Podcasts about customer needs

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Best podcasts about customer needs

Latest podcast episodes about customer needs

Remodelers On The Rise
Live from JobTread Connect: Real Insights from Industry Leaders

Remodelers On The Rise

Play Episode Listen Later May 15, 2025 17:31


In this episode of Remodelers On The Rise, Kyle hits the floor at JobTread Connect in Dallas, TX for quick, candid conversations with some of the brightest minds in the remodeling industry. Hear fresh takes on marketing, leadership, job costing, team culture, and more — all in a fast-paced, behind-the-scenes format. Featuring voices from industry leaders, you won't want to miss this! ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit RemodelersOnTheRise.com today and take your remodeling business to new heights! ----- Takeaways Understanding your numbers is crucial for success. Hard conversations are necessary for growth. Identify what makes your business unique. Core values can differentiate your business. Pre-construction efforts save time and resources. A strong company culture attracts and retains talent. Content marketing is vital for visibility. Continuous learning is essential for growth. Adapt to industry changes to stay relevant. Invest in your business to achieve long-term success. ----- Chapters 00:00 Understanding the Importance of Numbers 03:43 Creative Marketing Strategies 06:38 Core Values and Company Culture 09:47 The Role of Content in Business 12:55 Continuous Learning and Improvement 15:49 Evolving with Customer Needs

Experience Strategy Podcast
Cracker Barrel is in the Wall Street Journal | May 6, 2025

Experience Strategy Podcast

Play Episode Listen Later May 6, 2025 20:58


In this episode of the Experience Strategy Podcast, hosts Joe Pine, Aransas Savas, and Dave Norton discuss the Wall Street Journal article about Cracker Barrel's recent transformation efforts aimed at attracting younger customers while retaining their core base. They explore the challenges and opportunities of modernizing a legacy brand, emphasizing the importance of experience strategy over mere aesthetic changes. The conversation highlights the role of employees in successful transformations, the impact of economic factors on customer behavior, and innovative ideas for enhancing the dining experience. Cracker Barrel is attempting to modernize while retaining its nostalgic appeal. Transformations often fail when they ignore the core customer base. Experience should lead brand decisions, not the other way around. Employee involvement is crucial for successful transformations.  Economic changes can create opportunities for brands like Cracker Barrel. Experience strategy can be a powerful tool in attracting customers. Innovative dining experiences can differentiate a brand. Understanding customer needs is essential for effective transformation. Merchandising strategies can enhance the overall experience.   Chapters 00:00 Introduction to Experience Strategy Podcast 01:05 Cracker Barrel's Transformation Journey 04:05 Understanding Cracker Barrel's Nostalgia and Experience 08:10 The Role of Aesthetics in Experience 10:06 Employee Engagement in Transformations 14:07 Navigating Economic Challenges and Customer Needs 18:04 Innovative Ideas for Enhancing Customer Experience 20:16 Conclusion and Future Insights

The Oakley Podcast
244: Torque, Trucks, and Living Life at Full Throttle with Bruce Mallinson of Pittsburgh Power

The Oakley Podcast

Play Episode Listen Later Apr 30, 2025 52:06


Key topics in today's conversation include:Bruce Background and Journey (1:11)Importance of Early Exposure to Trucking (5:05)Owner-Operators and Their Resilience (6:05)The Appeal of Trucking (8:52)Community Support Among Truckers (10:32)Performance of Various Engines (13:14)Bruce's Personal Retirement Reflections (15:12)Listening to Customer Needs (20:43)Hurricane Helene Damage (27:51)Retirement Realities (38:01)The Addiction to Trucking (42:36)Retirement for Owner-Operators (43:39)The Supply Chain and Trucking (48:09)Trucker Appreciation (49:44)Final Thoughts and Takeaways (51:45)Oakley Trucking is a family-owned and operated trucking company headquartered in North Little Rock, Arkansas. For more information, check out our show website: podcast.bruceoakley.com.

UX Leadership by Design
Beyond Faster Horses: Uncovering Customer Needs at Scale

UX Leadership by Design

Play Episode Listen Later Apr 17, 2025 37:11 Transcription Available


Send us a textIn this episode of UX Leadership by Design, Mark Baldino talks with Mauricio Steffen, Senior Director of Product Management at Ericsson, about the crucial role customer research and empathy play in successful product management. Mauricio shares his unique career path, transitioning from corrections officer to frontline support, then into product management, highlighting how deep, empathetic listening skills have been essential across all roles. The conversation explores how to scale customer feedback processes, synthesize insights effectively, and navigate stakeholder management. Mark and Mauricio challenge the common misinterpretation of Henry Ford's quote about customer research, emphasizing the importance of genuinely understanding underlying customer needs. Practical advice is offered for breaking through organizational blinders, advocating for meaningful change, and maintaining balance when strategic initiatives seem misaligned with immediate customer requests.Key TakeawaysEmpathy and Active Listening: Genuine empathy and active listening are key skills that transcend industry and job function, essential for product management success.Scaling Customer Feedback: Utilize scalable methods like AI (LLMs) to analyze and summarize customer feedback at scale, uncovering patterns and root causes effectively.Root Cause Analysis: Go beyond surface-level customer requests by digging deeper to uncover true underlying problems and needs, rather than just stated wants.Stakeholder Engagement: Engage stakeholders early, make them feel heard, and clearly communicate decisions to achieve alignment and minimize resistance.Embracing Customer Feedback: Treat customer feedback as a valuable gift; show appreciation and continuously demonstrate that input shapes your product decisions.Admitting Mistakes: Develop the courage to pivot or stop projects when customer and market feedback indicates potential failure; maintaining an honest, reflective process is key to sustainable success.Chapters00:00 Introduction to Mauricio Steffen02:09 Career Journey: From Corrections Officer to Product Management06:57 The Role and Philosophy of Product Management09:59 Influencing Stakeholders: Education, Listening, and Empathy12:42 Scaling Customer Feedback and Leveraging AI15:34 Why “Faster Horse” Is a Cop-Out: Understanding Customer Needs22:49 Breaking Organizational Blinders with Customer Insights26:07 The Challenge of Admitting Mistakes and Changing Course29:37 Root Cause Analysis: From Wants to True Customer Needs35:33 Empathy as the Key Skill for All Stakeholder ManagementResources & LinksConnect with Mauricio Steffen on LinkedIn Connect with Mark on LinkedIn Fuzzy Math - B2B & Enterprise UX Design Consultancy

PricePlow
#163: Katie Emerson & Tony Miano - Kyowa Hakko's Setria Glutathione & Cognizin Research Updates

PricePlow

Play Episode Listen Later Apr 9, 2025 29:52


In this episode of the PricePlow Podcast, Mike and Ben welcome back Katie Emerson of Kyowa Hakko USA after Katie's year and a half hiatus from the PricePlow Podcast. They're joined by first-time guest Tony Miano, Director of sales and business development and the man behind putting Cognizin® citicoline into so many numerous beverage innovations. Recording from Expo West 2025 at the Kyowa Hakko booth, the team dives into exciting research developments for both Cognizin and Setria® Glutathione, with particular focus on Setria for sport applications. Katie Emerson is Back, and Doing Serious Research at Kyowa Hakko Katie, now Senior Manager of Scientific Affairs at Kyowa Hakko, shares her enthusiasm for leading multiple new research initiatives, including three upcoming Cognizin studies and renewed research on Setria Glutathione. The conversation explores how Kyowa bridges academic rigor with practical industry applications, uncovering quality structure-function claims based on existing research while developing new studies to expand their ingredients' potential applications in sports nutrition and cognitive health. Subscribe to the PricePlow Podcast for more conversations with industry thought leaders on the science behind effective supplementation! https://blog.priceplow.com/podcast/kyowa-hakko-2025-research-updates Video: Mike and Ben Interview Tony and Katie at Expo West 2025 https://www.youtube.com/watch?v=N5QmZWwotqc Detailed Show Notes: New Research Underway at Kyowa Hakko It's good to be back! (0:00) – Introductions: Reconnecting with Katie Emerson at Expo West 2025 (3:00) – Katie as the Bridge Between Academia and Industry (4:15) – Expanded Structure-Function Claims for Cognizin (7:15) – Deep Dive on Aldehydes and Oxidative Stress (8:30) – From “Supports” to “Improves”: Strengthening Claims (10:15) – New Research Areas: Mood, Motor Function, and Sports Performance (11:30) – Setria Glutathione and Cognizin Connection (12:30) – Kyowa Hakko's Approach to Ingredient Synergy (14:00) – Review of Setria Research Studies (16:30) – Extracting Value from Imperfect Studies (18:30) – Setria for Sport: Rebranding and Positioning (20:30) – Labeling and Positioning Setria for Sport (22:15) – Solution-Based Approach to Customer Needs (23:15) – Flow-Mediated Dilation and Claims Development (24:45) – Navigating Regulatory Language for Pump Claims (26:00) – Oral Glutathione Bioavailability (29:15) – Closing Remarks and Acknowledgments Where to Follow and Learn More Kyowa Hakko USA: PricePlow.com/kyowa-hakko and kyowa-usa.com Katie Emerson: LinkedIn Tony Miano: LinkedIn Cognizin Citicoline: blog.priceplow.com/supplement-ingredients/cognizin Setria Glutathione: See GHOST Vitamin C + Setria Glutathione... Read more on the PricePlow Blog

Accendo Reliability Webinar Series
Linking Customer Needs to Product Requirements and Robust Design

Accendo Reliability Webinar Series

Play Episode Listen Later Apr 8, 2025


Product requirements that have the most impact on customer needs should be considered in your design failure modes and effects analysis (DFMEA) The post Linking Customer Needs to Product Requirements and Robust Design appeared first on Accendo Reliability.

