The CPG Academy

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Hosted by a man who started his first CPG business as a total outsider to the business. Hear all of the lessons Austin’s learned along the way. His hope is to help you grow your business further, faster, and with less waste and mistakes.

Austin Groesser


    • Sep 9, 2020 LATEST EPISODE
    • infrequent NEW EPISODES
    • 22m AVG DURATION
    • 35 EPISODES


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    Latest episodes from The CPG Academy

    Episode 035: Leadership Principles for Managing Employees

    Play Episode Listen Later Sep 9, 2020 18:14


    Today we cover a high level lesson on leadership. Taking ownership, understanding mistakes happen, and how to manage your employees.

    Episode 034: Handling Grief, Loss, and Living a Good Life

    Play Episode Listen Later Aug 31, 2020 22:07


    Not our typical podcast... today is 14 years since my dad passed away. I wanted to share some thoughts and tactical tips on how to handle grief and loss, but also how I view life that gives me a beautiful and positive view!

    Episode 033: Understand and Improving SEO

    Play Episode Listen Later Aug 24, 2020 15:52


    Today we discuss what SEO is, how to setup your website for success, and tips and tricks on how to improve your SEO at low or no cost!

    Episode 032: How To Register Domains And Build Your Website

    Play Episode Listen Later Aug 17, 2020 10:44


    Today we talk about where and how to register your domains, and which online platforms/softwares to use to build your website!

    Episode 031: How To Vet People Coming Into Your Business

    Play Episode Listen Later Aug 10, 2020 24:44


    Today we talk about how to properly vet people coming into your business. Whether employees or contractors to ensure they're both competent and morally sound.

    Episode 030: Understanding Your Businesses Cash Flow

    Play Episode Listen Later Aug 3, 2020 25:33


    Today we talk about your CPG businesses cash flow! Understand 1. Cash in the bank 2. Cash Inflows and 3. Cash Outflows

    Episode 029: Fundraising Part 4 - Due Diligence And Last Pointers

    Play Episode Listen Later Jul 27, 2020 16:25


    The last and final podcast on this series! For now... we talk about having together your due diligence paperwork, how to not come off as desperate, and pointers for video calls.

    Episode 028: Fundraising Part 3 - Investment Decks

    Play Episode Listen Later Jul 20, 2020 27:02


    Final part of our fundraising in CPG series. Today we discuss investment decks!

    Episode 027: Fundraising Part 2

    Play Episode Listen Later Jul 13, 2020 30:42


    This we discuss the tactical steps on how to raise money in the CPG industry

    Episode 026: Fundraising in CPG Part 1

    Play Episode Listen Later Jun 1, 2020 25:48


    Hey guys! Today we discuss how to fundraiser in CPG. This is a more general overview and I share our fundraising journey. Next week we will five more into the tactical aspects of it.

    Episode 025: Maximize Your Upside, Minimize Your Downside

    Play Episode Listen Later May 18, 2020 17:18


    One of the most important lessons to learn in business. Giving you some food for thought on your risk/benefit analysis. Maximize your potential return while minimizing the risk.

    Episode 024: Weekly Hourly Call to Have With Your Team

    Play Episode Listen Later May 11, 2020 19:21


    Today we discuss a weekly call you should be implementig immediately to help increase productivity and communication with your business. Weekly 1:1 calls with each employee. We discuss the exact agenda to use and how to do it.

    Episode 023: Weekly Team Calls For A Stronger Company

    Play Episode Listen Later May 6, 2020 19:30


    What's up guys! Today we're talking about the tactical Monday team call and Friday team building call we do each week to build a tighter and more successful team.

    Episode 022: What Software To Choose For Your CPG Company

    Play Episode Listen Later Apr 27, 2020 13:33


    Today we talk over softwares! Email, data, cloud storage, CRM, and email marketing. This has taken me many failed attempts to find the right one. Enjoy!

    Episode 021: Why You Need To Focus On R&D

    Play Episode Listen Later Apr 21, 2020 11:04


    In today's episode, we discuss the importance of R&D on your company! It can be make or break. Use it to achieve efficiencies of scale, diversify your business, and grow your business!

    Episode 020: 6 Key Points to Building a Brand

    Play Episode Listen Later Apr 16, 2020 8:54


    Today we talk about 6 key points on how to build a brand! This may be obvious to some of you but certainly wasn't obvious to me. A brand provides certainty to your customers and B2B clients.

    Episode 019: 6 Ways To Keep Calm During These Crazy Times

    Play Episode Listen Later Apr 2, 2020 15:37


    Today's we talk on 6 tactical ways to keep a cool head and remain calm and composed during these crazy times.

    Episode 018: How To Interview and Hiring Employees

    Play Episode Listen Later Mar 25, 2020 38:03


    Today we talk about tactical steps on how to post jobs, screen applicants, interview, and hire!

    Episode 017: How To Calculate Profit, Trade Show Costs, and Slotting

    Play Episode Listen Later Mar 17, 2020 31:09


    Super tactical episode today! Not much fun to listen to if you aren't in the industry. If you are, it's a ton of fun! All the numbers, facts, and figures needed to calculate your margin and profit for a CPG product.

    Episode 016: Keep Your Cool In Uncertain Times

    Play Episode Listen Later Mar 10, 2020 9:51


    It's easy to panic when there's uncertainty. Not my typical podcast where we're not super tactical. Keep your cool, mitigate the downside, understand the downside isn't as bad as it seems, and carry on!

    Episode 015: How To Do Trade Shows On A Budget

    Play Episode Listen Later Mar 2, 2020 36:18


    Today is a follow up from episode 014. Filled with tactical tips and tricks on how to do trade shows on a budget!

    Episode 014: How To Travel Cheap

    Play Episode Listen Later Feb 26, 2020 28:16


    Today we're not talking mistakes. This episode is chock full of tactical steps on how to travel on a budget!

    Episode 013: Contracts

    Play Episode Listen Later Feb 18, 2020 19:59


    In this episode we talk contracts. These mistakes have been super costly to me. Learn from my mistakes and grow your company bigger, faster, and less painfully.

    Episode 012: Final 10 Mistakes I've Made In Business Thus Far

    Play Episode Listen Later Feb 10, 2020 30:39


    What's up guys! Today I finish up episode 3 of a 3 part series I've done on my 31 largest mistakes in business so far! Please learn from me and not repeat the same ones twice.

    Episode 011: 10 More Mistakes I've Made In Business

    Play Episode Listen Later Feb 9, 2020 28:23


    Today we go over mistakes 11-20 of the 31 mistakes I've made and listed out. I hope you can learn from this and not repeat them!! Save your money for new mistakes. Don't make same ones I've made.

    Episode 010: Bandwidth

    Play Episode Listen Later Feb 9, 2020 8:23


    Today we talk about a concept that may be new to you, bandwidth. Mentally, we all only have a certain bandwidth we can endure daily. When it's depleted for the day, our day is over. Make sure you're doing the things 1. You enjoy and 2. You're good at and hiring the rest. Trying to save a few bucks by doing too much yourself is more costly in the long run than you realize.

    Episode 009: 10 Huge Mistakes I've Made In Business

    Play Episode Listen Later Jan 20, 2020 28:31


    What's up guys! The other day I sat down and wrote out all the big mistakes I've made in business so far. I started off this episode with the intention to get through all 31 written but ended up doing 10 in about 25 minutes! The rest will be coming in future episodes. Thanks for listening!

    Episode 008: Another Huge Mistake - Brokers

    Play Episode Listen Later Jan 13, 2020 19:05


    Today we talk about another huge mistake I made early on in business, having too big of an ego and not hiring brokers! We talk about 5 reasons why the right broker is great for your business, how to help find the right broker, what a master broker is, commissions and terms, and I further break down at the end of the podcast different types of brokers. Thank you for listening!

    Episode 007: The Most Important Lesson I've Learned in Business

    Play Episode Listen Later Jan 10, 2020 38:09


    What's up guys! Today we're going to talk about the single handedly most important lesson I've learned in life so far. A tactical, step by step process on how to identify, solve, and fix problems. This is highly applicable whether you're a business owner or just a person living life.

    Episode 006: Stress, Emotion, and Mental Breakdown

    Play Episode Listen Later Dec 31, 2019 36:35


    Today's episode is much darker and sad than most. Nevertheless, it's an incredibly important topic to discuss and something I wish we more freely talked about. It's okay to not be okay. Business is incredibly stressful and sometimes we all break. Please reach out to me, a friend, or family if you need help and are having a hard time.

    Episode 005: A Simplified CPG Business Plan

    Play Episode Listen Later Dec 25, 2019 23:49


    Today's episode I had planned to talk about keeping things simple. This morphed into a simplified business plan. Take lots of notes, listen to this again and again. As I share what's taken me 4 years and a few hundred thousand dollars to learn. Enjoy!

    Episode 004: Core Values

    Play Episode Listen Later Dec 19, 2019 26:14


    We discuss the importance of core values in business. How to determine what your companies should be, we discuss ours, as well as practical tips to make them more than just a poster on the wall.

    Episode 003: Margin, Markup, and Numbers

    Play Episode Listen Later Dec 19, 2019 22:29


    Today we talk numbers! Something that took me far to long to learn. We discuss what margin, markup, and food costs mean and the calculations to find them! We also discuss what your customers typically want to see and the margin you should be hitting on your products.

    Episode 002: Retail Channels

    Play Episode Listen Later Dec 19, 2019 19:41


    Today we give you all the channels you can sell your product in for CPG! Before you can develop your products and sell, you need to know who your potential customer is.

    Episode 001: Introduction and Intentions

    Play Episode Listen Later Dec 19, 2019 16:18


    In this episode our host, Austin Groesser gives a brief background about himself and his CPG business, Big Dipper Dough! He also shared his intentions for this podcast. Thanks for listening!

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