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How to Build a Winning Strategy for Your B2B Brand In a fast-paced business environment, marketers, agencies, and consultants must proactively help clients differentiate their brands in the marketplace. One way of doing this is by analyzing the strategy, messaging, and brand positioning, both for their own brands and key competitors. So how can teams conduct this kind of brand research and competitive analysis in a way that's insightful, efficient, and actionable for planning the next steps? Tune in as the B2B Marketers on Mission Podcast presents the Marketing DEMO Lab Series, where we sit down with Clay Ostrom (Founder, Map & Fire) and his SmokeLadder platform designed for brand research, messaging and positioning analysis, and competitive benchmarking. In this episode, Clay explained the platform's origins and features, emphasizing its role in analyzing brand positioning, core messaging, and competitive landscapes. He also stressed the importance of clear, consistent brand positioning and messaging, and how standardized make it easier to compare brands across multiple business values. Clay also highlighted the value of objective, data-driven analysis to identify brand strengths, weaknesses, and gaps, and how tools like SmokeLadder can save significant time in gathering insights to build trust with clients. He provided practical steps for generating, refining, and exporting brand messaging and analysis for internal or client-facing use. Finally, Clay also discussed how action items and recommendations generated from analysis can immediately support smart brand strategy decisions and expedite trust-building with clients. https://www.youtube.com/watch?v=h4_o1PzF1Kk Topics discussed in episode: [1:31] The purpose behind building SmokeLadder and why it matters for B2B teams [12:00] A walkthrough of the SmokeLadder platform and how it works [14:51] SmokeLadder's core features [17:48] How positioning scores and category rankings are calculated [35:36] How differentiation and competitors are analyzed inside SmokeLadder [44:07] How SmokeLadder builds messaging and generates targeted personas [50:24] The key benefits and unique capabilities that set SmokeLadder apart Companies and links: Clay Ostrom Map & Fire SmokeLadder Transcript Christian Klepp  00:00 In an increasingly competitive B2B landscape, marketers, agencies and consultants, need to proactively find ways to help their clients stand out amidst the digital noise. One way of doing this is by analyzing the strategy, messaging and positioning of their own brands and those of their competitors. So how can they do this in a way that’s insightful, efficient and effective? Welcome to this first episode of the B2B Marketers in the Mission podcast Demo Lab Series, and I’m your host, Christian Klepp. Today, I’ll be talking to Clay Ostrom about this topic. He’s the owner and founder of the branding agency Map and Fire, and the creator of the platform Smoke Ladder that we’ll be talking about today. So let’s dive in. Christian Klepp  00:42 All right, and I’m gonna say Clay Ostrom. Welcome to this first episode of the Demo Lab Series. Clay Ostrom  00:50 I am super excited and very honored to be the first guest on this new series. It’s awesome. Christian Klepp  00:56 We are honored to have you here. And you know, let’s sit tight, or batten down the hatches and buckle up, and whatever other analogy you want to throw in there, because we are going to unpack a lot of interesting features and discuss interesting topics around the platform that you’ve built. And I think a good place to start, perhaps Clay before we start doing a walk through of the platform is, but let’s start at the very beginning. What motivated you to create this platform called Smoke Ladder. Clay Ostrom  01:31 So we should go all the way back to my childhood. I always dreamed of, you know, working on brand and positioning. You know, that was something I’ve always thought of since the early days, but no, but I do. I own an agency called Map and Fire, so I’ve been doing this kind of work for over 10 years now, and have worked with lots and lots of different kinds of clients, and over that time, developed different frameworks and a point of view about how to do this kind of work, and when the AI revolution kind of hit us all, it just really struck me that this was an opportunity to take a lot of that thinking and a lot of that, you know, again, my perspective on how to do this work and productize that and turn it into something that could be used by people when we’re not engaged with them, in some kind of service offering. So, so that was kind of the kernel of it. I actually have a background in computer science and product. So it was sort of this natural Venn diagram intersection of I can do some product stuff, I can do brand strategy stuff. So let’s put it together and build something. Christian Klepp  02:46 And the rest, as they say, is history. Clay Ostrom  02:49 The rest, as they say, is a lot of nights and weekends and endless hours slaving away at trying to build something useful. Christian Klepp  02:58 Sure, sure, that certainly is part of it, too. Clay Ostrom  03:01 Yeah. Christian Klepp  03:02 Let’s not keep the audience in suspense for too long here, right? Like, let’s start with the walk through. And before you share your screen, maybe I’ll set this up a little bit, right? Because you, as you said, like, you know, you’ve built this platform. It’s called Smoke Ladder, which I thought was a really clever name. It’s, you like to describe it as, like, your favorite SEO (Search Engine Optimization) tool, but for brand research and analysis. So I would say, like, walk us through how somebody would use this platform, like, whether they be a marketer that’s already been like in the industry for years, or is starting out, or somebody working at a brand or marketing agency, and how does the platform address these challenges or questions that people have regarding brand strategy, analysis and research? Clay Ostrom  03:49 Yeah, yeah. I use that analogy of the SEO thing, just because, especially early on, I was trying to figure out the best way to describe it to someone who hasn’t seen it before. I feel like it’s a, I’m not going to fall into the trap of saying, this is the only product like this, but it has its own unique twists with what it can do. And I felt like SEO tools are something everybody has touched at one point or another. So I was using this analogy of, it’s like the s, you know, Semrush of positioning and messaging or Ahrefs, depending on your if you’re a Coke or Pepsi person. But I always felt like that was just a quick way to give a little idea of the fact that it’s both about analyzing your own brand, but it’s also about competitive analysis and being able to see what’s going on in the market or in your landscape, and looking specifically at what your competitors are doing and what their strengths and weaknesses are. So does that resonate with you in terms of, like, a shorthand way, I will say, I don’t. I don’t say that. It’s super explicitly on the website, but it’s been in conversation. Christian Klepp  05:02 No, absolutely, absolutely, that resonated with me. The only part that didn’t resonate with me is that I’m neither a coke or a Pepsi person. I’m more of a ginger ale type of guy. I digress. But yeah, let’s what don’t you share your screen, and let’s walk through this, right? Like, okay, if a marketing person were like, use the platform to do some research on, perhaps that marketers, like own company and the competitors as well, right? Like, what would they do? Clay Ostrom  05:32 Yeah, so that’s, that is, like you were saying, there’s, sort of, I guess, a few different personas of people who would potentially use this. And initially I was thinking a little more about both in house, people who, you know, someone who’s working on a specific brand, digging really deep on their own brand, whether they’re, you know, the marketing lead or whatever, maybe they’re the founder, and then this other role of agency owners, or people who work at an agency where they are constantly having to look at new brands, new categories, and quickly get up to speed on what those brands are doing and what’s the competitive space look like, you know, for that brand. And that’s something that, if you work at an agency, which obviously we both have our own agencies, we do this stuff weekly. I mean, every time a new lead comes in, we have to quickly get up to speed and understand something about what they do. And one of the big gaps that I found, and I’d be curious to kind of hear your thoughts on this, but I’ve had a lot of conversations with other agency owners, and I think one of the biggest gaps is often that brands are just not always that great at explaining their own brand or positioning or differentiation to you, and sometimes they have some documentation around it, but a lot of times they don’t. A lot of it’s word of mouth, and that makes it really hard to do work for them. If whatever you’re doing for them, whether that’s maybe you are working on SEO or maybe you’re working on paid ads or social or content, you have to know what the brand is doing and kind of what they’re again, what their strengths and weaknesses are, so that you can talk about that. I mean, do you come across that a lot in your work? Christian Klepp  07:33 How do I say this without offending anybody? I find, I mean jokes aside, I find, more often than not, in the especially in the B2B space, which is an area that I operate in, I find 888 point five times out of 10. We are dealing with companies that have a they, have a very rude, rudimentary, like, framework of something that remotely resembles some form of branding. And I know that was a very long winded answer, but it’s kind of sort of there, but not really, if you know what I mean. Clay Ostrom  08:17 Yeah. Christian Klepp  08:17 And there have been other extreme cases where they’ve got the logo and the website, and that’s as far as their branding goals. And I would say that had they had all these, this discipline, like branding system and structure in place, then people like maybe people like you and I will be out on a job, right and it’s something, and I’m sure you’ve come across this, and we’ll probably dig into this later, but like you, it’s something I’ve come across several times, especially in the B2B space, where branding is not taken seriously until it becomes serious. I know that sounds super ironic, right, but, and it’s to the point of this platform, right, which we’re going to dig into in a second, but it’s, it’s things, for instance, positioning right, like, are you? Are you, in fact, strategically positioned against competitors? Is your messaging resonating with, I would imagine, especially in the B2B context, with the multiple group target groups that you have, or that your company is, is going after? Right? Is that resonating, or is this all like something that I call the internal high five? You’ve this has all been developed to please internal stakeholders and and then you take it to market, and it just does not, it just does not resonate with the target audience at all. Right? So there’s such a complex plethora of challenges here, right? That people like yourself and like you and I are constantly dealing with, and I think that’s also part of the reason why I would say a platform like this is important, because it helps to not just aggregate data. I mean, certainly it does that too, but it helps. To put things properly, like into perspective at speed. I think that might be, that might be something that you would have talked about later, but it does this at speed, because I think, from my own experience, one of the factors in our world that sometimes works against us is time, right? Clay Ostrom  10:19 No, I totally agree, yeah, and, you know, we’re lucky, I guess would be the word that we are often hired to work on a company strategy with them and help them clarify these things. Christian Klepp  10:33 Absolutely. Clay Ostrom  10:34 There are a million other flavors of agencies out there who are being hired to execute on work for a brand, and not necessarily being brought in to redefine, you know what the brand, you know they’re positioning and their messaging and some of these fundamental things, so they’re kind of stuck with whatever they get. And like you said, a lot of times it’s not much. It might be a logo and a roughly put together website, and maybe not a whole lot else. So, yeah, but I think your other point about speed is that was a huge part of this. I think the market is only accelerating right now, because it’s becoming so much easier to start up new companies and new brands and new products. And now we’ve got vibe coding, so you can technically build a product in a day, maybe launch it the next day, start marketing it, you know, by the weekend. And all of this is creating noise and competition, and it’s all stuff that we have to deal with as marketers. We have to understand the landscape. We’ve got to quickly be able to analyze all these different brands, see where the strengths and weaknesses are and all that stuff. So… Christian Klepp  11:46 Absolutely. Clay Ostrom  11:46 But, yeah, that, I think that the speed piece is a huge part of this for sure. Christian Klepp  11:51 Yeah. So, so we’re okay, so we’re on the I guess this, this will probably be the homepage. So just walk us through what, what a marketing person would do if they want to use this platform, yeah? Clay Ostrom  12:00 So the very first thing you do when you come in, and this was when I initially conceived of this product, one of the things that I really wanted was the ability to have very quick feedback, be able to get analysis for whatever brand you’re looking at, you know, right away to be able to get some kind of, you know, insight or analysis done. So the first thing you can do, and you can do this literally, from the homepage of the website, you can enter in a URL for a brand, come into the product, even before you’ve created an account, you can come in and you can do an initial analysis, so you can put in whatever URL you’re looking at, could be yours, could be a competitor, and run that initial analysis. What we’re looking at here, this is, if you do create an account, this is, this becomes your, as we say, like Home Base, where you can save brands that you’re looking at. You can see your history, all that good stuff. And it just gives you some quick bookmarks so that you can kind of flip back and forth between, maybe it’s your brand, maybe it’s some of the competitors you’re looking at and then it gives you just some quick, kind of high level directional info. And I kind of break it up into these different buckets. Clay Ostrom  13:23 And again, I’d love to kind of hear if this is sort of how you think about it, too. But there’s sort of these different phases when you’re working on a brand. And again, this is sort of from an agency perspective, but you first got the sort of the research and the pitch piece. So this is before maybe you’re even working with them. You’re trying to get an understanding of what they do. Then we have discovery and onboarding, where we’re digging in a little bit deeper. We’re trying to really put together, what does the brand stand for, what are their strengths and weaknesses? And then we have the deeper dive, the strategy and differentiation. And this is where we’re really going in and getting more granular with the specific value points that they offer, doing some of that messaging analysis, finding, finding some of the gaps of the things that they’re talking about or not talking about, and going in deeper. So it kind of break it up into these buckets, based on my experience of how we engage with clients. Does that? Does that make sense to you, like, does that? Christian Klepp  14:28 It does make sense, I think. But what could be helpful for the audience is because this, this almost looks like it’s a pre cooked meal. All right, so what do we do we try another I mean, I think you use Slack for the analysis. Why don’t we use another brand, and then just pop it into that analysis field, and then see what it comes out with. Clay Ostrom  14:51 So the nice thing about this is, if you are looking at a brand that’s been analyzed, you’re going to get the data up really quickly. It’ll be basically pop up instantly. But you can analyze a brand from scratch as well. Just takes about a minute or so, basically, to kind of do some of the analysis. So for the sake of a demo, it’s a little easier just to kind of look at something that we’ve got in there. But if it’s a brand that you know, maybe you’re looking at a competitor for one of your brands, you know, there’s a good chance, because we’ve got about 6000 brands that we’ve analyzed in here, that there’s a good chance there’ll be some info on them. But so this is pipe drive. So whoever’s not familiar Pipedrive is, you know, it’s a CRM  (Customer Relationship Management), it’s, it’s basically, you know, it’s a lighter version of a HubSpot or Salesforce basically track deals and opportunities for business, but this so I flipped over. I don’t know if it was clear there, but I flipped over to this brand brief tab. And this is where we we get, essentially, a high level view of some key points about the brand and and I think about this as this would be something that you would potentially share with a client if you were, you know, working with them and you wanted to review the brand with them and make sure that your analysis is on point, but you’ll see it’s kind of giving you some positioning scores, where you rank from a category perspective, message clarity, and then we’ve got things like a quick overview, positioning summary, who their target persona is, in this case, sales manager, sales operation lead, and some different value points. And then it starts to get a little more granular. We get into like key competitors, Challenger brands. We do a little SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, and then maybe one of the more important parts is some of these action items. So what do we do with this? Yeah, and obviously, these are, these are starting points. This is not, it’s not going to come in and, you know, instantly be able to tell you strategically, exactly what to do, but it’s going to give you some ideas of based on the things we’ve seen. Here are some reasonable points that you might want to be looking at to, you know, improve the brand. Make it make it stronger. Christian Klepp  17:13 Gotcha. Gotcha. Now, this is all great clay, but like, I think, for the benefit of the audience, can we scroll back up, please. And let’s just walk through these one by one, because I think it’s important for the audience/potential future users,/ customers of Smoke Ladder, right? To understand, to understand this analysis in greater depth, and also, like, specifically, like, let’s start with a positioning score right, like, out of 100 like, what is this? What is this based on? And how was this analyzed? Let’s start with that. Clay Ostrom  17:48 Yeah, and this is where the platform really started. And I’m going to actually jump over to the positioning tab, because this will give us the all the detail around this particular feature. But this is, this was where I began the product this. I kind of think of this as being, in many ways, sort of the heart and soul of it. And when I mentioned earlier about this being based on our own work and frameworks and how we approach this, this is very much the case with this. This is, you know, the approach we use with the product is exactly how we work with clients when we’re evaluating their positioning. And it’s, it’s basically, it’s built off a series of scores. And what we have here are 24 different points of business value, which, if we zoom in just a little bit down here, we can see things like reducing risk, vision, lowering cost, variety, expertise, stability, etc. So there’s 24 of these that we look at, and it’s meant to be a way that we can look across different brands and compare and contrast them. So it’s creating, like, a consistent way of looking at brands, even if they’re not in the same category, or, you know, have slightly different operating models, etc. But what we do is we go in and we score every brand on each of these 24 points. And if we scroll down here a little bit, we can see the point of value, the exact score they got, the category average, so how it compares against, you know, all the other brands we’ve analyzed, and then a little bit of qualitative information about why they got the score. Christian Klepp  19:27 Sorry, Clay, Can I just jump in for a second so these, these attributes, or these key values that you had in the graph at the top right, like, are these consistent throughout regardless of what brand is being analyzed, or the least change. Clay Ostrom  19:42 It’s consistent. Christian Klepp  19:43 Consistent? Clay Ostrom  19:44 Yeah, and that was one of the sort of strategic decisions we had to make with the product. Was, you know, there’s a, maybe another version of this, where you do different points depending on maybe the category, or, you know, things like that. But I wanted to do it consistent because, again, it allows us to look at every brand through the same lens. It doesn’t mean that every brand you know there are certain points of value that just aren’t maybe relevant for a particular brand, and that’s fine, they just won’t score as highly in those but at least it gives us a consistent way to look at so when you’re looking at 10 different competitors, you know you’ve got a consistent way to look at them together,. Christian Klepp  20:26 Right, right, right. Okay, okay, all right, thanks for that. Now let’s go down to the next section there, where you’ve got, like this table with like four different columns here. So you mentioned that these are being scored against other brands in their category. Like, can you share it with the audience? Like, how many other brands are being analyzed here? Clay Ostrom  20:51 Yeah, well, it depends on the category. So again, we’ve got six, you know, heading towards 7000 brands that we’ve analyzed collectively. Each category varies a little bit, but, you know, some categories, we have more brands than others. But what this allows us to do is, again, to quickly look at this and say, okay, for pipe drive, a big focus for pipe drive is organization, simplification. You know, one of their big value props is we’re an easier tool to use than Salesforce or HubSpot. You can get up to speed really quickly. You don’t have all the setup and configurations and all that kind of stuff. So this is showing us that, yes, like their messaging, their content, their brand, does, in fact, do a good job of making it clear that simplicity is a big part of pipe drive’s message. And they do that by talking about it a lot in their messaging, having case studies, having testimonials, all these things that support it. And that’s how we come up with these scores. Is by saying, like the brand emphasizes these points well, they talk about it clearly, and that’s what we base it on. Christian Klepp  22:04 Okay, okay. Clay Ostrom  22:06 But as you come, I was just gonna say as you come down here, you can see, so the green basically means that they score well above average for that particular point. Yellow is, you know, kind of right around average, or maybe slightly above, and then red means that they’re below average for that particular point. So for example, like variety of tools, they don’t emphasize that as much with pipe drive, maybe compared to, again, like a Salesforce or a HubSpot that has a gazillion tools, pipe drive, that’s not a big focus for them. So they don’t score as highly there, but you can kind of just get a quick view of, okay, here are the things that they’re really strong with, and here are the things that maybe they’re, you know, kind of weak or below average. Christian Klepp  22:58 Yeah, yeah. Well, that’s certainly interesting, because I, you know, I’ve, I’ve used the, I’ve used the platform for analyzing some of my clients, competitor brands. And, you know, when I’m looking at this, like analysis with the scoring, with the scoring sheet, it, I think it will also be interesting perhaps in future, because you’ve got a very detailed breakdown of, okay, the factors and how they’re scored, and what the brand value analysis is also, because, again, in the interest of speed and time, it’d be great if the platform can also churn out maybe a one to two sentence like, summary of what is this data telling us, right? Because I’m thinking back to my early days as a product manager, and we would spend hours, like back then on Excel spreadsheets. I’m dating myself a little bit here, but um, and coming up with this analysis and charts, but presenting that to senior management, all they wanted to know was the one to two sentence summary of like, come on. What are you telling me with all these charts, like, what is the data telling you that we need to know? Right? Clay Ostrom  24:07 I know it’s so funny. We again, as strategists and researchers, we love to nerd out about the granular details, but you’re right. When you’re talking to a leader at a business, it does come down to like, okay, great. What do we do? And so, and I flipped back over to slacks. I knew I had already generated this but, but we’re still in the positioning section here, but we have this get insights feature. So basically it will look at all those scores and give you kind of, I think, similar to what you’re describing. Like, here’s three takeaways from what we’re seeing. Okay, okay, great, yeah, so we don’t want to leave you totally on your own to have to figure it all out. We’ll give you, give you a little helping hand. Christian Klepp  24:53 Yeah. You don’t want to be like in those western movies, you’re on your own kid. Clay Ostrom  24:59 Yeah. We try not to strand you again. There’s a lot of data here. I think that’s one of the strengths and and challenges with the platform, is that we try to give you a lot of data. And for some people, you may not want to have to sift through all of it. You might want just sort of give me the three points here. Christian Klepp  25:19 Absolutely, absolutely. And at the very least they can start pointing you in the right direction, and then you could be, you could then, like, through your own initiative, and perhaps dig a little bit deeper and perhaps find some other insights that may be, may be relevant, right? Clay Ostrom  25:35 Totally. Christian Klepp  25:36 Hey, it’s Christian Klepp here. We’ll get back to the episode in a second. But first, I’d like to tell you about a new series that we’re launching on our show. As the B2B landscape evolves, marketers need to adapt and leverage the latest marketing tools and software to become more efficient. Enter B2B Marketers on a Mission Marketing Demo Lab where experts discuss the latest tools and software that empower you to become a better B2B marketer. Tune in as we chat with product experts. Provide unbiased product reviews, give advice and deliver insights into real world applications and actionable tips on tools and technologies for B2B marketing. Subscribe to the Marketing Demo Lab, YouTube channel and B2B Marketers on a Mission, on Apple podcasts, Spotify, or wherever you get your favorite podcasts. Christian Klepp  26:21 All right. Now, back to the show, if we can, if we could jump back, sorry, to the, I think it was the brand brief, right? Like, where we where we started out, and I said, let’s, let’s dig deeper. Okay, so then, then we have, okay, so we talked about positioning score. Now we’re moving on to category rank and message clarity score. What does that look like? Clay Ostrom  26:41 Yeah. So the category rank is, it’s literally just looking at the positioning score that you’ve gotten for the brand and then telling you within this category, where do you sort of fall in the ranking, essentially, or, like, you know, how do we, you know, for comparing the score against all the competitors, where do you fall? So you can see, with Slack, they’re right in the middle. And it’s interesting, because with a product like Slack, even though we all now know what slack is and what it does and everything. Christian Klepp  27:18 Yeah. Clay Ostrom  27:19 The actual messaging and content that they have now, I think maybe doesn’t do as good of a job as it maybe did once upon a time, and it’s gotten as products grow and brands grow, they tend to get more vague, a little more broad with what they talk about, and that kind of leads to softer positioning. So that’s sort of what we’re seeing reflected here. And then the third score is the message clarity score, which we can jump into, like, a whole different piece. Christian Klepp  27:48 Four on a tennis not a very high score, right? Clay Ostrom  27:52 Yeah. And again, I think it’s a product, of, we can kind of jump into that section. Christian Klepp  27:57 Yeah, let’s do that, yeah. Clay Ostrom  27:59 But it’s, again, a product, I think of Slack being now a very mature product that is has gotten sort of a little vague, maybe a little broader, with their messaging. But the message clarity score, we basically have kind of two parts to this on the left hand side are some insights that we gather based on the messaging. So what’s your category, quick synopsis of the product. But then we also do some things, like… Christian Klepp  28:33 Confusing part the most confusing. Clay Ostrom  28:36 Honestly to me, as I get I’d love to hear your experience with this, but coming into a new brand, this is sometimes one of the most enlightening parts, because it shows me quickly where some gaps in what we’re talking about, and in this case, just kind of hits on what we were just saying a minute ago. Of the messaging is overloaded with generic productivity buzzwords, fails to clearly differentiate how Slack is better than email or similar tools, etc. But also, this is another one that I really like, and I use this all the time, which is the casual description. So rather than this technical garbage jargon, you know, speak, just give me. Give it to me in plain English, like we’re just chatting. And so this description of it’s a workplace chat app for teams to message, collaborate, share files. Like, okay, cool. Like, yeah, you know, I get it. Yeah, I already know what slack is. But if I didn’t, that would tell me pretty well. Christian Klepp  29:33 Absolutely, yeah, yeah. No, my experience with this is has been, you know, you and I have been in the branding space for a while. So for the trained eye, when you look at messaging, you’ll know if it’s good or not, right. And we come I mean, I’m sure you do the same clay, but I also come to my own like conclusions based on experience of like, okay, so why do I think that that’s good messaging, or why do I think that that’s confusing messaging? Or it falls short, and why and how can that be improved? But it’s always good to have validation with either with platforms like this, where you have a you have AI, or you have, you have a software that you can use that analyzes, like, for example, like the messaging on a website, and it dissects that and says, Well, okay, so this is what they’re getting, right? So there’s a scoring for that, so it’s in the green, and then this is, this is where it gets confusing, right? So even you run that through, you run that through the machine, and the machine analyzes it as like, Okay, we can’t clearly, clearly define what it is they’re doing based on the messaging, right? And for me, that’s always a it’s good. It’s almost like getting a second doctor’s opinion, right? And then you go, Aha. So I we’ve identified the symptoms now. So let’s find the penicillin, right? Like, let’s find the remedy for this, right? Clay Ostrom  30:56 Yeah, well, and I like what you said there, because part of the value, I think, with this is it’s an objective perspective on the brand, so it doesn’t have any baggage. It’s coming in with fresh eyes, the same way a new customer would come into your website, where they don’t know really much about you, and they have to just take what you’re giving at face value about what you present. And we as people working on brands get completely blinded around what’s actually working, what’s being communicated. There’s so much that we take for granted about what we already know about the brand. And this comes in and just says, Okay, I’m just, I’m just taking what you give me, and I’m going to tell you what I see, and I see some gaps around some of these things. You know, I don’t have the benefit of sitting in your weekly stand up meeting and hearing all the descriptions of what you’re actually doing. Christian Klepp  31:59 I’m sorry to jump in. I’m interested to know, like, just, just based on what we’ve been reviewing so far, like, what has your experience been showing this kind of analysis to clients, and how do they respond to some of this data, for example, that you know, you’re walking us through right now? Clay Ostrom  32:18 Yeah, I think it’s been interesting. Honestly, I think it can sometimes feel harsh. And I think again, as someone who’s both run an agency and also built worked on brands, we get attached to our work on an emotional level. Christian Klepp  32:42 Absolutely. Clay Ostrom  32:42 Even if we think about it as, you know, this is just work, and it’s, you know, whatever, we still build up connections with our work and we want it to be good. And so I think there’s sometimes a little bit of a feeling of wow, like that’s harsh, or I would have expected or thought we would have done better or scored better in certain areas, but that is almost always followed up with but I’m so glad to know where, where we’re struggling, because now I can fix it. I can actually know what to focus on to fix, and that, to me, is what it’s all about, is, yes, there’s a little bit of feelings attached to some of these things, maybe, but at the end of the day, we really want it to be good. We want it to be clear. We don’t want to be a 4 out of 10. We want to be a 10 out of 10. And what specifically do we need to do to get there? And that’s really what we’re trying to reveal with this. So I think, you know, everybody’s a little different, but I would say the reactions are typically a mix of that. It’s like, maybe an ouch, but a Oh, good. Let’s work on it. Christian Klepp  33:55 Absolutely, absolutely. Okay. So we’ve got brand summary, we’ve got fundamentals, then quality of messaging is the other part of it, right? Clay Ostrom  34:02 So, yeah, so this, this is, this is where the actual 4 out of 10 comes. We have these 10 points that we look at and we say, Okay, are you communicating these things clearly? Are you communicating who your target customer is, your category, your offering, where you’re differentiated benefits? Do you have any kind of concrete claim about what you do to support you know what you’re what you’re selling? Is the messaging engaging? Is it concise? You’ll see here a 7% on concise. That’s basically telling us that virtually no brands do a good job of being concise. Only about 7% get a green check mark on this, and kind of similar with the jargon and the vague words big struggle points with almost every brand. Christian Klepp  34:55 Streamline collaboration. Clay Ostrom  34:58 So we can see here with Slack. You know some of the jargon we got, KPIs (Key Performance Indicators), MQLs (Marketing Qualified Lead), if you’re in the space, you could argue like, oh, I kind of know what those things are. But depending on your role, you may not always know. In something like Salesforce marketing cloud, unless you’re a real Salesforce nerd, you probably have no idea what that is. But again, it’s just a way to quickly identify some of those weak points, things that we could improve to make our message more clear. Christian Klepp  35:27 Yes, yes. Okay, so that was the messaging analysis correct? Clay Ostrom  35:33 Yeah. Christian Klepp  35:33 Yeah. Okay. So what else have we got? Clay Ostrom  35:36 Yeah, so I think one other thing we could look at just for a sec, is differentiation, and this is this kind of plays off of what we looked at a minute ago with the positioning scores. But this is a way for us to look head to head with two different brands. So in this case, we’ve got Slack in the red and we’ve got Discord in the greenish blue. And I think of these, these patterns, as sort of the fingerprint of your brand. So where you Where are you strong? Where are you weak? And if we can overlay those two fingerprints on top of each other, we can see, where do we have advantages, and where does our competitor have advantages? So if we come down, we can sort of see, and this is again, for the nerds like me, to be able to come in and go deep, do kind of a deep dive on specifically, why did, why does Discord score better than Slack in certain areas. And at the bottom here we can see a kind of a quick summary. So slack is stronger in simplification, saving time, Discord has some better messaging around generating revenue, lowering costs, marketability. But again, this gives us a way to think about what are the things we want to double down on? So what do we want to actually be known for in the market? Because we can’t be known for everything. You know, buyers can maybe only remember a couple things about us. What are those couple things where we’re really strong, where we really stand out, and we’ve got some separation from the competitors. Christian Klepp  37:18 Right, okay, okay, just maybe we take a step back here, because I think this is great. It’s very detailed. It gets a bit granular, but I think it’s also going back to a conversation that you and I had previously about, like, Okay, why is it so important to be armed with this knowledge, especially if you’re in the marketing role, or perhaps even an agency talking to a potential client going in there already armed with the information about their competitors. And we were talking about this being a kind of like a trust building mechanism, right? For lack of a better description, right? Clay Ostrom  38:03 Yeah, I think to me, what I like about this, and again, this does come out of 10 years of doing work, this kind of work with clients as well, is it’s so easy to fall into a space of soft descriptions around things like positioning and just sort of using vague, you know, wordings or descriptions, and when you can actually put a number on it, which, again, it’s subjective. This isn’t. This isn’t an objective metric, but it’s a way for us to compare and contrast. It allows us to have much more productive conversations with clients, where we can say we looked at your brand, we we what based on our analysis, we see that you’re scoring a 10 and a 9 on simplicity and organization, for example. Is that accurate to you like do you think that’s what you all are emphasizing the most? Does that? Does that resonate and at the same time, we can say, but your competitors are really focused on there. They have a strong, strong message around generating revenue and lowering costs for their customers. Right now, you’re not really talking about that. Is that accurate? Is that like, what you is that strategically, is that what you think you should be doing so really quickly, I’ve now framed a conversation that could have been very loose and kind of, you know, well, what do you think your strategy is about? What do you know? And instead, I can say, we see you being strong in these three points. We see your competitors being strong in these three points. What do you think about that? And I think that kind of clarity just makes the work so much more productive with clients, or just again, working on your own brand internally. So what do you think about that kind of perspective? Christian Klepp  40:08 Yeah, no, no, I definitely agree with that. It’s always and I’ve been that type of person anyway that you know you go into a especially with somebody that hasn’t quite become a client yet, right? One of the most important things is also, how should I put this? Certainly the trust building part of it needs to be there. The other part is definitely a demonstration of competence and ability, but it’s also that you’ve been proactive and done your homework, versus like, Okay, I’m I’m just here as an order taker, right? And let’s just tell me what to do, and I’ll do it right? A lot and especially, I think this has been a trend for a long time already, but a lot of the clients that I’ve worked with now in the past, they want to, they’re looking for a partner that’s not just thinking with them, it’s someone that’s thinking ahead of them. And this type of work, you know what we’re seeing here on screen, this is the type of work that I would consider thinking ahead of them, right? Clay Ostrom  41:18 No, I agree. I think you framed that really well. Of we’re trying to build trust, because if we’re going to make any kind of recommendations around a change or a shift, they have to believe that we know what we’re talking about, that we’re competent, that we’ve done the work. And I think I agree with you. I think like this, it’s kind of funny, like we all, I think, on some base level, are attracted to numbers and scores. It just gives us something to latch on to. But I think it also, like you said, it gives you a feeling that you’ve done your work, that you’ve done your homework, you’ve studied, you’ve you’ve done some analysis that they themselves may have never done on this level. And that’s a big value. Christian Klepp  42:08 Yes, and a big part of the reason just to, just to build on what you said, a big part of the reason why they haven’t done this type of work is because it’s not so much. The cost is certainly one part of it, but it’s the time, it’s a time factor and the resource and the effort that needs to be put into it. Because, you know, like, tell me if you’ve never heard this one before, but there are some, there are some companies that we’ve been working with that don’t actually have a clearly, like, you know, a clear document on who their their target personas are, yeah, or their or their ICPs, never mind the buyer’s journey map. They don’t, they don’t even have the personas mapped out, right? Clay Ostrom  42:52 100% Yeah, it’s, and it’s, I think you’re right. It’s, it’s a mix of time and it’s a mix of just experience where, if you are internal with a brand, you don’t do this kind of work all the time. You might do it at the beginning. Maybe you do a check in every once in a while, but you need someone who’s done this a lot with a lot of different brands so that they can give you guidance through this kind of framework. But so it’s, you know, so some of it is a mix of, you know, we don’t have the time always to dig in like this. But some of it is we don’t even know how to do it, even if we did have the time. So it’s hopefully giving, again, providing some different frameworks and different ways of looking at it. Christian Klepp  43:41 Absolutely, absolutely. So okay, so we’ve gone through. What is it now, the competitor comparison. What else does the platform provide us that the listeners and the audience should be paying attention to here? Clay Ostrom  43:55 So I’ll show you two more quick things. So one is this message building section. So this is… Christian Klepp  44:03 Are you trying to put me out of a job here Clay? Clay Ostrom  44:07 Well, I’ll say this. So far in my experience with this, it’s not going to put us out of a job, but it is going to hopefully make our job easier and better. It’s going to make us better at the work we do. And that’s really, I think that’s, I think that’s kind of, most people’s impression of AI at this point is that it’s not quite there to replace us, but it’s sure, certainly can enhance what we do. Christian Klepp  44:36 Yeah, you’ll excuse me, I couldn’t help but throw that one out. Clay Ostrom  44:38 Yeah, I know, trust me, I’m this. It’s like I’m building a product that, in a sense, is undercutting, you know, the work that I do. So it is kind of a weird thing, but this message building section, which is a new part of the platform. It will come in, and you can see on the right hand side. And there’s sort of a quick summary of all these different elements that we’ve already analyzed. And then it’s going to give you some generated copy ideas, including, if I zoom in a little bit here, we’ve got an eyebrow category. This is again for Slack. It’s giving us a headline idea, stay informed without endless emails. Sub headline call to action, three challenges that your customers are facing, and then three points about your solution that help address those for customers. So it’s certainly not writing all of your copy for you, but if you’re starting from scratch, or you’re working on something new, or even if you’re trying to refresh a brand. I think this can be helpful to give you some messaging that’s hopefully clear. That’s something that I think a lot of messaging misses, especially in B2B, it’s, it’s not always super clear, like what you even do. Christian Klepp  45:56 Don’t get me started. Clay Ostrom  45:59 So hopefully it’s clear. It’s, you know, again, it’s giving you some different ideas. And that you’ll see down here at the bottom, you can, you can iterate on this. So we’ve got several versions. You can actually come in and, you know, you can edit it yourself. So if you say, like, well, I like that, but not quite that, you know, I can, you know, get my human touch on it as well. But yeah, so it’s a place to iterate on message. Christian Klepp  46:25 You can kind of look at it like, let’s say, if you’re writing a blog article, and this will give you the outline, right? Yeah. And then most of the AI that I’ve worked with to generate outlines, they’re not quite there. But again, if you’re starting from zero and you want to go from zero to 100 Well, that’ll, that’ll at least get you to 40 or 50, right? But I’m curious to know, because we’re looking at this now, and I think this, I mean, for me, this is, this is fascinating, but, like, maybe, maybe this will be part of your next iteration. But will this, will this generate messaging that’s already SEO optimized. Clay Ostrom  47:02 You know, it’s not specifically geared towards that, but I would say that it ends up being maybe more optimized than a lot of other messaging because it puts such an emphasis on clarity, it naturally includes words and phrases that I think are commonly used in the space more so than you know, maybe just kind of typical off the shelf Big B2B messaging, Christian Klepp  47:27 Gotcha. I had a question on the target persona that you’ve got here on screen, right? So how does the platform generate the information that will then populate that field because, and when I’m just trying to think about like, you know, because I’ve been, I’ve been in the space for as long as you have, and the way that I’ve generated target personas in the past was not by making a wild guess about, like, you know, looking at the brand’s website. It’s like having conducting deep customer research and listening to hours and hours of recordings, and from there, generating a persona. And this has done it in seconds. So… Clay Ostrom  48:09 Yeah, it’s so the way the system works in a couple different layers. So it does an initial analysis, where it does positioning, messaging analysis and category analysis, then you can generate the persona on top of that. So it takes all the learnings that it got from the category, from the product, from your messaging, and then develops a persona around that. And it’s, of course, able to also pull in, you know, the AI is able to reference things that it knows about the space in general. But I have found, and this is true. I was just having a conversation with someone who works on a very niche brand for a very specific audience, and I was showing him what it had output. And I said, Tell me, like, Don’t hold back. Like, is this accurate? He said, Yeah, this is, like, shockingly accurate for you know, how we view our target customer. So I think it’s pretty good. It’s not again, not going to be perfect. You’re going to need to do some work, and you still got to do the research, but, but, yeah. Christian Klepp  49:13 Okay, fantastic, fantastic. How do, I guess there’s the option, I see it there, like, download the PDF. So anything that’s analyzed on the platform can then be exported in a PDF format, right? Like, like, into a report. Clay Ostrom  49:28 Yeah, right now you can export the messaging analysis, or, sorry, the the messaging ideation that you’ve done, and then in the brand brief you can also, you can download a PDF of the brand brief as well. So, those are the two main areas. I’m still working on some additional exports of data so that people can pull it into a spreadsheet and do some other stuff with it. Christian Klepp  49:49 Fantastic, fantastic. That’s awesome, Clay. I’ve got a couple more questions before I let you go. But this has been, this has been amazing, right? Like and I really hope that whoever’s in the one listening and, most importantly, watching this, I hope that you really do consider like, you know, taking this for a test drive, right? How many I might have asked you this before, because, you know, I am somebody that does use, you know, that does a lot of this type of research. But how much time would you say companies would save by using Smoke Ladder? Clay Ostrom  50:24 It’s a good question. I feel like I’m starting to get some feedback around that with from our users, but I mean, for me personally, I would typically spend an hour or two just to get kind of up to speed initially, with a brand and kind of look at some of their competitors. If I’m doing a deep dive, though, if I’m actually doing some of the deeper research work, it could be several hours per client. So I don’t know. On a given week, it might depend on how many clients you’re talking to. Could be anywhere from a few hours to 10 hours or more, depending on how much work you’re doing. But, yeah, I think it’s a decent amount. Christian Klepp  51:07 Absolutely, absolutely. I mean, this definitely does look like a time saver. Here comes my favorite question, which you’re gonna look at me like, Okay, I gotta, I gotta. Clay Ostrom  51:17 Now bring it on. Let’s go. Christian Klepp  51:22 Folks that are not familiar with Smoke Ladder are gonna look at this, um, and before they actually, um, take it upon themselves to, like, watch, hopefully, watch this video on our channel. Um, they’re gonna look at that and ask themselves, Well, what is it that Smoke Ladder does that? You know that other AI couldn’t do, right, like, so I guess what I’m trying to say is, like, Okay, why would they use? How does the platform differ from something like ChatGPT, Perplexity or Claude, right? To run a brand analysis? Clay Ostrom  52:00 Yeah, no, I think it’s a great question. I think it’s sort of the it’s going to be the eternal AI question for every product that has an AI component. And I would say to me, it’s three things. So one is the data, which we talked about, and I didn’t show you this earlier, but there is a search capability in here to go through our full archive of all the brands we’ve analyzed, and again, we’ve analyzed over 6000 brands. So the data piece is really important here, because it means we’re not just giving you insights and analysis based on the brand that you’re looking at now, but we can compare and contrast against all the other brands that we’ve looked at in the space, and that’s something that you’re not going to get by just using some off the shelf standard LLM  (Large Language Model) and doing some, you know, some quick prompts with that. The next one, I think, to me that’s important is it’s the point of view of the product and the brand. Like I said, this is built off of 10 plus years of doing positioning and messaging work in the space. So you’re getting to tap into that expertise and that approach of how we do things and building frameworks that make this work easier and more productive that you wouldn’t get, or you wouldn’t know, just on your own. And then the last one, the last point, which is sort of the kind of like the generic software answer, is you get a visual interface for this stuff. It’s the difference between using QuickBooks versus a spreadsheet. You can do a lot of the same stuff that you do in QuickBooks and a spreadsheet, but wouldn’t you rather have a nice interface and some easy buttons to click that make your job way, way easier and do a lot of the work for you and also be able to present it in a way that’s digestible and something you could share with clients? So the visual component in the UI is sort of that last piece. Christian Klepp  54:01 Absolutely. I mean, it’s almost like UX and UI one on one. That’s, that’s pretty much like a big part of, I think what it is you’re trying to build here, right? Clay Ostrom  54:13 Yeah, exactly. It’s just it’s making all of those things that you might do in an LLM just way, way easier. You know, you basically come in, put in your URL and click a button, and you’re getting access to all the data and all the insights and all this stuff so. Christian Klepp  54:29 Absolutely, absolutely okay. And as we wrap this up, this has been a fantastic conversation, by the way, how can the audience start using Smoke Ladder, and how can they get in touch with you if they have questions, and hopefully good questions. Clay Ostrom  54:47 Yeah, so you can, if you go to https://smokeladder.com/ you can, you can try it out. Like I said, you can basically go to the homepage, put in a URL and get started. You don’t even have to create an account to do the initial analysis. But you can create FREE account. You can dig in and see, you know, play around with all the features, and if you use it more, you know, we give you a little bit of a trial period. And if you use it beyond that, then you can pay and continue to use it, but, but you can get a really good flavor of it for free. Christian Klepp  55:16 Fantastic, fantastic. Oh, last question, because, you know, it’s looking me right in the face now, industry categories. How many? How many categories can be analyzed on the platform? Clay Ostrom  55:26 Yeah, yeah. So right now, we have 23 categories in the system currently, which sounds like a lot, but when you start to dig into especially B2B, it’s we will be evolving that and continuing to add more, but currently, there’s 23 different categories of businesses in there. Christian Klepp  55:46 All right, fantastic, fantastic. Clay, man. This has been so awesome. Thank you so much for your time and for your patience and walking us through this, this incredible platform that you’ve built and continue to build. And you know, I’m excited to continue using this as it evolves. Clay Ostrom  56:06 Thank you. Yeah, no. Thanks so much. And you know, if anybody, you know, anybody who tries it out, tests it out, please feel free to reach out. We have, you know, contact info on there. You can also hit me up on LinkedIn. I spend a lot of time there, but I would love feedback, love getting notes, love hearing what’s working, what’s not, all those things. So yeah, anytime I’m always open. Christian Klepp  56:30 All right, fantastic. Once again, Clay, thanks for your time. Take care, stay safe and talk to you soon. Clay Ostrom  56:36 Thanks so much. Talk to you soon. Christian Klepp  56:37 All right. Bye for now.

