Podcasts about Local search

Struggling to outrank big competitors in Google search? In this episode of the Duct Tape Marketing Podcast, I chat with Sam Dunning, founder of Breaking B2B and expert in SEO for revenue—not vanity metrics. Sam reveals how businesses can escape the traffic trap, leverage long-tail SEO, and optimize for Google rankings that actually drive leads and sales. If you want to boost organic traffic, adapt to AI-driven search changes, and build a smarter SEO strategy, this episode is packed with actionable insights! Today we discussed: [00:00] Opening [00:09] Introducing Sam Dunning [00:31] Approach to SEO Strategy [03:42] SEO Isn't for Every Business [06:21] SEO is a Long-term Game [08:53] Your Marketing Niche [13:00] Google Search vs AI Search [15:24] SEO and Local Search [18:46] Where to Start with SEO More About Sam Dunning: Check out Sam Dunning's Website: https://breakingb2b.com Connect with Sam Dunning's on LinkedIn: https://www.linkedin.com/in/samdunning/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Send us a textBuckle up for another Near Memo packed with search drama, AI experiments, and a high-speed Tesla takedown. Mike and Greg dive into Google's ongoing Business Profile suspensions, unpack the latest AI-driven search changes, and speculate on whether Elon Musk has permanently tanked Tesla's brand. Plus, a peek at Google's antitrust battle and what losing Chrome could mean for search dominance.00:00 The State of Google Business Profile Suspensions09:39 Trump's DOJ to Force Google to Sell Chrome?12:26 AI Mode and Local Search24:59 Tesla's Brand Reputation CrisisThe State of Google Business Profile Suspensions: What's Going On?Google Business Profile suspensions are on the rise, and support is crawling at a snail's pace. Mike breaks down why small businesses should not touch their listings right now (seriously, don't even breathe on them). Is this a bug, a crackdown, or just Google losing control of its own algorithm?Google's Antitrust Battle: Will Chrome Be Sold Off?The DOJ wants Google to offload Chrome as part of its latest antitrust smackdown. Google, of course, thinks that's a terrible idea. But if the judge agrees, this could shake up search in a big way—especially since Chrome feeds Google a ton of juicy user data. The appeal process will be long, but this could be the biggest change to Google's search empire in years.AI Mode and Local Search: A Game Changer or a Mess?AI-powered local search is officially here! Greg takes us on a tour of Google's experimental AI Mode, which is serving up completely different local results than the usual search listings. Businesses, buckle up—this could make optimizing for local search way more unpredictable. Is AI Mode the future, or is it just another search rabbit hole?Tesla's Reputation Crisis: Can the Brand Recover?Tesla's reviews are tanking, and it's not just because of Elon's Twitter antics—customers are furious about service and quality issues. But now that Musk has also alienated half his customer base, things are getting worse. Will Tesla pull a Microsoft-style comeback, or is this the beginning of the end? Mike and Greg break it down.TakeawaysThere has been a dramatic increase in Google Business Profile suspensions since January.Google's support is resource-constrained, leading to delays in addressing suspensions.Businesses should avoid making changes to their Google profiles to prevent further complications.The Department of Justice is pursuing antitrust actions against Google, which could lead to significant changes in the market.AI mode in local search is showing different results compared to traditional search methods.Tesla's brand reputation is suffering due to a combination of service issues and political controversies surrounding Elon Musk.The correlation between Tesla's sales and declining ratings suggests a complex relationship between customer satisfaction and sales performance.Google's algorithm changes may be causing unintended consequences for businesses.The verification process for Google Business Profiles is often seen as irrational and overly rigid.The future of Tesla's brand depends on addressing service issues and the public's perception of Elon Musk.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Are you struggling to attract more customers for your waterproofing business? In this exclusive webinar, we'll reveal how local search can drive high-quality leads directly to your business. Learn expert strategies to optimize your online presence, rank higher in local search results, and convert searchers into paying customers.Visit Rainmaker For Contractors:https://rainmakerforcontractors.com/Check Out Our Other Trainings:https://rainmakerforcontractors.com/training/Check Out Our Podcast Page:https://rainmakerforcontractors.com/podcast/Key topics include:The importance of local SEO for waterproofing contractorsHow to optimize your Google Business Profile for maximum visibilityEffective keyword strategies to target homeowners in your areaLeveraging online reviews and local directories to build trustPaid advertising tips to boost local lead generationJoin us for this actionable session and start growing your waterproofing business with proven local search strategies!Why It's Important For Basement Waterproofers To Use Google Ads2:38 - 3:25How Basement Waterproofers Can Appear In Google Search Results For Free3:27-4:38Obtaining Local Organic Search Traffic For Basement Waterproofers4:41-6:08Why As A Basement Waterproofer You Should Consistently Update Your Google 11:35 - 13:25

Send us a textGreg and Mike discuss various topics related to Google's recent changes and features, including issues with review counts on Google Business Profiles, the introduction of the Ask for Me automated calling feature, and the implications for small businesses. They also explore the new Gemini reasoning model and its potential impact on local search and consumer behavior. The conversation highlights the challenges and opportunities presented by these developments in the context of small business operations and marketing strategies.00:55 Review Count Issues and Google's Response06:29 Exploring Google's 'Ask For Me' Feature18:20 Concerns About Small Businesses and AI Interactions22:20 Gemini's New Reasoning Model for iPhone is the Future of Local SearchSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

This episode of The Clinic Marketing Podcast dives into the game-changing potential of ChatGPT's latest AI search features for clinic marketing and patient engagement. By bridging the gap between AI tools and traditional SEO, clinic owners can enhance their visibility, strengthen their branding, and connect with more patients effectively.We'll cover:How ChatGPT integrates with local search capabilitiesWhy visibility and direct engagement are critical for clinicsThe role of navigational queries in building a stronger brandThe impact of real-time data access on marketing strategiesPractical use cases for ChatGPT's evolving search functionalitiesWhy clinics must prioritize SEO and ensure their online presence is accurateHow ChatGPT can become a valuable tool for patient engagement✨Episode webpage - https://propelyourcompany.com/ai-meets-local-search/Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

