Podcasts about Maslow

What really separates a COO who keeps the lights on from one who drives exponential growth?In this episode, Cameron sits down with Imad Jbara, COO of L2 Infinite Insurance and former COO of WoJo Media, who transformed a company's client retention from 20% to 80% in just six months. Together, they unpack how COOs can build trust, fire with confidence, elevate leaders, and use systems to scale companies without chaos.From the painful lessons of firing too aggressively to the wisdom of patient onboarding and leveraging AI, Imad shares the unfiltered truth about what it really takes to succeed as a second in command.If you're tired of firefighting and want proven systems to grow your company with less chaos, you can't afford to skip this episode. Listen now for exclusive insights you won't hear anywhere else.About the GuestImad Jbara is the COO of L2 Infinite Insurance and former COO of WoJo Media, where he helped transform client retention and scale revenues dramatically. He's trained some of the largest sales teams in the world and worked alongside icons like Tony Robbins, Grant Cardone, and Alex Hormozi. Imad is known for building systems, empowering leaders, and creating the cultural foundations that allow companies to thrive.

Episode OverviewIn this powerful episode, Kristen explores a deeper layer of hustle culture—one most people never identify: hustle as a survival response. Drawing from personal experiences, trauma-informed coaching, and neuroscience, she unpacks how our nervous systems are often running the show without us even realizing it.You'll learn why high-performers hit burnout despite consuming all the right strategies, and how unaddressed stress patterns are sabotaging our leadership, productivity, and peace. Kristen also introduces the four main survival responses (fight, flight, freeze, and fawn) and how they show up in real life, business, parenting, and more.Whether you feel stuck in cycles of burnout, perfectionism, or chronic overworking—this episode will help you understand the real driver behind those patterns and how to finally change them.What You'll Learn in This EpisodeWhy hustle is often a survival strategy, not a strategy for successThe neuroscience behind why we freeze, overwork, or people-please under stressHow early childhood experiences shaped your default stress responseThe difference between reaction and response—and why it mattersWhy information alone isn't enough: the gap between knowledge and actionHow to begin regulating your nervous system in real-timeTimestamps00:00 – Intro: Life as a sideline sports mom02:00 – Recapping the three-part healing series03:30 – The survival response hidden inside hustle culture04:35 – Maslow's Hierarchy of Needs and how it shows up in business05:28 – The real reason we stay stuck in reactivity loops06:35 – Looking for security in external outcomes (and why it backfires)07:30 – Childhood experiences that shaped our nervous systems08:20 – Example: scarcity, chaos, and “fighting for the meat”10:00 – Why children default to shame without external narration11:00 – How childhood survival strategies bleed into adulthood12:00 – What your frontal lobe does—and why it goes offline under stress13:00 – The “infobesity epidemic” and why personal development isn't working14:50 – The two speeds we operate in: 0 or 100 mph15:45 – Nervous system regulation is the real key to high performance16:30 – What triggers actually feel like in the body (even online)17:48 – Our brain's obsession with certainty and black-and-white thinking19:00 – One grounding question to ask when you're spiraling20:25 – Kristen's own journey with chronic dysregulation and burnout21:27 – The four major nervous system stress responses explained22:30 – Fight: control as a form of safety23:34 – Freeze: perfectionism, overthinking, and inability to start24:30 – Fawn: people-pleasing as emotional self-preservation25:45 – How to create safety for others with different responses26:20 – Social media and collective dysregulation27:15 – Rear lobe vs. frontal lobe thinking28:00 – From reaction to conscious response: the real work29:10 – One simple regulation tool to start using today30:00 – Regulating ≠ never being triggered—it's about knowing what to do31:00 – Why this conversation is the future of personal development32:03 – Take the new stress type quiz + download the full 26-page reportKey TakeawaysMost people are unknowingly operating from survival mode every dayYour nervous system is either helping or hijacking your decision-makingHigh performers are often stuck in hustle loops not from laziness, but from dysregulationTrue transformation doesn't happen from learning more—it happens when we can apply what we know, and...