In this re-air episode, I got to sit down with Lia Garvin who is the author of the best selling book "The Unstoppable Team,"In this conversation, we had today tackled the dance of managing relationships—from former friends, family members, to colleagues in a managerial role. Lia opens up about her journey through the top tiers of the corporate world in giants like Bank of America and Google, and her transition to empowering small and large companies to form dynamic and inclusive teams. This episode is for anyone who has struggled with setting boundaries, has felt misunderstood, or has been labeled with stereotypes at work. We delve into practical tips for maintaining authenticity and kindness when giving feedback, and more critically, recognizing when to move on from relationships and ventures that are simply not the right fit. Key Takeaways: The necessity of clear communication and setting expectations. Understanding the impact of generational programming on recognizing mismatches. The importance of feedback and expectations in team interactions. Key Timestamps [07:40] – Managing relationships with former friends at work. [19:19] – Establishing clear expectations and mechanisms for accountability. [29:26] – Framing and managing triggered reactions in conversation. [36:00] – Embracing fluidity in relationships without overthinking. [43:28] – Clear expectations are key for success. Episode Quote “Just because you like people that doesnt mean youre a good manager.” - Lia Garvin Episode Resources Connect with Lia Garvin on her Instagram Also check out Lia's Besting Selling Book: “THE UNSTOPPABLE TEAM: A simple formula for managing your team, reducing overwhelm, and increasing revenue” If you enjoyed this episode and are excited for more, please be sure to SUBSCRIBE and write a review to help build momentum and support the show (5-stars would be AWESOME!)_____________________________________________ JOIN US IN - THE CLUB - An annual membership where high-achieving women come together to unapologetically OWN THEIR “BOSSY” in order to rise to the top, make massive impact, and not burn out while doing it.Join TODAY to get access to all past workshop replays and past group coaching calls - always incredible takeaways and AHA moments from reviewing these sessions! Grab your spot in THE CLUB today by CLICKING HERE! _____________________________________________LET'S FREAKING GO! GRAB THIS FREE DOWNLOAD: GRAB 100 FREE JOURNAL PROMPTS TO OWN YOUR BOSSY BY CLICKING HERE LET'S CONNECT: Follow me on Instagram, LinkedIn, TikTok, or join my STAND IN YOUR POWER FACEBOOK GROUP Grab a signed copy of my bestselling book STAND IN YOUR POWER HEREWatch my TEDx Talk “The Wisdom of Your Ancestors Should Be Ignored” HERE

