The Community Karma Podcast

Your community is expanding, and maybe, so is your team.  How do you handle people internally coming into managing your community?

Show Notes: Getting Back to Work?  Messaging & Communication are KeyChanges day to day - be consistentEven if the daily message is "same as yesterday" it helps the audience know you updated recentlyIf you're doing something different from the norm - make SURE people know thatBe easy to get ahold of - post your phone & email & livechat or a formBe Flexible - if a customer shows up w/o a required mask - have one available for them to use (sterile - disposable) etc.SHOW you're proactiveClean between customersHave to sign a ticket? Is the PEN clean? Can you skip the signature?Have to go into someone's home? Send them an email BEFORE you go that sets the expectation.  Will the tech wear PPE? Should you (customer) wear a mask? Etc.

Great ideas for pivoting when you cant "operate as usual"

Erin & Carrie explore the concept of working on your business versus in your business.  Are you making your brand stronger during down time? 

We're Being forced to think outside the box.  Are you going back inside the box when this is over?

Erin & Carrie discuss dealing with your community from a distance.

Talking about you, who you are, and why you do what you do is important if you want customers to PICK you - if they don't know you, why would they choose you?

Nobody likes operating in crisis mode - but sometimes its inevitable.  How can you help your community without giving the impression you're "cashing in"?  Carrie & Erin give you some helpful advice!

Carrie and Erin discuss tactics, tips, and pitfalls to expanding your business when maybe its better to shrink your "pond."  They also discuss the recent shutdown of Brandless (have you listened to Episode 17 yet?)

How can businesses partner to "get the word out" and share the cost of promotion? 

Erin Jones & Carrie Hill take a look at Brandless and their recent product line/pricing change and their mistakes that led to a very disgruntled client base.

Carrie and Erin welcome friend & special guest Jennifer Cario to talk about her exciting foray away from marketing and into being a restauranteur! 

Is engaging an influencer to promote your brand worth it? It might be - but being prepared & choosing the right kind of influencer, at the right pricepoint - could make all the difference. 

If you want people to like your stuff & support you, make sure you're returning the favor.

Using information and content from your local community can create a big opportunity for content that benefits your brand and shows you as a member of your "neighborhood."  Highlighting the history, community events, members, etc can make a difference.

Carrie & Erin give tips on using events to reach out to your local or virtual community!

Carrie & Erin walk you through determining who your brand's true competitors are - and what to do about it!

Creating company policies for how your brand is represented in public can save a lot of conflict and misunderstanding. Erin & Carrie give tips on creating a policy for YOUR business.

The brand promise is a value or experience a company's customers can expect to receive every single time they interact with that company. 

YOU know what you intended to sayTHEY know what you intended to sayYou both don't take it the same way.

Carrie and Erin give tips and thoughts on how to rock your marketing with a plan to start 2020.  Do you have an editorial calendar? Have you evaluated which campaigns worked and which ones flopped? Do you know WHEN you're going to start your Memorial Day campaigns? If you answered NO to this, and other questions you may have about 2020, let us help you get some ideas for setting yourself up for success!

It's the time of year to think about being thankful - to your clients, employees, community, friends AND family.  Erin and Carrie share some tips for ways to show your appreciation - and some traps that we find brands falling into that show greed, not gratitude

It's inevitable - if you open your brand up to social media and community - eventually, a troll will stop by and drop a bomb on your page/post/reviews. Erin & Carrie give you some tips for identifying trolls and some tactics for dealing with their less-than-humorous antics. 

Join Erin & Carrie as they talk about how to deal with responding to reviews in the new online landscape. Every review should be responded to, the good ones, the bad ones, and the really UGLY ones.Tips & tactics for how to craft a great response that extends the interaction with your customers & clients.

Getting reviews for your business is greatly impacted by how you ASK for those reviews.  Erin and Carrie take a look at different tactics for soliciting feedback from your clients and customers.

In this episode, Erin & Carrie talk about ways you can be awesome during a crisis - and some tips for being "ready" to be awesome during a crisis. And by crisis, we dont' necessarily mean a problem for your business. It could be a weather event in your community/network, a supplier issue that you can't control, or something happening down the street.We use the Alamo Draft House as our Karma Kudo (great job last week to those folks in Dallas).  And of course, no "Karma Kudo" is complete without a "Karma Catastrophe".... We're talking about you Ernst & Young...Tune in for episode 2 of The Community Karma Podcast! 

Erin and Carrie discuss why they were inspired to start The Community Karma Podcast and outline what you can expect from each episode!  We'll talk about Karma Kudos, Catastrophes, and Clap-Backs and other topics that we'll include in each episode.Be sure to tune in every Friday for a new episode!