Podcast appearances and mentions of Steve Hoffman

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Best podcasts about Steve Hoffman

Latest podcast episodes about Steve Hoffman

Windowsill Chats
After the Fire: Rebuilding After Loss and Making Life a Total Work of Art with Steve & Mary Jo Hoffman

Windowsill Chats

Play Episode Listen Later May 7, 2025 88:24


Margo is joined by creative couple Steve and Mary Jo Hoffman for a tender, thought-provoking conversation about resilience, reinvention, and the art of intentional living. In the wake of losing their family home to a fire, Steve and Mary Jo open up about what it means to rebuild—not just a house, but an entire way of living. They share how their individual creative practices continue to evolve, how they support one another through parallel play and creative autonomy, and how loss clarified what truly matters. About Mary Jo Hoffman: Mary Jo is an artist and photographer best known for her project STILL, a daily nature photography practice that blossomed into a decade-long blog and the book STILL: The Art of Noticing. Her images and essays capture the quiet beauty of everyday natural objects and invite readers to see the world with fresh eyes. She lives in Shoreview, Minnesota, with her husband Steve and their puggle Jack, who joins her on daily foraging walks. About Steve Hoffman: Steve is a James Beard Award–winning writer whose debut memoir, A Season for That, chronicles his family's relocation to southern France and the unexpected beauty found in ordinary food, people, and rhythms. A tax preparer by day and food writer by heart, Steve's work has appeared in The Washington Post, Food & Wine, and The Minneapolis Star Tribune. He lives with Mary Jo on Turtle Lake, surrounded by bees, cranes, and creative inspiration. Margo, Steve, and Mary Jo discuss: Navigating loss and rebuilding with intention after the fire that destroyed their home and studios How daily creative rituals can ground and guide us through upheaval The power of noticing: Mary Jo's journey with STILL and the discipline of paying attention Writing memoir and confronting vulnerability in Steve's A Season for That What it means to live in a “total work of art” and create a life aligned with your values How partnership and creativity intertwine without merging Embracing slow living, meaningful routines, and the grace found in the everyday Previous Episodes with Mary Jo & Steve Episode 197: "Finding Beauty in Everyday Life: The Power of Creative Practice and the Art of Noticing with Mary Jo Hoffman" Episode 209: "A Season for Change: Steve Hoffman on New Perspectives, Culture, and Finding a Sense of Belonging"   Connect with Steve Hoffman: www.sjrhoffman.com https://www.instagram.com/sjrhoffman/   Connect with Mary Jo Hoffman: https://www.instagram.com/maryjohoffman/ STILL: The Art of Noticing http://eepurl.com/bTvh4n (Newsletter)   Connect with Margo: www.windowsillchats.com www.instagram.com/windowsillchats www.patreon.com/inthewindowsill  

AgPro Podcast with Ashley Davenport
Episode 194: What Agronomists And Farmers Need to Know About ESA in 2025

AgPro Podcast with Ashley Davenport

Play Episode Listen Later May 5, 2025 21:38


With the final herbicide rule and final insecticide rule announced by EPA, new product labels and FIFRA re-registration comes with additional regulation. Hear from independent consultants James Todd and Steve Hoffman about what everyone should know and how this year is pivotal to the future of pesticide use.See omnystudio.com/listener for privacy information.

Wine Access Unfiltered
How to wine and dine like a bon vivant featuring Steve Hoffman

Wine Access Unfiltered

Play Episode Listen Later May 1, 2025 55:20


Midwestern tax-preparer Steve Hoffman moved his family to the South of France to live out his dream of being a French-speaking bon vivant. But when life abroad fell far short of his expectations, he found himself at a loss for what to do—until his vigneron neighbor started him on a new and uncharted path. Steve swapped his spreadsheets for soupe à l'oignon, and his outstanding memoir A Season For That—which NYT Wine Critic Eric Asimov called one of the best wine books of 2024—recounts his transformative experience with humor and heart. In his conversation with host Amanda McCrossin, Steve touches upon the magic of shared meals and the importance of “terroir” in both food and life—plus how to cultivate a “bon vivant” attitude, even if you can't move to France!

The Thoughtful Travel Podcast
344 Learning Languages and Making Mistakes

The Thoughtful Travel Podcast

Play Episode Listen Later Apr 3, 2025 25:23


Learning languages, in the early days, is all about making mistakes, and then as we improve, we can see the benefits of really getting to know people and cultures by having common words and expressions. We still make mistakes though! In this episode I chat with three guests who've spent significant chunks of time in France and Italy, and have learnt much about these second homes through their gradual improvements with French and Italian. First up, I speak with Angela Correll who moved to Italy with just "survival Italian", but found it a good start nonetheless. I then chat with Steve Hoffman who has spent many years devoting himself to flawless French, and we also discuss our different approaches (let's just say my approach to German is the non-flawless version!). Finally, Bex Thomas tells me how easy it is to make mistakes when you just assume you've understood, and talks about what else she's learnt about life and language through spending six months each year in France. Links: Angela Correll - https://www.angelacorrell.com/ Angela’s book, Restored in Tuscany - https://amzn.to/3Qdwu9r Steve Hoffman - https://www.sjrhoffman.com/ Steve’s book, A Season for That: Lost and Found in the Other Southern France - https://amzn.to/3DSqosP Bex Thomas - https://feelgood-getaways.com/ Join our Facebook group for Thoughtful Travellers - https://www.facebook.com/groups/thoughtfultravellers Join our LinkedIn group for Thoughtful Travellers - https://notaballerina.com/linkedin Sign up for the Thoughtful Travellers newsletter at Substack - https://thoughtfultravel.substack.com Show notes: https://notaballerina.com/344 Support the show: https://thoughtfultravel.substack.com/See omnystudio.com/listener for privacy information.

1000 Hours Outsides podcast
1KHO 431: Do a Few Things Well and Do Them in Season | Steve Hoffman, A Season for That

1000 Hours Outsides podcast

Play Episode Listen Later Feb 14, 2025 57:52


In a world that often pushes us to do more, faster, what if the key to a fulfilling life is actually doing less—but doing it well, and in the right season? In this episode of The 1000 Hours Outside Podcast, host Ginny Yurich sits down with Steve Hoffman, author of A Season for That, to explore the power of embracing a slower, more intentional rhythm of life. From a six-month family adventure in a small French village to the lessons of seasonality in work, food, and relationships, Steve shares how letting go of rigid expectations and focusing on what truly matters can lead to deeper joy and connection. This conversation dives into the beauty of childhood freedom, the art of living within nature's cycles, and the surprising ways constraints—whether in language, culture, or life's circumstances—can shape us for the better. If you've ever felt overwhelmed by the pressure to do it all, this episode will inspire you to embrace a simpler, richer approach: do a few things well, and do them in season. ** Get your copy of A Season for That here Get your copy of Still by Mary Jo Hoffman here ** Download your free 1000 Hours Outside tracker here >> https://www.1000hoursoutside.com/trackers Find everything you need to kick off your 1000 Hours Outside Journey here >> https://www.1000hoursoutside.com/blog/allthethings Order of copy of Ginny's newest book, Until the Streetlights Come On here >> https://amzn.to/3RXjBlN Learn more about your ad choices. Visit megaphone.fm/adchoices

Sons of CPAs
245 Pathways that lead to Private Equity Pots of Gold (feat. Alex Drost, CPA)

Sons of CPAs

Play Episode Listen Later Jan 29, 2025 49:06


Episode 245 FACULTY: Alex Drost, CPA CLASS: #AccountingHigh Join us in this insightful episode of Accounting High as we sit down with Alex Drost, a consultant with a background in investment banking and business consulting, and a licensed CPA. Alex shares his unconventional path into the accounting world, discusses the current trends in the accounting and private equity (PE) industries, and offers invaluable advice for both young professionals and established firm owners. Don't miss out on understanding the seismic shifts happening in the industry and how you can be a part of it.

The TASTE Podcast
518: Moving Your Family to the “Des Moines of France” with Steve Hoffman

The TASTE Podcast

Play Episode Listen Later Dec 28, 2024 39:09


Steve Hoffman is a Minnesota tax preparer and food writer. And according to Steve, “When he dies, the tax-preparer-food-writer industry will die with him.” He is a French speaker and a shameless Francophile, and his love of France shines through in his terrific memoir, A Season for That: Lost and Found in the Other Southern France. Steve writes with great detail and care about uprooting his family to live in rural France and the many twists and turns—and disappointments and revelations—that came with this big life change. If you ever dream of moving abroad to live a different life, this is the episode for you. A cautionary tale? Perhaps. But Steve is such a delight in telling his story that it may have you considering moving anyway.Do you enjoy This Is TASTE? Drop us a review on Apple, or star us on Spotify. We'd love to hear from you. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nomadic Diaries
Living Abroad with Purpose - Steve Hoffman

Nomadic Diaries

Play Episode Listen Later Dec 17, 2024 40:05


Welcome to our first scheduled and deliberate replay episode.  The reason we choose this episode is because it was one of our favorite episodes from 2024.Join us for a touch of inspiration and a fun conversation with Steve Hoffman, a James Beard award winner for food writing whose life story spans continents and careers. We explored Steve's fascinating background as an author, tax preparer, and distinguished food writer and dove into his family's move to Languedoc, France.A Season for That: Lost and Found in Other Southern FranceWe got to take an inside look at Steve's book, an eight-year labor of love that captures their immersion in a winemaking village and personal growth. Steve passionately advocates for cultivating long-term relationships and deep connections, highlighting the richness they bring to life experiences.Navigating LifeThe subject of managing financial challenges, the impact of COVID-19 and balancing real life while on their semi-nomadic lifestyle journeys came up. Steve emphasizes the significance of embracing seasons, food, and how they formed a deep connection to a new place. Practice for Retirement or RewirementTune in for a heartwarming and insightful discussion about finding purpose, embracing new cultures, and the transformative power of long-term travel. Whether you're a seasoned nomad or dreaming of your first big adventure, this episode offers wisdom and inspiration for all.Resources and Links:       Steve's Website: https://www.sjrhoffman.com       https://www.amazon.com/Season-That-Found-Southern-France/dp/0593240286A Season For That: Lost and Found in the Other Southern Francehttps://www.instagram.com/sjrhoffmanLiving abroad should be more than just collecting passport stamps–it's about becoming the best version of yourself.We are a small independent podcast. Your views, reviews and comments are greatly appreciated. Please like, review, follow and subscribe wherever you get your podcasts. https://www.nomadicdiariespodcast.com/reviews/new/Support the showHome is Where Your Story Crosses Borders!We aim to inspire expat solutions, by helping you navigate global living with Confidence.