Hosts Jim Connelly (@jimmyconnelly), Derek Schooley (@derekschooley), and Ed Trefzger (@EdTrefzger) look at sometimes controversial or overlooked topics in our midweek episode called Upon Further Review.This time we play "buy or sell" on eight propositions:Michigan is the best team in college hockey.This year's Hobey Baker winner currently plays for Minnesota Duluth.Western Michigan will return to this season's Frozen Four in Las Vegas.Hockey East will be a two-or-less bid conference this season.Dartmouth will be the ECAC regular-season championEither the CCHA or AHA will be a multi-bid conference this season (at least one at large NCAA team)A blue-chip player will leave college hockey at the break.The Tim Taylor Award for National Rookie of the Year will go to a former CHL player.This episode is sponsored by the NCAA Men's Frozen Four, April 9 and 11 in Las Vegas. Tickets: https://ncaa.com/mfrozenfourFind all of our podcasts at USCHO.com/podcasts

Welcome to the YOU CAN CALL ME “BOSSY” PODCAST! In this powerful quick hit episode I dive into a question I have received from high-achieving women who despite impressive accomplishments still feel stuck or held back by their own “glass ceiling.” Drawing from real-life coaching conversations, I walk us through my powerful five-step process to getting unstuck, breaking through mindset barriers, and stepping fully into your next level. In this episode, you'll hear all about shifting your identity, taking aligned action, building meaningful self-awareness, communicating with your subconscious, and fully rewiring your programming to create lasting change. I not only explain each step but also share practical strategies from breathwork and EFT tapping to everyday mindset tools that you can start using right away, whether you're ready for one on one support or just exploring what's possible. If you've ever felt like you're meant for more but just can't break through to your next chapter, you won't want to miss this episode! Key Takeaways: Validating that all high-performers, regardless of accomplishments, encounter barriers to growth Importance of inner fulfillment beyond external checklists The need to clear unhelpful programming before building new patterns If you enjoyed this episode and are excited for more, please be sure to SUBSCRIBE and write a review to help build momentum and support the show (5-stars would be AWESOME!) _____________________________________________ JOIN US IN - THE CLUB - An annual membership where high-achieving women come together to unapologetically OWN THEIR “BOSSY” in order to rise to the top, make massive impact, and not burn out while doing it. Join TODAY to get access to all past workshop replays and past group coaching calls - always incredible takeaways and AHA moments from reviewing these sessions! Grab your spot in THE CLUB today by CLICKING HERE! _____________________________________________ LET'S FREAKING GO!FREE RESOURCE: JOURNAL PROMPT VAULTWant to work on connecting with your subconscious mind to work through blocks, limiting beliefs and stories that aren't working for you? Download my free GET OUT OF YOUR OWN DAMN WAY PROMPT VAULT - over 50 prompts to help you connect with your subconscious and build awareness around what needs to get cleared! CLICK HERE to download now! LET'S CONNECT: Follow me on Instagram, LinkedIn, or TikTok Grab a signed copy of my bestselling book STAND IN YOUR POWER HEREWatch my TEDx Talk “The Wisdom of Your Ancestors Should Be Ignored” HERE

Today's crossword was perfectly timed, at least for those of us living in those northern regions currently besieged by winter storms. We were intrigued to learn of the existence of NAURU, the world's third smallest country (behind Vatican City and Monaco, for those of you keeping score).We were glad to see that Ms. Adler made a reappearance in the grid (66A, Woman who bests Sherlock in "A Scandal in Bohemia", IRENE); loved the nostalgic 58A, Creator of Asteroids and Pong, ATARI (ah, the classics

