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2 episodes with google guaranteed
2 episodes with google guaranteed
2 episodes with google guaranteed
2 episodes with google guaranteed
4 episodes with google guaranteed
2 episodes with google guaranteed
Digital marketing strategies need diversity beyond Google Local Service Ads to create sustainable business growth for home inspectors. Marketing expert Jason Bowings shares practical advice for building multiple lead sources when the "golden goose" of Google Guaranteed starts producing fewer eggs.• Google Local Service Ads (GLSA) has changed from a golden opportunity to just one piece of a comprehensive strategy• Never rely on a single marketing channel – diversification protects against algorithm changes and market shifts • Optimize your Google Business Profile by maintaining consistent NAP, answering common questions, and uploading weekly photos• Service-based businesses should not display their address on Google Business Profile to avoid account suspension• Reviews dramatically impact visibility – competitors with hundreds of reviews will outrank those with only a few• Free platforms like Yelp, Nextdoor and industry directories provide incremental gains that add up significantly• Track your marketing data including cost per lead, cost per acquisition, and average sale value• For struggling GLSA campaigns, adjust ad schedules, manually change bid amounts, and monitor impression percentages• Use AI tools like ChatGPT to help interpret Google Analytics data and identify marketing opportunities• Small consistent gains across multiple platforms ultimately create substantial business growthIf you have any marketing questions, reach out to us at info@inspectortoolbelt.com or check out Inspector Toolbelt's all-in-one scheduling and report writing app at inspectortoolbelt.com.Check out our home inspection app at www.inspectortoolbelt.comNeed a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.
#374 From solo painter to full-scale CEO, Josh Douglas has scaled A Painter's Touch into a thriving multi-service business with six crews and multiple DBAs under one brand. In this episode hosted by Kirsten Tyrrel, Josh shares how he transitioned from doing all the work himself to building teams of subcontractors, expanding into services like flooring, crown molding, and fence installation, and systematizing every aspect of the business. He dives into his hiring process, how he uses tools like Jobber and ChatGPT to streamline operations, and why staying organized is the key to scaling sustainably. If you're ready to turn your service-based hustle into a finely tuned machine, this episode is packed with real-world strategies and hard-earned wisdom! What we discuss with Josh: + Starting as a solo painter + Transitioning from employee to CEO + Hiring and managing subcontractor crews + Using Jobber to streamline operations + Leveraging ChatGPT for estimates and emails + Expanding into multiple service lines + Building systems for consistent growth + Importance of customer experience + Adapting to Google Guaranteed changes + Treating team members like family Thank you, Josh! Check out A Painter's Touch at APaintersTouchLLC.com. Watch the video podcast of this episode! And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
This week we dive deep into the murky waters of lead generation scams. Discover how unscrupulous companies use the guise of legitimacy, such as the Google Guaranteed badge, to deceive business owners and consumers alike. We expose the common tactics they use and provide you with practical, actionable advice to safeguard your business. Learn to spot the red flags, understand the real implications of these scams, and equip yourself with the knowledge to protect your company's reputation and future. Whether you're a seasoned business owner or just starting out, this episode is packed with invaluable insights to help you navigate the challenges of online marketing and lead generation safely and effectively.Link to Report Fraud/Abuse on Google: https://support.google.com/localservices/answer/9008912?hl=enAbout Adam Duran, Local SEO ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, internet marketing, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
In this episode of I Fired My Boss, host Dan Claps dives deep into the power of Google Local Service Ads (LSAs) for home service businesses. Dan breaks down how LSAs have transformed lead generation, explaining why Google introduced the "Google Guaranteed" program and how businesses can leverage it to rank at the top of search results. He highlights the importance of five-star reviews, quick response times, and a well-optimized Google My Business (GMB) profile to maximize visibility and conversions. Dan also shares tactical tips—like using a QR code for on-the-spot review collection—to boost rankings and secure more high-intent leads.Beyond LSAs, Dan expands on broader lead generation strategies, emphasizing customer acquisition costs (CAC) and how to measure marketing ROI effectively. He discusses the four key types of lead generation, from word-of-mouth referrals to automated cold outreach, and shares practical advice on email marketing, grassroots networking, and leveraging data sources like ZoomInfo for scalable prospecting. Whether you're a home service entrepreneur or a franchise owner, this episode is packed with actionable insights to help you generate more leads, close more deals, and take control of your business growth. If you're ready to fire your boss, be sure to subscribe to this podcast and leave us a five-star review!