Lesley Logan brings you another round of Friday wins to inspire your week. She shares a powerful story of fathers reuniting with daughters, a community win about commitment and accountability, and her own personal milestone with Brad. This episode is all about connection, celebration, and remembering there's room for you at the table.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:The power of a prison daddy-daughter dance that reunited families.How Melissa and Lisa reignited their Pilates practice through weekly partner sessions.Why honoring small commitments with an accountability buddy matters.What 10 years of marriage taught Lesley about celebrating past choices.Episode References/Links:Submit your wins or questions - https://beitpod.com/questionsGod Behind Bars - https://godbehindbars.comGod Behind Bars Instagram - https://www.instagram.com/godbehindbars If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! 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Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan 0:48  Hi, Be It babe. Happy Friday. We made it. We did it. We're here. I am so excited for these short episodes, because they're just, they're here to inspire you. And honestly, like, sometimes, like, we were kids, like, didn't we, like, live for Fridays. And now it's kind of like, okay, we made it. We survived. There's a lot going on. There's a lot always going on. There's always been that way. But these episodes are here to remind you that there's still things that you can celebrate. There's still good stuff that's happening. You're still doing things, even if around you, if it just feels like chaos and overwhelm. So I share a winof yours, a win of mine, also some inspiration from something that I saw, that we can all think about, celebrate or get mad about, and then a little mantra for you to take with you on your way. And hopefully it's something you can share with a friend or run a Post-It, and I love for you to your share your wins, to send them into the beitpod.com/questions. But this really inspired me. So this is really, really cool. 16 incarcerated fathers were reunited with their daughters for a daddy-daughter dance held inside the prison. Freaking the coolest thing the prison system, like bothers me so much because we don't do a really good job like rehabilitating people, making people feel like human beings. We treat them like animals, and we want them to act like a human and like Maslow's hierarchy of needs is like a real thing. So this is so cool, and it's so it says, for a few sacred hours, San Quentin didn't feel like prison. The prison chapel transformed into a holy ground, draped walls, soft music, a red carpet, floral centerpieces replaced concrete and coldness. For a moment, it was hard to believe we were still in a maximum security prison. Outside, 16 incarcerated fathers stood waiting, some in suits for the first time, others trembling as they tied ties with unsteady hands. They waited for years, for this moment, some decades, then the doors open. There's actually like a whole documentary on YouTube. Now I gotta go watch it. But the daughter stepped on the red carpet, little girls in bright dresses, grown women with hearts full of ache and hope. One by one, they walked into arms that had long to hold them. I'm gonna cry. Fathers fell at their knees in tears. Prodigals reunited. Kelon hadn't held his daughter in 20 years. Carrington wept as his daughters hugged him for the first time. Steven danced with his “bundle of joy.” Vincent read a handwritten letter to his daughter Autumn, filled with love, apology, and redemption. It wasn't just beautiful.
It was sacred.
It was the Gospel, tangible, trembling, alive. You made it happen. You gave 21 daughters dresses, flights, hotel rooms, corsages, a meal, and a memory they'll never forget. You brought heaven to prison. You reminded these men: they are still dads. And reminded these girls: they are still daughters. This wasn't just an event.
This was healing.
This was hope.
This was holy. Anyways, there's a the handle that handled that did this is God Behind Bars are doing another father-daughter dance in Angola prison. This year, you can donate $10 a month or anything to help for pay for tuxes, family travel, dresses, food and so much more. You can go to Godbehindbars.com. Like, however you feel about religion. Like, I just think that this is just like the most impactful thing for people in their lives. Like, people make mistakes, people are put in situations that things happen, and our justice system is really not always just. And so I just am this just really melts my heart. And like, how cool, how cool. And I'm from California, up past where San Quentin is. We drive by it, and it's like, just not a place you want to be. And like, the fact that they took the time to do this, to make people feel like the human beings that they are, and really help establish relationships that like can be helpful for for reestablishing these people in society, if they ever get to like, it's humongous. It's a huge deal. So anyways, that is what inspired me. There can be inspiration, right? Lesley Logan 4:16  Okay, a win of yours. Melissa Hargrove, someone I was been around in our lives for a long time and just really inspires me all the time. She said, wanted to share an ongoing win. After our eLevate retreat in March, I reconnected with my OG partner, Lisa. We decided to make a commitment to get together and practice our original goal was to find as much time as we could and do duets with Lesley. After the first lesson, we knew we needed more. We have more duets scheduled through September. Go us! And taking it a step further, we decided to try to do our best to meet weekly, even just to do a Joe's gym or just move. Today, we opted to do the June chair class, It Takes Two, and I'm pretty sure I can speak for us both that we dusted that piece of equipment and we have a new reignited passion for it. So thank you, Lisa for finding time to work with me. And just proud that we have been able to keep the commitment to our practice. I told her today that had we not done the class together it would have taken me two hours to do it, because I would have had to pause, pet my cat, get a drink, maybe change the laundry and so on. But holy cow, when you flow at a brisk pace without pausing, it feels amazing. So thanks again, Lisa for keeping us on point and LL for an inspiring class. Yeah, I want to add to this win. Because you know what, Melissa Hargrove, your partner, Lisa, put a win up that adds to this. So here we go and adding on to that win. This is Melissa. Melissa. I wanted to add to this win this week after already doing two Pilates classes Tuesday, Melissa joined me for our scheduled practice session. I am so very grateful for her commitment to our practice together. It means so much that she did not cancel. As I was looking forward to moving with her, we agreed to do a 30 minute session, which was a win win for both of us since I had the opportunity to walk and do a stair climbing session in 95 degree heat at lunch. Glad we could support each other and can find the time and the win in any situation. Way to go ladies. So this is why Be It Till You See It exists. This is what we're here to do, bring people together, bring women together. Remind you that like you can, right? You can have counterparts that like will show up even when you're like, I don't really want to do this, and this happens all the time. I'm sure I'll have a win coming up with some of our other OPC members who literally get together every Wednesday at 8am to do the workout that they're members of. You know, sometimes it does take that kind of village, and it's okay to take that village time. It's okay to ask for help. It's okay to have an accountability buddy, but this is really important to me. When you make an accountability buddy, you guys need to be completely honest and thoughtful of the other person, so that you don't start canceling here and canceling there, like, oh, it's just 30 minutes. No, show up for each other, right? It helps the other person make time for themselves as well. So I really love this lady. Thank you so much for inspiring us to move our bodies, but also to connect with other people in our lives and realize, like we need each other too. We need to be there too. Lesley Logan 4:39  Okay, so my win, I had a win to share with you. I'm gonna save that win for next week. It's already a little delayed to share with you, so I'm gonna share it because a win is actually, I wish I had Brad here. Tomorrow's our 10 year wedding anniversary. 10 years, holy moly. We're celebrating together. I think we'll actually be together for it, because we're in Chicago, so we'll celebrate it together, and we're like, usually we're on a plane and like, because of the time travel distance, like the third just disappears in our lives. And so multiple anniversaries that we haven't been together, but this one, we get to do it together, doing something we love, with people we love to be around at, Pilates On Tour in Chicago. I know you're like, 10 years how is that like? That's that's a win. It's a win not because, like, it's like a struggle to stay married to him or anything like that, but just that we like continually make time to be with each other and to make sure that we're doing things together that are fun, and we challenge each other in really amazing ways. He challenges me to put things away in an actual spot. I challenged him to be on time. You know, these are, these are these are wins for two ADHD people in the same household. But truly, I'm so blessed. I'm so grateful. And recently, we were sharing how we met, because people always want to know how we met, and maybe that's a podcast episode for a different day, but whenever we get to tell it now that we've been married 10 years, there's there's something really cool about, like, looking back on the people that we were who chose each other and we chose to do something really scary, and that's a win. So here we are celebrating 10 years of marriage. And it's not that the 10 years of marriage is what I'm celebrating for us. I'm, like, kind of celebrating our past selves, making really huge decisions that could have easily been written off and, like, not made a priority. So huge thanks to Brad and Lesley in their early 30s for the things that they did, but also just for all the people in our lives who have been friends along the way, who've become family, and that's our win. 10 years of marriage. I love it. I love you. You're amazing. Lesley Logan 8:58  Okay, let me get you an affirmation to repeat with your on yourself, on your drive, on your walk. There's room for me at the table. There is room for me at the table. There is. Take a seat. You know, sometimes we think, oh, I don't want to bother people, oh, and I'll be I don't have enough accolades. Oh, who am I to do this? My neighbor recently, saw the G7 he's like, oh my god, don't, don't write my thing down. Like, who am I to be here? And like, what he actually is there to do, like, change the lives of people in this world and the politicians that are there need to hear what he has to say. There's room for you at the table. There's room for me at the table. Love you so much, and you know what to do. Until next time, Be It Till You See It.Lesley Logan 9:41  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 10:24  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 10:29  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 10:33  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 10:40  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 10:43  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Kiera is joined by Dr. Lauryn Brunclik (of She Slays the Day podcast fame) to take a good hard look at clinician burnout, different sides of the working mindset coin, generational styles of work, and so much more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:00) Hello, Dental A Team listeners. This is Kiera. And today I am so excited about our guest that's going to be on the podcast with me today. She is incredible. We're going to be talking about all things burnout, how to avoid it, how to just like live your best life. And so I have Dr. Lauryn Brunclik. She's an entrepreneur, chiropractor, business coach, podcast host, wife, mother, and sought-after speaker known for her high energy. You guys know that this is why I like her. mean, we're birds of the same feather, straightforward attitude and ability to make people laugh while discovering their truth.   In 2010, she founded Blue Hills Chiropractic building into a thriving seven figure practice. But after years of relentless hustle, she found herself overworked, tied to her clinic and craving more freedom. Dentist, can you relate? Now you see why I brought her on here. Now you can see why I want her here. ⁓ she truly is very similar to all of you out there. She was determined to create a business that worked for her, not the other way around. Lauryn built multiple revenue streams, streamlined her operations and reclaimed her time without sacrificing income.   She took that passion and launched She Slays the Day, a podcast helping professionals and clinic owners break free from burnout by creating multiple revenue streams, recleaning time and building financial and lifestyle freedom. So welcome to the show, Lauryn. How are you today?   Dr. Lauryn B (01:07) Thank you. As you   were reading that is so funny because like in this world of virtual assistants and AI, I'm always like, what bio is she reading? And I'm like kind of holding my breath like, ⁓ and I'm like, okay, yep, that's true. That's true. this is good. I did really get sad and burnt up. It's like, I just went on a journey with you while you're reading my bio.   Kiera Dent (01:25) Usually both.   You and me both. was on a podcast the other day and I had the exact same feeling because they were reading my bio and I was like, huh, I'm super curious. Like which bio did you get? And wow, yeah, like I did just get to go down memory lane. but   Dr. Lauryn B (01:40) You're   like, that's a good bio. Good job, AI. Good job. Which is like always waiting for like the wrong thing where it's like, no, I didn't do a stint as a clown or anything. No, that's not true. That's not true. So.   Kiera Dent (01:49) Exactly.   I, Shelbi got us connected and I was super excited and you know, I was looking up on it and she's like, here, I think you and Lauryn are going to have the best time on the podcast. She's like, you two are birds of the same feather, the high energy, the tactical, the like we talk about it's like life on purpose and business on purpose and not having it to where it's the other way around. I say all the time, like your business should be working for you, not the other way around. It should be supporting your life. So I'm just super jazzed. So Lauryn.   Dr. Lauryn B (02:04) Mm.   Kiera Dent (02:17) I mean, that was a great bio. agree like kudos to AI, virtual assistant, whomever wrote it for you. Kudos to you for living that actual bio and being the human on the other side of that. So anything else you want to add? I mean, we're here today to chat shop. We're here to ⁓ share with your audience, our audience, and just really collaborate together and talk about some things that you're super passionate about and that I am too.   Dr. Lauryn B (02:22) Right.   Yeah, so I think that one of the things is that, you you kind of address of like, I think you probably typically have more dentists on   of thing and your audience is like, wait, what's happening? So I started as a coach for chiropractors, you   Kiera Dent (02:51) you   Dr. Lauryn B (02:56) this is, I see this a lot of what we do ⁓ as especially high achieving people, you know, we spend a lot of money and time getting this degree. And then we kind of, when we start to get   bored, burnt out, ADHD, whatever it is in our career where there's this kind of a couple years in and you're like, wait, is this on repeat? What we tend to do is we repurpose our current knowledge set. And so it's like, I have this degree in this, so I'm gonna start a podcast for those people, right? And so that was kind of my experience too. She Slays the Day started as a podcast for chiropractors.   But then I started to realize like as we were having these conversations and you you're just networking, you're meeting. And I started to talk to dentists and veterinarians and you know, realizing like, ⁓ you guys deal with the same shit we do? I had an ENT on a private practice, ENT ⁓ on the podcast, on my podcast because I was following him on Instagram because he was hilarious, but I was like.   Kiera Dent (03:51) Yeah.   Dr. Lauryn B (04:02) you're dealing with the same stuff we do. And ultimately, that's kind of where I expanded in 2023 to be more for healthcare providers outside the traditional hospital system, because it's like, none of us learned business. Like, we, while we were doing anatomy and infectious disease and all of this stuff, there were people outside in the college getting like MBAs and entire business degrees.   Kiera Dent (04:18) Exactly.   Dr. Lauryn B (04:31) And we didn't take a single class. we just, there's such this atmosphere of shameful entrepreneurship. What I mean by that is like, especially within chiropractic, and I've talked to vets and dentists as well, that's like, well, if you're not gonna own your own clinic, are you even like really that good? And so there's this forced entrepreneurship in a society where only 10 % of   Kiera Dent (04:54) Mm-hmm.   Dr. Lauryn B (05:01) people truly have the grit and resilience for the shit show that is ⁓ entrepreneurship. But you have like 80 to 90 % of a profession going into it. And so it's just so natural that it's like, we didn't learn this stuff. It's so natural that burnout is such a common thing. So that's where really it's like, I've realized that like, yeah, I promise you that the same stuff we're dealing with, you're dealing with too because I've had these conversations.   Kiera Dent (05:13) Right.   Amen. And it's actually funny, and I didn't mention this prior, but we actually consulted a chiropractic office and we've consulted eye clinics and ⁓ optometrists and we've gone into CPA clinic firms. And I realized business is business is business and healthcare business is very similar. I think we do ⁓ outside of mainstream medicine, which is our chiropractic, our vets, our dentists.   We're not in the hospital setting. We have more of that autonomy to have our own practices and our own businesses and I agree with you. It is a I think I think the memes out there with business ownership are so accurate the ones where you're on a roller coaster and they're like it's the highs and the lows the ones we're like holding on for dear life and you're like giggling and then crying all within a matter of seconds and I'm like that is the role that is the realm and so that's why I really wanted us to collaborate together Lauryn to talk about because   What you see in chiropractic, what I see in dentistry, what we see across the board of these incredible clinicians. like you, go to school, you learn, you, you have all this experience in this knowledge. And like you said, It does not train you to be a business owner. yet also, like you said, it's well, why not? Like, and I think that that is kind of the, it's like for team members, like you want to graduate to be the office manager. You want to be the regional manager. You want to get to that level. Like that's where you like it. There's a ladder ascension. And I think in business ownership and with   Like you wanted to be a chiropractor because you wanted to help people. You wanted to be a dentist because you want to help people. You want to be a vet because you want to help people. You want to be an ENT because you want to help people. But it's, think that there's this unsaid natural ladder that people feel there's a push to go for a business ownership when it's like, but I just want to be a clinician. I just wanted to, to do my craft, but I also wanted to do it my way. And that's where I think the business ownership vibe comes in. But you're right. It's, it's stressful, not having profits, not having   understanding cashflow, not understanding how to run teams. Like awful.   Dr. Lauryn B (07:20) The number of people,   doc, clinic owners that have been in practice for 10 plus years that I am teaching what profit margins are and what is healthy and how to calculate it is astounding. It's like, So, you know, I think that ultimately when you, you know, the different personality types, you know, when they find themselves in practice,   Kiera Dent (07:31) Yes. Yes.   Yes.   Dr. Lauryn B (07:46) I feel like they almost burn out for two completely different reasons. So let's say that you have, know, so 80 % of humans are just more meant to be more like caregivers, supporter roles. I would guess that that's even higher in someone who's called into healthcare, right? That like, they went into this, believe me, if you are about to decide what you should do with your life and you are like, I'm an entrepreneur and I wanna be.   Kiera Dent (08:05) Mm-hmm.   Dr. Lauryn B (08:15) rich. Do not go into chiropractic. Do not go into dentistry. There is so much easier ways to make money. like 99 point whatever percent of people are called to this profession in healthcare because they want to serve. So let's say you start your clinic. There's a good chance you're going to burn out from one of two reasons. One, you don't want to run a clinic. You truly   And that's what's burning you out, is that you're just like, I am here for the patients. I want to pour into the patients and I want to serve and I want to do that. But like, I have to hire another front desk person? Didn't we just do that last year? I don't know what the ad should say. I don't know what we should pay them. Or like there's office drama and you're like, I have to create a SOP on that, what? And so that will burn you out because so much of being the CEO and the clinic owner is like,   pulling you away from patient care. So you either have to divide your patient care down or in half so you have time and now you're spending half of your time not doing what you wanna do or you just pile on the admin stuff on top of it so you're working 60 hours a week. So that person, obviously they burn out. Now the other one is I think a much more, like is much more my personal story and I'm so curious as to like why you started the podcast, why you started doing what you're doing but like.   Kiera Dent (09:30) Mm-hmm. Right.   Dr. Lauryn B (09:43) So this is, I was not someone that like was a natural entrepreneur. Like I never would have, you there's certain people you hear these stories where they're like, I'm kindergarten. was like, you know, I'm like, no, that wasn't me. Like I had no idea until really after I, you know, I started my practice, but that was out of convenience. Cause there was no job. Like I had kids and like somewhere along the line, the entrepreneurship bug just got me.   Kiera Dent (09:56) Hahaha!   Dr. Lauryn B (10:13) And then all of a sudden, that's what I wanted to be doing. Like I wanted to be scaling, looking at marketing strategy, looking at like growth projections, creating higher, like I wanted to do that. But then like Barb needs me in a room too. And I'm like, like I love, okay, I like serving. Yes, yes, yes. But like I really.   Kiera Dent (10:36) Yeah.   Dr. Lauryn B (10:41) This is what was exciting to me. And so then, and this is where I'll kind of like be vulnerable and share my story, because I know from stage that this helps people, people see this, but it's embarrassing to admit, but the patient care became boring. The patient care became repetitive. Like in the beginning, you're like, ⁓ how do I fix this? And like, you're not getting results, how do I do that? And it was this problem, like new problems to solve.   But once you've been doing it, five, seven years, I mean, for everybody it's different, you're kind of like, I can do that on autopilot. And it wasn't challenging a part of my brain that wanted to solve new problems. And so there was a lot of shame and guilt that came with, because at this point, I've been in practice seven years. I'm in my early 30s. Okay, well, you're doing this for the next 30 years. And I was like, I can't.   Kiera Dent (11:38) Right.   Dr. Lauryn B (11:39) can't do this for the next 30 years. And so that's just like, whichever side a clinic owner sees themself in, like, you you're not safe on either. You have to figure out burnout on either side, but ⁓ they're completely different reasonings. And I think understanding what, why are you feeling that burnout is really important.   Kiera Dent (12:04) Yeah, I love that you talked about both sides of the coin because I think there's guilt at least from what I see working with dentists working at myself. They actually got like I've heard I don't know like where this is coined but it's like the seven year itch or stitch like there's like you just kind of get into this and some people get it at five years some people get it at 10 years but there is ⁓ I also love Tony Robbins when he says like progress equals happiness.   Dr. Lauryn B (12:20) Mm-hmm.   Kiera Dent (12:29) And so if we're not progressing and some people love it, they love the autopilot of patient care is easy for me. But like when you first get out of school, all of that is hard. It's a puzzle. You're progressing. You've got to figure out how do you navigate and get patients to say yes to treatment? How do I run my books? Like how, like there's so much how, how, how to, how do I like serve my patients better? How do I make this for dentists? It's like, do I make that perfect crown margin? Like, how do get that perfect? I imagine in chiropractor, I'm actually a chiropractor.   all the time. I love her. She's incredible. We do talk business often. She's a fee for service. And I'm like, let's talk shop on like going fee for service versus in network, like, just like dentists, right, the fee for service versus in network. And it's how can I make this body like looking at people that have weird symptoms and trying to figure out how can I fix that? Like, I know there's a way to fix this long term. ⁓ But also the like annoyance of running a business and also be like,   need for growth. I really love and I never thought about those two sides of the coin until you mentioned that of that really is what causes people to stress. And I think that there is guilt on both sides. I think there's guilt of I want to be with patient care and I don't want to run the business, but I know I have to like, this is kind of the, the card I signed up for. And then the other side of I want to leave the chair. I had a dentist the other day and one of our masterminds say to me, I only want to work two or three days, but I feel guilty because my team's working five days. And I was like,   Dr. Lauryn B (13:52) That's   a really common one.   Kiera Dent (13:54) so good. And the great news is you built the business, like you provided them the job, like you've created that. That does not mean you need to stay in the day to day, five days a week, like whatever is best for you as the business owner and creator. And that can shift and morph. But there is a lot of guilt. I think that that creates, like you said, a lot of shaming and thanks for being vulnerable on that because I think so many people can relate to that. I think when people are listening, they're like, yes, yes. Like, I feel either side of that and   I think people don't know how to get out of it. So instead it's just this like, let me keep doing the same. ⁓ let me listen to other podcasts. Let me see if other people are like me. And I'm sure it's the same in chiropractic dentistry. say that it's like this isolated Island and I'm so grateful for podcasts. I'm grateful for communities, but I still think people feel that way because you're day in day out in your own clinic, in your own practice by yourself, even though you maybe know there's a few other islands out there that are maybe similar to you. ⁓ but I think it's such a, I think that's also business too.   Dr. Lauryn B (14:36) Mm-hmm.   Kiera Dent (14:52) I don't think it's just being ⁓ a provider in your own practice. I business entrepreneurs feel this way as well, like, how can everybody else figure this out? And I don't feel like I can. ⁓   Dr. Lauryn B (15:00) And you have no idea that they haven't figured it out. I was at   a seven figure female mastermind a month ago. so it's all seven figure females all over the board, as far as like industry striving to get to eight figures. And like, there were so many moments at this retreat that every single person just felt like their business was duct taped together. And it's just like, everybody's just doing their   Kiera Dent (15:07) you   Dr. Lauryn B (15:29) absolute damn best. And so it is really, ⁓ but you know, I wonder how much of how much of this burnout conversation has to do with like generational differences. You know, like, I'm assuming that you are a millennial. Yeah. And yeah, I know, we really are the best. really are. Don't tell everybody else, but we are the best generation. ⁓   Kiera Dent (15:46) Mm-hmm. Yep. I like the emojis. I'm here for all the millennial vibes. Like, I'm here for all of them. I feel like I really fit it.   Dr. Lauryn B (15:59) And so I will point this out on stage a lot because when you're talking, giving continuing ed, you'll have a lot of, Gen X is still in the workforce. Like they are still here. from the time I was in school up until like the last couple of years, they really were a lot of the stage presence at conferences.   Kiera Dent (16:12) Mm-hmm.   Yes.   Dr. Lauryn B (16:28) And so you being a millennial would sit and really just get advice, business success, career advice through the lens of Gen X. And why that's something that we just have to be aware of is like each generation has a very different script that they have downloaded, like they've just absorbed kind of.   automatically without putting too much thought into, know, it's just like the culture of their generation. And Gen X was like, shut up, don't complain about it. There is work life balance. Like your career is the most important thing. Like raising your kids, like you have a spouse for that and you will enjoy your life once you have accumulated enough money.   And if you've done it right, that'll happen by your like 60, between 60 and 65. But the goal is to hustle, hustle, hustle, accumulate, accumulate, accumulate at all costs. You can enjoy your life if you need a second, if you need to get a divorce and you just get a new spouse in your sixties, that's what like, and so like not trying to give them shit or anything. Their work ethic is phenomenal. My favorite employees are Gen X. Yeah. Yeah.   Kiera Dent (17:41) I always love to hire them. I was like, perfect, come on in, you're gonna work forever. Like, it's great, amazing.   Dr. Lauryn B (17:47) So they're great. But then like we come in and you know, I know that in chiropractic now 50 % of graduates are females. Do you know what that is in dentistry?   Kiera Dent (17:58) Dentistry   actually tipped over. There's more females that are graduating than there are men. It just recently tipped this scale, which I was quite impressed by, which is awesome. So it's exciting.   Dr. Lauryn B (18:09) It's so cool,   but we're kind of screwed because we as millennials, we're not going to not have children. We're not going to delegate that completely to somebody else. I mean, my husband, I'm definitely the primary breadwinner in my husband's profession or career has like molded to what our family needs are, but like.   Kiera Dent (18:13) Mm-hmm.   Dr. Lauryn B (18:35) So we're not gonna do that, we're not gonna do that, like we're not gonna give up our career. And so it's not like we're complaining about work-life balance, it's just a necessity. We're like, no, no, no, it's not like I'm like, like I, it's like, no, this isn't I want to raise my child, it's I have a child, I have to raise them also and the business. And so like we're trying to figure out, like, well, I can't follow that script.   Kiera Dent (18:47) Right.   Dr. Lauryn B (19:05) that script that we saw from stage for so long is just like, that's not gonna work for me. we're trying, that's why everything feels duct taped together is because we actively reject it. We were given a script to follow, like work six days a week, just do it. And we're like, nah, I don't want that. And it's like, okay, well then we're literally creating a new path. And so to any millennial, I would say like, if it just feels   Kiera Dent (19:15) Mm-hmm.   Dr. Lauryn B (19:34) messy, this probably isn't a youth thing. This is like, are truly carving a brand new way to do things, which we're kind of wasting our time because Gen Z is coming in like, no, I'm not doing that either. And we're like, we're fixing this for you. And they're like two months into their, yeah, they're like two months into their profession and like, ooh, 30 hours a week? That's not gonna work for me.   Kiera Dent (19:44) was going to say, they're coming right behind. Exactly.   They're like, no, no, no, no. We see that. We're not doing that either.   Yeah, not happening.   No, they're like, I could be a YouTube, like I could I could do all these different things. I can be an influencer for like five hours a week and make way more than you are not here for that.   Dr. Lauryn B (20:10) And you're like, well,   I don't know how to solve this for you.   Kiera Dent (20:13) they're like AI,   why are guys like still doing stuff yourselves? Like, no, we're gonna have robots to do all this stuff for us. Like, absolutely not. It's incredible. Like, good. But I don't disagree with you. I think it's ⁓ and as you said that I thought about how agreed and I think every generation actually makes it better from the last and I do agree that ⁓ I don't know, I started thinking about it. This struck me about probably, I don't know, eight years ago. And I'm like,   Dr. Lauryn B (20:20) He probably will. Like, damn it.   Kiera Dent (20:42) my gosh, like people used to get married because they needed to be married. Like you used to have to have like a husband and a wife to be able to have kids. And I'm like, you don't need that anymore. There's IVF, there's ⁓ different things that you can do. You do not need anybody anymore to live the life you want to live. It's very much becoming this like self ability. But I'm like, our parents couldn't do that. I mean, women even coming to the forefront to be able to have businesses.   to own land in our name. Like that has not been a long change and shift for women to be here. And then I also think that there's a whole dynamic for women as well coming into this scene. Like you said, they are coming in there. We're, having stronger professions. are being stronger business owners. We're like the kid having children is being delayed much longer in life. And so I do think it's a, a walking through and not understanding like where are we even supposed to go? Because what we've seen as the model isn't the model for us anymore.   like that doesn't work. Our lives look different. I mean, my mom, didn't work a lot of my friends moms didn't work or if they did, they worked at the schools or they didn't work like high level powered careers, a lot of them and I'm so excited that women are coming into the workforce and because there's so much talent and beauty. But I do think that there's a whole dynamic and for men too. think that the whole shifting like you said, a lot of women are becoming breadwinners. They do.   Dr. Lauryn B (21:41) Mm-hmm.   yeah, they want to be dads. Like that's the   thing too is like, they're like, hey, I just cause I'm a dude doesn't mean like I'm okay with missing my kid's childhood. It truly is a generational shift.   Kiera Dent (22:11) Exactly   Exactly. And so I think I just through all of it, I think you're highlighting what makes me excited. And the reason I'm just like jazzed about this today is it's normal. It's okay. And there's solutions around it. And also, I think just aha moments of, my gosh, like maybe this is why. And I do agree. Generations behind the millennials, you're probably giggling at our conversation right here. Like, yeah, yeah, yeah, you guys don't even know what you're talking about. But I think like we're in it. Exactly.   Dr. Lauryn B (22:41) Hey, we say you don't know what you're talking about.   Kiera Dent (22:44) I'm like, but we're in it and there has to be a solution here.   Dr. Lauryn B (22:44) Hey! I have the microphone.   Kiera Dent (22:48) Who's on this podcast and who's listening? All right. I think when I look at that, I'm like, but for millennials, think that they're, and most generations probably feel this. think we're a taffy stretch between one way of thinking and a new way of thinking. And we're kind of that like middle child syndrome right now where we really are trying to carve that new path that's making it easier for other generations behind us to see easier modalities.   But I do think that that kind of tug of war, I mean, I feel it, you felt it. We've had our personal experiences through it. We see people, we coach people through this, we work with people. But I also think in a way life has become easier to learn. I don't know how you feel. And like easier with air quotes, meaning there's so many things that do things for us. Like washer and dryers were so great for our parents' generations. But I'm like, for us, we now have, like you said at the beginning, we have AI that's writing bios for us. We've got virtual assistants that are doing it.   There's ways, like you said, there's easier ways to make money outside of just doing your day in, day out, eight to five job now. There's different ways that we can build retirement. There's ways like the Airbnb market and having real estate investments. Like there's so many different ways that I feel like wealth is oftentimes easier to achieve. But I think with that, because there's so many things and not to say that it's perfectly easy, but I think as we conquer in life, just like the washer and dryer, the cell phone, like those things were conquering big problems.   Google coming in and the internet taking over, those conquered a lot of challenges. I think so much of today's challenge, and I don't know how you feel, Lauryn. This is like Kiera going off on her own soapbox. I feel like you said so much of it now is our mind and that space of centeredness, of balance, ⁓ not having to work all the time. I think a lot of jobs have shifted from labor jobs to mental labor jobs. So we're not having as much physical.   Dr. Lauryn B (24:32) Hmm.   Kiera Dent (24:35) Like you said, patient care can be a lot of just like mindless. I miss the days sometimes of being a dental assistant, sitting there and having like hours of time to dream of all these ideas to where now I feel like I wish and crave for that quietness that my mind never gets anymore. And so I feel like even with some of those shifts and how we work and how our family needs are in the necessities of family dynamics in, we don't need to work clear up to 65, but people are able to retire now at 35, 40. And then it's like, now what, what am I supposed to do? So also then finding your purpose in life.   I think you combine all that into a cluster storm and voila, welcome to millennial dilemma. Like, you know, we can coin that of what do people do? How do they, how do they exist? And I think the future generations coming will have even more of this at more grand scale. So it's like, let's have conversations of how do we prevent that burnout? How do we have the conversations about not working in like having nothing left to give to our families of having that balance? Like you said, if I want to run the business and I want to progress, but I also want to be a human at the same time.   So Lauryn, think you're more the expert at this than I am. I'm just here for the like great conversations and talking it through because I think it's such a necessary conversation that now is starting to really bubble to the surface out of necessity and also out of curiosity and also out of like desire to fix this and not have it be our day in day out norm anymore.   Dr. Lauryn B (25:54) Yeah, well, so I'm gonna say another kind of controversial thing then. ⁓ So you touched on it and like with any time, we don't love, as care providers, we don't wanna come across as greedy, right? And so what we end up doing is like, we'll just be like, it would be great to be wealthy, but like not too much, like I don't need to be rich, and you didn't do this or anything like this, but like.   Kiera Dent (25:57) Ready, I love this.   Dr. Lauryn B (26:22) other people is just like, yeah, I would like to make a little more money. ⁓ so part of my story, ⁓ I'll give you the very short version, was ⁓ we had our most successful revenue year ever. And it was with like the least amount of money I had taken home in like seven years. Yeah, yeah, we call this payroll bloat. You need to fix your pricing structure so we could talk about pricing increases.   Kiera Dent (26:42) Happens all the time, all the time.   Dr. Lauryn B (26:50) And so like I'm a cash clinic. So like this was my own fault. This was, I set my prices and I just did a bad job at it. And so part of like, if when people are like, well, how did you like, were you burnt out? And I was like, yeah, I was burnt out at like 32. And you're like, are you burnt out? I'm like, no, I freaking love what I do now. I still serve patients 10 hours a week. actually.   as of last week went down to like seven. We got a chef, yay. So I still serve patients like seven hours a week. I still spend probably like three hours a week ⁓ running meetings and like running the clinic. ⁓ But now we have other investments. ⁓ Whereas that clinic portion that used to be all of our eggs were in that basket.   Kiera Dent (27:22) I'm not.   Dr. Lauryn B (27:46) Right? So like, as we had kids, my husband left corporate consulting to help our family and clinic grow. So all of our eggs were in this one basket of whether the clinic does well that quarter or not. we want to remodel the kitchen? Better go get some more new patients. Like, want to go to Disney? It's not in the budget, but like, ugh, like all of these things. And we're not even talking about time freedom. Like we're just talking about like the key to burnout is having time freedom and   financial freedom. When I'm working with docs, the ones that are like the hardest to fix are not the ones that are like, I am working 60 hours a week. I have like oodles of money that I know should be like, I should be doing something with in, but it's just like $50,000 in this bank account. And like, I wish I had time to go to Disney, but I don't, I don't want to belittle that. That is a different kind of burnout.   Kiera Dent (28:32) Mm-hmm.   Right,   it is.   Dr. Lauryn B (28:45) and   everybody right now is playing a little sad song for you, but I relate to you, we can fix this. But the harder ones are the ones that are broke. Like being broke, and this has to do with like just core psychological, like I reference Maslow's hierarchy of needs a lot in my talks because like.   Kiera Dent (28:49) Mm-hmm.   I agree.   Mm-hmm.   Dr. Lauryn B (29:07) You cannot get to the tip, the Maslow's for those of us that took Psych 101 10 years ago is the triangle where at the top is enlightenment and at the bottom is like your base survival, food, water, shelter. And if you are broke, now granted, monks, I'm sure they can figure out how to have enlightenment without having food, water, shelter. Most of us cannot, okay? We are doctors and there is a certain amount of debt.   Kiera Dent (29:12) Mm-hmm.   I agree.   Dr. Lauryn B (29:34) and a certain amount of expectation is maybe the right, I don't know if that's the right word, with like, I'm gonna serve people and this career is gonna take care of me. I'm gonna go into debt and it's a lot of debt, but this career is gonna take care of me. I'm gonna care for people, as long as I focus on serving, the career will take care of me. And we have too many people that it's just not. And they're like, I...   did not realize that I was going to struggle this much financially. These are not people that are like, can't afford a yacht. These are people like truly who are like my margins for financial investing and building wealth are a lot more narrow than I thought they were going to be. And that's a harder thing to fix, but that...   Kiera Dent (30:22) Hmm.   Dr. Lauryn B (30:27) is a deeper kind of burnout that we just need to be more comfortable. Again, following generational stuff, Gen X, like we don't talk about money, right? That was the script that we got from them of like, you just focus on the patients and the patients will take care of you. And you're like, ⁓ okay, so we don't talk about money. And then millennials are like, I think we need to start talking about money. I think we need to start talking about money because if you were being paid,   Kiera Dent (30:38) Bye.   Hahaha!   Dr. Lauryn B (30:56) whatever you feel is appropriate. If you were feeling wealthy. And again, I'm not talking about that. I'm not putting on you that like you feel like you need to be making $3 million a year. Like, although that is my goal for next year is 3 million. just, but like, you know, just so we're clear, that is my literal goal for next year. So you can want that. You have permission to want that if you want, but we're talking about like, I don't know. Maybe if you made $500,000 a year, life would be a little easier and you could breathe.   Kiera Dent (31:10) Yeah, exactly.   Dr. Lauryn B (31:26) And if you can literally financially breathe, you have more bandwidth   make calm decisions for your business. Where you don't feel like if you have a bad quarter, you're gonna have to lay someone off. And like that's one of the first steps to helping most people   burnout or recover from burnout.   is like, we gotta talk about money and we gotta fix your personal financial situation because if you're constantly in a place of fight or flight   you can give yourself an extra 10 hours a week and time to be the CEO if all you're doing is worrying about how you're gonna make payroll. Like, it's not, you're not gonna   from burnout.   Kiera Dent (32:22) think that that was such a good ⁓ way that you highlighted it. And I'm just very curious now, like, how's the how, because agree, like people, what you're saying, Lauryn, I can tell you've lived the like the life. This is something that you've done, you've been there, you can speak to it so authentically. I've been there many times. And I'm always like, I want our doctors to get paid so well. I see how much you go into school for debt.   I see the, and I think that that's a different piece too, if we're to talk generational, people who are not walking out like half a million debt.   Dr. Lauryn B (32:55) And y'all are way worse than us,   right? Like what's the average dentist, like 350?   Kiera Dent (33:01) Average dentists right now are coming out at almost half a mil of debt when they walk in. It's bonkers.   Dr. Lauryn B (33:05) That is bonkers, you guys. Like when I heard that, because I posted a reel that went   so viral and it was just about like healthcare debt and reimbursement rates. And that's when I learned they were like, 250? Talk to a dentist. And I was like, wait, why? How long? And they were like, yeah, 350 minimum. And I was like,   Kiera Dent (33:25) Yeah.   Dr. Lauryn B (33:30) That's insane. That's insane.   Kiera Dent (33:32) That's insane.   And then you go buy a practice. So the practice that I helped start with a dentist straight out of school, we were, I called her 2.5. I got to walk by and I'm like, get that spine up like you're 2.5. We were 2.5 mil in debt. So that was coming with student loans. So schooling was 500,000. Living expenses during that time were about another, you know, two to 500. So like they're walking out with this.   $500, $600, $700,000 worth of debt, not just including your schooling, but all of life expenses, because you're probably not working while you're going to school. And then we went and bought a practice that's about a $2 million practice. So we were like 2.5, not like we were 2.5 in debt. I was like, keep that spine up, like put your hands up when you walk across the street, like you've got to keep those hands in motion because otherwise how are we going to get out of debt? And I think for me, when I look at that much debt,   when I look at that much risk and I look at the benefits that healthcare providers are giving, I'm like, no. And I tell teams all the time, I'm you want your doctor to be ridiculously wealthy. Like I do, and I preach this hard and I say, no, you should and you deserve it. And we want you that way because you're a better boss, you're a better clinician, you are better at doing your services because you're not stressed about making money. So we're not like you said, like, I want to go to Disney, let me go find more patients. I get.   No, I have confident, predictable payroll or cash flow. I'm very successful in what I do and you can make the margins there. Like I was the girl who did business that did not understand numbers. And now I say like, I love numbers and numbers definitely love me. And I'm like, it's now just a fun math equation. If I want to make X amount, you just back it down. You figure out what your costs are and you figure out the three levers you can use. We either drop our overhead, increase our production and or our collections. Like it's very simple when I'm like, okay, got it.   Dr. Lauryn B (35:05) and   Kiera Dent (35:17) Like got it when it's just those three levers, people make it so much more complex. And I think it does feel complex. Like reading a PNL is ridiculous. If you don't know what that is, that's okay. We're here where there's no judgment. It's a profit and loss statement. And I love educating people on this. Like this is where the fire in the belly comes. This is where it does. We get lit up because when I have someone who's cashflow positive, like you said, they can make calm decisions. They're not sitting here stressing all the time, but Lauryn, I'm very curious. Like you've talked about it at length. Like what do people do? Like what's the how, how do we get into this?   How do we have multiple streams because agreed all eggs in one basket? gosh. It's, ⁓ to me, that's like just a ticking time bomb. Like one bad day, one bad patient, one bad procedure. Like it's just going to explode because you're sitting like you're sitting on the edge of fear all the time to where you are in like cortisol adrenaline, like you are pumping. And then what you do is you go into complete shutdown because you can't handle it anymore. So your body and your system literally like just shuts down on you. You become apathetic to life.   Dr. Lauryn B (35:54) Mm-hmm.   Kiera Dent (36:15) things aren't exciting for you anymore. You become very numb to walking through the world. And it's like, I feel like the world of color goes into very like gray. It's very subtle. It's like, it's, there's no, there's no life left. It's just, are living life, but you're not actually being and living day in, out.   The Dental A Team (36:33) that wraps part one of our part two series. Be sure to tune back in for part two of this podcast. And as always, thanks for listening and I'll catch you next time on the Dental A Team Podcast.  