Live into your greatest possibilities. Join the Limitless Life Club today! https://www.oracleonpurpose.com/the-limitless-life-membership   Do you ever feel like you're working so hard, but with little to no change in results? In this episode, we'll unravel why you might still feel like you're not gaining traction in your business, even after creating programs and services, and how your own "Aha!" moment can finally move you forward. I'll share real client stories, the deeper truth behind why doing less is actually doing more, and why building the right support group is often the key to stepping into your next level. The moment you choose the right team, take the right tasks off your plate, and automate your systems with intention, you begin doing less while achieving more.   Watch the Oracle On Purpose Podcast: 3 Simple Ways to Do Less and Achieve More   P.S. If you're ready to deepen your understanding of the Law of Attraction and activate real change in your life, check out my audiobook "POWER Up the Law of Attraction"—now available on Audible and Amazon. It's the perfect next step for anyone ready to turn insight into transformation.   Grab your copy here! https://www.amazon.com/Audible-Studios-Brilliance-POWER-Attraction/dp/B0F3G1ZD18/    Enjoy the podcast? Subscribe and leave a 5-star review! You can also tune in to this episode on YouTube and all your favorite podcast platforms.   I am Lia Dunlap, The Oracle on Purpose with a mission to change people's lives for good. With over 25 years of experience as an Intuitive Business Architect and Coach, I have helped thousands of clients in 76 countries, including hosting three international retreats. As a Best-Selling Author, Founder of the Master Creators Academy, Certified Clinical Hypnotherapist, International Speaker, and Creator of the POWER Plan Life Coaching Program, My Purpose Is Clear: Helping YOU find and follow Your Purpose. I have worked with thousands of leaders, entrepreneurs, and business owners for over two decades, helping them find and experience their Unique Life Purpose.   Catch the latest episodes of Oracle On Purpose here! https://www.oracleonpurpose.com/podcast-new    Work with Lia today. https://www.oracleonpurpose.com/meet-the-oracle   Ask the Oracle - Join the next Oracle Insight & Alignment Call. https://www.oracleonpurpose.com/offers/Qcb9YRFF   How Aligned Is Your Business with Your Highest Power? Take the Quiz here: https://oracleonpurpose.outgrow.us/powerbizquiz   Connect with Lia Dunlap! Website: https://www.oracleonpurpose.com/ Facebook: https://www.facebook.com/CoachLiaDunlap X: https://x.com/CoachLiaDunlap Instagram: https://www.instagram.com/coachliadunlap/# YouTube: https://www.youtube.com/channel/UC8IOgSSGVVNG2usEJE07X8g LinkedIn: https://www.linkedin.com/in/coachliadunlap   Produced by https://www.BroadcastYourAuthority.com   

Viele träumen in diesen Winterwochen wieder vom nächsten Urlaub. Doch was treibt uns eigentlich an, aufzubrechen? Warum wollen wir raus aus dem Alltag und neue Orte und Kulturen entdecken? Geht es dabei nur um Abwechslung – oder steckt etwas Tieferes dahinter? Und was genau macht Reisen eigentlich mit uns? In dieser Folge von „Aha! Zehn Minuten Alltagswissen“ geht es um die Psychologie des Reisens. Zu Gast ist die Psychologin und Reiseforscherin Prof. Dr. Martina Zschocke von der Hochschule Zittau/Görlitz. Sie untersucht die Wirkung von Freizeit auf den Menschen wissenschaftlich. Ihr Buch "Reisepsychologie" erscheint im Dezember beim UVK Verlag. Hier geht es zur Folge "Nachhaltig erholt – Diese Tipps helfen, im Urlaub Kraft zu tanken": https://open.spotify.com/episode/2nfnuBkvb0Spz4Nyt1OOeg "Aha! Zehn Minuten Alltags-Wissen" ist der Wissenschafts-Podcast von WELT. Wir freuen uns über Feedback an wissen@welt.de. Produktion: Sermet Agartan Redaktion: Sophia Häglsperger Impressum: https://www.welt.de/services/article7893735/Impressum.html https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

Had an AHA or Insight? Share it:Most leaders don't struggle with ideas.They struggle with articulating them.Because how can you be heard if you can't find the right words?In this episode of The Business Growth Architect Show: Founders of the Future, I talk with Shelley Goldstein, founder of Remarkable Speaking, about why so many experts choke at the podium, get caught in a rabbit hole, or hide behind a fully written out script when it's time to communicate from the heart what matters now.Shelley breaks down the internal blocks that keep people from expressing their vision clearly  and why audiences can immediately feel when you're performing instead of speaking from the inner core of conviction.Shelley breaks down her 4-minute drill — a fast, practical way to get clear on what you're trying to say before the fear or self-editing takes over.If your message feels stuck, scattered, or overly “polished,” this conversation will show you how to unlock your real voice and use it to lead.

Air Date: December 1, 2025 Transcript: https://tinyurl.com/6t9d8yhs Clayton Davis, Historic Resources Manager at the Muscle Shoals National Heritage Area, discusses the National Heritage Area program, the history of the Muscle Shoals National Heritage Area, and the three heritage themes that Muscle Shoals National Heritage Area emphasizes. Links mentioned in the episode: Alabama Historical Association: https://www.alabamahistory.net/ Muscle Shoals National Heritage Area: https://msnha.una.edu/ National Heritage Area Program: https://www.nps.gov/subjects/heritageareas/index.htm National Park Service: https://www.nps.gov/index.htm University of North Alabama: https://una.edu/ Shoals Storytelling Festival: https://www.shoalsstorytelling.com/ City of Florence: https://florenceal.org/ MSNHA “Stories” Heading: https://msnha.una.edu/stories/ MSNHA River Heritage: https://msnha.una.edu/stories/river-heritage/ MSNHA Native Heritage: https://msnha.una.edu/stories/native-american-heritage/ MSNHA Music Heritage: https://msnha.una.edu/stories/music-heritage/ Florence Mound Museum: https://www.florencealmuseums.com/home/indianmoundmuseum Cane Creek Canyon: https://msnha.una.edu/sites-attractions/cane-creek-canyon-nature-preserve/ TVA: https://www.tva.com/ National Park Service American Battlefield Protection Program: https://www.nps.gov/orgs/2287/index.htm National Register of Historic Places: https://www.nps.gov/subjects/nationalregister/index.htm Fort Henderson: https://encyclopediaofalabama.org/article/fort-henderson-historic-site/ United States Colored Troops: https://www.thenmusa.org/articles/united-states-colored-troops-in-the-american-civil-war/ The Alabama History Podcast's producer is Marty Olliff. Founded in 1947, the Alabama Historical Association is the oldest statewide historical society in Alabama. The AHA provides opportunities for meaningful engagement with the past through publications, meetings, historical markers, and other programs. See the website www.alabamahistory.net.

Menopause changes skin: less estrogen means less collagen and elastin, thinner barrier, more dryness, sensitivity, hyperpigmentation, and even acne. In this episode, we break down what to watch for in perimenopause, menopause, and post-menopause, how to ask the right intake questions, and how to adjust services without over-treating. We cover low- to medium-intensity options (hydration first, gentler exfoliation, LED, microcurrent), ingredient swaps (bakuchiol for retinol, PHA for AHA, niacinamide, ceramides, panthenol, aloe), and waxing precautions for fragile skin. Clear steps you can use this week to keep mature clients comfortable and getting results.Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community!Follow Us:https://www.instagram.com/beautycultcanada/https://www.facebook.com/BeautyCultCanadahttps://www.linkedin.com/company/beauty-cult-canadahttps://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA

AHA vs BHA – Svante och Vanja reder ut syrorna, glowet och talgkaoset. Vi pratar irritation, solkänslighet och varför DM-frågorna redan är besvarade (googla, älsklingar). Puss, kram och SPF!Produceras av More Than Words Hosted on Acast. See acast.com/privacy for more information.

New Study: Vitamin D Reduces Recurrent Heart Attacks by 50%? Ep. 1269 NOV 2025________________________________________Prevent Recurrent Heart Attacks, Targeted Vitamin D Dosing, Acute Coronary Syndrome Treatment, TARGET-D Trial Results 2025, Vitamin D Levels for Heart Health, Reducing MACE Risk, Intermountain Health Study.In this episode, we dive into the groundbreaking TARGET-D trial (presented at AHA 2025) that shows how "treating to target"—adjusting Vitamin D dosage to reach specific blood levels—may significantly reduce the risk of recurrent heart attacks. While the overall cardiovascular risk (MACE) didn't change statistically in the broad group, the study found a significant reduction in repeat heart attacks (Myocardial Infarction) for those in the treatment group. Learn the difference between "Intention to Treat" and "Per Protocol" analysis and what this means for secondary heart prevention.Source: May HT, Le VT, Anderson JL, et al. A Randomized Clinical Trial Evaluating Vitamin D Normalization on Major Adverse Cardiovascular-Related Events Among Acute Coronary Syndrome Patients: The TARGET-D Trial. Abstract presented at: American Heart Association Scientific Sessions 2025; November 9, 2025; New Orleans, LA.Disclaimers:• This information is for educational purposes only and should not be interpreted as medical advice.• The study discussed was conducted on Acute Coronary Syndrome patients (survivors of heart attack or unstable angina). These findings may not apply to the general healthy population.• Always consult with a qualified healthcare professional before making any changes to your diet, supplement regimen, or treatment plan.#VitaminD #HeartAttack #TARGETD #Cardiology #MedicalResearch________________________________________citation,TARGET-D trial,Vitamin D3 supplementation,Acute Coronary Syndrome,myocardial infarction reduction,heart attack prevention,treat to target vitamin D,cardiovascular health,25-hydroxyvitamin D,randomized clinical trial 2025,MACE outcomes,vitamin D deficiency,heart failure hospitalization,recurrent heart attack,vitamin D dosing algorithm,nutrition and heart disease,secondary prevention cardiology,vitamin D levels 40 ng/mL

Conversación con los autores del caso clínico publicado en International Journal of Emergency Medicine (2025) En este episodio del ECCpodcast, conversamos con los autores del caso "Cardiopulmonary resuscitation-induced consciousness in an elderly patient: a case report in the prehospital setting"—un fenómeno sorprendente y todavía poco comprendido: la conciencia inducida por RCP (CPRIC). Hablamos con Jose Daniel Yusty-Prada y Jose Luis Piñeros-Alvarez, quienes documentaron la historia de un paciente de 80 años que, sin haber recuperado pulso, comenzó a moverse, hacer sonidos y quitarse el equipo… durante las compresiones torácicas. Este caso abre una conversación fundamental sobre la fisiología, el manejo clínico, la ética y la capacitación necesaria para enfrentar CPRIC en entornos reales. Contexto del Caso El paciente colapsó en un área pública, rápidamente reconocido como un paro cardíaco presenciado. Los testigos iniciaron compresiones inmediatas, y un equipo BLS llegó con un AED, confirmando un ritmo desfibrilable. Durante los ciclos iniciales de RCP, el paciente comenzó a: flexionar las piernas, mover brazos, intentar remover el BVM y los parches, vocalizar sonidos, y mover la cabeza. Todo esto sin pulso palpable y sin signos de perfusión sostenida. Los movimientos desaparecían al detener las compresiones y reaparecían al reanudarlas: un patrón clásico de CPRIC. Esto provocó interrupciones prematuras por parte del equipo, dudas entre los testigos e incluso conflictos psicológicos en los rescatistas, quienes inicialmente pensaron que el paciente "despertaba". Finalmente, tras múltiples desfibrilaciones y sin sedación disponible en protocolo, se logró ROSC. ¿Qué es CPR-Induced Consciousness (CPRIC)? Los autores explican que CPRIC es un fenómeno real, probablemente subdiagnosticado, en el cual un paciente sin pulso presenta: Formas interferentes Intentar quitarse dispositivos Empujar a los rescatistas Movimientos coordinados Vocalizaciones Mover cabeza, brazos o piernas Formas no interferentes Parpadeo Mirada fija o seguimiento Suspiros Movimientos mínimos La evidencia señala que CPRIC ocurre más en: paros presenciados, ritmos desfibrilables, paro de causa cardiaca, CPR de alta calidad, y pacientes sin daño cerebral previo severo. Cada vez vemos más casos porque estamos dando mejor RCP, con mayor perfusión cerebral y más equipos con feedback. Retos del Caso: Técnica, logística y psicología Uno de los aspectos más valiosos del episodio es cuando los autores discuten cómo el fenómeno impacta al equipo. 1. Interrupciones prematuras Los movimientos llevaron al equipo a detener compresiones 30–40 segundos antes del análisis del AED, y esto puede comprometer el éxito de la desfibrilación. 2. Manejo de vía aérea Los movimientos orales hicieron imposible avanzar más allá del OPA + BVM. Intentar insertar una supraglótica se volvió riesgoso. 3. Interferencia del público Familiares y testigos gritaban que el paciente estaba "despertando" y pedían detener la RCP. Esto modificó la toma de decisiones del equipo. 4. Dilema ético y emocional Los autores describen la experiencia como "desconcertante", incluso sabiendo que el paciente estaba en VF refractaria.   Sedación en CPRIC: ¿Cuándo? ¿Cómo? ¿Con qué? El artículo y los autores coinciden en que la evidencia actual favorece el uso de ketamina para manejar CPRIC interferente: 0.5–1 mg/kg IV o bolos de 50–100 mg Ventajas: No compromete presión arterial No deprime respiración Inicio muy rápido Ayuda en estrés psicológico post-evento Sin embargo: La mayoría de los sistemas en Latinoamérica no tienen protocolos Providers temen administrar sedación en pleno paro No existe guía formal de AHA o ERC ILCOR solo tiene un best practice statement Los autores recalcan que la sedación debe considerarse solo si CPRIC interfiere con las maniobras. Lecciones para EMS y emergencias Los autores destacan tres grandes enseñanzas: 1. CPRIC no es ROSC Si no hay pulso, no hay circulación espontánea, aunque el paciente hable o se mueva. 2. La educación pública es crucial Los testigos pueden ejercer presión equivocada. Es necesario explicar durante la escena qué está pasando. 3. Los sistemas deben crear protocolos ya Incluyendo: reconocimiento temprano decisiones sobre sedación documentación comunicación con familiares entrenamiento en simulación Por qué este caso es importante Este artículo es uno de los pocos reportes en un paciente geriátrico, resalta desafíos culturales en Latinoamérica y propone la urgente necesidad de estandarización internacional. CPRIC seguirá aumentando porque la RCP sigue mejorando. Y si no lo reconocemos, aumentarán: interrupciones innecesarias, conflictos en escena, mala calidad de RCP, y peor pronóstico. Llamado a la acción para la comunidad Si este episodio te hizo reflexionar: ðŸ'‰ Únete al ECCnetwork: https://ecctrainings.circle.so ðŸ'‰ Conoce nuestros cursos premium: ACLS, Manejo Avanzado de Vía Aérea, Emergency Nursing, Critical Care, TCCC-CMC www.ecctrainings.com ðŸ'‰ Lee el artículo completo: https://link.springer.com/article/10.1186/s12245-025-01032-w Yusty-Prada, J.D., Portuguez-Jaramillo, N.E. & Piñeros-Alvarez, J.L. Cardiopulmonary resuscitation-induced consciousness in an elderly patient: a case report in the prehospital setting. Int J Emerg Med 18, 230 (2025). https://doi.org/10.1186/s12245-025-01032-w

Ready to put your brain to the ultimate test?

In this episode, Zach sits down with Dr. Ian Drennan and Dr. Sheldon Cheskes to dissect the newly released 2025 AHA and ILCOR resuscitation guidelines. They break down the evidence, controversies, and real-world implications for paramedic practice. Key Topics Covered

https://antongrosz.com/ At 85 years old, Anton Grosz, PhD—a phenomenologist and author of Handbook for a New Consciousness: The Next Step in Human Evolution—offers a rare blend of intellectual insight and heartfelt spirituality. His work makes consciousness experiential rather than theoretical, guiding audiences through what he calls the ultimate “AHA” moment: realizing that the “I am” in you and the “I am” in me are the same Universal “I AM.” Dr. Grosz's framework bridges intellect and intuition, science and spirit, and invites listeners to experience the unity that can transform how we see ourselves, one another, and our planet. His story includes a profound Near Death Experience that reshaped his life and led him to devote decades to studying human consciousness, leading meditation practices, and supporting people through end-of-life transitions New Consciousness: The ultimate “AHA” moment and the next step in human evolution With a series of deceptively simple but transformative exercises, 85 yr-old phenomenologist Anton Grosz's Handbook for a New Consciousness guides readers through an experiential realization of the universal “I AM” that exists within each and every one of us- anchoring an internal knowing that we are all one, the profound realization that can ultimately save humanity from hurting ourselves and our planet. Interview op: Anton Grosz, PhD, author of Handbook for a New Consciousness: The Next Step in Human Evolution is a practitioner of phenomenology. The science of experiential reality that offers a groundbreaking framework bridging intellect and intuition. His insights make consciousness tangible and experiential, empowering audiences to see themselves and one another in a profoundly new light. Website: www.AntonGrosz.com Talk Points: What is consciousness? At its most basic, consciousness is the quality of subjective experience — what it's like to be you, experiencing the world from your perspective. What is New Consciousness? New Consciousness is about feeling and experiencing, from the inside, that my “I am” and your “I am” are the same “I AM”. It's recognizing that within the words that separate us, male, female, rich, poor, Christian, Muslim, atheist, and so on, we share a Universal “I AM” that unites us all. We are not separate leaves. We are one tree. How does New Consciousness bridge intellect and intuition? How do I go about experiencing New Consciousness for myself? In New Consciousness, will I still be me? Why and how will New Consciousness be the next step in human evolution? About Anton Grosz, PhD: Born into a Jewish but profoundly atheistic family, Anton Grosz denied anything religious for the first half of his life. In 1978, at the age of 37, he discovered spirituality through a Near Death Experience, going through a tunnel into the light and experiencing a reality different and greater than anything he had ever thought possible. Since then, he has devoted his life to studying different spiritual paths, leading meditation practice, and helping those at the end of life. Grosz received his PhD from the California Institute of Integral Studies in the Evolution of Human Consciousness. He is a practitioner of phenomenology – the science of experiential reality- an ordained Interfaith Minister, a retired Hospice Chaplain, and a certified Home Care Provider. Grosz has journaled and written about his numerous experiences and insights. His first book, Letters to a Dying Friend: What Comes Next, (Quest, 1989), has an introduction by the Dalai Lama, and his second book, How Do I Live When I Know I'm Going To Die?, (FMA Books, 2001), was distributed through the National Hospice and Palliative Care Organization. His latest book is Handbook for a New Consciousness: The Next Step in Human Evolution. Anton and his wife of 62 years, Phyllis, recently moved from San Francisco to Newark, Delaware. They have two adult children and two grandchildren.