Let’s Talk Memoir
In Service of Your Story featuring Steve Hoffman

Let’s Talk Memoir

Play Episode Listen Later Nov 19, 2024 38:17


Steve Hoffman joins Let's Talk Memoir for a conversation about not getting sidetracked from the story you want to tell, the difference between accuracy and truth, coming to terms with who you are, how screenwriting classes improved his memoir, leaning into weaknesses and what we haven't done well, writing sensorily about food and wine, learning how to tell a story, beyond beautiful prose, vulnerability and the process of changing, expanding our linguistic palates, immersing the reader vs. drowning them in description, embracing what is weird and singular about your life and sharing that on the page, new ways of seeing the same thing, mid-life self-acceptance, and his memoir A Season for That: Lost and Found in the  Other Southern France.   Also in this episode: -accepting our flaws and frailties -keeping forward propulsion in mind -deep reading   Books mentioned in this episode: My Father's Glory by Marcel Pagnol Right Ho, Jeeves by P.G Wodehouse The Shipping News by Annie Proulx The Dead and the Living by Sharon Olds   Steve Hoffman is a Minnesota tax preparer and food writer. His writing has won multiple national awards, including the 2019 James Beard M.F.K. Fisher Distinguished Writing Award. He has been published in Food & Wine, The Washington Post, and The Minneapolis Star Tribune, among others. He shares one acre on Turtle Lake, in Shoreview, Minnesota, with his wife, Mary Jo, their elderly and entitled puggle, and roughly 80,000 honeybees. Connect with Steve: Website: https://www.sjrhoffman.com/ Instagram: https://www.instagram.com/sjrhoffman/ Facebook: https://www.facebook.com/sjrhoffmanwriter/ LinkedIn: https://www.linkedin.com/in/steve-hoffman-6761112/ Book Purchase: https://www.amazon.com/Season-That-Found-Southern-France/dp/0593240286 Press Kit with copy of book: https://www.dropbox.com/scl/fo/ziwgi8owbwaoxnvb7wctk/AJS8Fwk5NKHILGum6nnQ4t0?rlkey=xdhrgfmzqd4smh4ct3kxpen2l&st=0nmf301u&dl=0 Photos from our time in France: https://www.dropbox.com/scl/fo/ztxem7efsu10eggtxltv7/AAkjbYta2Svt7tSC7C_np24?rlkey=oglczi4nys1qi1ufb86j4szu4&st=srofkk02&dl=0 – Ronit's writing has appeared in The Atlantic, The Rumpus, The New York Times, The Iowa Review, Hippocampus, The Washington Post, Writer's Digest, American Literary Review, and elsewhere. Her memoir WHEN SHE COMES BACK about the loss of her mother to the guru Bhagwan Shree Rajneesh and their eventual reconciliation was named Finalist in the 2021 Housatonic Awards Awards, the 2021 Indie Excellence Awards, and was a 2021 Book Riot Best True Crime Book. Her short story collection HOME IS A MADE-UP PLACE won Hidden River Arts' 2020 Eludia Award and the 2023 Page Turner Awards for Short Stories. She earned an MFA in Nonfiction Writing at Pacific University, is Creative Nonfiction Editor at The Citron Review, and lives in Seattle with her family where she teaches memoir workshops and is working on her next book. More about Ronit: https://ronitplank.com Sign up for monthly podcast and writing updates: https://bit.ly/33nyTKd Substack: https://substack.com/@ronitplank Newsletter sign-up: https://ronitplank.com/#signup   Follow Ronit: https://www.instagram.com/ronitplank/ https://twitter.com/RonitPlank https://www.facebook.com/RonitPlank   Background photo credit: Photo by Patrick Tomasso on Unsplash Headshot photo credit: Sarah Anne Photography Theme music: Isaac Joel, Dead Moll's Fingers

I Used to be Somebody
Steve Hoffman: Food Writer and Author of French Countryside Experience!

I Used to be Somebody

Play Episode Listen Later Nov 12, 2024 55:59


How does a Tax Preparer from Minnesota end up moving his family to a little village in the French Countryside end up becoming an award-winning food writer and publishing his memoir about the experience with a big-time book publisher?    Today's guest Steve Hoffman's story is so unlikely. Back in 2012, Steve dreamed of living in France with images of swimming in the ocean on the coast and then sipping with a wonderful glass of Rosé. The reality was that he brought his wife and two children to a hard-working, hot and dusty winemaking village. No one spoke English. To say the beginning of this adventure was rocky is a understatement.  Once Steve and his family stepped back and let their French experience evolve on its own, it was transformative. It's all shared in his memoir, "A Season for That, Lost and Found in the Other Southern France".  Steve still lives two lives. For 6 months a year, he runs his self-stated "boring" job of tax preparation that pays well and the other half of the year is devoted to his creative life, winning a James Beard M.F.K. Fisher Distinguished Writing Award. • More about Steve Hoffman: https://www.sjrhoffman.com/ • Steve's book "A Season for That": http://tiny.cc/z37uzz • Episode Content:  https://pickleballmediahq.com/blog/Steve-Hoffman-Interview-Food-Writer-and-Author-of-French-Countryside-Experience • Sponsored by How to Retire and Not Die:  https://garysirak.com/how-to-retire-and-not-die/ • Sponsored by Capital Advantage:  https://capitaladvantage.com/promotion/retirement-planning-guide/ • I Used to be Somebody World Tour:  https://pickleballmediahq.com/tour/ • Subscribe to the I Used to be Somebody newsletter:  https://pickleballmediahq.com/contact/subscribe

Living The Next Chapter: Authors Share Their Journey
E442 - Steve Hoffman - A Season For That - Lost and Found in the Other Southern France

Living The Next Chapter: Authors Share Their Journey

Play Episode Listen Later Nov 5, 2024 42:26


Episode 442 - Steve Hoffman - A Season For That - Lost and Found in the Other Southern FranceIn this poignant, delicious memoir, American tax preparer and food writer Steve Hoffman tells the story of how he and his family move to the French countryside, where the locals upend everything he knows about food, wine, and learning how to belong.Steve Hoffman is a perfectly comfortable middle-aged Minnesotan man who has always been desperately, pretentiously in love with France, more specifically with the idea of France. To follow that love, he and his family move, nearly at random, to the small, rural, scratchy-hot village of Autignac in the south of the country, and he immediately thinks he's made a terrible mistake. Life here is not holding your cigarette chest-high while walking to the café and pulling off the trick of pretending to be Parisian, it's getting into fights with your wife because you won't break character and introduce your very American family to the locals, who can smell you and your perfect city-French from a mile away.https://sjrhoffman.com/Support the show___https://livingthenextchapter.com/podcast produced by: https://truemediasolutions.ca/Coffee Refills are always appreciated, refill Dave's cup here, and thanks!https://buymeacoffee.com/truemediaca

AnthroDish
138: Fish, Wine, and Letting Go of Ego in Southern France with Steve Hoffman

AnthroDish

Play Episode Listen Later Oct 29, 2024 44:17


In the daily grind of work under capitalism, I'm sure I'm not alone for dreaming of something more to life. Usually, this takes the shape of going somewhere new in the world on vacation or picking up a new language and imagining what life would look like if you lived in that country and spoke that language with ease. For my guest today, this dream became a concrete and humbling reality. Tax preparer and food writer Steve Hoffman details his journey with his family in his beautiful new memoir, A Season for That: Lost and Found In The Other Southern France.   Steve is a French speaker and shameless Francophile who tirelessly works in his memoir to unearth the reality of his family's gradual acceptance into a tiny winemaking village in the Languedoc region of southern France. His writing has won multiple awards, including the 2019 James Beard MFK Fisher Distinguished Writing Award. He has been published in Food & Wine, The Washington Post, The Minneapolis Star Tribune, and Artful Living magazine.  In our conversation today, Steve shares some of the lessons he picked up about the unique winemaking and culinary traditions he experienced in Languedoc-Rousillon region, the role that food and ingredients played in helping his family become accepted in the village, the values of home cooking versus French cooking, and what it took as a food writer to get to a point with his memoir where he could approach his family's story with an honesty and earnestness I've not seen the likes of in other food memoirs. Learn More About Steve:  Steve's Book: A Season for That Instagram: @sjrhoffman Facebook: @sjrhoffmanwriter Website: https://www.sjrhoffman.com/ 

Where Next? Travel with Kristen and Carol
Languedoc Wine Region - Southern France - Travel with Steve Hoffman

Where Next? Travel with Kristen and Carol

Play Episode Listen Later Oct 20, 2024 50:29 Transcription Available


Send us a textWhat if a simple relocation could completely transform your life? Meet Steve Hoffman, who took his family from Minnesota to a small village in the Languedoc region of Southern France and discovered a world of cultural immersion and personal growth. Through a chance encounter with an Irishman, Steve and his family were gifted a six-month stay in a picturesque setting far from the beaten path. This episode shares Steve's incredible journey as he recounts how the adventure tested their adaptability, yet ultimately enriched their lives, especially when they joined the local grape harvest and immersed in the vibrant food and wine culture.Get ready to explore the nuances of Mediterranean living, where Steve's family embraced the rhythm of village life, forming deep connections and discovering culinary delights. From savoring simple yet robust flavors like a baked white fish fillet in a tomato, onion, garlic, and olive sauce, to navigating daily life without a village butcher or fishmonger, we discuss how their immersion in local traditions reshaped their understanding of French cuisine. Steve also delves into his career transformation from tax preparation and real estate to food writing, inspired by this profound experience.Join us as we reflect on how living in Languedoc was a turning point for their family, offering unique insights into the Mediterranean lifestyle. Steve shares stories of personal growth, his children's newfound proficiency in French, and the impact of the COVID-19 pandemic on their future plans. Discover how the enchanting charm of Southern France left a lasting imprint on their lives, fueling their passion for travel, food, and cultural exploration. With tales of village life and local music enriching the narrative, this episode is a testament to the beauty of embracing new experiences.Map of Béziers You can find Steve Hoffman's website here. Steve's LinkedIn here. Steve's Instagram here. Steve's book - A Season for That: Lost and Found in the Other Southern France Support the showPlease download, like, subscribe, share a review, and follow us on your favorite podcasts app and connect with us on Instagram: https://www.instagram.com/wherenextpodcast/View all listening options: https://wherenextpodcast.buzzsprout.com/HostsCarol Springer: https://www.instagram.com/carol.work.lifeKristen: https://www.instagram.com/team_wake/ If you can, please support the show or you can buy us a coffee.

Join Us in France Travel Podcast
Experience France Like a Local, Episode 514

Join Us in France Travel Podcast

Play Episode Listen Later Oct 6, 2024 55:22 Transcription Available


Ever wondered what it's like to live in a small French village? In this episode, host Annie Sargent chats with Steve Hoffman, author of A Season for That: Lost and Found in the Other Southern France. Steve shares the story of how his American family moved to a tiny winemaking village in the Languedoc region, north of Béziers.  Get the podcast ad-free This wasn't your typical expat adventure. Steve and his family wanted to experience France like locals, sending their children to French schools and embracing rural village life. The adjustment wasn't easy, but it was incredibly rewarding. Steve talks about the challenges of integrating into a close-knit community and the joys of slow travel. The episode dives into what it means to truly immerse yourself in French culture. Steve shares how working in the local vineyards during the grape harvest (vendange) connected him with the land and the people. His experiences with French food and wine opened up a new appreciation for the Mediterranean lifestyle and cuisine. Whether you're dreaming of moving to France or just curious about life outside the usual tourist destinations, this episode offers a fresh perspective on living in France. You'll learn about the importance of local connections, the French education system, and how staying in one place can reveal the beauty of deep travel. Tune in to hear Steve's personal stories, insights, and tips on experiencing France like a true local. Listen now and share this episode with other Francophiles! More episodes about moving to France

Ride Report
What is Critical Incident Response Program (CIRP)?

Ride Report

Play Episode Listen Later Oct 2, 2024 35:43


In this latest installment, Ride Report host Capt. J.R. Hall sits down with CIRP chair Capt. Julie Lynn, CIRP vice chair Capt. Michael Scuderi, and former CIRP vice chair and current committee member Capt. Steve Hoffman to discuss the early  of CIRP, the function of the committee, and the important role these specially trained volunteers play in assisting Pilots to successfully manage natural human responses in the aftermath of unusually stressful work-related events.

