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The Creative Penn Podcast For Writers
How To Redesign Your Author Business For The Environment That Actually Exists, With Tracy Cooper-Posey

The Creative Penn Podcast For Writers

Play Episode Listen Later Sep 2, 2026 61:52


How can you redesign your author business for the publishing environment that actually exists, rather than the one you wish you had? And how do you decide which marketing efforts will still bring readers to your books in ten years' time? Tracy Cooper-Posey shares her solar sail theory after more than 25 years as an author. In the intro, reviving your backlist [The Indy Author]; AI as a medium [Tim O'Reilly]; How to Write, Publish, and Market Short Stories – Joanna Penn. ProWritingAid Storyteller sale: Thursday, 3rd September until September 13th 2026 — 25% off all annual licenses as well as Story Critique credits. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Tracy Cooper-Posey is the multi-award-winning author of over 200 novels and works of nonfiction, science fiction, fantasy, romance, and historical fiction under three pen names. Her books for authors include The Indie Author Survival Guide and The Productive Indie Fiction Writer. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes Learning to write again after chemo, one sentence at a time What enshittification means, and why it is the environment rather than you The hallmarks of an indie author business that persists over time The solar sail theory of long-term discoverability Why social media and paid ads have such a short half-life How to find and reduce the operational drag on your business You can find Tracy at ProductiveIndieFictionWriter.com or StoriesRulePress.com. Transcript of the interview with Tracy Cooper-Posey Jo: Tracy Cooper-Posey is the multi-award-winning author of over 200 novels and works of nonfiction, science fiction, fantasy, romance, and historical fiction under three pen names. Her books for authors include The Indie Author Survival Guide and The Productive Indie Fiction Writer. So welcome back to the show, Tracy. Tracy: Hi, Jo. It's great to be back. Jo: Yes. So you were last on the show in October 2023 talking about The Productive Indie Fiction Writer, and we went into depth then. So give us a bit of an update on your author business and also your life. Because it has been a bit of an up and down. Tracy: Yes, it's been a very interesting three years, because I had just gone into remission with cancer when we were talking last. Now I'm out of remission again and facing treatment in the next few weeks. My husband got cancer and went through treatment, and he's cured. So life has been pretty interesting. All that has made me do a lot of deep thinking about the indie author business and my own business and writing in general. So I'm still here. I'm still publishing, 200 plus books now. I had to learn how to write again. But the writing has shifted a lot towards science fiction and fantasy, including cosy science fiction now, which is the new genre that's just creeping in. All three pen names have been Aurealis Award finalists, which is nice. I'm still continuing the nonfiction work, which is something that you said the last time that we spoke. You said, “Now that you've written one, it's likely you'll write more nonfiction.” And I did. Jo: You did. They're excellent books. Just on that, you mentioned cosy sci-fi. For anyone who might not know, where is that genre? What's in that genre of cosy sci-fi? Tracy: It's not really officially a genre yet. It started off with cosy fantasy, which was where the cosy started. Actually, technically it started with cosy mystery, and everyone understands cosy mystery. The body and the murder are off stage. There's a lot of tea drinking. There's lots of friends, and it's all very polite and mannered. You're focusing more on the emotions and the feel, and they've picked up that cosy aspect of mystery and put it on fantasy. So you get books like, I think the primary one is Legends and Lattes. It's about an orc that's running a coffee shop because they got sick of fighting, and the adventures that they have trying to run their coffee shop. So if you pick up that same cosy sensation and put it on science fiction, that's cosy science fiction. But it's so new that it doesn't have a category on Amazon or anything like that. Cosy fantasy does now. Amazon just created a cosy fantasy category a while ago. But cosy science fiction is so new that people are still arguing over which books are cosy science fiction and which are not. Jo: Oh, that's interesting. You're incredibly prolific. You always have been. You mentioned there that you had to learn how to write again after cancer. What do you think happened, and how did you relearn? Because there are people listening who go through these similar things. Tracy: I think a lot of what happened was, well, life just became incredibly complex and challenging, and just getting through a day of pain took a lot of the energy, what they call the spoons. I didn't have the spoons to write anymore. Also you get chemo brain, which is the really interesting one. When I was going through chemo, I would look at a spreadsheet and just couldn't figure out how it worked. It just didn't make sense to me, so I had to hand over the finances and everything to Mark, which was rather interesting. The way I got myself back into writing again was, it was such an alien idea that writing wasn't even on my radar from day to day. I just didn't have the energy or the concentration to do it. So I started off really, really small. The first thing I did was read a lot of favourite books from other authors just to remember why I loved reading. Then I started reading my own books that I had written, just to remind myself of what I used to love about my own work. Then I just cracked the manuscript one day and read as far as I had written and thought, “Okay, what's the next sentence?” And that's the only thing that I would let myself do, was just write the next sentence. That's it. So I wrote the next sentence, and sat there and thought, “Do I want to write the next sentence?” On that particular day, no, I didn't. But I just kept opening the manuscript and looking and thinking about the next sentence, and eventually I wrote a few more. I think it was that coming back to the manuscript over and over with no pressure, just look at it, can you get the next sentence written? Very slowly I started building up, and now I'm pretty much back to the speed that I was at before the diagnosis. Jo: So I guess we could think about it in the same way that your body is physically recovering, your mind is also recovering. It almost feels like people want to disconnect the two. If you get a physical injury, that shouldn't affect your brain. But as you mentioned, having chemo, that in itself is difficult and has impacts on your brain. So if people think about it more as an injury you have to come back from, rather than day one you're back in, I guess. Tracy: Yes. It's really a rehabilitation-style process, and I think the key is you've got to take all pressure off yourself. I know that, for me in particular, because I was such a workhorse, I could feel this stress because I just wasn't getting things done. Once I gave myself permission to just take as long as it takes and just keep coming back to it, that helped enormously. It still took time for that rehabilitation process to actually work. There's a lot of forgiving yourself, and it has to be a gentle process, I think, because situations like cancer and chemo and whatever the situation is that's pulled you away from your manuscript, they're big life events, and there is a lot of stress involved with them both physically and mentally. So you have to give yourself time. Jo: Yes, it's so important. Okay, well, also in these last three years, as you said, you've got back to writing, and one of the books you have also written is The Anti-Enshittification Field Manual for Indie Authors. You also use Cory Doctorow's enshittification concept around the mature indie author industry. So just talk about what that term [enshittification] means? We think it is now established in the industry, in terms of what is going on there. How do we recognise it and adjust? Tracy: It's a very interesting term. The first time I heard it I raised my brows a bit. I was thinking, “Well, that's a bit cheeky.” The more you think about it, the more appropriate the name is. Basically, Cory Doctorow's idea is that any platform, so for the sake of this discussion, let's say Amazon, starts out serving its users extremely well because it needs them. When everyone first got into indie publishing, Amazon was open doors and you could just publish a book and it would sell, because they would push the book and they would do everything they could to make sure that readers saw your book. Then slowly and increasingly, the platform extracts value from those users for somebody else's benefit, usually shareholders, and ultimately for itself. You can track this process where it starts off really great for the users and then slowly shifts so that it becomes a less than stellar experience for the users. For indie authors, we're particularly exposed because our business sits on top of these platforms. So recognising that a lot of the platforms that we use now have enshittified, excuse me, or are in the process of doing that, that really helps. Because I think for years we were treating everything as a separate problem. We were worrying about organic reach, we were worrying about advertising becoming more expensive. There's subscription creep, there's deteriorating customer service, algorithm changes. Visibility was increasingly pay to play, and it's so much more than that now. The platforms keep removing features or changing the terms. Individually it just looks like a mess, but as soon as you put them together and say, “Oh, I understand now. The platform is enshittifying,” you can see the structural pattern. It actually applies to so many platforms and services. Once you see it, well, for me in particular, that was an enormously positive realisation, because until I saw the pattern, I thought I was failing, and nothing I was doing seemed to work anymore. Once I understood the environment itself had changed, I could stop trying to fix myself and start redesigning the business for the environment that actually exists. Jo: Yes, and that is the point. Redesigning your business for the environment that exists. Because what you mentioned there, I feel like some people still think that organic reach exists. I guess some people will say, “Oh, well, at the moment you can still put a video on, say, TikTok, and it might find an audience there.” Are people still building an audience in these newer platforms? But I think that's the point, isn't it? I guess Substack would be another one. Although we already see that heading in the same direction, with various things. As soon as you go in there thinking, “Yes, I'm going to get organic reach,” even if there is any, it follows this way, doesn't it? Tracy: It does. And this is what's so great about it, is once you recognise this pattern, you see it everywhere, and you can actually track a new platform through that process, and you can anticipate that, okay, maybe we're going to get organic discovery right now, but that's going to diminish. That way you're not disappointed, and you're all set up for when that happens. That means that you can reduce your dependency on these platforms and not expect them to behave like they did in 2011. Jo: It's interesting, though, with Amazon, for example, we've definitely seen that as authors. But on the other side, as a customer, as a reader particularly, I used to find a lot of books on Amazon directly. I'm almost entirely now finding books elsewhere, often through AI, actually, often through Claude. Tracy: Yes, exactly. Jo: And then going on Amazon to maybe get the book. It feels like for readers it's changed too, right? Tracy: Exactly. I mean, indie authors are particularly vulnerable because their entire business is built on these platforms, but this applies to everyone. It's not just indie authors. As you say, it's readers. They're noticing too that the decay of these platforms is starting to impact them as users. I'm exactly like you. I tend to buy my books from Kobo, but I will buy my books from anywhere, and I learn about those books from a dozen different places. I don't rely on just one platform anymore. It's really great once you understand this because then you can build an independent mindset that lets you flex around issues. Jo: Yes, and obviously we like to dwell on the positives here. So given that this is just a reality of the market and various platforms— What are the hallmarks of an indie author business that is more likely to persist over time given the reality of this? Tracy: Okay. Well, I think that the biggest part of it is, as I mentioned before, it's the mindset. Recognising these patterns is really a big one, recognising where a platform is in the process. Also developing a very independent mindset. I mean, we've been saying we're indie authors since 2011, but we were still really relying on those platforms to provide most of our business. I think these days the new indie author is much more independently minded. Even though you're using the platforms, and we're all using them, you develop a flexibility. You understand the industry, and you're making plans ahead of it, so you've got the flexibility there, and the business thinking, which really helps. You deal with any problems that come up. Every time there's an algorithm change, you're not going to wake up in the morning and just go through mourning because half your income has disappeared. You're ready with alternatives, and you've got different things that you can try. So that mindset, that thinking about and recognising patterns and how the industry is going, is critical. Once you've got that in place, then there's a huge number of strategies that you might want to incorporate. This is the thing, every indie author's business is different. We're all in different situations. I have health challenges, someone else may have a day job. I write a lot of books. Someone may be only able to produce a couple of books a year. We're writing in different genres. If you're writing literature, that's different from the sort of science fiction that I write. So the business and how it responds to the conditions out there is going to be different as well. So what you do as an author and for your business will be different. There's a lot of strategies that you can try and see which are most effective for you. One of the biggest, for instance, is something that you say a lot too, diversify your income. Have a durable backlist. Work to get your backlist built up. Direct sales is another strategy that I would say is almost mandatory for every indie author these days. I know a lot of indie authors are going, “Oh, but I've only got two books.” Doesn't matter. If you can sell from your site using just a PayPal link, that's direct sales, and that works. That gives you a lot more independence and agency. Owning your reader relationships, making sure that you keep the readers close, I think that's another critical one. Making sure that you're resilient for the platform so you can adjust when there's changes. And on and on. There's a lot of things that you can do to adapt. Jo: Yes. I think it's interesting just thinking about when you said, for example, direct sales is good for every indie author. I would say every indie author who wants to have a long-term business—and I think that's a really key thing. Because I feel like it's still important to have a difference between people who are writing primarily as a hobby or are not looking for the financial income that you and I think about. So I think that's one thing. I totally agree with you that just having a PayPal button or even selling some physical copies at a local fair or something, that all counts. I think it almost proves something and gives you that more independent mindset. It's like, “Yes, I can actually do this.” That is such a powerful reframe rather than, “I cannot do anything except upload my book on Amazon.” Tracy: Yes. And actually, funny you should mention the live markets, because we experimented over the last year with attending a few live markets and selling books, and there is a genuine power, a little thrill that you get when you sell a book, and you can sign it on the spot for them, and the reader is right there and you're face to face. That process is suddenly not this anonymous process, where you find that you've sold a book overnight and you've got no idea who it is that bought it. That person's right there in front of you, so you can sign the book for them and you have a little exchange. It's really empowering to build that independence into your business. Jo: Yes, and then you also mentioned the durable backlist. Do you think that having books in multiple genres, including nonfiction, is part of how you can make a living? As in, I think people often think, “Oh, maybe if I just write 20 books in one series.” I mean, maybe that works in some genres. I guess thrillers, actually, that can sometimes work, but you do so many things. Is it the 80/20 rule, that 20% of your books make 80% of the income, or does it literally vary from year to year? Tracy: Well, it does swing from year to year. But yes, generally the 80/20 rule holds. It's different from year to year, which 20% is making the 80% of the money. As I mentioned, I'm moving into science fiction and fantasy more, because that's actually more successful for me right now than the romance is. The other thing is, I think it really comes down to the individual author too. Some authors do very well just doing the one genre or even just the one series, and for them it's great. I always worry that that's putting all your eggs in one basket. I think, though, to counter that vulnerability, if you're just doing one series or one genre, go wide. Sell as wide as you can, and that gives you a bit of a hedge against vulnerability. It's a different situation for every author, and it's very hard for me to say, “Well, here's a 15-step list that'll give you all the answers,” because that 15-step list doesn't exist anymore, if it ever did. Just because everyone's business is so different. You need to do a lot of experimenting, I think, and find what works for you. That sounds like I'm waving off the answer, but I'm really not. You really do have to figure it out for yourself. If you do adopt that experimental mindset and say, “Okay, I'm going to do this for six months and track my statistics and see if there's any results there worth pursuing.” Jo: See what happens. Yes, and it's interesting you've also moved more into the nonfiction. Let's get into your solar sail theory, because I've followed you on and off since we met, like a decade ago. Tracy: It was 10 years ago. Jo: I know. It's crazy. It's really crazy. For those listening, we met in Oregon, at the Oregon Workshops with Dean Wesley Smith and Kristine Kathryn Rusch. I've been reading your blog pretty avidly around this solar sail theory, which I love, and now you're talking about writing science fiction, I can appreciate it more. What is your solar sail theory and some of the ways to build it? Tracy: Okay, so solar sail theory is a theory in science. Well, I was going to say science fiction, but there's solid science behind it. Solar sails are a way, they think, because it's never been proven yet, of propelling a spacecraft. You have this huge sail, like kilometres wide, and what it does is it captures photons. Photons are basically light. So when the light hits the solar sail, it gives it a minuscule amount of push, but there's no friction in space, so that push just keeps the ship going and going. So when you've got kilometres of sail, all the photons hitting that can bring a ship up to enormous speeds, like a fraction of light speed, which sounds small if you're not used to science, but a fraction of light speed is enormously fast, and these solar sails can bring a ship up to those sorts of speeds. So you can cross to the next star without needing faster-than-light travel or warp speed or something like that. Put that theory over the top of the indie publishing industry and you suddenly get a very interesting way of thinking about the industry, and it helps you make decisions. So it's not a prescription. Again, it's not a 15-step, here's how to conquer the universe. It's a decision matrix. It helps you figure out what's going to work for you. Whatever strategy or tactic it is that you're thinking about doing, you can ask the question, does this extend my sail? So does it leave something behind that can continue to make me discoverable? So for instance, a 30-second radio advertisement probably is not going to leave anything behind that'll let readers discover you, because once it's aired, it's gone. On the other hand, a podcast interview like this. The podcast interview that I did with you three years ago, I'm still getting people finding me and finding The Productive Indie Fiction Writer three years later because of that. So that's extending the sail, and it's just a little tiny push, like a photon. Blog posts also, they surface indefinitely, so readers can find them 10 years later. And because you're the host of your own podcast, all your podcast interviews and the website, they're also creating surface area, so people keep finding you years later. Also guest articles, and a book in a library. Your entire back catalogue is all part of the solar sail. Jo: I know people listening are going, “But what about social media?” Tracy: Yes. Social media is a tricky one because it's such a short half-life. I think on Facebook, if anyone sees your post at all, after two hours it's basically gone. They never see it unless they actually go to your account, and they need to have heard of you in order to go to your account and see the post. So that makes social media not really a good solar sail builder. It has other uses, and as long as you understand that it does have this very short half-life, then you can use it for the things that it's good at. Jo: Yes, the same with paid ads, for example. Paid ads are the same as social media. Perhaps a quicker push, but as you say, the half-life is quicker. Tracy: Yes. Exactly. Paid ads come and go. There's nothing out there that'll let the reader find you in a couple of years' time. So they're very short term. A lot of people can build their business on these short-term things. They spend thousands of dollars on paid ads each month, and that works for them, but if they stop doing it, then their business halts. It comes to a grinding halt. Whereas if you're building your solar sail, it's a long-term way of setting up your business, so it just keeps ticking on. Jo: Your series of posts on the solar sail, which are also in The Indie Author Survival Guide, they are nonfiction, useful things. So what about for the fiction side? What do you suggest people do around content marketing? Tracy: Well, it all applies to both fiction and nonfiction. I usually write, because The Productive Indie Fiction Writer is addressing fiction authors, this does all apply to fiction as well. As I was saying, your book catalogue, because you're on Amazon, and Barnes & Noble, and Kobo, and Apple, and maybe Google as well, all of those pages are part of your sail. Your own site, all the book pages on your own site are part of the sail. There's different ways to do it, but the common one is you have this standard sail out there that helps readers find you. You coax them to come to your site, and there you try to capture them as readers. So that usually means your email list. Some people use Substack now. There are other alternatives I'm sure I haven't thought of, but email seems to be the principal one. Then you can build that relationship with the readers over the long term. The solar sail just brings all those readers to you so that you can develop that relationship and keep the readers close. For fiction authors, I think this is critical. This helps you build independence from the retail platforms. Jo: Yes, it is interesting. I would put podcasting and YouTube in particular. So I had someone, they were in my Patreon, and they said, “I'm no longer subscribed to your email list because I hear from you in Patreon and on the podcast.” I was thinking about my own behaviour, and for the podcast that I am a hardcore fan of, I'm not on their email list. I was thinking it is because my relationship with those people is more auditory, I guess. The same with YouTubers. People end up subscribing to your YouTube channel. Then the problem still is, if I stop podcasting today, then I can't contact those people again. Except that I know lots of podcasters who stop podcasting and then maybe two years later they just pop on with an update episode. And people are like, “Oh, I never unsubscribed from you on my feed.” So that can appear years later. I definitely still agree that the email list is primary. But if you're somebody listening and you're a more audio or video person, I think we can probably think about the relationship with people on these different dimensions. Tracy: Yes, and some people definitely prefer the audio. I'm utterly text-based myself. I prefer to read. But yes, podcasting, apart from anything else, is a way of keeping contact with the readers, and they can email you in return. So it is a two-way process, so you can develop that relationship. So if that works for you, that is a good alternative. The other thing is too, of course, every episode that you've recorded and put on a webpage is also building your sail. So more and more people are finding you. So podcasting is interesting. If you're guest posting on someone else's blog, that's a somewhat time-consuming way, but it does build up your sail as well. Jo: The only problem with that, I would say, as someone who used to have guest posts, is it's still my website. When it came to auditing my website, about five years ago—and the thing is, because my website's been around since 2008, I had some people guest posting in the early days—and I was like, “This should not be here anymore.” So I am able to get rid of people's things when they're on my site, in the same way that Amazon can take down your book or whatever. Tracy: Yes, and that's where the anti-enshittification process comes in. That's where developing that independent mindset comes in. One of the questions that you need to ask is, how permanent is this? What happens if it goes away? Tat's why blogging on your own site is probably a stronger and better decision than guest blogging on other people's sites, because they have control of that. Jo: Yes, absolutely. So there's so much in these books. These are all excellent books. I feel like you know so much after decades in the trenches, and I love that you're putting out everything in these books. I did want to ask you one specific thing, because obviously we're increasing the size of our sail. But if we have massive amounts of drag, so we have sea anchors or whatever we want to call it in our metaphor, we have to sort that out too. So in The Indie Author Survival Guide, you have a section on protecting the margins. So I wondered if you would talk about the specific ways to think about what is operational drag and how can we reduce it? Tracy: Well, we just actually hit the perfect example. Guest blogging has more drag than blogging on your own site does, because you don't have control over it, so it can disappear. It requires maintenance. It takes your time. So drag is basically anything that is going to slow you down once you've built up speed, coming back to the solar sail theory. The sail will keep you moving, but because we're not working in a vacuum anymore, we're not in space, there are things that can slow you down. Particularly for mature author businesses, we accumulate all this cruft. For instance, Barnes & Noble recently changed their website so that all the URLs for a book changed, and that doesn't sound like a big deal, but I've got 200 books. So suddenly the links didn't work pointing to Barnes & Noble for every book. So the Books2Read universal book links had to be changed for all 200 books. Jo: Oh, I did know that and I haven't done it. Tracy: This is the thing, is when you've only got five books, it's like 10 minutes' worth of work, no problems, and you just move on. When you've got 200 books, that's suddenly a big deal. I only found out accidentally that they had changed them, and once I had confirmed that every single link no longer worked, it was suddenly a massive project. There's also the money drag. Everything these days is software as a subscription. Even Microsoft Office, you've got to pay the fee every year. It works well in theory, because you're getting updated software all the time, but you have a dozen of those or two dozen, suddenly you're spending a lot of money every year for software that once upon a time we used to pay a flat fee for and that was it. So it pays to go through and figure out what expenses you can get rid of or diminish, or can you find a cheaper version. There's advertising. Some advertising just isn't worth spending the money on. If you're doing pay-per-click advertising, you need to monitor it all the time, so that's a time sink that you're blowing money on, technically, because your time is money. There's also, you may not be managing it quite as well as you could, so you're actually burning more money because the ads are not working as effectively as they could. More drag. You need to go through every aspect. There's time drag, repetitive tasks. For instance, Mark and I have, for about, I think we're coming up on 11 years now, we track our sales. Every morning we sit down and go through every platform and record the sales for that day in a spreadsheet so that we can do analysis. It's a good way to spend time because it's got extreme uses. There's a lot of little tasks that you might do, especially if you've been working in the business as long as I have. All these little tasks will build up, and suddenly you forget why you're doing them. Or the conditions have changed and it's not worth doing them anymore. They may not be providing the value that they once used to. So you have to go through and make sure that you're reducing the drag on your business as much as possible so that you can keep moving. Jo: Yes. I had two more extra ones there. You mentioned the things that we do that perhaps we don't need to do anymore. If people are outsourcing, if you have virtual assistants, if you are paying for some kind of service outside your own time, sometimes you can have that going and then when you think, do I need that anymore? So I know some people still do pay for turning posts into social media or making book trailers. That's a good one. Or there's things that people are paying for, and then you might realise that you don't need that service anymore, or you don't need everything that that social media manager is doing anymore. So realistically looking at the benefits of what you're getting. Tracy: Yes, constant review. Jo: Yes. Constant review. Then the other thing I was thinking is a mindset drag. So right now, as we're recording this, in the author community, there's this witch hunting going on around AI usage. Tracy: Yes. Jo: It's the latest thing that's causing massive drama. I feel like it's almost mindset drag to get dragged into some of this drama, and it saps the energy. That can really pull on your boat, on your solar boat. Tracy: Well, actually, I've found that, and this is all part of the indie author mindset, and it's also part of the anti-enshittification process too. I did a lot of research on AI. I did a lot of reading. I listened to a lot of different discussions about it, and then I formed my own policy. What's my policy for AI? What's my policy around AI and its use and so forth? I find that once I had developed that policy for myself, suddenly there's not as much mental drag with all the AI discussions and the witch hunts and all the drama that's going on around it, because I know where I'm sitting and I'm quite comfortable with my position. So I think for a lot of people, it can become very emotional and draining if you still haven't figured out where you sit on the spectrum of AI use. But that's actually how I tackled it, because I was getting very tired of all the dramas. It is draining, and it worries you. So I deliberately went out and did a lot of research and reading, and figured out where I stood, and that made a huge difference for me. Jo: Yes. And again, that's something to look at on your schedule. So maybe in a year's time you re-look at things again and change your decision. I think the same thing with the traditional versus self-publishing versus wide versus KU, and you could just go on. There are pros and cons in every single direction, right? At the end of the day, it's almost the decision fatigue that's stopping you. Or you could say, again, our solar boat has to go in a particular direction. You can't go in every direction at the same time. You just have to make a decision, right? Tracy: Yes. I think being as informed as possible about the industry is one of the big ones. I've spent a lot of time doing a lot of reading, not just about indie publishing over the last few years, but everything to do with publishing and also everything to do with business, because we are in business. That's a bit of a cliché, that a lot of indie authors, their eyes just glaze over when they hear that you're in business. There are aspects of running a business that we just don't get taught as indie authors or as creatives that I think we should be teaching each other or getting each other to learn, because it's basic business survival. Things like pricing, that is an enormously complex business topic, pricing. Most of us are, “Well, what's everyone else doing? Okay, I'll do that.” That's how they make their decisions. There's a lot more to it than that, and it's very complex. We don't have to get a PhD in business management, but I think a little bit more awareness about basic business principles would serve all of us much better. Jo: Yes, there's always so much to learn, but I actually think you've done a really good job with your books. I mean, The Indie Author Survival Guide is a great place to start. They're super, super useful. I do want to talk about—as we come to an end—you've been doing this a long time, as have I, and we've both got some battle scars along the way. You do end your books with hopeful realism, which I like. Now, I'm definitely more of an optimist than you, but I feel like hopeful realism is a good place. So how can people cultivate that feeling of hopeful realism around the business? Tracy: I don't know. Are you more of an optimist than me? Anyway. Well, let's see, because for me, all the book writing and all the research and all the reading that I've been doing over the last few years have given me back a lot of optimism that I didn't have. As I was saying, it was feeling as though I couldn't do anything right. So learning that it wasn't just me that's the problem gave me back my confidence. So that's where the hopeful realism and the optimism came in. So hopeful realism, okay, it comes from understanding, from agency, and from choice. If you understand the industry as it actually exists, not the way you wish it did, and you understand the forces acting on your business and where you sit within them, that helps enormously. Just having that knowledge there, you can see what's going on, you understand what's going on. It's not all a mystery, and you're not scratching your head wondering what to do next. Because of that understanding, you get agency. You're not helpless. When circumstances change, you can respond. You can make decisions instead of simply having things happen to you, and all of that gives you choice. You can go out and research and find out what your options are, and you can choose the best option for you. If that doesn't work, you can go and try something else. So you've got a lot of choices, and you've got things that you can do. You're not helpless. So hopeful realism, I think, is pretty optimistic. Jo: Brilliant. So where can people find you and your books online? Tracy: If you're interested in my nonfiction, the best place to find me is at The Productive Indie Fiction Writer. If you want to find out more about my fiction, the best place to find that is to go to StoriesRulePress.com. My three pen names are there, and also Mark, my husband, who is a writer as well. And shortly, I think, another member of the family's going to be joining us as well. So it's a very family affair on Stories Rule Press. Jo: Well, thanks so much for your time, Tracy. That was great. Tracy: Thank you very much. I'm thrilled I was able to come back and talk again. Thanks, Joanna. The post How To Redesign Your Author Business For The Environment That Actually Exists, With Tracy Cooper-Posey first appeared on The Creative Penn.