What if your calendar could predict your mental health? Meet Chris Dancy – once dubbed “The World's Most Connected Human” – who didn't just track his steps and calories. He tracked his soul. From mood mapping and ambient data to organizing his apps by values instead of function, Chris built a system to actually understand himself. But here's the twist: it's not about more data. It's about better data.

It's season 5! We're back! We're... talking characters again! Join authors Lyssa Mia Smith and Anna Mercier as they discuss how to use Maslow's Hierarchy of Needs to craft stunning, well-round characters. Come for the craft knowledge, stay for the giggles!Remember, you can get in on our TTS preorder campaign. Visit the Turning to Story Substack for more information.Preorder Gilded in Vengeance!Preorder All We Hunger For!

Haastattelussa ilkeä investointipankkiiri Sami Miettinen | #neuvottelija 353. Eemeli Ervasti kääntää asetelman ja haastattelee Sami Miettistä Translinkistä. Jaksossa pureudutaan yrityskauppaprosessiin, omistajuuteen, ostajaprofiileihin, Translinkin hinnoitteluun ja rekryihin, tekoälyn vaikutuksiin investointipankkityössä sekä yrittäjän exit-polkuun.00:00 Haastateltavana Sami Miettinen00:42 Kuka on Eemeli Ervasti01:11 Hopea Euroopan yrittäjyyskisasta01:44 Kolme teema-aluetta: M&A, tulevaisuus, omistajan ohjeet02:07 Translink pähkinänkuoressa02:29 Omistajuus on niukkuushyödyke03:05 Harhakäsitys yrityskaupasta03:43 Omistajan rooli04:34 Ulkomainen pääoma ja ostajat. Translinkin rooli04:58 Ostajaprofiilit: PE, family office, pörssi, yksityiset, teollinen06:30 Postin listautumisen mahdollisuudet ja riskit07:22 Hinnoittelu ja oman sijoittamisen kyynisyys IPOissa07:48 Miten listautus tehdään reilusti08:50 Jakson rungon kertaus ja kysymyssetti09:29 Miten M&A-prosessi alkaa. Suositukset vs kylmä liidi10:22 Miksi Translink ei lähde halpiskilpailutuksiin10:51 Suositus vs markkinointi. Luottamustili käytännössä12:28 Kohtaamiset ja luottamuksellinen tila13:00 Referenssimarkkinointi raskaassa B2B:ssä13:37 Fokus. B2B SaaS 20–50 M€ EV14:42 Milloin poiketaan fokuksesta15:07 Ostokeissejä ja sarjaostajat16:09 Hinnoittelu. Kiinteät milestone-palkkiot ja success fee17:27 Sopimuksen allekirjoitus ja onnistumispalkkio18:14 Tiimi Suomessa: 11 hengen kokoonpano19:11 Interim-analyytikot. Puolen vuoden oppijakso20:07 Rekryprosessi. Case study, arvonmääritys ja esitys21:32 Tekoäly arjessa. VIBE coding, GitHub ja Python22:23 ChatGPT, koodin ajo ja Adobe Firefly23:00 LLM-työkalut, Perplexity-selain, CRM-assarit23:29 Copilot ei iske24:02 Dokumenttien tiivistys, käännökset, ostajaträkkäys24:56 Dataroomien tietoturva. AI:n rajat25:51 Samin mielipide sähköpostista26:15 Missä automaatio tuo oikeasti arvoa27:11 Voivatko agentit neuvotella kauppakirjan28:13 Delegointi ja human check. Miksi silti tarvitaan ihmisiä28:37 Tiedontason tasaaminen myyjän ja ostajan välillä29:42 Avoimuus nostaa hintaa ja vähentää riitoja30:04 SaaS Suomessa. B2B osaaminen ja esimerkkejä31:08 Horisontaalinen vs vertikaalinen SaaS31:49 Horisontaalinen vs vertikaalinen arvostuskertoimet32:49 AI-disruptio ja reverse engineering33:13 Elon Muskin Macrohard34:09 Miksi malli murtaa dinosauruksia34:27 Fokus ja vallihaudat. Kieli, kulttuuri, sääntely35:33 MVP ja vibekoodaus36:07 AI-hype vs arvo37:04 Agentics Finland ja tekijöiden yhteisöt37:55 Mikä yritys kannattaa perustaa?38:27 Maslow käytäntöön39:13 Humanoidirobotit ja jakelun seuraava aalto40:05 Tavoite: 10 vuodessa exit. Mitä huomioida alussa?40:39 Exit-vaihtoehtojen rakentaminen41:06 Kriittinen massa. 5 M€+ ARR herättää ulkomaan kiinnostuksen41:27 Tee itsesi korvattavaksi. Rooli ja succession42:15 Osakassopimus. Ehdot myös erolle43:18 Kasvun rahoitus. Kassavirta vs ulkoinen rahoitus43:43 Voiko jäädä vain Suomen markkinaan?44:12 Älä perusta vain exitiä varten45:10 Perintövero vs luovutusvoittovero46:06 Ikääntyvät omistajat ja exit-paine46:55 Miksi ruotsalainen omistaja voittaa?48:29 Omistajavihamielinen narratiivi ja työllisyys49:28 Nuorten aloituspaikat ja Vuosi Yrittäjänä -ohjelma50:25 Euroopan suurin nuorten yrittäjyyskilpailu (Gen-E)51:08 YEL-uudistus52:13 Mahdollisuuksista markkinointi53:01 Y-tunnus kaikille55:00 Mitä yrittäjä menettää tuissa? Työnhakija vs yrittäjä56:45 Tyypillisimmät virheet M&A-prosesseissa57:15 Huono osakassopimus ja vähemmistön veto-oikeus57:42 Johdon palkkat59:00 Epärealistiset arvo-odotukset59:27 Virhe yritystä myydessä1:00:21 Miksi lukea Neuvotteluvalta?1:01:19 Neljä vipua: valta, analytiikka, sosiaalisuus, periaatteet1:01:52 Miten Eemeli päätyi jaksoon1:03:05 Jätä kysymykset kommentteihin seuraavaa jaksoa varten1:04:07 Sisäpiiri: Työelämä 22-vuotiaana ja AI-taidot#neuvottelija Sisäpiirissä Työelämä 22-vuotiaana ja AI-taidot

Money solves problems, but it doesn't buy peace—and the squeeze is real. We get into the cost-of-living crunch, time freedom, and how builders decide between making more or needing less. Show Notes: 00:00 Money's weird: easy to make, hard to keep 02:45 Cost of living vs “money buys happiness” 05:07 Is the problem money—or imbalance? 07:13 Personal equity, real-world numbers 11:15 Make more or need less? 11:54 Would zero money stress equal happiness? 13:23 Trips, houses, and what money can't fix 14:38 If I had cash, here's what I'd change 16:02 Anxiety about the kids' future 16:32 Maslow on the jobsite (security vs purpose) 22:02 Life's more expensive—so where's your time go? 24:36 System pressure: mortgages then vs now 27:44 Starter homes, rates, and fewer choices 28:37 Debt out of college = treadmill life 31:20 Generational shift and the cost of well-being Video Version:    Partners:  Andersen Windows Buildertrend Harnish Workwear  Use code H1025 and get 10% off their H-label gear   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