Undercurrent Stories
How a Move to France Changed Everything: Steve Hoffman

Undercurrent Stories

Play Episode Listen Later Sep 18, 2024 54:59


In this episode we dive into the transformative journey of Steve Hoffman, author of 'A Season for That'. Have you ever dreamed of leaving everything behind and starting fresh in a new country? Steve did just that when he and his family left their life in Minnesota to embrace the rural charm of a small village in southern France. Steve shares the challenges and joys of adapting to a new culture, the unexpected lessons learned, and the profound impact it had on his family. We explore how living in France changed Steve's perspective on life, food, and the importance of slowing down. From navigating new customs to discovering the power of local food and wine, this episode is full of insights and inspiration for anyone looking to reinvent their lives or simply find more meaning in everyday moments.In this episode we talk about:- How moving to a new country can transform your outlook on life.- The importance of embracing challenges and stepping out of your comfort zone.- Insights into the French way of life: from the deep appreciation of food and wine to the art of slowing down.- How to cultivate joy and fulfillment through cultural immersion.- Practical tips for those considering a similar life-changing adventure.About Our Guest: Steve Hoffman is a Minnesota tax preparer and food writer as well as a French speaker and shameless Francophile. His writing has won multiple awards  including the James Beard M.F.K. Fisher Distinguished Writer Award. He has been published in Food and Wine, The Washington Post and many other publications.His first book, 'A Season for That: Lost and Found in the Other Southern France was published in July 2024. Resources Mentioned:Steve's website https://www.sjrhoffman.com/    Explore more about Steve's journey, his writing, and his book.'A Season for That' – Available at all major bookstores and online. Also available in audiobook format, narrated by Steve himself.Follow Steve Hoffman: - Instagram   - Facebook Enjoyed this episode? Don't forget to subscribe, rate, and leave a review. Your support helps us bring more inspiring stories and guests to your ears!Connect with Undercurrent Stories:  - Website: https://www.undercurrentstories.com/  - Instagram: https://www.instagram.com/undercurrentstories/- Facebook: https://www.facebook.com/undercurrentstoriesIntro and outro music, 'Time for a Coffee'  Bob Wells © 2020Question or comment? Send us a text message.www.undercurrentstories.com

Nomadic Diaries
A Season for Adventure: Steve Hoffman

Nomadic Diaries

Play Episode Listen Later Sep 17, 2024 40:05


 "A Season for Adventure: Steve HoffmanShow Notes:Join us for an inspiring and fun conversation with Steve Hoffman, a James Beard award winner for food writing whose life story spans continents and careers.In this episode, we explore Steve's fascinating background as an author, tax preparer, and distinguished food writer. We delve into the Hoffman family's serendipitous move to Languedoc, France, which evolved from a planned semester-long stay into an extended adventure. Steve shares how he balanced his work as a tax preparer by immersing himself in French culture, allowing his family to live abroad within budget constraints.A Season for That: Lost and Found in Other Southern FranceWe get an inside look at Steve's book, an eight-year labor of love that captures their immersion in a winemaking village and personal growth. Steve passionately advocates for cultivating long-term relationships and deep connections, highlighting the richness they bring to life experiences.Navigating Life The subject of managing financial challenges, the impact of COVID-19 and balancing real life while on their semi-nomadic lifestyle journeys came up. Steve emphasizes the significance of embracing local seasons, food, and forming deep connections to a place, sharing their longing to return to the Languedoc region.Practice for Retirement or RewirementTune in for a heartwarming and insightful discussion about finding purpose, embracing new cultures, and the transformative power of long-term travel. Whether you're a seasoned nomad or dreaming of your first big adventure, this episode offers wisdom and inspiration for all.Resources and Links:        Steve's Website: https://www.sjrhoffman.com       https://www.amazon.com/Season-That-Found-Southern-France/dp/0593240286A Season For That: Lost and Found in the Other Southern Francehttps://www.instagram.com/sjrhoffmanNomadic Diaries explores how your expatriate or nomadic experience can be a powerful vehicle for self-discovery and personal evolution. Living abroad should be more than just collecting passport stamps–it's about becoming the best version of yourself.We are a small independent podcast. Your views, reviews and comments are greatly appreciated. Please like, review, follow and subscribe wherever you get your podcasts. Don't miss our upcoming series on repatriation and reverse culture shock, set to air in November.Support the showWhere stories might wander but purpose finds a home!!!

HRN Happy Hour
Unexpected Lessons from an Unknown Place

HRN Happy Hour

Play Episode Listen Later Aug 23, 2024 24:23


Today we're joined by Steve Hoffman, the author of A Season for That: Lost and Found in the Other Southern France. And please consider joining us for our 15th anniversary event, A Feast for the Senses, on September 29. Amuse News is hosted and produced by RJ Bee and Heritage Radio Network. Original music by Amar Sastry.

The Bear and the Ball
Leading with the Chin

The Bear and the Ball

Play Episode Listen Later Aug 20, 2024 28:23


"The Bear and the Ball" is back from its summer hiatus to begin Season 4 with more stories, features, and opinions on "the beautiful game" from Southern California to the world. In this episode, Michael Chin, the new Technical Director of Cal South, talks about his predecessor, the legendary Steve Hoffman, and how Hoffy helped develop Chin into the coach he is today. We also talk about the Olympic Development Program and Cal South's Coaching Education efforts.

Insight Out
How to Achieve Start-up Success with Steve Hoffman

Insight Out

Play Episode Listen Later Aug 16, 2024 52:13


Steve Hoffman—or Captain Hoff, as he's known in Silicon Valley—is the CEO of Founders Spac. One of the world's leading startup incubators and accelerators, Founders Spac prepares entrepreneurs to avoid disastrous mistakes, surmount sizable obstacles, and master the skills necessary to make the right choices along their path to success.   Steve is also the author of the books Make Elephants Fly, Surviving a Startup, and The Five Forces. On this episode of INSIGHT LIVE, Captain Hoff returns to the show to share insights and important principles from his books. This is one you won't want to miss!   Valuable Insights by Steve A startup with nice-to-have products will never succeed. Borrowing money from family and friends for your startup is a dangerous thing to do. There is a myth out there that you're going to have that epiphany in your head, and the world will love it. If you want to maximize your chance of success, don't take specific ideas. Having some knowledge of technology is very critical to starting a company. Build a team of people around you who are as obsessed with the company's success as you are. One of the core things you need to realize as an entrepreneur is that your job is discovery. Your job isn't to know the answers when you start. Your job is to go on a crazy journey. Know your competitors inside out. Smart entrepreneurs enter deep into their enemy's territory. If you take the risk out of your equation, you take the growth of your organization from your equation.   Tips by Steve:   Have 2 or 3 founders for your startup. Platforms are better than products. Build the team, then build the company. Copying is the best business model in the world. If your idea is not working out, then don't stick too long with the same idea. Software is the evergreen industry.   Notable Quotes:   [04:00] - The only reason that you should start a startup is that in your life, you have seen a need for something that isn't there, and you want to bring that need into life."   [08:30] - Don't start a startup if you want an easier quality of life.   [13:30] - Money is a funny thing. It can drive a wedge between family members, best friends, etc.   [17:35] - To make the best decision for yourself, you must know what you're getting into.   [19:42] - It's better to spend 80% of your time not building your product, not thinking of an idea, not talking to the customer but going out and finding the people you want to work with.   [34:00] - Great entrepreneurs are the ones who gather the most information about their market, customers, competitors, etc.   [55:40] - You can be nothing without taking risks.   [1:00:10] - "People have bais, and we have to recognize this."   [1:02:40] - Entrepreneurs die not because they give up on products too early. They fail because they stick with them too long.   USEFUL RESOURCES/ LINKS:   Steve's Website: https://www.foundersspace.com/contact/   Social Media: https://www.linkedin.com/in/foundersspace https://www.instagram.com/foundersspace/ https://twitter.com/FoundersSpace   Support the show (https://www.patreon.com/bePatron?u=23010497) This is an encore episode and was originally published on November , 2021 Learn more about your ad choices. Visit megaphone.fm/adchoices

The Midlife Makeover Show - Divorce, Empty Nest, Retirement, Financial Freedom, Midlife Crisis, Healthy Habits

In this captivating episode of The Midlife Makeover Show, host Wendy Valentine welcomes the multifaceted Steve Hoffman, a Minnesota tax preparer and award-winning food writer whose work has graced the pages of Food & Wine, the Washington Post, and the Minneapolis Star Tribune. Steve has also won the prestigious James Beard MFK Fisher Distinguished Writing Award. He joins Wendy to discuss his new book, "A Season for That," a memoir about his family's adventures in a charming winemaking village in southern France.   Steve shares his unique perspective on the art of practicing for retirement and the importance of thinking in decades. He believes that retirement is a skill that needs honing, just like any other aspect of life. Steve offers invaluable tips on how to start something now that you'll be amazing at in ten years. They also delve into the fascinating interplay between his careers in tax preparation and writing, and how each discipline complements the other.   Join Wendy and Steve for an enlightening conversation about balancing the left and right brain, the joys and challenges of creative work, and the significance of living a life rich with experiences rather than material possessions. This episode is packed with wisdom, practical advice, and inspiring stories that will leave you motivated to embrace midlife with a renewed sense of purpose and passion.  

The Retirement Wisdom Podcast
A Season for That – Steve Hoffman

The Retirement Wisdom Podcast

Play Episode Listen Later Aug 12, 2024 29:15


The early registration discount for Design Your Life in Retirement ends on August 15th. Register here ______________________ If you're pondering early retirement, have you considered another option? For some people a sabbatical offers an an opportunity to recharge, reflect and to experience a new adventure. Steve Hoffman's book A Season for That details the experience of an extended leave with his family in a winemaking village in France. It may inspire you to imagine what a sabbatical experience may do for you. While your vision for a sabbatical may be quite different, you'll be interested in hearing what he learned from it - and how it's shaping his ideas about retirement. Steve Hoffman joins us from Minnesota. _______________________ Mentioned in This Episode The Sabbatical Project | Inspiration for the Experience of a Lifetime _______________________ Bio Steve Hoffman is a Minnesota tax preparer and food writer. When he dies, the tax-preparer-food-writer industry will die with him. He is a French speaker and shameless Francophile. His writing has won multiple awards, including the 2019 James Beard M.F.K. Fisher Distinguished Writing Award. He has been published in Food & Wine, The Washington Post, The Minneapolis Star Tribune, and Artful Living magazine. His first book, A Season for That: Lost and Found in the Other Southern France, published in July 2024, edited by Francis Lam. It is the story of his family's gradual (then precipitous) acceptance into a tiny winemaking village, of his bottom-up education in Mediterranean food and wine, and of a hard-won self-acceptance in mid-life. Hoffman shares one acre on Turtle Lake, in Shoreview, Minnesota, with his wife, Mary Jo, their elderly and entitled puggle, Jack, roughly 80,000 honeybees, and a nesting pair of sandhill cranes who summer in the back yard. _______________________ For More on Steve Hoffman A Season for That: Lost and Found in the Other Southern France Website _______________________ Podcast Episodes You May Like Edit Your Life – Elisabeth Sharp McKetta Practicing Retirement STILL – Mary Jo Hoffman Inward Traveler – Francine Toder PhD _______________________ Wise Quotes On Investments for Retirement "I would wish on behalf of my clients that they started spending their money a little bit earlier in a lot of cases. Money is a means not an end. It's very easy to slide that over into the 401k and you're watching that grow and it seems as if you're accomplishing something that's more or less automated. And there can be a form of losing sight of other important things that are really also investments, if you think about family, if you think about friendships, and if you think about skills that are outside of work. Those are investments too, and they have an ROI, and they pay off later and they require a certain amount of deferred gratification, but they're in many ways as important. But I do think that those other things are more intangible, they're harder to put a price tag on." On Seasons of Life "And when you live in wine country you realize not every vintage is better than the last vintages. There are good vintages and bad vintages, but they come around every single year, and you live your life there by saying, Okay, this is the season for the harvest, this is all we do right now, this is what this part of the world is offering us, and we have no choice but to do this because this is what the season tells us we need to do. And if that leads to a bad vintage, that's okay, you did your best. And then that same harvest is going to come around next year, and you're going to give it another effort. So I just found it a really refreshing way of looking at life. And then there is an additional element to that which is that there are sort of seasons of the year, but then there are seasons of a life. And there are times when you need to be a parent, and you can't do other things that you might like to...

Flip Your Script
Steve Hoffman: From Preparing Taxes in the Midwest to Writing in the South of France

Flip Your Script

Play Episode Listen Later Jul 30, 2024 39:40


Steve Hoffman is a tax preparer who loves writing and the French language. Looking to reignite those passions, he moved his family from Minnesota to the French countryside. Steve started journaling about his experiences connecting to the food, the wine and the people. He found a new version of himself and is rewriting his middle-aged story. In this episode of Flip Your Script with Kristi Piehl, Steve talks about his recent memoir and how his perspectives changed after his move to France.