The Graham Cochrane Show
The Simplest Million-Dollar Business (Just 3 Steps)

The Graham Cochrane Show

Play Episode Listen Later Sep 1, 2026 27:42


Business isn't hard. You just made it hard. Right now, somewhere, someone is building a funnel. Adding another automation. Redesigning a logo nobody asked about. Adding one more upsell step to a checkout page that's already three pages too long. And they'll tell you they're "working on their business." They're not. They're hiding. Because as long as there's one more thing to build, you never have to find out if the business actually works. You never have to sell. You never have to face the possibility that it was never that complicated — and you've just been too scared to keep it simple. So today I'm going to show you the simplest million-dollar business there is — the one I wish someone had shown me years ago. No funnel required. Chapters 00:00 The myth of business complexity and hiding00:22 The simplest million-dollar business01:14 Creating irresistible offers in five days02:09 Why building funnels is hiding, not selling03:01 Tools and distractions that hinder business growth03:58 The truth about online business distractions06:11 The path to a simple million-dollar business07:23 Knowing your 'who' in business08:15 The importance of clarity on your target audience09:32 Choosing the right platform for discoverability10:17 Magnetize your audience with YouTube13:24 Long-form content and pre-selling14:43 Deepening mentorship through content and offers19:15 The power of high-ticket offers22:49 Why focus on core activities and avoid distractions23:42 The proven path: attract, serve, and sell25:16 Focus on three core business activities26:01 Getting to work and building a real business

Huberman Lab
How to Accelerate Learning & Improve Education | Joe Liemandt

Huberman Lab

Play Episode Listen Later Aug 31, 2026 153:57


My guest is Joe Liemandt, technology entrepreneur and principal of Alpha School, a K-12 model that uses AI and individualized learning to help students master academics in just two hours a day, freeing the rest of their time to build businesses, conduct experiments, engage with their communities, and develop practical life skills. We discuss Alpha's promising results, tools parents and educators can use today, and Joe's vision for how AI could transform education and human potential. Show notes: https://go.hubermanlab.com/296-joe-liemandt Pre-order Protocols: https://protocolsbook.com Huberman Lab live events: https://www.hubermanlab.com/events Thank you to our sponsors AG1: https://drinkag1.com/huberman David: https://davidprotein.com/huberman Lingo: https://hellolingo.com/huberman Helix Sleep: https://helixsleep.com/huberman LMNT: https://drinklmnt.com/huberman Timestamps (00:00:00) Joe Liemandt (00:03:16) History of Traditional Classroom Model; Education Milestones (00:08:08) Sponsors: David & Lingo (00:10:25) Alpha School, High Standards & Support (00:22:33) Effective Support, Academics vs Athletics; Homeschooling (00:30:03) AI, Individualized Learning & Mastery (00:34:31) Teacher Education, Standardized Tests, Role of School (00:40:52) Sponsors: AG1 & Helix Sleep (00:43:42) AI, Scaffolding Learning, Mastery; Working Memory & Fluency (00:52:41) Working Memory, Focus; Gifted Kids (01:00:30) Basics Mastery, Grade Level Catch-Up, Individualized AI Lessons & Pace (01:06:57) Sponsor: LMNT (01:08:17) Shame, Motivation, Growth Rate; Overcoming Mental Blocks & Paying Kids (01:20:55) Suffering & Motivation, Kids Goals, Sports; Doing Hard Things (01:31:21) Founders High School, Life Skills; Kids' Goals (01:42:44) Reimagining Classroom Education (01:47:21) Importance of Building & Creating, AI & Humanity (01:58:04) Science & Redesigning Experiments, Kids' Interest-Led Projects (02:05:26) Huberman Lab Live Events (02:06:14) Learning Predictors, Gender, Income; Redesigning the School System (02:18:32) Success; Sports Academy, Alpha School Expansion (02:28:36) Acknowledgements (02:31:07) Zero-Cost Support, YouTube, Spotify & Apple Follow, Reviews & Feedback, Sponsors, Protocols Book, Social Media, Neural Network Newsletter Disclaimer & Disclosures Learn more about your ad choices. Visit megaphone.fm/adchoices

Becker’s Healthcare Podcast
Redesigning Cancer Care Through Nursing, AI and Patient-Centered Innovation with Colleen Lewis

Becker’s Healthcare Podcast

Play Episode Listen Later Aug 29, 2026 13:25 Transcription Available


In this episode, Colleen Lewis, MSN, ANP-BC, AOCNP, Senior Vice President, Cancer Nursing, Winship Cancer Institute of Emory University, discusses balancing the growing complexity of cancer care with patient expectations for accessible, coordinated care. She also explores AI in oncology, the evolving role of nursing, care navigation, risk stratification and the future of survivorship.

