Kickin' it with Kapok - A Marketing Podcast

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Join co-hosts Jake Braun and Mirela Setkic, who own and operate Kapok Marketing, as they discuss business owners’ marketing struggles and solutions, and other business-related topics. They share their own stories and advice about running a local business, and interview other entrepreneurs and influe…

Jake Braun and Mirela Setkic of Kapok Marketing


    • May 28, 2019 LATEST EPISODE
    • infrequent NEW EPISODES
    • 26m AVG DURATION
    • 58 EPISODES


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    Latest episodes from Kickin' it with Kapok - A Marketing Podcast

    Top 7 Social Media Mistakes Businesses Make

    Play Episode Listen Later May 28, 2019 26:28


    Social media can be a big part of digital marketing for a small business. But it's not the same as sharing on your personal social media profiles. Jake and Mirela discuss how personal and professional social media are different. Don't make the same mistakes other businesses are making. Learn the correct number and types of social media platforms. Too many or two few can cause problems. Plus find out what sort of content is ideal for social media marketing. We also discuss what you must avoid doing online if you don't want big trouble for your business.

    Top 7 Social Media Mistakes Businesses Make

    Play Episode Listen Later May 28, 2019 26:28


    Social media can be a big part of digital marketing for a small business. But it’s not the same as sharing on your personal social media profiles. Jake and Mirela discuss how personal and professional social media are different. Don’t make the same mistakes other businesses are making. Learn the correct number and types of social media platforms. Too many or two few can cause problems. Plus find out what sort of content is ideal for social media marketing. We also discuss what you must avoid doing online if you don’t want big trouble for your business.

    Top 7 Digital Marketing Tools To Succeed in Business

    Play Episode Listen Later May 14, 2019 18:39


    Digital marketing encompases a lot of different marketing efforts. Being an expert in them all is tough. Having the right tool for the job is an important first step. It's one of the easiest ways to maximize your digital marketing efforts. Jake and Mirela discuss the top seven tools they use on a daily basis and recommend to clients and other marketers. The tools will help improve your online presence including both SEO and the content you produce. Plus, learn how to get organized and sound smarter online.

    Top 7 Digital Marketing Tools To Succeed in Business

    Play Episode Listen Later May 14, 2019 18:39


    Digital marketing encompases a lot of different marketing efforts. Being an expert in them all is tough. Having the right tool for the job is an important first step. It’s one of the easiest ways to maximize your digital marketing efforts. Jake and Mirela discuss the top seven tools they use on a daily basis and recommend to clients and other marketers. The tools will help improve your online presence including both SEO and the content you produce. Plus, learn how to get organized and sound smarter online.

    What is Branding and Why is it Important?

    Play Episode Listen Later Apr 30, 2019 37:57


    Branding is one of those areas of marketing that a lot of business owners and other people overlook or undervalue. The reality is that branding does matter. Customers judge businesses based on how they portray themselves online and offline. To discuss this and more, we're joined by Teresa Mandala from Bella Designs Studio. We discuss what branding is, why it's important, and how it's more than just a logo. Learn how if you don't drive the messaging, customers will take the lead and define you instead.

    What is Branding and Why is it Important?

    Play Episode Listen Later Apr 30, 2019 37:57


    Branding is one of those areas of marketing that a lot of business owners and other people overlook or undervalue. The reality is that branding does matter. Customers judge businesses based on how they portray themselves online and offline. To discuss this and more, we’re joined by Teresa Mandala from Bella Designs Studio. We discuss what branding is, why it’s important, and how it’s more than just a logo. Learn how if you don’t drive the messaging, customers will take the lead and define you instead.

    Top 7 Things You Need To Know About Blogging as a Business

    Play Episode Listen Later Apr 16, 2019 19:38


    Blogging can be a great digital marketing tool for a business. Jake and Mirela discuss the top seven things they think are important for all businesses to consider when blogging. First, they explain that anyone can blog. Learn how blogging helps shape your brand, improve SEO, and helps to connect with customers. We'll also explore how its a good omnichannel strategy. Discover how to take control of your digital marketing with blogging and get a positive ROI.

    Top 7 Things You Need To Know About Blogging as a Business

    Play Episode Listen Later Apr 16, 2019 19:38


    Blogging can be a great digital marketing tool for a business. Jake and Mirela discuss the top seven things they think are important for all businesses to consider when blogging. First, they explain that anyone can blog. Learn how blogging helps shape your brand, improve SEO, and helps to connect with customers. We’ll also explore how its a good omnichannel strategy. Discover how to take control of your digital marketing with blogging and get a positive ROI.