Send us a textWe all want to be in the first position on Google.Google Guaranteed, aka Google Local Service Ads, promises service companies top visibility. But like all things Google, there are always “new improvements,” that change the game.Google's latest changes to LSAs have everyone wondering: - Is this just becoming another “shiny object" to lure more money away from you? - Is there a path to profitability, or should you jump ship now?Brandon and Kyle are on this week to show you how to squeeze the most out of Google LSA and avoid potential waste with the latest Google updates.Better lead generation is waiting for you just behind that play button.Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/#googleads #localserviceads #leadgenration #marketingDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a
Ryan Steinolfson, founder of Accelerate Marketing, is at the forefront of local service ads and reputation management. With over 12 years of experience, his agency excels in Google Local Service Ads (GLSA), Google Screened, Google Guaranteed, and other digital marketing tools, providing top-notch services for local businesses. Passionate about enhancing online visibility and reputation, his expertise lies in optimizing Google Business Profiles, call tracking services, and delivering comprehensive reputation management solutions. On The Menu: 1. Emphasizes the importance of Google LSAs and Maps for business visibility. 2. Discuss using CRM tools like GoHighLevel and CallRail to supplement Google's limitations. 3. Describes the ideal client as someone willing to invest, increase budgets, and actively participate in the marketing process. 4. Highlights a diverse and unique schedule, involving communication with the team, podcast recordings, and client meetings. 5. Acknowledges the rapid pace of marketing and emphasizes the importance of daily practices like meditation to stay intentional and focused. 6. Expresses interest in growing own food through a food forest on a newly purchased property and the enjoyment of business as a team sport. Click here for a free trial: https://bit.ly/495qC9U Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #RyanSteinolfson #MarketingStrategies #MarketerOfTheMonth #Marketing #Success #GoogleLSA #Outgrow #Podcastoftheday #MarketingPodcast #FutureofNetwork
Today, we're diving deep into the game-changer for local businesses: Google Local Service Ads. Imagine being the top result on Google, even above the usual search results. That's right, we're talking about securing a spot where your business doesn't just appear; it stands out as Google Guaranteed. But how do you get started? How do you stand out? We've got you covered. From setting the right budget to mastering the art of responsiveness, we're laying down strategies to maximize your visibility and conversion rate. Check for LSA Ads in Your Area: https://www.google.com/localservices/prolist?src=1 About Adam Duran, Local SEO Expert Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. Based in San Francisco & Walnut Creek, California, Magnified Media is an online marketing agency focused on internet marketing, national SEO, website designing and qualified customer lead generation for companies of all sizes. Magnified Media helps companies take control of their marketing by: • getting their website seen at the top of Google rankings, • getting them more online reviews, and • creating media content that immediately engages with their audience. Adam enjoys volunteering on the board of several community-based non-profits, hiking and BJJ in his spare time. About Jamie Duran, host of Local SEO in 10 Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar. Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review. Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature. --- Send in a voice message: https://podcasters.spotify.com/pod/show/localseoin10/message Support this podcast: https://podcasters.spotify.com/pod/show/localseoin10/support
Join Patrice Miles, BOP Business Coach and Chris Whelan, Owner of WSI Digital Win as they unravel the power of Google Guaranteed on the latest episode of Tuesday Tools On Purpose at the Business On Purpose Podcast. Learn how this game-changing tool can transform your business and boost your credibility. Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate you from the business chaos? Take the assessment to find out which areas you can grow and improve on. Take our Healthy Owner Business Assessment HERE ➡️ https://bit.ly/healthypatrice Contact Info: Chris Whelan Owner, WSI Digital Win chris@wsidigitalwin.com +1 502 552 2377 www.wsiworld.com/chris-whelan SIGN UP for our Newsletter HERE ➡️ https://www.boproadmap.com/newsletter For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/ LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210 SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1
If you're a local service-based business, getting Google Guaranteed is a must. Since implementing this for some of our local service-based clients, they've seen an astronomical increase in business. In this episode, I'm going over everything you need to know about getting Google Guaranteed. For more info go to: https://liquisdigital.com/episode129
Unlocking Success with Google Local Service Ads Let's break it down a bit. What exactly are local service ads, and why should you be considering them for your clients? Well, they're the top three results you see on Google, often referred to as Google Guaranteed. You might have thought, "Let my clients handle [...] The post Maximizing Results with Google Local Service Ads appeared first on Seven Figure Agency.
Have you seen the Google Local Service ads at the top of the search page? Commonly called Google Guaranteed ads with the Green Check badge beside the name of the Tree Service Business. Well, we go through all the juicy details of how to optimize them properly to get the best results in your area! You don't want to miss this. This Local Service Ads platform is responsible for dozens of calls per month to your business (in most areas) if done right. There are some new things for 2023 that you should be aware of, and we will be covering these items in detail! We will unpack everything you need to know: - Why Local Service Ads is a no-brainer for most Tree Service contractors - How you can jump on board (if you have not already) - What it takes to rank in the top 3 results - How you can take advantage of high quality leads at low CPL and maximize your ROI to truly WIN with Local Service Ads Hope you get some value out of this podcast, if you are looking for more info, visit us at treeservicedigital.com! Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/
You get the telemarketing calls every week:"We can get you to the first page on Google," they say. "You just need to pay us $1,000 a month," they say. SEO is, and always will be, a hot topic.But how do you know who can actually improve your SEO, and who is full of hot air?And what does Google really pay attention to?In this episode, Brandon and Caleb break down the hype around earning better Google rankings and give you the no-nonsense steps that lead to high visibility on all search engines.Put these tactics to use to start soaring above your competitors and stacking up opportunities to sell!TOOLS AND LINKS MENTIONED IN THIS EPISODE:Track your local search rankings: https://www.brightlocal.com/Track your organic traffic: https://search.google.com/search-console/aboutOur favorite authority on SEO research: https://moz.com/Mozlow's Hierarchy of SEO needs: https://moz.com/beginners-guide-to-seoTest your website load speed: https://gtmetrix.comGoogle Mobile Score: https://search.google.com/test/mobile-friendlyCheck your local visibility score: https://www.yext.com/pl/localseo/index.html--------00:00 Teaser00:21 Intro - Why talk SEO?02:25 The Six Big SEO Questions...03:40 Anatomy of a Search Engine04:40 Why Pay for Google Ads?07:45 How does Google Guaranteed work?10:40 How to get Google to show you first11:45 The Secret to SEO12:25 Which Mode is Your Customer In?14:45 Informational vs Transactional vs Commercial18:50 How Local Businesses can get ahead20:20 What Google looks at when ranking you21:09 The very first step you should take22:00 What are NAP Citations?24:15 Reviews, Reviews, Reviews27:00 If it's not working how you expected....29:45 OutroDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a
Plumber & HVAC SEO Podcast - Internet Marketing Tips & Strategies for Plumbing Contractors
Have you seen the change in the search results in your area to include Google Guaranteed listings at the top? Are you taking advantage of this new & cost effective lead generation opportunity? On this webinar, I'll cover everything you need to know: Why Local Service Ads is a no-brainer for most plumbing/HVAC contractorsCONTINUE READING » The post How to WIN with Google Local Service Ads for Plumbing, HVAC & Home Services appeared first on Plumbing & HVAC SEO.