Journaling With Nature
Episode 161: Mary Jo Hoffman - Creative noticing and the power of dailiness

Journaling With Nature

Play Episode Listen Later Jul 29, 2024 90:22


Every day for over twelve years, Mary Jo has posted a photograph of nature on her blog STILL. More than just a daily creative project, STILL has offered deep insights and connection to place.Listen to hear more about:A childhood spent exploring nature.How an aptitude for mathematics led Mary Jo into a career as an aerospace engineer.The beginnings of STILL blog and the initial parameters of the project. Fitting a one-a-day project into an already busy family life. Being in a state of ‘creative noticing'. Going deeper rather than wider in her exploration of nature.The 72 micro-seasons of Mary Jo's bioregion.  The importance of play. How engineering and mathematics influence her creative work. The family's travels in France. The fusion of life and art. Falling in love with the landscape wherever you are. Visit stillblog.net to explore Mary Jo's incredible project. You can also connect with Mary Jo on Instagram @maryjohoffman. Find STILL: The Art of Noticing here.Steve Hoffman's memoir A Season For That: Lost and Found in the Other Southern France can be found here.Keep in touch with Mary Jo's work by signing up to the STILL newsletter here. -----------------Sign-up for Journaling With Nature's Newsletter to receive news and updates each month. You can support Journaling With Nature Podcast on Patreon. Your contribution is deeply appreciated.Thanks for listening! 

Windowsill Chats
A Season for Change: Steve Hoffman on New Perspectives, Culture, and Finding a Sense of Belonging

Windowsill Chats

Play Episode Listen Later Jul 24, 2024 81:47


Margo is joined by middle-aged Minnesotan, Author, creative, and Tax Preparer Steve Hoffman. Steve who has always been in love with France, both the country and the idea of it as a place where he can be a better version of himself moved together with his family to the small village of Autignac in southern France, where he quickly realized life there was far from his romanticized expectations. Through cooking what the local grocer suggested and learning winemaking from a neighbor, he discovered the true beauty of a culture deeply connected with its landscape. Steve is a Minnesota tax preparer and award-winning food writer, with his work published in Food & Wine, The Washington Post, and The Minneapolis Star Tribune. His memoir, A Season for That: Lost and Found in the Other Southern France, will be published in July 2024. He shares one acre on Turtle Lake, in Shoreview, Minnesota, with his wife, Mary Jo, their elderly puggle, 80,000 honeybees, and a pair of sandhill cranes   Margo and Steve discuss: Steve's creative journey and the inspiration that found him The transformative aspects of his family's extended stay in the Languedoc Region of Southern France Impact of working in the vines and a village winery on perspective towards wine and winemaking Changes in travel philosophy after the experience in France The challenges and rewards of parenting both abroad and at home How he inspires and encourages his kids in their creativity Sneak peek of upcoming appearance on The Splendid Table on July 18 Where to find Steve's work, follow his journey, and purchase his new memoir   Connect with Steve: www.sjrhoffman.com https://www.instagram.com/sjrhoffman/   Connect with Margo: www.windowsillchats.com www.instagram.com/windowsillchats www.patreon.com/inthewindowsill  

Happiest Retirees
Uncork Your Bottle of Happiness With Steve Hoffman

Happiest Retirees

Play Episode Listen Later Jul 24, 2024 51:56


My conversation with Steve Hoffman was deep and engaging, largely due to his eloquence and profound self-reflection. Steve is a Minnesota tax preparer and a French-loving food & wine writer. I don't know if one person has ever been both of those things. His writing has garnered significant recognition, winning multiple awards, including the prestigious 2019 James Beard M.F.K. Fisher Distinguished Writing Award. His work has been featured in Food & Wine, The Washington Post, The Minneapolis Star Tribune, and Artful Living. His first book, A Season for That: Lost and Found in the Other Southern France, was published this year.  Steve doesn't consider himself retired, but he's already figured out that even in the present, you can start walking toward your future. He knows who he is, who he wants to be, and where those two things don't yet line up. I admire his tireless effort to become a better version of himself.  Open a bottle of French wine, cleanse your palette, and get ready to imbibe some happy retirement wisdom from Midwest Francophile Steve Hoffman. 00:00-Introductions 04:44-A Rediscovery of Old Loves 06:32-An “Oscar” in Food Writing 12:16-Tennis for Longevity 15:08-An Ideal Retirement 18:12-Still: The Art of Noticing 20:17-Couch Time 27:36-Compounding Interest in Happiness 33:23-A Home Base to Return To 40:51-Retirement is an Extension, Not an Escape 43:13-A Transitional Character 49:07-Busyness as a Distraction Learn more about your ad choices. Visit megaphone.fm/adchoices

The Splendid Table
807: Off the Beaten Path – Exploring Southern France with authors Steve Hoffman and Rebekah Peppler

The Splendid Table

Play Episode Listen Later Jul 19, 2024 50:17


Listen on: Apple Podcasts | Stitcher | Google Podcasts | Spotify | PandoraThis week, we talk about life and food in Southern France. First, we sit down with Steve Hoffman to talk about his latest memoir, A Season for That, about his journey from Minnesota to the South of France with his entire family to live a romanticized French life.  It turned out to be a complete culinary and culture shock that ended up inspiring his appreciation for the local food culture and its winemaking traditions. Steve Hoffman's latest book is A Season for That: Lost and Found in the Other Southern France. Then, we talk with author Rebekah Peppler about her connection to the South of France and its Provencal cuisine, which is the inspiration for her cookbook, Le Sud: Recipes from Provence-Alpes-Côte d'Azur. She walks us through Provencal dishes from tapenades to bouillabaisse, and she leaves us with her recipe for Mussels in Aioli. Broadcast dates for this episode:July 19, 2024 (originally aired)

Weekly Dish on MyTalk
7/13/24 Hr 2: Top Two, Olympic Foods, & Steve Hoffman

Weekly Dish on MyTalk

Play Episode Listen Later Jul 13, 2024 39:48


Dishes out the Top Two of the Week, Olympic Foods, and joined by Steve Hoffman. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Weekly Dish on MyTalk
7/13 Hr2: Top Two, Olympic Foods, and Steve Hoffman

Weekly Dish on MyTalk

Play Episode Listen Later Jul 13, 2024 40:48


Dishes out the Top Two of the Week, Olympic Foods, and joined by Steve Hoffman. Learn more about your ad choices. Visit megaphone.fm/adchoices

Strong Sense of Place
LoLT: The ‘Pack One Bag' Podcast and Two New Books

Strong Sense of Place

Play Episode Listen Later Jul 12, 2024 14:23


In this episode, we get excited about two books: A Season for That by Steve Hoffman and The God of the Woods by Liz Moore. Then Mel explains why she's so excited to get the new episode of the ‘Pack One Bag' podcast every week.  Links A Season for That by Steve Hoffman Steve Hoffman's website and an interview with the Star Tribune Still blog by Mary Jo Hoffman and an interview with Yoga Journal Still: The Art of Noticing by Mary Jo Hoffman The God of the Woods by Liz Moore Long Bright River by Liz Moore Podcast: Pennsylvania: Political Player, Potato Chip Maker The ‘Pack One Bag' website Deadline Magazine on the podcast and the upcoming TV remake Stanley Tucci Compares WW2 Fascism Story to Now — ‘It's Happening Today' Transcript of this episode. The Library of Lost Time is a Strong Sense of Place Production! https://strongsenseofplace.com Join our FREE Substack to get our (awesome) newsletter and join in chats with other people who love books and travel. Do you enjoy our show? Want access to fun bonus content? Please support our work on Patreon. Every little bit helps us keep the show going and makes us feel warm and fuzzy inside - https://www.patreon.com/strongsenseofplace As always, you can find us at: Our site Instagram Substack Patreon Parts of the Strong Sense of Place podcast are produced in udio! Some effects are provided by soundly. Learn more about your ad choices. Visit megaphone.fm/adchoices

My Simplified Life
A Season For That with Steve Hoffman

My Simplified Life

Play Episode Listen Later Jul 9, 2024 37:39


In this episode of My Simplified Life, host Michelle Globeck interviews Steve Hoffman, a tax preparer turned memoirist. Steve shares his unique dual career, how he transitioned from language and literature studies to tax preparation, and his family's adventurous decision to move to a small village in southern France. His recent memoir, A Season for That: Lost and Found In The Other Southern France, is a deep dive into their experiences living abroad, the challenges they faced, and the growth they experienced as a family.   What we're talking about The interesting parallels between mastering language grammar and understanding tax codes The importance of immersing oneself in a new culture when living abroad The value of stepping out of your comfort zone and embracing the unknown  The interesting parallels between mastering language grammar and understanding tax codes Steve's language and literature studies background laid a foundation for his tax preparation career, a connection most wouldn't typically make. He shares how his love for the linear rule-based elements of grammar translates to understanding and applying the United States tax code. His ability to empathize, listen, and translate complex tax language into plain English for his clients underscores the significance of his humanities training in his work. The importance of immersing oneself in a new culture when living abroad The Hoffmans' move to a small village in southern France wasn't just a geographical change but a cultural immersion. Steve and his family were initially outsiders in the tight-knit community of 800 residents, but their determination to be part of the community gradually earned them acceptance. This experience underscores the importance of immersing oneself in a new culture when living abroad rather than merely observing from a distance. The value of stepping out of your comfort zone and embracing the unknown Lastly, Steve emphasizes the value of stepping out of his comfort zone, which didn't just help him integrate into the local community but also enriched his family's experience. From volunteering at the local butcher shop to participating in grape harvesting, Steve's actions reflect a willingness to embrace and learn from the unknown. This mindset is a powerful takeaway for anyone facing new and unfamiliar situations.   LINKS MENTIONED A Season For That: Lost and Found In The Other Southern France by Steve Hoffman https://bookshop.org/a/99223/9780593240281 Steve Hoffman's Website https://www.sjrhoffman.com/

Good Food
Caribbean food, a move to France, cooking outdoors

Good Food

Play Episode Listen Later Jun 14, 2024 57:04


Chef and culinary activist Lelani Lewis returns to her Caribbean roots with classic recipes. Steve Hoffman dreamed of moving his family to France… until he moved them to the wrong town in France. Kevin and Jeffrey Pang cook up some father-son bonding over plates of Mongolian Beef and General Tso's Chicken. Avid outdoorsman and conservationist Steven Rinella cooks what he hunts and catches. At the farmers' market, peach season is anything but the pits.

A World of Difference
From Tax Preparer to Award-Winning Food Writer: An American's Journey of Self-Discovery in France with Steve Hoffman

A World of Difference

Play Episode Listen Later Jun 12, 2024 52:53


Are you ready to uncover the unexpected link between French cuisine, midlife acceptance, and the resilience found in a tiny winemaking village? Join Steve Hoffman, an award-winning writer and memoirist, as he shares his journey of cultural immersion and self-discovery. You won't want to miss the open loop of his unique insights that are sure to stir a sense of wonder within you. Keep an eye out for his upcoming memoir, "A Season for That: Lost and Found in the Other Southern France," for a deep dive into his transformative experiences. BIG REVEAL: Get ready to savor the flavors of life and the unexpected truths that come with it. In this episode, you will be able to: Embracing cultural differences to thrive in a new environment. Discovering the enriching rewards of extended stays in one foreign location. Unveiling the impact of French cuisine on the global culinary landscape. Capturing and sharing personal experiences through the art of memoir writing. Nurturing and navigating the unique upbringing of third culture kids in France. My special guest is Steve Hoffman Steve Hoffman, a Minnesota-based tax preparer and food writer, has achieved recognition for his culinary expertise, including the prestigious 2019 James Beard MFK Fisher Distinguished Writing Award. His contributions have been featured in esteemed publications such as Food and Wine, the Washington Post, and the Minneapolis Star Tribune. With an upcoming memoir titled "A Season for That: Lost and Found in the Other Southern France," Hoffman provides a unique perspective on cultural adaptation, the global influence of French cuisine, and the complexities of raising third culture kids in France. Through his extensive experience and compelling storytelling, Hoffman offers valuable insights into navigating culture shock abroad and the profound impact of French culinary traditions on global food culture. His expertise and passion for cross-cultural experiences make him a valuable resource for individuals seeking to enhance their understanding of cultural immersion and resilience. The key moments in this episode are: 00:00:02 - Introduction and Sponsorship 00:02:05 - Steve's Background and Career Journey 00:08:59 - Finding Identity in France 00:11:55 - Embracing Present Circumstances 00:14:06 - Acceptance and Family 00:14:54 - The Human Experience and Cultural Influence 00:16:27 - Analytical Brain and Creativity with Food 00:19:29 - Influence and Personal Commitment 00:23:56 - Finding Satisfaction in Deep Commitment 00:27:48 - Travel Advice 00:28:49 - Embracing the Unexpected in French Polynesia 00:30:15 - French Influence in Southeast Asia 00:32:05 - Exploring Mediterranean French Cuisine 00:35:10 - Overcoming Culture Shock 00:37:29 - Embracing Cultural Diversity Through Food 00:43:01 - The Immersive Read and Deeper Topics 00:43:23 - The Importance of Pre-Orders 00:43:46 - Embracing New Cultures 00:44:51 - Connecting Through Food 00:51:08 - Final Thoughts and Takeaways Join us for an exclusive EPS with Steve Hoffman in our Difference Makers community on Patreon. This exclusive episode isn't available any where else but here: https://www.patreon.com/aworldofdifference One way you can make a difference and help people find us is to leave us a review. It doesn't take long, but it really does make a difference! Leave a review here: https://www.aworldofdifferencepodcast.com/reviews/new/ https://www.aworldofdifferencepodcast.com https://www.linkedin.com/company/aworldofdifference/ https://www.twitter.com/@awodpod https://www.youtube.com/@aworldofdifference https://www.facebook.com/A-World-of-Difference-613933132591673/ https://www.instagram.com/aworldof.difference/

