Podcasts about Brand protection

In this essential episode of Brave Bold Brilliant, Jeannette shares 12 critical strategies to help you protect your brand from theft, misuse, and dilution. Whether you’re building your business from the ground up or scaling your empire, your brand is your legacy - and it deserves strong protection. Learn how to legally secure your assets, build internal awareness, and maintain a consistent presence across every touchpoint. From trademark registration to countering infringement and developing customer trust, Jeannette walks you through the actionable steps every entrepreneur must take to build a brand that lasts. Tune in and gain the confidence to protect your brand while boldly standing out in your industry. You'll learn how to: Protect your brand by registering your trademark, which includes your brand name, logo, and any straplines. Establish and consistently apply your branding elements, such as colour palettes, fonts, and iconography, across all platforms and materials to strengthen your brand identity. Actively track your brand's reach and reputation on social media and other platforms. Seek feedback from customers to ensure your brand resonates with your audience. Secure your domain name and consider registering variations (e.g., .com, .net, .org) to prevent others from using similar web addresses that could confuse your customers. Ensure that employees and partners understand the importance of your brand and how to represent it correctly. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit https://brave-bold-brilliant.com/ for free tools, guides and resources to help you take action now

Negotiating with High Conflict Personalities: A Transformative ApproachIn this enlightening episode of It's All Your Fault, hosts Megan Hunter and Bill Eddy from the High Conflict Institute welcome Michèle Huff, author of "The Transformative Negotiator: Changing the Way We Come to Agreement." Through her experience as a transactional lawyer and current executive director at UC Berkeley's Office of Business Contracts and Brand Protection, Huff shares insights that align perfectly with managing high conflict situations while maintaining humanity and connection.The conversation explores how Huff's unique approach to negotiation - emphasizing internal transformation and human connection - can be particularly effective when dealing with high conflict personalities. Drawing from Buddhist principles and years of experience in Silicon Valley, Huff explains how understanding oneself becomes crucial when facing challenging behaviors in negotiations. Bill and Megan connect these concepts to their extensive work with high conflict personalities, showing how transformative negotiation techniques can help manage difficult situations.The discussion delves into practical strategies for maintaining composure when faced with high conflict behaviors, including the use of "anchoring" techniques and mindful breathing. Particularly valuable is the exploration of how these methods can work even in high-stakes business environments where traditional aggressive negotiation tactics are common. The episode also addresses cultural differences in negotiation styles, offering insights into managing high conflict situations across cultural boundaries.Questions we answer in this episode:How do you maintain effectiveness when dealing with high conflict personalities?What techniques help keep negotiations productive when emotions run high?How can you recognize early warning signs of high conflict behavior in negotiations?When should you walk away from a negotiation?What role does self-awareness play in managing difficult negotiations?Key Takeaways:Understanding your own triggers helps manage high conflict situationsHuman connection can defuse potentially volatile negotiationsPhysical and emotional well-being directly impacts negotiation successSetting appropriate boundaries is crucial in high conflict situationsTransformative negotiation techniques work in both personal and professional contextsThis episode provides essential insights for anyone who deals with high conflict personalities in negotiations, from business professionals to mediators to individuals managing personal relationships. Huff's approach to transformative negotiation, combined with Bill and Megan's expertise in high conflict personalities, offers practical strategies for achieving better outcomes while maintaining professional boundaries and personal well-being.Links & Other NotesBOOKSThe Transformative Negotiator: Changing the Way We Come to Agreement (Revised & Updated Edition)Purchase on our website: https://www.unhookedmedia.com/stock/p/transformative-negotiator-fcgdxPurchase on AmazonGUEST MICHELE HUFF WEBSITEhttps://michelehuff.com/2nd-edition-book/ARTICLESRead Michele's blogOUR WEBSITE: https://www.highconflictinstitute.com/Submit a Question for Bill and MeganAll of our books can be found in our online store or anywhere books are sold, including as e-books.You can also find these show notes at our site as well.Note: We are not diagnosing anyone in our discussions, merely discussing general patterns of behavior. Nor are we providing legal of therapeutic advice. Please seek the assistance of your local professionals to seek help. (00:00) - Welcome to It's All Your Fault (01:43) - Michèle Huff (05:27) - Her Background (11:28) - Book's Title (13:15) - Soft Skills in Negotiations (17:37) - Transferring Skills (20:55) - Mistakes in Negotiating (25:51) - Negotiating with HCPs (34:28) - Caring and Authenticity (40:38) - Finding Your Anchors and Keeping Deadlines at Bay (45:53) - Resistance (50:27) - Dedication (54:13) - Wrap Up (55:00) - Reminders & Coming Next Week: Kara Rubenstein on DNA Surprises Learn more about our Conflict Influencer Class. Get started today!

Noam Krasniansky, the visionary founder of Komposite Blockchain, joins Business Security Weekly to explore Web3's transformative potential. Noam delves into the basics of blockchain technology, Bitcoin and the meteoric rise of Ethereum, and the critical role of decentralized systems in safeguarding brands against counterfeiting—a global issue costing companies $1.7 Trillions annually. The conversation will shed light on blockchain can be designed to enhance transactional efficiency and security. Noam highlights how verification technologies are key to combating counterfeiting, protecting intellectual property, and fostering trust in an increasingly digital economy. He also provides practical insights into how businesses and individuals can embrace blockchain innovations, redefining digital ownership, the making of new wealth, and empowering communities. In today's dynamic markets, innovation is essential to maintaining a competitive edge. As Web3 technologies rapidly advance, businesses must adapt or risk falling behind. Understanding the foundational principles of blockchain is no longer optional—it's a necessity. Segment Resources: 1) https://finance.yahoo.com/news/komposite-blockchain-launches-whitepaper-bridge-163600646.html 2) https://www.youtube.com/watch?v=OOokN0XwpWE 3) https://rumble.com/v66x6ly-interview-komposite-a-fix-for-blockchain-limitations.html In the leadership and communications segment, CISO vs. CIO: Where security and IT leadership clash (and how to fix it), The CISO's bookshelf: 10 must-reads for security leaders, The CISO's bookshelf: 10 must-reads for security leaders, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-386

Noam Krasniansky, the visionary founder of Komposite Blockchain, joins Business Security Weekly to explore Web3's transformative potential. Noam delves into the basics of blockchain technology, Bitcoin and the meteoric rise of Ethereum, and the critical role of decentralized systems in safeguarding brands against counterfeiting—a global issue costing companies $1.7 Trillions annually. The conversation will shed light on blockchain can be designed to enhance transactional efficiency and security. Noam highlights how verification technologies are key to combating counterfeiting, protecting intellectual property, and fostering trust in an increasingly digital economy. He also provides practical insights into how businesses and individuals can embrace blockchain innovations, redefining digital ownership, the making of new wealth, and empowering communities. In today's dynamic markets, innovation is essential to maintaining a competitive edge. As Web3 technologies rapidly advance, businesses must adapt or risk falling behind. Understanding the foundational principles of blockchain is no longer optional—it's a necessity. Segment Resources: 1) https://finance.yahoo.com/news/komposite-blockchain-launches-whitepaper-bridge-163600646.html 2) https://www.youtube.com/watch?v=OOokN0XwpWE 3) https://rumble.com/v66x6ly-interview-komposite-a-fix-for-blockchain-limitations.html Show Notes: https://securityweekly.com/bsw-386

Noam Krasniansky, the visionary founder of Komposite Blockchain, joins Business Security Weekly to explore Web3's transformative potential. Noam delves into the basics of blockchain technology, Bitcoin and the meteoric rise of Ethereum, and the critical role of decentralized systems in safeguarding brands against counterfeiting—a global issue costing companies $1.7 Trillions annually. The conversation will shed light on blockchain can be designed to enhance transactional efficiency and security. Noam highlights how verification technologies are key to combating counterfeiting, protecting intellectual property, and fostering trust in an increasingly digital economy. He also provides practical insights into how businesses and individuals can embrace blockchain innovations, redefining digital ownership, the making of new wealth, and empowering communities. In today's dynamic markets, innovation is essential to maintaining a competitive edge. As Web3 technologies rapidly advance, businesses must adapt or risk falling behind. Understanding the foundational principles of blockchain is no longer optional—it's a necessity. Segment Resources: 1) https://finance.yahoo.com/news/komposite-blockchain-launches-whitepaper-bridge-163600646.html 2) https://www.youtube.com/watch?v=OOokN0XwpWE 3) https://rumble.com/v66x6ly-interview-komposite-a-fix-for-blockchain-limitations.html In the leadership and communications segment, CISO vs. CIO: Where security and IT leadership clash (and how to fix it), The CISO's bookshelf: 10 must-reads for security leaders, The CISO's bookshelf: 10 must-reads for security leaders, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-386

Noam Krasniansky, the visionary founder of Komposite Blockchain, joins Business Security Weekly to explore Web3's transformative potential. Noam delves into the basics of blockchain technology, Bitcoin and the meteoric rise of Ethereum, and the critical role of decentralized systems in safeguarding brands against counterfeiting—a global issue costing companies $1.7 Trillions annually. The conversation will shed light on blockchain can be designed to enhance transactional efficiency and security. Noam highlights how verification technologies are key to combating counterfeiting, protecting intellectual property, and fostering trust in an increasingly digital economy. He also provides practical insights into how businesses and individuals can embrace blockchain innovations, redefining digital ownership, the making of new wealth, and empowering communities. In today's dynamic markets, innovation is essential to maintaining a competitive edge. As Web3 technologies rapidly advance, businesses must adapt or risk falling behind. Understanding the foundational principles of blockchain is no longer optional—it's a necessity. Segment Resources: 1) https://finance.yahoo.com/news/komposite-blockchain-launches-whitepaper-bridge-163600646.html 2) https://www.youtube.com/watch?v=OOokN0XwpWE 3) https://rumble.com/v66x6ly-interview-komposite-a-fix-for-blockchain-limitations.html Show Notes: https://securityweekly.com/bsw-386

Join the Kpopcast Slack: https://join.slack.com/t/kpopcast/shared_invite/zt-93kzxcv6-YNej2QkyY6vaPnhEQJxk0AChip in for the show: https://ko-fi.com/thekpopcast HIT REPLAYS:JENNIE & Dominic Fike - Love Hangover (Official Video) https://youtu.be/23urWKmHS6o?si=MX7f5f_tSgy1kwQz 블라세(BLASÉ) - BLASÉOUL(G6) (Ft. 박재범, 쿠기 (Coogie), oygli) (Official Video) https://youtu.be/RRDuNfNWT28?si=MPDTB98tJQhb29Xe IVE 아이브 'ATTITUDE' MV https://youtu.be/38xYeot-ciM?si=pJDcdS2dLosw0Uj_ AI generated description:In this episode, the hosts discuss the recent rebranding of K-Pop group New Jeans to NJZ, exploring the implications of this change from a publicity, legal, and historical perspective. They delve into the ongoing legal battles with their former label, ADOR, and how this situation reflects broader trends in the K-Pop industry. The conversation also highlights the significance of the recent press conference held by NJZ, where the members expressed their determination to move forward despite the challenges. The hosts speculate on the future of NJZ and the potential impact on artist rights within the K-Pop landscape, emphasizing the importance of authenticity and fan connection.Chapters00:00 Introduction to NJZ and K-Pop Dynamics15:00 The Rebranding of New Jeans to NJZ20:44 Legal Battles and Industry Precedents25:02 Legal Strategies and Publicity Stunts26:38 Historical Precedents in K-Pop Lawsuits30:38 Brand Protection and Competitive Dynamics34:26 Artist Recovery Post-Lawsuit39:19 Control of Narrative in K-Pop46:52 The Role of Media in Artist Image52:37 Hypothetical Outcomes of Legal Battles57:02 New Chapter Hosted on Acast. See acast.com/privacy for more information.

Tune into the Level Up Claims podcast for a crucial episode on internet defamation with expert attorney Aaron Minc. Discover how online falsehoods can devastate reputations and businesses, and learn about the real-life fight against damaging fake reviews and cyber threats. Protect your digital presence today!   Highlights Internet defamation's impact on reputations. Journey into becoming an internet defamation lawyer. Great Recession's influence on law career. First experience with internet defamation case. Handling and identifying false online reviews. The significance of online reputation. Free speech vs. defamation on the internet. The rise of AI and deepfakes. Sextortion scams targeting young men and seniors. Steps to take when facing internet defamation.   Episode Resources Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com https://levelupclaim.com/ Connect with Aaron Minc https://www.linkedin.com/in/aaronminc  

Cyber Crime Junkies Podcast Host David Mauro and producer Jay have discussion about latest Small Business Cybersecurity Risks and how many are asleep at the wheel.Send us a text

In this episode of "The Encore Entrepreneur," Lori delves into the legalities of business and brand protection, building on a previous discussion with brand attorney Cheryl Hudson. Key topics include the importance of protecting intellectual property through trademarks and copyrights, the necessity of strong contracts to prevent disputes, and the role of liability insurance. Lori advises consulting a qualified business attorney for tailored legal support and emphasizes proactive legal measures. Practical steps and real-life examples underscore the need for regular legal reviews to safeguard business interests, encouraging listeners to seek professional legal assistance. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

In the latest episode of iGaming Daily, supported by Optimove, Ivana Flynn returns once again to provide her expertise to the world of SEO within the gambling space. Joining her on today's episode is Aline Oliveira, Head of PCC at ComeOn, and Filip Janczak, Co-Founder & Head of Performance Marketing, to discuss the critical roles of PPC and SEO in the iGaming industry. They explore the importance of PPC in marketing strategies, the balance between PPC and SEO, and how to effectively use PPC for market entry and data gathering. The conversation also touches on localization, market dynamics, and the regulatory challenges faced in different regions, particularly in the US and Brazil. The episode concludes with key takeaways on the necessity of integrating PPC and SEO for successful marketing campaigns.Host: Ivana FlynnGuests: Aline Oliveira & Filip JanczakProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In the latest episode of iGaming Daily, supported by Optimove, Ivana Flynn  is back once again to provide detailed insight and education on SEO within the gambling space. On today's episode, Ivana is joined by Marta Szmidt, Director of SEO at Rhino Entertainment. The duo discuss the importance of brand protection in SEO. They cover topics such as what brand protection is, why it is important, and how to protect your brand. The conversation also touches on the issue of brand jacking and PPC abuse, and provide strategies for ranking your brand position one in search results.Host: Ivana FlynnGuest: Marta SzmidtProducer: Anaya McDonald Editor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In this episode of The Nomad Solopreneur Show, I chat with Jeff Holman, founder of Intellectual Strategies. Jeff dives into the benefits of the fractional model, the importance of protecting your brand, and strategies for safeguarding intellectual property. He also shares how he's transforming access to legal support for startups and scaling businesses. He introduces his pioneering concept of fractional legal teams, which provide expert legal advice without the expense of a full-time in-house team. With degrees in electrical engineering, law, and an MBA, Jeff's diverse background and 20 years of experience make his approach highly effective and versatile. Jeff emphasizes the need for layered protection and offers insights into navigating the complex landscape of intellectual property.

The Lawyer Stories Podcast Episode 201 features Nicole Dolgon, Partner at ESCA Legal, a New York City based team dedicated to legal protection worldwide for their clients and being strategic counsel for IP-Focused Businesses.  Nicole began her professional career at a boutique law firm in New York City. She transitioned to an in-house career as the Director of Business Development & Licensing at ED Ellen DeGeneres, where she led transactional negotiations between Ellen's licensees, partners, joint-venturers and representatives. She drafted, negotiated and executed license, joint venture, partnership, collaboration, sponsorship and design services agreements. Nicole recently served as Senior Counsel to Party City Holdings Inc., where she was responsible for negotiations between Party City and third parties for master services, SaaS, consulting and licensing agreements, as well as other commercial contracts as necessary.  Nicole frequently speaks at her law school alma mater the Benjamin N. Cardozo School of Law.

Send us a textWelcome back to "Treat Your Business"! I'm Katie Bell, and today we're joined by Ellis Sweetenham to discuss the crucial topic of trademarking in your business. Trademarking is often overlooked, but it's vital for protecting your brand and securing its future. Let's dive in!Episode SummaryIn this episode, Ellis Sweetenham breaks down why trademarking is essential, no matter the size of your business. Many assume their business is too small to be copied, but Ellis explains why protecting your brand is crucial from the start.Key TakeawaysTrademarking Essentials: Safeguard your brand's identity and reputation, no matter your business size.Risks of Skipping It: Without a trademark, you risk losing customers to competitors and facing costly legal battles.Early Action: Start trademarking early as a preventive, not reactive, measure.What to Trademark: Secure your brand name, logo, slogans, and unique identifiers.Future-Proofing: Trademarks protect current operations and add value if you plan to sell or franchise.Real-Life Lessons: Learn from others' mistakes to understand the risks of not securing trademarks.Availability Check: Conduct thorough searches or hire professionals to ensure your trademark is viable.Dispute Resolution: A registered trademark simplifies resolving disputes and pursuing legal action.Thanks for joining us for this insightful episode. Protect your brand to ensure your business thrives. If you found this episode helpful, share it with fellow business owners who could benefit from this advice.Connect with Ellis:Website: trademarkroom.com  Email: tmr@trademarkroom.com Phone Number: 02380 000190 Resources: BUY YOUR TICKET TO CLINIC GROWTH LIVE https://events.thrive-businesscoaching.com/clinicgrowthlive Join this months FREE masterclass https://join.thrive-businesscoaching.com/masterclass-registration Score App: https://bizhealthcheck.scoreapp.com/ Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb This podcast is sponsored by HMDG a physiotherapy, Chiropractic, and Allied Health specialist Marketing agency.

Steven Pope, founder of My Amazon Guy, shares essential tips for succeeding on Amazon. He emphasizes the importance of having a trademark for brand protection and access to valuable features like brand stores and sponsored ads. Pope also discusses strategies for increasing average order value, such as utilizing brand stories and A+ content to showcase product variety and cross-linking. He advises sellers to avoid common mistakes like going out of stock and launching too many variations. Pope predicts that Amazon will become more challenging to sell on, but those who stick it out will benefit from the platform's dominance. He also highlights the potential rise of Target as a competitor to Amazon.   Takeaways Having a trademark is essential for brand protection and access to valuable features on Amazon. Utilize brand stories and A+ content to increase average order value and showcase product variety. Avoid common mistakes like going out of stock and launching too many variations. Amazon will become more challenging to sell on, but those who stick it out will benefit from the platform's dominance. Target may emerge as a strong competitor to Amazon in the future.   Chapters 00:00 Introduction to Steven Pope and My Amazon Guy 02:02 The Importance of Trademark and Brand Protection on Amazon 05:03 Strategies for Increasing Average Order Value on Amazon 17:37 Common Mistakes to Avoid as an Amazon Seller 23:15 The Issue of Old Barcodes and Changes on Amazon 32:12 The Future of Selling on Amazon: Challenges and Opportunities   Full service Amazon Agency: https://myamazonguy.com/   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  To book a strategy session with Joie and her team: www.Callamz.com

Episode Description: In this episode of Player: Engage, Greg interviews Sharon Fisher, the Head of Trust and Safety at Keywords Studios. Sharon shares her extensive experience in building and managing trust and safety teams, the challenges of moderating online communities, and the role of technology and AI in preventing harmful behavior. The conversation also covers strategies for creating safer gaming environments and the importance of well-being for trust and safety moderators.Timestamps & Key Takeaways: 02:12.22 - 04:11.27: Moderation and PreventionSharon discusses the importance of preventive moderation and the tools needed to support moderators in identifying and addressing real-time threats. 07:02.04 - 09:54.65: Collaboration and Community SafetyEmphasizes the need for developers to collaborate with community teams early in the game development process to anticipate and mitigate potential risks.Highlights the importance of preventive measures to create a safer gaming environment from the start. 11:33.78 - 14:37.91: AI and Human Interaction in Trust and SafetySharon talks about the integration of AI in trust and safety, stressing the necessity of human oversight to ensure accuracy and context in moderation.Discusses the challenges of training AI models and the importance of balancing AI and human intervention. 18:37.93 - 20:33.75: Incentivizing Positive EngagementSharon proposes focusing on rewarding positive behaviors in communities rather than just punishing negative actions.Suggests creating systems that encourage constructive interactions and reduce the appeal of trolling.Key Concepts: Preventive Moderation:Sharon emphasizes the importance of having preventive measures in place to quickly identify and address harmful behavior in real-time. This involves using advanced tools and technologies to support moderators in their roles. Collaboration Between Developers and Community Teams:Highlighting the necessity for developers to work closely with community teams from the early stages of game development. This collaboration helps in identifying potential risks and implementing safety features proactively. Balancing AI and Human Oversight:The integration of AI in trust and safety is crucial, but it must be balanced with human oversight. Sharon discusses the challenges in training AI models and the importance of human moderators to ensure accurate and contextually appropriate decisions. Incentivizing Positive Behavior:Instead of focusing solely on punitive measures, Sharon advocates for systems that reward positive community engagement. This approach can help in shaping a healthier community culture and reducing the impact of negative behavior. Moderator Well-being:The well-being of trust and safety moderators is essential. Sharon shares how Keywords Studios has implemented programs to support the mental and emotional health of their moderators, leading to improved retention and overall job satisfaction. Brand Protection and Community Safety:Sharon discusses how proactive trust and safety measures can protect a brand's reputation and create a safer environment for all players. She emphasizes that companies should invest in these measures not only for legal and ethical reasons but also for long-term community and business benefits.

Are you a coach or small business owner who's invested in creating standout programs and brands but hasn't protected them legally? Join us for an eye-opening episode with Cheri Andrews, a seasoned small business and trademark attorney. Sherri is the author of "Smooth Sailings: A Practical Guide to Legally Protecting Your Business," and she's here to unravel the importance of trademarking your assets and other key legal considerations every entrepreneur should know. Join us for our LIVE podcast episodes in the She Boss Cafe.  For more information, check out the Cafe here: https://shebosscafe.com  For more information about Sherri's book and the Wise Owl Club, check out Cheri here: https://www.cheriandrews.com/

This story represents the results of an interactive collaboration between Human Cognition and Artificial Intelligence.Enjoy, think, share with others, and subscribe to the "Musing On Society & Technology" newsletter on LinkedIn.Sincerely, Marco Ciappelli and TAPE3________Marco Ciappelli is the host of the Redefining Society Podcast, part of the ITSPmagazine Podcast Network—which he co-founded with his good friend Sean Martin—where you may just find some of these topics being discussed. Visit Marco on his personal website.TAPE3 is the Artificial Intelligence for ITSPmagazine, created to function as a guide, writing assistant, researcher, and brainstorming partner to those who adventure at and beyond the Intersection Of Technology, Cybersecurity, And Society. Visit TAPE3 on ITSPmagazine.

Guest: JC Heinbockel, Associate, Seyfarth Shaw LLPOn LinkedIn | https://www.linkedin.com/in/j-c-heinbockel-6563996a/____________________________Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/sean-martinView This Show's Sponsors___________________________Episode NotesIn the latest episode of Redefining CyberSecurity, Sean Martin delves into an intriguing conversation with JC Heinbockel, an intellectual property lawyer specializing in brand protection. The episode primarily focused on the intersection of the ELVIS Act and rights of publicity in the age of AI.The discussion kicked off with JC Heinbockel providing a primer on intellectual property and the rights of publicity. He explained that while intellectual property encompasses discrete categories such as copyrights, patents, and trademarks, the right of publicity is more nuanced and often intertwined with personal privacy rights. Essentially, the right of publicity allows individuals to exploit their likenesses for commercial purposes or prevent others from doing so without permission. Heinbockel emphasized that the right of publicity is particularly relevant to celebrities and public figures whose likenesses hold significant market value. However, with the advent of generative AI and deepfake technology, protecting one's likeness has become more complicated.The new ELVIS Act in Tennessee is designed to address these challenges by extending the right of publicity to include voices and by explicitly targeting the misuse of likenesses through deepfake technology. The episode also touched on various instances where deepfake technology has already led to unauthorized use of celebrity likenesses. JC Heinbockel cited examples like deepfake ads featuring Clint Eastwood and Tom Hanks, highlighting the legal and ethical complications these technologies introduce.The Elvis Act serves as a legislative response to these advancements, aiming to protect individuals' likenesses from unauthorized commercial exploitation. For business leaders and security professionals, the conversation underscored the imperative need to develop robust AI policies, especially within marketing and advertising departments. Heinbockel urged organizations to carefully navigate the use of AI in creating content, as both the input and output of AI-generated material need to be scrutinized for compliance with existing laws and ethical standards. Moreover, the potential pitfalls of using generative AI extend beyond marketing to areas such as customer support and even internal operations.Heinbockel warned of the risks associated with using AI platforms that might inadvertently disclose confidential information or generate legally dubious content. He emphasized the necessity of setting strict guidelines and having comprehensive policies in place to mitigate these risks.The episode concluded with a call to action for companies to be proactive in understanding the implications of using AI and to plan accordingly. By doing so, they can better navigate the complex legal landscape surrounding intellectual property and publicity rights in the digital age. This timely discussion with JC Heinbockel highlights not just the challenges but also the opportunities for businesses to adapt and thrive in this evolving technological environment.Top Questions AddressedWhat are the rights of publicity, and how do they relate to intellectual property laws?How does the ELVIS Act in Tennessee address the challenges posed by deepfake technology?What should businesses be aware of when using AI to ensure they are compliant with legal and ethical standards?___________________________Watch this and other videos on ITSPmagazine's YouTube ChannelRedefining CyberSecurity Podcast with Sean Martin, CISSP playlist:

Guest: JC Heinbockel, Associate, Seyfarth Shaw LLPOn LinkedIn | https://www.linkedin.com/in/j-c-heinbockel-6563996a/____________________________Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/sean-martinView This Show's Sponsors___________________________Episode NotesIn the latest episode of Redefining CyberSecurity, Sean Martin delves into an intriguing conversation with JC Heinbockel, an intellectual property lawyer specializing in brand protection. The episode primarily focused on the intersection of the ELVIS Act and rights of publicity in the age of AI.The discussion kicked off with JC Heinbockel providing a primer on intellectual property and the rights of publicity. He explained that while intellectual property encompasses discrete categories such as copyrights, patents, and trademarks, the right of publicity is more nuanced and often intertwined with personal privacy rights. Essentially, the right of publicity allows individuals to exploit their likenesses for commercial purposes or prevent others from doing so without permission. Heinbockel emphasized that the right of publicity is particularly relevant to celebrities and public figures whose likenesses hold significant market value. However, with the advent of generative AI and deepfake technology, protecting one's likeness has become more complicated.The new ELVIS Act in Tennessee is designed to address these challenges by extending the right of publicity to include voices and by explicitly targeting the misuse of likenesses through deepfake technology. The episode also touched on various instances where deepfake technology has already led to unauthorized use of celebrity likenesses. JC Heinbockel cited examples like deepfake ads featuring Clint Eastwood and Tom Hanks, highlighting the legal and ethical complications these technologies introduce.The Elvis Act serves as a legislative response to these advancements, aiming to protect individuals' likenesses from unauthorized commercial exploitation. For business leaders and security professionals, the conversation underscored the imperative need to develop robust AI policies, especially within marketing and advertising departments. Heinbockel urged organizations to carefully navigate the use of AI in creating content, as both the input and output of AI-generated material need to be scrutinized for compliance with existing laws and ethical standards. Moreover, the potential pitfalls of using generative AI extend beyond marketing to areas such as customer support and even internal operations.Heinbockel warned of the risks associated with using AI platforms that might inadvertently disclose confidential information or generate legally dubious content. He emphasized the necessity of setting strict guidelines and having comprehensive policies in place to mitigate these risks.The episode concluded with a call to action for companies to be proactive in understanding the implications of using AI and to plan accordingly. By doing so, they can better navigate the complex legal landscape surrounding intellectual property and publicity rights in the digital age. This timely discussion with JC Heinbockel highlights not just the challenges but also the opportunities for businesses to adapt and thrive in this evolving technological environment.Top Questions AddressedWhat are the rights of publicity, and how do they relate to intellectual property laws?How does the ELVIS Act in Tennessee address the challenges posed by deepfake technology?What should businesses be aware of when using AI to ensure they are compliant with legal and ethical standards?___________________________Watch this and other videos on ITSPmagazine's YouTube ChannelRedefining CyberSecurity Podcast with Sean Martin, CISSP playlist:

In this episode, we delve into the multifaceted journey of Mari Ribeiro, a trailblazing trademark lawyer and mindset coach. Mari shares her experiences from building a successful law practice to becoming a sought-after mindset coach for entrepreneurs. She highlights the significance of trademarking in protecting brands, especially in today's competitive market, and discusses how a strong mindset is crucial for entrepreneurial success.Key Takeaways:Building a Personal Brand: Mari emphasizes that trademarking is essential to protect your brand and prevent others from copying or stealing it. The right time to trademark your brand is when losing it would be devastating, ensuring its long-term security.Mindset and Entrepreneurship: Mari discusses the importance of mindset in entrepreneurship. Unlearning negative thought processes and understanding your values and the story behind your brand are crucial for effective marketing and attracting the right audience.Championing Your Brand: Mari shares examples of clients who faced trademark infringement issues and the consequences they faced. She underscores the importance of conducting a trademark search and using the TM symbol to indicate brand ownership.Breaking the Mold: As a traveling trademark lawyer and coach, Mari aims to inspire others by combining legal expertise with mindset coaching. She encourages entrepreneurs to embrace their unique journey and protect their brand identity.Embracing Failure and Growth: Mari discusses the importance of embracing failure and being comfortable in uncomfortable situations. She encourages entrepreneurs to document their accomplishments and feedback to build confidence and overcome insecurities.Educational Reform: Mari advocates for incorporating trademark education and mindset coaching into business curricula to better prepare future entrepreneurs for the evolving market landscape.Follow Mari Ribeiro on IG: mari_trademarks  and get more insight into trademark law or get on it and book a consultation with her today!

In this episode, we delve into the intricate world of brand protection, drawing inspiration from the meticulous strategies employed by industry giants like Disney. From safeguarding your own brand to respecting the intellectual property of others, we explore essential lessons in maintaining a reputable online presence. Understanding Brand Aggression: Lessons from Disney We kick off our discussion by examining the legendary brand aggression demonstrated by companies like Disney. With their iconic characters and symbols, Disney has set the gold standard for brand protection. Learn why aggressive brand strategies are not only prudent but essential for companies looking to establish longevity and trust in their markets. Brand Protection Strategies: Crafting Your Online Persona Transitioning to personal branding, we emphasize the significance of curating a consistent and authentic online persona. Whether you're a budding entrepreneur or a seasoned developer, projecting a clear and compelling image can significantly impact your professional trajectory. Discover practical tips for aligning your digital footprint with your personal and professional goals. Navigating Intellectual Property: Safeguarding Your Creative Assets As we explore the complexities of intellectual property, we shed light on common pitfalls and best practices for safeguarding your creative assets. From trademarks to copyrights, we unravel the legal intricacies surrounding content creation in the digital realm. Gain actionable insights to mitigate risks and uphold the integrity of your original work. Respecting Others' Rights: Ethical Brand Protection Practices In our conversation, we underscore the importance of respecting others' intellectual property rights. Whether sourcing images, music, or videos, exercising diligence in content creation is paramount. Learn how to navigate licensing agreements and fair use guidelines to steer clear of copyright infringement and uphold ethical standards in your creative endeavors. Building Reciprocal Relationships: Collaborative Brand Protection Approaches Finally, we emphasize the value of fostering reciprocal relationships in the digital ecosystem. Whether collaborating with fellow creators or engaging with brands, transparency and communication are key. Explore strategies for navigating licensing agreements, permissions, and attributions to foster a culture of mutual respect and collaboration. Empowering Responsible Brand Stewardship As we conclude our discussion, we reinforce the importance of responsible brand stewardship in today's digital landscape. By embracing proactive brand protection measures and honoring the intellectual property rights of others, individuals and organizations alike can cultivate trust, credibility, and longevity in their respective domains. Remember, in the ever-evolving world of digital branding, integrity is the cornerstone of success. Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Copyright And Trademarks – Interview With Richard Gearhart Cover Your Assets Anti-Pattern : Protection Over Production When to Give In When To Hold Your Ground Trust But Verify – Avoid Business Assumptions Behind the Scenes Podcast Video

Ceartas DMCA, a leading provider of AI-powered brand protection and anti-piracy services for content creators and brands, has raised $4.5 million to enhance its operations, expand its scalable SaaS solutions for enterprises, and extend its global reach. This funding round drew support from lead investor Earlybird Venture Capital, a renowned VC firm dedicated to supporting European tech pioneers; Upside VC, a new distribution-focused consumer investment firm established by The Sidemen, collectively one of the largest Youtube presences in the World, with a following exceeding 20 million; and a range of high-profile angel investors. Founded in 2021 by Dan Purcell (CEO) and Jonny Smyth (CTO), Ceartas DMCA has revolutionised brand protection with the power of AI, setting a new industry standard. Their platform adeptly de-indexes and issues legal notices for pirated content, significantly reducing that content's visibility on Google by 98% and boasts an industry-leading success rate of 99% in overall content removal from both search engines and sources. Ceartas DMCA's cutting-edge platform offers an array of services crafted to address the multifaceted challenges of copyright infringement and unauthorised content distribution, including the threat of deepfakes. Protecting the valuable assets of both individual content creators and enterprise-level entertainment brands, Ceartas is quickly becoming the go-to fullstack AI-powered copyright and piracy protection platform in a new era of infringements. Based out of Dogpatch Labs in Dublin and Berlin, and with a remote-first approach, the funding poises Ceartas for global expansion, supporting a strategic opening of a Los Angeles office. It marks a leap in the company's mission to provide unmatched brand protection services worldwide. Alongside pivotal partnerships with platforms such as OnlyFans and Fanfix, the move solidifies Ceartas's stature as a guardian of digital content and intellectual property. Dan Purcell, Co-founder and CEO at Ceartas, shared: "As we navigate an era rife with advanced piracy, copyright infringements, deepfakes, and disinformation, Ceartas leads the charge in brand protection. By harnessing AI, we develop cutting-edge solutions to these complex challenges. This funding round is a nod to past achievements and a signal of trust in our vision from incredible investors. "We're excited to bolster our support for content creators and expand our enterprise solutions to meet the needs of industry giants. Looking ahead, we're optimistic about safeguarding the digital landscape against the evolving threats of digital theft, abuse, and misuse." This latest investment also propels Ceartas to enhance its bespoke anti-piracy solutions, catering to diverse sectors and addressing the escalating sophistication of digital threats. Leveraging advanced AI, the company conducts deep scans across digital platforms to identify and eliminate unauthorised content, including deepfakes. These efforts underscore Ceartas's commitment to setting new standards in copyright protection and supporting the media and entertainment industry's fight against piracy. Andre Retterath, Partner at Earlybird Venture Capital, said: "Across media and the entertainment industry, individuals and enterprises alike are facing unprecedented piracy challenges. The nature of copyright infringement is evolving at a pace in line with the emergence of AI technologies. The threats in this new era are tangible, as seen in many recent high-profile cases. "Training modern AI large language models (LLM) also opened the floodgates for the use and dissemination of unauthorised content. Accordingly, the demand for reliable solutions is vast. As pioneers of this space, Ceartas have developed world-leading protection services which effectively safeguard brands, and we couldn't be prouder to back the expansion of their operations." Ceartas has seen explosive growth and profitability, signalling a strong market demand for it...

In this podcast episode, we discuss intellectual property, trademarks, and copyrights. Find out why trademarks are essential for any online business and how to protect your ecommerce brand legally. Our featured guest on the show is Guido Laredo, a Swiss-Argentine attorney specializing in IP law.Topics discussed in this episode:The Importance of Brand Protection in a Competitive MarketHow Strong Trademarks Increase Business ValueWhy Trademark Protection is Essential for Online StartupsWhen to Trademark Your Business NameLinks & ResourcesWebsite: https://laredo-branding.com/en/about-guido-laredo/LinkedIn: https://www.linkedin.com/in/guidolaredo/Get access to more free resources by visiting the podcast episode page att.ly/NJ8JX Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

For Episode #131 of the PricePlow Podcast, we sat down with Rob Rogers from Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. Ketone Labs is best known for selling goBHB, the patented exogenous BHB dietary supplement ingredient — which is the main topic of this podcast. Rob and his business partner Gary Millet recently marked their 10th anniversary working together. This was filmed on a morning before the doors of Expo West started, and Rob brings a strong message: goBHB is back on the Market! After a wild few years in the late 2010s, where BHB supplements were seemingly everywhere, things shifted with the new decade. This conversation dovetails into the end of Episode #106 with Mike McCandless, who had a BHB-based supplement company heading into pharmacies that was devastated in spring of 2020. Ketone Labs was forced to pull back on the sales of goBHB, taking this time to remove infringing products from the market. They never stopped conducting research, however, and sold BHB-based products in their Real Ketones brand. The big announcement here and at Expo West 2024 is that Ketone Labs has brought goBHB back into the market for other brands, and some incredible new applications outside of weight loss. Rob, Mike, and Ben get into Rob's background, his sports career, the genesis story, and then talk about the incredible ways goBHB can be used in supplements for performance, nootropics, mood/stress relief, concussion prevention, and even sleep. We also learn a few things about the L-BHB isomer that is oft-neglected lately! https://blog.priceplow.com/podcast/rob-rogers-131 Video: Talking BHB, Baseball, and Business with Rob Rogers https://www.youtube.com/watch?v=2KIEfaXbRPc Detailed Show Notes (0:00) – Introductions (7:15) – Startup Challenges: How to Harness BHB Before Keto Goes Big (13:45) – Brand Protection (21:30) – Ketone Mafia? (31:15) – Ketones Beyond Keto (38:00) – The Science Behind BHB (46:45) – Introduction to BHB (52:45) – BHB in an RTD (1:00:00) – BHB as Medicine and the Untapped L-Isomer?! (1:12:00) – Wrap Up Thanks for heading to our BNB and joining us early, Rob! Subscribe to the PricePlow Podcast on any platform, sign up for our Ketones Labs news alerts on PricePlow, and leave us a great review on iTunes and Spotify!

Navigating the complex legal landscape of e-commerce can be daunting, but it's essential for safeguarding your business and ensuring long-term success.  This week's episode dives deep into the critical aspects of legal protection for online businesses, from handling lawsuits to understanding intellectual property rights.  We also explore the invaluable role of legal counsel in business planning and crafting a robust exit strategy.  Join me, Kristin Ostrander, and our amazing guest expert Steven Weigler to discover effective strategies for protecting your brand and setting your business up for a prosperous future.  

BRAND PROTECTION STRATEGIESBrand protection strategies don't need to be complicated, but they do need to be thought out.Attorney Steve Weigler has some great tips on what you need to focus on to help keep counterfeiters, pirates, and infringers from stealing your ideas.What You'll Discover About Brand Protection Strategies:The four types of intellectual property available to entrepreneurs to protect their brandsWhy securing your intellectual property is integral to brand protection strategiesHow to evaluate what type of intellectual property makes sense for your brand protection strategiesThe ultimate value of trademark protectionAND much MOREGuest: Steve Weigler Steven is the Founder and Managing Partner of EmergeCounsel, whose mission is to provide a worldwide clientele legal counsel on the protection of intellectual property and business assets at a lower price point than large legal firms.In order to fulfill its mission, Steven developed systems-based approaches, which combine best in-class legal technology for legal research and management combined with a strong empathetic human element. Steven is especially passionate about brand protection where he developed TotalTM®, a proprietary trademark prosecution system which combines predictive search technology, powerful docketing software, and passionate and knowledgeable trademark counsel on a competitive flat fee. Steve not only has decades of experience as counsel but also previously headed a successful educational technology start-up in which he served as Founder, CEO, and General Counsel for seven years. He was also a Senior Attorney for a Fortune 50 tech company. In part because of his combined experiences, he acts as general counsel to entrepreneurs and companies especially those in the eCommerce and SaaS space. Steve is a member of IR Global, an international legal network, and through his involvement is able to service foreign businesses with US interests, as well as US businesses with foreign interests; his many awards including being named a Super Lawyer for three consecutive years (2021-2023).Related Resources:If you liked this interview, you might also enjoy our other Branding episodes.Contact Steve and connect with him on LinkedIn. Also check out his business website EmergeCounsel.Join, Rate and Review:Rating and reviewing the show helps us grow our audience and allows us to bring you more of the rich information you need to succeed from our high powered guests. Leave a review at Lovethepodcast.com/BusinessConfidential.Joining the Business Confidential Now family is easy and lets you have instant access to the latest tactics,...

Andrei's career in intellectual property began when he fought a Russian radio station that stole his father's music. Since then, Andrei has written multiple books on intellectual property, one an international bestseller, and he has helped thousands of entrepreneurs and companies protect their IP.He believes people who have created something deserve to not have it stolen from them. Hard-working entrepreneurs shouldn't be taken advantage of. That's why he founded Trademark Factory. That's why he's passionate about sharing his experiences with growth-minded entrepreneurs who want to build amazing brands.When he's not helping secure trademarks, Andrei enjoys living in Dubai with his wife and three kids. He also dreamed up, designed, engineered, and had made for himself a one-of-a-kind DrumDesk™. Now he can type emails and do double-bass paradiddles at the same time.Go to trademarkfactory.com and request your free call with Trademark Factory strategy advisors to get your trademarking process started. Because without a trademark, you don't own your brand. In fact, you don't even have a brand. What you have is a name, an image, or a phrase that you WANT to be your brand. But they only become your brand once you can legally stop others from using similar names, images, and phrases to sell their products and services. That's what trademarks do. And that's what Trademark Factory can help you get with a guaranteed result for a guaranteed budget.Buzzsprout - Let's get your podcast launched! Start for FREEDesignrr Get Instant Transcripts from your Podcast, Video, or Webinar Riverside.fm Professional Remote Content Creation StudioAltogether Domains, Hosting and More Bringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business Cards Let's speed up your follow up. Get a digital business card.Small Business Legal Services Your Small Business Legal Plan can help with any business legal matter.Get Quality Podcast Guests Now Keep your podcast schedule filled with quality guests from PodMatch.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPlease Rate & ReviewVisit Altogether Marketing LLC

Embark on a journey to safeguard your innovative spirit in this episode, exploring the intricacies of patents, copyrights, trademarks, and trade secrets. Whether you're a seasoned entrepreneur or just starting, our discussion provides key insights into understanding and navigating the legal landscape of intellectual property rights. Joining us is Kelli Jones, an expert with a wealth of experience in intellectual property law, guiding us through the complexities and offering valuable insights for fortifying your creative assets. We unravel the differences between patents, copyrights, trademarks, and trade secrets, providing practical tips to protect your creative endeavors in today's competitive business world. Our goal is to empower you with actionable knowledge to secure and defend your intellectual assets effectively. Kelli Jones enhances the conversation with a deep dive into the legal nuances, providing valuable insights for entrepreneurs and business owners alike. Whether you're seeking to understand the basics or refine your existing knowledge, this episode is tailored to equip you with the tools needed for a successful intellectual property journey. Engage with us on social media and explore additional resources on our website. Your intellectual property journey starts here, where informative discussions meet approachability, ensuring entrepreneurs of all stages can grasp and apply crucial legal concepts.

 Tim Flynn, Cybersecurity and Cloud expert has delved deep into NIL and has some outstanding exclusive insight to share. Topics: secret security risks in name image licensing, security risks in name image licensing, security risks for name image licensing, security risks to nil stars, security risks in nil, security risks for athletes in name image licensing, pros and cons in name image licensing,  identity and brand protection , identity and brand protection online, best practices for protecting personal data online, Brand protection with identification authentication, best policies to limit cyber liability, best practices for protecting personal data online, best practices identity protection, best security practices for individuals, best ways to protect people from cyber crime, how ai will effect cyber security,, science of social engineering explained, psychology of social engineering explained, how neuroscience hacks humans, the science behind hacking humans, hacking humans using science,                                                 Subscribe to our YouTube Channel for FREE: @Cybercrimejunkiespodcast https://www.youtube.com/channel/UCNrU8kX3b4M8ZiQ-GW7Z1yg For more real cybercrime stories, visit our website at https://cybercrimejunkies.com.Don't miss our extension of family at blushingintrovert.com. You will look and feel good and be treated like family and know that any purchase will help a great cause as portions of all proceeds go to support mental health awareness initiatives. Women's sweatshirts, tumblers, stickers, journals, bracelets and more. All in stock. All Handmade. Ready to ship straight to your door. Support the showThank you listening! Don't miss the Video episode!Help us simply by subscribing to our YouTube Channel where you get access to all 130+ episodes and behind the scenes content. It's FREE. It helps us with the algorithm so we can bring you more content. Our YouTube Channel @Cybercrimejunkiespodcast https://www.youtube.com/channel/UCNrU8kX3b4M8ZiQ-GW7Z1yg

In this episode we discuss brand protection with Megan Harmon, Managing Partner at ThornCrest. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ https://twitter.com/LiranHirschkorn --- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

On this episode, we're exploring the area of brand protection law, with award-winning practitioner, May Cheng. Topics: Bill 96 and New French Language Requirements; bad faith registrations; copyright law and AI derivative artworks. This program contains 30 minutes of substantive content for the Law Society of Ontario's CPD requirements.  ⚫ How will Quebec's new Bill 96 requirements impact companies' advertising requirements? (10:23)⚫ How will courts assess whether to expunge a trademark on the basis of bad faith registration? (19:18⚫ What copyright rights do artists maintain regarding derivative works that are generated by AI? (28:45)⚫ Our Ask-Me-Anything segment, featuring questions submitted by patrons of the Lawyered community (39:43)

In our Ask-Me-Anything Segment of our brand protection law episode with May Cheng, we cover a range of questions submitted by the Lawyered Patreon community.

You pour your heart and soul into creating captivating content, connecting with your audience, and building a loyal following. But have you ever stopped to think about how to safeguard your brand, your podcast's identity, from potential threats or conflicts? Attorney Kelli Jones has helped numerous creators, entrepreneurs, and innovators protect their brands and intellectual property, and she's here to provide us with invaluable insights on mastering brand protection through trademarks, specifically tailored to the needs and challenges we face as digital entrepreneurs in 2023. Whether you're a seasoned podcaster looking to reinforce your brand's foundation or an aspiring creator eager to launch your show with confidence, this episode is for you.We dive deep into what trademarks are, why they matter, and how you can leverage them to secure your podcast's unique identity in a competitive landscape. We explore the process of registering a trademark, the potential consequences of overlooking this critical step, and even how to handle infringement issues if they arise.Kelli Jones is a virtual lawyer for entrepreneurs and small business owners, focusing primarily on trademarks and contracts. Her goal is to help make the legal side a little less boring and to encourage proactive legal protection to save her clients money, time, and stress.MENTIONED IN THIS EPISODE: FTC Disclosures 101 for Social Media Influencers: https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers CONNECT FURTHER WITH GUEST:Website: https://www.kellijoneslaw.com Instagram: https://www.instagram.com/lawyerkelli_ PRESENTING SPONSOR:This episode of Podfluencer Society is presented by Beacons, the all-in-one link in bio and creator business platform used by 2M+ creators. Get two months FREE of Link-In-Bio Pro: https://beacons.ai/signup?c=theactualangieADDITIONAL PARTNER:This podcast is recorded using Riverside. Get 15% OFF your subscription at Riverside.fm using code: ANGIEADVERTISE ON THE SHOW: To inquire about host-read ads or to become the show's next Presenting Sponsor, please send an email to yougetwhatimsaying.podcast@gmail.com.CONNECT FURTHER WITH ANGIE:Podcast: https://www.yougetwhatimsaying.com Listen Early and Dynamic Ad-Free on Apple Podcasts: https://apple.co/44Y6rbYSocial Media: https://beacons.ai/theactualangie/socialmedia Contact: yougetwhatimsaying.podcast@gmail.com Monetize Your Podcast: https://beacons.ai/theactualangie/monetizeSupport the Show: https://www.buymeacoffee.com/yougetit/membershipEPISODE CREDITS:Podcast Logo: Abby MurdockPodcast Cover Photography: April Bowers CreativeBE ADVISED:Formerly titled Podfluencer Society, episodes 1-114 share insights and strategies specifically for podcasters. As the podcast has undergone a complete rebrand, some links and information referenced in earlier episodes have likely changed. Please contact us at yougetwhatimsaying.podcast@gmail.com if you cannot find what you are looking for. The views and opinions expressed in each episode are those of the individual contributors and do not necessarily reflect those of the podcast host and team or the owner of this Intellectual Property. This podcast is not an authority of legal advice, and listeners are encouraged to seek professional counsel with regard to their brand, business, and otherwise. Many of the product and service promotions in each episode are under the negotiated terms of affiliate or sponsorship agreements. If a link is clicked and a purchase is made, an affiliate commission may be received. However, we recommend products or services that we personally endorse and believe may be beneficial to others. This information is disclosed in accordance with the Federal Trade Commission's 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Public speaker, educator, Dev Ops specialist and privacy advocate Hannah Sutor joins us in the Cyber Crime Junkies Studio discussing new insights for identity and brand protection, identity and brand protection , identity and brand protection online, and best practices for protecting personal data online.Connect with Hannah:  https://www.linkedin.com/in/hannah-sutor VIDEO of Full Final Video Episode: https://youtu.be/nfENN3-wt30 Topics: Brand protection with identification authentication, best policies to limit cyber liability, best practices for protecting personal data online, best practices identity protection, best security practices for individuals, best ways to protect people from cyber crime, how ai will effect cyber security, parenting tips for children online, how to protect families online, new security insights with expert, parenting tips for online gaming, parenting in a technology world, risk and brand protection. PLEASE CONSIDER SUBSCRIBING to our YouTube Channel. It's FREE and it will help us to help others. Our Video Channel @Cybercrimejunkiespodcast https://www.youtube.com/channel/UCNrU8kX3b4M8ZiQ-GW7Z1yg  Connect with us.  DAVID MAURO Linkedin: https://www.linkedin.com/in/daviddmauro/ Cyber Crime Junkies Linkedin: https://www.linkedin.com/in/cybercrimejunkies/ Cyber Crime Junkies Instagram: https://www.instagram.com/cybercrimejunkies/ Cyber Crime Junkies Facebook: https://www.facebook.com/CyberCrimeJunkies Podcast Cyber Crime Junkies: https://cybercrimejunkies.buzzsprout.com Site, Research and Marketplace: https://cybercrimejunkies.com  Thanks for watching! -David, Mark, Kylie and Team  @CCJ Music Credits: Two Guitars by Admiral Bob (c) copyright 2012 Licensed under a Creative Commons Attribution (3.0) license.Support the showWant EXCLUSIVE Content? For only $4 SUBSCRIBE to Cyber Crime Junkies PRIME https://www.buzzsprout.com/2014652/supporters/newPlease consider subscribing to our YouTube Channel for ALL Video episodes. It's FREE. It helps us help others. Our YouTube Channel @Cybercrimejunkiespodcast https://www.youtube.com/channel/UCNrU8kX3b4M8ZiQ-GW7Z1yg

Singer, piano player, small town cop and firefighter, field training officer, investigator, state special agent and ultimately a brand protection professional, Jason Daniels takes us through how he discovered intellectual property crimes and how it came to be a career in which he has flourished. In this episode Jason walks through an IP case involving core detective work, with a little performance, and sprinkles some of his southern storytelling to provide valuable education on brand protection.

Exit Scams and Ponzi Schemes. Mystery of Gerald Cotton and Quadrigacx.Exclusive details on exit scams and ponzi schemes uncovered in our investigation ways to identify an exit scam, how to identify an exit scam and gerald cotten and quadrigacx. We get insider info from someone who used to employ gerald cotten and speak to expert brett johnson on exit scams and ponzi schemes. We investigate this mysterious case. We discuss Ways to identify an exit scam, how to id an exit scam…in light of the lessons we learned from Quadriga Cx, Jennifer Robertson And Gerald Cotten.A dead CEO, mysteriously stricken ill at the young age of 30. Pulling back the layers of deception which enveloped his death raise more questions than answers. Subject of a netflix documentary and multiple articles and podcast discussions. We uncover exclusive details and share all the details with you.Discussed:  exit scams and ponzi schemes, Michael Patryn, Omar Dhanani, Jennifer Robertson, Gerald Cotton, E-Gold, Bitcoin, Cryptocurency Exchange Fraud And Quadrigacx.//LETS CONNECT. Can you help us by Subscribing?//We Really want to build this Channel to bring you MORE helpful VIDEOS of Interviews and Guidance. But we NEED YOUR HELP.

Ever wonder how to prepare for a data breach and How To Best Handle A Data Breach, once BOOM hits? We discuss how to prepare for a ransomware attack, how to best prepare for a data breach and types of data that small businesses and organizations are keeping that cause great risk. In learning how best to prepare for a data breach you can limit the damage to your organization.EVP and CTO of Solis Security joins us. Connect with him on Linkedin to learn more: https://www.linkedin.com/in/chrisloehr/  and at Solis Security https://www.solissecurity.com/en-us/ where he oversees a team of cybersecurity professionals addressing the firm's Incident Response efforts.Learn how to best handle a data breach. VIDEO Full EPISODE: https://youtu.be/EQP-sImE0cA//LETS CONNECT. Can you help us by Subscribing?//We Really want to build this Channel to bring you MORE helpful VIDEOS of Interviews and Guidance. But we NEED YOUR HELP.

How to Communicate Effectively Internally in BusinessJosh Copeland joins us to discuss how to create internal business case in business, how to communicate effectively internally in business and what security teams need to know about business. AT & T Security leader and former military professional, Josh discusses career transition and effective internal communication for security in business and how to have effective communication internally for business. //LETS CONNECT. Can you help us by Subscribing?// Connect with JOSH COPELAND here: https://www.linkedin.com/in/joshuacopeland/ We Really want to build this Channel to bring you MORE helpful VIDEOS of Interviews and Guidance. But we NEED YOUR HELP.

Guest: DEWAYNE HART discusses what is a cybersecurity mindset, how cybersecurity visibility helps and cybersecurity behavior patterns. He shares key insight from his book "The Cybersecurity Mindset" and we discuss best practices. Key topics include:

For many years big brands and manufacturers have taken a passive approach to Amazon, allowing resellers to sell their products on the platform provided they abide by MAP.But the reality is that Amazon is unlike any other sales channel. Failing to control and defend your brand can have devastating consequences well beyond the platform.To highlight this point, many sellers will start their product research on Amazon, even if they buy from another website or a brick-and-mortar store. If no other reason we give you in this episode persuades you, then this one should.The only way to gain control of the marketplace is to establish yourself as the only seller of your brand on Amazon. Allowing multiple resellers creates additional complexities and ultimately harms your business and your customers.  The question then is, why don't brands do it?The HUGE obstacle brands face is the internal belief that it's okay to let resellers stay on the Amazon Platform. They view themselves as only B2B.In this episode, Jason and Shannon break down the false beliefs behind this mindset and why being the only seller of your brand on Amazon is the best and only way to succeed.Key Takeaways- Why brands are unwilling to enforce channel control (03:03)- Why MAP is not a channel control strategy (05:03)- Obstacles brands face on Amazon (07:58)- Profitability on Amazon vs. other channels (09:14)- The distributor model is dying (10:53)- Problem with allowing multiple sellers of your product on Amazon (12:26)- Advertising attribution issues with multiple sellers (14:41)- Value of having a direct relationship with consumers (19:42)- If you're not on Amazon, you're totally susceptible to counterfeiters (22:02)- The benefits of controlling your brand (24:39)Additional Resources:- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue 7 Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

Robert Cioffi, CEO of a leading NY MSP and discusses ransomware real life stories effect on people, ransomware shocking toll on people from a real life victim perspective, and the ransomware impact on real life small business. We discuss ransomware what it feels like to be a victim and the ransomware impact on real life individuals. A compelling emotional story of how his company was attacked by REVIL in the infamous KASEYA breach, his depicted of what it feels like to watch ransomware live. The Kaseya breach effected over 1500 businesses in the US. He shares an eyewitness account and tells the story of the emotional journey of trauma, triage, rebuilding and persistence through a remarkable recovery. THIS IS PART 1 of 2. Highlights: 

Robert Cioffi, CEO of a leading NY MSP and discusses ransomware real life stories effect on people, ransomware shocking toll on people from a real life victim perspective, and the ransomware impact on real life small business. We discuss ransomware what it feels like to be a victim and the ransomware impact on real life individuals. A compelling emotional story of how his company was attacked by REVIL in the infamous KASEYA breach, his depicted of what it feels like to watch ransomware live. The Kaseya breach effected over 1500 businesses in the US. He shares an eyewitness account and tells the story of the emotional journey of trauma, triage, rebuilding and persistence through a remarkable recovery. THIS IS PART 2 of 2. Highlights: 

 BUSINESS BENEFITS FOR HAVING SECURITY ASSESSMENTS DONESpecial Guests Christian Scott and Travis DeForge join us in the CCJ studio discussing business benefits for having security assessments done. They also answer Where You Can Find Cybersecurity Resources for free , discussing their Great Open Source Knowledge Base System and newest ways to learn cybersecurity. We touch on their outstanding creations you should all check out, Cyber-Judo, Enclave-Regenerous as well as their impactful work with GoVanguard.

In this episode of the Futurum Tech Webcast – Interview Series, host Daniel Newman is joined by Joe Burton, CEO for Telesign. Their conversation explores the security challenges brands are facing in the identity space and how Telesign can help organizations overcome these challenges. In the conversation, they discussed the following: An overview of the identity space and what brands are struggling with Why identity threats are a major area of concern A look at international rate share fraud Telesign's secret sauce when it comes to security protection It was a great conversation on a timely topic, and one you won't want to miss. To learn more about Telesign, check out their website here.

At Ledger, we deeply care about Web3 security and the values of self sovereignty, so much talent is working day in, day out on developing the best in class security solutions for your digital assets. And the truth is: we haven't really been talking that much about security here. But that is about to change… Every month, we'll take you with us behind the scenes at Ledger, to discuss the most recent developments, dive into the latest scams and hacks and answer your questions to provide you with everything you need to safely navigate this space. Charles Guillemet, our Chief Technology Officer, and Matt Johnson, our Chief Information Security Officer, will introduce you into our most secret team, the Donjon and how their crypto security experts made the event at the latest Black Hat conference, explain how our Brand Protection team detects, reports and takes down fake accounts, scams and more. Ready to get safer? This is Never Been Hacked (cause so are our devices), episode 1. Hosted on Acast. See acast.com/privacy for more information.

Want to avoid the 7 biggest legal mistakes that physical product and eCommerce companies make? Attorney Brittany Ratelle walks through the most common mistakes that land modern product companies in legal hot water and how you can avoid these headaches as a small business owner.   Here are the top 7 mistakes:  1. No operating agreement or business “prenup” Operating agreements, also known as founder or partnership agreements, define the roles and responsibilities of a business and are a private binding contract that outlines equity, exit planning, intellectual property ownership, non-compete obligations, manager roles and how decision-making will be handled in a business partnership. These agreements are sometimes dubbed as business “prenups” or prenuptial agreements because, without them, many businesses can end with ugly business divorces with multiple parties claiming they had a different understanding of the rights and responsibilities of the business, whether they are fighting over assets or liabilities. *Highly recommend when you start a business with friends or family!*   2. Failure to protect intellectual property   There are 4 main types of intellectual property with different tools to protect them: patents, trademarks, copyrights, and trade secrets. Intellectual property protection and boundaries can increase the value of a company and its brand, its products, and the way in which it solves problems for consumers. If you don't protect your own intellectual property, you can get ripped off by other companies and if you don't pay attention to your own practices, you can be at risk of infringing on someone else's property by using intellectual property that doesn't belong to you. If you have protected your own IP (intellectual property), you may be able to license it out and make additional revenue streams and grow your company into an empire. For physical product companies, the IP protection you want is:    Trademark: overall brand name, logo, slogan, and product name Copyright: any surface pattern design, important product photos/audio/video Patent: design or utility patents or both on the actual new and novel product Trade secret: formulas, recipes, processes, methods, market research, vendor information, pricing/markup, customer data/email list   Sign up a for a consult with Brittany if you are ready to get your intellectual property protected   3. The website isn't legally compliant   All websites need these documents to be legally compliant: privacy policy, website terms, copyright statement, and necessary disclosures/disclaimers. Get all of these in the website legal bundle. Also, make sure that your website is ADA-friendly with the current WCAG standards.    4. The product has safety/labeling/testing issues and liability Physical products come into contact with real human beings and their environments, so by their very nature, they have bigger legal exposure. Make you are complying with any relevant CPSC, testing, and labeling standards, especially if you sell baby & children's goods, toys, health and wellness products/supplements, and dangerous products.    5. No written contracts with vendors and/or manufacturers    Get your agreements in writing! A fairly drafted contract is nothing for either side to fear and can help outline expectations, resolve ambiguities, and set up a clear working relationship for both parties in a deal. Make sure to use written (and solid) contracts for your affiliate program, for wholesale, and for pop-up shops (whether you are the or the guest). You also might want a model release or event waiver if you do your own product photography with models or host events.    6. False advertising issues   Don't lie. The Federal Trade Commission is in charge of protecting consumers and a big part of that is in policing the actions and the marketing of companies, especially around claims they make about their products. Be careful about statements regarding “Made in the USA”, any claims that your product cures any illness or disease. Remember that if you can't back up or “substantiate” the claims you are making – don't say them (and don't let your affiliates, direct sales people or other individuals say them either as a “workaround.”)   7. Employee misclassification - your “contractors” should really be       “employees”   If it looks like an employee and smells like an employee - that person is an employee (whether you call them that or the individual even wants to be classified as such). Make sure you are properly classifying your team members as either contractors (1099ers) or employees (W2) as there are significant state and federal penalties for misclassification and for failing to provide HR compliance such as payroll taxes, employee handbooks, unemployment insurance, workers compensation, HR posters, and other compliance when you have accidental employees.  Resources:  Employee classification test (https://www.dol.gov/agencies/whd/flsa/misclassification) (https://www.irs.gov/pub/irs-pdf/p1779.pdf)   Other episodes:   Episode 10 copyright vs. trademark Episode 24: 6 ways a trademark can protect a brand   Contract Templates mentioned in this episode:   Operating Agreement NDA Website BUNDLE Wholesale Pop-up shop Affiliates Agreement Independent Contractor Agreement   Brand Protection:   Interested in securing and protecting your own brand name? Chat with Brittany about whether you are ready for a federal trademark registration to protect your brand assets.   FREE RESOURCES Want a free LEGAL workbook to get your creative business legally legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business.   Listen and subscribe to Creative Counsel on iTunes, Overcast, Stitcher, Spotify &  iHeartRadio     LET'S CONNECT Interested in working with Brittany for one-on-one legal services? Sign up for a 15-min phone consult at brittanyratelle.com/services.   Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co.   Or, browse through my quick tips and tricks by connecting on Instagram.   *Not legal advice. For informational purposes only. No attorney-client relationship.*

Serial entrepreneur Sierra McCleve, founder of two successful Utah-based food businesses, Thirst and Dottie's Kolaches shares on the Creative Counsel Podcast how created a positive team culture in the challenging food industry. She shares her wisdom as a baker, manager, owner, mom, wife, garage gym fitness enthusiast and now an investor in other projects. Sierra talks about how radical ownership can transform your role as a founder and CEO and help create a positive customer experience – even in a business with lots of moving parts and people.  In this episode we discuss:  How to decide if a business model is viable When to pay attention to competition and when to ignore it The secret to good customer experiences The real role of an owner/manager What to do when stuff goes wrong in your business How to create a positive company culture Why owning everything in your business is actually liberating How to forecast in the food business How to make your team feel valued How to make your check-ins and meetings more effective  Creating and nurturing superfans Sierra's top 2 business book recommendations Quotes    “Create value and just find that thing that people need, that people want – and then try to figure out how to solve that need.”   “One of our mottos is employee satisfaction is number one. And we believe that it will translate to the customer experience, customer satisfaction, and even quality of products.” One thing that I've learned that's very painful, but also very liberating – everything is your fault.  “When you have ownership, you have control over it, whereas if it's someone else's fault, I have no control over that person.” “I tell my team – as an owner, I work for every single one of you. And my job is to get you the tools and the education you need to do your job super well. So, let's not get it confused with the traditional business management pyramid. I think that gives managers and employees the ability to more quickly come to you with problems and issues that are going to be solved much quicker as opposed to keeping them quiet because they're worried they'll get in trouble.” “Over-communicate on appreciation.” “If you can't step away from your business for a day or for an afternoon, you need to work on your systems so you can trust that your people are going to get it done.” “On Conflict and risk management: Be a good human, be honest, take ownership of your mistakes and treat your people well.” “You have to get buy-in from every single person at every level of your company. So, I would say be deliberate about it. Consider nicknames and retreats and just stuff like that – make people feel valued. Be really liberal with your praise and, limit your criticism, but deliver it in a way that's going to be uplifting  “Do not be audacious enough to think that everyone is there to serve you.”    Sierra's Favorite Tools for connecting with team members:  Snapchat Slack   Books:  E-Myth Jocko, Willink, Extreme Ownership.    Other episodes: Creative Counsel episode 54: HOW TO BUILD A BUSINESS FOR THE LIFE YOU WANT WITH EMYTH VP TRICIA HUEBNER - how to find your “primary aim”   Brand Protection:   Interested in securing and protecting your own brand name? Chat with Brittany about whether you are ready for a federal trademark registration to protect your brand assets.   Team Protection:   If you are trying to build a positive team culture, make sure you have clear expectations for your contractors and employees! Independent contractors or 1099ers need to have a solid independent contractor agreement and employees should have an employee agreement, an employee handbook, and other HR-compliant systems like payroll, Unemployment insurance, and worker's compensations.    Connect with Sierra Her Instagram Her Podcast: Make a Dent   FREE RESOURCES Want a free LEGAL workbook to get your creative business legally legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business.   Listen and subscribe to Creative Counsel on iTunes, Overcast, Stitcher, Spotify &  iHeartRadio     LET'S CONNECT Interested in working with Brittany for one-on-one legal services? Sign up for a 15-min phone consult at brittanyratelle.com/services.   Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co.   Or, browse through my quick tips and tricks by connecting on Instagram.   *Not legal advice. For informational purposes only. No attorney-client relationship.*  

Today, we speak with podcast veterans Chris Lyell and Kian Golzari to share what's new in the shipping and sourcing space and how to protect your listings against the bad players.