How He Does It

Is balance a myth? While Jannis Kaiser plays an integral role in nurturing digital communications globally at Hugo Boss, he also believes in prioritizing a harmonious work life balance; a task that seems almost impossible in today's world for anyone with the multitude of responsibilities Jannis himself shares. On the season finale of How He Does It, Season II, Igee Okafor and Marcus Richardson end on a high note by speaking to Jannis Kaiser about balancing one's professional and personal life, measuring success and the foundations of staying grounded.

From tight deadlines to juggling various projects for the sole purpose of maintaining the relationship between brands and society, The Public Relations industry continues to arouse the curiosity of many because of its ever-evolving nature and fast-moving need for adaptability. In this episode, we discuss all the intrigue with H&M's Fashion/Celebrity publicist, Anthony Demetrius. We break down the business of working in a press office while adapting to innovations in addition to industry challenges such as controlling stress and measuring success. Having worked in the European and American PR landscape for the last few years, Anthony prides himself on educating brands to best support their wants, needs, priorities and culture.

From jumping off planes and helicopters in the military to working as a Nest Seekers real estate broker, Chester Yow exemplifies the discipline and devotion it takes to sustain a career in a multifaceted and fast paced industry. In this episode, we discuss his early life growing up in Singapore and his introduction to the real estate industry starting on Ryan Serhant's team. In addition, we also tackle some frequently asked questions about securing a long term career as a real estate agent. Are commission or hourly based jobs better? What should one look out for when pitching to a client? Is there a success formula for selling a property? What is the difference between a broker and an agent/salesperson? and more. Consider this Real Estate 101.

In the last few years, the world has witnessed the advertising industry adapt to an ultra modern way of reaching consumers through influencer marketing. This relatively new medium where content creators on social media can partner with brands for the purpose of maintaining brand perception, potential sales and social relevance, has served as a catalyst for professionalizing new industries.  At the forefront of the movement is James Nord who co-founded the world's first influencer marketing/tech company, Fohr. Following a recent New York Times article about the company's newly launched ambassador program, AMP, James touches on industry realities, what it's like handling million dollar budgets and the realities of building a pacesetting company through successes and controversy.

In addition to being a noted New York City based branding and creative consultant in the fashion/lifestyle industry, Elliot Carlyle has added "executive life coach" to his multitude of responsibilities. In the fall of 2018, Elliot released The Influencer Workbook, an in depth workbook holistically engaging users in a way that challenges their achievement boundaries - professionally and personally.  Since then, Elliot has been able to carve out a profession in empowerment engagements enforcing themes of results after intentional control, direction, truth and steadiness. In this episode, we discuss Elliot's upbringing, personal struggles to success and all that lies ahead. 

 The demographic popularly known as Gen Z (born 1995-2010) controls 40% of global consumer power and as numbers continue to grow, the marketing industry is forced to adapt to a state-of-the-art consumer culture with new strategies and targeted experiences.  Leading this initiative is PRZM - a newly launched Gen Z consultancy looking to pioneer innovation amongst next gen audiences. In this episode, Co-Founder Larry Milstein decodes everything you need to know about marketing channels for Gen Zers and what it's like to run a new business in the midst of a global pandemic.

As CBD continues to transition into the mainstream with a diversification of products ranging from skin ointments to beverages, and edibles alike, curiosities of its foundation, and projected $2 Billion business is following suit.  To make sense of it all, CBD enthusiast, Steven Phan, built what we now know as New York's largest and most trusted CBD experiential retail hub, Come Back Daily. In this episode, we discuss Steven's upbringing as a first generation chinese vietnamese, the hype of CBD in mainstream culture, and what Come Back Daily is doing to maintain its integrity.

The "How He Does It" podcast establishes a relationship with its listeners by holding uninhibited interviews with various voices of male culture - from fashion to lifestyle, the arts and beyond. Hosted by BOND OFFICIAL founder, and Art Director, Igee Okafor and Marcus Richardson, all episodes will give listeners an inside look into the psyche of today's thought leaders highlighting all of what it takes to be on the up and up.

Co-Hosts Igee Okafor, and Marcus Richardson exchange heartfelt words about co-hosting How He Does It in 2019, favorite guest quotes , and what to look forward to in 2020

Perfumer and architect Carlos Huber shares how he has brought together the worlds of scent, structure and history to change what it means to apply your favorite fragrance. 

Actor, Producer and Creative Director Michael Oloyede shares his story of making his childhood dreams a reality and how a group of friends searching for community became The Creative Collective, an agency which facilitates safe spaces for multicultural creatives. 

The man behind Unfold, social media’s most downloaded storytelling app, discusses tech, the beginnings, challenges, and the wild success story of what was supposed to be just a passion project. 

Phineas Ellis, one of the men behind the scenes of the How He Does It Podcast has one of those stories that leaves you feeling motivated and inspired. While today, being in the first phases as co-founder of Stereotype Studio, a podcast production company helping new careers actualize, he has succeeded in many other business endeavors, granting him sight to see his areas of strengths and aligned motivation needed to excel.

Portrait photographer Griff Lipson has a rather uncommon story - landing a job at The New York Times shortly after moving to New York and going on to further a career photographing some of today’s most influential events and personalities. All thanks to an unexpected connection on a train to the hamptons in 2016.

With a very exciting new project at hand keeping Tim very busy, it is safe to say he’s a prime example of the artistic expression a number of New Yorkers possess.

In this inaugural episode, we sit down with model, activist, and influencer, Eric Rutherford to discuss his career journey, social life, and overall impression of activism in modern day culture.

The "How He Does It" podcast establishes a relationship with its listeners by holding uninhibited interviews with various voices of male culture - from fashion, to lifestyle, the arts and more. Hosted by BOND OFFICIAL founder, and Art Director, Igee Okafor and Marcus Richardson, all episodes will give listeners an inside look into the psyche of today's thought leaders highlighting all of what it takes to be on the up and up.