Marketing Minute from Minimum Viable Marketing

Have you been tempted by one of those ads to buy a pre-made content bundle? Even though I'm a content creator at heart, I have! In this episode, I talk about why it's not usually a good idea, and 3 things to do instead. Blog Post: https://heybrandi.com/purchase-pre-made-content-bundles How to Batch Content: https://heybrandi.com/can-create-blog-posts-faster Facebook: http://facebook.com/heybrandi Instagram: https://www.instagram.com/hey.brandi/ Order Minimum Viable Marketing: https://www.minimumviablemarketing.com/book Sign up for the Minimum Viable Marketing Foundations Course: https://www.minimumviablemarketing.com/course Have a question you'd like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com

If you've been seeing your email response rates decline, it may be time to clean up your email list and remove inactive subscribers. Get the free checklist in the blog post. Blog Post - with Free Checklist!: https://heybrandi.com/how-and-why-to-clean-up-your-email-list Facebook: http://facebook.com/heybrandi Instagram: https://www.instagram.com/hey.brandi/ Order Minimum Viable Marketing: https://www.minimumviablemarketing.com/book Have a question you'd like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com

You've got a great idea for a new piece of content. It's not quite big enough to charge for it - but should it be a lead magnet? In this episode, I review the two key questions you need to ask yourself before you create (another) lead magnet - or if you need a lead magnet at all! Be sure to join in the conversation with the question of the week: Of the last 5 freebies or lead magnets that you signed up for, how many of them did you actually use? Blog Post: https://heybrandi.com/the-problem-with-live-webinars Facebook: http://facebook.com/heybrandi Instagram: https://www.instagram.com/hey.brandi/ Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM Have a question you'd like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com

Does it feel like everyone else out there has these perfect branded photo shoots and virtual assistants - and you're trying to figure out how (and if) you need to be doing all those same things? In this episode, I share with you several of these ‘every one is doing it' activities that I'm not doing in my business in the hopes that these give you permission to take a less-traveled road for yourself! Be sure to join in the conversation with the question of the week: What things you see other people doing in their businesses that you're not planning on doing? Facebook: http://facebook.com/heybrandi Instagram: https://www.instagram.com/hey.brandi/ Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM Have a question you'd like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com

What are the key foundations of a strong marketing strategy? No, it's not your logo or brand color. Its your website and your email list. Learn more about why each of these is critical to your marketing success in this week's episode. Be sure to join in the conversation with the question of the week: Is your messaging consistent? Does it inspire action? Facebook: http://facebook.com/heybrandi Instagram: https://www.instagram.com/hey.brandi/ Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM Have a question you'd like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com

Have you ever seen one of those ads that says "Only 50 copies left" - for an ebook? It doesn't make sense! That's artificial scarcity in marketing messages at play. In this episode, I dive into when you should (and shouldn't!) use scarcity in your marketing messages: Blog Post: https://heybrandi.com/artificial-scarcity-in-marketing-messages Facebook (for question of the week): https://www.facebook.com/HeyBrandi Instagram (for question of the week): https://www.instagram.com/hey.brandi/ Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM

If you're not meeting your marketing goals for Q1, then don't miss out on this chance to get Minimum Viable Marketing - for FREE! (Offer good February 13-15) Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM Have a question you'd like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com

Have you ever signed up for a webinar only to find that it was a pre-recored video? You're not alone. In this episode, I share why these are a bad tactic for your marketing, and ways that you can still meet your customer's needs without the deception. Be sure to join in the conversation with the question of the week: What's your target market's biggest motivation to seek your product or service? Blog Post: https://heybrandi.com/the-problem-with-live-webinars Facebook: http://facebook.com/heybrandi Instagram: https://www.instagram.com/hey.brandi/ Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM Have a question you'd like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com

In this episode, I breaks down the marketing tactic of using fear and blame to drive action. Fear-based marketing has been around since the days of snake oil - and likely even before that. Fear-based marketing leverages Maslow's hierarchy of needs,. Instead of using positive statements to make customers feel like they're going to fill a need with their purchase, the fear statements motivate by making the customers feel like they're missing something. Blog Post: https://heybrandi.com/stop-using-fear-and-blame-tactics-in-your-marketing Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM Have a question you'd like me to answer on the show? Send me a line - brandi@heybrandi.com

In this episode, I take the popular KonMari method that's emptying houses and filling up thrift stores and apply it to your marketing efforts. If you've been feeling cluttered up and overwhelmed by your marketing efforts, then this episode is a must-listen! Blog Post: https://heybrandi.com/how-to-apply-the-konmari-method-to-your-marketing Order Minimum Viable Marketing: https://amzn.to/2Uayykt Connect with me! Facebook: http://facebook.com/heybrandi Instagram: https://www.instagram.com/hey.brandi/ LinkedIn: https://www.linkedin.com/in/brandicjohnson/