Authentically Successful
AI Revolution: Unveiling Truths, Myths, and Opportunities for Entrepreneurs

Authentically Successful

Play Episode Listen Later May 23, 2024 58:00


In this episode of "Authentically Successful”, Carol engages in a compelling conversation with Steve Hoffman, the CEO of Founders Space and a seasoned expert in startups, venture investing, and authorship.Together, they delve into a wide range of topics, from the potential of AI to the allure of Silicon Valley. Steve walks us through key factors he thinks startups must embody to be funded right now and the flow of VC funding.Offering invaluable insights for entrepreneurs, Steve assesses the readiness of startups, bringing to the forefront the importance of being different and attuned to customer needs. They also discuss the dangers of AI when it gets into the wrong hands.Join us as we navigate the ever-evolving landscape of business and technology.Learn more about Steve Hoffman and Founders Space.Find more information about our host Carol Schultz and her company at Vertical Elevation, LinkedIn, Twitter, and YouTube.Want to be our next guest? Email cat.gloria@verticalelevation.com with your information. And of course, click "follow" to stay up-to-date on new episodes and leave an honest review/rating letting us know what you thought!

Cashflow Ninja
829: Steve Hoffman: How To Invest In Robotics

Cashflow Ninja

Play Episode Listen Later May 6, 2024 34:33


My guest in this episode is Steve Hoffman aka Captain Hoff. Steve is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (published by Hachette), “Surviving a Startup” (published by HarperCollins), and “The Five Forces” (published by BenBella). In Silicon Valley, Hoffman founded several startups, in the areas of games and entertainment, and worked as Mobile Studio Head for Infospace, with such hit mobile games as Tetris, Wheel of Fortune, Tomb Raider, Thief, Hitman, Skee-Ball, and X-Files. Hoffman went on to launch Founders Space, with the mission to educate and accelerate entrepreneurs. Founders Space has become one of the top startup hubs in the world. Hoffman has trained hundreds of startup founders and corporate executives in the art of innovation and provided consulting to many of the world's largest corporations, including Qualcomm, Huawei, Bosch, Intel, Disney, Warner Brothers, NBC, Gulf Oil, Siemens, and Viacom. Interview Links: Founders space https://www.foundersspace.com/ Subscribe To Our Weekly Newsletter: The Wealth Dojo: https://subscribe.wealthdojo.ai/ Download all the Niches Trilogy Books: The 21 Best Cashflow Niches Digital: ⁠⁠https://www.cashflowninjaprograms.com/the-21-best-cashflow-niches-book⁠⁠ Audio: ⁠https://podcasters.spotify.com/pod/show/21-best-cashflow-niches⁠ The 21 Most Unique Cashflow Niches Digital: ⁠⁠https://www.cashflowninjaprograms.com/the-21-most-unique-cashflow-niches⁠⁠ Audio: ⁠https://podcasters.spotify.com/pod/show/21-most-unique-niches⁠ The 21 Best Cash Growth Niches Digital: ⁠https://www.cashflowninjaprograms.com/the-21-best-cash-growth-niches⁠⁠ Audio: ⁠https://podcasters.spotify.com/pod/show/21-cash-growth-niches Listen To Cashflow Ninja Podcasts: Cashflow Ninja ⁠https://podcasters.spotify.com/pod/show/cashflowninja⁠ Cashflow Investing Secrets ⁠https://podcasters.spotify.com/pod/show/cashflowinvestingsecrets⁠ Cashflow Ninja Banking ⁠https://podcasters.spotify.com/pod/show/cashflow-ninja-banking⁠ Connect With Us: Website: http://cashflowninja.com Podcast: http://cashflowinvestingsecrets.com Podcast: http://cashflowninjabanking.com Substack: https://mclaubscher.substack.com/ Amazon Author's page: https://www.amazon.com/author/mclaubscher Facebook: https://www.facebook.com/cashflowninja/ Twitter: https://twitter.com/mclaubscher Instagram: https://www.instagram.com/thecashflowninja/ TikTok: https://www.tiktok.com/@cashflowninja Linkedin: https://www.linkedin.com/in/mclaubscher/ Gab: https://gab.com/cashflowninja Youtube: http://www.youtube.com/c/Cashflowninja Rumble: https://rumble.com/c/c-329875 --- Send in a voice message: https://podcasters.spotify.com/pod/show/cashflowninja/message

Screaming in the Cloud
The Fundamentals of Building Mission-Driven Technology with Danilo Campos

