An Army of Normal Folks

In this Shop Talk, we reflect on a simple question that can haunt all of this: What do we need to quit so our best work can truly live? Featuring Erik Løkkesmoe's powerful essay "I Quit," Coach Bill explores the things that quietly pull us away from meaningful work—chasing applause, feeding the algorithm, climbing ladders, waiting for permission, and letting urgency replace purpose. Sometimes the most important step forward isn't doing more—it's having the courage to let something die. Check out Erik’s Substack here Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

Contrary to popular belief, hope isn't a feeling. It's a formula that Dr. Ashley Cross is about to teach you about. And according to research, it's the single best predictor of wellbeing. More than grit, resilience, confidence, and it’s needed to unlock all of them. Dr. Cross is one of the nation's leading practitioners of the "Science of Hope” through the incredible work of her Rochester nonprofit Hope 585 and now through her work advising the hope-centered movement in Memphis. Her hope lessons in this episode might just change your life… and definitely can help many of the lives you’re serving. Learn more about her work at Hope585.orgSupport the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

Contrary to popular belief, hope isn't a feeling. It's a formula that Dr. Ashley Cross is about to teach you about. And according to research, it's the single best predictor of wellbeing. More than grit, resilience, confidence, and it’s needed to unlock all of them. Dr. Cross is one of the nation's leading practitioners of the "Science of Hope” through the incredible work of her Rochester nonprofit Hope 585 and now through her work advising the hope-centered movement in Memphis. Her hope lessons in this episode might just change your life… and definitely can help many of the lives you’re serving. Learn more about her work at Hope585.orgSupport the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

In today's Shop Talk, Bill and Alex discuss the Asoh Defense — the forgotten leadership principle that says admitting your mistake honestly and immediately is more powerful than any excuse you could make. This one's for anyone who's ever been wrong about something. So, everyone. Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

Nate Larkin spent 20 years hiding a sex addiction. For 5 of those years, he was a pastor. When it was exposed and everything collapsed, it could have been the end of his story. It turned out to be the beginning. In this conversation, Nate shares what it took to rebuild and how that journey led him and a dozen guys to start the Samson Society, a community built on radical transparency, vulnerability, and confidentiality. What started as one small group has now grown to more than 600 local chapters, daily virtual meetings in 8 languages, and has helped over 25,000 men heal! You might benefit from the Samson Society or the newer women's version called the Sarah Society. We all know family members and friends who could. And Nate can teach all of us how to be real and live authentically. Check out Samson Society here: https://www.samsonsociety.com/about Join Army of Normal Folks and receive our Soul Service newsletter: https://www.normalfolks.us/#joinSupport the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

Nate Larkin spent 20 years hiding a sex addiction. For 5 of those years, he was a pastor. When it was exposed and everything collapsed, it could have been the end of his story. It turned out to be the beginning. In this conversation, Nate shares what it took to rebuild and how that journey led him and a dozen guys to start the Samson Society, a community built on radical transparency, vulnerability, and confidentiality. What started as one small group has now grown to more than 600 local chapters, daily virtual meetings in 8 languages, and has helped over 25,000 men heal! You might benefit from the Samson Society or the newer women's version called the Sarah Society. We all know family members and friends who could. And Nate can teach all of us how to be real and live authentically. Check out Samson Society here: https://www.samsonsociety.com/about Join Army of Normal Folks and receive our Soul Service newsletter: https://www.normalfolks.us/#joinSupport the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

Most commencement speeches are forgotten within days. But when country music star Eric Church compared life to a guitar with six strings that must stay in tune—faith, family, relationships, ambition, community, and identity—the message struck a chord with millions. In this Shop Talk, Bill and Alex unpack the viral speech and explore what it means to keep your own life in tune when the world keeps pulling you out of it. Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

After nearly taking his own life during a difficult transition from the military, retired Green Beret Scott Mann discovered an unexpected path to healing: telling the stories he most wanted to hide. In this conversation, Scott shares lessons from combat, leading Operation Pineapple Express (rescued 1,000 Afghanis from the Taliban), and his new book, The Generosity of Scars, showing us how our hardest moments can help others feel less alone—and why the stories we're most afraid to tell may be the ones the world most needs to hear.Buy The Generosity of Scars hereSupport the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

