Locally Grown: Business Success Without the BS

You're the expert at what you do. That's why you started shop to begin with, right? But you can't be everywhere all at once, and you can't be the best at every facet of the company. Knowing when, where, and who to hire is a curatable skill that can enhance an overworked team. If a task is too daunting you might even find you can simply outsource it. Joe and Andrew break down the questions you need to ask yourself about hiring. Join us as we discuss:What financial options are available to pay a new hire Why you'll need to level set expectations for yourself as the owner of a small businessHow to budget for unknown future hiring needs

Podcasts are increasing in popularity year over year.  That doesn't necessarily mean you ought to run out, buy a microphone, claim a custom domain, and start your audio journey. On the other hand, it certainly means if you haven't began thinking about beginning one, you should start thinking about it. Here, we're chatting all about what a podcast could mean for your brand and your business. It's not something you're born knowing how to do, but thankfully, Joe and Andrew are here and they've got plenty of experience to guide you through the process. Join us as we discuss:Why you ought to begin a podcastTips and tricks for successHow to leverage a podcast for your business 

2023 is just around the corner. Are you ready for it?  If you're not sure exactly what the new year will bring for you or your company, it's a good time to talk about goals. What does a good one look like, how can you set yourself up for success, and when is the best time to commit to a goal? Andrew and Joe are here to help simplify the process for you.  Join us as we discuss: How to make your goals SMART What a web of accountability looks like How to know what goals to set

Inflation and recession are scary. They inherently mean uncertainty for your business and your lifestyle. They're also viewed quite differently depending on your age.   That's why Scorpion surveyed 1000 consumers to find out what they were thinking about during the current spike in inflation. Also, what you can do to weather the storm and come out stronger than before.   Join us as we discuss:  What the right strategies are for surviving a recession  How different generations view the current inflation problem  Where can you leverage a recession for your company's success  Read Scorpion's full survey findings at: https://get.scorpion.co/Inflation-Report-2022 

Branding. The topic so nice we did it twice. AAA Your Name Here. It used to be a tactic so synonymous with branding that we've all seen it at one time or another. But the world is changing and so should your brand! There will be things you need to think and think and think about, and yet – if your brand isn't simple, your message will get lost. So much and so little, so how are you supposed to navigate branding? Join us as we discuss: What branding looks like in 2022 How to triage the important steps of branding What tips and tricks you can use today no matter the size of your business

It's not enough to just have a website. Everybody has one, and for a number of reasons you may find that you need to redesign yours. But where do you start? There are a million things to look at so having the right plan and purpose for your redesign is crucial.  Join us as we discuss: The best practices for redesigning a website  How to focus your efforts on the method of redesign Making sure the redesign results in conversions!

Inflation is scary. It means uncertainty and uncontrollable changes.  That doesn't mean you can't respond with solid business principles. But it might mean embracing the antithetical once in a while to continue growing. Here, Andrew and Joe talk about marketing that stands out while others are reigning it in.  Join us as we discuss: Tips for keeping clients during the hard days  Why it's important to keep ad spend up when times get tough Making a statement about client commitment

People routinely head right to Google when they're looking for a nearby service provider or business to support.  Google's Local Services Ads always appear at the top of your results page, and they're the perfect low-cost but powerful tool to market to a hyper-local audience and generate valuable leads.  Being certified as Google Screened or Google Guaranteed will also boost consumer confidence in your brand.  Join us as we discuss: How these affordable ads target the perfect audience Building your company's reputation by jumping through Google's certification hoops The importance of good reviews to achieve higher visibility  To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Locally Grown in your favorite podcast player.

Can people Google you? If your business isn't appearing in Google search that's a big miss for easy traffic to your services. But getting your own Google My Business page doesn't happen automatically, and it requires a little work on your part. The good news is Andrew and Joe know exactly what to do to get your My Business page set up - and how to get the most out of it. Join us as we discuss: Why you need a GMB page How to set up a GMB page How to get your GMB displayed in the top results

Remember that time grandma typed in her Google search as a Facebook status?  Not only is that scenario totally something you've had a good laugh about before, but it tells you a lot about how people are using Facebook. Essentially, if you're not already equipped with a Facebook page for your business then you're missing out on all the proverbial grandmas who could have found your services via a quick search. Joe and Andrew break down the most compelling reasons your company needs a FB page.  Join us as we discuss: Personalized ad experiences Facebook groups Fine-tooth demographics for your marketing strategy  Check out Scorpion's guide on How to Create a Facebook Business Page: A Simple 5-Step Guide For Beginners 

You want to launch a marketing campaign for your services, but it's tricky to know where to start.  According to eMarketer, as of 2019, the place to start is digital marketing. Traditional mediums can be difficult to measure and plan for, and the analytics you need to see to know how effective your efforts were won't be available for weeks or months after. Joe and Andrew discuss how digital marketing is the answer to that problem with immediate ROI, real-time analytics, and even the ability to start with your price and work backward. Join us as we discuss: Your summer 2022 digital marketing campaign blueprint Reverse engineering your marketing strategy so you don't overspend What does a successful marketing campaign look like? And bonus: Joe's early 2000s Blogspot blog

