Podcasts about luxury brands

What happens when a pediatric nurse turned wedding planner discovers her ultimate calling in champagne? Join our conversation with Samantha Danielle, founder of LoveLuvv a sparkling wine brand. Get ready for an inspiring conversation about career pivots, entrepreneurial tenacity, and building a purpose-driven luxury brand.  Samantha shares her remarkable journey from nursing to wedding planning to creating a social impact champagne brand that donates 10% of proceeds to domestic violence causes, proving that when vision meets determination, extraordinary things happen. Chapters 00:00 - The Journey of Samantha Danielle 23:25 - Building a Social Impact Brand 20:11 - Navigating the Champagne Industry 25:28 - Sales and Marketing: A Dual Approach 27:11 - Translating Skills: From Nursing to Business 29:15 - Creativity in Branding: Telling Love Stories 32:42 - Future Plans: Education and Non-Alcoholic Options 35:41 - Advice for Aspiring Entrepreneurs: Lessons Learned 41:27 - Living Life: Balancing Work and Leisure Connect with Samantha https://www.instagram.com/loveluvv_sparkling/ LoveLuvv Experience Samantha Danielle  Connect with Martine Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack Production Credits This episode was produced by Martine Severin and edited by Santiago Cardona.  

Here's the thing: no matter what your catalyst is, whether it's a layoff or you quit and pivoted, you'll always end up where you need to be. Take our guest, Lucia, for example. She was laid off during the pandemic, and soon after, she realized her dream wasn't to be an art director for Amazon. That company, by the way, laid off her entire team as soon as things got rough. Now that she had the freedom to take a breath and think about what she actually wanted to do, Lucia knew she wanted to work for herself and be an illustrator. Now, she's a successful working artist who has partnered with some of the biggest brands in the world.    Lucia Diaz is a published illustrator and co-author of Viva Latina, created in collaboration with Sandra Velasquez, the visionary CEO of Nopalera. As a sought-after public speaker, she has delivered impactful talks for prestigious brands, including American Express, Target, WBENC, We All Grow Latina, and Latinas in Tech. In her work as an illustrator, she has partnered with iconic global brands such as DIOR, Tiffany & Co., CHANEL, Giorgio Armani, SAKS, DVF, and Carolina Herrera, elevating events through live sketching and art that captures the essence of culture and elegance. Lucia Diaz's passion for illustration stems from a deep desire to ensure Latinas see themselves authentically represented.    Growing up, the only Latina she encountered in history books was Supreme Court Justice Sonia Sotomayor. This lack of visibility inspired her to take action. Studies indicate that Latinas constitute only 3-5% of the figures featured in U.S. history textbooks—a statistic that does not reflect their profound contributions to America's legacy. Through her art and storytelling, she illuminates the power of representation. Whether creating inspiring illustrations or leading dynamic workshops, her mission is to celebrate Latinas, amplify their voices, and ensure young girls—like her goddaughter—see themselves in stories of wisdom, strength, and achievement.   In this week's episode, she shares her story of how she went from being a child of a low-income family to working with luxury brands and having an extremely coveted mentor. She went from being laid off to creating a successful business that works with some of the biggest brands in the world. She now shares her story and encourages other artists to start working for themselves rather than relying on corporate entities that don't care about them. Listen to Lucia's episode for incredible entrepreneurial tips, real-life experiences, and heartfelt connections now.    Follow Lucia on: Instagram: @holaluciadiaz LinkedIn: Lucia Diaz LLC Book Link + Subscribe: https://fearlessyaya.com/subscribe/ Check out Lucia's services here: https://byluciadiaz.com/services    Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn Website: http://www.theerikacruz.com How to work with Erika: Join the waitlist for the Courage Driven Latina program here. Join the waitlist for the Magnetic Mastermind here.   Podcast production for this episode was provided by CCST.

Apply to work with me: https://www.michaelxcampion.com/Founded in 2015 by Bastien Le Coz and Gabriella Zavatti, Palatino Hospitality is a global leader in luxury hospitality, serving some of the world's finest hotels — from Four Seasons, to One & Only, to Bulgari.But this episode isn't just about building Palatino Hospitality and their recent merger with La Bottega. It's about what happens when your life partner also becomes your co-founder.When every creative idea, late-night pitch deck, and long-haul flight is shared with the same person you're raising a family with.From the outside, Bastien Le Coz and Gabriella Zavatti might look like just another power couple.But once you sit with them — as I did for this episode — you'll hear the story behind the brand.We go deep into:- What it takes to scale without losing your relationship- The secret power of co-preneurship (and where it can break you)- Why creativity is the ultimate business strategy- How to sell without selling — by staying radically authentic- The quiet rituals that build lasting hospitality brandsThis one's for anyone building something — a brand, a business, or a life — and wondering if it's possible to do it all without burning out or selling out.I hope this conversation moves you as much as it moved me.And if it did, leave a comment below and let us know what resonated.Connect with me: https://www.linkedin.com/in/michaelxcampion/Connect with Gabriella on IG: @gabriellazavConnect with Bastien on IG: @BastienlecozFollow Palatino on IG: @palatinohospitalityWebsite: https://www.palatinogroup.com/ Palatino in the news: Merger with La Bottegahttps://www.unstageetapres.fr/(00:00) Preview and Intro(03:20) Blending Family, Work, and Travel  (07:05) The Importance of Presence in Work and Life  (10:02) Helping Clients (and Themselves) Disconnect  (13:08) Complementary Strengths & Co-Leadership  (16:23) Scaling the Business Without Losing the Soul  (22:13) Creativity as a Strategic Advantage  (26:23) Launching Before You're Ready  (30:21) The Sustainability Pivot & Market Timing  (33:49) Turning Clients Into Catalysts for Growth  (36:35) Learning from Failure Without Worshipping It  (39:36) What's Next for Palatino(40:03) Designing Travel for Transformation  (46:00) Storytelling, Rituals, and the Future of Luxury Hospitality  (49:50) Personalization vs. Standardization in Guest Experience  (52:31) Living the Brand: Family, Travel, and Hospitality  (56:31) Leadership Principles: Empathy, Kindness, and Excellence  (01:02:21) Building a Purpose-Driven Business  (01:08:23) Lessons from Family, Mentors, and the Next Generation(01:07:00) The 5:1 Rule: Building a Culture of Positive Feedback  (01:08:23) Top Business Lessons from Experience  (01:10:03) Wisdom from Family: Gratitude and Quiet Strength  (01:13:55) Teaching Courage and Creativity to the Next Generation  (01:17:00) Final Reflections: Empathy, Mentorship & Social Impact

Johanna Preston is the co-founder and co-designer at Preston Zly, creators of beautiful, unique, and powerful footwear for women who embody these same qualities. They sell via their Shopify store and physical showroom. Founded over 20 years ago they now do around $350,000 a year. Hit PLAY to hear: How Johanna's shift from retail to eCommerce skyrocketed her sales

Welcome to the DMF. I'm Justin Younts. In this episode, I have the pleasure of speaking with Christian Schuh, a talented filmmaker who shares his journey and insights into the world of filmmaking. From his unique background of living in both Germany and Malaysia to his experiences working with high-profile clients, Christian's story is both inspiring and informative. He discusses the importance of storytelling in film, the challenges of working in different cultures, and the lessons he's learned along the way. Christian emphasizes the significance of being organized and prepared on set, as well as the value of collaboration with actors and crew members. He also shares his thoughts on the current state of the film industry and the impact of technology on filmmaking. Whether you're an aspiring filmmaker or simply interested in the art of storytelling, this conversation is packed with valuable insights and practical tips. Join us as we dive into the fascinating world of filmmaking with Christian Schuh. Don't forget to like, share, and subscribe for more engaging content!00:00:00 - Introduction00:00:11 - Guest Introduction00:00:52 - Christian Schuh's Background00:02:05 - Christian's Life in Malaysia00:03:06 - Cultural Differences00:06:01 - Christian's Early Interest in Film00:08:49 - Christian's Career Transition00:10:02 - Initial Investments in Filmmaking00:10:56 - Regrets and Learning Experiences00:13:48 - Applying Previous Experience to Filmmaking00:15:07 - Christian's Approach to Filmmaking00:15:50 - Christian's Sales and Client Acquisition00:18:08 - Learning Through YouTube00:22:35 - Christian's Approach to Brand Storytelling00:24:55 - Christian's Work with Hi-Fi and High-End Industry00:26:47 - Example of Product Introduction - Marantz00:30:43 - Discussion on Luxury Brands and their Target Audience00:31:07 - Christian's Approach to Luxury Brand Storytelling00:37:51 - Discussion on Apple's Ecosystem and Workflow00:38:49 - Christian's All-in-One Solution Approach00:41:42 - Importance of Teamwork and Avoiding Hierarchies in Filmmaking00:46:07 - Film School vs Real World Experience00:47:57 - The Importance of Hands-On Experience00:47:57 - Christian's Directing Approach00:48:50 - The Reality of Filmmaking and Work Ethic00:56:36 - The Role of a Director in Editing01:02:02 - Working with Actors01:13:26 - Influence of Other Filmmakers01:17:44 - Discussion on Interstellar and Christopher Nolan's Filmmaking01:21:07 - Discussion on Westworld01:23:09 - Discussion on Other Notable Films and Directors01:24:28 - Discussion on Coen Brothers' Films01:29:00 - Importance of Storytelling in Short Films01:29:47 - Christian's Daily Routine01:33:11 - Importance of Discipline and Adapting to Lifestyle01:33:39 - Travel and Adjusting to Different Time Zones01:34:40 - Family Dynamics in Asia vs the West01:35:09 - Value of Family and Community in Asia01:38:32 - Meditation Practices and Benefits01:44:59 - Physical Fitness Routine01:46:37 - Current Reading Material01:48:45 - Discussion on Joe Dispenza and Positivity01:50:26 - Christian's Media Background and Avoidance of News01:52:54 - Christian's Music Preferences01:58:48 - Current TV Show - The Crown02:00:01 - Recent Movies Christian Enjoyed02:01:55 - Discussion on Coen Brothers' Films02:04:10 - Christian's Social Media Presence