The Driven Woman
Redesigning Your Business With ADHD in Mind

The Driven Woman

Play Episode Listen Later Aug 25, 2026 38:22 Transcription Available


In this episode of the ADHD-ish™ Podcast, host Diann Wingert sits down with client Kim Van Lue, an executive development coach, to discuss relaunching a business with intention.Many neurodivergent leaders struggle with generalist burnout and unstructured workflows. Kim shares how aligning with an effective ADHD business strategy and building sustainable entrepreneur accountability systems allowed her to transition from a generalist to a focused specialist.By honoring her natural energy rhythms and leveraging tailored ADHD business coaching, she created a thriving, multi-six-figure business model.Discover how custom ADHD business operations can bring lasting clarity, efficiency, and sustainable success to your venture.EPISODE HIGHLIGHTS & TIMESTAMPS: [00:00] Intro & Kim's Background: Executive Development Work[09:55] The Swiss Army Knife Problem: Why Generalists Can't Charge Premium Prices (The Niche Conversation)[11:15] Four Tendencies Obliger Wiring: Building Accountability Systems That Actually Work[16:05] Planned Pauses & Pivots: Restructuring Your Business Around Energetic Patterns (The 5th Pillar of the ADHD-ish Method)[20:25] The 10-Year Planning Conversation That Changed Everything[26:10] Moving Forward: Book, Speaking, Leadership Programs (Taking Steps Now)[30:45] Advice for Listeners Standing Where Kim Was‍ ‍ ‍THREE KEY TAKEAWAYS: ‍1. Niche Down, Even When It Feels Wrong: Kim went from offering many services to three core offers. It felt like leaving money on the table. Instead, it freed her to charge premium prices, attract better clients, and build a recognizable brand. ‍2. Accept Your Wiring, Don't Fight It:As an Obliger with ADHD traits and justice sensitivity, Kim needs external accountability and clear boundaries. She stopped wrestling with who she isn't and built systems for who she actually is. ‍3. Structure Your Business Around Energy Patterns, Not Just TargetsKim's energy dips in winter. Instead of pushing through, she restructured which offers she promotes seasonally. Result: a sustainable business that honors her natural rhythms. This is the 5th pillar of the ADHD-ish Method™—Planned Pauses & Pivots.‍ ‍ ‍MENTIONED DURING THIS EPISODE: ‍ ‍Ep #267 ADHD & Justice Sensitivity: From Overwhelm to Advantage in Business The Four Tendencies Guide ‍ ‍ ‍ABOUT TODAY'S GUEST, KIM VAN LUE‍Executive development coach specializing in board/leadership diagnosis, executive transitions, and team development across higher ed and mid-sized organizations. Currently writing a book, building her speaking platform, and designing signature leadership programs. ‍CONNECT WITH KIM: Website | LinkedIn ‍ ‍YOUR ADHD-ish™ HOST, DIANN WINGERT‍Diann Wingert, a former psychotherapist turned ADHD-informed business strategist, coach, works with neurodivergent entrepreneurs who want to build a stand-out, sought-after, profitable business based on their unique brilliance.‍The 5th Pillar in The ADHD-ish™ Method coaching framework is: “Planned Pauses & Pivots” and it made all the difference in reimagining Kim's business.Is it time to experience the ADHD-ish Method in YOUR business? The first step is scheduling a free consultation to see if we're a fit. Click here to book yours now. ‍Kim's story is just one example of what's possible when you accept yourself unconditionally and redesign everything around that acceptance. Need other examples of what's possible? Check out more Client Success Stories episodes. ‍ ‍WANT TO TRY ADHD-INFORMED BUSINESS COACHING FOR FREE ? Check out my digital clone, Di AI —personalized ADHD-informed business guidance on-demand.If you love the show, please leave a comment on Spotify (I personally reply to each one) or leave a review so more ADHD-ish business owners can find THE podcast full of real talk and real solutions for neurodivergent business brains.‍ ‍© 2026 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

The Driven Woman Entrepreneur
Redesigning Your Business With ADHD in Mind

The Driven Woman Entrepreneur

Play Episode Listen Later Aug 25, 2026 38:22 Transcription Available


In this episode of the ADHD-ish™ Podcast, host Diann Wingert sits down with client Kim Van Lue, an executive development coach, to discuss relaunching a business with intention. Many neurodivergent leaders struggle with generalist burnout and unstructured workflows. Kim shares how aligning with an effective ADHD business strategy and building sustainable entrepreneur accountability systems allowed her to transition from a generalist to a focused specialist.By honoring her natural energy rhythms and leveraging tailored ADHD business coaching, she created a thriving, multi-six-figure business model. Discover how custom ADHD business operations can bring lasting clarity, efficiency, and sustainable success to your venture.EPISODE HIGHLIGHTS & TIMESTAMPS: [00:00] Intro & Kim's Background: Executive Development Work[09:55] The Swiss Army Knife Problem: Why Generalists Can't Charge Premium Prices (The Niche Conversation)[11:15] Four Tendencies Obliger Wiring: Building Accountability Systems That Actually Work[16:05] Planned Pauses & Pivots: Restructuring Your Business Around Energetic Patterns (The 5th Pillar of the ADHD-ish Method)[20:25] The 10-Year Planning Conversation That Changed Everything[26:10] Moving Forward: Book, Speaking, Leadership Programs (Taking Steps Now)[30:45] Advice for Listeners Standing Where Kim Was‍ ‍ ‍THREE KEY TAKEAWAYS: ‍1. Niche Down, Even When It Feels Wrong: Kim went from offering many services to three core offers. It felt like leaving money on the table. Instead, it freed her to charge premium prices, attract better clients, and build a recognizable brand. ‍2. Accept Your Wiring, Don't Fight It: As an Obliger with ADHD traits and justice sensitivity, Kim needs external accountability and clear boundaries. She stopped wrestling with who she isn't and built systems for who she actually is. ‍3. Structure Your Business Around Energy Patterns, Not Just Targets Kim's energy dips in winter. Instead of pushing through, she restructured which offers she promotes seasonally. Result: a sustainable business that honors her natural rhythms. This is the 5th pillar of the ADHD-ish Method™—Planned Pauses & Pivots.‍ ‍ ‍MENTIONED DURING THIS EPISODE: ‍ ‍Ep #267 ADHD & Justice Sensitivity: From Overwhelm to Advantage in Business The Four Tendencies Guide ‍ ‍ ‍ABOUT TODAY'S GUEST, KIM VAN LUE‍Executive development coach specializing in board/leadership diagnosis, executive transitions, and team development across higher ed and mid-sized organizations. Currently writing a book, building her speaking platform, and designing signature leadership programs. ‍CONNECT WITH KIM: Website | LinkedIn ‍ ‍YOUR ADHD-ish™ HOST, DIANN WINGERT‍Diann Wingert, a former psychotherapist turned ADHD-informed business strategist, coach, works with neurodivergent entrepreneurs who want to build a stand-out, sought-after, profitable business based on their unique brilliance.‍The 5th Pillar in The ADHD-ish™ Method coaching framework is: “Planned Pauses & Pivots” and it made all the difference in reimagining Kim's business. Is it time to experience the ADHD-ish Method in YOUR business? The first step is scheduling a free consultation to see if we're a fit. Click here to book yours now. ‍Kim's story is just one example of what's possible when you accept yourself unconditionally and redesign everything around that acceptance. Need other examples of what's possible? Check out more Client Success Stories episodes. ‍ ‍WANT TO TRY ADHD-INFORMED BUSINESS COACHING FOR FREE ? Check out my digital clone, Di AI —personalized ADHD-informed business guidance on-demand.If you love the show, please leave a comment on Spotify (I personally reply to each one) or leave a review so more ADHD-ish business owners can find THE podcast full of real talk and real solutions for neurodivgent business brains.‍ ‍© 2026 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

The Iced Coffee Hour
Robinhood CEO's Shocking Prediction On Stocks, The AI Bubble, & Gambling Controversy | Vlad Tenev

The Iced Coffee Hour

Play Episode Listen Later Aug 23, 2026 116:31


Northwest Registered Agent: Start Your LLC Today at https://www.northwestregisteredagent.com/ich Claude: Get started with Claude today at https://claude.ai/icedcoffee Superhuman: Get AI tools you'll actually use at https://superhuman.com Shopify: Stop waiting for permission to build something. Your next revenue stream starts free at https://shopify.com/ich *

Budget Watchdog All Federal
Steam Dream: Redesigning a $22 Billion Carrier for Looks

Budget Watchdog All Federal

Play Episode Listen Later Aug 21, 2026 18:52


There is an iron law of building complicated things, and it applies to your kitchen renovation exactly the same way it applies to a nuclear-powered warship: the most expensive moment in any project is the moment somebody changes their mind after the work has started.A new presidential memorandum directs the Navy to plan for ripping electromagnetic catapults out of carriers already under construction and putting steam-powered ones back in. The Washington Post reports the Navy is also quietly studying whether to move the island — the multi-story command tower — from the stern toward the middle of the ship, because that's how World War II carriers looked. Ford-class carriers are projected at $22 billion apiece, and the Navy plans to build up to 10.Host Steve Ellis is joined by TCS policy analyst Gabe Murphy to read the fine print. They dig into why the island sits where it sits (stability, safer landings, more sorties), what a steam conversion would actually require — including convincing a manufacturer to restart a production line idle for nearly three decades — and why the USS Doris Miller, already two years behind schedule, could slip into the late 2030s. They also look at the Congressional Budget Office's new score for the Trump-class battleship: $275 billion over 30 years, with the lead ship at $23 billion — more than 31% above the Navy's own estimate from earlier this year. And they ask whether Newport News, the only yard in the country certified to build these ships, can absorb any of it without delaying the Columbia-class subs that carry the sea-based leg of the nuclear triad.It's not all criticism. Gabe flags the parts of the memorandum a budget watchdog should actually like, including allied shipyard partnerships modeled on the Coast Guard's icebreaker deal with Finland.America's shipbuilding problem is real. You don't fix a schedule problem by redrawing the blueprints on ships already on the way — and you don't fix a cost problem by ordering a new class of battleships the Navy doesn't want. Proven, reliable, affordable: we'd just like to see the receipts, especially in the week federal debt topped $40 trillion.

TWENTY FIRST CENTURY IMPERATIVE Podcast
Episode 043 | Cool by Design: Redesigning Public Space for a Hotter Future

TWENTY FIRST CENTURY IMPERATIVE Podcast

Play Episode Listen Later Aug 21, 2026 27:37


Dorsa Jalalian led the development of the City of Toronto's Thermal Comfort Guidelines, which treat climate adaptation as a design problem measured at street level. Our conversation covers Toronto's shift from a winter-focused planning identity to summers projected to hit 55 days above 30 degrees by mid-century. Jalalian argues for shade as public infrastructure, not amenity, and unpacks why "just plant more trees" runs into underground utilities, narrow rights-of-way, and retrofit costs. Jalalian is Associate, Senior Urban Designer and Stakeholder Engagement Lead at DIALOG. Her work focuses on embedding thermal performance into design from the earliest planning stages, treating shade equity as a core urban design issue. This conversation matters because it turns climate adaptation from an abstract global problem into a concrete design practice, one sidewalk at a time. ---- Show Notes can be found at https://theimperativepodcast.com/  The IMPERATIVE Podcast is a production of WisePath Media Inc.  

Unlearn
Redesigning Leadership for the Age of AI Agents with Tatyana Mamut

Unlearn

Play Episode Listen Later Aug 19, 2026 46:59


AI is forcing us to rethink a question most organizations have avoided for years: what is uniquely valuable about human work when intelligence itself is no longer scarce?Tatyana Mamut, CEO of Wayfound and former CPO of Nextdoor, joins me to explore AI adoption through a lens that goes beyond software. Drawing on her background in anthropology, economics, organizational design, and product leadership, Tatyana explains why the real challenge is designing the rules, tools, norms, incentives, and relationships that shape how humans and AI agents work together.We get practical about what this means at both an individual and organizational level. We explore the human capabilities that become more valuable as AI takes on more routine mental work, why fear leads companies into bad AI decisions, how poorly designed incentives can push agents toward unexpected behavior, and why the subject-matter experts closest to the work need to become responsible for managing the agents operating alongside them.Key TakeawaysHuman comparative advantage is changing: As AI takes on more mental work, people need to rethink where their uniquely human value comes from.Develop taste, judgment, relationships, and performance: Tatyana sees these as practical areas where people can complement AI rather than compete with it.AI adoption is an organizational design problem: Success depends on redesigning rules, tools, norms, incentives, and accountability around the technology.Goals and guardrails can still produce the wrong behavior: An agent may follow its objective while still acting against the organization's intent, as Tatyana's refund example shows.Subject-matter experts need to become agent managers: The people closest to the work must be able to monitor, correct, and improve the agents operating in their domain.Additional InsightsOrganizational culture can be consciously designed: Tatyana frames culture as the interaction of rules, tools, and unwritten norms that shape behavior.Relationships become more valuable as outreach gets automated: When AI increases the volume of generic communication, trust and genuine relationships become more important.AI can generate options, but humans still decide what matters: Judgment becomes critical when the challenge shifts from what can be done to what is worth doing.Small failure rates compound across multi-agent systems: Edge cases that seem minor with one agent can become more significant as agents are connected into workflows.Building an agent and managing one are different jobs: Engineering can help create the agent, but functional owners must take responsibility for its ongoing performance.Episode Highlights00:00 - Episode RecapTatyana frames the AI shift as a deeper question about what it means to create value as a human when intelligent systems increasingly share responsibility for thinking and decision-making.02:10 - Guest Introduction: Tatyana MamutI introduce Tatyana Mamut, CEO of Wayfound and former CPO of Nextdoor, whose experience across anthropology, organizational design, and product leadership shapes her approach to human and AI systems.05:06 - From Economics to AnthropologyTatyana explains how the failure of economic models to predict events such as Russia's 1998 economic collapse pushed her toward studying the mental models and social institutions that shape human behavior.08:07 - Designing Culture Through Rules, Tools, and NormsTatyana breaks organizational culture into practical components, showing how formal rules, available technologies, incentives, status, beliefs, and unwritten norms interact to shape behavior.13:16 - The Multi-Sapiens WorkplaceTatyana argues that AI is forcing people to reconsider their comparative advantage as humans as intelligent systems begin participating in higher-level thinking and decision-making.18:42 - Four Human Capabilities to DevelopTatyana identifies taste, judgment, relationships, and performance as four areas people can strengthen as AI absorbs more routine mental work.23:32 - Why Human Relationships Matter MoreBarry and Tatyana discuss how automation can remove administrative work while making authentic relationships, lived experience, trust, and storytelling increasingly valuable.27:21 - Fear Is the Enemy of ProgressTatyana explains how fear can push organizations either to rush into AI using outdated assumptions or retreat when the technology does not behave like traditional software.29:11 - AI Agents Need Different SupervisionTatyana describes why AI agents require governance and oversight based on organizational context, including goals, rules, norms, and definitions of what good performance looks like.31:32 - The Incentive ProblemThe conversation turns to how model behavior and organizational goals interact, including Tatyana's view that sycophantic behavior can create unexpected feedback loops in production agents.32:34 - When an Agent Breaks the Intent of the RuleUsing a customer service example, Tatyana shows how an agent trying to maximize case closure and customer satisfaction can suggest a refund even when its guardrails tell it not to.38:59 - Escaping Endless Pilot ModeBarry explores why uncertainty can keep organizations trapped in experimentation rather than allowing AI systems to move into real operating environments.40:10 - Who Owns the Agent After Deployment?Tatyana argues that the functional experts closest to the work need direct responsibility and visibility once an AI agent is operating in production.44:41 - Treat AI Agents Like New EmployeesTatyana compares engineering teams to recruiters who can help bring an agent into the organization, while the business owner remains responsible for coaching, compliance, and ongoing performance.46:14 - Closing ReflectionsBarry closes by reflecting on the emerging skills leaders and individuals will need as they learn to manage systems in which humans and AI agents increasingly work together.FAQsQ1. What human skills become more valuable as AI takes on more work?Tatyana highlights four areas: taste, judgment, relationships, and performance. Her argument is that AI may generate options, perform routine mental work, and help with administration, but humans still create value by deciding what is good, what is worth doing, whom to trust, and how to motivate or persuade other people.Q2. What does Tatyana Mamut mean by a “multi-sapiens workplace”?She uses the phrase to describe a workplace where humans are no longer the only entities carrying out higher-level thinking and decision-making. In that environment, organizations need new rules, tools, and norms for determining how humans and AI systems work together and where responsibility sits.Q3. Why does Tatyana say AI adoption is an organizational design challenge?Because deploying an AI system changes more than the technology stack. Organizations also have to consider incentives, governance, supervision, communication, accountability, cultural norms, and who has the authority to evaluate and correct an agent's behavior.Q4. Why do AI agents need supervision even when they have guardrails?Tatyana explains that an agent can technically pursue its assigned goal while still behaving in a way the organization did not intend. Her customer service example shows an agent suggesting a refund because doing so could resolve the case and improve customer satisfaction, despite instructions designed to prevent refunds.Q5. Who should manage AI agents after they are deployed?Tatyana argues that responsibility should move toward the subject-matter experts who understand the work the agent performs. Engineering or IT may build and deploy the system, but salespeople should oversee sales agents, finance teams should oversee finance agents, and other functional experts should have direct access to monitor, correct, and improve their agents.Useful ResourcesTanyana Mamut on LinkedIn - https://www.linkedin.com/in/tmamut/ Wayfound - https://www.wayfound.ai/ Artificial Organizations - https://geni.us/artificialorgs Nextdoor - https://blog.nextdoor.com/ Claude - https://claude.com/ Salesforce -

