His film Do Not Bend: The Photographic Life of Bill Jay was premiered in 2018. Scott's next book is Inside Vogue House: One building, seven magazines, sixty years of stories, Orphans Publishing, is on sale now. © Grant Scott 2025

Wherever Jon May Roam, with National Corn Growers Association CEO Jon Doggett
54. Opening New Markets for Corn in India, Vietnam and Beyond

Wherever Jon May Roam, with National Corn Growers Association CEO Jon Doggett

Play Episode Listen Later May 15, 2025 21:45


Growers are hoping the recent rollout of a new U.S. trade deal with the United Kingdom is a sign of things to come. The agreement is the first trade pact with a new trading partner since 2012. And amid tariff uncertainty and unsettled markets, the presidential administration is signaling its desire to make trade deals with new countries a top priority. In particular, discussions are ongoing to open up new markets for corn in India and Vietnam, representing a potentially huge boost for the American corn industry. So in this episode of the Cobcast, we're talking to two top experts on international trade: Andrew Brandt, the Director of Trade Policy at the U.S. Grains Council; and Nancy Martinez, the Director of Public Policy, Trade and Biotechnology at the National Corn Growers Association. Together, we'll answer many of the distinct trade questions on growers' minds at this moment, like what are some other possible destinations for corn exports? What could potential deals look like with these new countries? And what does it all mean for folks who are just getting a crop in the ground?

KeyStone Stock Talk Podcast
Stock Talk Podcast Episode 297

KeyStone Stock Talk Podcast

Play Episode Listen Later May 14, 2025 46:03


In this Week's Show: Carney's $77B Stimulus Plan: Which Canadian Stocks Will Benefit? Massive News Week in Crypto — Bitcoin, Trump, Coinbase & More US-China Tariff Truce: What's Really Happening? New Rigs. New Markets. New Highs? Inside Geodrill Ltd's (GEO:TSX) Growth Push

Novogradac
April 29, 2025: Five Hot Topics in New Markets Tax Credits in 2025

Novogradac

Play Episode Listen Later Apr 29, 2025


The past, present and future are all relevant in new markets tax credits (NMTCs) in the spring of 2025, with multiple issues that touch on each of the three time periods among some of the hottest topics in the tax credit community. In this week's episode of the Tax Credit Tuesday podcast, host Michael Novogradac, CPA, is joined by guests Rebecca Darling, CPA, and Brad Elphick, CPA, to discuss five key issues of interest in the community. First, the trio discusses a March 14 executive order by President Donald Trump that stoked concerns as to the future status of the Community Development Financial Institutions Fund (CDFI) Fund, which administers the NMTC. Next, Darling, Elphick and Novogradac discuss the looming expiration date for the NMTC and the status of advocacy efforts to make the NMTC permanent. Third, Darling and Elphick share their thoughts on the ongoing 2024-2025 "double round," a $10 billion allocation round. The fourth topic covers qualified equity investment and qualified low-income community investment data so far in 2025. Finally, the host and guests discuss a recently released frequently asked questions (FAQ) compliance document from the CDFI Fund about NMTCs and what the community needs to know.

A Photographic Life
A Photographic Life-363: See/Saw with Fiona Hayes 'Resistance, Sony WPO Awards and Eileen Perrier'

A Photographic Life

Play Episode Listen Later Apr 23, 2025 51:34


In this monthly conversation series Grant Scott speaks with art director, lecturer and creative director Fiona Hayes. In an informal conversation each month Grant and Fiona comment on the photographic environment as they see it through the exhibitions, magazines, talks and events that Fiona has seen over the previous weeks. Mentioned in this episode: https://turnercontemporary.org/whats-on/resistance/ ]www.worldphoto.org/sony-world-photography-awards https://autograph.org.uk Fiona Hayes Fiona Hayes is an art director, designer, consultant and lecturer with over 30 years' experience in publishing, fashion and the art world. She has been a magazine art director ten times: on Punch, Company, Eve, the British and Russian editions of Cosmopolitan, House & Garden,GQ India (based in Mumbai), MyselfGermany (in Munich), and Russian Vogue (twice). Between 2013 and 2019, as Art Director of New Markets and Brand Development for Condé Nast International, based in London and Paris, she oversaw all the company's launches – 14 magazines, including seven editions of Vogue. She still consults as Design Director at Large for Vogue Hong Kong. In 2002 she founded independent photography magazine DayFour, publishing it continuously until 2012. She is Co-Author and Art Director of The Fashion Yearbook, and creative director of books for South African media consultancy Legacy Creates. Outside the publishing world, she has been Art Director of contemporary art auction house Phillips de Pury in London and New York, and Consultant Art Director of Russian luxury retail group Mercury/TSUM. (Fiona would like to point out she is not Russian: she is proudly Irish and studied Visual Communication and History of Art and Design at NCAD Dublin.) She currently divides her time between design consultancy for commercial clients, and lecturing at Oxford Brookes University, the Condé Nast College of Fashion and Design, London, Nottingham Trent University, Ravensbourne University, and Leeds University. She lives in West London. @theartdictator Dr.Grant Scott After fifteen years art directing photography books and magazines such as Elle and Tatler, Scott began to work zas a photographer for a number of advertising and editorial clients in 2000. Alongside his photographic career Scott has art directed numerous advertising campaigns, worked as a creative director at Sotheby's, art directed foto8magazine, founded his own photographic gallery, edited Professional Photographer magazine and launched his own title for photographers and filmmakers Hungry Eye. He founded the United Nations of Photography in 2012, and is now a Senior Lecturer and Subject Co-ordinator: Photography at Oxford Brookes University, Oxford, and a BBC Radio contributor. Scott is the author of Professional Photography: The New Global Landscape Explained (Routledge 2014), The Essential Student Guide to Professional Photography (Routledge 2015), New Ways of Seeing: The Democratic Language of Photography (Routledge 2019), and What Does Photography Mean To You? (Bluecoat Press 2020). His photography has been published in At Home With The Makers of Style (Thames & Hudson 2006) and Crash Happy: A Night at The Bangers (Cafe Royal Books 2012). His film Do Not Bend: The Photographic Life of Bill Jay was premiered in 2018. Scott's next book is Inside Vogue House: One building, seven magazines, sixty years of stories, Orphans Publishing, is on sale now. © Grant Scott 2025

