Podcasts about marketing minute

In this Marketing Minute, Delaney Walker of Extend Web Services, along with Cyndie Schmidt and Jack Pickering, discuss why change in marketing can feel risky—and how thoughtful experimentation can actually lead to greater clarity and impact. Sharing stories from personal experiences and real marketing shifts made in 2025, they explore decision fatigue, fear of failure, and practical ways to evaluate what's working, what's not, and where small pivots can make a meaningful difference. Leaders will be encouraged to align marketing efforts with clear goals and approach change with confidence as they plan for the year ahead. Interested in emails from Extend Web Services? Contact support@extendwebservices.com Visit ExtendWebServices.com for more on Extend Web Services Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented. Share Post Share

If your law firm's marketing isn't memorable, it isn't effective. But how can you stand out from the crowd when you have dozens of other personal injury firms in your market? Lee Rudin of Rudin Law has built a firm based whose marketing centers around their catch phrase, “Get Rude.” He joins us today to discuss how personal injury firms can leverage their authentic selves to build a memorable brand. In this episode we cover: The importance of grabbing attention as a new law firm How Lee developed the “Get Rude” brand and why it works for him How to recognize if your branding is working Visit Attorney Lee Rudin here: https://www.getrude.com/lee-rudin/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. a

Join Delaney Walker for this special, end-of-year message from Extend Web Services! As we heard into 2026, Delaney reminds us that marketing success isn't about keeping up or doing more—it's about building the right foundations at the right time. This timely, practical reflection will help you enter the new year focused, confident, and grounded in what truly works. Interested in emails from Extend Web Services? Contact support@extendwebservices.com Visit ExtendWebServices.com for more on Extend Web Services Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented. Share Post Share

In this episode, Aimee Montgomery shares the story she's never fully told — how she went from fighting for her life to finding the cure that restored her clarity, her energy, and the direction of her entire business. She reveals how the same pattern-recognition that helped her heal is the same ability she uses to scale brands: seeing what others miss, identifying the invisible friction, and understanding the truth beneath the symptoms. Aimee also opens up about what it was like to run a business while sick — the blurred boundaries, the undercharging, the exhaustion — and how returning to full health brought back her standards, her voice, and her strategic strength. Inside this episode: • The cure that changed everything • Why healing sharpened her ability to read brands • How boundaries collapse when the founder is overwhelmed • What happened inside her agency once she regained clarity • Why growth isn't marketing — it's removing friction • The launch of To Thrive Health and her upcoming book This is a conversation about leadership, clarity, resilience, and what truly happens when the founder comes back online. If you've been in a season where everything looks like it should be working but nothing is moving, this episode will shift the way you think about your business — and yourself.

Join Delaney and the Extend Web Services team as they break down the small but costly marketing mistakes every Pregnancy Help Organization faces. From lost passwords and domain lapses to email breakdowns, outdated donation links, unclear messaging, and single-person dependency, … Continue reading →

When it comes to settlement strategy, some law firms (and clients) prefer to get as much as they can as quickly as they can - maybe leaving money on the table for the sake of time. Other law firms would rather hold out for larger figures, especially on the bigger cases. GGL law is a litigation-focused PI firm that takes a unique approach. They set a value to every case that comes through the door…and they hold to it. From day one, they prepare to litigate and fight for the maximum value. This ensures that they are doing right by their clients and increasing revenue for the firm, all while building their reputation in their community. In this episode, we cover: How internal expectations are set - and consequences when expectations aren't met. Setting and fighting for the maximum value for cases. Reinvesting in employees to avoid burnout. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. https://youtu.be/L-0hO6Gt9i8  