With LeapEngine you can transform your online presence, hit the top spot on Google, and drive more inbound leads with targeted SEO and digital marketing! Find out more at: https://leapengine.co/ LeapEngine City: South Orange Address: 215 Waverly Pl Website: https://leapengine.co/ Email: info@leapengine.co

With MORE Associates (+1-201-892-2587) you can grow your physical therapy brand, reach more patients, and get found before your competitors thanks to cutting-edge content marketing! Find out more at: https://moreassociates.clientcabin.com/ MORE Associates City: Bayonne Address: 104 W 16th St Website: https://moreassociates.clientcabin.com Phone: +12018922587

We all know SEO is essential, but figuring out how to do it right can be overwhelming. This week, we're switching things up a bit to share Kelly's recent interview on The Marketing Made Simple Podcast, StoryBrand's podcast.Kelly discusses how StoryBrand's framework can boost visibility in search results and help businesses stand out in their local markets. She walks through a four-step plan for building a local SEO foundation and explains how businesses can attract more customers without getting bogged down by jargon or complexity.Listen to this episode to learn how you can enhance your SEO and connect with local customers. And don't forget to share this with other business owners who'd benefit from these tips!Specifically, this episode highlights the following themes:Using StoryBrand to clarify your messaging and make it customer-focusedBuilding a strong SEO foundation with strategic, optimized contentPromoting your content to boost engagement and drive trafficOther Mentioned Links & ResourcesGet this free PDF guide: How to Use Keywords to Improve Your Small Business's SEO:https://treefrogmarketing.com/how-use-keywords-improve-small-business-seoLearn more about StoryBrand: https://storybrand.comListen to The Marketing Made Simple Podcast:https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210Explore Treefrog's Done-for-You SEO Service:https://treefrogmarketing.com/seo-services-small-businessesLearn how to write your Marketing Guiding Statements:https://treefrogmarketing.com/how-write-marketing-guiding-statementsLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeUse this coupon code to try Showit for FREE:https://www.treefrogmarketing.com/showit-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagram:https://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagram:https://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

In today's episode, we're diving into the top marketing strategies for childcare centers heading into 2025 and beyond. Whether you're a small daycare or a large childcare provider, you need to stay ahead of the game to maintain full enrollment. Let's explore everything from Google's latest local search updates to leveraging social media for higher visibility. Segments: 1. The Role of Local Search & AI in 2025 – How families are finding childcare providers. 2. Optimizing Google Business Profiles – Why this simple step can increase your visibility. 3. The Power of Reviews & Ratings – Why reviews are essential and how to generate them. 4. Mobile-First Websites – Tips on optimizing your website for mobile traffic. 5. Social Media Marketing Strategies – How to use organic posts and paid ads to drive enrollments. For more tips and strategies, check out the full blog post on how to prepare your childcare center's marketing for 2025! Read our blog: https://www.childcarebusinessmarketing.com/blog Get marketing help: https://www.skool.com/childcare-business-growth-hub-5799/about

Send us a textAI in Local SEO: Challenges and Opportunities:  We dive into how AI is reshaping local search. Key insights from Andrew Shotland's analysis reveal that Google's AI overviews appear inconsistently in local searches, mainly showing up for broader queries, while lower funnel searches rely on the local pack. New platforms like Perplexity, with licensing from Yelp, seem to offer promising results for complex local queries, potentially challenging Google's dominance in local search.Apple Siri Finally Gets Local Search: Mike showcases Apple's upgraded Siri new features in iOS 18.1  that demonstrate a largely hidden but significant leap in local search capabilities. By allowing for text input and recognizing contextual cues, Siri can now provide tailored local results from any screen. Apple is taking a calculated approach to search and AI, suggesting it could take one of several directions. Long haul they appear to be banking on AI based search becoming a dominant model. They appear to  be gradually developing a more functional search alternative. For it to be successful Apple needs the new SIRI to be successful and to increase its visibility. Apple, though recognizes that the change to new search modalities might take three to four and they are apparently leaving themselves open for appropriate partnerships if they lose Google's ~$20 billion search payment.ChatGPT's Growing User Base and Implications for Google: ChatGPT's is experiencing escalating popularity as a search tool, with survey data indicating that nearly half of respondents use it weekly. This rising trend hints at a shifting search landscape, though Google's latest earnings suggest minimal immediate impact. Google's has made strategic AI cost reductions and is investing heavily in expanding capabilities, reflecting its response to AI-driven competitors like ChatGPTThe Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Ep 181Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

If customers in your town are searching online for what you offer but can't find you, you're missing a huge opportunity. It's like having a storefront without a sign. Local business owners know they need to show up in search results, but SEO can sound like rocket science—complex, overwhelming, and honestly, not what you signed up for. But what if there were a way to use SEO that's straightforward, doesn't eat up your time, and just works?   In the latest episode of our Talkin' Shop series, hosts Dr. JJ Peterson and April Sunshine Hawkins bring on StoryBrand Certified Guide Kelly Rice to walk through 4 simple steps to help you boost your local SEO and make your business rise to the top online. Kelly breaks down SEO essentials with tips on building strong content foundations, connecting with the right customers, and driving valuable traffic—all without confusing technical jargon. Tune in to learn how these simple steps can help your customers find you faster and make sure your marketing works as hard as you do!   Contact StoryBrand Certified Guide Kelly Rice directly at MarketingMadeSimple.com/Kelly-Rice-Treefrog-Marketing.   --   Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at StoryBrand.com/Guide and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