Gugs Mhlungu profiles Academic and lecturer, Dr Lebogang Matholwane Mathole on her life story, her passion for economics and luxury brands business model and on her thoughts on an effective teaching style. Dr Lebogang Matholwane Mathole recently made history as the University of Johannesburg's first PhD graduate in Economics with a focus on Local Economic Development with her groundbreaking research that explored how South African luxury clothing brands can compete with international labels and boost local economies From her upbringing in a village to her current position as a lecturer at Tshwane University of Technology, Dr Mathole's journey shows what's possible with determination and support. WEEKEND BREAKFAST WITH GUGS MHLUNGU PODCAST BOILERPLATE 702 Weekend Breakfast with Gugs Mhlungu is broadcast on 702, a Johannesburg based talk radio station, on Saturdays and Sundays Gugs Mhlungu gets you ready for the weekend each Saturday and Sunday morning on 702. She is your weekend wake-up companion, with all you need to know for your weekend. The topics Gugs covers range from lifestyle, family, health, and fitness to books, motoring, cooking, culture, and what is happening on the weekend in 702land. Thank you for listening to a podcast from 702 Weekend Breakfast with Gugs Mhlungu. Listen live – 702 Weekend Breakfast with Gugs Mhlungu is broadcast on Saturday and Sunday between 06:00 and 10:00 (SA Time) on 702. There’s more from the show at https://www.primediaplus.com/702/702-weekend-breakfast-with-gugs-mhlungu/ Find all the catch-up podcasts here https://www.primediaplus.com/702/702-weekend-breakfast-with-gugs-mhlungu/audio-podcasts/the-best-of-702-weekend-breakfast/ Subscribe to the 702 daily and weekly newsletters https://www.primediaplus.com/competitions/newsletter-subscription/  Follow us on social media: 702 on Facebook: http://www.facebook.com/TalkRadio702   702 on TikTok: www.tiktok.com/@talkradio702  702 on Instagram: www.instagram.com/talkradio702  702 on X: www.x.com/Radio702  702 on YouTube: www.youtube.com/@radio702  See omnystudio.com/listener for privacy information.

In this episode of The extra-Ordinary Leader, I had the enormous pleasure of speaking with Helen Brocklebank, CEO of Walpole—the official body for British luxury. Helen works closely with over 250 of the UK's most iconic high-end brands, and in our conversation, she shares the leadership behaviours, values, and mindset that make these businesses so resilient and remarkable.We explored what we can all borrow from the luxury sector—whether we're running heritage businesses or leading fast-paced teams with no historical playbook. Helen spoke beautifully about creativity, long-term thinking, emotional intelligence, and the importance of knowing your own strengths. She also reminded me why storytelling, craftsmanship, and deep human connection remain at the heart of excellent leadership.You'll hear us reflect on everything from scented candles and bespoke tailoring to the power of fiction and the role of culture in the workplace. Whether you lead a team of two or two thousand, this episode is full of insights to help you lead with clarity, creativity and care.Inside This Episode:What working with 250 luxury CEOs has taught Helen about extra-Ordinary leadershipWhy understanding your own strengths is the foundation of influenceThe long-term mindset behind British luxury's £81 billion impactWhy fiction (yes, even Jilly Cooper!) can sharpen your leadership instinctsHow resilience, creativity, and curiosity define high-performance leadershipWhat leaders in fast fashion and retail can borrow from heritage brandsThe value of “dual thinking”: acting in the now while planning for the nextHow memory-making and sensory detail create unforgettable customer experiencesWhy culture-building and empowerment matter more than everMentions & Links:Walpole – https://www.thewalpole.co.ukLearn more about Attachment Theory – https://www.verywellmind.com/what-is-attachment-theory-2795337Black Box Thinking by Matthew Syed – https://www.amazon.co.uk/Black-Box-Thinking-Surprising-Success/dp/1473613779

luxury brands sometimes isn't luxury per say it solves a specific need. so there is a reason why there is a car vs a van vs a truck etc and each items you have a specific brand towards it

I couldn't help myself. I mean, how American can you be? In fact, I do what I can when travelling to absorb culture and not compare to the American lifestyle.  But I had to ask "Is the Chinese food in China the same as it is in the states?" The answer....listen to the podcast! I was completely taken by Emilie...She brings warmth to her perspective but at the same time, taking a firm position that is rooted in vast experience and educated conjecture. Emilie Steckenborn makes a living where most of us can only dream—at the intersection of wine, culture, and cutting-edge business in China's ever-evolving market. But don't let her youthful charm and “very strong Chinese accent” (as Paul jokes) fool you. Emilie is a polyglot insider who's spent over a decade breaking barriers in Shanghai, consulting for both airlines and luxury giants like LVMH, and unraveling the intricacies of food, wine, and social connection in the world's most populous country. You will come away from this episode with a front-row seat to Emilie's striking journey from Toronto to Asia's fine wine circles, and you'll learn how Western and Chinese culinary myths feed both perceptions and markets. She'll shed light on why most "Chinese food" in North America bears little resemblance to dishes in Beijing or Guangzhou, how social media platforms like Xiaohongshu change what's in your glass and on your plate, and why the Chinese DTC (direct-to-consumer) model leaves American wine buyers in the dust. You'll also get a candid look at the role of women in China's wine scene, why brand is king (or queen) from Yellowtail to Lafite, how fake wine scams erupt and vanish, and what it really takes to build—and protect—a luxury wine label in one of the world's most challenging markets. Emilie's passion for connection glues it all together, whether she's navigating bottles at 50-table banquets or forging authentic stories through her own "Bottled in China" podcast. Expect to leave with a new appreciation for the complexities of selling, sharing, and savoring wine across cultures—and the secrets behind the conversations that only a great glass can unlock.   ✅ Ever wondered how wine, culture, and business blend together in China's booming scene? ✅ Host Paul Kalemkiarian sits down with Emilie Steckenborn—wine industry leader, podcast host, and all-around trailblazer—for a globe-spanning conversation you won't forget. ✅ From myth-busting Chinese cuisine to insider stories on luxury wine brands, social media's impact, and the secret sauce behind wine's magic, Wine Talks uncorks big ideas and bigger stories. ✅ Discover why wine isn't just a drink, but a bridge for connection and innovation—and why the next “aha moment” in your own wine journey might be just one sip away. Listen now to Wine Talks with Paul K! #WineTalks #WinePodcast #EmilieSteckenborn #PaulKalemkiarian #WineBusiness #BottledInChina #WineCulture

Join the Luxury Style Mastery:  5 Days to Iconic here:  Register Welcome to Real Estate Icons, your go-to podcast for all things luxury real estate, hosted by the fabulous Afton Porter! Each week, Afton brings her expertise to the mic to help you shine in the world of high-end real estate. This episode is all about curating a professional wardrobe that reflects the confidence, class, and sophistication your luxury clients expect. Afton shares her insider tips on how to create a versatile, polished wardrobe without breaking the bank. From essential pieces to pro styling strategies, she'll help you elevate your personal brand while feeling confident and empowered. Whether you're showing multi-million dollar properties, attending client meetings, or networking at exclusive events, Afton's advice ensures you'll always look the part of a luxury real estate star. Stay Connected with Afton

How do luxury brands maximize experiences in sports events? I attended the 2025 Monte-Carlo Masters, which showed a strong presence of elite brands fighting for high-end customer engagement. Brands such as Rolex, Sergio Tacchini, and Replay can be found advertised almost everywhere at the famous tennis tournament. These brands use the values of this tennis … The post Luxury Brands Maximize Experiences in Sports Events appeared first on Marketing and Innovation.

Join the squad as we break down the real 1v1 GOAT debate: Pat Beverley vs. Brandon Jennings. Who's the ultimate one-on-one king?

Join the squad as we break down the real 1v1 GOAT debate: Pat Beverley vs. Brandon Jennings. Who's the ultimate one-on-one king?

Welcome to Episode 170 of the ByoPodcast Ingxoxo99-------------------------------------------------------------Host: Kbrizzy Cohost: Maforty / Ralph / Eric / NombekoVideo & Lighting : RalphContent Producer: Mgcini Sound: Ralph Post production: RalphVenue : Cotton Lounge ------------------------------------------------------------------------------------------------------Join our membership to support the channel :https://www.youtube.com/channel/UCrJFvubYBiqw7cPQ63wgbOw/join

What happens when Moroccan heritage meets Polish craftsmanship? In this video, I share the journey of building the first luxury brand born in Morocco and shaped by the hands of Polish artisans: MEQNES. From vision to creation, this is a story about art, identity, and elevating tradition into timeless luxury: https://meqnes.com❤️ SUPPORT OUR SHOW, BECOME A PATREON!

