Podcasts about what stephan

Why you have to check out today’s podcast:  Discover why value-based pricing  is the most neglected step in understanding price  Learn how to communicate product value in value conversations with customers before products are made for better pricing  Find out the importance of having a pricing strategy to determine a product’s value    Stephan Liozu is the Founder of Value Innoruption Advisors, a boutique consulting firm specializing in disruptive approaches in value, pricing, and strategic management.  He helps leaders in organizations that want to get started in pricing by conducting assessments and building road maps.    In this episode, learn all about value pricing and how to use the right pricing toolbox to come up with a price based on how much a customer believes a product is worth.     “Critical problems are around value. Pricing comes later.”   - Stephan Liozu    Increase Your Pricing Knowledge: Become a Champions of Value INSIDER!   To sign up go to insider.championsofvalue.com.     Topics Covered:    01:01 - How Stephan got into Pricing: having been named ACP deployment officer for Owens Corning Europe taking care of the pricing module in SAP    02:37 - The role of a chief value officer: Being the chief conductor of all the value and pricing activity in an organization.     05:50 - The whole process of measuring value, creating, and capturing it using the dollarization methodology    07:39 - Going through value creation: looking at the customer problem, do a better job of understanding the customer problem, uncovering it through market research, insights, and ethnographic research    09:14 - ‘99% of businesses are there to create value, oftentimes they don't know what value really means.’ Stephan's thoughts on it.    13:40 - Conversations put your customers at ease. Stephan's perspective about value conversation and the challenge that goes with it.    16:30 - Why do companies don't understand what product value is? Stephan states the three reasons why.    17:58 - Why is it important to ask the right questions?    19:18 - Customer segmentation is an often neglected part of a value conversation. Another reason why companies don't think about value.    19:54 - What Stephan is up to these days: leveraging technology to a lot of his work focusing on monetization of software and data.    21:03 - Hardware product companies are giving away the software as a way to sell their hardware. We hear Stephan's idea about it.    22:32 - Talking about cost and value in SaaS companies. The challenge of communicating the value of its product.    24:49 - He couldn't care less about focusing more on the value of a product. His one pricing advice that could impact your business.    Key Takeaways:    “Our competitors are also looking at the customer problem. So we got to do a better job at understanding the customer problem, uncovering it through market research, insights, ethnographic research.” - Stephan Liozu    “I wanted not to be a CPO chief pricing officer, I wanted to be a CVO chief value officer, because our critical problems are around value, you know, pricing comes later.” - Stephan Liozu    “Psychologically it puts your customers at ease when you have a conversation, whether it's in creation mode, in quantification, validation, and communication.” - Stephan Liozu    “To be doing the work in value, you have to have value conversations.” - Stephan Liozu    “If we have to continue doing everything in finance around the product, then we're not going to achieve our goal to show the value of everything else we do in the bundle.” - Stephan Liozu     People Mentioned:    Ron Baker    Connect With Stephan Liozu:    LinkedIn  stephanliozu.com    Connect with Mark Stiving:       Email: mark@impactpricing.com      LinkedIn      Twitter      

Do you have a mentor? On this episode of Inside Look, one of my coaching clients, Tony Stephan, stops by to let us in on what he’s learned throughout our years of knowing each other and how he has started to help other entrepreneurs do the same! Stephan says that one of the best decisions he made was getting coaching from a mentor. That has given him the tools and the edge he needed to rise above the rest and become an authority in his industry.   “You can have anything you want in this world, as long as you’re willing to go get it.” “I was more afraid of taking these dreams, these goals, and these ambitions I have to the grave, than I was afraid of failure.” “As long as I never quit, I’m never going to fail.” “For every new level, there’s a new devil.” - Tony Stephan   Here’s what you’ll discover: 03:07 - Why Stephan chose to trust Bedros 08:17 - Keep going even when you’re sore 10:08 - What Stephan had to learn at a young age 16:36 - You have to step up if no one else will 19:44 - Come with a giving hand 24:04 - Look at debt like an asset 29:15 - There is value in the inefficiencies of business 35:47 - Don’t just try to extract money from clients   “People will always buy from someone who is considered an authority in their industry.” “If I understand your pain, I might be able to solve your pain as well.” - Bedros Keuilian   --   Follow us on Instagram: @bedroskeuilian / @tony_stephan_   Buy Man Up and get Bedros’ High Performance Leadership Course for FREE: https://manup.com/   Visit: https://tonystephandietitian.com/   Subscribe to My Channel for weekly videos: http://www.youtube.com/bedroskeuilian/?sub_confirmation=1 Youtube:https://youtu.be/6v-_xvG48CM

Marketers focus on taking actions that will result in increased conversions. Tim Ash joins me today to talk about optimizing and increasing conversions through compelling customer experiences. We used to think people made conscious buying decisions. We now know that it’s largely the other way around. People make unconscious decisions when it comes to making purchases or choosing products or services. Tim shares how to use this information to help you optimize your conversion rate and grow your business presence. Find Out More About Tim Here: Tim Ash Tim Ash on Facebook Tim Ash on LinkedIn SiteTuners Digital Growth Unleashed In This Episode: [01:13] - Tim starts things off by talking about the best practices and optimization of conversion rate from the evergreen angle. [02:25] - What are the differences between neuromarketing and behavioral economics? [04:32] - Tim discusses how to structure online marketing to take advantage of the human tendency to opt for immediate gratification and discount future pain. [07:09] - What Stephan has just been saying reminds Tim of BJ Fogg’s theory that states that you need three things for any behavior to occur. [10:17] - Tim relates what he and Stephan have been discussing to the gaming industry, which he points out is now bigger than Hollywood. [13:44] - Stephan brings us back to the idea of the trigger, the habit, and the reward. The way to replace the habit is to scramble the trigger, he explains. [15:49] - Stephan discusses being at a conference and optimizing the process for getting as much of the audience as possible to whip out their phones and opt in. [19:54] - Tim responds to Stephan’s example for how to get people to opt in, relating Stephan’s strategy to the theory he previously described by BJ Fogg. [22:51] - Does Tim think it’s important to get someone’s first name, or that it’s better to just ask for an email address? He generally asks for the email address first. [24:42] - Tim gives copies of his book away at his session, and recommends having physical copies available as a form of branding. [25:33] - We learn whether Tim used any of his neuromarketing magic to get his impressive Amazon reviews. He and Stephan then discuss reviews in general, and whether it’s acceptable to ask for them. [30:13] - Stephan returns to the concept of giving away books, using Tony Robbins’ strategy as an example. [31:33] - What are Tim’s thoughts on how to optimize the opportunity of giving something physical away with a free-plus-shipping offer? [35:04] - When the first edition of Tim’s book came out, it included several special offers. He found that they weren’t very effective. [39:41] - Why did Tim feel the need to create a whole conference, Digital Growth Unleashed, when he already had a successful agency and a book? [44:22] - Tim responds to Stephan’s question about which tool is the most important from a conversion standpoint. [50:03] - Tim’s company has used SalesForce, but switched to Infusionsoft. [51:03] - What are some of Tim’s favorite tips, tactics, and strategies for landing page optimization? [56:39] - Tim offers some ways to get in touch with him for listeners who want to hear or learn more, or potentially work with him. Links and Resources: Tim Ash Tim Ash on Facebook Tim Ash on LinkedIn SiteTuners Digital Growth Unleashed Roger Dooley on Marketing Speak TPNI Engage Leadpages Leaddigits Infusionsoft BJ Fogg’s Behavior Model Dave Vanhoose Tony Robbins Unshakeable by Tony Robbins MONEY: Master The Game by Tony Robbins Jeff Walker Launch by Jeff Walker The Optimized Geek Visual Website Optimizer Optimizely Unbounce Hotjar Scott Brinker MarTech Conference SalesForce  

Stephan Guyenet is a writer, international speaker & science consultant with a PhD in neuroscience from the University of Washington. His publications have been cited over 1800 times and he recently wrote and released his book ‘The Hungry Brain – Outsmarting the instincts that make us overeat.’ The economics of eating and optimal foraging theory What specific food properties the brain loves Learning to like vegetables Palate fatigue and sensory specific satiety Drinking honey by the liter, eating 5 pounds of meat in a sitting and chowing down on 20-30 oranges back to back All potato diets Is sugar really as bad as we think it is? The ‘easiest’ way to lose weight and reprogram your body fat set point What Stephan eats on a daily basis Optimizing your food environment for weight loss The Ideal Weight Program and Stephan’s upcoming projects   The Book -  The Hungry Brain The Program – The Ideal Weight Program The Blog and Twitter  -- Would you like to be coached by Marcus? Contact him HERE! Online Nutritional Coaching Online Workout Design Personal Training Connect: Facebook  |  Instagram  |   YouTube  |  Twitter