Podcasts about call tracking

In this episode, explore the role of inbound calls in Google Ads campaigns for mortgage leads. He argues that businesses often overlook the power of immediate phone contact, treating it as an afterthought rather than a primary conversion channel. The discussion covers why these leads are unique, the importance of operational processes, and how to effectively track call performance. Key Takeaways The Urgency of Inbound Leads: When a user clicks to call directly from an ad, they have a clear intent: they want answers immediately. They are bypassing the standard web form journey because they are ready to talk now. Abolish the Phone Menu: Complex phone menus (IVRs) act as a barrier to potential clients who are already in a "solve my problem now" mindset. Alex advises businesses to remove these menus for ad-driven traffic, or use a dedicated phone number that connects directly to an adviser. Availability is Critical: Running Google Ads without a plan to answer the phone is "throwing money in the fire." If you miss the call, the lead will almost certainly move on to a competitor. If you cannot answer, consider outsourcing call handling, though speaking to an adviser directly remains the gold standard for conversion. The Power of Tracking: Use Google's call tracking numbers to get the full picture. This enables you to report on which specific keywords, ads, and landing pages are driving the most calls, allowing for better ROI analysis. There is no "Standard" Split: The ratio of web forms to inbound calls fluctuates wildly depending on the business. Data from various clients shows ranges from 80% forms to 80% calls. Don't assume a standard conversion ratio; track your specific data to understand your business reality. Actionable Advice Audit Your Process: If you are running ads, ensure someone is available to answer the phone immediately. If it's just you, prioritise availability during your active campaign hours. Clean Your Data: When reviewing call reports, filter out calls shorter than 10 seconds. These are often accidental "fat finger" clicks and will skew your conversion data. Be Accessible: Don't overthink the "professionalism" of being a small team. People want to know who they are working with; they don't need a corporate phone menu to feel secure. Connect with Alex For more insights into content experiments and lead generation data, subscribe to The Lead Engine newsletter on LinkedIn via Alex Curtis's profile. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

Episode Summary: In this episode of Legal Marketing Happy Hour, host Sean O'Connor sits down with Miles Kestran, a digital paid media strategist at Above-the-Bar Marketing, to dissect the common pitfalls law firms face with paid advertising. They explore the journey from click to conversion, emphasizing the importance of the creative, copy, and conversion process. Miles highlights the significance of negative keywords and the role of landing pages in boosting conversion rates. The discussion also covers the critical role of intake personnel in ensuring leads turn into clients and the use of tools like CallRail for tracking and improving ad performance. This episode is essential for law firms looking to optimize their advertising strategies and improve their return on investment. Key Timestamps: 00:01 – Introduction 00:22 – Challenges with Law Firm Paid Ads 01:06 – The Three Cs of Advertising 01:54 – Identifying Conversion Gaps 03:08 – Importance of Negative Keywords 04:03 – Structuring Campaigns for Lead Quality 06:17 – Case Study: Misdiagnosed Ad Performance 07:38 – Role of Call Tracking in Ad Success 09:20 – Impact of Landing Pages on Conversions 11:38 – Pressure Testing Ad Campaigns 12:39 – Metrics to Monitor for Ad Success 14:27 – Mobile Optimization and Future Trends About the Show: Legal Marketing Happy Hour serves up tactical marketing insights to help law firms grow smarter, faster, and more profitably. Each episode features industry experts who share their knowledge on various aspects of legal marketing, from digital advertising to client intake processes. The show is designed for legal professionals looking to enhance their marketing strategies and achieve better results. With a focus on practical advice and real-world examples, Legal Marketing Happy Hour is your go-to resource for staying ahead in the competitive legal market.

Send us Fan MailEpisode 79 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Ben Glass, the founder of Great Legal Marketing, LLC.Ben Glass has been practicing law for over three decades — and for 21 of those years, he's also been running Great Legal Marketing, one of the most trusted organizations in the legal industry for helping attorneys build firms that actually work for their lives.In this episode of Everything Except the Law, host Nick Werker sits down with Ben to talk about how GLM started, why the fundamentals of marketing haven't changed, and what the most important topics are inside GLM's mastermind rooms right now: people, AI, and digital marketing.But this conversation goes deeper than marketing. Ben and Nick trade stories about CrossFit, triple bypass surgery, refereeing youth soccer, and the personal journaling practice that helped Nick transform his own life. Ben opens up about what it really means to build a law firm around happiness, and why the client isn't actually at the top of the priority list.If you've ever wondered whether it's possible to enjoy running a law firm, this episode is for you.Chapters:0:00 Intro & Nick's CrossFit Origin Story2:05 Ben's Triple Bypass & CrossFit Comeback3:37 Soccer Refereeing, Running 4 Miles a Game & Protecting Young Refs5:23 How Great Legal Marketing Got Started 21 Years Ago8:33 Why Law Firms Are an Easy Target for Vendors11:08 How GLM Helps Lawyers Evaluate & Hold Vendors Accountable13:44 The Right Question to Ask Before Spending on Google Ads15:22 The Top 3 Topics at GLM: People, AI & Digital Marketing19:58 Data Quality, Call Tracking & The 83% Referral Rule21:38 The Best First Step for a New Law Firm: Build Your Relationships22:01 Direct Mail, Newsletters & Putting Others First27:31 "Is Someone Wandering Into Someone Else's Office Right Now?"31:36 The Fish Rots at the Head: Culture Starts With the Owner33:12 How to Increase Your Happiness as a Law Firm Owner36:28 Nick's Journaling Journey & Personal Transformation39:06 Mastermind Groups, Accountability & Bragging Rights42:32 How to Join Great Legal Marketing + Renegade Lawyer Marketing BookGuestBen Glass — Founder, Great Legal Marketing | Managing Attorney, Ben Glass Lawgreatlegalmarketing.com | glmsummit.com | benglasslaw.comTopics Covered-How Great Legal Marketing started 21 years ago — and why the appetite was already there-Why the fundamentals of marketing haven't changed and never will (it's all human psychology)-GLM's model: vendor-agnostic education, not a product pitch-The top three mastermind topics right now: people/culture, AI, and digital marketing-Why 83% of Ben Glass Law's revenue comes from human referrals — and what that means for your firm-The best first move for a new lawyer: direct mail, newsletters, and genuine curiosity about others-Why the right question isn't 'how much should I spend on Google Ads?'-Ben's framework for building a firm that fits your life: vision, permission, and people-The four-quadrant exercise for eliminating the things you hate-Why the client is third on Ben's priority list — not first-Mastermind groups: accountability, bragging rights, and seeing that everyone's a little broken-Ben's soccer referee work and his fight to restore sanity to youth sports-Ben's triple bypass surgery and his return to CrossFit-Nick's personal transformation story and the TikTok journal that started it allPeople & Resources MentionedBen Glass — Ben Glass Law (benglasslaw.com) / Great Legal Marketing (greatlegalmarketing.com)Brian Glass — Ben's son and co-leader at Ben Glass Law and Great Legal MarketingGyi Tsakalakis — AttorneySync; presenter at GLM's upcoming boot campConrad Saam — Mockingbird Marketing; presenter at GLM's upcoming boot campDan Kennedy — marketing legend; coined "the money is in the list"Samy Chong — mindset coach (Toronto); Ben's coach for ~12 yearsNick Werker — host, Everything Except the Law PodcastResources:Renegade Lawyer Marketing — Ben Glass's book (available on Amazon)greatlegalmarketing.com — join the email list, find upcoming eventsglmsummit.com — Great Legal Marketing Summit (annual, October)Ben Glass Law — benglasslaw.com (ERISA long-term disability & personal injury, Northern Virginia)Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/4xjerw3w  Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/4c9h8xb8 You can also give us a call at 631-212-1899.This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