Sit back and relax but pay attention to my conversation with Gee Ranasinha. Gee lives in the Northeast part of France. As he puts it, his marketing experience goes back to the “days of dial-up internet and AOL CDs”. During our conversation Gee tells us how he progressed from working with film, (do you know what that is?), to now working with the most advanced digital and other technological systems.   He is the CEO of his own marketing company KEXINO. He talks a bit about what makes a good marketing firm and why some companies are more successful than others. He says, for example, that most companies do the same things as every other company. While labels and logos may be different, if you cover up the logos the messages and ways to provide them are the same. The successful firms have learned to distinguish themselves by being different in some manner. He practices what he preaches right down to the name of his company, KEXINO. He will tell us where the company name came from. You will see why I says he practices what he preaches.   Gee gives us a great history of a lot of marketing efforts and initiatives. If you are at all involved with working to make yourself or your company successful marketing wise, then what Gee has to say will be especially relevant to you. This is one of those episodes that is worth hearing more than once.     About the Guest:   Gee has been in marketing since the days of dial-up internet and AOL CDs. Today, he's the CEO of KEXINO, a marketing agency and behavioral science practice for small to medium-sized businesses. Over the past 17 years KEXINO has helped over 400 startups and small businesses in around 20 countries grow awareness, reputation, trust - and sales. A Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Professor at two business schools, teaching Marketing and Behavioral Science to final-year MBA students. Outside of work Gee loves to cook, listens to music on a ridiculously expensive hi-fi, and plays jazz piano very badly.    Ways to connect with Gee:   KEXINO website:  https://kexino.com LinkedIn:  https://linkedin.com/in/ranasinha YouTube:  https://www.youtube.com/c/Kexino Instagram:  https://instagram.com/wearekexino TikTok:  https://tiktok.com/@kexino Threads: https://www.threads.net/@wearekexino BlueSky:  https://bsky.app/profile/kexino.com     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:16 Well and a gracious hello to you, wherever you may be, you are now listening to an episode of unstoppable mindset. I am your host, Mike or Michael. I don't really care which hingson and our guest today is Gee Ranasinha, who is a person who is very heavily involved in doing marketing and so on. Gee has been marketing for a long time, and reading his bio, he talks about being in marketing since the days of dial up and AOL and CDs. I remember the first time I tried to subscribe to AOL. It was a floppy disk. But anyway, that's okay. The bottom line is that does go back many, many years. That's when we had Rs 232 cables and modems. Now people probably don't mostly know what they are unless they're technically involved and they're all built into the technology that we use. But that's another history lesson for later. So Gee, I want to welcome you to unstoppable mindset. We're really glad you're here. This should be a fun subject and thing to talk about.   Gee Ranasinha ** 02:27 Well, thank you very much for inviting me, Michael, I do. I do appreciate it.   Michael Hingson ** 02:31 Well, I'm looking forward to it and getting a chance to talk. And love to hear some of your your old stories about marketing, as well as the new ones, and of course, what lessons we learned from the old ones that helped in the new ones. And of course, I suspect there'll also be a lot of situations where we didn't learn the lessons that we should have, which is another story, right?   Gee Ranasinha ** 02:50 Yeah, history does tend to repeat itself, unfortunately, and   Michael Hingson ** 02:55 that usually happens because we don't pay attention to the lessons.   Gee Ranasinha ** 02:59 Yeah, yeah, we, we, I think we think we know better. But I mean, it's, it's, it's funny, because, you know, if you look at other other industries, you know, if, if you want to be an architect, right, you would certainly look back to the works of, you know, Le Corbusier or Frank Lloyd Wright or Renzo Piano, or, you know, some of the great architects, and you would look back on their work, look how they did it. And you would, you know, turn back the the annals of history to to see what had gone before. But for some reason, in our industry, in marketing, we we don't think we can learn from the lessons that our erstwhile peers have had in the past, and we've so as a result, we tend to sort of rename things that have gone before, so that the newer generation of marketers will actually pay attention to them. So we give things new names. But actually, if you, if you scratch the surface and look a little bit deeper. It's actually nothing new at all. And I don't quite know why that is. I think people think that they know better than the people who've gone before them, because of the technology, because you know so much of the execution the promotion side of marketing is technology based. They I'm guessing that people don't see a relevance to what happened in the past because of the technology aspect being different, right? But what I contend is that the the essence. Of marketing is about understanding human behavior and their reactions to particular inputs, impulses, right? Um, in which case, we have plenty to learn from the people who've you know, who've walked in our in the walk this path before, and we should be a little bit, maybe a little bit more humble and open minded into accepting that we don't know everything, and we maybe don't even know what we don't know.   Michael Hingson ** 05:36 I always remember back in what was it, 1982 or 1983 we had a situation here in the United States where somebody planted some poison in a bottle of Tylenol in a drug store. I remember that, yeah, and within a day, the president of the company came out and said, This is what we're going to do to deal with it, including taking all the bottles of all the pills off the shelves until we check them over and make sure everyone is clean and so on. And he got right out in front of it. And I've seen so many examples since of relatively similar kinds of crises, and nobody takes a step to take a firm stand about how we're going to handle it, which is really strange, because clearly what he did really should have taught us all a lesson. Tylenol hasn't gone away, the company hasn't gone away, and the lesson should be that there is relevance in getting out in front of it and having a plan. Now I don't know whether he or anyone really had a plan in case something happened. I've never heard that, but still whatever he got right out in front of it and addressed it. And I just really wish more marketing people, when there is a crisis, would do more of that to instill confidence in consumers.   Gee Ranasinha ** 07:07 He did the right thing, right? He did, he did what you or I would have done, or we would like to think we would have done in this place, right? I, I'm, I'm guessing it was probably, not the favorite course of action, if this had been debated at board stroke shareholder level. But like I said, he he did what we all think we would have done in his place. He did the right thing. And I think that there are many instances today, more instances today than maybe in the past, where the actions of an individual they are. An individual has more freedom of expression in the past than they've had in the in the present, and they don't have to mind their P's and Q's as much. I mean, sure we know we're still talking about profit making organizations. You know, we're living in a pseudo capitalist, Neo liberal society. But surely we're still there still needs to be some kind of humanity at the end of this, right? You know, reputations take years, decades, sometimes, to build, and they can be knocked down very quickly, right, right? There's so I think some somebody, somebody, somebody a lot older and wiser than me, well, certainly wiser older. Said a brand's reputation was like a tree. It takes ages to grow, but can be knocked down very quickly, and there are plenty. You know, history is littered with examples of of organizations who haven't done the right thing.   Speaker 1 ** 09:16 Well, the Yeah, go ahead. No, go ahead. Tell me   Michael Hingson ** 09:20 the I observed this actually not too long ago, on a podcast, this whole discussion to someone, and they made an interesting point, which I think is probably relevant, which is, today we have a different environment, because we have social media. We have so many things, where communications go so quickly, and we we see so many people putting out information right or wrong, conspiracy or not, about anything and everything that comes up, that it causes people maybe to hesitate a little bit more to. Truly study what they want to say, because everyone's going to pick up on it. But at the same time, and I appreciate that at the same time, I think there are basic marketing principles. And as you point out, and as you're well aware, there is such a thing as human behavior, and while people want instant gratification, and they want to know right now what happened 20 minutes ago. The reality is we're not necessarily going to get that. The media doesn't help because they want to put everything out and get the story. But still, the reality is human nature is human nature, and ultimately, Truth will win out. And what we need to do is to really work more toward making sure that that happens.   Gee Ranasinha ** 10:48 I, I actually don't agree with that. Okay, in in, you know, in the, in the with the greatest respect, firstly, I think, I think as a cop out to use social media, information channels, news cycles, that sort of thing, because, if anything, because of the pace of the news cycle and The, you know, the fire hose of social media today, me, we're in a better position to say what we mean and not regret it, because it's forgotten it 20 minutes. Yeah, so it works, it's, it's an argument for what we're talking about not, not against   Michael Hingson ** 11:41 it, yeah. I agree. Yeah, go ahead,   Gee Ranasinha ** 11:45 yeah. And the second thing you said, truth will out. And I think truth does not without and there are plenty of people who continue to spout out misinformation and disinformation, yeah, constantly at every level of corporate at a corporate level, at a political level, at a geopolitical level, or at a local level, right? I don't want to sort of go down that rabbit hole, right, but there are, there are plenty of misquotes, myths, truths, which are never, never withdrawn and never counted, never excused and live out there in the ether, in perpetuity.   Michael Hingson ** 12:35 Yeah, it's true, but I also think that in the end, while some people continue to put their inaccurate information out, I think there are also others who have taken the time, or do take the time they put out more relevant information, and probably in the long run, more people buy into that than to misinformation. I'm not going to say it's a perfect world, but I think more often than not, enough positive information comes out that people eventually get more of the right answer than all the yammering and bad information. But it may take time.   Gee Ranasinha ** 13:18 I would love to believe that, Mike, I really would maybe I'm just too cynical, right?   Michael Hingson ** 13:27 I hear you, I hear you, and you know, I don't know I could be just as wrong. I mean, in the United States today, we've got a government with people who are definitely talking about things and saying things that most of us have always felt are untrue, but unfortunately, they're being said and pushed in such a way that more people are not opposing them. And how quickly that will change remains to be seen. And for all I know, and I think, for all I know, maybe some of what they're saying might be right, but we'll see.   Gee Ranasinha ** 14:05 I think that's the issue. I mean, I, as I said, I don't really want to jump down that politics rabbit hole, but no, not really. I think, you know, the issue is, if you say a lie enough times, people believe it. Yeah, right, yeah. And the fact that nobody's fact checking this stuff, I'm like, I said. I'm not. I'm not singling out politics. I'm singling out messaging in its widest in its widest interpretation, right, false messaging of any sort, if left unchecked. Yeah. Correct. I think the people who know an alternative reality or know that it's a lie know that it's an untruth by not publicly facts checking it, by not calling these. People out are complicit in spreading the lie.   Michael Hingson ** 15:03 Yeah, well, I think that's true, and you're right. It doesn't matter whether it's politics. It doesn't matter whether it's well, whatever it is, it's anything. And I think there's one of the beauties of of our country, your country. And I didn't explain at the beginning that G is in the you said, northwest part of France, right? Northeast, northeast, well, east, west, northeast part   Gee Ranasinha ** 15:29 of Yeah, well, near enough, you know, if you go, if you go, if you go east, far enough times you get, you get to West Anyway, don't you? Well, you get back where you started. Or maybe you don't, I don't know if, depends who you listen   Michael Hingson ** 15:39 to, right? If the Earth is flat. Well, even the Flat Earthers have had explanations for why the earth is flat and people don't fall off, but that's okay, but yeah, so northeast part of France and and I hear, I hear what you're saying, and I think it's important that people have the freedom to be able to fact check, and I, and I hope, as we grow more people will find the value of that, but that in all aspects, but that remains to be seen.   Gee Ranasinha ** 16:14 Well, I think especially in you know, perversely, now that we have the ability to check the veracity of a piece of information a lot easier, right? Almost in real time. Yeah. I think the fact that we can means that we don't, you know, you probably know the quote by what was his name? Edwin Burke, who may or may not have said that, you know, evil triumphs when good men do nothing or something like that. Along that sort of lines, some people say that he didn't say that. He did say, it doesn't matter who said it, right? It's a great quote. It's a great quote. It's a great quote. And that's what I mean about being complicit, just by the fact of not calling this stuff out, feeds the fire. Yeah, to the to the point where it becomes and especially, I'm talking with people who maybe are a little bit younger and haven't and are more likely to believe what they see on screens of whatever size, simply because it's in the public domain, um, whereas The older strokes more cynical of us may may question a lot more of what's thrown in front of our eyes. So I think all of us have a responsibility, which I don't think all of us understand the power that we yield or we're afraid to or afraid to? Yeah, absolutely.   Michael Hingson ** 18:08 So tell me a little about kind of the early Gee growing up and so on, and how you got into this whole idea and arena of marketing and so on.   Gee Ranasinha ** 18:18 Well before this, I was the CMO of a software company. I was there for seven years, and before that, I was working for a company in London, working with in the print and publishing industries. So I've been around media for most of my working life, and after, after being at the software company for seven years, sort of hit a little bit of a ceiling, really. I mean, the company was a small company, and it could only grow at a certain rate, and so I wasn't really being challenged anymore. I had to wait a little bit until the company could fill the bigger shoes that had been given, if you like. You know, I mean growing pains. It's very common for companies of all sizes to go through this sort of thing. So to be honest, I probably was treading water a bit too long. But you know, you get you get complacent, don't you, you get comfortable in in the, you know the corporate job, and you know a salary at the at the end of every month, and you know corporate travel and company BMWs and expense accounts and all of that sort of trappings. And you know, I, I fell for all of that. You. Um, but I finally realized that something needed to happen. So at the end of 2007 beginning of 2008 Me and a couple of colleagues decided to start the agency, which, as you will remember, 2008 was not exactly the best time to start a marketing agency. Good time to start any agency,   Michael Hingson ** 20:29 to be honest. The other hand, there were a lot of opportunities. But yeah, I hear you. Well, yeah,   Gee Ranasinha ** 20:34 glass half full. Glass half empty, right? Yeah. But you know, luckily, with with a number of very, very supportive clients in those early days, you know, we weathered the post recession? Yeah, slow down. And 17 and a half years later, here we are. We've now. We started off with three. We were three. We're now 19. We're in nine countries. Nine of us were in the US. The rest are in Europe, South Africa, Japan, and two people in Australia. That's that, that's, that's who we are. So, you know, we're a a team of marketing, creative and business development specialists, and we work with startups and small businesses primarily in the US, even though we're based all over the place, and we combine marketing strategy, proper strategy, with a thing called behavioral science, which works with organizations to increase their awareness, their reputation, their trust, and most of all, of course, sales Right? Because sales is name of the game. Sales is what it's all about. So yeah, I'd say probably 80, 90% of our clients are in the US and, well, certainly North America anyway, and it's all sorts of industries, all sorts of sizes. We've we've got, we certainly had in the past. You know, solopreneur type businesses, small businesses and larger businesses, up to around 40 to 50 mil to revenue that sort of size, anything bigger they usually have, usually got, you know, quite well, working teams within the organization. So we're, you know, the amount of effective contribution that we can add to that is, it's obviously going to be as a percentage, much lower. So it's, it's, it's really for that, that smaller sized profile of organization, and it's not sort of limited by particular industry or category. We've, you know, we work with all sorts. We've worked in sports, healthcare, FinTech, medical, professional services, software, publishing, all sorts, right across the board.   Michael Hingson ** 23:34 What got you started in marketing in the beginning, you you know you were like everyone else. You were a kid and you grew up and so on. What? What really made you decide that this was the kind of career you wanted?   Gee Ranasinha ** 23:46 Marketing wasn't my first career. I've had a few others in the past. I actually started off my first first company, and I founded, way back when was a media production company. I was a professional photographer, advertising photographer, working with advertising agencies as well as direct corporate commissions. This is in the days of film. This was way before digital image capture.   Michael Hingson ** 24:20 So this is going back to what the 1980s   Gee Ranasinha ** 24:23 it's going to late 80s to early 90s. Yeah, and I was working with eight by 10 and four by five view cameras, sometimes called plate cameras. It was mainly studio stuff. I was happier in the studio that we did location stuff as well. But studio was where I was happiest because I could control everything. I suppose I'm on control freak at the end of the day. So I can control every highlight, every nuance, every every part of the equation. And. And and that's where I started. And then after doing that for a while, I came I got involved with professional quality digital image capture. Is very, very it is very, very beginning. And was instrumental in the the adoption of digital image capture for larger print and publishing catalog fashion houses who were looking for a way to streamline that production process, where, obviously, up until then, the processing of film had been a bottleneck, right? You couldn't, you couldn't process film any quicker than the film needed to be processed, right the the e6 process, which was the the term for using a bunch of chemicals to create slides, die, positives, transparencies. I think it used to take like 36 minutes plus drying time. So there was a, you know, close to an hour wait between shooting and actually seeing what what the result was. And that time frame could not be reduced up until that point in time, the quality of digital image capture systems wasn't really all of that, certainly wasn't a close approximation to what you could get with with film at The time, until a number of manufacturers working with chip manufacturers, were able to increase the dynamic range and the the total nuances that you could capture on digital Of course, the problem at that time was we were talking about what, what were, What today is not particularly large, but was at the time in terms of file sizes, and the computers of the day would be struggling to deal with images of that high quality, so It was always a game of catch up between the image capture hardware and the computer hardware needed to to view and manipulate the image and by manipulate it was more more manipulation in terms of optimizing the digital file for reproduction in print, because obviously that was the primary carrier of, yeah, of the information. It was for use in some kind of printed medium. It wasn't like we were doing very much with with email or websites or anything else in the in the early 90s. So the conversion process to optimize a digital image captured file, to give the best possible tonal reproduction on printed material has always been a little bit of a black art, even when we when we were digitizing transparency films, going to digital image capture made things a lot more predictable, but it also increased the computational power needed, number one, but also for photographers to actually understand a little bit more about the photo mechanical print process, and there were very few photographers who understood both, both sides of the fence. So I spent a lot of time being a pom pom girl. Basically Mike. I was, I was, I was waving the pom poms and preaching large about the benefits of digital image capture and how and educating the industries, various in photographic industries, about, you know, possible best practices. There weren't any sort of standards in place at the time,   Michael Hingson ** 29:41 and it took a while for people to really buy into that they weren't visionary enough to understand what you were saying. I bet   Gee Ranasinha ** 29:48 Well, we were also taught very few were enough, and there were two reasons. One of them was financially based, because. We were talking about a ton of money, yeah, to do this properly, we were talking about a ton of money. Just the image capture system would easily cost you 50 grand. And this, you know this, this was in the days when 50 grand was a lot of money,   Michael Hingson ** 30:18 yeah, well, I remember my first jobs out of college were working with Ray Kurzweil, who developed Omni font, optical character recognition system. Oh, my goodness me, I did not know that. And the first machine that he put out for general use, called the Kurzweil data entry machine, was only $125,000 it worked. It still took a while to make it to truly do what it needed to do, but still it was. It was the first machine, and a lot of people just didn't buy into it. It took a while to get people to see the value of why digitizing printed material was so relevant, some lawyers, Some law firms, some banks and so on, caught on, and as people realized what it would do, then they got interested. But yeah, it was very expensive,   Gee Ranasinha ** 31:14 very expensive. And I think the other reason for the reticence is just nature, to be honest. Mike, I mean, you know, as as people, as human beings, most of us are averse to change, right? Because change is an unknown, and we don't like unknowns. We like predictability. We like knowing that when we get up in the morning, the sun's gonna come up and we're gonna go through our our usual routine, and so when something comes along that up ends the status quo to the point where we need to come up with adopting new behaviors that's very uncomfortable for many people. And you know, the adoption of digitization in, you know, any industry, I think, in everybody who's worked in any particular industry has has plenty of anecdotal evidence to show how people would consciously or unconsciously dragging their feet to adopt that change because they were happier doing stuff that they knew,   Michael Hingson ** 32:32 who went out of their comfort zone, right?   Gee Ranasinha ** 32:35 Absolutely, it's natural, it's, it's, it's who we are as as as human beings, who most of us are as human beings with, obviously, we're talking about the middle of the bell curve here. I mean, there are plenty of wackos on either side just go out and do stuff, right? And, you know those, you know, some of those get, you know, locked up with in straight jackets. But the other ones tend to, sort of, you know, create true innovation and push things forward.   Michael Hingson ** 33:04 Steve Jobs, even Mark Zuckerberg, Bill Gates, good examples of some of the people who did things that most people didn't think could be done.   Gee Ranasinha ** 33:18 You know, the true innovation always happens at the periphery, but we tend to over emphasize the median. We know we try to make averages of everything, yeah, but averages aren't what moves the needle, right? No. And you know Britain, you know, for even for marketing, obviously, that's very much, very, very much my sort of thing. Um, most organizations, most business owners, certainly most marketing managers, find comfort in in executing their marketing in ways in which they are comfortable, in ways which are somewhat expected within the industry. But the problem is, it doesn't get you noticed. It doesn't get you attention. If you're in the middle, right? You know the worst, the worst place to walk on the in the street is in the middle of the road right, pick a side, but don't walk in the middle.   34:27 Not a good idea yet.   Gee Ranasinha ** 34:30 That's our our job is to is to, number one, generate attention, because there's no way we can communicate a message unless we have someone's attention. Everything starts from the attention side of things. Now there are very, you know, various ways that we can attract attention, but attention needs to come and needs to come from somewhere. And you know the definite. Of creating attention is to to create some kind of visual, audio, or combination of the two, experience which is somewhat outside of the norm, and create some kind of emotional response that our brains want to pay attention to, right? Want to notice? Because if you're not noticed, then there's no it doesn't matter how great your product is, doesn't matter how wonderful your customer service is, or it's available in 27 colors, or it's free delivery, or what you know, all the rest of it doesn't matter, because you know, unless people know who you are, what you do, who it's for, and why they should give a crap, then you know anything else you do after that Time is is moot, is irrelevant.   Michael Hingson ** 36:00 I read an interesting email this morning from someone who was talking about why speakers don't tend to be as successful as they should be. And this person talked about you could have the greatest speech in the world. You could be   Michael Hingson ** 36:17 talking and getting standing ovations and so on, but you're not getting a lot of speaking engagements, and his comment was the reason you're not is that your talk isn't necessarily relevant. I thought that was interesting. I think there's some things to be said for relevance, but I think it's also that you're not helping to get people to think and realize that being different and getting people to think and value that is more important than we tend to want to recognize as well.   Gee Ranasinha ** 36:59 I would, I would, I would wholeheartedly agree relevance is a very important component. But, you know, I maintain that it starts with attention. Yeah, relevance, I think, within the speaking world, I yes, there's so much we can do with relevance by by coming at a subject matter topic from a totally different perspective. Yeah, right. You know, just because you have the same message as 100 other competitors doesn't mean they have to say something in the same way, right? And so even if the core message is similar, the way that we choose to present that can be, you know, 100 101 different ways. And I think that is something that we forget, and I think that's one of the reasons why so much of the marketing that we see today is ignored. Yeah, you know, there's a there's a marketing Well, I wouldn't say the marketing model. There's a communication model, okay? Sales model actually called Ada, Ida, a, I D, A, okay. So even if you've not, not worked in sales or marketing at all, if you've even seen the film Glengarry Glynn Ross, or the play that it was based on. It's actually playing in New York City at the moment. I believe, yeah, a, I D, A, which is tracking the customer experience in four steps. So the idea is you have awareness, interest, desire and action, right? A, I, D, A, and it's understanding that there are four steps to getting to the position of negotiating the deal with a prospective buyer, but number one starts with awareness. You know they need, they need to be aware that you exist and nobody's going to buy from you if they don't know who you are. They need to know who they need to know who you are before they'll buy from you. Right then obviously needs to be an interest a product market fit what you're selling is something that they could conceivably use in terms of solving a particular problem that they perceive as having the desire. Why should they buy from you, as opposed to somebody else? Why do they. Need to buy your product, as opposed to a competitive product, and then finally, action, right? So that's what we might call sales, activation or performance marketing, or, you know, sales in the old terms, right? As they would say in that film, it's getting the getting the buyer to sign on the line that is dotted. But all of this stuff starts with attention and when we're not doing a very good job, I think as a mark, as an industry, we used to be really good at it, but I think we've taken our eye off the ball somewhat, and hoped that technology would fill in the gaps of our incompetence at being able to, excuse me, being able to shape the way that we market to customers, to buyers, in ways which create the memory structures in the brain to a sufficiently acute level so that when they are in The position to buy something, they think of us, as well as probably a number a handful of other suitors that solve their problem. And this is why, I think this is the reason why, because of the over reliance of technology, I mean, this is the reason why so much of our marketing fails to generate interest, sales to generate the tangible business results that are expected of it. Because we're, we're marketing by bullet point. We're expecting buyers to buy off a fact sheet. We've, we've exercised the creativity out of the equation. And we're and, and we were just producing this vacuous, generic vanilla   Michael Hingson ** 42:12 musach, yeah, if you   Gee Ranasinha ** 42:14 like, Okay, I mean, again, you know, think of any particular industry, you can see this. It's pretty much endemic. You can have two totally different organizations selling something purportedly solving the same problem. And you can look at two pieces of you can look at a piece of marketing from each company. And if you covered up the logo of each person of each company's marketing output, 10 will get you five that what's actually contained in the messaging is as equally valid for company A as it is for Company B, and that's a real problem.   Michael Hingson ** 43:00 It's not getting anyone's attention or creating awareness.   Gee Ranasinha ** 43:03 It's not creating attention or awareness. And worse, it's creating a level of confusion in the buyer's mind. Because we're we're looking for comparisons, we're looking at a way to make an educated decision compared to something else, and if we can't see why product A is miles ahead in our minds of Company B or product B, what often happens is rather than make a wrong decision, because we can't clearly differentiate the pros and cons between the two products, what we end up doing is nothing. We walk away. We don't buy anything, because we can't see a clear winner, which impacts company A and company B, if not the entire industry. And then they turn around and say, Oh, well, nobody's buying. Why? Why? Why is our industry lagging behind so many others? It's because we're just on autopilot, creating this, this nonsense, this generic sea of sameness in terms of communication, which we just don't seem to have a grip on the fundamental understanding of how people buy stuff anymore. We used to Yeah, up and up and up until probably the 90s. We used to know all this stuff. We used to know how get people going, how to stand out, how to create differentiated messaging, how to understand. Or what levers we could pull to better invoke an emotional reaction in the minds of the target buying audience that we're looking to attract. And then for some for, you know the if we plotted these things around two curves, you know, the point at which these curves would cross would probably be the adoption of technology,   Michael Hingson ** 45:29 whereas we came to reproduce the same thing in different ways, but you're still producing the same thing. The technology has limited our imagination, and we don't use re imaginations the way we used to.   Gee Ranasinha ** 45:43 We we've we're using, we're using technology as a proxy for reach. And getting in front of 1000 eyeballs or a million eyeballs or 100 million eyeballs doesn't necessarily mean any of those eyeballs are fit in the ideal customer profile we're looking to attract. Right? More doesn't mean better, and what what we're doing is we're trying to use technology to to fill in the gaps, but technology doesn't understand stuff like human emotion, right, and buying drivers and contextual messaging, right? Because all of this stuff human behavior is totally contextual, right? I will, I will come up with a and I'm sure you're the same thing. You will have a particular point of view about something one day and the next, the very next day, or even the very next hour, you could have a totally different viewpoint on a particular topic, maybe because you've had more information, or just maybe for the for the hell of it, right? We know we are we are not logical, rational, pragmatic machines that always choose the best in inverted commas solution to our issue.   Michael Hingson ** 47:23 Do you think AI will help any of this?   Gee Ranasinha ** 47:29 I think AI will help in terms of the fact that it will show how little we know about human behavior, and so will force forward thinking, innovative marketers to understand the only thing that matters, which is what's going on between the ears of the people we're trying to attract. I think AI is already showing us what we don't know, not what we know,   Michael Hingson ** 48:04 right? And it's still going to be up to us to do something about that and use AI as a tool to help possibly create some of what needs to be done. But it still requires our thought processes ultimately, to make that happen,   Gee Ranasinha ** 48:23 AI can't create. All AI can do is remix what has already been in existence, right? Ai doesn't create what AI does. The thing is, we're using AI for the wrong stuff. AI is really good at a ton of things, and it sucks big time at a load of other things. But for some reason, we want to throw all our efforts in trying to make it better at the things it's not good at, rather than use it at the things that it's really, really good   Michael Hingson ** 49:04 at, such as,   Gee Ranasinha ** 49:08 such as interpreting large data sets, Creating models of financial models, marketing models, marketing matrix, matrices, spotting, spotting trends in data, large, huge, like huge models of data, which no human being could really, in reality, Make any head in the tail of finding underlying commonalities in in the data to be able to create from that, to be able to draw out real, useful insights on that data to create new. New messaging, innovative products, services that we haven't thought of before because we haven't been able to see the wood for the trees,   50:13 if you like, yeah, right   Gee Ranasinha ** 50:17 for that sort of stuff, for the grunt work, for the automation. You know, do this, then do this, and all of that sort of stuff, A, B, testing, programmatic stuff, all of that stuff, banner ads and, you know, modifying banner all of that stuff is just basic grunt work that nobody needs, needs to do, wants to do, right? Give it all to AI it. Most AI is doing it, most of it anyway. We just never called it AI. You know, we've been doing it for 25 years. We just called it software in those days, right? But it's the same. It's the same goddamn thing. Is what we were doing, right? Let it do all of that stuff, because it's far better. And let's focus on the stuff that it can't do. Let's find out about what levers we need to pull at an emotional level to create messaging that better resonates in the minds of our buyers. That's what we need to do. Ai can't do that stuff right.   Michael Hingson ** 51:16 Where I think AI is is helpful today, as opposed to just software in the past, is that it has been taught how better to interact with those who use it, to be able to take questions and do more with it, with them than it used to be able to do, but we still have to come up with the problems or the issues that we wanted to solve, and to do it right, we have to give it a fair amount of information which, which still means we've got to be deeply involved in the process.   Gee Ranasinha ** 51:53 I mean, where it's great. I mean, if we're looking at, you know, Text, type, work, right, right, or I, or ideas or possibilities, or actually understanding the wider consideration set of a particular problem is that the hardest thing is, when you're staring at a blank piece of paper, isn't it? Right? We don't need that's the hardest thing, right? So we don't need to stare at a blank sheet anymore with a flashing cursor, right? You know, we can engage in a pseudo conversation that we need to take into consideration that this conversation is taking place based upon previous, existing ideas. So the chance that we'll get something fresh and original is very, very small. And as you just mentioned, you know, the quality of the prompt is everything. Get the prompt wrong and without enough granularity, details, specificity, whatever else you get just a huge piece of crap, don't you? Right? So in other words, having a better understanding of how we as humans make decisions actually improves our prompting ability, right, right?   Michael Hingson ** 53:12 And I think AI, it is not creative, but I think that AI can spew is probably the wrong word, but AI can put out things that, if we think about it, will cause us to do the creating that we want, but it's still going to be assets involved in doing that.   Gee Ranasinha ** 53:35 The problem is, and what we're seeing, certainly in the last couple of months, maybe even longer, maybe I just haven't noticed. It is just we were, you know, there's this old saying, you know, just because you can doesn't mean you should, right? I just see an absolute tsunami of vacuous, generic nonsense being spouted out across all types of channels, digital and otherwise, but mainly digital, all of it AI generated. Sometimes it's images, sometimes it's videos, sometimes it's both, sometimes it's text, whatever. But we we're adding to the noise instead of adding to the signal. So the inevitable result of all of this is going to be numbness. We're going to becoming different to marketing of all sorts, the good stuff as well as the bad. You're going to be it's we're just gonna get numb. So it's going to make the attention stuff. That's why I've been banging on about attention all this time, right? It's gonna, it's, yeah, there's, see, there is a method to my madness here. So the the point is that creation and maintaining. Attention is going to be even harder than it would have been before. Yeah, and, and we, you know, we're getting to the point where, you know, you've got agentic AI, where you've got agents talking to other agents and going around in this feedback loop. But we're not, we're not, we're not creating any emotional engagement from a, from a from a buyer perspective, from a user perspective, yes, it all looks great. And as a, as an exercise in technology, it's fantastic. So wonderful, right? But how has it increased sales? That's what I want to know has has it reduced or altered the cost of acquiring a customer and maintaining that customer relationship, because that's where the rubber hits the road. That's all that matters. I don't care whether it's a technological masterpiece, right, but if it hasn't sold anything, and actual sales, I'm not talking about likes and comments and retweets and all of that crap, because that's vanity metrics. Is nonsense   Michael Hingson ** 56:11 signing a contract. It's, you know,   Gee Ranasinha ** 56:16 there needs to be as an exchange of money at some point in time. Yeah, right. Is that happening? And I contend that it's not. And I think there are loads of people, loads of business owners, who are throwing money at this in the vain hope they you know that basically they're playing the numbers. They just need one horse to come in, 100 to one to be able to justify what they've spent on all of this stuff, right? Yeah, but I think those odds are getting longer and longer as each month goes, yeah. Well, you I think there's going to be an inevitable backlash back to stuff that actually resonates with people at a human level, at an emotional level, a psychological level, it has to   Michael Hingson ** 57:08 you started your marketing company 17 and a half years ago, caxino. Where'd that name come from?   Gee Ranasinha ** 57:18 From nothing? Okay, it doesn't mean anything I needed. I needed to have something which number one, that the domain was available. Of course, I needed to have something which was short, something that didn't mean, you know, something incongruous in another language and and so after a lot of to ing and fro ing, there were two schools of thought. At the beginning, we didn't know whether to go with something abstract, like caxino or something which was, you know, based based upon the the butting up of two existing words you know, like you see, you know, so many times, you know, big red table, or, you know, whatever. So we did, we decided to go with something abstract, so that we weren't encumbered by language.   Michael Hingson ** 58:22 You practiced what you preach pretty much. You're different, yeah, but why don't you call it? You don't refer to it as a digital marketing agency. Why is that?   Gee Ranasinha ** 58:34 No, I don't see us as a digital marketing agency, because digital marketing is not all we do. And not only that, I think, Well, I think there's, there's a number of reasons. Number one, I think we're using the word digital is, is a curveball. Firstly, because everything that we do is digital, right? Everything is already digital. Print is digital, TV is digital, billboards are digital. So saying digital is like saying electrical, electrical marketing agency, it makes as much sense to be honest. So that's number one. But I think the bigger issue is that by categorizing a marketing agency as being a digital marketing agency does a disservice to its work and indeed its outlook, because The object is not to be digital in your marketing, it's to do marketing in a digital world, which are two very different positions, okay? Because digital, the way that we're talking about it, is not a attributive noun, and it's certainly not an adjective. You. In the context that we're talking about it, digital is a channel. It's simply one way of getting in front of our audience. But it's not the only way of getting in front of our audience. Okay? So, yeah, along with many other reputable agencies, we happen to use the most appropriate channel of communication that makes sense to address a particular target audience group, and that's it. Okay, if that's digital, great. If that's walking down the street with an A frame with something written on the front of it, that's also great, okay, but it's, it's, it's not about it's not about the channel. It's about you being in the places where our target target audience group expects us to be. And so that's why I don't think of us as a digital marketing agency, because digital is only part of what we do, right? And we do many other things. And also, I think it puts it, it puts blinkers on things right? Because if you know, supposing, supposing you go to a Facebook marketing agency, of which there are many. Now, if you go to a Facebook marketing agency and you say, Okay, I want to do some ads. Where should I advertise? What are they going to tell you? Right, maybe Facebook, right? So there's, there's a thing called Maslow's hammer. Okay, in Maslow, as in the hierarchy, the Hierarchy of Needs Maslow. Okay to say, Maslow. He came up with this idea of Maslow's hammer. It's also known as the law of the instrument. And basically what it means, we can distill it down, is, if all you have is a hammer, then everything looks like a nail, okay? And what that means is, you're looking to solve any problem that comes along by the tools that you have in your toolbox, regardless of whether that's the best way of moving forward, which I think is a very short term and myopic view. So that's why we we don't like to think of ourselves as the marketing agency, because there are many other there are many ways of solving a particular problem, and it doesn't necessarily have to be   Michael Hingson ** 1:02:50 digital,   Gee Ranasinha ** 1:02:51 digital or promotional or, you know, it's, it's like, you know, are we a video marketing agency? No. Does that mean we don't do video, not at all. Of course, we do it, right? We're not an AI marketing agency, right? In the same way, okay, when we're not a we're not a YouTube marketing agency,   Michael Hingson ** 1:03:11 you're a marketing agency. We're a marketing agency, right? What are some of the biggest mistakes that small businesses make when it comes to marketing?   Gee Ranasinha ** 1:03:21 I think the single biggest mistake, and I speak to business owners pretty much on a daily basis, right? I think the single biggest issue that comes up again and again and again is something which I call self diagnosis, which is the business owner, approaches the marketing agency, or even digital marketing agency, approaches the marketing agency, and says, You know what, I need you to do this for me. Whatever that this is, okay. So you know, maybe it's some digital ads, maybe it's some videos, maybe it's a website, maybe it's a whatever. It doesn't matter what it is, but basically, the business owner is coming to us, coming to the marketing agency, dictating what the tactic is to be, which presumes a number of things, not least, that they think they have come to the conclusion that this particular tactic is going to solve their marketing problem based upon usually waving a wet finger in the air, yeah, or they've seen a YouTube video or something, okay, it's not based on any marketing knowledge experience or education, because, with the greatest respect, these people do not have any marketing knowledge experience. Into education, right? And why would they? Because they're running a business, right? They don't, you know, they it doesn't mean that they've had to do this marketing stuff. So they're, they're, they're presuming that a particular tactic is going to solve a business problem, a marketing tactic is going to solve a business problem. And so what what happens is the the particular tactic is is executed. Nothing changes revenue wise. And so the business owner says, well, that marketing agency was crap. Let's go to another marketing agency and ask them to do something else. So it's playing pin the tail on the donkey. Really, just trying stuff and hoping so. The point is that. The point is that if you're going to pay somebody who does this for a living, the idea that you know more than they do is already setting the relationship on a uneven kill, right? Yeah, you know, if I, if I go, if I go and see my doctor, and I say, and I wake up in the morning and I've got a pain in my chest, and I thinking, oh my goodness, I go and see the doctor, right? So on the way to the doctor's office, I do the worst thing possible, which is go on the internet and say, Okay, what does pain in my chest mean? Right? And I go into the doctor's office, and I sit down and I say, Okay, I've got a pain in my chest, doctor, that means I've got angina. Can you give me some heart medication, please? What's the doctor gonna tell you? Doctor's gonna tell you, shut the hell up. Yeah, I'm the doctor in the office. I'm the actually, where's, Where's, where's your medical degree doesn't exist, does it? No, and   Michael Hingson ** 1:07:00 just because you have a broken rib, we're not going to talk about that. Are we right?   Gee Ranasinha ** 1:07:04 So, What? What? So what's the doctor going to do? The doctor is going to ask you a bunch of questions, right? What did you do the last couple of days? Right? What did you eat? Did you go to the gym and over exert yourself? What's your history? Do you is there a history of heart disease in the family, you know, maybe there's is going to he or she is going to take some blood, maybe they're going to run a few other sort of tests. They're going to do a diagnosis, and at the end of this diagnosis, the doctor is going to come back to you and say, You know what? So, based upon all the questions that you've kindly answered, and based upon the blood work and all these other tests and scans we've done, it turns out that the the pain in your chest is nothing to do with angina. The reason you got a pain in the chest is because you had some spicy food last night. So you don't have you don't have Anjali, you have gas. Yeah, right, right, so I prescribe you a couple of packs of Tums. Yeah, sorted, right. And that's the point. The point is the doctor knows what he or she is doing, and you have to have confidence in that particular medical practitioner to diagnose the issue and prescribe a solution to that issue, right? Your job is not to say what you think is wrong with you at this stage of the conversation. Your job is to tell me where it hurts. That's it right now, I'll come back to you with a list of things which I think we need to do to move forward. Now you can go and get a second opinion, just like at a doctor's office. You may think I'm full of crap, which is absolutely your prerogative. Or you may say, I know better than you. I'm going to do my own thing, which, again, it's your time Absolutely. But if it all goes to crap, you can't turn around and say, well, if only this person had said this, or, you know, If only, if only, if only, and play the victim, because that's also just not going to wash. And I see this time and time and time again. You know, we've tried, well, we've tried a number of different agencies, and none of them have been able to help us. And then you sort of dig a bit deeper, and it's because they're never allowed to do what they're supposed to do, because they've always been second guessed. Yeah, that is probably the single biggest issue that I see coming up again and again and again with small business in market now, if and if it's a question of not having faith in that. Uh, agency, then you shouldn't have been employed. You shouldn't have that agency in the first place.   Michael Hingson ** 1:10:05 Get a second opinion.   Gee Ranasinha ** 1:10:07 You know, not all, not all agencies are great, just like not all plumbers are great. Not all mechanics are great. Same thing, right? It takes time to find the good ones, right? Um, but just because you found a bad one, because I don't know they were cheap, or they were local, or they were whatever, you know, whatever, whatever criteria you tend to use to base your decision upon, right? You can't, you can't criticize what they did if you didn't allow them to do what they were actually being paid to do.   Michael Hingson ** 1:10:47 Well, speaking of that, if people want to reach out to you, how do they do that?   Gee Ranasinha ** 1:10:53 Best way to get hold of me. Gee is on LinkedIn. I spend most of my time on LinkedIn. I post twice a week. I post videos about some of the sorts of things that we've been talking about today, and they're only sort of 60 seconds long, 90 seconds long. It's not sort of taking up anybody's time very much. You can find me there. Would you believe, Mike, there is only 1g runner scene on LinkedIn. Can you imagine fortuitous? How fortuitous is   Michael Hingson ** 1:11:27 that? Yeah, really, and G is spelled G, E, and how do you spell your last name?   Gee Ranasinha ** 1:11:33 You could eat. I'm sure all of this still, the stuff will be put in. It will, but I just figured it we could. But yeah. G, renasina, you can find me there. Otherwise, obviously you can find us on Kexino, k, e, X, I, N, o.com, which is the website, and there's plenty of information there textual information, there are videos, there are articles, there are all sorts of bits and pieces that you can find more about us   Michael Hingson ** 1:12:04 there. Well, this has been absolutely wonderful, and I really appreciate you taking more than an hour to chat with us today. And I hope this was fun, and I hope that people will appreciate it and will reach out to you and value what we've discussed. I think it's been great love to hear from all of you out there. Please feel free to email me. Michael H, i@accessibe.com so that's m, I, C, H, A, E, L, H, I at A, C, C, E, S, S, i, b, e.com, and love to hear from you wherever you're listening. Please give us a five star rating. We value those ratings very highly, and we'd love to to to hear and see you rate us and get your thoughts. If you know of anyone else who might be a good guest for unstoppable mindset. Gu as well, we'd sure appreciate your referring them to us. Introduce us. We're always looking for more people to to chat with, so please do that and again, gee, I just want to thank you one more time for being here. This has been great,   Gee Ranasinha ** 1:13:02 absolute pleasure, delighted to be invited.   Michael Hingson ** 1:13:10 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