After nearly taking his own life during a difficult transition from the military, retired Green Beret Scott Mann discovered an unexpected path to healing: telling the stories he most wanted to hide. In this conversation, Scott shares lessons from combat, leading Operation Pineapple Express (rescued 1,000 Afghanis from the Taliban), and his new book, The Generosity of Scars, showing us how our hardest moments can help others feel less alone—and why the stories we're most afraid to tell may be the ones the world most needs to hear.Buy The Generosity of Scars here Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

For Shop Talk, the extraordinary story one Army member inspiring another one, which inspires us and hopefully you! Amy Crenshaw's nonprofit ComeUnity Cafe where you can donate money or work for your food inspired Lisa Fox to drive 9 hours from Wellington, OH to Jackson, TN to volunteer there for several days and explore if she can do something similar in her community. Listen to this episode and think: Who can inspire me to do even more? Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

What does it actually take for a person—and a whole community—to flourish? That's the nut that Joe Woodward from Stand Together is trying to crack in Wichita, as part of their goal to make it a model city for the country. In this episode, Joe shares the 7 conditions every person needs to thrive, why healthy families and communities matter more than we realize, and how ordinary people can solve problems that institutions can't. From a $500 e-bike that transformed a single dad's life to innovative efforts tackling foster care, housing, and poverty, this conversation will challenge the way you think about service, empowerment, and your role in helping your community flourish.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

What does it actually take for a person—and a whole community—to flourish? That's the nut that Joe Woodward from Stand Together is trying to crack in Wichita, as part of their goal to make it a model city for the country. In this episode, Joe shares the 7 conditions every person needs to thrive, why healthy families and communities matter more than we realize, and how ordinary people can solve problems that institutions can't. From a $500 e-bike that transformed a single dad's life to innovative efforts tackling foster care, housing, and poverty, this conversation will challenge the way you think about service, empowerment, and your role in helping your community flourish.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

After surviving poverty, racism, violence, and a near-fatal beating, John Perkins chose a path few people ever would: forgiveness. This Shop Talk explores the life of one of America's most influential Christian leaders and his radical vision for building what Dr. Martin Luther King Jr. called "the beloved community."Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

When Brian Mavis and his wife learned there were hundreds of foster kids in Colorado that nobody was stepping up to adopt, they realized the problem wasn’t that people didn’t care — it’s that they’d never truly heard the kids’ stories. In this powerful conversation, the founder of America’s Kids Belong shares how recording video testimonies of foster children transformed his life, helped more than 2,400 kids find families, and revealed an upstream solution to some of America’s largest problems. You’ll walk away with practical ways to help foster kids in your own community — whether that means adopting, fostering, supporting foster families, mentoring a child, or simply becoming the kind of adult who refuses to look away.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

When Brian Mavis and his wife learned there were hundreds of foster kids in Colorado that nobody was stepping up to adopt, they realized the problem wasn’t that people didn’t care — it’s that they’d never truly heard the kids’ stories. In this powerful conversation, the founder of America’s Kids Belong shares how recording video testimonies of foster children transformed his life, helped more than 2,400 kids find families, and revealed an upstream solution to some of America’s largest problems. You’ll walk away with practical ways to help foster kids in your own community — whether that means adopting, fostering, supporting foster families, mentoring a child, or simply becoming the kind of adult who refuses to look away.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

What if many food pantries (and other types of nonprofits) are solving the wrong problem? This week on Shop Talk, Birch Community Services reveals a radically different model that helps families escape financial instability — and offers lessons that could reshape how you think about service, dignity, and what it actually takes to help people flourish.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

Unannounced, Robert Beeson's ex-wife abandoned him and their 3 young daughters one morning. In this important episode, he vulnerably shares why single parents suffer in silence and how there were almost no resources available to 14 million fellow Americans in his position. So Robert did what every member of Army of Normal Folks does—he saw a need and he’s filling it. Today, his nonprofit “Solo Parent” has support groups in 18 states, on Army bases, worldwide virtually, a podcast, and they’ve impacted 220,000 families so far! You will learn about an incredible resource that either you need, or someone you know needs. Because we all know Solo Parents.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

Unannounced, Robert Beeson's ex-wife abandoned him and their 3 young daughters one morning. In this important episode, he vulnerably shares why single parents suffer in silence and how there were almost no resources available to 14 million fellow Americans in his position. So Robert did what every member of Army of Normal Folks does—he saw a need and he’s filling it. Today, his nonprofit “Solo Parent” has support groups in 18 states, on Army bases, worldwide virtually, a podcast, and they’ve impacted 220,000 families so far! You will learn about an incredible resource that either you need, or someone you know needs. Because we all know Solo Parents. Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

What happens when a self-made millionaire realizes he’s losing everything that actually matters? This episode tells the unbelievable true story of Millard Fuller giving away $10 million (in today's dollars), intentionally making himself poor, and expectedly building one of the most well-known charities in America.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

Within 3 years, 70% of foster families stop fostering—not because they don’t care, but often because they’re overwhelmed and unsupported. In this powerful conversation, Joshua Conley shares how Foster Village Memphis is helping keep foster families going through practical support, community, and relationships that change everything. Joshua will show you how your smalls act of support can make all the difference in the world!Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

Within 3 years, 70% of foster families stop fostering—not because they don’t care, but often because they’re overwhelmed and unsupported. In this powerful conversation, Joshua Conley shares how Foster Village Memphis is helping keep foster families going through practical support, community, and relationships that change everything. Joshua will show you how your smalls act of support can make all the difference in the world!Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

In this episode of Shop Talk, we unpack the unexpected plane ride conversation that transformed Steve Young from being stuck in victim mode into an NFL MVP — and why Stephen Covey’s challenge to “find out how good you can get” applies far beyond football. It’s a powerful story about ownership, mindset, and the moment you stop making excuses and start becoming who you’re capable of being.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

How do you convince someone to walk away from a life they’d die for? In this episode, former gang member Beni Santibanez shares how “Hope 4 Da Hood” has helped over 1,000 people leave gang life by exposing their lie of loyalty and helping them discover their true identity & value. It’s a raw look at transformation and how you can help people break cycles that most never escape.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

How do you convince someone to walk away from a life they’d die for? In this episode, former gang member Beni Santibanez shares how “Hope 4 Da Hood” has helped over 1,000 people leave gang life by exposing their lie of loyalty and helping them discover their true identity & value. It’s a raw look at transformation and how you can help people break cycles that most never escape.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

This Shop Talk gets into a hard truth: you don’t feel overwhelmed because your schedule is full—you feel overwhelmed because of expectations. We unpack why the very thing many are cutting—service and connection—might actually be the thing holding your life together.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

If every part of a community doesn't have the opportunity to flourish, the community can't flourish. Violence will penetrate your safety and all of us will suffer. Greg Spillyards felt convicted to shift from transactional real estate that made him more money to projects focused on transforming Memphis' forgotten places. And his story will show you how to make a deeper impact without leaving your career.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

If every part of a community doesn't have the opportunity to flourish, the community can't flourish. Violence will penetrate your safety and all of us will suffer. Greg Spillyards felt convicted to shift from transactional real estate that made him more money to projects focused on transforming Memphis' forgotten places. And his story will show you how to make a deeper impact without leaving your career.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

A 24-year-old man dies—and over 10,000 people show up to his funeral, revealing a hidden life of quietly showing up for others. This Shop Talk explores how Pier Giorgio Frassati built that kind of life—and how you can too.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

2,977 people died on 9/11—but the tragedy didn’t end that day. Since then, over 3,000 people have died from Ground Zero-related illnesses, including 409 FDNY firefighters—more than died on the day itself. Niels Jorgensen was part of a whole Army of Normal Folks who put their own lives at risk by volunteering to clean up Ground Zero for 8 months and he contracted the rarest form of leukemia that nearly killed him. This episode reveals the part of 9/11 that most Americans have never been told: it’s still claiming lives. Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

2,977 people died on 9/11—but the tragedy didn’t end that day. Since then, over 3,000 people have died from Ground Zero-related illnesses, including 409 FDNY firefighters—more than died on the day itself. Niels Jorgensen was part of a whole Army of Normal Folks who put their own lives at risk by volunteering to clean up Ground Zero for 8 months and he contracted the rarest form of leukemia that nearly killed him. This episode reveals the part of 9/11 that most Americans have never been told: it’s still claiming lives.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

Service didn’t disappear—it got outsourced. In this Shop Talk, we unpack the trend of nonprofits shifting from relying on volunteers to paid staff members, how it’s weakening our communities—and why reclaiming responsibility starts with normal folks like you choosing to show up.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

Most people don’t find purpose after losing a child—Joe Herr did. After his 4 year-old son died from complications of having cerebral palsy, he started Logan’s Heart and Smiles, a nonprofit that’s helped 450 other families with disabilities by building wheelchair ramps and home modifications —and showing us how service can bring light to the darkest corners of our lives (and the lives of others).Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

Most people don’t find purpose after losing a child—Joe Herr did. After his 4 year-old son died from complications of having cerebral palsy, he started Logan’s Heart and Smiles, a nonprofit that’s helped 450 other families with disabilities by building wheelchair ramps and home modifications —and showing us how service can bring light to the darkest corners of our lives (and the lives of others).Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

In this Shop Talk, we unpack how Kobe Bryant’s powerful redemption story proves that your worst mistakes don't have to define you. And how An Army of Normal Folks can make a difference, even when our stories aren’t perfect! Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

Pastor Corey Brooks has helped transform the most violent area of Chicago into one that’s not in even in the top 35! And he’s done it by being utterly crazy—sleeping on a rooftop for 343 days in the Chicago winter to raise money, literally walking across America, and building a $40 million community center in the hood because they deserve it. Brooks will teach you how to act crazy (if you need to), as long as it’s just and for a just cause.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

Pastor Corey Brooks has helped transform the most violent area of Chicago into one that’s not in even in the top 35! And he’s done it by being utterly crazy—sleeping on a rooftop for 343 days in the Chicago winter to raise money, literally walking across America, and building a $40 million community center in the hood because they deserve it. Brooks will teach you how to act crazy (if you need to), as long as it’s just and for a just cause.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

Zig Ziglar didn’t build his success on hype or shortcuts—he built it on discipline, service, and helping others win first. In this Shop Talk, we break down the simple principles that can improve how you live, work, and serve—and why modern self-help has made them far more complicated than they need to be.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

Every year, 25,000 babies experience withdrawal from addictive substances after birth. Jill Kingston saw this up close as the very first 2 babies that she decided to decide to foster were withdrawing from heroin. This normal mom felt convicted to do even more and so she founded Brigid’s Path, which helps both these newborns and their parents to heal. And they’re so successful that when 70% of these babies enter foster care, 85% of their babies remain with their families! You’ll walk away from this episode believing that you don’t have to feel qualified to solve a problem—you just have to start.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

Every year, 25,000 babies experience withdrawal from addictive substances after birth. Jill Kingston saw this up close as the very first 2 babies that she decided to decide to foster were withdrawing from heroin. This normal mom felt convicted to do even more and so she founded Brigid’s Path, which helps both these newborns and their parents to heal. And they’re so successful that when 70% of these babies enter foster care, 85% of their babies remain with their families! You’ll walk away from this episode believing that you don’t have to feel qualified to solve a problem—you just have to start.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

America’s birth rates have fallen below replacement level—we’re no longer having enough children to sustain the country. In this Shop Talk, we explore why building and supporting families might be one of the most radical acts of hope—and service—there is.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

Most of us walk past someone on the street because we don’t know how to help—or if it will even make a difference. Jonathan Kumar built Samaritan to change that, giving normal folks a simple way to offer relational and financial support that empowers people experiencing homelessness. They’ve helped over 5,000 people so far and they need us, An Army of Normal Folks, in the game to serve the over 650,000 people who experience homelessness!Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

Most of us walk past someone on the street because we don’t know how to help—or if it will even make a difference. Jonathan Kumar built Samaritan to change that, giving normal folks a simple way to offer relational and financial support that empowers people experiencing homelessness. They’ve helped over 5,000 people so far and they need us, An Army of Normal Folks, in the game to serve the over 650,000 people who experience homelessness!Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.