Podcasts about wkti

WTMJ's Gene Mueller discusses what it was like to broadcast on WKTI during the 9/11 terror attacks.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On May 4, 1989, two Milwaukee celebrities — Bob Reitman and Gene Mueller, hosts of the popular WKTI morning show Reitman and Mueller — were featured as barflies on the popular sitcom Cheers. Bubbler Talk looks into how this came about.

WKTI legend Gene Mueller joins Homer & Tony with a couple of special guests to talk about his retirement announcement, did Homer try and get Tony to play golf with him at the last minute because someone cancelled and what was his response and former Marquette standout Travis Diener joins the guys to talk Bucks, Rodgers and if he is still going to play basketball overseas.

For over 2 decades, Pat Miller‘s favorite part of strategizing and positioning events with radio stations and digital brands like WTMJ and WKTI in Milwaukee has been bringing big ideas to life. Through Idea Coach, Pat helps small businesses find clear and competitive advantages to grow through understanding their audience, authentically connecting with them, and getting the attention needed to drive sales. This episode is sure to create an “Aha!” moment for business owners listening in.

Pat talks about having great mentors throughout his career now sharing what he has learned with others, also how networking influenced Pat making his decision to go from radio to become a consultant.   Pat Miller, MBA, owns and operates Small Step Solutions, a strategic consulting firm based in Wauwatosa, WI. Founded in 2018, Small Step Solutions helps business owners that are too busy to think build strategy, make tough choices and do hard things. Miller has 20+ years experience in branding, positioning and events with radio stations and digital brands – most recently WTMJ and WKTI in Milwaukee. During his career, he was an on-air host and brand manager, building stations from scratch which is an in-depth exercise in audience targeting, creative writing and brand positioning. In addition to building brands, he spent years creating strategic partnerships and unique programs for advertisers. In Milwaukee, that included the Milwaukee Brewers, Green Bay Packers, Summerfest, the Wisconsin State Fair and more. This battle-tested experience is now used to help CEOs and Business Owners solve problems and increase sales. My favorite takeaways from this week’s episode: Know when you are in operational mode or creative mode then take advantage of it Asking questions to get better answers Weird Al is not so weird Connect with Pat Miller Website – smllstp.com (http://smllstp.com) Email – pat@smllstp.com (mailto:pat@smllstp.com) Facebook Group – www.facebook.com/groups/BrandCrafted (http://www.facebook.com/groups/BrandCrafted) Upcoming event on 4/17 – https://www.smllstp.com/brand-crafted-social-club (https://www.smllstp.com/brand-crafted-social-club) Sponsors Love the podcast? Sign up for listener support (https://www.paypal.com/donate/?token=meRj5eLgZJUhKpnrjgEssosEnFZmyuGnN5GDB6pvkWcXZG_tee5SDOCK2BYCnuj6tPavTW&country.x=US&locale.x=US) , you’re basically buying me a coffee each month. (https://trinergyhealth.com) Mental Wellness Re-imagined EXACTA Corporation (https://myexactamundo.com/WP1/) Think Possibilities Think EXACTA     Be the first to be notified of new interviews     Support this podcast