Welcome to another EFT Tapping Session on the YOU CAN CALL ME “BOSSY” PODCAST! In this special Thanksgiving episode, I invite you to a brand new EFT focused entirely on gratitude. Drawing inspiration from practices like the "Rampage of Appreciation" from Abraham Hicks' Ask and It Is Given, I will guide you through a gentle, positive tapping exercise designed to help you elevate your mood, no matter how you're feeling today. Whether you're surrounded by loved ones, celebrating solo, or simply in need of a moment of self-care, this episode offers a supportive space to honor yourself and cultivate appreciation for the little (and big) things in life. So find a comfortable spot, follow along with my cues, and open yourself to the gift of gratitude this Thanksgiving season. Throughout the interactive session, I'll guide you through tapping on different meridian points while addressing common self-doubts and fears, ultimately aiming to instill a sense of empowerment and readiness to tackle challenges. So, sit back, follow along, and let's dive into this transformative EFT tapping experience.NEED A VISUAL WHILE YOU TAP? If you need a visual while tapping you can CLICK HERE for the Instagram post I shared with a step-by-step guide.If you want to learn more about EFT Tapping (cause maybe you are new and need more details on what this weird but powerful practice is - I get it) CLICK HERE for the EFT Tapping Intro Episode! Key Takeaways: Encouragement to find something, however small, to appreciate even on difficult days Validation for all types of Thanksgiving experiences Emphasis on the coexistence of gratitude and hardship If you enjoyed this episode and are excited for more, please be sure to SUBSCRIBE and write a review to help build momentum and support the show (5-stars would be AWESOME!)_____________________________________________ JOIN US IN - THE CLUB - An annual membership where high-achieving women come together to unapologetically OWN THEIR “BOSSY” in order to rise to the top, make massive impact, and not burn out while doing it. Join TODAY to get access to all past workshop replays and past group coaching calls - always incredible takeaways and AHA moments from reviewing these sessions! Grab your spot in THE CLUB today by CLICKING HERE! _____________________________________________ LET'S FREAKING GO! GRAB THIS FREE DOWNLOAD: GRAB 100 FREE JOURNAL PROMPTS TO OWN YOUR BOSSY BY CLICKING HERE LET'S CONNECT: Follow me on Instagram, LinkedIn, TikTok, or join my STAND IN YOUR POWER FACEBOOK GROUP Grab a signed copy of my bestselling book STAND IN YOUR POWER HEREWatch my TEDx Talk “The Wisdom of Your Ancestors Should Be Ignored” HERE

Anorexia nervosa, umgangssprachlich Magersucht, trifft immer häufiger Kinder und Jugendliche – besonders seit der Corona-Pandemie. Im Gespräch erklärt die Psychiaterin Professorin Beate Herpertz-Dahlmann, woran Eltern, Lehrkräfte und Ärztinnen und Ärzte erkennen können, ob Gewichtsverlust noch harmlos ist oder bereits eine gefährliche Essstörung dahintersteckt. Wir sprechen über typische Warnzeichen, die Rolle von Social Media, mögliche langfristige Folgen und darüber, welche Behandlung es gibt. In der Alltagsfrage am Ende: Wie wird man Kopfläuse zuverlässig wieder los? Mehr Hintergründe zu Magersucht im Kindesalter liefert der Übersichtsartikel von Beate Herpertz-Dahlmann und Brigitte Dahmen: „Children in Need—Diagnostics, Epidemiology, Treatment and Outcome of Early Onset Anorexia Nervosa“ (Nutrients, 2019) https://www.mdpi.com/2072-6643/11/8/1932 Hier geht es zum RKI-Ratgeber zu Läusen: https://www.rki.de/DE/Aktuelles/Neuigkeiten-und-Presse/Soziale-Medien/Posts/Kopflauese_Ratgeber.pdf?__blob=publicationFile&v=2 "Aha! Zehn Minuten Alltags-Wissen" ist der Wissenschafts-Podcast von WELT. Wir freuen uns über Feedback an wissen@welt.de. Produktion: Serdar Deniz Redaktion: Christine van den Berg Impressum: https://www.welt.de/services/article7893735/Impressum.html https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

Fully Human/Fully Alive: Fourth Edition SOB" by Lyle SimpsonFully Human / Fully Alive: Fourth Edition SOB is written to help the 70% of all Americans Living today who are stuck on Maslow's social level of living, not realizing that there are three levels above them that would greatly enhance their lives. The book will help them build bridges over or detours around their own barriers that preclude them from fully living their own lives. The book provides paths around your barriers without destroying your current beliefs. They simply no longer control you. Those who read this book with an open mind can find their own path to become one of the one percent of people living today who live a fulfilled experience and are truly Fully Alive.Lyle L. Simpson was president of the American Humanist Association from 1980-1984, AHA legal counsel for thirty-five years is the founder and current chairman of the Humanist Foundation.Book Title  "Fully Human/Fully Alive: Fourth Edition SOB" by Lyle SimpsonBook Genre,  self-help, philosophyPublished Date  Feb 6, 2025AMAZONhttps://www.lylesimpson.com/https://www.studioofbooks.org/ http://www.bluefunkbroadcasting.com/root/twia/112625ls.mp3

Me-Time, Streben nach Gesundheit und gesunder Ernährung: Wer sich heute um sich selbst kümmert, gilt als verantwortungsbewusst. Doch was bedeutet Selbstfürsorge wirklich – und wem nützt sie? Der Trend zu Self-Care hat Schattenseiten, die selten thematisiert werden. Die Soziologin Laura Wiesböck spricht über die Grenzen zwischen gesunder Selbstfürsorge und schädlicher Selbstfürsorge. In unserer Rubrik geht es um die Frage unseres Hörers Christian. Wo trocknen wir am besten unsere Wäsche? Drinnen, wo es warm ist oder draußen, wo Luft ist? Produktion: Serdar Deniz Redaktion: Antonia Beckermann Noch mehr "Aha!"- Folgen gibt es bei WELTplus und Apple Podcasts. Alle zwei Wochen am Montag eine neue Folge. Hier bei WELT hören: https://www.welt.de/podcasts/aha-zehn-minuten-alltags-wissen/plus246844328/Noch-mehr-Alltagswissen-Aha-Bonus-Folgen-fuer-Abonnenten-Podcast.html. "Aha! Zehn Minuten Alltags-Wissen" ist der Wissenschafts-Podcast von WELT. Wir freuen uns über Feedback an wissen@welt.de. Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

EPISODE 422. Ever feel like consistency is impossible no matter how hard you try to track your habits? This episode of Fit Friends Happy Hour is your permission slip to ditch the food logs and fitness apps and discover a sustainable way to build routines - even when life gets hectic. Host Katie Hake shows you why tracking might actually backfire, and shares three proven tips her clients use to create real, repeatable habits.What We Cover:Why tracking gives the illusion of control (but not true consistency)Three practical ways to make healthy habits automatic and easyHow to separate success from perfection so you stop the guilt spiralListen in if you're tired of starting over every Monday and want a simpler path to sustainable wellness!Connect with Katie:Work with Us | www.katiehake.com/nutritioncoachingTake the Energy Quiz | www.katiehake.com/energyquizMeal Prep Like a Pro Without Obsessing Over Every Bite | www.katiehake.com/prepJoin our FREE 5-Day Walking Challenge | Walk with Me!Use special link for 15% off | Omorpho Weighted Vest Text me your AHA moment from today's episode!

Welcome to the YOU CAN CALL ME “BOSSY” PODCAST! In today's quick hit episode I dive deep into the transformative impact of coaching, mindset work, and the art of personal embodiment. Drawing inspiration from a recent group coaching I get into why real breakthroughs happen not in isolation, but through shared support and visibility. I unpack the importance of seeing yourself as the confident, capable version you aspire to be and how your physiology, tone, and energy speak even louder than your words. With practical advice, personal anecdotes, and actionable journal prompts, this episode is a call to prioritize your growth, embrace vulnerability, and discover the power that comes from truly embodying your next-level self. Whether you're seeking a mindset shift, stuck at a plateau, or simply craving more out of life, get ready for an honest, uplifting conversation that reminds you: change starts with who you are, not just what you do. Key Takeaways: Importance of not doing the work alone; value of external perspectives Emphasis on the importance of implementation — not just consuming knowledge Distinguishing between surface-level challenges and deeper, unaddressed issues If you enjoyed this episode and are excited for more, please be sure to SUBSCRIBE and write a review to help build momentum and support the show (5-stars would be AWESOME!) _____________________________________ JOIN US IN - THE CLUB - An annual membership where high-achieving women come together to unapologetically OWN THEIR “BOSSY” in order to rise to the top, make massive impact, and not burn out while doing it. Join TODAY to get access to all past workshop replays and past group coaching calls - always incredible takeaways and AHA moments from reviewing these sessions! Grab your spot in THE CLUB today by CLICKING HERE! _____________________________________________ LET'S FREAKING GO!FREE RESOURCE: JOURNAL PROMPT VAULTWant to work on connecting with your subconscious mind to work through blocks, limiting beliefs and stories that aren't working for you? Download my free GET OUT OF YOUR OWN DAMN WAY PROMPT VAULT - over 50 prompts to help you connect with your subconscious and build awareness around what needs to get cleared! CLICK HERE to download now! LET'S CONNECT: Follow me on Instagram, LinkedIn, or TikTok Grab a signed copy of my bestselling book STAND IN YOUR POWER HEREWatch my TEDx Talk “The Wisdom of Your Ancestors Should Be Ignored” HERE

I ditched the hustle! ✨ After my GLP-1 journey, I realized that Health is Wealth—and embracing a healthy lifestyle was the real win. Turning 48 sparked my biggest POWER MOVE: midlife reinvention and Identity Shifting.Now, I'm building true FREEDOM in my 40s—not just financially, but through self improvement, better nutrition, and sustainable healthy habits and balancing entrepreneurship. This journey is all about women's health, practical health tips, and living with intention.If you're ready for a lifestyle upgrade, this one's for you

Wann wurdet ihr das letzte Mal umarmt? Erinnert ihr euch noch daran? Oder sehnt ihr euch vielleicht gerade nach ein bisschen mehr Nähe? Forschende haben herausgefunden, dass Berührung Schmerzen, Angst und sogar Depressionen lindern kann. Körperliche Nähe tut uns also nicht nur emotional gut – sie wirkt auch ganz konkret auf unsere psychische und körperliche Gesundheit. Aber warum ist das so und was passiert, wenn uns dieser Körperkontakt fehlt, wenn wir unter sogenanntem “Skin Hunger” leiden? Der Psychologe Dr. Julian Packheiser vom Institut für Kognitive Neurowissenschaft der Ruhr-Universität Bochum hat in einer Metastudie über 130 internationale Studien zum Thema Berührung ausgewertet. Außerdem schauen wir uns im zweiten Teil dieser Folge an: Wie oft sollte man seine Bettwäsche wechseln? Hier geht es zur Folge "Wenn Einsamkeit krank macht": https://open.spotify.com/episode/4d9OsRb6cKE4ONRRl5AIZP Hier findet ihr Hilfsangebote, wenn ihr euch einsam fühlt: Silbernetz: https://silbernetz.org/ Telefonieren gegen Einsamkeit: https://www.malteser.de/dabei/begleitung/telefonieren-gegen-die-einsamkeit.html Telefonseelsorge: https://www.telefonseelsorge.de/ Cleveland Clinic: https://health.clevelandclinic.org/how-often-should-you-wash-your-bed-sheets?utm "Aha! Zehn Minuten Alltags-Wissen" ist der Wissenschafts-Podcast von WELT. Wir freuen uns über Feedback an wissen@welt.de. Produktion: Sermet Agartan Redaktion: Sophia Häglsperger Impressum: https://www.welt.de/services/article7893735/Impressum.html https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

Had an AHA or Insight? Share it:You've followed the “right” steps and things are not where you'd like them to be. This is a time of massive transformation, systems are breaking, hustle culture is broken, nobody wants to wait until some point in the future to be happy. If you are questioning your path, your identity, or your place in this rapidly shifting world — this episode is designed for you.In this very personal 200th episode of The Business Growth Architect Show, I'm going solo and sharing the real story behind what happened after I lost everything in the fire — not the Instagram version, not the polished TED Talk version, but the raw, human truth. It's not pretty. It's confusing, painful, and too big to handle on my own. I talk about the initial shock,  the brutal reality of a piece of yourself missing, living in survival mode, figuring out how to turn aging into wisdom, my fear of feeling obsolete, trying to attempt reinvention at 60.  All leading to the moment I realized I had to rebuild my life and business from the inside out. I'm also sharing the transformation into versin 3.0 and how this experience led me to create something entirely new — a future-focused business model, a SaaS, and even an AI twin.If you've looking to make sense of what you are experiencing or, or quietly hoping something forces you to change… this episode will help you to understand some of the underlying forces.

We started our reading in Govardhan Hill with a theme led by a specific verse (SB 11.3.31): smarantaḥ smārayantaś ca mitho 'ghaugha-haraṁ harim bhaktyā sañjātayā bhaktyā bibhraty utpulakāṁ tanum The last line says that you'll experience transcendental symptoms in your body. Tanum means the body, and that means when we interact with the world, we experience various changes in our bodies, like heart palpitations, we can worry about things; we can become affected. And we can also become affected by the power of transcendental experiences and interactions. It's one of the noticeable points made in the Caitanya-caritāmṛta. In fact, Lord Caitanya Mahāprabhu experienced extreme changes in His body because of His ecstasy and love of Kṛṣṇa, in reaction to chanting and remembering Kṛṣṇa and so forth. So, bibhraty utpulakāṁ tanum means your hair will stand on end; you'll feel ecstasy in your body. But why? I'm going backward in the verse, which says bhaktyā sañjātayā bhaktyā. This means that one kind of bhakti, which is official bhakti, means that you don't really have more than an intellectual understanding of it; your hair isn't standing on end, and you don't feel ecstasy. But as you continue it, then you'll change from that official kind of bhakti into the real life of bhakti. Just like when children grow up, they start to understand a lot of things they didn't understand before and they couldn't have; they didn't have the capacity. So, in the beginning, we don't have the capacity, but bhaktyā sañjātayā bhaktyā—from one kind of bhakti, another kind of bhakti emerges. It awakens naturally. Now you getting interested in the first two lines? Like how do we get there right? It's good going backward! So then, the verse says mitho 'ghaugha-haraṁ harim. How do you become purified? Well, when I'm in a pure state, I have all these discordant vibrations going on in my citta, in my consciousness, and it's really hard to get them out. They're really banging around in there, and they're impelling me to do things that are even against my own self-interest—even my intelligence will say, "Why are you doing this?" And the response is, "I don't know, I can't stop myself." This is the phenomenon of being entrapped in material life, being a conditioned soul. But the verse is saying that what is causing us to be in such discord with our self-interest is an accumulation of these vibrations, the vibrations in the material world. And those all get cleaned up! It says mitho 'ghaugha-haraṁ harim. Agha-ogha—try saying that. Yeah, if you say it a few times, people think you are Tarzan or something! Agha-ogha is the horrible accumulation of the worst kinds of poisonous vibrations that you can ever imagine. It's awful, and it's what causes us to suffer, and all that gets cleaned up. How? Aha, we come to the first line. It says smarantaḥ smārayantaś ca mitho. Mitho means by meeting together in a group like this, or smaller (you can have two people, if you want), and smarantaḥ smārayantaś ca—remembering Kṛṣṇa and causing other people to remember Kṛṣṇa. Then, by that meeting, all of the unwanted things get destroyed within the heart. Somebody asked, "Why?" Our ācāryas say, "Because it pleases Kṛṣṇa when He sees the devotees come together to remember and cause others to remember." And then, by that process, one advances from official bhakti to real bhakti. ------------------------------------------------------------ To connect with His Grace Vaiśeṣika Dāsa, please visit https://www.fanthespark.com/next-steps/ask-vaisesika-dasa/ ------------------------------------------------------------ Add to your wisdom literature collection: https://iskconsv.com/book-store/ https://www.bbtacademic.com/books/ https://thefourquestionsbook.com/ ---------------------

This week on the Inside EMS podcast, Dr. Peter Antevy returns for another round in the hot seat, and he's not holding back. In this jam-packed episode, he and host Chris Cebollero tackle trending topics in prehospital care — from the expanding role of whole blood and plasma, to the frustrating gaps in the AHA's 2025 guidelines. You'll hear real-world success stories (like the cardiac arrest survivor who's back on the tennis court), why dual sequential defibrillation (DSD) should already be your go-to, and the cost-benefit realities of starting a whole blood program. Dr. Antevy also dives into the science behind glycocalyx damage and how plasma could change how we treat sepsis, TBI and burns in the field. Whether you're a medic, medical director or just passionate about pushing EMS forward, this episode delivers practical insight, bold opinions and a whole lot of inspiration. Quotable takeaways from Dr. Antevy “The medical establishment does not understand the value of what EMS brings to the table. They don't understand the complexity.” “When we said, ‘We'll do the whole blood,' what did the surgeons do? They went up in arms: ‘What do you mean you're giving whole blood? Bring them to us. We'll give the whole blood.' No, no, no. We are part of the chain of survival, too.” “EMS is a subspecialty in the house of medicine. We all need to rise up to make the hospital folks and the academics aware that EMS is important for trauma, for stroke, for pediatrics, for cardiac. We are the ones who can help bring up those outcomes and that's why I love this field.” Additional resources:  AHA 2025 updates are here: Cue the overreactions and the protocol rewrites On-demand: Bringing whole blood to the front lines of EMS Stop the bleed, fill the tank – The New Orleans EMS blood program Whole blood in EMS promises a revolution in resuscitation Enjoying Inside EMS? Email theshow@ems1.com to share feedback or suggest a guest for a future episode. 

Brad and David close out the week Golf talk with Brad and David ------------------ Mark 15:22-41 (ESV) And they brought him to the place called Golgotha (which means Place of a Skull). 23 And they offered him wine mixed with myrrh, but he did not take it. 24 And they crucified him and divided his garments among them, casting lots for them, to decide what each should take. 25 And it was the third hour when they crucified him. 26 And the inscription of the charge against him read, “The King of the Jews.” 27 And with him they crucified two robbers, one on his right and one on his left. 29 And those who passed by derided him, wagging their heads and saying, “Aha! You who would destroy the temple and rebuild it in three days, 30 save yourself, and come down from the cross!” 31 So also the chief priests with the scribes mocked him to one another, saying, “He saved others; he cannot save himself. 32 Let the Christ, the King of Israel, come down now from the cross that we may see and believe.” Those who were crucified with him also reviled him. The Death of Jesus 33 And when the sixth hour had come, there was darkness over the whole land until the ninth hour. 34 And at the ninth hour Jesus cried with a loud voice, “Eloi, Eloi, lema sabachthani?” which means, “My God, my God, why have you forsaken me?” 35 And some of the bystanders hearing it said, “Behold, he is calling Elijah.” 36 And someone ran and filled a sponge with sour wine, put it on a reed and gave it to him to drink, saying, “Wait, let us see whether Elijah will come to take him down.” 37 And Jesus uttered a loud cry and breathed his last. 38 And the curtain of the temple was torn in two, from top to bottom. 39 And when the centurion, who stood facing him, saw that in this way he breathed his last, he said, “Truly this man was the Son of God!” 40 There were also women looking on from a distance, among whom were Mary Magdalene, and Mary the mother of James the younger and of Joses, and Salome. 41 When he was in Galilee, they followed him and ministered to him, and there were also many other women who came up with him to Jerusalem. __________________ 5 Core Values of SWAT 1. God's Word 2. Prayer 3. Evangelism 4. Discipleship 5. Community ------------------ https://swatradio.com/ SWAT - Spiritual Warriors Advancing Truth Call us Toll-Free at: +1-844-777-7928 Email Us a Question: ask@swatradio.com FIND A SWAT MEETING Brown Family YMCA 170 Landrum Lane Ponte Vedra Beach, FL 32082 Wed. 6:30-7:30 am IHOP 3250 Hodges Blvd Jacksonville, FL 32224 Wed. Night 7-8 pm Salem Centre 7235 Bonneval Rd Jacksonville, FL Wed. 12:00-1:00 pm Jumping Jax House of Food 10131 San Jose Blvd #12 Jacksonville, FL Thursday 6:30-7:30 am The Village Inn 900 Ponce De Leon Blvd St. Augustine, FL Friday 9:00-10:30 am Woodmen Valley Chapel - Woodmen Heights Campus 8292 Woodman Valley View Colorado Springs CO 80908 Thursdays 8-9:15 pm

Schach gilt als Spiel der Könige – und als echter Intelligenztest. Doch woran liegt es, dass einige scheinbar mühelos Figuren ziehen, während andere immer wieder scheitern? Robert Rabiga, Schachgroßmeister, ehemaliger deutscher Meister im Blitzschach und Schachlehrer erklärt, wie sich Schach am besten erlernen lässt und wie es unser Denken beeinflusst. Hier könnt Ihr eine Aha-Folge zum Thema "Was Spielen mit uns macht" hören: https://podcasts.apple.com/de/podcast/level-up-f%C3%BCrs-leben-was-spielen-mit-uns-macht/id1637836095?i=1000736188439&l=en-GB https://open.spotify.com/episode/6EzTWnJgRL3Nid5n3t1T27 Hier findet Ihr mehrere Studien zum Thema Schach: Die Auswirkungen von Schachunterricht auf Grundschülerinnen und Grundschüler: https://pmc.ncbi.nlm.nih.gov/articles/PMC5322219/ Schach und Gedächtnis: https://pmc.ncbi.nlm.nih.gov/articles/PMC4715404/ Auswirkungen von Schach auf unsere kognitiven Leistungen: https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2024.1407583/ Veränderungen in Gehirnaktivität bei Schachspielern: https://www.scielo.org.mx/scielo.php?pid=S1665-50442019000400194&script=sci_arttext& Hier findet Ihr die Studie zum REM-Schlaf und unseren Träumen: https://www.science.org/doi/10.1126/science.aax9238 Warum sich manche Menschen eher an ihre Träume erinnern: https://www.cambridge.org/core/journals/behavioral-and-brain-sciences/article/abs/why-we-forget-our-dreams-acetylcholine-and-norepinephrine-in-wakefulness-and-rem-sleep/9C71B973B2BE9F117C17042BC0B43E7E https://studyfinds.org/why-some-people-remember-their-dreams-others-dont/ https://raphaelvallat.com/dreamrecall.html https://www.medicalnewstoday.com/articles/why-cant-i-remember-my-dreams Produktion: Serdar Deniz Redaktion: Antonia Beckermann Noch mehr "Aha!"- Folgen gibt es bei WELTplus und Apple Podcasts. Alle zwei Wochen am Montag eine neue Folge. Hier bei WELT hören: https://www.welt.de/podcasts/aha-zehn-minuten-alltags-wissen/plus246844328/Noch-mehr-Alltagswissen-Aha-Bonus-Folgen-fuer-Abonnenten-Podcast.html. "Aha! Zehn Minuten Alltags-Wissen" ist der Wissenschafts-Podcast von WELT. Wir freuen uns über Feedback an wissen@welt.de. Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

Doug and Brad A great day at SWAT meetings Epstein files Confessing your sins to AI AI in the Christian's life Dallas Jenkins quote ------------------ Mark 15:22-41 (ESV) And they brought him to the place called Golgotha (which means Place of a Skull). 23 And they offered him wine mixed with myrrh, but he did not take it. 24 And they crucified him and divided his garments among them, casting lots for them, to decide what each should take. 25 And it was the third hour when they crucified him. 26 And the inscription of the charge against him read, “The King of the Jews.” 27 And with him they crucified two robbers, one on his right and one on his left. 29 And those who passed by derided him, wagging their heads and saying, “Aha! You who would destroy the temple and rebuild it in three days, 30 save yourself, and come down from the cross!” 31 So also the chief priests with the scribes mocked him to one another, saying, “He saved others; he cannot save himself. 32 Let the Christ, the King of Israel, come down now from the cross that we may see and believe.” Those who were crucified with him also reviled him. The Death of Jesus 33 And when the sixth hour had come, there was darkness over the whole land until the ninth hour. 34 And at the ninth hour Jesus cried with a loud voice, “Eloi, Eloi, lema sabachthani?” which means, “My God, my God, why have you forsaken me?” 35 And some of the bystanders hearing it said, “Behold, he is calling Elijah.” 36 And someone ran and filled a sponge with sour wine, put it on a reed and gave it to him to drink, saying, “Wait, let us see whether Elijah will come to take him down.” 37 And Jesus uttered a loud cry and breathed his last. 38 And the curtain of the temple was torn in two, from top to bottom. 39 And when the centurion, who stood facing him, saw that in this way he breathed his last, he said, “Truly this man was the Son of God!” 40 There were also women looking on from a distance, among whom were Mary Magdalene, and Mary the mother of James the younger and of Joses, and Salome. 41 When he was in Galilee, they followed him and ministered to him, and there were also many other women who came up with him to Jerusalem. __________________ 5 Core Values of SWAT 1. God's Word 2. Prayer 3. Evangelism 4. Discipleship 5. Community ------------------ https://swatradio.com/ SWAT - Spiritual Warriors Advancing Truth Call us Toll-Free at: +1-844-777-7928 Email Us a Question: ask@swatradio.com FIND A SWAT MEETING Brown Family YMCA 170 Landrum Lane Ponte Vedra Beach, FL 32082 Wed. 6:30-7:30 am IHOP 3250 Hodges Blvd Jacksonville, FL 32224 Wed. Night 7-8 pm Salem Centre 7235 Bonneval Rd Jacksonville, FL Wed. 12:00-1:00 pm Jumping Jax House of Food 10131 San Jose Blvd #12 Jacksonville, FL Thursday 6:30-7:30 am The Village Inn 900 Ponce De Leon Blvd St. Augustine, FL Friday 9:00-10:30 am Woodmen Valley Chapel - Woodmen Heights Campus 8292 Woodman Valley View Colorado Springs CO 80908 Thursdays 8-9:15 pm

Rauchen gilt längst als gesundheitsschädlich – das ist bekannt. Doch vor allem die junge Generation greift immer häufiger zur E-Zigarette. Hersteller bewerben sie als „rauchfreie“ Alternative, die weniger schädlich sei. Aber: In den meisten Liquids der Vapes steckt trotzdem Nikotin – und das macht bekanntlich schnell abhängig. Und auch noch andere gesundheitsschädliche Stoffe stecken in den Liquids. Kann Vapen also wirklich eine gesündere Alternative zur Zigarette sein oder ist das nur schlaues Marketing? Und wie steht es um das Suchtpotential bei Vapes? Das beantwortet in dieser Folge von "Aha! Zehn Minuten Alltagswissen“ der Pneumologe und Chefarzt der Lungenklinik Köln Prof. Dr. Wolfram Windisch. Im zweiten Teil geht es um den Mythos des vermeintlichen Chinarestaurant-Syndroms. Hier geht es zur Folge “Wie es gelingt, mit dem Rauchen aufzuhören”: https://open.spotify.com/episode/3XebTv2QNhpEBWYwKG5tZ0 Hier findet ihr die deutsche Erhebung zum Rauchverhalten: https://www.debra-study.info/ Hier geht es zu einer Übersichtsarbeit zum Mythos des “Chinese Restaurant Syndrome” von 2024: https://ijprajournal.com/issue_dcp/Chinese%20Restaurent%20Syndrome%20CRS%20In%20Depth%20Analysis%20of%20Myths,%20Mechanism%20and%20Public%20Perception.pdf "Aha! Zehn Minuten Alltags-Wissen" ist der Wissenschafts-Podcast von WELT. Wir freuen uns über Feedback an wissen@welt.de. Produktion: Sermet Agartan Redaktion: Sophia Häglsperger Impressum: https://www.welt.de/services/article7893735/Impressum.html https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

Brülosophy merch is now available - click here to see all we have to offer! Julia Herz, Executive Director of the American Homebrewers Association, sat down with Patrons of Brülosophy in July 2025 to answer questions about changes happening with the AHA as well as share some information on the direction they are headed for the future. American Homebrewers Association Independence and Momentum Update

How do you establish trust in an AI SOC, especially in a regulated environment? Grant Oviatt, Head of SOC at Prophet Security and a former SOC leader at Mandiant and Red Canary, tackles this head-on as a self-proclaimed "AI skeptic". Grant shared that after 15 years of being "scared to death" by high-false-positive AI, modern LLMs have changed the game .The key to trust lies in two pillars: explainability (is the decision reasonable?) and traceability (can you audit the entire data trail, including all 40-50 queries?) . Grant talks about yje critical architectural components for regulated industries, including single-tenancy , bring-your-own-cloud (BYOC) for data sovereignty , and model portability.In this episode we will be comparing AI SOC to traditional MDRs and talking about real-world "bake-off" results where an AI SOC had 99.3% agreement with a human team on 12,000 alerts but was 11x faster, with an average investigation time of just four minutes .Guest Socials -⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Grant's Linkedin Podcast Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@CloudSecPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you want to watch videos of this LIVE STREAMED episode and past episodes - Check out our other Cloud Security Social Channels:-⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cloud Security Podcast- Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cloud Security Newsletter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you are interested in AI Cybersecurity, you can check out our sister podcast -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ AI Security Podcast⁠(00:00) Introduction(02:00) Who is Grant Oviatt?(02:30) How to Establish Trust in an AI SOC for Regulated Environments(03:45) Explainability vs. Traceability: The Two Pillars of Trust(06:00) The "Hard SOC Life": Pre-AI vs. AI SOC(09:00) From AI Skeptic to AI SOC Founder: What Changed? (10:50) The "Aha!" Moment: Breaking Problems into Bite-Sized Pieces(12:30) What Regulated Bodies Expect from an AI SOC(13:30) Data Management: The Key for Regulated Industries (PII/PHI) (14:40) Why Point-in-Time Queries are Safer than a SIEM (15:10) Bring-Your-Own-Cloud (BYOC) for Financial Services (16:20) Single-Tenant Architecture & No Training on Customer Data (17:40) Bring-Your-Own-Model: The Rise of Model Portability (19:20) AI SOC vs. MDR: Can it Replace Your Provider? (19:50) The 4-Minute Investigation: Speed & Custom Detections (21:20) The Reality of Building Your Own AI SOC (Build vs. Buy)(23:10) Managing Model Drift & Updates(24:30) Why Prophet Avoids MCPs: The Lack of Auditability (26:10) How Far Can AI SOC Go? (Analysis vs. Threat Hunting)(27:40) The Future: From "Human in the Loop" to "Manager in the Loop" (28:20) Do We Still Need a Human in the Loop? (95% Auto-Closed) (29:20) The Red Lines: What AI Shouldn't Automate (Yet) (30:20) The Problem with "Creative" AI Remediation(33:10) What AI SOC is Not Ready For (Risk Appetite)(35:00) Gaining Confidence: The 12,000 Alert Bake-Off (99.3% Agreement) (37:40) Fun Questions: Iron Mans, Texas BBQ & SeafoodThank you to Prophet Security for sponsoring this episode.

Welcome to the YOU CAN CALL ME “BOSSY” PODCAST! In this powerful quick hit episode I get into a real life coaching conversation about setting boundaries without guilt or over explanation. Inspired by a client struggling to gracefully decline a lunch invitation from someone who once drained her energy and made her work life difficult, I unpack the stories we tell ourselves about our worth and qualifications, especially in the aftermath of tough relationships. This episode will guide you through questioning the narratives you hold, taking radical responsibility for your choices, and standing confidently in your decisions reminding us all that our time is precious. If you've ever worried about how to say “no” with authenticity or felt responsible for someone else's discomfort at your boundary, this episode is packed with insights and strategies you won't want to miss. Key Takeaways: The importance of identifying stories we make up about ourselves in challenging situations. The risk of over-explaining and unintentionally leaving the door open for more interaction. Encourages listeners to prioritize self-respect and personal boundaries. If you enjoyed this episode and are excited for more, please be sure to SUBSCRIBE and write a review to help build momentum and support the show (5-stars would be AWESOME!) _____________________________________________ JOIN US IN - THE CLUB - An annual membership where high-achieving women come together to unapologetically OWN THEIR “BOSSY” in order to rise to the top, make massive impact, and not burn out while doing it. Join TODAY to get access to all past workshop replays and past group coaching calls - always incredible takeaways and AHA moments from reviewing these sessions! Grab your spot in THE CLUB today by CLICKING HERE! _____________________________________________ LET'S FREAKING GO!FREE RESOURCE: JOURNAL PROMPT VAULTWant to work on connecting with your subconscious mind to work through blocks, limiting beliefs and stories that aren't working for you? Download my free GET OUT OF YOUR OWN DAMN WAY PROMPT VAULT - over 50 prompts to help you connect with your subconscious and build awareness around what needs to get cleared! CLICK HERE to download now! LET'S CONNECT: Follow me on Instagram, LinkedIn, or TikTok Grab a signed copy of my bestselling book STAND IN YOUR POWER HEREWatch my TEDx Talk “The Wisdom of Your Ancestors Should Be Ignored” HERE

Doug and Brad on a Tuesday Blue Bomber is gone Discipling kids with special needs Baptism for 2 of Doug's daughters The culture is a changing Boys vs. Girls ------------------ Mark 15:22-41 (ESV) And they brought him to the place called Golgotha (which means Place of a Skull). 23 And they offered him wine mixed with myrrh, but he did not take it. 24 And they crucified him and divided his garments among them, casting lots for them, to decide what each should take. 25 And it was the third hour when they crucified him. 26 And the inscription of the charge against him read, “The King of the Jews.” 27 And with him they crucified two robbers, one on his right and one on his left. 29 And those who passed by derided him, wagging their heads and saying, “Aha! You who would destroy the temple and rebuild it in three days, 30 save yourself, and come down from the cross!” 31 So also the chief priests with the scribes mocked him to one another, saying, “He saved others; he cannot save himself. 32 Let the Christ, the King of Israel, come down now from the cross that we may see and believe.” Those who were crucified with him also reviled him. The Death of Jesus 33 And when the sixth hour had come, there was darkness over the whole land until the ninth hour. 34 And at the ninth hour Jesus cried with a loud voice, “Eloi, Eloi, lema sabachthani?” which means, “My God, my God, why have you forsaken me?” 35 And some of the bystanders hearing it said, “Behold, he is calling Elijah.” 36 And someone ran and filled a sponge with sour wine, put it on a reed and gave it to him to drink, saying, “Wait, let us see whether Elijah will come to take him down.” 37 And Jesus uttered a loud cry and breathed his last. 38 And the curtain of the temple was torn in two, from top to bottom. 39 And when the centurion, who stood facing him, saw that in this way he breathed his last, he said, “Truly this man was the Son of God!” 40 There were also women looking on from a distance, among whom were Mary Magdalene, and Mary the mother of James the younger and of Joses, and Salome. 41 When he was in Galilee, they followed him and ministered to him, and there were also many other women who came up with him to Jerusalem. __________________ 5 Core Values of SWAT 1. God's Word 2. Prayer 3. Evangelism 4. Discipleship 5. Community ------------------ https://swatradio.com/ SWAT - Spiritual Warriors Advancing Truth Call us Toll-Free at: +1-844-777-7928 Email Us a Question: ask@swatradio.com FIND A SWAT MEETING Brown Family YMCA 170 Landrum Lane Ponte Vedra Beach, FL 32082 Wed. 6:30-7:30 am IHOP 3250 Hodges Blvd Jacksonville, FL 32224 Wed. Night 7-8 pm Salem Centre 7235 Bonneval Rd Jacksonville, FL Wed. 12:00-1:00 pm Jumping Jax House of Food 10131 San Jose Blvd #12 Jacksonville, FL Thursday 6:30-7:30 am The Village Inn 900 Ponce De Leon Blvd St. Augustine, FL Friday 9:00-10:30 am Woodmen Valley Chapel - Woodmen Heights Campus 8292 Woodman Valley View Colorado Springs CO 80908 Thursdays 8-9:15 pm

The FiltrateJoel Topf‍ ‍@kidneyboy.bsky.social‬Sophia Ambruso @sophia-kidney.bsky.socialNayan Arora @captainchloride.bsky.socialSpecial Guests Brian Rifkin @brianrifkin.bsky.socialAnna Gaddy @AnnaGaddyEditing and Show Notes byJoel TopfThe Kidney Connection written and performed by Tim YauShow NotesBrian Rifkin and Cristina Popa ascend to co-editors in chief of NephJC.Paresh Jadav receives the first NephJC Champion award. Dr. Jadav hosted the NephJC night and saved NephJC thousands of dollars. It makes a huge difference in our fund raising. Thank you.Also a big thank-you to Jade Teakell for buying the cowboy hats!The first pick of the draft, by Sophia is Fish oil for dialysis: Fish-Oil Supplementation and Cardiovascular Events in Patients Receiving Hemodialysis (NEJM)The second pick, by Brian is FINE-ONE (Bayer Press release)Rajiv Agarwal's mediation analysis to show how much of finerenone's beneficial renal effects are captured by the reduction proteinuria: Impact of Finerenone-Induced Albuminuria Reduction on Chronic Kidney Disease Outcomes in Type 2 Diabetes : A Mediation Analysis (PubMed)Anna has the third pick and it goes to Katherine Tuttle and the REM0DEL Trial: REMODELing mechanistic trials for kidney disease: a multimodal, tissue-centered approach to understand the renal mechanism of action of semaglutide (Science Direct)Nayan goes off-board and picks a poster by a med student (backed by Testani)Mechanism and Effects of Manipulating Chloride Homeostasis in Stable Heart Failure (ClinicalTrials.gov)For the final pick in the draft Joel went with a little Lilly on Lilly violence: Tirzepatide vs. Dulaglutide Is Associated with Reduced Major Kidney Events in Patients with Type 2 Diabetes, CVD, and Very High-Risk Kidney Diseases (JASN)Bring out your dead…What's left on the draft board.Liberate-D A Conservative Dialysis Strategy and Kidney Function Recovery in Dialysis-Requiring Acute Kidney Injury: The Liberation From Acute Dialysis (LIBERATE-D) Randomized Clinical Trial (JAMA)Atacicept for IgAN A Phase 3 Trial of Atacicept in Patients with IgA Nephropathy (NEJM)Lilia Cervantes crushed it with Community Health Worker Support for Hispanic and Latino Individuals Receiving Hemodialysis: The Navigate-Kidney Randomized Clinical Trial (JAMA)Tubular SecretionBrian: Late Breaking and High Impact Clinical Trials. Including Sibe! REGENCY Biopsy Data.Sophia: Flying Home. No, really it's the Electrolyte QuizJoel: The Poster Session, the Quiz Session, and Nayan: Flying to AHA to talk about dual-heart-kidney-transplantAnna: Kidney STARS! and Melanie Hoenig's session on potassium

Following recent improvements in surgical outcomes, hospitals are now confronting new challenges tied to patient complexity, post-acute care access, and workforce capacity. In this episode, Chris DeRienzo, MD, Senior Vice President and Chief Physician Executive for the American Hospital Association, discusses findings from the latest Vizient and AHA analysis, including how delayed discharges and administrative demands affect care delivery. The conversation also looks at what hospitals are doing to sustain safety gains amid increasing acuity and staffing pressures. You can listen to the first half of the conversation here. Hosted on Acast. See acast.com/privacy for more information.

Doug and Craig today Almost finished with Mark Epstein Files Character does count ------------------ Mark 15:22-41 (ESV) And they brought him to the place called Golgotha (which means Place of a Skull). 23 And they offered him wine mixed with myrrh, but he did not take it. 24 And they crucified him and divided his garments among them, casting lots for them, to decide what each should take. 25 And it was the third hour when they crucified him. 26 And the inscription of the charge against him read, “The King of the Jews.” 27 And with him they crucified two robbers, one on his right and one on his left. 29 And those who passed by derided him, wagging their heads and saying, “Aha! You who would destroy the temple and rebuild it in three days, 30 save yourself, and come down from the cross!” 31 So also the chief priests with the scribes mocked him to one another, saying, “He saved others; he cannot save himself. 32 Let the Christ, the King of Israel, come down now from the cross that we may see and believe.” Those who were crucified with him also reviled him. The Death of Jesus 33 And when the sixth hour had come, there was darkness over the whole land until the ninth hour. 34 And at the ninth hour Jesus cried with a loud voice, “Eloi, Eloi, lema sabachthani?” which means, “My God, my God, why have you forsaken me?” 35 And some of the bystanders hearing it said, “Behold, he is calling Elijah.” 36 And someone ran and filled a sponge with sour wine, put it on a reed and gave it to him to drink, saying, “Wait, let us see whether Elijah will come to take him down.” 37 And Jesus uttered a loud cry and breathed his last. 38 And the curtain of the temple was torn in two, from top to bottom. 39 And when the centurion, who stood facing him, saw that in this way he breathed his last, he said, “Truly this man was the Son of God!” 40 There were also women looking on from a distance, among whom were Mary Magdalene, and Mary the mother of James the younger and of Joses, and Salome. 41 When he was in Galilee, they followed him and ministered to him, and there were also many other women who came up with him to Jerusalem. __________________ 5 Core Values of SWAT 1. God's Word 2. Prayer 3. Evangelism 4. Discipleship 5. Community ------------------ https://swatradio.com/ SWAT - Spiritual Warriors Advancing Truth Call us Toll-Free at: +1-844-777-7928 Email Us a Question: ask@swatradio.com FIND A SWAT MEETING Brown Family YMCA 170 Landrum Lane Ponte Vedra Beach, FL 32082 Wed. 6:30-7:30 am IHOP 3250 Hodges Blvd Jacksonville, FL 32224 Wed. Night 7-8 pm Salem Centre 7235 Bonneval Rd Jacksonville, FL Wed. 12:00-1:00 pm Jumping Jax House of Food 10131 San Jose Blvd #12 Jacksonville, FL Thursday 6:30-7:30 am The Village Inn 900 Ponce De Leon Blvd St. Augustine, FL Friday 9:00-10:30 am Woodmen Valley Chapel - Woodmen Heights Campus 8292 Woodman Valley View Colorado Springs CO 80908 Thursdays 8-9:15 pm

Had an AHA or Insight? Share it:We're living through a trust crisis.Audiences recognize even the best hidden pitch from a mile away, customers tune out, and “ethical marketing” has become a buzzword hiding high-pressure sales tactics.So what is ethical persuasion — and does it influence without manipulation?In this episode of The Business Growth Architect Show: Founders of the Future, I sit down with Patrick van der Burght, founder of Ethical Persuasion Training & Consulting, to pull back the curtain on what truly makes persuasion ethical. A touchy subject for me as I believe the term has been misused so many times. But, I had to know what it means and how to use it the right way.Patrick shares the 3-question test that tells you whether your message builds trust or breaks it. He also gives us the science behind how your audience's brain functions before they get to a “yes.”It's a struggle to use persuasion methods when selling without feeling pushy. Today's conversation will shift how you think about influence, psychology, and integrity when it comes to selling in your business.

Listener feedback on the PISCES trial, AHA news (including a big PCSK9i trial), beta-blockers post MI, LAAC, and post-AF ablation OAC use are the topics John Mandrola, MD, discusses in this week's podcast. This podcast is intended for healthcare professionals only. To read a partial transcript or to comment, visit: https://www.medscape.com/twic I Listener Feedback Why I Believe Fish Oil's Big CV Benefit in Dialysis Patients https://www.medscape.com/viewarticle/why-i-believe-fish-oils-big-cv-benefit-dialysis-patients-2025a1000uzg PISCES trial https://www.nejm.org/doi/full/10.1056/NEJMoa2513032 II PCSK9 Inhibitor News In Global Trial, PCSK9 Inhibitor Provides Major Protection Against First CV Event https://www.medscape.com/viewarticle/global-trial-pcsk9-inhibitor-provides-major-protection-2025a1000uzp VESALIUS-CV trial https://www.nejm.org/doi/full/10.1056/NEJMoa2514428 ODYSSEY trial https://www.nejm.org/doi/full/10.1056/NEJMoa1801174 FOURIER https://www.nejm.org/doi/full/10.1056/NEJMoa1615664 Anish Koka Tweet on LDL-lowering https://x.com/anish_koka/status/1987280506937909326?s=20 III Beta-Blockers After MI and John Cleland Beta-Blockers after MI with normal EF https://www.nejm.org/doi/full/10.1056/NEJMoa2512686 REBOOT-CNIC trial https://www.nejm.org/doi/full/10.1056/NEJMoa2504735 REDUCE AMI trial https://academic.oup.com/ehjcvp/article/9/2/192/6895544?login=false ABYSS trial https://www.nejm.org/doi/full/10.1056/NEJMoa2404204 CAPITAL RCT trial https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0199347 Beta-Blockers after MI with mildly reduced EF https://pubmed.ncbi.nlm.nih.gov/40897190/ John Cleland Clinical Outlook https://www.nature.com/articles/s41569-025-01228-w IV Left Atrial Appendage Closure – The CLOSURE-AF trial Percutaneous LAAC in AF Falls Short Again in CLOSURE-AF https://www.medscape.com/viewarticle/percutaneous-left-atrial-appendage-closure-af-falls-short-2025a1000uzu Prague-17 Trial https://www.jacc.org/doi/10.1016/j.jacc.2020.04.067 OPTION trial https://www.nejm.org/doi/full/10.1056/NEJMoa2408308 V Oral AC after AF ablation – the OCEAN Trial Anticoagulation After AF Ablation: The OCEAN Trial Still Leaves Questions https://www.medscape.com/viewarticle/anticoagulation-after-af-ablation-ocean-trial-still-leaves-2025a1000v4t OCEAN Trial https://www.nejm.org/doi/full/10.1056/NEJMoa2509688 ALONE-AF trial https://jamanetwork.com/journals/jama/fullarticle/2838294 You may also like: The Bob Harrington Show with the Stephen and Suzanne Weiss Dean of Weill Cornell Medicine, Robert A. Harrington, MD. https://www.medscape.com/author/bob-harrington Questions or feedback, please contact news@medscape.net

Aha! It's time for two of your favorite things: the 80s and a game show. It's an 80s Trivia game show! Play along and test your neon knowledge. There's an It's My Life and WOW segment for you, too! And now, Shelley, Lysa and Darryl!