The MAP IT FORWARD Podcast
EP 1334 Paul Stewart - Are There More Places For Farmers To Sell Coffee? - The Daily Coffee Pro Podcast by Map It Forward

The MAP IT FORWARD Podcast

Play Episode Listen Later Apr 17, 2025 25:20


Join our Mailing List - https://www.mapitforward.coffee/mailinglist"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops "Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops "It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops Looking for business advisors or consultants for your business? Get in touch with us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 4th conversation in a 5-part series on the Daily Coffee Pro Podcast by Map It Forward between host Lee Safar and guest, Paul Stewart - the Global Coffee Director at NGO, TechnoServe.This series focuses on poverty amongst coffee farmers, particularly smallholder coffee farmers.The 5 episodes in this series are:1. Tariffs and the Role of NGO's in Coffee - https://youtu.be/1vURyMyi2BA2. Smallholder Coffee Farmers Are Getting Poorer - https://youtu.be/uMVR5nMDM6Q3. Why is Poverty Such a Hard Problem to Solve in Coffee? - https://youtu.be/WvLIGQY2CRo4. Are There More Places For Farmers To Sell Coffee? - https://youtu.be/haAonaxIPIk5. Solutions To Get Coffee Farmers Out of Poverty. - https://youtu.be/TC7XIoeGfc8In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar engages in an insightful discussion with Paul Stewart, Global Coffee Director for TechnoServe exploring the significant increase in coffee prices and how market access impacts smallholder farmers.Paul delves into the complexities of coffee sales, highlighting farmers' increasing choices and the challenges faced in regions like Nicaragua.They also examine how technology and AI can play a transformative role in providing market access and resources to farmers.Tune in to understand the current market dynamics and the potential for a more sustainable coffee future.00:00 Introduction: Coffee Market Surge00:37 Regenerative Coffee Farming Workshops01:23 Series Introduction: Poverty Among Coffee Farmers01:36 Do Farmers Have a Choice?02:49 Challenges in Coffee Supply Chains05:08 Market Dynamics and Farmer Choices06:42 Impact of Price Increases on Farmers09:13 Specialty vs. Commercial Coffee Markets10:50 Weather Impact on Coffee Production15:48 Access to New Markets for Smallholders18:47 Role of Technology in Coffee Farming24:12 Exciting Times Ahead for Coffee Farmers24:51 Conclusion and Next Episode TeaserConnect with TechnoServe and Paul Stewart here:• https://www.linkedin.com/in/paul-stewart-1165826/• https://www.technoserve.org/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

The Rental Roundtable
Rental Roundtable #47: Mastering Rental Growth - Unlocking New Markets & Niches

The Rental Roundtable

Play Episode Listen Later Apr 17, 2025 55:09


In Part 3 of Mastering Rental Growth, Kyle and Elliott explore how to successfully expand your rental business into new markets and niche segments. They discuss testing demand, cold starts, market research, and forming strategic partnerships. You'll also hear insights on sales team structure, compensation strategies, and how to use curiosity and social media to uncover new growth opportunities.

MAP IT FORWARD Middle East
EP 789 Paul Stewart - Are There More Places For Farmers To Sell Coffee? - Map It Forward Middle East Podcast

MAP IT FORWARD Middle East

Play Episode Listen Later Apr 17, 2025 25:20


Join our Mailing List - https://www.mapitforward.coffee/mailinglist"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops "Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops "It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops Looking for business advisors or consultants for your business? Get in touch with us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 4th conversation in a 5-part series on the Daily Coffee Pro Podcast by Map It Forward between host Lee Safar and guest, Paul Stewart - the Global Coffee Director at NGO, TechnoServe.This series focuses on poverty amongst coffee farmers, particularly smallholder coffee farmers.The 5 episodes in this series are:1. Tariffs and the Role of NGO's in Coffee - https://youtu.be/1vURyMyi2BA2. Smallholder Coffee Farmers Are Getting Poorer - https://youtu.be/uMVR5nMDM6Q3. Why is Poverty Such a Hard Problem to Solve in Coffee? - https://youtu.be/WvLIGQY2CRo4. Are There More Places For Farmers To Sell Coffee? - https://youtu.be/haAonaxIPIk5. Solutions To Get Coffee Farmers Out of Poverty. - https://youtu.be/TC7XIoeGfc8In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar engages in an insightful discussion with Paul Stewart, Global Coffee Director for TechnoServe exploring the significant increase in coffee prices and how market access impacts smallholder farmers.Paul delves into the complexities of coffee sales, highlighting farmers' increasing choices and the challenges faced in regions like Nicaragua.They also examine how technology and AI can play a transformative role in providing market access and resources to farmers.Tune in to understand the current market dynamics and the potential for a more sustainable coffee future.00:00 Introduction: Coffee Market Surge00:37 Regenerative Coffee Farming Workshops01:23 Series Introduction: Poverty Among Coffee Farmers01:36 Do Farmers Have a Choice?02:49 Challenges in Coffee Supply Chains05:08 Market Dynamics and Farmer Choices06:42 Impact of Price Increases on Farmers09:13 Specialty vs. Commercial Coffee Markets10:50 Weather Impact on Coffee Production15:48 Access to New Markets for Smallholders18:47 Role of Technology in Coffee Farming24:12 Exciting Times Ahead for Coffee Farmers24:51 Conclusion and Next Episode TeaserConnect with TechnoServe and Paul Stewart here:• https://www.linkedin.com/in/paul-stewart-1165826/• https://www.technoserve.org/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

Level Up Your Wedding Film Business
Building Your Brand Beyond Your Local Market

Level Up Your Wedding Film Business

Play Episode Listen Later Apr 15, 2025 33:34


Ready to take your wedding business to the next level? Save your seat inside our free workshop Break into the Luxury Market: https://thelevelupco.com/workshop

The Influencer's Edge Podcast with Speaker Paul Ross
Innovating The Invisible: Creating New Markets for Visionary Work, With Jeffrey Van Dyk

The Influencer's Edge Podcast with Speaker Paul Ross

Play Episode Listen Later Apr 8, 2025 38:30


Learn how to create new markets and attract aligned audiences with visionary strategist Jeffrey Van Dyk.