Are your calls coming from Google Ads, your website, or somewhere else? Most businesses don't actually know—they're guessing. In this episode, we break down call tracking, how it works, and why it's one of the most important tools for understanding your marketing. Learn how to track your calls, make better decisions, and stop wasting money on what isn't working. Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

Phone calls can potentially represent more than 50% of a local business's total conversions, yet most SEO reporting completely misses them. In this Office Hours episode, Danny sits down with Optidge SEO Manager, Dorit Sasson, to break down call tracking for SEO and how most companies have a major attribution blind spot from one of the oldest lead sources: the phone call!They walk through how Dynamic Number Insertion works, explain the three main call scenarios that matter for organic search, and share real advice on optimizing your website and Google Business Profile to drive real outcomes.An Optidge Office Hours Episode: Our Office Hours episodes are your go-to for details, case studies, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights: Dorit shares why phone calls represent 10-80% of total conversions for most local businesses, yet get completely ignored in traditional SEO reportingThe discussion details how Dynamic Number Insertion works technically and why you need one tracking number for every 20 visits to maintain attribution accuracyDorit explains the three distinct call scenarios from Google search and why separating Google Business Profile calls from pure organic website calls changes optimization strategyUsing a real-world example from Heartlinks ABA, Dorit shares the story of how a parent researching autism symptoms landed on an article, called for services, and revealed content gaps through the conversationOne key strategy Dorit and her team have been using lately is listening to call recordings as a way to transform isolated SEO work into human-centered strategy by letting you walk through actual user journeysEpisode Links: • Learn more about Optidge SEO services • Listen to Dorit's previous episode (Episode 102) • Connect with Optidge on LinkedIn• Connect with Dorit on LinkedIn• Check out Optidge's Practical Guide to Call Tracking for SEO Send us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Viele Unternehmen glauben, ihr Google Ads Problem sei das Budget. In Wahrheit ist es oft das Signal. In dieser Folge zeigst du an einem echten Fall aus einer Tagespflege, warum Google ohne saubere Conversion-Daten ins Leere optimiert, weshalb Telefonklicks nicht automatisch gute Leads sind und wie Consent, Suchanfragen und Call-Tracking darüber entscheiden, ob aus Werbebudget planbare Anfragen werden. Viele Google Ads Konten laufen nicht schlecht, sondern falsch gesteuert ---- Problem-Einstieg - Google Ads ist kein Marketing, sondern ein Verstärker - Google verstärkt nicht dein Business, sondern dein Signal - Wenn das Conversion-Signal falsch ist, optimiert Google auf das Falsche - Das Ergebnis: Klicks, vielleicht Conversions, aber kein planbarer Umsatz ---- Fehler 1: Zu wenig Conversions für echte Optimierung - Conversions maximieren funktioniert nicht ohne genügend Daten - 5 Formular-Absendungen in 3 Monaten sind für Google praktisch wertlos - Mit so wenig Signalen kann Google keine belastbaren Muster erkennen - Wer auf zu wenige Abschlüsse optimiert, erwartet von Google zu viel ---- Fehler 2: Primäre und sekundäre Conversions falsch gesetzt - Klicks auf Telefon oder E-Mail wurden zwar gemessen, aber nicht als Primärsignal genutzt - Google hat sich dadurch nur auf sehr wenige Formular-Conversions konzentriert - Primär-Conversions sind das Lenkrad - Sekundär-Conversions sind der Tacho - Wer das verwechselt, fährt schnell in die falsche Richtung ---- Fehler 3: Falsche Suchanfragen fressen Budget - Eine Tagespflege wurde für Suchanfragen wie Pflegeheim Karlsruhe ausgespielt - Tagespflege ist nicht gleich Pflegeheim oder Altenheim - Weitgehend passende Keywords erzeugen oft irrelevanten Traffic - Solche Begriffe kann man testen, aber nur sauber getrennt und bewusst - Wer irrelevante Anfragen mitlaufen lässt, bezahlt für Kontakte, die nie Kunde werden ---- Fehler 4: Consent macht Google blind - Ohne saubere Consent-Daten ist jedes Reporting unvollständig - Wenn du die Zustimmungsrate nicht kennst, kennst du deine Datengrundlage nicht - Der Algorithmus sieht dann nur einen Ausschnitt der Realität - Werden Pixel trotz fehlender Zustimmung geladen, wird es technisch und rechtlich heikel - Ohne sauberes Consent-Setup wird Optimierung zum Ratespiel ---- Fehler 5: Telefon dominiert, wird aber nicht sauber gemessen - In sensiblen Branchen wie Tagespflege rufen Interessenten lieber an, statt Formulare auszufüllen - Telefon ist dort nicht Nebensache, sondern Hauptkanal - Eine einfache Lösung ist die Messung über Mindestgesprächsdauer - Die bessere Lösung ist professionelles Call-Tracking mit Qualitätsrückgabe an Google - Dann optimiert Google nicht nur auf Anrufe, sondern auf gute Anrufe ---- Entscheidungsrahmen - Hast du mindestens eine Primär-Conversion mit genug Volumen? - Sind Telefon, E-Mail oder WhatsApp bewusst als primär oder sekundär definiert? - Kennst du deine Consent-Rate wirklich? - Enthalten deine Suchanfragen offensichtlichen Müll? - Wenn du 2 oder mehr Fragen mit Nein beantwortest, ist nicht die Optimierung dein Problem, sondern die Steuerung

Did you know that on average, 35 per cent of calls to automotive dealerships go unanswered? In today's competitive market, missed calls mean missed sales and dealerships are turning to AI and analytics to fix this. In this episode of Tech Transformed, host Jon Arnold and Ben Chodor, Chief Executive Officer of CallRevu, about how AI is reshaping the way dealerships handle calls, manage repair orders, and engage with customers throughout their journey. They explore the role of real-time analytics in improving interactions, the importance of answering every incoming call, and why AI has become essential in modern dealership operations.Customer Experience Has ChangedThe customer journey is no longer a simple transaction. Today, it spans pre-purchase research, purchasing, and post-purchase support. Chodor highlights that every interaction matters; customers now expect engagement and guidance at every stage, not just information. Competition in automotive sales is fierce, and customers expect fast responses. Chodor notes that dealerships leveraging AI can provide updates on service times, answer inquiries promptly, and ensure no customer engagement is lost. Real-time insights also empower managers to make better operational decisions and improve the overall customer experience.AI in Automotive DealershipsAI technology is changing the way dealerships operate. Chodor discusses how CallRevu's technology listens to every sales and service call, providing real-time analytics to dealerships. This capability allows managers to intervene in calls, ensuring that customer concerns are addressed promptly. For instance, if a call goes unanswered, the system can alert management, enabling them to engage with the customer immediately, thus reducing missed opportunities.The integration of AI and analytics in automotive dealerships is not just about improving sales; it's about transforming the entire customer experience. From ensuring every call is answered to providing real-time insights for better decision-making, technology is reshaping how dealerships engage with customers. As the automotive industry continues to evolve, those who prioritise customer experience through innovative solutions will undoubtedly lead the way.If you would like to find out more information, go to https://www.callrevu.com/TakeawaysAI enhances customer engagement in automotive dealerships.Real-time analytics can significantly improve communication.Every call to a dealership is crucial for sales.AI helps reduce the number of calls...