Update@Noon
GAUTRAIN attempts to meet growing customer needs amid disputed R120 billion expansion plan

Update@Noon

Play Episode Listen Later Mar 26, 2025 12:50


South Africa's Automobile Association (AA) has raised concerns over the financial viability of the Gautrain rapid rail system. This comes after Gauteng MEC for human settlements and infrastructure development Lebogang Maile revealed that the Gautrain has lost five million passengers in the last four years. AA says despite this decline, authorities are moving forward with a R120 billion expansion plan. The association says it's concerning that such a large investment is being made in a system that serves a small fraction of commuters instead of prioritising more inclusive transport solutions. My colleague Thulasizwe Simelane earlier spoke to the Automobile Association's CEO Bobby Ramagwede

The Radcast with Ryan Alford
The Best of Right About Now: World class Business Advice for Entrepreneurs

The Radcast with Ryan Alford

Play Episode Listen Later Mar 25, 2025 32:44


Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this special episode, industry experts share key strategies for business success, focusing on category design, product development, company culture, and competitive advantage. Listeners will gain actionable insights into building strong brands, simplifying communication, and raising capital for new ventures.TAKEAWAYSImportance of category design in business successThe "magic triangle" concept: company design, product design, and category designClarity and honesty in communication for effective marketingUnderstanding customer problems and positioning products as solutionsThe significance of building a strong brand for long-term successEmotional connections in marketing and their impact on purchasing decisionsStrategies for capital raising and understanding investor typesThe balance between profitability and revenue growthThe role of social media in modern marketing and personal brandingThe necessity of planning and execution in achieving business goals If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Three Cartoon Avatars
EP 134: Eric Yuan (CEO, Zoom): What Zoom's AI Strategy Can Teach Every Operator

Three Cartoon Avatars

Play Episode Listen Later Mar 21, 2025


After unveiling 45 new product announcements this week, Zoom CEO Eric Yuan joined the show to share how he's thinking about the future of work. He shared how he prioritizes which features to build, his approach to rebuilding company culture, what he'd do differently if he were starting Zoom today, and much more.Chapters0 Introduction to Digital Twins and AI in Zoom59 Zoom's AI Innovations at Enterprise Connect115 The Evolution of AI Companions174 Zoom's Open Platform and AI Integration234 Democratization of AI Features293 Optimizing AI Infrastructure353 Zoom's AI and Vertical Services412 Voice Recorder and Calendar Management470 Bottom-Up Innovation at Zoom529 Customer Feedback and Innovation589 Problem-Solving Framework at Zoom648 Zoom's Scope and Adjacencies707 Integrating with Calendars and Third-Party Systems767 Custom Solutions for Diverse Customer Needs828 Zoom's Shift to an AI-First Platform887 Leveraging AI for Workplace Efficiency943 Exploring Zoom's AI Features1001 Zoom Docs and Zoom Clips1059 Zoom Team Chat and Customer Education1116 Innovation Speed and Customer Discovery1174 Future of Meetings and Immersive Experiences1233 Digital Twins and AI in Meetings1293 Understanding Digital Twins1353 Developing Digital Assistants and Twins1413 Resource Allocation for Future Innovations1471 AI and Data Privacy at Zoom1527 Zoom's Commitment to Data Privacy1586 Customer Feedback Influencing Product Direction1643 Adapting to Customer Needs in AI Development1701 Eric Yuan's Hands-On Leadership Style1760 Zoom's Culture and Customer Obsession1819 Maintaining Culture Through Growth1877 Zoom's Pandemic Growth and Cultural Challenges1936 Rebuilding Zoom's Company Culture1995 Continuous Improvement and Self-Reflection2053 Zoom's Commitment to Customer Happiness2112 Daily Self-Reflection for Personal Growth2167 Navigating Hybrid Work Challenges2226 Strategies for Effective Hybrid Work2283 Supporting Hybrid Work with Zoom Features2341 Improving Hybrid Conference Room Experiences2398 Eric Yuan's Founding Insight at Zoom2456 Zoom's Video-Centric Approach2514 Ensuring Consistent Video Experience2576 Lessons from Cisco and Engineer Collaboration2635 Early Competitive Landscape and Audio Focus2695 The Importance of Audio in Video Conferencing2753 Timing and Market Entry for Zoom2810 Surviving the Market as an Early Mover2868 Lessons from Visa Rejections2927 Perseverance and Never Giving Up2986 Maintaining Confidence and Resilience3046 Early Non-Scalable Approaches3104 Lessons from Third-Party Partnerships3164 Bottom-Up Team Building at Zoom3224 Hiring for Self-Learning and Motivation3282 Prioritizing Potential Over Experience3339 Advice for 2011 Eric Yuan3398 Learning from Funding and Growth3457 Being Aggressive with Capital Deployment3517 Long-Term Planning and Vision3575 Reflecting on Strategic Decisions3634 Choosing the Right Investors3690 Building Lasting Partnerships3749 Future of AI in Industry3809 AI's Potential in Healthcare3867 Closing Remarks

SimpleBiz360 Podcast
Do you deliberately put customer needs ahead of company needs? OMOQ #44

SimpleBiz360 Podcast

Play Episode Listen Later Mar 21, 2025 0:55


This mindset personifies a customer-centric culture that delivers excellent satisfaction. Buyers reward vendors who deliver customer-first service. Want more repeat and referral business? If so, then start reshaping your service model today!Support the show

Ag Sales Professional's Podcast by Greg Martinelli
Selling to Customer Needs vs Wants – PODCAST

Ag Sales Professional's Podcast by Greg Martinelli

Play Episode Listen Later Mar 4, 2025 11:39


Which is better to focus on, a producer's needs or their wants? The short answer is Both! As farm profitability tightens up, so does the farmer's wallet.  Their first reaction will be to reduce spending across the board. Your company's reaction: Your company feels the brunt of this as your P&L statement begins to take […]

The Customer Success Playbook
Customer Success Playbook S3 E23 - Martin Vogel - Balancing Expansion and Customer Needs

The Customer Success Playbook

Play Episode Listen Later Feb 26, 2025 10:48 Transcription Available


Send us a textSummary: How do you expand into new verticals and regions while still keeping your current customers happy? That's the one big question we tackle in this episode of the Customer Success Playbook Podcast. Hosts Kevin Metzger and Roman Trebon welcome back Martin Vogel to explore the challenges of scaling a business while maintaining strong customer relationships.Martin shares insights on maintaining customer intimacy at scale, the risks of focusing too much on urgent matters over important long-term goals, and why high-touch relationships can become unsustainable. He also discusses the importance of building strong foundational processes and knowledge bases to ensure seamless support, even as your customer base evolves. Plus, we get a glimpse into Martin's productivity hacks and how he unwinds outside of the customer success world.Detailed Analysis: Scaling a business is thrilling, but it can also create real tension between acquiring new customers and continuing to serve existing ones effectively. Martin Vogel emphasizes the necessity of prioritizing value creation at every stage of growth. His approach? Think beyond the immediate fire drills and focus on establishing processes that will support your company in the long run.One of the biggest challenges in scaling is avoiding the common trap of over-indexing on urgent issues rather than investing in sustainable infrastructure. As your business grows, your biggest customers today may not hold the same weight tomorrow. Martin explains how early process implementation and documentation allow companies to maintain high service levels without overextending resources.Another key theme? The evolution of customer relationships. Early-stage companies rely heavily on high-touch engagements, but as new customers flood in, this model can break down. Martin provides strategies for ensuring smaller clients don't get drowned out by larger ones, such as implementing scalable knowledge bases and refining first-time resolution processes.And of course, we couldn't have this discussion without touching on AI. While today's episode stays focused on traditional scaling methods, Kevin teases Friday's episode, where AI's role in predictive insights and proactive service takes center stage.Whether you're leading customer success at a startup or scaling an established enterprise, this episode is packed with practical insights you can apply right away.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

Founded and Funded
AI+Data in the Enterprise: Lessons from Mosaic to Databricks

Founded and Funded

Play Episode Listen Later Feb 26, 2025 47:18


The biggest AI breakthroughs won't come from Ph.D. labs — they'll come from people solving real-world problems. So how do AI founders actually turn cutting-edge research into real products and scale them? In this week's episode of Founded & Funded, Madrona Partner Jon Turow sat down with Jonathan Frankle, Chief AI Scientist at Databricks to talk about the shift from AI hype to real adoption — and what founders need to know. They dive into:  1) How AI adoption has shifted from hype to real-world production  2) The #1 mistake AI startups make when trying to sell to enterprises  3) Why your AI system shouldn't care if it's RAG, fine-tuned, or RLHF — it just needs to work  4) The unexpected secret to getting your first customers 5) The AI opportunity that most startups are overlooking  Transcript: https://www.madrona.com/databricks-ia40-ai-data-jonathan-frankle Chapters: (00:00) Introduction  (01:02) The Vision Behind MosaicML (04:11) Expanding the Mission at Databricks (05:52) The Concept of Data Intelligence (07:42) Navigating the AI Hype Cycle (15:10) Lessons from Early Wins at MosaicML  (20:50) Building a Strong AI Team (23:36) The Future of AI and Its Challenges  (24:06) Evolving Roles in AI at Databricks (25:55) Bridging Research and Product (28:29) High School Track at NeurIPS (30:39) AI Techniques and Customer Needs (38:22) Rapid Fire Questions and Lessons Learned (42:49) Exciting Trends in AI and Robotics (45:40) AI Policy and Governance

Salesology - Conversations with Sales Leaders
127: Trent Halasek – Protect the Business Model

