Podcasts about Brand protection

La seconda parte del World Anti-Counterfeiting Day si apre con uno sguardo internazionale sui temi della proprietà intellettuale, della contraffazione e della brand protection. È giunto il momento di condividere il podcast “Dentro il mercato LATAM: IP, contraffazione e brand protection”, realizzato con Gabriel Pasqualini. Un approfondimento dedicato al mercato latinoamericano, tra dinamiche di enforcement, sfide legate alla contraffazione e strategie di brand protection in un contesto complesso e in continua evoluzione. Buon ascolto!

Not all cyber threats target your systems, some target your reputation, your customers, and your brand. In this episode, Matthias Reinwarth sits down with research analyst Osman Celik to unpack three closely related but distinct markets: Attack Surface Management (ASM), Digital Risk Protection (DRP), and Brand Protection — and help organizations figure out which one they actually need. Key Topics: ✅ What Attack Surface Management is and its four subcategories (CAASM, EASM, TPRM, DRP)✅ How Digital Risk Protection monitors dark web, social media, and hacker forums✅ What Brand Protection adds on top of DRP — from takedown services to counterfeit detection✅ DRP vs. Brand Protection: lightweight vs. full-spectrum — and when you need which✅ Why brand reach matters more than company size when assessing risk✅ What KuppingerCole research is available now — and what's coming in August Someone may be selling counterfeit versions of your product right now — or impersonating your brand online. DRP and Brand Protection tools exist to catch exactly that. Check out KuppingerCole's Brand Protection Buyer's Compass here.

Not all cyber threats target your systems, some target your reputation, your customers, and your brand. In this episode, Matthias Reinwarth sits down with research analyst Osman Celik to unpack three closely related but distinct markets: Attack Surface Management (ASM), Digital Risk Protection (DRP), and Brand Protection — and help organizations figure out which one they actually need. Key Topics: ✅ What Attack Surface Management is and its four subcategories (CAASM, EASM, TPRM, DRP)✅ How Digital Risk Protection monitors dark web, social media, and hacker forums✅ What Brand Protection adds on top of DRP — from takedown services to counterfeit detection✅ DRP vs. Brand Protection: lightweight vs. full-spectrum — and when you need which✅ Why brand reach matters more than company size when assessing risk✅ What KuppingerCole research is available now — and what's coming in August Someone may be selling counterfeit versions of your product right now — or impersonating your brand online. DRP and Brand Protection tools exist to catch exactly that. Check out KuppingerCole's Brand Protection Buyer's Compass here.

We're in London at the INTA 2026 Annual Meeting, but we're not doing a standard conference recap. We wanted to show how intellectual property work can be creative, inventive, and even fun, so we built THE INVENTIVE MINDSET GAME, a scenario game, and handed real IP lawyers a stack of tricky client prompts.Each prompt forces a choice: do you follow the client's exact instructions, take an inventive counseling path, bring in an AI assist tool, or throw a curveball and plan for the worst-case scenario. From a smart home invention to a viral character and an influencer launching a skincare line, we dig into the practical decisions behind patent strategy, trademark protection, and copyright, including how to think about prior art, claim scope, brand control, and what “commercialization” actually demands.We also talk about the unglamorous but critical details that can make or break an IP strategy: picking the right trademark classes, avoiding coverage that doesn't match the business, and sequencing filings when budgets are tight. If you're a founder, creator, in-house counsel, or just curious about how IP law works in the real world, you'll leave with clearer mental models and sharper questions to ask before you file anything.Subscribe for more stories and practical IP insights, share this with a friend building a brand, and leave a review if the game format helped you think differently about IP. What would you choose first: safe, inventive, AI-assisted, or curveball?Send us Fan MailCheck out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats.The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.

In an age of AI-powered deepfakes and sophisticated counterfeits, is your brand's core identity becoming more of a liability than an asset online?Agility requires moving beyond just building a brand to actively and continuously protecting its integrity in a digital landscape where threats evolve at the speed of AI. This isn't just a defensive tactic; it's a core component of maintaining customer trust and lifetime value.Today, we're going to talk about the often-overlooked other side of brand building: brand protection. In our rush to create amazing customer experiences and leverage new technologies, we're also creating new vulnerabilities for counterfeiters, impersonators, and fraudsters to exploit, ultimately eroding the trust and lifetime value we work so hard to build.To help me discuss this topic, I'd like to welcome, Daniel Shapiro, SVP of Brand Relationships & Strategic Partnerships at Red Points. About Daniel Shapiro Daniel Shapiro leads strategic partnerships at Red Points, working closely with ecommerce platforms, websites, IP firms, and key industry stakeholders. Prior to joining Red Points, Daniel held senior roles at Macy's and eBay, where he served as Senior Manager of Brand Protection. At eBay, he led international teams in the global disruption of counterfeit networks.With deep expertise in brand protection, digital enforcement, and strategic alliances, Daniel helps organizations navigate the complex landscape of online IP abuse while driving scalable brand protection outcomes. Daniel Shapiro on LinkedIn: https://www.linkedin.com/in/danielbshapiro/ Resources Red Points: https://www.redpoints.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

In an age of AI-powered deepfakes and sophisticated counterfeits, is your brand's core identity becoming more of a liability than an asset online? Agility requires moving beyond just building a brand to actively and continuously protecting its integrity in a digital landscape where threats evolve at the speed of AI. This isn't just a defensive tactic; it's a core component of maintaining customer trust and lifetime value. Today, we're going to talk about the often-overlooked other side of brand building: brand protection. In our rush to create amazing customer experiences and leverage new technologies, we're also creating new vulnerabilities for counterfeiters, impersonators, and fraudsters to exploit, ultimately eroding the trust and lifetime value we work so hard to build. To help me discuss this topic, I'd like to welcome, Daniel Shapiro, SVP of Brand Relationships & Strategic Partnerships at Red Points. About Daniel Shapiro Daniel Shapiro leads strategic partnerships at Red Points, working closely with ecommerce platforms, websites, IP firms, and key industry stakeholders. Prior to joining Red Points, Daniel held senior roles at Macy's and eBay, where he served as Senior Manager of Brand Protection. At eBay, he led international teams in the global disruption of counterfeit networks.With deep expertise in brand protection, digital enforcement, and strategic alliances, Daniel helps organizations navigate the complex landscape of online IP abuse while driving scalable brand protection outcomes. Daniel Shapiro on LinkedIn: https://www.linkedin.com/in/danielbshapiro/ Resources Red Points: https://www.redpoints.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In an age of AI-powered deepfakes and sophisticated counterfeits, is your brand's core identity becoming more of a liability than an asset online?Agility requires moving beyond just building a brand to actively and continuously protecting its integrity in a digital landscape where threats evolve at the speed of AI. This isn't just a defensive tactic; it's a core component of maintaining customer trust and lifetime value.Today, we're going to talk about the often-overlooked other side of brand building: brand protection. In our rush to create amazing customer experiences and leverage new technologies, we're also creating new vulnerabilities for counterfeiters, impersonators, and fraudsters to exploit, ultimately eroding the trust and lifetime value we work so hard to build.To help me discuss this topic, I'd like to welcome, Daniel Shapiro, SVP of Brand Relationships & Strategic Partnerships at Red Points. About Daniel Shapiro Daniel Shapiro leads strategic partnerships at Red Points, working closely with ecommerce platforms, websites, IP firms, and key industry stakeholders. Prior to joining Red Points, Daniel held senior roles at Macy's and eBay, where he served as Senior Manager of Brand Protection. At eBay, he led international teams in the global disruption of counterfeit networks.With deep expertise in brand protection, digital enforcement, and strategic alliances, Daniel helps organizations navigate the complex landscape of online IP abuse while driving scalable brand protection outcomes. Daniel Shapiro on LinkedIn: https://www.linkedin.com/in/danielbshapiro/ Resources Red Points: https://www.redpoints.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