Masters of Moments
Coaching Call - How to Raise Capital

Masters of Moments

Play Episode Listen Later Apr 2, 2025 88:10


In this special “Coaching Call” Jake Wurzak goes solo to share everything he's learned from over a decade of raising capital in real estate. Drawing on personal experience—from his first $7 million deal with no clear path to funding, to building DoveHill into a hospitality investment platform—Jake walks through the real, unfiltered playbook for getting deals financed. This episode is packed with insights on how to approach high-net-worth individuals, build trust with investors, and create compelling deal collateral that actually converts. Jake also breaks down how he structures investor communications, designs pitch decks and memos, leverages tools like Juniper Square, and uses short personalized videos to bring deals to life. It's the same method he's using today to raise preferred equity for a current hotel redevelopment project in Savannah, Georgia. Key lessons include: - Why raising money for a single deal is easier than launching a fund - The importance of being honest, conservative, and clear with investors - How to use storytelling, design, and delivery to drive commitments - Tips for building investor databases, managing follow-ups, and closing deals - Real talk on sharing upside, walking away from bad capital, and learning through failure Whether you're about to raise your first $1 million or scaling to institutional capital, this behind-the-scenes coaching call gives you a candid, detailed roadmap for how to actually get it done. Connect & Invest with Jake: Follow Jake on X: https://x.com/JWurzak 1 on 1 coaching with Jake: https://www.jakewurzak.com/coaching Learn How to Invest with DoveHill: https://bit.ly/3yg8Pwo Topics: (00:00:00) - Intro (00:00:38) - More on DoveHill (00:05:05) - Jake's First Deal and Lessons Learned (00:08:57) - Raising Capital: Strategies and Tips (00:14:44) - Creating Effective Investment Memos (00:16:59) - Designing Investment Decks (00:35:26) - Engaging Investors with Video Pitches (00:40:21) - Investor Intake Process (00:44:01) - Negotiation Tips (00:45:09) - Q&A: Meeting Potential Investors (00:48:59) - Q&A: Handling Design and Pre-Development Costs (00:53:06) - Q&A: Capital Structure and Investor Profiles (00:56:22) - Q&A: Overcoming Appraisal Challenges (00:59:28) - Q&A: Partnering in New Markets (01:02:06) - Q&A: Preferred Equity and Fund Structures (01:17:58) - Q&A: Subscription Process and Investor Relations (01:22:27) - Unexpected Investor Stories

The Cloudcast
Are Acquisitions Making a Comeback?

The Cloudcast

Play Episode Listen Later Mar 23, 2025 33:19


We're starting to see some hints that M&A activities might start heating up in the tech sector again. So what should you expect if a company gets acquired? What are some common scenarios and activities to be aware of?SHOW: 908SHOW TRANSCRIPT: The Cloudcast #908 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"SHOW SPONSOR:Try Postman AI Agent Builder Todaypostman.com/podcast/cloudcast/SHOW NOTES:WHAT HAPPENS DURING AND AFTER AN ACQUISITION? Who is acquiring and who is being acquired? Culture, Company Size, GTM approach, etc?Why are they being acquired? New market, adjacent market, integration (1+1=3)Front-end, back-end, integration, acquhire acquisition? What are the benefits of the acquisition? New technology, key talent, new GTM approachDid the acquirer try to build it themselves first? Leftover perspective? Marketing understanding?Which group within the acquirer did the acquisition? Good alignment?Independence or Integration? What is the initial focus? What is the learning curve for the new company? Culture, tools, skeletons in closetsRetention of key people? Expectations of key people? How long do the leaders stay?FEEDBACK?Email: show at the cloudcast dot netTwitter/X: @cloudcastpodBlueSky: @cloudcastpod.bsky.socialInstagram: @cloudcastpodTikTok: @cloudcastpodDrunk AgileDan Vacanti and Prateek Singh drink whisk(e)y and discuss various facets of agile...Listen on: Apple Podcasts Spotify

B.O.O.S.T Podcast
Unlocking New Markets: Maxwell Ivey on the Power of Accessibility | EP150

B.O.O.S.T Podcast

Play Episode Listen Later Mar 20, 2025 21:37


In this episode, Maxwell Ivey, known as The Blind Blogger, shares his expertise on why accessibility is crucial for business owners looking to tap into new markets. He explains the significant benefits of making websites and apps accessible, not only for compliance but also for reaching a broader audience. Maxwell provides practical tips on improving accessibility, such as using alt text for images and ensuring keyboard navigation. He also discusses how podcasters can embrace inclusion to grow their audience, emphasizing the importance of creating content that is accessible to all.Website: https://www.theaccessibilityadvantage.com/work-with-meConnect with Maxwell on LinkedIn: https://www.linkedin.com/in/maxwellivey/Let's Stay in Touch! LinkedIn (be sure to mention you heard the podcast ;-)) Website - B.O.O.S.T.® Your Brilliance

Virginia Public Radio
Virginia’s lumber industry looks to Trump, new markets for help

Virginia Public Radio

Play Episode Listen Later Mar 20, 2025


President Donald Trump has set off a number of international trade wars in his first weeks in office. Some in Virginia's forestry industry hope steps taken by the president will breathe new life into parts of the Commonwealth they feel have been abandoned. Brad Kutner went to find out more.

A Photographic Life
A Photographic Life-358: 'See/Saw with Fiona Hayes 'The Face at NPG, Ernest Cole and Peter Hujar'