I had the pleasure of joining the Market Movers podcast, a go-to spot for transforming businesses into unforgettable brands. In this episode, I dive deep into the intersection of branding, SEO, and link-building, sharing insights on how to make your business more visible, credible, and irresistible to your audience.As the Founder of SEO Optimizers and a digital marketing expert with over 15 years of experience, I specialize in helping real estate businesses boost their online presence. During the podcast, I share strategies to help real estate professionals leverage SEO for lead generation in a highly competitive marketplace. We cover essential topics like optimizing local map listings, content creation, and the evolving role of AI in digital marketing.Key Takeaways:SEO for Real Estate Agents: Learn how to target niche keywords and specific communities to bypass big competitors like Zillow, focusing on low-competition terms with high buyer intent.Local Map Listings Optimization: Discover how to fully complete your Google Business Profile, maintain consistency across various platforms, and build trust through reviews and map embedding.Keyword Strategy & Content Planning: I explain the importance of targeting long-tail keywords related to specific amenities or communities, and how to use tools like Google Keyword Planner to find low-competition terms.Importance of Backlinks: High-quality, niche-relevant backlinks remain essential for ranking. We discuss how guest posts, podcasts, and digital PR outreach can help boost credibility.Utilizing AI for Content: AI tools can enhance content creation, but the right balance between AI and human input is crucial for accuracy and scaling production.Future of Real Estate SEO: While AI search platforms are on the rise, traditional SEO techniques still hold strong potential, particularly for transactional queries.You can connect with me and access special resources, including free SEO training, at SEOOptimizers.com/giftSupport the show

No More Fake Locals Hosted on Acast. See acast.com/privacy for more information.

"To win the best cases, you need to show up in the best searches." - Chris Dreyer In today's episode of Personal Injury Mastermind, we explore the strategies that are helping top firms crush their competition in search results with CEO of Rankings, Chris Dreyer. We discuss: The staggering importance of Google for law firm marketing Google's three key factors for local rankings: relevance, distance, and prominence Leveraging entity SEO to outrank competitors The critical role of reviews in dominating local search Advanced link-building strategies for law firms Content pruning techniques to boost overall site authority Making your firm "click-worthy" in search results Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet (legal marketing tips); The PimBox (need link) Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Resources Mentioned AVVO Connectively (formerly HARO - Help a Reporter Out) Law Firm Newswire Local Falcon (SEO tool) Time Stamps 00:00 Introduction and SEO Importance  01:30 Google's Local Ranking Factors  02:31 Relevance in SEO  04:13 Entity SEO and Content Strategy  06:05 The Importance of Reviews  07:49 Location and Distance in SEO  12:03 Review Quantity and Acquisition Strategies  14:09 Link Building Tactics for Lawyers  18:27 Managing Outbound Links  19:16 Content Pruning and Crawl Budget  21:18 Click-Through Rate and Title Optimization  22:48 Key Takeaways and Conclusion Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Send us a Text Message.Seattle surgeon pays $5 mil fine for review fraud; What responsibility does Google have?Allure Esthetics and its owner Dr. Java Sagan, were convicted of violating the Consumer Review Fairness Act. They forced 21,000 clients to sign agreements preventing them from leaving honest reviews and engaged in additional deceptive practices like paying for the removal of negative reviews and posting fake ones.Despite a $5 million fine, Allure Esthetics still shows high ratings on Google and Yelp. Google's failure to address these fake reviews, raises questions about the platform's responsibility under Section 230, which currently shields it from liability.This case highlights the need for changes to Section 230 to better protect consumers and maintain trust in online reviews.Local Search increasingly shows Google GBP results & extensively highlight Google self preferencing In a recent AI-driven experiment the local results included numerous horizontally scrolling pack of restaurant types and related local categories, with images and reviews. Most all results in this test took users to further Google searches rather than external sitesIn Europe, current local search results showed significantly more Google self-referencing content, raising questions about regulatory compliance. The variations in local search displays across different European countries, suggests that Google's approach might be influenced by regional regulatory strategies.Despite the heavy Google-centric content, local businesses still benefited from visibility. However, the trend of zero-click searches, where users find all needed information without leaving Google, highlights the increasing prominence of Google's own services in local search outcomes.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Ep 165Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

In this episode of the Chiropractic Marketing Podcast, Dr. Patrick MacNamara shares two powerful strategies that will help you absolutely crush your competition in local search.Today's episode is brought to you by DCRank.com.DC Rank helps chiropractors rank in the Google Maps 3-Pack in 6 months or less, maximizing their ROI and eliminating time spent on ineffective strategies.Their 7-step approach alleviates the weekly workload, allowing you to focus on what you love most: treating your patients.If you're struggling to get into the Google Maps 3-Pack or need help staying there, then head on over to DCRank.com to learn more. Don't forget to subscribe to this podcast.Just click on the links found in today's show notes or simply go over to Apple Podcasts, Amazon, Audible, YouTube Podcast or Spotify and search for The Chiropractic Marketing Podcast.Last but certainly not least, I would greatly appreciate your review of this podcast over at Apple Podcasts.It not only helps build awareness of what I'm talking about but also gives me a good indication of how I'm doing.Be nice, be fair but definitely be honest. I would greatly appreciate it and so will future listeners!Thanks again and I'll catch you next time…

Jan Karel Lenstra is CWI Fellow and former general director of Centrum Wiskunde & Informatica, the national research institute for mathematics and computer science in Amsterdam, the Netherlands. His research interests are in combinatorial optimization, in particular scheduling, routing, complexity, and approximation. He was co-editor of fifteen books, including "The Traveling Salesman Problem", "History of Mathematical Programming", and "Local Search in Combinatorial Optimization". He has been chair of the Mathematical Optimization Society and of the Royal Dutch Mathematical Society. He has also been chair of Committees on Mathematics in Primary Education and on Informatics in Secondary Education of the Royal Netherlands Academy for Arts and Sciences, and of the Spinoza and Stevin Prize Committees of the Dutch Science Council. He served as editor-in-chief of Mathematics of OR and of OR Letters. Jan Karel became an INFORMS fellow in 2004 and he was awarded the EURO Gold Medal in 2011. In that same year, he was made a knight of the Order of the Netherlands Lion.