Screaming in the Cloud

Play Episode Listen Later Jan 2, 2024 33:07


Danilo Campos, Proprietor of Antigravity, joins @quinnypig on Screaming in the Cloud to discuss his philosophy behind building tools that not only enhance developer experience but also improve the future of our world. Danilo shares his thoughts on how economic factors have influenced tech companies and their strategies for product, open source, and more. He also shares what he thinks is another, better way to approach these strategies, without ignoring the economic element. About DaniloDanilo Campos wants a world where technology makes us more powerful and expressive versions of ourselves. He worked with GitHub and the White House to deliver coding platforms to public housing residents, supported Glitch.com in its last days as an independent, and developed products for multiple early-stage startups, including Hipmunk. Today Danilo offers freelance developer experience services for devtools firms through Antigravity DX.Links Referenced: Antigravity DX: https://antigravitydx.com/ Blog: https://redeem-tomorrow.com TranscriptAnnouncer: Hello, and welcome to Screaming in the Cloud with your host, Chief Cloud Economist at The Duckbill Group, Corey Quinn. This weekly show features conversations with people doing interesting work in the world of cloud, thoughtful commentary on the state of the technical world, and ridiculous titles for which Corey refuses to apologize. This is Screaming in the Cloud.Corey: Welcome to Screaming in the Cloud. I'm Corey Quinn, and periodically on this show, we like to gaze into the future and tried to predict how that's going to play out. On this episode, I want to start off by instead looking into the past, more specifically my past. Before I started this place, I wound up working at a company called FutureAdvisor, which was a great startup for all of three months before we were bought by a BlackRock. I soon learned what a BlackRock actually was.While I was there, I encountered an awful lot of oral tradition around a guy named Danilo, and he—as it turned out—was a contractor who had been brought in to do a fair bit of mobile work. Meet my guest today, Danilo Campos, who is at present, the proprietor of a company called Antigravity DX. Thank you so much for joining me, I appreciate it.Danilo: Hey, Corey, it's good to be here.Corey: It's weird talking to you, just because you were someone that I knew by reputation, and if I were to take all the things that were laid at your feet after you no longer had been there, it feels like you were there for 20 years. What did you actually do there, and how long were you embedded for?Danilo: I loved the FutureAdvisor guys. I thought they were such a blast to work with. I loved what they were working on. I learned so much about how finance and investing works from FutureAdvisor, and somehow it was only seven months of my life. I'd been introduced to the founders as a freelance iOS developer at the time—this was 2014—and a guy I had worked with at Hipmunk actually put me in touch with these guys, and we connected. And they needed to get started doing mobile. They'd never done any mobile stuff, they didn't have anyone on staff who did mobile stuff.And by that point, I'd shipped I think, must have been half a dozen iOS native apps, and so I knew this stuff pretty well. I understood the workflows, I understood the path to getting from idea to shipped product, and they just wanted occasional help. How do we wireframe this? How do we plan the product that way? How do we structure this thing? And so, it started off as this just, kind of, occasional troubleshooting consulting thing.And I think about August 2014. They call me in for a meeting, they said, “Hey, we're stuck. We don't know how to get this thing off the ground. Could you help us get this project moving so that we actually ship it?” And so, I just came and embedded for seven months, and by the end of it, I was just running the entire iOS engineering team. We had a designer working with us. We had, I think it was four folks who were building the product. We had QA. It was a whole team to get this thing out the door. And we got it out the door after seven months of really working at it. And like I said, it was a blast. I love those folks.Corey: I have to be clear, when I say that I encountered a lot of what you had done. It was not negative. This was not one of those startups where there's a glorious tradition of assassinating the character out of everyone who has left the company—or at least Git repos—because they're not there to defend themselves anymore. There were times where decisions that you had made were highlighted as, “We needed to be doing things more like this.” There were times it was, “Oh, we can't do that because of how you wound up building this other thing.”And it was weird because it felt like you were the hand of some ancient deity, just moving things back and forth in your infinite wisdom of the ancients. It was unknowable, and we had to accept it as gospel, whether we liked it or not, at different times. In practice, I now know this was honestly just the outgrowth of a rapidly expanding culture where you've got to go from a team of five people to the team of 50 and keep everyone rowing in the same direction, ideally. But it was a really interesting social dynamic that I got to observe as a result, and I'm just tickled pink to be able to talk to you now. What are you doing these days?Danilo: Thank you for the context, by the way, because you know, I move on, as you do in a contract capacity, and you hope things work out.Corey: Yeah. To be clear, it was never a context of, “There's the bastard. Get him.” Like, that is not the perspective we are coming at this from at all.Danilo: Yeah, yeah, yeah. No, and it's hard because it was a very strange, alien codebase compared to the rest of the company. I get how it ended up in that spot. These days, I am a freelance developer experience consultant, and I spent a year-and-a-half at Glitch.com. And developer experience was always something that I really cared about. I did some work at GitHub that was about getting people—specifically teenagers living in public housing—into computing and the internet, and I'd had to do a bunch of DX work to make that happen because I had an afternoon to get people from zero to writing code.And that is not a straightforward situation, especially in a low-income housing environment, for example, right? So, I cared about this stuff a lot. And then I spent a year-and-a-half at Glitch.com, and it was like getting a graduate degree on everything about the leverage for creating outcomes in developer tools. And I just, I felt like I was carrying some gift from the Gods. I just, I felt the need to get this out to the wider world, and so that's what I do with Antigravity.Corey: When I got to catch up with you in person for the first time at the excellent and highly recommended Monktoberfest conference—Danilo: Excellent.Corey: —that the folks over at RedMonk put on every year, it was interesting, in that you and I got to talking very rapidly, not about technology as such, but about culture and the industry and values and the rest. It was a wonderfully refreshing conversation that I don't normally get to have so soon after meeting someone. I think that one of the more interesting aspects of our relatively wide-ranging conversation in a surprisingly brief period of time focused, first off, among the idea of developer tools and what so many of them seem to get wrong. I know that we basically dove into discussing about our violently agreeing opinions around the state of developer experience, for example. What are the hills you're willing to die on in that space?Danilo: I think that computing generally exists to amplify and multiply our power. Computing exists to let us do things that we could not do with the simple, frail flesh that we're born with, right? Computers augment our ambitions because they can do things with infinite iteration. And so, if you can come up with something that you can bottle in the form of an algorithm that repeats infinitely, you can have incredible impact on the world. And so, I think that there's a responsibility to find ways to make that power something that is easy to hand to other people and let them pick up and run with.And so, developer tools, to me, has this almost sacred connotation because what you're doing is handing people the fire of the Gods and saying, “Whatever you can come up with, whatever your imagination allows you to do with these tools, they can repeat infinitely and make whatever change you want—for good or for ill—in the world.” And that's very special to me. I think we've gotten bored of it because it's just, you know, it's a 50-year-old business at this point. But I think there's still a lot of magic to it, and the more we see the magic, the more magical outcomes we can coax out of everyday people who become better developers.Corey: From my perspective, one of the reasons I care so much about developer experience is that the failure mode of getting it wrong means that the person trying to understand the monstrosity you've built feels like they're somehow not smart, or they're just not getting it in some key and fundamental way. And that's not true. It's that you, for whatever reason, what you have built is not easily understandable to them where they are. I go back to what I first heard in 2012, at a talk that Logstash creator, Jordan Sissel wound up saying, where his entire thesis was that if a user has a bad time, it's a bug.Danilo: Yeah.Corey: And I thought that that was just a wonderfully prescient statement that I wanted to sign onto wholeheartedly. [That was 00:09:08] my first exposure to it. I know that's not the entirety of developer experience by a long shot, but it's the one where I think you lose the most mind share when you get it wrong.Danilo: Well, and I'm glad that you bring that up because I think that kind of defines the spectrum of the emotional experience of interacting with developer tools. On one end of the spectrum, you've got, “I feel so stupid. This has made me feel worse about myself. This has given me less of a sense of confidence in myself than I had when I started.” And at the other end of the spectrum, the other extreme is, “I cannot believe I am this cool. I cannot believe that my imagination has been made manifest in this way that now exists in the world and can go out and touch other people and make their lives better.”Those are the two, kind of, extremes of the subjective emotional experience that can come from developer tools. And so, I think that there is a business imperative that really pushes us toward the extreme of making people feel awesome. I think about this in the context of Iron Man, you've seen Iron Man, yeah.Corey: Oh, yes.Danilo: All right. So, the Iron Man suit is the perfect metaphor for a developer tool that is working correctly for you, right? Because on its own, the suit is not very interesting, and on his own, Tony Stark is not all that powerful, but you combine the suit and the person, and suddenly extraordinary emergent outcomes come out. The ambition of the human is amplified, and he feels so [BLEEP] cool. And I think that's what we're looking to do with developer tools is that we want to take a person, amplify their range, give them a range of motion that lets them soar into the clouds and do whatever they need to do up there so that when they come back down, they feel transformed. They feel like more than what they started.Corey: I would agree with that. There's a sense of whimsy and wonder as I look through my career trajectory, going from a sysadmin role, where you there was a pretty constant and hard to beat ratio in most shops—and the ratio [unintelligible 00:11:29] varied—but number of admins to the number of servers. And now with the magic of cloud being what it is, it's a, “Well, how many admins does it take to run X number of servers?” Like, “Well, as an [admin done 00:11:39] right, I can manage all of them because that's how programming languages work.” And that is a mystical and powerful thing.But lately, it seems like there's been some weird changes in the world of developer tooling. Cynically, I've said a couple of times that giving a toss about the developer experience was in fact a zero interest rate phenomenon. Like, when you're basically having to fend off casual offers of 400 grand a year from big tech, how do you hire and retain people at a company that has one of those old, tiny profit-generating business models and compete with them? And a lot of times, developer experience was part of how you did that. I don't know that I necessarily believe that that is as tied to that cynical worldview as I might pretend on the internet, but I don't know—I do wonder if it's a factor because it seems like we've seen a definite change in the way that developer tools are approaching their community of users and customers.Danilo: Well, my immediate reflex is to open up the kind of systems theory box and look at what's inside of that. Because I think that what we are experiencing, if we use the interest rate lens, is a period of time where everyone is a little bit worried that the good times are over for good. And I feel the sense of this in a lot of places. I think developer experience is a pretty good avatar to try this on with because I definitely also perceive it in that sphere.During the heyday of 0% interest rates, everything was about how much totalizing growth can you achieve? And from a developer tools perspective, all right, well, we need to make it so that the tools, kind of, grow themselves, so let's invest a lot in developer experience so that people very quickly get onboarded, without us having to hold their hand, without us having to conduct a sales call, let's get them to the point where they can quickly understand—because the documentation is so good and the artifacts are so good—exactly how to use these tools to maximum effect. Let's get them to a point where it's very easy for them to share the results of their work so that other people see the party and really want to join in. And so, all kinds of effort and energy and capital was being invested in this kind of growth strategy.And now I think that people are, again, a little bit afraid that the good times are over, and so we see this really sales-driven culture of growth, where it's like, all right, well, for this company to succeed, we have to really make sure that we're going and closing these big sales, and if individual developers can't figure out how the hell this works, well, that's their problem, and we're not going to worry about it. And we've talked about this: this fear of the good times being over drives people, I think, to all kinds of bad behavior. The rug-pulling that we've seen in open-source licensing where somebody's like, “All right, I've taken a bunch from this community, and now I'm going to keep it, and I'm not going to give anything back.” This is the behavior of people who are afraid that the good times are behind them. I don't have the luxury of being that pessimistic about the future, and I don't think our industry can afford it either.[midroll 00:15:03]Corey: The rules changing late in the game is something that has always upset me. It feels inherently unfair, and it's weird because you can have these companies say that, “Look, we've never done anything like that. Why wouldn't you trust us?” Right up until the point where they do. Reddit is a great example, where for years, they had a great API—ish—that could do things that their crap-ass mobile client natively couldn't. And Apollo was how I interacted with Reddit constantly. I was a huge Reddit user. I was simultaneously, at one point, moderator of the legal advice subreddit and the personal finance subreddit. I was passionate about that stuff, and it was great.And then they wound up effectively killing all third-party clients that don't bend the knee, and well, why am I going to spend my time donating content and energy and time to a for-profit company that gets very jealous when other people find ways to leverage their platform in ways that they don't personally find themselves able to do. Screw ‘em. I haven't been back on Reddit since. It's just a, “Fool me once, shame on me story.” Twitter did the exact same thing. I built a threading Twitter client simultaneously deployed to 20 AWS regions, until they decided they didn't want people creating content through their APIs and killed the whole thing with no notice. Great. Now, they're—I got an email asking me to come back. Go to hell. I tried that once. You've eviscerated people's businesses and the rest.And you see it with licensed changes as well. But it all comes down to the same thing, from my perspective, which is an after-the-fact changing of the rules. And by moving the goalposts like that, I wonder what guarantees a startup or a project that doesn't intend to do those things can offer to its community. Because, look, HashiCorp made its decision to change the licensing for Terraform. Good for them. They're entitled to do that. I'm not suggesting, in any way shape or form, that they have violated any legal term.And I don't even know they're necessarily doing anything that doesn't make sense from their point of view. And the only people I really see that upset about it are licensing purists—which I no longer am for a variety of reasons—people who work at HashiCorp, obviously, and their direct competitors who are not sympathetic in that particular place. But as a counterpoint, if they wind up building a new open-source project, of course, I'm not going to contribute. I mean, that's a decision I get to make. And I don't know how you square that circle because otherwise, if that continues, no one will be able to have a sense of safety around contributing to anything open-source unless they're pleased to wind up doing volunteer work for a one-day unicorn.Danilo: So, I really appreciate the economical survey of the landscape that you just provided because I think that captures it really well. The Reddit case in particular breaks my heart. I will go to my grave absolutely loving Steve Huffman. Steve Huffman gave me my first break as a paid developer and product designer, and he was an enormous pain in the ass to work with, and I loved every minute of it. Like, he's just an interesting, if volatile, character.And I see that volatility playing out with Red Hat in the incredible hostility that they were conveying around being held to account for these changes. And I have a lot of sympathy for that crew because they've built all this value, they kind of missed the euphoria boat in terms of, you know, getting the best price for an IPO, for example, and they've got to figure out, all right, how do we scrape together value from what we've got within the constraints that we have? How do we build a fence around the value that we've got and put a tollbooth in front of it so that the public markets are excited about this and give us our best bang for the buck? That's Steve Hoffman's job. That's his crew's job. I understand the pressures and I respect that.And I think that the way they went about it this year was short-sighted because what it does is it undervalues everybody who isn't in the boardroom, making decisions with them. I think what we have to understand that when we build software, Metcalfe's law applies to developer tools just as much as any other network here. And so, the people who are stakeholders, who are participants, who are constituents of your community, are load-bearing members of the value chain that you are putting together, and so when you just cut them out, you might be nicking an artery that bleeds out very, very, very slowly. And the sentiment that you just expressed here about how your experience of Reddit was soured, I mean you're the enthusiast type, right? Like, who wants to sign up for the drama of flame wars and moderation except if you really just love it?And so, what they were able to do was take people who, for years, absolutely loved it, and just drain away their love and enthusiasm for it. And the thing is, over time, that harms the long-term value that you are trying to actually protect. When we live in a world where computers can do all of this stuff infinitely, when they will provide us with extraordinary scale, when information can be copied and distributed at near-zero marginal cost, what we're doing is setting up chains of incentives to get people to do stuff, essentially, for free. You were unpaid labor doing that moderation, and the reason that you did it for free was because it was fun, was because it spoke to something inside of you that really mattered, and you wanted to provide for a community of other people who also cared about these topics. And that fun was taken away from you. So, there's a bunch of this stuff that doesn't fit into a spreadsheet, and if we make decisions exclusively on what fits into a spreadsheet, we're going to turn around someday and find that we have cut off some of the most valuable parts of what makes this industry great.Corey: I agree. I feel like companies have a—they launch, and they want the benefits of having an open-source community, but as they grow and get to a point of success and becoming self-sustaining, it's harder to see those benefits because at that point, it just feels like it's all downside: you are basically giving what you built away to your direct competitors, you are seeing significant value scattered throughout the ecosystem that you are capturing a very small portion of, and it becomes frustrating—especially in historical environments—where you have the sense of—back when you built the company years ago, it's well, obviously we'd be the best place to host and run this because no one's going to run this as well as the people who built it. And then cloud companies, with their operational excellence, come in and put the lie to that, in many cases [laugh]. It's like, oh dear. Not like that.And I understand, truly, the frustration and the pain and the fear that drives companies in that position. And I don't have a better answer, which is my big problem because I'm just sitting here saying, “You're doing it wrong. Don't do it like that.” “Okay, well, what should they do instead?” “No, I just want to be angry. I'm not here to offer solutions.” And I feel for them. I do. I have a lot of empathy for everyone involved in this conversation. It just sucks, but we need a better outcome than the current state, or we're going to not see the same open innovation. Even these days, when I build things, by default, I don't build in the open, not because I'm worried about competitive threats, but because I don't want to deal with people complaining to me about things that I've built and don't want to think about this week.Danilo: I think that we're living through the hangover of—I mean, if you looked at the crypto craze as an example of this hangover, right—here we were with the sky the limit. We can sell monkey pictures for extraordinary amounts of money and there's nothing behind it. We went from euphoria to fear in the space of a handful of quarters. And so, that has put all of us, even the most optimistic, in a place where we feel our backs are against the walls. But I think the responsibility we have is, again, computing fundamentally changes the economics of so many categories of labor, and it changes the economics of information generally.And so, we can do a bunch of stuff that doesn't cost that much over the long-term, relative to the value it creates. But it only works if we have a really clear thesis of the value we're creating. If we don't value the contributions of a community, if we don't value the emergent outcomes that arise from building something that's very expressive, that then lets outsiders show up and do things that we never predicted, if we're not building strategies that look at this value as something that is precious instead of something to be cut off and captured, then I think that we just continue to spiral down the drain of paranoia, and greed, and fear instead of doing things that actually create long-term sustainable growth for our business.Corey: I really wish that there were easier, direct paths. Like on some level, too, it's—I feel like this is part of the problem, that every company views going public as its ultimate goal.Danilo: Yeah.Corey: At least that's what it feels like. Like The Duckbill Group. If we ever go public, my God, I will have been so far gone from this company long before then, just because at that point, you have given control over to people who are not aligned, in many cases, with the values that you founded the company with. Like, one of the things I love about being a small business is that I don't need to necessarily think the next quarter's earnings. I can think longer-term. “Okay, in two or three years, what do I want to be doing?” Or five or ten. I'm not forced into this narrow, short-sighted treadmill where I have to continually show infinite growth in all areas at all times. That doesn't sound healthy.Danilo: I agree, and I think that this is a place where I can give you a lot of hope because I look at a handful of economic tailwinds that are really going to make it possible to build businesses in a different way than was practical before. If we look at the last cycle, one of the absolute game changers was open-source. So, you showed up and there was already a web server written for you, and there was already a database written for you, and so you would just pull these things off the shelf instead of having to hire a team that would build your web server from scratch, that would build your database from scratch. And so, that changed the economics of how companies could be made, and that created an entire cycle of new technology growth.And if we look for an analogy of that kind of labor savings for the next technology cycle, we're going to see things like cloud-based serverless services, right? So like, now you don't need to even administer a Linux server. You don't need to know how the server works under the hood. You pay one company for an API that gives you a database, and they manage the stuff. So, I'm thinking of companies like Neon, or PlanetScale, right? You give them cash, they give you a database, they worry about it, they do all of the on-call stuff, you don't have to think about. So, this makes it even cheaper to build things of higher complexity because you are outsourcing much of the management of that complexity to other firms. And I think that that pattern is going to change the overall costs of starting and scaling and maintaining any sort of web-based product. And so, that's number one.And then number two, is that when we look at stuff like large language models, the stuff that you can do with ChatGPT in terms of figuring out how to solve a broad array of problems that maybe you don't have a lot of domain expertise in, I think that means that we're going to see smaller teams get even further than we expect. And so, the net result of these trends is going to be, you don't need to take vast amounts of venture funding in order to get to a company that serves a large number of people at a meaningful scale, with meaningful returns for the principles involved, and then they don't have to go all the way down to the IPO route. They don't have to figure out some sort of mega-scale unicorn exit; they can just build companies that work, that solve customer problems, keep it close, and then you don't have the totalizing endless need for growth. I think we're going to see a lot more of that this cycle.Corey: I sure hope you're right. I think that there's been a clear trend toward panic, or at least if not panic, then at least looking at current conditions and assuming that they'll persist forever. We just saw ten years of an unprecedented bull run, where people tended to assume that interest rates would be forever low, growth was always going to be double-digit at least, and there was no need to think about anything that would ever argue against those things. For the first few years of my consulting company, it was a devil of a problem trying to convince people to care about their AWS bills because frankly, when money is free, there is no reason for someone to. They are being irrational if they do. Now, of course, that's a very different story, but at the time, I felt for a while like I was the one who was nuts.Danilo: So, the interest rate conditions are always going to make people behave a certain way. That's why they exist, right? We have monetary policy designed to influence business behavior. And if we look at that zoom, then we say, “All right, look, this stuff is all cyclical. We know there's going to be good times, we know there's going to be lean times, but at the end of the day, we care about building stuff.” Right?I don't spend a lot of time with the sort of venture capitalist set who's really obsessed with building, but I really love building. I just, I can't stop building things. It is what I was put on this planet to do, and I think that there are so many people who feel exactly the same way. And so, regardless of the larger interest-rate phenomenon, we have to find a path where we can just build the stuff that we need to build. Build it for our reasons, for the right reasons, not because we just want to cash out. Although, you know, getting paid is great. I don't begrudge anyone that.Corey: You can't eat aspirations, as it turns out.Danilo: That's right, right? We've got to worry about the economics, and that's reasonable. But at the end of the day, making things happen through technology is its own mission and its own reward, regardless of what some sort of venture fund needs to make return happen. So, I think that we are going to get past this moment of slump and return to the fundamentals of we need to build technology because building technology makes us feel good and creates impact in the world that we absolutely need. And those are the fundamentals of this business.Corey: I agree with you wholeheartedly. I think that I've been around too many cycles—this is a polite way of saying I'm old—and you learn when that happens that everything that feels so immediate and urgent in the moment, in the broad sweep of things, so rarely is. Not everything can be life or death because you'll die lots of times.Danilo: Yeah.Corey: I really want to thank you for taking the time to speak with me. If people want to learn more, where's the best place for them to find you?Danilo: If you want to engage me for my thinking and strategy around humanist technology tools growth, you should find me at antigravitydx.com. And if you want to read more about what I think about, I maintain a blog at redeem-tomorrow.com, and you can learn all about my thinking about the last cycle, and the coming one as well.Corey: And I will absolutely include a link to that in the [show notes 00:31:52]. Thank you so much for taking the time to speak with me. I appreciate it.Danilo: It's a pleasure, Corey. Thank you for having me. Really great to chat.Corey: Danilo Campos, proprietor at Antigravity DX. I'm Cloud Economist Corey Quinn, and this is Screaming in the Cloud. If you've enjoyed this podcast, please leave a five-star review on your podcast platform of choice, whereas if you've hated this podcast, please leave a five-star review on your podcast platform of choice, along with an angry, insulting comment taking care within that comment to link to a particular section of the FutureAdvisor code repo.Corey: If your AWS bill keeps rising and your blood pressure is doing the same, then you need The Duckbill Group. We help companies fix their AWS bill by making it smaller and less horrifying. The Duckbill Group works for you, not AWS. We tailor recommendations to your business, and we get to the point. Visit duckbillgroup.com to get started.