She's Wild + Radiant w/ Ashley June | Christian Entrepreneur, Online Business,Marketing, Faith,Coach
271. Make Money Online as a Christian Woman by Redesigning Your Offer (Not Starting Over)

She's Wild + Radiant w/ Ashley June | Christian Entrepreneur, Online Business,Marketing, Faith,Coach

Play Episode Listen Later Aug 18, 2026 15:28


Hey ladies! I am redesigning my core offer, The Selah Collective, after five years, and I am walking you through exactly how to reposition your offer without starting completely over. If you have been sitting on a tired offer wondering if it still works, this episode on building your faith-based online business is exactly what you need today. What you'll learn in this episode: — Why good offers are timeless, and what actually needs to change when you redesign yours.— The renovation mindset that saves you from rebuilding your online coaching business from scratch.— What I am updating inside The Selah Collective after five years as your Christian Business Coach. — How to fall back in love with your offer again, and why that changes everything. — The announcement about The Set-Apart Launch University you do not want to miss.GET STARTED TODAYReady to build an offer that is actually irresistible? The Set-Apart Launch University just reopened for 48 hours at early-bird pricing, so grab your spot before doors close.READ THE BLOG271. Make Money Online as a Christian Woman by Redesigning Your Offer (Not Starting Over) OTHER EPISODES YOU MIGHT ENJOY207. Why You Need to Create Your Marketing Eco-System & Long-Term Scalability Strategy as a Christian Online Business Owner261. 3 Things Launching a New Faith-Based Offer Reminded Me Of These Past Weeks

Startup To Scale
280. Packaging That Sells: Redesigning Your Brand for the Retail Shelf

Startup To Scale

Play Episode Listen Later Aug 17, 2026 20:14 Transcription Available


Packaging is one of the most important sales tools a CPG brand has. But the packaging that gets you started isn't always the packaging that will help you scale.In this episode, I'm joined by Eve Ackerley, Co-Founder and CEO of Evie's Snacks, and Taja Dockendorf, Founder of Pulp & Wire, the design agency behind Evie's packaging redesign.We explore the evolution of Evie's packaging, including moments when the original design created confusion about the product, and what ultimately led Eve to rethink how the brand showed up on shelf.From there, Taja shares how Pulp & Wire approaches packaging strategy, product communication, visual hierarchy, and shelf presence. We'll unpack how founders can recognize when their packaging isn't working, what actually matters in a redesign, and how to create packaging that stays true to the brand while helping it grow at retail.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Being [at Work]
Systems Aware: From Fixing Systems to Redesigning Systems

Being [at Work]

Play Episode Listen Later Aug 13, 2026 4:51


The Full Circle Leader offers a daily dose of leadership focused on helping you, the leader. During challenging times we need all of the encouragement we can get. Sometimes there's simply no playbook and we just need to do the best we can. Sometimes the best we can is being reminded of the gifts and insight you already have within.Be sure to subscribe and get your daily dose.Subscribe in Apple Podcastshttps://podcasts.apple.com/us/podcast/being-at-work/id1468460670Subscribe in Spotifyhttps://open.spotify.com/show/4xU1c5ncX5Vuukohwhps34About Andrea ButcherAndrea Butcher is a visionary business leader, executive coach, and keynote speaker—she empowers leaders to gain clarity through the chaos by being MORE of who they already are. Her experiences—serving as CEO, leading at an executive level, and working in and leading global teams—make her uniquely qualified to support leadership and business success. She hosts the popular leadership podcast, Being [at Work] with a global audience of over 600,000 listeners and is the author of The Power in the Pivot (Red Thread Publishing 2022) and HR Kit for Dummies (Wiley 2023).Connect with Andreahttps://www.abundantempowerment.com/LinkedIn - https://www.linkedin.com/in/leaderdevelopmentcoach/Abundant Empowerment Upcoming Eventshttps://www.abundantempowerment.com/events

Trillium Running Podcast
EP 237: Crossing Lines Playbook - Redesigning the Start Line with Crossing Lines

Trillium Running Podcast

Play Episode Listen Later Aug 13, 2026 38:52


In this in-person episode of the Athletics Ontario Running Podcast, the Crossing Lines gentlemen return to dive into their game-changing new resource designed specifically for race directors, event organizers, and industry leaders looking to build a more equitable running community. Developed in partnership with Bloom, the Crossing Lines Playbook provides a highly practical, actionable framework to address long-standing gaps in safety, representation, and accessibility for Black, Indigenous, and People of Colour (BIPOC) runners. We explore how you can take simple, achievable steps to completely refresh your start line and design events where every runner feels they belong. Whether you manage a local 5K or a major marathon, this conversation offers the tools you need to shift from standard planning to intentional inclusion. Plus, learn how you can get your hands on this free guide and partner directly with the Crossing Lines team to transform your next event. Learn more about Crossing Lines and their great work at: https://www.instagram.com/xcrossinglinesx Register to be an Athletics Ontario member: https://athleticsreg.ca/#!/memberships/athletics-canada-road-trail-membership Check out Hammer Nutrition Canada (and use our special discount code AORP15 at checkout): https://hammernutrition.ca/

The New Church
[UNCUT, S3 E3] Redesigning the Canvas of your Life | Pst. Shola Okodugha

The New Church

Play Episode Listen Later Aug 12, 2026 69:35


ABOUT THE NEWWe are a people of love and excellence who are result-oriented, spirit-led, word-rooted, prayer-driven, and kingdom-conscious. Led by Pst. Shola Okodugha, we are on a divine assignment; to raise a movement of people who will shape culture through the spirit of faith and love, bringing great joy to cities and nations.——Partner with us to spread the influence of God all over the world. Give - https://pay.squadco.com/TheNewglobal——BROADCAST DETAILSMinister: Date: ——Stay ConnectedSubscribe to the latest content: http://bit.ly/subscribethenewliveWebsite: http://wearethenew.org/Instagram: https://www.instagram.com/wearethenew_global/#TheNewLive #SholaOkodugha

The Ultimate Journey of Self-Care
Capacity to Change: A Personal Story with George Rivera

The Ultimate Journey of Self-Care

Play Episode Listen Later Aug 11, 2026 25:45


Alison's guest, entrepreneur George Rivera, discusses how years of building businesses left him overworked and disconnected from his family, and how a comment from his dying father made him realize he was repeating the same pattern with his own son.He says the change did not happen immediately. Although he recognized the problem, it took about three years before he fully restructured his life. He was working long hours and became the main bottleneck in the business and describes realizing that he needed to stop doing tasks he did not like and focus on what he did best.Rivera says redesigning his business changed both his schedule and his family life. He reduced his workweek from about 90 hours to no more than 30, and says his income more than doubled. He also says he was able to keep his commitment to not missing his son's games.George also describes creating spaces for men to talk about stress and family issues, and shares advice for founders to cut unnecessary work, automate repetitive tasks, and delegate outcomes. He says money can be made again, but time with children cannot be recovered.HIGHLIGHTS:2:38 Legacy Sparks a Change6:06 Redesigning for Freedom11:05 The Come-to-Jesus Moment18:47 Simple Steps to Freedom21:08 Time Is Irreplaceableconnect with Georgewebsite: https://founderdadtables.comBefore They Stop Asking (book): https://beforetheystopasking.comSPONSOR:Cellev8Discount code: THEALISONK ALISON'S LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

The Neil Ashton Podcast
S4 EP6 - Daniel Mira on Hydrogen Combustion Modelling and Future Propulsion

The Neil Ashton Podcast

Play Episode Listen Later Aug 11, 2026 84:52


Hydrogen combustion, high-fidelity CFD and the future of aircraft propulsion are the focus of this conversation with Dr. Daniel Mira, Head of the Propulsion Technologies Group at the Barcelona Supercomputing Center. Neil and Dani discuss why reacting flows are so difficult to simulate, how hydrogen changes combustion and aircraft design, the limits of RANS, LES and DNS, GPU-native solvers, coding agents and AI surrogate models.Full episode, corrected transcript and resources:https://neilashton.co.uk/podcasts/s4-e6-daniel-mira-on-hydrogen-combustion-modelling-and-future-propulsion/TopicsWhy reacting flows are so computationally difficultHydrogen versus hydrocarbon combustionWhen hydrogen could reach commercial aviationHow engines and aircraft must be redesignedIndustrial trust in high-fidelity combustion CFDRANS, LES and DNS for reacting flowsChemistry, load balancing and computational costWall modelling in combustion LESGPU acceleration and solver redesignCoding agents for scientific softwareAI surrogate models and digital engineering workflowsSelected resourcesDaniel Mira and the Propulsion Technologies Grouphttps://ptg.bsc.es/?p=44Propulsion Technologies Group — research lineshttps://ptg.bsc.es/research-lines/BSC — Combustion researchhttps://www.bsc.es/research-development/research-areas/engineering-simulations/combustionCenter of Excellence in Combustion (CoEC)https://coec-project.eu/High-fidelity simulations of the mixing and combustion of a technically premixed hydrogen flamehttps://upcommons.upc.edu/entities/publication/08a27c10-cb13-4357-a3ab-8e9ec1d706ccChapters00:00 Podcast intro00:39 Introducing Daniel Mira03:00 Conversation begins04:55 Why combustion CFD is so hard10:23 Daniel's path into hydrogen and jet-engine combustion12:48 Hydrogen versus hydrocarbon combustion17:58 Industrial adoption of hydrogen20:54 Gas turbines, aviation and fuel infrastructure25:35 How jet engines must change30:43 Redesigning the whole aircraft34:46 What will trigger commercial adoption?37:27 Why aerospace projects take a decade42:14 RANS, LES and DNS for reacting flows44:31 Replacing expensive tests with high-fidelity CFD46:01 The biggest accuracy gaps in combustion LES49:26 Where the computational cost goes52:06 Chemistry, species and source-term bottlenecks55:35 Wall modelling in combustion LES59:49 GPUs, algorithms and solver redesign01:08:52 Can coding agents accelerate combustion CFD?01:12:27 AI surrogate models for combustion01:24:20 Closing thoughts

Daily Detroit
Redesigning Greektown: Inside Detroit's New People-First Streetscape For An Old Favorite

Daily Detroit

Play Episode Listen Later Aug 10, 2026 19:26


Greektown has been a staple of downtown Detroit for generations. I have so many great memories as a kid, and it's one of the most "city-feeling" areas of Detroit, and has a litany of great restaurants, bars, and more. Now, a major transformation has made Monroe Street more flexible, pedestrian-friendly, and vibrant for the future. Norris Howard and I sat down with Lori Singleton, landscape architect and design director at SmithGroup, to break down the vision behind the new Greektown streetscape. We dive into: The Shift to Pedestrian-First Design and why sacrificing some on-street parking allowed for expanded outdoor dining, curbless walkways, and flexible plaza spaces. How clever systems and underground engineering keep street trees healthy without destroying sidewalks or drowning roots. And how incremental public space improvements — from the Dequindre Cut, to Beacon Park, to Capitol Park, to Grand Circus Park — are reshaping how people experience downtown Detroit. There are more images in our newsletter going out tonight. Sign up here: https://www.dailydetroit.com/ Remember that our Summer Studio Open House is SATURDAY MORNING! It's free, but please RSVP on Eventbrite so we know how much coffee and donuts to get. https://www.eventbrite.com/e/1995592904096?aff=oddtdtcreator Make sure to follow the show on Apple Podcasts, Spotify, or wherever you get shows. Thanks to our members on Patreon! We have our new $3.13 tier to keep local media alive in the 313.

She Pivots
Amanda Calabrese: Redesigning the Tampon for Athletes

She Pivots

Play Episode Listen Later Jul 29, 2026 52:29 Transcription Available


Amanda Calabrese was a middle schooler at a swim meet when she got her period for the first time. Her team captain told her to figure it out in thirty minutes or she was off the relay. That moment stuck with her all the way to Stanford, where she met her future co-founder Greta Meyer and started sketching what would become Sequel, the first tampon redesign in nearly a hundred years. On this episode of She Pivots, Amanda talks about the four-year fight to get a tiny piece of cotton past the FDA, why she treats the tampon as game-day equipment rather than something to whisper about, and how Sequel landed in locker rooms from middle schools to Audi Field, Yankees Stadium, and the Indiana Fever. Now a nine-time champion turned product design engineer, Amanda is on a mission to change how period care is talked about in sports and in every space where women show up to compete. Chapters: 00:00 Welcome to She Pivots 01:46 Amanda's Childhood in East Hampton 05:43 From Junior Lifeguard to National Champion 12:14 The Challenges of Periods in Sports 16:09 Amanda's Journey to Product Design 21:01 The Birth of Sequel and the Spiral Tampon 27:02 Overcoming Obstacles and Securing Funding 29:37 The Evolution of Tampon Design 35:44 The Power of Self-Awareness in Team Building 38:13 Navigating the Challenges of Fundraising 42:16 The Rise of Women's Sports and Sequel's Timing 48:12 The Future of Sequel and Period Care 49:46 Low Point to Launch 50:52 Closing Thoughts 51:44 Podcast Credits You can keep up with Amanda’s work with sequel at www.trysequel.com Be sure to subscribe so you never miss a pivot story, leave us a rating (it really helps!), and share this episode with a woman in your life who you think needs a little inspiration. She Pivots is a podcast created by host Emily Tisch Sussman to highlight influential women voices, share stories of bold career moves, and inspire women with interviews about career reinvention and how personal pivots can redefine professional success. Join our Substack community! Subscribe here for exclusive content and to connect with other pivoters: shepivots.substack.com Learn more about the inspiring women in our pivoter community by following us on instagram @ShePivotsThePodcast, and check out our website shepivotspod.com for resources and updates. She Pivots is proud to be an iHeart podcast.Support the show: https://www.shepivotsthepodcast.com/See omnystudio.com/listener for privacy information.

