Podcasts about Local search

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Best podcasts about Local search

Show all podcasts related to local search

Latest podcast episodes about Local search

In the Nitty Gritty- Dedicated to women entrepreneurs juggling business, life, kids and everything else nitty gritty.

In today's world of curated content, polished Instagram feeds, and highlight reels, it's easy for business owners to believe marketing is all about perception.But what happens when perception doesn't match reality?In this episode of The Visibility Podcast, Melissa Rose dives into the powerful difference between perception and truth in marketing, and why both matter if you want to build a trusted, sustainable business.Melissa unpacks how social media creates perception, why Google Business Profile acts as third-party verification, and how your website bridges the gap between what people see and what people actually experience when they work with you.If you are a dance studio owner, local business owner, or service-based entrepreneur trying to improve your visibility, marketing, SEO, and client trust, this episode is packed with practical insight and real talk.Because while social media may get attention… the truth is what gets people to stay.In This Episode: The difference between perception and truth in marketing  Why curated social media alone is not enough  How Google Business Profile builds trust and credibility  Why reviews, photos, and client feedback matter more than ever  The role SEO and Google search play in visibility  Why business owners are losing clients without realizing it  How your website should combine perception AND proof  Why visibility is more than just social media marketing  The connection between trust, search, and conversion  How AI and search behavior are changing local marketing Key Takeaways: Social media creates perception  Google Business Profile creates verification  Your website bridges the gap between the two  Visibility without trust will not convert  Reviews are one of the most powerful marketing tools you have Perfect For: Studio Owners  Brick-and-Mortar Businesses  Local Business Owners  Service-Based Entrepreneurs  Businesses wanting stronger SEO and local visibility  Anyone wanting to improve their Google Business Profile Melissa's Google Business Profile Workshop ✨ Live Workshop + Q&A ✨ On-Demand Training Available ✨ Learn how to optimize your Google presence before fall enrollment seasonKeywords:Google Business Profile, Local SEO, Visibility Marketing, Dance Studio Marketing, Small Business Marketing, Business Visibility, Google Reviews, Local Search, SEO Strategy, Brick and Mortar Visibility, Dance Studio Owner, Marketing Strategy, Service Business Marketing, Website Strategy, Online Reputation, ChatGPT Search, Google Optimization

The Near Memo
Google Already Knows Everything About You — And Their New AI Features Make It Worse

The Near Memo

Play Episode Listen Later May 21, 2026 35:04


Send us Fan MailGoogle just revealed the future of Search at Google I/O and Google Marketing Live — and it's far more personal, predictive, and invasive than most people realize.In this episode of Near Memo, Mike Blumenthal and Greg Sterling break down:A massive fake Google Business Profile fraud case involving 15,000 fake listings and $79 million in alleged fraudHow Google already infers your income, politics, preferences, and buying habits — even WITHOUT opting into “Personal Intelligence”The rise of AI-native advertising formatsWhy AI Mode may fundamentally reshape search, local discovery, Google Maps, and online commerceHow Google's ecosystem strategy could create unprecedented user lock-inThey also discuss:AI-powered personalizationGoogle's “good enough” AI strategyAI agents and transactional searchWhy antitrust rulings may have changed nothingThe future of ads inside AI search experiencesSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

The Raving Patients Podcast
Local Search Is Changing Fast But Not How You Think

The Raving Patients Podcast

Play Episode Listen Later May 15, 2026 42:20


What if everything you thought you knew about local search… is only half the story? In this episode, Dr. Len Tau sits down with local search expert Mike Blumenthal to unpack what's actually driving visibility, engagement, and patient acquisition today. From the evolving role of AI to why fundamentals like reviews, branding, and user experience still dominate, this conversation challenges the shortcuts most practices rely on. If you're focused on rankings but not results, this episode will shift your perspective on what truly matters in building a sustainable, patient-generating online presence..   What You'll Learn Why local search fundamentals haven't changed, even with AI advancements How Google evaluates engagement and why it impacts your rankings The real role of reviews, brand, and reputation in attracting patients Why AI is changing how patients search, not what matters most How to optimize your website for conversion, not just traffic The growing importance of long-form, intent-based search queries Why local brand building may be your biggest competitive advantage — Key Takeaways 00:41 Introduction to Mike Blumenthal and local search expertise 04:03 The evolution of local search and what hasn't changed 04:40 Google algorithms vs changing search displays 06:29 The future of AI in search and user behavior 09:45 What dental practices should focus on in marketing 11:59 Website engagement and user experience fundamentals 14:38 Online scheduling and conversion strategies 16:32 Understanding engagement signals beyond bounce rate 20:36 Visibility, credibility, and engagement explained 24:47 Reviews, ratings, and patient experience balance 25:25 Categories and ranking factors in local SEO 27:54 The role of citations and directory authority 31:06 Surprising user behavior trends and AI usage 36:15 The #1 focus for dental practices moving forward 38:06 Best practices for generating effective reviews 40:18 Where to follow Mike Blumenthal     — Connect with Mike Email: mblumenthal@nearmedia.co Website: Near Media   Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.   This podcast is sponsored by Dental Intelligence. Learn more here.   This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here.   Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!  