    Top 7 Ways To Not Waste Money on Digital Marketing

    Play Episode Listen Later Apr 2, 2019 24:19


    There are a lot of ways a business can waste money on digital marketing. Like with everything else in business, you need to spend your money wisely to get the best results. Jake and Mirela discuss the top seven ways they've seen businesses waste money on digital marketing. Learn some of the basic pitfalls of digital marketing basics like website design, search engine optimization (SEO), and paid online advertising. We'll also explore a few of the most subtle, yet even more dangerous, ways poor digital marketing execution can have dire consequences. Discover how strategy, trackability, opportunity cost, and even reliance on gurus can decimate a business.

    Top 7 Ways To Not Waste Money on Digital Marketing

    Play Episode Listen Later Apr 2, 2019 24:19


    There are a lot of ways a business can waste money on digital marketing. Like with everything else in business, you need to spend your money wisely to get the best results. Jake and Mirela discuss the top seven ways they’ve seen businesses waste money on digital marketing. Learn some of the basic pitfalls of digital marketing basics like website design, search engine optimization (SEO), and paid online advertising. We’ll also explore a few of the most subtle, yet even more dangerous, ways poor digital marketing execution can have dire consequences. Discover how strategy, trackability, opportunity cost, and even reliance on gurus can decimate a business.

    How Traditional and Digital Advertising Can Work Together

    Play Episode Listen Later Mar 19, 2019 26:37


    We often hear from businesses who don't understand why digital marketing is important. We also run into a lot of people who think traditional advertising is dead. The truth is both can help maximize your ROI from marketing. To discuss this and more, we're joined by Ashley Sica from Green Bench Monthly, a local full-color magazine here in St Pete. Learn about how traditional advertising, like direct mail and print advertising, are far from dead. Ashley tells us about how a print magazine works, how they market themselves, and how their website is also important. We'll also discuss how print advertising can help local businesses.

    How Traditional and Digital Advertising Can Work Together

    Play Episode Listen Later Mar 19, 2019 26:37


    We often hear from businesses who don’t understand why digital marketing is important. We also run into a lot of people who think traditional advertising is dead. The truth is both can help maximize your ROI from marketing. To discuss this and more, we’re joined by Ashley Sica from Green Bench Monthly, a local full-color magazine here in St Pete. Learn about how traditional advertising, like direct mail and print advertising, are far from dead. Ashley tells us about how a print magazine works, how they market themselves, and how their website is also important. We’ll also discuss how print advertising can help local businesses.

    Everything a Small Business Needs to Know About Websites

    Play Episode Listen Later Mar 5, 2019 21:08


    Every business needs a website, but all websites are not created equal. Jake and Mirela explain why you need a website and how it helps your business grow. We'll discuss what information you must have your website to maximize your online marketing. Learn how to get a website, who to hire depending on your budget, other resources, and requirements. We'll also go over how website pricing works, break down the different ranges, and how to get a website at any cost. Basically all of the most important information a business owner needs to know about websites is in this episode.

    Everything a Small Business Needs to Know About Websites

    Play Episode Listen Later Mar 5, 2019 21:08


    Every business needs a website, but all websites are not created equal. Jake and Mirela explain why you need a website and how it helps your business grow. We’ll discuss what information you must have your website to maximize your online marketing. Learn how to get a website, who to hire depending on your budget, other resources, and requirements. We’ll also go over how website pricing works, break down the different ranges, and how to get a website at any cost. Basically all of the most important information a business owner needs to know about websites is in this episode.

    What are Target Markets and Target Audiences?

    Play Episode Listen Later Feb 19, 2019 21:08


    Everyone in business has probably heard the terms target market and target audience. Jake and Mirela will discuss what both of these really are and how they interrelate. Learn why target markets are critical, and why defining one is normally the first step in launching a successful business or product. Explore why target audiences are also important, and why going niche is the way to go. We'll also discuss key takeaways on how understanding target markets and target audiences can be used to improve any business.

    What are Target Markets and Target Audiences?

    Play Episode Listen Later Feb 19, 2019 21:08


    Everyone in business has probably heard the terms target market and target audience. Jake and Mirela will discuss what both of these really are and how they interrelate. Learn why target markets are critical, and why defining one is normally the first step in launching a successful business or product. Explore why target audiences are also important, and why going niche is the way to go. We’ll also discuss key takeaways on how understanding target markets and target audiences can be used to improve any business.

