Podcasts about use storytelling

"If all you're trying to do is inform, you're not going to pull it off. You have to entertain your audience."Great presentations don't just share information—they create connection. As Apple's former Chief Evangelist and Canva's co-founder, Guy Kawasaki has spent decades helping people communicate ideas that inspire action. In this episode of Think Fast, Talk Smart, Kawasaki joins Matt Abrahams to share practical strategies for crafting compelling presentations, building better slide decks, and using storytelling to keep audiences engaged. From investor pitches to keynote speeches, he explains why the best communicators don't just inform—they captivate.Key Takeaways:Pitch to keep the conversation going. The goal of a pitch isn't to close the deal—it's to earn the next conversation.Keep it simple and audience-focused. Engage people with clear stories, concise visuals, and a message built around what they care about.Activity:Choose an idea, project, or product you frequently explain. Challenge yourself to describe it in 30 seconds, focusing only on the problem you solve and why it matters to your audience. Then ask someone if they can clearly explain it back to you. Revise your pitch until they can.Episode Reference Links:Guy KawasakiGuy's Book: Think RemarkableEp.82 It's Not About You: Why Effective Communicators Put Others FirstEp.47 Quick Thinks: How to Use Storytelling to Be a Better FounderConnect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:29) - Being a Great Evangelist (02:51) - Why Stories Move People (04:15) - Entertain Before You Inform (06:36) - The Goal of a Pitch (09:56) - Evolve Every Pitch (12:42) - The 10-20-30 Rule (15:57) - Better Slides, Better Presentations (16:39) - Lessons from Podcasting (18:09) - The Final Three Questions (22:20) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Most Work Platforms Help People Communicate.  Some help you organize, but Zoom turns conversations into outcomes. Try Zoom Mate today

Building a strong personal brand does not come from sharing more credentials, creating more content, or following another formula. Often, the most powerful way to stand out online is by learning how to tell the stories that reveal who you are, what you believe, and why your work matters. In this episode, Deanna sits down with Elizabeth Brett, a former NBC reporter turned storytelling coach, to discuss how health professionals and women business owners can use storytelling to build authority, deepen connection, and create content that feels more human in an AI-driven world. Elizabeth shares how to identify your North Star story, how to know what is safe and aligned to share, and why micro-stories may be more powerful than the traditional origin story. Tune in to hear: Why storytelling is one of the most powerful ways to build authority online How health professionals can identify the story that anchors their offer How to know whether you are sharing vulnerably or oversharing The importance of using your own internal compass when deciding what parts of your story to share Why your story should connect to the transformation your offer creates How to navigate stories that involve family members or other people Why many business owners are not telling enough stories or taking enough creative risks The difference between proving your authority and showing your authority through lived experience How to start seeing everyday moments as content and storytelling opportunities How to use AI as a tool to uncover stories without losing your authentic voice Why the traditional long-form origin story is becoming less effective The power of micro-stories and small human moments in building trust How dietitians and health professionals can talk about weight loss, confidence, or personal struggles with integrity How to strip away who you think you need to be and show up with more presence How to build a brand that feels honest, human, and deeply connected to the people you want to serve   Connect with Elizabeth: Website: https://www.elizabethsbrett.com Instagram: https://www.instagram.com/elizabethsbrett Learn more about Story Alchemy and Elizabeth's storytelling resources: https://www.elizabethsbrett.com   Connect with Deanna: Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

If you followed me for very long, you know that storytelling is a big part of my nonfiction work. Stories change a dry, boring, put-this-book-down read to an engaging, transformative experience for the reader.In this week's episode, I address a question from a listener about the differences between memoir and leadership genres and how personal narratives are used differently in each. Both have commonalities in how to use stories, such as enhancing core ideas without overshadowing them and being flexible with where to place stories to support thematic flow and reader connection.I also talk about how to balance the content in each genre and how much of a chapter could include personal stories—all with the audience in mind.Join me if you're interested in learning more about using stories to transform lessons into memorable experiences, keeping those readers reading and strengthening your book's impact.Follow me on:Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email hello@stacyennis.com or visit stacyennis.com/contact and fill out the form on the page.

Do you know why some authors struggle to market their books even when they have a powerful message?This week's guest expert is April Adams Pertuis, award-winning journalist, producer, and founder of Light Beamers. After conducting more than 10,000 interviews over a 30-year career, April has learned one truth most authors miss: storytelling is not separate from marketing. It is the marketing.In this eye-opening conversation, you'll discover how to use your personal stories to build trust, spark curiosity, and create stronger connections with readers. April also shares how AI can help uncover and organize your stories without replacing your authentic voice.If marketing your book feels forced, awkward, or exhausting, this episode may completely change the way you think about promoting your work.Key Takeaways: Storytelling makes marketing feel human. When you stop “selling” and start sharing meaningful stories, people pay attention.  Your “why” matters more than your pitch. Readers connect with the reason behind your book before they connect with the book itself.  AI can help uncover your stories. Used the right way, AI becomes a creative partner that helps you organize ideas and discover stories you may have forgotten.  Create a story bank. The best authors collect stories from their life, work, and experiences so they always have meaningful content to share.  Authenticity builds trust. Real stories, challenges, and lessons create deeper audience connection than polished marketing language ever will. Don't miss this episode if you want your marketing to feel more natural, more engaging, and far more effective. Tune in now!Here's how to connect with April:WebsiteFree gifts for listeners:Your Story Formula: www.lightbeamers.com/formulaYour Story Formula Quiz: www.lightbeamers.com/quizLinkedIn: www.linkedin.com/in/lightbeamersInstagram: www.instagram.com/lightbeamersFaceBook: www.facebook.com/apriladamstv*************************************************************************When Book Marketing Feels Overwhelming, Clarity Changes EverythingIf you know your book deserves more visibility, but marketing feels confusing or inconsistent, the Author Influencer Circle helps nonfiction authors build authority, attract opportunities, and market with confidence.Learn more about the Author Influencer Circle and turn your book into money making opportunities!*************************************************************************

Join Scott Bursey as he interviews Tony Ray Baker, a real estate expert and author, about leveraging storytelling, branding, AI, and strategic planning to scale influence and close more deals. Discover actionable insights on building a global brand, balancing content creation with sales, and using AI effectively.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Storytelling shapes decisions. We've all been affected by stories in one way or another because they carry emotion and move us to action. It makes sense that using narratives in business can provide the same deep connection with our customers.Today I am joined by Gavin McMahon, CEO and cofounder of fassforward, who has learned the power of storytelling. In our discussion, we cover the various storytelling genres and how they address different business needs—from motivating teams to building trust with customers. Stories create a deeper, more impactful communication that moves beyond mere facts, and as neurological evidence shows, the engagement they foster leads to motivation.Gavin McMahon helps companies shape strategy, leadership, and culture through storytelling. A former engineer who once built submarines, sports cars, and steel plants, Gavin discovered that even the best plans fail without the power of story. After earning an MBA in innovation, strategy, and information technology from the Institute Theseus in France, he shifted his focus from engineering to business transformation. He is the author of Story Business: Why Stories Rule the World and How They Can Reinvent Your Business.If you are interested in growing your business in a profound and impactful way, this insightful episode is for you.Get to know Gavin:WebsiteLinkedInBook recommendations:A Gentleman in Moscow: A Novel, by Amor TowlesGates of Fire: An Epic Novel of the Battle of Thermopylae, by Steven PressfieldFollow me on:Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email hello@stacyennis.com or visit stacyennis.com/contact and fill out the form on the page.