Howard and Jeremy
Redesigning the NFL Logo and Bills Wall of Fame Predictions

Howard and Jeremy

Play Episode Listen Later Jul 24, 2026 14:45


On WGR, they reflect on Anthony Barr's memories of being hurdled by Josh Allen and debate which iconic player movements should define professional sports logos. The conversation shifts to the Buffalo Bills Wall of Fame, considering which recent stars like Matt Milano and Taron Johnson deserve induction. They also explore how a future Super Bowl victory might impact the legacies of players who departed before the championship. 01:05 - Josh Allen Hurdle Debate 06:01 - Professional League Logo Comparisons 11:30 - Bills Wall of Fame Candidates

Remarkable People Podcast
George Rivera on Faith, Fatherhood & Founder Freedom: You Can Make More Money, But You Can't Redo a Childhood

Remarkable People Podcast

Play Episode Listen Later Jul 22, 2026 36:08 Transcription Available


Send us Fan Mail“You can make more money, but you can never redo a childhood.” ~ George RiveraKey Discussion Highlights & TakeawaysThe Wake-Up Call: How a final conversation with his dying father shifted George's perspective from chasing money to valuing time.Scaling Freedom vs. Chaos: Why your business structure dictates your lifestyle, and how to intentionally design a business that scales freedom.The Freedom Audit: A step-by-step process to track your time, apply the “10K per hour filter,” and ruthlessly eliminate, automate, or delegate tasks.Delegate Outcomes, Not Tasks: Why delegating simple tasks causes “context switching” and kills productivity, and how to use AI and SOPs to delegate entire outcomes.The 18 Summers Rule: A powerful reminder that parents only get 18 summers with their children, making the case for being present now.⏱️ Show Timestamps & Chapter Markings00:00:00 – Welcome to The Remarkable People Podcast00:01:26 – George's Golden Nugget: The 18 Summers Perspective00:02:29 – Sponsor Break: Console Vault00:04:16 – The Early Hustle: George's 31-Year Entrepreneurial Journey00:05:37 – The Turning Point: A Conversation with His Dying Father00:07:16 – Cash Rich, Time Poor: The Temptation to Burn It All Down00:08:48 – Redesigning the Business: From 90 Hours to Complete Freedom00:09:30 – Teaching His 8-Year-Old Son Real Estate Negotiation00:15:11 – Helping Founder Dads Reclaim 10-20 Hours a Week00:16:50 – The Freedom Audit & The Time Liberation Trifecta00:20:18 – How to Delegate Outcomes (Not Tasks) Using AI00:22:49 – The Myth of the “Open Door Policy” and Context Switching00:27:42 – Founder Dad Tables & Connecting with George Rivera00:30:39 – Final Thoughts: Escaping the Founder PrisonRemarkable Guest Info:Guest Bio:George Rivera is a 31-year entrepreneur who started his first online business in 1995 while still in high school. Despite reaching incredible financial success, George found himself trapped in the “founder prison,” working 90-hour weeks and sacrificing his family life. Following a profound realization before his father's passing, George re-architected his life and business to prioritize his family. Today, he is the creator of the Buy Back Time Formula and Founder Dad Tables, dedicated to helping other cash-rich, time-poor fathers reclaim 10-20 hours a week to reconnect with their families without sacrificing their business.Website: https://buybacktimeformula.com/brandingFor full episode details and All Remarkable Special Offers, visit https://DavidPasqualone.com/GeorgeRiveraSupport the showTHE NOT-SO-FINE-PRINT DISCLAIMER: While we are very thankful for all of our guests, please understand that we do not necessarily share or endorse the same beliefs, worldviews, or positions that they may hold. We respectfully agree to disagree in some areas, and thank God for the blessing and privilege of free will.For more Remarkable Episodes, Inspiration, and Motivation, please visit https://davidpasqualone.com/remarkable-people-podcast/ now!

The Nonprofit Show
Nearly 2 Million Nonprofits: How Do Donors Decide?

The Nonprofit Show

Play Episode Listen Later Jul 22, 2026 30:38


Send us Fan MailBehavioral science for nonprofit fundraising reveals why good intentions do not always become donations and how nonprofits can design a donor experience that makes giving easier, more confident, and more rewarding. Eleni Fischer and Julia Toffoli of ideas42 share research-informed strategies for reducing donor friction without manufacturing or manipulating generosity.Donors operate in an increasingly crowded environment filled with emails, text messages, online appeals, giving platforms, and nearly two million registered U.S. nonprofits. Even people who genuinely want to give can become overwhelmed by competing choices, limited attention, unclear information, and a lack of meaningful feedback!In this conversation, Eleni and Julia explain how behavioral science examines the way people actually make decisions, not how organizations assume they should behave. Donors rely on emotions, habits, social norms, context, and mental shortcuts, especially when the number of choices becomes difficult to manage.That creates an important operational challenge for nonprofit leaders: fundraising success depends on more than producing another appeal or asking development staff to make more phone calls. The complete donor journey must be considered, including discovery, website design, donation forms, communications, stewardship, personalization, and reporting.Julia explains, “We don't want to try to manufacture intent or get people to do something that they don't want to do.” Instead, the goal is to help donors follow through on generosity they already value.The guests introduce ideas42's ‘Generosity by Design' framework, organized around four areas: capturing attention and encouraging discovery, curating and personalizing choices, improving framing and choice architecture, and providing reflection and feedback.As Julia reminds nonprofit teams, “Everything is a design choice.” When fundraising, marketing, technology, leadership, and donor services work together, nonprofits can create giving experiences that feel less transactional and more meaningful without adding unreasonable demands to already limited staff capacity.Key Takeaways:Choice overload can delay giving and reduce satisfaction with the final decision.Curated recommendations can help donors navigate an enormous field of charitable options.Donation-page design influences donor confidence, completion, and satisfaction.Feedback about giving history and impact can reinforce future generosity.Behavioral science should inform marketing, technology, stewardship, and fundraising—not remain isolated within one department.Nonprofits should help donors fulfill existing intentions rather than attempt to manufacture them.00:00:00 Unlocking Generosity with Behavioral Science00:02:11 How ideas42 Applies Behavioral Science00:05:09 How Donors Actually Make Decisions00:07:47 Donor Attention in an Overwhelming World00:09:42 Psychology, Culture, and Charitable Giving00:12:18 Redesigning the Donation Experience00:13:19 Turning Fundraiser Intuition into Strategy00:14:33 Aligning Fundraising, Marketing, and Technology00:18:51 The Biggest Behavioral Barriers to Giving00:21:59 Introducing Generosity by Design00:23:36 Curation, Personalization, and Choice Architecture00:24:58 Why Donors Need Reflection and Feedback#NonprofitFundraising #DonorEngagement #TheNonprofitShowFind us Live daily on YouTube!Find us  Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits!  12:30pm ET   11:30am CT  10:30am MT  9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

The Cybersecurity Readiness Podcast Series
Episode 109 - From Alert Fatigue to Agentic Defense: Redesigning the Human Role in the AI-Native SOC

The Cybersecurity Readiness Podcast Series

Play Episode Listen Later Jul 22, 2026 41:23


In Episode 109 of the Cybersecurity Readiness Podcast Series, Dr. Dave Chatterjee is joined by Joshua Weinick, AI Automation Engineer at Blink Ops, to examine a question every security leader is now facing: what happens when the volume, velocity, and variety of cyber threats exceed what any human-staffed security operations center (SOC) can handle, and what role do humans play in a security function that increasingly depends on AI agents executing at machine speed.Drawing on his background in cybersecurity consulting and his time embedded in Fortune 500 SOCs at Ernst & Young, Josh traces the limitations of legacy SOAR automation — rigid, Python-coded pipelines that broke whenever an edge case or a system change occurred — and explains why agentic AI, unlike its predecessors, is built to absorb change rather than collapse under it. The conversation moves through the three forces breaking the traditional SOC model — overwhelming alert volume, attack speed that has compressed response windows from hours to minutes, and the cognitive toll of analyst burnout — and arrives at a reframed model Josh calls “human after the loop,” in which agentic systems take initial action within guardrails while humans review, audit, and reverse where needed.The discussion examines what this shift means for emerging security talent, walks through a real-world 3 a.m. incident scenario that illustrates why a 45-minute human approval delay is now functionally equivalent to no response at all, and lays out five concrete steps organizations can take to begin the transition responsibly. Analyzed through Dr. Chatterjee's Commitment–Preparedness–Discipline (CPD) Framework, the episode reframes the SOC transformation not as a story about replacing security professionals, but about redesigning where human judgment adds the most value once the mundane, repetitive, and time-critical work is handled by governed AI systems.To access and download the entire podcast summary with discussion highlights: https://www.dchatte.com/episode-109-agentic-ai-in-the-security-operations-center-redesigning-the-human-role-in-automated-threat-detection-and-response/Connect with Host Dr. Dave ChatterjeeLinkedIn: https://www.linkedin.com/in/dchatte/ Website: https://dchatte.com/Books PublishedThe DeepFake ConspiracyCybersecurity Readiness: A Holistic and High-Performance ApproachArticles & Cases PublishedChatterjee, D. (2026). The Cryptographic Reckoning: Why Quantum Readiness Begins with Agility, Not Algorithms, The INFORMS Analytics Magazine, June 26, 2026Chatterjee, D. (2026). The New Digital Fragility: How AI-Enhanced Cyber Threats Are Reshaping Operational Resilience, The INFORMS Analytics Magazine, March 4, 2026Chatterjee, D. (2026). Root: Automating the Remediation Gap, Ivey Publishing, Jan 7, 2026.Ramasastry, C. and Chatterjee, D. (2025). Trusona: Recruiting For The Hacker Mindset, Ivey Publishing, Oct 3, 2025.Chatterjee, D. and Leslie, A. (2024). “Ignorance is not bliss: A human-centered whole-of-enterprise approach to cybersecurity preparedness,” Business Horizons, Accepted on Oct 29, 2024.Isik, O., Chatterjee, D., and Lourenco, D.A. (2024). “Getting Cybersecurity Right,” California Management Review — Insights, Accepted for Publication, July 8, 2024. Chatterjee, D. (2023). “Mission critical – How American Cancer Society successfully and securely migrated to the cloud amid the pandemic,” I by IMD, March 13, 2023.Chatterjee, D. (2022). “Preventing security breaches must start at the top,” I by IMD, September 28, 2022, Institute for Management Development, Lausanne, SwitzerlandChatterjee, D. (2022). “Making Cybersecurity Readiness Mainstream,” Executive Blog Post, NETSPI, March 1, 2022Benz, M. and Chatterjee, D. (2020). “Calculated Risk? A Cybersecurity Evaluation Tool for SMEs,” Business Horizons, available online from May 4, 2020Chatterjee, D. (2019). “Should Executives Go To Jail Over Cyber Attacks,” Journal of Organizational Computing and Electronic Commerce, Vol 29, Issue 1, pp. 1-3.Abraham, C., Chatterjee, D., and Sims, R. (2019). “Muddling through cybersecurity: Insights from the U.S. healthcare industry,” Business Horizons, July 2019.

Girlboss Radio
Ask Amanda: Navigating Layoffs, Email Anxiety & Mid-Life Career Pivots

Girlboss Radio

Play Episode Listen Later Jul 21, 2026 34:21


Welcome to our first-ever solo episode with host Amanda Goetz! With an impressive career trajectory that spans roles at big corporations, startups, and as an author, Amanda offers invaluable insights into navigating the professional world in this big-sister-style coffee chat. She pulls from her own career path (Ernst & Young → celebrity wedding planner → startup founder → The Knot → CMO at Reale Actives) to give you real, tactical advice on annual reviews, one-on-ones, burnout, job searching, and more.  Consider this your permission slip to stop white-knuckling your career on your own.  Got a question for a future episode? Send it to @girlboss or @theamandagoetz on Instagram. 00:00 Intro 01:43 Amanda's career journey 03:46 What she'd tell herself during the hardest year of her life 04:40 Her go-to career book recommendation 05:12 How to make the most of one-on-ones with your manager 06:56 Balancing your own opinions with your team's ideas as a leader 10:04 Returning to work after a year-long maternity leave 11:22 How to prepare for your annual review 14:56 Redesigning your career mid-life 17:38 How to know when it's time to leave a job 20:25 Falling back in love with your work 22:51 How to work with someone you don't get along with 24:37 Staying organized (and sane) as a business owner 26:41 Staying motivated during a tough job search 27:36 Managing email and outreach anxiety 28:56 Getting your manager to notice how much you're doing 30:00 Balancing all the hats marketers have to wear 31:31 Outro Key Takeaways Use the "start, stop, continue" framework in every one-on-one—it turns feedback into something structured, not confrontational. Build a weekly "operating rhythm," so your team always knows when to bring you ideas. Send a "managing up Monday" email each week: top wins, focus areas, and shout-outs. Visibility trumps ability. Before an annual review, translate your work into business terms your boss can repeat to their boss. Career changes don't need to be justified in hindsight—just take the next step with the best info you have. Confront conflict directly instead of triangulating through other people. "Focus and finish": pick two priorities a day instead of running an endless to-do list. Networking should start long before you need it—keep a running list of contacts and stay in touchGUEST LINKS Instagram: https://www.instagram.com/theamandagoetz/ Book: https://bookshop.org/a/116169/9781464233258  https://www.amandagoetz.com/  FOLLOW THE PODCAST IG: https://www.instagram.com/girlboss/  TikTok: https://www.tiktok.com/@girlboss  Amanda Goetz: https://www.instagram.com/theamandagoetz/  https://girlboss.com/pages/ambition-2-0-podcast  SIGN UP  Subscribe to the Girlboss Daily newsletter: https://newsletter.girlboss.com/   For all other Girlboss links: https://linkin.bio/girlboss/  ABOUT AMBITION 2.0  Powered by Girlboss, Ambition 2.0 is a podcast where we'll be exploring what it really means to "have it all" in work, family, identity, and self… and if it's actually worth it. Each week, you'll hear from hardworking women who've walked the tightrope of ambition. They'll share their costly mistakes, lessons learned, and practical tips for how to have it all and actually love what you have. Learn more about your ad choices. Visit megaphone.fm/adchoices

FQMom Podcast
#169 Redesigning the Machine: Why Integrity Needs a System

FQMom Podcast

Play Episode Listen Later Jul 21, 2026 15:12


Taking off from last week's discussion about the possible “misdiagnosis of the Sick Man of Asia,” let's further discuss how to cure our Economic Anemia and see what we can apply to our own households.