¿Qué tiene que ver una carnicería riojana de los años 60 con el liderazgo del siglo XXI? Más de lo que imaginas.En este episodio del podcast Humanos con Recursos conversamos con Carlos Barraqué, director del área de personas de Grupo Palacios Alimentación y autor de Lo que me descubrió mi amigo talento. Una conversación llena de sentido común, humanidad y aprendizajes con los pies en la tierra.En esta entrevista, Carlos comparte aprendizajes de más de 30 años en la gestión de personas, incluyendo la creación de una escuela de liderazgo propia, una acogida inspirada en el método Toyota y un modelo humanista que bebe de Maslow, sus padres y una fe inquebrantable en el potencial de las personas.En Grupo Palacios, el liderazgo no se mide solo por resultados, sino por la capacidad de formar, acompañar y confiar. Desde su llegada hace 17 años, Carlos redefinió la función de recursos humanos para convertirla en un verdadero motor de cultura organizativa.Lejos de las fórmulas impersonales, su método propone volver a lo esencial: dar la bienvenida con una “alfombra roja”, formar con rigor, delegar con confianza y conectar con la motivación intrínseca.Puntos clave de la entrevistaLiderar es estar al servicio: En Grupo Palacios, liderar no es controlar, sino ayudar. Los mandos intermedios son los verdaderos impulsores del cambio: están cerca, escuchan, forman y dan ejemplo.Acoger con sentido y con tiempo: Inspirados en Toyota, han creado un espacio de formación previo a la incorporación. Así, cada persona empieza su camino con confianza, claridad y seguridad.Confianza como base de la motivación: Para Carlos, la confianza no se predica, se practica. Si las personas sienten que pueden equivocarse sin miedo, florecen. La confianza genera compromiso y pertenencia.Formación y reconocimiento: La motivación extrínseca no está reñida con el humanismo. Apostar por el aprendizaje continuo, reconocer los logros y ofrecer oportunidades reales de crecimiento son formas concretas de cuidar el talento cada día.Una cultura de personas, no de procesos: Desde el primer día, lo importante es que cada persona se sienta vista, valorada y respetada. Eso no se consigue con procedimientos, sino con presencia y coherencia.Te invitamos a escuchar esta charla con Carlos Barraqué y descubrir que el verdadero talento no se dirige, se descubre y se cultiva¿Te gustaría ser un líder inusual dispuesto a aprender, crecer y cambiar para hacer una diferencia positiva en el mundo? Reserva tu plaza en el MBA INUSUAL, lo que nunca aprenderás en una escuela de negocios.Este programa de transformación y reeducación ejecutiva te llevará más allá de la administración de empresas, para convertirte en un líder innovador, audaz y con visión de futuro, una oportunidad para reinventar el liderazgo y a ti mismo. ¡Te esperamos!

Many of us spend decades climbing Maslow's pyramid — seeking security, comfort, and experiences — only to realize that the top is where true joy lives.  Join us as we explore the “Happiness Hierarchy” and why lasting fulfillment comes not from what you buy or where you travel, but from who you become.  In this episode, we discuss:  How to shift from “having enough” to “becoming more” Why Maslow's hierarchy is often misunderstood The three levels of happiness Why reflection unlocks the freedom to become Today's article is from Jordan Grumet blog titled Rethinking Maslow. Listen in as Founder and CEO of Howard Bailey Financial, Casey Weade is joined by Les McDaniel to explore the “Happiness Hierarchy. Show Notes: HowardBailey.com/523

How media helps to shape the conversation around innovation and social good to create global impact. This week my guests are: - Pierre-Yves Lanneau Saint Léger, CEO of Forbes Luxembourg and Silicon Luxembourg - Jess Bauldry, Editor-in-Chief of Forbes Luxembourg - Genna Elvin, co-founder of Tadaweb and President of Pulse, Luxembourg's largest startup association. - Anne Goeres, founder of Philantree Why Forbes Came to Luxembourg For Pierre-Yves Lanneau Saint Léger, the arrival of Forbes in Luxembourg was a recognition that our success stories deserve a global stage. Forbes embodies the values of celebrating entrepreneurship and Luxembourg is now part of the global Forbes family (49 editions). Pierre-Yves also highlights the continuing importance of Silicon Luxembourg, launched 13 years ago as a blog and now a vibrant community of 40,000 followers. “If you create your startup, you are in Silicon; when you sell your startup, you are in Forbes,” he quipped, neatly capturing the lifecycle of highly successful entrepreneurship. Storytelling and Connection Jess Bauldry knows that in Luxembourg, connections and jobs are often fostered through in-person engagement, especially in the startup sector. “So many business deals and jobs here are still made through face-to-face encounters, not just applications.” Storytelling is business necessity. Nonetheless, Jess and her team at Forbes and Silicon Luxembourg are highly attuned to spotlighting innovators who may not be the loudest in the room but are making transformative contributions without the self-promotion. She feels it is their job to shine a spotlight on people like this, rather than the ‘same faces' constantly. Building a Startup Nation Genna Elvin has become the pin-up girl for entrepreneurial tech success in Luxembourg. From modest beginnings in Brussels to developing Tadaweb in Luxembourg, the team has grown from nothing to 150 employees, raised €40 million in capital and expanded internationally with offices in Luxembourg, Paris, London and the United States. Recognised as one of Forbes' Top 100 Female Founders in Europe, Genna now also leads Pulse, Luxembourg's largest startup association. Elvin recalled being told a decade ago that Luxembourg could never attract top talent. “That's not true,” she insisted. Instead, her company recruit globally, offering newcomers an instant community and support system. From an in-person welcome to apartments on arrival, to thoughtful gestures like helping employees navigate supermarkets,  Tadaweb put people first. “At a human level, you need to get the base right if you want to execute at a high level,” she said, referencing Maslow's hierarchy of needs. Her perspective also touched on Luxembourg's risk-averse culture, often cited as a barrier to innovation. While family-run businesses might make caution understandable, Genna knows that progress requires calculated risks. Philanthropy: Love for humanity Anne Goeres, who previously ran Luxembourg's children's cancer foundation, has now founded Philantree, an organisation designed to help businesses and families channel their wealth into meaningful impact. Goerges explained that while terms like charity, foundation or non-profit differ in structure, their essence is the same: love of humanity. “It always starts with a group of people committed to a cause,” she said, noting that even the largest organisations begin with small acts of compassion. Today, she sees a shift toward long-term partnerships rather than one-off donations. “Companies want to integrate philanthropy into their culture, aligning their values with those of their employees,” she said. This approach not only deepens impact but also helps unite generations around shared purpose. ESG: Beyond Box-Ticking Of course, philanthropy and sustainability are not immune to scepticism. Regulations can sometimes feel bureaucratic, and companies risk treating ESG commitments as box-ticking exercises. Yet Pierre-Yves and Bauldry agree that in today's job market, values-driven business is non-negotiable. Millennials and Gen Z want purposeful careers. Without them, companies will lose talent, and no amount of AI can replace that. That is why Forbes Luxembourg continues to highlight stories that blend profit with purpose. From entrepreneurs innovating in health and space tech to executives shaping green finance, the magazine seeks to showcase leaders who both earn and spend wisely, with an eye toward long-term wellbeing. The Future: Voices That Matter As Luxembourg prepares to unveil its Forbes Under 30 list, the challenge is not just to identify the loudest voices but to find and elevate those who deliver true, lasting impact. There is still time to apply or nominate someone! “Some founders don't have time for self-promotion,” Bauldry admitted. “Our job is to find them, investigate, and shine a light on their work.” This inclusive approach reflects the broader Luxembourg ecosystem: diverse, international, ambitious, yet grounded in a sense of community. https://philantree.lu/ https://www.tadaweb.com/ https://www.gennaelvin.com/ https://www.forbes.lu/ https://www.siliconluxembourg.lu/ https://www.linkedin.com/in/pylsl/ https://www.linkedin.com/in/jess-bauldry/?originalSubdomain=lu https://www.forbes.lu/under-30/

Send us a textThis bonus episode was originally posted as a Patron-only bonus episode on Patreon on November 17, 2024. I hope you enjoy it. explores the life and theories of Abraham Maslow, a prominent psychologist known for his "Hierarchy of Needs" theory andThis special episode delves into the life and theories of Abraham Maslow, a renowned psychologist who is famous for his "Hierarchy of Needs" theory and his contributions to the field of "Humanistic Psychology." In it, I examine the intersection of Maslow's ideas with Christian principles, analyzing how concepts such as self-actualization and human potential align with the biblical view of human nature, purpose, and fulfillment. I also discuss Maslow's later work in transpersonal psychology, in which he explored mystical and spiritual experiences, and I critique this, as well as his controversial views on eugenics. Finally, I conclude by arguing that a Christian worldview provides a more comprehensive understanding of human flourishing than Maslow's theories alone.I shall be posting several bonus episodes over the next week or so whilst I work on our next season together, in which I return to the New Testament and begin our study through Paul's 2nd letter to the church at Corinth. The Balance of GrayFaith That Challenges. Conversations that Matter. Laughs included. Subscribe Now!Listen on: Apple Podcasts SpotifySupport the showTo listen to my monthly church history podcast, subscribe at; https://thehistoryofthechristianchurch.buzzsprout.com For an ad-free version of my podcasts plus the opportunity to enjoy hours of exclusive content and two bonus episodes a month whilst also helping keep the Bible Project Daily Podcast free for listeners everywhere support me at;|PatreonSupport me to continue making great content for listeners everywhere.https://thebibleproject.buzzsprout.com

Are your posts getting likes but no real engagement? You're not alone, and it's not random. In this episode, Emma dives into the psychology behind audience interaction, showing you why people comment, DM, or engage with your content, and how to make them do it more often. Engagement isn't just about numbers; it's about connection, belonging, and making your audience feel seen. Emma breaks down the types of engagement, explains why passive interactions like views still matter, and highlights the human triggers that inspire active engagement. From understanding Maslow's hierarchy of needs to leveraging curiosity, validation, identity affirmation, and community-building, this episode gives actionable strategies to turn your content into an experience your audience can't resist. Learn how to move your followers from passive scrollers to active participants who are invested in your brand. Listen in as Emma explains: How human psychology drives audience engagement on social media The difference between passive and active engagement, and why both matter Four content triggers that inspire comments, shares, and DMs And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia 

In this class series, Rabbi Shmuly will explore the Torah of the mind. We will explore how Jewish thought intersects with modern psychological studies and theories by examining thinkers like Freud, Piaget, Maslow, Frankl, and so many others over 50 interactive sessions. Looking at consciousness, moral reasoning, ego, love, learning, and evil, how can we better understand why humans act as they do? Considering our relationships, traumas, memories, conflicts, and self-esteem, how can reflecting on the deep complexity of our minds help us live more meaningful lives? Further, how might Jewish ethics and Jewish philosophy help us ask not just “how do we live” but “how might we live?” Join us for a deep dive into the collective, individual, and Jewish mind.Attend these classes live over Zoom by becoming a member for just $18 monthly: https://www.valleybeitmidrash.org/become-a-member.------------------Stay Connected with Valley Beit Midrash:• Website: https://www.valleybeitmidrash.org• Facebook: https://www.facebook.com/ValleyBeitMidrash ★ Support this podcast ★

Episode web page: https://bit.ly/3K2NcZn ----------------------- Episode summary: In this episode of Insights Unlocked, Joe Chernov, a seasoned B2B marketing leader and Executive in Residence at Battery Ventures, joins host Johann Wrede to unpack the modern CMO's biggest trap—playing out of position. Joe shares the pivotal career moment that pulled him from traditional PR into the world of content marketing, and explores how today's marketing leaders can navigate the pressure to chase pipeline at the expense of long-term brand impact. From understanding your company's true expectations to balancing creativity with accountability, Joe offers hard-earned wisdom on what it really takes to succeed—and stay—in the CMO seat. He also dives into the role AI can play in strengthening personas, removing bias, and ultimately helping marketers become better strategic partners. If you're a marketing leader feeling the pressure to prove value through short-term metrics, this episode will help you rethink your role, and how to future-proof your impact. Memorable quote: “I did my best work when I wasn't afraid of getting fired.” – Joe Chernov What you'll learn in this episode: “Underpaid CROs”: Why many CMOs unknowingly mimic CROs, and how it's limiting their influence Pipeline vs. brand: The need to balance immediate performance metrics with long-term brand stewardship Maslow's hierarchy for marketers: Why predictable pipeline must come first—but can't be the end game AI's new role in marketing: How artificial intelligence can reshape persona development and uncover hidden customer insights The spirit of your role: Why aligning with the reason you were hired—not just your KPIs—matters for lasting impact The power of brand moments: A surprising sneaker story that connects influencer gifting to big revenue wins Resources & Links: Joe Chernov on LinkedIn (https://www.linkedin.com/in/jchernov/) Johann Wrede on LinkedIn (https://www.linkedin.com/in/johannwrede/) Battery Ventures (https://www.battery.com/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

New month means new theme with this month's theme being, "A creature was stirring but it wasn't a mouse" with the classic creature feature, 1959's "The Tingler." The Mistress of the Menagerie discusses how the brain processes fear, internal and external fears, and Maslow's hierarchy of needs. Come check it out!