Work with me: https://fos.now/TTkEyLGet the Storytelling Growth Assessment here: https://fos.now/IGdgJxIn this video, I break down the psychology behind addictive storytelling, the five-line framework I use in my own business, and how to turn a single story into revenue without sounding salesy. I'll show you how to open curiosity loops that hold attention, move people from awareness to action, and connect your call to action so it feels inevitable instead of forced.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yBAMYLAlready doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/WTPXcCWant to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me:Website: https://bit.ly/4kHNanUTwitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:40 - Make Your Stories Addictive02:37 - Use Storytelling as Your Growth Engine04:43 - Your Story is Your Unfair Advantage07:17 - The Five-Line Story Framework10:02 - Turn Stories into Sales12:08 - The Content Waterfall System#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

A decade of viticulture education is right at your fingertips. Executive Director Beth Vukmanic interviews longtime host Craig MacMillan to celebrate ten years and 300 episodes of the Sustainable Winegrowing Podcast. Together, they reflect on some of Craig's most memorable interviews—from new discoveries in sour rot and space-to-farm technology, to using storytelling to sell more wine and tackling leadership transitions.  Resources:   17: New Discoveries about Sour Rot  129: The Efficient Vineyard Project  161: Use Storytelling to Sell More Wine  233: The Gap Between Space and Farm: Ground Truthing Satellite Data Models  239: Ford Pro Pilot – Trialing Electric Trucks in the Field  249: Making it Easier to Use Satellite Data in Agriculture  257: Understanding Winery Visitors – Increase Sales with your Messaging  268: How to Tackle Leadership Transitions Successfully  286: To Till or Not to Till: Impacts on Soil, Vines, and Vineyard Budgets  Craig Macmillan  Support the Podcast:  Make a Donation  Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education  Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings  SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards  Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year  Vineyard Team Membership - Connect with a community advancing sustainable winegrowing 

Comp plans are easy to talk about. Culture, leadership, growth? Not so much. And yet, it's the non-financial value that actually moves the needle when it comes to attracting aligned, long-term hires. In this episode of Recruiting Conversations, I give you a clear, five-part framework to define, communicate, and personalize your non-financial value, so you can win recruits who care about more than just the paycheck. Episode Breakdown [00:00] Setup – Why this question matters more than ever: "How do we communicate non-financial value effectively?" [01:00] Step 1: Define What Sets You Apart – You can't communicate what you haven't clearly named Leadership style Support and growth systems Culture behaviors Flexibility, autonomy, mentorship, development   [02:00] Step 2: Get Specific – Vague phrases like "we care about our people" don't land. Say what support actually looks like 30/60/90 onboarding? Weekly 1-on-1s? Leadership development tracks?   [03:00] Step 3: Lead With It Early – Don't wait for someone to ask about comp before you start talking about culture "Most of the people who join our team do it because of how we lead and help people grow"   [04:00] Step 4: Use Storytelling to Bring It to Life Tell the story of a team member who overcame something with your support Share how someone grew into a leadership role Let the recruit feel what it's like to be on your team   [05:00] Step 5: Personalize the Conversation – Ask questions like: What's missing in your current environment? What kind of leader brings out your best? Then connect what you offer directly to what they care about   [06:00] Bonus Step: Show, Don't Just Tell Invite recruits to team meetings Share a behind-the-scenes video Let them talk to a current team member Create a simple tour of your onboarding process   Key Takeaways Vague Language Doesn't Attract Top Talent – Define your values, support systems, and culture in specific, shareable language Recruits Don't Buy Features. They Buy Feelings – Use story to make the value real and relatable Don't Wait for the Comp Question to Show Value – Lead with your differentiators Personalization Wins Trust – Listen first, then highlight what matters to them Experience Builds Belief – Let them see and feel your culture before they say yes Your team's culture and leadership style may be the best-kept secret in your recruiting strategy. Let's change that. Lead with the value that actually keeps people, and you'll attract the right ones every time.

In this episode, I sit down with Deevo Tindall to talk about what brand really means beyond logos and colors. We unpack how lived experience shapes positioning, why every touchpoint matters, and how clarity helps attract the right clients while naturally repelling the wrong ones. This is a grounded conversation about building trust through consistency, not hype.We also dig into origin stories, values, and the problem your business exists to solve. Deevo walks through how to turn personal experience into a clear, compelling message and why your brand should feel aligned everywhere it shows up. If you want your marketing to feel more natural and believable, this conversation will give you a strong place to start.Deevo Tindall's Website: The Brand StorytellerSend us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing! Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

How to Use Storytelling to Attract Clients (Without the Sales Pitch) If you want people binging your content and actually connecting with you, there's one skill you need to master: storytelling. In this episode, I'm breaking down exactly why stories matter for your business, the three types of stories every business owner needs, and how to structure your stories so they're memorable and magnetic. In this episode: Why storytelling is the secret to building a personal brand people remember The psychology behind why stories convert better than tips The 3 story types you need: origin, client transformation, and everyday identity How to structure your stories for maximum impact Real examples of how my story attracts ideal clients Links: Apply for the Amplify Accelerator Follow me on Instagram Need to get the foundations in place? Join Brand Builders Academy  

Today, we're focusing on what podcasters can learn from shows that break the mold and still manage to form deep connections with their audience. Jonathan Howard continues our Obsession-Worthy Podcast series with a look at "Everything Is Alive," a show that turns simple ideas into emotionally charged, memorable storytelling. We explore how a strong creative constraint can open new doors and why unexpected formats can be effective when rooted in intention. We also weigh in on sound shaping emotion and creating space for humanity in any format, even the most unconventional ones. Episode Highlights:[04:10] Upcoming Podcast Evaluations  [05:43] Creating Jingles with AI  [13:08] Obsession Worthy Podcast: Everything is Alive  [23:27] The Impact of Music in Storytelling  [24:52] Accents and Character Choices  [28:07] Relating to Universal Human Experiences  [35:13] Breaking the Rules of Traditional Interviews  [42:03] Enhancing Listener Connection  [44:54] Creative Risks and Intentional Storytelling  Links & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠The Silent Partner with Dominic Lawson & Sid Meadows: www.sidmeadows.com/episode143Everything is Alive: www.everythingisalive.comTo Have Your Podcast Considered For Evaluation, Please Complete This Form: https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45UPreview of our Upcoming Evaluation Carefree Highway Revisited: https://www.podbean.com/ea/pb-j6vtj-1961b14Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to the podcasting community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: ⁠https://youtube.com/@marcronick⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

“A message map is the most underutilized resource for marketers.” — David EbnerWhat if the reason your marketing isn't working has nothing to do with the content itself, but everything to do with the foundation it's built on?In this episode, Rain sits down with David Ebner, founder of Content Workshop and one of the clearest voices in content strategy, to unpack why most brand storytelling falls flat. They explore the concept of the message map, how to build a storytelling system that scales, and why trust is the most important marketing metric you're probably not tracking.David also opens up about how his background in creative writing fuels his approach to business storytelling, what metrics actually matter, and how emotion creates longevity in brand relationships.Whether you're a solopreneur or scaling a team, this episode will challenge the way you think about content and give you a smarter path forward.In this episode, you will learn to:Apply the power of a message map to bring structure and purpose to your contentUse storytelling as a system, not just a one-off tacticRethink your marketing metrics and focus on what truly builds trustLeverage long-form cornerstone content to fuel your daily outputAvoid burnout by shifting from production obsession to strategic clarityFollow David on:LinkedInor visit the Content Workshop website, HERE!And for more storytelling tips and tricks,Visit rainbennett.com or thestorytellinglabpodcast.comFollow on TikTok @rainbennett.storyellerFollow on Twitter @rainbennettFollow on Instagram @rainbennettFollow on Facebook @thestorytellinglab Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

What if your brand looked like the real you—not the polished, people-pleasing version you think you “should” be? In this episode of Communication Queen, host Kimberly Spencer sits down with branding badass Rachel Lee, the designer who “speaks fluently in pixels, fonts, and colors,” to unpack what it actually takes to create a visual brand that feels like your soul in 4K. Together, they dive into why so many entrepreneurs feel a 25–50% disconnect between who they are on Zoom and who they appear to be online, and how that gap quietly erodes trust, magnetism, and money. Rachel breaks down her process for translating a client's quirks, stories, and “weird friend-only facts” into bold, intentional visuals that build instant connection—especially in an era where AI-generated everything is flooding the feed. You'll hear Rachel share vulnerably about navigating business with debt, declaring bankruptcy, and realizing that the very things she was most insecure about—her baby face, her big joy, her “too much” energy—were actually her most powerful brand assets. If you've ever looked at your website or socials and thought, “This is… fine, but it's not really me,” this episode will give you the permission and strategy to change that. Tune in to learn how to humanize your brand, build real relationships through your content, and show up online like the queen you actually are.

Watch This NEXT: https://youtu.be/FA8kGL3JXx8Apply to Work with Voics: https://www.voics.co/schedule-youtubeJoin Aura: https://www.aura-app.ai/(00:00) Why Your Content Isn't Bringing Clients  (00:32) How Copying Creators Kills Your Brand  (02:54) Use Personality to Build Loyal Followers  (04:14) How to Sell Yourself, Not Just Your Service  (06:08) Build Your Brand Using the Creative Brief  (09:49) Turn Life Experiences Into Content Ideas  (11:16) Define Your Core Values and Brand Voice  (16:22) Staying Authentic  (18:28) Build Your Brand Before Building Your Offer  (20:38) How to Use Market Research to Get Clients  (22:36) The GAP Framework for Content That Converts  (24:38) Leverage Trends to Grow Your Audience  (26:35) Create Authority Content That Builds Trust  (30:00) Use Storytelling to Sell More Effectively  (31:24) Connect With Audiences Through Emotion  (33:40) Practical Steps to Package Your Content  (47:36) How to Get Clients With a Small Audience  (56:50) The Content-to-Client Funnel Strategy  (58:01) Scaling Organic Content With Paid AdsSupport the show

I chat with Trang Nova, a speaking coach, storyteller, and founder, about one of the most powerful tools in your business toolkit: storytelling.In our conversation, she walks us behind the scenes of her own daily routines, shares her journey from a shy immigrant kid to TEDx speaker, and gives actionable tips for transforming your stories into marketing, content, and connection.If you've ever felt stuck trying to sound “real” in your posts, stressed about how much backstory to share, or unsure where to drop a story in your emails/website, you're going to love this episode.We discuss:How your morning routine is non-negotiableUsing storytelling to build trust, curiosity, and emotional connectionHow to convert a bland summary into a compelling storyStarting lessons with a story, whether in emails, social media, workshops, or pages on your websiteABOUT TRANG:Trang Nova is a speaking coach for entrepreneurs who want to speak with confident authority so they can be recognised as visible leaders in their businesses and on stages. Through Trang's lifelong journey from being a withdrawn introvert to now being featured on global platforms like TEDx and Medium, she realised that speaking is a skill that can be mastered by anyone, not just those to whom it comes naturally. So now, she is on a mission to help others harness the power of their voice. Trang believes that when more visionaries speak up, then more leaders will successfully fulfil their potential and lead powerful movements to make this world better for us all and future generations. When she's not on stage or coaching others, you'll probably find her hiking on a mountain somewhere, giving her dogs forced cuddles, or stuffing her face with ice cream!CONNECT WITH TRANG:Instagram: https://www.instagram.com/trang_nova/LinkedIn: https://www.linkedin.com/in/trang-nova-a887aba0/Website: https://www.trangnova.comPodcast: https://open.spotify.com/show/60IpvCPgc4amSdwhcatUpm?si=6ae13a26e03f4f37Email: trang@trangnova.comWatch on YouTube: https://youtu.be/Q8DjUze63IARead on the Blog: https://whitedeer.com.au/ep234/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

D.O. unpacks the powerful connection between sales and storytelling. He breaks down four essential tactics every salesperson should use to capture attention, deliver value, and make their message memorable—whether one-on-one or to a packed audience. He shares how incorporating key phrases, strategic pauses, and deeper storytelling can help mortgage professionals, real estate agents, and anyone in sales build trust, drive engagement, and ultimately win more business.

‍ * New * Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. Click here now to access the tool > ‍ How to Use Storytelling to Build Trust and Connect with Your Dream Clients Have you ever wanted to use more storytelling in your business and marketing, but weren't sure where to start.  ‍ Or perhaps you struggled to strike the right balance between compelling stories and oversharing? ‍ For many business owners, storytelling feels like a mystery. You know it can help you connect more deeply with your audience, but how do you do it well? And how do you find the right stories? ‍ The truth is, stories don't just explain what you do. They show people why you do it — and that's what builds trust, relatability, and resonance. ‍ So this week in The Brilliant Business Book Festival, I was delighted to speak with Susan Payton, author of The Business of Stories. ‍ Her approach is refreshingly simple: storytelling doesn't mean baring your soul or making yourself the hero. It means finding the gift in your experiences and sharing it in a way that helps others. ‍ Susan shows us that stories aren't about performance. They're about connection — letting your audience see your motivation, your values, and the heart behind your work. And she shared exactly how to get started. ‍ ‍ Prefer to WATCH instead of read? https://www.youtube.com/@melittacampbell ‍ ‍ ‍ “One story, one message, one call to action — that's what people connect with.” – Susan Payton, The Business of Stories ‍ Why Stories Build Trust When you share a story, people don't just learn what you do, they understand why you do it. That sense of motivation builds trust in a way that polished marketing copy never can. Susan has seen this first-hand: when she shared her story with a group of 1,500 women, she gained more paying clients in six weeks than in the entire year before. The difference? She let people see the passion behind her work. ‍ ‍ Keeping Stories Simple and Relatable Susan warns that many people try to tell too much at once. The secret is to keep it simple: one story, one message, one call to action. ‍ Relatability doesn't come from endless details. It comes from clarity around how you were thinking and feeling in the moment. That's what your audience connects with, as they can relate that to their own experiences.  ‍ ‍ “Stories don't need to be dramatic to make an impact. Instead of asking: ‘Do I have a story?', the better question is: ‘Which story will serve my audience today?'” – Susan Payton, The Business of Stories ‍ ‍ ‍ Finding Stories Everywhere One of Susan's favourite reminders is that stories are all around us. And they don't need to be dramatic to make an impact. In fact, often it's the simple tales of our everyday life that are the most relatable. ‍ You could share a story that relates to: A moment from your childhood A client's journey Something you saw on TV Or even a lesson from everyday family life The question is not “do I have a story?” but “which story will serve my audience today?” ‍ A Favourite Story: The Gift Box Stall Susan shared the story of a small craft stall she came across in Salisbury. Their sign read: “It only takes a moment to create a moment.” ‍ The couple explained how small acts of kindness: cups of tea, hugs and kind words, had carried them through tough times. And how that prompted them to create their gift box business, making it easy for more people to share a moment of kindness.  ‍ Their story touched Susan, and she still remembers it - and shares it with others - to this day. Her example highlights how we don't remember polished pitches. We remember stories that move us and we pass them on for years. ‍ ‍ Rewriting the Stories in Your Head The biggest barrier to storytelling often isn't finding stories or deciding which ones to share and when. It's the unhelpful stories we tell ourselves: “What if people judge me?” “What if they think I'm attention-seeking?” “What if I say the wrong thing?” Susan shared how she overcame a crippling fear of public speaking by reframing it: it wasn't about her. It was about the people who might need her message. ‍ Tweet: “Your story isn't about you. It's for the people you're here to help.” – Susan Payton, The Business of Stories Making Your Story Work for Your Audience Susan also reminds us that stories have to be purposeful. Whether you're writing an “About Me” page, crafting a keynote talk or simply posting on LinkedIn, your story needs to point back to the audience. ‍ It's not about being the hero. It's about positioning yourself as the guide, the right person to help your dream client take the next step. ‍ Final Thought to Reflect On You don't need a dramatic backstory to make an impact. Often, it's the everyday stories — the small lessons, the simple shifts — that resonate the most. ‍ So, what ordinary story could you share today that might spark connection, trust or action in your audience? ‍ Want to explore what this could look like for you? ‍Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. Working with Melitta >  ‍ ‍ About Susan When Susan told her ‘ordinary' story to 1,500 business owners, back in 2015, the response ‍ from people who resonated with it and felt connected to her as a result of hearing it, blew her away! ‍ In fact, that moment completely changed her business - and her life. ‍ Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosts the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. ‍ Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. ‍ Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. ‍ In a world where it's getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. ‍ Read Susan's Book: The Business of Stories ‍ Connect with Susan Website    LinkedIn ‍ About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl's Guide to Networking and founder of the Dream Clients Club. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here ‍ ‍ Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. Click here now to access Valora > ‍ ‍ You May Also Enjoy... How to Raise Your  Visibility on LinkedIn Get a PhD in You: A Course in Miraculous Self-Discovery The Go-Giver: A Little Story About a Powerful Business Idea The Common Path To Uncommon Success More Heart, Less Hustle The Introverted Leader: Building on Your Quiet Strength ‍ > More Podcast Episodes ‍

Most reps default to reporting. They rattle off stats, features, and numbers, but the best sellers know how to tell a story that sticks.In this episode, Danny Fontaine and Leslie Douglas broke down why storytelling is more persuasive than reporting and how it impacts every part of the sales process.From prospecting to objection handling, you'll learn how to use narrative structure, emotional connection, and proven frameworks to earn trust and inspire action.If you want your messaging to land and your buyers to remember you, this is the show to watch.You'll Learn:The difference between storytelling and reportingSimple frameworks to build stories that drive trust and urgencyReal examples of how storytelling improves prospecting, discovery, and closingThe Speakers: James Buckley, Leslie Douglas, and Danny FontaineIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Gong and StoryPath

LEAVE A REVIEW if you liked this episode!!Let's Connect On Social Media!youtube.com/anthonyvicinotwitter.com/anthonyvicinoinstagram.com/theanthonyvicinohttps://anthonyvicino.comJoin an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus.www.beyondtheapex.com

  Have you ever asked yourself? Do I give my children room to make decisions and mistakes, or do I try to control outcomes too tightly? How often am I sitting down with my kids and really listening to their perspective instead of just telling them what to do? Am I open about my struggles as a parent and willing to admit when I don't have all the answers? Navigating the relationship between father and son is never straightforward, especially as your child grows into a young adult. On this episode of The Dad Edge Podcast, Larry Hagner welcomes his son Ethan for a candid discussion about the so-called "friendship gap"—that elusive space between being too much of a friend and not enough of a parent. Larry and Ethan get real about their own family dynamics, sharing personal stories of where things clicked—and where they missed the mark. From lecture-based parenting in elementary school to establishing new routines as Ethan enters adulthood, they explore the effects of too much leniency or authority, and the importance of clear communication, shared expectations, and accountability. Whether you're raising toddlers or about to launch your kids into the world, this episode is packed with relatable, actionable insights on fostering a deeper father-child bond—while still preparing your kids for the real world. Stick around for honest reflections, a few laughs, and tips that will help any dad walk the fine line between being a guide, a leader… and a friend. Become the best husband you can: https://bit.ly/deamarriageyoutube In this vital conversation, we dig into: Balance Structure and Connection: Avoid leaning too hard into “just being friends” or being purely authoritarian. Kids crave both boundaries and genuine connection. Use Storytelling and Curiosity: When tough conversations arise, share your personal stories and ask thoughtful questions to guide your child's own critical thinking—instead of falling into lecture mode. Create a Supportive Environment: Physical order (like a clean room or set routines) supports mental clarity and well-being; maintain structure even during transitions to help kids thrive. This episode is packed with relatable, actionable insights on fostering a deeper father-child bond—while still preparing your kids for the real world. Here's what research and observation highlight about family emotional connection: children who reported having both warmth and structure from their fathers had a 30% higher chance of reporting positive life satisfaction and emotional regulation in adulthood compared to those who experienced only discipline or only friendship. Studies show that 67% of adolescents report they “completely tune out” or “stop listening” during long lectures from parents, favoring concise, two-way conversations instead. Studies show that 70% of young adults feel unprepared for the practical aspects of adulthood, while 59% of parents report feeling “uncertain” about how to best guide their children through these years 1stphorm.com/dadedge thedadedge.com/alliance  https://www.instagram.com/reel/DKmhchXA95H/?igsh=bHcybXFlNHFwYmhl  

In this episode of the Contractor Growth Network podcast, Aaron Horner breaks down why most contractors get “About Us” pages and testimonials totally wrong. Aaron explains the difference between real storytelling and a random list of facts, how to make your client the hero of the narrative, and how strategic storytelling can attract high-end clients, justify premium pricing, and set you apart from every “average contractor” in your market.

Full Circle Entrepreneurship Weekly "Email" Diary Series #1When things don't go according to plan, we, as the CEOs of our businesses, get to choose which path to take. Do we keep pushing forward according to the original plan, do we make some changes, or do we scrap it all?Past me (a few years ago) would typically push forward with the original plan as much as I possibly could. It's kind of what we've been taught by society: hustle and do all the things. (And honestly, I believe there is a time and place for it - like if you're just changing plans out of lack of confidence, avoidance, and procrastination. There is a certain momentum that comes through implementation.)But present me is choosing to create more space in the plan.----------This week I'm trying something new. I hesitate to call it “new” because it's been brewing in my brain for years, but it is the first time (I think) I've actually implemented it. I've recorded this week's email as a video, because I feel like I can share myself and my thoughts easier that way… and I feel less pressure to be “perfect” when it's just us talking like a conversation than in an email like this.----------Upcoming EventsJuly 7-11: Q3 Kick Start Focus Week (aka, Get S**t Done Week)Kick start Q3 with aligned, intentional momentum that sets you on the right path toward your goals for the quarter. Enter the week with goals and leave with key tasks checked off, systems humming, and momentum locked in.This is an event open to all members of the Aligned Entrepreneur's Hive. Don't have your quarterly goals mapped out? Don't worry! The Q3 Quarterly Review drops inside the Hive on June 29 (so you can have Q3 mapped out prior to the Focus Week starting). Broken into 4 parts, it guides you through your quarterly reflection, assessment, intentions, and plans.Join the Hive for $27 July 13-19: Q3 Creativity Burst Design ChallengeInfuse your business with a burst of creative energy and at least 7 new design ideas through a week of unique prompts and my signature Creative Thought Journey Process.This is an event open to all members of Pattern Design Circle.Join Pattern Design Circle for $9TBD: How to Use Storytelling when Marketing Your Pattern DesignsThis is a free 3-day challenge coming to you soon! I'll dive into why storytelling is so powerful and valuable in your marketing, provide a plethora of story examples, and help you outline key stories that you can tell for your knit or crochet designs.More info on the BTS of this event in the video :)----------Words of Wisdom:Change is inevitable.It can feel scary. It can feel hard. It can feel uncertain.But over time, things will always change. Your preferences, your priorities, your routines, your structure, your marketing. It all changes.It's meant to change.Don't resist it. Instead, lean into what fits you now, and it will lead you into deeper alignment.----------Weekly Motivation:Send a Fan Mail Message!If you've found this episode helpful or inspiring, feel free to support the podcast via Ko-fi

In this episode, we're diving into one of the most powerful branding tools you already have—your personal stories. If you've ever wondered what to post or felt like your content just isn't landing, this one's for you. You'll learn how to build a story bank, connect more deeply with your audience, and stop overthinking your content. Because people don't buy services—they buy stories.Key Takeaways:You don't need a dramatic backstory to be impactful—relatable wins and struggles are what connect.Storytelling builds trust and makes your brand more memorable.Use everyday moments to reflect your values, lessons, and client transformations.Start building a story bank of 10 real-life experiences you can pull from anytime.Use AI to turn your stories into shareable content without losing your voice.The more you share your story, the more connection and conversions you'll create. Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

LEAVE A REVIEW if you liked this episode!! Let's Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Bobby speaks to Sarah Bird about her new book 'Nail Your Narrative: How to Use Storytelling to Reinvent Your Career in Midlife'.

We're taking a short break while we work on our new season, but in the meantime, we've got a special encore episode from our archives with Unity Stoakes, President & Co-founder of StartUp Health, to discuss the power of branding and storytelling. In this insightful conversation, you'll learn: The importance of a strong brand identity for startups Lessons learned from building StartUp Health's brand that has become synonymous with health innovation How to leverage media and storytelling to amplify your message The benefits of our Health Moonshot Community Membership program This episode is a must-listen for any founder looking to build a successful and impactful healthcare company. Tune in now and gain valuable insights from a seasoned entrepreneur and storyteller. Stay tuned, and we'll be back soon with more fresh content!   Are you ready to tell YOUR story? Members of our Health Moonshot Communities are leading startups with breakthrough technology-driven solutions for the world's biggest health challenges. Exposure in StartUp Health Media to our global audience of investors and partners – including our podcast, newsletters, magazine, and YouTube channel – is a benefit of our Health Moonshot Community Membership. To schedule a call and see if you qualify to join and increase brand awareness through our multi-media storytelling efforts, submit our three-minute application. If you're mission-driven, collaborative, and ready to contribute as much as you gain, you might be the perfect fit. » Learn more and apply today. Want more content like this? Sign up for StartUp Health Insider™ to get funding insights, news, and special updates delivered to your inbox.

Welcome to the Grow Your Biz without Social virtual event (April 14-18). Once talks are released, they will be available through April 20 on the podcast. New talks released each day throughout the event! Need to register still or want to share with a friend? (lots of goodies included in the event!)

London : Los Angeles (LO:LA) explains how creativity fuels success in brand management. From strategic storytelling to bold tactical decisions, LO:LA tells you how companies can go from market newcomers to household names with the right brand management team. Learn more at https://www.thelolaagency.com/post/the-power-of-brand-management-unleashing-creativity-to-drive-business-success London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website: https://www.thelolaagency.com

If you're tired of sending emails that get ignored, you're not alone. The inbox is a battlefield, and grabbing attention is harder than ever. But what if there was a simple trick that could make people want to open your emails? And not just open them - read them, click on them, and actually buy from them?The secret? Storytelling.Yes, using stories in your emails can boost open rates by 22% and increase click-through rates by up to 37%. The best part? You don't need to be a professional writer or a natural-born storyteller.In this article, I'll show you exactly how to use storytelling in your emails, even if you think you have no stories to tell.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what...

John Neral is an executive and career transition coach who helps mid-career professionals find a job they love or learn to love the job they have. He is also an author, speaker, and host of The Mid-Career GPS Podcast. When he's not working, John is a professional bowler who continues to compete on the PBA Regional Tour.In today's episode of Smashing the Plateau, you will learn the importance of storytelling and stability for career advancement in a rapidly evolving job market.John and I discuss:* The current challenges facing mid-career professionals [02:05]* Why stability is a primary concern in today's economy [04:48]* The importance of telling your story effectively [06:30]* How to use evidence-based metrics to demonstrate your value [08:15]* Techniques for keeping interviewers engaged [11:10]* Strategies for leveraging your network effectively [14:20]* The significance of personal boundaries for professional well-being [17:35]Learn more about John at:LinkedIn - https://www.linkedin.com/in/johnneral/YouTube - https://www.youtube.com/@johnneralcoachingInstagram - https://instagram.com/johnneralcoaching Thank you to our sponsor: The Smashing the Plateau Community Join us now for exclusive access to carefully curated, concise strategies from our podcast experts – take the first step toward your success with just one click!

How to captivate an audience and make your message stick.Pitches and presentations don't fall flat because speakers aren't prepared. For Guy Kawasaki, it's because speakers miss the point. “If all you're trying to do is inform, you're not going to pull it off. You have to entertain your audience.”A renowned author, speaker, and entrepreneur, Kawasaki knows that the point of great storytelling isn't about information, it's about emotion. “Too many speakers think, ‘I need to inform my audience. I need to get my story across,'” he says. But throughout his career, formerly as Chief Evangelist at Apple and now co-founder of Canva, he's shown how successful communication is about captivating audiences, not conveying facts. “If you entertain people, you have a chance of informing them.”In this episode of Think Fast, Talk Smart, Kawasaki joins Matt Abrahams to explore practical strategies for building decks, structuring presentations, and tips for keeping audiences engaged. From investor pitches to keynote presentations, these strategies help create effective storytelling — in business and beyond.Episode Reference Links:Guy KawasakiGuy's Book: Think RemarkableEp.82 It's Not About You: Why Effective Communicators Put Others FirstEp.47 Quick Thinks: How to Use Storytelling to Be a Better Founder  Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:50) - The Key to Great Storytelling (03:38) - The Purpose of a Pitch (07:23) - How to Structure a Pitch Effectively (08:55) - The 10-20-30 Rule for Slide Presentations (12:21) - Using Images vs. Text in Presentations (13:02) - Lessons from Podcasting (14:33) - The Final Three Questions (18:43) - Conclusion ********Become a Faster Smarter Supporter by joining TFTS Premium.

I have used stories in leadership for some time now and have found them to be such a powerful way to engage people as well as a means to appeal to people's heads and hearts. Years ago, I started studying how other speakers I followed used stories and I took notes.   As I've learned more about the power of storytelling from a theoretical perspective, so much has clicked for me in terms of how to use storytelling as a leadership tool and strategy. There is no doubt that stories drive authentic leadership, allowing you to humanize yourself and display vulnerability in front of those you lead. This can be pivotal in building trusting relationships. If you're looking to build trust, cultivate vulnerability, and build team relationships on a foundation of psychological safety, start telling stories.  Daniel Coyle, author of The Culture Code, reminds those leading others through change, “Stories are not just stories; they are the best invention ever created for delivering mental models that drive behavior.” In the vulnerable space of a story is an opportunity to create a connection. Connections pave the way for relationships. Relationships become the platform for which we can show our full range of humanity and hold space for other's full range of humanity. Stories can be used to inspire, motivate, build trust & rapport, model humanity, humility, vulnerability, imperfection, instruct, demonstrate, teach, mentor, celebrate, and advance organizational culture.  I often have the opportunity to teach leaders how to use stories during leadership training I facilitate. It is one of my favorite activities to facilitate and to observe. Most leaders walk away feeling a sense of lightness in their leadership they couldn't previously find. For many, this lightness is a gratitude for the permission to share parts of themselves that are imperfect, goofy, messy, soft, sensitive, joyful, and playful.   In this episode, we will talk through how to use stories, as well as tips for telling impactful stories.   Links mentioned: Book: The Culture Code by Daniel Coyle Check out my other podcast: The Shameless Mom Academy Learn about my speaking, training, and coaching: saradean.com Connect with me on LinkedIn: saradean.com/linkedin We love the sponsors that make this show possible! You can always find all the special deals and codes for all our current sponsors on our website: https://shamelessleadership.com/sponsor Interested in becoming a sponsor of the Shameless Mom Academy? Email our sales team at sales@adalystmedia.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I dive deep into the power of storytelling and how it can transform your content engagement. Forget dry tutorials – storytelling captivates your audience, increases watch time, and helps you stand out in a crowded space. I share actionable frameworks, like the “problem-agitate-solution” and “four C's” structures, to help you craft stories that connect emotionally and leave your audience wanting more. You'll also learn how to use AI tools like ChatGPT to brainstorm ideas, gather B-roll to enhance visuals, and film with creative angles for maximum impact.In this episode, we discuss:[00:03] Introduction: Why storytelling is the key to skyrocketing engagement.[01:26] What storytelling means: Turning ideas, challenges, or processes into captivating narratives.[04:18] Why your interests matter: How to transform everyday experiences into engaging content.[06:13] Avoiding the “and then” trap and using “buts” to add jeopardy, obstacles, and surprises.[09:30] Examples of story structures: Starting in the middle, showing a process, or outlining a journey.[12:27] How to add obstacles and limitations to make stories more compelling.[16:09] Using ChatGPT as a muse to generate creative and dynamic story ideas.[18:35] The four C's framework: Context, conflict, climax, and closure.[21:30] Problem-agitate-solution: A proven structure for turning pain points into engaging stories.[24:21] Filming tips: POV formats, creative angles, and B-roll for visually rich storytelling.[28:37] How to produce stories efficiently: Writing, filming, and adding visuals for a polished result.[29:35] Story length: Why 40-60 seconds is the sweet spot for higher engagement.-------Thanks for listening! Here's what you need to do next

Margaret Fontana Media Podcast - I wanted to take some time today to reflect on this past year, talk about setting goals for the new year, and share a little practice that's helped me stay focused and positive—something I call The Good List. So, grab a coffee, tea, or your favorite notebook, and let's dive into this final episode of the year. The Power of The Good List -- The Good List is something I started doing this year, and it's been a game changer for my mindset and productivity. More on Margaret Fontana Media Podcast: The Margaret Fontana Media podcast launched in 2017. Episodes feature media professional Margaret Fontana covering topics from media, marketing, public relations, film, production, business, lifestyle, nonprofit, education, culture, arts and more. She features guests from the entertainment, design, lifestyle, style, culinary, cultural, wellness, business, & media industries.

Narcissists use storytelling to manipulate you and to confess to you. Watch out when narcissists tell you a story because they could be trying to tell you something deeper or to control the narrative. What's going on beautiful people, if the is your first time seeing my face or hearing my voice, my name is Lee and I am a self aware narcissist. I have narcissistic personality disorder ( NPD ) and I've been in therapy for my personality disorder since 2017 and it has definitely changed my life because without it, I would have lost everything. The point of these videos is to help bring awareness from the other side of the narcissistic *buse spectrum. All my videos give perspective on why many narcissists do what they do and the possible different reasons behind them. The victims get validation and the Narcissists get to see that you can get help and that you are not alone Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.mentalhealness.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Courses/Groups - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://courses.mentalhealness.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 1 on 1's and all my links - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.page/mentalhealness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Self Love Journal - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://a.co/d/70L3zKb⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Remember, It's not your fault - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://a.co/d/2WNtdKJ ⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/mentalhealness/support

Join TFTS Premium - Launching this weekMake your message memorable.“Immediately forgettable” — that's how Matthew Dicks describes most of the business communication that he encounters. If you want to be remembered, he says, it's time to tell stories.A veteran elementary school teacher, storytelling coach, and best-selling author, Dicks knows how the right narrative can transform mundane messages into stories that stick. In his book, Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling, he explores how to capture and hold an audience's attention, which is particularly critical for business leaders. "When we tell a story about a product or service, the people we work with, our company, we become memorable and interesting and entertaining in a way that doesn't happen very often in business," he says.In this episode of Think Fast, Talk Smart, Dicks and host Matt Abrahams discuss practical techniques for crafting compelling narratives, from setting a scene to creating suspense. “Don't build a building. Don't buy a machine,” he says. Becoming a better storyteller is one of the most effective ways to level up. “It's a crazy thing for businesses,” he says.Episode Reference Links:Matthew DicksMatthew's Book: Storyworthy Ep.50 Telling Good Stories: How to Use the Elements of Narrative to Keep Listeners EngagedEp.47 Quick Thinks: How to Use Storytelling to Be a Better Founder  Connect:Email Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:01) - Why Storytelling Matters in Business (03:37) - The Essence of a Good Story (05:38) - Become a Better Storyteller (07:18) - Using Suspense in Stories (09:24) - Suspense in Business Communication (11:26) - Structuring Stories Like Scenes (13:35) - Relating Stories to Life (16:02) - Homework for Life (18:42) - Storytelling Delivery (19:49) - The Final Three Questions (23:54) - Conclusion

In this episode, we explore ways to use storytelling to market your side hustle or small business, and make it stand out with customers. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.substack.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

In this revealing episode, Lauren Brollier Newton, host of The Abundant Coach, addresses the most common mistakes coaches make when marketing their services. She explores the importance of focusing on the result rather than the process, choosing the right marketing path, and mastering the art of storytelling to create connections. Lauren also discusses how to effectively work with independent contractors and avoid giving up on proven marketing methods too early. Packed with real-world insights and relatable examples, this episode is a must-listen for any coach who wants to refine their marketing approach, boost client attraction, and avoid costly pitfalls. Join Lauren as she shares the top missteps and practical solutions for a more impactful, aligned marketing strategy.Practical Marketing Takeaways for CoachesThroughout the episode, Lauren provides practical, easy-to-implement strategies for coaches to avoid these marketing mistakes. She encourages listeners to focus on client results, master a single marketing channel, clearly communicate their vision, be persistent with proven methods, and embrace storytelling in their marketing efforts.Kay TakeawaysSell the Result, Not the Process: Clients are interested in the transformation they'll experience, not the intricate steps or methods of coaching. Focus on the benefits and outcomes they'll gain, rather than explaining your process in detail.Pick a Single Marketing Pathway to Master: Trying to juggle multiple channels without focus often leads to diluted efforts. Choose either an online marketing approach (like social media or email funnels) or an in-person strategy (like local networking or events) and work to master it before expanding.Own Your Vision When Working with Contractors: Don't expect independent contractors or team members to inherently understand your vision or run the business for you. Communicate your goals clearly and learn enough about the processes they're handling so you can provide direction and oversight.Stay Consistent with Proven Marketing Methods: Don't give up too soon on strategies that have worked for others in the coaching industry. One or two failed attempts don't mean a strategy won't work—refine, test, and persist to see results.Use Storytelling to Connect with Clients: Stories resonate more deeply with potential clients than facts or theories alone. Share personal stories, client transformations, and relatable scenarios to create connection and demonstrate the impact of your work.Curious about how your unique strengths align with a coaching career? Take our Meant to be a Life Coach Quiz! Discover your distinctive coaching skills, gifts, and talents, and learn the common pitfalls to avoid for a successful career in coaching. Find your path to coaching success faster—take the quiz now!

In this episode, we will explore one of the most powerful tools for wellness practitioners—storytelling. Marketing doesn't have to feel daunting or "icky." By sharing your personal story and the transformation stories of your clients, you can create genuine connections with your audience, build trust, and inspire people to take action. What You'll Learn in This Episode: Why storytelling is a game-changer in marketing for wellness practitioners How sharing your personal journey can build trust and attract the right clients The power of client transformation stories and how to structure them Where to use stories effectively in your marketing (hint: email is key!) Practical tips for making storytelling a regular part of your marketing strategy

I'm pretty sure you're going to agree that Megan is AWESOME. And yes, she seriously walks us through HOW to use story in marketing and why that is effective--more so than any other guest I've had on the podcast. Thank you, Megan! But we also talk about soooooo many other juicy things. We dig into the thing we see often--people talking about income in order to sell their programs. We look at Motherhood and Being a Business Owner and patriarchal messaging we get around that. And we continue the conversation I love to have with everyone--how we actually mimic (and therefore reinforce) the patriarchy and other systems of injustice! Ugh. We don't know we are doing it because we know what we know and we don't know what we don't know--BUT YOU ARE HERE LEARNING WHAT YOU DON'T KNOW AND THAT IS SO FREAKING AWESOME AND I LOVE YOU! I can't do this without you and it would be really lovely if you took a moment to subscribe, review, and share that would truly be awesome! LINKS: Megan on IG: https://www.instagram.com/withmegandowd/ Megan's website: https://withmegandowd.com/ Elijah on IG: https://www.instagram.com/elijahshannonselby/ Elijah's website: https://www.thefemininerising.world/

What's your story? More specifically, is the story that you tell yourself releasing you to live your best life, or is it holding you back? In this episode, Global Leadership Summit Executive Producer Lori Hermann sits down with storytelling expert and author Kindra Hall to explore why story has such extraordinary power and to share some steps we all can take to make sure our inner stories are not undermining our deepest dreams.