The Near Memo
The Death of Keywords: How Google's Personal Intelligence is defining the future of Local Search

The Near Memo

Play Episode Listen Later May 13, 2026 49:11


Send us Fan MailIn Part 2 of Near Media's conversation with Garrett Sussman, the discussion shifts from AI personalization theory to the real-world impact on local search, SEO, reviews, attribution, and marketing strategy.Garrett joins Greg Sterling and Mike Blumenthal to explore how Google's growing use of behavioral data, Gmail, Calendar, Maps, reviews, and AI Mode could fundamentally reshape local discovery.The group discusses:AI-driven local recommendationsWhy direct mail showed up in AI ModeThe future of Google Business ProfilesHow marketers should rethink SEO measurementPersona-based AI testingReviews and reputation in AI searchWhether AI will ultimately simplify or complicate marketingThis episode is both a warning and a roadmap for marketers navigating the shift from traditional search to the coming personalized AI-driven discovery.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

HVAC Success Secrets: Revealed
EP: 015 - Leadership Lessons from Colleen Keyworth: Networking, Inclusion, and AI in the Trades

HVAC Success Secrets: Revealed

Play Episode Listen Later May 13, 2026 54:47


Send us Fan MailIn this episode, Colleen Keyworth talks about the real impact of AI in home services, leadership in the trades, and how to leverage technology for business growth. We discussed How AI's role is saving time in Operations and Processes, content authenticity, and building a legacy in the industry.Time Stamps: 00:00 - Navigating the Current AI Landscape10:11 - The Role of AI in Business Efficiency20:17 - Content Creation and Authenticity in the AI Era27:24 - The Evolution of Content Value and Trust29:20 - Local Search and AI's Role in Home Services30:41 - The Importance of Technical SEO32:37 - Navigating Client Relationships in Marketing33:56 - The Future of Marketing Agencies in an AI World35:40 - The Human Touch in Customer Service37:46 - After-Hours Service and Customer Experience40:32 - Creating Memorable Customer Experiences43:47 - The Importance of Personal Connections in Business45:14 - Leaving a Legacy in the TradesResources: Women in HVACRInternational Women's Network in Cooling (IWNC)HVACR Industry EventsWhere To Find Colleen KeyworthLinkedIn : linkedin.com/in/colleen-keyworth Instagram : https://www.instagram.com/ckeyworth04/

UBC News World
Why Local Businesses Need to Move Beyond SEO: Impact of SBO on Local Search

UBC News World

Play Episode Listen Later Apr 24, 2026 9:05


Discover how Search Box Optimization (SBO) is reshaping local visibility. Learn why autocomplete placement matters, how it differs from traditional SEO, and why more users rely on these suggestions. For more information, visit https://maxdrivemarketing.com/search-box-optimization/ MaxDRIVE City: Georgetown Address: 8691 Cooks Mill Road Website: https://www.maxdrivemarketing.com/

The Near Memo
Review Fraud, FTC Fines, and Yelp's Legal Strike

The Near Memo

Play Episode Listen Later Apr 23, 2026 33:47


Send us Fan MailGreg and Mike discuss the shifting landscape of local search. From the FTC's latest crackdown on incentivized reviews to Yelp's attempt to fast-forward their antitrust case against Google using recent federal rulings. We also explore the expansion of LSAs and the transition from the "Local Pack" to AI-driven "Ask Maps."Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

The Fence Expert Podcast With Joe Everest
Throwback - Make Your Fence Business Standout On Local Search

The Fence Expert Podcast With Joe Everest

Play Episode Listen Later Apr 14, 2026 33:35


In this throwback episode I chat with Benji McKinney about how he's helping fence contractors standout on local search. Whether you're just getting started or are looking to grow your business, this is an episode you don't want to miss!Watch the live recording here: https://www.youtube.com/live/LVRrr5JYAU0?si=Ea-tZ3UOmRLrLdfCSubscribe to my YouTube for shorter clips of this episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCObWyk_pdREnpfoX3Kba-hg⁠⁠⁠⁠⁠⁠⁠⁠

UBC News World
Google Business Profile SEO Optimization for Local Search & Map Pack Visibility

UBC News World

Play Episode Listen Later Apr 14, 2026 7:10


Struggling with inconsistent listings or slow reviews? Dallas-based Google Business Profile SEO packages fix citation drift and improve review velocity, boosting rankings across Google Maps, ChatGPT, and Gemini. Starting at $549/month, no contracts. Bloglingo City: Dallas Address: 3839 McKinney Avenue Website: https://bloglingo.com Phone: +1-817-318-7610

UBC News World
Small Business Visibility: How Content Marketing Wins Local Search in 2026

UBC News World

Play Episode Listen Later Apr 9, 2026 7:22


Small businesses can dominate local search by combining content marketing with a strong Google Business Profile, localized content, and mobile optimization. Learn how to attract nearby customers ready to buy. To learn more, visit https://mediablaze.clientcabin.com/ Media Blaze City: St Albans Address: 7 Firwood Avenue Website: https://mediablaze.clientcabin.com

Rainmaker For Contractors Podcast
More Free Leads With Local Search

Rainmaker For Contractors Podcast

Play Episode Listen Later Mar 20, 2026 9:54


More Free Leads With Local Search — Grow Your Business Without Paid Ads

The Near Memo
State of Google Business Profile 2026: Impressions Are Down 54%—But Actions Aren't

The Near Memo

Play Episode Listen Later Mar 18, 2026 39:06


Send us Fan MailGoogle Business Profile impressions are dropping fast—but conversions aren't.In this Near Memo episode, Greg Sterling, Mike Blumenthal, and Adam Dorfman unpack BirdEye's latest data and explore what's really changing in local search.From AI Overviews and LLM-driven discovery to Google's new Ask Maps interface, they examine how search behavior is shifting—and why Google still controls the final decision point.They also dig into:Category vs brand search behaviorIndustry-level engagement differencesThe evolving role of reviews in AI-driven resultsApple Maps as a quiet challengerIf you're trying to understand how AI is reshaping local SEO, this episode connects the dots.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Grow Your Law Firm
Where Law Firms Actually Win: Local Search, Reviews, and ROI With Seth Price