We're taking the week off, but here's an episode (#126) from the "vault" that we think you'll enjoy!Do Google searchers enter the Local Finder?Local SEOs wonder whether searchers actually enter the Local Finder from the Pack results. We often think no but our research indicates that not only do searchers enter the Local Finder on a regular basis, they also scroll deep and often pick a business not in the top three.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.How many links does a local website need to compete in Local Search?Local link building is hard but NearMedia research indicates that even in competitive markets in competitive categories it only takes several great local links to compete.Google's BS around creating great content:  Google has created a world where focusing on search optimizations has rewarded businesses who have invested in SEO. Yet they consistently lecture users about the need for user centric content. The reality is that there is a great deal of hypocrisy on the part of Google in these matters. How should they deal with this reality?The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Ep 156 From the archives EP 126 Near Memo_BuzzsproutSubscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Rich gives you the run down on how to amp up your website and SEO game! Enjoy this webinar recording Rich did recently.

Bill hosts this webinar and discusses a variety of topics, including:- Google Local Pack- Google Categories- G&P live critique- Local Google Algorithm Trends- Disavowing Spam LinksListen On iTunes, Spotify, and More:https://bit.ly/3JsF5BSVisit Rainmaker For Contractors:https://rainmakerforcontractors.com/Check Out Our Podcast Page:https://rainmakerforcontractors.com/podcast/

TakeawaysGoogle is losing ground to Instagram and TikTok in local search, particularly among Gen Z users.Amazon has partnered with Mr. Beast for a reality competition series on Prime Video.Snapchat has launched sponsored AR filters as a new ad option.The rise of deepfakes poses risks to creator and brand safety.Women's basketball is gaining popularity, as evidenced by the sellout of ad inventory for the Women's Final Four and Championship games.Chapters00:00 Introduction and Discussion of Recent Events07:45 Google Losing Ground to Instagram and TikTok in Local Search15:39 Amazon Partners with Mr. Beast for Reality Competition Series23:13 Deepfakes and Brand Safety28:20 Women's Final Four and Championship Games Sell Out Ad Inventory31:20 Promotion of MacFox Bikes33:17 Conclusion and Closing Remarks If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Want to create an automated marketing agency to help small businesses hit the Google 3-Pack? See why MunchEye recommends AIReputors by Abhi Dwivedi and Ben Murray! Find out more at: https://muncheye.com/abhi-dwivedi-aireputor MunchEye City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://muncheye.com/ Phone: +1-302-261-5332 Email: support@ampifire.com

In this episode, digital marketing expert Marilyn Jenkins shares her insights on leveraging Google Business Profile for local businesses, emphasizing its importance for improving search visibility and driving sales for local businesses. She discusses successful strategies, including the use of photos, videos, and FAQs to significantly enhance a business's online presence. Marilyn highlights a case where updating a client's Google Business Profile led to immediate improvement in sales. Additionally, she shares a success story of reaching an underserved market through Spanish language ads, resulting in an insane ROI. Marilyn offers valuable tips and introduces her book, the Google Business Profile Training Guide, to help listeners optimize their profiles for local search dominance.

Rich talks about Websites and SEO in a way that makes it easy to understand! (from the GAF Southern Texas Summit, 2024)

Mastering Free Marketing Strategies for Law Firms to Unleash Your Firm's Potential. Welcome back to the Scalable Law Podcast. Now, let's talk about a marketing plan for law firm- the kind that doesn't cost a dime but can yield immense returns. From optimising your Google business profile to leveraging local directories and producing SEO-rich content, there are many ways to uplevel your firm's digital presence. We'll explore how to make the most of social media, engage in community events, and ensure your website is a client magnet! Remember, effective marketing isn't just about spending money. It's about smart strategies, consistency, and engaging with your audience in meaningful ways. So, join me as I spill the tea to marketing your law firm effectively, without stretching your budget. Embrace the Power of Organic Marketing The cornerstone of any effective marketing plan for law firm lies in leveraging organic marketing strategies. These cost-effective tactics not only enhance your firm's visibility but also establish your credibility and foster trust with your potential clients. Google My Business: Your first step is to ensure your firm is visible where most clients start their search - Google. A well-optimised Google My Business profile can dramatically increase local visibility and drive more clients to your door. SEO-Driven Content: The heart of your digital presence is content. By creating articles and blog posts rich in SEO, you address your clients' queries and climb the SEO ladder, making your firm the first choice for legal advice. Engaging on Free Platforms: Utilise free online directories and platforms like Avvo, Yelp, and Local Search. These sites can propel your visibility, thanks to their high domain authority. Landing Pages: Craft targeted landing pages for specific services or areas. This sharpens your marketing focus and leads potential clients directly to the solutions they seek. You can also partner with Scalablelaw and secure a landing page for your law firm - Scalable Law Custom Converting Landing Page. Thought Leadership: Position yourself as an expert in your field by sharing insightful content, engaging in speaking engagements, or even publishing a book. Thought leadership is a powerful tool in a marketing plan for law firm. Short-form Videos: In an era of short attention spans, short-form videos on platforms like TikTok and Instagram can significantly amplify your reach and connect with a broader audience. Educational Content: Demystify legal processes and share knowledge through webinars, newsletters, and informative posts. Educating your audience is a subtle yet powerful marketing strategy. Social Media Presence: Your clients are on social media, and so should you. A consistent, engaging social media strategy can transform your firm's reach and client engagement. Are you unsure how to attract the right clients through social media for your law firm? Know what to post and how to stay consistent every time - Social Media Training For Law Firm Owners. Optimised Email Signatures: Turn every email into a marketing opportunity with a well-designed email signature that includes your contact information, social links, and current offers. Community Engagement: Nothing beats the authenticity and connection of community involvement. Sponsor local events or host workshops to build your network and establish your firm as a community pillar. Website Optimisation: Your website is often the first point of contact with potential clients. Ensure it's fast, user-friendly, and optimised for conversions to make every visit count. Elevate Your Firm's Digital Game. Partner with Scalable Law - Complete Website Build for Your Law Firm. Hosting Live Events: Share your expertise through live events or webinars. This not only positions you as an authority but also directly engages your potential clients, creating a personal connection. Incorporating these strategies into your law firm's growth plan can yield remarkable results without a hefty marketing budget. Caralee's Corner Whether you have had your law firm for ten minutes or ten years if you want to scale and create more freedom, I have a free workshop for lawyers and law firm owners - How to Scale Your Law Firm Without Burnout. For more personalised advice and strategies tailored to your firm's unique needs, consider booking a strategy call with me. Join us at the Scalable Business Lounge where we offer comprehensive support to implement these strategies seamlessly. And if you're considering taking your firm to the next level, our Law Firm Accelerator Program is designed to streamline your operations and marketing efforts, setting you on the path to success. Law Biz Con 2024: A Must-Attend Event for Law Firm Owners Don't miss out on this opportunity to supercharge your firm on the 13th-14th of May on the stunning Gold Coast. Law Biz Con 2024 isn't just about learning; it's an experience, complete with a gala dinner, entertainment, and invaluable networking. With a lineup of expert speakers and workshops designed to provide actionable strategies, this conference is the perfect opportunity to network with like-minded professionals and gain insights into the latest trends in law firm growth. Secure your spot today and be part of this transformative experience. Visit www.lawbizcon.com to grab your tickets and enjoy so many more exclusive deals and discounts! FAQs 1. How can SEO enhance my law firm's digital presence? SEO can significantly boost your law firm's visibility online, attracting clients actively seeking legal assistance and positioning your firm as the go-to authority in your practice area. 2. What makes social media an effective tool in my law firm's marketing plan? Social media platforms allow for direct engagement with your audience, building trust and fostering client relationships. By sharing diverse content and actively engaging, law firms can humanise their brand and stay top-of-mind for potential clients. 3. Can live events impact my law firm's marketing efforts? Absolutely. Hosting live events or webinars positions you as an expert in your field, directly engages your potential clients and creates a personal connection that's invaluable for building trust and loyalty. CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Already subscribed to our podcast? If not, hop on! Subscribe Now.

What 10 years of changes to the SERPS mean for marketers today:  We discuss Andy Crestodina's most recent article where he looks at 10+ years of changes to google search results and what they mean. He highlights the evolving dynamics of search engine optimization (SEO) and the importance of diversifying marketing strategies beyond just SEO and Google. It underscores the observation that while rankings can be stable over time with continued investment in SEO, changes in Google's algorithms mean that simply achieving a high position in the search engine results pages (SERP) isn't guaranteed. The advice given is to not solely rely on SEO or Google for online visibility, reflecting a broader strategy that has been advocated for some time. This diversification is crucial for businesses aiming to maintain and enhance their online presence amidst the ever-changing digital landscape.David Mihm's insights further emphasize the growing necessity for businesses to engage potential site visitors with compelling results, based on an understanding of user behavior and preferences. This involves analyzing where users are most likely to click, whether it be on Local Search Ads (LSAs), Pack (PAC) results, or organic listings, and identifying the attributes that make listings more attractive, such as reviews, years in business, or proximity. Mihm's observations validate the approach of focusing on where to invest in search results—be it paid, local, or organic—and which themes to highlight in content to resonate with customers.How the “Hidden Gems” update is impacting Local Search:  Google has rapidly been updating informational queries with content from forums and UGC. This has started to impact the local search results particularly around how to queries and points to the idea that marketers need to know which forums and platforms they can participate in that could drive this type of “barnacle seo”.New EU Local Search Results: Google has rolled out a number of updates and changes to the local search results to comply with EU requirements limiting the use of cookies and avoiding self-preferencing. The results seem to more of a passive aggressive attempt at compliance that will not generate much traffic for other sites and certainly won't improve customer satisfaction.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.EP 144 Near MemoSubscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Welcome to Best SEO Podcast, where Matt Bertram, your SEO Consultant dives deep into Google's recent algorithmic update, aptly named the "Openness Update," specifically tailored for local search engines/maps.Join us as we break down the intricacies of this algorithm shift, exploring how it impacts local businesses and influences search results. Discover the key changes that the Openness Update brings to the forefront and gain valuable insights into optimizing your online presence to stay ahead in the competitive local search arena.But that's not all! As a bonus, we delve into fascinating facts about Google Business Profiles. Uncover the essential elements to create a compelling and trustworthy online profile for your business. Learn how to leverage Google Business Profiles to enhance visibility, engage with customers, and build a strong online reputation.Whether you're a business owner looking to adapt to the latest algorithm updates or a digital enthusiast eager to stay in the know, this episode is your go-to source for the 411 on the Openness Update and invaluable Google Business Profile tips. Tune in and take your local search game to the next level!Source: https://www.localfalcon.com/blog/how-to-test-for-open-hours-as-a-local-ranking-factorSource: https://birdeye.com/blog/state-of-google-business-profiles-2024-top-findings-insights/—More from EWR and Matt:Enterprise Sales and Marketing Podcast: https://oilandgassalesandmarketing.com/One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/reviewFind more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastSupport the show

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsNew Verticals for Local Services Ads.The State of Local Search 2024 webinar on January 10th.GBP Q&A section has been moved down to the bottom of the profile.How do I stop GBP from correcting the business name to an old name?How do I legitimately claim a second location for a Service Area Business?Does a 1 star review that doesn't have any text still affect your ratings?Will adding a UTM to a GBP cause suspension?Is postcard verification still viable?Is it okay to use a photo that is already in the listing photos or is that considered duplicate?What is a no-follow link?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

In today's episode, the hosts Frank La Vigne and Andy Leonard are joined by the expert in location data and machine learning, Max Sklar. Max shares insights from his decade-long tenure at Foursquare, delving into the company's evolution, gamification features, the challenges faced in the local search space, and his early interest in location data. The conversation explores the enduring relevance of foundational tech concepts, the cyclical nature of technology trends, and Max's personal journey into data and machine learning. Max also discusses his podcast, "The Local Maximum," and his diverse interests, including abstract math papers and a project rewriting the US Constitution. Join us as we dive into a thought-provoking discussion about AI, data science, and the ever-evolving world of technology with Max Sklar.Show Notes00:00 Foursquare split, confused but loved the concept.04:29 Rewards program failed due to lack of scalability.08:44 Early career in New York City's tech boom.13:05 Foursquare uses phone data to track locations.16:25 Models analyzed data to improve sentiment analysis.20:02 Data pipeline technology used for real-time deployment.20:54 Python written code, comparing different languages used.24:17 Navigating reinvention in a changing world.29:38 Joined wireless generation, now known as Amplify, as a software engineer.31:53 Machine learning brings data to life.34:26 Using OpenAI API to create interactive content.40:03 Technology enables limitless creativity and storytelling potential.42:12 Enjoys volunteering in underserved communities around the world.44:36 Extensive library and website featuring various projects.47:48 Please subscribe, rate, and review our podcast.

Join Nate Matherson as he sits down with Mika Lepisto for the thirtieth episode of the Optimize podcast. Mika has broad experience in digital marketing since the mid-'90s, and over the past 20 years, has been consulting with a focus on organic/SEO and revenue generation. His clients span B2C, B2B, B2G, and the public sector. In our episode today, Mika and Nate review the history and evolution of SEO from its humble beginnings in the late 1990s to the future impacts AI will have on organic search as we move into 2024. Mika shares his thoughts on Google's SGE experiment and why he anticipates a shift towards highly personalized results in the SERPs instead of SGE's current form. In this week's deep dive, Mika and Nate discuss the Travel SEO niche, revealing tips and strategies you can use to out-compete legacy competitors. Rounding out the episode, Mika outlines how to capitalize on local search advantages, the changing significance of backlinks, and aligning SEO KPIs with business objectives. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.Resources:Join Positional's Private Beta Here: www.positional.comCheck-in with Nate on LinkedIn & TwitterCheck-in with Mika on LinkedIn

It's the 10th Season ~ New Shows. New Guest. New Content  Sonny's Monday Motivation Season 10 Episode #76: Recoginizing Your Own Gifts  Sonny's Monday Motivation is dedicated to sharing inspirational transformative messages with the world at large. Listener Perks:  Interested in Owning Your Own Home Based Travel Business? Ask Sonny Here: Earn up to 7-8 Streams of Income with Travel Carrumba is Driving Traffic To Your Inventory ~ List Your Used Car today on  Carrumba.com     Advertise Your Business with Affordable Advertising on the #1 Small Business Network:  https://LouddMouth.com ~   Get a copy of Sonny's New Ebook: The Power of Relationship Marketing: How Empowering Yourself, Leads to Inspiring Others & Eventually Influencing the World Sonnys Book -Power of Relationship Marketing                  The Voice for Local Search to Connect Local Businesses, Providing Local Savings!                                                                  This audio has no negative impact on the original works, its use is for teaching and inspirational purposes. FAIR-USE COPYRIGHT DISCLAIMER * Copyright Disclaimer Under Section 107 of the Copyright Act 1976

This week: WordPress says more sites post passing Core Web Vitals scores, hours of operation is a local search ranking factor, and X saw a surge in web visits during the past year. Here's what happened this week in digital marketing.

As we step into 2024, the landscape of local search is evolving rapidly, and AI is at the forefront of this change. We'll explore cutting-edge AI tactics that local businesses can leverage to stay ahead of the curve and dominate their local search results in the coming years. Whether you're a small business owner, a digital marketer, or simply intrigued by the power of AI in the business world, this episode is packed with insights and actionable tips to help you thrive in the digital age. Tune in to stay ahead in the ever-competitive local search arena! About Adam Duran, Local SEO Expert Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. Based in San Francisco & Walnut Creek, California, Magnified⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Media is an ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠online marketing agency⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ focused on internet marketing, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠national SEO, website designing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and qualified customer lead generation for companies of all sizes. Magnified Media helps companies take control of their marketing by: • getting their website seen at the top of Google rankings, • getting them more online reviews, and • creating media content that immediately engages with their audience. Adam enjoys volunteering on the board of several community-based non-profits, hiking and BJJ in his spare time. About Jamie Duran, host of Local SEO in 10 Local business owner Jamie Duran is the owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Solar Harmonics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Northern California⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠'s top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm.  You can check out the website for the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ top solar energy equipment installer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Solar Harmonics, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Jamie also is the creator and panel expert of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Straight-Talk Solar Cast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, the world's first podcast focused on answering the questions faced by anyone considering going solar. Thanks for joining us this week! Want to subscribe to Local SEO in 10? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on iTunes and leave us a review.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Have a question about Local SEO? Chances are we've covered it! Go to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast website and check out our search feature⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. --- Send in a voice message: https://podcasters.spotify.com/pod/show/localseoin10/message Support this podcast: https://podcasters.spotify.com/pod/show/localseoin10/support

This week: WordPress says more sites post passing Core Web Vitals scores, hours of operation is a local search ranking factor, and X saw a surge in web visits during the past year. Here's what happened this week in digital marketing.

  It's the 10th Season ~ New Shows. New Guest. New Content  Sonny's Monday Motivation Season 10 Episode #75: Detoxing Inner Negative Ingredients Sonny's Monday Motivation is dedicated to sharing inspirational transformative messages with the world at large. Listener Perks:  Interested in Owning Your Own Home Based Travel Business? Ask Sonny Here: Earn up to 7-8 Streams of Income with Travel Carrumba is Driving Traffic To Your Inventory ~ List Your Used Car today on  Carrumba.com     Advertise Your Business with Affordable Advertising on the #1 Small Business Network:  https://LouddMouth.com ~   Get a copy of Sonny's New Ebook: The Power of Relationship Marketing: How Empowering Yourself, Leads to Inspiring Others & Eventually Influencing the World Sonnys Book -Power of Relationship Marketing                  The Voice for Local Search to Connect Local Businesses, Providing Local Savings!                                                                  This audio has no negative impact on the original works, its use is for teaching and inspirational purposes. FAIR-USE COPYRIGHT DISCLAIMER * Copyright Disclaimer Under Section 107 of the Copyright Act 1976

The Google search results have been very volatile the whole past week, and most SEOs think Google will confirm another algorithm update before 2023 comes to a close. Google Groups is no longer ranking as well in Google Search. Google said it has taken...

It's the 10th Season ~ New Shows. New Guest. New Content  Sonny's Monday Motivation Season 10 Episode #74: Time Doesn't Equate to Loyalty  Sonny's Monday Motivation is dedicated to sharing inspirational transformative messages with the world at large. Listener Perks:  Interested in Owning Your Own Home Based Travel Business? Ask Sonny Here: Earn up to 7-8 Streams of Income with Travel Carrumba is Driving Traffic To Your Inventory ~ List Your Used Car today on  Carrumba.com     Advertise Your Business with Affordable Advertising on the #1 Small Business Network:  https://LouddMouth.com ~   Get a copy of Sonny's New Ebook: The Power of Relationship Marketing: How Empowering Yourself, Leads to Inspiring Others & Eventually Influencing the World Sonnys Book -Power of Relationship Marketing                  The Voice for Local Search to Connect Local Businesses, Providing Local Savings!                                                                  This audio has no negative impact on the original works, its use is for teaching and inspirational purposes. FAIR-USE COPYRIGHT DISCLAIMER * Copyright Disclaimer Under Section 107 of the Copyright Act 1976

To generate a steady stream of inbound leads from Google Local Search, businesses should prioritize optimizing their Google My Business (GMB) profile. Begin by ensuring all essential information, such as business hours, contact details, and address, is accurate and up-to-date

In this insightful episode of the Marketing Guides for Small Business Podcast, we zero in on a game-changing tactic for local businesses: mastering content marketing through strategic keyword phrases. As local search becomes increasingly crucial for small businesses, understanding how to pinpoint and utilize keyword phrases is pivotal. Our hosts delve into the nuances of keyword research tailored to local SEO, offering step-by-step guidance on finding the right terms that your local customers are using to search. Whether you're a brick-and-mortar shop, a service provider, or a hybrid business, this episode equips you with the know-how to enhance your online visibility and draw in a more targeted audience. Join us as we unravel the secrets of aligning your content with what your community is searching for, turning searches into visits, and clicks into customers. Don't miss out on these valuable insights that could revolutionize your local digital presence.

Tune in to an engaging episode of the Marketing Guides for Small Business Podcast, where we dive into the diverse world of content marketing for local search. Discover the myriad types of content you can create to boost your local online presence and learn why every small business owner is, in fact, a content creator. Our hosts break down content formats from blog posts to infographics, and how each can be optimized for local SEO to help your business stand out in the community. They demystify the content creation process, showing you how to use your unique business insights to produce content that resonates with your local audience. Whether you're crafting how-to guides, leveraging local events, or sharing customer success stories, this episode will inspire you to create compelling content that captures the essence of your brand and the heart of your town. Join us and transform your approach to local search, where every piece of content is an opportunity to connect and grow.

Google Maps from useful to bloat?Google Maps continues to add new features and functionality and as it has become a primary search engine for Google and its forward facing brand it has included so much functionality that it suffers from extreme bloat. The new immersive directions exemplifies the problem. but Maps is a deep moat and it is very difficult for others to challenge.  Citations and their value to Local Search: In the past, citations from directories were crucial for local businesses, especially those without a significant inbound link footprint or a website. These third-party profiles often served as the only source of validation for Google to categorize and recognize the existence of these businesses. At that time, Google had fewer signals to rely on for local businesses, such as a less developed native review feature and a smaller corpus of reviews. This context made citations in directories like Yellow Pages, City Search, and Yelp significantly valuable, as they were well-ranked in Google's organic algorithm and helped propel the mentioned businesses in search rankings.However, the landscape has shifted considerably. Nowadays, most businesses have claimed their Google Business Profiles and provide information directly to Google. A larger percentage of these businesses have their own websites with inbound links. This development diminishes Google's reliance on third-party directories for data validation, which was a significant role these directories played a decade ago. Furthermore, the authority and trust in many of these non-Yelp directories have declined, making citations in them less impactful for local SEO. The current strategy emphasizes identifying and targeting sites that rank for desired keywords, as these are more likely to draw clicks and direct customers. This shift highlights the need for local businesses and agencies to adapt their SEO strategies, focusing more on building a robust online presence and less on broad directory listings. Google's New  Small Business Attribute: Helpful or Performative ?This attribute aims to make it easier for consumers to discover small businesses online when shopping for products. Google defines a small business as an entity not part of a franchise, with fewer than $10 million in revenue and less than ten locations. However, there's a debate over this definition, as it excludes franchisees, who constitute a significant portion of small businesses in the U.S. Google plans to infer small business status from various signals and also allows businesses to affirmatively apply for the attribute.From a marketing perspective, this development is significant yet somewhat limited in its potential impact. The attribute is expected to help small businesses be discovered more easily, serving as a modifier or a long-tail tool in certain search contexts. However, there are concerns about the actual effectiveness of this feature in driving substantial exposure for small businesses. Critics argue that if Google were genuinely committed to enhancing small business discovery, this attribute would be more prominently integrated, such as in Google Shopping or as a filter in search ads. As it stands, the attribute may have a limited impact, appearing sporadically and possibly unnoticed by users. This suggests that, while beneficial, the attribute's impact on small business visibility and marketing might be more symbolic than substantial.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.near memo ep 134Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Tune in to an engaging episode of the Marketing Guides for Small Business Podcast, where we dive into the diverse world of content marketing for local search. Discover the myriad types of content you can create to boost your local online presence and learn why every small business owner is, in fact, a content creator. Our hosts break down content formats from blog posts to infographics, and how each can be optimized for local SEO to help your business stand out in the community. They demystify the content creation process, showing you how to use your unique business insights to produce content that resonates with your local audience. Whether you're crafting how-to guides, leveraging local events, or sharing customer success stories, this episode will inspire you to create compelling content that captures the essence of your brand and the heart of your town. Join us and transform your approach to local search, where every piece of content is an opportunity to connect and grow.