A Photographic Life

Play Episode Listen Later Mar 15, 2025 53:08


In this monthly conversation series Grant Scott speaks with art director, lecturer and creative director Fiona Hayes. In an informal conversation each month Grant and Fiona comment on the photographic environment as they see it through the exhibitions, magazines, talks and events that Fiona has seen over the previous weeks. Fiona Hayes Fiona Hayes is an art director, designer, consultant and lecturer with over 30 years' experience in publishing, fashion and the art world. She has been a magazine art director ten times: on Punch, Company, Eve, the British and Russian editions of Cosmopolitan, House & Garden,GQ India (based in Mumbai), MyselfGermany (in Munich), and Russian Vogue (twice). Between 2013 and 2019, as Art Director of New Markets and Brand Development for Condé Nast International, based in London and Paris, she oversaw all the company's launches – 14 magazines, including seven editions of Vogue. She still consults as Design Director at Large for Vogue Hong Kong. In 2002 she founded independent photography magazine DayFour, publishing it continuously until 2012. She is Co-Author and Art Director of The Fashion Yearbook, and creative director of books for South African media consultancy Legacy Creates. Outside the publishing world, she has been Art Director of contemporary art auction house Phillips de Pury in London and New York, and Consultant Art Director of Russian luxury retail group Mercury/TSUM. (Fiona would like to point out she is not Russian: she is proudly Irish and studied Visual Communication and History of Art and Design at NCAD Dublin.) She currently divides her time between design consultancy for commercial clients, and lecturing at Oxford Brookes University, the Condé Nast College of Fashion and Design, London, Nottingham Trent University, Ravensbourne University, and Leeds University. She lives in West London. @theartdictator Dr.Grant Scott After fifteen years art directing photography books and magazines such as Elle and Tatler, Scott began to work zas a photographer for a number of advertising and editorial clients in 2000. Alongside his photographic career Scott has art directed numerous advertising campaigns, worked as a creative director at Sotheby's, art directed foto8magazine, founded his own photographic gallery, edited Professional Photographer magazine and launched his own title for photographers and filmmakers Hungry Eye. He founded the United Nations of Photography in 2012, and is now a Senior Lecturer and Subject Co-ordinator: Photography at Oxford Brookes University, Oxford, and a BBC Radio contributor. Scott is the author of Professional Photography: The New Global Landscape Explained (Routledge 2014), The Essential Student Guide to Professional Photography (Routledge 2015), New Ways of Seeing: The Democratic Language of Photography (Routledge 2019), and What Does Photography Mean To You? (Bluecoat Press 2020). His photography has been published in At Home With The Makers of Style (Thames & Hudson 2006) and Crash Happy: A Night at The Bangers (Cafe Royal Books 2012). His film Do Not Bend: The Photographic Life of Bill Jay was premiered in 2018. Scott's book Inside Vogue House: One building, seven magazines, sixty years of stories, Orphans Publishing, is on now.

Uncontested Investing
Winning in New Markets & The Biggest Mistakes Investors Make When Scaling

Uncontested Investing

Play Episode Listen Later Mar 11, 2025 17:13


Expanding into a new real estate market can be a game-changer or a costly mistake—it all comes down to having the right strategy. In this episode of Uncontested Investing, we break down how to pick the right market, build a strong local team, and avoid common pitfalls when scaling your portfolio.   We're talking competition levels, short-term rentals, student housing, and the key data tools that give you an edge. Plus, we'll cover why emotional investing is dangerous and how to stay disciplined with your buy box.    If you're looking to grow your investments the right way, this episode is packed with real-world insights to help you expand with confidence.   Key Talking Points of the Episode   00:00 Introduction 01:16 Understanding competition and pace through market research 03:22 Preparing for seasonal vacancies and rental gaps 05:11 How to analyze new market opportunities 06:21 Why realtors, contractors, and property managers are key 10:01 Should you be following major REITs? 15:05 Asking help from experts in the market   Quotables   “Before jumping into a new market, build a strong team—local realtors, contractors, and property managers make all the difference.”   “Avoid emotional investing. Stick to your buy box and don't let competition push you beyond your limits.”   “Find the overlooked opportunities—while big investors chase major cities, smaller markets often offer better margins.”   Links   RCN Capital https://www.rcncapital.com/podcast https://www.instagram.com/rcn_capital/ info@rcncapital.com   REI INK https://rei-ink.com/  

MID-WEST FARM REPORT - MADISON
Sen. Pfaff Prioritizes Rural Healthcare And Finding New Markets In Next Budget

MID-WEST FARM REPORT - MADISON

Play Episode Listen Later Feb 20, 2025 11:05


Wisconsin legislators are getting set to create a new budget for the next 2 years with a large focus on agriculture. Senator Brad Pfaff, of District 32, shares his big points for the future of Wisconsin agriculture. His biggest point being more accessible rural healthcare. In the next budget he would like to see more allocations for rural EMS services as well as more training programs to promote the EMS services. Senator Pfaff also says that finding new markets domestically for Wisconsin products with probable tariffs incoming is another huge point that needs focused on in the next biennium. When asked about labor issues, Senator Pfaff explained that he would like to see more effort in getting Wisconsin residents interested in agriculture with various programs through the state. See omnystudio.com/listener for privacy information.

A Photographic Life
A Photographic Life-354: See/Saw with Fiona Hayes 'Linder and The 80s: Photographing Britain'

A Photographic Life

Play Episode Listen Later Feb 17, 2025 47:55


In this monthly conversation series Grant Scott speaks with art director, lecturer and creative director Fiona Hayes. In an informal conversation each month Grant and Fiona comment on the photographic environment as they see it through the exhibitions, magazines, talks and events that Fiona has seen over the previous weeks. Fiona Hayes Fiona Hayes is an art director, designer, consultant and lecturer with over 30 years' experience in publishing, fashion and the art world. She has been a magazine art director ten times: on Punch, Company, Eve, the British and Russian editions of Cosmopolitan, House & Garden,GQ India (based in Mumbai), MyselfGermany (in Munich), and Russian Vogue (twice). Between 2013 and 2019, as Art Director of New Markets and Brand Development for Condé Nast International, based in London and Paris, she oversaw all the company's launches – 14 magazines, including seven editions of Vogue. She still consults as Design Director at Large for Vogue Hong Kong. In 2002 she founded independent photography magazine DayFour, publishing it continuously until 2012. She is Co-Author and Art Director of The Fashion Yearbook, and creative director of books for South African media consultancy Legacy Creates. Outside the publishing world, she has been Art Director of contemporary art auction house Phillips de Pury in London and New York, and Consultant Art Director of Russian luxury retail group Mercury/TSUM. (Fiona would like to point out she is not Russian: she is proudly Irish and studied Visual Communication and History of Art and Design at NCAD Dublin.) She currently divides her time between design consultancy for commercial clients, and lecturing at Oxford Brookes University, the Condé Nast College of Fashion and Design, London, Nottingham Trent University, Ravensbourne University, and Leeds University. She lives in West London. @theartdictator Dr.Grant Scott After fifteen years art directing photography books and magazines such as Elle and Tatler, Scott began to work zas a photographer for a number of advertising and editorial clients in 2000. Alongside his photographic career Scott has art directed numerous advertising campaigns, worked as a creative director at Sotheby's, art directed foto8magazine, founded his own photographic gallery, edited Professional Photographer magazine and launched his own title for photographers and filmmakers Hungry Eye. He founded the United Nations of Photography in 2012, and is now a Senior Lecturer and Subject Co-ordinator: Photography at Oxford Brookes University, Oxford, and a BBC Radio contributor. Scott is the author of Professional Photography: The New Global Landscape Explained (Routledge 2014), The Essential Student Guide to Professional Photography (Routledge 2015), New Ways of Seeing: The Democratic Language of Photography (Routledge 2019), and What Does Photography Mean To You? (Bluecoat Press 2020). His photography has been published in At Home With The Makers of Style (Thames & Hudson 2006) and Crash Happy: A Night at The Bangers (Cafe Royal Books 2012). His film Do Not Bend: The Photographic Life of Bill Jay was premiered in 2018. Scott's next book is Inside Vogue House: One building, seven magazines, sixty years of stories, Orphans Publishing, is on sale February 2024. Mentioned in this episode: https://www.tate.org.uk/whats-on/tate-britain/the-80s-photographing-britain https://www.southbankcentre.co.uk/whats-on/linder-danger-came-smiling/ © Grant Scott 2025

ARC ENERGY IDEAS
The Trade Battle Unfolds – Insights from Former Deputy Prime Minister John Manley

ARC ENERGY IDEAS

Play Episode Listen Later Feb 4, 2025 43:26


On February 1st, President Donald Trump signed an executive order titled “Imposing Duties to Address the Flow of Illicit Drugs Across Our Northern Border.” The order calls for a 25% tariff on virtually all Canadian goods imported into the United States and a 10% tariff on Canadian energy products, starting February 4th. In response, Prime Minister Justin Trudeau imposed 25% tariffs on C$155 billion worth of American goods coming into Canada, with C$30 billion starting February 4th and the remaining 21 days later.On February 3rd, after this podcast was recorded, President Trump and Prime Minister Trudeau agreed to pause the tariffs for at least 30 days.To help us understand the escalating trade war, we welcome the Honourable John Manley to the podcast. For over a decade, John served in the Federal Government as Canada's Deputy Prime Minister, Minister of Finance, Minister of Foreign Affairs, and Minister of Industry. He is currently the Chairman of Jefferies Securities Inc., a member of the Board of Directors of TELUS, and a Senior Advisor at Bennett Jones.Here are some of the questions Jackie and Peter asked the Honourable John Manley: What are your thoughts on the abrupt turn in US - Canada relations? What else should Canada be doing at this point? What are Canada's energy vulnerabilities in this dispute? Does Canada have emergency measures it can use? Should Canada boost spending to support businesses and people, and does the prorogation of parliament limit these options?Content referenced in this podcast: John Manley's Op-ed in the Globe and Mail, “Dear Donald Trump: Your plan to create ‘the United States of Canada' is brilliant” (January 15, 2025)The Main Project 25 Document Published in April 2023Please review our disclaimer at: https://www.arcenergyinstitute.com/disclaimer/ Check us out on social media: X (Twitter): @arcenergyinstLinkedIn: @ARC Energy Research Institute Subscribe to ARC Energy Ideas PodcastApple PodcastsAmazon MusicSpotify 

The Poor Prole's Almanac
The Power of Community Canning: Revolutionizing Rural Entrepreneurship with ACEnet

The Poor Prole's Almanac

Play Episode Listen Later Jan 27, 2025 57:28


How does a small community in Athens, Ohio, turn local produce into a thriving business ecosystem? Join us as we unravel the evolutionary tale of ACEnet, a pioneering force in community-based economic development, through the eyes of our insightful guests Adam Cody, Cameron Chastain, and Izzy Stichik. Discover the origins of ACEnet, once known as the Worker-Owned Network, and its transformation into a beacon of innovation and support for food businesses in Central Appalachia. Inspired by models from Northern Italy, ACEnet's journey includes launching the Athens Food Venture Center, a hub that has empowered countless entrepreneurs since 1996. Our conversation sheds light on the collaborative efforts between ACEnet, AmeriCorps, and local farmers, which have reshaped food access and education in Athens County. From transformative programs like the Veggie Van to educational initiatives that teach children about agriculture and cooking, listeners will hear firsthand how ACEnet is making a difference. The episode highlights the critical role of business incubation services in rural settings, providing aspiring entrepreneurs with the knowledge and resources needed to flourish, and the role resources like community-scaled equipment provide for building solidarity and resilience. With stories of shared resources and financial empowerment, we delve into the supportive networks that ACEnet nurtures, including tool libraries and financial guidance. Hear about the power of community networking, and how personal experiences, from starting a mushroom farm to engaging in business counseling, reflect ACEnet's impact on local entrepreneurship. Finally, we cast an eye on the future with ACEnet's exciting participation in the Regional Food Business Center program, a USDA-funded initiative poised to revolutionize regional food economies across Central Appalachia, offering new markets and transformative opportunities. Check out ACEnet's work here: https://acenetworks.org/# https://www.indianag.org/intertribalfbc https://www.appalachiarfbc.org/   For sources, transcripts, and to read more about this subject, visit: www.agroecologies.org To support this podcast, join our patreon for early, commercial-free episode access at https://www.patreon.com/poorprolesalmanac For PPA Restoration Content, visit: www.restorationagroecology.com For PPA Merch, visit: www.poorproles.com For PPA Native Plants, visit: www.nativenurseries.org To hear Tomorrow, Today, our sister podcast, visit: www.tomorrowtodaypodcast.org/   Key words: Community-driven, Economic Empowerment, ACEnet, Worker-Owned Network, Rural Entrepreneurs, Athens, Ohio, Food Access, Business Counseling, Local Economies, Shared-Use Kitchen, Agricultural Producers, Food Entrepreneurs, Community Collaboration, Resource Sharing, Transformative, Food Systems, Community Economic Development, Northern Italy, Athens ACEnet Food Venture Center, Thermal Processing Room, AmeriCorps, Local Farmers, Rural Action, Fresh Produce, Schools, Agriculture, Nutrition, Business Incubation, Business Support, Rural Setting, Business Knowledge, Entrepreneurship, Business Structures, Cooperative Models, C-corp, S-corp, Equitable Ownership, CEO-led Models, LLCs, DBAs, Cost Considerations, Processing Sunchokes, One-time Intake Fee, Regulatory Processes, Privilege of Failure, Safety Net, Commonwealth Kitchen, Shared Resources Model, Tool Libraries, Community Networking, Financial Empowerment, Financial Literacy, Veggie Van Program, Food Accessibility, Healthy, Local Produce, Underserved Communities, Food Sovereignty, Food Justice, Career Paths, Regional Food Business Center Program, USDA, Technical Assistance, Appalachia Region, Ohio, West Virginia, Kentucky, Maryland, Pennsylvania, Tennessee, New Markets, Business Builder Sub-A