In an age of AI-powered deepfakes and sophisticated counterfeits, is your brand's core identity becoming more of a liability than an asset online? Agility requires moving beyond just building a brand to actively and continuously protecting its integrity in a digital landscape where threats evolve at the speed of AI. This isn't just a defensive tactic; it's a core component of maintaining customer trust and lifetime value. Today, we're going to talk about the often-overlooked other side of brand building: brand protection. In our rush to create amazing customer experiences and leverage new technologies, we're also creating new vulnerabilities for counterfeiters, impersonators, and fraudsters to exploit, ultimately eroding the trust and lifetime value we work so hard to build. To help me discuss this topic, I'd like to welcome, Daniel Shapiro, SVP of Brand Relationships & Strategic Partnerships at Red Points. About Daniel Shapiro Daniel Shapiro leads strategic partnerships at Red Points, working closely with ecommerce platforms, websites, IP firms, and key industry stakeholders. Prior to joining Red Points, Daniel held senior roles at Macy's and eBay, where he served as Senior Manager of Brand Protection. At eBay, he led international teams in the global disruption of counterfeit networks.With deep expertise in brand protection, digital enforcement, and strategic alliances, Daniel helps organizations navigate the complex landscape of online IP abuse while driving scalable brand protection outcomes. Daniel Shapiro on LinkedIn: https://www.linkedin.com/in/danielbshapiro/ Resources Red Points: https://www.redpoints.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

A chocolate bunny wrapped in gold foil should not be a legal thriller and yet it is. We follow the Lindt Easter Bunny across Europe's courtrooms as judges wrestle with a high-stakes branding question: when does a familiar seasonal design stop being decoration and start functioning as a trademark that signals source, trust, and reputation?We break down how trademark law can protect more than names and logos, including product shape, color, and packaging, but only when distinctiveness is proven in the minds of consumers. That is where Lindt's saga gets fascinating: EU courts resist broad claims over a crouching bunny with a ribbon and bell, while later decisions reward tighter theories backed by real-world evidence. We also dig into the “bad faith” dimension of European trademark disputes and why intent and market context matter when brands enforce their rights.Then the strategy sharpens. Germany becomes a case study in precision, where Lindt shifts from trying to protect the whole look to proving that a specific gold tone has acquired distinctiveness through use, supported by survey data showing strong consumer association. Switzerland adds another twist, granting Lindt a major injunction and underscoring how much jurisdiction, framing, and proof can change outcomes in international IP enforcement. If you care about branding, trade dress, consumer perception, and trademark strategy, this story delivers practical lessons with a surprisingly elegant punchline.Subscribe for more plain-talk IP stories, share this with someone who obsesses over packaging, and leave a review with your take: should a brand be able to own a color or shape when consumers strongly associate it with one company?Send us Fan MailCheck out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats.The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.

“We're witnessing what I would consider the most structurally disruptive pharmaceutical moment I've seen in my career—and it's being driven by consumers.”Ryan Kelly, Interim CEO and Senior Director of Supply Chain Security and Brand Protection at Rx-360, has seen pharma's direct-to-consumer transformation from multiple angles—building pharmacy operations at Amazon during the PillPack acquisition, scaling the largest cash pharmacy in the U.S. at Chewy, and now leading supply chain security for a 130-member industry consortium. His verdict: the infrastructure isn't keeping up.In the latest PharmaSource podcast episode, Ryan explains why GLP-1 demand and the rise of direct-to-consumer platforms such as TrumpRX have become the stress test pharma's supply chain never prepared for—and what manufacturers need to do before the system breaks.

Doug Green, Publisher of Technology Reseller News, interviewed Kotryna Ragaisyte, Head of Content & Brand at Decodo, to spotlight a growing threat many businesses underestimate: digital squatting—fraudsters registering lookalike domains to impersonate brands, steal customers, and damage reputations. Ragaisyte explained that Decodo (formerly Smartproxy) is a web data collection infrastructure provider offering proxy and scraping solutions—“the backbone of the businesses that need publicly available data” for functions like price comparison and information gathering. Her team encountered digital squatting firsthand when attackers registered a country-code domain using their former brand name, forcing them to confront how difficult it can be to shut down impersonators even when you discover the scam quickly. The business impact, she said, is immediate and severe: reputational harm from fraudulent “service,” negative reviews, lost revenue, and significant legal and operational costs. “It impacts the whole business,” Ragaisyte noted, adding that fighting squatters becomes a cross-team crisis involving legal, marketing, customer support, and security—not a problem any one department can solve alone. Ragaisyte tied the surge in squatting to the post-COVID acceleration of online commerce and habit-driven clicking behavior—warning that top search placement doesn't guarantee legitimacy. She outlined why legal remedies can help but aren't a silver bullet: disputes may require proof of bad faith, can take a long time, must often be handled case-by-case, and don't stop future registrations. Her advice emphasized proactive defense—broad trademark coverage, building a robust domain portfolio beyond “.com” (including misspellings and country-code domains), and maintaining monitoring and internal readiness. Finally, she stressed that response requires disciplined evidence gathering, fast coordination with registrars/hosting providers and legal counsel, and transparent customer communication. Rather than hoping the issue will “go away,” Ragaisyte urged brands to clearly publish official domains and warn customers across email and social channels so scams don't define the narrative. Visit https://decodo.com/

Sue Serna - Social Media Security and Governance Leader and Lover of All BeaglesNo Password Required Season 7: Episode 2 - Sue SernaSue Serna is the CEO and Founder of Serna Social and the former head of global social media at Cargill. She brings more than two decades of experience at the intersection of storytelling, strategy, and security.In this episode, she shares her journey from business reporter to leading her own consultancy serving companies around the world on social media strategy.Jack Clabby of Carlton Fields, P.A, joined by guest co-host Rex Wilson of Cyber Florida, welcomes Sue for a candid discussion about the realities of enterprise social media. From managing more than 150 Facebook pages for a single company, to navigating internal politics, agency relationships, and regulatory pressure, Sue explains why social media is far from “free” and why most organizations still under-resource it.Sue dives deep into the gap between social media teams and cybersecurity departments. She outlines how personal account compromises can escalate into enterprise-level incidents, why governance frameworks matter, and how large organizations can regain control of sprawling digital footprints. Drawing from real-world examples, she argues that social media must be treated like finance or HR, a core business function requiring structure, ownership, and accountability.The episode wraps with the Lifestyle Polygraph, where Sue reveals her love of Apollo-era space history, debates iconic Philadelphia traditions, and imagines what magical talent her beagle would bring to Hogwarts.Follow Sue at SernaSocial.com or connect with her on LinkedIn: https://www.linkedin.com/in/sueserna/ Chapters: 00:00 Introduction and First Impressions   02:45 The Evolving Role of Social Media in Corporations   04:58 Transitioning from Journalism to Social Media  11:11 Building Social Media from Scratch   13:00 Becoming a CEO and Founder   16:28 The Importance of Networking   16:54 Bridging the Gap Between Social Media and Cybersecurity  20:51 Real-World Social Media Security Incidents  28:35 Navigating Internal Conflicts in Social Media  30:32 The Lifestyle Polygraph Begins   31:17 Nerd Things That Expose Sue: Space and Harry Potter!  35:16 Sue's Love For Beagles  37:50 Wreckless Intern or Overconfident Executive?  40:42 Hogwarts and Magical Beagles 

Nos sentamos con Patricia Díaz Saavedra, Head of Marketing en Bioksan, para analizar un sector fascinante y complejo: el de los nutracéuticos y la salud.En esta conversación exploramos cómo una empresa canaria ha logrado penetrar en el mercado peninsular combinando un modelo comercial tradicional (la visita médica) con una estrategia de marketing digital creciente. Patricia nos cuenta su transición profesional desde el mundo de las agencias al "lado del cliente", revelando las ventajas de tener profundidad estratégica y acceso total a los datos del negocio.Hablamos de los retos de la atribución en un modelo híbrido (donde el anuncio es online pero la compra es en farmacia), la estrategia de "Brand Protection" en Google Ads para competir con distribuidores y la importancia de alinear al equipo médico con el equipo de ventas. Además, Patricia comparte su filosofía de "escucha activa" con una brillante metáfora sobre el servicio al cliente y los cubiertos que caen al suelo.Si te interesa el marketing farmacéutico, la gestión de marcas de salud o estás pensando en dar el salto de agencia a cliente final, esta entrevista está llena de aprendizajes reales.Gracias Patricia por compartir tu visión y experiencia con tanta transparencia. Y a ti, que nos escuchas…¡Esperamos que lo disfrutes tanto como nosotros!Enlaces de interés:

Ahmad Halabi is the managing director at Resecurity. In this episode, he joins host Scott Schober to discuss brand protection in cybersecurity and why it is important for organizations today, as well as what types of threats can impact brands, look-alike domains, and more. The Power of Threat Intelligence, a Cybercrime Magazine podcast series brought to you by Resecurity, which offers real-time threat monitoring, dark web surveillance, and predictive analytics to identify risks before digital threat actors victimize your company and customers, ensuring your business remains secure. To learn more about our sponsor, visit https://resecurity.com

Copyright law used to be considered a quiet, "boutique" field—but things have changed. With the rise of AI and global digital marketplaces, copyright has transformed into a high-stakes battlefield. We sit down with Kristyn Webb, a copyright litigator at Fishman Stewart, to discuss how technology is rewriting the concept of ownership and why firms are desperate for new experts in "Soft IP".In this episode, we cover:The AI Revolution: How the legal world is grappling with training data, generated outputs, and the lack of global consensus on AI copyright.Global Enforcement: Why copyright lawyers need to look beyond lawsuits and work with Customs and Border Protection to stop infringing goods before they enter the country.The Human Element: The importance of understanding "moral rights" and protecting an artist's legacy (and immortality).Career Advice: Why you shouldn't be discouraged if you don't land an IP job immediately, and how "side quests" like clerking can make you a better litigator.Click here to view the episode transcript. (00:00) - Introduction: Copyright Law's Evolution in the Age of AI (01:44) - Meet Kristyn Webb: Copyright Litigator & Soft IP Expert (03:27) - Breaking into IP: A Non-Linear Career Path to Copyright Law (05:11) - Future of IP: Concierge Services and Artificial Intelligence (06:42) - Legal Job Market: The Growing Demand for Trademark & Copyright Attorneys (08:44) - IP Strategy: Using Copyright for Border Enforcement & Brand Protection (12:54) - Day in the Life: Litigating Diverse Cases from Cartoons to Digital Rights (15:34) - Moral Rights & Legacy: The Human Element of Intellectual Property (21:42) - Global Copyright: AI Training Data and International Jurisdiction (25:03) - Student Resources: The Copyright Claims Board & Law School Clinics (26:59) - Career Advice: Leveraging Clerkships and "Side Quests" for IP Jobs (31:45) - Host Debrief: The Broad Scope of Copyrightable Works (including Dance) (38:43) - Conclusion: Balancing Artistic Passion with Legal Career Practicality

In this episode, Marcus Aurelius Anderson sits down with Sam Morris, co-founder and CEO of E9 Global and founder of Zen Warrior Training. They discuss resilience, authentic leadership, adaptability in the modern world, and the intersection of technology, philosophy, and personal growth. Key Highlights: [1:14] Sam Morris’s journey from adventure leader to paraplegic and the founding of Zen Warrior Training. [16:35] The importance of adaptability and letting go of static identity in leadership and life. [1:08:00] Sam explains E9 Global’s anti-counterfeit technology and the value of data sovereignty. [1:17:00] Lessons in team building, self-awareness, and the role of humility in leadership. Sam Morris is the co-founder and CEO of E9 Global, a MarTech company focused on data sovereignty and brand protection. After a life-changing accident left him paralyzed, Sam founded Zen Warrior Training, inspiring thousands to transcend limitations through resilience and authentic leadership. He is a sought-after speaker and coach, known for his unique perspective on adaptability, mindfulness, and organizational leadership. Learn more about the gift of Adversity and my mission to help my fellow humans create a better world by heading to www.marcusaureliusanderson.com. There you can take action by joining my ANV inner circle to get exclusive content and information.See omnystudio.com/listener for privacy information.

The Dave Thomas Foundation for Adoption doesn't treat partnerships as a side project—they're the operating system. During this National Adoption Month and in this Nonprofit Power Week kickoff, Senior VP Jill Crumbacher shares how the Foundation builds relationships that move from a good idea to real results. Step one: align the people doing the work. “Our marketing and our development practice is under one department that I lead,” Jill explains. That single team design means awareness and revenue aren't competing—they're collaborating—so a PSA, a billboard, a direct-mail test, or an influencer post can ladder up to the same mission outcome.Jill dismantles the common myth that Wendy's alone funds the mission. Wendy's is a long-standing, values-matched partner, but the need—kids and teens waiting for family in the U.S. and Canada—calls for many hands. That's why DTFA manages a wide mix of partners each year: micro-influencers and media outlets, cause-aligned brands, and fundraising collaborators. To keep everything clear and friendly, they start with the right agreement for the moment—an approachable MOU for brand exchanges and content support; a fuller contract when dollars or large placements are involved. The paperwork isn't red tape—it's a map. Who does what, by when, with what approvals. Everyone can move faster because expectations are written down.Media is changing, and the Foundation adapts. Donated placements are still vital (think PSAs across billboards, airports, radio, and connected TV). But there's also a growing middle lane Jill calls “low bono”—discounted inventory that isn't free but is far below market. The team buys when the data says it's smart, especially in digital, and pairs that with donated reach for scale.Brand care is a shared responsibility. The Foundation reviews language and usage to protect its name and the Wendy's connection. If something flares online, they pick up the phone so partners aren't blindsided. That builds trust, and trust keeps doors open. Multi-year deals? They're great when they make sense, but Jill's team prefers to earn renewal through value rather than lock people in. The relationship stays fresh because both sides want to come back.Maybe the most refreshing part is Jill's take on celebrity. The organization has tested it; the results weren't lasting. The real wins come from people and brands who show up because they truly care. As Jill puts it, “You go further with the ones that are organic… when you're all in it about the mission.” Those partners bring energy, introduce new allies, and help the message travel farther.If you're rethinking how your organization shows up with partners—how you set expectations, share brand space, blend donated and paid reach, and keep everyone rowing in the same direction—this conversation is a ready-to-use roadmap for doing it well, and doing it together.#TheNonprofitShow #AdoptionMatters #NonprofitPartnershipsFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

Discover how Fortra helps agencies monitor, detect & block domain impersonation attacks with phishing prevention best practices. Watch the podcast today!

When the internet comes for you, your instinct is to fight back or disappear. Neither helps. In this episode, Molly breaks down her simple, proven 90-second rule for handling online hate without losing your cool or your credibility.You'll learn:Why outrage online is a revolving door (and why it's never really about you).How to recognize when your brain has flipped into fight-or-flight mode—and what to do about it.The golden rule of when not to apologize (and where to respond instead).How to move from panic to power in less time than it takes to make a cup of coffee.If you've ever dealt with critics, trolls, or just plain mean people online, this one's for you.Bonus: Want to learn how to respond to any crisis with confidence?Join Molly's free live training: The First Hour: How to Respond to Any Crisis Before It SpiralsYou'll discover:The 3 critical steps every communicator must take in the first hour of a crisis.The biggest mistakes that tank trust (and how to avoid them).How to draft a holding statement in minutes instead of hours.Spots are limited—grab yours now HERE. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymc...

In this episode of The Blackletter Podcast, host Tom Dunlap is joined by David Ludwig and Carlos Linares, partners at Dunlap Bennett & Ludwig, to unpack the complex world of trademarks in social media and the metaverse.From influencers whose handles are worth millions to businesses fighting for control of their online identities, today's digital landscape presents unique legal challenges. David and Carlos share practical insights on how creators and companies can protect usernames, content, and brands in an environment where platform terms of service often matter as much as the law itself.Key topics covered:Why usernames and social handles are often treated like trademarks.What happens when two people want the same handle—and why platforms, not courts, usually decide.How to deal with dormant or inactive accounts that match your brand.Risks when a social media agency controls your handles or content.Why terms of service often outweigh trademark law on platforms.How influencers can trademark personal names and handles for stronger legal protection.The role of federal trademark registration in winning disputes with platforms.Why early registration and clear agreements are the key to avoiding costly battles later.David and Carlos emphasize a simple truth: if your brand or identity matters online, you need to treat it like intellectual property and lock down your rights early.