If you're in the skilled trades like HVAC, plumbing, electrical, or any service where the phone rings with "Hey, my system isn't working," this episode of SBM, "What Homeowners Actually Want" with Zac Dearing of Mantel, is about as close to printing money as a podcast gets. Consider it your cheat sheet into the homeowner's brain and wallet. Here's why you should listen, especially if you: Want to make more from every visit (yes, without feeling like a pushy home comfort advisor). Are stuck trying to grow your business, because you keep hearing "You're too expensive" or "Let me think about it." Need clarity on what ACTUALLY matters to modern homeowners. Spoiler: it's not just the dollar amount. Are tired of home comfort "gurus" who can't back up their advice with hard data. If you want real, actionable ways to improve your process before, during, and after the visit grab the report the team discusses at usemantel.com/survey. It's built on actual fieldwork, not fantasy. Timestamps ⏰ [00:00] "Service Business Growth Strategies" [04:52] "Self-Discovery in Decision-Making" [08:57] "Persistence and Overcoming Dyslexia" [10:48] "Overcoming Fears Through Automation" [16:22] "Customer Obsession and User Focus" [18:52] "Research-Driven Innovation and Giving Back" [24:00] "Homeowner Priorities vs. Contractors" [27:24] "Homeowners' HVAC Knowledge Gap" [30:18] "Call Tracking for Smarter Marketing" [31:30] "How Homeowners Find Contractors" [36:00] "Trust and Reviews Drive Choices" [40:52] "Home Recording Insights & Sales" [43:26] "Homeowners Struggle to Find Clarity" [47:46] "AI, Trends, and Future Insights" [49:52] "Empowering Contractors to Boost Sales" [51:55] Empowering Homeowners Through Visibility [57:29] "Embrace Change and Adaptation" [58:30] "Service Business Mastery Insights" Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Zac Dearing: https://www.linkedin.com/in/zachary-dearing-b761b825/  Connect with us on: • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmastery • Facebook - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly sponsored by: UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm priceguide Learn how to automate tasks, save time, and increase your profit. No coding required!

In this episode of The Field Guide, host Peter Wilson sits down with Peter Bacon of CallTrackingMetrics (CTM), to dive deep into the tools, technology, and strategy behind modern call tracking, and why it remains one of the most important components of lead attribution for small and local businesses.This episode is a must-listen for agencies, marketers, and business owners who want clearer insights into where their leads come from and how to make every call count. Whether you're using call tracking today or considering adding it to your tech stack, you'll walk away with practical, real-world knowledge from one of the most trusted experts in the space.

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In this episode of IMC Live, we sit down with Josh Rozman — the one-person marketing team at Oberlin Filter Company — to unpack how creativity and tech are reshaping industrial marketing. Josh shares how he tackled one of manufacturing's biggest challenges: marketing attribution. From “ghost hunting” lead sources to rolling out call tracking via CallRail, Josh talks us through the tools and tactics helping him earn internal buy-in and optimize spend. But that's just half the story. We also meet Phil — an AI-powered chatbot and animated brand mascot that handles weekend calls, screens leads and helps humanize Oberlin's technical offerings. Phil isn't just a gimmick — he's a scalable, brand-owned asset helping bridge the gap between web traffic and sales conversations.

In Part 2, I sit down with Harry Bott, the co-founder of the industry's leading call-tracking software, to audit the holes in your sales process you can't see.  20% of sales calls never reach a salesperson on the first attempt, and around half of the calls that do get through never make it into the CRM, so you're losing up to three quarters of your phone opportunities before follow-up even begins.  We walk through exactly how to plug those holes. The language that saves a “sold car” enquiry, why silence beats feature-dumping, mirroring pace to build trust, the “three-point affirmation” to defuse price, when to offer delivery vs. an appointment up-front, how to telephone-interview candidates, and why every shopper should be treated like a rock star.  Listen to this on your commute. About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon's words ‘real world', it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal. To find out more visit: www.symcotraining.co.uk

Today's show features: Cole Frankman, Dealer Principal/Owner of Frankman Motor Company This episode is brought to you by: Lotlinx - Get the best possible market advantage on every vehicle transaction. Optimize operations and boost profits using artificial intelligence (AI) and machine learning. Learn more @ https://lotlinx.com/ Check out Car Dealership Guy's stuff: CDG News ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://news.dealershipguy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CDG Jobs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jobs.dealershipguy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CDG Recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ My Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ dealershipguy.com

Before your first sip of coffee, 75 % of Auto-Trader shoppers have already picked their dealer - will it be you? In this episode, Harry Bott - Co-founder of the industry's #1 call-tracking platform, Mediahawk - breaks down the “48-hour window” that decides 75 % of your digital leads.  I ask Harry exactly how top dealerships capture, coach and convert those calls.  In this episode you'll learn: The single objection-handling phrase Harry's AI flagged as a “profit killer” (and what to say instead) How to slice every inbound call into coachable micro-moments, without drowning your team in data Real client case study: from 29 % to 67 % appointment set-rate in one month A zero-cost script tweak that turns “just looking, mate” into booked test-drives If you sell cars, manage a team, or simply need more deals from the leads you already pay for, hit play. About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon's words ‘real world', it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal. To find out more visit: www.symcotraining.co.uk

Send us a textMastering Sales Funnels and Predictive Analytics with Alex FenderIn this episode of The Wireless Way, host Chris Whitaker welcomes Alex Fender, the chief funnel scientist and founder of Funnel Science. Alex shares his journey from being a US Marine Corps veteran to becoming a tech entrepreneur specializing in sales funnel optimization and predictive analytics. The conversation covers Alex's background in logistics and technology during his military service, his transition into the tech world, and the founding of Funnel Science. Alex discusses the importance of applying scientific methods to sales funnels, understanding return on investment (ROI), and the challenges companies face with data accuracy and process integration. The episode also touches on the role of AI and technology in modern business strategies, the significance of call tracking and recording, and provides insights into decision-making processes at different management levels. Alex emphasizes the need for constant testing and measurement to achieve better business outcomes. The episode concludes with a call to action for businesses to seek help and invest in proper tools and processes to optimize their operations.00:00 Introduction and Gratitude00:53 Guest Introduction: Alex Fender02:44 Military Background and Early Tech Ventures07:19 From Marine Corps to Funnel Science13:49 Challenges in Marketing and Sales Funnels16:33 Importance of Data Accuracy and Integration18:14 Leadership and Accountability in Business22:22 Customer Frustrations with Complex Processes23:52 The Importance of Speed in Customer Service25:18 Adoption of AI and Technology in Business27:05 Challenges with AI Implementation30:14 Decision Makers and ROI in Business37:42 Call Tracking and Quality Control40:33 Final Thoughts and AdviceMORE ON FUNNEL SCIENCEMORE ON ALEXSupport the showCheck out my website https://thewirelessway.net/ use the contact button to send request and feedback.

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Learn how accurate attribution tracking transforms marketing results Look, let's face it - guesswork is the cancer of all business. As I always tell my clients at Predictable Profits, you need to eliminate that guesswork with proper data. That's why I invited Michael Cooney, co-founder of WhatConverts, onto the podcast. I've had multiple agency clients rave about this tool that's helping them generate better results and higher ROAS for their clients. We dive deep into why native conversion pixels from Meta or Google fall short, how to properly value different types of leads, and why understanding the complete customer journey is critical for making smart marketing decisions. My guest today, Michael Cooney, built WhatConverts after running his own agency for over 20 years. He experienced firsthand the frustration of trying to prove marketing ROI to skeptical clients who couldn't see the full picture. When a client once said to him, "These leads seem like they're from existing customers, not marketing," Michael realized he needed a better solution - a truth-seeking tool that would reveal exactly which marketing efforts were driving valuable conversions. That's when WhatConverts was born, and it's now tracking over 4 million leads per month across industries. KEY TAKEAWAYS: The limitations of standard conversion tracking How dynamic number insertion works The complexity of modern buyer journeys Issues with standard cookie windows The importance of data-driven decision making WhatConverts' six-step process Proper troubleshooting for underperforming campaigns Value-based pricing for marketers Links: LinkedIn:https://www.linkedin.com/in/michaelcooney/ Twitter:https://twitter.com/mc_cooney Email:michael.cooney@whatconverts.com Company Website:https://www.whatconverts.com/ Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

If you're spending money on marketing but have no clear way to track what's actually bringing in new patients, you're not alone. The good news? There's a way to fix that. In today's episode, we're talking about one of the most overlooked yet powerful tools in marketing: call tracking. If you're not tracking your calls, you could be wasting thousands on campaigns that aren't delivering results. That's why I invited Nick Jascomb, Sales Manager at CallRail, to break down how dentists can easily track and optimize their marketing efforts. Nick has spent nearly six years helping businesses get smarter about their marketing strategies with real data, AI-driven insights, and call tracking that actually works. In this conversation, we cover: Why most dentists aren't tracking their marketing correctly—and how to fix it. How CallRail helps dental practices know exactly where new patients are coming from. AI's growing role in patient communication and marketing optimization. The #1 mistake practices make with call tracking (and how to avoid it!).

