Marketing Murder Mysteries with Michael Graham

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A deep dive into the mysterious, and often baffling, marketing decisions of some of the biggest brands in the world.

Millennium Agency

  • Jun 16, 2020 LATEST EPISODE
  • weekly NEW EPISODES
  • 21m AVG DURATION
  • 23 EPISODES


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Latest episodes from Marketing Murder Mysteries with Michael Graham

Bonus Episode: Mysteries of Marketing in a Rebounding Economy

Play Episode Listen Later Jun 16, 2020 63:40


Millennium Agency's CEO & Strategist, Linda Fanaras, Sits down with Ernesto Burden of NH Business Review to discuss the challenges of marketing in a rebounding economy and provides insight on marketing mistakes to look out for

Why AA, Emirates and Delta May be Airing on Caution

Play Episode Listen Later May 26, 2020 14:38


In this episode, find out whether AA, Delta Airlines and Emirates are dealing with dropping stock prices and marketing tactics the right way.

Will rushing your workforce back to work kill your brand?

Play Episode Listen Later May 19, 2020 14:18


With the economy opening up, the team at Millennium Agency discusses how businesses should handle returning to work in a way that's safe for their employees and their brand.

How The Pandemic Could Kill The Charmin Brand.

Play Episode Listen Later May 12, 2020 14:17


This week we are going to look at brands, like Charmin, that have boomed during the pandemic. But soaring demand may be a curse. Stores can’t keep toilet paper in stock and consumers are starting to get angry.

WILL THE CORONAVIRUS KILL MARVEL’S BLACK WIDOW

Play Episode Listen Later May 5, 2020 14:15


The Coronavirus may be the greatest threat Marvel superheroes have ever faced. This week we explore if Marvel’s Black widow can survive the coronavirus and why social distancing may destroy the Disney brand.

McDonald's changing their logo: A supersize lapse in judgment?

Play Episode Listen Later Apr 28, 2020 14:36


In this episode, we explore how McDonald's is changing its logo to promote social distancing and why that may not be a good idea for the brand.

Free Is Very Costly

Play Episode Listen Later Apr 21, 2020 20:55


Marketing Mystery: When you offer your services for free, are you giving away your brand value? Our marketing detectives investigate!

Radio Silence: The Silent Killer

Play Episode Listen Later Apr 14, 2020 13:53


When the economy takes a turn South, it's time for your business to take action and advertise even more! In this episode of Marketing Murder Mysteries, we look at the brands that are positioning for the future, and how they are destined to win!

Marketing Mystery: Did Colonel Sanders Get The Virus?

Play Episode Listen Later Apr 7, 2020 16:28


With the CDC guidelines asking people to avoid touching your face, is the KFC tagline still relevant in our world today and what should businesses do to address the new status-quo?

Geico: The Value of Segmented Marketing

Play Episode Listen Later Mar 31, 2020 25:26


In this episode, we discuss the value of creating segmented marketing materials for different demographics, and dissect how Geico goes to the extreme with some of their campaigns by actively dissuading some audiences from purchasing their products. 

General Mills: Is Their Premium Brand A Cereal Killer?

Play Episode Listen Later Mar 24, 2020 15:20


In this episode, we dive into General Mills' decision to release a premium breakfast cereal that is priced as high as $32 a box! Listen as our marketing experts break down this decision, as well as the cereal industry as a whole! 

Burger King's Moldy Whopper Ad : Triumph or Regicide?

Play Episode Listen Later Mar 19, 2020 14:01


In this episode of Marketing Murder Mysteries, we discuss Burger King's latest Whopper ad. Was it marketing genius, or a very bad decision?

Does Your Brand Pass The Tinder Test?

Play Episode Listen Later Mar 12, 2020 15:13


In this episode, we talk about how your first impression is one of the most important factors to your brand thriving in today's digital world. 

Trader Joe’s : Loyalty vs. Marketing

Play Episode Listen Later Mar 5, 2020 13:02


In this episode, we dive into how Trader Joe's stays relevant with a zero-dollar marketing budget!

Can A Virus Infect Your Brand?

Play Episode Listen Later Mar 2, 2020 12:17


In this episode, we discuss the marketing measures you can take to make sure that your business is safe from a viral outbreak.

Corona Beer, Isis Chocolate, & Ayds Candy

Play Episode Listen Later Feb 27, 2020 14:18


What do you do when world events suddenly affect your brand & business? In this episode, we discuss Isis Chocolates, AYDS Candy and Corona Beer.

Was Killing Mr. Peanut Branding Suicide?

Play Episode Listen Later Feb 20, 2020 24:36


In this episode, we dive into the decision behind killing off Mr. Peanut. Is it an attempt to refresh the brand, or is it branding murder/suicide? 

Planter's: Did Baby Nut Kill The Brand?

Play Episode Listen Later Feb 20, 2020 15:13


Did they cashew off guard? Are you shellshocked over the new Planter’s mascot? We’ll give you our honey roasted take on this year’s lightly salted commercial, there has been a party mix of opinions!

Marketing Minefields: The Perils of Political Positions

Play Episode Listen Later Jan 31, 2020 29:43


In this episode, we talk about the effects of political positions on brand identity. 

Political Ads: How loudly does money talk?

Play Episode Listen Later Jan 23, 2020 35:55


We discuss the effectiveness of the brute force advertising approach taken by some  Democratic Presidential candidates like Tom Steyer and Michael Bloomberg. Can you really drown out the competition simply by outspending them?

Tropicana Rebrand: The Importance of Brand Design

Play Episode Listen Later Jan 9, 2020 32:28


We sit down with Millennium Agency's Creative Director to discuss the importance of design in marketing and dissect a few infamous design fumbles, including the 2009 Tropicana redesign disaster.

Peloton Bike Ad: Marketing Disaster or Godsend

Play Episode Listen Later Dec 23, 2019 24:01


Exercise equipment manufacturer, Peloton, recently released a commercial for a stationary bike that has gone viral for all the wrong reasons, and our marketing experts break down the pros and cons of the attention to determine if all the free publicity is worth the backlash.

Juul E-Cigarettes: The Dangers of Marketing to Kids

Play Episode Listen Later Nov 11, 2019 30:23


Is Juul becoming Big Tobacco 2.0? We’re diving deep into the leading e-cigarette maker’s aggressive youth-focused marketing tactics with Dr. Albee Budnitz from Breathe NH.

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