New release time! We are releasing the Power Hours Friday mornings going forward.The Investing Power Hour is live-streamed every Thursday on the Chit Chat Stocks Podcast YouTube channel at 5:00 PM EST. This week we discussed:(03:51) Netflix Earnings Report Analysis(13:33) Impact of Tariffs on Big Tech(18:10) TSMC's Growth and Market Position(25:23) Boeing's Challenges and American Express Performance(33:27) Economic Implications and Investor Awareness(36:32) Tariffs and Market Reactions(40:03) Luxury Brands and Economic Resilience(44:24) Interactive Brokers: A Compounder in Focus(52:41) ASML's Strategic Buybacks and Future Growth(57:18) OpenAI's Social Network: A New Frontier?*****************************************************JOIN OUR NEWSLETTER AND CHAT COMMUNITY: https://chitchatstocks.substack.com/ *********************************************************************Chit Chat Stocks is presented by Interactive Brokers. Get professional pricing, global access, and premier technology with the best brokerage for investors today: https://www.interactivebrokers.com/ Interactive Brokers is a member of SIPC. *********************************************************************FinChat.io is The Complete Stock Research Platform for fundamental investors.With its beautiful design and institutional-quality data, FinChat is incredibly powerful and easy to use.Use our LINK and get 15% off any premium plan: ⁠https://finchat.io/chitchat *********************************************************************Bluechippers Club is a tight-knit community of stock focused investors. Members share ideas, participate in weekly calls, and compete in portfolio competitions.To join, go to ⁠Blue Chippers and apply! Link: ⁠https://bluechippersclub.com/*********************************************************************Disclosure: Chit Chat Stocks hosts and guests are not financial advisors, and nothing they say on this show is formal advice or a recommendation.

In this episode we welcome back Elizabeth McCall, who has been appointed Master Distiller of Woodford Reserve since our last conversation with her. From her early days as a Taste Test Technician in the sensory lab to her current role, Elizabeth reflects on her profound bond with Woodford Reserve and its significance in events like the Kentucky Derby. There's a ton of pressure that comes with being the official bourbon of the Derby and it's fitting that we're now releasing this as we come into Derby season once again. The episode explores the evolving bourbon culture and the challenge of connecting with both seasoned enthusiasts and newer consumers. Elizabeth highlights her innovative projects and other collaborations you've likely seen. The we dive into discussions about future releases and the balance between luxury and accessibility where Woodford Reserve plays a delicate balance Show Notes: Significance of Woodford Reserve at the Kentucky Derby Elizabeth McCall's rise to Master Distiller from sensory lab technician The art of tastings and engaging with diverse bourbon audiences Navigating traditions while appealing to the modern drinker Highlights of innovative Woodford Reserve projects Balancing luxury appeal with bourbon's heritage Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Dom and D are back once again with another doozy. This joint they discuss: 2:22 The dynamics of a Destiny Child reunion 13:10 Karmelo Anthony case update 15:33 Jack Nicholson thought his birth mother was his sister until after she died 37:37 Maia Campbell is back and we love it 48:28 All of those luxury brands you love are really made in China 1:05:34 Surviving Diddy: Cordae mom was on Making the Band 1:09:15 Ja Rule and 50 Cent are going to never stop beefing 1:24:30 The Mount Rushmore of the best current female rappers   Subscribe to the Everyone Needs an Aquarius Patreon https://bit.ly/3tXnnCz  Go cop your candles from Dom at www.saint-angeles.com/candles and use the promo code: Aquarius Email the show at straightolc@gmail.com           Follow SOLC Network online Instagram: https://bit.ly/39VL542                                    Twitter: https://bit.ly/39aL395                                     Facebook: https://bit.ly/3sQn7je                            To Listen to the podcast Podbean https://bit.ly/3t7SDJH                                YouTube http://bit.ly/3ouZqJU                                Spotify http://spoti.fi/3pwZZnJ                                Apple http://apple.co/39rwjD1                                                         IHeartRadio http://ihr.fm/2L0A2y 

Trong thời đại thương mại điện tử phát triển mạnh mẽ, ngành bán lẻ đang trở thành một "cuộc chơi" khốc liệt của chiến lược giảm giá, khuyến mãi và quà tặng. Đây là con đường tăng trưởng quen thuộc của các thương hiệu tiêu dùng nhanh (FMCG) hoặc những nhãn hàng đại chúng (Mass Brand) – vốn đánh mạnh vào tâm lý "muốn nhiều, giá tốt" của người tiêu dùng. Ở một thái cực khác, các thương hiệu cao cấp (Luxury Brand) lại chọn cách tiếp cận kín đáo, chỉ cần hình ảnh đẹp, một chút lan truyền đúng thời điểm là đã đủ tạo nên sức hút.Vậy còn các thương hiệu tầm trung (Middle Brand) – những nhãn hàng có mức giá trung bình từ 1 đến 3 triệu đồng – sẽ làm gì để tồn tại và phát triển? Không đủ rẻ để chạy theo số lượng, cũng chưa đủ cao cấp để định vị bằng đẳng cấp, đâu sẽ là chiến lược thích hợp cho họ trong kỷ nguyên số đầy cạnh tranh này?Để tìm lời giải cho những câu hỏi trên, mời bạn cùng lắng nghe những chia sẻ sâu sắc từ anh Hoàng Minh Tuấn Huy – Country Manager tại Tanachira Vietnam, nhà lãnh đạo với gần hai thập kỷ kinh nghiệm trong ngành thời trang và bán lẻ – trong tập 28 của podcast Vietnam Innovators Tiếng Việt.—Đừng quên có thể xem bản video của podcast này tại: YouTubeVà đọc những bài viết thú vị tại: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovator—Yêu thích tập podcast này, bạn có thể donate tại:● Patreon: https://www.patreon.com/vietcetera● Buy me a coffee: https://www.buymeacoffee.com/vietceteraNếu có bất cứ góp ý, phản hồi hay mong muốn hợp tác, bạn có thể gửi email về địa chỉ hello@vietnaminnovators.com#Vietnam_Innovators_Digest #VI #Vietcetera_Podcast #VNI_VI_S6_28

Pedro Gomes, founder of Wallet Connect, reveals why blockchain addresses may soon matter more than passports.He shares insights on digital identity beyond borders, preventing wallet monopolies, and why stablecoins will transform commerce. In this episode, we explore:- How wallets could create monopolies without proper standards- Why national identity is becoming increasingly irrelevant- The moment they had to sanction both Ukraine and Russia- How personal brands are outperforming corporate brands- The stablecoin revolution that's already happeningAnd much more!__________________________________PARTNERS

Clarence Ford chats to Barbara Friedman on Barbs Wire about stories trending online. Views and News with Clarence Ford is the mid-morning show on CapeTalk. This 3-hour long programme shares and reflects a broad array of perspectives. It is inspirational, passionate and positive. Host Clarence Ford’s gentle curiosity and dapper demeanour leave listeners feeling motivated and empowered. Known for his love of jazz and golf, Clarrie covers a range of themes including relationships, heritage and philosophy. Popular segments include Barbs’ Wire at 9:30am (Mon-Thurs) and The Naked Scientist at 9:30 on Fridays. Listen live – Views and News with Clarence Ford is broadcast weekdays between 09:00 and 12:00 (SA Time) https://www.primediaplus.com/station/capetalk Find all the catch-up podcasts here https://www.primediaplus.com/capetalk/views-and-news-with-clarence-ford/audio-podcasts/views-and-news-with-clarence-ford/ Subscribe to the CapeTalk daily and weekly newsletters https://www.primediaplus.com/competitions/newsletter-subscription/ Follow us on social media: CapeTalk on Facebook: www.facebook.com/CapeTalk   CapeTalk on TikTok: www.tiktok.com/@capetalk   CapeTalk on Instagram: www.instagram.com/capetalkza  CapeTalk on X: www.x.com/CapeTalk  CapeTalk on YouTube: www.youtube.com/@CapeTalk567  See omnystudio.com/listener for privacy information.

Count Your Days: Chinese manufacturers fight back against Tariffs by exposing high end Luxury Brands

Phillip Scott breaks down how Chinese manufacturers are pulling back the curtain on luxury fashion houses, exposing how many of these brands massively overprice items that cost a fraction to produce.This revelation shines a light on the uncomfortable truth: many in our community are chasing high-end labels for validation, while being locked out by design.