Spotlight on the Community
Redesigning the Future of Public Education with the Learner-Centered Collaborative

Spotlight on the Community

Play Episode Listen Later Jul 17, 2026 30:11


Devin Vodicka and Katie Martin, Co-Founders and Co-CEOs of the Learner-Centered Collaborative, discuss redesigning the future of public education through learner-centered ecosystems and community-based co-designs. Vodicka and Maritin talk about how innovative school redesign, distributed leadership and real-world learning create stronger talent pipelines and more resilient communities. Listen Where You Live!About Spotlight and Cloudcast Media  "Spotlight On The Community" is the longest running community podcast in the country, continuously hosted by Drew Schlosberg for 20 years.  "Spotlight" is part of Cloudcast Media's line-up of powerful local podcasts, telling the stories, highlighting the people, and celebrating the gravitational power of local.   For more information on Cloudcast and its shows and cities served, please visit www.cloudcastmedia.us. Cloudcast Media | the national leader in local podcasting.   About Mission Fed Credit Union  A community champion for over 60 years, Mission Fed Credit Union with over $6 billion in member assets, is the Sponsor of Spotlight On The Community, helping to curate connectivity, collaboration, and catalytic conversations.  For more information on the many services for San Diego residents, be sure to visit them at https://www.missionfed.com/

One Planet Podcast
How Animals Are Adapting to Cities & Reshaping the Natural World w/ Author & Epidemiologist DAN WERB

One Planet Podcast

Play Episode Listen Later Jul 10, 2026


"So synanthropes are animals that have adapted to human-modified environments, and the Greek translation essentially is together with humans, so synanthrope. And they're a fascinating subset of wild animals that they're all around us, but we don't really notice them. And so in this new book, I was excited about writing something that had to do with the natural world. I was excited about writing something that touched on climate change. These are not just insects and earthworms and things like that. These are very large predators that have nevertheless found a way to survive among us. And that in and of itself I think is just an amazing story and what I explore in this book."If you live in a city, you've probably had that moment in the middle of the night. You hear a scratching in the walls, or you catch the glowing eyes of a raccoon peering out from a dumpster, and for a second, the concrete world feels a lot less 'controlled' than we like to pretend. We've been taught to think of cities as 'biological deserts'—places where nature goes to die. But my guest today, Dan Werb, says that's a myth we tell ourselves to feel safe. Dan is an award-winning epidemiologist and a musician, and in his new book, Our Wild Familiars, he explores the 'synanthropes'—the wild creatures that aren't our pets, but aren't quite strangers either. They are the coyotes, the bats, and even the octopuses that are learning to use our cities as laboratories for their own rapid evolution. He's also the author of The Invisible Siege and City of Omens.(0:02) The unexpected biodiversity of urban areas and wild familiars(2:32) Defining synanthropes and the myth of the biological desert(6:04) Why cities are becoming magnets for wildlife and natural biodiversity(14:32) How our discarded garbage acts as a reliable nutrition source(18:01) The raccoon city and highly adaptable urban mesopredators(21:49) Redesigning cities as crucial sites for wildlife conservation and containerisation(26:31) The impact of highways on mountain lion migration in Los Angeles(31:03) The ancestral spiritual bond between early humans, ravens, and foxes(38:24) Facial recognition, grudges, and the intense intelligence of urban crows(42:40) Discovering giant Pacific octopuses living in discarded garbage near Seattle(49:04) How translucent boardwalks helped save baby salmon afraid of the dark(52:42) Building green corridors and ecological stepping stones in the concrete(1:01:07) Cultural shifts in pods of orcas sinking boats off the Iberian coast(1:05:23) Social epidemiology, vulnerable populations, and insights from City of Omens(1:08:29) The epidemiological triangle and the environmental causes of novel viruses(1:16:08) The rhythm shift required to observe wild animals in urban spaces(1:25:26) Why we need more cosmological humility when studying animal biology(1:31:06) The illusion of AI connection and why engaging with nature expands the mind(1:34:46) Memories, Laughter, and Animal ConnectionEpisode Websitewww.creativeprocess.info/podInstagram:@creativeprocesspodcast

Education · The Creative Process
How Animals Are Adapting to Cities & Reshaping the Natural World w/ Author & Epidemiologist DAN WERB

Education · The Creative Process

Play Episode Listen Later Jul 9, 2026


"So synanthropes are animals that have adapted to human-modified environments, and the Greek translation essentially is together with humans, so synanthrope. And they're a fascinating subset of wild animals that they're all around us, but we don't really notice them. And so in this new book, I was excited about writing something that had to do with the natural world. I was excited about writing something that touched on climate change. These are not just insects and earthworms and things like that. These are very large predators that have nevertheless found a way to survive among us. And that in and of itself I think is just an amazing story and what I explore in this book."If you live in a city, you've probably had that moment in the middle of the night. You hear a scratching in the walls, or you catch the glowing eyes of a raccoon peering out from a dumpster, and for a second, the concrete world feels a lot less 'controlled' than we like to pretend. We've been taught to think of cities as 'biological deserts'—places where nature goes to die. But my guest today, Dan Werb, says that's a myth we tell ourselves to feel safe. Dan is an award-winning epidemiologist and a musician, and in his new book, Our Wild Familiars, he explores the 'synanthropes'—the wild creatures that aren't our pets, but aren't quite strangers either. They are the coyotes, the bats, and even the octopuses that are learning to use our cities as laboratories for their own rapid evolution. He's also the author of The Invisible Siege and City of Omens.(0:02) The unexpected biodiversity of urban areas and wild familiars(2:32) Defining synanthropes and the myth of the biological desert(6:04) Why cities are becoming magnets for wildlife and natural biodiversity(14:32) How our discarded garbage acts as a reliable nutrition source(18:01) The raccoon city and highly adaptable urban mesopredators(21:49) Redesigning cities as crucial sites for wildlife conservation and containerisation(26:31) The impact of highways on mountain lion migration in Los Angeles(31:03) The ancestral spiritual bond between early humans, ravens, and foxes(38:24) Facial recognition, grudges, and the intense intelligence of urban crows(42:40) Discovering giant Pacific octopuses living in discarded garbage near Seattle(49:04) How translucent boardwalks helped save baby salmon afraid of the dark(52:42) Building green corridors and ecological stepping stones in the concrete(1:01:07) Cultural shifts in pods of orcas sinking boats off the Iberian coast(1:05:23) Social epidemiology, vulnerable populations, and insights from City of Omens(1:08:29) The epidemiological triangle and the environmental causes of novel viruses(1:16:08) The rhythm shift required to observe wild animals in urban spaces(1:25:26) Why we need more cosmological humility when studying animal biology(1:31:06) The illusion of AI connection and why engaging with nature expands the mind(1:34:46) Memories, Laughter, and Animal ConnectionEpisode Websitewww.creativeprocess.info/podInstagram:@creativeprocesspodcast

Comfort Food with Kelly Rizzo
Alison Victoria: Redesigning and Rebuilding Your Life After It All Falls Apart

Comfort Food with Kelly Rizzo

Play Episode Listen Later Jul 8, 2026 54:26


Content warning: This episode contains a candid discussion of suicidal thoughts. Please listen with care.Kelly and Alison Victoria have been friends for years, both Chicago girls with more in common than they ever got to explore until now. This is the conversation they've been wanting to have, and Alison chose Comfort Food as the only place she'd tell this story for the first time.For the first time ever, Alison opens up about a four-year legal nightmare that nearly destroyed everything she had built. It started with a business partnership that seemed promising and spiraled into eight lawsuits, forensic audits, unpaid contractors, permits that were never pulled, and headlines calling her a fraud. She lost her house. She lost her car. Her bank account was drained. And at her lowest point, she called a friend and said she didn't want to live anymore.This conversation goes there. All of it. How Alison kept showing up anyway, how HGTV had her back when she was terrified they would fire her, and how she rebuilt from zero into the thriving, Emmy-nominated career and life she has today. She also talks about what she learned: that the truth always prevails, that patience is a real virtue, and that grief comes in more forms than most people realize, including the grief of losing yourself.This one is a must-listen for anyone who has ever felt buried alive by someone else's mess.If you or someone you know is struggling, please reach out to the 988 Suicide and Crisis Lifeline by calling or texting 988.Follow Kelly on Instagram @KellyRizzo and keep the conversation going there.You can follow Alison Victoria at @thealisonvictoriaThis episode is sponsored by Marconi Foods. For 15% off use code KELLY at Marconi-foods.com Hosted on Acast. See acast.com/privacy for more information.

Bright Spots in Healthcare Podcast
Express Scripts SVP Harold Carter on GLP-1s & the Future of Pharmacy Benefits (Repost)

Bright Spots in Healthcare Podcast

Play Episode Listen Later Jul 7, 2026 41:40


GLP-1 therapies are transforming pharmacy benefits, and Express Scripts is leading the way. Harold Carter, PharmD, SVP of Trade Relations, joins host Eric Glazer to discuss how one of the nation's largest PBMs is navigating this disruptive moment in healthcare. Harold shares how Express Scripts is: Capping costs of GLP-1 therapies to expand patient access while keeping plan spending predictable. Redesigning funding models to strike a balance between affordability, predictability, and outcomes. Leveraging digital tools and AI to reduce friction in the member experience and support long-term adherence. Rethinking formularies not just as cost-control tools but as part of a broader population health and behavioral change ecosystem. You'll also hear his forward-looking perspective on how PBMs will evolve over the next three to five years, and the key questions health plans and employers should be asking today to prepare for the future of pharmacy benefits. About Dr. Harold Carter:   Harold Carter, PharmD, is responsible for leading all interactions and contracting with pharmaceutical manufacturers and oversees strategy and management of Express Scripts' drug formularies, data & insights, client underwriting, and product strategy and development. In his nearly 14 years with the organization, Harold has held numerous leadership roles oriented around critical efforts to lower the cost of prescription drugs and ensuring medication access for Express Scripts clients and members. Harold's previous responsibilities include oversight of the organization's medical pharma contracting and drug procurement teams, as well as leading the strategy, development and execution of Express Scripts' wholesale market, value-based solutions and generic strategy, and development of Express Scripts' advanced utilization management solutions.  In addition to his work at Express Scripts, Harold serves on numerous boards including LifeWise Stl Board of Directors, St. Louis University High School Board of Trustees and IVI Board of Directors. Harold earned his doctorate in pharmacy from St. Louis College of Pharmacy.   Partner with Bright Spots Ventures: If you are interested in speaking with the Bright Spots Ventures team to brainstorm how we can help you grow your business via content and relationships, email hkrish@brightspotsventures.com  About Bright Spots Ventures: Bright Spots Ventures is a healthcare strategy and engagement company that creates content, communities, and connections to accelerate innovation. We help healthcare leaders discover what's working, and how to scale it. By bringing together health plan, hospital, and solution leaders, we facilitate the exchange of ideas that lead to measurable impact. Through our podcast, executive councils, private events, and go-to-market strategy work, we surface and amplify the "bright spots" in healthcare, proven innovations others can learn from and replicate. At our core, we exist to create trusted relationships that make real progress possible. Visit our website at www.brightspotsinhealthcare.com.  

AP Audio Stories
US airlines are redesigning travel around their highest-paying passengers

AP Audio Stories

Play Episode Listen Later Jul 7, 2026 0:35


AP correspondent Haya Panjwani reports airlines are prioritizing higher paying customers.

NeuroNoodle Neurofeedback and Neuropsychology
You Can't Teach 30 Brains One Lesson | NeuroNoodle Neurofeedback Therapy Podcast

NeuroNoodle Neurofeedback and Neuropsychology

Play Episode Listen Later Jul 2, 2026 38:59


Jay Gunkelman has read more than half a million brain scans — and this week he and host Pete Jansons skip the EEG entirely to answer a bigger question: how would you actually redesign school? Jay takes the magic wand to class sizes, teacher pay, the trades, and why you can't give one lesson to thirty different brains. Along the way he tells the story of how he beat the system himself — registering through the University of North Dakota's computer center, signing his own advisor card, running a lab without a degree, and getting one mailed to him anyway. Then the neuroscience: how a whack-a-mole game, a go/no-go task, and a 35-minute dry-sensor EEG can spot the ADHD, sensory-processing, and OCD signatures a behavioral test walks right past. Plus Joshua Moore's intro to QEEG phenotypes.

Lay of The Land
#255 Duane Mancini — Project MedTech

Lay of The Land

Play Episode Listen Later Jul 2, 2026 60:38


Duane Mancini, Founder and CEO of Project Medtech, a Cleveland-based platform helping medical technology companies move from promising invention to real patient impact.What began as a podcast has evolved into a broader ecosystem of consulting, events, education, investor connectivity, and community-building for Medtech founders navigating the difficult path from idea to market.In our conversation, Duane and I explore his path from science and research into entrepreneurship, how Project Medtech grew from a curiosity-driven podcast into a larger platform, and what founders often underestimate about building in Medtech. We talk about regulatory strategy, reimbursement, clinical validation, fundraising, the importance of team over product, and why Ohio may have a unique opportunity to become a more important node in healthcare innovation.Duane is thoughtful, mission-driven, and deeply committed to helping more life-changing technologies reach patients. Please enjoy my conversation with Duane Mancini.00:00 Building Trust Through Storytelling07:53 The Evolution of Project MedTech12:30 The Entrepreneurial Journey Begins20:37 The Founding Team Dynamics23:43 Lessons from 250+ Conversations28:58 De-risking in Life Sciences33:38 Navigating Capital in Life Sciences38:35 Redesigning the Market Entry Process41:24 Understanding Economic Impact in Healthcare44:18 Measuring Impact and Success48:11 Optimism in Life Sciences and Med Tech50:46 Opportunities for Ohio's Life Sciences54:44 Building Supportive Ecosystems59:23 Outro-----LINKS:https://www.linkedin.com/in/duanemancinihttps://www.projectmedtech.com/-----SPONSOR:Cerity PartnersCerity Partners, a full-service investment and wealth management firm serving high-net-worth individuals, entrepreneurs, and business owners, is proud to sponsor Lay of The Land. The firm has local roots in Cleveland and across Ohio, and like this podcast, Cerity Partners advisors specialize in serving the interests of local entrepreneurs and business leaders. The firm's national presence means it can offer the resources and specialized knowledge of the largest institutions with the independence and service of a neighbor. The Cerity Partners Cleveland team understands the complexity that comes with wealth, and they adhere to fiduciary standards. Discover the financial lay of your land.Learn more at https://ceritypartners.com/NPR or call 216-464-6266.Roundstone InsuranceRoundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company's passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs. Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.Learn more at https://roundstoneinsurance.com/-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here: https://layoftheland.ck.page/5f0c1e28faConnect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

Howard and Jeremy
Redesigning Hockey Nets and Shots of Audio

Howard and Jeremy

Play Episode Listen Later Jul 1, 2026 27:21


They propose ways to improve the visual impact of hockey goals, ranging from looser netting to stadium pyrotechnics. The segment features a collection of sports audio highlights, including Zlatan Ibrahimović's best quotes and the new Bills stadium horn. Discussions conclude with an analysis of the Buffalo Sabres' offseason needs and potential trades for a top-tier goaltender. 01:53 - Redesigning Hockey Goal Nets 05:56 - Distinguishing Stadium Cheers 12:11 - Shots Of Audio Highlights 23:44 - Sabres Offseason Trade Outlook

The Modern People Leader
312 - How an Army General Mobilized a 30,000-Person Company to Build Talent from Within: Patricia Frost, Chief People & Places Officer, Seagate

The Modern People Leader

Play Episode Listen Later Jun 30, 2026 65:09


Patricia Frost, Chief People and Places Officer at Seagate, joined us on The Modern People Leader. We talked about her military-to-CPO journey, how Seagate built Talent Link to unlock internal mobility, and what it looks like to democratize AI across a global workforce.----  Sponsor Links:

The Revitalizing Doctor
Medicine Got Harder: Here's How to Own Your Career and Stay Above the Line | Dr. Rob Orman (Part 2)

The Revitalizing Doctor

Play Episode Listen Later Jun 30, 2026 30:01


In Part 2 of a two-part episode, Dr. Rob Orman joins Dr. Andrea Austin to discuss the profound changes in emergency medicine, the importance of intentional joy, and powerful coaching frameworks that help physicians navigate reactivity and complexity. Rob shares a powerful passage from his book Supernormal about the Drama Triangle, discusses career ownership versus renting, and offers insights on redesigning medical education with mindfulness and awareness at the center. This episode is filled with immediately applicable tools for clinicians, leaders, and anyone seeking to create space in high-stakes moments. They discussed: How emergency medicine has changed profoundly since COVID Finding and creating joy in medicine through intentional practices Owning vs. renting your career The Drama Triangle and staying “above the line” Cognitive empathy and declining invitations to drama Powerful reset phrases: “Good.” and “I wish it wasn't this way, but it is this way.” Redesigning medical education with meditation and listening skills Coaching tools that translate from one-on-one sessions to clinical practice

BE THAT LAWYER
Wendy Meadows: Forever Is Composed of Nows – Beating Burnout and Redesigning Your Legal Career

BE THAT LAWYER

Play Episode Listen Later Jun 29, 2026 33:10


What if your legal career didn't have to feel like a grind, you just survive? In this episode, you'll learn how to pause time, beat burnout, and intentionally design a solo practice and life that actually fit you.   In this episode, Steve Fretzin and Wendy Meadows discuss: “Forever is composed of nows,” and pausing time Journaling, gratitude, and intentionally replaying “yesterday” Leaving litigation for mediation and coaching lawyers Burnout vs. a career that no longer fits Young lawyers, work-life integration, and treating yourself as the CEO   Key Takeaways: Being fully present in the “now” moments of your day is how you ultimately shape the career and life you'll look back on. Simple reflection practices like journaling about “what was great about yesterday” can anchor gratitude and reduce the feeling of life rushing by. Leaving litigation or a firm isn't always about hating the work; sometimes it's about aligning with a role and business model that feels ethical, sustainable, and enjoyable. Burnout will recur over a career, but recognizing your personal warning signs and having tools—like movement, boundaries, and intentional scheduling—can shorten its duration and impact. Treating yourself as the CEO of your practice (and life) means owning the decisions, direction, and standards, rather than passively letting circumstances or other people steer you.   "The biggest mistake in my business is when I forget that I'm the CEO." —  Wendy Meadows   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Join the Be That Lawyer Community and connect with ambitious lawyers who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers.   Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! LEX Reception: https://www.lexreception.com/partners/bethatlawyer Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Wendy Meadows: Wendy S. Meadows is a Maryland-based family law attorney, certified life coach, and mediator who runs the Law Office of Wendy S. Meadows, LLC in Phoenix, Maryland. After graduating cum laude from Franklin & Marshall College in 2002 and the American University Washington College of Law in 2005, she spent years as a traditional family law litigator before intentionally shifting her focus entirely to out-of-court alternative dispute resolutions. Today, her legal practice specializes exclusively in mediation, collaborative law, prenuptial agreements, and parent coordination to help families resolve high-conflict custody and divorce issues with minimal friction. Alongside her law practice, she runs a professional coaching and consulting business called Lawfully Lean—informed by her own experience with professional burnout—where she acts as a strategic coach, author, and speaker helping high-achieving women, lawyers, and firm owners optimize their habits and build sustainable careers.   Connect with Wendy Meadows:   Website: https://www.wendymeadowslaw.com/   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Future Cities · Sustainability, Energy, Innovation, Climate Change, Transport, Housing, Work, Circular Economy, Education &
How Animals Are Adapting to Cities & Reshaping the Natural World w/ Author & Epidemiologist DAN WERB

Future Cities · Sustainability, Energy, Innovation, Climate Change, Transport, Housing, Work, Circular Economy, Education &

Play Episode Listen Later Jun 26, 2026


"So synanthropes are animals that have adapted to human-modified environments, and the Greek translation essentially is together with humans, so synanthrope. And they're a fascinating subset of wild animals that they're all around us, but we don't really notice them. And so in this new book, I was excited about writing something that had to do with the natural world. I was excited about writing something that touched on climate change. These are not just insects and earthworms and things like that. These are very large predators that have nevertheless found a way to survive among us. And that in and of itself I think is just an amazing story and what I explore in this book."If you live in a city, you've probably had that moment in the middle of the night. You hear a scratching in the walls, or you catch the glowing eyes of a raccoon peering out from a dumpster, and for a second, the concrete world feels a lot less 'controlled' than we like to pretend. We've been taught to think of cities as 'biological deserts'—places where nature goes to die. But my guest today, Dan Werb, says that's a myth we tell ourselves to feel safe. Dan is an award-winning epidemiologist and a musician, and in his new book, Our Wild Familiars, he explores the 'synanthropes'—the wild creatures that aren't our pets, but aren't quite strangers either. They are the coyotes, the bats, and even the octopuses that are learning to use our cities as laboratories for their own rapid evolution. He's also the author of The Invisible Siege and City of Omens.(0:02) The unexpected biodiversity of urban areas and wild familiars(2:32) Defining synanthropes and the myth of the biological desert(6:04) Why cities are becoming magnets for wildlife and natural biodiversity(14:32) How our discarded garbage acts as a reliable nutrition source(18:01) The raccoon city and highly adaptable urban mesopredators(21:49) Redesigning cities as crucial sites for wildlife conservation and containerisation(26:31) The impact of highways on mountain lion migration in Los Angeles(31:03) The ancestral spiritual bond between early humans, ravens, and foxes(38:24) Facial recognition, grudges, and the intense intelligence of urban crows(42:40) Discovering giant Pacific octopuses living in discarded garbage near Seattle(49:04) How translucent boardwalks helped save baby salmon afraid of the dark(52:42) Building green corridors and ecological stepping stones in the concrete(1:01:07) Cultural shifts in pods of orcas sinking boats off the Iberian coast(1:05:23) Social epidemiology, vulnerable populations, and insights from City of Omens(1:08:29) The epidemiological triangle and the environmental causes of novel viruses(1:16:08) The rhythm shift required to observe wild animals in urban spaces(1:25:26) Why we need more cosmological humility when studying animal biology(1:31:06) The illusion of AI connection and why engaging with nature expands the mind(1:34:46) Memories, Laughter, and Animal ConnectionEpisode Websitewww.creativeprocess.info/podInstagram:@creativeprocesspodcast

The Darin Olien Show
Mastering Your Mind: Redesigning Your Nervous System for Success

The Darin Olien Show

Play Episode Listen Later Jun 25, 2026 34:14


What if the biggest obstacle to your health, happiness, and success isn't your diet, your habits, or even your circumstances—but your nervous system? In this powerful compilation episode, Darin brings together some of the most transformative insights from several of his most impactful solo episodes on neuroscience, nervous system regulation, meditation, behavior change, human connection, trauma healing, and purposeful living. Drawing from cutting-edge research in neuroplasticity, somatic experiencing, meditation science, behavioral psychology, polyvagal theory, and positive psychology, Darin explores how your environment, biology, and daily practices shape your thoughts, emotions, and ultimately your life. From rewiring childhood patterns and understanding why willpower fails, to regulating your nervous system, embracing vulnerability, cultivating meaningful relationships, and reconnecting with your deepest purpose, this episode offers a practical roadmap for creating lasting internal transformation. True health doesn't begin in the kitchen—it begins in the mind. What You'll Learn Why neuroplasticity proves you're never "stuck" How unresolved trauma becomes trapped in the nervous system The science behind Somatic Experiencing Why your environment shapes behavior more than willpower How to redesign your surroundings for success The measurable neuroscience behind meditation What happens when the brain's Default Mode Network quiets down Why genuine human connection changes your biology How vulnerability rewires your nervous system The relationship between purpose and long-term fulfillment Practical exercises for regulating stress and creating resilience Why true transformation starts from the inside out Chapters 00:00:00 – Welcome to SuperLife 00:00:32 – Sponsor: Fatty15 00:04:13 – Why your nervous system determines your quality of life 00:04:52 – Introducing this mental mastery compilation 00:05:24 – The five pillars of emotional and mental resilience 00:05:51 – Neuroplasticity proves your brain can change 00:06:33 – Childhood programming isn't your destiny 00:06:54 – Somatic Experiencing and healing stored trauma 00:07:51 – Why trauma stays trapped inside the nervous system 00:08:20 – What humans can learn from wild animals 00:09:16 – Practical steps for releasing stored stress 00:09:52 – Healing begins with nervous system awareness 00:10:08 – Why willpower is not enough 00:10:22 – Redesigning your environment for success 00:11:17 – Why behavior change usually fails 00:11:59 – Environmental cues shape automatic habits 00:12:41 – The science behind Nudge Theory 00:13:26 – Why your surroundings matter more than motivation 00:14:02 – Phones, notifications, and distraction loops 00:14:40 – Sponsor: Shakeology 00:16:27 – Mastering your internal environment 00:16:54 – The neuroscience of meditation 00:17:09 – Harvard's advanced meditation research 00:18:21 – What meditation changes inside the brain 00:19:24 – Understanding the Default Mode Network 00:20:34 – Neuroplasticity, immune function, and meditation 00:21:15 – Why meditation changes your entire body 00:22:28 – Meditation as one of the most powerful health interventions 00:22:47 – The loneliness epidemic 00:23:02 – Small acts of kindness that change your biology 00:23:38 – Dopamine, oxytocin, and meaningful connection 00:24:15 – Polyvagal theory and nervous system safety 00:24:52 – Vulnerability as a biological superpower 00:25:43 – Everyday moments that create connection 00:26:38 – Rewiring your nervous system through kindness 00:27:32 – Why vulnerability creates resilience 00:27:40 – The final piece: discovering fulfillment 00:28:07 – Finding your authentic self 00:28:58 – Why purpose improves well-being 00:29:37 – Reconnecting with the miracle of being alive 00:30:33 – Defining your core values 00:31:34 – Living in alignment with your purpose 00:32:11 – Building meaningful work and relationships 00:33:18 – True health is an inside job 00:33:43 – Final reflections and mental reset 00:34:07 – Closing thoughts     Thank You to Our Sponsors Fatty15: Get an additional 15% off their 90-day subscription Starter Kit by going to fatty15.com/DARIN and using code DARIN at checkout. Shakeology: Shakeology-All in One Nutrition: Get 15% off with code SUPERLIFE at Shakeology.com.     Join the SuperLife Community Get Darin's deeper wellness breakdowns — beyond social media restrictions: Weekly voice notes Ingredient deep dives Wellness challenges Energy + consciousness tools Community accountability Extended episodes Join for $7.49/month → https://patreon.com/darinolien     Find More from Darin Olien: Instagram: @darinolien Podcast: SuperLife Podcast Website: superlife.com Book: Fatal Conveniences New Show: Roadmap to Happiness     Key Takeaway "Your nervous system shapes every part of your life—from your habits and relationships to your health, resilience, and sense of purpose. The good news is that it isn't fixed. Through neuroplasticity, intentional environments, meditation, vulnerability, meaningful connection, and conscious daily practices, you can literally redesign the way your brain and body respond to the world. Real transformation doesn't begin by forcing yourself to change—it begins by creating the conditions where change becomes natural."

TreasuryCast
Redesigning Consumer Credit

TreasuryCast

Play Episode Listen Later Jun 22, 2026 12:26


An innovative collaboration between the Ikano Bank Branch in Poland and BNP Paribas Bank Polska has brought Polish instalment loans into the modern age. By linking consumer credit utilisation to BLIK cheques, customers can apply online, receive a decision instantly, and pay in-store with nothing more than a nine-digit code – giving retailers a faster, cheaper, and more scalable way to offer financing at the checkout.

The Learner-Centered Collaborative Podcast
Episode 53: Redesigning High School Through Trust, Voice, and Opportunity (with Fred Hilgers)

The Learner-Centered Collaborative Podcast

Play Episode Listen Later Jun 18, 2026 52:04


In this episode, Dr. Katie Martin talks with Fred Hilgers, principal of Madison High School in San Diego, about what it means to lead with deep listening, trust, and a commitment to continuous learning. Drawing from more than three decades in education, Fred shares the experiences that shaped his approach to leadership and his belief that meaningful change starts by listening to students, educators, and families. Together, Katie and Fred explore how schools can create cultures of collaboration, elevate student voice, and redesign learning experiences to better prepare young people for an increasingly complex world. Their conversation highlights the power of relationships, educator agency, and the courage to rethink long-standing systems in service of every learner.

One Planet Podcast
From Extraction to Regeneration: Redesigning Our Relationship with Nature

One Planet Podcast

Play Episode Listen Later Jun 16, 2026 35:47


Today, we examine how we will adapt to a changing climate and learn to listen to the Earth.(0:00) Abrahm Lustgarten(Reporter, ProPublica) (3:00) Jon Gertner (Author, The Ice at the End of the World) (5:32) Bill Hare (CEO, Climate Analytics) (6:35) Rob Nixon (Prof. Environmental Humanities, Princeton) (8:12) Louis de Jaeger (Co-founder, Food Forest Institute) (10:06) Kathleen Rogers (Pres., EarthDay.org) (11:31) Rebecca Tickell (Filmmaker, Groundswell) (13:42) Ben Goldfarb (Author, Crossings) (14:56) Jane Madgwick (CEO, Plantlife International) (19:23) Jason deCaires Taylor (Sculptor, Underwater Museums) (21:02) William McDonough (Architect, Cradle to Cradle) (23:19) Euan Nisbet(Scientist, Royal Holloway) (26:06) Roland Geyer (Author, The Business of Less) (28:15) Ron Gonen (CEO, Closed Loop Partners) (29:34) Paul Shrivastava (Co-President, Club of Rome) (30:14) Carlo Ratti (Architect, Dir., MIT Senseable City Lab) (31:24) Osprey Orielle Lake (Founder, WECAN) (32:38) Liza Featherstone (Journalist) (33:41) Yolanda Kakabadse (Fmr. President, WWF)For more, listen to their full interviewsEpisode Site: https://www.creativeprocess.info/interviews-featured/anth-regen

Books & Writers · The Creative Process
How Animals Are Adapting to Cities & Reshaping the Natural World w/ Author & Epidemiologist DAN WERB

Books & Writers · The Creative Process

Play Episode Listen Later Jun 15, 2026


"So synanthropes are animals that have adapted to human-modified environments, and the Greek translation essentially is together with humans, so synanthrope. And they're a fascinating subset of wild animals that they're all around us, but we don't really notice them. And so in this new book, I was excited about writing something that had to do with the natural world. I was excited about writing something that touched on climate change. These are not just insects and earthworms and things like that. These are very large predators that have nevertheless found a way to survive among us. And that in and of itself I think is just an amazing story and what I explore in this book."If you live in a city, you've probably had that moment in the middle of the night. You hear a scratching in the walls, or you catch the glowing eyes of a raccoon peering out from a dumpster, and for a second, the concrete world feels a lot less 'controlled' than we like to pretend. We've been taught to think of cities as 'biological deserts'—places where nature goes to die. But my guest today, Dan Werb, says that's a myth we tell ourselves to feel safe. Dan is an award-winning epidemiologist and a musician, and in his new book, Our Wild Familiars, he explores the 'synanthropes'—the wild creatures that aren't our pets, but aren't quite strangers either. They are the coyotes, the bats, and even the octopuses that are learning to use our cities as laboratories for their own rapid evolution. He's also the author of The Invisible Siege and City of Omens.(0:02) The unexpected biodiversity of urban areas and wild familiars(2:32) Defining synanthropes and the myth of the biological desert(6:04) Why cities are becoming magnets for wildlife and natural biodiversity(14:32) How our discarded garbage acts as a reliable nutrition source(18:01) The raccoon city and highly adaptable urban mesopredators(21:49) Redesigning cities as crucial sites for wildlife conservation and containerisation(26:31) The impact of highways on mountain lion migration in Los Angeles(31:03) The ancestral spiritual bond between early humans, ravens, and foxes(38:24) Facial recognition, grudges, and the intense intelligence of urban crows(42:40) Discovering giant Pacific octopuses living in discarded garbage near Seattle(49:04) How translucent boardwalks helped save baby salmon afraid of the dark(52:42) Building green corridors and ecological stepping stones in the concrete(1:01:07) Cultural shifts in pods of orcas sinking boats off the Iberian coast(1:05:23) Social epidemiology, vulnerable populations, and insights from City of Omens(1:08:29) The epidemiological triangle and the environmental causes of novel viruses(1:16:08) The rhythm shift required to observe wild animals in urban spaces(1:25:26) Why we need more cosmological humility when studying animal biology(1:31:06) The illusion of AI connection and why engaging with nature expands the mind(1:34:46) Memories, Laughter, and Animal ConnectionEpisode Websitewww.creativeprocess.info/podInstagram:@creativeprocesspodcast

Becker’s Healthcare Podcast
Leading Through Uncertainty, Redesigning Healthcare, and Making Meaning for Teams with James Hereford

Becker’s Healthcare Podcast

Play Episode Listen Later Jun 12, 2026 17:52 Transcription Available


This episode recorded live at the Becker's 16th Annual Meeting features James Hereford, President and Chief Executive Officer, Fairview Health Services, Fairview Health Services. He discusses navigating complex leadership challenges, the need for healthcare organizations to help shape the future of care delivery, and how leaders can create clarity, accountability, and purpose while embracing transformative technologies like AI and precision medicine.In collaboration with Insight Global.

The Business of Thinking Big
Quick Tip: Micro Breaks

The Business of Thinking Big

Play Episode Listen Later Jun 11, 2026 11:59


You're not lazy. You're likely overdue for a break.In this quick tip episode, Lianne Kim shares a powerful reminder that productivity doesn't come from constantly pushing harder — it comes from creating space to reset, recharge, and reconnect with yourself throughout the day.Recorded while walking through nature on one of her own micro-breaks, Lianne explores how stepping away from your desk can actually increase creativity, focus, and fulfillment in your business. She challenges the traditional “work harder” mindset many entrepreneurs inherited from corporate culture and invites you to rethink what your workweek could look like.Whether it's a 10-minute walk, a longer lunch, a quiet moment with a podcast, or a full self-care day, this episode will inspire you to stop waiting for permission and start designing a business — and a life — that feels good to live.In‌ ‌this‌ ‌episode,‌ ‌you'll discover:‌Why taking breaks throughout the workday can actually make you more productive and energizedHow micro-breaks support creativity, clarity, and a greater sense of flowThe hidden ways corporate conditioning impacts how entrepreneurs structure their timeWhy flexibility is one of the greatest gifts of entrepreneurship — and how to start using it intentionallySimple ways to begin incorporating more restorative breaks into your weekA practical exercise to help you identify the types of breaks that truly refuel youWhy your next step isn't overhauling your schedule — it's simply booking your next breakTimestamps:‌ ‌00:00 – Why Lianne is recording this episode while taking a walk outside01:00 – The research behind breaks, productivity, and fulfillment02:00 – How stepping away from your desk creates more creativity and joy03:00 – What micro-breaks can actually look like during your workday04:00 – Breaking free from the corporate mindset around work hours05:00 – Redesigning your schedule to support more spaciousness and flow06:00 – Giving yourself permission to take breaks that truly refuel you07:00 – Why joyful breaks look different for everyone08:00 – Choosing restorative activities that genuinely feel good to you09:00 – Your challenge: schedule your next micro-break todayLinks mentioned:Built to Sell by John Warrillow: Built so sell bookCome explore one of my least expensive coaching programs ever. Book your discovery call at liannekim.com—‌Connect with me:  Facebook: https://www.facebook.com/liannekimcoach  Instagram: @liannekimcoachJoin the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandcoPodcasting support:https://theultimatecreative.com 

Education · The Creative Process
From Extraction to Regeneration: Redesigning Our Relationship with Nature

Education · The Creative Process

Play Episode Listen Later Jun 1, 2026 35:47


Today, we examine how we will adapt to a changing climate and learn to listen to the Earth.(0:00) Abrahm Lustgarten(Reporter, ProPublica) (3:00) Jon Gertner (Author, The Ice at the End of the World) (5:32) Bill Hare (CEO, Climate Analytics) (6:35) Rob Nixon (Prof. Environmental Humanities, Princeton) (8:12) Louis de Jaeger (Co-founder, Food Forest Institute) (10:06) Kathleen Rogers (Pres., EarthDay.org) (11:31) Rebecca Tickell (Filmmaker, Groundswell) (13:42) Ben Goldfarb (Author, Crossings) (14:56) Jane Madgwick (CEO, Plantlife International) (19:23) Jason deCaires Taylor (Sculptor, Underwater Museums) (21:02) William McDonough (Architect, Cradle to Cradle) (23:19) Euan Nisbet(Scientist, Royal Holloway) (26:06) Roland Geyer (Author, The Business of Less) (28:15) Ron Gonen (CEO, Closed Loop Partners) (29:34) Paul Shrivastava (Co-President, Club of Rome) (30:14) Carlo Ratti (Architect, Dir., MIT Senseable City Lab) (31:24) Osprey Orielle Lake (Founder, WECAN) (32:38) Liza Featherstone (Journalist) (33:41) Yolanda Kakabadse (Fmr. President, WWF)For more, listen to their full interviewsEpisode Site: https://www.creativeprocess.info/interviews-featured/anth-regen

Becker’s Healthcare Podcast
Redesigning Behavioral Health Access for Better Patient Outcomes with Melissa Brule

Becker’s Healthcare Podcast

Play Episode Listen Later May 30, 2026 11:40


In this episode, Melissa Brule, Director of Behavioral Health and Specialty Services at Elliot Health System, shares how her team transformed outpatient behavioral health access through a “no wrong door” intake model, rapid clinical assessments, and patient navigation support. She discusses the importance of matching patients to the right level of care, reducing barriers to treatment, and building a more coordinated, patient-centered behavioral health experience.

Fred + Angi On Demand
Redesigning Men's Bathrooms!

Fred + Angi On Demand

Play Episode Listen Later May 29, 2026 11:31 Transcription Available


Fred tells Jason about a new design idea for mens bathrooms!See omnystudio.com/listener for privacy information.

The POZCAST: Career & Life Journeys with Adam Posner
AI Offense and AI Defense: How Greenhouse Is Redesigning Its Entire Interview Process: VP of People Transformation, Ariana Moon (LIVE @ Transform 2026)

The POZCAST: Career & Life Journeys with Adam Posner

Play Episode Listen Later May 20, 2026 16:13


These episodes of #thePOZcast, live from Transform 2026 in Las Vegas, are proudly brought to you by our friends at PIN. AI recruiting tools that automate candidate sourcing, screening, and scheduling across 850M+ profiles. Built for recruiters, agencies, and hiring teams. Learn more and check out a demo:  https://www.pin.com/book-a-demo?via=adam-posner Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcast For all episodes, please check out www.thePOZcast.com   TAKEAWAYS:  1. Full Disconnection on Leave Is a Culture Signal, Not a Personal Choice Ariana's ability to fully disconnect during five months of maternity leave wasn't just personal discipline — it was enabled by a company culture that explicitly supports and expects it. Greenhouse has a caregiver community, respects the whole person, and understands that genuine recovery and presence during leave leads to a better return. Companies that say they support leave but create implicit pressure to stay connected are signaling something important about how they see their employees. 2. Institutional Knowledge Is the Best Return-to-Work Advantage What made Ariana's return from leave smooth wasn't a structured onboarding plan — it was nearly 11 years of context. She knew the Q4 rhythms, the relationships, the unwritten rules. For companies managing returning employees, this is a reminder that the investment in long tenure pays dividends at the most vulnerable moments. 3. The Candidate Experience Has to Be Half the Product Greenhouse's mission — make hiring work for everyone — isn't just a brand statement. It's a product design imperative that extends to the job seeker experience, not just the recruiter experience. In a market that is genuinely brutal for candidates right now, companies and platforms that design for both sides of the hiring equation will win trust from both. 4. Dream Job Signals Cut Through AI-Generated Noise Greenhouse's My Greenhouse platform — which lets candidates designate companies as dream job targets and signal genuine intent once a month — is a direct response to the noise problem created by AI mass-application tools. In a world where volume no longer equals signal, deliberate intent becomes the most valuable data point in the funnel. 5. The Market Is Shifting Toward Behavioral Hiring Over Background Matching Greenhouse is redesigning its own interview architecture around specific defined behaviors — 'make good decisions fast,' 'invent the future,' 'be entrepreneurial' — rather than experience checkboxes. The implication for candidates: the ability to demonstrate how you think and decide is becoming more important than where you've worked. Portfolio career holders take note. 6. The STAR Method Is Fully Gameable — and Everyone Knows It Traditional structured behavioral interviewing was built for a world where candidates had to recall and articulate their own experiences. AI second-screen tools have made that world obsolete. Real-time answer coaching during live interviews is happening right now, at scale, and the recruiting teams that haven't redesigned their interview approach for this reality are operating on outdated assumptions. 7. AI Offense and AI Defense Is the Most Useful Interview Framework in This Series Ariana's team ran a workshop that split into two tracks: AI defense (how do we design questions that are more AI-resistant and require genuine human judgment to answer?) and AI offense (how do we explicitly screen for AI mindset, curiosity, and capability as a positive qualification?). Both are necessary. Neither alone is sufficient. This framework is immediately replicable. 8. 'How Do You Use AI Personally?' Is One of the Most Revealing Interview Questions Right Now Asking candidates how they use AI in their personal or professional lives — not to catch them using it wrong, but to surface genuine curiosity and self-direction — is becoming one of the sharpest signals available in an interview. The candidates who have been experimenting, iterating, and developing their own AI workflows are showing you something important about how they'll operate in roles that don't yet have defined playbooks. 9. Portfolio Careers Need Behavioral Framing to Land Adam's candid share about feeling 'unhirable' after 10 years running his own business is a common experience for independent professionals re-entering corporate environments. Ariana's coaching: the shift toward behavioral hiring is actually an advantage for portfolio career holders — because the behaviors that make someone successful in an entrepreneurial context (making decisions fast, inventing solutions, operating without consensus) are exactly the behaviors companies are now explicitly hiring for. 10. The Best Conference Value Is the Hallway Conversation, Not the Session Ariana didn't attend a single formal session at Transform and still left with more actionable intelligence than most attendees. The real value — for her and for the industry — is in the one- to-one conversations between practitioners comparing notes on what they're actually building and experimenting with. Conference organizers should design more space for that. Attendees should prioritize it.   CHAPTERS:  00:00 – Welcome Back: Motherhood & the Return Adam reunites with Ariana Moon — last seen 8 months pregnant — and gets the update on baby Leo, sleep training, and how a strong support village made the first year survivable. 02:30 – Taking 5 Months of Leave — Fully Disconnected What it looks like to actually step away: Greenhouse's culture of respecting leave, why full disconnection is both supported and expected, and why Ariana has zero guilt about it. 05:30 – The Timing Was Right: Checking Out During the AI Gold Rush Her leave coincided with peak AI hype saturation. Stepping away while the market worked itself out turned out to be exactly the right call. 07:30 – Coming Back After Leave: The Real Reimmersion Story How 11 years of institutional knowledge, strong internal relationships, and knowing exactly what Q4 looks like made the return smoother than it would have been for anyone else. 10:00 – What It Means to Recruit at a Recruiting Platform The unusual dual role: running a great recruiting team while also serving as a live feedback loop for the product and staying connected to how the market is evolving. 13:00 – The Candidate Experience Nobody Talks About Enough Greenhouse's mission — make hiring work for everyone — and why it has to extend beyond the recruiter to the candidate side. The market is brutal for job seekers right now. 15:30 – My Greenhouse: The Dream Job Feature How Greenhouse's B2C platform lets candidates designate dream job companies, signal genuine intent once a month, and give recruiters a quality signal in a market flooded with AI-generated noise. 18:30 – Portfolio Careers & How to Position Them Adam gets personal about feeling 'unhirable' after 10 years of entrepreneurship — and Ariana's coaching on positioning portfolio skills in a behavioral hiring market. 21:30 – Behavioral Hiring: The Shift Toward Interpersonal Skills How Greenhouse designs interviews around defined behaviors — 'make good decisions fast,' 'invent the future' — and why the shift toward behaviors over background may be the biggest structural change in recruiting right now. 24:30 – AI Killed the STAR Method. Now What? Traditional structured interviewing is fully gameable by AI second-screen tools. Ariana's team ran a workshop to directly confront this — and built something new. 27:00 – AI Offense and AI Defense: The Framework The two-part workshop: AI defense (questions that require genuine human judgment) and AI offense (explicitly testing for AI mindset and capability as a positive qualification). 30:00 – Testing for Curiosity as a Hiring Signal Why "how do you use AI personally?" is becoming one of the most revealing interview questions — surfacing genuine curiosity and self-direction rather than catching people out. 32:30 – What's Lighting Ariana Up at Transform 2026 Ariana didn't attend a single session — and that's the point. The value of Transform is the one-to-one conversations about what people are actually doing, building, and experimenting with right now. 35:00 – Connect With Ariana & the Vegas Advocate Where to find Ariana on LinkedIn — and her unexpectedly enthusiastic case for why Las Vegas is actually a great place to live.  

Perpetual Traffic
Stop Redesigning. Start Diagnosing. The CRO Method That Actually Works

Perpetual Traffic

Play Episode Listen Later May 19, 2026 32:49


The conversion problem is not in your ad account. It's in the gaps between your ads, landing pages, data, and unit economics.Sign up for our free CRO audit and close the gaps today: https://www.tiereleven.com/croIf your CRO agency is leading with design opinions instead of data, you're not optimizing. You're guessing. There's a critical difference between CRO that looks smart and CRO that actually moves revenue, and most businesses have never seen the real thing.In this episode, I sit down with Ned MacPherson, the Director of CRO at Tier 11. Ned built and scaled his CRO and analytics agency to 30+ people before a successful private equity acquisition in late 2023, working with brands from early-stage DTC all the way up to Fortune 50 companies. He breaks down exactly why the industry's default CRO approach is not just ineffective but can actively hurt your conversion rate.By the end of this three-part series, you'll know what the "metric on fire" framework looks like and why checkout funnel drop-off data means completely different things depending on where it happens. You'll also discover how improving your on-site conversion rate creates a compounding halo effect in your Meta and Google ad performance.In this Episode:- How to identify the right funnel metrics to drive change and maximize ROI- Real-world examples of how CRO strategies lead to huge revenue growth- Why testing different approaches is critical to uncovering what's driving conversions- Practical tips on conducting a CRO audit and interpreting website data- Incremental vs. giant leaps with CRO strategies- How integrating CRO with media buying improves ad performance- The power of qualitative direct feedback from customersListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuKSubscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/Follow us on X: https://x.com/perpetualtrafConnect with Ned MacPherson:Instagram: https://www.instagram.com/nedmacpherson/Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburnsInstagram - https://www.instagram.com/ralphhburns/Hire Tier11 - https://www.tiereleven.com/apply-nowMentioned in this episode:We're opening up sponsorship spots for Q1 and Q2! https://perpetualtraffic.com/advertise-with-us/https://perpetualtraffic.com/advertise-with-us/https://perpetualtraffic.com/advertise-with-us/Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!