You know you want to do content marketing. But where to start?  A few of the questions you might be asking yourself are what counts as content, how do I distribute this stuff, and most importantly - how much is this going to cost? Joe and Andrew will help you quickly learn that the people who do this well know that most content writes itself.  Join us as we discuss: Identifying content you can use now  Goal-setting in your content marketing Distribution that works, and distribution that doesn't

Why should I care about SEO?   Search Engine Optimization (SEO) is an incredible way to get the internet to do the heavy lifting for you. With careful planning, some time, and a little financial investment, you can bring your Google search from page 6 to the front page. That's not an accident.  Joe and Andrew discuss the best starter tips on why you should SEO, how to SEO, and where to SEO - all in under 20 minutes.  Join us as we discuss: What exactly is SEO? How to get your company search to the 1 spot Why bad SEO is like advertising in another state

Building out your brand can feel as daunting as eating an entire whale. But at the end of the day, there's only one way to do it: one bite at a time. Here, Andrew and Joe break down into manageable steps the overwhelming feeling that building a brand can feel like. From how the moment your customer recognizes your business to the moment the sale converts. Join us as we discuss: How to prioritize ad spend vs marketing Making the leap from old to new Understanding how your team views your brand Knowing when you're ready to spend money on ads More information about today's topics: Joe's LinkedIn Profile: https://www.linkedin.com/in/joemartinmba/ Andrew's Linkedin Profile: https://www.linkedin.com/in/andrewsadams/  Joe's Twitter - twitter.com/joedmarti  Andrews Twitter - twitter.com/astroma  Company Website: www.scorpion.co 

An organization's core values communicate how it does business and lets customers know exactly what to expect when interacting with your brand. This makes having accurate and firm core values a top priority for businesses of all sizes. In this episode, Andrew and Joe break down everything you need to know about deciding your core values, look at how major companies have implemented their own core values, and give you the tools you need to begin implementing them in your business right away. Join us as we discuss: Why your company should have core values How to choose core values How to implement core values in an organization Things to avoid when deciding on your core values The importance of employee buy-in to an organization's core values More information about today's topics: Joe's LinkedIn Profile: https://www.linkedin.com/in/joemartinmba/ Andrew's Linkedin Profile: https://www.linkedin.com/in/andrewsadams/ Joe's Twitter - twitter.com/joedmarti  Andrews Twitter - twitter.com/astroma  Company Website: www.scorpion.co 

Social media is a medium with the power to completely evolve your business' presence and reach, but you have to get started somewhere. In this episode, we talk about how you can start using social media for your business right now, even if you don't know where to begin. Hear our conversation about: The value and power of social media Choosing the right social media platforms to use based on where your customers are Setting up your social media accounts How to build community with your customers How to find and implement content ideas   More information about today's topics: Joe's LinkedIn Profile: https://www.linkedin.com/in/joemartinmba/ Andrew's Linkedin Profile: https://www.linkedin.com/in/andrewsadams/ Joe's Twitter - twitter.com/joedmarti Andrews Twitter - twitter.com/astroma Company Website: www.scorpion.co   Listening on a desktop & can't see the links? Just search for Locally Grown in your favorite podcast player.

Reviews are often a vital part of a customer's buying process. Many people will refrain from purchasing a product if it has bad reviews, or worse, no reviews at all. This is why companies must develop a strategy to get and maintain customer reviews online. Hear our conversation about: The importance of social circles and community reviews Finding unique ways to encourage people to leave positive reviews Which sites to encourage people to leave reviews on The importance of reading and responding to customer reviews and solving customer problems More information about today's topics: Joe's LinkedIn Profile: https://www.linkedin.com/in/joemartinmba/ Andrew's Linkedin Profile: https://www.linkedin.com/in/andrewsadams/ Joe's Twitter - twitter.com/joedmarti Andrews Twitter - twitter.com/astroma Company Website: www.scorpion.co Listening on a desktop & can't see the links? Just search for Locally Grown in your favorite podcast player.

Business can get complicated quickly with all the jargon and leave you feeling confused. In this introductory episode, we walk through our mission to bring the audience clear, to-the-point information to help simplify concepts and help to grow audience businesses. Hear the conversation with Scorpion co-hosts: Joe Martin, VP of Digital and Demand Marketing, and Andrew Adams, Content Strategist & Editor: What to expect from the podcast First things to do as a business Narrowing your customer base  More information about Joe Martin and Andrew Adams and today's topics: Joe's LinkedIn Profile: https://www.linkedin.com/in/joemartinmba/ Andrew's LinkedIn Profile: https://www.linkedin.com/in/andrewsadams/ Company Website: https://www.scorpion.co/#~3O4f5y4  To make sure you never miss an episode of the Locally Grown podcast, subscribe on Apple Podcasts, Spotify, or our website. Listening on a desktop & can't see the links? Just search for Locally Grown in your favorite podcast player.