Full show - Tuesday | My gross ex | News or Nope - China exposing luxury brands and checking your phone during relations | Is Coachella actually fun anymore? | I never | What's up with Slacker's eyes? | The 5 types of people that no one wants to be around...and Slacker is all 5 of them | Stupid stories @theslackershow @thackiswack @radioerin

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Luxury Style Mastery:  5 Days to ICONIC - Register Here Welcome, fabulous icons, to another empowering episode of Real Estate Icons! Today, we're talking about a game-changing concept that will redefine how you think about your business and yourself. Luxury. What is it? How does it show up in your life, your brand, and your client experience? Spoiler alert: it's not about selling multi-million-dollar homes; it's about creating a feeling so exquisite it becomes unforgettable. I'm Afton, your host, and I'm here to speak directly to the ambitious agent inside you. She's ready to show up bolder, more confident, and unapologetically luxurious. Together, we're unlocking a mindset shift that will elevate your brand and leave your clients raving, bonded by experiences that go far beyond the sale. What You'll Learn in This Episode Luxury isn't about price tags or possessions; it's about the feeling you create. Think intention, care, and excellence in every detail. We'll explore what it means to bring that energy forward in every interaction, regardless of the size of the transaction. And here's the twist—it starts with YOU. We'll also unpack why adopting a “Louis Vuitton state of mind” transforms your business, your confidence, and how others perceive your value. Trust me, love, this one's pure gold. The Reality of Luxury Can we get real for a second? When most people hear “luxury,” they think yachts, champagne bars, and designer bags. Sure, that's a part of it—but it's just the surface. At its core, luxury is about the feeling it evokes. It whispers, “You are worth this moment.” Imagine stepping into Chanel. The lighting caresses every surface. The sales associate treats you as if you're the most important person in the world. That care, that attention to detail, that feeling, is what we're talking about. NOW take that same energy and imagine delivering it to your clients. Whether it's their first condo or their dream estate, luxury is about how you make them feel. Energy, elegance, and excellence—that's what turns a business transaction into a lifelong memory. Key Takeaways You'll Love Luxury whispers, “You are worth this.” Understand that before you can offer it to others, you've got to embody it yourself. It's not just a transaction. Each interaction is an opportunity to create an unforgettable experience. Energy doesn't lie. Walk in with intention, poise, and confidence, and others will see your value. Luxury is personal. It's not tied to a price point. It's in the care, attention, and detail you bring to the table. Treat yourself as a brand. The way you show up for yourself reflects the way the world will show up for you. What's Inside This Episode 00:00 Welcome to luxury Branding 01:43 Redefining Luxury (Hint: It's not just about your budget) 06:07 The Feeling of Luxury 09:25 The Louise Vuitton vs. Target (Change the way you think!) 10:45 Sneak Peek of the Luxury Style Mastery Masterclass 13:30 Why Your Confidence Sets the Stage for Everything It's Time for YOU to Elevate Here's the truth. You don't have to wait to embody luxury. You don't need to hit specific sales goals to start showing up as the radiant, iconic agent you know you are. Luxury begins NOW. Start with your mindset, your presence, and your energy, and watch how the world responds. ✨ Want to take this transformation to the next level? ✨ Join me in the Luxury Style Mastery masterclass, 5 Days to ICONIC. Together, we'll explore the art of showing up as the most powerful version of yourself—from wardrobe choices to mindset shifts to curating your unforgettable personal brand. This is your invite to step into exclusivity, sophistication, and undeniable presence. Stay Connected with Afton

This week on Bold American Cons and Ryan get into their last 72, including Cons trip to Chicago for The Barstool Mini Golf Open and his mile race (00:00:00-00:13:44). Celebrities like Katy Perry going to space (00:13:45-00:15:55). Real IDs being a requirement to fly starting May 7th (00:15:56-00:19:34). Bernie Sanders taking the stage at Coachella (00:19:35-00:22:12). President Trump making an appearance at UFC 314 (00:22:13-00:25:46). Governor Shapiro's home being attacked by arsonist (00:25:27-00:27:58). Luxury Brands being exposed via TikTok (00:27:59-00:33:04). A helicopter crashing into the Hudson River (00:33:05-00:36:32). Elon's take on artificial intelligence (00:36:33-00:40:21). Emmy-winning producer and the Co-founder & President of Pro Shop Holdings Chad Humm joins the show to discuss Rory completing the career grand slam, his Netflix series Full Swing, his military origins, and the upcoming release of Happy Gilmore 2 in which he is the co-producer (00:40:22-01:38:53). We end the show with some post show discussion. (01:38:54-01:41:17).You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/ZeroBlog30

Ever wondered if that coveted designer bag is truly worth its price tag? In this episode, Candice delves into the hidden truths of luxury fashion, revealing how brands like Hermès, Louis Vuitton, and Balenciaga have built empires on exclusivity and illusion. From the rise of high-quality knockoffs to the revelation that many "Made in Italy" labels are actually produced in China, we uncover the blurred lines between authenticity and facade. Join Candice as she challenges the notion of luxury, exposing how status symbols are manufactured and marketed to the masses. Discover why the allure of the label may be more about perception than reality, and consider whether true style stems from confidence rather than cost. Tune in for a candid conversation that questions the real value behind the world's most sought-after brands.email me at ⁠info@mdmaq.com⁠www.mdmaq.com

Episode Summary When it comes to the luxury market, your personal style can make or break your brand. In this episode of the Real Estate Icons Podcast, we're joined by Afton Porter, a personal style expert, to uncover the three biggest style mistakes women in real estate often make. Afton shares why blending in can harm your personal brand, how to develop a wardrobe that aligns with professional goals, and why confidence starts with a cohesive, intentional style. If you've been relying on comfort over creativity or piling up random outfits that don't truly represent who you are, this conversation will inspire you to take actionable steps toward redefining your look without losing yourself. Afton also teases her upcoming Luxury Style Week workshop, designed to help you elevate your personal brand through wardrobe strategy and confidence-boosting style tips. What You'll Learn in This Episode Why dressing like everyone else makes you forgettable The role of personal branding in shaping your style choices How standout pieces can make you more memorable in the luxury market Tips for building a cohesive wardrobe that reflects your goals Why a strategic approach to shopping can eliminate closet overwhelm Key Takeaways Your style is a crucial part of your personal brand. It's not about fixing a "bad" style but about elevating what already works for you. Strategic wardrobe planning is critical to staying on-brand and confident. Dressing with intentionality is more important than prioritizing comfort alone. Join Afton's Luxury Style Week Workshop Are you ready to refine your personal brand and elevate your style to the next level? Don't miss Afton Porter's Luxury Style Week workshop! This immersive experience will give you the tools, tips, and confidence you need to build a standout wardrobe that aligns with your professional goals. For more details and to save your spot, click here to sign up today! Connect with Real Estate Icons Podcast Facebook Join Our Facebook Group Instagram YouTube X (formerly Twitter) Keywords: luxury style, personal branding, fashion mistakes, real estate style, style tips, wardrobe strategy, elevate style, memorable fashion, personal brand, luxury market Listen now to transform your wardrobe and leave an unforgettable impression in the luxury market!  

In the second half of this two-part series, Anthony and Stephen unpack the political and economic ripple effects of Trump's first term on Nike, European carmakers, EV charging firms, luxury giants like LVMH and even private prison operators. From tariffs to executive orders, find out who's adapting, who's lobbying, and who's quietly making billions.(00:35) Nike's Struggles Amid Trade Wars(09:23) Impact of Tariffs on European Car Manufacturers(17:30) Challenges for EV Charging Companies(22:34) Luxury Brands and Political Influence(25:14) The Rise of Private Prisons Under Trump Hosted on Acast. See acast.com/privacy for more information.

Are you struggling to find the sweet spot between luxury branding and an approachable, unforgettable message that resonates with your ideal clients?In today's episode I am doing a copy roast and walking you through a real-time messaging transformation with Sarah Beth of Sarah Beth & Co. Today you'll learn how to take a luxury brand and infuse it with the perfect mix of personality and approachability—without losing that high-end edge.Key takeaways:Discover the secrets to crafting luxury messaging that feels welcoming and authentic, not stuffy or pretentious.Learn how to position your brand to attract perfect-fit clients through strategic copywriting and clear brand voice.Gain actionable insights on how to handle pricing transparency on your website, including when and how to share pricing for luxury services.How to maintain luxury branding while injecting personalityLearn messaging strategies that elevate your brand's voiceLearn the secret to luxury messaging without sounding stuffy or intimidatingLearn why transparent pricing matters in luxury branding—and when it doesn't Connect with Lucy:Website: My Write Hand WomanInstagram: @mywritehandwomanEmail: lucy@mywritehandwoman.com Connect with Sarah Beth:Website: Sarah Beth & Co.Email: Sarabeth@sarabethevents.comFeeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Sign Up for the Exact Factor Sprint

This week, Kelly makes a shocking discovery—the $17 Revlon Illuminance Glow Primer is practically identical to a high-end $85 primer she's been loving. It creates that perfect glowy-not-shimmery base without breaking the bank. Plus, Leigh introduces us to the cult-favorite Givenchy Prisme Libre powder that's back with a new formulation. At $108 it's definitely a splurge, but the mini version is just $58 and will last you ages. And we're spotlighting two incredible Australian small businesses: The Jojoba Company's new neck and décolletage concentrate that answers those frequent "What about my neck?" DMs, and Bangn Body's ergonomically designed body oil with its signature tropical scent. Don't miss our savey finds: the Milani baked powder blush that gives you that luxurious luminosity for just $21.99, and Kelly rediscovers the Chi Chi Super CC Cream after reading Erin's article—a beauty editor secret that costs half the price of similar products. LINKS TO EVERYTHING MENTIONED: Leigh's Picks:Spendy: Givenchy Prisme Libre Four Colour Loose Powder 01, $108Savey: Milani Baked Powder Blush in Berry Amore, $21.99Newbie: The Jojoba Co Neck & Decolletage Lifting Concentrate, $64.95Shop My Stash: The Quick Flick Quick Glow Gradual Tan Mousse, $29 Kelly's Picks:Spendy: Caudalie Vinoperfect Brightening Micropeel Foam, $55Savey: Revlon Illuminance™ Glow Primer, $17.47Newbie: Bangn Body Oil, $68Shop My Stash: Chi Chi Super CC Cream, $39.95Erin's Article: 'I tried this $29 CC cream on a whim — now I'm obsessed.' Watch us on Youtube SUBSCRIBE: Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Stef MacFie & Lee Stamps Audio Producer: Tegan Sadler Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Find Jan Copeland on Instagram Find Jan Copeland on Facebook   Find Afton Porter on Instagram Find Afton Porter on Facebook Join the Real Esate Icons Facebook Group   summary In this engaging conversation, Jan Copeland, known as the Listing Queen, shares her insights on the importance of personal style in the real estate industry. She discusses how fashion can revitalize one's identity, the psychological effects of clothing, and the significance of authenticity in branding. Jan emphasizes the need for real estate agents, especially women, to embrace their unique styles to build confidence and authority in their careers. The discussion also covers the concept of the halo effect and how it influences perceptions in business. Ultimately, Jan provides a framework for becoming a successful listing agent, highlighting the connection between personal style and professional success. takeaways Personal style can significantly impact a real estate agent's success. Fashion can revitalize one's identity and boost confidence. The halo effect influences how clients perceive agents. Authenticity in branding is crucial for building trust. Women in real estate should embrace their unique styles. Intentionality in appearance can lead to greater authority. The first impression is vital in establishing a position as a leader. Understanding the psychology of clothing can enhance performance. Building a personal brand involves conviction, connection, and authority. Investing in personal style is an investment in one's career.   Chapters 00:00Introduction to the Listing Queen 02:36The Power of Personal Style in Real Estate 05:36Understanding the Halo Effect 08:05Building Trust Through Image 10:58The CBCA Framework for Real Estate Success 13:50The Importance of Authenticity in Branding 16:12Overcoming Self-Doubt in Real Estate 19:10The Role of Style in Client Perception 21:52Creating a Seamless Selling Experience 24:45Becoming a Listing Queen 27:50The Listing Queen Lifestyle 30:36Final Thoughts and Resources 38:40Season 4 Music.mp3  

Follow Afton on Instagram Real Estate Icons Facebook group Join Iconic Women Mastermind   summary In this conversation, Afton Porter discusses the significance of a well-curated closet as a reflection of personal style and brand identity. She emphasizes the importance of intentionality in wardrobe choices and provides practical strategies for decluttering and organizing one's closet. The discussion includes methods for maintaining an organized space, the emotional aspects of closet cleansing, and the necessity of aligning clothing with one's style icon statement. Afton also shares tips for seasonal refreshes and the importance of celebrating small victories in the journey of personal style management. takeaways Your closet is a reflection of your brand style. Intentionality is key in curating your wardrobe. The four box method helps in decluttering effectively. Set realistic timeframes for closet organization. Celebrate small wins in your style journey. Seasonal refreshes keep your wardrobe relevant. Organizing by category and color enhances visibility. Maintain your closet with a one-in, one-out rule. Listen to your style preferences for better choices. Join a community for support in your style journey.     Chapters 00:00The Importance of Closet Curation 03:26Setting the Stage for a Closet Cleanse 06:17Planning Your Closet Cleanse 09:08The Four Box Method for Decluttering 11:32Organizing Your Closet Effectively 13:49Maintaining Your Organized Closet 16:40Seasonal Refresh and Style Strategy 19:34Final Thoughts on Closet Management 33:39Season 4 Music.mp3 Keywords closet organization, style icon, wardrobe cleanse, fashion tips, personal style, decluttering, closet maintenance, spring cleaning, style strategy, fashion advice  

This episode is part of our partnership with Cotton Australia, we're joined by  Liz Stott, a cotton grower and the Deputy Chair of Cotton Australia.She brings a plethora of insights into the industry's innovations, sustainability efforts, and leadership development programs that are defining the Australian Cotton industry. Then, I have a yarn with Jim Gall, CEO of RB Sellars, to discuss why the iconic Australian workwear brand is now incorporating Australian grown cotton into its garments and why this shift isn't just important for Australian growers, but a larger picture around a more sustainable future.This episode is in paid partnership with Cotton Australia. Humans of Agriculture retains editorial control of the content.In this episode, you will hear about:- The Evolution of Australian Cotton - Cotton to Market Initiative - Camp Cotton: Why luxury brands are choosing Aussie cotton. - RB Sellars & "Australian Made" - The Power of Storytelling in Agriculture Chapters:00:00 Introduction to the Cotton Industry02:59 Liz Stott's Journey in Cotton Farming05:54 Innovations in Cotton Farming Practices09:02 The Cotton to Market Initiative12:05 Camp Cotton: Bridging Brands and Farmers15:06 Jim Gault's Perspective on Australian Cotton17:54 The Role of RB Sellers in Promoting Cotton21:06 Sustainability and Best Practices in Cotton Farming23:53 The Future of Australian Cotton in Workwear26:58 Storytelling in Agriculture and Brand RepresentationFollow Humans of Agriculture on Instagram & LinkedInSubscribe & leave a review on Apple Podcasts or Spotify!

SUMMARYIn this episode of Right About Now, host Ryan Alford and co-host Chris Hansen dive into a dynamic mix of current events and business trends. They kick things off with the economic impact of March Madness, exploring productivity losses and the tournament's deep cultural influence. The conversation then shifts to Elon Musk and Tesla, examining public reactions and recent acts of vandalism. They also explore the evolving luxury car market, focusing on Ferrari's shifting demographics and the challenges of maintaining brand integrity. Wrapping up on a lighter note, the duo discusses astronauts' food choices in space, blending humor with sharp insights.TAKEAWAYSEconomic impact of March Madness on productivity and businesses.Cultural significance of March Madness in corporate America.Statistics related to March Madness, including financial losses and economic boosts for host cities.Discussion on the financial dynamics of NCAA athletes versus college basketball coaches.Current events surrounding Elon Musk and Tesla, including societal reactions and vandalism incidents.Exploration of the implications of Musk's actions and media portrayal.Challenges faced by astronauts during extended space missions.Insights into the luxury car market, focusing on Ferrari's changing demographics.Comparison of brand integrity and quality between Ferrari and Lamborghini.The balance luxury brands must maintain between exclusivity and profitability. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Welcome to the DMF. I'm Justin Younts. In this episode, I dive deep into the world of luxury brands and their target audiences. The main point I want to emphasize is that the target group for companies like Louis Vuitton and Chanel is not just the wealthy; it's also those who aspire to look rich. This insight is crucial for understanding how luxury brands market their products. They create an image that appeals to consumers who desire the status and lifestyle associated with wealth, even if they don't have the financial means to back it up. Take, for example, the Focal Muso Cube, branded with Bentley. This product is not just about sound quality; it's about the prestige that comes with the Bentley name. The price tag increases significantly because of the brand association, and consumers are willing to pay for that perceived value. This phenomenon is not limited to audio equipment; it extends to various luxury items that serve as status symbols. As a filmmaker, I understand the importance of tailoring content to the right audience. When creating videos for luxury brands, it's essential to evoke emotions that resonate with potential buyers. The goal is to make them feel that they need the product, that it will enhance their lifestyle and image. However, targeting the wrong audience can lead to misunderstandings and negative feedback, as I've experienced firsthand. In my work, I strive to be an all-in-one solution for my clients, handling everything from video production to sound design. This approach allows me to maintain a cohesive vision throughout the project, ensuring that the final product aligns with the brand's identity and goals. I believe that having a small, trusted team is more effective than relying on multiple departments that may not share the same vision. Ultimately, the key takeaway is that luxury brands are not just selling products; they are selling an experience, a lifestyle, and a sense of belonging to an exclusive club. Understanding this dynamic is essential for anyone looking to navigate the world of luxury marketing successfully. So, if you're interested in learning more about how to effectively market luxury products and create compelling content, stay tuned for more insights from my experiences in the industry. Please like, share, and subscribe for more valuable content.00:00:00 - Introduction00:00:05 - Target Audience for Luxury Brands00:01:22 - Importance of Branding and Perception00:03:08 - The Role of Emotion in Advertising00:04:42 - The Challenges of Targeting the Right Audience00:05:48 - The Apple Ecosystem: A Filmmaker's Perspective00:12:16 - The Importance of Being a One-Stop Solution00:13:40 - The Problem with Hierarchies on Set00:15:41 - The Value of Hands-On Experience00:17:16 - Conclusion