Elevate Your Brand
Identifying & Addressing New Markets ft. Andy Lu of Captain For Men | EYB

Elevate Your Brand

Play Episode Listen Later Jan 21, 2025 30:07


Andrew Lu is the Co-founder and CEO of Captain, a men's skincare platform and personalized concierge service. With a background as a corporate attorney specializing in startups and venture capital, Andrew combines his entrepreneurial experience with his passion for skincare to bridge the personal wellness gap for men.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.Contact us: https://www.elevatemybrand.com/contact Stay connected & DM us feedback on the podcast:Instagram: https://www.instagram.com/elevatemybrandla/ LinkedIn: https://www.linkedin.com/company/elevatemybrandla/ TikTok: https://www.tiktok.com/@elevatemybrand

WTF Gym Talk
Expanding Your Gym Into New Markets

WTF Gym Talk

Play Episode Listen Later Jan 17, 2025 15:00


Here's how I typically view expanding a gym brand into new markets, whether they are a franchise, corporately owned or a license model. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I've been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We'll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I'm just here to solve a specific problem and then get out of your way. Learn more about what it's like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you're looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call. —-------------------------------------------------------------------------------------------------------------- Elevate Your Coaching and Program Design w/ TeamBuildr TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data. They are currently offering a 30-day free trial when signing up with code “WTF”.

More than a Few Words
#1109 Attack New Markets with Google Trends | Krystal Covington

More than a Few Words

Play Episode Listen Later Jan 14, 2025 11:02


From The Archive -  Online advertising can feel like navigating a dense forest without a map—especially for businesses trying to sell nationally without the resources of big-name competitors. That's why I invited Krystal Covington,  to share her expertise. Originally released in September 2022, Krystal's tips are still relevant today.  Together, we explored how businesses can use geo-targeting and smart collaborations to stretch their advertising dollars further and stand out in targeted markets. Here are the highlights of our conversation: Focus Your Efforts With Geo-Targeting Even for businesses that can sell anywhere, narrowing the focus to specific regions can make a big impact. Tools like Google Trends help identify where demand is strongest, allowing companies to allocate their budget effectively. For instance, a $500 geo-targeted ad campaign in high-interest areas can yield better results than a $3,000 national campaign competing against industry giants. Collaborations and Partnerships Pay Off Building "power partnerships" with complementary businesses can expand your reach without blowing your budget. From co-branded sweepstakes to shared promotions, partnerships allow you to tap into each other's audiences and grow your contact lists while creating mutual value. Creative Strategies for Audience Growth Krystal shared her experience using tools like Gleam.io to run contests that reward participants for actions like visiting websites, following social media accounts, or joining email lists. This approach not only engages audiences but also helps both partners grow their visibility in meaningful, measurable ways. Adapt These Strategies Locally or Nationally Whether you're targeting your hometown or a far-off market like Baltimore, the principles are the same. Find either local partners in your target area or collaborate with nearby businesses to enter new regions together.

Field Posts
E224: 2025's Best Young Farmers and Ranchers, Part 1

Field Posts

Play Episode Listen Later Jan 7, 2025 29:39


DTN's 2024 Virtual Ag Summit wrapped up in December, with farmers from across the country convening to discuss what to expect, and how to prepare, for a New Year, New Administration, and New Markets. The event also gave DTN Progressive Farmer's Senior Editor Dan Miller a chance to show off some of the stellar producers honored in the 2025 class of America's Best Young Farmers and Ranchers, who offered their perspective on the businesses they're growing, the challenges they've faced, and what they see ahead. Today, we'll hear from honorees Emily Mullen, a dairy farmer from Ohio, and Ben Neale, a cattleman from Tennessee, about their unique paths to farming, and how they've rolled with the punches of consumer demand, a global pandemic, and uncertain market conditions in recent years. In their sit down with Dan, they'll also discuss their outlook for growth, the skills they've built to farm and market products successfully, and why they stood out in a competitive class of young farmers this year.

Who Ya Know Show
Jason W. Taylor | Road to Startup Success: From Solopreneurs to Thriving Teams

Who Ya Know Show

Play Episode Listen Later Jan 6, 2025 64:03


About the Guest(s): Jason W. Taylor is the President and Founder of Code Launch, an initiative designed to support entrepreneurs and startups in the tech industry. With a background in software development, Taylor established Code Authority to offer elite development services and eventually expanded his vision to focus on empowering early-stage ventures through what is now known as Code Launch. Under his leadership, Code Launch has evolved into a significant event for startups, combining elements of competition, networking, and trade shows. Episode Summary: In this exciting episode of the "Who You Know Show," Mark Elder welcomes Jason W. Taylor, the visionary behind Code Launch, a platform revolutionizing support for tech startups. As Elder fills in for the regular host Trevor Houston, who is under the weather, Taylor dives deep into the intricacies of nurturing startups, sharing strategies and insights for entrepreneurs eager to make their mark in the highly competitive tech landscape. With Code Launch's upcoming World Championship event on November 20th at Gillies, Dallas, listeners are in for an engaging discussion on how beginning ventures can attract the right attention and secure investment without losing their essence.  Jason W. Taylor elaborates on Code Launch's journey from its humble beginnings to becoming a pivotal event for tech founders worldwide. The conversation focuses on startup dynamics, emphasizing the importance of team-building, traversing early-stage hurdles, and understanding market valuation for startups. Taylor echoes the principles of conscious capitalism, having adopted them alongside Code Launch's parent company, Improving. The episode explores how Code Launch bridges the gap between visionary ideas and market-ready solutions, making it a beacon of inspiration and opportunity in the world of tech entrepreneurship. Resources: Jason W. Taylor LinkedIn: https://www.linkedin.com/in/jason-w-taylor-startups/ Career Transition Summit: https://event.webinarjam.com/register/67/04404igv  LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠ Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠ Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (0:00) Code Launch: Empowering Startups Through Innovative Competitions (5:42) Avoiding Pitfalls in Developing Digital Products (7:27) The Evolution and Success of Code Launch Events (11:18) Empowering Startups Through Venturetainment and Overcoming Solopreneur Challenges (21:17) Exciting Ventures and Entertainment at Code Launch Event (27:11) Conscious Capitalism's Impact on Startups and Community Engagement (33:52) Innovative Ventures and Young Talent at CodeLaunch (38:25) Innovative Tech Products and Networking at CodeLaunch Event (44:36) Essential Skills for Startup Success and Overcoming Common Fears (48:36) Strategies for Early Stage Venture Fundraising and Valuation (52:23) CodeLaunch Expands Globally with Conscious Capitalism and New Markets (56:12) Building a Successful Startup Requires a Strong Team and Perseverance (1:00:45) Code Launch World Championship: A Must-Attend Event for Innovators