Industry visionary Graham Wilkinson joins the podcast to talk about the industry's adoption of AI, where it's working and where it's not. The team examines the role of AI across generative advertising, data fragmentation, breaking down silos and the genesis of creativity.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

In this episode of Zero to CEO, I speak with Anita Mar, founder and CEO of Trademark Angel, about why trademarks are essential for Amazon and e-commerce sellers. With over 6,900 successful trademark filings, Anita explains how protecting your brand not only stops counterfeiters and copycats but also opens the door to new revenue streams. We dive into common IP mistakes, how to secure your trademark affordably, and why now is the time to safeguard your business in the digital marketplace.

The industry is experiencing the ‘Wild West ‘in terms of AI implementation and associate legislation. Leading patent attorney Gene Quinn of IP Watchdog joins the podcast to discuss the complexity and swirl of issues and potential resolutions in both the US and globally, smart modularization approaches for marketers and ultimately adding value for consumers. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

In episode 488 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kebharu Smith, director and associate general counsel of Amazon.com's Counterfeit Crimes Unit (CCU), a global team working to investigate, find and launch legal action and criminal referrals against counterfeiters. Listen in as Smith provides an overview of the CCU's work to prevent counterfeit product…

In this episode of the Drop In CEO podcast, Deb Coviello welcomes Shane Barker, CEO and founder of TraceFuse, the first Amazon TOS-compliant negative review removal system. The conversation covers entrepreneurship, the importance of focus, lessons learned from business growth, and the value of work-life balance. Shane also discusses the origins of Trace Fuse, the challenges of working with Amazon, and his commitment to helping business owners protect their reputations and feed their families. Episode Highlights: 02:00 Shane’s Backstory: From restaurants to digital marketing and influencer education 07:00 Lessons from early businesses and the drive to help others 13:00 The origin and mission of Trace Fuse 18:00 How Trace Fuse helps Amazon sellers proactively and reactively 22:00 Relationship with Amazon and the challenges of review removal 27:00 Growth, focus, and the future of Trace Fuse 32:00 Work-life balance, personal growth, and building a high-performing small team 38:00 Shane’s life outside of work and the importance of family 44:00 Final advice, how to connect with Shane, and closing thoughts Shane Barker is the CEO and founder of TraceFuse, the first Amazon TOS-compliant negative review removal system. With over 25 years of marketing experience supporting Fortune 500 brands, Shane has been recognized as a leading influencer. His recent focus is helping Amazon sellers combat negative reviews through TraceFuse’s innovative, white-hat solution. Connect with Shane Barker: Twitter: https://twitter.com/shane_barkerFacebook: https://www.facebook.com/ShaneBarkerConsultant/Instagram: http://instagram.com/shanebarkerLinkedIn: https://www.linkedin.com/in/shanebarkerCompany LinkedIn Page: https://www.linkedin.com/company/tracefuse/ For more information about my services or if you just want to connect and have a chat, reach out at: https://dropinceo.com/contact/See omnystudio.com/listener for privacy information.

Podcast Introduction (00:00:00) VHT Closure and Baird & Warner Moves (00:00:45) Background on VHT, Matterport, and CoStar (00:01:19) Baird & Warner Hires VHT Staff (00:03:44) NAR Wins Texas Lawsuit Dismissal (00:04:42) Implications of the Lawsuit Ruling (00:06:42) Texas Realtor Association Merger (00:08:10) NAR Staff Changes and Brand Protection (00:09:32)Chicago Ranks Last in New Construction (00:11:09) Barriers to Building in Chicago (00:11:34) Impact on Housing Affordability (00:13:02) Local Development Examples and Political Critique (00:13:55) Coach Houses and Zoning Proposals (00:15:24) Potential for Builder-Friendly Suburbs (00:16:17) NAR Real Estate Forecast Summit Highlights (00:16:54)Record Mortgage Debt and Real Estate Valuation (00:17:59)Low Mortgage Delinquency and Foreclosure Rates (00:19:02)Homeownership and Mortgage Statistics (00:20:04) Federal Reserve Rate Predictions (00:20:26) Job Growth as Real Estate Driver (00:21:09) Existing Home Sales and Market Flatness (00:22:16) Price Appreciation Trends (00:23:23) 2025 and 2026 Real Estate Predictions (00:24:00) No Recession Predicted, Economic Confidence (00:25:08) Fed Meeting and Political Pressure (00:25:56) Current Mortgage Rates (00:27:10) National and Regional Market Stats (00:28:05) Wisconsin Market Update (00:29:51) Land Trust Title Services Updates (00:30:30) Tribute to Ryne Sandberg (00:31:32) Full episodes available at www.peoplenottitles.comPeople, Not Titles podcast is hosted by Steve Kaempf and is dedicated to lifting up professionals in the real estate and business community. Our inspiration is to highlight success principles of our colleagues.Our Success Series covers principles of success to help your thrive!www.peoplenottitles.comIG - https://www.instagram.com/peoplenotti...FB - https://www.facebook.com/peoplenottitlesTwitter - https://twitter.com/sjkaempfSpotify - https://open.spotify.com/show/1uu5kTv...

On Episode #173 of the PricePlow Podcast, Mike and Ben dive deep into the world's most researched supplement with Mirko Holzmüller and Stefan Schweyer from Creapure, the premium creatine monohydrate brand manufactured by AlzChem in Germany. This comprehensive conversation explores everything from the unique German manufacturing process that delivers 99.99% purity to the expanding research showing creatine's benefits far beyond athletic performance. As creatine experiences a renaissance with growing interest from women, elderly populations, and health-conscious consumers, Mirko and Stefan provide insider insights into what sets Creapure apart from generic alternatives. From the coal-and-lime production process in Bavaria to the rigorous testing protocols that ensure every batch meets pharmaceutical-grade standards, this episode reveals why leading brands like Nutristat choose Creapure as their exclusive creatine source. The discussion covers optimal dosing strategies, debunks common myths about loading phases, and explores emerging research on post-viral fatigue, cognitive function, and healthy aging. Whether you're a supplement industry professional or someone curious about creatine's expanding applications, this conversation offers unprecedented access to the science and manufacturing expertise behind the world's most trusted creatine brand. https://blog.priceplow.com/podcast/creapure-173 Video: Inside Creapure - The Science of Premium Creatine Manufacturing https://www.youtube.com/watch?v=rJe2nesRtkw Detailed Show Notes: Creapure's Manufacturing Excellence and Scientific Leadership (0:00) – Introduction: Meeting the Creapure Team (5:00) – AlzChem's Foundation: More Than Just Creatine (10:00) – Creatine Fundamentals: Energy Currency for Body and Brain (15:00) – Personal Dosing Strategies: Beyond the Standard Five Grams (20:00) – Understanding Creatine's Unique Energy Profile (25:00) – Manufacturing Excellence: The German Advantage (30:00) – Purity Standards: 99.99% Excellence (35:00) – Quality Control and Contamination Prevention (40:00) – Market Trends and Consumer Education (45:00) – Research Partnerships and Scientific Leadership (50:00) – Creatine Forms and Research Evidence (55:00) – Practical Use and Dosing Strategies (60:00) – Product Forms and Delivery Methods (65:00) – Quality Assurance and Brand Protection (70:00) – Regulatory Compliance and Health Claims (75:00) – Future Directions and Consumer Access Where to Follow Creapure and Learn More Creapure Website: Creapure.com Instagram: @Creapure Email: info@creapure.com Mirko Holzmüller: LinkedIn Stefan Schweyer: LinkedIn Educational Resources: Creapure Manufacturing Process AlzChem Company Overview ... Read more on the PricePlow Blog

Dive headfirst into the surprisingly cutthroat world of luxury watch intellectual property battles where the stakes are as high as the price tags. From Swiss ateliers to Silicon Valley boardrooms, the gloves come off when horological heavyweights defend their creations against customizers, competitors, and counterfeiters alike.When does personalization cross into infringement? The Rolex cases against Artisans de Genève and Becker Time reveal the fine line between owning a watch and owning its identity. We explore how courts have split hairs over modified dials, aftermarket bezels, and what it truly means for a timepiece to be "genuine" in the eyes of trademark law. Meanwhile, Vortic's vintage Hamilton restoration saga offers hope for artisans who respect heritage while creating something new.The battlefield extends beyond physical watches into digital domains. Samsung faced Swatch Group's wrath over app store watch faces mimicking luxury dials, while Richemont convinced courts to make internet service providers block counterfeit websites altogether. Even tech giant Apple wasn't immune when Swatch cheekily registered "Tick Different" and "One More Thing" trademarks, leaving the Cupertino company with no choice but to rebrand their smartwatch.Perhaps most fascinating is Audemars Piguet's global quest to protect their revolutionary Royal Oak design—a struggle revealing how difficult it is to claim exclusive rights to shapes that have defined entire categories. And as watches evolve into health monitors, AliveCor's patent war against Apple Watch's ECG feature shows us what happens when traditional horology collides with cutting-edge medical technology.Whether you're a watch enthusiast, legal professional, or simply fascinated by the intersection of luxury and law, these cases illuminate five timeless principles governing intellectual property in the modern marketplace. Subscribe now for new episodes every Tuesday that decode the intangible yet invaluable assets behind the world's most coveted timepieces.Send us a text

In this episode of Unspoken Security, host AJ Nash sits down with Jennifer Leggio, Chief Strategy Officer of W2 Communications, to discuss the unspoken challenges impacting career fulfillment. Jennifer shares her personal experiences with toxic work environments, imposter syndrome, and the struggle to balance ego and self-awareness. She highlights the importance of advocating for yourself while remaining empathetic to others' struggles.Jennifer introduces the concept of "self-energy," emphasizing the need to prioritize what's best for everyone, not just yourself. She also explores the impact of personal trauma on professional life and offers practical advice for building resilience. Jennifer emphasizes the value of self-care, including meditation and affirmations. She shares her personal "courage plan" framework to help listeners overcome obstacles and create a more fulfilling life.This episode challenges listeners to examine their behaviors and create a path toward greater self-awareness and personal growth, both personally and professionally.Send us a textSupport the show

In this insightful episode of Money Talk With Tiff, Tiffany Grant sits down with attorney Darlene Harris to break down exactly how protecting your brand isn't just about legal safety—it's a key step toward building lasting wealth. Darlene explains the importance of trademarks, copyrights, contracts, and other brand protections for entrepreneurs, creatives, and anyone looking to secure the future of their business or intellectual property.Full episode show notes: https://moneytalkwitht.com/podcast-show-notes/unlocking-the-power-of-trademarks-copyrights-and-patents-for-entrepreneurs/Key Topics CoveredWhat is Brand Protection?Darlene clarifies common misconceptions about LLCs, trademarks, and what actually secures your brand. She stresses that forming an LLC doesn't mean you own your brand name; trademarks do.Wealth-Building with Intellectual PropertyLearn how intellectual property like trademarks and copyrights can directly impact your ability to grow, protect, and even monetize your brand. Darlene shares examples—from Nike to Coca-Cola—of how brand recognition boosts value and financial leverage.Real-World Scenarios and GuidanceWhat do you do if someone else holds or uses your business name? Darlene discusses your options, from coexistence agreements to rebranding, and why protecting yourself early is always cheaper than fixing problems later.Turning Trademarks and Copyrights Into CashDiscover practical ways to monetize your intellectual property, such as licensing, franchising, and even using your trademark as collateral for business loans. Darlene also explains how brand recognition and revenue can increase the value of your trademark or copyright.Preparing for the FutureTiffany opens up about her own journey transitioning her brand for potential sale or licensing—emphasizing the importance of making the brand an asset separate from her personal identity.Legal Strategies for EntrepreneursThe episode wraps with actionable advice for protecting your brand, building wealth, and leaving a business legacy.Connect with Darlene HarrisInstagram & TikTok: @AttorneyDarleneHarrisLinkedIn: Darlene Harris, EsqWebsite: PowerInProtection.comMention the Money Talk With Tiff podcast for a special consultation perk!Connect with Tiffany on all social platforms: @MoneyTalkWithTListen to past episodes: moneytalkwitht.com

In this essential episode of Brave Bold Brilliant, Jeannette shares 12 critical strategies to help you protect your brand from theft, misuse, and dilution. Whether you’re building your business from the ground up or scaling your empire, your brand is your legacy - and it deserves strong protection. Learn how to legally secure your assets, build internal awareness, and maintain a consistent presence across every touchpoint. From trademark registration to countering infringement and developing customer trust, Jeannette walks you through the actionable steps every entrepreneur must take to build a brand that lasts. Tune in and gain the confidence to protect your brand while boldly standing out in your industry. You'll learn how to: Protect your brand by registering your trademark, which includes your brand name, logo, and any straplines. Establish and consistently apply your branding elements, such as colour palettes, fonts, and iconography, across all platforms and materials to strengthen your brand identity. Actively track your brand's reach and reputation on social media and other platforms. Seek feedback from customers to ensure your brand resonates with your audience. Secure your domain name and consider registering variations (e.g., .com, .net, .org) to prevent others from using similar web addresses that could confuse your customers. Ensure that employees and partners understand the importance of your brand and how to represent it correctly. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit https://brave-bold-brilliant.com/ for free tools, guides and resources to help you take action now

Negotiating with High Conflict Personalities: A Transformative ApproachIn this enlightening episode of It's All Your Fault, hosts Megan Hunter and Bill Eddy from the High Conflict Institute welcome Michèle Huff, author of "The Transformative Negotiator: Changing the Way We Come to Agreement." Through her experience as a transactional lawyer and current executive director at UC Berkeley's Office of Business Contracts and Brand Protection, Huff shares insights that align perfectly with managing high conflict situations while maintaining humanity and connection.The conversation explores how Huff's unique approach to negotiation - emphasizing internal transformation and human connection - can be particularly effective when dealing with high conflict personalities. Drawing from Buddhist principles and years of experience in Silicon Valley, Huff explains how understanding oneself becomes crucial when facing challenging behaviors in negotiations. Bill and Megan connect these concepts to their extensive work with high conflict personalities, showing how transformative negotiation techniques can help manage difficult situations.The discussion delves into practical strategies for maintaining composure when faced with high conflict behaviors, including the use of "anchoring" techniques and mindful breathing. Particularly valuable is the exploration of how these methods can work even in high-stakes business environments where traditional aggressive negotiation tactics are common. The episode also addresses cultural differences in negotiation styles, offering insights into managing high conflict situations across cultural boundaries.Questions we answer in this episode:How do you maintain effectiveness when dealing with high conflict personalities?What techniques help keep negotiations productive when emotions run high?How can you recognize early warning signs of high conflict behavior in negotiations?When should you walk away from a negotiation?What role does self-awareness play in managing difficult negotiations?Key Takeaways:Understanding your own triggers helps manage high conflict situationsHuman connection can defuse potentially volatile negotiationsPhysical and emotional well-being directly impacts negotiation successSetting appropriate boundaries is crucial in high conflict situationsTransformative negotiation techniques work in both personal and professional contextsThis episode provides essential insights for anyone who deals with high conflict personalities in negotiations, from business professionals to mediators to individuals managing personal relationships. Huff's approach to transformative negotiation, combined with Bill and Megan's expertise in high conflict personalities, offers practical strategies for achieving better outcomes while maintaining professional boundaries and personal well-being.Links & Other NotesBOOKSThe Transformative Negotiator: Changing the Way We Come to Agreement (Revised & Updated Edition)Purchase on our website: https://www.unhookedmedia.com/stock/p/transformative-negotiator-fcgdxPurchase on AmazonGUEST MICHELE HUFF WEBSITEhttps://michelehuff.com/2nd-edition-book/ARTICLESRead Michele's blogOUR WEBSITE: https://www.highconflictinstitute.com/Submit a Question for Bill and MeganAll of our books can be found in our online store or anywhere books are sold, including as e-books.You can also find these show notes at our site as well.Note: We are not diagnosing anyone in our discussions, merely discussing general patterns of behavior. Nor are we providing legal of therapeutic advice. Please seek the assistance of your local professionals to seek help. (00:00) - Welcome to It's All Your Fault (01:43) - Michèle Huff (05:27) - Her Background (11:28) - Book's Title (13:15) - Soft Skills in Negotiations (17:37) - Transferring Skills (20:55) - Mistakes in Negotiating (25:51) - Negotiating with HCPs (34:28) - Caring and Authenticity (40:38) - Finding Your Anchors and Keeping Deadlines at Bay (45:53) - Resistance (50:27) - Dedication (54:13) - Wrap Up (55:00) - Reminders & Coming Next Week: Kara Rubenstein on DNA Surprises Learn more about our Conflict Influencer Class. Get started today!

Noam Krasniansky, the visionary founder of Komposite Blockchain, joins Business Security Weekly to explore Web3's transformative potential. Noam delves into the basics of blockchain technology, Bitcoin and the meteoric rise of Ethereum, and the critical role of decentralized systems in safeguarding brands against counterfeiting—a global issue costing companies $1.7 Trillions annually. The conversation will shed light on blockchain can be designed to enhance transactional efficiency and security. Noam highlights how verification technologies are key to combating counterfeiting, protecting intellectual property, and fostering trust in an increasingly digital economy. He also provides practical insights into how businesses and individuals can embrace blockchain innovations, redefining digital ownership, the making of new wealth, and empowering communities. In today's dynamic markets, innovation is essential to maintaining a competitive edge. As Web3 technologies rapidly advance, businesses must adapt or risk falling behind. Understanding the foundational principles of blockchain is no longer optional—it's a necessity. Segment Resources: 1) https://finance.yahoo.com/news/komposite-blockchain-launches-whitepaper-bridge-163600646.html 2) https://www.youtube.com/watch?v=OOokN0XwpWE 3) https://rumble.com/v66x6ly-interview-komposite-a-fix-for-blockchain-limitations.html In the leadership and communications segment, CISO vs. CIO: Where security and IT leadership clash (and how to fix it), The CISO's bookshelf: 10 must-reads for security leaders, The CISO's bookshelf: 10 must-reads for security leaders, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-386

Noam Krasniansky, the visionary founder of Komposite Blockchain, joins Business Security Weekly to explore Web3's transformative potential. Noam delves into the basics of blockchain technology, Bitcoin and the meteoric rise of Ethereum, and the critical role of decentralized systems in safeguarding brands against counterfeiting—a global issue costing companies $1.7 Trillions annually. The conversation will shed light on blockchain can be designed to enhance transactional efficiency and security. Noam highlights how verification technologies are key to combating counterfeiting, protecting intellectual property, and fostering trust in an increasingly digital economy. He also provides practical insights into how businesses and individuals can embrace blockchain innovations, redefining digital ownership, the making of new wealth, and empowering communities. In today's dynamic markets, innovation is essential to maintaining a competitive edge. As Web3 technologies rapidly advance, businesses must adapt or risk falling behind. Understanding the foundational principles of blockchain is no longer optional—it's a necessity. Segment Resources: 1) https://finance.yahoo.com/news/komposite-blockchain-launches-whitepaper-bridge-163600646.html 2) https://www.youtube.com/watch?v=OOokN0XwpWE 3) https://rumble.com/v66x6ly-interview-komposite-a-fix-for-blockchain-limitations.html Show Notes: https://securityweekly.com/bsw-386

Noam Krasniansky, the visionary founder of Komposite Blockchain, joins Business Security Weekly to explore Web3's transformative potential. Noam delves into the basics of blockchain technology, Bitcoin and the meteoric rise of Ethereum, and the critical role of decentralized systems in safeguarding brands against counterfeiting—a global issue costing companies $1.7 Trillions annually. The conversation will shed light on blockchain can be designed to enhance transactional efficiency and security. Noam highlights how verification technologies are key to combating counterfeiting, protecting intellectual property, and fostering trust in an increasingly digital economy. He also provides practical insights into how businesses and individuals can embrace blockchain innovations, redefining digital ownership, the making of new wealth, and empowering communities. In today's dynamic markets, innovation is essential to maintaining a competitive edge. As Web3 technologies rapidly advance, businesses must adapt or risk falling behind. Understanding the foundational principles of blockchain is no longer optional—it's a necessity. Segment Resources: 1) https://finance.yahoo.com/news/komposite-blockchain-launches-whitepaper-bridge-163600646.html 2) https://www.youtube.com/watch?v=OOokN0XwpWE 3) https://rumble.com/v66x6ly-interview-komposite-a-fix-for-blockchain-limitations.html In the leadership and communications segment, CISO vs. CIO: Where security and IT leadership clash (and how to fix it), The CISO's bookshelf: 10 must-reads for security leaders, The CISO's bookshelf: 10 must-reads for security leaders, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-386

Noam Krasniansky, the visionary founder of Komposite Blockchain, joins Business Security Weekly to explore Web3's transformative potential. Noam delves into the basics of blockchain technology, Bitcoin and the meteoric rise of Ethereum, and the critical role of decentralized systems in safeguarding brands against counterfeiting—a global issue costing companies $1.7 Trillions annually. The conversation will shed light on blockchain can be designed to enhance transactional efficiency and security. Noam highlights how verification technologies are key to combating counterfeiting, protecting intellectual property, and fostering trust in an increasingly digital economy. He also provides practical insights into how businesses and individuals can embrace blockchain innovations, redefining digital ownership, the making of new wealth, and empowering communities. In today's dynamic markets, innovation is essential to maintaining a competitive edge. As Web3 technologies rapidly advance, businesses must adapt or risk falling behind. Understanding the foundational principles of blockchain is no longer optional—it's a necessity. Segment Resources: 1) https://finance.yahoo.com/news/komposite-blockchain-launches-whitepaper-bridge-163600646.html 2) https://www.youtube.com/watch?v=OOokN0XwpWE 3) https://rumble.com/v66x6ly-interview-komposite-a-fix-for-blockchain-limitations.html Show Notes: https://securityweekly.com/bsw-386

Join the Kpopcast Slack: https://join.slack.com/t/kpopcast/shared_invite/zt-93kzxcv6-YNej2QkyY6vaPnhEQJxk0AChip in for the show: https://ko-fi.com/thekpopcast HIT REPLAYS:JENNIE & Dominic Fike - Love Hangover (Official Video) https://youtu.be/23urWKmHS6o?si=MX7f5f_tSgy1kwQz 블라세(BLASÉ) - BLASÉOUL(G6) (Ft. 박재범, 쿠기 (Coogie), oygli) (Official Video) https://youtu.be/RRDuNfNWT28?si=MPDTB98tJQhb29Xe IVE 아이브 'ATTITUDE' MV https://youtu.be/38xYeot-ciM?si=pJDcdS2dLosw0Uj_ AI generated description:In this episode, the hosts discuss the recent rebranding of K-Pop group New Jeans to NJZ, exploring the implications of this change from a publicity, legal, and historical perspective. They delve into the ongoing legal battles with their former label, ADOR, and how this situation reflects broader trends in the K-Pop industry. The conversation also highlights the significance of the recent press conference held by NJZ, where the members expressed their determination to move forward despite the challenges. The hosts speculate on the future of NJZ and the potential impact on artist rights within the K-Pop landscape, emphasizing the importance of authenticity and fan connection.Chapters00:00 Introduction to NJZ and K-Pop Dynamics15:00 The Rebranding of New Jeans to NJZ20:44 Legal Battles and Industry Precedents25:02 Legal Strategies and Publicity Stunts26:38 Historical Precedents in K-Pop Lawsuits30:38 Brand Protection and Competitive Dynamics34:26 Artist Recovery Post-Lawsuit39:19 Control of Narrative in K-Pop46:52 The Role of Media in Artist Image52:37 Hypothetical Outcomes of Legal Battles57:02 New Chapter Hosted on Acast. See acast.com/privacy for more information.

Tune into the Level Up Claims podcast for a crucial episode on internet defamation with expert attorney Aaron Minc. Discover how online falsehoods can devastate reputations and businesses, and learn about the real-life fight against damaging fake reviews and cyber threats. Protect your digital presence today!   Highlights Internet defamation's impact on reputations. Journey into becoming an internet defamation lawyer. Great Recession's influence on law career. First experience with internet defamation case. Handling and identifying false online reviews. The significance of online reputation. Free speech vs. defamation on the internet. The rise of AI and deepfakes. Sextortion scams targeting young men and seniors. Steps to take when facing internet defamation.   Episode Resources Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com https://levelupclaim.com/ Connect with Aaron Minc https://www.linkedin.com/in/aaronminc  

Cyber Crime Junkies Podcast Host David Mauro and producer Jay have discussion about latest Small Business Cybersecurity Risks and how many are asleep at the wheel.Send us a text

In this episode of "The Encore Entrepreneur," Lori delves into the legalities of business and brand protection, building on a previous discussion with brand attorney Cheryl Hudson. Key topics include the importance of protecting intellectual property through trademarks and copyrights, the necessity of strong contracts to prevent disputes, and the role of liability insurance. Lori advises consulting a qualified business attorney for tailored legal support and emphasizes proactive legal measures. Practical steps and real-life examples underscore the need for regular legal reviews to safeguard business interests, encouraging listeners to seek professional legal assistance. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

In this episode of The Nomad Solopreneur Show, I chat with Jeff Holman, founder of Intellectual Strategies. Jeff dives into the benefits of the fractional model, the importance of protecting your brand, and strategies for safeguarding intellectual property. He also shares how he's transforming access to legal support for startups and scaling businesses. He introduces his pioneering concept of fractional legal teams, which provide expert legal advice without the expense of a full-time in-house team. With degrees in electrical engineering, law, and an MBA, Jeff's diverse background and 20 years of experience make his approach highly effective and versatile. Jeff emphasizes the need for layered protection and offers insights into navigating the complex landscape of intellectual property.

The Lawyer Stories Podcast Episode 201 features Nicole Dolgon, Partner at ESCA Legal, a New York City based team dedicated to legal protection worldwide for their clients and being strategic counsel for IP-Focused Businesses.  Nicole began her professional career at a boutique law firm in New York City. She transitioned to an in-house career as the Director of Business Development & Licensing at ED Ellen DeGeneres, where she led transactional negotiations between Ellen's licensees, partners, joint-venturers and representatives. She drafted, negotiated and executed license, joint venture, partnership, collaboration, sponsorship and design services agreements. Nicole recently served as Senior Counsel to Party City Holdings Inc., where she was responsible for negotiations between Party City and third parties for master services, SaaS, consulting and licensing agreements, as well as other commercial contracts as necessary.  Nicole frequently speaks at her law school alma mater the Benjamin N. Cardozo School of Law.

Steven Pope, founder of My Amazon Guy, shares essential tips for succeeding on Amazon. He emphasizes the importance of having a trademark for brand protection and access to valuable features like brand stores and sponsored ads. Pope also discusses strategies for increasing average order value, such as utilizing brand stories and A+ content to showcase product variety and cross-linking. He advises sellers to avoid common mistakes like going out of stock and launching too many variations. Pope predicts that Amazon will become more challenging to sell on, but those who stick it out will benefit from the platform's dominance. He also highlights the potential rise of Target as a competitor to Amazon.   Takeaways Having a trademark is essential for brand protection and access to valuable features on Amazon. Utilize brand stories and A+ content to increase average order value and showcase product variety. Avoid common mistakes like going out of stock and launching too many variations. Amazon will become more challenging to sell on, but those who stick it out will benefit from the platform's dominance. Target may emerge as a strong competitor to Amazon in the future.   Chapters 00:00 Introduction to Steven Pope and My Amazon Guy 02:02 The Importance of Trademark and Brand Protection on Amazon 05:03 Strategies for Increasing Average Order Value on Amazon 17:37 Common Mistakes to Avoid as an Amazon Seller 23:15 The Issue of Old Barcodes and Changes on Amazon 32:12 The Future of Selling on Amazon: Challenges and Opportunities   Full service Amazon Agency: https://myamazonguy.com/   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  To book a strategy session with Joie and her team: www.Callamz.com

Episode Description: In this episode of Player: Engage, Greg interviews Sharon Fisher, the Head of Trust and Safety at Keywords Studios. Sharon shares her extensive experience in building and managing trust and safety teams, the challenges of moderating online communities, and the role of technology and AI in preventing harmful behavior. The conversation also covers strategies for creating safer gaming environments and the importance of well-being for trust and safety moderators.Timestamps & Key Takeaways: 02:12.22 - 04:11.27: Moderation and PreventionSharon discusses the importance of preventive moderation and the tools needed to support moderators in identifying and addressing real-time threats. 07:02.04 - 09:54.65: Collaboration and Community SafetyEmphasizes the need for developers to collaborate with community teams early in the game development process to anticipate and mitigate potential risks.Highlights the importance of preventive measures to create a safer gaming environment from the start. 11:33.78 - 14:37.91: AI and Human Interaction in Trust and SafetySharon talks about the integration of AI in trust and safety, stressing the necessity of human oversight to ensure accuracy and context in moderation.Discusses the challenges of training AI models and the importance of balancing AI and human intervention. 18:37.93 - 20:33.75: Incentivizing Positive EngagementSharon proposes focusing on rewarding positive behaviors in communities rather than just punishing negative actions.Suggests creating systems that encourage constructive interactions and reduce the appeal of trolling.Key Concepts: Preventive Moderation:Sharon emphasizes the importance of having preventive measures in place to quickly identify and address harmful behavior in real-time. This involves using advanced tools and technologies to support moderators in their roles. Collaboration Between Developers and Community Teams:Highlighting the necessity for developers to work closely with community teams from the early stages of game development. This collaboration helps in identifying potential risks and implementing safety features proactively. Balancing AI and Human Oversight:The integration of AI in trust and safety is crucial, but it must be balanced with human oversight. Sharon discusses the challenges in training AI models and the importance of human moderators to ensure accurate and contextually appropriate decisions. Incentivizing Positive Behavior:Instead of focusing solely on punitive measures, Sharon advocates for systems that reward positive community engagement. This approach can help in shaping a healthier community culture and reducing the impact of negative behavior. Moderator Well-being:The well-being of trust and safety moderators is essential. Sharon shares how Keywords Studios has implemented programs to support the mental and emotional health of their moderators, leading to improved retention and overall job satisfaction. Brand Protection and Community Safety:Sharon discusses how proactive trust and safety measures can protect a brand's reputation and create a safer environment for all players. She emphasizes that companies should invest in these measures not only for legal and ethical reasons but also for long-term community and business benefits.

Are you a coach or small business owner who's invested in creating standout programs and brands but hasn't protected them legally? Join us for an eye-opening episode with Cheri Andrews, a seasoned small business and trademark attorney. Sherri is the author of "Smooth Sailings: A Practical Guide to Legally Protecting Your Business," and she's here to unravel the importance of trademarking your assets and other key legal considerations every entrepreneur should know. Join us for our LIVE podcast episodes in the She Boss Cafe.  For more information, check out the Cafe here: https://shebosscafe.com  For more information about Sherri's book and the Wise Owl Club, check out Cheri here: https://www.cheriandrews.com/

This story represents the results of an interactive collaboration between Human Cognition and Artificial Intelligence.Enjoy, think, share with others, and subscribe to the "Musing On Society & Technology" newsletter on LinkedIn.Sincerely, Marco Ciappelli and TAPE3________Marco Ciappelli is the host of the Redefining Society Podcast, part of the ITSPmagazine Podcast Network—which he co-founded with his good friend Sean Martin—where you may just find some of these topics being discussed. Visit Marco on his personal website.TAPE3 is the Artificial Intelligence for ITSPmagazine, created to function as a guide, writing assistant, researcher, and brainstorming partner to those who adventure at and beyond the Intersection Of Technology, Cybersecurity, And Society. Visit TAPE3 on ITSPmagazine.

Guest: JC Heinbockel, Associate, Seyfarth Shaw LLPOn LinkedIn | https://www.linkedin.com/in/j-c-heinbockel-6563996a/____________________________Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/sean-martinView This Show's Sponsors___________________________Episode NotesIn the latest episode of Redefining CyberSecurity, Sean Martin delves into an intriguing conversation with JC Heinbockel, an intellectual property lawyer specializing in brand protection. The episode primarily focused on the intersection of the ELVIS Act and rights of publicity in the age of AI.The discussion kicked off with JC Heinbockel providing a primer on intellectual property and the rights of publicity. He explained that while intellectual property encompasses discrete categories such as copyrights, patents, and trademarks, the right of publicity is more nuanced and often intertwined with personal privacy rights. Essentially, the right of publicity allows individuals to exploit their likenesses for commercial purposes or prevent others from doing so without permission. Heinbockel emphasized that the right of publicity is particularly relevant to celebrities and public figures whose likenesses hold significant market value. However, with the advent of generative AI and deepfake technology, protecting one's likeness has become more complicated.The new ELVIS Act in Tennessee is designed to address these challenges by extending the right of publicity to include voices and by explicitly targeting the misuse of likenesses through deepfake technology. The episode also touched on various instances where deepfake technology has already led to unauthorized use of celebrity likenesses. JC Heinbockel cited examples like deepfake ads featuring Clint Eastwood and Tom Hanks, highlighting the legal and ethical complications these technologies introduce.The Elvis Act serves as a legislative response to these advancements, aiming to protect individuals' likenesses from unauthorized commercial exploitation. For business leaders and security professionals, the conversation underscored the imperative need to develop robust AI policies, especially within marketing and advertising departments. Heinbockel urged organizations to carefully navigate the use of AI in creating content, as both the input and output of AI-generated material need to be scrutinized for compliance with existing laws and ethical standards. Moreover, the potential pitfalls of using generative AI extend beyond marketing to areas such as customer support and even internal operations.Heinbockel warned of the risks associated with using AI platforms that might inadvertently disclose confidential information or generate legally dubious content. He emphasized the necessity of setting strict guidelines and having comprehensive policies in place to mitigate these risks.The episode concluded with a call to action for companies to be proactive in understanding the implications of using AI and to plan accordingly. By doing so, they can better navigate the complex legal landscape surrounding intellectual property and publicity rights in the digital age. This timely discussion with JC Heinbockel highlights not just the challenges but also the opportunities for businesses to adapt and thrive in this evolving technological environment.Top Questions AddressedWhat are the rights of publicity, and how do they relate to intellectual property laws?How does the ELVIS Act in Tennessee address the challenges posed by deepfake technology?What should businesses be aware of when using AI to ensure they are compliant with legal and ethical standards?___________________________Watch this and other videos on ITSPmagazine's YouTube ChannelRedefining CyberSecurity Podcast with Sean Martin, CISSP playlist:

In this episode, we delve into the multifaceted journey of Mari Ribeiro, a trailblazing trademark lawyer and mindset coach. Mari shares her experiences from building a successful law practice to becoming a sought-after mindset coach for entrepreneurs. She highlights the significance of trademarking in protecting brands, especially in today's competitive market, and discusses how a strong mindset is crucial for entrepreneurial success.Key Takeaways:Building a Personal Brand: Mari emphasizes that trademarking is essential to protect your brand and prevent others from copying or stealing it. The right time to trademark your brand is when losing it would be devastating, ensuring its long-term security.Mindset and Entrepreneurship: Mari discusses the importance of mindset in entrepreneurship. Unlearning negative thought processes and understanding your values and the story behind your brand are crucial for effective marketing and attracting the right audience.Championing Your Brand: Mari shares examples of clients who faced trademark infringement issues and the consequences they faced. She underscores the importance of conducting a trademark search and using the TM symbol to indicate brand ownership.Breaking the Mold: As a traveling trademark lawyer and coach, Mari aims to inspire others by combining legal expertise with mindset coaching. She encourages entrepreneurs to embrace their unique journey and protect their brand identity.Embracing Failure and Growth: Mari discusses the importance of embracing failure and being comfortable in uncomfortable situations. She encourages entrepreneurs to document their accomplishments and feedback to build confidence and overcome insecurities.Educational Reform: Mari advocates for incorporating trademark education and mindset coaching into business curricula to better prepare future entrepreneurs for the evolving market landscape.Follow Mari Ribeiro on IG: mari_trademarks  and get more insight into trademark law or get on it and book a consultation with her today!

In this episode, we delve into the intricate world of brand protection, drawing inspiration from the meticulous strategies employed by industry giants like Disney. From safeguarding your own brand to respecting the intellectual property of others, we explore essential lessons in maintaining a reputable online presence. Understanding Brand Aggression: Lessons from Disney We kick off our discussion by examining the legendary brand aggression demonstrated by companies like Disney. With their iconic characters and symbols, Disney has set the gold standard for brand protection. Learn why aggressive brand strategies are not only prudent but essential for companies looking to establish longevity and trust in their markets. Brand Protection Strategies: Crafting Your Online Persona Transitioning to personal branding, we emphasize the significance of curating a consistent and authentic online persona. Whether you're a budding entrepreneur or a seasoned developer, projecting a clear and compelling image can significantly impact your professional trajectory. Discover practical tips for aligning your digital footprint with your personal and professional goals. Navigating Intellectual Property: Safeguarding Your Creative Assets As we explore the complexities of intellectual property, we shed light on common pitfalls and best practices for safeguarding your creative assets. From trademarks to copyrights, we unravel the legal intricacies surrounding content creation in the digital realm. Gain actionable insights to mitigate risks and uphold the integrity of your original work. Respecting Others' Rights: Ethical Brand Protection Practices In our conversation, we underscore the importance of respecting others' intellectual property rights. Whether sourcing images, music, or videos, exercising diligence in content creation is paramount. Learn how to navigate licensing agreements and fair use guidelines to steer clear of copyright infringement and uphold ethical standards in your creative endeavors. Building Reciprocal Relationships: Collaborative Brand Protection Approaches Finally, we emphasize the value of fostering reciprocal relationships in the digital ecosystem. Whether collaborating with fellow creators or engaging with brands, transparency and communication are key. Explore strategies for navigating licensing agreements, permissions, and attributions to foster a culture of mutual respect and collaboration. Empowering Responsible Brand Stewardship As we conclude our discussion, we reinforce the importance of responsible brand stewardship in today's digital landscape. By embracing proactive brand protection measures and honoring the intellectual property rights of others, individuals and organizations alike can cultivate trust, credibility, and longevity in their respective domains. Remember, in the ever-evolving world of digital branding, integrity is the cornerstone of success. Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Copyright And Trademarks – Interview With Richard Gearhart Cover Your Assets Anti-Pattern : Protection Over Production When to Give In When To Hold Your Ground Trust But Verify – Avoid Business Assumptions Behind the Scenes Podcast Video

In this podcast episode, we discuss intellectual property, trademarks, and copyrights. Find out why trademarks are essential for any online business and how to protect your ecommerce brand legally. Our featured guest on the show is Guido Laredo, a Swiss-Argentine attorney specializing in IP law.Topics discussed in this episode:The Importance of Brand Protection in a Competitive MarketHow Strong Trademarks Increase Business ValueWhy Trademark Protection is Essential for Online StartupsWhen to Trademark Your Business NameLinks & ResourcesWebsite: https://laredo-branding.com/en/about-guido-laredo/LinkedIn: https://www.linkedin.com/in/guidolaredo/Get access to more free resources by visiting the podcast episode page att.ly/NJ8JX Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com