Unsere Firma wächst – und das bedeutet, dass wir Prozesse optimieren müssen. Wie setzen wir datengetriebene Kundenakquise, Google Ads und automatisierte Lead-Generierung gezielt ein?Mit Erik, meinem Geschäftspartner, habe ich darüber gesprochen, welche Rolle unsere neue Experten-Webseite spielt, warum ein smartes Call-Tracking-System essenziell ist und wie wir Mitarbeiter gezielt in den Vertrieb einbinden, um den gesamten Prozess effizienter zu gestalten.Was dich in dem Video erwartet:

In this episode, we explore cutting-edge e-commerce advertising. Learn strategies to maximize reach on multiple platforms like Amazon ads, Google ads, and more. Unlock the secrets of the digital advertising realm with us as we explore the journey of Navah Hopkins, a seasoned e-commerce advertising expert. Discover how Navah transitioned from teaching dreams to shaping the future of SEO and PPC marketing. With her experience in navigating the ever-changing digital landscape since 2008, you'll gain insights into the ethical dilemmas and strategic shifts that led her to embrace PPC. This episode promises a deep dive into the integration of PPC with SEO and the transformative role of AI in this burgeoning $91 billion industry.   Our conversation spans the evolution of advertising platforms, likening modern problem-solving to the once-dominant yellow pages. Navah shares how being present in the digital marketing space can secure a brand's status as a default consumer choice, similar to Amazon's rise to prominence. We also highlight the complexities of combining PPC and SEO strategies, the hidden challenges in automatic platform settings, and the value of accurate data interpretation on platforms like Google, Facebook, and Amazon. Nava sheds light on common advertising mistakes and offers practical advice on avoiding pitfalls that can mislead decision-making.   As we look towards the future, Navah shares her vision for the untapped potential of video advertising, particularly on platforms like Amazon where low competition offers a cost-effective edge. From influencer marketing to TikTok's global reach, we explore innovative strategies that maximize ad performance and attribution. Join us in uncovering how Navah Hopkins is leading the charge in ethical and innovative digital marketing, paving the way for what lies ahead in this dynamic industry.   In episode 431 of the AM/PM Podcast, Kevin and Navah discuss: 00:00 - AI Impact on SEO and Advertising 11:18 - AI's Impact on Branding and Consumers 14:11 - Navigating Different Online Advertising Platforms 14:59 - Evolution From Unknown to Default 22:01 - Google Ads Reporting Trustworthiness 23:00 - Avoiding Common Advertising Pitfalls 25:40 - Data Analysis for Marketing Decisions 31:23 - Discussion on Automated Tools and AI 32:34 - Vendor Selection for E-Commerce Sellers 35:10 - Payment Models in Marketing Strategies 38:22 - The Future of Video Advertising 42:58 - Amazon Prime's Transactional Ad Advantage 45:25 - Maximizing Google Ads Performance and Attribution 48:21 - Call Tracking and Attribution in Marketing 53:39 - Connecting With Nava Hopkins on Optimization 55:16 - Kevin King's Words of Wisdom

In this episode, I sit down with Reuben Fine, who leads OEM partnerships at CallRevu, to dive into a critical yet often overlooked aspect of dealership success: phone calls. Did you know that 30-40% of dealership calls go unanswered? That's a staggering number of missed opportunities that could dramatically impact sales and service outcomes. Reuben and I explore how dealerships can leverage technology, recorded calls, and insights to transform their phone handling processes. We discuss how OEMs are evolving their approach by collaborating with tech partners to improve phone efficiency, sales processes, and customer experience. Reuben also introduces exciting tools like CallRevu's new AI-powered Test Track, which gamifies training for dealership teams, making development fun and engaging. If you've ever wondered how to future-proof your dealership, improve customer service, and maximize every opportunity that comes through the phone, this episode is for you. From tech solutions to actionable skills, we cover it all in this fun, insightful conversation. Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Showroom traffic may be down, but the deals are still there—if you know where to look. In this episode, Lindsey Shaker, Marketing Director at Shaker Automotive Group, reveals her problem-solving mindset and the hacks she uses to uncover hidden opportunities that many dealers miss. If you're wondering why your dealership isn't seeing the foot traffic you expect, this conversation is for you. Lindsey dives into the often-overlooked areas in dealership marketing, from phone systems to call tracking, and explains how small gaps in these processes can have a big impact on your sales. She shares her unique approach to tracking ROI and shows how digital marketing, when optimized, can drive phone calls and appointments that close faster and more effectively than traditional leads. We talk: phone systems, tracking ROI and sourcing, phone lines, reporting, call transcripts and keywords + so much more! Talk about learning work hacks - here ya go!! ANd thank you Lindsey!  With the right systems in place, Lindsey reveals how she helps her GM's tie marketing efforts directly to sales, even when showroom traffic is weak. She explains how she audits every 45 days to ensure call tracking and reporting are spot-on, and how she's solved issues related to missed opportunities, inaccurate reporting, and inconsistent CRM logs. If you're struggling with where to spend your marketing dollars or why your leads aren't converting as expected, Lindsey's insights will help you uncover the root causes—and show you that the sales are already waiting for you, right under your nose. Tune in to discover how to fix the gaps and start closing more deals today! Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Jack Chambers-Ward is joined by SEO veteran Noah Lerner for an in-depth discussion on the importance of critical thinking in SEO. Noah and Jack champion the structured, evidence-based approach to decision-making as well as discussing the challenges and pitfalls of problem-solving, and the essential skills needed to excel in SEO. Noah also brings real examples from over 20 years of experience, such as the transition from UA to GA4 at Sterling Sky, building data pipelines and even how to communicate important data to clients. Sponsors Experience the evolution of SE Ranking Try Optmyzr - Made by PPC people, for PPC people Follow Noah ⁠Follow Noah on LinkedIn⁠ ⁠Sterling Sky⁠ ⁠Join the SEO community⁠ Chapters 00:00 Trailer introduction 00:58 Introduction 02:18 Sponsors: SE Ranking & Optmyzr 06:42 Welcome Noah Learner 09:44 Defining Critical Thinking Skills 11:42 Challenges in Problem Solving 15:32 Importance of Structured Problem Definition 23:31 Data-Driven Decision Making 40:52 Aligning SEO Metrics with Business Goals 45:29 The Importance of Call Tracking 46:50 Understanding Attribution and Data Constraints 50:01 Prioritizing Tasks for Maximum Impact 51:47 Efficiency Through Automation 54:52 The Role of AI in Problem Solving 01:05:09 Critical Thinking in SEO 01:11:38 Building a Supportive SEO Community 01:15:17 Conclusion and Future Episodes