A Photographic Life
A Photographic Life-347: 'New Year Special 2025' with Bill Shapiro and Fiona Hayes

A Photographic Life

Play Episode Listen Later Jan 1, 2025 69:21


In this extended episode, editor, writer and curator of photography Bill Shapiro, art director, creative director and lecturer Fiona Hayes and UNP founder and curator Grant Scott look back on 2024 and forward to 2025 whilst reflecting on photo exhibitions, books, social media, publishing and the expectations of the Twenty First Century photographer. Bill Shapiro Bill Shapiro served as the Editor-in-Chief of LIFE, the legendary photo magazine; LIFE's relaunch in 2004 was the largest in Time Inc. history. Later, he was the founding Editor-in-Chief of LIFE.com, which won the 2011 National Magazine Award for digital photography. Shapiro is the author of several books, among them Gus & Me, a children's book he co-wrote with Rolling Stones guitarist Keith Richards and, What We Keep, which looks at the objects in our life that hold the most emotional significance. A fine-art photography curator for New York galleries and a consultant to photographers, Shapiro is also a Contributing Editor to the Leica Conversations series. He has written about photography for the New York Times Magazine, Vanity Fair, the Atlantic, Vogue, and Esquire, among others. Every Friday — more or less — he posts about under-the-radar photographers on his Instagram feed, where he's @billshapiro. Fiona Hayes Fiona Hayes is an art director, designer, consultant and lecturer with over 30 years' experience in publishing, fashion and the art world. She has been a magazine art director ten times: on Punch, Company, Eve, the British and Russian editions of Cosmopolitan, House & Garden,GQ India (based in Mumbai), MyselfGermany (in Munich), and Russian Vogue (twice). Between 2013 and 2019, as Art Director of New Markets and Brand Development for Condé Nast International, based in London and Paris, she oversaw all the company's launches – 14 magazines, including seven editions of Vogue. She still consults as Design Director at Large for Vogue Hong Kong. In 2002 she founded independent photography magazine DayFour, publishing it continuously until 2012. Outside the publishing world, she has been Art Director of contemporary art auction house Phillips de Pury in London and New York, and Consultant Art Director of Russian luxury retail group Mercury/TSUM. She currently divides her time between design consultancy for commercial clients, and lecturing. She lives in West London. @theartdictator Dr.Grant Scott After fifteen years art directing photography books and magazines such as Elle and Tatler, Scott began to work as a photographer for a number of advertising and editorial clients in 2000. Alongside his photographic career Scott has art directed numerous advertising campaigns, worked as a creative director at Sotheby's, art directed foto8 magazine, founded his own photographic gallery, edited Professional Photographer magazine and launched his own title for photographers and filmmakers Hungry Eye. He founded the United Nations of Photography in 2012, and is now a Senior Lecturer and Subject Co-ordinator: Photography (Under-Graduate and Post-Graduate) at Oxford Brookes University, Oxford, and a BBC Radio contributor. Scott is the author of Professional Photography: The New Global Landscape Explained (Routledge 2014), The Essential Student Guide to Professional Photography (Routledge 2015), New Ways of Seeing: The Democratic Language of Photography (Routledge 2019), and What Does Photography Mean To You? (Bluecoat Press 2020). His photography has been published in At Home With The Makers of Style (Thames & Hudson 2006) and Crash Happy: A Night at The Bangers (Cafe Royal Books 2012). His film Do Not Bend: The Photographic Life of Bill Jay was premiered in 2018. Scott continues to work as a photographer, writer and filmmaker and is the Subject Coordinator for both undergraduate and post graduate study of photography at Oxford Brookes University, Oxford, England. © Grant Scott 2025

Innovation Storytellers
184: How Corning International is Manufacturing Innovation in New Markets

Innovation Storytellers

Play Episode Listen Later Dec 10, 2024 33:12


What role do trust, cultural understanding, and collaboration play in global innovation? In this episode of the Innovation Storytellers Show, I sit down with Gökhan Doran, Division VP and General Manager at Corning International, to uncover the keys to navigating the complexities of international manufacturing and partnerships.  From Brazil to Nigeria, Japan to India, Gökhan shares his journey of building diverse, value-driven collaborations that blend Corning's innovation in glass science with local expertise and creativity. Together, we explore the human resistance to change, the importance of breaking down comfort zones, and the philosophical insights that guide Gökhan's leadership style. Drawing inspiration from Plato, Gökhan discusses how curiosity, discipline, and a willingness to climb the metaphorical wall of fear have shaped his career and approach to partnerships. We also dive into the challenges and opportunities of operating in a global marketplace, from fostering trust in cross-cultural collaborations to ensuring alignment on core values. Gökhan highlights how these synergies drive innovation and long-term growth, transforming partnerships into powerful engines for progress. Whether you're leading a global team or looking to expand your business internationally, this conversation offers actionable insights into the art and science of collaboration, innovation, and leadership in a fast-changing world.  

The Gateway
Tuesday, November 12 - Missouri elderberries find new markets

The Gateway

Play Episode Listen Later Nov 12, 2024 12:09


Perennial crops – ones that don't have to be re-planted each year — are proven to be good for the soil and, by extension, the environment. Jana Rose Schleis reports how Missouri growers and researchers made the sustainable elderberry a success.

