Podcasts about use storytelling

Zoltan Vardy is a seasoned sales strategist, startup mentor, and now also a published author whose career spans over 30 years, more than $2 billion in closed deals and more than 200 startups assisted in building their sales function. From leading multinational sales teams to advising early-stage B2B startups, Zoltan has dedicated his work to helping founders build scalable, recurring revenue engines. His signature methodology, “The Launch Code,” is now also the title of his debut book—a practical, story-driven guide to founder-led sales and sales organization design. With a background in journalism and a family of prolific writers, Zoltan combines clear thinking with structured methodology to teach founders not only how to sell, but how to love the process.On this episode we talk about:What it Means and Takes to Write a Book.Founder-Led Sales vs. Sales TeamsCommon Sales Mistakes in StartupsHow to Use Storytelling in Sales and PitchesDiagnosing Fixing a Broken Sales ProcessAI and the Future of SaaS SalesResources referenced in the episode:Free 1st Chapter Offer for Zoltan's book: https://zoltanvardy.com/book/“The Launch Code” on Amazon: https://mybook.to/thelaunchcodeTo reach out to Zoltan on LinkedIn: https://www.linkedin.com/in/zoltanvardy/==If you liked this episode or simply want to support the work we do, buy us a coffee or two, or a hundred, with just a few clicks at: https://buymeacoffee.com/pursuitofscrappinessFind all episodes on >  https://www.pursuitofscrappiness.co/Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTAConnect with us on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/===============Support the show

Welcome to the Grow Your Biz without Social virtual event (April 14-18). Once talks are released, they will be available through April 20 on the podcast. New talks released each day throughout the event! Need to register still or want to share with a friend? (lots of goodies included in the event!)

London : Los Angeles (LO:LA) explains how creativity fuels success in brand management. From strategic storytelling to bold tactical decisions, LO:LA tells you how companies can go from market newcomers to household names with the right brand management team. Learn more at https://www.thelolaagency.com/post/the-power-of-brand-management-unleashing-creativity-to-drive-business-success London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website: https://www.thelolaagency.com

If you're tired of sending emails that get ignored, you're not alone. The inbox is a battlefield, and grabbing attention is harder than ever. But what if there was a simple trick that could make people want to open your emails? And not just open them - read them, click on them, and actually buy from them?The secret? Storytelling.Yes, using stories in your emails can boost open rates by 22% and increase click-through rates by up to 37%. The best part? You don't need to be a professional writer or a natural-born storyteller.In this article, I'll show you exactly how to use storytelling in your emails, even if you think you have no stories to tell.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what...

Have you ever considered how storytelling—whether through writing, conversations, or reflection—can help kids (and adults) process emotions, strengthen relationships, and even reframe painful experiences? In this episode of Parents of the Year, Andrew and Caroline chat with author Kennerly Clay to explore the hidden power of writing and storytelling in emotional regulation. They discuss: ✔️ How journaling and letter writing can help kids and parents communicate emotions ✔️ Why revisiting past experiences can lead to healing and resilience ✔️ How to introduce storytelling as a creative tool within your family Tune in to learn strategies to make storytelling a powerful emotional tool.  Homework Ideas ✅ Activity 1: Start a Parent-Child Journal Find a notebook and establish a routine where your child can write (or draw) their thoughts, feelings, or experiences.Let them pass it to you when they want you to respond.Goal: Build a safe space for kids to share emotions they may not verbalize.✅ Activity 2: Reflect on Your Own Childhood Write about an experience from your childhood that shaped you.Then, try to see it from a different perspective—what would your parent's version of that story be?Goal: Gain a deeper understanding of how childhood memories evolve and how they influence your parenting.✅ Activity 3: Use Storytelling to Teach Emotional Processing Pick a recent situation where your child was upset.Help them retell the event by asking, "What happened first? What were you feeling? What did you learn?"Goal: Teach kids that every experience—good or bad—is part of their growing story.  

John Neral is an executive and career transition coach who helps mid-career professionals find a job they love or learn to love the job they have. He is also an author, speaker, and host of The Mid-Career GPS Podcast. When he's not working, John is a professional bowler who continues to compete on the PBA Regional Tour.In today's episode of Smashing the Plateau, you will learn the importance of storytelling and stability for career advancement in a rapidly evolving job market.John and I discuss:* The current challenges facing mid-career professionals [02:05]* Why stability is a primary concern in today's economy [04:48]* The importance of telling your story effectively [06:30]* How to use evidence-based metrics to demonstrate your value [08:15]* Techniques for keeping interviewers engaged [11:10]* Strategies for leveraging your network effectively [14:20]* The significance of personal boundaries for professional well-being [17:35]Learn more about John at:LinkedIn - https://www.linkedin.com/in/johnneral/YouTube - https://www.youtube.com/@johnneralcoachingInstagram - https://instagram.com/johnneralcoaching Thank you to our sponsor: The Smashing the Plateau Community Join us now for exclusive access to carefully curated, concise strategies from our podcast experts – take the first step toward your success with just one click!

How to captivate an audience and make your message stick.Pitches and presentations don't fall flat because speakers aren't prepared. For Guy Kawasaki, it's because speakers miss the point. “If all you're trying to do is inform, you're not going to pull it off. You have to entertain your audience.”A renowned author, speaker, and entrepreneur, Kawasaki knows that the point of great storytelling isn't about information, it's about emotion. “Too many speakers think, ‘I need to inform my audience. I need to get my story across,'” he says. But throughout his career, formerly as Chief Evangelist at Apple and now co-founder of Canva, he's shown how successful communication is about captivating audiences, not conveying facts. “If you entertain people, you have a chance of informing them.”In this episode of Think Fast, Talk Smart, Kawasaki joins Matt Abrahams to explore practical strategies for building decks, structuring presentations, and tips for keeping audiences engaged. From investor pitches to keynote presentations, these strategies help create effective storytelling — in business and beyond.Episode Reference Links:Guy KawasakiGuy's Book: Think RemarkableEp.82 It's Not About You: Why Effective Communicators Put Others FirstEp.47 Quick Thinks: How to Use Storytelling to Be a Better Founder  Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:50) - The Key to Great Storytelling (03:38) - The Purpose of a Pitch (07:23) - How to Structure a Pitch Effectively (08:55) - The 10-20-30 Rule for Slide Presentations (12:21) - Using Images vs. Text in Presentations (13:02) - Lessons from Podcasting (14:33) - The Final Three Questions (18:43) - Conclusion ********Become a Faster Smarter Supporter by joining TFTS Premium.

I have used stories in leadership for some time now and have found them to be such a powerful way to engage people as well as a means to appeal to people's heads and hearts. Years ago, I started studying how other speakers I followed used stories and I took notes.   As I've learned more about the power of storytelling from a theoretical perspective, so much has clicked for me in terms of how to use storytelling as a leadership tool and strategy. There is no doubt that stories drive authentic leadership, allowing you to humanize yourself and display vulnerability in front of those you lead. This can be pivotal in building trusting relationships. If you're looking to build trust, cultivate vulnerability, and build team relationships on a foundation of psychological safety, start telling stories.  Daniel Coyle, author of The Culture Code, reminds those leading others through change, “Stories are not just stories; they are the best invention ever created for delivering mental models that drive behavior.” In the vulnerable space of a story is an opportunity to create a connection. Connections pave the way for relationships. Relationships become the platform for which we can show our full range of humanity and hold space for other's full range of humanity. Stories can be used to inspire, motivate, build trust & rapport, model humanity, humility, vulnerability, imperfection, instruct, demonstrate, teach, mentor, celebrate, and advance organizational culture.  I often have the opportunity to teach leaders how to use stories during leadership training I facilitate. It is one of my favorite activities to facilitate and to observe. Most leaders walk away feeling a sense of lightness in their leadership they couldn't previously find. For many, this lightness is a gratitude for the permission to share parts of themselves that are imperfect, goofy, messy, soft, sensitive, joyful, and playful.   In this episode, we will talk through how to use stories, as well as tips for telling impactful stories.   Links mentioned: Book: The Culture Code by Daniel Coyle Check out my other podcast: The Shameless Mom Academy Learn about my speaking, training, and coaching: saradean.com Connect with me on LinkedIn: saradean.com/linkedin We love the sponsors that make this show possible! You can always find all the special deals and codes for all our current sponsors on our website: https://shamelessleadership.com/sponsor Interested in becoming a sponsor of the Shameless Mom Academy? Email our sales team at sales@adalystmedia.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Quick Wins is a series of short episodes from the When It Hits the Fan team to help you navigate your own personal PR.In this episode, David and Simon answer a listener's question on how to use storytelling when presenting to your boss. They run us through their dos and don'ts when it comes to telling stories and presenting like a pro.Producer: Ella Blaxill Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