EPISODE 176: Are you wasting your marketing budget? In this episode of Eat, Sleep, Invest, I sit down with Chris Nelson to talk about call tracking, AI, and lead conversion. Chris is a Senior Manager of Vertical Marketing at CallRail, a platform that enables businesses to assign dynamic phone numbers to marketing campaigns and track results. This episode covers everything from lead attribution to CRM integrations and how CallRail can be the tool that makes your marketing budget work smarter, not harder.  Tune in and stop guessing about where your marketing budget is going!   Key Takeaways:   00:00 Intro 00:56 Chris's background 02:11 Dynamic call tracking explained 07:39 Why you shouldn't use a static number 08:30 Call tracking with AI  11:53 CallRail integrations and features  16:30 Outro   —   If you want to watch the video episode, go to: www.motivatedleads.com/podcast/episode-176-boost-your-lead-conversion-instantly-with-this-ai-powered-call-tracking-tool-chris-nelson    —   Get in touch with Chris Nelson:   

Kyrios Systems (205-736-8422), the miracle all-in-one business platform, allows you to automatically record your calls and customize your lead capture workflow with advanced VoIP tools. To discover the next generation of business communication, visit https://kyriossystems.com/call-tracking Kyrios Systems City: Hoover Address: 1236 Blue Ridge Blvd Website: https://kyriossystems.com Phone: +1 205 736 8422 Email: info@kyriossystems.com

In this episode, we sit down with Joe Summers, Founder of Synergy Multifamily Advisors, to explore how technology and innovation are disrupting the multifamily real estate industry.  With over two decades of experience, Joe has witnessed the industry's evolution firsthand and shares valuable insights into the key challenges and opportunities for property owners and managers. Joe dives deep into the state of multifamily marketing, revealing why many believe it's "broken" and what companies can do to improve branding and lead attribution. We also discuss the critical role of technology in enhancing operational efficiency, from call tracking and performance management to the rise of AI and chatbots in handling tenant inquiries. Key Topics & Highlights: Learn why multifamily marketing needs a fresh approach and how branding can make a big impact. Discover how AI and chatbots are revolutionizing call management and improving tenant experiences. Explore the evolution of maintenance technology and its potential to reduce costs and improve service. Understand the importance of supplier relationships and how they shape the future of multifamily tech. Get actionable insights on scaling companies and driving success in the multifamily real estate industry. This conversation covers everything from the future of call centers to the importance of investing in maintenance technology to improve tenant satisfaction. Joe's experience in scaling companies and positioning them for acquisition offers listeners a rare look behind the scenes of the multifamily tech landscape. Digible:⁠ ⁠⁠https://digible.com/⁠⁠⁠ Fiona: https://www.myfiona.com/ Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠ Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠ (00:00) Introduction  (04:45) Joe's Background in Multifamily (07:22) Joe's Career Arc in Three Chapters (11:43) Transition to Call Tracking and Lead Attribution (14:32) First Acquisition Experience (16:53) Scaling Companies and Choosing Entrepreneurship (20:22) Call Centers and Their Importance (22:05) Chatbots vs. Call Centers (27:06) Operational Challenges in Multifamily (28:44) Synergy Multifamily Advisors: Purpose and Vision (32:33) Technology Adoption and Multifamily's Growth (40:20) Reactionary vs. Proactive Industry Practices (43:15) Challenges with New Technology in the Industry (47:07) Is Marketing Broken in Multifamily? (50:45) Branding Property Management Companies (55:48) Future of Property Management and Consolidation (58:18) The Importance of Maintenance Technology (01:01:25) Balancing Technology and People in Multifamily

In episode #142 of the Transform Sales Podcast: Sales Software Review Series, Jalen Nelson interviews Ryan Johnson, Chief Product Officer at CallRail, a lead intelligence platform for businesses relying on inbound and outbound calls. Ryan provides an overview of CallRail's features, emphasizing its AI-powered call tracking, marketing attribution, and conversation intelligence tools. Targeting small and medium businesses across verticals like healthcare, automotive, and home services, CallRail helps companies optimize marketing spend and improve lead conversion. The discussion also highlights the platform's flexible pricing model, starting at $45/month, and its seamless integrations with CRMs like HubSpot and Salesforce. Try CallRail Here: https://getcloudtask.com/CallRail #TransformSales #salessoftware #cloudtask

Send us a textEver wondered how to turn your SEO skills into a passive income stream? Discover the secrets behind the rank and rent model, a groundbreaking strategy where you can generate valuable leads for local service providers without ever picking up a tool yourself. Join Ed Dawson in this insightful episode of "SEO is not that hard," where he unpacks the mechanics of building and monetizing websites that target specific services in specific areas, like plumbers in Manchester. Ed shares expert tips on how to leverage your expertise in website creation and online marketing to provide leads that local businesses are eager to buy, either on a cost-per-lead basis or for a flat monthly fee.Learn the critical role call tracking plays in the rank and rent model and how it can help you prove the value of your leads. Ed explains why a dedicated phone number with a whisper message is essential for tracking and attributing leads accurately. This episode is packed with actionable advice on setting up and managing call tracking systems, ensuring that both you and the service providers can trace the origin of every call. Whether you're an SEO newbie or looking to expand your skill set, this episode offers a treasure trove of strategies and insights to help you succeed in the rank and rent space.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

This episode of Legal Marketing Happy Hour features a conversation between Jim Hayes, Lindsay, and Chris Nelson, Senior Manager of Vertical Marketing at CallRail. The episode delves into the importance of call tracking and lead intelligence for law firms. Chris, with his legal and marketing background, provides insights into the unique challenges faced by law firms in client acquisition. The discussion covers the benefits of call tracking, form tracking, and conversation intelligence, emphasizing how these tools can help law firms improve efficiency, client experience, and overall business growth.

In this episode, I dive into the world of inbound sales calls, I say are the low-hanging fruit for increasing income and maximizing conversions in the car sales! Learn how to craft a sales process tailored to address common challenges encountered during inbound sales calls, such as customers rushing for out-the-door (OTD) pricing, seeking trade values upfront, or inquiring about rates and availability before committing. Join me as I explore the art of mitigating problems on your sales calls and devising a proactive strategy to preempt and resolve issues that may hinder your sales success. Learn actionable techniques to shift the odds in your favor, ensuring more favorable outcomes aligned with your desired results. Many sales professionals face the challenge of being derailed right from the initial greeting, making it difficult to secure appointments when customers press for information upfront or hesitate to visit the dealership. Gain insights into different approaches to handling sales calls effectively, presented through diverse scenarios and examples aimed at positioning you as a trusted advisor rather than a mere seller, fostering a sense of confidence and rapport with potential customers. Uncover a blueprint for structuring a refined call process that minimizes common pitfalls and enhances your overall call performance. Embrace the notion that persistent problems indicate a need for process improvement, and explore specific strategies and methodologies to elevate your call outcomes consistently. To succeed in inbound sales calls, it's crucial to convey confidence, expertise, and genuine care through your interactions. Let's embark on this journey together to redefine your communication style, refine your questions, and reshape your statements to establish yourself as a valuable resource and guide for customers. Commit to adopting new processes and embracing change to propel your sales performance to new heights. Embrace the challenge of mastering inbound sales calls, and unlock your full potential as a top-tier sales professional. Are you ready to elevate your sales game and achieve greatness in every call? Tune in now and take the first step towards sales excellence! Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com  