In this episode of Brandstorm, we welcome Kipper McGee, author of the book Brandwidth: How Big Broadcasting is Missing the Mediamorphosis. Kipper discusses how terrestrial radio is grappling with its relevancy, and what stations need to embrace for the future. Kipper McGeeA radio fan from the start, Kipper grew up listening to stations like Chicago's 890 WLS AM, as well as Milwaukee's 920 WOKY AM and 620 WTMJ AM. In the early 1980's, Kipper and a talented staff that included Brandstorm co-host Dan Trzinski helped put Milwaukee's 94.5 WKTI FM on the map. They took an automated music station with low ratings and no personalities and built it into the #1 station in the market during pop music's renaissance. Back then, it was unheard of to have a discussion-fueled morning show with little-to-no music, but this revolutionary idea worked. The morning team of Reitman & Mueller was a ratings sensation at WKTI for over 25 years, and the morning talk show format is still being used on stations all over the country. Kipper started as on-air talent, but has worked in virtually every radio position available in different cities across the United States, including Des Moines, Orlando, St. Louis and New Orleans. Eventually, Kipper joined WLS and ran that station in the mid-to-late 2000's. Currently, Kipper is a digital marketing consultant, whose clients include Internet start-ups, broadcast networks and Fortune 500 companies such as Delta Airlines and Nokia. He is a frequent speaker, panelist and presenter at national broadcasting conventions, and is chief strategist at Kipper McGee, LLC. Brandwidth: How Big Broadcasting is Missing the MediamorphosisKipper's book recently had a second press run, as his message remains as applicable today as it was when the book was published in 2015. He feels that broadcast media, specifically radio, is not evolving enough to stay relevant in today's digital age. He goes as far to say in his book that if the broadcast industry dies, it will be ruled a suicide. Whether it's due to fear of change, too much downsizing, inertia or comfort in the status quo, many in the radio industry have avoided using social media, podcasting, video and other potential extensions of their brand to promote and interact with audiences. With podcasting specifically, Kipper says the radio mentality thus far has been to treat this marketing tool as a glorified DVR, relying on rerunning previously-aired content. He believes that the smart way to go with a radio station's podcasting arm is to create unique and preferably shorter content. Kipper also recommends that stations create a second stream online, where listeners can get the same music that is aired on terrestrial radio, with less interruptions. The Current State of RadioWhile recent studies show that 95% of people still listen to the radio at least once a week, it's clear that those same listeners are not spending the same amount of time with it as they once did. About 35% of homes no longer have a radio, and Kipper believes more stations should be taking advantage of the uptick in homes that have invested in home-listening devices like the Amazon Echo, Google Home or Apple's HomePod. It may disrupt an advertiser's standard way of thinking, but it's important to realize the potential difference between 30,000 people who simply hear your ad and the 6,000 legitimate prospects you can create with this new approach that targets individual listening habits. Kipper explains that radio is one of the few mediums left that still airs 60-second, linear, one-dimensional audio ad messages. Television now offers 30-, 15-, 10-, and even 5-second ads. Why couldn't radio explore ads that simply refer listeners to an icon on their touchscreen? While the technology does not yet exist for such segmented advertising on in-home devices, it will soon. In the meantime, advertisers can still create a database or track listeners if they use an app or have an account with a radio station that requires a log-in or email address. Why Radio Hasn't Mastered Social MediaTo Kipper, the fact that the radio industry has yet to fully embrace social media is mainly due to budgets and the bandwidth of each station's shrinking staff. These days, each person on the team usually does multiple jobs, including on-air talent. When an intern must juggle social media posts for an entire radio group, or a D.J. is expected to record his or her own show and write multiple blogs, in addition to creating social media posts before clocking out for the day, it's no wonder that true interactivity through social media isn't being explored. Why Facts Have Become Less ImportantThe facts of who, what, when, where, why and how have become less important to consumers than how quickly we get that information. In the past, we would go to the morning or evening paper for facts, but today, we are barraged with facts 24/7 via our mobile phones and television's news cycle. The question is no longer "what has happened," but more so, "what is happening now, what's in it for me and what's next?" Using Kipper's example, the results of an election do not matter to people as much as how the winner's platform will affect their day-to-day lives. Kipper says that broadcast news needs to be forward-thinking, and not prone to regurgitating news that has already been broadcast several times during the day or night. How Radio Advertising Needs to ChangeAs programming becomes more segmented, in response to streaming services like Spotify or satellite radio, there will soon be no need for people to hear the same advertisements. More and more, ads will be targeted to listeners based on individual interests and habits, much like how Amazon and Google can recommend different products or websites to different users, based on their individual search histories. Survival Tips for Radio StationsRadio stations need to think bigger, better and brighter, according to Kipper. They need to take time to step back and be innovative. Terrestial radio needs to be technologically in sync with the current culture. Apps like iHeartRadio are great for people who like to listen to music, but they are too generalized and could stand to be more local. Ad agencies, like Platypus, need to take a leadership role in helping radio stations embrace new media to not only bring added value to radio clients, but also to create new revenue streams. Contact Kipper:Website: www.KipperMcGee.com Podcast: Brandwidth Twitter: @KipperMcGee Facebook: www.facebook.com/kippermcgee LinkedIn: www.linkedin.com/in/kippermcgee

In this episode of Brandstorm, we welcome Greg Giersch, vice president of client experience at The Center for Sales Strategy (CSS). As a company’s sales force is integral to their success, Greg and his organization help businesses increase sales revenue by improving the performance of their sales teams, and encouraging them to fully understand their own brand. Greg Giersch Currently residing in Portland, OR, Greg is originally from Milwaukee and worked as a broadcast engineer for the Journal Broadcast Group (WTMJ-TV, WTMJ-AM and WKTI). After completing a business degree in college with a marketing major, he made the leap into sales. He was a client of CSS before becoming an employee and discovering his personal brand. He embraced his engineering roots as a problem solver and uses these skills to his advantage as a salesperson. The Center for Sales Strategy Founded in 1983 and based in Tampa, FL, The Center for Sales Strategy has home offices throughout the country and approximately 40 employees, a good majority of which are consultants that travel to clients. The organization was founded on customer-focused selling. CSS' business model is: talent, training and tactics equal performance. By bringing in the right talent, CSS can help companies train their sales staff with correct tactics to use out in the field. Success means finding the right clients for the product you're selling, thus making the entire transaction a win-win. What Makes a Salesperson Unique Greg says that 20 years ago, sales thrived on phone calls and face-to-face meetings to discuss a client's wants and needs. With the internet, it is now key for sales people to come to the table knowing about their client's business first through research. Likewise, clients can also research you as the salesperson, making it important to have a personal brand. If a salesperson has trouble defining what makes them unique, ask for feedback from people who know you in the workplace. The right branding can help salespeople connect and bring value to a potential client. Why Salespeople Fail Greg states that good salespeople are often good listeners and good researchers. If a salesperson can find and cater to the client's needs, they can generate repeat sales. Don't be product-focused. Be a problem solver. Contact Greg:Website: www.thecenterforsalesstrategy.com LinkedIn: www.linkedin.com/in/greggiersch

Ever have a radio station change their name for you? That's exactly what 94.5 KTI country did after revealing that Milwaukee country radio mainstay Karen Dalessandro was switching dial positions.  Her new station is so happy to have her that they have renamed the station “94-5 KAREN COUNTRY” in a series of ads, including TV and outdoor. Clearly, Karen is a modern-day renaissance pro.  She’s done voice-over and on-camera work for advertising agencies, worked in theater and comedy improv, and was even a TV entertainment reporter for Milwaukee’s FOX-TV affiliate. As longtime morning host at Milwaukee’s leading country radio station, she is now hosting afternoons on rival “KTI Country” and serving as WKTI Music Director. In sharing her journey she offers some tips for deciding whether you're ready to lead a large market morning show, and importantly, what it takes to KEEP a show on top for almost two decades.    Having been in the enviable position of "hiring her next boss", Karen describes what are some of the traits (good and bad) which any talent should be aware of before signing on the line.  

Bob Kessler does news at WGN Radio, and he does a lot of other things, including writing and producing Green Sense Radio and the Greensense Minute on WBBM, and doing news with Rivet Radio. He talks about why he likes doing broadcast radio and why he loves radio; being a musician and how he got interested in music, writing and arranging music, recording piano and performing harmonica; how he became ordained as a lay Buddhist teacher, what obstacles he has overcome, how he got into radio, internships with WKTI, WYMS, and WXRT; working on Jan Coleman’s show and Steve and Johnnie’s show at WGN; doing news on WGN while being the writer and executive producer for Ramsey Lewis’ show with Karen Williams on WNUA; how tech has changed broadcasting; his future plans, living an atypical life, and more.Click the link below to play, or download it by right-clicking (on a PC) or holding down the CTRL key and clicking on it (for Mac).http://radiogirl.us/audio/RG150.mp3