Build your brand with ease with a Google Guarantee. Find out how it works with Scott Hall. More details at https://scotthall.co/google-guarantee-best-practices (https://scotthall.co/google-guarantee-best-practices)
People routinely head right to Google when they're looking for a nearby service provider or business to support. Google's Local Services Ads always appear at the top of your results page, and they're the perfect low-cost but powerful tool to market to a hyper-local audience and generate valuable leads. Being certified as Google Screened or Google Guaranteed will also boost consumer confidence in your brand. Join us as we discuss: How these affordable ads target the perfect audience Building your company's reputation by jumping through Google's certification hoops The importance of good reviews to achieve higher visibility To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Locally Grown in your favorite podcast player.
What if you could generate leads without using a marketing agency? That's right, do it yourself and not take up all of your time to generate those leads. One of the ways to do this is through Google Guaranteed. Join Lior Vaknin as he gives you the steps and pitfalls on being part of Google Guaranteed. Podcast Sponsor is Profitability Movement - https://profitability-movement.mn.co Ruth King Twitter - @RuthKing LinkedIn - https://www.linkedin.com/in/ruthking1/ Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147
Wondering if the Google Local Service ads at the top of the page actually work? Commonly called Google Guaranteed, these are the ads that you see at the very top of search results on the Google Search page with the green checkbox next to the company names. We unpack why you should be on the Google Local Service ads platform, how to get verified, and what to expect once you get there! If you want to grow your business, and get awesome branding with a Digital Billboard, you don't want to miss this! Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/
Today we are going to be talking about Google Guaranteed and how it might be able to help your business.
Welcome Christina & Lorne from Search Kings to the show.Email: Connect with Christina to learn more about Search Kings: christina@searchkings.ca Web: www.searchkings.comHome Service Business Coach helps busy Home Service Business Owners get o
Welcome Christina & Lorne from Search Kings to the show. Email: Connect with Christina to learn more about Search Kings: christina@searchkings.ca Web: www.searchkings.com Home Service Business Coach helps busy Home Service Business Owners get off the truck and build their business to fit their ideal dream lifestyle. We do this with the creation and implementation of simple systems. The result of the program is more freedom, income, & time for the Business Owner. To learn more on how this can benefit you and your business, head on over to www.homeservicebusinesscoach.com Free Resources For You: 1. Get your Free Trial and 20% OFF with Jobber: https://jobber.grsm.io/revivewashing 2. Free Trial of Nice Job: http://nicejob.grsm.io/davidmoerman7096 3. Free Facebook Group (3500+ members and counting): https://www.facebook.com/groups/cleaningentrepreneurs 4. Book Your Free Call With Our Team: https://www.homeservicebusinesscoach.com/ 5. Follow Us On Instagram: https://instagram.com/homeservicebusinesscoach_ 6. Email David Directly: dave@homeservicebusinesscoach.com
Episode 114 Table Of Contents Co-Host: Mike Milas + Sophie Allen + Bucky Helms And Jessie Taylor Google November Spam UpdateGoogle May Use IndexNow Protocol For Instant IndexingPhiladelphia Local Marketing Mastermind Replays Will be available next week.And much more! Web 2.0 Ranker Weekly Update Philadelphia Local Marketing Mastermind DONE Replays Will be available next week.Weekend Deal Early Black Friday Special * New GMB Campaigns Last Chance to get Current Monthly Packages Coming Soon Once Launch New Campaign, Won't be any more Current Monthly. * Early Bird Black Friday Sale 27.5% SEO News For The Past Week Google November Spam UpdateGoogle May Use IndexNow Protocol For Instant IndexingPSA: Google Ads Account Suspensions Over Violating Webmaster GuidelinesGoogle Business Profile Name LiveGooglebot's IP Addresses In JSON File Officially From Google Google Says Google: You Shouldn't Be Creating Links To Your SiteGoogle says it does not use CTR for ranking SEO Q&A 17:33 I have a client that previously set up 2 GMB's for his business with slightly different spellings for both businesses. He also created 2 websites for both, however, one of the websites inner pages are all pointed to the original site. Both offices are about 50 miles apart, so they are serving 2 different areas. Should he just rename one of the GMBs to the original name and get rid of the secondary home page and add a service area page instead? 31:40 Should every GMB Posting post contain new content all the time. Does it hurt alot to use the same 2-3 times 35:08 Are you still finding geo-tagging on images in GMB posts to work on areas where you want to rank? 38:54 We've noticed that some businesses lose their Google Guaranteed badge/checkmark on certain days and their LSA profile gets “”demoted”” further down the LSA results. Is this caused by them exhausting their set budget or maxing out on the leads they want to get from LSA? 45:44 Can I Pay to Watch the Mastermind Videos? Also, Catch us Live on YouTube at 4 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/ Interested in being a guest on the vault!? Sign up now: https://forms.gle/ae5Dh575BqYieDBEA #seo #seolive #seopodcast #theseovault
This week's guest is Jason Pantana, an expert when it comes to optimizing Google Business Pages for local businesses and one of Tom Ferry's most in-demand business coaches. Jason is super generous and shares tons of great information, including the huge advantage Google Business Pages give to local businesses, what you can do to earn a coveted spot in the Google Local Pack, how to manage a Google Post and become the digital mayor of your local area, and why Google Local Services Ads are the best ads to run right now. And check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Join Jason's email list at jasonpantana.com to receive his weekly insights about marketing strategies and tactics. Search @JasonPantana on all social media 0:00 Introduction 2:07 Jason's business bio 5:41 What are Google Business Pages? 9:03 What is the Google Local Pack? 10:50 How proximity influences where and how high in the ranking a Business Page appears 13:27 How business category influences where and how high in the ranking a Business Page appears. 15:27 How reviews and keywords influence where and how high in the ranking a Business Page appears. 19:27 How posts (pictures, video, products, questions) can influence where and how high in the ranking a Business Page appears. 22:38 Thoughts on geotagging images and the effect on ranking. 24:25 What are Google Local Services Ads? 25:25 What is Google Screened? 26:13 What is Google Guaranteed? 26:39 Why Google Local Services Ads are the best ads to be running now. 29:47 Tips for playing it smart when running Local Services Ads. 32:10 What is a Google Local Finder Ad? 35:13 Action Item
Google My Business is instrumental in keeping your schedule full. Google expert and co-founder of Home & Local Services Katie Donovan joins Richard in this special edition of Potty Talk LIVE to share inside secrets on how to win the Google Game and raise your rank. To watch my other full-length videos, read my articles, or get access to a free Million dollar Plumbing Blueprint, visit https://www.themilliondollarplumber.com. Thanks for catching Potty Talk LIVE, THE show for plumbing business owners. Richard Behney, The Million Dollar Plumber, teaches the "business" of plumbing -- everything from how to start a plumbing business to pricing correctly, finding new customers, hiring the best plumbers, branding your company to stand out in your market, increasing your online presence and everything in between. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!
Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.Google is taking a closer look at GMB Products.How to turn off GMB messages at the user level.Google is rewriting Title Tags in organic searches.GMB Posts now showing up on third party sites.Apple Maps has made changes to reviews and looking more closely at SABs.Are Google Ads or Local Service Ads more effective? When would you use both?Are LSAs just like Angie's List and Home Advisor?What's the difference between “Google Screened” and “Google Guaranteed”?Where do the LSA reviews come from and how do they related to GMB reviews?Do you track links in an LSA profile?Could you comment on Comrad Saam's article on North Carolina Bar?How long does it take to gain traction with LSAs?Are LSAs blocked by ad blockers?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
I'm talking with Marshall Adler, husband, father, Pro Local SEO Expert in Loveland, Colorado. Download your Free Online Marketing e-book or get a free website analysis at iRankFast.com Imagine getting your business website to the first page of Google GUARANTEED. The is a very bold offer and that is what Marshall Adler does for you. WATCH ON YOUTUBE With over 17,000+ C-Level Followers, in my interview Marshall reveals his secret sauce for surviving Google algorithm changes. Hear how falling down the stairs in the middle of the night at a San Jose, California party radically changes his life. Some of us remember April 24, 2012 as the date that will live in infamy for prosperous businesses online when Google released the Penguin algorithm. Overnight with no warning, website ranking dropped off dramatically for many name brand sites. So profound was this change that I actually wrote a blog post about it back then. Wildly Insightful, In Emerging Technology, Sales And Lead Generation, Marshal is the founder and CEO Sky High Media better known as iRankFast.com a Local SEO agency promising page one organic placements in 90-days or less on Google, without ever doing a single blog, or any social media or paid advertising to get found. He methods are 100% White hat and approved by major search engines for "organic" SEO.They serve clients within the USA covering your entire market and all market lines. iRankFast drives motivated users that convert at up to 5% or more monthly on-site from a visitor, to a sales lead. Being that Marshall has been "in the game"for 12+ years, he has amazing marketing insights that will blow your audience away, providing newer, faster, and better ways to get found and generate leads without doing what everyone else and their mother is doing. Our our show Marshall addresses these questions: 1: What are your background and history in business? 2: What got you into your current field of marketing or business? 3: Can you name a time when you were struggling to get leads or get business and tell us about that and also tell us how you turned things around? 4: What type of businesses do you serve with your product? Question 5: What is your USP as you know about the Unique Selling Proposition, what is unique about you or working with you? 6: What can our audience do to get in touch with you, should they want to learn more about your services or see a demo of what you do?