    Sports Sponsorships and Professional Selling with Ryan Helfrick Part 2

    Play Episode Listen Later Feb 5, 2019 27:29


    Jake and Mirela are joined by Ryan Helfrick from the Tampa Bay Rowdies and the Tampa Bay Rays. Ryan is a sales professional with a marketing degree in the sports marketing industry. He has also worked with FC Dallas in the MLS and the Tampa Bay Buccaneers in the NFL. Ryan has a deep understanding of how sports intersects with marketing. We'll discuss how businesses can benefit from sports sponsorships. Ryan will also share some of his tips and tricks to succeeding at professional selling.

    Sports Sponsorships and Professional Selling with Ryan Helfrick Part 2

    Play Episode Listen Later Feb 5, 2019 27:29


    Jake and Mirela are joined by Ryan Helfrick from the Tampa Bay Rowdies and the Tampa Bay Rays. Ryan is a sales professional with a marketing degree in the sports marketing industry. He has also worked with FC Dallas in the MLS and the Tampa Bay Buccaneers in the NFL. Ryan has a deep understanding of how sports intersects with marketing. We’ll discuss how businesses can benefit from sports sponsorships. Ryan will also share some of his tips and tricks to succeeding at professional selling.

    Sports Sponsorships and Professional Selling with Ryan Helfrick

    Play Episode Listen Later Jan 29, 2019 29:10


    Jake and Mirela are joined by Ryan Helfrick from the Tampa Bay Rowdies and the Tampa Bay Rays. Ryan is a sales professional with a marketing degree in the sports marketing industry. He has also worked with FC Dallas in the MLS and the Tampa Bay Buccaneers in the NFL. Ryan has a deep understanding of how sports intersects with marketing. We'll discuss how businesses can benefit from sports sponsorships. Ryan will also share some of his tips and tricks to succeeding at professional selling.

    Sports Sponsorships and Professional Selling with Ryan Helfrick

    Play Episode Listen Later Jan 29, 2019 29:10


    Jake and Mirela are joined by Ryan Helfrick from the Tampa Bay Rowdies and the Tampa Bay Rays. Ryan is a sales professional with a marketing degree in the sports marketing industry. He has also worked with FC Dallas in the MLS and the Tampa Bay Buccaneers in the NFL. Ryan has a deep understanding of how sports intersects with marketing. We’ll discuss how businesses can benefit from sports sponsorships. Ryan will also share some of his tips and tricks to succeeding at professional selling.

    Making Your Business Investable with Patrick S Weston (Part 2)

    Play Episode Listen Later Jan 22, 2019 29:42


    Starting or expanding a business can be hard. Maybe you've come up with a killer business idea, or you have an amazing idea to expand your business. How do you get the capital to make that happen? What makes a business or a business idea appealing to an investor or bank? We'll discuss this and more with Patrick S Weston, a successful entrepreneur and investor in St Pete. He is the managing partner of WestRock Investments, an investment partnership. Patrick has an MBA from the Northwestern Kellogg School of Management. Patrick is also a licensed medical doctor that is board-certified as an internist and cardiologist.

    Making Your Business Investable with Patrick S Weston (Part 2)

    Play Episode Listen Later Jan 22, 2019 29:42


    Starting or expanding a business can be hard. Maybe you’ve come up with a killer business idea, or you have an amazing idea to expand your business. How do you get the capital to make that happen? What makes a business or a business idea appealing to an investor or bank? We’ll discuss this and more with Patrick S Weston, a successful entrepreneur and investor in St Pete. He is the managing partner of WestRock Investments, an investment partnership. Patrick has an MBA from the Northwestern Kellogg School of Management. Patrick is also a licensed medical doctor that is board-certified as an internist and cardiologist.

    Making Your Business Investable with Patrick S Weston

    Play Episode Listen Later Jan 15, 2019 26:29


    Starting or expanding a business can be hard. Maybe you've come up with a killer business idea, or you have an amazing idea to expand your business. How do you get the capital to make that happen? What makes a business or a business idea appealing to an investor or bank? We'll discuss this and more with Patrick S Weston, a successful entrepreneur and investor in St Pete. He is the managing partner of WestRock Investments, an investment partnership. Patrick has an MBA from the Northwestern Kellogg School of Management. Patrick is also a licensed medical doctor that is board-certified as an internist and cardiologist.

    Making Your Business Investable with Patrick S Weston

    Play Episode Listen Later Jan 15, 2019 26:29


    Starting or expanding a business can be hard. Maybe you’ve come up with a killer business idea, or you have an amazing idea to expand your business. How do you get the capital to make that happen? What makes a business or a business idea appealing to an investor or bank? We’ll discuss this and more with Patrick S Weston, a successful entrepreneur and investor in St Pete. He is the managing partner of WestRock Investments, an investment partnership. Patrick has an MBA from the Northwestern Kellogg School of Management. Patrick is also a licensed medical doctor that is board-certified as an internist and cardiologist.

    Marketing Reflections from 2018 and Goals for 2019

    Play Episode Listen Later Jan 1, 2019 26:08


    It's a new year, and that's usually a good time for any small business to reflect and set goals. Jake and Mirela talk about their reflections from 2018 about running a local marketing agency. We'll also discuss Kapok Marketing's goals for 2019. Some of the topics discussed in this episode include: strategy and planning, educating potential customers, taking advantage of more platforms or mediums, and looking for business opportunities that make sense.

    Marketing Reflections from 2018 and Goals for 2019

    Play Episode Listen Later Jan 1, 2019 26:08


    It’s a new year, and that’s usually a good time for any small business to reflect and set goals. Jake and Mirela talk about their reflections from 2018 about running a local marketing agency. We’ll also discuss Kapok Marketing's goals for 2019. Some of the topics discussed in this episode include: strategy and planning, educating potential customers, taking advantage of more platforms or mediums, and looking for business opportunities that make sense.

    Every Business Should Have a Board of Advisors with Howard Task

    Play Episode Listen Later Dec 18, 2018 28:25


    It can be hard to find good advice as an entrepreneur. Asking friends and family doesn't always get you the honest feedback your business needs. That's why we're joined today by Howard Task from Howard Task Marketing Management and Advisory Services. He has over 40 years experience in both marketing and business. Howard recommends that private small companies have a board of advisors to act as a pseudo board of directors. He explains how these trusted professionals can help small businesses be more successful. Howard also tells us how to get started with a board of advisors and what to expect.

    Every Business Should Have a Board of Advisors with Howard Task

    Play Episode Listen Later Dec 18, 2018 28:25


    It can be hard to find good advice as an entrepreneur. Asking friends and family doesn’t always get you the honest feedback your business needs. That’s why we’re joined today by Howard Task from Howard Task Marketing Management and Advisory Services. He has over 40 years experience in both marketing and business. Howard recommends that private small companies have a board of advisors to act as a pseudo board of directors. He explains how these trusted professionals can help small businesses be more successful. Howard also tells us how to get started with a board of advisors and what to expect.

    Creating Killer Business Videos in Tampa Bay with Joey West

    Play Episode Listen Later Dec 4, 2018 28:10


    Video is a super powerful way to market your business. We're joined by Joey West again today. In addition to being in the media industry, Joey owns his own full-service video production company. Joey's team has over 55 years of combined experience, and he'll be sharing some of that knowledge with us. He explains why video marketing is important for a small business. Joey will also discuss some tips and tricks about how anyone can get started with video.

    Creating Killer Business Videos in Tampa Bay with Joey West

    Play Episode Listen Later Dec 4, 2018 28:10


    Video is a super powerful way to market your business. We’re joined by Joey West again today. In addition to being in the media industry, Joey owns his own full-service video production company. Joey's team has over 55 years of combined experience, and he'll be sharing some of that knowledge with us. He explains why video marketing is important for a small business. Joey will also discuss some tips and tricks about how anyone can get started with video.

    Off-the-Record Marketing Questions and Answers

    Play Episode Listen Later Nov 20, 2018 18:22


    Jake and Mirela often get asked marketing questions. Unfortunately many of the best questions are asked when the cameras and microphones aren't on. While recording a previous podcast episode, we were lucky enough to be recording when Dale Baker asked a variety of insightful marketing questions. Mirela and Jake answer those questions and more on this special off-the-record episode. We'll hear about influencers, email marketing, text marketing, and even touch on direct mail marketing.

    Off-the-Record Marketing Questions and Answers

    Play Episode Listen Later Nov 20, 2018 18:22


    Jake and Mirela often get asked marketing questions. Unfortunately many of the best questions are asked when the cameras and microphones aren't on. While recording a previous podcast episode, we were lucky enough to be recording when Dale Baker asked a variety of insightful marketing questions. Mirela and Jake answer those questions and more on this special off-the-record episode. We'll hear about influencers, email marketing, text marketing, and even touch on direct mail marketing.