Estudio de Jarvis et al. (2025) Estudio con 12,713 pacientes fuera del hospital (excluyendo paros cardíacos). Cuatro grupos de manejo de vía aérea: RSI: 51.2% Sin medicamentos: 29.6% Solo sedación: 17.9% Solo paralíticos: 1.3% Resultado clave: RSI = mayor éxito al primer intento. OR ajustada RSI: 2.23 vs. sin medicamentos. RSI también superior a solo sedación: OR 2.14 RSI > solo paralítico: ligera diferencia (pero relevante clínicamente) ¿Qué es RSI y por qué importa? Proceso farmacológico controlado: sedante + paralítico. Ventajas: Minimiza reflejos de protección. Mejora la visualización glótica. Facilita una intubación más segura. RSI bien ejecutada reduce riesgos: hipoxia, aspiración, trauma laríngeo. Checklist MSMAID – Preparación Crítica Machine, Suction, Monitors, Airway, IV/IO, Drugs. Previene errores. Parte esencial del curso Advanced Airway Management de ECCtrainings. Éxito al Primer Intento = Indicador de Calidad Cada intento adicional → aumento de complicaciones. RSI reduce intentos → mejora seguridad del paciente. Esto valida incluir RSI como pilar de protocolos de manejo avanzado. Relación con las guías AHA 2025 AHA enfatiza mínima interrupción, máximo éxito en intubación. RSI apoya este objetivo. Guías aplicadas en nuestro currículo del curso Advanced Airway Management. RSI en Ambientes Tácticos y de Conflicto Contextos como TEMS, MCI o conflictos armados. RSI como herramienta clave para control rápido de vía aérea. Capacitación: Técnica y Táctica No es solo meter un tubo. Es dominio del protocolo, juicio clínico y manejo de equipo. Cursos ECCtrainings: simulación, casos reales, entrenamiento con maniquíes de alta fidelidad. Llamado a la acción Si quieres mejorar tu dominio de RSI y otras técnicas avanzadas: Inscríbete en nuestro curso Advanced Airway Management. Visita el calendario de cursos en

James Reggio (CTO @ Brex) shares the story of "Brex 3.0", an 18-month journey behind their operational evolution. We explore how they rewound their org from a Series E to a Series C mindset, and replaced siloed OKRs with seasonal "marquee initiatives." James deconstructs the “Brex Hacker House”, an AI-focused startup within a startup experiment aimed to disrupt their core business. This conversation is all about evolving operational rhythms, layers of management, product building, and culture change! ABOUT JAMES REGGIOJames Reggio is Brex's Chief Technology Officer. James is a forward thinking technology leader who currently oversees Brex's entire Engineering org. James joined Brex in 2020 as Principal Engineer and has played a vital role in building the company's mobile app and AI capabilities. Prior to Brex, James had an extensive career as a Software Engineer at leading companies such as Microsoft, Salesforce, AirBnB, Stripe and more. Additionally, James founded two companies: Altair Management and Banter, a social discovery platform for podcasts that was later acquired by Convoy in 2018. James received his B.A. of Science from The University of Texas Austin. SHOW NOTES:The birth of Brex 3.0: Using a layoff as a "moment to refound the company" (3:38)Moving from a Series E to a Series C operational mindset (5:28)The problem with a GM model: How siloed OKRs and roadmaps created "deadlock" (6:07)New rituals: Why the CEO became "chief editor of the roadmap" (8:16)The impact on morale: "Folks just knew how their work fit into the bigger picture" (11:16)The challenge of the new model: Who do you hold accountable when you "win and lose as a team"? (13:43)The lesson for reintroducing systems: "Less is more" (15:43)The "Startup within a Startup": Launching an internal team to disrupt Brex (16:49)“What if we were founding Brex again today?” The 4 constraints for the "Hacker House" experiment (17:58)Questions eng leaders should ask when running a similar experiment to Brex (21:02)Aha moment: "With agentic coating, code is so cheap" (22:35)Managing the two narratives: "compounding" the core biz vs. “innovating" with AI (26:01)A surprising dynamic: Why the AI team struggled to see their impact (while the core team didn't) (29:38)Building alongside your customer to iterate / experiment faster (36:06)The turnaround is over: Brex hits 50% YoY growth and cash-flow positive (38:45)Rapid fire questions (42:10) This episode wouldn't have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan's also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I was thrilled when I learned that past podcast guest Jessica Frew wrote an entire book on decision-making.  Decision fatigue is real and so very exhausting.  It holds us back from taking action, best leveraging our time and energy, and truly trusting ourselves.  Jessica is a firecracker and I know this conversation will give you some great AHA's about becoming a more decisive person.   Jessica Frew is an author, speaker, coach, wife, ex-wife, mom, stepmom, and BOLD action taker.  She believes that you find true peace, connection and confidence by making your next best decision.  Jessica helps you make clear, confident, and concise decisions to lead a BOLD life that is in alignment with who you were created to be while leaving behind overthinking, people pleasing, and the need to justify your decisions through her proven Be.Be.Be Decision Making Formula.  Her new book, Shove Your Shoulds: Become a Decision-Making Badass & Live the Life You Deserve is all about unlearning the decision-making patterns we were taught (especially as women, mothers, and leaders) and embracing choices that actually feel aligned. Listen in to hear Jessica share: The power in giving yourself permission to evolve yourself and your work over time How your “shoulds” quietly hijack your decision-making and breed negative self-judgment How her narrative around being a stepmom held her back and how she unpacked this old narrative to write a new, better one How to unravel long-term narratives that keep us stuck and how writing your own narratives elevates you as a leader Why women hold so much fear around decisiveness The connection between indecision and fear and how to reclaim your power by embracing decisiveness The actual (simple) steps you can take in releasing an old narrative that is no longer serving you or possibly even harming you Links Mentioned: Get Jessica's Book, Shove Your Shoulds: https://shoveyourshoulds.com/ Follow Jessica on IG: https://www.instagram.com/heyjessicafrew/ [NOVEMBER 20th] Join my 90-minute Leadership Roundtable, Thriving in Leadership in Uncertain Times: saradean.com/roundtable [OPEN ENROLLMENT] Join Sara's Aligned Leadership Incubator: saradean.com/aligned [LISTENER SURVEY] Let me know what Programs & Events you want me to host in 2026: saradean.com/survey Hire me to speak: saradean.com/speaking Coach with me: https://saradean.com/executive-coaching-services Connect with me on LinkedIn: https://www.linkedin.com/in/saradeanspeaks Watch Shameless Leadership episodes on YouTube: https://www.youtube.com/@saradeanspeaks Learn more about your ad choices. Visit podcastchoices.com/adchoices

EPISODE 421. Ever open your food tracking app and instantly feel defeated by the numbers staring back at you? In this episode of Fit Friends Happy Hour, Katie Hake gets real about why she doesn't recommend macro tracking for most of her clients, and why learning to trust your body beats following an app any day. If you're tired of the all-or-nothing mentality but still want structure and progress, this episode is your new permission slip.What We Cover:Why macro tracking can backfire for those craving food freedom (and who may actually benefit from it)Practical, non-diet alternatives to structure your meals - no apps requiredHow to rebuild trust in your body while still fueling your strength and energyReady to break up with food guilt and tracking? Tune in!Connect with Katie:Work with Us | www.katiehake.com/nutritioncoachingMeal Prep Like a Pro Without Obsessing Over Every Bite | www.katiehake.com/prepJoin our FREE 5-Day Walking Challenge | Walk with Me!Use special link for 15% off | Omorpho Weighted Vest Text me your AHA moment from today's episode!

Welcome to the YOU CAN CALL ME “BOSSY” PODCAST! In this powerful quick hit episode I dive deep into the idea of truly celebrating every win—big or small—and the power this holds, especially for high performing women. From maintaining lifelong friendships, building a thriving business from my bed, and facilitating transformative breath work, to celebrating personal rituals and even the joy of baking my grandmother's whoopie pie recipe, I share stories that remind us all that our everyday accomplishments deserve to be recognized. Tune in for inspiration, practical prompts, and a much needed reminder: let it all count and celebrate yourself every step of the way! Key Takeaways: The challenge of recognizing little things as victories. The importance of letting all achievements—big and small—count. Why sharing personal and business wins publicly is key, especially in the digital era. Episode Resources Link To Original Post HERE If you enjoyed this episode and are excited for more, please be sure to SUBSCRIBE and write a review to help build momentum and support the show (5-stars would be AWESOME!) _____________________________________________ JOIN US IN - THE CLUB - An annual membership where high-achieving women come together to unapologetically OWN THEIR “BOSSY” in order to rise to the top, make massive impact, and not burn out while doing it. Join TODAY to get access to all past workshop replays and past group coaching calls - always incredible takeaways and AHA moments from reviewing these sessions! Grab your spot in THE CLUB today by CLICKING HERE! _____________________________________________ LET'S FREAKING GO!FREE RESOURCE: JOURNAL PROMPT VAULTWant to work on connecting with your subconscious mind to work through blocks, limiting beliefs and stories that aren't working for you? Download my free GET OUT OF YOUR OWN DAMN WAY PROMPT VAULT - over 50 prompts to help you connect with your subconscious and build awareness around what needs to get cleared! CLICK HERE to download now! LET'S CONNECT: Follow me on Instagram, LinkedIn, or TikTok Grab a signed copy of my bestselling book STAND IN YOUR POWER HEREWatch my TEDx Talk “The Wisdom of Your Ancestors Should Be Ignored” HERE

A new analysis from Vizient and the American Hospital Association shows that outcomes for hospitalized surgical patients have improved in recent years. In this episode, Chris DeRienzo, Senior Vice President and Chief Physician Executive for the AHA, discusses the data behind those findings and what may be contributing to the changes. The conversation looks at how hospitals are managing increasingly complex patients while maintaining gains in safety and quality. Hosted on Acast. See acast.com/privacy for more information.

“人生不作不精彩” ，但“作”之前，你真的准备好了吗？从城市街头突发的心脏骤停，到荒野户外“叫天天不应”的绝境；从急救车到来的“黄金4分钟”，到荒野户外的“漫长转运”；从身边人触电的真实经历，到网络“搭子”弃人于高海拔的残酷现实。我们离危险有多近，我们离死亡就有多远，这里的每一个故事，都是一次生死的预演，希望这期节目，能让你在下次出发前，或在意外降临的瞬间， 多一份冷静和勇气。【嘉宾介绍】姝琦：津津乐道主播，AHA美国心脏学会导师，马拉松急救跑者。微波炉：WMAI导师，刚从四姑娘山回来的资深户外玩家。曹医生：骨科医生，WMAI导师，硬核超级奶爸。关雅荻：狂喜播客节创始人，极限运动爱好者。爱哲：故事FM主播，今天来“提前预约”惊险故事。【线下活动】本期节目为2025狂喜播客节现场录制音频，现在 2026 狂喜播客节已经定档，更多购票优惠请详见下方海报二维码【时间轴】05:11 爱哲：我为什么专门搜“喝尿”的故事？。07:20 微波炉：“一旦有了故事，就是一个事故”。11:19 《127小时》自救有多难？曹医生：在手术室，我们用电锯 。16:46 【城市急救】 姝琦：为什么城市急救的核心是“黄金4分钟”？19:02 姝琦：我为什么去学急救？。25:22 曹医生：让身边的人学急救！31:27 【野外急救】 和城市不同，野外急救的麻烦在于：伤员需要被移动。40:31 【高能预警】 独居时突发心脏不适，如何教科书式自救？42:51 CPR和AED的区别：心肺复苏只是“续命”，AED才能“重启”心脏。46:04 野外骨折了怎么办？52:03 为什么急救证书两年就要复训？56:44 为什么老人在山里走失很难被找到？01:10:41 越野跑真的“有腿就行”吗？01:26:13 【现场故事】 林业工作者亲述：同事在雨天被高压电击倒……01:28:59 【全场重点】 专家复盘：刚才的电击故事，他做错了什么？01:31:19 爱哲：为什么“No Zuo No Die”的舆论，会阻碍我们吸取教训？01:33:21 【打破恐惧】 姝琦：别怕！“好人法”会保护你，请勇敢出手！01:36:25 结语：如何报名急救课程？(AHA vs WMAI)【 实用信息】AHA（美国心脏协会）：更偏向城市环境急救（如心肺复苏、AED使用）→ 介绍及特惠报名链接WMAI（国际野外医学会）：更偏向野外（远离医疗资源）环境的急救，课程时间更长，公众号搜“野外医学”。【 互动】听完这期节目，你是否也有过和“意外”擦肩而过的瞬间？你是否动过去学急救的念头？欢迎在评论区分享你的故事和想法！【制作团队】封面 / 姝琦监制 / 姝琦运营 / 卷圈，Sand产品统筹 / bobo【联系我们】希望大家在听友群和评论区多多反馈收听感受，这对我们来说十分重要。欢迎添加津津乐道小助手微信：dao160301，加入听友群【关于「津津乐道播客网络」】在一派纷繁芜杂里，我们为愉悦双耳而生。科技、教育、文化、美食、生活、技能、情绪……严肃认真却不刻板，拒绝空泛浮夸。与专业且有趣的人携手缔造清流，分享经历，传播体验，厘清世界与你的关系。津津乐道 | 科技乱炖 | 津津有味 | 记者下班 | 不叁不肆 | 厂长来了 | 编码人声 | 沸腾客厅 | 拼娃时代收听平台苹果播客 | 小宇宙App | 汽水儿App | Spotify | 喜马拉雅 | 网易云音乐 | QQ音乐 | 微信听书 | 荔枝FM | 央广云听 | 听听FM | Sure竖耳App | Bilibili | YouTube联系我们津津乐道播客官网 | 公众号：津津乐道播客 | 微信：dao160301 | 微博：津津乐道播客 | 商业合作：hi@dao.fm | 版权声明 | RSS订阅本节目由「声湃 WavPub」提供内容托管和数据服务支持。

Cc Madhya 25.1-104 https://vedabase.io/en/library/cc/madhya/25/advanced-view/ ------------------------------------------------------------ Prabhupāda was especially keen on defeating atheistic science. And as you know, I'm keen on that. People aren't very philosophical or very scientific. Even scientists aren't. We've been talking to a few lately.In any case, the people in general just have a base, basic understanding of erroneous scientific theories, and I feel that what would be most helpful for them is to have a way to question those theories and think for themselves. Like you made that presentation about the Big Bang, and the way you presented it was to take people through the history of the theory itself and see how flimsy the evidence is and how it's all held together with rubber bands and Scotch tape and a few pieces of thread found here and there. And when people come to question materialistic scientists and the theories that are accepted a priori these days—for instance, if you read any self-help book, guaranteed, it could be in the first chapter, but at least the second chapter by the third page, somebody is going to say, "As everybody knows, we evolved into this." Some of that concept is going to come in, that we started in a primitive state, or as matter, and now somehow we've evolved into humans, and this is a phenomenon. Whatever they are describing is a result of this evolution, and whatever primal instincts we still have came from a time when we were less evolved. To be able to have a team of young people who are endowed with sattva-guṇa and above-average intelligences and access to sound arguments in order to untie people's attachments to science—not to disparage science outright, but just to take individual points and help people question them so they can open their minds to another epistemology that can guide them in their lives, rather than just accepting what modern science says. I think that Drutakarmā's approach is fantastic, because in Forbidden Archeology, he basically just shows people what's going on behind the curtain in academia: that people cheat all over the place, and they're self-motivated. They try to hold the levers of power through academia and control what information gets out there. You don't have to make anything up. You just have to show that human nature has entered into the academy, and that's what everybody believes in, because that's what gets into the textbooks for lower education, what to speak of higher education. So that's where I think we have to take a systematic approach and bring presentations that are understandable to the common person on the street, where they can take those and then say, "Aha, maybe there is another way." And a lot of scientists are thinking that way nowadays. They're talking about how consciousness can't be measured in the same way that we've thought we could measure the material nature, and to some degree, we can, through controlled experiments, but you can't control consciousness in the same way. So that's one place I think that we could contribute to the conversation that's going on. (0:30:36) (excerpt from the discussion) ------------------------------------------------------------ To connect with His Grace Vaiśeṣika Dāsa, please visit https://www.fanthespark.com/next-steps/ask-vaisesika-dasa/ ------------------------------------------------------------ Add to your wisdom literature collection: https://iskconsv.com/book-store/ https://www.bbtacademic.com/books/ https://thefourquestionsbook.com/ ------------------------------------------------------------

Listener feedback on non-culprit PCI in STEMI, a major cardiac result in patients on hemodialysis, news on GLP-1 agonists, a dubious stroke trial, and an AHA preview are the topics John Mandrola, MD, discusses in this week's podcast. This podcast is intended for healthcare professionals only. To read a partial transcript or to comment, visit: https://www.medscape.com/twic I Listener Feedback Meta-analysis of MI as a surrogate https://pubmed.ncbi.nlm.nih.gov/34694318/ Compare Acute Trial https://www.nejm.org/doi/full/10.1056/NEJMoa1701067 DANAMI-3–PRIMULTI 10.1016/S0140-6736(15)60648-1 External Link CULPRIT-SHOCK https://www.nejm.org/doi/full/10.1056/NEJMoa1710261   II  Huge Cardiac News for Patients with ESRD PISCES article EMBARGOED Till 1130 AM EST PISCES Trial www.nejm.org/doi/full/10.1056/NEJMoa2513032 REDUCE-IT Trial https://www.nejm.org/doi/full/10.1056/NEJMoa1812792 STRENGTH Trial https://jamanetwork.com/journals/jama/fullarticle/2773120 FISH trial https://jamanetwork.com/journals/jama/fullarticle/1150094 III Obesity Agents White House announces deal with Lilly and Novo on GLP-1 drugs https://www.reuters.com/business/healthcare-pharmaceuticals/novo-lilly-shares-rise-trump-obesity-drug-deal-nears-2025-11-06/ Amylin Agonists Amylin Analog Eloralintide Reduces Weight in Phase 2 Trial https://www.medscape.com/viewarticle/amylin-analog-eloralintide-reduces-weight-phase-2-trial-2025a1000uqf Eloralintide Phase 2 Study https://doi.org/10.1016/S0140-6736(25)02155-5 GLP-1 Comparisons SURMOUNT-5 Trial https://www.nejm.org/doi/10.1056/NEJMoa2416394 Tirzepatide vs Semaglutide in 10-year CVD Risk Reduction https://doi.org/10.1093/ehjopen/oeaf117 IV A Problematic Trial in Stroke Care LAMP trial https://jamanetwork.com/journals/jamainternalmedicine/fullarticle/2840370 V AHA Preview AHA 2025: Mandrola's Four Trials to Look For https://www.medscape.com/viewarticle/aha-2025-mandrolas-four-trials-look-2025a1000u80 You may also like: The Bob Harrington Show with the Stephen and Suzanne Weiss Dean of Weill Cornell Medicine, Robert A. Harrington, MD. https://www.medscape.com/author/bob-harrington Questions or feedback, please contact news@medscape.net