Sara Schneider from CSCOE spills the secrets behind her "Marketing Minute" video series—and how it's inspiring 151 Catholic schools to show up online with confidence.You'll love the exact tools Sara uses to make school videos pop—think mic, light, and magic for under $100!Worried about being on camera? Sara shares real-talk advice on ditching perfection and just showing up.Get ready to steal some seriously smart ideas for launching your own series—even if you've never hit ‘record' before.SPECIAL GUESTSara SchneiderAssociate Director of EnrollmentCatholic Schools Center of Excellence (CSCOE), MinnesotaEmail: saraschneider@cscoe-mn.org Website: https://cscoe-mn.org/ Facebook: https://www.facebook.com/CSCOE Instagram: https://www.instagram.com/cscoe_mn X: https://x.com/CSCOE_MN LinkedIn: https://www.linkedin.com/company/catholic-schools-center-of-excellence/ USEFUL INFORMATIONLinks to Mic and Light for videosSara's personal favorite mic

In this episode of Personal Injury Marketing Minute, we explore the motivations and ethical considerations behind personal injury law – getting at the heart of why many lawyers enter this legal sector. Ryan Perdue and Joel Simon, both former defense attorneys for oil companies, share their journey from defending corporations to representing injured contractors. Inspired by their firsthand experiences with the vulnerabilities faced by oil industry workers, they discuss: Transitioning from defense work to plaintiff advocacy Systemic changes needed for better worker protection Battling potential conflict of interest issues when working opposite former employers The challenges of practicing across multiple states with different personal injury laws Visit Simon Perdue Law online here: https://www.simonperduelaw.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.

So many entrepreneurs get stuck in the mindset that profit is what is leftover from business expenses. But this tends to leave business owners as the last ones getting paid - even though they are the ones accepting all of the risk and responsibility. However, there are long-term ramifications of this mindset. When lawyers are paying themselves last, they risk damaging their emotional health, home relationships, and general wellbeing. As personal financial stress piles up, they are less likely to serve their clients or business well, damaging the long term sustainability of their practices. Ben Hockema joins today to discuss: The risks of lawyers paying themselves last How to implement the “Profit First” business model How to balance paying yourself while still fueling your business Visit Ben online here: https://www.illuminatewm.com/. Buy "Profit First" by Mike Michalowicz here: https://amzn.to/46XmQ3Y. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.

In this episode of the Art Marketing Minute, Eric Rhoads explains how to convert Instagram followers into paying collectors, grow your painters' email list with practical CTAs, pricing advice, reels tactics, and buyer-focused lead magnet ideas.

Join Delaney Walker and Jack Pickering from Extend Web Services as they unpack Google's Performance Max campaigns—a powerful, AI-driven strategy that puts your center in front of potential clients across Search, YouTube, Maps, and more. They'll explain why this campaign … Continue reading →

Recorded live at our recent pop up VoD 2025, Alan is joined by the one and only Dr. Matt Standridge! Matt shares two innovative marketing strategies he uses in his practice. First, he details his process for creating personalized virtual case presentations using Google Slides. He records custom videos for potential patients, walking them through their specific case, treatment options, and fees before they even come into the office, which has led to significantly higher case acceptance rates. Second, he explains how he collaborates with patients who are professional photographers. After a patient completes a smile makeover, he gifts them a professional headshot session with one of these patient-photographers, creating a win-win-win scenario: the patient feels great, the photographer gets business, and Dr. Standridge receives high-quality "after" photos for his marketing. Some links from the show: Get your tickets for VoD 2026! They're going to sell out! Join the Very Dental Facebook group using the password "Timmerman," Hornbrook," "Gary," "McWethy," "Papa Randy" or "Lipscomb!" The Very Dental Podcast network is and will remain free to download. If you'd like to support the shows you love at Very Dental then show a little love to the people that support us! -- Crazy Dental has everything you need from cotton rolls to equipment and everything in between and the best prices you'll find anywhere! If you head over to verydentalpodcast.com/crazy and use coupon code “VERYDENTAL10” you'll get another 10% off your order! Go save yourself some money and support the show all at the same time! -- The Wonderist Agency is basically a one stop shop for marketing your practice and your brand. From logo redesign to a full service marketing plan, the folks at Wonderist have you covered! Go check them out at verydentalpodcast.com/wonderist! -- Enova Illumination makes the very best in loupes and headlights, including their new ergonomic angled prism loupes! They also distribute loupe mounted cameras and even the amazing line of Zumax microscopes! If you want to help out the podcast while upping your magnification and headlight game, you need to head over to verydentalpodcast.com/enova to see their whole line of products! -- CAD-Ray offers the best service on a wide variety of digital scanners, printers, mills and even  their very own browser based design software, Clinux! CAD-Ray has been a huge supporter of the Very Dental Podcast Network and I can tell you that you'll get no better service on everything digital dentistry than the folks from CAD-Ray. Go check them out at verydentalpodcast.com/CADRay!

On this episode of the "Personal Injury Marketing Minute," the spotlight is on how to make PPC (Pay-Per-Click) campaigns and landing pages click with the right audience. While PPC campaigns can sometimes feel like a tough nut to crack in crowded markets, they can be a game-changer for the right law firm—if they're done the right way. Mary Blackiston joins the conversation to share her tips, tricks, and personal experiences in creating PPC ads and landing pages that actually convert. In this episode, we cover: How PPC ads and landing pages work together Data to look at when creating language for PPC ads and Worst PPC/Landing Pages Mistakes Visit Mary online here: www.thryvedigitalmarketing.com or https://www.linkedin.com/in/marybblackiston/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. https://youtu.be/GxvgwMLWUmg Transcript: Lindsey: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. Traditionally, we steer clear of talking about PPC campaigns. For many attorneys in saturated markets, PPC campaigns haven't produced a great ROI. However, they can be incredibly useful for the right firms, but only if they're done right. So today, we're going to take a deep dive into the art of creating PPC ads and corresponding landing pages that convert. Mary: joins us today. to discuss her approach to creating PPC ad language and landing pages that are backed by research and data, increasing conversions based on the user. Thank you so much for joining us today.   Mary: Thank you for having me.   Lindsey: Well, tell us a little bit about your background and how you got into marketing.   Mary: Yeah, so I started working in marketing about 8.8 and a half years ago now. I started working as a content marketer at a digital agency, and I stayed there for about four years. While I was there, started to kind of dip my toes into copywriting, and that's when I realized, hey, this is a lot of fun. I really like doing this, but I didn't really get into it until I broke off to do my own thing. So that was about four and a half years ago that I, you know, became freelance, and I started to Basically to learn everything I possibly could about copywriting. I went through copy school, which I'm not sure if you'll are familiar with that, but basically the most comprehensive copywriting training on the internet today. Got certified in a bunch of their courses, read as much as I could about marketing and psychology and copywriting. And yeah, they just started putting everything into practice, working with clients. Over the last two years, I started working more and more with law firms in particular, and that work felt really meaningful to me. I really enjoyed it, and I felt like I was making a positive impact by helping those firms. So that's why I decided to specialize in legal marketing.   Lindsey: And so how did you end up working with PPC ads and landing pages for PPC ads?   Mary: Yeah, so I had one client in particular that we worked on a Google ads campaign for him, and we got some... Amazing results. And I felt like, you know what, there's, as I looked at more and more PC campaigns, I was like, there's a lot that I can do to help optimize these campaigns to help these firms bring in more qualified leads. And we can talk about that a little bit more later, some of the biggest mistakes I see. But yeah, I saw a lot of room for opportunity there. And it's something I really enjoy doing is kind of digging through that data and, you know, figuring out, okay, what can we do to bring in not only more clicks, but more, you know, qualified leads. And yeah.   Lindsey: And PPC is so complicated. And you're right, there are so many things that can go wrong with it.

Adrianos did not initially plan to become a lawyer, but after finishing law school, he decided to start his own practice rather than work for someone else. He met a mentor who took him under his wing and encouraged him to take on a car accident case, which ended up being a turning point where Adrianos gained trial experience and won an $80,000 verdict. This experience convinced Adrianos that he could succeed as a personal injury attorney. Adrianos decided to focus his practice on serving the Brazilian and Portuguese community in Los Angeles, as he saw a need that was not being met. His own family's experience immigrating to the US and facing challenges like language barriers and lack of support networks inspired him to help this underserved population. Adrianos works to build trust, provide education, and offer extra support services to his clients from this community. Visit Law Offices of Adrianos Facchetti here: https://facchettilaw.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Lindsey: Welcome to the personal injury marketing minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. Some of my favorite episodes are when we dive into the stories of professionals making a real impact in their communities. Today's guest is doing just that, and in a way that is both personal and powerful. Adrianos Facchetti: is not your average personal injury attorney. Based in Los Angeles, he's built a thriving practice by serving a very specific community, Brazilian and Portuguese immigrants. And the reason? It's deeply rooted in his own story, which gives him a rare and authentic cultural connection to the people he now advocates for in court. From overcoming language barriers to navigating the complex U.S. legal system. problem... Here He's made it his mission to protect and empower those who often feel overlooked or misunderstood. Thank you so much for joining us today, Adrianos.   Adrianos Facchetti: Glad to be here.   Lindsey: Well, tell us a little bit about your origin story and how you got into law.   Adrianos Facchetti: So it wasn't like I was always planning on being a lawyer. In fact, when I had gone to law school, was probably the, I met like one lawyer until that point. But it was sort of a default position. I wasn't really sure what I wanted to do, and I wanted to sort of keep my options open. Then when I finished law school, just because of my background, my dad had started his own businesses. My brother started his own businesses. I think we were all just too stubborn to work for somebody else that would have made a horrible employee. And so I knew I wanted to start my own thing. And so when I started out, I had no connections, nothing. My parents had come from Brazil and Argentina. And so it wasn't like I had, you know, a silver spoon. My mouth or any kind of connections. And then I figured out that I needed to get business, right? And so I had met a mentor about two years in, and I had no idea what I was doing. And he said to me, look, I'm going to sort of take you under my wing. I'm going to teach you what to do. I said, great. And we started doing kind of litigation. So real estate litigation, business litigation, whatever you can think of. And then one day, he says to me, we're going to do a car accident case. And I said, I'm not sure I want to do that, George. And he says, we are going to do it. So I said, okay, fine. So long story short, we're working on this case, and we were like the fourth attorneys in the case, so it's not a good case. And he says the policy limits are $25,000 and the offer is $7,500. And I'm calculating that that's about 200 bucks in my pocket, which was like a million dollars for me. I needed the money badly. said, yeah. He says, no, we're going to go to trial.

Your center's mission is rooted in compassion—but does that come through on your social media? In this episode, Delaney Walker and Morgan Gerig from Extend Web Services talk about how to define and refine your center's voice online. From choosing … Continue reading →

Delaney Walker and Monet Reid share practical strategies for using marketing tools to cultivate stronger relationships with your donors. From email marketing and social media to storytelling and communication calendars, they unpack how consistent, authentic messaging can deepen donor trust … Continue reading →

Your website is not meant to please everyone! Delaney Walker, Jennifer Ellis, and Monet Reid from Extend Web Services talk about the biggest website mistakes PHOs make, why clarity and branding matter more than you think, and how to craft … Continue reading →

In this episode of Marketing Minute, I dive into one of the most common questions I hear: Why do some brands blow up online while others stay invisible? The truth is, virality isn't random—it follows a formula rooted in psychology, emotional engagement, and strategic storytelling. I walk you through the 18–19 content types that consistently go viral, the power of yellow journalism (or as we call it today—clickbait), and how emotional resonance drives attention. I also share what not to do if you want to avoid being scrolled past in 1.2 seconds. If you're tired of posting into the void and ready to make people care about your brand, this one's for you. Let's get real about how to craft content that gets noticed, shared, and actually drives growth.

In this episode, we dive into why your business might not be getting the attention it deserves and how you can turn things around. Learn from an expert who shares valuable insights on understanding your audience's needs and the importance of focusing on the problems your product or service solves. It's not about showing off how great your business is—it's about connecting with your customers on a personal level and addressing their pain points first. If you're struggling to capture attention online or grow your presence, this episode will give you actionable tips to change that. https://acalltothrive.com

Standing out in e-commerce isn't just about having a great product — it's about building real awareness and creating a brand that connects. In this episode, Aimee Montgomery breaks down what it really takes to rise above the noise online. You'll discover: ✅ Why product features won't make you stand out (and what to focus on instead) ✅ How to shift your content to speak directly to your buyer's pain points ✅ Why building a brand is non-negotiable if you want long-term success ✅ The realistic timeline to gain traction — and how to fast-track the right way If you've ever felt invisible in a crowded marketplace, this quick but powerful episode will give you the clarity (and honesty) you need to finally start building a brand that gets noticed — and gets sales.

Think your organization can't afford Google Ads? Think again! Delaney Walker and Jack Pickering from the Extend Web Services team break down strategies to run a Google Ad campaign on a tight budget that effectively reaches clients when and where … Continue reading →

Steve Fretzin joins up for Episode 93 to discuss coaching for Personal Injury Attorneys. Steve works with solo attorneys on up to multi-million dollar firms with multiple attorneys. In this podcast, Steve discusses planning, business development, administration, intake, tech stack, systems and creating time. He helps attorneys learn leadership, hire the right people and scale with peer groups, accountability & one on one coaching. We also touch on his podcast, "Be That Lawyer". It's a great episode. Tune in now. Visit Steve online and check his podcast out here: https://fretzin.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Delaney Walker, Extend Web Services Manager is joined by Jennifer Ellis, Customer Support Specialist to unpack the elements of branding that are key in creating your organization's identity. Tune in for expert tips on crafting strong brand guidelines that help … Continue reading →

Attorney David Maloney runs fantastic Super Bowl TV ads for Maloney Lyons, LLC. In this podcast, David explains how he got started running Super Bowl ads, and why the people of Mobile Alabama eagerly await his firm's ads each year. David also covers how he got started creating commercials, creating commercials in a conservative area where attorney advertising was frowned upon, which ads get traction, how the ads are created, how Super Bowl ads differ from regular TV ads, call to action vs branding, funny vs informative ads, negotiating with various TV stations such as NBC CBS Fox ABC, attention to detail, measuring success, lessons learned, and if he actually returns everyone's call. Visit David Maloney here: https://maloney-lyons.com/maloney-david-j-esq/. Watch his 2025 Super Bowl commercial here: https://youtu.be/A8tKgSKTOBw. See the Personal Injury Super Bowl Ads of 2025: https://optimizemyfirm.com/super-bowl-lix/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Lindsey: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. Watching the Super Bowl is one of the highlights of my year. While I'm always a little disappointed that the Broncos hardly ever make it to the big game, the commercials never let me down. This has been especially true with a handful of personal injury commercials this year. Maloney-Lyons had a particularly hilarious commercial that aired during the Super Bowl and I'm excited to have David Maloney as our guest today. David: Hey. Thanks for having me, Lindsey. Lindsey: Well, tell us a little bit about yourself, about your practice. David: Well, what's interesting is I had a commercial about what made me decide to become a lawyer to begin with. Which is that when I was 13, I had to read To Kill a Mockingbird for Mrs. Wesselman's English class. And then, that was followed up with us being able to watch it as well. And when I read it, I first started thinking, "Okay. I think this is what I want to do." And then, when I saw it, that solidified it further. And then, I was on... My father had visitation with me. I think it was like over maybe spring break or something and we were driving somewhere on the New York State Thruway. And I had told him that we had read this book and watched this and that I thought that I wanted to be a lawyer. And at that point, he told me that that was what he had always wanted to be. But that my being born kind of changed plans, and so that then bolstered it even more. And so, I decided to become an... I went to law school and I knew I wanted to represent the underdog. And then, you realize criminal law is a little different. And then, you realize also that when you're dealing with personal injury, the victims, since they're going up against big insurance companies, are usually the underdog. So ironically, years later after I'd become an attorney, I did an ad that... Especially being down here in Mobile, Alabama, which is right up the street from Monroeville, which is where the courthouse is that they still have that to Kill a Mockingbird plays every year, because that's where a lot of it was based off of. It resonated to have a commercial that focused on that. Lindsey: Well, and To Kill a Mockingbird, I think most of us read that that freshman year of high school. And Atticus Finch was such a profound character and so meaningful for people on a lot of different levels, both for career aspirations in terms of social justice. And it was one of the first books that I really connected with and it inspired my love of reading. So I love to hear that you say that and that that was part of your journey as well. David: Well, it struck a chord in the idealist in me. Lindsey: Yeah. And I mean, just such a well-written character from a literary perspective....

Attorney Loren Schwartz, Partner at Rouda Feder Tietjen & McGuinn in San Francisco, joins the Personal Injury Marketing Minute to discuss Top of Mind Awareness. We discuss some of the marketing strategies Loren has used, and not used, return on investment, advice for other attorneys, and what's worked for him. Top of mind awareness has worked well for Loren thanks to his authentic, genuine relationships. Loren maintains contact with past clients, contacts them on their birthday, he is personally active on social media, and he has become true friends with past clients. His biggest piece of advice is to simply be yourself. He is about to launch a quarterly newsletter as well. Top of mind awareness results in referrals. Visit Loren Schwartz online here: https://www.rftmlaw.com/attorney-profiles/loren-schwartz/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.

Seasoned Trial Attorney Gary Miles mentors attorneys and entrepreneurs. He joins us for Personal Injury Marketing Minute #88 to discuss how he helps them obtain health and wealth. In this episode, we'll cover the importance of mentorship, challenges for young lawyers, effective mentorship strategies, advice for listeners and more. Check out "The Free Lawyer" Podcast and visit Gary here: https://www.garymiles.net/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Join us as we welcome Delaney Walker, Extend Web Services Manager, for a conversation with Social Media Specialist, Morgan Gerig as they dive into the do's and don'ts of social media for organizations. Delaney and Morgan share essential tips to … Continue reading →

Join Lauren Bell and Jack Pickering from Extend Web Services in a discussion around using Google advertising as an impactful way to make your presence known online. They cover ways to target your audience, tell your story, and maximize click … Continue reading →

In the journey of building a successful service-based business, this thought holds true regardless of where you are in your business: consistency is key. Whether you're a seasoned freelancer or just starting out, maintaining momentum with intentional marketing efforts is essential for attracting valuable clients. Enter the concept of the Marketing Minute Trust Ladder, a fundamental tool that helps to guide your efforts and keep you persistent through the highs and lows of business growth.Topics Covered In This Episode:Consistency and momentum are key to achieving results in marketing efforts.Different levels of the trust ladder determine the number of touchpoints required for landing clients.Cold calling and cold emailing are at the lowest trust level, requiring larger numbers for potential results.Cold messaging on social media provides slightly more trust, with the need for fewer contacts than cold calling/emails.Responding to job opportunities in Facebook Groups has a higher trust level due to community connections.Live events and networking offer face-to-face interaction, building significant trust and client acquisition potential.Referrals and upgrading current clients represent the highest trust level, leading to the easiest sales.Identifying your most effective marketing methods and sticking to the trust ladder can guide you on the amount of time needed for outreach.Find the full show notes at:  https://brandimowles.com/244Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN ABOUT THE ART OF COLD CALLING: STRATEGIES THAT WORK WITH ASHLEY MONKAdditional Resources:Ready to learn the step-by-step process on how to start your business including how to land your first client?! REGISTER HERE for my free training so you can find a way to work from home.Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.Check out some of our previous episodes to get started on landing consistent clients below!The 4 Marketing Mistakes That Are Costing You Clients and Cash - LISTEN HEREFast-Track Your Clients: How To Get Quick Decisions Without High Pressure - LISTEN HEREStanding Out in a Crowded Market: 5 Pitching Strategies to Land Your Dream Clients - LISTEN HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Courtney Walton, a legal assistant at The Lanier Law Firm, joins Personal Injury Marketing Minute #84 to share her story on the exciting journey to law school, and how her employer inspired her and assisted her. Courtney covers how she began working at the firm, what inspired her, how she is supported, challenges, how her growth aligns with the firm's goals, how her position might evolve, and advice for other law firms considering investing in their employees' professional development. Visit Courtney Walton here: https://www.linkedin.com/in/courtney-walton-7a8599196. Visit the The Lanier Law Firm here: https://www.lanierlawfirm.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Attorney Barret Freeman of Freeman Childers in Corbin Kentucky joins us today to discuss their approach to marketing in rural areas. We'll discuss unique challenges of advertising in a rural town, the close-knit nature of rural communities, common marketing misconception, marketing channelsand measuring success. Visit Barret Freeman online here: https://www.freemanandchilders.com/barrett-freeman. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Discover effective strategies to identify and connect with your ideal art clients, and learn how to market your artwork beyond social media to build lasting relationships. On January 10, 2025, Eric Rhoads is hosting our first-ever Art Business Mastery Day — a one-day live workshop to cut through the confusion and help you: ✅ Learn what's working right now to sell art successfully ✅ Get answers to your most pressing questions about marketing, pricing, and more ✅ Know exactly what next steps make sense for your specific goals. Get the details to RSVP here: https://streamlineartevents.com/marketing

What are the current trends in art buying behavior, and how should artists adapt their marketing strategies to align with the preferences of modern collectors? And, how can international artists market their art in the U.S.? Eric Rhoads answers in this week's Art Marketing Minute Podcast. You can learn more at artmarketing.com.

How to Sell Your Art > Is it necessary to have an artist website? What are some of the current email list do's and don'ts? Eric Rhoads answers in this week's Art Marketing Minute Podcast. On January 10, 2025, Eric Rhoads is hosting our first-ever Art Business Mastery Day — a one-day live workshop to cut through the confusion and help you: ✅ Learn what's working right now to sell art successfully ✅ Get answers to your most pressing questions about marketing, pricing, and more ✅ Know exactly what next steps make sense for your specific goals. Get the details to RSVP here! This has been the Marketing Minute with Eric Rhoads. You can learn more at artmarketing.com. The Art Marketing Minute Podcast has been named one of the 2023 “Top 25 Art Business and Marketing Blogs on the web” by FeedSpot.

Jon Groth, of Groth Law Firm, joins us today to discuss his acquisition of another personal injury law firm and how that helped him to grow his caseload. Jon discusses his background, how he ran into a firm to purchase, what was appealing about the firm, metrics, obstacles, unexpected things, SEO, how the old partners handled the transition, how employees handled the transition, and tips for other Personal Injury Attorneys considering acquiring other personal injury law firms. Visit Jon Groth here: https://grothlawfirm.com/attorney/attorney-jon-groth/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Join Lauren Bell, Tim Stephens, and Jennifer Ellis from the Extend Web Services team as they talk about key elements to keep in mind when putting together (or updating) your organization's website. They'll cover logos, search engine optimization (SEO), and … Continue reading →

Personal Injury Marketing Minute #79 features Taylor Neuffer, the president of Chamber Media. Taylor joins us today to discuss how to make a memorable brand identity, even if you are more introverted or reserved. Taylor discusses what Chamber Media does, the importance of branding for personal injury lawyers. elements of a brand, authenticity, being memorable and other branding tips. Visit Chamber Media here: https://chamber.media/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Gabriel Stiritz, the Founder and CEO of Lexamica, joins us today for Personal Injury Marketing Minute #78. We discuss how your law firm can both increase your leads, as well as profit from cases you don't necessarily want to handle internally. Gabriel goes over why he founded Lexamica, how Lexamica helps Personal Injury Lawyers, how leads work, how to accept a lead, referrals, how referring attorneys are paid and the communication and fee structure. Visit Lexamica online here: https://lexamica.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.  

Of all of the website chat platforms available, few have gotten as much hype as the Intaker chat platform. Six months ago, I had never heard of them. But now I see their program on legal websites everywhere. Even some of our clients have started making the switch to Intaker. I am not one to just flatly endorse a product or service. However, after seeing the shift in results that our clients are experiencing across the board, I can safely say that Intaker is on to something. Chris Chiquet, the strategic partnerships manager for Intaker, joins us today to talk about the platform and how it is helping generate more leads for personal injury firms across the country. Visit Intaker here: https://www.intaker.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Join our Extend Web Services team in this new monthly series on digital marketing as they break down the tools that are available and what you should consider adding as a Pregnancy Help Organization to effectively engage with potential clients. … Continue reading →

Catherine Register is the Director of Marketing at Fasig Brooks, a well-respected personal injury firm in Florida. She joins us for Personal Injury Marketing Minute 75 to tell us what a CMO does. This is an excellent episode all personal injury attorneys should listen to! Catherine discusses how she successfully approaches marketing, what is often kept in-house vs being outsourced, budgeting, marketing silos, referrals, measuring ROI, what's been the most effective strategies for client acquisition, branding, collaboration, SEO, billboards and much more. Visit Catherine online here: https://www.linkedin.com/in/catherineregister/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Every woman has that little black dress in her wardrobe. Classic in design it is not too trendy and not too stodgy.  It is incredibly versatile. With the right accessories, jackets, scarves or cool shoes it is perfect for every occasion, year in and year out.  And every smart marketer knows that email is their little black dress. It goes well with all of the other elements in your marketing wardrobe. From the hottest marketing trend to the most basic marketing campaign, email makes all your other marketing more effective.  Updating your website? Promote it on email. Building your social community? Reconnect with your audience through email. As you're planning your marketing wardrobe for next season, don't forget email, your little black marketing dress. 

I love working with entrepreneurs. They're excited and enthusiastic and their energy is contagious as they talk about their great idea. Unfortunately, I often have to tell these amazing people I can't help them because excitement and energy is not enough to make a business successful. Usually it's because their idea is only half-baked. There's a good concept but they haven't really done the homework to fill in the details. The gaps usually occur in one of several categories Not enough experience in the industry They haven't thought through the fulfillment process Incomplete competitive assessment In this episode, I share a few examples of how half-baked ideas could have been completed with a little work and a little patience  but entrepreneurs are impatient. Don't let this happen to you.  If you have an idea for a business do your homework learn about the industry, your competitors and your customers.  Give your idea a chance to succeed by putting it back in the oven for a little while. When you're ready to talk about your half baked marketing idea give me a call  

So today's marketing minute is a bit of a rant. Every day people reach out to me on LinkedIn, offering to help me grow my business. I'm sure they genuinely believe (not) they can help me. I'm just not interested. Don't get me wrong, it isn't because I think I am the leading authority on every subject and have nothing else to learn. I object to their sales process, targeting anyone with a key word in their bio. Don't be someone I will hate!  Before you reach out and offer your services to me or anyone else on LinkedIn look at my career path and my experience. Consider where I am on my journey to make sure you are offering a relevant solution. That will make your marketing efforts more productive. I've been podcasting for 15 years and I have released one thousand episodes. I don't need tips on how to start or promote a podcast. If I haven't figured it out by now, I never will. Ask questions about what I'm working on or struggling with before you dive in with your solution. I ran a digital agency for 19 years, so your five years of experience does not impress me.  And I sold three years ago, so I don't need your lead generation, or while label services for my clients.  Your books and training courses all sound fabulous (maybe not) but I have been teaching marketing to college students and business owners for more than 30 years. So, no,  I don't need a free pass to your introduction to marketing workshop.  Your solution is not for everyone. That's ok. Find people who fit the profile of a typical buyer and approach them. Don't waste your time, creating less than great impressions on the wrong people. Not sure how to find your ideal client? Well I can help that!

PERSISTENT Branding! What are you doing to keep your business name out in front of your future buyers? Consistent Branding is Persistent Branding As an Owner of your business, you have to have a strategy to consistently remind your future buyers who you are, what you do, and how to get a hold of you! All the Time Always for the Life of your Business! Marketing Minute With Katherine (Kat)

Hiring a VA! Do you need help managing your business? Have you tried to hire a Virtual Assistant? Did you have a bad experience? Marketing Minute With Katherine (Kat)

Are You Using the Power of Video? Short Videos are EXPLODING on all Social Media Platforms! Marketing Minute With Katherine (Kat)

Have you received an Email Saying your FB Page or Ads have been Hacked? We have heard from several clients saying they are getting this email repeatedly! Marketing Minute With Katherine (Kat)

Generating Traffic and Leads! What is the difference? Why that matters! I see message after message from people who just post to Social Media and expect tons of LEADS! Marketing Minute With Katherine (Kat)