Grow Your Law Firm

Play Episode Listen Later Feb 27, 2026 38:22


Welcome to episode 320 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Seth Price, founder of BluShark Digital and managing partner of Price Benowitz, LLP, a rapidly growing multi-office law firm. Seth brings a rare perspective as both a legal marketer and a practicing attorney who has scaled his firm to more than 50 lawyers by consistently executing on fundamentals rather than chasing marketing fads. The conversation focuses on what actually drives predictable case growth in 2026, why local search remains the highest-ROI channel for small and midsize firms, and how law firm owners should think about AI, reviews, satellite offices, and authority signals without falling for "shiny object" distractions. Seth shares real-world examples from competitive markets, breaks down Google's proximity update, and explains how disciplined execution compounds results over time. What you'll learn in this episode: 1. Why Local Search Still Wins   - How Google's proximity update changed the rules for competing in local markets   - Why reviews, offices, and authority still drive the majority of digital case volume 2. The Right Way to Use Satellite Offices   - What qualifies as a legitimate office in Google's eyes   - How to choose locations that reduce competition and improve visibility 3. Reviews as a Revenue Multiplier   - Why review count and score directly impact intake volume   - How poor ratings quietly remove firms from the three-pack 4. Separating Fundamentals From "Fairy Dustfai" Marketing   - Why chasing AI visibility without strong basics hurts ROI   - How to evaluate new channels based on revenue, not hype 5. Building Authority That AI and Google Both Recognize  - The growing importance of directories, backlinks, and trusted third-party signals  - Why bios, awards, and credible mentions now matter more than ever     Resources: Website: https://blusharkdigital.com Website: https://pricebenowitz.com LinkedIn: linkedin.com/in/sethprice Facebook: facebook.com/PriceBenowitz Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://calendly.com/jenna-pilmma/strategy-session-with-pilmma AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

The Near Memo
AI, Strong-Arm Tactics & a Shifting Review Landscape Are Reshaping Local Search

The Near Memo

Play Episode Listen Later Feb 25, 2026 36:48


Send a textGoogle AI & Click Economics Google is replacing structured GBP data with AI-generated summaries, nudging users into AI Mode, and expanding monetization pathways. Aleyda Solis' study and Near Media research show ads — especially LSAs — are siphoning clicks.Data Moats & Scraping Crackdowns Google restricts scraping, disrupting SerpAPI. The move reinforces Google's data advantage against ChatGPT and Perplexity while signaling an increasingly closed ecosystem.Reviews, Inflation & Consumer Backlash (22:00–36:00)Yelp's Trust Report and BrightLocal's 2026 study show persistent fraud, rising consumer anger, review inflation in legal, and AI becoming the third source of recommendations.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

The Near Memo
The Truth About Google Local Service Ads: Rankings, Reviews & Photo Strategy

The Near Memo

Play Episode Listen Later Feb 12, 2026 28:55


Send a textGoogle Local Service Ads have become one of the most powerful placements in local search — especially in competitive verticals like personal injury law.But what actually drives ranking and performance?In this episode, we examine the real mechanics behind LSAs: review cadence, responsiveness, bidding structure, and the psychology of visual presentation. We explore how headshots and photo sequencing influence trust, why logos don't convert, and how review manipulation creates competitive distortion.LSAs reward operational excellence more than aggressive spending — and understanding the role of visual trust may be the difference between visibility and invisibility.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

The Near Memo
Inside Google Local Services Ads: Ranking Signals, Lead Costs, and Why LSAs Beat the Local Pack (w/ Eric Levine)

The Near Memo

Play Episode Listen Later Feb 6, 2026 29:40


Send us a textLocal Services Ads have become the “top-of-the-page” battleground for high-value local categories—especially professional services. In this episode, Greg Sterling and Mike Blumenthal talk with former LSA team member Eric Levine about how LSAs evolved, what really influences rank, and how Google's lead marketplace mechanics shape outcomes.    We break down “request multiple options,” lead billing, the big ranking signals (reviews, responsiveness, radius/service area), why LSAs often win user attention over the local pack, and how photos should be chosen and structured to match user decision-making.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

The Near Memo
AI Isn't Replacing Local Search — But It's Rewiring How People Choose with Crystal Carter

The Near Memo

Play Episode Listen Later Jan 30, 2026 42:08


Send us a textAI isn't killing search — it's reshaping how people discover, evaluate, and choose businesses.In this in terview with Crystal Carter of Wix, we unpack how large language models, AI assistants, and emerging “agent” experiences are changing consumer behavior, local search, and brand visibility. From ChatGPT and Google's AI-driven results to personalization, intent modeling, and task completion, we explore what actually changes — and what doesn't.We also dig into:• Why AI acts more like a complement to search than a replacement• How “choice” and “consideration” evolve in AI-first experiences• What happens when interfaces collapse research, comparison, and action into one flow• Why local, reviews, and brand signals still matter — just differently• What businesses should prepare for as agents begin acting on behalf of usersIf you care about search, local, UX, or how consumers actually make decisions, this is the conversation you want to hear.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

The Bar Business Podcast
The Local Search Double Win for Bars: How SEO + AEO Drive More Customers from Google and AI

The Bar Business Podcast

Play Episode Listen Later Jan 19, 2026 12:32


Why does your bar show up on Google, but not when someone asks ChatGPT where to go for a drink? That's happening more than you think, and it's costing bars real customers. People haven't stopped searching, they've just started asking AI instead, and AI looks at your business differently than Google does. In this episode, I break down how local search actually works now and why bars that only focus on SEO are getting skipped. If you want your bar showing up where people are actually asking, this episode will make the shift clear. 

The Near Memo
AI Is Breaking Local Search—But Google Still Decides Who Gets Chosen - Interview with Gyi Tsakalakis Part 2

The Near Memo

Play Episode Listen Later Jan 14, 2026 29:18


Send us a textAI tools are changing how consumers discover local businesses, but Google remains the system of record for trust, reviews, directions, and contact. This conversation explores how AI reduces cognitive load, concentrates visibility, and amplifies brand demand—forcing local marketers to rethink SEO beyond rankings.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

UBC News World
How Apple and Google's AI Partnership Is Reshaping Local Search

UBC News World

Play Episode Listen Later Jan 14, 2026 5:58


12AM Agency has published a new article analyzing emerging pathways to Siri visibility for local businesses, with a focus on the needs of local and small business owners. The article is available for viewing in full at https://12amagency.com/blog/gemini-siri-integration-means-for-seo/ 12AM Agency City: Dallas Address: 1919 McKinney Ave Suite 100 Website: https://12amagency.com Phone: +1 855 603 5723 Email: PR@12AMAgency.com

UBC News World
DFW Licensed Trades: Dominate Local Search With Zero Ad Spend

UBC News World

Play Episode Listen Later Jan 6, 2026 8:17


Discover how DFW plumbers, electricians, and contractors are dominating local search results without spending a dime on ads. Learn the organic strategies turning Google visibility into real customers and why consistency beats paid advertising every time. ReachLocal Media City: Grapevine Address: 1452 Hughes Rd Website: https://reachlocalmedia.clientcabin.com

Service Business Mastery - Business Tips and Strategies for the Service Industry
Google vs ChatGPT in Local Search and What Actually Ranks in 2026 with Darren Shaw

Service Business Mastery - Business Tips and Strategies for the Service Industry

Play Episode Listen Later Dec 31, 2025 49:58


UBC News World
The AI Shift in Local Search: What SEO-Focused Businesses Must Prepare by 2026

UBC News World

Play Episode Listen Later Dec 30, 2025 3:56


12AM Agency has just published a new piece breaking down AI vs. traditional SEO—written for local and small business owners trying to stay visible as search continues to evolve. The article is available at https://12amagency.com/ai-visibility/ 12AM Agency City: Dallas Address: 1919 McKinney Ave Suite 100 Website: https://12amagency.com Phone: +1 855 603 5723 Email: PR@12AMAgency.com

Bulletproof Dental Practice
Local Search Ranking Factors report for 2026 with Darren Shaw

Bulletproof Dental Practice

Play Episode Listen Later Dec 25, 2025 54:54


The Bulletproof Dental Podcast Episode 420 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak GUEST: Darren Shaw DESCRIPTION In this episode, Peter Boulden and Dr. Craig Spodak welcome Dr. Darren Shaw, a leading expert in local SEO, to discuss the latest trends and strategies for optimizing local search for dental practices. They explore the importance of Google Business Profiles, the impact of reviews, and the emerging role of AI in search. Darren shares insights from the White Spark Local Search Ranking Factor Survey, emphasizing key factors that influence local rankings, including primary categories, proximity, and behavioral signals. The conversation also covers effective review strategies and the significance of diversifying review sources to enhance visibility in AI search. Listeners will gain valuable tips on how to improve their online presence and attract more patients through local search optimization. TAKEAWAYS Local search is crucial for dentists, focusing on Google Business Profile. Primary category selection significantly impacts local search rankings. Proximity to the searcher is a key factor in local search results. Reviews and their recency are critical for ranking in local search. Behavioral signals, such as clicks and engagement, influence rankings. AI search is emerging, but traditional SEO practices remain relevant. Diversifying review sources can enhance visibility in AI search. Regular updates to Google Business Profile are essential for engagement. Utilizing listicles can improve visibility in AI search results. White Spark offers comprehensive SEO services for dental practices. CHAPTERS 00:00 Introduction to Local SEO and Ranking Factors 03:17 Understanding Local Search vs. Traditional SEO 06:05 Key Takeaways from the 2026 Local Ranking Factors 09:15 The Importance of Google Business Profile Categories 12:06 Proximity and Its Impact on Local Search 15:05 The Role of Keywords in Business Names 17:52 Utilizing Additional Categories for Better Ranking 21:14 The Significance of Reviews in Local SEO 24:01 Effective Review Strategies for Dentists 27:03 Psychological Principles Behind Review Requests 28:28 The Psychology of Reviews 30:02 Incentivizing Reviews and Staff Engagement 31:37 The Evolution of SEO and Authenticity 32:56 The Impact of AI on Reviews and Rankings 34:47 Behavioral Signals and Google Business Profiles 40:49 AI Search and Its Implications for Dentists 49:13 White Spark's SEO Services for Dentists 53:21 Bulletproof Summit Code 54:08 Outro REFERENCES Bulletproof Summit Bulletproof Mastermind  

The Near Memo
Google's AI Mode Is Rewriting Local Search — What Businesses Must Do for 2026 P#2

The Near Memo

Play Episode Listen Later Dec 23, 2025 33:50


Send us a textGoogle's AI Mode and ChatGPT search are reshaping local discovery. This deep dive interview with Michel van Luijtelaar of GMBapi explains what's changing, how users behave inside AI results, and what local businesses must do now to stay visible and trusted.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

The Near Memo
Google's Review Algorithms Are Tightening — Here's What the Data Shows

The Near Memo

Play Episode Listen Later Dec 19, 2025 28:07


Send us a textIn this episode of The Near Memo, Greg Sterling and Mike Blumenthal talk with Michel of GMB API about what new data reveals regarding review removals, fraud detection, incentivized reviews, and regional legal differences across Europe and the U.S.The conversation explores why reviews are increasingly central to AI-driven search experiences, how enforcement tools can unintentionally harm small businesses, and what this all means for trust, visibility, and competition in local search.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Podiatry Marketing
Google Changed the Local Search Rules Again - Here's What Podiatrists Need to Know

Podiatry Marketing

Play Episode Listen Later Dec 15, 2025 35:35 Transcription Available


Local Marketing Institute Podcast
Local SEO and Marketing Q&A Session November 21, 2025

Local Marketing Institute Podcast

Play Episode Listen Later Nov 25, 2025 56:51


Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsGoogle Maps rolls out reviewer nicknames.Google LSA adds “get competitive quotes” and “request multiple opinions” buttons.Gemini 3 AI mode rolled out.GhatGPT uses Google for Atlas browser.Semrush acquired by Adobe for 1.9 billion.Extortion attempts for GBPs on the rise.How do I resolve my “pending edits” faster?What causes a website's url to change to an OEM url?Are there any new developments in AI in Local Search?Should I turn on messaging for WhatsApp in my GBP?Why does changing my address for an SAB not trigger reverification after moving to a different state?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Phantom Electric Ghost
Standing Out in a Tough Economy|Positioning, Offers, and Local Search Moves that Win

Phantom Electric Ghost

Play Episode Listen Later Nov 12, 2025 53:20


Standing Out in a Tough Economy|Positioning, Offers, and Local Search Moves that Win w/ Wes TowersWes Towers runs Uplift 360, a digital agency for builders and trades. His focus is simple: smarter websites, practical SEO, and growth you can measure. He earned his playbook on real jobs, not in theory, and now helps others skip the painful lessons.Links:https://uplift360.com.au/https://www.instagram.com/uplift_360/Tags:Business Growth,Construction,Digital Marketing,Entrepreneurship,Marketing,Religion & Spirituality,Search Engine Optimization (SEO),Small Business,Web Content,Web Design,Standing Out in a Tough Economy w/ Wes Towers,Phantom Electric Ghost PodcastSupport PEG by checking out our Sponsors:Download and use Newsly for free now from www.newsly.me or from the link in the description, and use promo code “GHOST” and receive a 1-month free premium subscription.The best tool for getting podcast guests:https://podmatch.com/signup/phantomelectricghostSubscribe to our Instagram for exclusive content:https://www.instagram.com/expansive_sound_experiments/Subscribe to our YouTube https://youtube.com/@phantomelectricghost?si=rEyT56WQvDsAoRprRSShttps://anchor.fm/s/3b31908/podcast/rssSubstackhttps://substack.com/@phantomelectricghost?utm_source=edit-profile-page

Lunch Hour Legal Marketing
Stuff You NEED to Know to Rank in Local Search with Darren Shaw

Lunch Hour Legal Marketing

Play Episode Listen Later Nov 12, 2025 59:08


Whitespark's Local Search Ranking Factors Report surveys the best and the brightest SEOs (and Gyi and Conrad) to gain a clearer picture of the latest drivers of local search rankings. Understanding how to rank in Google's local search results is critical to every single one of your marketing plans, so the guys welcome Darren Shaw to nerd out on this year's report findings and teach you what to prioritize in your marketing efforts. Darren and the guys have plenty of great knowledge tidbits to hash out–from the importance of accurate business hours to maintaining a visible address online to current AI search observations, and much more. Stick around to the end of the episode for some tactical tips on making LSAs work for your law firm!    The News: Top Dog Acquires Keller Swan – Always a good day for an acquisition, buuut… Florida? Really? AIO Impact on Google CTR: September 2025 Update – Click-through rates are way down—Should you care? It might be time to shift your focus elsewhere. Great insights here, folks: Future-Proofing Your Firm in the Age of AI, with Jack Newton - Lawyerist #587   Listen Next: How to Rank with Google AI Mode   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM 

Local SEO in 10
ChatGPT Atlas and the Future of Local Search: What Every Business Owner Must Know

Local SEO in 10

Play Episode Listen Later Oct 31, 2025 16:32


AI is changing how customers find local businesses, and ChatGPT's new browser, Atlas, is leading the shift. Instead of scrolling through search results, people are now asking one question and trusting one answer. The question is: will that answer be your business?In this episode, we explore how ChatGPT Atlas is reshaping local search, what that means for visibility, and the steps business owners need to take right now to stay competitive. You'll learn how AI decides which businesses to recommend, why online consistency and reputation matter more than ever, and how to make sure your company shows up when customers ask AI who to trust.If your customers are starting to use AI to choose where to spend their money, this episode will show you how to stay one step ahead.About Adam Duran, Local SEO Expert⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Local SEO in 10⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Los Angeles⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & Walnut Creek, California, Magnified Media is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠digital marketing agency⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ focused on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠local SEO for businesses⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠marketing strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠national SEO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠website design⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Solar Harmonics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Northern California⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠'s top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm.  You can check out the website for the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ top solar energy equipment installer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Solar Harmonics, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Jamie also is the creator and panel expert of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Straight-Talk Solar Cast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, the world's first podcast focused on answering the questions faced by anyone considering going solar.Thanks for joining us this week! Want to subscribe to Local SEO in 10? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on iTunes and leave us a review.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Have a question about Local SEO? Chances are we've covered it! Go to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast website and check out our search feature⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

The Near Memo
TikTok's Local Play: How Gen Z Is Rewriting Local Search

The Near Memo

Play Episode Listen Later Oct 30, 2025 46:45


Send us a textIn this episode, Greg Sterling, Mike Blumenthal, and Celeste Gonzalez (Rickety Roo) dive into TikTok's “Local Explorer” — a new review and discovery program inside the app. They explore how Gen Z's shift toward TikTok and Instagram is reshaping local search, what the Adobe and SOCi studies reveal, and why authenticity may be TikTok's edge over Google Reviews.You'll learn:• How TikTok gamifies local reviews• Why 62 % of Gen Z prefer TikTok for finding local businesses• How to track TikTok referrals in GA4 & GSC• Why review authenticity and AI are changing SEO's futureSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

UBC News World
Local Search Secrets: Why Most Business Profiles Fail Before They Even Start

UBC News World

Play Episode Listen Later Oct 29, 2025 2:57


Your Google Business Profile might be costing you customers without you realizing it. Most local businesses make the same avoidable mistakes that keep them invisible in search results. Learn what's holding your business back and how to fix it. To learn more, visit: https://marketinginsightinnovators.com MoreWorks Digital City: Bayonne Address: 104 W 16th St Website: https://moreworksdigital.clientcabin.com

secrets fail local search business profiles
The Near Memo
Google's Local Antitrust Battle with Yelp, Gemini's “Grounded” Local AI, and ChatGPT's New Local Results

The Near Memo

Play Episode Listen Later Oct 23, 2025 33:29


Send us a textIn Episode 229, Mike and Greg unpack Yelp's revived antitrust lawsuit against Google and what it reveals about search dominance. They dive into Google's “grounded” Gemini AI—supposedly tied to Maps data—and Mike's test results showing how unreliable it still is. Finally, they explore ChatGPT's new local results format, which borrows from Google Maps, and debate whether AI interfaces can ever be trusted to tell the truth.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Anewgo of New Home Sales
AI Speed-to-Lead Playbook for Builders with Ken Tucker-161

Anewgo of New Home Sales

Play Episode Listen Later Oct 22, 2025 37:30 Transcription Available


Want more qualified appointments without racing to the bottom on price? Marketing leader Ken Tucker (Changescape Web) breaks down a practical AI speed-to-lead system for home builders, covering AI phone assistants, OSC roles, answer-engine optimization, and a content machine that actually moves the needle.What you'll learnWhy “first response wins” (and how AI makes it instant—24/7)AI voice/chat setup: FAQs, escalation rules, booked-appointment targetsWhere OSCs fit next to AI (and how to keep the “talk to a human” option)Tech stack sanity: CRM + ops tools, APIs/Zapier, and subscription auditsContent flywheel: short videos → blogs → social → press → emailAnswer-Engine Optimization (AEO): schema, local SEO, reviews, Reddit/LinkedIn signalsGuest: Ken Tucker — author of Content Marketing for Local Search (updated with AI strategies) Chapters 00:00 Intro 01:40 Ken's IT→Marketing journey & podcast lessons 03:30 Speed-to-lead: why first wins (even vs. price) 10:30 OSCs, AI chat/voice, and instant response 12:45 Training AI with FAQs + escalation to humans 20:10 Jobs & AI: repurposing roles, “rejection-proof” follow-up 21:30 Local content with AI: FAQs, repurposing, signals 26:00 AEO, schema, Bing/LLMs, reviews & reputation 34:00 How to reach Ken + final takeawaysLinks 

Beginners SEO Podcast
Local SEO Case Study: From 90% Branded Searches To Dominating Local Search

Beginners SEO Podcast

Play Episode Listen Later Oct 21, 2025 14:14


Ask Me Your SEO Questions!Settle in and learn exactly how to structure and optimise a local ecommerce store as I share everything I've been doing for this SEO client of mine!  Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here!Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide!And if you're not already, follow me over on Instagram for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccess

UBC News World
Home Care Agency Marketing: Why Multimedia Content Wins Local Search

UBC News World

Play Episode Listen Later Oct 15, 2025 3:03


As more families search online for in-home support, a multichannel content plan helps agencies be found, build trust, and turn questions into inquiries—without relying on ads or complicated marketing tools. Check out https://ampicare.com so you can learn more. Max Performance Group, Inc. City: Poughquag Address: 636 New York 216 Website: https://maxperformancegroup.com

Know, Grow and Scale with Laura Johns
5 Takeaways from ScaleCon 2025: What MSPs Need to Know Right Now

Know, Grow and Scale with Laura Johns

Play Episode Listen Later Oct 9, 2025 4:39


Laura Johns attended ScaleCon 2025 in New Orleans, and it did not disappoint. Between the energy of the city and the insights from MSP sales and marketing leaders, she came away with five practical takeaways that every MSP can learn from. In this episode, Laura shares what stood out most from the event and how MSPs can apply these lessons to strengthen their marketing, improve client relationships, and grow with purpose. You'll hear about: Why local search still matters most The importance of building and nurturing your own list How to align your message with each stage of the buyer's journey Why focusing on client experience leads to growth How consistent, layered strategies outperform one-time tactics If you're an MSP owner, marketer, or sales leader, these insights will help you focus on what really drives lasting growth.

Grow Your Law Firm
Optimizing Law Firm Visibility Through Local Search With Seth Price

Grow Your Law Firm

Play Episode Listen Later Sep 26, 2025 32:56


Welcome to episode 298 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Seth Price, founder of BluShark Digital and managing partner at Price Benowitz LLP. An accomplished attorney and transformational thought leader, Seth is a founding partner and the business backbone of Price Benowitz LLP, as well as the founder and CEO of BluShark Digital. Seth scaled a two-person law firm to 45 lawyers and leveraged that same digital expertise to create a best-in-class agency focused on legal marketing. He frequently speaks at major U.S. law conferences on topics including firm growth, ethics, operational best practices, SEO, and digital marketing strategies for law firms. What you'll learn about in this episode: 1. AI and SEO Strategy: - How law firms can optimize for AI-driven search results without losing monetizable traffic - Using mentions and strategic placement in AI indexing to maintain visibility 2. Local Search and Google Maps: - How expanding Google My Business listings and satellite offices increases local reach - The role of review velocity in improving rankings and attracting clients 3. Balancing AI Efforts with Revenue: - Allocating marketing budget to AI results while maintaining ROI from proven channels - Understanding which AI-driven initiatives provide social proof versus actual revenue 4. LSA and PPC Strategies: - Why Local Service Ads often outperform traditional PPC for cost-effective lead generation - Ensuring intake processes are dialed in to maximize the value of LSA leads 5. Digital Marketing Best Practices: - The importance of owning digital assets, websites, social profiles, and ad accounts - Leveraging content from podcasts, videos, and other organic sources for long-term SEO   Resources:    Website: blusharkdigital.com LinkedIn: linkedin.com/in/sethprice/ Twitter (X): x.com/blusharkdigital   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind   AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Camera Shake Photography Podcast
Dominate Local Search: Photographers on Google Maps with SAM HOLLIS - Episode 275

Camera Shake Photography Podcast

Play Episode Listen Later Sep 18, 2025 89:44


Dominate Local Search: Photographers on Google Maps — In this Camera Shake Podcast episode, SEO expert and web designer Sam Hollis shows photographers how to rank on Google Maps (Google Business Profile) and turn local searches into real bookings. We cover GBP setup and optimisation (categories, services, photos, posts), reviews that boost rankings (what to ask clients to include), and how to connect your profile to a conversion-focused website with clear CTAs, fast mobile performance, service/location pages, and persuasive case studies. You'll learn practical local SEO tactics for wedding, portrait, headshot, and commercial photographers—plus what to avoid (fake addresses, keyword-stuffed names, suspension risk). We also break down analytics, GBP insights, and simple funnels that move prospects from Maps → website → enquiry.This episode is packed with photography marketing tips you can use this week to get discovered, get clicks, and get booked.Subscribe for more photography, videography, and business content every Thursday—and join the mailing list at www.camerashakepodcast.com for exclusive resources.New episodes every Thursday.#photography #marketing  #CameraShakePodcast******************************************************************SUPPORT THE PODCAST: www.buymeacoffee.com/camerashake******************************************************************JOIN THE CAMERA SHAKE COMMUNITY for the latest news and some behind the scenes insights:  www.camerashakepodcast.com******************************************************************Check out our sponsor: www.platypod.com******************************************************************THIS WEEK'S LINKS:Sam Hollis on the web:https://website4photographers.co.ukhttps://shoottothetop.comSam Hollis on Social Media:LinkedIn: https://www.linkedin.com/in/sam-hollis-web-design/JOIN THE CAMERA SHAKE COMMUNITY for the latest news and some behind the scenes insights:  www.camerashakepodcast.com======================================CAMERA SHAKE PODCAST ON YOUTUBE:https://www.youtube.com/camerashakeFULL EPISODE 275 Dominate Local Search: Photographers on Google Maps with SAM HOLLIS IS ALSO AVAILABLE ON: YouTube - https://youtu.be/bgP1eGUqeAwApple Podcasts - https://apple.co/2Y2LmfmSpotify - https://spoti.fi/304sm2G FOLLOW US ONInstagram: https://www.instagram.com/camerashakepodcast/Facebook: https://www.facebook.com/camerashakepodcastTwitter: https://twitter.com/ShakeCameraKersten's website:www.kerstenluts.comKersten on Instagram:https://www.instagram.com/kerstenluts/https://www.instagram.com/threeheadsinarow/

Propel Your Practice
AI Meets Local Search: Game-Changing Updates for Healthcare Marketing [Propel Playback]

Propel Your Practice

Play Episode Listen Later Jul 31, 2025 11:12 Transcription Available


This episode of The Clinic Marketing Podcast dives into the game-changing potential of ChatGPT's AI search features for clinic marketing and patient engagement. By bridging the gap between AI tools and traditional SEO, clinic owners can enhance their visibility, strengthen their branding, and connect with more patients effectively.We'll cover:How ChatGPT integrates with local search capabilitiesWhy visibility and direct engagement are critical for clinicsThe role of navigational queries in building a stronger brandThe impact of real-time data access on marketing strategiesPractical use cases for ChatGPT's evolving search functionalitiesWhy clinics must prioritize SEO and ensure their online presence is accurateHow ChatGPT can become a valuable tool for patient engagement✨Episode webpage - https://propelyourcompany.com/ai-meets-local-search/Send in your questions. ❤ We'd love to hear from you!

The Near Memo
The Future of Maps: User Focused, Contextual & Integrated AI with Goetz Weber

The Near Memo

Play Episode Listen Later Jul 31, 2025 47:38


Send us a textGreg Sterling and Mike Blumenthal talk with mapping expert Goetz Weber about why today's maps fail to deliver personalized, contextual experiences — and what needs to change. From intent modeling to the limits of monetization, from ChatGPT to Snap Maps, Goetz lays out a compelling vision for mapping 2.0: visual, social, and powered by AI. For relevant links and a transcript visit our site. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

The P.T. Entrepreneur Podcast
Ep836 | How To Dominate Local Search and Stop Losing Patients To Competitors

The P.T. Entrepreneur Podcast

Play Episode Listen Later Jul 29, 2025 43:10


How to Rank #1 on Google Maps: Danny & Jeremy on Local SEO for PT Clinics In this episode, Danny sits down with marketing expert and former clinic owner Jeremy Dupont to break down what every clinic owner needs to know about ranking high in local search in 2025. They cover why Google Business Profiles matter more than ever, how AI is changing search results, and the simple steps to boost your local visibility—without wasting money on bad ad spend.

Local Marketing Institute Podcast
Local SEO and Marketing Q&A Session with David Hunter July 18, 2025

Local Marketing Institute Podcast

Play Episode Listen Later Jul 22, 2025 60:54


Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsNew GBP feature for restaurants to highlight specials.Users of Claude find out how to get citations from it.AI overview increases, traffic for Local Search decreases. Internet Marketing Ninjas acquired by Previsible.Google asks for chat number when setting up new GBP.Is there a way to accept Google updates en masse?What should I do if my SAB verification has been pending for weeks?Is GBP no longer accepting utility bills?How do I get verified quickly?How do I add the direct booking option to my GBP?What causes a listing to be suspended before it has the opportunity to get verified?What should I do if I got suspended because of a DBA name change?What is the average wait time for a human response/review from Google regarding the suspension of a profile?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

The Near Memo
Google Fixes GBP Alerts Sort Of, Expands "Ask for Me" Local Quotes, ChatGPT Local Search Disurptor?

The Near Memo

Play Episode Listen Later Jul 18, 2025 36:55


Send us a textIn this episode of the Near Memo, Greg Sterling and Mike Blumenthal dive into Google's overhaul of its Business Profile dashboard notifications and why it's problematic, the rollout of Google's AI-powered “Ask for Me” local quote feature, and ChatGPT's growing impact on local search. Plus: Will businesses benefit from the Ask for Me feature?Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Propel Your Practice
5 Common Google Business Profile Mistakes That Tank Your Local Search | Ep. 122

Propel Your Practice

Play Episode Listen Later Jul 14, 2025 12:34 Transcription Available


In this episode of The Clinic Marketing Podcast, we're tackling the five most common Google Business Profile mistakes that keep clinics hidden from potential patients—and showing you exactly how to fix them. You'll get quick, actionable tips to improve visibility in nearby searches, attract more patients, and stay ahead of the competition—no fluff, just results. Tune in now! Episode webpage & shownotes: https://propelyourcompany.com/google-business-profile-mistakes/Ready to dive deeper?Download our free guide and checklist, or book a comprehensive Google Business Profile audit. Send in your questions. ❤ We'd love to hear from you!

FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: Dominate Google without writing a single blog post

FULL COMP: The Voice of the Restaurant Industry Revolution

Play Episode Listen Later Jul 10, 2025 8:58


I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I tackle the current state of SEO and why traditional strategies can be both expensive and ineffective. Instead, I share a smarter approach I call “SEO jacking”—a method that boosts visibility by partnering with established local media and influencers. It's all about giving restaurant owners practical, actionable ways to build their online presence without relying on costly SEO tactics.  Takeaways:Most restaurant owners think they need more guests.Profit isn't random, it's engineered.SEO is often seen as too expensive or exhausting.Traditional SEO is slow, expensive, and unreliable.Partnering with top-ranking sites is more effective than outranking them.SEO jacking boosts credibility and visibility quickly.Media folks are more likely to write about you after a great experience.Crafting win-win pitches is essential for collaboration.Google wants trusted sources, so borrow their credibility.Visibility can be achieved faster than traditional blogging methods.Chapters00:00 Introduction to Full Comp and Profitability Masterclass01:48 The Relevance of SEO in the Restaurant Industry05:36 SEO Jacking: A New Approach to VisibilityIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

Private Practice Survival Guide
Supercharging Your Local Search Marketing Efforts

Private Practice Survival Guide

Play Episode Listen Later May 22, 2025 12:21


Send us a textIn this episode of the Private Practice Survival Guide, we discuss advanced strategies for optimizing your local search presence and attracting more patients in your community. We explore how to maximize your Google My Business profile, encourage and manage online reviews, and create locally focused content that ranks in search results. The episode also highlights tools and techniques for tracking local SEO performance and adjusting strategies to maintain top rankings. With the right approach, your practice can become the go-to choice for patients in your area. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will AI-Generated Search Results Materially Change Local Search This Year?

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later May 20, 2025 2:31


AI is rapidly transforming local search results. Mike Walrath, CEO of Yext, explains how AI assistants now provide direct answers to local queries instead of deferring to search engines. He explores why businesses must adapt their strategies to become the answer within AI-generated results, emphasizing the accelerating pace of this fundamental shift in local search visibility. Show NotesConnect With: Michael Walrath: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD
Local SEO for Home Service Businesses with Daniel Molina | Dominate Local Search in 2025

Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD

Play Episode Listen Later Mar 29, 2025 20:38


If you're searching for expert insights on local SEO for home service businesses, this episode with Daniel Molina is your go-to resource. Daniel, CEO of Red Palm, specializes in helping trades and service providers like plumbers, HVAC techs, and contractors succeed online with smart, sustainable strategies.In this conversation, we dive deep into the exact tactics you need to rank locally and build a memorable brand. Whether you're a plumber, roofer, electrician, or HVAC pro, Daniel breaks down how to get seen in Google's map pack and convert local searchers into paying customers.You'll learn how to avoid common pitfalls, how to use bold branding and content marketing to build trust, and how to optimize your Google Business Profile the right way. We also discuss the role of AI tools for small business marketing, the importance of Facebook and Instagram ads for local business, and why search engine optimization still matters in an AI-first world.This episode is packed with solutions for business owners asking:How do I stand out in a crowded local market?Why isn't my website ranking in Google?What does a winning local SEO strategy actually look like today?Which platforms should I focus on for brand awareness and lead generation?Daniel Molina brings real-world experience from working with hundreds of service-based businesses, offering valuable advice tailored to your needs.#LocalSEO #HomeServiceMarketing #DanielMolina #DigitalMarketingForContractors #SearchEngineOptimization #SEOForPlumbers #ContentMarketing #HomeServicesLeadGen #RedPalmMarketing #SmallBusinessMarketing #LocalBusinessSEO #ContractorMarketing #AIInMarketingDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.To check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdClick here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdEnhance your productions through Descript (affiliate): https://get.descript.com/gaei637mutikCheck out TubeBuddy, the all-in-one platform that helps you grow and scale your YouTube channel (affiliate): https://www.tubebuddy.com/pricing?a=FinancialFreedomPodcastClick here to check out our Amazon product of the day (affiliate): https://amzn.to/3ZLseCCWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-onlineClick here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shopClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFor audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1FFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow us on Threads: https://www.threads.net/@thereal_drchrislooFollow us on TikTok: https://www.tiktok.com/@drchrisloomddphdFollow our Blog: https://www.drchrisloomdphd.com/blogFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphdSubscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025