My guest on this episode of Suds & Search is Joe Laratro, President at Tandem Buzz, a boutique digital marketing agency based in Hollywood, Florida that specializes in SEO and PPC. Joe's agency recently celebrated their 15th anniversary. Tandem Buzz has received several accolades including winning the US Search Award for best small agency in 2018. What I find most fascinating about Joe is that in addition to being an agency owner, he's always doing a bunch of other things within the search industry. He is the lead moderator and serves on the board of the popular conference series Pubcon. He's a Microsoft Certified Trainer and he teaches a course on digital marketing at the University of San Francisco. Joe is also the former president of the South Florida Interactive Marketing Association. I'm going to start our conversation talking about Pubcon and the myriad ways that the conference circuit has been upended during the COVID pandemic. We'll discuss Pubcon's newer approach to conferences focused on specific topics like ecommerce and local. Joe's agency works with small businesses that have recently become eligible for Local Service Ads, a newer ad format from Google that usually appears at the top of the SERP with a label saying “Google Guaranteed.” Joe and I talk a little bit about this opportunity for SMBs and I'll also pick his brain on providing search marketing services for franchise businesses. Grab something cold to drink and join me for a conversation with Joe Laratro. We talk all about agency life, whether or not virtual conferences are here to stay, and we'll spend a little time talking about deep sea fishing. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise
My guest on this episode of Suds & Search is Joe Laratro, President at Tandem Interactive, a boutique digital marketing agency based in Hollywood, Florida that specializes in SEO and PPC. Joe's agency recently celebrated their 15th anniversary. Tandem Interactive has received several accolades including winning the US Search Award for best small agency in 2018. What I find most fascinating about Joe is that in addition to being an agency owner, he's always doing a bunch of other things within the search industry. He is the lead moderator and serves on the board of the popular conference series Pubcon. He's a Microsoft Certified Trainer and he teaches a course on digital marketing at the University of San Francisco. Joe is also the former president of the South Florida Interactive Marketing Association. I'm going to start our conversation talking about Pubcon and the myriad ways that the conference circuit has been upended during the COVID pandemic. We'll discuss Pubcon's newer approach to conferences focused on specific topics like ecommerce and local. Joe's agency works with small businesses that have recently become eligible for Local Service Ads, a newer ad format from Google that usually appears at the top of the SERP with a label saying “Google Guaranteed.” Joe and I talk a little bit about this opportunity for SMBs and I'll also pick his brain on providing search marketing services for franchise businesses. Grab something cold to drink and join me for a conversation with Joe Laratro. We talk all about agency life, whether or not virtual conferences are here to stay, and we'll spend a little time talking about deep sea fishing. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise
Another episode in our interview-style format! This episode is somewhat bittersweet for Mike, because of its topic of SEO. Mike feels that a lot of small businesses get sold the dream about spending money with a marketing company and it will answer all their prayers and bring all these sales, etc. when they're just marketers being marketers. Mike has always gone the route of building relationships rather than investing in SEO and getting ranked higher on google. In this episode, guest Adam McChesney owner and CEO of Mizz Marketing discusses the things that do and don't work regarding SEO. Adam starts off by agreeing that there is a time and a place for when it's right to implement SEO, and the importance of building relationships to grow your business. There are several variables that go into ranking your business on google. For example: having a platform such as WordPress makes a difference in being able to be ranked. Adam goes over several misconceptions regarding SEO, and how there are multiple FREE things businesses can be doing to improve and build their business initially. Adam is producing some basic training videos in the near future, but for now, people can reach out to him directly for info. and guidance. As far as where to begin in SEO; Adam suggests starting with the google business listing because it's FREE. You can a lot of business from optimizing that even without a website. Start boosting that with reviews, pictures. And since google business has its own platform, you can post your photos and reviews there (just like social media). Mike brings up two things: Google Guaranteed (Google local service ads) and Backlinks. Adam elaborates on the above and explains it's comprised of background checks, licensing, and any insurances needed before the company can receive the google guaranteed "badge". He distinguishes between google guaranteed vs google ads. With google guaranteed, you're paying "per lead" not "per click" as google ads operate. He highly recommends companies get signed up. You have the opportunity to partner it with SEO. It will eventually replace the HomeAdvisor/Thumbtacks of the world. Adam defines Backlinks as "a vote of confidence from your website to another website on Google, that Google sees as relevant." Adam breaks it down that way to simplify it. You can put keywords around it, and link your website on blogs, etc. When you have the foundation set, and everything geared up via google. Backlinks are one of the things Adam does in his business by doing the research, and continuously managing them. The conversation pivots to more on Adam's background, and Mike asks how Adam got to where he is now. Adam went the entrepreneur route out of college and experienced a lot of failures. He then got into medical device sales and grew quickly in that field. He had a lot of success, and in November 2018, he had recently been promoted but had the desire to start his own business and do his own thing. He was targeted by an ad to learn digital marketing and started investing in courses to learn more about it. In July 2020 he decided to leave medical sales behind to build out his digital marketing business. He grew quickly and built great relationships while becoming more knowledgeable in digital marketing. He realized that even though he was successful in the medical device field, he wasn't getting the fulfillment he desired. Reach out to Adam if you need guidance and assistance with SEO and building out your website. Follow Adam on social media: IG: @Adamlmcchesney
My guest on our last episode of Suds & Search for 2020 is Justin Sanger. Justin is the Chief Revenue Officer and Equity Investor at OMG National. For over two decades, Justin has been a pioneer in small business digital marketing. He founded LocalLaunch back in 2003. LocalLaunch offered Paid Search, SEO, and landing page optimization services way back in the early 2000s just as Google was emerging as the leading advertising channel for SMBs. LocalLaunch was acquired by RH Donnelley in 2006. I started my career at LocalLaunch shortly after the acquisition. It was a great place to get started. You'll find LocalLaunch alums like me at agencies all over Chicago and beyond. I witnessed in those early days, that Justin really understood the unique challenges small businesses face when trying to promote their products or services. I'm going to start our conversation by talking about the problems small businesses face today. In short, Justin believes they're being sold the wrong products. Justin was remarkably prescient about the shift of marketing dollars from print marketing to digital in the early 2000s. Today, he believes another shift is beginning to occur. Justin is all-in on Local Service Ads, or LSAs for short. LSAs are a very disruptive new form of advertising that gives small businesses a Google Guaranteed badge. The ad sticks at the very top of the search engine results page. I'm going to ask Justin all about LSAs and the ways that small businesses can use them to their advantage. Join me for a conversation with Justin Sanger a true trailblazer in local search and social. I couldn't think of a better guest to help us close out the year. We're going to talk all about small business marketing, why LSAs represent a massive opportunity, and we'll chat a little about Pittsburgh Steelers fandom. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise
Suds & Search | Interviews With Today's Search Marketing Experts
My guest on our last episode of Suds & Search for 2020 is Justin Sanger. Justin is the Chief Revenue Officer and Equity Investor at OMG National. For over two decades, Justin has been a pioneer in small business digital marketing. He founded LocalLaunch back in 2003. LocalLaunch offered Paid Search, SEO, and landing page optimization services way back in the early 2000s just as Google was emerging as the leading advertising channel for SMBs. LocalLaunch was acquired by RH Donnelley in 2006. I started my career at LocalLaunch shortly after the acquisition. It was a great place to get started. You'll find LocalLaunch alums like me at agencies all over Chicago and beyond. I witnessed in those early days, that Justin really understood the unique challenges small businesses face when trying to promote their products or services. I'm going to start our conversation by talking about the problems small businesses face today. In short, Justin believes they're being sold the wrong products. Justin was remarkably prescient about the shift of marketing dollars from print marketing to digital in the early 2000s. Today, he believes another shift is beginning to occur. Justin is all-in on Local Service Ads, or LSAs for short. LSAs are a very disruptive new form of advertising that gives small businesses a Google Guaranteed badge. The ad sticks at the very top of the search engine results page. I'm going to ask Justin all about LSAs and the ways that small businesses can use them to their advantage. Join me for a conversation with Justin Sanger a true trailblazer in local search and social. I couldn't think of a better guest to help us close out the year. We're going to talk all about small business marketing, why LSAs represent a massive opportunity, and we'll chat a little about Pittsburgh Steelers fandom. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise
Tommy Mello is the founder of A1 Garage Door Service, a $30+ million-plus home service business with over 250 employees in 12 states and growing. He's also CEO of HomeServicesExpert.com and author of Home Services Millionaire, where he helps fellow entrepreneurs scale their businesses. This week, we cover how Wall Street is chasing the home services sector, strategies for growth, unique ways to stand out as a local small business, and trends in the home services space.Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-2300:00 The Data Driven Real Estate Podcast Welcomes Tommy Mellow, CEO of A1 Garage Services2:59 What is Home Services?10:16 The number one thing Wall Street is looking for before investing in home services companies11:19 What makes a garage door company different from other businesses?13:00 Investing in training and recruiting and the mindset of investment over expense?15:06 Tommy talks about the difference between Branding vs. Brand 16:45 Tommy explains what is Google Guaranteed and the power it brings to small business21:14 Google Guaranteed and the future of voice search in home services27:07 What is ServiceTitan29:06 Data KPIs important to the homes services business31:09 Using data to find your most profitable customers and projects to go find look-a-like opportunities32:50 What is Tommy's advice to small business owners37:20 The power of platinum response39:08 How to keep a lifetime customer46:29 What is Greenfield and how it's different form acquisitions51:49 Why defining your avatar is so incredibly important and how often to market to prospects