In this special episode of Leadership Story Talks, co-hosts Jerome Deroy and Julienne Ryan explore the metaphorical and literal significance of boxes in a conversation titled "Unpacking Boxes." Inspired by Julienne's long-standing curiosity about Jerome's bookshelf boxes, they delve into the symbolism, stories, and personal growth tied to what we choose to keep, store, and revisit in our lives.Highlights from the Conversation:A Personal Anecdote: Jerome shares the story of receiving a closed box from the founders of Narativ, which ultimately led to his role as CEO. The box symbolized potential, discovery, and the bravery to open new chapters.The Power of Questions: Julienne reflects on the transformative power of asking simple yet profound questions, which often lead to unexpected insights and connections.Mental and Emotional Boxes: The stories and beliefs we carry can act as "boxes" that hold us back or propel us forward. Revisiting these internal boxes can reveal hidden strengths and opportunities.Physical Boxes: Objects we store often carry emotional weight, acting as time capsules that connect us to past experiences and inspire future directions.Key Takeaways:Ask the Right Questions: Curiosity can lead to profound discoveries about ourselves and others.Embrace the Uncertainty of Unpacking: Whether literal or metaphorical, opening a box requires bravery and can lead to unexpected growth.Use Storytelling to Explore: Stories provide a safe and structured way to unpack and make sense of the contents of our boxes.Let Go When Needed: Sometimes, it's necessary to close a box and move on to a new chapter in life.By exploring the boxes we carry—both physical and metaphorical—we can uncover new insights, foster connections, and unlock potential for growth. Tune in to this reflective episode and consider what boxes in your life are ready to be opened, repurposed, or finally closed.Learn more about how to leverage Narativ's storytelling method for your pitch and sales team: Download our free e-book, or you're welcome to schedule a free 15-minute call with Jerome. We encourage you to join our mailing list to stay updated on all our latest episodes and events. EMAIL Jerome@narativ.comLINKEDIN https://www.linkedin.com/company/narativ-incTWITTER @narativBuy Julienne's book here

In this episode, I dive deep into the power of storytelling and how it can transform your content engagement. Forget dry tutorials – storytelling captivates your audience, increases watch time, and helps you stand out in a crowded space. I share actionable frameworks, like the “problem-agitate-solution” and “four C's” structures, to help you craft stories that connect emotionally and leave your audience wanting more. You'll also learn how to use AI tools like ChatGPT to brainstorm ideas, gather B-roll to enhance visuals, and film with creative angles for maximum impact.In this episode, we discuss:[00:03] Introduction: Why storytelling is the key to skyrocketing engagement.[01:26] What storytelling means: Turning ideas, challenges, or processes into captivating narratives.[04:18] Why your interests matter: How to transform everyday experiences into engaging content.[06:13] Avoiding the “and then” trap and using “buts” to add jeopardy, obstacles, and surprises.[09:30] Examples of story structures: Starting in the middle, showing a process, or outlining a journey.[12:27] How to add obstacles and limitations to make stories more compelling.[16:09] Using ChatGPT as a muse to generate creative and dynamic story ideas.[18:35] The four C's framework: Context, conflict, climax, and closure.[21:30] Problem-agitate-solution: A proven structure for turning pain points into engaging stories.[24:21] Filming tips: POV formats, creative angles, and B-roll for visually rich storytelling.[28:37] How to produce stories efficiently: Writing, filming, and adding visuals for a polished result.[29:35] Story length: Why 40-60 seconds is the sweet spot for higher engagement.-------Thanks for listening! Here's what you need to do next

Margaret Fontana Media Podcast - I wanted to take some time today to reflect on this past year, talk about setting goals for the new year, and share a little practice that's helped me stay focused and positive—something I call The Good List. So, grab a coffee, tea, or your favorite notebook, and let's dive into this final episode of the year. The Power of The Good List -- The Good List is something I started doing this year, and it's been a game changer for my mindset and productivity. More on Margaret Fontana Media Podcast: The Margaret Fontana Media podcast launched in 2017. Episodes feature media professional Margaret Fontana covering topics from media, marketing, public relations, film, production, business, lifestyle, nonprofit, education, culture, arts and more. She features guests from the entertainment, design, lifestyle, style, culinary, cultural, wellness, business, & media industries.

Narcissists use storytelling to manipulate you and to confess to you. Watch out when narcissists tell you a story because they could be trying to tell you something deeper or to control the narrative. What's going on beautiful people, if the is your first time seeing my face or hearing my voice, my name is Lee and I am a self aware narcissist. I have narcissistic personality disorder ( NPD ) and I've been in therapy for my personality disorder since 2017 and it has definitely changed my life because without it, I would have lost everything. The point of these videos is to help bring awareness from the other side of the narcissistic *buse spectrum. All my videos give perspective on why many narcissists do what they do and the possible different reasons behind them. The victims get validation and the Narcissists get to see that you can get help and that you are not alone Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.mentalhealness.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Courses/Groups - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://courses.mentalhealness.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 1 on 1's and all my links - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.page/mentalhealness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Self Love Journal - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://a.co/d/70L3zKb⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Remember, It's not your fault - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://a.co/d/2WNtdKJ ⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/mentalhealness/support

Join TFTS Premium - Launching this weekMake your message memorable.“Immediately forgettable” — that's how Matthew Dicks describes most of the business communication that he encounters. If you want to be remembered, he says, it's time to tell stories.A veteran elementary school teacher, storytelling coach, and best-selling author, Dicks knows how the right narrative can transform mundane messages into stories that stick. In his book, Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling, he explores how to capture and hold an audience's attention, which is particularly critical for business leaders. "When we tell a story about a product or service, the people we work with, our company, we become memorable and interesting and entertaining in a way that doesn't happen very often in business," he says.In this episode of Think Fast, Talk Smart, Dicks and host Matt Abrahams discuss practical techniques for crafting compelling narratives, from setting a scene to creating suspense. “Don't build a building. Don't buy a machine,” he says. Becoming a better storyteller is one of the most effective ways to level up. “It's a crazy thing for businesses,” he says.Episode Reference Links:Matthew DicksMatthew's Book: Storyworthy Ep.50 Telling Good Stories: How to Use the Elements of Narrative to Keep Listeners EngagedEp.47 Quick Thinks: How to Use Storytelling to Be a Better Founder  Connect:Email Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:01) - Why Storytelling Matters in Business (03:37) - The Essence of a Good Story (05:38) - Become a Better Storyteller (07:18) - Using Suspense in Stories (09:24) - Suspense in Business Communication (11:26) - Structuring Stories Like Scenes (13:35) - Relating Stories to Life (16:02) - Homework for Life (18:42) - Storytelling Delivery (19:49) - The Final Three Questions (23:54) - Conclusion

In this episode, we explore ways to use storytelling to market your side hustle or small business, and make it stand out with customers. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.substack.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

In this revealing episode, Lauren Brollier Newton, host of The Abundant Coach, addresses the most common mistakes coaches make when marketing their services. She explores the importance of focusing on the result rather than the process, choosing the right marketing path, and mastering the art of storytelling to create connections. Lauren also discusses how to effectively work with independent contractors and avoid giving up on proven marketing methods too early. Packed with real-world insights and relatable examples, this episode is a must-listen for any coach who wants to refine their marketing approach, boost client attraction, and avoid costly pitfalls. Join Lauren as she shares the top missteps and practical solutions for a more impactful, aligned marketing strategy.Practical Marketing Takeaways for CoachesThroughout the episode, Lauren provides practical, easy-to-implement strategies for coaches to avoid these marketing mistakes. She encourages listeners to focus on client results, master a single marketing channel, clearly communicate their vision, be persistent with proven methods, and embrace storytelling in their marketing efforts.Kay TakeawaysSell the Result, Not the Process: Clients are interested in the transformation they'll experience, not the intricate steps or methods of coaching. Focus on the benefits and outcomes they'll gain, rather than explaining your process in detail.Pick a Single Marketing Pathway to Master: Trying to juggle multiple channels without focus often leads to diluted efforts. Choose either an online marketing approach (like social media or email funnels) or an in-person strategy (like local networking or events) and work to master it before expanding.Own Your Vision When Working with Contractors: Don't expect independent contractors or team members to inherently understand your vision or run the business for you. Communicate your goals clearly and learn enough about the processes they're handling so you can provide direction and oversight.Stay Consistent with Proven Marketing Methods: Don't give up too soon on strategies that have worked for others in the coaching industry. One or two failed attempts don't mean a strategy won't work—refine, test, and persist to see results.Use Storytelling to Connect with Clients: Stories resonate more deeply with potential clients than facts or theories alone. Share personal stories, client transformations, and relatable scenarios to create connection and demonstrate the impact of your work.Curious about how your unique strengths align with a coaching career? Take our Meant to be a Life Coach Quiz! Discover your distinctive coaching skills, gifts, and talents, and learn the common pitfalls to avoid for a successful career in coaching. Find your path to coaching success faster—take the quiz now!