Salesology - Conversations with Sales Leaders

Play Episode Listen Later Feb 24, 2025 32:14


Guest: Trent Halasek   Guest Bio: I was raised by a family of educators and have maintained my love of learning, and teaching, in my professional career. I read and consume as much information as I can to help better myself professionally and personally. My path is a bit non-traditional for a sales leadership role. I have a degree in accounting and started my career as a Staff Accountant. Most people who end up in sales will tell you that accounting work is horrible. I take the opposite approach. What I learned with a finance background is the cornerstone for prudent financial decisions and practical solutions in my work. From the very beginning of my career, I learned what drives financial results in the industry, so when I elevated into leadership positions, I already had learned the financial side of decisions. It definitely gave me a leg up when I started moving up in my career.   Guest Links: Akers Packaging Service Group Connect on LinkedIn    Key Points: Sales Leadership Philosophy: Shares insights on continuous education and training for sales professionals. Views sales skills as learnable and emphasizes ongoing development in areas like lead generation, cold calling, and communication. Prefers hiring individuals who are willing to learn and have high energy over those with extensive industry experience aligning salespeople with the company's core values and ensuring they are focused on what the company does best.   Hiring and Developing Sales Talent: Look for candidates with a growth mindset (willingness to learn) and high energy. Focus on helping sellers get wins in the right areas to build confidence. Prefers a hands-on coaching approach, especially for new sellers, to align them with company goals. Understands the importance of managing people differently based on their experience and career stage.   Business Model Protection: Stresses the importance of protecting the company's business model by staying focused on core strengths. Advocates selling only boxes, not diversifying into other products, which could dilute profitability. Believes in aligning sales efforts with the company's proven value proposition, even if it means not chasing every opportunity.   Sales Wins and Strategy: In October, all 11 local sellers exceeded previous year's sales despite industry pricing challenges. Focused on selling company assets effectively and motivating sales teams. Uses internal surveys to ensure messaging aligns across all levels of the company, from entry-level to top leadership. Ensures salespeople understand the company's offerings and target market.   Strategic Decision Making: Encourages decision-making based on the company's business model rather than reacting to every customer request. Highlights the importance of strategic decisions (e.g., offering new products like tape) being made at the leadership level, rather than by individual salespeople. Adapts to the needs of smaller customers and helps new sellers secure smaller accounts to build confidence, but ensures they remain focused on core products.   Customer Needs and Sales Approach: The company focuses on providing fast, reliable service for corrugated boxes. Targets smaller to mid-sized customers who need quick delivery and personalized service, unlike large companies that can get these products from larger corporations. Uses a needs-based sales approach, focusing on solving specific customer challenges with a tailored solution. The sales cycle is guided by understanding the customer's language and aligning the company's value proposition to their needs.   Understanding Individual Strengths (Superpowers): Emphasizes the importance of recognizing both personal and customer strengths. In the context of a salesperson or team member, it's crucial to identify their "superpower" (a unique strength or trait) and encourage them to lean into that for success. For example, the interviewer mentions using passion and energy as their own "superpower" for motivating others.   Balancing Commonality with Individuality: Discussion about how customers often have the same general need (e.g., fast delivery of brown boxes), but the underlying reasons for that need may differ. This highlights the balance between understanding the commonalities (like needing a box) and addressing the individual needs behind that requirement.       About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram and check out our website at http://www.gosalesology.+

Beyond The Prompt - How to use AI in your company
How to build a business with AI? Founder of Audos - Nicholas Thorne on the New Rules for Entrepreneurship

Beyond The Prompt - How to use AI in your company

Play Episode Listen Later Feb 18, 2025 62:21


Key Takeaways:AI Makes Entrepreneurship Essential – Nicholas highlights how AI-driven job displacement is reshaping traditional career paths, making entrepreneurship a necessary and forward-thinking choice.The ‘Donkey Corn' Model – Learn about this innovative, sustainable business model powered by AI that helps entrepreneurs scale effectively.Relationship Capital is Key – Authentic connections and leveraging networks are fundamental to building successful ventures and understanding customer needs.The Five P's Framework – A simple but powerful tool for identifying market opportunities by focusing on customer pain points and aligning them with viable solutions.Start Small, Scale Strategically – Nicholas emphasizes the value of beginning with manageable AI applications and iterating over time to create big, scalable impact.Audos Instagram: Direct • Instagram Audos Website: Audos - Co Pilot for EntrepreneursAudos Mail:  ep@audomail.comAudos Mate: Mate.Audos00:00 Meet Nicholas Thorne: Co-Founder of Audos01:06 The Mission of Audos: Empowering Entrepreneurs in an AI-Driven World02:21 The Future of Work: Why AI Is Essential for Entrepreneurs05:09 Real-Life Success Stories: The Donkey Corns Explained09:40 The PreHype Journey: Building Entrepreneurial Expertise22:24 The 5P Framework: Identifying Your Ideal Customer31:56 Visceral Language and AI: The Power of Words in Business33:05 AI's Role in Business: Consolidating and Simplifying Language34:14 Problem Reframing: How AI Assists in Tackling Big Challenges36:27 Generative AI in Action: Early Experiments and Insights40:48 The Inkling Slot Machine: Sparking Innovation with AI45:12 Authenticity in AI-Driven Businesses: Why It's Crucial56:38 Final Reflections and Actionable Insights For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.

The Bootstrapped Founder
375: Mute those “Dings”

The Bootstrapped Founder

Play Episode Listen Later Feb 14, 2025 11:44 Transcription Available


When notifications prevent you from focusing on your actual work, you know you're in trouble. Here's how I approach the balance between keeping an eye on the critical parts of the business and focusing on the deep work that needs to get done.The blog post: https://thebootstrappedfounder.com/mute-those-dings/The podcast episode: https://tbf.fm/episodes/375-mute-those-dingsCheck out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Public Sector Podcast
Quality & Speed - Bias for Action - Prashant Bakshi - Episode 120

Public Sector Podcast

Play Episode Listen Later Feb 5, 2025 15:34


Every project, big or small, comes with the risk of not meeting its goals in terms of value, cost, or timing. Join Prashant Bakshi as he shares insights on finding the right balance between quality and speed. Customers often prefer a product that's "good enough" if it's delivered on time, but many projects miss this expectation by over-focusing on quality. On the flip side, some projects are completed within budget and schedule but still fail to meet customer needs. Prashant will discuss his experiences leading projects where balancing quality, cost, and timeliness was crucial, while always keeping the end goal in focus. Prashant Bakshi, Chief Customer Officer, New Zealand Qualifications Authority For more great insights head to www.PublicSectorNetwork.co      

The Bootstrapped Founder
373: Delete Your Backlog

The Bootstrapped Founder

Play Episode Listen Later Jan 31, 2025 17:28 Transcription Available


Sometimes, less is more. Here's how I pruned my feature backlog from 120 to 15 items.I'll share my decision-making framework; every single rule comes with examples. Time to cut down on the mental load that is having too many "ideas" in your backlog.The blog post: https://thebootstrappedfounder.com/deleting-your-backlog-a-founders-guide-to-feature-pruning/The podcast episode: https://tbf.fm/episodes/373-delete-your-backlogCheck out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

20 Minute Leaders
Ep1125: Marc Gaffan: From Soldier to Cybersecurity Visionary: A Journey of Adapting to Customer Needs

20 Minute Leaders

Play Episode Listen Later Jan 23, 2025 31:31


Marc Gaffan's unconventional journey from Israeli soldier to cybersecurity entrepreneur offers a unique perspective on building products that delight security teams. Hear his candid insights on achieving product-market fit and making cybersecurity solutions accessible in an evolving threat landscape.

Sit Down Startup
[Sustaining Competitive Edge] CEO Randy Wootton of Maxio on the Dynamics of Product-Market Fit in a Changing Landscape

Sit Down Startup

Play Episode Listen Later Jan 15, 2025 22:51


Welcome back to this week's episode of Sit Down Startup! Today, host Adam O'Donnell sits down with Randy Wootton, CEO of Maxio, to delve into the intricate dynamics of sustaining product-market fit in the ever-evolving landscape of B2B SaaS.Join us as Randy shares his unique journey from military leadership to the helm of a transformative billing and revenue management company. He discusses how Maxio is redefining the standards of product-market fit, particularly in a market increasingly influenced by AI and changing customer needs. Randy highlights the critical importance of continuous adaptation, competitive differentiation, and the metrics that truly matter for long-term success.(00:00:15) The Journey of Maxio: Merging Innovation with Customer-Centric Solutions(00:04:39) Understanding Product-Market Fit: A Continuous Journey, Not a Destination(00:12:29) Metrics that Matter: Navigating Growth and Retention in B2B SaaS(00:21:31) Listening to the Market: How Maxio Adapts to Changing Customer DemandsApply to the Zendesk for Startups program. Qualifying startups can use Zendesk for six months for free. Click to learn more: https://www.zendesk.com/lp/startup-partner/?ref=gen&partner_account=0016R00003GUn7OQAT

The Radcast with Ryan Alford
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

The Radcast with Ryan Alford

Play Episode Listen Later Jan 14, 2025 62:29


This special edition features one of the stand-out episode of Right About Now features host Ryan Alford in a compelling conversation with Christopher Lochhead, a leading expert in category design and marketing.They discuss innovative strategies, the power of language in shaping consumer perceptions, and the need to address customer problems rather than just promoting solutions. Christopher also highlights the generational shift with "native digitals," the risks of lazy marketing language, and the importance of differentiation to drive meaningful results.A must-listen for marketers seeking fresh, impactful insights.TAKEAWAYSImportance of innovative marketing strategies and category design in business.Current state of dialogue in America and the challenges of meaningful conversations.The distinction between reflexive and reflective thinking in discussions.The impact of language on dialogue and marketing effectiveness.Critique of common marketing language and jargon that alienates customers.The need to focus on problems rather than just promoting solutions in marketing.Differentiation in a crowded marketplace and the importance of unique communication.Generational shifts in consumer behavior, particularly between native digitals and native analogs.The advertising industry's focus on creativity over effectiveness and its implications.Encouragement for businesses to engage in thoughtful dialogue and critical thinking in their marketing efforts. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Scale Your Sales Podcast
#272 Celeste Bayles - Navigating Company Acquisitions: Positivity and Synergy in Sales Operations

Scale Your Sales Podcast

Play Episode Listen Later Dec 16, 2024 34:00


In this weeks' Scale Your Sales Podcast episode, my guest is Celeste Bayles.   Celeste is a dynamic sales operations leader known for transforming revenue organizations and expertly integrating sales team's post-acquisition. With expertise in CRM and AI-powered sales optimization, she enhances seller efficiency and focuses teams on high-value opportunities, driving seamless transitions and sustainable growth across complex, multi-platform environments.   In today's episode of Scale Your Sales podcast, Celeste shares valuable insights into building strong cross-departmental relationships and crafting tailored sales messages for specific roles. She emphasizes the importance of active listening, understanding client challenges, and simplifying the buying process to drive success. Drawing from her experience with company acquisitions, Celeste offers practical advice on integrating technology and maintaining a positive outlook during periods of change.   Welcome to Scale Your Sales Podcast, Celeste Bayles.     Timestamps: 00:00 Navigating Company Acquisitions 05:57 Employers using STAR method improves interview clarity. 09:07 Assessing adaptability and problem-solving in sales candidates. 11:11 Ask questions, listen, be authentic in sales. 15:42 Guide inexperienced buyers to achieve goals collaboratively. 17:40 Employee experiences excitement and uncertainty post-acquisition. 23:12 Continuously evaluate and adapt to sales needs. 24:30 Sales enablement: training, RFP assistance, data-driven insights. 29:28 Evaluate company strengths; avoid unnecessary technology debt. 31:49 Encourages self-belief and celebrates everyday heroism.   https://www.linkedin.com/in/celesteyarbrough/ https://www.instagram.com/celestebayles/ https://x.com/celesteyarbro     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

FHLB Dallas Bankcast
Bobby Simper, CFO of SouthStar Bank, Shares How the Bank Leverages FHLB Dallas Funding to Meet Customer Needs

FHLB Dallas Bankcast

Play Episode Listen Later Dec 10, 2024 21:00


On this episode of the BankCast, CFO Bobby Simper from SouthStar Bank discusses how the bank uses FHLB Dallas to provide flexible funding solutions that help manage seasonal and cyclical demands.

CX Goalkeeper - Customer Experience, Business Transformation & Leadership
GETTING THINGS DONE RIGHT: STRATEGIES & PRACTICAL TIPS

CX Goalkeeper - Customer Experience, Business Transformation & Leadership

Play Episode Listen Later Dec 9, 2024 29:46


Why You Can't Miss This EpisodeThis episode dives deep into practical strategies for getting things done right, balancing the needs of customers, employees, and businesses. Michelle Spaul, a seasoned CX consultant, shares actionable tips to ensure sustainable success in customer experience while maintaining empathy and integrity. Learn how to elevate decision-making, manage risks effectively, and align strategies for long-term growth.About the GuestMichelle is an independent CXM consultant who blends business expertise with a fresh perspective. She helps clients understand their customers, meet their needs, and achieve remarkable business outcomes. Michelle has been using Customer Feedback for over 30 years to improve products, services, and touchpoints. She shares her experience and lessons with the business community through hands-on support and mentoring. She fosters sustainable change by influencing colleagues and emphasising the value of customer experience management.Relevant Linkshttps://customerexperienceconsultant.co.uk https://www.linkedin.com/in/michelle-spaul-customerexperience/ The Top 3 Key LearningsBalance Is Key: A successful CX strategy integrates the needs of customers, employees, and the business. It's not about customer-centricity alone but finding harmony between these elements for sustainable growth.Master the Basics Before Innovation: Focus on delivering consistent, reliable services that meet functional needs before adding extraordinary elements. Basics create the foundation for long-term trust and loyalty.Stop, Think, and Listen: Leaders should pause and evaluate decisions from all perspectives—business, employee, and customer—ensuring alignment with long-term strategies and goals.Chapters00:00 Introduction and Guest Presentation 02:47 Values and Balancing Business, Customer, and Employee Needs 03:04 Practical Tips for Balancing Business and Customer Needs 09:35 Balancing Short-Term Gains with Long-Term Vision 12:45 The Role of Philosophy and Values in Decision-Making 16:38 Prioritizing Quality Over Speed 19:42 Understanding Customer Needs and Adding Value 26:13 Future of Customer Experience 27:30 Contact Information and Final ThoughtsKeywordscustomer experience, CX strategy, quality management, balancing needs, practical tips, risk management, employee alignment, customer satisfaction, innovation in CX, sustainable business growth, Michelle Spaul, Gregorio Uglioni, CX Goalkeeper Podcast, practical CX strategies, functional needs, customer journey, stop think listen, organizational goals, reliable servicesFeedback Is a Gift! Did you enjoy this episode? Please share your thoughts and let us know your key takeaways. Don't forget to follow and subscribe to the CX Goalkeeper Podcast:Podcast Page: CX GoalkeeperApple Podcast: Listen on AppleSpotify: Listen on SpotifyYouTube: Watch on YouTubeLet's continue transforming CX together.

Ready Yet?! With Erin Marcus
Episode 280 with Catharine O'Leary: Understanding and Listening to Your Ideal Clients

Ready Yet?! With Erin Marcus

Play Episode Listen Later Dec 6, 2024 24:48 Transcription Available


I am excited to share my conversation with guest Catherine O'Leary, owner and founder of Client Intelligence Agency, on this episode of the Ready Yet Podcast. Join us as we dive into the crucial role of understanding and listening to your ideal clients, using Tupperware's recent bankruptcy as a cautionary tale. Discover how failing to adapt to consumer needs can spell disaster, and learn actionable insights to stay ahead of your competition. GUEST RESOURCESCatharine O'Leary, known as the 'Quiz Queen,' is an expert in client engagement. With over three decades in market research and consumer insights, she specializes in attracting ideal clients and boosting revenue. Her approach uses questions to foster strong client relationships and grow businesses. Join her mission to harness the power of curiosity to connect with your ideal clients.Learn how to create and launch your first or next quiz for free here:  https://yourfreequiz.comhttps://catharineoleary.comhttps://www.linkedin.com/in/catharineoleary Forge Your Path. Unlock Your Power. Unleash Your Potential. You're invited to join me on a journey in January 2025! Intention IgnitedFuel Your Focus

Averitt Express LTL podcast
Filling Customer Needs

Averitt Express LTL podcast

Play Episode Listen Later Dec 6, 2024 15:11


Our customers look to us to provide creative and innovative solutions. And one of the best examples of that is our Integrated Services team. Vice President of Integrated Services Steve McDonald joins Amos in The Winner's Circle to talk about our team's commitment to coming through when our customers need us most.

The Fitness Business School with Pat Rigsby
Fitness Business School - 595 - Choosing a Single Target Market

The Fitness Business School with Pat Rigsby

Play Episode Listen Later Dec 2, 2024 11:51


Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh   ----- In this episode, Pat Rigsby discusses the importance of selecting a single target market for early-stage and plateaued business owners. He emphasizes the drawbacks of trying to appeal to everyone and highlights the benefits of focusing on a specific audience. The talk covers practical steps for both local and online businesses, including factors like geography, customer desires, and the need for specialization. By targeting a well-defined audience, businesses can create effective marketing strategies and become the best solution for their customers. 00:00 Introduction to Target Market Selection 00:18 The Pitfalls of Broad Marketing 00:45 The Power of a Single Target Market 01:05 Local Business Targeting Strategies 02:01 Understanding Customer Proximity 02:44 Focusing on Customer Desires 05:40 The Importance of Specialization 07:34 Aligning Marketing with Customer Needs 08:44 Conclusion and Key Takeaways

Monday Morning Radio
Personal Experience and Customer Needs Sparked Douglas Katz's Promising Invention

Monday Morning Radio

Play Episode Listen Later Dec 2, 2024 43:52


Douglas Katz is a West Point graduate, a disabled Army veteran, and a culinary enthusiast.  The problem for Doug was that, like millions of those who suffer from limited mobility, he struggled to use kitchen utensils that require upper extremity strength.  Aided by friends and other veterans, Doug took to his workshop to invent a new type of kitchen knife — the NULU knife — the first product in a series of “adaptive” gear he plans to introduce. Ergonomically made, the NULU blade is located beneath the handle, allowing users' shoulders, arms, and hands to remain neutral, reducing stress on their joints. NULU delivers a better cutting experience and makes cooking accessible for everyone. Doug is utilizing Kickstarter to crowdfund the NULU knife. If you'd like to see the NULU knife in action, visit the product's Kickstarter page at tinyurl.com/MMR-Knife. There are less than two weeks before Doug's Kickstarter campaign closes, so if you're looking for a great holiday gift for family and friends — or for yourself — the time to act is now.  Doug's story is an inspiring example of how innovation, perseverance, and purpose can drive entrepreneurial success. By addressing real-world problems, building a solid team, and staying committed to a greater purpose, Doug exemplifies the potential of entrepreneurship to change lives — not just for customers but for communities as well. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Douglas Katz, NULU KnivesPosted: December 2, 2024Monday Morning Run Time: 43:51Episode: 13.25 ARTICLES OF INTEREST BY DEAN ROTBART The Most Effective Business Advice Doesn't Have to Be Complicated I Want to “Unplug” From Online Purchases and Banking. Is It Possible? RELATED EPISODES Lessons in Effective Leadership Forged in the Crucible of War Black Rifle Coffee Hit the Bull's-eye Off They Go into the Wild Blue Entrepreneurial Yonder

Revenue Builders
Balancing Technical Expertise and Sales Strategy with Keith Textor

Revenue Builders

Play Episode Listen Later Nov 21, 2024 75:38


In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan discuss the critical intersection of sales and technical resources with seasoned IT and engineering professional Keith Textor. They explore the nuances of role delineation between sales and technical teams, the importance of a well-defined sales process, and strategies for shaping customer objectives and managing expectations. The conversation dives into the art of leveraging technical expertise to drive business outcomes, the challenges of Product Led Growth (PLG), and effective ways to recognize and reward technical contributions. With valuable insights and real-life examples from their experiences, they provide a comprehensive guide to enhancing collaboration between sales and technical teams for improved customer success.ADDITIONAL RESOURCESConnect and learn more about Keith Textor:https://www.linkedin.com/in/keithtextor/Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:02:05] Role Delineation: Sales vs Technical Resourcess[00:02:49] Understanding Customer Requirements[00:06:33] Effective Demonstrations and Building Champions[00:14:59] Navigating Remote Sales Dynamics[00:27:22] The Importance of Sales Process and Qualification[00:39:09] Navigating Company Dynamics[00:39:49] Understanding the Right Audience[00:40:19] Challenges in Selling CAD Software[00:42:13] Driving Organizational Change[00:46:47] The Role of Sales Engineers[00:48:36] Aligning Sales Process with Customer Needs[00:56:32] Recognizing Technical Contributions[01:10:27] Leveraging Telemetry for Customer SuccessHIGHLIGHT QUOTES[00:26:13] "Your first job is to go sit down with your sellers, go introduce yourself, and get into as many meetings, as many demos, as many things you can."[00:49:32] "If your process allows for things like that to happen, you're never going to scale."[01:03:52] "There's a risk/reward difference in personalities."

The Trusted Technician
53. The Customer Needs to Educate You, Not the Other Way Around

The Trusted Technician

Play Episode Listen Later Nov 13, 2024 21:26


John from George Brazil in Arizona shares how it is not about educating your customers. You should actually be letting your customers educate you.   Key Takeaways Get to know every customer and how they want to be helped best. Listen and actually think about what your customers are saying or trying to say. Be patient and let your customers feel seen. Trust happens when your customers feel it is OK to open up with you about their concerns.   Learn more about SBE at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sbeodyssey.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on social media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook

Unchurned
How You Can Understand Customer Needs & Exceed Their Expectations ft. Rohan Shah (Extend)

Unchurned

Play Episode Listen Later Nov 11, 2024 32:25


#updateai #customersuccess #saas #business In this episode, Josh Schachter, Founder & CEO of UpdateAI sits down with Rohan Shah, the Chief Revenue Officer and Co-founder of Extend to discuss the importance of understanding and addressing customer pain points to generate revenue and create value. We also look at how Rohan assembled a personal adviser network to stay updated on industry trends and build a knowledgeable team. He emphasizes hiring motivated individuals, fostering a diverse team with complementary skills, and creating a strong company culture that adapts to remote and hybrid work environments. Timestamps 0:00 - Preview & Intros 7:13 - Understanding customer needs and delivering value 15:15 - Managing growth through culture and employee motivation 21:20 - Managing post-sales success as a CRO 24:26 - Communication gap between teams 29:07 - Gathering the voice of the customer ___________________________

Startup Hustle
Building Customer & Employee Trust

Startup Hustle

Play Episode Listen Later Nov 6, 2024 41:32


In this episode, Matt Watson interviews Andrew Plato, a seasoned entrepreneur and author of 'The Founder's User Manual.' They discuss the challenges of entrepreneurship, the importance of differentiation in a competitive market, and the role of trust and credibility in business. Andrew shares insights from his experiences, emphasizing the need for startups to establish a unique identity, navigate employee relationships carefully, and maintain a clear company culture. He also addresses the importance of avoiding controversial topics at work and the necessity of perseverance in the face of challenges. TakeawaysWriting the book was a therapeutic process for Andrew.Books can provide valuable insights but cannot replace real experience.Startups must differentiate themselves to stand out in a crowded market.Building trust is essential for successful business relationships.Establishing boundaries with employees is crucial for effective leadership.Company culture should prioritize safety and open communication.Avoiding controversial topics at work can prevent division.Choosing the right customers is vital for business integrity.Perseverance is key to overcoming challenges in entrepreneurship.Successful entrepreneurs refuse to give up and take ownership of their choices. Find Startup Hustle Everywhere:https://gigb.co/l/YEh5 This episode is sponsored by Full Scale:https://fullscale.io/ Find out more about Zenaciti here:https://zenaciti.com Check out Andrew Plato's book Founder's User Manual here:https://zenaciti.com/founders-user-manual/ Learn more about Andrew Plato:https://www.linkedin.com/in/andrewplato/ Sign up for the Startup Hustle newsletter:https://newsletter.startuphustle.xyz/ Sound Bites"You can't go into a marketplace and say you're unique and special and different if you do what everybody else does or you sound like everybody else.""Less is more. I get emails all the time and I get marketing all the time and it's like a wall of text. I don't care. I don't care that you have this guy on your board. I don't care that you know so-and-so. I don't care that you worked at Microsoft back in the 90s.""You need to go out into the marketplace and speak about the things that are interesting to people. Don't talk about your product. Don't talk about your competitors. Talk about things that are relevant in your field.""I wanted to be a likable person.""The harder I tried to be everybody's friends kind of, the more it ultimately backfired on me.""If you allow your business to become dominated by any or either of those sides, you are excluding a huge chunk of the population." Chapters00:00 Introduction and Background of Andrew Plato04:02 The Challenges and Learning Curve of Entrepreneurship07:57 Standing Out in a Crowded Marketplace11:56 The Power of Clear Messaging and Niching Down14:49 Building Trust and Credibility18:15 Building Mutually Beneficial Partnerships20:28 The Challenges of Being a Leader28:40 Setting Boundaries and Creating a Safe Space30:33 The Impact of Discussing Controversial Topics34:40 Focusing on Customer Needs and Avoiding Judgment40:50 The Power of PerseveranceSee omnystudio.com/listener for privacy information.

Idea to Startup
Three Types of Problems Worth Your Time to Solve

Idea to Startup

Play Episode Listen Later Oct 24, 2024 23:15


Today we talk through the three types of problems that deserve a solution. We start off with a few higher level thoughts about problems and startups - specifically around achievement incentives and how some bad early decisions usually can't be salvaged by good decisions later on. Then we talk through Hole Problems, Teleporter Problems, and Status Level Jump Problems. Tacklebox Customer Interview WorkshopGetting God at the Wrong Thing 00:40 The Types of Problems Customers Will Solve01:00 Manhattan in 200705:48 Achievement Incentives06:30 Be Careful What You're Getting Good At07:37 Nat Eliason - Getting Too Good at the Wrong Thing08:21 Bad Early Decisions James Clear09:53 Tacklebox10:54 Problem Archetype 1: Hole Problems14:23 Baby Quip17:04 Problem Archetype 2: Teleporter Problems19:19 Problem Archetype 3: Status Level Jump

AFT Construction Podcast
Your Network Is Your Networth with Kelly Persellin

AFT Construction Podcast

Play Episode Listen Later Oct 20, 2024 52:30


Sponsors:• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!• ◦ Pella Windows & Doors• ◦ Sub-Zero Wolf Cove Showroom PhoenixConnect with Kelly Persellin:https://modernluxuryinteriors.com/Scottsdale https://www.instagram.com/kellypersellin/Connect with Brad Leavitt:Website | Instagram | Facebook | Houzz | Pinterest | YouTube

The Logistics of Logistics Podcast
Technology that Matters with Michael Kornhauser

