The Motorcar Marketing Podcast

In this episode of the Motorcar Marketing Podcast I talk with Steven Lang about when you should get your car dealer license and how to do it once you've decided it's the right career move for you. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store […]

In this episode of the Motorcar Marketing Podcast I talk with Scot Hall from Swap A Lease. We talk about how dealerships can potentially make more money by financing more deals through leasing. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply […]

In this episode of the Motorcar Marketing Podcast I talk with Glenn Pasch from PCG Digital Marketing. We talk about leadership in car dealerships. And we talk about the various positions at a car dealership and how those employees can improve at their given job. The podcast is available in iTunes, YouTube, Stitcher (for Android […]

In this episode of the Motorcar Marketing Podcast I talk with Mike Williams from Black Book. We talk specifically about how car dealers can make more money through their used car sales. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply listen […]

In this episode of the podcast I talk with Jody DeVere. Jody is an expert at sales and marketing to women. Jody offers a ton of practical advice on how to engage and sell more to women. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store […]

In this episode of the Motorcar Marketing Podcast I interview Shawn Ryder from Dealer Engage. Shawn talks about marketing automation. In this day and age, there are a ton of marketing tasks that auto dealers can do to be more effective and free up their time. Shawn goes into some depth on several of these […]

In this episode of the Motorcar Marketing Podcast I talk with Arnold Tijerina about using storytelling in your marketing. Storytelling is as old as humans and an integral part in how we relate to each other. Using storytelling in your marketing messages can make them much more effective. The podcast is available in iTunes, YouTube, […]

In this week's episode of the Motorcar Marketing Podcast I talk with Mike Elliott. Mike works with car dealers helping them process credit cards. He gives some great tips explaining how dealerships can save money on their credit card processing fees. If you accept credit cards are your dealership, you're not going to want to […]

In this episode of the Motorcar Marketing Podcast I talk with Terry Gibson about Live Chat. Terry works for Engage to Sell, which offers a fully managed live chat app for auto dealer websites. If you haven't tried to live chat on your website, you're not going to want to miss my discussion with Terry. […]

In this episode of the Motorcar Marketing Podcast I talk with automotive industry veteran Jim Ziegler. Jim offers up some great tips about what dealerships should be doing with online marketing in today's fast changing marketing landscape. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store […]

In this episode of the Motorcar Marketing Podcast I talk with Amanda Ryan from Wikimotive about Pinterest for auto dealers. Amanda gives out some great tips for how auto dealers can use Pinterest to help sell more cars. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry […]

In this episode of the Motorcar Marketing Podcast I talk with Mark Frost from Wikimotive about SEO and content marketing. Mark is in the trenches every day doing SEO and content marketing for car dealers. He offers up some great practical tips for how car dealers can use SEO and content marketing to bring more […]

In this episode of the Motorcar Marketing podcast I talk with automotive marketing thought leader, Ralph Paglia. Ralph has been in the car business for decades. In the interview he talks about some of his first online marketing successes, some tips to help car dealers sell more cars today, and he talks about where he […]

In this episode of the Motorcar Marketing Podcast I interview Laura Noonan from 800Response. She talks about a variety of telephone services that can significantly improve a car dealers' advertising ROI and help them generate more sales. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store […]

In this episode of the Motorcar Marketing Podcast I interview auto marketing expert Terry Lancaster. Terry's company, Instant Events, has been creating the biggest, loudest, most obnoxious car dealer commercials in the history of big, loud obnoxious car dealer commercials. In the interview he gives a ton of great information about how car dealers can […]

In this episode of the Motorcar Marketing Podcast I talk with email expert Damian Thompson. Damian gives car dealers some great tips about how to effectively utilize email marketing into their sales funnel as well as their post-sale processes. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the […]

In this episode of the Motorcar Marketing Podcast I interview local SEO expert Tom Libelt. Tom explains some of the key elements for getting your auto dealership website listed highly in the organic search results. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you […]

In this episode of the Motorcar Marketing Podcast I talk with Facebook advertising expert Daryl Mander. Daryl explains how Facebook advertising works and gives talks about how car dealers can use it to boost their social media presence, generate more leads, and sell more cars. The podcast is available in iTunes, YouTube, Stitcher (for Android […]

In this episode of the Motorcar Marketing Podcast I talk with Brock Clauser from Stream Companies. Brock has worked with dozens of car dealers to help them generate leads through pay-per-click and search engine marketing. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you […]

In this episode of The Motorcar Marketing Podcast I interview social media marketing expert Rachel Haro. Rachel works with auto dealers to help them sell more cars through the various social media channels. We talk specifically about Twitter, Facebook, and YouTube and how auto dealers can leverage these platforms to generate quality sales leads. The […]

In this episode of The Motorcar Marketing Podcast I talk with Dennis Wagner. Dennis has been in the auto industry for years and has held nearly every job from detailing cars to general manager and everything in between. In the interview he shares his wealth of knowledge with us about how to sell more cars […]

In this episode of The Motorcar Marketing Podcast I talk with the “Sales Navigator” Troy Harrison. Troy has decades of sales and management experience. In the interview he talks about some of the changes he's seen in professional selling and how important it is to be respectful of today's sophisticated buyers. The podcast is available […]

In this episode of The Motorcar Marketing Podcast I talk about how auto dealers can maximize their sales through Craig's List. I talk about all the recent changes that Craig's List has implemented to the cars for sale by dealer section. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, […]