In this episode, we will explore one of the most powerful tools for wellness practitioners—storytelling. Marketing doesn't have to feel daunting or "icky." By sharing your personal story and the transformation stories of your clients, you can create genuine connections with your audience, build trust, and inspire people to take action. What You'll Learn in This Episode: Why storytelling is a game-changer in marketing for wellness practitioners How sharing your personal journey can build trust and attract the right clients The power of client transformation stories and how to structure them Where to use stories effectively in your marketing (hint: email is key!) Practical tips for making storytelling a regular part of your marketing strategy

I'm pretty sure you're going to agree that Megan is AWESOME. And yes, she seriously walks us through HOW to use story in marketing and why that is effective--more so than any other guest I've had on the podcast. Thank you, Megan! But we also talk about soooooo many other juicy things. We dig into the thing we see often--people talking about income in order to sell their programs. We look at Motherhood and Being a Business Owner and patriarchal messaging we get around that. And we continue the conversation I love to have with everyone--how we actually mimic (and therefore reinforce) the patriarchy and other systems of injustice! Ugh. We don't know we are doing it because we know what we know and we don't know what we don't know--BUT YOU ARE HERE LEARNING WHAT YOU DON'T KNOW AND THAT IS SO FREAKING AWESOME AND I LOVE YOU! I can't do this without you and it would be really lovely if you took a moment to subscribe, review, and share that would truly be awesome! LINKS: Megan on IG: https://www.instagram.com/withmegandowd/ Megan's website: https://withmegandowd.com/ Elijah on IG: https://www.instagram.com/elijahshannonselby/ Elijah's website: https://www.thefemininerising.world/

What's your story? More specifically, is the story that you tell yourself releasing you to live your best life, or is it holding you back? In this episode, Global Leadership Summit Executive Producer Lori Hermann sits down with storytelling expert and author Kindra Hall to explore why story has such extraordinary power and to share some steps we all can take to make sure our inner stories are not undermining our deepest dreams.

In this episode, Melanie and Branda welcome Kris Jones, a StoryBrand Guide, to unravel the mysteries of effective business storytelling. Discover why your client should be the hero of your narrative, learn how to craft a compelling story even if you think your business journey is "boring," and explore practical techniques for deeply connecting with your audience. Whether you're a seasoned entrepreneur or just starting out, this conversation will revolutionize your approach to marketing and help you create a story that truly resonates with your ideal clients.Tune in as they discuss:The story formula: positioning your client as the hero and yourself as the guide.Crafting a compelling narrative even without a "big" story.Practical techniques for gathering customer insights and creating connections.Connect with Kris:Website: https://www.reddoordesigns.com/Instagram: https://www.instagram.com/reddoordesign/Facebook:https://www.facebook.com/reddoorportland/?fref=tsLinkedIn: https://www.linkedin.com/in/reddoordesigns/YouTube: https://www.youtube.com/@reddoordesignLearn to communicate your value & write a truly compelling copy in only 5 minutes: https://www.reddoordesigns.com/free-resources________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Welcome to another episode of Funky Marketing!

Hey No Problem Parents!   Today I'm giving strategies and resources for how we can help our children and teens feel truly worthy and secure. Check out the powerful insights from the "Still Face Experiment" and how our emotional responses impact our kids' development. I'm excited to welcome back author Bill Senyard (in the second segment) to talk about his new book, Tale of the Unlikely Prince.   Here's What We'll Cover: The Still Face Experiment: Dr. Edward Tronick's groundbreaking research that reveals just how critical our emotional engagement is for our kids' sense of security and self-worth. Getting to the Root of Challenging Behaviors: We often use strategies like time-outs or rewards, but these can miss the deeper issues. Simple Ways to Connect with Your Child: I'll give you practical tips—from snuggle time to making eye contact—that can help your child or teen feel truly seen and valued. Introducing Tale of the Unlikely Prince by Bill Senyard: Bill joins me to discuss his new fantasy book, which is a fantastic resource for both parents and teens to explore themes of self-worth, attachment, and unconditional love through the power of story. Key Takeaways: Emotional Engagement is Key: How we respond to our kids deeply affects their self-esteem and development. Look Beyond the Behavior: We need to understand what's really driving behaviors like defiance or withdrawal. Moments of Connection Matter: Even small, intentional moments can make a big impact on how our kids feel about themselves. Use Storytelling as a Tool: Bill's book, Tale of the Unlikely Prince, offers a unique way to help teens—and us as parents—navigate complex emotions and build stronger connections.   What You Can Do Next: Watch the Still Face Experiment video to see the importance of emotional engagement. Grab a copy of Tale of the Unlikely Prince to dive deeper into understanding your child's inner world. Listen to Episodes 4 and Episode 5 for more on attachment and behaviors.   Stay Connected: Find Bill Senyards book here: Tale of the Unlikely Prince Follow Us on social media @noproblemparents for more tips and resources. Remember to subscribe to the podcast on Apple Podcast, Spotify, Amazon Music, and Podbean.   Remember, every moment of connection counts. Keep showing up for your kids—you've got this!   Thank you for tuning in to the No Problem Parenting podcast - Please take a minute to share the podcast, comment or leave a review.   PARENTING RESOURCES: 60 Ways to Respond to Your Kids without Losing Your Cool Make it Right Technique PDF   Become the Confident Leader Your Kids Crave you to be! Become a No-Problem Parent     Hugs and High Fives, You Got This!   Jaci Finneman 30 Year Counselor turned Parenting Advocate and Coach

Are you tired of competing in oversaturated social media spaces like Instagram? In this episode, discover why LinkedIn for Realtors might be the game-changing platform to help you stand out and connect with high-value clients. Learn the secrets to unlocking a world of real estate success with strategies that will transform your marketing efforts.This episode is all about maximizing your real estate marketing potential with LinkedIn for Realtors. Mike Mills sits down with Dan Smokoska, a LinkedIn coach who helps real estate and mortgage professionals transform their LinkedIn profiles into lead-generating machines. They discuss how LinkedIn's less competitive space offers realtors a unique opportunity to connect with high-quality investors and decision-makers who are serious about real estate. You'll learn strategies for crafting engaging content, building meaningful connections, and leveraging LinkedIn tools to grow your business. From optimizing your profile to implementing a smart engagement strategy, this episode is a must-listen for realtors eager to break through the noise on social media.Key Takeaways:Leverage LinkedIn's Unique AudienceLinkedIn's professional network offers realtors a chance to connect with high-quality leads like investors and decision-makers who are serious about real estate. By positioning yourself on LinkedIn, you can stand out in a less crowded space compared to Instagram or Facebook, which are oversaturated with real estate content.Optimize Your LinkedIn Profile for SuccessA well-optimized LinkedIn profile acts as a powerful sales page for realtors. Dan emphasizes the importance of showcasing who you help, how you help them, and establishing credibility with personal achievements and testimonials. This helps build trust and attract the right audience.Consistency is Key to LinkedIn GrowthDan stresses that consistent posting and engagement on LinkedIn is crucial for success. Realtors who regularly post valuable content, engage with others, and stay active on the platform are more likely to see results and build lasting relationships with clients and industry professionals.Engage with Influencers to Grow Your ReachDan highlights the importance of identifying and engaging with influencers in the real estate niche on LinkedIn. By interacting with their content, realtors can increase their visibility, gain followers, and establish themselves as thought leaders in their market.Use Storytelling to Captivate Your AudienceStorytelling is a powerful tool for realtors on LinkedIn. Instead of simply listing facts or tips, Dan recommends sharing personal stories and experiences that resonate with your audience, helping to build emotional connections and making your content more relatable and memorable.Guest Bio: Dan SmokoskaDan Smokoska is a LinkedIn coach, real estate marketing expert, and the founder of Wynn Social. With years of experience helping real estate and mortgage professionals leverage the power of LinkedIn, Dan specializes in transforming LinkedIn profiles into lead-generating machines. He is passionate about helping realtors and industry professionals establish personal brands, connect with high-quality leads, and stand out in a competitive market. Dan is also the creator of the popular Win Weekly Newsletter, which provides valuable insights into social media marketing and business growth strategies for real estate professionals. His mission is to help others succeed by maximizing their potential on LinkedIn and winning business through effective social selling.Resources Mentioned in This Episode:Dan Smokoska's LinkedIn Profile:Connect with Dan on LinkedIn to learn more about his coaching...