Cashflow Ninja
799: Steve Hoffman: How To Invest In AI

Cashflow Ninja

Play Episode Listen Later Oct 9, 2023 49:43


My guest in this episode is Steve Hoffman aka Captain Hoff. Steve is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (published by Hachette), “Surviving a Startup” (published by HarperCollins), and “The Five Forces” (published by BenBella). In Silicon Valley, Hoffman founded several startups, in the areas of games and entertainment, and worked as Mobile Studio Head for Infospace, with such hit mobile games as Tetris, Wheel of Fortune, Tomb Raider, Thief, Hitman, Skee-Ball, and X-Files. Hoffman went on to launch Founders Space, with the mission to educate and accelerate entrepreneurs. Founders Space has become one of the top startup hubs in the world. Hoffman has trained hundreds of startup founders and corporate executives in the art of innovation and provided consulting to many of the world's largest corporations, including Qualcomm, Huawei, Bosch, Intel, Disney, Warner Brothers, NBC, Gulf Oil, Siemens, and Viacom. Interview Links: Founders space https://www.foundersspace.com/ Resources: The 21 Best Cashflow Niches™: www.cashflowninja.com/21niches Subscribe To The Best Cashflow Niches™ Newsletter: www.cashflowninja.com/bestniches Join My Inner Circle & Mastermind Cashflow Nirvana www.cashflowninja.com/nirvana Connect With Us: Website: http://cashflowninja.com Podcast: http://resetinvestingsecrets.com Podcast: http://cashflowinvestingsecrets.com Substack: https://mclaubscher.substack.com/ Amazon Audible: https://a.co/d/1xfM1Vx Amazon Audible: https://a.co/d/aGzudX0 Facebook: https://www.facebook.com/cashflowninja/ Twitter: https://twitter.com/mclaubscher Instagram: https://www.instagram.com/thecashflowninja/ Linkedin: https://www.linkedin.com/in/mclaubscher/ Gab: https://gab.com/cashflowninja Gettr: https://gettr.com/user/mclaubscher Minds: https://www.minds.com/cashflowninja Youtube: http://www.youtube.com/c/Cashflowninja Bitchute: https://www.bitchute.com/channel/cashflowninja/ Rumble: https://rumble.com/c/c-329875 Odysee: https://odysee.com/@Cashflowninja:9 Gab Tv: https://tv.gab.com/channel/cashflowninja Brighteon: https://www.brighteon.com/channels/cashflowninja

There’s No Business Like...
Ep. 51: Live From Our Booth at MAX Part 1

There’s No Business Like...

Play Episode Listen Later Oct 4, 2023 90:05


Ep. 51: Live From Our Booth at MAX Part 1 How do celebrate a successful first time exhibiting? With a jam-packed episode of mini-interviews! The team spent three days in the Exhibit Hall at the Midwest Arts Expo, and while we weren't talking to agents in their booths, we were talking to people in ours! This episode features 21 interviews! Included in this episode: Lindsay Bauer, Martha Boehm, Jorge Casco, Lisa Conlon, Tiana Conway, Margot Day, Etienne Gara, Victor Haskins, Ally Hayes-Hamblin, Steve Hoffman, Jeff Laramie, Chad Lindsay, Michela Musolino, Rocky Peter, Jessica Rosenblatt, Jennifer Ross, Bianca Saltaformaggio, Kevin Spencer, Steve Thithavong, Rory Trainor, Chris Vallillo   Follow us on social media and let us know your thoughts and questions - https://linktr.ee/nobusinesslikepod Our theme song is composed by Vic Davi.

Eventual Millionaire
Selects Edition: How to Become Your Own Startup Superhero (even if you change industries!) with Steve Hoffman

Eventual Millionaire

Play Episode Listen Later Sep 11, 2023 40:36


Episode Highlights: Captain Hoff's career journey (Why he decided to change his career so much), How to get investors for your business, Why do early adopters of new technology fail in their venture, How to get your customer's feedback to create more value for them, What is creative process (And where does it comes in the feedback loop)... The post Selects Edition: How to Become Your Own Startup Superhero (even if you change industries!) with Steve Hoffman appeared first on Eventual Millionaire.

Bullpen Science
235: Guest Dr. Steve Hoffman

Bullpen Science

Play Episode Listen Later May 26, 2023 16:54


The Ramblings
Surviving a Startup: Steve Hoffman's Secrets to Success

The Ramblings

Play Episode Listen Later May 25, 2023 47:57


In this episode of The Ramblings, host Angelo Roberts interviews Steve Hoffman, the chairman, and CEO of Founders Space, a global startup incubator and accelerator. Hoffman shares his experience in startups and entrepreneurship, having done three venture-funded startups in Silicon Valley, two bootstrap startups, and founded Founders Space. He also discusses the three books he's published, focusing on the big dream, surviving a startup, and emerging technologies. Hoffman emphasizes the importance of being creative and passionate in entrepreneurship, and shares his own journey from coding games in high school to working in Hollywood, to developing games in Japan for Sega. To learn more about Off/Source or get your own VA, visit the links below! Click Here to Visit Offsource.tech Click Here to Follow Angelo Roberts To Check out Steve Hoffman and Founderspace: Founderspace.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/theramblings/message

Thinking Like a Bank
Episode 96: How to Get Venture Capital Funding with Steve Hoffman

Thinking Like a Bank

Play Episode Listen Later Apr 12, 2023 26:32


​Steve Hoffman is the CEO of Founders Space, one of the world's leading startup accelerators. He's also a venture investor, serial entrepreneur, and author of several award-winning books: These include, Make Elephants Fly”, “Surviving a Startup”  and "The Five Forces”. Founders Space is a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries. Forbes and Entrepreneur Magazines ranked Founders Space as the #1 incubator for overseas startups

The Inspiration Place
251: AI & Art: The Future of Creativity? with Steve Hoffman

The Inspiration Place

Play Episode Listen Later Mar 28, 2023 32:44


If you've been anywhere on the internet in the past months, you probably noticed the rise in discussions about AI. Whether it's the AI pictures everyone's posted on their Instagram or the increase in the buzz about Chat GPT, AI isn't a topic you can miss. But with the rise of AI comes the rise of concern over the impact it could have for artists and creatives. To talk more about creativity and art, Steve Hoffman is joining us today.  Steve is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books, including Make Elephants Fly, Surviving a Startup, and The Five Forces.  “Art without opinions is just a pretty picture.” - Steve Hoffman  Steve is confident that AI won't replace artists and creatives. And all those pretty pictures you see? They're just pretty pictures. They aren't art. AI is limited.  But what are the limitations of AI? And what sets these “pretty pictures” apart from art? Steve discusses more of these topics:  AI can't have opinions, and all art has to come from opinions that allow it to impact people.  All AI is biased according to the data it's been fed, and these limits may not be true for the artist.  Eventually, if you use AI enough times, everything it creates starts to look and sound the same, and that unique creativity is not something AI will be capable of having.  And Steve's advice to artists? Don't dismiss AI. It's a tool you can utilize to create art you haven't been able to create before.  Connect with Steve Hoffman:  Website  Instagram  LinkedIn  YouTube  Twitter  For full show notes, go to schulmanart.com/251 ++++++++++++++++++++