The Logistics of Logistics Podcast

Play Episode Listen Later Oct 4, 2024 33:48


Michael Kornhauser and Joe Lynch discuss technology that matters. Michael is Sector Vice President of Trimble, a global technology company that provides hardware, software, and services to improve efficiency and productivity in industries like construction, agriculture, and transportation. About Michael Kornhauser Michael Kornhauser is Sector Vice President of Trimble Transportation, where he is responsible for all three divisions of the company: Enterprise, Maps and Mobility. With more than 20 years in various leadership roles, Michael has proven to be an astute and dynamic leader with deep industry understanding and passion for delivering superior customer value. Michael, along with Dan Popkin, established the European operations and development of the successful CoPilot business and guided the ALK Technologies business integration into Trimble. Under his leadership, the Maps brands have become highly recognized and respected throughout the North American trucking and rail industries. He studied at Trinity College, where he received a research grant from NASA and graduated with a Bachelor of Science degree in computer engineering. About Trimble Transportation Trimble Transportation provides fleets with solutions to create a fully integrated supply chain. With an intelligent ecosystem of products and services, Trimble Transportation enables customers to embrace the rapid technological evolution of the industry and connect all aspects of transportation and logistics — trucks, drivers, back office, freight and assets. Trimble Transportation delivers an open, scalable platform to help customers make more informed decisions and maximize performance, visibility and safety. Key Takeaways: Technology that Matters At the Trimble Insight Conference, Michael Kornhauser and Joe Lynch discussed the critical role of technology in the transportation industry, as provided by Trimble Transportation. Integrated Solutions for Seamless Supply Chain Operations: Trimble offers a comprehensive suite of technology solutions that work together to streamline transportation operations and improve efficiency throughout the supply chain. Focus on Customer Choice and Flexibility: Trimble recognizes the importance of customer flexibility and allows for integration with systems from competitors and partners. This gives transportation companies more options and control over their technology stack. Transforming Transportation Workflows: Trimble Insight is a key platform that focuses on transforming transportation workflows through connected solutions, enabling better data-driven decision making and operational efficiency. Core Technologies for Transportation: The conversation highlighted the importance of key technologies like telematics, navigation, electronic logging devices, compliance tools, and supply chain visibility in improving transportation operations. Extensive Customer Base and Market Leadership: Trimble works with a significant portion of the top carriers in the industry, demonstrating their market leadership and the value their solutions bring to transportation businesses. Growth, Compliance, Safety, Efficiency, and Cybersecurity as Key Focus Areas: Trimble's solutions address the critical areas of growth, compliance, safety, efficiency, and cybersecurity, providing comprehensive support to transportation companies. Enhanced Visibility and Customer Service: Integrated visibility solutions within existing workflows enable transportation companies to provide better service to their customers and drive growth. Prioritizing Safety and Cybersecurity: Safety is a crucial aspect of transportation, and Trimble offers solutions like Copilot navigation warnings and truck-safe driving promotion to enhance safety. Cybersecurity is also a major concern, and Trimble emphasizes a comprehensive defense approach to protect transportation software. Timestamps (00:00:02) Technology that Matters (00:00:18) Integration in Transportation Technology (00:01:49) Trimble Insight Conference (00:04:04) Telematics Technology (00:05:34) Transporion Acquisition (00:09:11) Integrating Features into Workflows (00:10:41) Trimble's Transportation Business (00:12:57) Platform Science Acquisition (00:15:10) Customer Needs and Partnership (00:18:13) Ecosystem and Customer Service (00:19:33) New Applications and Products (00:24:15) Safety and Efficiency (00:26:29) Cybersecurity in the Industry (00:31:25) Conclusion Learn More About Technology that Matters Michael Kornhauser | Linkedin Trimble Transportation | Linkedin Trimble Transportation Trimble & Platform Science: The Future of Telematics with Rob Painter and Jack Kennedy | The Logistics of Logistics Revolutionizing the Road: Trimble's Tech Solutions with Kelly Williams | The Logistics of Logistics The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

The Gearbox Podcast
The Key to Happy Customers and Good Reviews with David Marks, Part 2

The Gearbox Podcast

Play Episode Listen Later Oct 3, 2024 46:03


In this part 2 episode, Jimmy Purdy and David Marks discuss the critical role of effective communication in auto repair services. David highlights how understanding customer needs and tailoring communication can significantly improve service delivery and enhance customer satisfaction. The duo also explores the importance of creating a respectful and supportive work environment to retain employees and foster team morale. Finally, they discuss the transformative impact of proper training and education in the industry to maintain high standards and adapt to evolving customer expectations.00:00 He sought feedback, got honesty, and she quit.04:53 Dealer techs face challenges transitioning to independent shops.08:17 Employees stay for appreciation, trust, and flexibility.12:25 Addressing missed targets despite best efforts hard.13:30 Hire professionals for expertise; avoid gray areas.18:00 Many shops prioritize hierarchy over collaborative leadership.19:53 Admit mistakes first; easier to approach others.23:49 Upbringing influences adults' understanding of responsibilities.27:30 Build meaningful community-focused jobs, not just paychecks.29:54 Adapt to generational and demographic differences in business.32:09 Consumers may need dealers for advanced repairs.38:35 Major issue: Consumer education lacking, focus on entertainment.39:48 Better communication with businesses leads to satisfaction.43:06 Willing to pay more for quality service. Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE

Who God Says Podcast
Reframing the Perspective on Business w/ Jamaul Ford, Upgrade Your Online Presence

Who God Says Podcast

Play Episode Listen Later Sep 28, 2024 83:19


Send us a textIn this conversation, Ty-Shaun-Dra interviews Jamaul Ford, also known as Jamal the Maven, an entrepreneur and host of the 7 Maven Minutes podcast. They discuss Jamal's background, his journey to becoming an entrepreneur, and his approach to business. Jamal shares the importance of having an alter ego and the benefits of separating time from money. He also emphasizes the four essential skills in business, everyone should learn: finance, leadership, sales, and marketing.  The conversation covers various topics related to marketing and sales strategies. The main themes include the importance of understanding customer needs, creating valuable content, utilizing different social media platforms, and the psychology of sales. Overall, the conversation provides practical tips and strategies for marketing and growing businesses.TakeawaysSeparating time from money is crucial, as time is more valuable and money is just a tool.The four essential skills everyone should learn are finance, leadership, sales, and marketing.Understand customer needs and create content that addresses their problems and interests.Utilize different social media platforms based on the characteristics and preferences of your target audience.TikTok is an effective platform for reaching a younger audience, whileYouTube is ideal for providing in-depth information and building authority.Tell your story and build rapport with customers to establish trust and loyalty.Connect with Jamaul Ford, The MavenVisit https://www.brandmaven.orgfb @jamaulMichaelFordtiktok @jamaulfordig @jamaulthemavenLike & Subscribe on Youtube @jamualthemaven Emerald Services: Tax Prep, Bookkeeping, Tax Planning - Emeraldserve.com Fit4U - Mentalsice App: fit4youwellnesscenter.com Support the showJoin the Kingdom Fanatics community! Get access to exclusive content, green room access with guest and more. Visit our website; Like & Follow us on Instagram, Facebook, Tiktok and make sure to subscribe to our YouTube channel! We greatly appreciate all the love and support. To donate to the show, sow a seed here.Be Blessed AND Be A Blessing

Ecomm Breakthrough
Why most Amazon brands FAIL on Shopify with Chase Clymer

Ecomm Breakthrough

Play Episode Listen Later Sep 24, 2024 65:28


Chase is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design and development decisions. He is also the host of Honest Ecommerce, a weekly podcast where he provides online store owners with honest, actionable advice to increase their sales and grow their business.Highlight Bullets> Here's a glimpse of what you would learn…. Challenges faced by Amazon brand owners transitioning to ShopifyMisconceptions about the ease of moving from Amazon to ShopifyImportance of maximizing existing sales channels before diversifyingDistinct skill sets required for success on Amazon versus ShopifyBuilding customer trust and a strong online presence on ShopifyNecessity of a robust marketing strategy for driving traffic to Shopify storesUtilizing existing sales data and customer feedback for effective transitionsFinancial considerations and budgeting for launching a Shopify storeInnovative marketing strategies, including influencer seedingContinuous learning and adaptation in the evolving e-commerce landscapeIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Chase Clymer, co-founder of Electric Eye and host of the Honest Ecommerce podcast. They explore the challenges Amazon brand owners face when transitioning to Shopify. Key insights include understanding the distinct skill sets required for each platform, the importance of a cohesive brand strategy, and leveraging influencer marketing. Chase emphasizes the need for a robust marketing plan, a solid business operating system, and the effective use of AI tools like ChatGPT. The episode provides actionable advice for scaling e-commerce businesses from seven to eight figures.Here are the 3 action items that Josh identified from this episode:1. Assess and Build Your Team's Shopify Skills - Evaluate Skills: Review your team's current skills and identify gaps related to creative marketing, customer engagement, and website management.  - Invest in Training: Consider training programs or hiring experts to ensure your team is equipped to handle Shopify's requirements.2. Optimize Your Amazon Performance Before Transitioning- Enhance Listings: Conduct a thorough review of your Amazon listings, ensuring they are optimized with high-quality images, detailed descriptions, and relevant keywords.  - Leverage Promotional Tools: Make full use of Amazon's promotional tools, such as Sponsored Products and Lightning Deals, to boost visibility and sales before making the transition.3. Develop a Robust Shopify Marketing Strategy- Create Effective Ads: Develop targeted ad campaigns to drive traffic to your Shopify store.- Leverage Content and Influencers: Regularly generate fresh content to engage customers and consider influencer marketing to build brand credibility and attract new customers.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comShopifyWooCommerceWixSquarespaceMeta AdsAmazonTikTok ShopStoreTester.comElectric EyeSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survi...

Beginner's Mind
#140: Customer Obsession Isn't Enough—What Jeff Bezos Knows That Most Leaders Miss

Beginner's Mind

Play Episode Listen Later Sep 8, 2024 90:48 Transcription Available


What's the secret to building a trillion-dollar company from scratch? In this episode, we uncover Jeff Bezos' game-changing strategies from Invent and Wander, revealing how Amazon became a global powerhouse.In the world of business and investing, visionary ideas alone are not enough. Invent and Wander reveals that it's a relentless focus on long-term thinking, innovation, and customer needs that differentiates industry leaders from the rest.Throughout my career, I've learned that building a company is not just about executing on today's goals—it's about building toward the future. Drawing on my experience as an entrepreneur and investor, I'll break down the key lessons from Amazon's journey to help you understand what it takes to create a business that thrives in the long term.This episode dissects 10 powerful principles from the book, offering insights into leadership, innovation, and decision-making. From leveraging technology to solve real customer problems to the art of long-term planning, we'll uncover how you can apply these principles to your own ventures and investments.Book on Amazon:[Link to Amazon]Problems This Solves:Overwhelmed by complex business strategies? This episode simplifies Bezos' core principles into actionable insights.Unsure how to build a long-term vision? We'll provide real-world examples and strategies for future-proofing your business.Curious how Amazon fosters continuous innovation? Learn how to stay ahead of the competition by focusing on what truly matters.Why Listen:Discover the 10 Key Principles for Success: Understand the strategies that turned Amazon into a global powerhouse.Learn from Real-World Case Studies: Explore examples like the Kindle and Alexa to see these principles in action.Apply Bezos' Insights to Your Own Journey: Gain practical takeaways to foster long-term innovation and resilience in your business.Quotes:"We will continue to make investment decisions in light of long-term market leadership considerations.""Listen to customers, but don't just listen to customers—also invent on their behalf.""What's good for customers is good for shareholders."Timestamps:(00:00) Introduction to the Episode – Tl;DR 1(03:49) Who is Jeff Bezos? – Tl;DR 2(09:52) Overview of the Book – Tl;DR 3(14:44) The Essential Character Traits of Founders(21:57) The Regret Minimization Framework and Goal-Oriented Planning(28:57) The Five Principles Behind Amazon's Success(37:16) Using Technology to Solve Customer Needs(42:55) Timeless Hiring Principles from the 1998 Letter(51:15) Embracing Moore's Law to Build Toward the Future(58:31) What Is Good for Customers Is Good for Shareholders(01:05:03) Constantly Investing in New Things with Clear Market Goals(01:11:45) The Kindle Case Study - Innovating by Working Backwards from Customer Needs(01:18:47) Listen to Customers, But Invent for ThemSend us a textJoin Christian Soschner for expert coaching. 50% Off - With 35+ years in deep tech, startups/scaleups, and public companies, Christian offers power video sessions. Elevate strategy, execution, and leadership. Book Now.Support the showJoin the Podcast Newsletter: Link

Elevate Care
Making an Impact with Strategy and Marketing with Kerry Perez and Nishan Sivathasan

Elevate Care

Play Episode Listen Later Sep 3, 2024 14:23


Chapters00:00 Switching Roles: Meet Kerry Perez03:24 Roles in Strategy, Marketing, and Recruitment06:11 Driving Business Growth through Understanding Customer Needs09:00 The Evolving Candidate and Client Experience in Healthcare12:48 Finding the Right Workforce Mix for Clients13:44 Making an Impact with the Marketing Team ABOUT KERRYKerry Perez leads the design and development of enterprise strategy in addition to overseeing Marketing, Corporate Communications, and Creative Services.Ms. Perez joined AMN Healthcare in 2007 and has held various roles during her tenure, including recruitment, marketing, innovation, strategy, and M&A. She most recently served as the company's Vice President of Enterprise Strategy. She also stood up AMN Healthcare's Diligence and Integration Management Office, which led the strategic and functional integration of new acquisitions to drive synergy. She was named among Staffing Industry Analyst's Top 40 Under 40 in 2001, and she hosts the AMN Healthcare podcast, Elevate Care.Ms. Perez maintains the guiding principles of being customer obsessed, thinking big and delivering results. She has a passion for mentoring emerging leaders and building effective teams.Ms. Perez holds a Bachelor of Arts degree in Business Economics and a Bachelor of Arts degree in Communication from the University of California at Santa Barbara. For more than four years, she has served on the board of Dallas-based nonprofit, CitySquare, which focuses on fighting the causes and effects of poverty. Learn more about Kerry: https://www.amnhealthcare.com/about/amn-leadership-team/executive-committee/kerry-perez/ ABOUT NISHANNishan Sivathasan serves as Division President, Technology and Workforce Solutions, and is responsible for AMN Healthcare's suite of technology products for workforce management and virtual care platforms that enable healthcare organizations to deliver sustainable and innovative ways for patient care.Prior to his current role, Mr. Sivathasan was Chief Strategy and Experience Officer at AMN Healthcare and had responsibility for business strategy and M&A. He joined AMN in 2019. Prior to joining AMN, Mr. Sivathasan was responsible for eCommerce strategy and business development at JCPenney. Previously, he spent time at a financial technology start-up and almost 10 years at Rackspace, a globally managed cloud computing company, in executive positions that spanned strategy, product development, and marketing. Mr. Sivathasan started his career at Accenture as a management consultant and holds a Bachelor of Arts degree in Business Administration from Austin CollegeLearn more about Nishan: https://www.amnhealthcare.com/about/amn-leadership-team/nishan-sivathasan/ ABOUT THE SHOWElevate Care delves into the latest trends, thinking, and best practices shaping the landscape of healthcare. From total talent management to solutions and strategies to expand the reach of care, we discuss methods to enable high quality, flexible workforce and care delivery. We will discuss the latest advancements in technology, the impact of emerging models and settings, physical and virtual, and address strategies to identify and obtain an optimal workforce mix. Tune in to gain valuable insights from thought leaders focused on improving healthcare quality, workforce well-being, and patient outcomes. Learn more about the show: https://www.amnhealthcare.com/campaign/elevate-care-podcast/ FIND US ONWebsite – https://www.amnhealthcare.com/podcast/elevate-care-podcast/YouTube – https://www.youtube.com/@ElevateCarePodcastSpotify – https://open.spotify.com/show/5R2oWLZXYfjtPGW7o5KpuoApple – https://podcasts.apple.com/us/podcast/elevate-care/id1710406359Instagram – https://www.instagram.com/amnhealthcare/LinkedIn – https://www.linkedin.com/company/amn-healthcare/X – https://twitter.com/amnhealthcare/Facebook – https://www.facebook.com/amnhealthcare/ Powered by AMN Healthcare

Million Dollar Mastermind with Larry Weidel
How a $20 Lawn Mowing Gig Led to an 8-Figure Business

Million Dollar Mastermind with Larry Weidel

Play Episode Listen Later Aug 30, 2024 64:08


In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Bryan Clayton, CEO and Co-Founder of GreenPal. Bryan dives into the growth of his lawn-mowing business from a single push mower to a $10 million company, highlighting the importance of continuous experimentation and founder-driven success. After selling his first business, Bryan faced challenges transitioning to GreenPal, learning the value of understanding the technology, and starting with a minimal viable product (MVP). Bryan also stresses consistency, listening to customers, and sticking to proven strategies for long-term success.

Million Dollar Mastermind with Larry Weidel
Part 3 - How Being 'Average' Can Actually Make You a Better Entrepreneur

Million Dollar Mastermind with Larry Weidel

Play Episode Listen Later Aug 29, 2024 18:34


In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Bryan Clayton, CEO and Co-Founder of GreenPal. Bryan dives into the growth of his lawn-mowing business from a single push mower to a $10 million company, highlighting the importance of continuous experimentation and founder-driven success. After selling his first business, Bryan faced challenges transitioning to GreenPal, learning the value of understanding the technology, and starting with a minimal viable product (MVP). Bryan also stresses consistency, listening to customers, and sticking to proven strategies for long-term success.

Million Dollar Mastermind with Larry Weidel
Part 2 - Turning A Dead-on-Arrival App Into A 300K User Success Story

Million Dollar Mastermind with Larry Weidel

Play Episode Listen Later Aug 28, 2024 23:59


In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Bryan Clayton, CEO and Co-Founder of GreenPal. Bryan dives into the growth of his lawn-mowing business from a single push mower to a $10 million company, highlighting the importance of continuous experimentation and founder-driven success. After selling his first business, Bryan faced challenges transitioning to GreenPal, learning the value of understanding the technology, and starting with a minimal viable product (MVP). Bryan also stresses consistency, listening to customers, and sticking to proven strategies for long-term success.

The Level 10 Contractor Daily Podcast
1814: 5 Ways to Center Your Focus on Customer Needs

The Level 10 Contractor Daily Podcast

Play Episode Listen Later Aug 26, 2024 18:43


Rich talks about focusing on your customers needs. Put the focus back on your customers - where it belongs!

Selling From the Heart Podcast
Dr. Cindy McGovern - How to Transition to Relationships and Partnerships

Selling From the Heart Podcast

Play Episode Listen Later Jul 29, 2024 35:00


Discover how to transform transactions into lasting partnerships with Dr. Cindy McGovern!ABOUT THE GUESTMeet Dr. Cindy McGovern, also known as the "First Lady of Sales." Dr. McGovern is a renowned sales and leadership expert, speaker, and author. She is the founder of Orange Leaf Consulting, which helps businesses boost their sales performance. Her book, "Every Job Is a Sales Job: How to Use the Art of Selling to Win at Work," reveals how everyone, regardless of their role, can leverage sales skills to succeed.As a sought-after speaker, Dr. McGovern shares her wisdom on sales and leadership at conferences and corporate events worldwide. Her focus on relationship-building, effective communication, and understanding customer needs is transformative for individuals and organizations alike.SHOW SUMMARYJoin Larry Levine and Darrell Amy in this exciting episode of the Selling from the Heart podcast as they sit down with Dr. Cindy McGovern. Dubbed the 'First Lady of Sales' and Wall Street Journal bestselling author, Dr. Cindy delves into the essence of authenticity and trust in sales. Discover the journey from 'Transactionships' to meaningful partnerships and how to deepen connections for greater success. Celebrate the success of 'Selling in a Post-Trust World' and learn how you can get early access to this game-changing book.KEY TAKEAWAYSAuthenticity in Sales: Being genuine is key to building client trust.Personal Branding: Align your personal brand with your true self.Communication Matters: Every interaction builds or erodes trust.Planning and Authenticity: Combine strategic planning with authenticity for successful sales interactions.Transactional to Partnership: Shift from transactional relationships to trust-based partnerships.Internal Trust: Build internal trust to effectively cross-sell and provide comprehensive client solutions.QUOTES"Selling from the heart can sometimes mean walking away if it's not right.""If you want to have a never-flowing sales funnel, you've got to build a never-flowing relationship funnel.""Every interaction is a transaction of trust.""You're responsible for how you show up.""Move from transactional relationships to partnerships by deepening trust and being authentic."CONNECT WITH DR. CINDY MCGOVERNLinkedInCONNECT WITH DARRELL AND LARRYDarrell's LinkedInLarry's LinkedInSelling from the Heart WebsiteGET THE NEW BOOK!Discover how to sell more without destroying your relationships and reputation.Pre-order at B&N and get access to Bonus Items! Get your Selling in a Post-Trust World copy here.ORDER NOWVisit Barnes & Noble to preorder the rerelease of Selling from the Heart. Order your copySUBSCRIBE TO OUR YOUTUBE CHANNEL!Don't miss out on more insightful content. Subscribe now!