Sean Mann shares with Atul Prashar his dynamic journey of hustling and mastering the art of storytelling in the entertainment industry. From his evolution on TikTok to groundbreaking projects like 'Fade To Black' and 'St. Regis Hospital,' Sean dives deep into how character development and technology can elevate art. Explore these insights and his vision for 'Entertainment as a Service,' and the captivating stories that drive success. Please Rate, Review, Subscribe and Share with a Friend! Means a lot to us - thank you! For more info on Venture, Tech, Sports and Investing, visit: Atul Prashar | LinkedIn

I have used stories in leadership for some time now and have found them to be such a powerful way to engage people as well as a means to appeal to people's heads and hearts. Years ago, I started studying how other speakers I followed used stories and I took notes. As I've learned more about the power of storytelling from a theoretical perspective, so much has clicked for me in terms of how to use storytelling as a leadership tool and strategy. There is no doubt that stories drive authentic leadership, allowing you to humanize yourself and display vulnerability in front of those you lead. This can be pivotal in building trusting relationships. If you're looking to build trust, cultivate vulnerability, and build team relationships on a foundation of psychological safety, start telling stories. Daniel Coyle, author of The Culture Code, reminds those leading others through change, “Stories are not just stories; they are the best invention ever created for delivering mental models that drive behavior.”In the vulnerable space of a story is an opportunity to create a connection. Connections pave the way for relationships. Relationships become the platform for which we can show our full range of humanity and hold space for other's full range of humanity.Stories can be used to inspire, motivate, build trust & rapport, model humanity, humility, vulnerability, &imperfection, instruct, demonstrate, teach, mentor, celebrate, and advance organizational culture. I often have the opportunity to teach leaders how to use stories during leadership trainings I facilitate. It is one of my favorite activities to facilitate and to observe. Most leaders walk away feeling a sense of lightness in their leadership they couldn't previously find. For many, this lightness is a gratitude for the permission to share parts of themselves that are imperfect, goofy, messy, soft, sensitive, joyful, and playful. In this episode, we will talk through how to use stories, as well as tips for telling impactful stories. Links Mentioned:Book: The Culture Code by Daniel CoyleCheck out my other podcast: The Shameless Mom AcademyLearn about my speaking, training, and coaching: saradean.comConnect with me on LinkedIn: saradean.com/linkedin

Welcome back to part 3 of my special 5-episode series, How to Have a Love Affair with Email Marketing. If you're just tuning in, go back to episode #30 and start from the beginning! And, don't forget to grab your free workbook.  Today, I'm getting into one my fave content tactics, storytelling. As a former journalist, this is something I excel at. And I'm giving you a couple tips to make it work for you and why you should even care how to do this.  Telling a story in your emails allows your readers and subscribers to connect to you, remember you and look forward to more emails from you. I'm also using children's books as an example to make telling stories in your emails super easy. Plus, the power of observation and putting your journalism hat on. This is your permission to go out and people watch! Don't miss this one. CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: WorkbookNew program: The Email Lab

Stories. We all have them, and we all share them. They are also an ever-present part of the Gospel. Jesus used them to talk about the kingdom of God and His plans here on earth. So, how can we use storytelling in our everyday lives to point people to the Gospel? On this episode of Everyday Theology, Brandon shares with us the importance of storytelling and how we can use it to share our faith with others.   Resources: Stories of Hope - Share Yours! | https://bit.ly/3ILlsEISee omnystudio.com/listener for privacy information.

Have you ever felt like you're just another faceless brand in the social media crowd? Join us, Terrah and Audrey from TJ Creative Agency, as we cut through the fluff of social media marketing and get real about storytelling—the kind that sticks. Tired of chasing trends and buzzwords, we tackle the challenge of humanizing brands and fostering genuine connections. We'll let you in on the secret sauce to turning everyday moments into content that not only resonates but also educates your audience without overwhelming them. Plus, we're dishing on Speechify, the AI voice tech that's revolutionizing brand consistency—one voiceover at a time.Support the Show.Follow us on Instagram: https://www.instagram.com/socialsessionspodcast/Follow us on Tiktok: https://www.tiktok.com/@tjcreativesagencySign up for our newsletter: https://view.flodesk.com/pages/638657201b84e9ea4164f529

Are your cold calls going nowhere? - Try This!Hey, it's Aaron Novello here, diving deep into the essential skills every real estate agent needs to skyrocket their sales. In this episode, we explore powerful strategies from mastering client consultations to closing deals with confidence. Discover how strategic questioning techniques and persuasive communication can elevate your client engagement and dramatically improve your closing rates.Learn why storytelling isn't just for books but a crucial tool in your sales arsenal, helping you connect with clients on a deeper level and stand out in the competitive real estate market.Join us as we break down the art of real estate communications, offering you the best practices and personal anecdotes from years of experience in the industry. If you want more episodes like this one, be sure to like and subscribe!

We are diving into personal brand storytelling in-depth today. Learn the storytelling framework, its key components, and how to get storytelling in your life, storytelling in your business, and storytelling for your brand. Our guest today is Park Howell. He's a 35+ year veteran of the brand marketing game. He ran his agency, Park and Co, for 20 years and began teaching leadership storytelling 15 years ago. Also, he hosts the popular Business of Story podcast, which Feedspot named the number one Business Storytelling podcast for 2022. Find out more about Park Howell at https://businessofstory.com/ Or get 30% off your ABTs of Agile Communications™ online course at: https://businessofstory.com/bbpodcast/ This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! https://www.podcastbrandingacademy.com THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets. https://www.brandsonbrands.com/the-podcast-walkthrough

Meet Sixto. He's a nationally recognized leader in driving systems change in child welfare to improve outcomes for youth and families. As the founder and CEO of Think of Us, he spearheads fundamental change in child welfare systems nationwide. He's sharing how Think of Us secured a groundbreaking $47.5 million investment from the Audacious Project, which convenes funders and social entrepreneurs to support bold solutions to the world's most urgent challenges. This investment is set to transform support for families and children in need