MONEY 911
Why do some startups break out, while others break up? With Steve Hoffman and Kris Miller

MONEY 911

Play Episode Listen Later Mar 8, 2023 31:10


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Rochester Business Connections
FMF #24: Steve Hoffman || Step Up Your Game: How To Raise Venture Capital and Crush Your Goals

Rochester Business Connections

Play Episode Listen Later Mar 3, 2023 17:18


Fifteen Minute Friday episode 24 with Steve Hoffman. - It's crucial for business people to identify when a client is not serious about buying to save time and resources. In the venture capital raising process, it's equally important to determine if the investor is the right person with the necessary information to make a decision. Investors who are unsure about investing may keep you on hold, but figuring out if they are a good fit early on saves valuable time and energy. In sales, the likelihood of closing a deal decreases with each meeting after the third. Steve Hoffman, CEO of Founders Space and author of several books, shares the valuable lesson every sales professional should learn to determine if an investor is a good fit and achieve their goal in sales meetings. the first time saves you the time and mental energy of pursuing investors who are not serious. Join the conversation with your host Ben Albert as he interviews Steve Hoffman, the CEO of Founders Space and author of Surviving a Startup, Make Elephants Fly & The Five Forces That Change Everything. Steve discusses the most valuable lesson any professional should learn and how to determine if an investor is a good fit for you. - Quote Of The Day: “If you kiss the same frog three times and it doesn't turn into your prince charming, it's just a frog.” ~Steve Hoffman - Timestamp: [00:48] A quick bio of our guest; Steve Hoffman [01:37] Today's focus; Raising venture capital [02:35] Quote of the day: “If you kiss the same frog three times and it doesn't turn into your prince charming, it's just a frog.” ~Steve Hoffman [03:00] Steve's personal story [04:10] The most valuable lesson any professional should learn [05:44] What should be your goal in the first sales meeting? [06:27] What to do in the second sales meeting [08:35] The third sales meeting [10:18] How to connect with Steve Hoffman;https://www.foundersspace.com/ [10:41] Recommended reading-Surviving a Startup: https://bit.ly/3DQNAV5 [11:23] How to determine if an investor is a good fit for you [13:45] Understanding the psychology of an investor [15:00] Integration assignment [16:00] Quick question to ask a prospective investor/customer before meeting them - Key Takeaways: - When you meet an investor, the most important thing is to find out everything they need to know to make a decision and whether they are the right person to make that decision. [05:00] - If you can figure out an investor is not fit in the first meeting, you have saved yourself a ton of time and a ton of mental energy trying to pursue an investor who is not serious. [05:58] - In venture capital, the chance of closing a deal on the first meeting is very small. But on the second meeting, there is a decent chance of closing a deal if, between the first meeting and the second meeting, you get them everything they need to make a decision. [06:27] - Every meeting you take after the third meeting, the chance of closing the deal starts to decline. [09:19] - When you are doing all the talking, you are not gathering the information you need to make an intelligent decision. Remember, the investor is judging you, and you must also be judging the investor. [11:44] Integration Assignment: Screen out customers and screen out investors. - People Mentioned and Other Resources: Surviving a Startup: Practical Strategies for Starting a Business, Overcoming Obstacles, and Coming Out on Top: https://bit.ly/3DQNAV5 Make Elephants Fly: The Process of Radical Innovation: https://bit.ly/3HNwIj9 The Five Forces That Change Everything: How Technology is Shaping Our Future:https://bit.ly/3Xh6hIr - Keep In Touch with Steve Hoffman: Website: https://www.foundersspace.com/ LinkedIn: https://www.linkedin.com/in/foundersspace/ Instagram: https://www.instagram.com/foundersspace/ Facebook: https://web.facebook.com/groups/foundersspace/ Twitter: https://twitter.com/foundersspace -– FMF is made possible by www://balbertmarketing.com/

Strategic Momentum
Ep. 125 - The 5 Forces That Change Everything - with Steve Hoffman

Strategic Momentum

Play Episode Listen Later Feb 14, 2023 58:25


Steve Hoffman, AKA Captain Hoff, takes us on a voyage to better understand the radical innovation and transformation that new technologies are likely to cause during many of our lifetimes. He is the CEO of Founders Space, one of the world's leading incubators and accelerators, and the author of “The Five Forces that Change Everything: How Technology is Changing Our Future.”Learn more and find the complete show notes at https://www.conniewsteele.com/podcastResources:Learn more about The Five Forces: https://www.foundersspace.com/five-forces/LinkedIn: https://www.linkedin.com/in/foundersspace/Twitter: https://twitter.com/foundersspace

Cashflow Ninja
762: Steve Hoffman: What You Need To Know About AI & ChatGPT

Cashflow Ninja

Play Episode Listen Later Jan 23, 2023 50:52


My guest in this episode is Steve Hoffman aka Captain Hoff. Steve is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (published by Hachette), “Surviving a Startup” (published by HarperCollins), and “The Five Forces” (published by BenBella). In Silicon Valley, Hoffman founded several startups, in the areas of games and entertainment, and worked as Mobile Studio Head for Infospace, with such hit mobile games as Tetris, Wheel of Fortune, Tomb Raider, Thief, Hitman, Skee-Ball, and X-Files. Hoffman went on to launch Founders Space, with the mission to educate and accelerate entrepreneurs. Founders Space has become one of the top startup hubs in the world. Hoffman has trained hundreds of startup founders and corporate executives in the art of innovation and provided consulting to many of the world's largest corporations, including Qualcomm, Huawei, Bosch, Intel, Disney, Warner Brothers, NBC, Gulf Oil, Siemens, and Viacom. Interview Links: Founders space https://www.foundersspace.com/ Grab My Book: The 21 Best Cashflow Niches™: www.cashflowninja.com/21niches Join My Inner Circle & Mastermind Cashflow Nirvana www.cashflowninja.com/nirvana Episode Sponsors: Producers Wealth: Create Your Own Banking System In 30 Days Or Less www.producerswealth.com The Real Asset Investor: Build Wealth With Higher Yield Cash Flow www.therealassetinvestor.com Penumbra Solutions: Buy Your Equity Like Institutions With Life Settlements www.thepenumbraplan.com  - password “penumbra” Lavish Keys: Your Turnkey Solution For Luxury Short Term Rentals www.lavishkeys.com Connect With Us: Website: http://cashflowninja.com Podcast: http://cashflowinvestingsecrets.com Facebook: https://www.facebook.com/cashflowninja/ Twitter: https://twitter.com/mclaubscher Instagram: https://www.instagram.com/thecashflowninja/ Pinterest: https://www.pinterest.com/mclaubscher/cashflow-ninja/ Linkedin: https://www.linkedin.com/in/mclaubscher/ Youtube: http://www.youtube.com/c/Cashflowninja Bitchute: https://www.bitchute.com/channel/cashflowninja/ Rumble: https://rumble.com/c/c-329875 Odysee: https://odysee.com/@Cashflowninja:9 Gab Tv: https://tv.gab.com/channel/cashflowninja Brighteon: https://www.brighteon.com/channels/cashflowninja Parler: https://parler.com/profile/cashflowninja/ Gettr: https://gettr.com/user/mclaubscher Gab: https://gab.com/cashflowninja Minds: https://www.minds.com/cashflowninja Biggerpockets: https://www.biggerpockets.com/users/mclaubscher Medium: https://medium.com/@mclaubscher Substack: https://mclaubscher.substack.com/

Get Rich Education
427: Future of Real Estate, 2 of 2: The Metaverse

Get Rich Education

Play Episode Listen Later Dec 12, 2022 40:38


Metaverse real estate is virtual. Can you make money with it? First, I discuss updates to 3-D printed homes and Boxabl homes. Next, our guest, Steve Hoffman, describes that metaverse is a virtual space where you can interact with virtual objects. There is no single metaverse. There are apps in the metaverse, like Second Life and Decentraland. Learn what makes a piece of metaverse real estate valuable or worthless. You often buy NFTs on the blockchain. With Upland, you can buy NFTs of real properties, like the Statue Of Liberty or Dodger Stadium. Our guest feels that metaverse real estate investing is highly speculative. It is risky and often akin to gambling. Metaverse economies are subject to monetary inflation. Does metaverse RE have any value? Steve runs the global innovation hub, Founders Space. Resources mentioned: Show Notes: www.GetRichEducation.com/427 Learn more about Steve Hoffman: FoundersSpace.com A current popular metaverse app: https://decentraland.org Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com JWB's available Florida income property: www.jwbrealestate.com/gre or (904) 677-6777 To learn more about eQRPs: text “GRE” to 307-213-3475 or: eQRP.com Analyze your RE portfolio at (use code “GRE” for 10% off): MyPropertyStats.com  Memphis property that cash flows from Day 1: www.MidSouthHomeBuyers.com I'd be grateful if you search “how to leave an Apple Podcasts review” and do this for the show. Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free—text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Top Properties & Providers: GREmarketplace.com Follow us on Instagram: @getricheducation Keith's personal Instagram: @keithweinhold  

It's a Good Start Podcast
Automation, Ecosystems, & Hypergrowth: One Little Idea At A Time

It's a Good Start Podcast

Play Episode Listen Later Nov 15, 2022 34:08


When Captain Hoff (Steve Hoffman) tries to help startups scale their businesses, he discovers a unique pain point that people have and creates a solution for it. How can you take your service and make it a product that you can scale?"The founders of YouTube, when they started, they did not think of the big idea. They did not think, we're going to build the largest video broadcast network in the world. We're going to change how the Internet works and people consume content. They did not think that..."Steve Hoffman is the author of Make Elephants Fly and the founder of Founders Space, a global startup incubator and accelerator. He has over 25 years of experience as an entrepreneur and has helped hundreds of startups around the world grow and scale their businesses.This is Steve Hoffman's story...I'm Steve Hoffman, and I'm the author of Make Elephants Fly. I'm also the founder of Founders Space, a global startup incubator and accelerator. I've been an entrepreneur for over 25 years, and I've learned a lot about what it takes to grow a business. One of the most important things I've learned is that successful startups don't just sell a product once to customers. Instead, they use a recurring revenue model to keep customers locked into their business. This allows them to grow without being limited by the number of people they can hire. I've also learned that it's often more effective to start small and solve specific problems that you notice in your customers' process. This was the case for YouTube, which started as a video datingIn this episode, you will learn the following:1. How do successful startups achieve rapid revenue growth?2. What is the difference between productization and standardization?3. How can thinking small lead to big innovation?Resources:Steve's websiteMake Elephants FlySurviving a StartupThe Five Forces That Change EverythingConnect with Mike & Kevin:Mike's LinkedInMike's WebsiteKevin's LinkedInKevin's Website

Human Capital Innovations (HCI) Podcast
S39E23 - The Secret Model for Exponential Growth - Build Innovation Teams, with Steve Hoffman

Human Capital Innovations (HCI) Podcast

Play Episode Listen Later Sep 9, 2022 39:18


In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Steve Hoffman about the secret model for exponential growth - build innovations teams. Steve Hoffman (https://www.linkedin.com/in/foundersspace/) is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (Hachette), “Surviving a Startup” (HarperCollins), and “The Five Forces” (BenBella). Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out BELAY here. Check out Backblaze at www.backblaze.com/hci. Head over to setapp.com/podcast to listen to Ahead of Its Time. Check out BetterHelp.com/HCI to explore plans and options! Go to cardiotabs.com/innovations and use code innovations to get a free Mental Health Pack featuring Cardiotabs Omega-3 Lemon Minis and Curcumin when you sign up for a subscription. Check out Zapier.com/HCI to explore their business automations! Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices