Podcast appearances and mentions of james nord

Welcome back to Negronis with Nord. Today, James looks back on the 2025 predictions he made back in Episode 95, and sees what he's gotten wrong or right. 0:00 - Intro: James reunites with Tim and thoughts on Guinness02:00 - Prediction #1: TikTok will not be banned03:00 - Prediction #2: Clothing GRWMs > Beauty GRWMs03:26 - Prediction #3: Ozempic becomes more socially acceptable04:00 - Prediction #4: Brands will pivot to right-of-center04:50 - Prediction #5: More platforms will gain influence05:14 - Prediction #6: 40-year-old influencers continue to rise06:10 - Prediction #7: Less influencer trips, more IRL events06:45 - Prediction #8: More people want to be influencers07:38 - Prediction #9: “Going live” / IG Live becoming more popular07:54 - Prediction #10: Changing of the guard in the creator sphere08:25 - Outro & Credits Follow Fohr on instagram:  https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnordFollow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Welcome back to Negronis with Nord. Today, James answers viewer questions about why he doesn't think of YouTube as a social platform, and how being in a viewership rut affects your brand partnerships and what you can do about it. Also, the Fohr team is in Cannes! If you're there, shoot James a DM on Instagram. We'd love to see you. Finally, James was the first-ever guest on marketing leader Dina Fierro's new podcast “Origins of Influence,” which you can listen to on Apple Podcasts and Spotify. 0:00 - Fohr's going to Cannes, LA vs NY, James on Origins of Influence Podcast03:48 - Viewer Question One: James' POV on YouTube07:06 - Viewer Question Two: The 8 Mile Method11:35 - Outro & Credits Follow Fohr on instagram:  https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnordFollow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Influencer marketing isn't just a trend, it's becoming the main event. In this episode, Fohr CEO James Nord explains why brands must stop treating it as a bolt-on and start building around it. From authenticity myths to smarter metrics, Nord outlines the mindset shift needed to win in the new marketing era.

Happy 100th episode of Negronis with Nord! Today, James answers a viewer question from @Swizzying: “Lately, there's been a lot of talk about changes to the instagram algorithm and how views are dropping across the board. From your perspective, what impact does that have on brand deals? And how do you think creators should adapt or navigate this shift?”. Also, you can admire James' spray tan. 00:00 - Intro 01:05 - Viewer Question | Why My Views Are Down and What Can I Do About It07:20 - Outro & Credits Follow Fohr on instagram:  https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Welcome to Negronis with Nord. Today, James answers a listener question of “How does Fohr pick creators for a campaign?”, talks about best practices for shooting your shot to work with a brand, and gives a little recap on Fohr's annual Black Tie Party and first-ever #FohrConference. 00:00 - Intro00:42 - View Question | Fohr's Influencer Selection Process04:25 - Best Way to Get Brands to Work With You07:06 - Cold Outreach Case Study | Gnome Life on Tumblr09:25 - Fohr Conference and Black Tie Party Recap10:07 - Client FAQ No. 1 | Re-targeting Your Audience11:49 - Outro & Credits Make sure you're following Fohr on Instagram and LinkedIn to see clips from the Fohr Conference! Follow Fohr on instagram:  https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Welcome to Negronis with Nord. Today, Fohr's Director of Strategy Sophie Wood is filling for James as he's in Tampa for the DICK'S Varsity Team Orientation. Sophie answers two FAQs she's been hearing from clients lately: What is the value in working with influencers who have overlapping audiences / followers (enter, “Influence Mapping”), and What's the value in working with the same influencer over and over? 00:00 - Intro00:52 - Cinema with Sophie | New Letterboxd Top 401:29 - Client FAQ No. 1 | Overlapping Influencers04:01 - Fohr's Influencer Mapping™07:09 - Influence Map Case Study | Rothy's10:07 - Client FAQ No. 1 | Re-targeting Your Audience11:11 - In Summary11:50 - Outro & Credits To see what James and the rest of the Fohr team were up to in Tampa this week, head to https://www.instagram.com/dicksvarsityteam/. Follow Fohr on instagram:  https://www.instagram.com/fohr.co/Follow Sophie on instagram: https://www.instagram.com/goodwoodx/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Welcome to Negronis with Nord. Today, James talks about the benefits of setting up accountability structures after coming off of a quarterly board meeting, H&M's use of AI to create digital doubles of models, and how influencers are represented in movies and TV. As mentioned, James and the Fohr team are headed to Tampa, Florida this week for the DICK'S Varsity Team orientation #DVTOrientation. Learn more about that program at https://www.dicksvarsityteam.com/ and follow along at https://www.instagram.com/dicksvarsityteam/. Congratulations to the 50 members who made the team! Follow Fohr on instagram:  https://www.instagram.com/fohr.co/Follow James on instagram:  https://www.instagram.com/jamesnord/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening. 

Welcome to Negronis with Nord. Today, James is answering a viewer question about pitching yourself to brands, advocating for Botox, and geeking out over Ryan Coogler's new movie, 'Sinners'Follow Fohr on instagram: instagram.com/fohr.coFollow James on instagram: instagram.com/jamesnordSubscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.Cheers, and thanks for listening.

Welcome to Negronis with Nord. Today, James is breaking down how the new administration's tariffs will affect influencers and creators.Follow Fohr on instagram: https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnord/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co----About Negronis with NordInfluencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.Cheers, and thanks for listening. 

Welcome to Negronis with Nord. We're closing out the year with a Fohr classic: Industry Predictions! James has taken a long, hard look into his (proverbial) crystal ball, and from it has pulled the juiciest predictions in the world of influencer marketing for 2025 and beyond!Agree with James' predictions? Disagree? Think he missed something? Let us know all your thoughts in the comments below.Follow Fohr on instagram: https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnord/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching. Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!

Welcome to Negronis with Nord. We're bringing you a classic: the James Nord solo show! As we close the curtain on another election here in America, James is here to offer a few thoughts. Truth is, he has no idea why or how Donald Trump won the election; his expertise is in marketing, influence, and image-making. That said, he's here to discuss what he does know—with undeniable clarity—about what happened this election and what it means for business.Follow Fohr on instagram: https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnord/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co----About Negronis with NordInfluencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching. Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!

Welcome to Negronis with Nord. This week we're bringing back a timeless classic: the James Nord solo show! James talks through how to approach difficult social and political times while juggling Q4 content deadlines, as well an emerging trend we're seeing in our most successful sponsored content.1:46 Election Day thoughts5:51 Different sponsored content formulas for success9:13 Borrow successful content formats from other categoriesFollow Fohr on instagram:  https://www.instagram.com/fohr.co/Follow James on instagram:  https://www.instagram.com/jamesnord/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Welcome to Negronis with Nord! This week, I sat down with the Co-Founder & CEO of Fallen Media, Sol Betesh, to discuss the future of media on our phones. From Fallen Media's start a meme company with their very own “meme team” to their direct role in the New York City creator renaissance- we cover it all.Follow Sol on Instagram: https://www.instagram.com/solbetesh/Follow Fallen Media on Instagram: https://www.instagram.com/fallenmedia/Follow Fohr on instagram: https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnord/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co 0:42 Sol Introduction1:07 How did you start this company?5:46 How do you know when a show is ready to start folding advertisers in?8:50 What have you learned from trying to create a wide breadth of shows for all different types of online audiences?10:38 How do you determine if a show is viable?11:29 How are you thinking about the evolution of your shows' formats?13:43 How do you account for the variability of the algorithm?15:58 How much of creator burn out is actually just creators struggling with their own editing/production?18:48 Tips for evolving with the short-form media industry23:32 What is driving the New York City ceator renaissance?25:32 How big do you see the business getting?27:27 How to work with Fallen Media29:17 Who's your favorite follow right now?---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Welcome to Negronis with Nord!This week, I sat down with internet and culture writer, Steffi Cao, to discuss five recent topics and trends we've been noticing. From the questionable relevance of Fashion Week to influencers' pressure to endorse during the election to the increased obsession with plastic surgery - we cover it all.Follow Steffi on Instagram: https://www.instagram.com/stefficao/?hl=enSubscribe to Steffi's Substack: https://stefficao.substack.comTo follow Fohr on instagram click HERETo follow James on instagram click HERESubscribe to Fohr newsletters HEREFor press inquiries, email press@fohr.co0:56: Steffi Introduction3:00 What is the relevance of Fashion Week for influencers?8:40 Looking back at 2014's influence on the Internet14:22 What do you miss about the internet it 2014?16:16 How do you think about the increased plastic surgery obsession online?22:32 Why do influencers feel pressure to endorse during the election?26:00 Should influencers explicitly endorse a candidate?----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Welcome to Negronis with Nord. This week we're bringing back a timeless classic: the James Nord solo show! James brings some boots on the ground insight from the Fohr instagram account and what he learned about timidity in content creation.0:00 Introduction0:28 Get your copy of The Almanac of Influence0:57 Being Timid in Content Creation1:48 How frequently are influencer's content getting 2x the views of their following?2:29 James' first green screen 5:47 POV is key7:19 Optimize for conversation in your comments section8:52 Non-Alcoholic negroni taste test9:53 Buy James' car!!!----About Negronis with NordInfluencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.Cheers, and thanks for listening.

Welcome to Negronis with Nord! Our guest this week is Tyra Booker, a former beauty youtuber turned Social Director of Ilia Beauty. In this week's episode, we talk about how personal and brand social strategies differ, how to build a year long social campaign plan, and how she ended up as a cameo in Charli XCX's “Guess” music video.Follow Tyra on Instagram: @tyrabookerrFollow Ilia on Instagram: @iliabeauty This episode includes: 0:00 Introduction 1:17 How the hell did you end up in a Charli XCX music video?4:07 Do you have a sense of what you want to be known for?10:40 Are you happy with your choice to go to school instead of becoming a full time influencer when you were younger?15:04 How do you think about driving social performance in the work you're doing?17:23 How do you plan out your year of social campaigns?33:12 How can influencers who want to work with Ilia stand out?50:09 Do you have pushback internally when laying out social strategies?51:38 How do you balance creator authenticity with brand goals in partnerships?58:58 Who is your favorite follow right now?1:01:21 What should the role of trends be for brands and influencers? ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Welcome to Negronis with Nord! This week, Casey Lewis joins us – Her Substack, Afterschool, analyses youth culture trends and has become a north star for how we think about marketing to Gen Z. We discuss her fascination with youth culture, the difference between memes and trends, and how to navigate the ever-changing internet.Subscribe to Casey's Substack: https://afterschool.substack.com/Follow Casey on Instagram: https://www.instagram.com/caseymorrowlewis/?hl=enFollow Casey on TikTok: https://www.tiktok.com/@caseymorrowlewisThis episode includes:0:00 Introduction2:51 What is it that has you dedicate your life to studying youth culture?4:57 What was the first trend you remember actively participating in?8:48 What's the difference between Gen Z when it comes to approaching trends and identity?11:54 Is the interenet allowing for kids to have more expression?14:54 What does counter-culture look like to today's generation?16:16 What are the misunderstands about Gen Z youth culture?20:07 Do you talk about micro trends v. bigger forces differently?22:32 Where's the line between meme and trend?28:04 Are trends controlled by the people or from corporations?32:32 Why is it important to market to Gen Z?37:52 How do influencers navigate the changing internet?45:43 What do Gen Z & Gen Alpha want out of influencers?50:32 What can you do to transform a company, long term? 50:37 What can marketers do tomorrow to be better at their jobs?55:06 Are we going to have big brands anymore?59:22 What would be your dream brand to revitalize?1:02:10 Who are your favorite follows right now?1:04:57 Is youth culture the same just in a different distribution method?1:11:22 How do you think about promoting the substack?----About Negronis with NordInfluencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching.Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!

Welcome to Negronis with Nord! This week, Piper Phillips joins us – a marketer, content creator, and musician we were introduced to when she shared her journey of leaving her corporate job on TikTok. We discuss how she came to the decision, the difference in content peformance across platforms, and how she's learning to transition from one content niche to another.Follow Piper on Instagram: @piperphillips Follow Piper on TikTok: @pipercassidyphillipsThis episode includes: 0:00 Introduction 2:57 How did you know you were ready to quit your job? 5:13 Did you think about how your content was going to evolve? 6:35 What was the reaction from your audience when you quit? 8:14 Do you feel like you've redefined yourself since then? 9:54 How much has virality driven your growth?11:16 What is the category of “viral" that best gains you followers?12:38 Do you have a sense when you've made something that is natural? 14:02 How has your relationship with the performance of your content changed? 17:43 How do you get the courage to film yourself out in the world?22:19 What is the pervading feeling amongst your peers about what they want? 25:20 How much are you thinking about moving your TikTok audience to Instagram?31:30 Is there anything you miss from your corporate job?32:55 Are you doing things to replace the company at the workplace?34:16 What's your dream creator/influencer partnership?34:56 Who are some of your favorite follows right now? ----About Negronis with NordInfluencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.Cheers, and thanks for listening.

Welcome to Negronis with Nord! Our guest this week is Nicky Reardon, a content creator and social strategy consultant who's whip-smart analyses of the influencer marketing space is shared weekly in our Slack channels In this week's episode, we talk about emerging creator archetypes, the nuances of belivability vs. truth, and the bratification of the Harris campaign!Follow Nicky on Instagram: @nicky.reardonFollow Nicky on TikTok: @nicky.reardonSubscribe to his Youtube Channel: https://www.youtube.com/@nicky.reardonThis episode includes:0:00 Introduction5:58 What is the “You before I” effect?11:12 What do you think the essence of the creator is now?15:21 How do you think relatability and companionship adapt?21:14 What is the impact of believability vs. truth?24:59 What's your initial reaction to the Harris campaign so far?28:14 How do you guide clients from telling jokes vs. talking product?38:34 Who's your favorite follow right now?----About Negronis with NordInfluencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.Cheers, and thanks for watching.

Welcome to Negronis with Nord!This week, Tembe Denton-Hurst joins us – a beauty and culture writer at The Strategist, Author of Homebodies, and the mind behind the popular Substack newsletter, Extracurricular.Follow Tembe on Instagram: @tembae Subscribe to her Newsletter, Extracurricular: https://tembe.substack.comThis episode includes: 0:00 Introduction2:08 How do you explain what Substack is?8:38 What are we losing & gaining from the rise of Substack?13:47 How do you build a successful Substack with paying subscribers?19:07 Substack: Is it a place to grow, or a place to push your following?23:23 Is it hard to maintain your unique POV if you're constantly trying to build?26:07 For the average person, how many Substacks do you think they'll follow?33:44 How has your different path impacted your life and career?41:47 What do you think happens if we lose these communities that help forge artists?52:08 Will Substack writers hire freelance editors?57:22 What does it look like for marketers who want to market on Substack?59:49 BookTube or BookTok?1:05:25 What is your favorite follow right now?----About Negronis with NordInfluencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching.

One of the most frequent requests we get is to hear directly from indie founders. Today's conversation is just that. And we did it in style. James Nord, founder of Fohr, has had a front row seat to indie having been one of the very first investments we made. In turn, I've had a front row seat for their growth from hundreds of thousands in revenue to 10s of millions.

In Ep. 84 of Earned, we chat with James Nord, former Tumblr star, podcast host, and founder and CEO of ambassador marketing company Fohr. We start by learning the origin story behind Fohr's most well-known program, developed in partnership with Sephora: the Sephora Squad. James explains why the program was built on creators' genuine passion for beauty over follower size, and shares the company's motto: “don't spend good money on fake love.” Next, we dive into the evolution of the influencer marketing industry over the last decade, and James reveals why he believes that creator content will be the future of brand communications. Conor and James discuss the thrill of pioneering a new industry, before talking about their leadership philosophies during times of growth and uncertainty. We then pivot to discuss James' past as a successful Tumblr influencer, and hear how the challenge of connecting with brands inspired the concept behind Fohr.In this episode, you will learn:The origin story behind the Sephora SquadWhy creator content is the future of brand communicationsHow leadership style evolves with company growthResources:FohrConnect with the Guest(s):James Nord's LinkedInConnect with Conor Begley & CreatorIQ:Conor's LinkedIn - @conormbegleyCreatorIQ LinkedIn - @creatoriqFollow us on social:CreatorIQ YouTube - @TribeDynamicsCreatorIQ Instagram - @creatoriqCreatorIQ TikTok - @creator.iqCreatorIQ Twitter - @CreatorIQ

This week we have Founder and CEO of Fohr, James Nord, gracing our ears with wisdom, wit and y'all can't see it but a wicked sense of style. It's incredible how well dressed he is all the time. ANYWHO- we talk about building your own community, the power artists and creatives have with social media, the questions to ask yourself when you're posting and how to create a space where people want to be engaged with you and your work. It's incredible, his advice is invaluable, and because I can't get over alliteration today and it's true, this episode is indelible. Listen now! JAMES REFERENCES REFERENCES NY Times: Fohr Ambassador Program Sink Reviews Camilla Engstrom Jamie Beck JAMES RECOMMENDS Reading: Ulysses S Grant Reading: REAGANLAND LOCATE YOUR HOSTS UPON THE INTERNET James Nord - Fohr.co, @fohrco, @jamesnord Alexis Hyde - @hydeordie, alexishyde.com Dr. Erika Wong; - @topractisepractice, www.topractisepractice.com Slack channel: topractiseapractice.slack.com Email us: hydeorpractise@gmail.com Music by Cheap TV - @cheaptv_official, https://cheaptvmusic.com/ AFFILIATE LINKS: Money Bootcamp program - Use Code HOP25 for $25 Off -Stop stressing about money—build your financial savvy so you can live a sustainable life and get back to your work.

In the last few years, the world has witnessed the advertising industry adapt to an ultra modern way of reaching consumers through influencer marketing. This relatively new medium where content creators on social media can partner with brands for the purpose of maintaining brand perception, potential sales and social relevance, has served as a catalyst for professionalizing new industries.  At the forefront of the movement is James Nord who co-founded the world's first influencer marketing/tech company, Fohr. Following a recent New York Times article about the company's newly launched ambassador program, AMP, James touches on industry realities, what it's like handling million dollar budgets and the realities of building a pacesetting company through successes and controversy.

Fohr | James Nord, Founder Recently, I mentioned on this show and social (links below) that I wanted to learn more about the world of influencers. Recently, I launched that series with Alex Mack from Dyson; here's that show if you want to hear more. From it, I learned that "noise of influencer tech" was a perceived pain point. To learn more about it, I tapped on the shoulder of an influencer tech pioneer. James Nord founded Fohr, which Nord calls "quite simply the finest influencer marketing company on God's green earth," in 2012. This makes Fohr one of, if not the first influencer marketing platforms in existence. But James is now noticing a world creeping in beyond that of influencers -- that of ambassadors. How is that different? And how do you get ambassador marketing right? (James has actual rules for it.) Find out on today's Authentic Avenue podcast episode. You can also learn more about Fohr's take on it here: https://www.fohr.co/ambassadors. FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA: LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/ LinkedIn (Adam Conner): https://www.linkedin.com/in/adamjconner/ Adam is also on TikTok: https://www.tiktok.com/@authenticadam Email Adam: adam@authenticavenuemedia.com Learn more at https://authenticavenuemedia.com/. Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link: https://youtu.be/8ZZbAkKNx7s

#28: This week's episode has me thinking about some things that have come up for me during therapy over the last two weeks. What if I wanted to change my career at 35 years old? Am I too old? Is one career change too many? Am I fulfilled? I get to the bottom of how to think through that internal questioning and check-in with yourself, as well as the role of luck in making any career a success. I wrap up the episode with a short conversation on personal wellness and the importance of open dialogue in working through a problem or improving a circumstance. During this show I cover the following topics: 1) Career pivoting, 2) Luck's role in success, and 3) Open dialogue as a key to any relationship. [Recorded 10/13/2020] Helpful Links: If you're interested about how I actually made a career change, these links are from older interviews that touch on my first career change from Wall Street to fashion. Justin Bridges & Tucked : Fashion & Lifestyle Photographer [Prologue Profiles : 043] - An old interview from 2013 that still has relevancy today. A Drink with James Episode 34 - A Conversation with Justin Bridges - Justin Bridges and James Nord talk business strategies, photography tips, how to work with brands, and hustling. Episode 16: Season Special with Justin Bridges (American University, Washington D.C) - Learn about being a freelancer and following your dreams. The Laws of Style hosted by Douglas Hand Episode 14 – Justin Bridges - Justin discusses his decision to leave an unfulfilling job on Wall Street to pursue his passion for photography in the fashion industry. Bridges also talks about how he manages the business aspect of being an artist (including social media and freelance work) as well as his problem-solving approach to every project. Participate We're always taking questions, so be sure to swing over to our Anchor.FM page and submit questions via Voicemail. Please make sure to SUBSCRIBE, and leave a RATING & REVIEW if you're enjoying the show. Feedback is always welcome. Contribute Lastly, if you feel you're getting value from this show, I'd appreciate your support! As little as $5/month can help. Click to SUPPORT. (https://freelancekills.com/support) Otherwise, the best way to support is by spreading the word! Thank you for listening. Get in touch! Website YouTube Instagram - @freelancekills Skillshare E-Mail - freelancekills [at] gmail *DISCLAIMER* This podcast is for educational and entertainment purposes only. Please make sure to consult a licensed and registered investment advisor or tax professional for specific recommendations or advice regarding your personal situation. --- Send in a voice message: https://anchor.fm/freelancekills/message Support this podcast: https://anchor.fm/freelancekills/support

James Nord is the founder and CEO of ambassador marketing company, Fohr. Along with running a company of 40 employees James also created Deux North with his brother Dylan which paved the way for many of the adventure cycling content creators that we are familiar with today. James and I covered the gamut of experiences that led him to create the first influencer platform in the world which now supports more than 100,00 influencers. This was an incredible conversation of experience, growth, fear, trial & error and, of course, a passion for cycling and fashion.

We know you missed us, we missed you too. We’re back and better than before, but we still have Negronis and we still have Nord. Introducing Fohrcast: our weekly show on all things influencer marketing, hosted by James Nord.

VerifiedThis week’s episode of #ADrinkWithJames is a conversation between James Nord and Ernest James. @ernestbejames is the CEO and Founder of Noire Management, a diversity inclusive talent communications and marketing agency. In this episode, James and Ernest have an open dialogue about the ongoing struggle that Black voices have being heard in a White-dominant industry, and the role that marketing and communications agencies should play in the amplification of those voices.

Today you’re in for an enjoyable and timely episode in which we talk to James Nord, the founder of the first-ever influencer marketing platform Fohr and the host of the Drink With James podcast. Fohr is a self-serve platform that allows you to run engaging influencer marketing campaigns by helping you discover influencers and verify the authenticity of their following. In this interview, James makes a compelling case for the power of influencer marketing, explaining that influencers are the gatekeepers of the audiences you dream of reaching.

This week, our CEO James Nord talks about building a creative vision, counter-pitching a creative brief, and driving action when creating a post for a brand.

This week our CEO James Nord talks to us about spotting fake engagement. He goes into whether or not you should care and what brands are increasingly using at a performance metric.

In this episode of A Drink with James, our CEO James Nord give us his hot take on the new Byte app. He also talks to us about how we at Fohr think about using micro-influencers and finally, how to stand out in a professional setting.

In this episode of A Drink with James, our CEO James Nord gives a hot take on Instagram temporarily blocking your usage of the app due to higher activity, what a healthy follower growth rate is, and how to deal with the current state of a brands expectations.

In this episode of A Drink with James, our CEO James Nord talks about how to report on your audience demographics, even when it's unfavorable for the brand you're trying to work with; the importance of picking the right content format for the platform you're using it on; taking steps now to diversifying your content.

Whitney shares her recent interview with CEO of Fohr, James Nord and they talk politics, privilege, and using your platform for good. Check out the full episode of Drink With James here! https://youtu.be/lW3O8_ixjgw --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/TheReclaimedPodcast/message Support this podcast: https://anchor.fm/TheReclaimedPodcast/support

How are you providing value at every interaction? Our host, James Nord asks this question and more in a very targeted episode of A Drink with James focusing purely on how influencers should be approaching their accounts, and their business, moving forward.

James Nord is the visionary CEO behind one of the top influencer marketing companies in the world, Fohr. Co. With over 80,000 influencers in their network and state of the art tech advances in the market, James has super accurate and targeted information about trends in this space.  Follow Christy Keane on IG: www.instagram.com/christykeanecan In This Episode You Will Learn About:   How James got started in this space and his influence for starting Fohr (1:25) What Fohr is, what analytics and insights it offers, and how it can tell you whether an influencer is authentic (14:30) How Fohr is using unique technology to build brand/influencer relationship OFF of its platform as well (19:00) Current trends in social media marketing (24:00) Why you are losing followers (27:25) How intentions and sponsored content are changing content creation (32:00) Why taking a break from sponsored content actually is a huge turn on to brands (38:00) What influencer marketing companies are looking for (following count vs. reach vs. engagement) (42:15) Creator accounts and if you should switch (48:50) How to get blue check mark verified by Instagram (51:30) Resources: Fohr.Co Influencer verified reach and analytics (Its FREE to sign up!) James Nord on IG      

In Episode 19 of A Drink with James, James Nord gets philosophical about engagement on social media, he discusses the importance of consistent photography, and talks about how to grow your following outside of your own channels.

In Episode 18 of A Drink with James, James Nord talks about how to negotiate deals with brands if your blog audience is bigger than your social media audience, he gives advice on how to not compare yourself to other bloggers who are growing faster than you, and he gives his thoughts on when you should attend fashion week.

In Episode 17 of A Drink with James, James Nord talks about whether or not you should hire a PR agency, when the best time to join Fohr Card is, and when you should start putting out videos content.

In Episode 16 of A Drink with James, James Nord talks about being honest and authentic with your audience, alternative ways of revenue for influencers, and what social channels influencers should focus on.

CEO James Nord discusses live-streaming, evaluating originality, and how to get the most out of your meetings and partnerships.

James Nord, CEO of Fohr, host of A Drink with James, and general bon vivant is our guest in the inaugural episode of Fohr Ground.

James Nord, Founder of FOHR, joins us to discuss the role of social media influencers in luxury travel. An evolving landscape, James talks best practices and secret opportunities for success. Share your feedback at podcast@jpublicrelations.com and learn more at www.jpublicrelations.com.

Coming off a decade in the influencer field, James Nord, co-founder of Fohr Card, joins us to talk about the ever-changing world of influence! From advice on how to grow your platforms (yes, even Instagram!), to what he sees brands looking for, to the importance of an authentic following and what it takes to stand out, you're going to want to listen and then take action on your own platforms ASAP. *** As one of the early Tumblr influencers (before influencers were a thing), James came into the industry by way of photography, marketing and fashion. In a time when professional runway photographers were the only ones documenting style, James was on the forefront of influencer photography - and shooting style in a more raw, real-time way. Now, as co-founder of Fohr Card, which provides brands “health cards” and analytics behind influencer followings on Instagram, plus, influencers a chance to prove their authenticity, it’s safe to say that James’ long career in the influencer market is one to take notes on. Love James’ honest opinion on all things influence, and I know y’all will too! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap a photo while listening to the show and then tag James (@jamesnord) and I (@julssolomon)!

On this week's episode of the Blogged Podcast, we sit down with James Nord for a fresh perspective on influencer marketing. In part 2 of 2, James talks about the logic and necessity of social media algorithms and how to use them to your advantage, and a little about how connection, value creation, and stand-out […] The post 016: Part 2 – A Fresh Perspective on Influencer Marketing with FOHR Card Co-Founder & CEO James Nord (Social Algorithms, Industry Changes, Engagement) appeared first on MY HAUTE SOCIETY.

On this week's episode of the Blogged Podcast, we sit down with James Nord for a fresh perspective on influencer marketing. In part 1 of 2, James shares his origin story, a little bit about how he got into the influencer space, and what led to him co-found FOHR Card. We also talk about the […] The post 015: Part 1 – A Fresh Perspective on Influencer Marketing with FOHR Card Co-Founder & CEO James Nord (Organic influence, Social Algorithms & Growth Mindset) appeared first on MY HAUTE SOCIETY.

In Episode 35 of a Drink with James, James Nord talks about the importance of video in 2017, his thoughts on being organic and not buying fake followers, and what he dislikes about travel photos.

In Episode 33 of A Drink with James, James Nord talks about how you can stand out as a photographer on social media, whether you should cater to your audience, and how to pick your blog name.

Justin Bridges and James Nord talk business strategies, photography tips, how to work with brands, and hustling.

In Episode 36 of A Drink with James, James Nord talks about how to approach guest posting, building personal brands, and different ways to promote social media posts.

In Episode 37 of A Drink with James, James Nord heads down to Georgia and talks about what you should do when a brand regrams you without tagging, how to transition from gifting/free campaigns to paid collaborations, and how to handle it when brands that you don't align with reaches out.

Fohr's weekly influencer show where CEO James Nord answers user submitted questions questions about influencer marketing.

In Episode 29 of A Drink with James, James Nord gives his thoughts on selling back products that influencers were gifted, what metric most brands use when determining when to work with influencers, and how to go about getting press.

In Episode 14 of A Drink with James, James Nord heads out to the Hamptons for some fresh air and to have a conversation with Laney Crowell, founder of digital branding agency Crowell Lane. Prior to starting her own agency, Laney worked for a international cosmetics brand, garnering over 5 years of experience working with influencers. Her insight is invaluable, and this video is a must-watch for influencers of all levels who are looking to understand what brands think about when working with influencers.

In this episode of A Drink with James, James Nord is joined by Editorial Director of Coveteur Laurel Pantin!

In Episode 11 of A Drink With James, James Nord talks about getting better rates on brand collaborations, how to properly tag your sponsored content to meet FTC guidelines, and how many times is too many to email a brand before giving up.

In Episode 27 of A Drink with James, James Nord gives examples of three influencers doing really well right now, he talks about the importance of captions on Instagram photos, and he discusses what he’s learned in 27 episodes of filming A Drink with James.

In Episode 26 of a Drink with James, James Nord talks about what he would do if he were starting out with zero followers, Snapchat vs. Instagram stories, and creative blocks.

In this week's episode of A Drink with James, James Nord talks with Rachel Martino (@RachMartino) about how she got her start as an influencer, techniques she used when growing her following and much much more!

In Episode 22 of A Drink with James, James Nord talks about what to do when brands have no budget in mind and stop responding, gives some tips on taking better outfit photos, and he gives his thoughts on what makes great branded content.

In Episode 21 of A Drink with James, James Nord talks about what you should include in your media kit, subject lines/bodies to cold emails, and he talks about Twitter & the importance of migrating your following to other platforms.

In Episode 20 of A Drink with James, James Nord talks about long term contracts, slow adopters to influencer marketing, and gives some photography tips and tricks.

In Episode 15 of A Drink with James, James Nord talks about how brands use Fohr Card, what to do when a hot lead turns into a cold lead, and how to stay authentic to your followers.

In A Drink with James Episode 13, James Nord talks about Instagram stories, how to be more innovative in pitches, and how to respond to a brands with no budget for a collaboration without sounding desperate.

In A Drink with James Episode 10, Rich Tong (Fohr Card co-founder, Chief Product Officer) joins James Nord to talk about the origins of Fohr Card, Rich debuts a fantastic new Fohr Card feature, and James talks about the difference between brands buying versus influencers selling.

In Episode 32, James Nord talks about what he thinks will be trending 2017, how to deal with declining engagement, and he talks about the difference between curation and creation.

In this episode, James Nord answers questions about whether or not brands look at follower (and potential fake follower) counts, creating authentic Snapchat branded content, and managing brand/potential brand collaborations and relationships.

In A Drink with James Episode 7, James Nord talks about leveraging building a personal brand while building a company, how to make your local businesses part of your local social media scene, and working with big companies when you are more of a niche blog. Thanks to Adam Hughly, Smalley Coffee, and Goldfish Kiss for the questions!

James Nord discusses common threads for successful Instagram accounts, how to stand out as minority-race in the fashion industry, and the best way to meet brands/PR agencies.

In A Drink with James Episode 5, James Nord answers questions about Snapchat Influencer marketing, how to start charging brands without giving up collaborations with brands who don't want to pay, and about possible correlations between bloggers success and where they are located.

James Nord answers questions on how to deal with Instagram plateaus, on whether he thinks there is a influencer bubble, and good benchmarking engagement statistics.

In Episode 30 of A Drink with James, James Nord is joined by Christina Caradona (@troprouge) for an entertaining and informative conversation about authenticity and being yourself.

In this episode of A Drink with James, James Nord gives his thoughts on how to use Instagram Live, the competition between Snapchat and Instagram, and his thoughts on buying followers/engagement/using comments bots.

In episode 2 of A Drink with James, James Nord answer questions about how to stand out in a crowded influencer space, how do you pitch brands if you have a smaller following, and what to "not do" when it comes to social platforms.

Fohr Card is a directory that connects brands and agencies with bloggers and content creators. I use it whenever someone wants to see my social media/blog stats - sort of like the sizing chart I fill out when I go in for commercial auditions. Only, this is for my site. Today's guest is with the co-founder of FohrCard.com, James Nord. We discuss Georgia (and Florida) peaches, the importance of black napkins at restaurants, why you should not shake bourbon, and how being a wrestler in high school and a cyclist today affects his diet. James even gives me some one-on-one advice about what to do when you have two separate social media accounts and don't want to merge. Check out his weekly show A Drink with James. Theme music is by Podcast Guest Goh Nakamura. Keep in touch via Instagram, Twitter, and Facebook @mslynnchen. xo Lynn

Todays guest is a man who takes fashion very seriously. Unlike the majority of men in the world who throw on a few items, and that is the grooming done, he prides himself on looking not just like he got dressed, but that he was designed for the event. Even to wearing a tie at the weekend….yep I kid you not. His image is one of sophisticated class, and so its not a surprise that with a love of looking good, his career has moved towards the fashion industry since arriving in New York City. A dreamer, and a thinker, he seems to have a naturally strong competitive streak, that has run through much of his life since growing up in Georgia. If he is going to do something then he doesn't want to be just of those guys that is happy to simply be taking part. He wants to win. He excelled at wrestling, and racquetball and for a while was almost invincible at both but just fell short at greatness and state recognition. But it is fascinating to see someone's life come together in such a way that you can see the elements he displayed early on his life being displayed with such force. He has moved through jobs at quite a speed, not staying much longer than a year at most, but all the while learning the skills, and fine tuning the talents which has led him along with his business partner Richard to launch Fohr card. They founded Fohr card with the purpose of bringing together two groups of people who share a love for storytelling, creative bloggers and creative brands. Alone, each can create beautiful stories. Together they believe they can create even greater ones. It is that passion to connect and inspire which is the corner stone to everything that he does. So what is about visuals and storytelling that so thrills him daily? And where does he see his vision developing in the future? Well lets find out as we bring onto the show to start joining up dots, probably the most well dressed man I have ever had on, the one and only Mr James Nord. Dream Jobs, Online Courses, Persistence, Personal Trainer, Decision Making, Publicity, Young Entrepreneur, Freedom, Addicted, Shawn Stevenson, American Hustle, Make Money Online, Motivational Quotes, Expedition, Challenges, Steve Jobs, How To Start A Business, The Secret, Rich, Online Marketing, Time Management, Blogger, Videos, Recruiting, Authentic, Travel Blogs, Ultra Running, American Football, How To Make Money, Online Business, Company Culture, Law Of Attraction, Planet Money, Jobs, Video Marketing, Linkedin, Success Principles, Digital Marketing, Action Taking, Starting A Business, Successful Entrepreneurs, Personal Branding, Amazon, Lead Generation, Career Change, Life Planner, Comfort zone, Simplicity, Break The Rules, Book Launches, Personal Finance, Secret To Success, Business Plan, Health And Fitness, Tech Startup, Self Publishing, Entrepreneurs, Love, Career Path, Educational, Creativity, Selling, motivation, motivational, inspiration, confidence, success, freedom