The Sales Hunter Podcast
Unlocking Customer Needs Through Smart Questions

The Sales Hunter Podcast

Play Episode Listen Later Jul 22, 2024 5:02


Engage your prospects in meaningful dialogue that keeps them invested.  Discover how to move beyond the ‘conventional capabilities' presentation and truly understand your customer's needs before offering solutions. What if the best sales presentation is the one you never give?  

The Radcast with Ryan Alford
Marketing Superpowers: Build A Brand So Good That Getting Customers Feels Like Magic | Jon Davids

The Radcast with Ryan Alford

Play Episode Listen Later Jul 16, 2024 41:45


TAKEAWAYSPower of influence and building a strong customer communityInsights on influencer marketing and industry evolutionThe movement formula for successful brand buildingPitfalls of marketing and understanding the "why" behind a product or serviceChallenges of building a community and driving organic growth in the digital landscapeImportance of amplifying a unifying message and leveraging social proofConcept of "minimum viable concept" and promoting an idea to gauge audience resonanceCreating a movement around a brand and successful brand strategiesEvolving media habits of different age groups and adapting to changing consumer behaviorsPrinciples outlined in "Marketing Superpowers" for long-term brand successTIMESTAMPSThe importance of attention (00:00:00) Discusses the value of attention and the need to offer something truly valuable to capture attention effectively.The significance of the present (00:01:52) Explores the significance of focusing on the present and the potential risks of being too early in the market.Early entrepreneurial journey (00:03:40) John Davids shares his entrepreneurial journey, starting with his success in generating advertising revenue in the early 2000s.Origins of Influicity (00:04:41) John Davids explains the inception of Influicity and its focus on influencer marketing as its initial service offering.Evolution of influencer marketing (00:06:05) Discusses the niche and fragmented nature of influencer marketing and its impact on different audience segments.Influencers as modern TV stations (00:07:44) Compares individual influencers to modern TV stations, highlighting their role in providing content, entertainment, and education.Influencer timing and impact (00:09:56) Explores the impact of timing on the success of influencers and the evolution of social media platforms.Building a community for influence (00:11:16) Emphasizes the importance of having a business idea or product to build a community around, rather than pursuing influence for the sake of it.Authenticity and value in influence (00:13:38) Discusses the importance of authenticity and offering something truly valuable in the influencer space.Introduction to "Marketing Superpowers" (00:14:42) Introduces John Davids' upcoming book "Marketing Superpowers" and its relevance to individual influencers and larger brands.The Movement Formula (00:15:07) Explains the core concept of the book, "The Movement Formula," focusing on building customer communities and the unifying belief, faith, and action.Marketing lessons from religion and politics (00:19:22) Discusses extracting marketing lessons from powerful societal movements like religion and politics.The importance of the "why" in marketing (00:19:41) Emphasizes the significance of starting with the "why" in marketing to address customer pain points and needs effectively.Building Organically (00:22:41) Discussion on whether organic growth is possible or if pay-to-play is necessary for brand building.Liquid Death Story (00:23:30) The story of Liquid Death's successful promotion before the product was even built, demonstrating the power of marketing before production.Crumble Cookies Case Study (00:26:01) Exploration of how Crumble Cookies built a successful brand through storytelling, community, and limited-time offers.Hacking the Axis (00:31:11) Strategies to fast-track brand influence and navigate growth plateaus.Owned vs. Rented Land (00:34:29) Discussion on the importance of migrating community engagement from rented platforms to owned channels.TikTok's Significance (00:37:22) The significance of TikTok as a major platform and the debate around its longevity.Future-proof Marketing (00:39:09) The importance of embracing principles outlined in "Marketing Superpowers" to stay relevant in evolving media habits.Book Promotion (00:40:45) Promotion of "Marketing Superpowers" with details on where to find and pre-order the book. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Transformed Sales
understanding customer needs to build lasting relationships and a Strong Foundation in Sales with Karen Kelly

Transformed Sales

Play Episode Listen Later Jul 10, 2024 33:17 Transcription Available


"Failure is part of the journey and to have that resiliency and along the way, like the growth and the revenue that I made up has tripled the initial loss."- Karen KellyKaren Kelly shares her journey from wanting to be a doctor to becoming a successful sales professional. She emphasizes the importance of having a strong foundation, whether it's through education or working in corporate America, to develop the skills needed for sales. Karen also highlights the significance of understanding the customer's language and needs, building relationships, and providing after-sales support. She discusses the collaboration between sales and marketing departments and the need for a unified strategy. Karen encourages embracing failure as a learning opportunity and not being afraid to take risks.TakeawaysA strong foundation, whether through education or working in corporate America, is crucial for developing the skills needed for sales.Understanding the customer's language and needs, building relationships, and providing after-sales support are key to success in sales.Collaboration between sales and marketing departments is essential for aligning strategies and meeting customer needs.Embracing failure as a learning opportunity and taking calculated risks can lead to personal and professional growth.Don't play small in sales, leadership, or entrepreneurship. Take bold actions to achieve big results.Chapters00:00- Introduction and Karen Kelly's Career Journey08:31- The Importance of a Strong Foundation in Sales13:10- Embracing Failure and Taking Calculated Risks25:43- Collaboration between Sales and Marketing31:00- Don't Play Small: Bold Actions for Big Results in SalesTo connect with KarenLinkedIn- linkedin.com/in/karen-kelly-sales-trainer-Website- k2perform.com (Company)Email- karen@k2perform.comPodcast- The k2 Sales podcastEver wish you could pick Wesleyne's brain? Now you can. Check out AskWesleyne.Com to find the answers to all your sales, leadership, mindset and business question. For daily tips on sales and leadership connect with WesleyneLinkedIn- linkedin.com/in/wesleyne Instagram- @wesleynewhittakerTiktok- https://www.tiktok.com/@thewesleynewhittaker Facebook - https://www.facebook.com/transformedsales Youtube- www.youtube.com/@wesleynewhittaker Website- TransformedSales.com Email- podcast@transformedsales.com

Unchurned
Demystifying Customer Needs ft. Alex Turkovic (The Digital Customer Success Podcast)

Unchurned

Play Episode Listen Later Jul 3, 2024 51:22


Alex Turkovic joins Jon Johnson, and Kristi Faltorusso to delve into the intricacies of customer success management (CSM), the disconnect between customer experience strategies and practical implementation, the role of emotional intelligence in business decisions, tackling data quality and management & much more. Timestamps 0:00 - Preview, BS & Intros 4:57 - Practically implementing concepts and frameworks 8:50 - Put the customer first 10:00 - We need emotional intelligence in CS 13:03 - Tracking actions vs real outcomes 16:18 - Tracking metrics that matter 19:27 - Trust, Journey Map, & Clean Data 31:40 - The correlation of CS, Product & Marketing 34:10 - Central CSM 35:35 - Consolidation and management of SaaS applications 39:10 - Validating project success 46:00 - Closing ___________________________

Perpetual Traffic
The Single Hardest Part of Scaling a Business Revealed

Perpetual Traffic

Play Episode Listen Later Jun 4, 2024 40:52


We're sharing an episode of the Dugout CEO podcast, hosted by Casey Cavell, where Ralph was a guest. He talks to Casey about key insights on effective business management, and strategies for CEOs and marketing leaders facing economic challenges and organizational growth. Ralph discusses the importance of aligning teams with a unified vision and making informed decisions about outsourcing and in-house operations. He also goes into the need for the right support system, explaining the value of working on the business, fostering independence within teams, and leveraging strategic planning for sustainable growth. Tune in to gain knowledge on managing business complexities and scaling through purposeful strategies.Chapters:00:00:00 - Kickoff: Welcome to the Perpetual Traffic Podcast00:00:07 - Business Growth Hurdles and How to Manage Them00:01:48 - Why Integrators Are Essential for Success00:04:48 - Meet the Dugout CEO Podcast00:06:13 - Ralph Burns' Journey from Baseball to Business00:09:03 - Drawing Business Insights from Baseball00:13:45 - Specialization vs. Scaling: Finding the Balance00:17:30 - When to Pivot: Adapting Your Business Strategy00:19:50 - Listening to Customer Needs for Growth00:22:12 - Targeting and Serving Your Ideal Customer00:26:00 - Mastering Strategic Planning and Leadership00:28:15 - The Mr. Fix-It Hat: Empowering Your Team00:32:45 - The Fun and Importance of Quarterly Planning00:36:05 - Wrap-Up: Key Takeaways and Final ThoughtsLINKS AND RESOURCES:The Tier 11 ManifestoPT on TelegramVirtual Boss: A practical guide for masterfully leading and managing remote teamsEpisode 588: (Part 2) From One-Man Show To Growth Engine: The COO Transformation With Ryan HodgesTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!