Join us for an insightful episode as we delve into the world of service and sales department challenges and solutions with Maria Maleki, Regional Sales Manager, a seasoned expert at CallRevu. In this interview, Maria sheds light on the critical aspects of service department communication, sales training, and development, particularly focusing on the Service BDC (Business Development Center). Maria highlights common weaknesses that hinder effective communication in service departments, emphasizing the importance of building strong relationships with customers. She points out that newer and younger personnel often struggle when faced with complex customer inquiries related to service work, pricing, and timeframes, which can lead to missed opportunities and customer dissatisfaction.  Throughout the conversation, Maria provides valuable tips to address these challenges, emphasizing the significance of active listening, rapport-building, and effective questioning techniques. By recapping conversations, expanding on responses, and demonstrating understanding, service advisors can enhance the customer experience, increase appointment conversions, and foster continued engagement. Maria also shares key tactics to position service advisors as trusted problem solvers, focusing on value rather than price alone. By showcasing the process of diagnostics in a transparent and non-intimidating manner, advisors can instill confidence in customers and emphasize the importance of choosing their services. Furthermore, Maria discusses the use of AI technology to analyze customer interactions, flagging keywords related to common issues such as pricing concerns or competitor mentions. By leveraging AI insights to identify and address recurring problems, service departments can proactively coach and train staff for better outcomes, ultimately improving customer satisfaction and retention. Tune in to discover practical strategies and techniques to enhance service department communication, build customer relationships, and drive business success in the competitive automotive service industry. Contact Maria: mariamaleki@callrevu.com Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com  

“I would definitely say keep it simple to start, says Jason Smith, Sales Engineer Supervisor at CallTrackingMetrics. With a staggering 80% of customer service and support organizations projected to utilize generative AI in some form by next year, it's clear that this technology is poised to transform the way we approach call tracking and customer experience. In this episode, we delve into the world of AI-powered call tracking, exploring its immense potential to boost agent productivity and elevate customer experiences. Jason Smith, Sales Engineer Supervisor at CallTrackingMetrics will shed light on how organizations can harness the power of generative AI to gain deep insights from call data, streamline processes and make data-driven decisions that drive customer satisfaction. Jason discusses how, generative AI can, if companies take it step by step, streamline how data is consumed and create actionable information that leads in improved EX and CX. Jason Smith About CallTrackingMetrics CallTrackingMetrics is an award-winning, global conversation analytics company founded and led by a husband-wife team that enables marketers to make effective data-driven decisions and increase ROI. Over 100,000 users, including Morgan and Morgan, SearchKings and ServiceMaster, rely on CTM to track and attribute all online and offline leads across multiple platforms through native integrations with core tools like Google Ads and Analytics, HubSpot, Salesforce, Zoom, and Facebook. CallTrackingMetrics is named an industry leader, year after year, by top software publications like G2 and Capterra and regularly recognized for its growth and innovative culture. CallTrackingMetrics.com

Our guest today is Mike Stocker, VP of Partnerships at CallRail. CallRail is the leading AI-powered call tracking and lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. CallRail is integrated with HubSpot and many other CRM platforms and tools, and it helps solve some common pain points in the lead generation process that we're discussing in this episode. We also talk about current shifts in the market when it comes to customer journeys and lead generation processes, how businesses can leverage call tracking and what first steps they can make in that direction. What is Covered: What call tracking is and how it works What information and benefits businesses can have from call trackingHow AI can help with determining the sentiment of a sales callCallRail and HubSpot integrationOvercoming problems with inaccurate attribution How to navigate omni-channel customer journeysCommon use cases for call tracking How AI really changes the landscape of businessTeam retention and AI automation Resources: Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy Learn more about CallRail https://www.callrail.com/ Learn more about MarketVeep https://marketveep.com Find us on LinkedIn https://www.linkedin.com/company/market-veep/ Follow us on X https://twitter.com/market_veep Follow us on Instagram https://www.instagram.com/market_veep/ Find us on Facebook https://www.facebook.com/marketveep/

In this episode, we're unpacking everything you need to know about Google Ads for your vet practice. It's like finding a map to buried treasure, but instead of gold, it's full of strategies to attract the perfect pet parents to your clinic. We're not just talking about any clicks here; we're aiming for clicks that count, clicks that turn into loyal clients who trust you with their furry friends. Now, let's chat about the magic of targeting the right crowd. Picture this: you're not casting a wide net hoping to catch a few fish; you're choosing the right bait for the fish you want. That's the minimum viable audience for you. It's about getting super specific with who you're talking to, so your message hits home every time. And when it comes to where your ads show up, it's a whole buffet of options. Search campaigns are your go-to, but there's also this new kid on the block called Performance Max campaigns. They're like the smart kids in class, using all the data to make sure your ad gets seen by folks who are actually looking for vet services. But hey, it's not all sunshine and rainbows. We've got to talk about the pitfalls too, like those sneaky smart campaigns that might drain your budget faster than a puppy chews a slipper. And then there's the art of choosing the right keyword match types – it's a balancing act. Plus, we can't forget about display and shopping ads. They've got their quirks, but they can work wonders for your brand and online store if you play your cards right. So, to wrap this up, mastering Google Ads is like being a digital marketing wizard for your vet practice. It's about making smart choices, analyzing the heck out of your data, and always keeping your eye on the prize – helping pets and their humans. Tune in to the episode, and let's take your practice to the next level together. Here's to making your vet practice the talk of the town (or the internet, in this case). Catch you on the podcast!

Tim Smith, the dynamic General Manager of Volz Auto Group in New York, chats with me about the world of sales call analysis and its transformative impact on sales performance. Tim shares his expertise on utilizing recorded calls as a tool for accountability, evaluation, and continuous improvement within his sales team. 2024 Vibes and you have to be careful when leveraging with your teams!  Tim reveals his process of reviewing recorded sales calls via CallRevu system to hold his team accountable and assess the effectiveness of their customer interactions. Through the use of call transcripts, looking for key words and constructive feedback, Tim illustrates how he identifies areas for improvement, addresses discrepancies, and ultimately enhances the performance of his sales force. Tim sheds light on the evolution of his sales call analysis approach over the years, emphasizing the importance of continuous learning, adaptive strategies, and the cultivation of a culture of improvement within the sales team. Discover how his commitment to leveraging call analysis as a strategic tool has led to enhanced sales strategies and a more dynamic, customer-centric sales environment at Volz Auto Group. Listen to this informative episode with Tim Smith and I on the power of call analysis in driving sales excellence and fostering a culture of continuous improvement within the automotive industry! Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com  

About the Episode:Chase Barmore is an Account Executive at Hyros, an ad tracking & AI optimization software for 3000+ global businesses with $3.5B in ad spending. Some of their clients are Tony Robbins, Click Funnels, Playboy, and Grant Cardone.Chase is also the co-host of Sales Players, a podcast for top players in the B2B sales space.In this episode, we explore how you can create and track top-performing ads for your info products, coaching, and consulting services. We also tackle why creating a podcast in the B2B space is a great idea and how can you leverage your job to create content.Today, we'll cover:- Chase Barmore's journey from burning cash on ads to streamlining ad attribution with Hyros- Why understanding ad attribution is critical for content creators and how Hyros solves common challenges- The power of using content, like a podcast, as a tool for strengthening sales and networking- Insights on building a sales strategy in today's content-rich environment and why inbound leads are crucial- Actionable steps for content creators to transition into successful course and product offeringsWhat You'll Learn1. Ad Tracking and Attribution2. Inbound Marketing and Sales Strategies3. Sales Process and Integrated Tracking4. Leveraging Podcasting for Business Growth5. Leveraging LinkedIn for Sales and Networking6. The Intersection of Content Creation and Sales7. Roadmap for Content Creators in SalesTimestamps04:07 About the ad tracking and attribution software, Hyros05:53 Identifying top-performing traffic sources and conversion points with Hyros07:38 Essentials for creators running an ad for the first time11:04 Getting into podcasts about SaaS sales with Jesse Woodbury11:52 Networking, building a personal brand on LinkedIn13:10 Leveraging podcasts for ICP relationships and content creation19:59 Approaching sales conversations as a content creator21:55 Collecting prospects' emails, learning from other content creatorsThe Importance of Server-Side Tracking in Advertising: "I had gotten into actually running my own ads and I had, I burned a lot of money, um, with ads. And something I didn't realize is having a server-side tracking tool and the importance of actually having a tool like this, uh, because you get a lot of ads in your internal feeds from Instagram, YouTube, and everybody makes it seem like it's really simple, uh, but it is a lot more complex. And with a tool like Hiros, I think, uh, it really can help those looking to run ads." — Chase Barmore [00:01:45 → 00:02:21]Impact of Privacy Updates on Digital Marketing: "So he had seen issues before the iOS 14 update and the GA4 update and these different updates with privacy before anything was happening, because he was running so much with ads. And so really the thing that we saw for is attribution, missed attribution, really understanding where your, uh, leads are coming in from." — Chase Barmore [00:04:10 → 00:04:34]Monetization Strategies for Content Creators: "What a lot of these creators are doing is basically they're running ads to a low ticket offer. So let's say some sort of, could be a $7 course, could be a $27 course. Then when the actual person comes into the funnel, they're going to have a mid-ticket offer, then a high ticket offer." — Chase Barmore [00:06:03 → 00:06:23]Optimizing Digital Marketing: "So I would first make sure that you have tracking set up, that you have some sort of CRM, you have some sort of call booking funnel in that it, it's not all over the place. You want to use some sort of CRM that could be go high level, that could be HubSpot, and then basically you. I wouldn't start with every platform. Uh, I would start mainly with either Facebook or Google, and then I would start to understand my funnel and get that one page of, okay, what is my offer? Intro. Offer page. Get that page done, get some basic creative and start running ads to getting people to the page and seeing if they start to opt in. The issue that you were talking about, Ramon, was a lot of times what happens if somebody clicked on your ad and then maybe six months later they purchase? You're not going to know that that person found you through that ad." — Chase Barmore [00:07:38 → 00:08:37]The Power of Networking: "LinkedIn and networking is so important for creating content. It's not about the amount of viewers or followers, especially. You can do these one-to-one conversations and really niche into your audience and start to help people." — Chase Barmore [00:12:14 → 00:12:30]Testing Online Courses Viability: "If you're not already like selling a course or you're an affiliate marketer or you have some sort of offer, is testing your audience if they're going to buy something from you and just create a course, you can go on school like Alex Hormozi's deal." — Chase Barmore [00:20:03 → 00:20:22]Key Marketing Strategies: "The most important thing you can get from your prospect is their email. So any way that you can capture an email, if you're not already capturing your clients' emails, start doing that." — Chase Barmore [00:22:02 → 00:22:13]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicChase Barmore - Strategic Account Executive at Hyros

Are you ready to elevate your digital marketing game and become a sales powerhouse? This week on "Invest In Yourself: the Digital Entrepreneur Podcast," host Phil Better sits down with the astounding Anthony Franck, an online marketing virtuoso who has a wealth of knowledge to share from his staggering success in consultative selling and Facebook advertising. This episode is a goldmine for entrepreneurs eager to drive their business growth through precise customer targeting and smart ad optimization. Anthony divulges his expert strategies on using customer lists to supercharge Facebook ad campaigns and sheds light on the often-overlooked importance of robust tracking systems. Learn from Anthony's proven track record – find out how a mere $1.86 ad click astonishingly turned into a $60,000 sale! Plus, get insider advice on boosting your self-confidence and why having the right circle around you can make a significant difference in your entrepreneurial journey. Beyond tactics and techniques, Anthony offers you an exclusive chance to enhance your business through a free audit and connection to a valuable support network via secrettobillions.com and their Discord community. Phil isn't just impressed; he's inspired – and he plans to join the Discord community himself! The episode also explores Anthony's insights on the "AI advantage" in digital advertising, the transformative journey from being the "Facebook guy" in town to a sought-after expert, and the critical shift from agency work to lucrative partnerships with established businesses. Entrepreneurs, this is your chance to grasp what it takes to adapt to rapid digital changes and grasp the essence of successful business models. From understanding customer demographics and refining sales tactics to embracing the importance of recurring income and referral programs, this episode has it all. Fueled by lessons from his own career evolution and that of other affluent entrepreneurs, Anthony addresses the need to act upon your business plan without awaiting perfection, using real-world examples to illustrate the effectiveness of his approaches. Don't miss out on the opportunity to transform the way you think about online business, advertising, and customer acquisition. Turn those digital challenges into your entrepreneurial successes by tuning into our enlightening conversation with Anthony Franck. Listen now – because investing in yourself is the best investment you'll ever make! Find the full wisdom-packed episode with Anthony Franck on "Invest In Yourself: the Digital Entrepreneur Podcast" and take the first step toward revolutionizing your digital business strategy.

Eric and I drop a lot of important actions that improve dealer profitability and customer loyalty! Sooooo meet Eric Glass! The esteemed Senior Director of Sales Engineering and Product Enablement at CallRevu, as we explore the dynamic world of communication intelligence in the automotive industry. With over two decades of experience in enterprise SaaS, Eric shares invaluable insights into managing high-performing teams and revolutionizing the customer experience!

A lot of calls that come into a dealership are for the Service department. Sometimes calls are unanswered, hit a VM or go to the wrong department. All sorts of things can compromise the client experience! The worst is letting down current clients and new ones! There are ways to confront and correct. We unlock the ways to get you there! A second chance with a customer? Ohhhh yeah…here we go!  The question is…Did the call lead to business? It's time to find out! Over 50% of calls that go to VM do not reply back. This is just one moment that when confronted and corrected will save deals, loyal clients and improve CSI. After Hours…what happens to these calls? There's incredible data that will help you target opp's and help you determine how to make a change that squashes these problems. Ad spend - call tracking helps determine what's working and where your money should be invested. Ben Chosen opens about how dalerships can take advantage of the latest AI tech in call handling! Ask him yourself....benchoder@callrevu.com

Daniel Martinez is a real estate expert with a passion for creating products that can help people. After struggling with the roughness of Podio, he co-founded Hive, a CRM that simplifies marketing and customer relations management. Hive is an all-in-one system that integrates texting, emailing, workflow automation, dialers, signaling, power dialers, unlimited websites, and unlimited users. One of the most popular features of Hive is its ability to touch and multi-touch people in one flow, giving users the ability to coordinate and automate the whole process. With Hive, users can hit multiple people in a certain flow using one program, making tracking easier and faster.

Marketing strategies can dictate either a triumphant success of a business or a tragic waste of resources. The worst part is that most businesses with poor marketing decisions don't realize they are doing something wrong until it's too late! That's why in this episode, Ryan Englin and Jeremy Macliver talk to Brittany Murphy, a Partner at One Thing Marketing. She explains how to revamp your website and reinvent your marketing by discussing the psychology behind it. Brittany also breaks down creative ways to promote your business to successfully convert your target market into loyal customers. Tune in and learn how to level up your current marketing tactics to yield the most desirable business results!

Dental Practice Start Ups need new patients! When starting up and your budget is tight and you need a serious ROI. You need to know quickly what's working and what's NOT working. MVP Mailhouse specializes in getting you accurate data so that there is ZERO guessing. And folks... we are HERE TO TELL YOU... Direct Mail WORKS. People respond to good offers and marketing. Listen to the ENTIRE EPISODE to see how MVP Mailhouse seperate themselves from the rest. TO contact them REACH OUT to Aaron tell him you saw him on OUR SHOW!!!! Special Offer For Dental Unscripted Listeners: FREE MVP Direct Mail area analysis and strategy proposal for your startup! email: info@mvpmailhoues.com Phone: 877-410-2887 MVP Mailhouse Facebook MVP Mailhouse LinkedIn Page 00:00 Music 00:21 Intro 3:00 Introducing MVP Mailhouse 7:05 Does Direct Mail Work? 11:37 Call Tracking & Answering the Phones 18:58 What You Can Control 20:08 Auditing the Campaign 22:50 Tracking Your Campaign 26:55 Cost of A New Patient 31:36 Multiply One Patient Into Many 34:42 The Special Offer 44:00 Closing Remarks As always Michael Dinsio your host is available. Reach Out TO Michael at: Next Level Consultants Website You can learn about what he does to help get doctors into dental practice ownership. Intro Music: Do The Math: by SLPSTRM from Artlist https://artlist.io/artist/503/slpstrm

(If you DO want to work with Golden Proportions, they are actually giving all our listeners 2 EXCLUSIVE DEALS)Reach out to Golden Proportions here: https://go.goldenproportions.com/dental-marketer-deal‍‍In this episode, Xana Winans, from Golden Proportions, breaks down the key points to call tracking and learning which aspects of calls really move the needle. Xana notes that many offices have fallen victim to the million-dollar marketing mistake: not answering or tracking calls. With only 40% of calls into practices being converted to patients on average, it is more important than ever to hone your team's phone skills and have coverage at popular times of day. Just increasing your call conversion ratio from 40% to 50% can make a significant impact, bringing in $250,000 in revenue for an average practice!Catch this week's episode with Xana to dive into patient conversion, phone skills, and popular patient call times!‍You can reach out to Xana Winans here:Golden Proportions WebsiteGolden Proportions FacebookInstagram: @goldenproportionsmarketing‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** How do you measure conversions that come from calls? These conversions often result in very valuable leads and it's very much worth quantifying them! In this episode, Elias has a chat with Todd Fisher, the co-founder, and CEO of CallTrackingMetrics. Topics we discuss: What is call tracking and how does it work? How to integrate call tracking into CRM, Ads, and dashboarding Examples of successful use cases LinkedIn Todd: https://www.linkedin.com/in/toddafisher/  Website CallTrackingMetrics: https://www.calltrackingmetrics.com/  ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

On this episode, Mark sits down with Heather Lisle to discuss the importance of messaging and communication. Find out more about https://www.heatherlisle.com/ (Heather)! OUR PARTNERS:https://www.callrail.com/ (Call Tracking & Marketing Analytics Software | CallRail) https://getemails.com/scalable (Acquire, Engage, Expand, Reactivate - GetEmails) http://getscalable.com/dm (7 Levels of Scale Workbook) Listen to the #1 Digital Marketing Podcast, https://www.perpetualtraffic.com/ (Perpetual Traffic)   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2 (Connect with us on Apple Podcasts and leave us a review!)

Wali Anwar is an entrepreneur and serial marketer on a mission to serve, help, and impact more. He specializes in helping businesses uncover their big idea and craft their marketing plan by helping them build systems to help them optimizing & scale what's currently working. On this episode he covers with Mark how he's been able to use Facebook Groups to build his business and transform his client's results! Connect with Walihttps://twitter.com/Walii_anwar (Twitter) https://www.facebook.com/Walianwaar (Facebook) https://www.linkedin.com/in/wali-anwar-a865b410a/?originalSubdomain=uk (LinkedIn) OUR PARTNERS:https://www.callrail.com/ (Call Tracking & Marketing Analytics Software | CallRail) https://getemails.com/scalable (Acquire, Engage, Expand, Reactivate - GetEmails) http://getscalable.com/dm (7 Levels of Scale Workbook) Listen to the #1 Digital Marketing Podcast, https://www.perpetualtraffic.com/ (Perpetual Traffic)   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2 (Connect with us on Apple Podcasts and leave us a review!)

Michael Buzinski is a lifelong entrepreneur, digital marketing thought leader, and best-selling author who was dubbed a “visionary marketer” by the American Marketing Association. Michael sits down with Mark to discuss the simple (but overlooked) ways to improve your conversions! Connect with Michaelhttps://buzzworthy.biz/ (Make Your Web Presence Buzzworthy ) https://twitter.com/urbuzzworthy (@URBuzzworthy / Twitter) https://www.facebook.com/urbuzzworthy (Buzzworthy Integrated Marketing | Facebook) OUR PARTNERS: https://www.callrail.com/ (Call Tracking & Marketing Analytics Software | CallRail) https://getemails.com/scalable (Acquire, Engage, Expand, Reactivate - GetEmails) http://getscalable.com/dm (7 Levels of Scale Workbook) Listen to the #1 Digital Marketing Podcast, https://www.perpetualtraffic.com/ (Perpetual Traffic)   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2 (Connect with us on Apple Podcasts and leave us a review!)

In this episode of the Duct Tape Marketing Podcast, I interview Todd and Laure Fisher. Husband and wife co-founders, Todd and Laure Fisher founded CallTrackingMetrics in 2011 in their basement and together have grown it into an Inc. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world. Links to Resources: Learn more about CallTrackingMetrics

Have you considered implementing call tracking for your B2B marketing campaigns but are unsure if it will improve performance or waste time and effort? Join me to explore the benefits of call tracking and how it can improve your results and help you better understand what works for each digital channel.

Come join us at the 2022 Wichita Business Expo at Century II on Thursday, September 29!  This is the premiere business-to-business trade show in Wichita.  No matter what you are looking for, you will find it at the Expo! Learn more now!When the pandemic started in 2020, Taishma Council saw a business opportunities to support others in the midst of chaos.  Through a team of virtual assistants, she shares with Don and Ebony how the Virtual Goals Assistant Agency helps others grow and become successful.  On this episode we discuss: Seeing a new opportunity in the pandemic through virtual assistants What is a virtual assistant? Hiring all over the country and creating a culture remotely Bringing on a team that adds different skills to the business The “Dream Team” Why she calls her clients “goal achievers” How the Wichita Regional Chamber of Commerce has supported her The impact of Christina Long on her life Learn more about Virtual Goals Assistant Agency:https://www.vgaallc.com/Facebook ProfileInstagram ProfileTwitter ProfileYouTube ChannelVirtual Goals Assistant Agency excels at understanding the importance of consistency for a small business's brand and being a reliable and resourceful Goals Assistant. We're dedicated to encouraging our Goal Achievers to find the gaps/weaknesses in their business and we use our skills/talents to add value. My superpower is using my experience of managing 20+ small businesses/non-profits to set up all our Goal Achievers for success. I've now offer VIP days proving delegation strategies to businesses who already have a team but doesn't know how to fully utilize them, talk in their language, or tap into their creativity.Taishma Council, 26, is the owner and CEO of Virtual Goal Assistant Agency LLC, which aims to provide reliable remote administrative support for entrepreneurs, rescuing them from the "superhero syndrome". The Dream Team values consistency, effective communication, and being resourceful. They specialize in operations support by managing day-to-day administrative work, content creation, social media management, word processing, and more. At Virtual Goals Assistant Agency, business owners will be matched with a trained part-time remote assistant, or a part-time professional online business manager to accomplish their annual goals! Taishma and her family relocated to Wichita, KS in 2014 as her husband, Saemetruis Council, was a Senior Airmen in the United States Airforce. Prior to being a full-time entrepreneur, Taishma worked as an operations specialist in the mortgage industry while attending WSU and used her free time as a volunteer to non-profits assisting with organizing and project management. Taishma serves as a board member for Sedgwick County SMART Justice Board. She spends a lot of time working at The Hive, visiting local parks with her son, and she doesn't shy away from making new friends! On the horizon: Soon we will be collaborating with CORE Access to offer back-end systems at a discounted rate, such as Sales Funnels, Call Tracking, Email Marketing, Reputation Management, and more.Other Resources:Pandemic Disproportionately Impacting Women-owned Businesses (video)Business Leader Born Through Traumatic Pregnancy (podcast)Meet Taishma Council (article)Join the Wichita Regional Chamber of Commerce! This podcast is brought to you by the Wichita Regional Chamber of Commerce and is powered by Evergy.  To send feedback on this show and/or send suggestions for future guests or topics please e-mail communications@wichitachamber.org. This show is part of the ICT Podcast Network.  For more information visit ictpod.net