    Marketing Budget Tips for Small Businesses

    Play Episode Listen Later Nov 6, 2018 24:46


    Having a budget and understanding how marketing fits within that budget is not a glamorous topic, but it's one that every business owner needs to think about. Knowing how much money needs to be dedicated to marketing is a critical aspect of business. We discuss how marketing fits within a business budget and what the ideal marketing budget is. We'll also explore some other marketing budget pitfalls to avoid and tips to take advantage of.

    Marketing Budget Tips for Small Businesses

    Play Episode Listen Later Nov 6, 2018 24:46


    Having a budget and understanding how marketing fits within that budget is not a glamorous topic, but it’s one that every business owner needs to think about. Knowing how much money needs to be dedicated to marketing is a critical aspect of business. We discuss how marketing fits within a business budget and what the ideal marketing budget is. We’ll also explore some other marketing budget pitfalls to avoid and tips to take advantage of.

    Family Owned Businesses with Dale Baker

    Play Episode Listen Later Oct 23, 2018 38:13


    A lot of small businesses are also family owned businesses. One of Mirela's very first bosses discusses the pros and cons of being part of a family owned business. Dale Baker is the Vice President of Sales at JT Eaton. He is a dynamic professional with lots of experience in professional selling and business in general. Dale tells us about experience at JT Eaton and some of their marketing efforts. He also turns the tables on Jake and Mirela, and asks them a few marketing questions that touch on a number of timely marketing topics.

    Family Owned Businesses with Dale Baker

    Play Episode Listen Later Oct 23, 2018 38:13


    A lot of small businesses are also family owned businesses. One of Mirela’s very first bosses discusses the pros and cons of being part of a family owned business. Dale Baker is the Vice President of Sales at JT Eaton. He is a dynamic professional with lots of experience in professional selling and business in general. Dale tells us about experience at JT Eaton and some of their marketing efforts. He also turns the tables on Jake and Mirela, and asks them a few marketing questions that touch on a number of timely marketing topics.

    Top 5 Marketing Tips for Small Businesses from Inbound 2018

    Play Episode Listen Later Oct 9, 2018 27:58


    Jake and Mirela reflect on their trip to Inbound 2018, a marketing conference hosted by HubSpot, in Boston last month. We discuss five marketing tips they learned while networking and listening to speakers at the event. Learn about how providing a great experience, being easy to do business with, storytelling, and how audio, video and other content can help your local businesses succeed in digital marketing.

    Top 5 Marketing Tips for Small Businesses from Inbound 2018

    Play Episode Listen Later Oct 9, 2018 27:58


    Jake and Mirela reflect on their trip to Inbound 2018, a marketing conference hosted by HubSpot, in Boston last month. We discuss five marketing tips they learned while networking and listening to speakers at the event. Learn about how providing a great experience, being easy to do business with, storytelling, and how audio, video and other content can help your local businesses succeed in digital marketing.

    Public Relations Tips for Small Businesses in St Pete

    Play Episode Listen Later Sep 25, 2018 18:39


    Public relations can be an important component of the marketing strategy for small local businesses. It includes a lot more than just press releases and often involves a blend of both digital and traditional tactics. We review what public relations is and how it can help a local business succeed. We're joined by Andrea Gomes, one of our marketing assistants, who has experience with writing, including as a journalist, and has authored several blog posts about public relations on our Kapok Marketing blog.

    Public Relations Tips for Small Businesses in St Pete

    Play Episode Listen Later Sep 25, 2018 18:39


    Public relations can be an important component of the marketing strategy for small local businesses. It includes a lot more than just press releases and often involves a blend of both digital and traditional tactics. We review what public relations is and how it can help a local business succeed. We're joined by Andrea Gomes, one of our marketing assistants, who has experience with writing, including as a journalist, and has authored several blog posts about public relations on our Kapok Marketing blog.

    How to Get Your Business on TV in Tampa Bay with Joey West

    Play Episode Listen Later Sep 11, 2018 24:58


    Getting your business on the TV news can generate a lot of exposure for your business. We're joined by Joey West, an experienced professional in the media industry. He is currently a planning assignment editor at Spectrum Bay News 9. Joey explains how the news media works and what makes a story newsworthy. He also explains a few tips and tricks on what to do and what not to do if you want your business to have a chance of landing some coverage on the local news.

    How to Get Your Business on TV in Tampa Bay with Joey West

    Play Episode Listen Later Sep 11, 2018 24:58


    Getting your business on the TV news can generate a lot of exposure for your business. We’re joined by Joey West, an experienced professional in the media industry. He is currently a planning assignment editor at Spectrum Bay News 9. Joey explains how the news media works and what makes a story newsworthy. He also explains a few tips and tricks on what to do and what not to do if you want your business to have a chance of landing some coverage on the local news.

    What is Digital Marketing and How Can it Help a Small Business?

    Play Episode Listen Later Aug 28, 2018 25:53


    Digital marketing can be a tricky part of marketing for a small business. Technologies and strategies are constantly changing and evolving on the Internet and in other digital arenas. This means it's crucial that every business has a digital marketing strategy. People are discussing your business online, and you should be part of that conversation. We explore the different components of digital marketing and how they can be used by small businesses. We also talk about digital marketing tips that any small business can use to be more successful.

    What is Digital Marketing and How Can it Help a Small Business?

    Play Episode Listen Later Aug 28, 2018 25:53


    Digital marketing can be a tricky part of marketing for a small business. Technologies and strategies are constantly changing and evolving on the Internet and in other digital arenas. This means it’s crucial that every business has a digital marketing strategy. People are discussing your business online, and you should be part of that conversation. We explore the different components of digital marketing and how they can be used by small businesses. We also talk about digital marketing tips that any small business can use to be more successful.

    Starting a New Retail Business in St Pete with Anja Jakupovic

    Play Episode Listen Later Aug 14, 2018 24:18


    Starting a retail business in downtown St. Pete is no easy task. One of our early clients and fellow entrepreneurs talks about the trials and tribulations of starting a new retail business. Anja Jakupovic has practiced as an opticianry in the United States and Germany. She is currently a licensed and board-certified optician in the State of Florida. Anja owns and operates Optik! European Eyewear in the heart of downtown St. Pete at 300 Beach Drive.

    Starting a New Retail Business in St Pete with Anja Jakupovic

    Play Episode Listen Later Aug 14, 2018 24:18


    Starting a retail business in downtown St. Pete is no easy task. One of our early clients and fellow entrepreneurs talks about the trials and tribulations of starting a new retail business. Anja Jakupovic has practiced as an opticianry in the United States and Germany. She is currently a licensed and board-certified optician in the State of Florida. Anja owns and operates Optik! European Eyewear in the heart of downtown St. Pete at 300 Beach Drive.

    What is Marketing and Why Does it Matter to a Small Business?

    Play Episode Listen Later Jul 31, 2018 26:58


    Running a small business is hard enough. To make matters even more difficult, thinking about marketing often feels overwhelming and expensive. It often leads to frustration and an assumption that it is a waste of time. The truth is marketing is inherent to every business regardless of its size. It is just a matter of if you are letting your marketing run on autopilot, or if you are really ensuring your marketing efforts align with your business goals. We discuss what marketing is and why it's especially important for small businesses.

    What is Marketing and Why Does it Matter to a Small Business?

    Play Episode Listen Later Jul 31, 2018 26:58


    Running a small business is hard enough. To make matters even more difficult, thinking about marketing often feels overwhelming and expensive. It often leads to frustration and an assumption that it is a waste of time. The truth is marketing is inherent to every business regardless of its size. It is just a matter of if you are letting your marketing run on autopilot, or if you are really ensuring your marketing efforts align with your business goals. We discuss what marketing is and why it’s especially important for small businesses.

    How To Find Office Space in St Pete with Peter Fischbach

    Play Episode Listen Later Jul 17, 2018 32:27


    Finding a great location for your office or storefront can make or break your business. On top of that, commercial real estate is a tricky topic. Our longtime tenant representative and licensed real estate broker, Peter Fischbach, will join us to give us the lowdown on all the tips and tricks that landlords don't want you to know.

    How To Find Office Space in St Pete with Peter Fischbach

    Play Episode Listen Later Jul 17, 2018 32:27


    Finding a great location for your office or storefront can make or break your business. On top of that, commercial real estate is a tricky topic. Our longtime tenant representative and licensed real estate broker, Peter Fischbach, will join us to give us the lowdown on all the tips and tricks that landlords don’t want you to know.

    How to Find, Interview, and Hire Great Employees

    Play Episode Listen Later Jul 3, 2018 34:12


    You've decided to hire a new employee, but what's next? Employees can have a huge impact on your business, so it's critical you find the right people. We've conducted hundreds of interviews from entry-level to high-level positions in a variety of disciples. We'll discuss our takeaways and what you can do to avoid some of the mistakes we made early on.

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