In this episode, Melanie and Branda welcome Kris Jones, a StoryBrand Guide, to unravel the mysteries of effective business storytelling. Discover why your client should be the hero of your narrative, learn how to craft a compelling story even if you think your business journey is "boring," and explore practical techniques for deeply connecting with your audience. Whether you're a seasoned entrepreneur or just starting out, this conversation will revolutionize your approach to marketing and help you create a story that truly resonates with your ideal clients.Tune in as they discuss:The story formula: positioning your client as the hero and yourself as the guide.Crafting a compelling narrative even without a "big" story.Practical techniques for gathering customer insights and creating connections.Connect with Kris:Website: https://www.reddoordesigns.com/Instagram: https://www.instagram.com/reddoordesign/Facebook:https://www.facebook.com/reddoorportland/?fref=tsLinkedIn: https://www.linkedin.com/in/reddoordesigns/YouTube: https://www.youtube.com/@reddoordesignLearn to communicate your value & write a truly compelling copy in only 5 minutes: https://www.reddoordesigns.com/free-resources________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Welcome to another episode of Funky Marketing!

Hey No Problem Parents!   Today I'm giving strategies and resources for how we can help our children and teens feel truly worthy and secure. Check out the powerful insights from the "Still Face Experiment" and how our emotional responses impact our kids' development. I'm excited to welcome back author Bill Senyard (in the second segment) to talk about his new book, Tale of the Unlikely Prince.   Here's What We'll Cover: The Still Face Experiment: Dr. Edward Tronick's groundbreaking research that reveals just how critical our emotional engagement is for our kids' sense of security and self-worth. Getting to the Root of Challenging Behaviors: We often use strategies like time-outs or rewards, but these can miss the deeper issues. Simple Ways to Connect with Your Child: I'll give you practical tips—from snuggle time to making eye contact—that can help your child or teen feel truly seen and valued. Introducing Tale of the Unlikely Prince by Bill Senyard: Bill joins me to discuss his new fantasy book, which is a fantastic resource for both parents and teens to explore themes of self-worth, attachment, and unconditional love through the power of story. Key Takeaways: Emotional Engagement is Key: How we respond to our kids deeply affects their self-esteem and development. Look Beyond the Behavior: We need to understand what's really driving behaviors like defiance or withdrawal. Moments of Connection Matter: Even small, intentional moments can make a big impact on how our kids feel about themselves. Use Storytelling as a Tool: Bill's book, Tale of the Unlikely Prince, offers a unique way to help teens—and us as parents—navigate complex emotions and build stronger connections.   What You Can Do Next: Watch the Still Face Experiment video to see the importance of emotional engagement. Grab a copy of Tale of the Unlikely Prince to dive deeper into understanding your child's inner world. Listen to Episodes 4 and Episode 5 for more on attachment and behaviors.   Stay Connected: Find Bill Senyards book here: Tale of the Unlikely Prince Follow Us on social media @noproblemparents for more tips and resources. Remember to subscribe to the podcast on Apple Podcast, Spotify, Amazon Music, and Podbean.   Remember, every moment of connection counts. Keep showing up for your kids—you've got this!   Thank you for tuning in to the No Problem Parenting podcast - Please take a minute to share the podcast, comment or leave a review.   PARENTING RESOURCES: 60 Ways to Respond to Your Kids without Losing Your Cool Make it Right Technique PDF   Become the Confident Leader Your Kids Crave you to be! Become a No-Problem Parent     Hugs and High Fives, You Got This!   Jaci Finneman 30 Year Counselor turned Parenting Advocate and Coach

Sean Mann shares with Atul Prashar his dynamic journey of hustling and mastering the art of storytelling in the entertainment industry. From his evolution on TikTok to groundbreaking projects like 'Fade To Black' and 'St. Regis Hospital,' Sean dives deep into how character development and technology can elevate art. Explore these insights and his vision for 'Entertainment as a Service,' and the captivating stories that drive success. Please Rate, Review, Subscribe and Share with a Friend! Means a lot to us - thank you! For more info on Venture, Tech, Sports and Investing, visit: Atul Prashar | LinkedIn

We are diving into personal brand storytelling in-depth today. Learn the storytelling framework, its key components, and how to get storytelling in your life, storytelling in your business, and storytelling for your brand. Our guest today is Park Howell. He's a 35+ year veteran of the brand marketing game. He ran his agency, Park and Co, for 20 years and began teaching leadership storytelling 15 years ago. Also, he hosts the popular Business of Story podcast, which Feedspot named the number one Business Storytelling podcast for 2022. Find out more about Park Howell at https://businessofstory.com/ Or get 30% off your ABTs of Agile Communications™ online course at: https://businessofstory.com/bbpodcast/ This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! https://www.podcastbrandingacademy.com THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets. https://www.brandsonbrands.com/the-podcast-walkthrough

Meet Sixto. He's a nationally recognized leader in driving systems change in child welfare to improve outcomes for youth and families. As the founder and CEO of Think of Us, he spearheads fundamental change in child welfare systems nationwide. He's sharing how Think of Us secured a groundbreaking $47.5 million investment from the Audacious Project, which convenes funders and social entrepreneurs to support bold solutions to the world's most urgent challenges. This investment is set to transform support for families and children in need

Using Storytelling to Become Persuasive With Carl Aveni https://podcasts.apple.com/na/podcast/using-storytelling-to-become-persuasive-with-carl/id1101679010?i=1000494433044 How to Use Storytelling to Become More Persuasive with Randy Ford https://podcasts.apple.com/ie/podcast/how-to-use-storytelling-to-become-more-persuasive-randy/id1101679010?i=1000524057666 Persuasive Storytelling- How to Tell The Perfect Story with Lynnae Brown https://podcasts.apple.com/gb/podcast/persuasive-storytelling-how-to-tell-the-perfect-story/id1101679010?i=1000381009371 Persuasive Presentations: Taking Your Storytelling to the Next Level with James Ontra https://podcasts.apple.com/ca/podcast/persuasive-presentations-taking-your-storytelling-to/id1101679010?i=1000546869770 How To Connect Through Stories With Shakeer Abdulla https://podcasts.apple.com/ca/podcast/how-we-can-connect-with-people-regardless-of/id1101679010?i=1000580391043 Contact ANI Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1