Lochhead on Marketing
207 Write Your Way to Market Leadership: Fernando Labastida on How Writing a Book Shapes New Markets

Lochhead on Marketing

Play Episode Listen Later Nov 6, 2024 65:08


On this episode of Lochhead on Marketing, we engage in a thought-provoking conversation with Fernando Labastida, an innovative thinker in category design and a proponent of businesses creating their own unique markets. The discussion centers on the transformative role of writing a book as a strategy for businesses to carve out their unique markets and establish themselves as category leaders. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Fernando Labastida on the Value of Writing a Book Fernando Labastida begins by discussing the advantages of writing a book, asserting that it can serve as a powerful means to organize and galvanize ideas. He notes that while it's possible to design a category without writing a book, the process of writing can clarify thoughts and solidify concepts. Fernando likens writing a book to assembling a puzzle or using a paint-by-numbers coloring book, where a detailed outline helps structure the ideas. He also highlights how a book can kickstart marketing efforts, enabling authors to engage in "information wars" and "air wars" to evangelize their categories. A book can open doors to speaking engagements, podcast appearances, and networking opportunities, amplifying the author's message across various platforms. The Impact of Being an Author Christopher shares a personal anecdote about the impact of being a published author. He recounts a recent experience in Fiji, where a stranger recognized him as one of the authors of "Play Bigger" and expressed how the book had changed his life and business. This moment underscores the profound effect that a book can have on readers, creating a lasting connection that is often more impactful than other forms of media, such as podcasts or blogs. Fernando posits that in an age where attention spans are dwindling, writing a book demonstrates a commitment to deep thinking and sustained effort, which can resonate with audiences. Creating New Language and Thought Leadership The conversation shifts to the importance of language in establishing thought leadership. Christopher points out that those who create new language often dominate their categories. He cites Starbucks as an example, where the company's unique terminology has shaped customer expectations and industry standards. Similarly, he discusses how ChatGPT has redefined language around artificial intelligence, introducing terms like "large language model" and "prompt engineer," which have become integral to the conversation about AI. Fernando echoes this sentiment, referencing the Eisenberg brothers, who coined terms like "conversion rate optimization" to describe emerging concepts in digital marketing. He emphasizes that new problems arising from technological advancements necessitate new solutions and, consequently, new language to describe them. To hear more from Fernando Labastida and the legendary value of writing a book, download and listen to this episode. Bio Fernando Labastida is a seasoned marketing strategist known for his expertise in content marketing and business growth. He has helped tech companies and startups build brand authority through strategic storytelling, connecting businesses with their target audiences. Passionate about innovative growth, Fernando excels in crafting compelling narratives that drive engagement and customer loyalty, making him a trusted leader in tech marketing who skillfully blends strategy with creativity to achieve impactful results. Links Follow Fernando Labastida! Website | LinkedIn We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Establishing Your Agency in New Markets and Overseas

Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

Play Episode Listen Later Nov 1, 2024 19:44


Clare Hart, Managing Director at Critical Mass, delves into the future of digital advertising in the latest episode. We've all seen the rise of AI and automation, and the sheer power it brings to personalized marketing at scale. But what about venturing beyond established markets? How can you take your brand message and effectively connect with entirely new audiences overseas? Today, Clare discusses establishing your agency in a new market and overseas.Connect With: Clare Hart: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Creative Business - Make Your Break Podcast
Mastering the Underdog Mentality: Breaking Into New Markets and Thriving

Creative Business - Make Your Break Podcast

Play Episode Listen Later Oct 27, 2024 54:30


In this episode of Make Your Break, Jai Long chats with Claudia, a creative entrepreneur who recently relocated to a new town and is facing the challenges of rebuilding her photography business from scratch. Together, they explore the power of adopting the underdog mentality, focusing on how to break into new markets by building genuine connections and leveraging the energy of being new and fresh in a community. Jai shares his insights on why connecting with people directly holds more value than any other marketing strategy, how to approach new relationships without asking for anything in return, and the importance of prioritising high-value tasks. Whether you're starting over in a new town or simply trying to revitalize your business, this episode is packed with practical strategies and mindset shifts to help you thrive. Tune in to learn how to embrace the power of time, energy, and connection to create opportunities and expand your creative business. ---- Apply for the Six-Figure Business Map: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sixfigurebusinessmap.com/apply-podcast⁠⁠⁠⁠⁠⁠ Join Metamorphosis: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jointhemetamorphosis.com/⁠⁠⁠⁠⁠⁠⁠⁠ Say hi To Jai Long on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@Jailong.co ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Leave a review on the Apple podcast app with the link below: ⭐️⭐️⭐️⭐️⭐️  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/au/podcast/creative-business-make-your-break-podcast/id1479145264⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube Channel: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UC5nLrLzaJWItTgoNhe-y1sw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The Jasmine Star Show
How to Successfully Expand Your Business Into New Markets

The Jasmine Star Show

Play Episode Listen Later Oct 24, 2024 24:55


Do a gazillion questions come up when you think about expanding your business?…What will my competition be like?…Will my messaging land?…How can I stand out and make a great first impression?If you're squinting your eyes, wrinkling your nose,  and nodding your head yes, GOOD. These questions are exactly what you should be asking. They're the starting point for navigating business expansion.In this episode, you'll learn the key elements of a successful go-to-market strategy, the prep work that goes into expanding, and how to create an unforgettable launch event.Click play now to hear all of this, and…(00:00:00) The importance of a well-defined go-to-market strategy for achieving revenue goals.(00:01:07) A personal (and embarrassing) story that happened to me at a speaking event.(00:03:52) The times you would need a go-to-market strategy.(00:04:53) The first phase of market expansion and what it entails.(00:07:53) How you can better understand your competitors and differentiate your offers when entering new markets.(00:12:27) Why you MUST identify growth opportunities in your new market before expanding.(00:15:29) How to adapt your messaging to resonate with the specific pain points of the new audience.(00:16:31) How to reassess your pricing strategies to align with your new market.(00:18:33) Strategies for effectively launching your brand and offerings to the new market.(00:20:32) How you can build trust quicker in your new market.(00:21:43) Ways you can create excitement to encourage initial sales AND future purchases.For full show notes, visit jasminestar.com/podcast/episode482Listen to Related EpisodesHow to Price Your Offer to Increase SalesHow to Create an UNFORGETTABLE Customer ExperienceThe Mindset to Embrace When Creating a New Offer