Send us a textIn this episode of the Autonomic Homeostasis Activation Podcast, Tom Pals and Ruth Lorensson continue their Fundamentals of Wellness series with a deep dive into the third level of Maslow's hierarchy of needs: love and belonging. Together they explore the universal ache for connection, community, and healing felt across society today and ask an essential question: what kind of love and belonging truly nurtures wellness and mental health?Drawing a distinction between the “tsunami of stress” and “rational intimacy,” Tom and Ruth unpack how certain relationships, communities, and affiliations may appear loving and inclusive, yet actually perpetuate stress, trauma, insecurity, and disconnection. In contrast, they describe how authentic love and belonging cultivates safety, security, contentment, and mutual growth — the true foundation for self-actualization, resilience, and wholeness.Listeners will learn how to recognize the signs of false belonging, how to choose pathways that foster genuine wellness, relational health, and homeostasis, and why this choice is central to becoming our truest, healthiest selves.If you've ever wondered whether the spaces you belong to are building you up or holding you back, this episode offers clarity, encouragement, and practical insights for personal growth and sustainable wellness.Support the showThanks for listening!You can follow us onFacebook Instagram Leave us a review on Apple Podcasts Check out the Autonomic Healing Website & InnerWorkings WebsiteEmail Tom thomasjpals@innerworkings.orgEmail Ruth ruth@bridgeandrhino.comSupport usWe appreciate you!

Most people do very little strategic thinking about what investments they have or why they have them. They simply follow the herd or a popular investment newsletter that promises huge returns. In this episode I explain why residential rental properties are a cornerstone of my investment strategy and why I recommend you consider them as well. I get into specifically why I support these investments with infinite banking or family banking life insurance policies and show a couple of examples of the financial impact of doing so.   Highlights Why rental properties and hard assets? Impact of overall portfolio on wealth returns. Infinite banking: explanation and personal impact. Lessons from a rural upbringing and stagflation. Navy career and financial wake-up call. Control over money equals reduced risk. Maslow's hierarchy of needs applied to investments. Direct vs. indirect investment risk. Differences between savings and investments. Borrowing against life insurance for investments. Infinite banking's financial advantage demonstration. Differences in returns with infinite banking. Constructing an infinite banking policy. Whole life insurance vs. IUL and its implications. Accessing and contributing flexibility to policies. Scalability and contribution duration in policies.   Links and Resources from this Episode Connect with Gary Pinkerton https://www.paradigmlife.net/  gpinkerton@paradigmlife.net https://garypinkerton.com/  https://clientportal.paradigmlife.net/WealthView360    Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you're subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Audible Subscribe with Listen Notes Subscribe with RSS

En este episodio hablamos de: Idea central La muerte y la conciencia de ella nos orientan hacia lo esencial de la vida. Muchos de nuestros sufrimientos provienen de miedos básicos que, en el fondo, se relacionan con la posibilidad de no sobrevivir o de ser rechazados. ⚖️ Dos grandes miedos 1. ¿Seré capaz? ◦ Miedo ligado a la supervivencia física y económica. ◦ Relacionado con las necesidades fisiológicas y de seguridad (comida, refugio, salud, estabilidad, control). 2. ¿Qué van a decir de mí? ◦ Miedo vinculado al rechazo social y la valoración externa. ◦ Relacionado con las necesidades de amor/pertenencia y de estima (aceptación, prestigio, éxito, reconocimiento). ️ Pirámide de Maslow y los miedos • Fisiológicas: miedo a no tener comida, agua, refugio → miedo a morir. • Seguridad: miedo a guerras, violencia, perder el trabajo, incertidumbre. • Amor y pertenencia: miedo al rechazo, a no encajar, a quedarse solo. • Estima: miedo al fracaso, humillación, ridículo, a no ser valorado. • Autorrealización: más que miedo, aparece el vacío existencial (sensación de falta de sentido). Superación • Vivir con conciencia de la muerte ayuda a romper el bucle del control y el miedo. • La autorrealización da sentido y coloca en orden los demás niveles: ◦ Reduce el miedo a no ser capaz. ◦ Relativiza lo que otros piensen. ◦ Llena de propósito, amor verdadero, compasión y empatía. Música: 1. soundcloud.com/nhamer-garcia/hamer-metamorphosis 2. Valkiria. Nhamer García. https://www.youtube.com/watch?v=IwSu1nKgAo Si quieres invitarme a algo, puedes hacerlo aquí: 1. https://www.ivoox.com/support/36379 2. Paypal: contacto@buscadoresdesentido.es 3. Transferencia a nombre de Álvaro Gómez Contreras en la cuenta: ES98 1491 0001 2930 0007 5447 Si quieres contactarme puedes hacerlo en : contacto@buscadoresdesentido.es

Barry Wolfe argues that workplace psychology tools like personality tests and assessments lack scientific validity and don't predict job performance. Instead of relying on psychological profiles, leaders should focus on "value-centric actions" - clearly defining what results employees need to deliver to create business value and advance their careers. TAKEAWAYS Psychology tools are unreliable - Personality tests, competency models, and even Maslow's hierarchy lack empirical support, with IQ predicting job performance at only 0.03 correlation Employees lack clarity - 55% of workers don't know what's expected of them, and most can't answer "What do I need to do to get a raise?" Focus on value creation - Replace psychological assessments with clear definitions of business value and specific deliverables that help employees understand how to succeed A QUICK GLIMPSE INTO OUR PODCAST Podcast: Transform Your Workplace, sponsored by Xenium HR Host: Brandon Laws In Brandon's own words: “The Transform Your Workplace podcast is your go-to source for the latest workplace trends, big ideas, and time-tested methods straight from the mouths of industry experts and respected thought-leaders.” About Xenium HR Xenium HR is on a mission to transform workplaces by providing expert outsourced HR and payroll services for small and medium-sized businesses. With a people-first approach, Xenium helps organizations create thriving work environments where employees feel valued and supported. From navigating compliance to enhancing workplace culture, Xenium offers tailored solutions that empower growth and simplify HR.

What if intelligence isn't a fixed score, but a story you get to keep rewriting?If you've ever felt underestimated, overlooked, or boxed in by labels, this episode will help you rise above them and unlock the brilliance within you.Dr. Scott Barry Kaufman was once placed in special education and told he didn't belong in “gifted” programs. Yet today he's one of the most respected cognitive scientists of our time. His journey proves that labels—“broken,” “disabled,” “not smart enough”—don't define your destiny.In this powerful conversation, Scott and I explore how to rethink intelligence, potential, and even Maslow's famous hierarchy. You'll discover why IQ tests miss the most important parts of your mind, how neurodiverse traits like ADHD and dyslexia can be hidden superpowers, and why self-actualization isn't about climbing a pyramid—it's about learning to sail your own ship.By the end, you'll see that your potential is not a number. It's not predetermined. It's a moving target you can expand every day with passion, perseverance, and belief./ / / Are you ready to take the next step on your brain optimization journey? / / /Choose your own adventure. Below are the best places to start:>>> 30 Days of the World's Best Student Success Program>>> Join Limitless Live 2025 in San Diego 8-10 December>>> Discover Your Unique KWIK BRAIN C.O.D.E To Activate Your GeniusTake your first step by choosing one of the options above, and you will find everything you need to ignite your brilliant brain and unlock your exceptional life, allowing you to achieve and surpass all of your personal and professional goals.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dans CHEFS D'ENTREPRISE-S, nous explorons l'entrepreneuriat en gastronomie : créer un concept, structurer une offre, passer de l'idée au concret, gérer un business et une équipe… autant de défis cruciaux pour réussir dans la restauration.Pour inaugurer cette série, Julia Chican, co-fondatrice du groupe Maslow à Paris, à la tête de deux restaurants pour l'instant, Maslow et Fellows et qui continue son développement, forcément…Julia Chican c'était aussi l'une des boss de Food Chéri, et avant cela, elle avait fait partie de l'aventure Flam's... Elle a aussi développé une appli mais tout cela, elle va vous le raconter.Créer un concept, structurer une offre, passer de l'idée au concret, gérer de ouf la projection business mais aussi saisir l'air du temps, twister le veggie pour le rendre sexy, gérer son personnel en mode "21ème siècle" et j'en passe, cet épisode c'est une Masterclass et une sacrée dose d'inspiration !Je suis donc ravi que Julia Chican inaugure ce nouveau format de chefs car elle incarne à merveille cette nouvelle génération de restaurateur.rice.s, conscient.e.s, de tout, mais sans donner de leçon ni brandir de discours.Bonne écoute !

Aubrey Masango speaks to Stanley Beckett, author and consultant at Changecreators and they discuss the difference between being rich and being wealthy and also looked at to look at how Maslow's hierarchy of needs connects with the difference between being wealthy and being rich. Tags: 702, Aubrey Masango show, Aubrey Masango, The psychology of money, Maslow's hierarchy of needs The Aubrey Masango Show is presented by late night radio broadcaster Aubrey Masango. Aubrey hosts in-depth interviews on controversial political issues and chats to experts offering life advice and guidance in areas of psychology, personal finance and more. All Aubrey’s interviews are podcasted for you to catch-up and listen. Thank you for listening to this podcast from The Aubrey Masango Show. Listen live on weekdays between 20:00 and 24:00 (SA Time) to The Aubrey Masango Show broadcast on 702 https://buff.ly/gk3y0Kj and on CapeTalk between 20:00 and 21:00 (SA Time) https://buff.ly/NnFM3Nk Find out more about the show here https://buff.ly/lzyKCv0 and get all the catch-up podcasts https://buff.ly/rT6znsn Subscribe to the 702 and CapeTalk Daily and Weekly Newsletters https://buff.ly/v5mfet Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

In this power-packed episode, Mike Abramowitz sits down with Jonathan Whistman, author of The Sales Boss and CEO of WhoHire, to expose why most small businesses fail to attract top talent and how AI and emotionally intelligent leadership are changing the hiring game. From crafting job ads that convert, to implementing group interviews as theater, to using predictive AI to find the right cultural fit—this is a masterclass in recruiting for the trades. Whether you're a seven-figure contractor or just trying to fill a crew, this episode is for you.Key Takeaways:Why most job ads fail and how to write ones that convertHow to leverage group interviews that feel like a stage playWhy AI isn't scary—it's a hiring superpowerWhy contractors must shift from “craftsman” to “people leader”The painful truth about poor leadership (and what to do if you're not a people person)Using behavioral data and hiring patterns to future-proof your teamHow to reclaim your time and scale your impact with the right systems

Asha Sharma leads AI product strategy at Microsoft, where she works with thousands of companies building AI products and has unique visibility into what's working (and what's not) across more than 15,000 startups and enterprises. Before Microsoft, Asha was COO at Instacart, and VP of Product & Engineering at Meta, notably leading product for Messenger.What you'll learn:1. Why we're moving from “product as artifact” to “product as organism” and what this means for builders2. Microsoft's “seasons” planning framework that allows them to adapt quickly in the AI era3. The death of the org chart: how agents are turning hierarchies into task networks and why “the loop, not the lane” is the new organizing principle4. Why post-training will soon see more investment than pre-training—and how to build your own AI moat with fine-tuning5. Her prediction for the “agentic society”—where org charts become work charts and agents outnumber humans in your company6. The three-phase pattern every successful AI company follows (and why most fail at phase one)7. The rise of code-native interfaces and why GUIs might be going the way of the desktop8. What Asha learned from Satya Nadella about optimism—Brought to you by:Enterpret—Transform customer feedback into product growth: https://enterpret.com/lennyDX—The developer intelligence platform designed by leading researchers: http://getdx.com/lennyFin—The #1 AI agent for customer service: https://fin.ai/lenny—Transcript: ⁠https://www.lennysnewsletter.com/p/how-80000-companies-build-with-ai-asha-sharma⁠—My biggest takeaways (for paid newsletter subscribers): ⁠https://www.lennysnewsletter.com/i/171413445/my-biggest-takeaways-from-this-conversation⁠—Where to find Asha Sharma:• LinkedIn: https://www.linkedin.com/in/aboutasha/• Blog: https://azure.microsoft.com/en-us/blog/author/asha-sharma/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Asha Sharma(04:18) From “product as artifact” to “product as organism”(06:20) The rise of post-training and the future of AI product development(09:10) Successful AI companies: patterns and pitfalls(12:01) The evolution of full-stack builders(14:15) “The loop, not the lane”—the new organizing principle(16:24) The future of user interfaces: from GUI to code-native(19:34) The rise of the agentic society(22:58) The “work chart” vs. the “org chart”(26:24) How Microsoft is using agents(28:23) Planning and strategy in the AI landscape(35:38) The importance of platform fundamentals(39:31) Lessons from industry giants(42:10) What's driving Asha(44:30) Reinforcement learning (RL) and optimization loops(49:19) Lightning round and final thoughts—Referenced:• Copilot: https://copilot.microsoft.com/• Cursor: https://cursor.com/• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• Inside ChatGPT: The fastest growing product in history | Nick Turley (Head of ChatGPT at OpenAI): https://www.lennysnewsletter.com/p/inside-chatgpt-nick-turley• GitHub: https://github.com• Dragon Medical One: https://www.microsoft.com/en-us/health-solutions/clinical-workflow/dragon-medical-one• Windsurf: https://windsurf.com/• Building a magical AI code editor used by over 1 million developers in four months: The untold story of Windsurf | Varun Mohan (co-founder and CEO): https://www.lennysnewsletter.com/p/the-untold-story-of-windsurf-varun-mohan• Lovable: https://lovable.dev/• Building Lovable: $10M ARR in 60 days with 15 people | Anton Osika (CEO and co-founder): https://www.lennysnewsletter.com/p/building-lovable-anton-osika• Bolt: http://bolt.com• Inside Bolt: From near-death to ~$40m ARR in 5 months—one of the fastest-growing products in history | Eric Simons (founder and CEO of StackBlitz): https://www.lennysnewsletter.com/p/inside-bolt-eric-simons• Replit: https://replit.com/•Behind the product: Replit | Amjad Masad (co-founder and CEO): https://www.lennysnewsletter.com/p/behind-the-product-replit-amjad-masad• He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor on the future of careers, coding, agents, and more: https://www.lennysnewsletter.com/p/he-saved-openai-bret-taylor• Sierra: https://sierra.ai/• Spark: https://github.com/features/spark• Peter Yang on X: https://x.com/petergyang• How AI will impact product management: https://www.lennysnewsletter.com/p/how-ai-will-impact-product-management• Instacart: http://instacart.com/• Terminator: https://en.wikipedia.org/wiki/Terminator_(franchise)• Porch Group: https://porchgroup.com/• WhatsApp: https://www.whatsapp.com/• Maslow's Hierarchy of Needs: https://www.simplypsychology.org/maslow.html• Satya Nadella on X: https://x.com/satyanadella• Perfect Match 360°: Artificial intelligence to find the perfect donor match: https://ivi-fertility.com/blog/perfect-match-360-artificial-intelligence-to-find-the-perfect-donor-match/• OpenAI's GPT-5 shows potential in healthcare with early cancer detection capabilities: https://economictimes.indiatimes.com/news/international/us/openais-gpt-5-shows-potential-in-healthcare-with-early-cancer-detection-capabilities/articleshow/123173952.cms• F1: The Movie: https://www.imdb.com/title/tt16311594/• For All Mankind on AppleTV+: https://tv.apple.com/us/show/for-all-mankind/umc.cmc.6wsi780sz5tdbqcf11k76mkp7• The Home Depot: https://www.homedepot.com/• Dewalt Powerstack: https://www.dewalt.com/powerstack• Regret Minimization Framework: https://s3.amazonaws.com/kajabi-storefronts-production/sites/2147500522/themes/2148012322/downloads/rLuObc2QuOwjLrinx5Yu_regret-minimization-framework.pdf—Recommended books:• The Thinking Machine: Jensen Huang, Nvidia, and the World's Most Coveted Microchip: https://www.amazon.com/Thinking-Machine-Jensen-Coveted-Microchip/dp/0593832698• Tomorrow, and Tomorrow, and Tomorrow: https://www.amazon.com/dp/0593466497Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed.My biggest takeaways from this conversation: To hear more, visit www.lennysnewsletter.com

Vandaag bespreken we het boek Het spel van de populist van Bas Erlings. Ondertitel: Hoe zij het spel spelen, hoe wij het winnen. Boek gekregen van Alfabet uitgevers, dank je wel. Geen fijn boek om te lezen voor mij. Ja, de helling naar rechts, fascisten, racisme is verschrikkelijk en ik had het gevoel dat we nooit meer terug wilden naar de tijd van de nazis, maar we glijden die kant op zoals we ook hebben gezien in Over Tirannie Snyder en Krug. Maar het alternatief van het neoliberalisme en de tijd van Rutte is ook niet goed geweest voor de samenleving en de mensen. Rutte wordt neergezet als een goed leider en dat het bijzonder was dat hij zo lang geregeerd heeft, maar als ik kijk naar de resultaten dan heb ik daar een andere mening over. Verder gaat het boek te veel over de verschillen opzoeken, en de strijd aan gaan. Mensen anders wegzetten en polarisatie. Waarom niet het tegenovergestelde, zoeken naar de overeenkomsten in groepen (niet in de politieke leiders, die zoeken het extreme op voor de media). Het boek is voor mij te populistisch geschreven. Nu ik tijdens het bewerken van de opname terugluister kom ik tot de conclusie dat het goed is dat je meer naar Tom luistert in dit gesprek voor een meer gebalanceerde bespreking. Inhoud Inleiding: de kwartfinale tegen het populisme Geef mij nu je angst Apen en milkshakes Het handboek Normaal. Doen. De katalysator van de comeback Superkrachten Inleiding: de kwartfinale tegen het populisme p15 De kloof tussen arm en rijk werd groter…mensen het gevoel dat hun stem niet gehoord werd. Polarisatie nam toe. Politieke midden liep leeg. - Waar de VVD een grote invloed heeft gehad in deze onvrede. Een overzicht hoe in de grote landen in Europa de extreem rechtse partijen steeds meer ruimte krijgen. Wat Erlings niet zegt, dat de oorzaak ligt bij de neoliberalen die de sociale kant steeds verder uitkleden, en de rijken steeds meer macht krijgen en er steeds minder contact is met de gehele samenleving. Mensen als Wilders hebben deze ruimte gekregen omdat de neoliberalen vooral goed voor zichzelf zorgen. 1 Geef mij nu je angst Na de korte uitleg van Maslow (behoefte pyramide) en Deci en Ryan over zelfdeterminatie (autonomie, competentie en verbondenheid) komt Erlings met drie oerbehoeften van mensen (kiezers):  1. Zorgen dat de eigen kleine cirkel veilig en welvarend blijft.  2. Bij de groep horen.  3. Het stap voor stap beter krijgen. Ik vind het een vreemde sprong naar deze oerbehoeften. Voor mij gevoel zijn ze vooral kapitalistisch en minder sociaal. Voor mij is de mens van nature op zoek naar welzijn voor zichzelf en de gemeenschap, ergens bij horen en je kunnen ontwikkelen. Dat is wat anders dan welvarend, een eigen kleine cirkel en beter krijgen. De homo economicus gedachte dat we niet goed genoeg zijn en het beter willen hebben en een kleine cirkel veilig willen maken, is met name ontstaan in de jaren 70/80 en steeds verder doorgevoerd onder het neoliberalisme. Met als resultaat de rijken die een kleine cirkel veilig stellen, individualisme, en consumeren om je beter te voelen. Verder noemt hij het oerinstinct: verdedigen wat van ons is. Zonder enige verwijzing waar dit vandaan komt. p30 Populisten bieden mensen een duidelijke groep om bij te horen. - dat doen alle politieke partijen, en bewegingen. Partij van de Dieren, SP - socialisten. Het verschil is dat de populisten er een vijand bij creëren. Doen neoliberalen ook, overheid, belastingen, regelgeving en vakbonden zijn bijvoorbeeld vijanden. p32 als mensen het gevoel niet meer hebben dat het beste nog voor ze ligt, gaan ze muiten. ?? p34 voor jongen mensen wordt het steeds moeilijker om vooruit te komen?? Op vakantie het kan nog net???? vliegtickets niet meer zo goedkoop??? Zelfs met twee inkomens is het ploeteren??? Dit lijkt me waar voor de onderkant van de samenleving, niet per se voor de jongeren. Ik zie het niet bij mijn kinderen.