While the tradition of wine is still important to how we connect with customers, the way that we communicate has changed. David Avrin, President of The Customer Experience Advantage explains why brands must have an omnichannel approach to their customer communication. Identify which channels are most valuable to your business by defining your core audience. Then find out what they watch, what they read, and where they recreate. Use these insights to harness the technology that your customers use whether its snail mail or TikTok. David reminds us that there is no shame in not being comfortable with technology but there is no excuse to not work with a technology native who does understand the platforms that best reach your audience. Resources:         82: Getting to Know Your Wine Customer 85: It‘s Time for New Wine Sales Strategies 98: Selling Wine in Non-Traditional Channels 161: Use Storytelling to Sell More Wine David Avrin Website David Avrin Books David Avrin LinkedIn David Avrin YouTube Social Media: Facebook | Instagram Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript Craig Macmillan  0:00  Our guest today is David Avrin. He is president of the customer experience advantage. Today we're going to talk about a little bit about the business side, and how that applies sustainability in the wine industry. Thanks for being on the podcast.   David Arvin  0:14  Thank you very much for having me.   Craig Macmillan  0:16  Now, we've talked about wineries vineyards, but their businesses. In your mind, what are some of the important things that winery and vineyard owners might think about in terms of making their companies sustainable into the future?   David Arvin  0:29  Yeah, it's interesting, because I think the industry certainly has been around for a very long time. And when it goes back to Biblical times, and there's there's certain ways that vineyard owners, those who are in the business suppliers, and others, this is how we do business, this is how it's done. But what's interesting is for the rest of us, who are the wine consumers, our lives have changed. And it's actually for everybody, right? How we connect, and share and grow our own businesses, and our changing expectations for access and immediacy, and flexibility, all of that has changed. So I think part of future proofing your business is striking that balance between the traditions, that, that go into making a great vintage wine, and how we interact and how we engage as consumers in the b2b side with distributors and others as well. So many of those mechanisms have changed. So I think what's really important is for people to be very clear on the technologies that are expected, and the ones that facilitate great communication in great relationships. I saw a study the other day, and the gist of it said that, that companies today are expected to deploy technology that allows their customers to do business with them, not from home, from anywhere, at any time, I don't expect that I can get my hair cut at four o'clock in the morning, but I expect that I can make an appointment to do so or cancel that appointment. So I think it's a very unique industry, because the traditions and what is tried and true and effective are so important to maintain, so important to pass along from generation to generation, but how we connect and communicate and deliver those services, those products, all of that has changed. We need to stay on the front end of that.   Craig Macmillan  2:09  One of the attractions of wine, I think, in my experience with customers, is this traditional aspect this is this is something mystical about it. And how do we maintain that kind of magical quality to a product, when we need to engage with the customer in more electronic ways or more distant ways, and maybe without as much touch?   David Arvin  2:31  I think it's just the business part of it, that it requires that kind of an expeditious, ease of use kind of a methodology are really virtual wine tastings unless you're actually tasting wine in different locations and connecting electronically.   Craig Macmillan  2:46  And that's happened.   David Arvin  2:47  Yeah, yeah, absolutely. We did it during COVID. We had so many double dates with my wife and some other couples and stuff, and just opportunity just over a glass of wine and some dinner, to just hang out with each other. It's one of things we learned during the pandemic that was possible. But I think when I've talked about the technology, I think it really is purely just how do we do business, my, my mantra, my new book is all about how to be how to become ridiculously easy to do business with. And so I think fortunately for the industry, I think the traditions still hold true. I think in person, wine tastings and wine enjoys and pairings at restaurants, I think a lot of that will pretty much stay the same. I think it's we're always want to stay on the forefront of that. But it's the the communication, the distribution, the marketing. There are so many new amazing mechanisms now to reach our target market, which is shifting, of course, we can talk about that. But it's using the mechanisms that they use. And so we can be traditional, but we certainly don't want to be seen as stodgy or antiquated, or old school. And so I think there's there's a really wonderful balance that in the terminus is fully intentional, because there's so much that balance comes into this industry. But I think in terms of our communication and our marketing and our in person enjoyment. I think that part's all very important.   Craig Macmillan  4:07  He mentioned the generational change. And that's an issue for the wine business, the generation that really brought us to where we are today, their children, and then possibly their grandchildren are coming of age, they're coming of age. And the question is whether that love of the wine product has been passed on generationally or not. One thing that I learned from looking at some of your other talks and stuff was, it's about and you mentioned it was the ease of connection and the ease of doing business and convenience.   David Arvin  4:40  I think on the business side is that I think there's a great opportunity for the industry to become not just present and relevant but preferable to a new generation as well. It's not like there isn't a long history with wine. As I said, going back to Biblical times. They have survived so well over the years. But what's different is each generation How we communicate, and how we connect and reach out, all of that has changed. I think wine is uniquely positioned to capitalize on that new as long as these generations come to fruition that Gen X, the Gen Y, the Gen Z, and all of them as well, because I think there's a natural progression of maturity in the individual. It's like there's a space, I think, between the parties. And I remember when party was a noun, now it is a verb. And then of course, the the more traditional and stodgy. I think wine is uniquely placed in there. And so while the young people are, they're going to play drinking games at 18, to 23, 24, you know, playing quarters with beer, the opportunity when when it's time to grow up, we grab a glass of wine, and we connect together. So you might have party and the stodgy I think the middle is social. And I think wine has a phenomenal opportunity right now to be positioned as the social drinker, we're not drinking to get drunk. We're not drinking to be to be sophisticated in in our smoking jackets with a high ball and of whiskey. But I think wine lends itself phenomenally to visuals, as well. And so I think if you're going to compare it to industries that have survived and thrived in that transition, I think coffee is probably the best. I mean, we grew up our parents, you go down, look for 15 cents, get a cup of joe. Well, now everybody's enjoying coffee, it's become more profitable, it's become more prevalent, because they've looked at a couple of things. One is the social aspect. And Starbucks had a big role to play in how we look at that experiential thing. But it's also a grab and go kind of an item, being able to recognize how easy do we do that and take that to the office. And that industry has done it very well. No, wine, of course, is something different. We don't necessarily take to the office, but the visuals of people who have come of age socializing, and not just drunk at a frat party, I think there's wonderful opportunities in terms of our marketing to say, when you're when you finally grown up, this is how we connect, this is how we socialize. And the other part of it, I think, is the packaging. And this part has been really fun for us because we are of the mind of so many, that when we get invited to a gathering, we always come with a bottle of wine. What's interesting is talking to others that one of the primary drivers. And this really takes us back to like 50 60, 70s was the emergence of clever and attractive packaging. It's less important today in other industries. But I think it's more important in the wine industry. The clever names, the clever packaging, so many people I've talked to say, I just thought this bottle looks so cool. And that's the one that they bring, right. That's not the bottle we tend to open up we like to display because there's so much creativity in that the elegant yesteryear of wine was a very elegant, labelled today. They're whimsical, they're fanciful, they're, they're tongue in cheek, and everything from the 99 crimes that you can scan and get a little story about them to Menage a Trios, which, which, you know, gives people a little bit of a smile when you realize the the inference, I think is such an exciting industry right now. I think the biggest population bubble in history is coming of age, and the perfect target. And then we look at the social how they communicate as well. Whether it's Instagram, or tick tock, for others, as well short form social short form video, it lends itself so well, two people connecting and gathering and enjoying life and sharing a bottle of wine.   Craig Macmillan  8:23  I'm a dinosaur, I just turned 55. And I work sometimes in the tasting room, the winery where I work now Niner Wine Estates, as time went on, it became very clear that I was not able to communicate with my coworkers, because they were talking about Instagram, they were using Twitter, they were Venmoing everything like I couldn't even be involved in social gatherings without getting Venmo on my phone. It's a here's 20 bucks and like, I don't want that. No, I wanted my Venmo account. Yeah, so one of them actually offered to become my social media consultant. And that is still continued to this day. So how can we make it easy for the consumer to interact with winery, if the consumer is not either tech savvy or in my case doesn't want to be tech savvy.   David Arvin  9:11  The term that you're going to hear so often which is which is omni channel. And omni channel means no matter how they want to communicate with you give them that opportunity. I mean, you talk about Venmo, for example, and I speak to audiences around the world, I write books on all of this. And one of the things I talk about in the new book that I'm writing right now, which is called ridiculously easy to do business with one of the chapters is be ridiculously easy to pay, you know, somebody wants to pay you through Venmo Okay, and this is scary for people with very traditional businesses. And I'm like, oh my god, somebody's trying to give you money, say yes. As you had recognized sometimes it takes a younger person who is a technology native who is immersed in all of this to help you translate and help you implement. There is no shame in not being comfortable with some of the new social media platforms or mechanisms. There is no excuse to not work with somebody who is and just because it might be a little bit scary. And for I mean, if you're old, I'm ancient, my kids run circles around me are all of our kids where we've got a Brady Bunch, they're all sort of 20 to 29. And I've got two of them who do digital marketing and digital media for a living. I wrote books if you can, if you're watching the video behind me, I wrote books, and I couldn't keep up today. But what we do is we surround ourselves, we outsource we, we hand off to people who are comfortable with those mechanisms. So when I talked before up omni channel, we're all going to have people, we're going to have customers from 21 to 85 or above, they want to communicate with you differently, they want to access the product differently, some might be able to do sort of online video introductions, a tour of the winery, some things that look very experiential, and some are very, very comfortable using the app and doing things online ordering. And there's another segment that needs to talk to a person for for those in business, those who are listening to this podcast, you don't have to be all things to all people. But you have to be very clear of who your audience is, and who your future audience is. And make sure that you have the processes in place for them to reach you by phone, by text message. However, that might be an even if it's just the b2b aspect of your business and dealing with vendors and others as well. No matter how they want to communicate, try and make that available. We look at the lifetime value of our customers, both on the consumer side and also on the distribution side. being ridiculously easy to do business with is a competitive advantage today. And all of this is with a recognition that you have to be good at what you do, right? This isn't in lieu of a quality product, don't take your eye off the ball. But what's different today, what's different post pandemic is that our mechanisms for how do we communicate or pay or order or reorder have got to be simple and streamlined. And then when we look at the audience is how do they where are they getting their information if you want to really target those, those 21 to 30 year olds posting clever, engaging intent and enticing videos on Tik Tok or Instagram, it's not fluff, it's business. If that's where they get their information, you need to be there. You need to be there effective.   Craig Macmillan  12:11  And that raises another question. I think it's tough for a lot of businesses just in general, how do you keep up on all this stuff? As there's new applications? There's new channels, there's new preferences, that's another one Pay Pal was the thing. So yeah, Pay Pal? I'm cool PayPal Venmo I'd never heard of it until somebody demanded that as a payment. If I'm the general manager of a business or if I'm an executive, how do I stay on top of this?   David Arvin  12:34  Um, first of all, is the recognition you don't have to do everything. Because it is overwhelming. It's 100%. You don't have to be on every social media platform. You don't have to take every form of payment. You don't have to take Bitcoin, I would advise against it. But it doesn't absolve you of the responsibility to be a student of business be a lifelong learner of business. And there's no shortage of content available online. That tells you here the the the hottest trends, how do millennials or Gen Z prefer to communicate what is their greatest influence into what they buy? When and why just read I mean, there's videos on on online every day, part of my responsibility to my clients and my audiences that I serve is I need to be very, very current. There was somebody who had booked me to to keynote a conference and that's my my primary business as a keynote speaker. And it was six months away. And they asked if I would send they were finalizing things if I would send my slide deck. And I said, I'm happy to send my slide deck but understand it's not what I'm going to present to you in six months, because things will change between now and that whether you have a second generation who's moving up within your business, make sure that you have people of all ages in the room as you discuss strategy. I think to answer your question, just be a student of this there is no shortage go on YouTube is the second biggest search engine in the world only second to Google, and it's owned by Google. But YouTube is a wonderful way to have just looking at stories and news clips and others about what are the latest trends. How are they predominantly buying? Where does Gen Z get most of their information? Right? I saw some of the day was fascinating that Disney was suffering in a significant way just because the youngest of our people are getting most of their videos and content online now on YouTube and others and it's in lieu of that it's not like they did anything wrong. Bed Bath and Beyond goes bankrupt not because they did a bad job. It's that we had changed and how we buy and how we connect we just get it delivered to our house through Amazon or something else. So I for me, I think it's it's a it's an exciting thing. It's a positive thing to be a constant learner, stay up to date and relieve yourself of the pressure to do everything. Just look who is my core audience? What do they watch? What do they read? Where do they recreate and congregate and dine and connect and are we there? And are we there in a way that is is not just present and not overly salesy. Persuasive and social and big the big rule in social media is don't sell share.   Craig Macmillan  15:04  I was reading something this morning, which reminded me of a topic that we had talked about internally in our winery. And that is the the idea of story. You just mentioned that storytelling. We also know that attention spans are short. And we know that a lot of us technology is set up for no more than a minute, two minutes, three minutes, how do I tell a really compelling story in a short amount of time? there's   David Arvin  15:28  Well,  two ways to do it. One is a story, a traditional story. And that might be through an article, it might be through a longer form video, it tells us a situation or something about a Thanksgiving dinner, and something that emotional happens. And you see that on the table. Most of story today, in terms of short form, video format, is literally very short. It can be a 22nd, Instagram reel, with pictures and pictures and pictures and lots of lots of music. I think the best example, if you think and look at how pharmaceutical companies are doing their commercials today, for Jardiance, or whatever those might be, whether it's a musical number, how often you see seniors at a farmers market, or at a kid's birthday party, but they're showing them connecting, and being being social, and family. And they just put these scenarios, you don't really know what the whole story is. But it puts it within the context as opposed to somebody holding up the product. And talking about the product. It's what do we want people to feel and I think that's the greatest opportunity for wine today, when looking at Gen Y millennials, or Gen Z is is is showing them in the in the kinds of situations that makes sense. It's laughter It's friendship, it's it's connecting, but it's also post fraternity party, it's post red solo cup, I could see a great ad campaign when you're ready to graduate from the red solo cup to a nice glass of Chardonnay, right? But that doesn't mean that somebody's 60 years old, it can be young and sophisticated. And the romance and all of that I think the stories can be told in short form, through the visuals, you know, and the music and all the things that and once again, here's here's a great thing about about YouTube, you can go on YouTube and search, how do you use YouTube? And you'll see a million videos, how do you create Instagram reels that capture the attention or look for others within your industry don't copy but emulate you know, which are the ones that get engagement and why I think it's an exciting thing to become a student of this. And I've learned so much from my kids who are no longer kids. My oldest daughter works for the number one social media channel on the planet. And they post videos and they get between 40 and 50 million views on their videos in the first 24 hours. Wow. And so what I'm learning from them is astonishing. And did I mention I wrote books on this?   Craig Macmillan  15:29  You said you've got one out right now what is that?   David Arvin  17:22  Yeah, well, but my new subject, and it's not really new. But I realized about seven or eight years ago because I talked about marketing and branding for most of my career, what are the what are the words we use that best describe and differentiate what we do in the marketplace. And I came to the recognition probably seven or eight years ago that we had changed in such a substantial way because of social proof that what we say about ourselves, is not unimportant, but it's not nearly important, today's what other people say about us. And it's Yelp and TripAdvisor and rotten tomatoes, and Glassdoor and of course all of the your own social media sites. So I might that's what led to my research would lead to my book, why customers leave and how to win them back is one of the points of frustration, friction in the process, unnecessary delays and, and lack of convenience for certain things. My whole business changed. And so all of my work and my research and my speaking and my books are around the central theme that in a marketplace where everybody's good. The winners are the ones who are ridiculously easy to do business with.   Craig Macmillan  18:56  I think you just answered the question, but what is the one thing you'd recommend?   David Arvin  19:00  There's two aspects Well, once the business aspect, and the other one is the marketing. So I think in terms of internal process, you have to be able to replicate what we're seeing in a broader marketplace. You have to be able to reach somebody, if somebody's yelling into the phone agent, real person real person, you're doing something wrong, right doesn't mean we can staff 24 hours but we're learning we can learn from Uber and Amazon and Domino's and others as well in terms of how do they use the mobile technology to make it super easy to reach someone to ask a question to reorder, make sure you have an off ramp so they can talk to a real person. That's the ridiculously easy walk your customers journey. Are there too many steps? How long is your contracts, we're seeing companies reducing their contracts and things that are really relevant and important. Be easy to work with your distributors and your vendors and others as well. And then of course on the marketing side is just recognize who not only your buyers are today, but your future buyers. Beware they are speaking language that's persuasive, authentic for them as well. And I think this this is one in industry and I speak to industries that are really struggling. I think the sky's the limit for the wine industry.   Craig Macmillan  20:05  So where can people find out more about you?   David Arvin  20:08  You find me online. My name is David Averin AVRIN, I'm on all social media on some of them. It's the real David AVRIN. That's a whole cat fish for another day. But you can look me up at Davidavrin.com or just google music videos as well. And as we had said, Before I speak and I consult. I love talking business. I'm a fan of business and I'm very optimistic about where we are post pandemic.   Craig Macmillan  20:32  Fantastic. Hey, we gotta go. Thanks for being on the podcast. David. Our guest today was David Avrin, president of the customer experience advantage   Nearly perfect transcription by https://otter.ai