In this insightful episode of the Marketing Guides for Small Business Podcast, we zero in on a game-changing tactic for local businesses: mastering content marketing through strategic keyword phrases. As local search becomes increasingly crucial for small businesses, understanding how to pinpoint and utilize keyword phrases is pivotal. Our hosts delve into the nuances of keyword research tailored to local SEO, offering step-by-step guidance on finding the right terms that your local customers are using to search. Whether you're a brick-and-mortar shop, a service provider, or a hybrid business, this episode equips you with the know-how to enhance your online visibility and draw in a more targeted audience. Join us as we unravel the secrets of aligning your content with what your community is searching for, turning searches into visits, and clicks into customers. Don't miss out on these valuable insights that could revolutionize your local digital presence.

Dive into Episode 163 as we embark on a comprehensive exploration of content marketing's key element - the problems you solve for your customers. Ian, your host for today, is joined by Ken and Paul, our seasoned marketing experts, to unravel why customer-centricity should be the foundation of your content strategy. Why should businesses align their content with their customers' pain points? Ken sheds light on the value of solution-oriented content and how it sets businesses apart as industry leaders. Meanwhile, Paul dissects the SEO implications of addressing customers' problems, highlighting the invaluable advantage of aligning with user intent and search queries. Whether you're crafting content for your website, social media, or other platforms, the consensus is clear: addressing specific problems leads to authentic engagement, loyalty, and improved search visibility. Moreover, Ken and Paul delve deep into actionable steps, from tapping into customer feedback to leveraging social media insights, ensuring your content is not only problem-solving but also SEO-friendly and unique. If you're seeking a fresh perspective on content creation, aiming for relatability, relevance, and resonance, this episode is a goldmine. For more details and resources, visit our Marketing Guides websites at: Outsourced Marketing Inc: https://www.outsourcedmarketing.ca/ Dental Marketing Heroes: https://dentalmarketingheroes.com/ Changescape Web: https://changescapeweb.com/ Join us in this episode to decode the intricate dance between problem-solving content and a successful marketing strategy. Because in the end, understanding and addressing your customer's problems is the cornerstone of meaningful connections and sustainable business growth.

For the original iTunes version, click here. This week, we covered that the Google October 2023 core update is done rolling out...

Welcome to Episode 161 of the "Marketing Guides for Small Business Podcast"! Today's episode promises to be a treasure trove for any business striving to understand the complex interplay between content and SEO. Paul, our host, is joined by marketing mavens, Ian and Ken, to dissect the critical components of successful content. They delve into the age-old question - should we write for people or search engines? Ken offers an in-depth analysis, emphasizing the importance of striking a balance to achieve stellar SEO outcomes. Ever wondered about Google's mysterious PageRank? Ian breaks it down for you, explaining the factors determining a page's rank and providing actionable tips tailored for local SEO. And if you're curious about the myriad content types at your disposal, don't miss Ken's comprehensive list and their respective utilities. This episode is a must-listen for anyone seeking clarity in the world of content-driven SEO. Dive in to boost your marketing game and remember, quality content is king!

Unlock the mysteries of SEO in this enlightening episode of the Marketing Guides for Small Business Podcast! As a small business owner, you've likely heard the term 'SEO' thrown around, but what does it truly mean? Dive deep with us as we break down Search Engine Optimization—why it's a crucial player in the digital world, how it impacts your online visibility, and why it should be at the forefront of your marketing strategy. Whether you're an SEO newbie or just need a refresher, this episode offers insights, actionable tips, and easy-to-understand explanations to help you navigate the ever-evolving landscape of SEO. Don't miss out on unlocking the potential of organic search for your business!

Have you ever wondered how users interact with local search results? Or how to tackle the review chaos—both fake and missing? You’re in luck. Today, we’re getting the lowdown from Mike Blumenthal, who knows Google’s local search like the back of his hand. Let’s dive in! The Scoop on Local Search Behaviors First, some eye-opening…

https://targetinternet.com/resources/local-seo-how-to-master-local-search-rankingsSearch Engine Optimisation is a huge part of digital marketing, and today we are taking a deeper dive into the world of Local SEO; an SEO strategy that optimises your online presence to increase local traffic, visibility and brand awareness. Any business with a physical location or that serves a geographical area can benefit from local SEO. Have you ever searched for 'restaurants near me' to try and find places to eat in your local area? Local SEO is what will help you appear in these search results, so it's important to understand what it is and what it entails. In this episode, Ciaran is joined by local SEO expert Claire Carlile from Brightlocal, a SEO platform full of local marketing tools to help you you rank higher, grow your reputation and build citations. Claire has been working with local businesses for over 20 years and today, she helps guide us through the different techniques for mastering the local search results. If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please 

If you're a business owner, you know how important it is to rank high on Google's search results. But with the recent proximity update, things have changed in the local search world. In this episode, Seth Price shares his insights on how to navigate Google's proximity update and improve your local search rankings.According to Seth, the proximity update has rebalanced factors and made proximity to the searcher a significant factor in local search rankings. But don't worry, there are ways to counteract this update. One strategy is to diversify your risks by having multiple office locations. By doing this, you'll increase your chances of getting found in different areas and improve your local search rankings.Another strategy is to take advantage of new features in Google My Business profiles, such as posts and neighborhoods. By doing this, you can improve your rankings and get more visibility. However, Seth cautions that just because Google is doing something doesn't necessarily mean it will work.Seth emphasizes the importance of having an authoritative site and an office location to accelerate local search rankings. He also suggests focusing on signage and ensuring that the building you choose is not already saturated with competitors in your field.So, if you want to improve your local search rankings, make sure you listen to this episode and implement these strategies. 00:40 Google's proximity update and its impact on local search rankings04:03 The local ranking factors that Google considers07:12 The importance of having multiple office locations to counteract the effects of Google's proximity update 10:15 The importance of service areas in local search rankings and how they can help counteract the reduced radius from the home office 16:02 The impact of Google's proximity update on local search rankings and the importance of having satellite offices