In this episode, I introduce you to Leslie P. who lives with her two dogs and has always been a renter.  Leslie was searching for podcasts about organization. It caught Leslie's attention when she heard one of the Monday Connections podcasts when we were talking about subjects related to those things she loves like demographics, sociology, and anthropology.  Leslie was always an organized person but once her mom had passed and she was in the role of executor, she just couldn't get out from under all the paper!  She needed help and was looking for organizational solutions. The year after her mom passed Leslie referred to as the “Year of quiet living.” She stayed in her mom's 55+ community and took time to figure out her next steps as she faced hurdles in NYC. She'd decided to go out on her own and no longer be a W2 employee.  When Leslie decided to move down to Florida and stay with her mom to take care of her, who had cancer, she grabbed most of her stuff and just left. Well all that stuff was up there still waiting for Leslie to deal with. When Leslie finally located some important paperwork under the couch pillows that she'd been looking for, she decided she had to get a system in place.  In the midst of the mess, she created a priority list like Maslow's hierarchy of needs. What was the most important first step. She then started to feel permission to put things in logical places like her socks by the front door. She started to task stack while her dogs were eating so she could do other things in her kitchen. And she now gives herself permission to honor the phase of life she is in which may mean the fact that she'll buy new tools, get rid of things, make mistakes, and allow new permissions. Like keeping two sets of china and hosting the holidays her way. She's also given herself permission to have a personal life outside of working and taking care of her dogs because she also had more free time now. And with systems in place she no longer has a need for a to do list AND she's not forgetting to do things.  Leslie opened the conversation saying she was not the Organize 365® typical demographic. I wanted to dig into that a little. Leslie uncovered how renting an apartment is kinda like PCS'ing. You move more frequently and need to start all over again. What does a day look like again? How is the drive to work? Can you keep the same medical providers? How does errand running look? Coffee shops? And we talked about things about renting like owning a car and having outdoor space. We also talked about cost opportunities and what that means for the quiet middle of society from each person's point of view. We both pointed out things the other had not considered.  Leslie also attended a Planning Day. Leslie had attended plenty of corporate organization/productivity events and they all paled in comparison. She was so impressed with how comprehensive and effective Planning Day was. It's frustrating for Leslie because she wishes she'd known sooner that a lof of people struggle with organization and for a long time she thought it was just her. Now she has less anxiety, perceived anxiety, as well as sleeping better, and has a healthier outlook.  Leslie's advice is, “Listen to Lisa because she is smart.” But all joking aside she added “Give yourself permission. You are the subject matter expert of your family, your life, home, of your goals, and your priorities. You get to decide. Trust yourself.”  EPISODE RESOURCES: The Sunday Basket® Planning Day Sign Up for the Organize 365® Newsletter  On the Wednesday podcast, I get to talk with members of the Organize 365­® community as they share the challenges, progress, missteps and triumphs along their organizing journey. I am grateful that you are reaching out to share with me and with this community. You can see and hear transformation in action. If you are ready to share your story with us, please apply at https://organize365.com/wednesday. Did you enjoy this episode? Please leave a rating and review in your favorite podcast app. Share this episode with a friend and be sure to tag Organize 365® when you share on social media!

Part 1 - Guest host Governor Albert Bryan discusses Maslow's Hierarchy of Needs with guests Tarik McMillan and Pastor Jeremy Francis.

Part 2 - Guest host Governor Albert Bryan discusses Maslow's Hierarchy of Needs with guests Tarik McMillan and Pastor Jeremy Francis.

00:00:35 Today's featured book is The Art of Strategic Decision-Making00:05:51 The three models of subconscious desires and needs are Maslow's hierarchy of needs, Tony Robbins's matrix of human desires, and the Max-Neef model of fundamental human needs.00:06:07 Maslow's Hierarchy of Needs Abraham00:09:52 Physiological Fulfillment.00:17:10 TakeawaysThe Art of Strategic Decision-Making: How to Make Tough Decisions Quickly, Intelligently, and Safely By: Peter HollinsHear it Here - https://bit.ly/DecisionMakingHollinshttps://www.amazon.com/dp/B095NBHCDR**Description:**Are you tired of making decisions that leave you feeling regretful or stuck? Do you wish there was a way to make tough choices quickly, intelligently, and safely? In this video, we delve into "The Art of Strategic Decision Making" by Peter Hollins, a powerful guide to unlocking the secrets of effective decision-making. Drawing on groundbreaking insights from psychology, neuroscience, and self-development, Peter Hollins reveals the hidden biases that sabotage our choices and unveils a practical framework for making decisions aligned with our values and goals.

This week on She Who Dares Wins, Michelle is joined by poet Jem for a powerful conversation about creativity, survival, and showing up authentically. From homelessness at 16 to reading poetry on stage at the Southbank Centre, Jem's story is about resilience, play, and the healing power of words.Jem talks openly about neurodivergence, family estrangement, and breaking cycles as a parent, while also reminding us why art doesn't always have to be monetised — sometimes it's simply about joy and expression.Key TakeawaysPoetry as survival – Jem explains how writing became a way to process trauma and emotions.The importance of play – Creativity and play are vital tools for both kids and adults.Neurodivergence and identity – Naming difference helped Jem turn shame into self-understanding.Breaking cycles – Parenting with self-awareness means doing things differently.Owning creativity – Art doesn't have to earn money to matter.Timestamps0:00 – Introduction: Michelle and Jem's beer-making memory, and Jem's journey into poetry.1:49 – Homelessness at 16 and discovering poetry as an accessible art form.3:53 – Rediscovering writing during Covid and finding community in a neurodivergent group.5:30 – Winning a national poetry competition and finding external validation.7:22 – Why play and creativity are essential, not optional.18:43 – Navigating neurodivergence, early misdiagnosis, and the power of labels.21:57 – Jem reads In Which I Compare My Father to the Dog That He Is.32:26 – Jem performs Maslow's Hierarchy of Needs and reflects on turning trauma into art. Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Black Hoodie Alchemy, folks! My head was jumbled, my body was in a lot of pain, and I wasn't really sure what my next move was after this near-death experience at the beginning of the year -- so I took a bit of a longer, unexpected, and unannounced break. Some of it was out of frustration, a lot of it was out of total exhaustion, and even more of it was rooted in a level of surrender and acceptance. Some real serenity prayer sort of stuff on a very Jungian level, but it was all worth it. I'm feeling pretty damn solid now. Joe Rupe, host of Lighting the Void helps me get into all this, unpacking some of his mental health experiences and some of my recent ones, along with analyzing mental in the fringe spiritual, new age, conspiracy theory and fortean communities. People are always getting into these head-spaces and schools-of-thought for one reason or another, yet so many of them fail to ask themselves what these ideas and beliefs do for them on a daily practical level. People analyzing "real" alien species on internet forums, reading the "latest leaks" from Q, or trying to hex their neighbors are likely not considering the fundamental idea: Maslow's Hierarchy of Needs. Because of this, their mental health usually suffers on a noticeable level. But beyond this, we get deeper into Jungian psychology and the relationship between our inner child and the archetypes of the Great Mother and Father, i.e. the Yin and Yang, et cetera. It's a heavy episode but in many ways it's a celebratory return with great music, some fun shout outs and an awesome guest! Thanks for tuning in, folks -- there's a lot more to come. I'm feeling better than I have all year and we hope you dig the listen.my links:⁠⁠⁠⁠⁠⁠DIVE MANUAL AUDIOBOOK⁠⁠⁠⁠⁠⁠⁠⁠ (narrated by Joe Rupe)⁠⁠⁠⁠⁠⁠⁠HUNT MANUAL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BHA LINKTREE w books, shorts, and much more⁠⁠⁠⁠⁠⁠⁠JOE RUPE'S LIGHTING THE VOIDmy convo with Joe about Hermeticismmy convo with Ronnie Pontiac about alchemy and Manly Hallmy convo with Leticia Martinez about alchemy and medicinemy convo with AP Strange about unexplainable phenomena & mental healthSHOUT OUTS:Farewell, My Heartfind Farewell on instaSeedperson's new instaAlex Arck on instaPatrick's Southern Paranormal World youtube videos (i swear these are quiet noises and not jumpscares):Start listening around 11:35 with headphones and wait for itStart at around 1:45 with headphones and listen carefullyThis week's featured music -- some of the heaviest hitters that the underground has to offer! Feast For Worms - Grim Pesci x NightwalkerAny Reason At All - LEGITInfestation - Alex Arck

This is the Engineering Culture Podcast, from the people behind InfoQ.com and the QCon conferences. In this podcast, Shane Hastie, Lead Editor for Culture & Methods, spoke to Myles Henaghan about the open-sourced "Hierarchy of Engineering Needs" - a systematic framework inspired by Maslow's hierarchy that helps engineering leaders identify and prioritize the most impactful constraints limiting their software delivery systems among competing improvement initiatives. Read a transcript of this interview: http://bit.ly/45OBs54 Subscribe to the Software Architects' Newsletter for your monthly guide to the essential news and experience from industry peers on emerging patterns and technologies: https://www.infoq.com/software-architects-newsletter Upcoming Events: InfoQ Dev Summit Munich (October 15-16, 2025) Essential insights on critical software development priorities. https://devsummit.infoq.com/conference/munich2025 QCon San Francisco 2025 (November 17-21, 2025) Get practical inspiration and best practices on emerging software trends directly from senior software developers at early adopter companies. https://qconsf.com/ QCon AI New York 2025 (December 16-17, 2025) https://ai.qconferences.com/ QCon London 2026 (March 16-19, 2026) https://qconlondon.com/ The InfoQ Podcasts: Weekly inspiration to drive innovation and build great teams from senior software leaders. Listen to all our podcasts and read interview transcripts: - The InfoQ Podcast https://www.infoq.com/podcasts/ - Engineering Culture Podcast by InfoQ https://www.infoq.com/podcasts/#engineering_culture - Generally AI: https://www.infoq.com/generally-ai-podcast/ Follow InfoQ: - Mastodon: https://techhub.social/@infoq - X: https://x.com/InfoQ?from=@ - LinkedIn: https://www.linkedin.com/company/infoq/ - Facebook: https://www.facebook.com/InfoQdotcom# - Instagram: https://www.instagram.com/infoqdotcom/?hl=en - Youtube: https://www.youtube.com/infoq - Bluesky: https://bsky.app/profile/infoq.com Write for InfoQ: Learn and share the changes and innovations in professional software development. - Join a community of experts. - Increase your visibility. - Grow your career. https://www.infoq.com/write-for-infoq

On this episode of Delivering #MarketingJoy Cairo Marsh joins the show to discuss "Relationship-nomics", the future of personalized marketing, and Maslow's Hierarchy of Needs in a business sense. Watch now!

Patrick is 20 years old and has written a book that is filled with so much wisdom. We got to chatting about the impact of phones on society, instant gratification, his process for writing his book, and his unique outlook on life. In this episode, Patrick talks about his journey to find happiness and what he's learned along the way.   Key Takeaways:   [1:23] Patrick's basketball career and switching universities [5:37] How I wrote my book [9:32] Being addicted to your phone and getting a flip phone  [15:35] Expecting instant gratification because of phones  [23:32] Relationship expectations have changed and not in a good way [28:17] Reading a page from Patrick's book about missing connection [29:53] The philosophers that have influenced the book  [31:53] Living in the moment and meditating [34:21] Going to Bali to learn what Patrick has already  [38:28] The framework from the book: the foundation of peace  [41:53] Maslow's hierarchy of needs  [43:41] Lived experienced versus book knowledge  [47:32] Gain wisdom from bad events  Resources:   The Happiness Continuum  Connect with Barb:   Website   Facebook    Instagram   Be a guest on the podcast    YouTube   The Molly B Foundation  

On July 8th, in what can only be described as an act of reckless clarity, we published a white paper (grab it here—>) Unified Behavioral Model™ — Read more… listen now.Disclaimer: The following is a bit tongue-in-cheek. Just a bit.I have the utmost respect for the behavioral science community and its vast contributions—including the many scientists whose work has directly shaped my own.That said, the more I learn about the history of attempts to unify behavioral science (and, by association, psychology)—and then set those challenges alongside the Unified Behavior Model (UBM) as it now exists—formally published (elemental and falsifiable), 500+ downloads later—the more peculiar the entire situation becomes.To be clear: it's only in hindsight that these “obvious” errors and omissions—both in behavioral science (BS) and in its unification efforts—come into focus.Subscribe nowTip #1: Make Sure Only True Insiders Get to PlayWhatever you do, don't approach this unification challenge from the outside. That's where troublemakers and fresh ideas tend to arise—reportedly.

Why can't women just understand men? Why can't men just understand women? The short answer is, “we're not supposed to.” If we were, we wouldn't really have any need for each other, would we? My guest today, Adam Lane Smith, has made it his life's work to get closer to helping men understand women and help us understand our own natural tendencies in relationships. Today, Adam and I talk about emotional starvation, the concept of CEO/COO between men and women, the ‘red flags' that your marriage is struggling, what men and women do to cause each other pain, and how men can lead in their relationships much more effectively. SHOW HIGHLIGHTS 00:00 – Finding Purpose and Chasing It 00:59 – Building a 200-Year Family System 02:51 – Two Worlds: Secure vs Insecure Attachment 05:55 – Teaching People Safety vs Creating Secure Attachment 07:27 – Maslow's Hierarchy and Emotional Safety 10:46 – Safety for Men as Peace 14:19 – Security Starts Outside the Relationship 17:38 – Rebuilding a Marriage After Decades 20:53 – Invalidation and Dismissal in Relationships 22:23 – Venting vs Bringing Concerns 27:18 – The Purpose of Female Feelings as Data 29:36 – Men and Women's Brains Are Meant to Interlink 32:05 – The Ancient Fear of Not Being Believed 37:25 – Emotional Starvation in Relationships 40:38 – Signs She's Thriving or Starving Emotionally 45:13 – Four Levels of Safety Women Need 48:24 – Level 1: Physical Safety 50:07 – Level 2: Resource Safety 52:00 – Choosing the Right Woman for Your Circle 55:08 – Defining Masculine and Feminine Roles 58:32 – How Men Decide and Women Refine 01:02:05 – Level 3: Emotional Safety 01:04:29 – Level 4: Bonding Safety Battle Planners: Pick yours up today! Order Ryan's new book, The Masculinity Manifesto. For more information on the Iron Council brotherhood. Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready  

The Romanticization of Leadership Problem w/Travis SchachtnerEthical Employment AdvocateRaised on a family farm in rural Wisconsin, Dr. Schachtner learned early on that all work has value—and that belief has guided him through a remarkable career. From military service and private industry to elected office, he's worn many hats and seen leadership from every angle.With advanced degrees in Leadership and a Doctorate in Career and Technical Education Leadership, Dr. Schachtner brings a unique blend of academic insight and real-world grit. His leadership philosophy, shaped by Maslow's principles and the Romanticization of Leadership Theory, focuses on meeting the needs of others and building strong relationships.Now teaching Electromechanical Systems at Saint Paul College, Dr. Schachtner lives out his belief that the world needs fewer wannabe leaders—and more people who can actually fix things.Link:https://www.ftsleaders.com/Tags:Employee Engagement,Employee Experience,Ethics,Higher Education,Leadership,Management,Thought Leader,Union,The Romanticization of Leadership Problem w/Travis Schachtner,Phantom Electric Ghost Podcast,Live Video Podcast Interview,PodmatchSupport PEG by checking out our Sponsors:Download and use Newsly for free now from www.newsly.me or from the link in the description, and use promo code “GHOST” and receive a 1-month free premium subscription.The best tool for getting podcast guests:https://podmatch.com/signup/phantomelectricghostSubscribe to our Instagram for exclusive content:https://www.instagram.com/expansive_sound_experiments/Subscribe to our YouTube https://youtube.com/@phantomelectricghost?si=rEyT56WQvDsAoRprRSShttps://anchor.fm/s/3b31908/podcast/rssSubstackhttps://substack.com/@phantomelectricghost?utm_source=edit-profile-page

Episode 20 of The Basic Income Show!That article in the New York Times about how little basic income does for kids was absolute trash, so we tore it apart in this episode.Chapters:00:00 Our response to the NYT about cash not helping poor kids22:35 A decades-long study about UBI's impact on kids30:26 Meta-analysis of 13 UBI studies (impact on kids)42:44 UBI for kids would have a 10x return on investment46:36 The $50 Study results55:55 Do we prefer small and universal or large and targeted?1:02:54 Will we get a $600 tariff rebate 4th stimulus check?1:11:28 The Climate Emergency Basic Income Act1:16:22 Cool stuff people would actually do with UBI1:23:13 Joe Rogan talks UBI with Bernie Sanders1:27:47 Joe Rogan talks UBI with James Talarico1:34:46 Maslow's Hierarchy of Needs and UBI1:43:50 Concluding RemarksSummary:This conversation delves into the complexities of Universal Basic Income (UBI) and its effects on child development, critiquing recent studies and media portrayal in the New York Times. The hosts discuss the importance of comprehensive data, longitudinal studies, and the biases present in reporting on UBI. They highlight the positive impacts of cash transfers on children's financial literacy and agency, and explore the implications of various UBI experiments, including the $50 study focused on high school students. In this conversation, the speakers delve into the multifaceted implications of Universal Basic Income (UBI), exploring its potential to transform lives, foster creativity, and reshape societal structures. They discuss the importance of experiential learning in financial literacy, the need for universal programs, and innovative approaches to UBI distribution. The conversation also touches on political perspectives, the role of tariffs and taxes, and legislative innovations in disaster relief. Ultimately, they emphasize the importance of trust and community in realizing the full potential of UBI.See my ongoing compilation of UBI evidence on Bluesky:https://bsky.app/profile/scottsantens.com/post/3lckzcleo7s24See my ongoing compilation of UBI evidence on X: https://x.com/scottsantens/status/1766213155967955332For more info about UBI, please refer to my UBI FAQ: http://scottsantens.com/basic-income-faqDonate to the Income To Support All Foundation to support UBI projects:https://www.itsafoundation.orgSubscribe to the ITSA Newsletter for monthly UBI news:https://itsanewsletter.beehiiv.com/subscribeVisit Basic Income Today for daily UBI news:https://basicincometoday.comSign up for the Comingle waitlist for voluntary UBI:https://www.comingle.usFollow Scott:https://linktr.ee/scottsantensFollow Conrad:https://bsky.app/profile/theubiguy.bsky.socialhttps://www.linkedin.com/in/conradshaw/Follow Josh:https://bsky.app/profile/misterjworth.bsky.socialhttps://www.linkedin.com/in/joshworth/Special thanks to: Gisele Huff, Haroon Mokhtarzada, Steven Grimm, Bob Weishaar, Judith Bliss, Lowell Aronoff, Jessica Chew, Katie Moussouris, David Ruark,Tricia Garrett, A.W.R., Daryl Smith, Larry Cohen, John Steinberger, Philip Rosedale, Liya Brook, Frederick Weber, Laurel gillespie, Dylan Hirsch-Shell, Tom Cooper, Robert Collins, Joanna Zarach, Mgmguy, Albert Wenger, Andrew Yang, Peter T Knight, Michael Finney, David Ihnen, Steve Roth, Miki Phagan, Walter Schaerer, Elizabeth Corker, Albert Daniel Brockman, Natalie Foster, Joe Ballou, Arjun ,' @Justin_Dart , Felix Ling, S, Jocelyn Hockings, Mark Donovan, Jason Clark, Chuck Cordes, Mark Broadgate, Leslie Kausch, Braden Ferrin , Juro Antal, centuryfalcon64, Deanna McHugh, Stephen Castro-Starkey, Tommy Caruso, and all my other patrons for their support.If you'd like to see your name here in future video descriptions, you can do so by becoming a patron on Patreon at the UBI Producer level or above.Patreon: https://www.patreon.com/scottsantens/membership#universalbasicincome #BasicIncome #UBI

