Heroes of Brand Protection

Welcome back to the Heroes of Brand Protection. A podcast powered by Red Points, the fastest-growing brand protection company in the world, and hosted by Daniel Shapiro. The show follows the stories of anti-counterfeiting and brand protection leaders from well-known companies and organizations all over the globe.Today's guest is Jennifer Hanks, who is the chief advocate and spokesperson for AAFA on intellectual property (IP) and brand protection issues and staff liaison to AAFA's Brand Protection Council. She connects with government officials; members of Congress; and representatives of global e-commerce, social, and digital platforms to shape IP policy, protect U.S. branded products, and advance AAFA member online and offline priorities. Prior positions include private sector public affairs, CNN Worldwide, the U.S. Senate, the U.S. Department of Energy, and the U.S. Department of Commerce. Her career began working in the California State Legislature and the California Governor's Office.Visit our website to see all our episodes.Make it a good day! Hosted on Acast. See acast.com/privacy for more information.

Welcome back to the Heroes of Brand Protection. A podcast powered by Red Points, the fastest-growing brand protection company in the world, and hosted by Daniel Shapiro. The show follows the stories of anti-counterfeiting and brand protection leaders from well-known companies all over the globe.Here's what we'll discuss:1. From joining the US Marine Corps. to becoming VP of Creation and Production at USAopoly (3:25) 2. What is USAopoly? (6:43)3. What are the biggest challenges you face in your role? (10:44)4. Debunking myths (14:03)For a glimpse of all our episodes, visit our website. Make it a good day! See acast.com/privacy for privacy and opt-out information.

Welcome back to the Heroes of Brand Protection. A podcast powered by Red Points, the fastest-growing brand protection company in the world, and hosted by Daniel Shapiro. The show follows the stories of anti-counterfeiting and brand protection leaders from well-known companies all over the globe.Here's what we'll discuss:1. Sam's career path (5:28)2. What is Siemens? (9:45)3. Main challenges as Head of Intellectual Property (12:36)4. Debunking myths (18:59)Head here for an insight into all of our episodes.Make it a good day! See acast.com/privacy for privacy and opt-out information.

Welcome back to the Heroes of Brand Protection. A podcast powered by Red Points, the fastest-growing brand protection company in the world, and hosted by Daniel Shapiro. The show follows the stories of anti-counterfeiting and brand protection leaders from well-known companies all over the globe.Here's what we'll discuss:1. Michael's career path (4:49)2. What is BeiGene? (6:34)3. Challenges faced within the pharmaceutical industry (9:22)4. Debunking myths (13:01)Head here for an insight into all of our episodes.Make it a good day! See acast.com/privacy for privacy and opt-out information.

Welcome back to the Heroes of Brand Protection. A podcast powered by Red Points, the fastest-growing brand protection company in the world, and hosted by Daniel Shapiro. The show follows the stories of anti-counterfeiting and brand protection leaders from well-known companies all over the globe.What we'll discuss:Michael's career path (7:09)What is the Entertainment Software Association? (11:06)Challenges the video game industry faces, such as credential sharing. You can learn more about it here (18:40)Debunking myths within the video game industry (22:13)Head here for an insight into all of our episodes.Make it a good day! See acast.com/privacy for privacy and opt-out information.

Today, we're thrilled to be speaking with James A Larson, Deputy General Counsel - IP at Purple. As a little boy, our guest wanted to be a police officer, then an astronaut and later a doctor. After he finished his double undergraduate degree in Microbiology and Chemistry, he decided to go to Law School. He started as a Legal Intern at Nike. After multiple experiences as in-house, and working at a law firm, James decided to go back to in-house with Purple. See acast.com/privacy for privacy and opt-out information.

Our guest today is Tina Huckleberry, IP, Infringement Coordinator at The Lumistella Company. When Tina was in high school she realized her true passion was animals and decided to go to college to study zoology. Soon enough she realized that having a passion for animals and studying them are two different things. After a break from college, and working in different jobs, she learned about Brand Protection. Tina really liked the IP world so she decided to go back to school to pursue Paralegal Studies. See acast.com/privacy for privacy and opt-out information.

Our guest today is Tavares Brewington, Vice President and General Counsel at Keolis North America. Since Tavares was 8 years old, he always thought he wanted to be a professional athlete. He's played American football from a very young age. According to him, things that you want and talent divert at some point. When he was a sophomore junior in College he got a summer job at a correctional facility that changed his life. See acast.com/privacy for privacy and opt-out information.

Morten Serup, Brand Protection Officer at Bang & Olufsen is our Heroe of Brand Protection for the day. When Morten was a kid he wanted to become the next Michael Jordan. Once he realized there's only a few Michael Jordan, Marten decided to go to business school. Our guest has had different journey's throughout his career, all with a commercial background. While Morten's career path is unique, it is proof that Brand Protection thought leaders come from many different backgrounds. See acast.com/privacy for privacy and opt-out information.

Our guest today is Maral Behnam-Garcia, Director of Brand Protection & Intellectual Property at Wish. When Maral was a young girl she wanted to become Ben Matlock, from the hit TV show Matlock. For a long time, our guest was determined to become the greatest criminal defense attorney. Once Maral got into Law School she realized she should follow another path. Maral first learned about IP through an internship at a cool tech brand. After that our guest decided to get her MBA, and soon enough landed a job at Wish. See acast.com/privacy for privacy and opt-out information.

Benjamin Okeke, Senior Corporate Counsel at Amazon is our Brand Protection Hero today. Our guest knew from the age of 9 he was going to go to a top ten school, and attend Law School. His plan was to go into general practice as a corporate lawyer. For a period of time though, Benjamin entertained the idea of becoming an NFL player, as well as becoming a software development engineer. Surely the world of Brand Protection would have missed his talents and value as he is an important asset in this space. See acast.com/privacy for privacy and opt-out information.

Christopher Horne, former Business Security and Integrity Group Director at Hewlett Packard Enterprises is our Brand Protection Hero today. Our guest wanted to be a Formula 1 driver as a little kid, then a pilot, after that a famous singer, and finally planned on becoming a police officer. After over a decade as a police officer, Christopher pivoted to the world of Brand Protection first through HP, and most recently through Hewlett Packard Enterprises. See acast.com/privacy for privacy and opt-out information.

Our guests today are Ellen Sheedy and Jennifer Carman, from Keen. Ellen is the General Counsel, and when she was younger she took a trip through Central America, where destiny was made. Jennifer is the IP & Global Brand Protection Manager, and went on a rafting trip to the Grand Canyon for 23 days. Spoiler alert: both of them are just as adventurous as the brand they represent. See acast.com/privacy for privacy and opt-out information.

Stasa Racnik, Brand Protection Senior Manager at Entertainment One, wanted to be a writer as a child due to her passion for reading. As she made her way through school, her passions evolved and pivoted her interests to pursue a career in the legal field. When Stasa got into Law School she was still indecisive regarding a specialty but having lived in different countries helped her find the perfect match: a Master’s on IT and IP Law. See acast.com/privacy for privacy and opt-out information.

Dr. Marion Woessner, Head of Trademarks and Domains at Belron Group is our Brand Protection Hero today. Our guest wanted to be a garbage truck driver as a kid, then a journalist, and finally realized she wanted to study law. In her early career, Marion was a trademark examiner in the German Patent and Trademark Office, and that's when she fell in love with trademark law. See acast.com/privacy for privacy and opt-out information.

Travis Johnson, Vice President - Legislative Affairs, and Senior Counsel at IACC is our Brand Protection Hero today. Our guest started wanting to become a veterinarian, to studying law and working at nightclubs as a side job. He then realized he wanted to get into IP Law, and after a few years working at a small boutique firm in his hometown, he moved to Washington DC to work at IACC in public policy. See acast.com/privacy for privacy and opt-out information.

Andreas Iwerbäck, Director of Technology & IP Intelligence at Husqvarna ir our Brand Protection Hero today. At a young age our guest wanted to be a garbage man, then went on to study computer science which really wasn't his passion. That peaked additional interest to pursue the technical angle of being a patent attorney. He found that he really enjoyed the complex world of IP, and now has over 20 years of Intellectual Property experience working for Ericsson, and now Husqvarna. See acast.com/privacy for privacy and opt-out information.

Dennis Wilke, Brand Protection Coordinator at Cluse is our Brand Protection Hero today. Our guest was told at the age of 8 that he should become a lawyer due to his speaking skills. At the time, he wanted to become a singer or a painter, however he realized he didn’t have the necessary skills to be successful on it. Instead, he became an IP Lawyer to protect other people's creativity See acast.com/privacy for privacy and opt-out information.

Carrie Hedayati, Intellectual Property Counsel at 100% is our Brand Protection Hero today. From wanting to be a palaeontologist, to then focusing on fashion merchandising, to finally getting into Law School to work on anti-counterfeiting issues. See acast.com/privacy for privacy and opt-out information.

Evan Feldstein, Vice General Manager & General Counsel at FOREO is our Brand Protection Hero today. He shared with us his personal story about how he wanted to be a NBA player, but in college realised that law, specifically patent law was the path he wanted to follow. See acast.com/privacy for privacy and opt-out information.

Michael Baima, Intellectual Property Counsel at Wahl Clipper is our Brand Protection Hero today. He shared with us his personal story about the challenge of working midnight shifts in a box making company and then realized his health was not good, so he made a life change and joined the Army and put himself through college as an engineer. See acast.com/privacy for privacy and opt-out information.

Jon Howell, General Counsel at HyperIce is our Brand Protection Hero today. He shared with us his personal and professional story and whose passion has been baseball but Golf is on the rise to his number one passion. See acast.com/privacy for privacy and opt-out information.

Nicole Klug, Senior Global Brand Protection Manager at Hugo Boss is our Brand Protection Hero today. She shared her personal journey including the story of a man who requested to put the iconic brand of Hugo Boss on his brand new Porsche. See acast.com/privacy for privacy and opt-out information.

John Carriero, Senior Brand Protection Director at Under Armour is our Hero of Brand Protection today. He always wanted to be in the investigations space, and he has a great story to tell. See acast.com/privacy for privacy and opt-out information.