When you work from home and live in a noisy, virtual learning environment, you need to put systems in place to handle phone calls. In my case, I was simply sending people to my voicemail. This is cool, except that when you plan to be a "Google Guaranteed" service company, one of the ways your company is evaluated is your responsiveness. In preparation for a responsiveness test, I made a HUGE leap. (Huge for me anyway.) I hired a virtual phone team. I was under the false impression that this was a cost-prohibitive leap and BOY was I wrong. If you want to see what sort of tools I've been using and content I've been absorbing check out my resource page at resources.timehackingradio.com.If you have a podcast and would like an amazing editor, check out my personal favorite here: https://www.fiverr.com/jay717
For the past year, Google has been testing Local Service Ads in two markets for two practice areas. And while there has been a wide range of opinions on the effectiveness of https://nanatomedia.com/blog/the-essential-guide-to-google-local-services-ads-for-lawyers/ (local service ads for law firms), Google at the end of July rolled this new type of campaign at national level and for most practice areas. Now that is has been a few weeks since the release of the much anticipated LSA campaigns, law firms and marketers alike are left scratching their heads. Should you apply for Google Guaranteed? What is the difference between Guaranteed and Screened? Do you need to run campaigns to get certified by Google? How to apply? Our conversation explains from the point of view of a law firm and a legal marketing agency, the process for applying, what is the difference between Guaranteed and Screened and the role of LSAs in all of this. Plus, the reasons why you should care about this meaningful step Google has taken towards promoting law firm services in a new way. Resources mentioned in this episode: https://ads.google.com/local-services-ads/faq/ (Google LSA FAQ) https://ads.google.com/local-services-ads/cost/ (Google's LSA Budget Calculator) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
Market Proof Marketing · Ep 111: No Free Swimming Pools The DYC marketing team examines why builders shouldn't give away swimming pools, dissects news stories from the world's biggest brands, and offers a $500 cash prize if you can prove one thing to Kevin… Story Time (2:57) Andrew found a free pool promotion from a home builder… whyyyy? Julie – if you're intimidated by something (Google Ads, Facebook, Unbounce, Lasso, CallRail), don't let it stop you from getting in there and learning hands-on. It's really the only way. Bryce reiterates that landing pages are a great solution if your website is not converting. Kevin – A recent report by Myers Research | Zonda says pending new home sales index increased by 18.2 percent from June 2019 to June 2020. For DYC clients, it's 73 percent. (brushes shoulder off) In the News (21:01) Redfin has NOT launched a new ad product for home builders (but you can see new home listings via New Home Source partnership). Facebook raises its Zoom game, lets Messenger Rooms broadcast via Live (TechCrunch.com) Google offering ‘upgraded' GMB profile with Google Guaranteed badge for $50 per month (SearchEngineLand.com) Coca-Cola to cut ‘zombie brands' as it looks to ‘weed out' the poor performers (MarketingWeek.com) TikTok Founder Races to Save App Before Trump Bans It (AdAge.com) The most memorable Google algorithm updates of all time (SearchEngineLand.com) Question of the Week (41:29) Last QOTW: If you've recently switched to WFH, do you prefer working from home exclusively, a hybrid, or working in the office? See answers here. New QOTW: Ad spend – are you spending more, less, or about the same than in January/February of this year? Join the discussion here. MPM Blooper Reel (47:28) Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 111: No Free Swimming Pools appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 111: No Free Swimming Pools appeared first on Online Sales and Marketing for Home Builders - DYC.
In this episode of the Sociall.in Social Media and Digital Marketing Podcast we're talking about Google Guaranteed coming to your local services business, Google making Buy on Google Commission-Free, and Facebook Messenger giving you App Lock
Supercharge your local business with a premium GMB listing. This feature is limited to local home service providers, and some eligibility requirements need to be met.
Google Local Services Ads expert, Tom Waddington, joins us for this session to share best practices for LSAs.Local Services Ads aren’t just for home service businesses anymore. The program has expanded to include photographers, financial planners, real estate agents, auto repair, pet groomers, and more.In this session, you’ll learn:Where local services ads are availableHow to set up the ads on the LSA dashboardWhere to find them in Google search resultsHow the Google Guaranteed onboarding process worksPros and cons of local search adsTom also covers the expansion of new LSA verticals and markets and where he expects continued expansion.Whether you’re marketing a service area business or not, don’t miss this session on Google Local Services Ads as the program is only going to become more prominent over time.To watch the video and get all links for this session, go to https://localmarketinginstitute.com/google-local-services-ads/
In this episode, Kyle’s guest, David Edwards, answers the questions: What kind of Google ads campaign is the biggest mistake for locksmiths? What is “Google Guaranteed” and how does it affect campaigns for locksmiths? Is click fraud a real concern for locksmiths? Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-locksmiths/
In this episode we discuss Google search in 2019 and the big things that impacted the hvac industry. Perhaps they affected your business also? 1:35 - Overview of topics 1:52 - GMB Spam Clean up 4:45 - Service area business changes 6:50 - Continued rollout of Local Service Ads and Google Guaranteed 16:15 - Canonicalization 19:35 - Mobile first indexing 22:40 - Site diversity update
Transcript 1:35 – Overview of topics 1:52 – GMB Spam Clean up 4:45 – Service area business changes 6:50 – Continued rollout of Local Service Ads and Google Guaranteed 16:15 – Canonicalization 19:35 – Mobile first indexing 22:40 – Site diversity update Not ranking well on Google? Free no strings attached audit of your hvac […]
Welcome to another episode of the Canonical Chronicle! In this episode our MD Ross Tavendale reviews Google testing high lighting content; “Google Guaranteed” program; New image traffic filter on Google Search Console and… much much more!
In part one of this series, we talked about how to choose an SEO vendor. But what happens after you find one? In this episode, we cover three DIY ways you can leverage SEO on your website. Ethan Petroka, CEO of Omega SEO, joins Tiara and Alex for another great discussion. According to him, you shouldn’t consider Google to be a search engine, but a solution engine. Have a listen to learn more and discover how to be at the top of your SEO game! Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing Episode hosts: Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing Episode guests: Ethan Petroka, SEO shark ep@omegaseo.co Contact info: OmegaSEO.co | 203.349.9232 References: Google reviews plugin: https://wordpress.org/plugins/widget-google-reviews/ Roofing SEO: https://omegaseo.co/roofing-seo Discussion topics: (0:24) Welcome and intros (2:34) Having relevant content on your website (7:02) SEO value for cities served (10:26) Strategy for backlinking (15:05) Having high-quality reviews with responses (20:26) Google reviews plugin (see link/URL above) (22:13) Google Guaranteed (25:26) SEO and YouTube (29:55) The power of videos (33:08) #AsphaltLifeChallenge (33:43) Wrap up
Why do my competitors rank in Google Maps listings but not my business? It can be an extremely frustrating situation to find yourself in, especially when your business has more reviews, higher ratings, and more extended history. In addition, with Google's history of frequent algorithm changes, it can be challenging to put the finger on exactly what's going wrong with your roofing SEO. In our podcast, Jason and Nolen explore what it takes to show up in mapping and earn more leads as a roofing contractor. So if you've been coveting a featured listing for some time, be sure to listen in. Look for These Key Points Should businesses focus exclusively on gaining Google Reviews? What areas of roofing SEO must contractors engage in to earn Local Pack listings? How can roofing contractors handle reputation management? Google Maps Listings and Local Packs By now, almost any roofing contractor can tell you that ranking #1 on Google means big business for your company. The top ranks of search engine results pages (SERPs) continue to shift with each passing year. The ultimate win for roofing SEO these days is scoring a spot in local packs, a feature of Google Maps listings. Google Maps, of course, is a satellite and database-powered tool that connects consumers with local services. It features the standard pins on the map and nearby cross streets. In addition, maps listings now include crucial contact and reputation data on each business, including addresses, service type, operating hours, and reviews. That last element is a point of contention in the roofing contractor community. We'll talk about that in a little bit. On the other hand, local packs are a unique SERP feature that pulls three of the most relevant entries from Google Maps listings. As their popularity and influence increase, local packs grow more and more competitive each year. As a result, they earn a large percentage of clicks, pulling traffic away from other lower front-page listings. As a result, local packs typically claim second or third place in the front page order, just below Google Guaranteed entries and paid ads. Reputation Management Beyond the traditional keyword optimization, Google looks for three essential qualities in a website. These include: The expertise of the content creators Authoritativeness of the content creators, the content itself, and the website Trustworthiness of the company These E-A-T factors can be traced back to Google's 2015 Search Quality Evaluator Guidelines and heavily impact the search engine's ranking of your website (including Maps listings). However, when it comes to proving trustworthiness, few elements influence Google's (and people's) judgment more than User Reviews. Balancing Your Reviews In the past, Google emphasized the collection of reviews on its platform. The relationship between reviews and list ranking seemed clear: get more five-star reviews and get higher rankings. However, Google now recommends earning reviews across a broader spectrum of sources. Some of these may be from social media platforms (such as Facebook and Instagram). Others come from citation companies, including Yelp and Angie's List. Your roofing team probably works hard as it is earning new reviews from clients. Now there's the thought of collecting them across different platforms. The most important players in this new plan are the people interacting directly with the clients. Simply asking for reviews and offering a reference card will usually do the job. Next, make sure your social media platforms have the reviews call to action optimized and ready to take on the additional traffic. DataPins Google also rewards businesses that display reviews within their website. The widget you incorporate could have a significant effect on Google's perception of your business. One of the review tools that we love at the Roofing Webmasters is DataPins. Our clients can pull reviews from various platforms with this widget and allow customers to leave reviews directly on the website for their chosen medium (Facebook, Google, or Yelp, for example). Roofing contractors can also use the widget to send invitations to review. Imagine quickly requesting reviews via text messages that include a direct link to your website! Finally, roofing professionals can check into job sites and that geo-location data gets embedded in your website. Essentially, this provides proof to Google that your company performs services in those locations. You can listen to Jason's take on this capability around 8:10 in the video. Balanced Roofing SEO Produces Results We stress the importance of other roofing SEO factors in your company's Google Maps listings. Reviews alone will not provide the rankings you desire. Google's examination of your company website also impacts your local SEO rankings. If a business skimps out on professional design, keyword optimization, and other essential activities, they will almost certainly not appear in local packs. With that being said, reviews are crucial to ranking well. Earn Premium Listings With Roofing Webmasters Are you tired of getting left out of top ranks or even the front page altogether? Our team at the Roofing Webmasters would love to help! We support numerous contractors with website design, ad campaign management, and SEO for roofers (among many other services). As a result, our clients enjoy premium rankings, higher site traffic, deeper user engagement, and superb lead generation. The post How To Show Up On Mapping (Podcast) appeared first on Roofing Webmasters.
We finish up our discussion on the State of the Union. Pest Control Union that is...and Make a very Special Announcement. Register for the Upcoming Webinar on getting Google Guaranteed in your city. Space is Limited. Click the Link to Sign Up. https://searchkings.zoom.us/webinar/register/8037f9e5840a8830c5b9141539e44ee6
Discover the new initiatives Google’s team is working on to help you win with digital marketing! Learn about all the new trends in local homeowner search behavior and upcoming changes and features to Google My Business, Google AdWords, and Google’s new Local Service ads that the home improvement industry can look forward to! What you can expect to learn - The latest trends in local search and homeowner search behavior Google’s new advertising product - Local Service ads and the process to become a Google Guaranteed business - How to determine if your marketing and advertising is actually working - Other exciting changes coming soon to Google Maps, voice search, and Artificial Intelligence
We welcome Lorne Sederoff, Director of Channel Development at SearchKings, back to discuss the Google Local Services platform and the benefits of being Google Guaranteed and receiving leads through Google Local Services.
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