Grab Your Style Icon "I AM" Statement Here Follow Afton on Instagram Find Afton on Facebook Real Estate Icons Facebook Group     In this conversation, Afton Porter discusses the importance of an intentional wardrobe and how clothing can influence our mindset and behavior. She emphasizes the psychological effects of clothing, encouraging listeners to envision their future selves and create a personal style icon statement. The discussion also covers the significance of mindful decluttering and donation practices to enhance personal style and self-image. takeaways The clothes you wear can change your brain. Wearing clothes that fit your personality helps you step into your true self. Clothing can enhance creativity and brain functionality. Your style reflects your inner self and evolves over time. Envisioning your future self can guide your style choices. Creating a style icon I am statement helps redefine self-perception. Maximizing your current wardrobe is essential before making new purchases. Mindful decluttering can free up space for your desired style. Donating clothes should be done thoughtfully to avoid cluttering others' lives. Your style is a powerful tool for personal branding and self-expression. titles Unlocking Your Style Potential The Psychology of Fashion Sound Bites "Imagine your goals for 2025." "You are already all of those things." "Think like a style icon, ladies." Chapters 00:00Introduction to Spring Closet Cleanse 00:50The Power of Intentional Wardrobe 07:04Setting Goals for 2025 12:36Imagining Your Future Self 19:12Creating Your Style Icon I Am Statement 26:01Mindful Closet Evaluation 33:23Season 4 Music.mp3

If you struggle with mom guilt, please carve out a little time to sit and relish in Jamie's take on how her ambition makes her a better mother! Join host Mariah Stockman as she welcomes Jamie Gasparovic to the Made for Mothers podcast. Jamie is not only a force in the interior design industry but also a fellow boy mom who masterfully balances her professional ambition with her role as a parent. Discover how Jamie's journey through motherhood and her career as the principal designer of Studio Gaspo offers insights into managing work-life harmony, overcoming mom guilt, and pursuing success on her own terms.On Today's Episode:Jamie's background in advertising and international business and her transition to founding her own interior design firm.The role of community and mentorship in Jamie's professional growth and personal development.Practical advice for navigating the complexities of motherhood and business, including setting boundaries and investing in self-growth.Insights into charging what you're worth and the evolution of scaling a business in a luxury market.Connect with JamieInstagram: @studiogaspoWebsite: www.studiogaspo.comWays to Connect Outside the Podcast Follow CEO & Founder on Instagram: @mariahstockman Follow Made for Mothers on Instagram:@madeformothers.co Join the Virtual Village: A community and monthly membership for business owning mamas! Special promo for our podcast listeners, get 20% off your first quarterly enrollment with code TWENTYOFF at https://www.madeformothersco.com/membership SHOP CEO MAMA MERCH designed just for business-owning mamas https://shopmadeformothers.com/

In the early 20th century, Helena Rubinstein defied gender, class, and cultural expectations to become one of the first pioneers of the modern beauty industry. Today, her namesake luxury cosmetics brand is worth more than one billion dollars. Harvard Business School professor Geoff Jones wrote a case study about the visionary leader. He explored her journey—and the lasting impact she made on global beauty standards—on Cold Call in 2019 with host Brian Kenny. Key episode topics include: gender, leadership, feminism, beauty industry, entrepreneurship, entrepreneurial business strategy, marketing HBR On Leadership curates the best conversations and case studies with the world's top business and management experts, to help you unlock the best in those around you. New episodes every week. Listen to the original Cold Call episode: How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury BrandFind more episodes of Cold Call.Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org.]]>

Book a FREE Style Audit Follow Afton on Instagram    summary In this episode, Afton Porter reintroduces her podcast, sharing her journey from image consultancy for women over 40 to focusing on personal branding for real estate agents. She discusses the importance of enclosed cognition in personal style and how it impacts confidence and business success. Afton also provides practical advice on closet organization and highlights spring fashion trends for 2025, encouraging listeners to embrace their unique style and live boldly.   Takeaways She shares her journey of rediscovering her love for fashion. Real estate agents are the face of their brand and need to focus on personal branding. Enclosed cognition affects how we show up in our lives and businesses. Intentional clothing choices can enhance confidence and authenticity. Spring cleaning your closet is essential for a fresh start. Spring 2025 trends Living boldly and authentically is key to personal and professional success.   Chapters 00:00 Reinventing Personal Style After 40 06:02 Transitioning to Real Estate Icons 07:42 The Power of Enclosed Cognition 10:49 Spring Cleaning Your Closet Ins and Outs for Spring 2025  

Porsche has reigned as a leading sports and luxury car company for nearly 80 years. Central to the German automaker's growth strategy is creating great products, such as the legendary 911 Carrera sports car. But the automotive industry is facing disruption and new competition. Company leadership is adapting Porsche's product portfolio, recently adding the electric model Taycan. They're also innovating new customer experiences like the “Track Your Dream” program. In this episode, Harvard Business School Professor Stefan Thomke explores the company's bid to stay relevant and true to its legacy in the case “Porsche.”

In this episode of Literally First Class, host Keri Ford discusses strategies for female founders to attract high-end clients. She emphasizes the importance of mindful messaging, understanding client consciousness levels, and pre-vetting potential clients to ensure they are ready for coaching. Keri also touches on the significance of money mindset and how it affects client relationships, ultimately guiding listeners to create a more impactful coaching experience. Takeaways: Be aware of your messaging to attract the right clients. High-end clients are action takers who are ready to invest in themselves. Understanding client consciousness levels helps in selecting the right clients. Pre-vetting potential clients can save time and ensure alignment. Money mindset plays a crucial role in client relationships. Clients should have a history of investing in their growth. Ask about previous coaching experiences to gauge readiness. Mindful messaging can attract affluent clients. It's important to embody confidence when presenting to clients. Always aim to work with clients who are growth-minded and resilient. Episode Resources: Book your free 15-minute Somatic Strategy Call with Keri (no sales pitch, just a free nervous system audit)! The Wealth Vault: FREE stuff to take your business to the next level. Explore Keri's programs such as Power Hour sessions, VIP Days, and Private Mentorship. Subscribe to The Newsletter and VIP e-mail list for advanced insights, strategies, and exclusive resources to drive growth, inspire peak performance, and elevate your impact. Step into Keri's FREE Somatic Success® community on Facebook and connect with like-minded individuals on your journey to success! Join us this May for an exclusive Champagne Club Dinner—a special evening for female founders & investors to connect over great food and conversation.

In this episode, Emily Goldfischer, founder and editor of hertelier, interviews Candice D'Cruz, Vice President of Luxury Brands at Hilton. Read on hertelier - Maximizing Your Mentorship Experience: A Guide For MenteesIf you missed it, check out Personal News + Changes Coming to Hospitality DailyA few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Irene Chen and Matthew Grenby are the co-founders of Parker Thatch, a luxury handbag and accessories brand they bootstrapped to 8-figures over the course of 20 years. Matt's expertise spans tech, design, and marketing, while Irene brings deep fashion industry knowledge from working with powerhouse brands like Donna Karan and Calvin Klein.In this episode of DTC Pod, Matt and Irene share how they navigated the shift from an e-stationery startup to eventually finding product-market fit with their signature luxury bags. They discuss key lessons learned in bootstrapping—the importance of market timing, how to manage inventory risks, and why flexibility and systems are critical when growing a brand.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Founding and Evolution of Parker Thatch2. Initial Business Concepts and Pivots3. Strategies for Managing and Allocating Inventory4. Importance of Flexibility in Business Operations5. Bootstrapping and Capital Allocation6. Building Systems for Scalability7. Marketing and Demand Generation Strategies8. Community and Customer EngagementTimestamps00:00 Matt and Irene's backgrounds before Parker Thatch 06:55 Starting an e-stationery business in 200007:43 Pivoting to selling physical stationery and home goods 9:00 Lessons on market timing and pivoting when starting a business11:51 Changing company name from iomoi to Parker Thatch13:52 Creating Parker Thatch's debut handbag18:19 Bootstrapping, capital allocation, inventory decisions22:08 Why early business success depends on flexibility and testing25:53 Introducing leather bags and streamlining production29:10 Why small businesses fail without systems32:29 Shifting to systems thinking to enable business growth35:07 Marketing strategies to drive customer demand37:01 Building community and brand identity around "functional luxury"42:34 Relationship dynamics as husband and wife co-founders45:55 Key focuses for 2025 and beyond with PTTV 47:48 Where to find and connect with Parker ThatchShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Irene Chen and Matthew Grenby -  Co-Founders of Parker ThatchBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

This week, Templeton Elliott, Mike Munzenrider, and Jason From Frozen In Carbonite getting into some NBA inspired trade talk and looking at skaters and their luxury endorsements.

In this interview, Emanuela Prandelli, LVMH Associate Professor of Fashion and Luxury Management at Bocconi University, discusses research she and her colleagues recently published in the IJRM. Their paper explores the role of content creators in the luxury world and the challenges luxury brands face when engaging with them. Prandelli and her colleagues' research highlights the importance of balancing control with creative autonomy, offering valuable lessons for luxury and consumer brands alike. By fostering strategic partnerships with content creators, luxury brands can enhance brand perception while maintaining exclusivity and authenticity in the digital era.

MAGNETIC MESSAGING MASTERMIND IS OPEN! DM FOR THE INVITE If you're waiting for the perfect circumstances—more money, the right location, the designer wardrobe—to start showing up as that woman, this episode is your wake-up call. Luxury isn't a price tag—it's an energy. It's how you carry yourself, how you see yourself, and ultimately, how the world sees you. In this episode, Laura (@itslaurapatriciamartin) is pulling back the curtain on how she built a high-value brand while starting from less than zero. She's sharing the exact mindset shifts and tangible steps she took when she had no money, no fancy backdrop, and no endless wardrobe—just an unshakable decision to embody the next-level version of her before she existed. You'll learn: ✨ Why the “be, do, have” mindset is keeping you stuck ✨ How to craft a luxury aesthetic on a budget ✨ The power of alter egos—and why your “authentic self” might be holding you back ✨ Simple daily habits that shift your brand presence instantly ✨ How your inner messaging is directly impacting your external success Whether you're building your brand, leveling up your presence, or just tired of waiting to feel like that girl—this episode will show you how to close the gap and step into luxury NOW.

The U.S. CMO of the luxury car company discusses how integrating Jaguar Land Rover's brand alongside popular shows like Succession and The Gentlemen has helped deliver its message of quiet luxury. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Ilyse: [00:00:00] I'm Ilyse Liffreing Damian: And I'm Damian Fowler and welcome to this edition of the Current Podcast. Damian: This week, we're delighted to talk with Charlotte Blank, U.S. Chief Marketing Officer of Jaguar Land Rover North America. Ilyse: Charlotte is responsible for JLR's House of brands, which includes the Land Rover Defender and Discovery, the Range Rover, as well as the new line of all electric Jaguar cars. Damian: Before she joined JLI, before she joined JLR, Charlotte gave a TED Talk in 2019 called Lead Like a Scientist, where she examined the psychology of motivation and what it means to lead. Ilyse: Charlotte says she's obsessed with testing new ideas and challenging the status quo. So that's where we started.  Damian: So hi, Charlotte. Thank you for joining us. Charlotte: Thank you for having me. Damian: In 2019, you did a TED talk called lead like a scientist in which, you talked about the importance of testing new ideas and challenging the status quo. Now, is that something you put into practice in your current role as CMO at JLR Charlotte: I would like to think so and I think there's room to do even more. I describe myself as a marketer by way of psychology. I did that TED Talk in a previous role as Chief Behavioral Officer of an incentive and motivation company where I really got to be at the forefront of research in behavioral economics and studying what we know about human behavior and social science and how that plays into understanding and motivating people to take action, which essentially is at the core of marketing. So we have so much of an opportunity to act and lead like scientists when we wear our hat as a marketing leader.  Damian: And what can other marketers do to sort of take some of those lessons that you were expressing in that talk? You know, and how can they integrate that into their daily work? Charlotte: I think to lead like a scientist, first and foremost, means to test things, to run experiments, and by that I mean true randomized controlled experiments, hold out test controls with properly randomized groups. And really from an applied standpoint, I think [00:02:00] marketers have been leading the way here. I mean, A B tests are standard practice. We see them as common practice in digital advertising and website optimization - really, it's kind of part of the daily work of being an excellent digital marketer in particular is to constantly be A B testing. But I think where there's more of an interesting opportunity to grow is more hypothesis driven testing. So not just the: “Will I see more clicks if I move this important box from the bottom of the page to the top?” But more: “I have this insight about something that really differentiates the consumers I'm trying to reach and how can I craft my messaging to get at that core psychological insight and testing those?” That I think is sort of the next step and where we can really make a difference. Damian: Could you give us an example of how you, you're putting that into practice at JLR? Charlotte: Absolutely. So we are on an exciting journey at JLR as part of our modern luxury transformation. We're really elevating the brands and taking everything up market and really responding to the rise in [00:03:00] wealth and the consumers that we reach from a modern luxury perspective. And part of the strategy to bring that to life is ‘House of Brands'. So JLR really no longer goes to market with the Land Rover brand as the front facing brand, but it fades back to allow Range Rover Defender and Discovery each to thrive in their own right. So this is an exciting opportunity for marketers to really tease apart the difference, for example, between a Range Rover customer and a Defender client. And that's really where the psychological insights come into play. So we've been doing some really interesting research that finds these ‘core differentiating nuggets', we call them. Just off the top of my head, some interesting insights were: Range Rover Sport target is extremely psychologically rich. They thrive in busyness and sort of the chaos of daily life that many of us know. Some of us love, some of us don't love. The Range Rover sport person loves to be very busy and to have their hands in lots of different things and they're rather impulsive. They lack the ability to delay gratification, and they don't [00:04:00] like to be overly structured or routine.So they like to just kind of go for it and go for their dreams and not really overthink things because they can handle doing multiple things at once. So I think you'll see, for example, in the new Range Rover Sport Creative as part of our new Velocity Blue campaign starring Theo James. He kind of exhibits that in the commercial.You see him sort of exploring the property, racing the car around the grounds, and going for an action to what turns out to be simply playing fetch with his dog. But it's this kind of heroic, fast paced scene that really brings to life that sort of busyness and a bit of impulsivity.Ilyse: bit of impulse. Now, as far as that campaign and then like future campaigns, you've talked a lot about the importance of media mix modeling. I'm curious why this is important  and would you say it's easier now to lead like a scientist in a marketing world that is more data driven? Charlotte: We're very excited to kick off our MMM (Media Mix Modelling) project. I think two weeks from today we're starting our [00:05:00] really what we're calling our marketing mix project because I think this is finally our chance to put all of the pieces really together in a rigorous scientific data driven way so that we can get a little more sophisticated about understanding and right sizing the expectations for what advertising investment can do in the short term when it comes to sales and that I'm kind of recognizing that in the automotive industry and probably in most others that it's not only about the advertising, but it's about the media strategy being carefully executed in concert with getting all the other pieces, right. Is the pricing right? Are the incentives right? What are the competitors doing? How old is the product? There are all of these factors that come into play, and we can put them all into the model to help us make better decisions about where to place a dollar at any given time for any particular model, and it may or may not be in more media. It might be for new creative, or it might be on adjusting the price. It might differ depending on the product, so I think that's going to make us, as a collective [00:06:00] enterprise, a lot more intelligent and data driven. Ilyse: intelligent. On that note, are there different markets for different vehicles across JLR brands? Damian: the Charlotte: Of course. I mean, that's really part of the fun of differentiating the four brands is they really are different core audiences. And again, this comes back for me to psychology, that when we look at the surface level at the demographics and we simply ask questions like: How old are these people? Are they married? What is their average household income? They look relatively similar to each other and to competitive brands, but we take another level down, we start peeling the onion and we look at: Well, how do they spend their time? And then we look even deeper: But what really drives them? What motivates them? What stage of life are they in psychologically? That's where they start to feel really different.So that can come to life in the ‘where' and ‘how' we approach our media buys and the partnerships we explore. But it also, again, you know, creative is king. It comes into the messaging and how we craft a story that resonates with people. Damian: I just gotta say on that [00:07:00] note, I did love the Theo James spot. The Range Rover spot because it was filmed at Harewood House, which is very close to where I grew up in Yorkshire. So I think I'm in the market for one of those and the same color, too. Charlotte: I was thrilled to hear that when you share that with me in your beautiful English accent, because it is, it's a really special location that was carefully chosen, partly to bring about that English heritage, you know, that's something that is such a special gift and a unique, ~um,~ distinctive asset for the Range Rover brand is ~that~ that English heritage going back to the queen and the royal family. And I think we've ~kind of~ gone through phases about how much in the degree that we play that up. But the time feels right culturally to really ~kind of ~celebrate that and bring forth a bit of cheeky modern Britishness. to the Range Rover sport brand and truly there's no better character for that than Theo James. You know what he brought to life in the Gentleman hit series on Netflix. ~Um,~ Range Rover was heavily integrated in that show. So we already benefited from the show's popularity and Theo's popularity and have a bit of [00:08:00] equity built with him. So I think it's just perfect that we got him to sort of star in the campaign Ilyse: to sort of star in the character. Not to Charlotte: quite handsome. That's true. Ilyse: And it is all about like marketing a lifestyle just as much as a vehicle. Charlotte: 100%. That's, that couldn't be more true, especially for a luxury brand. Ilyse: brand. And we Damian: we hear a lot, ~um,~ now of the importance of marketing being relevant to culture and that's a very good example of how you're tying in. You know relevance to cultural moments, ~you know,~ especially premium content like you mentioned white lotus the gentleman. ~It's ~It's sort of all aligned in lots of Charlotte: I am a huge fan of branded entertainment. Where people spend their leisure time, where their captive audience in front of a big screen in the comfort of their own home, and where they binge watch their favorite shows, Netflix, HBO. We've seen some incredible return on investment when we integrate our vehicles and our brand experience in a highly curated way, against some of these popular shows. Succession comes to mind. ~You know,~ Succession really brought in [00:09:00] this. notion of quiet wealth and like the uber luxury in a way that's a little bit more understated and reductive. The clothing they wear with the million dollar sweaters that just look really simple. There's something about ~that~ that really resonates with the Range Rover brand and the design aesthetic that's not overtly flashy or gaudy, ~um,~ but is a little more reductive and minimalist in design and it's just the characters and succession really brought that to life. Damian: and minimalist in design, and it's just the characters and succession really brought that to me. What insights have you got there around marketing to that group, that younger demographic, ~uh,~ especially given the fact that you're ~kind of ~leading with data? Charlotte: I think it's really important. ~I mean,~ we have to remind ourselves as as much as we do pay attention to performance marketing, and we've built a world class sophisticated martech stack and a [00:10:00] really strong team of digital marketers who are highly attuned to those kind of purchase intense signals and closing demand, ~you know,~ focusing on that lower part of the funnel. But at the end of the day, especially in automotive, especially these luxury brands, it takes time to really build that love in people's hearts. And it, for many people starts early. I mean, some of the most interesting research I've seen, it's as if people are lying on a psychiatrist's couch, going back to their literal childhood memories: What does Range Rover mean to me in my heart? They're thinking about,~ you know,~ their father driving one, or the royal family, some early memories they had of it, or a show that they've seen, ~you know,~ brand and entertainment really comes to mind.~ Um,~ Defenders, ~um, ~sort of rocketing onto the scene in the recent James Bond movie with this really spectacular car chase is an example that, you know, is meant to appeal not only to people who are in market now or can afford one now, but potentially to, to the younger generations who might, ~you~ You know, put the theoretical poster up on the wall and dream of it in the future. So I think that's really important for us marketers. Ilyse: And that really,  ties into like. [00:11:00] Personalized journeys, especially if they look back at how they even came across the brand to begin with. When it comes to that as well, which channels are you testing as you like focus on like scale?  Charlotte: We're always testing new channels for scale. You know, a lot of our focus around building the upper funnel and growing our brands tremendously. Defender. We doubled sales in the U. S. last year. From, around 15, 000 a year to over 30 and did that very quickly with just a really concerted focus on building awareness, breaking through with really effective creative that drove breakthrough recall and brought a lot of new audiences, into awareness of the brand.And I think, the way to do that is to get some of the brilliant basics right. Which means really good, creative, really strong media plans that index heavily on scale-based channels like CTV. We did a lot of TV, we've been in podcasting, audio. When we [00:12:00] think of the 'see, think, do' framework, really focusing on the ‘see' to build new audiences and build that upper funnel. Damian: That's an incredible statistic you just shared about doubling sales last year of Defender, and that's through brand, sort of brand building. Charlotte: Indeed, as well as physical experiential activations, as well is a big part of our marketing mix. We host every year the Destination Defender Festival, which grows each year. We have an incredible cause marketing platform for Defender called the Defender Service Awards, which gives us a platform to showcase the capability and off road and durability of the car in context of these really emotional lifestyle stories. So we invite very local grassroots charities who need a vehicle that can take them to difficult places. We invite them to submit video applications for a chance to win a Defender, and then we invite consumers to vote. Last year we had over half a million votes in a very grassroots approach, and this year we're looking [00:13:00] already to surpass that. And that just gives us a wealth of content and opportunity to make a difference, and to really establish a platform that's authentic and organic for the brand. So I think those sort of higher touch, authentic, steps are important as a foundation, but then also just to really blast out building awareness through big traditional media has helped as well. Damian: That seems like that, that's sped up, maybe, is it? All of you got sped up.  Charlotte:  I mean, we truly last year we called it the year of ~Defender, Defender,~ Defender. No joke. It was ~kind~ of all systems go on defender. We were, it was really motivating and really exciting because we had such a clear vision of what we needed to do to differentiate and really break defender onto the scene. So it was just a galvanizing kind of experience to just go all in on this one brand. This year we've got to be able to, walk and chew gum at the same time. We're back to focusing on multiples. Ilyse: at those like cultural and like sporting events and having a big presence at some of those. How much is that really part of your strategy and which, I guess, which cultural events have you really found yourself being? Charlotte: Yeah. That's a very topical question for us. Experiential marketing, I think, gives us a way to really bring the brand to life in a way that transcends the product and makes people feel like they're part of a community. So a great example is Range Rover house, ~um,~ for Range Rover, that's now a global lifestyle platform. We now do Range Rover houses everywhere from. Damian: started Ilyse: But Charlotte: to Dubai, Cormier, you name it, but it started here in the U. S. in Monterey around, ~um,~ Damian: around Monterey. Charlotte: Pebble Beach around Monterey car week.  and we do it every year in that location at that event, as well as,  Salt Lake City at, Park City, and a few other locations. And basically, the idea is that we'll take over a private residence or building that [00:15:00] matches the design aesthetic of Range Rover and curate these exquisite, really luxury crafted experiences for our clients and prospects and partners. And we do that in partnership with other luxury brands to offer. For example, ~uh,~ rare spirit tastings, or a luxury facial, ~um,~ early access to a new fashion launch. ~Um,~ so we'll curate something different each time to keep it fresh. But the idea, it's been fun for the team to use as almost~ a,~ a filter or a thought exercise of, if Range Rover the brand were a house, What would it smell like? What would the furniture look like? What would you eat there? Who would be there? you can kind of stretch your imagination to bring the brand to life in a way that, transcends the product. And we'll have a special product edition each time. That's also a part of the strategy where we'll release a limited count of a special Range Rover. That's only 17 of them are made. And it Retails for 350, 000 and only those [00:16:00] who are in person have a chance to, have the first look. So that gives it sort of a press hook, ~um,~ and an extra kind of commercial reason to attend. But really the experience we hear more and more from our clients is that I feel like I'm part of a club, an exclusive society. ~You know,~ I'm a Range Rover person and that means that I get to do this and I get to meet and mingle with other life's leaders. We call them in the Range Rover community.  Damian: not every automaker can claim that they're able to kind of, like, create a club of like minded members. I know many would probably think that they can, but there's something special about JLR in that way. And I know we touched on this already, but one of those factors, I guess, that plays into the branding and the association is the British connection. You mentioned the ad, but could you say a little bit more about that and how that is Something that you use or not use, especially in the U. S. market, which is what you're in charge. Charlotte: [00:17:00] Yeah, such an interesting question for the U. S. market. ~Um,~ We have a couple of very current examples, I think, to this effect. One is that we have the blessing of having access to this curated collection of Her Majesty, Queen Elizabeth II, her cars, basically the classic Land Rover product that she either drove or was escorted in, throughout her regime. And we have a beautiful collection of 10 of those vehicles that have been painted. painstakingly perfectly restored, and we debuted them globally at Pebble Beach this year. So it was the very first time that an SUV was displayed on the Pebble Beach Concourse, which I was surprised by. That was a really unique moment. That was a really special thing. So we got a lot of press and breakthrough for that moment. And a lot of just fan activity. There are a lot of classic Land Rover Range Rover fans. So now we're taking those vehicles on tour and we'll have them at Rockefeller center with a very British themed experience. It's all about the Royal family. So we'll have sort [00:18:00] of a tour. British, ~you know,~ other partners there and sort of a British feel. ~Um,~ but when you see the cars, ~you know,~ there's even these little touches like a special spot for the corgis to sit or the special hook for the Queen's handbag. ~Um,~ so that is a moment that's really making us stop and appreciate the British heritage and celebrate that in a more public way than we had recently. but a funny story we were just catching up about earlier when I spoke about the Theo James commercial. It's called Velocity Blue is the campaign. We made some edits for a U. S. version of the TV spot, which will start airing  that essentially streamlined the story to be a little bit more simple, with a little more car shot, a little more action, which kind of captures a lot of, like, the U. S. feedback. When we have our creative debates and discussions internally, most of the creative origination happens at the global headquarters in the U. K., It rolls out to the major markets. We give our feedback. There's a process that's probably very similar at other global companies, and the script tends to go something like the English version is a bit [00:19:00] more abstract, has a little more storytelling, has a lot going on, and the U. S. wants to see Simple. Hit me with the logo. More car shots. Get to it. People are busy. There's a lot to break through and there's always  a cheeky debate about that. But, this time, they actually created a slightly different version for the U. S. Same spot, really, but with a key difference that, that simplified it and removed a scene in the middle that had, you know, an equestrian riding across the property you described. And we just got the test results back and they were fascinating to see. We worked with Kantar to do sort of the initial assessment of how both the UK and the US audiences resonate with each of these two options. And we found that indeed we were correct about the US that the simplified spot without the equestrian, outperforms the original version for U.S. audiences, but fascinatingly, in the U. K., the reverse is true. So that gave us such an interesting, and frankly, a positive outcome that was, gets us [00:20:00] away from any kind of creative disagreements and is much more about honoring these market specific differences. And just isn't that interesting, that people have different expectations of advertising or different understanding of, the content of this particular spot. So it's just an important reminder to global brands to keep the core insight true, but to make those tweaks to really optimize for each market. Damian: Yeah, absolutely. Yeah, great. I mean, keep the horse. I say keep the horse. Ilyse: I mean, I'm an American, right? And I think it's, I think the UK version is better, Charlotte:  Ifyou know just keep it simple. Yeah, but it's so interesting, those insights like that fascinating.  Charlotte: live for them. I mean, I think that's what marketing is all about is the consumer insight. Damian: And that's it for this edition of The Current Podcast. We'll be back next week, so stay tuned. Ilyse: The Current Podcast's theme is by Love Caliber. The current team includes Kat Vesce and Sydney Cairns. Damian: And remember,  Charlotte: especially in automotive, especially these luxury brands, it takes time to really ~ build that love in people's [00:21:00] hearts. And it, for many people starts early. Damian: I'm Damian. Ilyse: I'm Ilyse Damian: And we'll see you next time. And if you like what you hear, please subscribe and leave us a review. Also, tune in to our other podcast, The Current Report.