EPISODE 145: You probably didn't expect that we'd be talking about storytelling. But here we are! A couple of months ago, I realized that I just couldn't get my message across. So, I made it my personal goal to figure out how to tell better stories to boost my business. And that's when I came across Steve Rawling! Steve was a journalist at BBC Television for nearly 20 years. While working there, he realized that while everyone has the ability to tell a good story, it is rare for people to do so at work. So he decided to start teaching people how to tell better stories in their businesses. He wrote Storytelling Tactics, a deck of cards that I can only recommend, and started training people like me one-on-one. He's here today to share some of his storytelling magic with you! We focus mainly on the use of storytelling in real estate investing, so this should be particularly helpful to you guys!  Tune in.   Key Takeaways:   00:00:00 Intro 00:02:02 How Steve helped me tell better stories 00:06:07 Can you point a camera at it? 00:13:19 Building trust through storytelling 00:17:44 How storytelling coaching helped me 00:23:14 Testimonials are the best stories you can tell  00:29:55 Stories within your funnel  00:32:11 Outro   —   Buy Storytelling Tactics and start telling better stories:  

Are you frustrated with your presentation skills? For some it's total fear. For others like me, I'll do it, but there are many other things I would rather do. In this episode of The HR Hub, I explored how to use storytelling in presentations. My guest, Jilliane Yawney, is a speaking coach who turns scientists and engineers (and HR) into confident speakers and storytellers. Jilliane is not just a speaking coach. She's also the founder of the Calgary Story Slam, one of the biggest in Canada. Using her expertise, she helps professionals weave useful stories into their presentations, ensuring the key messages are understood and remembered. Here's a sneak peek into our conversation:

In this episode of Change Leader Insights, Jessica Crow speaks with John Saunders, the bestselling author of “The Optimizer: Building and Leading a Team of Serial Innovators”. Previously, John spent over 20 years as a Wall Street SVP, sales team leader, and award-winning sales executive. Today, he is an executive coach, author, and podcast host, and is a regular guest on podcasts. He has spoken at international conferences and Universities including Georgetown (GU) & Columbia. He is a regular contributor to the GU Executive MBA mentorship program, is an active angel investor, and was a member of the GU MBA Alumni Advisory Council. Tune in as Jessica and John discuss the power of storytelling and how stories build trust, develop buy-in, and accelerate organizational change. Capturing the hearts and minds of busy stakeholders is paramount during change and transformation. To cut through the noise, John explains that leaders need to follow a formula to create a cohesive story, but first they need to be clear on why they do what they do – their mission and vision. To help clients find clarity, John will often ask, “Who would win from participating in this story, or using your product or service?” Once you get clarity on those things, says John, leaders can start to identify the stories that help people buy-in. Highlights from the conversation include: The importance of getting out of your comfort zone and learning new skills; How storytelling can help impacted stakeholders overcome fear, loss, shame, and uncertainty that is common during organizational change; and, The value of following a formula to create a structured story that resonates. If you would like to leverage storytelling to build trust, deepen relationships, and increase your level of influence in the workplace – do not miss this powerful episode! ☑️ To find John online, go to: https://www.johncsaunders.com/ ☑️ To follow John on LinkedIn: https://www.linkedin.com/in/jcs-optimizer/ ☑️To download the STICK formula worksheet: https://www.johncsaunders.com/storytelling

Using Storytelling to Become Persuasive With Carl Aveni https://podcasts.apple.com/na/podcast/using-storytelling-to-become-persuasive-with-carl/id1101679010?i=1000494433044 How to Use Storytelling to Become More Persuasive with Randy Ford https://podcasts.apple.com/ie/podcast/how-to-use-storytelling-to-become-more-persuasive-randy/id1101679010?i=1000524057666 Persuasive Storytelling- How to Tell The Perfect Story with Lynnae Brown https://podcasts.apple.com/gb/podcast/persuasive-storytelling-how-to-tell-the-perfect-story/id1101679010?i=1000381009371 Persuasive Presentations: Taking Your Storytelling to the Next Level with James Ontra https://podcasts.apple.com/ca/podcast/persuasive-presentations-taking-your-storytelling-to/id1101679010?i=1000546869770 How To Connect Through Stories With Shakeer Abdulla https://podcasts.apple.com/ca/podcast/how-we-can-connect-with-people-regardless-of/id1101679010?i=1000580391043 Contact ANI Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1

Using Storytelling to Become Persuasive With Carl Aveni https://podcasts.apple.com/na/podcast/using-storytelling-to-become-persuasive-with-carl/id1101679010?i=1000494433044 How to Use Storytelling to Become More Persuasive with Randy Ford https://podcasts.apple.com/ie/podcast/how-to-use-storytelling-to-become-more-persuasive-randy/id1101679010?i=1000524057666 Persuasive Storytelling- How to Tell The Perfect Story with Lynnae Brown https://podcasts.apple.com/gb/podcast/persuasive-storytelling-how-to-tell-the-perfect-story/id1101679010?i=1000381009371 Persuasive Presentations: Taking Your Storytelling to the Next Level with James Ontra https://podcasts.apple.com/ca/podcast/persuasive-presentations-taking-your-storytelling-to/id1101679010?i=1000546869770 How To Connect Through Stories With Shakeer Abdulla https://podcasts.apple.com/ca/podcast/how-we-can-connect-with-people-regardless-of/id1101679010?i=1000580391043 Contact ANI Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1

If you're a service based solopreneur, entrepreneur or independent professional, your brand is YOU. Your About Page will be critical to your online success. And yet, if you're like most business owners, you'll tell me the About Page is the most difficult page to write for your website.  That's because most people hate to talk about themselves. And business owners are people! It's easy to feel like you're boasting. It's common to wonder, “Will I come across as an obnoxious jerk?” The truth is, your About Page isn't about you.  Your About Page answers the client's question: Why should I hire you and not someone else?  You don't need to share your life story. You probably don't need to share your company's mission. But if you do, you need to create a context.  I'll show you exactly how to frame your story and avoid the most common mistakes of About Pages.  What you'll learn in this episode: What “likable” means to a prospective client (it's not the same as being a good friend) What story really matters when you write your About Page (and it's not your life story or origin story) Why most websites don't need a mission statement (and what to write instead) Resources: My course on finding your client's backstory - Click here My course on “Bragging 101” - How to find your personal brand by telling stories - Click here My course on “Write your About Page” - Click here Strategic Intensive - a 2 week sprint to overcome your biggest marketing challenge (which might be writing your About Page) - Click here. Free webinar recording - Write your About Page with Stories 

Today I interview Angela Naumann who is a content marketing coachWe discuss,Her story of going from selling lipsticks to finding her passion for storytellingHow storytelling can create trust and safety in your prospective clientsTips on how to make stories truly memorable so your readers remember youHow storytelling can help you be an authority, make real connections and make your content bingeableHow your "normal" can be  extraordinary to others.Angela Naumann, is a wife of 25 years, boy mom, amateur wine taster, and a 20+ year entrepreneur and master writing teacher, turned content marketing coach. She started her entrepreneurial journey selling pink lipsticks while putting herself through college. She continued to feed her entrepreneurial bug while building an education career, where she my passion for storytelling and teaching writing..When she first came online she followed the Bro-marketing method of getting clients. CRICKETS. Then one day she heard a short little blond from a stage in Vegas talk about the power of using stories to sell. Being a writing teacher by day, (at the time) it all clicked. She came home and started telling stories, and it worked. In the last 5 years, she has helped 50+, clients do fun things like... be visible, be remembered, and create bingeable content using the power of storytelling. All so they could double their client base, double their income, and leave the 9-5 grind for full-time coaching.Angelas Facebook Group:https://www.facebook.com/groups/confidentcoachesgroup/?ref=share_group_linkConnect with Jennifer, Your Business Therapist, to get more Clarity & Confidence in your Biz!Website: www.jenniferjakobsenlifecoaching.comInstagram: @jjakobsenlifecoachSchedule a Free Clarity Session to see if Jennifer can help you:  https://bit.ly/JJfree30Join my weekly Coffee Chat every Thursday at 12pm PST by signing up for free HERE.

Work With Me - 1-1 Coaching ⁠https://www.ashborland.com/ ⁠   FREE Mortgage Marketing Blueprint   ⁠https://free.ashborland.com/⁠

Welcome to The Real Estate Syndication Show, I'm your host Deana Berg,  today we journey into the world of transformative storytelling within the realm of real estate with our esteemed guest, Matt Ferguson.Prepare to be captivated as Matt shares his remarkable journey of reviving a deserted 1948 motor lodge in North Carolina. Discover how his love for mid-century mountain themes breathed new life into what is now the celebrated boutique hotel, Route 19, proving once and for all that strategic storytelling is both a lucrative investment strategy and a form of art.Matt and I will delve into the nuances of hospitality, the unparalleled effect of nuanced storytelling in real estate, and how this approach can vastly differentiate a property. With his rich background as a creative powerhouse at the Walt Disney Company and a chief innovation officer at Storyland Studios, Matt will illuminate how blending narrative and space can create unforgettable experiences and drive financial success.Furthermore, we'll uncover the symbiotic relationship between real estate and storytelling in not just transforming spaces but sparking significant social change. Join us as we discuss how Storyland Studios employs immersive experiences to support nonprofits, shining a light on major issues like human trafficking and poverty.And don't miss our discussion on the visionary Trillith Studios—how a film studio's philosophy of service and community can inspire filmmakers, residents, and beyond.So, if you're ready to break through the conventional mold and tap into the emotional core of real estate investment, this episode is for you. Let's explore the plot twists, character development, and settings that are reshaping the industry. If you've been inspired by Matt Ferguson's innovative approach to storytelling, especially in the realm of real estate and experiential design, and would like to discover how Storyland Studios can transform your next project into a compelling narrative experience, don't hesitate to reach out. Connect with Matt directly via email  mattf@storylandstudios.com to explore the possibilities and bring your story-driven visions to life. He's always eager to discuss new ideas and collaborations.VISIT OUR WEBSITEhttps://lifebridgecapital.com/Here are ways you can work with us here at Life Bridge Capital:⚡️START INVESTING TODAY: If you think that real estate syndication may be right for you, contact us today to learn more about our current investment opportunities: https://lifebridgecapital.com/investwithlbc⚡️Watch on YouTube: https://www.youtube.com/@TheRealEstateSyndicationShow

E61: Many entrepreneurs out there who are hustling to build their online presence often hit a roadblock in their creators journey.  Like, they're missing a trick that could change the game for them. Growing your audience? That's no walk in the park. So many creators end up feeling stuck.Today, host Yong-Soo (@YongSooChung) sits down with the amazing Parker Worth (@worth_parker), who went from being dead broke to launching a storytelling course that earned him an amazing $22,000! He shared invaluable tips and tricks that are guaranteed to skyrocket your approach to building your brand's story.On today's episode, you'll learn:- Art of Storytelling- Power of Personal Network- How to Use Storytelling for Business - How to Create Genuine Relationships OnlineTrust me, this episode is the real deal.***SPONSORS: Castmagic - Enjoy an exclusive 30% discount for your first 3 months with the code FOUNDERS30.GrowthJet - Work with a boutique third-party logistics provider (3PL) for your e-commerce brand that'll pick, pack, and ship your orders hassle-free.***EXCERPTS:Power of Storytelling: "So it's like this multicentral, multidimensional skill that not only applies to communication, but in business. It's in marketing. It's in education. It's literally everywhere and it's a skill that overlaps into everything." — Parker Worth (04:42)The Essence of Storytelling: "A story requires both a speaker and a listener, the storyteller and an audience."  — Yong-Soo Chung (23:02)*** LINKS: Episode 39 - $250 Million Dollars in Sales: Colin Chung's Copywriting Secrets RevealedParkerWorth.comJOIN: First Class Founders Premium MembershipDOWNLOAD: Hyper-Visuals For Our Episodes (Free)***FOLLOW / REVIEW:- Follow - Leave 5-star review***CONNECT W/ YONG-SOO:- X- Threads- LinkedIn- Newsletter***First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc. Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more. Episode you might like:Future of Newsletters with Tyler Denk, Founder & CEO at BeehiivFrom Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry...

“Every year I say I'm going to plan better. And it never happens.” “I make great plans. But I never seem to finish carrying them out.” “I'm a small business. My brand is ME…which means my planning is all about ME and what I'll do. All the planning advice seems geared to big business.” How many times have you said that? If these scenarios resonate, you're hardly alone.  Planning can seem like a useless exercise. We attend planning workshops, make notes on our calendars, match tasks to dates ...and then nothing happens. But as your business grows, you've probably been advised to get serious about planning. And yes, there IS a better way. In this episode, I share... ...3 reasons why most planning doesn't work (especially for small businesses) ...3 reasons why storytelling is a surprisingly useful planning tool  ...3 types of stories you can use for realistic planning (with examples) ...Why and how each type of story works  ...How to create a reward that will motivate you through the hard slog RESOURCES  The 12-Week Year by Brian Moran and Michael Lennington Strategic Intensive Consultation for planning your business 90 Days To Complete Your Next Big Thing Video Course: How to research your client's backstory (and understand their motivation)    If you liked this episode, don't forget to subscribe! Leave a rating and a review.    

How to communicate your value by telling a story. Stories make it possible to communicate your value without coming across as boastful, obnoxious or unbelievable. Your story won't just explain: your listeners will see themselves in the story and exclaim the words you're waiting for: “I want what they're having.” When your story works, you'll show how you deliver value. When a story falls flat, it's often because the storyteller skipped to the ending. Recently I've been seeing short overviews that are called “case studies” when they're not even fully developed stories. The storyteller presents the transformation as a “happily ever after” that was delivered by magic. In this episode of the Strategic Storytelling podcast, we're going to show exactly why you lose leads when you share an incomplete story. We'll walk through two examples to demonstrate how to set up your story for business growth. You've got the information; you just have to add it to your story What you'll learn in this episode: What's missing from a lot of stories you see in email campaigns Why you need to show your role as “the guide” to be credible  How to present a hero who will make your story more relatable  Pitfalls of stories that leave out key details Resources: The Strategic Intensive Consultation Ingredients of a Persuasive Story (video self-paced course) 3 common story mistakes (FREE)  

Today we welcome Jude Charles as our guest on The Designer Within podcast! Jude is a author, filmmaker, and consultant, but more so he is a powerful storyteller who especially loves partnering with us Interior Designers (thankfully!)Jude helps entrepreneurs make money by using the power of storytelling. I truly loved this conversation because I too understand and value the power of a story. I first heard of Jude after he created a beautiful docuseries for my friend, LuAnn Nigara. Check that out if you haven't yet, it's really really well done and insightful.In this episode, Jude share SO much value for all of us. Here's a bit of what you will hear in this fun and insightful episode:Jude's powerful story of how HE started in his career (hint: teachers rock!)How one AHA moment of near desperation changed the way he valued his workWhat's a story "hook" and how I'm going to add one to my simple Insta storiesHow to create your own story board (and a free download for you)After-Market Marketing: What it is and why you should do itThe importance of your story and why it's crucial to your successHow to overcome the fear of being on camera and sharing your storySpecific places to place your videos for all the eyeballs to see (some might surprise you)I promise you, you will leave this episode inspired and energized to develop and share your own story!MORE ABOUT JUDE:Instagram:   https://www.instagram.com/judecharles/ Website:   http://JudeCharles.co Download Jude's Freebie:  10 Storytelling Prompts for Interior Designers:https://judecharles.co/leadJude's Book, Dramatic Demonstration:  http://JudeCharles.co/book  Check out MY LINK HERE for a free 30 day trial to MyDoma Studio and organize your clients and projects the easy and efficient way!https://www.mydomastudio.com/john/ For all things John: www.johnmcclain.coFor more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZJOIN OUR DESIGNER WITHIN CLUB for all of the latest news, updates, and freebies! https://view.flodesk.com/pages/649dd053cac3e37f36e4a45eCHECK OUT MYDOMA STUDIO WITH A FREE 30 DAY TRIAL USING THIS LINK! https://www.mydomastudio.com/johnConnect With John!InstagramFacebookTik TokLinkedIn...

Dr. Emmanuel Probst, Global Lead, Brand Thought-Leadership at Ipsos and author of Assemblage - The Art and Science of Brand Transformation, discusses how to hone your stories to create a transformative brand. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

In this episode, Eric Holden shows us How to Use Storytelling & Comedy to Market Yourself in a quick discussion. The Goblin's Corner is a tabletop and storytelling podcast with the mission to help others embark on the wonderful journey of creating collaborative stories. Whether you're a newcomer to the world of TTRPGs, a gaming pro, or somewhere in between, you can be assured to learn something that will make your game more interesting, engaging, and most of all fun. Building a home-brewed world? Working within a module? We have you covered. Perhaps you are a player instead? We have interesting creation options as well as roleplaying techniques to get you into playing your character better and also working within a group of other players as well. DID YOU KNOW? AD Break: Grab all your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FAMOLOGY luxury lounge & sleepwear for the whole family⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Resources: Schedule a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠strategy meeting with Favour Obasi-ike today⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and let's get your marketing plan started correctly at your earliest convenience. Click ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more information ℹ️ More Resources: SEO Newsfeed: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Read our monthly newsletters to stay updated with SEO and marketing in 2023.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Listen to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠We Don't PLAY podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wedontplaypodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Favour Obasi-ike ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://zaap.bio/flaevbeatz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rate this Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ratethispodcast.com/wedontplay⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit our Official Website for your Digital Marketing & SEO needs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.playinc.online⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/wedontplay/message

If your posts are falling flat and not getting the engagement or sales you want, you're missing this key to marketing success: storytelling. I have 9 simple ways you can make storytelling your secret weapon to create fans and make more sales.

If you can learn how to teach through stories, then you're not only going to be one of the most interesting people in the room, but it's also going to enrich your content creation. Chris and I discuss the power of story and how to use it in your business. We illustrate why it's so important to be an engaging storyteller and share tips for how to craft a message that will keep your audience engaged.    IN THIS EPISODE, WE TALK ABOUT: Using storytelling as a networking superpower  Why you must develop your storytelling skills if you want to thrive and stand out in business  Simple ways to become a better storyteller  My eye-opening experience working with a writing coach    RESOURCES Thanks to Earth Echo for supporting the show! Go to shop.earthechofoods.com/loriharder or use code LORI for 15% off all Earth Echo products. Reserve your spot at this year's Elite Entrepreneur Mastermind at chrisharder.me/mastermind.   Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.    CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business   CONNECT WITH CHRIS Follow Chris: @chriswharder Visit Chris' Website: https://chrisharder.me  Listen to The Chris Harder Show