On this transformative episode of the “Better Than Fine” podcast, host and wellness coach, Darlene Marshall, helps us rethink everything we know about self-care. Tired of the endless influencer-driven trends, fluffy hashtags, and the message that wellness is something you buy? Darlene takes us back to the roots, uncovering how self-care originated in social justice and chronic illness spaces, and how it became a commodity in recent years. Darlene shares her personal journey with Ehlers Danlos syndrome and explains why real self-care isn't found in supplements or spa days, but in consistently meeting your foundational needs. Using a fresh, evidence-based approach, she introduces the powerful concept of applying systems thinking—typically used in business and design—to your own wellbeing. Discover how habits, routines, and feedback loops can work together to support your physical, emotional, and higher order needs without cognitive overload or decision fatigue. You'll learn why self-care isn't selfish and how it enables you to show up more powerfully for yourself and others. Darlene walks through Maslow's hierarchy of needs with a twist: it's not about climbing a pyramid but sending ripples of positive impact out into the world, starting with the essentials like sleep, nutrition, and boundaries.Packed with practical tips and compassionate insights, this episode is a must-listen for anyone ready to reclaim self-care from marketing trends and build lasting, meaningful systems for a better, more balanced life. If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! The content shared in this podcast is solely for educational and entertainment purposes. It is not intended to be a substitute for professional advice, diagnosis, or treatment. Always seek out the guidance of your healthcare provider or other qualified professional. Any opinions expressed by guests and hosts are their own and do not necessarily reflect the views of NASM. Introducing NASM One, the membership for trainers and coaches. For just $35/mo., get unlimited access to over 300 courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Joel Benge, a strategist, author, and the mind behind "Message Therapy." With a rich and unconventional background that spans theater, video game testing, cybersecurity, and federal communications, Joel helps technical founders transform complex jargon into messaging that actually connects.Joel unpacks the biggest reason messaging falls flat: it's too cerebral and not nearly human enough. Drawing from Aristotle, Maslow, and his own experience in government and tech startups, Joel introduces frameworks like his “Message Therapy” card deck, a tool that blends psychology, storytelling, and gamification to uncover the true heart of a brand.This episode is packed with actionable insights for founders, product marketers, and anyone tasked with explaining something complicated in a way that actually sticks.If you've ever felt like your messaging doesn't land or sounds like everyone else, this conversation will help you find your voice, and your big idea.TakeawaysJoel Benge coined the term “Message Therapy” to help founders move from brainy jargon to emotionally resonant messaging.People don't want more data — they want their problems taken away.Message Therapy uses Aristotle's head, heart, and gut model to build trust, likability, and clarity.Joel's background in theater and government communications gives him a unique edge in helping technical teams communicate effectively.Gamification (via his card deck) helps teams uncover buried insights through fast-paced, structured prompts.Most messaging fails because it skips emotion and leans too heavily on logic or technical credibility.One simple fix: print your website and highlight content using color codes for logic, emotion, and credibility to visually audit your message mix.Outsourcing marketing too early often leads to generic, disjointed messaging without a narrative backbone.Founders should fall in love with the problem they're solving, not just the product they're building.Creating a shared "mantra" can unify internal teams and external messaging across ICPs and channels.Emotional storytelling is just as important (if not more) in B2B and technical industries.True differentiation comes from listening deeply, reframing language, and uncovering the beliefs and values that drive your company.Chapters00:00 Intro: Meet Joel Benge & Message Therapy01:45 From Theater Kid to Homeland Security Comms04:30 Jargon vs. Real Communication in Tech05:50 The Birth of Message Therapy07:00 Why Most Marketing Sounds the Same08:30 Head, Heart, Gut: The Aristotle Framework10:15 How Gamification Helps Teams Get Aligned12:30 Why Jargon Kills Sales and Clarity14:00 The "Blank Stare" Effect in Messaging17:00 Role Clarity: Be the Peacock or the Expert18:00 Website Fix: Use Highlighters to Audit Copy19:45 The Curse of Knowledge Trap21:00 Why Outsourcing Messaging Can Backfire23:00 The Hidden Power of White Papers25:00 Building a Database of Messaging DNA26:45 Messaging for Multi-Sided Marketplaces28:30 Creating Mantras That Actually Stick29:45 Aha Moments That Unlock the Real Message31:00 Who “Be a Nerd That Talks Good” Is For32:30 Why Joel Created a Card Deck34:00 Personal Advice for Technical Leaders36:00 Sell the Result, Not the Feature38:00 Reclaiming Authority in the Age of AI39:30 Closing Thoughts & Where to Find JoelJoel Benge's Social Media Links:https://www.linkedin.com/in/joelmbengehttps://www.instagram.com/joelmbengehttps://www.tiktok.com/@joelmbengeJoel Benge's Website:https://messagespecs.com/link/Resources and Links:https://www.hireclout.comhttps://www.podcast.hireclout.comhttps://www.linkedin.com/in/hirefasthireright

Chip Conley is the founder of Joie de Vivre hotels, the second-largest boutique hotel brand in the world. At age 52, he joined Airbnb as Head of Global Hospitality and Strategy, reporting to CEO Brian Chesky, who was 21 years younger. He earned the title of Airbnb's “Modern Elder” by guiding the young founders on leadership and culture while learning Silicon Valley's tech mindset himself. Today, Chip leads the Modern Elder Academy, the world's first midlife wisdom school, and is the author of best-selling books like Wisdom@Work and Peak. He champions the idea that age and experience are assets—and that midlife can be a launchpad for renewed purpose and impact.In this conversation, we discuss:1. The reality of Brian Chesky in “founder mode”—the good, bad, and stressful2. How Chip went from running 52 boutique hotels to becoming Airbnb's in-house mentor in his 50s3. The “mentor and intern” mindset: how to simultaneously teach others and stay curious like a beginner4. Why AI might actually favor older workers (hint: human wisdom vs. artificial intelligence)5. His framework for navigating midlife transitions and finding meaning after 406. Specific tactics for older professionals to thrive in tech companies7. Surprising data that midlife is often the happiest time of life—and how to leverage your 40s, 50s, and beyond8. Chip's formula for managing anxiety and fear (and how to regain control when worry strikes)—Brought to you by:Great Question—Empower everyone to run great research: https://www.greatquestion.com/lennyVanta—Automate compliance. Simplify security: https://vanta.com/lennyCoda—The all-in-one collaborative workspace: https://coda.io/lenny—Transcript: https://www.lennysnewsletter.com/p/chip-conley —My biggest takeaways (for paid newsletter subscribers): https://www.lennysnewsletter.com/i/168435278/my-biggest-takeaways-from-this-conversation—Where to find Chip Conley:• LinkedIn: https://www.linkedin.com/in/chipconleysf/• Website: https://chipconley.com/• Modern Elder Academy: https://www.meawisdom.com/• Podcast: https://www.meawisdom.com/podcast/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Chip Conley(04:09) Chip's journey with Airbnb(10:35) Insights on working with Brian Chesky(19:56) The value of intergenerational collaboration(25:57) Addressing ageism in tech(41:33) Chip's early career and founding Joie de Vivre(43:54) A life-changing near-death experience(46:39) The importance of company culture(55:57) The Modern Elder Academy(59:21) The upside of aging(01:06:53) AI in daily life(01:09:14) Lightning round and final thoughts—Referenced:• Brian Chesky on LinkedIn: https://www.linkedin.com/in/brianchesky/• Brian Chesky's new playbook: https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach• Natalie Tucci on LinkedIn: https://www.linkedin.com/in/natalietuccishoff/• Laura Modi on LinkedIn: https://www.linkedin.com/in/laurahughes6/• How to build a cult-like brand | Laura Modi (Bobbie): https://www.lennysnewsletter.com/p/from-growth-to-slowth-the-making• George Tenet: https://en.wikipedia.org/wiki/George_Tenet• Joie de Vivre Hospitality: https://www.hyatt.com/jdv-by-hyatt/en-US• Fest300: https://en.wikipedia.org/wiki/Fest300• John Q. Smith on LinkedIn: https://www.linkedin.com/in/johnqsmith/•Will A.I. Replace New Hires or Middle Managers?: https://www.nytimes.com/2025/07/07/business/ai-job-cuts.html• Burning Man: https://burningman.org/• Sheryl Sandberg on LinkedIn: https://www.linkedin.com/in/sheryl-sandberg-5126652/• Bill Graham: https://en.wikipedia.org/wiki/Bill_Graham_(promoter)• Maslow's hierarchy: https://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs• Measuring what makes life worthwhile: https://www.ted.com/talks/chip_conley_measuring_what_makes_life_worthwhile• Jonathan Mildenhall on LinkedIn: https://www.linkedin.com/in/mildenhall/• Becca Levy's website: https://becca-levy.com/• Kabuki Springs & Spa: https://kabukisprings.com/• How positive age beliefs can support positive health outcomes with Becca Levy, PhD: https://www.ama-assn.org/delivering-care/population-care/how-positive-age-beliefs-can-support-positive-health-outcomes-becca• The U-shape of Happiness Across the Life Course: Expanding the Discussion: https://pmc.ncbi.nlm.nih.gov/articles/PMC7529452/• The Midlife Unraveling: https://brenebrown.com/articles/2018/05/24/the-midlife-unraveling/• Four Seasons: https://www.fourseasons.com/• Blue Zones: https://www.bluezones.com/• The Esalen Institute: https://www.esalen.org/• Wisdom Well blog: https://www.meawisdom.com/wisdom-well/• Elizabeth Gilbert TED Talk: Your elusive creative genius: https://www.ted.com/talks/elizabeth_gilbert_your_elusive_creative_genius• Ted Lasso on AppleTV+: https://tv.apple.com/us/show/ted-lasso/umc.cmc.vtoh0mn0xn7t3c643xqonfzy• I'll Push You: https://www.illpushyou.com/• Vuori shorts: https://vuoriclothing.com/collections/shorts• Fly Ranch: https://flyranch.burningman.org/—Recommended books:• Wisdom at Work: The Making of a Modern Elder: https://www.amazon.com/Wisdom-Work-Making-Modern-Elder/dp/0525572902• Range: Why Generalists Triumph in a Specialized World: https://www.amazon.com/Range-Generalists-Triumph-Specialized-World/dp/0735214484• Peak: How Great Companies Get Their Mojo from Maslow: https://www.amazon.com/Peak-Great-Companies-Their-Maslow/dp/0787988618• Learning to Love Midlife: 12 Reasons Why Life Gets Better with Age: https://www.amazon.com/Learning-Love-Midlife-Reasons-Better/dp/0316567027• Man's Search for Meaning: https://www.amazon.com/Mans-Search-Meaning-Viktor-Frankl/dp/0807060100/• Emotional Equations: Simple Steps for Creating Happiness + Success in Business + Life: https://www.amazon.com/Emotional-Equations-Creating-Happiness-Business/dp/1451607261/• Big Magic: Creative Living Beyond Fear: https://www.amazon.com/Big-Magic-Creative-Living-Beyond/dp/1594634726—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

What separates a good brand from an iconic one? In this solo episode, we break down six proven strategies that elevate brands from forgettable to legendary. Drawing inspiration from Maslow's theory of transformation and Maya Angelou's timeless quote, we explore how emotional connection, purpose, and customer experience drive brand loyalty.You'll learn:Why iconic brands offer aspirational transformationHow companies like Dove, Zappos, and Patagonia build trust and loyaltyThe power of purpose-led brandingHow small touches can make big emotional impactsTips for triggering emotional responses through brand messagingPlus, take our FREE 4-minute Brand Power Assessment to see where your brand stands and unlock your full potential.

You're doing the skincare, taking your probiotics, checking the boxes-but still feeling off? You might be skipping the most important parts of self-care: safety, rest, connection, and stability.In this episode, I sit down with Ericka Nicole—founder of Silken and host of Boss Babe Reset—to explore the five levels of the Self-Care Pyramid and why burnout often stems from neglecting the basics, not just doing too much.We discuss: The 5 levels of the Self-Care Pyramid (based on Maslow's Hierarchy of Needs)Why so many of us feel unsafe—and how that affects our mental healthThe importance (and difficulty) of building community as an adultReal talk on burnout, financial insecurity, and finding joy anywayThis conversation is hilarious, honest, and full of wisdom for anyone navigating adulthood with big dreams and low energy. Mentioned in this episode: – Ericka's brand: Silken Co. – Ericka's podcast: Boss Babe Reset – Ericka's personal IG: @theerickanicoleIf you've ever felt like your life is “on paper” great but still not quite right—this episode is for you.Guest Spotlight: Sign up to my summer of joy journey through my substack hereConnect with me on socials- join the Be Well,Sis tribe on Instagram, LinkedIn, and YouTube , and subscribe to the newsletter or buy me a coffee!If this episode resonated with you- share with a friend!We're supporting St Jude's- head over to www.stjude.org/bewellsis right now and sign up to be a monthly donor. Together, we can make a real impact.Want to get in touch? Maybe you want to hear from a certain guest or have a recommendation for On My Radar? Get in touch at hello@editaud.io with Be Well Sis in the subject line! Have you're on Not Well, Sis rant to contribute? Click here to send it into the show!Be Well, Sis is hosted by Dr Cassandre Dunbar. The show is edited, mixed and produced by Megan Hayward. Our Production Manager is Kathleen Speckert. Be Well, Sis is an editaudio collaboration. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Burn the Old Playbook, ttill leading like it's 1994? You're the problem.Sherilyn Shackell built a global movement to fix leadership from the inside out. She's here to call out ego, expose the rot, and torch the outdated crap that's still infecting your company culture.This isn't inspiration. It's demolition.Sherilyn Shackell, founder of The Marketing Academy, joins Dave and Debbie for a blisteringly honest episode about what leadership actually looks like in 2025 and why most of what we've been taught is a flaming pile of outdated nonsense.She's lived the burnout, dodged the bullshit, and built one of the most respected leadership academies in the world by doing the exact opposite of what corporate culture preaches.Why listen to this episode From generational shifts to AI to emotional intelligence to calling out “successful” leaders who are just skilled narcissists this is the leadership detox your brain didn't know it needed.You're tired of pretending Maslow still appliesYou've been taught to lead through fear, and it's not workingYou're leading a team that doesn't care about status, titles, or your 16-hour grindsetYou know leadership training is broken but you don't know what should replace itYou're ready to be a good human first and a great leader second-----------------------------------------------------------Mic drop moments “We were led badly. And badly led people go on to lead people badly.”The cycle continues unless you break it.“Maslow is 70 years old. Stop building orgs like it's post-war America.”If your culture runs on frameworks older than color TV, you deserve the attrition rate.“Burnout is not a badge. It's a red flag.”Congrats on running yourself into the ground. Nobody's clapping.“People don't need managers. They need someone worth following.”If you're managing more than you're modeling, step aside.“AI won't break the world. Shit leaders using AI will.”It's not the tool. It's the hands holding it.“Intentionality isn't saying the right thing. It's being the right thing even when no one's watching.”Your culture is built by what you tolerate, not what you tweet.“The second you get power, you speak through a megaphone. Be careful what comes out.”You're louder than you think. Act like it.“Don't be a dick. And always help someone else succeed.”Leadership. Decoded in 12 words or less.

Host: Shannon Huffman Polson Guest: Alexander Friedman, CEO & Co‑founder of Novata; former CFO of the Bill & Melinda Gates Foundation; former CIO of UBS; ex‑White House Fellow; board member at Franklin Templeton Episode Summary Join Shannon as she interviews Alexander Friedman, a leader who has navigated high-stakes roles across the highest levels of philanthropy, finance, government, and now tech. In this episode, Alex shares insights into operationalizing purpose, driving change across complex systems, and forging a career of conviction and curiosity. This conversation brings together personal grit, lessons from mountaineering and family, and hard-earned wisdom on systems change, all with a clear north star in mind.  Key Highlights & Timestamps [00:04] Meet Alex and get a preview of his storied path [03:37] How the outdoors serve as spiritual grounding for Alex [06:58] Learning Alex was a White House Fellow—and protégé of General Krulak [08:46] A Marines' boot incident that sparked leadership lessons [11:29] The Krulak legacy: from WWII to a fourth star in the Oval Office [16:17] Balancing tradition and transformation in entrenched institutions [18:27] The limits of logic: why being right doesn't guarantee change [21:35] How leaders can wield influence carefully—and not burn it [22:55] The benefits and questions around the 5% philanthropic payout rule [25:13] Alex answers: Should foundations give away all assets or exist perpetually? [25:48] Why the 5% rule may be outdated—and how investment returns challenge it [26:37] On whether billionaire-backed space ventures serve higher purpose or oligarchy [28:18] Does purpose come easier in nonprofits vs. for‑profits—and what Alex believes [29:24] Exploring the distinction—and overlap—between mission and purpose [31:31] Transcending self to serve something greater: Maslow and Viktor Frankl insights [33:24] How founding a B Corp, Novata, merges purpose with sustainable business [36:11] Novata's model: driving impact measurement for private companies globally [37:49] Why ESG backlash hasn't undermined demand—and what persists beneath politics [39:10] Alex's confidence in long‑term ESG trends despite short‑term turbulence [40:08] The importance of overcoming initial inertia—just like Moana crossing the reef [40:42] Parenting lessons: explaining purpose to a six‑year‑old and why it matters [41:38] Advice to younger self or child: follow your own compass, not someone else's shiny things [44:40] A dynamic “three‑body problem” metaphor for balancing work, family, purpose [47:02] Alex defines success: Try boldly—even if you fail [47:55] Why repeated failure builds resilience—and fuels new action Resources & Further Reading Novata – Platform Alex co-founded to measure ESG and impact outcomes in private markets Jackson Hole Economics – A forum Alex helped launch to shape policy and economic discourse Council on Foreign Relations – Alex contributes to global policy thought leadership B Corp & Public Benefit Corp structures – the organizational form Alex chose for Novata Legacy article on General Victor “Brute” Krulak, with family and presidential story   Book: https://bookshop.org/a/15754/9780578683577 Website: www.novata.com General Charles C. Krulak Article: https://www.mca-marines.org/wp-content/uploads/Krulak-Jun-2021.pdf

In this episode of Friday Field Notes, Ryan Michler explores the multifaceted role of a man as a provider, extending beyond financial support. Drawing from Maslow's hierarchy of needs, he outlines fou key provisions: physical, mental, emotional, and spiritual. Michler emphasizes equipping loved ones wit skills, emotional resilience, and a sense of purpose rooted in objective truth. With actionable insights he inspires men to lead their families toward abundance and fulfillment. Tune in to learn how to ste into your role as a protector, provider, and leader. SHOW HIGHLIGHTS 00:00- Introduction to Providing for Your People   02:40 - Physical Provision: Meeting Physiological Needs   05:03 - Mental Provision: Ensuring Safety and Skills   09:47 - Emotional Provision: Building Resilience and Belonging   14:41 - Spiritual Provision: Guiding Toward Purpose   19:24 - Framework for Effective Provision   21:07 - Closing and Call to Action Visit orderofman.com/battleready Battle Planners: Pick yours up today! Order Ryan's new book, The Masculinity Manifesto. For more information on the Iron Council brotherhood. Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready  

This week-ahead reading for June 30-July 6, 2025 is an excerpt from today's ⁠Somatic Space class⁠ with Renee Sills. For the full-length forecast and embodied practice for this week, ⁠purchase the recording here⁠.***This week's somatic score is inspired by the Cancer/Capricorn axis and Wednesday's first quarter moon in Libra. I'd love to know how you feel the lunar rhythms and what they inspire for you. If you care to share, please leave a comment!And please take good care out there this week as the 4th of July and holiday weekend approach. Friday's astrology looks pretty wild, with a Venus/Uranus conjunction at Taurus' anaretic degree, Venus' entry into Gemini and Neptune's station retrograde. It also looks like a moment when lots of people are experiencing a cultural revolution and exciting collective shift of values. My prayer is that the ways we move, breathe, share and participate with one another become saturated by venusian sensibilities, and that we find new ways to care for our own and other's sensitivities with firm softness and liberatory traditions. I shared today about the Haudenosaunee Confederacy, which was formed on the foundation of the Great Law of Peace. This week especially, let's uplift these origins that influenced and inspired the Declaration of Independence  and remember/re-imagine what democracy can feel like. These ideas resonate strongly with last week's conversation about the Siksikaw beliefs/perspective that informed Maslow's hierarchy of needs.***

Seb and Preston explore the hidden emotional and societal costs of fiat currency, how Bitcoin changes our perception of value, and why money is more than just economics—it's identity. IN THIS EPISODE YOU'LL LEARN: 00:00 - Intro 01:28 - The emotional toll of living within a fiat monetary system 10:04 - How Bitcoin changes the way we express values through money 12:55 - The real-life shifts that occur when someone adopts low time preference 15:37 - How hard money can enable authentic altruism and creativity 19:11 - How broken money disrupts psychological growth through Maslow's hierarchy 20:24 - Why fiat incentives fuel fear, narrow focus, and societal disconnection 22:41 - The impact of viable saving on emotional and creative well-being 25:45 - Why fiat may be driving an identity crisis and inauthentic life paths 33:22 - What Bitcoin reveals about curiosity and intellectual integrity 41:05 - How note-taking and integration fuel personal and intellectual growth Disclaimer: Slight discrepancies in the timestamps may occur due to podcast platform differences. BOOKS AND RESOURCES Seb's book: The Hidden Cost of Money. Seb's Blog: Seb Bunney. Related book: Fiat Food. Related Episode: The Hidden Cost of Money (BTC160). Check out all the books mentioned and discussed in our podcast episodes⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Enjoy ad-free episodes when you subscribe to our⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Premium Feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. NEW TO THE SHOW? Join the exclusive ⁠⁠⁠⁠⁠⁠⁠⁠⁠TIP Mastermind Community⁠⁠⁠⁠⁠⁠⁠⁠⁠ to engage in meaningful stock investing discussions with Stig, Clay, Kyle, and the other community members. Follow our official social media accounts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠X (Twitter)⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠. Check out our ⁠⁠⁠⁠⁠⁠⁠⁠⁠Bitcoin Fundamentals Starter Packs⁠⁠⁠⁠⁠⁠⁠⁠⁠. Browse through all our episodes (complete with transcripts) ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠. Try our tool for picking stock winners and managing our portfolios: ⁠⁠⁠⁠⁠⁠⁠⁠⁠TIP Finance Tool⁠⁠⁠⁠⁠⁠⁠⁠⁠. Enjoy exclusive perks from our ⁠⁠⁠⁠⁠⁠⁠⁠⁠favorite Apps and Services⁠⁠⁠⁠⁠⁠⁠⁠⁠. Get smarter about valuing businesses in just a few minutes each week through our newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Intrinsic Value Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn how to better start, manage, and grow your business with the ⁠⁠⁠⁠⁠⁠⁠⁠⁠best business podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠. SPONSORS Support our free podcast by supporting our ⁠⁠⁠⁠⁠⁠⁠⁠⁠sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠:⁠⁠⁠ SimpleMining Hardblock AnchorWatch Unchained Human Rights Foundation Vanta Indeed Fundrise Onramp Netsuite reMarkable Shopify Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm