Marketing Spotlight

Join us in listening to Zach Doerr, Commercial Business Manager at Ford Motor Company. Zach discusses the importance of building strong professional networks and the role this played in his career opportunities. Be encouraged to find what will have the biggest impact on your life/career journey while staying true to yourself and listening to that inner voice.

Join us in listening to our first advertising agency guest, Bronté LaMirand, Associate Director, Wpromote. Learn of best practices to stay on top of the ever-growing digital marketing industry and how paid media fits into a company's marketing plan, while hearing of her own personal career journey from freelancing full-time to advertising agency life.

Join us in listening to Lindsey Greve, CRM Marketing Manager at Interior Define. Lindsey shares highly valuable advice on what it is like to go from a 100+ year old company to a startup environment. Learn the importance of customer loyalty and how to stay ahead of evolving trends.

Join us in listening to Brendan Prost, Senior Account Manager at Bosch USA. Brendan shares valuable advice on utilizing from life experience to help your team improve work processes. This episode also includes helpful insights on adapting to the nuances of teamwork, while learning and contributing your skills/talents at work and in life.

Join us in listening to Stephanie Brieloff, National Account Manager – Mass, Club, Grocery Channels at Weber-Stephen Products LLC. Stephanie shares highly valuable insight on defining customer experience and how it is managed at the corporate level. Learn what customer feedback is important when deciding how to provide better service and/or products. This episode also includes helpful information on building and rebuilding relationships in the workplace.

Join us in listening to Russell James, Brand Manager – Brand Defining & Narrative at Nike. Russell shares highly valuable best practices for listening to and understanding consumer feedback, better meeting customer wants and needs with product and service. This episode also includes helpful information on personal and professional growth.

Marketing Spotlight Season 2 Introduction

Join us in listening to Stephen Brieloff, Director of Product Management at Expedia Group. Stephen shares his experience of how product management, when creating and launching products, plays a role in the user experience to understand the customer on a deeper level of what they are looking for in products and meeting their needs. This episode also includes Stephen's insight and experience of having side hustles, resulting in creating his own card game.

Join us in listening to Matt Sylvester, Product Marketing Manager at Ford Motor Company. Matt shares highly valuable best practices related to marketing and product management and how to market to the consumer and meet their wants and needs from a company and product. This episode also includes helpful insight into the automotive industry of marketing and how marketing is a strategic business function, especially when adapting to change that is happening around the world.

Join us in listening to Allison Cherrette, Director of Product Marketing at Booksy. Allison shares highly valuable best practices related to her career journey and the growth along the way. The episode also includes helpful insight into finding your calling within the enterprise world and the right career path for you.

Join us in listening to Sarah MacKenzie, Brand Marketing Manager at YouTube APAC. Sarah shares highly valuable best practices related to career growth within international marketing. This episode also includes helpful insight into how to take the leap of faith and maximize outcomes related to working internationally.

Join us in listening to Greg Gauthier, Lead Sourcing Manager within Indirect Procurement at Amway. Greg shares that even though you might not have a marketing title, your degree and learning/skills will always help you support your career roles. This episode also includes insights into networking throughout your time in college, and that you are always networking no matter where you are, whether on campus or in the world. Greg shares insight into finding a mentor and how to maximize your relationships and continue to network.

Join us in listening to David James, Realtor at Keller Williams Realty, Inc. David shares his career journey of being an executive assistant to becoming a marketing director and now taking his marketing skills and experience into real estate. This episode also includes helpful insight into getting involved in school and your career to maximum your experiences and connections. David shares insight on how to open the doors to help you advance in your career.

Join us in listening to Andrea Saieh, Creative Director at Andrea Saieh. Andrea shares highly valuable information related to being an international student and continuing her education in fashion to start her own company. This episode also includes helpful insight into creating a fashion company and how marketing always ties into a company, makes you think about what you are selling, and identifying your consumer/target market.

Join us in listening to Mwemba Mwemba Jr., Commercial Leadership Program at AbbVie. Junior shares highly valuable best practices related to finding your path within marketing and advertising expertise. This episode also includes helpful insight into taking full advantage of your internship by finding your fit within a company or industry and the difference between undergrad and graduate programs.

Join us in listening to Pete Pendergast, Sr. VP of Sales and Marketing at Sea-Land Chemical Company. Pete shares his journey and highly valuable best practices related to career growth and networking within the sales/marketing industry. This episode also includes helpful insight into how marketing research and strategic thinking play into sales/marketing for a company. Pete also touches on what the day-to-day work is for a vice president of a company.

Join us in listening to Mark Kenyon, author of That Wild Country and founder of Wired To Hunt. Mark shares highly valuable best practices related to following your dreams and highlights the importance of life-long learning. Mark speaks about how to innovate and start your own highly successful business. This episode also includes helpful insight into how to market yourself to be able to achieve your professional goals.

Join us in listening to Kaelyn Nicks, co-founder & CEO of Jaded CBD. Kaelyn shares highly valuable best practices related to career growth, consumer goods, and brand management expertise. This episode also includes helpful insight into key business management techniques, operations best practices, and the daily activities required to grow a company from the ground up.

Join us in listening to Matt McHale, Head of Scaled Direct Sales at Google. Matt shares highly valuable best practices related to career growth, marketing management, and sales leadership expertise. This episode also includes helpful insight into the intersection between marketing, sales, and more about how marketing is a strategic business function.

Join us in listening to Jessica Richards, MSU MS Marketing Research Program Director share her career journey and provide key insights into the #1 ranked MSU Master of Science in Marketing Research Program. Jessica also shares best practices and provides helpful guidance for those beginning and/or growing their career in the marketing research field.

Join us in listening to Jake Lestan, Strategic Marketing Executive at Valvoline and Marketing Leadership Advisory Board member at Michigan State University share his career journey to his current executive leadership role. Jake shares best practices and key professional development advice for all students interested in pursuing and growing their marketing career.