In this episode, I break down my fifth marketing resolution for 2019: I resolve to make marketing fun again. Talking about consistency and data can make marketing seem like a chore instead of a joy. Get 6 tips on how you can make marketing fun again. My Marketing Resolutions for 2019: https://heybrandi.com/5-marketing-resolutions-for-2019 Make Marketing Fun Again: https://heybrandi.com/make-marketing-fun-again Order Minimum Viable Marketing: https://amzn.to/2Uayykt Have a question you'd like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com

In this episode, I break down my fourth marketing resolution for 2019: I resolve to trust the data. It's tempting to turn a blind eye to our marketing statistics; getting into the numbers isn't the highlight of the week. And often those numbers can reveal inconvenient truths. But trusting the data helps you make better marketing decisions. My Marketing Resolutions for 2019: https://heybrandi.com/5-marketing-resolutions-for-2019 Trust the Data: https://heybrandi.com/trust-the-data Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM Have a question you'd like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com

One of the biggest reasons that marketing fails is because we are not consistent in our actions. In this episode, I discuss resolution #3 of my 5 marketing resolutions for 2019: I will be consistent with my marketing efforts - including 4 tips to maintain your consistency. Blog Post: https://heybrandi.com/4-tips-for-marketing-consistency 5 Marketing Resolutions for 2019: https://heybrandi.com/5-marketing-resolutions-for-2019 Order Minimum Viable Marketing now: https://amzn.to/2Gnf60Z Have a question you'd like covered on a future episode? Send them to brandi@heybrandi.com

In part 3 of the six-part series about marketing resolutions for 2019, Brandi breaks down how to pick the best amplification channels for your marketing efforts. Have a marketing question you'd like answered on a future episode? Send it to brandi@heybrandi.com Related Links: ☞ Selecting Amplification Platforms: https://heybrandi.com/selecting-your-amplification-platforms ☞ 5 Marketing Resolutions for 2019: https://heybrandi.com/5-marketing-resolutions-for-2019 ☞ Preorder Minimum Viable Marketing now! https://amzn.to/2Uayykt

Resolution #1 of my 5 marketing resolutions for your business is “Support your customer first.” In today's episode, I dig into what customer-first marketing is, and how you can leverage your ideal customer profile to make better marketing decisions. Have a marketing or business question? Send your questions to brandi@heybrandi.com Related Links: 5 Marketing Resolutions for 2019: https://heybrandi.com/5-marketing-resolutions-for-2019 What is Customer-First Marketing? https://heybrandi.com/what-is-customer-first-marketing How to Create an Ideal Customer Profile: https://heybrandi.com/ideal-customer-profile-icp Preorder Minimum Viable Marketing now! https://www.amazon.com/dp/B07L2KKPXM

Make 2019 your year with these 5 marketing resolutions for your business. No new platforms or strategies required! Have a marketing or business question? Send your questions to brandi@heybrandi.com Associated Blog: https://heybrandi.com/5-marketing-resolutions-for-2019 Join the conversation: Facebook.com/HeyBrandi Preorder Minimum Viable Marketing now: https://www.amazon.com/dp/B07L2KKPXM

Between video, podcasting and blogging, it's hard to know what type of content you should create to reach your target audience. In this episode, we cover four key questions to consider when deciding what your core content type will be. Have a marketing or business question? Send your questions to brandi@heybrandi.com Related Blog Post: https://heybrandi.com/picking-a-content-format-for-your-business Facebook Discussion: https://www.facebook.com/HeyBrandi

If you only learn one thing about marketing - then this is *the thing* you need to know. This one principle will improve your conversion rates, help you make more money, and save you time and energy on doing the wrong things. Have a marketing or business question? Send your questions to brandi@heybrandi.com Related Links: Related Blog Post: https://heybrandi.com/one-marketing-principle-everyone-needs-to-learn Facebook Discussion: https://www.facebook.com/HeyBrandi Heather's One Mindset Principle Everyone Needs to Learn: https://anchor.fm/heather-gray/episodes/One-Mindset-Principle-Everyone-Needs-to-Learn-e22k1f

Your email welcome series is one of the most important sets of emails that you'll put together. It helps set the expectations for your new subscriber about who you are, and how you're going to support them on their journey. With this easy-to-follow three-email template, you'll be able to lay out a welcome mat that engages subscribers, builds the know-like-trust factors, and teaches them to buy from you. Related Links: Create a Great Welcome Series: https://heybrandi.com/create-a-great-welcome-series-for-your-email-list Double Opt-Ins are Good for You: https://heybrandi.com/email-marketing-double-opt-ins-good Have a marketing or business question? Send your questions to brandi@heybrandi.com.

Everyone says to use a strong call-to-action, but what does that even mean? In this episode, learn my two-step process to create compelling CTAs for your content. Have a marketing or business question? Send your questions to brandi@heybrandi.com Related Links: Blog Post: https://heybrandi.com/how-to-create-a-compelling-call-to-action

How can you maximize the reach of your podcast when you've got a special guest? In this episode of the Marketing Minute, I share four techniques to make the most of each interview you create for your podcast. Related Links: https://heybrandi.com/making-the-most-of-your-podcast-guests Have a marketing or business question? Send your questions to brandi@heybrandi.com.

Should you send cookies to potential prospects to make yourself stand out from the competition? There are better ways to make yourself stand out. Listen in and find out how. Have a marketing or business question? Send your questions to brandi@heybrandi.com Related Links: Blog Post: https://heybrandi.com/should-you-send-cookies-with-sales-pitches marketing | sales | small business marketing

In this episode, we talk about what your email welcome series should (and should not!) do. Plus, get some bonus ideas of things you can put into your welcome series that can help build the know-like-trust factors and build your connections. Have a question about marketing? Drop me a line over at heybrandi.com to have it answered on an upcoming podcast!

When you've got several little funnels running simultaneously, how do you keep track of all of them, and make sure they're operating at peak performance? In this episode, I talk about my process and schedule for managing multiple funnels. Related Links: Blog Post: https://heybrandi.com/how-to-track-multiple-sales-funnels Episode 18 (What is a Sales Funnel?): https://anchor.fm/heybrandi/episodes/018-What-is-a-Sales-Funnel-e1shog Sales Funnel Blog Post: https://heybrandi.com/what-is-a-sales-funnel

Are you struggling to get organized with your marketing calendar? In this episode, learn my simple process to create a marketing calendar without the use of complicated tools. This process works whether you're selling services, products, or education like online courses. Related Links: Blog Post: https://heybrandi.com/how-to-create-a-marketing-calendar Trello: https://www.trello.com Get Organized with Emma: https://getorganizedwithemma.com/

If you've got a free Facebook Group, or you're thinking about starting one, then this episode of the Marketing Minute is for you! Ask yourself these four questions when you're making the decision to ensure that a Facebook Group is right for you, your customers, and your business. Links Mentioned in the Show: Community Canvas: https://community-canvas.org/ HeyBrandi Blog Post: https://heybrandi.com/why-i-closed-my-facebook-group-and-4-questions-to-consider-if-youre-thinking-about-doing-the-same Get your marketing questions answered - email me: brandi@heybrandi.com

The average person spends over 2 hours a day on social media - and that's NOT including time trying to engage your target clients and build visibility for your business. In this episode, I share six of my favorite tips for managing your time on social media more efficiently. For more details: https://heybrandi.com/how-to-use-your-time-efficiently-on-social-media Get your marketing questions answered. Subscribe to my email newsletter or send me a message directly: https://heybrandi.com/contact-brandi

Sales funnels are the darling of the online marketing world. After creating hundreds of sales funnels, learn my process for creating sales series that convert. For more details: https://heybrandi.com/what-is-a-sales-funnel Get your marketing questions answered. Subscribe to my email newsletter or send me a message directly: https://heybrandi.com/contact-brandi

In this episode of the Marketing Minute, I share the difference between email marketing, a welcome series, and a sales funnel. This is part of a short series on email marketing that business owners and online coaches won't want to miss. If you have questions about email marketing - or any other marketing challenges in your business, I'd love to help. Connect with me over at heybrandi.com.

Despite what other experts might say, email marketing is still alive and well - and you need to be building your list! In this episode, we talk about why you need an email list for your business. Have a question you'd like tackled on the Marketing Minute? Connect with Brandi at heybrandi.com

As we charge into Q3 planning, it's easy to create huge goals and plans that get stuck right there - as goals and plans. In this episode, we talk about getting over the hurdle of planning and getting to taking action. Have a marketing question you'd like answered on the Marketing Minute? Connect with Brandi at heybrandi.com

Good marketing isn't about using generalities and hoping someone understands what you want them to do. Good marketing gives the target customer specific instructions on where to go and what to do when they get there. In this episode, we take a look at a great example of a clear and specific call to action and take on the challenge of being specific in upcoming posts. Have a question you'd like tackled on the Marketing Minute? Connect with Brandi at heybrandi.com

In this episode of the Marketing Minute, Brandi talks about why it's important to know your customer before you start creating or marketing digital products. You don't want to create “New Coke” when your customers just want Coke Classic. If you have a question about marketing or digital product creation that you'd like covered on a future episode, connecting with Brandi at heybrandi.com

Have you ever tried to use a hammer to do a screwdriver's job? Well it's the same problem when you try to use the wrong tools in your business. In this episode of the Marketing Minute, you'll get an easy to use framework for finding the right tools for the job in YOUR marketing.

We all know what assumptions can make us. Here's how to end assumptions in your business and get clear on who your customers really are. Have a question you'd like answered on a future episode of the Marketing Minute? Connect with me at heybrandi.com

Reciprocation, scarcity, and how sharing helps others AND yourself. Marketing isn't just about promoting yourself. In this episode, you'll learn how sharing the content of others helps your readers. Have a question you'd like covered on the Marketing Minute? Connect with me at heybrandi.com

Is what you're creating really what your customers need and want?

Mailing your niche isn't about thinking small. It's about being focused

You don't need to be vanilla with your marketing. Define what makes you unique and use that to stand out!

You can't get six pack abs in one day, so why would you expect your marketing to work in one day?