Podcasts about Blackberry

In 1962, Nigerian-born Phil Magbotiwan opened a brand-new nightclub in Manchester, England. In part because of his own personal experiences of racism, Phil wanted to create somewhere where everyone would be welcome – Manchester's first racially inclusive nightclub The Reno was born.The nightclub became a particularly important space for Manchester's mixed heritage community, who felt unwelcome in city centre venues.Phil's youngest daughter, Lisa Ayegun shared her memories of the Reno and her dad, with Matt Pintus in 2022.This programme contains descriptions of racial discrimination.Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you'll be taken inside turning points in world affairs from West Africa's fight back against Boko Haram in 2015 to the behind-closed-doors talks that led to the US-Cuba “thaw” and the surprise announcement of restored relations. You'll discover what it was like to experience disasters and how people recovered from them, including the Tabasco floods in Mexico, Portugal's worst train disaster, and the huge clean-up after the Chernobyl nuclear disaster. You'll explore culture and ideas too: Sweden's Expedition Robinson, often credited as the first modern reality TV game show; the friendship between The Beatles' George Harrison and Indian sitarist Ravi Shankar; and the night a tiger attack brought Las Vegas superstars Siegfried and Roy's show to a sudden end. And if you're curious about inventions, we'll tell you how air fryers, BlackBerry, YouTube, Alexa, GPS, superglue, the shopping cart (shopping trolley) and bubble tea were created.If you're new to Witness History, the appeal is simple: real voices, one strong true story, and a fresh way to understand today through events from history – all in the time it takes to enjoy a cup of tea or a walk around the block. Join millions of BBC World Service podcast listeners around the globe and enjoy the insight, context and detail Witness History will bring you.(Photo: Phil Magbotiwan (right) standing in front of the Reno nightclub in Manchester. Credit: The Magbotiwan family)

In November 2015, the 'holy grail' of shipwrecks, laden with treasure worth an estimated $18 billion, was found off the coast of Colombia.The San José, a Spanish galleon, sank in 1708, when a British warship intercepted it. Rachel Naylor speaks to former Colombian President Juan Manuel Santos about how it was located and the ongoing international dispute over who owns it. Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you'll be taken inside turning points in world affairs from West Africa's fight back against Boko Haram in 2015 to the behind-closed-doors talks that led to the US-Cuba “thaw” and the surprise announcement of restored relations. You'll discover what it was like to experience disasters and how people recovered from them, including the Tabasco floods in Mexico, Portugal's worst train disaster, and the huge clean-up after the Chernobyl nuclear disaster. You'll explore culture and ideas too: Sweden's Expedition Robinson, often credited as the first modern reality TV game show; the friendship between The Beatles' George Harrison and Indian sitarist Ravi Shankar; and the night a tiger attack brought Las Vegas superstars Siegfried and Roy's show to a sudden end. And if you're curious about inventions, we'll tell you how air fryers, BlackBerry, YouTube, Alexa, GPS, superglue, the shopping cart (shopping trolley) and bubble tea were created.If you're new to Witness History, the appeal is simple: real voices, one strong true story, and a fresh way to understand today through events from history – all in the time it takes to enjoy a cup of tea or a walk around the block. Join millions of BBC World Service podcast listeners around the globe and enjoy the insight, context and detail Witness History will bring you.(Photo: Wager's Action off Cartagena, Samuel Scott's 1774 painting of the destruction of the San José. Credit: Alamy)

In 1997, after years working abroad, Pramod Bhasin returned to India and spotted an opportunity that would help transform his country's economy.Despite major telecommunications challenges, he went on to set up India's first call centre, laying the foundations for a new outsourcing industry.In 2019, he told Rebecca Kesby how he overcame unreliable phone lines, scepticism and technical hurdles to turn an ambitious idea into reality.Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you'll be taken inside turning points in world affairs from West Africa's fight back against Boko Haram in 2015 to the behind-closed-doors talks that led to the US-Cuba “thaw” and the surprise announcement of restored relations. You'll discover what it was like to experience disasters and how people recovered from them, including the Tabasco floods in Mexico, Portugal's worst train disaster, and the huge clean-up after the Chernobyl nuclear disaster. You'll explore culture and ideas too: Sweden's Expedition Robinson, often credited as the first modern reality TV game show; the friendship between The Beatles' George Harrison and Indian sitarist Ravi Shankar; and the night a tiger attack brought Las Vegas superstars Siegfried and Roy's show to a sudden end. And if you're curious about inventions, we'll tell you how air fryers, BlackBerry, YouTube, Alexa, GPS, superglue, the shopping cart (shopping trolley) and bubble tea were created.If you're new to Witness History, the appeal is simple: real voices, one strong true story, and a fresh way to understand today through events from history – all in the time it takes to enjoy a cup of tea or a walk around the block. Join millions of BBC World Service podcast listeners around the globe and enjoy the insight, context and detail Witness History will bring you.(Photo: A call centre in New Delhi in 2003. Credit: Ravi Raveendran/AFP via Getty Images)

The Storm Skiing Journal and Podcast likes it when ski areas are run by people who are good at running ski areas. Please subscribe to the email newsletter to get new posts the moment they're live. Thank you for supporting independent ski journalism.About CamelbackOwned by: EPR Properties, managed by Peregrine Hospitality (formerly KSL Resorts)Located in: Tannersville, PennsylvaniaYear founded: 1963Pass affiliations:* Ikon Pass: 7 days, no blackouts* Ikon Base Pass: 5 days, holiday blackoutsClosest neighboring ski areas: Shawnee Mountain (:24), Jack Frost (:26), Big Boulder (:27), Skytop Lodge (:29), Saw Creek (:37), Blue Mountain (:41), Pocono Ranchlands (:43), Montage (:44), Hideout (:51), Elk Mountain (1:05), Bear Creek (1:09), Ski Big Bear (1:16)Base elevation: 1,252 feetSummit elevation: 2,079 feetVertical drop: 827 feetSkiable Acres: 166Average annual snowfall: 50 inchesTrail count: 45, with three new trails for 2026-27 (not on the map below, but discussed on the podcast)Lift count: 12 (1 high-speed six-pack, 1 high-speed quad, 1 fixed-grip quad, 2 triples, 2 doubles, 5 carpets – view Lift Blog's inventory of Camelback's lift fleet)For reference:The Zoom transcript (click “transcript” above for the Substack transcript, then click on any text block to teleport to the associated point in the video; timestamps below DO NOT MATCH THE VIDEO)00:03:25.000 --> 00:03:37.000Stuart Winchester: Welcome to The Storm! I'm your host, Stuart Winchester. Today is Wednesday, September 16th, 2026, and I've got a really good show for you today.00:03:37.000 --> 00:03:45.000Stuart Winchester: we're going to talk some Pennsylvania skiing. And Pennsylvania skiing is a really interesting thing. As I travel around the country.00:03:45.000 --> 00:03:56.000Stuart Winchester: and ski at all these different places in the Midwest, and out West, and in New England, and in the Mid-Atlantic. Uh, and as I talk to folks who… who don't ski that much, or only ski at the big mountains.00:03:56.000 --> 00:04:05.000Stuart Winchester: I'll often bring up some experience I had at a Pennsylvania ski area. Pennsylvania has quite a few ski areas as 21.00:04:05.000 --> 00:04:20.000Stuart Winchester: public chairlift-served ski areas, and it does 2.6 million skier visits on average per year. That is more than any state except for Colorado, California, Utah, Vermont, and New York.00:04:20.000 --> 00:04:26.000Stuart Winchester: It's more than Washington, it's more than Oregon, it's more than Montana, it's more than New.00:04:26.000 --> 00:04:39.000Stuart Winchester: So, Pennsylvania is a really important ski state, which is probably why Vail Resorts owns 8 ski areas there, because it is really close to a lot of population centers. In western PA, you have Pittsburgh.00:04:39.000 --> 00:04:54.000Stuart Winchester: and Seven Springs, and Laurel, and Hidden Valley, and then you have Philadelphia on the east side, and you can also draw up from Baltimore and D.C. for Round Top and Whitetail. And uh…00:04:54.000 --> 00:04:57.000Stuart Winchester: And Jack Frost's Big Boulder up in the Poconos. So…00:04:58.000 --> 00:05:00.000Stuart Winchester: Vail has a big presence there.00:05:00.000 --> 00:05:15.000Stuart Winchester: Icon has a presence there with Camelback and Blue Mountain. Uh, and then Indy Pass just signed their 8th ski area in Pennsylvania with Spring Mountain, uh, down near Philadelphia. So, so it's, it's a place where a lot of skiers start.00:05:15.000 --> 00:05:19.000Stuart Winchester: And it's a little bit of a funny place to ski, because…00:05:19.000 --> 00:05:29.000Stuart Winchester: it tends to have an outsized number of novice skiers, which is great. They're very good at doing that. Uh, but it can make it a little chaotic.00:05:29.000 --> 00:05:38.000Stuart Winchester: And the lift lines can get a little crazy, and people are all over the hill, and sometimes they're walking down the hill because they're frustrated and they're giving up.00:05:38.000 --> 00:05:40.000Stuart Winchester: Uh, and…00:05:40.000 --> 00:05:44.000Stuart Winchester: You take that as your baseline in Pennsylvania.00:05:44.000 --> 00:05:49.000Stuart Winchester: And you had any sort of complications.00:05:49.000 --> 00:05:54.000Stuart Winchester: And things get out of hand really quickly. And in general.00:05:55.000 --> 00:06:00.000Stuart Winchester: For that reason, the ski areas that have survived in Pennsylvania.00:06:00.000 --> 00:06:07.000Stuart Winchester: are among the best operators in the world, and I would put that up against anyone.00:06:07.000 --> 00:06:14.000Stuart Winchester: It's a very, very challenging environment, not only because you have a high number of novice skiers.00:06:14.000 --> 00:06:17.000Stuart Winchester: Uh, but also because you have…00:06:17.000 --> 00:06:31.000Stuart Winchester: not a ton of snow, sometimes in the west part of the state, where there's higher elevation, they do get a lot of snow, but… but not as a rule, you couldn't count on it for natural snow. Uh, you get a lot of rain, you get a lot of warm-ups.00:06:31.000 --> 00:06:35.000Stuart Winchester: Uh, and… and you, in general, have to rely on…00:06:35.000 --> 00:06:42.000Stuart Winchester: a very short season, generally mid-December-ish to mid-March-ish.00:06:42.000 --> 00:06:45.000Stuart Winchester: And the skiers there…00:06:47.000 --> 00:06:52.000Stuart Winchester: They're they're accustomed to a pretty high standard, so.00:06:52.000 --> 00:06:57.000Stuart Winchester: So when things do get out of control, uh…00:06:57.000 --> 00:07:04.000Stuart Winchester: They really rebelled, and they really noticed. So, a couple years ago, this is what happened at Camelback. So, Camelback…00:07:05.000 --> 00:07:09.000Stuart Winchester: You know, I don't generally do ops stories, uh…00:07:09.000 --> 00:07:10.000Stuart Winchester: You know.00:07:10.000 --> 00:07:19.000Stuart Winchester: ski area didn't groom this run, or they haven't opened this lift, or, uh, you know, they usually let this bump up, but they don't, or, or…00:07:19.000 --> 00:07:27.000Stuart Winchester: you know, they… they are trying to save money, or they're being cheap. I generally don't bother with those, even though I get a lot of messages.00:07:27.000 --> 00:07:32.000Stuart Winchester: Complaining about things like that, because there's almost always a pretty good reason.00:07:32.000 --> 00:07:38.000Stuart Winchester: Uh, and it's almost always temporary, and it's really not worth the effort.00:07:38.000 --> 00:07:48.000Stuart Winchester: to write the story if I'm just writing about, you know, why Stratton or Mount Snow or Magic Mountain didn't open a certain lift on a certain day.00:07:48.000 --> 00:08:04.000Stuart Winchester: Uh, it's, it's a lot to track down and it's a lot of, uh, this person said this and the other person said that. It's just not the kind of thing that I'm want to cover with the storm, right? I want to do bigger stories. I want to do trend stories. I want to look at the culture and evolution of skiing.00:08:04.000 --> 00:08:11.000Stuart Winchester: And the passes, and all the infrastructure, and all the fun stuff. So I don't generally cover the day-to-day stuff, just because…00:08:12.000 --> 00:08:18.000Stuart Winchester: The ski areas that remain in 2026 are, for the most part, run by really good operators.00:08:18.000 --> 00:08:32.000Stuart Winchester: Uh, it… because… and they've survived. Most of the bad ski areas that were either mismanaged or were in the wrong places, they went out of business a long time ago, which is why the number of ski areas has been stable for around 25 years now in America.00:08:32.000 --> 00:08:35.000Stuart Winchester: So I but I started to notice.00:08:35.000 --> 00:08:45.000Stuart Winchester: several years ago that I was getting an outsized number of complaints around one ski area in particular in the Poconos.00:08:45.000 --> 00:08:47.000Stuart Winchester: And it was Camelback.00:08:47.000 --> 00:08:51.000Stuart Winchester: And Camelback had a long history of being an independent.00:08:51.000 --> 00:08:52.000Stuart Winchester: And…00:08:52.000 --> 00:08:54.000Stuart Winchester: Really…00:08:54.000 --> 00:08:59.000Stuart Winchester: the way it's been described to me by… by season pass holders, and I've skied…00:08:59.000 --> 00:09:04.000Stuart Winchester: some at Camelback, but I don't have that depth of knowledge of having grown up there.00:09:04.000 --> 00:09:20.000Stuart Winchester: That Camelback for a long time, for decades, set the standard on snowmaking, on grooming, on just general maintenance of lifts in the ski area in the Poconos. And that was why they had chosen to ski there all those years.00:09:20.000 --> 00:09:30.000Stuart Winchester: But things had started to fall apart when a new owner showed up in 2019. It was at the time KSL Capital, who was.00:09:30.000 --> 00:09:43.000Stuart Winchester: was managing it for EPR Properties, which is the entity that bought it, and they own a bunch of ski areas, EPR Properties, including a bunch owned by Vail, including North Star, and a lot of the old Peak Resorts in Ohio and such.00:09:43.000 --> 00:09:50.000Stuart Winchester: And KSL Resorts was a division of KSL Capital.00:09:50.000 --> 00:09:53.000Stuart Winchester: which is a part owner of Altera.00:09:53.000 --> 00:09:58.000Stuart Winchester: But for some reason, Altera, which is very good at running ski resorts.00:09:58.000 --> 00:10:00.000Stuart Winchester: did not…00:10:00.000 --> 00:10:15.000Stuart Winchester: get assigned as the… as the owner of Camelback. And when KSL Resorts purchased Blue Mountain, not in Ontario, the Blue Mountain in Pennsylvania, that's about 45 minutes from Camelback, two years later, in 2021.00:10:15.000 --> 00:10:26.000Stuart Winchester: That ski area also did not fall under Altera's ownership. And it was an odd choice to make, because Altera's really good at running ski areas, and they run…00:10:26.000 --> 00:10:35.000Stuart Winchester: Mammoth, and Deer Valley, and Steamboat, and Solitude, and Palisades Tahoe, and Stratton, and Sugarbush, and they definitely have.00:10:35.000 --> 00:10:41.000Stuart Winchester: the institutional knowledge and internal firepower to be able to run these ski areas in the Poconos.00:10:41.000 --> 00:10:43.000Stuart Winchester: Uh, Blue Mountain…00:10:43.000 --> 00:10:47.000Stuart Winchester: Had the benefit of a long time tenured management team.00:10:47.000 --> 00:11:02.000Stuart Winchester: That kept the place, by all accounts, running pretty well. Camelback, on the other hand, seemed to be falling apart before our eyes, and before the eyes of the loyalist skiers who loved the place so much. And they were really, really concerned, and I started to…00:11:02.000 --> 00:11:08.000Stuart Winchester: Because they had put, uh, a management team in place, it seemed.00:11:08.000 --> 00:11:10.000Stuart Winchester: that…00:11:11.000 --> 00:11:22.000Stuart Winchester: was not familiar with the… with the inner workings of a ski area. Uh, I… I hosted Dave Makarski, the former general manager of Kalenbach, on this podcast.00:11:22.000 --> 00:11:33.000Stuart Winchester: and very nice guy. We had a great conversation. Uh, he's not a skier. And, and, you know, sometimes you can be not a skier and run a great ski resort. Uh, look at Bill Stritzler up at Smuggler's Notch.00:11:33.000 --> 00:11:43.000Stuart Winchester: Bill hasn't skied in years, and he snowboarded for a little bit, but he's not a daily skier. Look at Shawnee.00:11:43.000 --> 00:11:54.000Stuart Winchester: that where the owner… that's one of the most modern, nice ski areas in the Poconos, uh, and the owner has not skied in decades. So, so it's not always necessary, uh, but…00:11:55.000 --> 00:12:10.000Stuart Winchester: It does help and it's certainly a benefit. So everyone I talked to, I was, I was gathering all this stuff for a story and I was gonna write about Camelback and, and it, it really seemed like it was the worst run ski area anywhere that I could find based on the amount of feedback I was getting.00:12:10.000 --> 00:12:25.000Stuart Winchester: I was gathering all this feedback from all these long-time pass holders, and then they hired a new general manager, and so I scrapped the story, but I still wanted to get it, and by all accounts, Jason Bays, who I'll bring on the podcast in a moment.00:12:25.000 --> 00:12:34.000Stuart Winchester: has really done a nice job of turning CamelBak around. So, so let's go to Jason now.00:14:09.000 --> 00:14:16.000Stuart Winchester: My guest today is the Vice President and General Manager of Camelback Ski Area in Pennsylvania.00:14:16.000 --> 00:14:26.000Stuart Winchester: Camelback runs six chairlifts, or maybe seven. I might have had a typo there. Serving 45 trails on an 827-foot vertical drop.00:14:26.000 --> 00:14:41.000Stuart Winchester: Prior to taking the top job at Camelback, he was general manager for Great Wolf Resorts around the United States. He also spent time as chief operating officer and general manager of Mountain Creek Ski Area in New Jersey and director of operations.00:14:41.000 --> 00:14:54.000Stuart Winchester: for Jay Peak, Vermont. His very first jobs as a teenager were as a lifeguard and ski instructor at Camelback. Jason Bay is my guest. Jason, welcome to the Storm. Awesome to have you. How you doing today?00:14:53.000 --> 00:15:00.000Jason Bays: Thank you, Stuart. Great to be here. I've been a listener from day one, so excited to join you.00:14:59.000 --> 00:15:14.000Stuart Winchester: I love that. I'm so hyped to hear that. I know I started with a little Northeast focus. You know, you're the… you probably know this already, but you're the second straight guest I've had on. There was a Mountain Creek alum, Chris Haggerty, on yesterday. Are you acquainted with Chris?00:15:13.000 --> 00:15:18.000Jason Bays: Yeah, Chris and I worked together, um, back in our days at Mountain Creek, great guy.00:15:17.000 --> 00:15:33.000Stuart Winchester: Yeah, yeah, I'm, uh, I'm not sure, I'm sure you're aware I'm based in New York City and Mountain Creek is one of my go-tos and, and was my home mountain before I started traveling all over the place for the storm. So, so, you know, Jason, I, I think it's awesome that you grew up at Camelback. Tal.00:15:34.000 --> 00:15:41.000Stuart Winchester: your childhood Camelback. What was the kingdom of Camelback like to you, uh, when you were growing up skiing there?00:15:40.000 --> 00:16:03.000Jason Bays: Yeah, look, I, you know, took, I grew up in Pocono Kid, born and raised 10 minutes from the resort. After school ski program was the first, you know, first sort of foray into life at Camelback and was immediately hooked in the summer as a swimming pool and two water slides. I thought that was the most awesome place in the world too.00:15:44.000 --> 00:15:45.000Stuart Winchester: Yeah.00:15:54.000 --> 00:15:55.000Stuart Winchester: Mmhm.00:16:03.000 --> 00:16:04.000Stuart Winchester: Mmhm.00:16:03.000 --> 00:16:21.000Jason Bays: And my parents thought it was a great babysitting service, you know, relative to that. So it was just an awesome, awesome place to grow up and, you know, be part of the small but mighty ski community that is Tannersville, Pennsylvania, in this area, in the Poconos.00:16:21.000 --> 00:16:39.000Jason Bays: um, you know, when it came to get a first job, uh, there's no place I was, uh, gonna consider other than Camelback. It's where all my friends were, it's where we all hung out all the time, and, um, you know, really just got introduced to, uh, to the sport, and, um, had some freedom. It was the first time I had some freedom, and it was to be at Camelback, so that's.00:16:27.000 --> 00:16:29.000Stuart Winchester: Mmhm.00:16:39.000 --> 00:16:56.000Stuart Winchester: So you worked there, and you were part of the machine, so to speak, and I realized you were sort of on the peripheral of the machine, as opposed to in the center of it, as you are now. But, you know, you grew up in the Poconos, and had that experience, and you had this vision of Camelback in your head, right? Then you went off and had a big life, as…00:16:56.000 --> 00:16:57.000Jason Bays: Yes.00:16:56.000 --> 00:17:00.000Stuart Winchester: as people do, and you went and worked at all these places that I just mentioned.00:17:00.000 --> 00:17:03.000Stuart Winchester: And then you came back to Camelback.00:17:03.000 --> 00:17:06.000Stuart Winchester: When you, when you arrived.00:17:06.000 --> 00:17:10.000Stuart Winchester: How had the place changed? And I just want to tee this up. I, you know.00:17:10.000 --> 00:17:19.000Stuart Winchester: before you came on, I was talking about how I don't generally write operations stories, right? Because it… there's usually a good reason for why a trail is closed, a lift's not running.00:17:19.000 --> 00:17:26.000Stuart Winchester: Uh, but a few years ago, I started to get an outsized number of complaints about Camelback.00:17:26.000 --> 00:17:38.000Stuart Winchester: And so I started to write a story about it, and then when you came along, I shelved it, because honestly, everyone immediately was like, oh, this is so much better. So, you know, how had…00:17:38.000 --> 00:17:41.000Stuart Winchester: Camelback changed.00:17:41.000 --> 00:17:42.000Stuart Winchester: when you…00:17:42.000 --> 00:17:44.000Stuart Winchester: Came back to work there.00:17:44.000 --> 00:17:51.000Stuart Winchester: And what were the challenges facing the resort? What did you focus on immediately?00:17:50.000 --> 00:18:08.000Jason Bays: Yeah, I'll just back up to say, you know, just to contextualize, um, from when I was there as a teenager and, um, through college on the ski team, too, I would say that community was a really big word, um, that was used all the time. You, you felt like it was, it was the Camelback community, and there's a really big emphasis on the ski product.00:18:08.000 --> 00:18:28.000Jason Bays: Um, as a ski instructor, like, what we were putting out, how we were doing lessons, how many lessons we could do, and the experience that was surrounding that. And same thing on the water park side. And, you know, I think the, um, you know, some of the observations, um, coming back to Camelback was, um, I think there's a little bit of focus, um, focus direction for, for, like, to focus on the ski product.00:18:28.000 --> 00:18:44.000Jason Bays: and focusing on the water park product, and I sort of look at it as, like, a… as Disney World, right? Whereas we fill out… if we do the ski part well, we do the snow tubing part well, we do the water park well, that puts heads in beds, um, versus trying to put heads in beds.00:18:44.000 --> 00:19:01.000Jason Bays: And then have them do the activities. We're leading with an activity front and centered focus. And that means making the strategic investments in the ski product, in our recreational product, and making that the very best that it can be.00:19:01.000 --> 00:19:23.000Jason Bays: back in 2008 when I was here as a teenager, that was all there was. There was no hotel product, right? So the ski product got outsized attention just naturally because it was a 560-acre resort that identified as a ski area and a water park. And I think some of the context that was missing was that while there's been a great evolution of Camelback as a four-season resort.00:19:15.000 --> 00:19:16.000Stuart Winchester: Mmhm.00:19:23.000 --> 00:19:40.000Jason Bays: It's really important that, to me, that each of those business units gets the time and attention that they would deserve if they were stand-alone units, particularly because a cog… it's a cog in the wheel, and that wheel is… it's a flywheel. It needs to… it all needs to turn at once, and so we lead with.00:19:40.000 --> 00:19:43.000Jason Bays: the recreational offerings first.00:19:43.000 --> 00:19:48.000Stuart Winchester: You know, you mentioned the community, and I wasn't aware…00:19:48.000 --> 00:19:59.000Stuart Winchester: that there was such a strong community around Camelback, and I'm not surprised, because most ski areas have that group of folks who, you know, they're retirees, and they boot up at 8am, and they take runs together.00:19:59.000 --> 00:20:14.000Stuart Winchester: But they were really passionate, and the running theme, Jason, in the emails and messages that I got from Camelback locals was that they loved Camelback. It wasn't that they hated Camelback, they hated to complain about Camelback.00:20:14.000 --> 00:20:18.000Stuart Winchester: They wanted to love it, but they couldn't. There was there was.00:20:18.000 --> 00:20:34.000Stuart Winchester: a lot of things they cited, uh, not making snowmaking when it's cold, understaffed grooming, uh, missed lift inspections. I don't know if this is true. This is what people were… they were reaching, I think, for answers. Uh, put it all together, and there was… it was definitely…00:20:34.000 --> 00:20:47.000Stuart Winchester: seemed as though the ski product was not the focus. So when you came in, what did you focus on right away and say, okay, this is what we gotta change, you know, we have to cover every trail 100% right away, or whatever it was?00:20:47.000 --> 00:21:09.000Jason Bays: Yeah, I think that's, look, I would start, you hit the nail on the head that there's a very passionate skiing community here at Camelback and in the Poconos and it means a lot to people. This is second, third generations that are learning to ski here, bring their families here and be part of this. And to your point, everyone wants to be prideful of Camelback, right?00:21:09.000 --> 00:21:24.000Jason Bays: This was the, this was family run for a really long time and, you know, very focused on sort of the, you know, season pass holders renewing year after year.00:21:24.000 --> 00:21:40.000Jason Bays: You know, a couple of things. One is I think that how we authentically tell our story isn't done in a way that is, you know, is done in a way that's authentic. A, bringing back the Camelback Mountain Facebook page that communicated ski related content.00:21:38.000 --> 00:21:39.000Stuart Winchester: Yeah.00:21:40.000 --> 00:22:06.000Jason Bays: Right? I think that, you know, there's only so many things you can say about a hotel room and how exciting it is. Like, we really lead now first with authentically telling the story. Our snow report got a lot more detailed, gave granular information as to what was going on. So, you know, did we have a perfect winter last winter? By all means, no, but we communicated that authentically. And where we messed up, we took.00:22:06.000 --> 00:22:23.000Jason Bays: the blame for it, and said, hey, we didn't get this right, and where we were working to improve the experience, we communicated that… communicated that story. So, to me, it started from a communication standpoint, that we were authentic, that we were honest, that we were truthful, and that we were communicating on a medium that.00:22:23.000 --> 00:22:31.000Jason Bays: our guests would see, um, and relate to. So I think a big miss was, I think, admittedly, a big miss was removing the, um, Camelback Mountain.00:22:31.000 --> 00:22:53.000Jason Bays: social media pages, um, and bringing those back were really important so that, um, we could tell the story authentically. I think SKUs really appreciate, um, knowing what's going on, and to your point on, hey, there's sort of this rumor flying or that rumor flying, um, you know, we were able to, uh, sort of hone in and, and tell, tell that story. Secondarily, I think from an infrastructure standpoint.00:22:53.000 --> 00:23:09.000Jason Bays: um, we really needed to make sure that we had, um, the right team in place. And we have an amazingly talented team at Camelback, um, but we did not have key positions filled, um, in certain areas. Um, and so, we bolstered up the snowmaking. Snowmaking team went from.00:23:04.000 --> 00:23:05.000Stuart Winchester: Mmhm.00:23:06.000 --> 00:23:08.000Stuart Winchester: Like, what areas?00:23:09.000 --> 00:23:30.000Jason Bays: you know, 3 to 4 to 30, um, this past winter, um, that makes a big difference, right? Our trail rollout was, um, you know, first to open in the East, uh, for Pennsylvania, um, and, uh, um, and, and focus on the core products. Um, same thing with lift operations. We brought in a really experienced lift, uh, maintenance manager.00:23:12.000 --> 00:23:13.000Stuart Winchester: Hey!00:23:13.000 --> 00:23:14.000Stuart Winchester: Wow.00:23:14.000 --> 00:23:16.000Stuart Winchester: Yeah.00:23:20.000 --> 00:23:21.000Stuart Winchester: Yep.00:23:30.000 --> 00:23:46.000Jason Bays: Um, to our team that really helped, um, support our Lyft, um, uh, operation. Um, decisions on when Lyfts ran and what time they ran, uh, you know, our thought was, let's, um, be more… like, you have to run the Terrain Park Lyft every day.00:23:46.000 --> 00:23:47.000Stuart Winchester: Mmhm.00:23:46.000 --> 00:24:06.000Jason Bays: to me, that's a commitment. We make that every day. We say we're running the Glen Lift every day. It services great novice terrain. It services the train park. And so, looking at the operational plan and saying, okay, what are ways that we can give back, you know, and make deposits back to our skiers? And in turn.00:24:06.000 --> 00:24:24.000Jason Bays: that builds momentum, right? People talk, and, like, the ski community is so connected, right? It's like, if you do something, like, people find out about it, because they're really, you know, they hear about it. And so, for us, focus on the core business was, um, you know, from a ski standpoint, was really important, and the infrastructure.00:24:12.000 --> 00:24:13.000Stuart Winchester: Right.00:24:17.000 --> 00:24:19.000Stuart Winchester: Mmhm.00:24:24.000 --> 00:24:41.000Jason Bays: to be able to do it. And I would just, lastly, just say I go back to making sure that our team had the resources to do their job. We're supported, we're empowered, collaborative leadership, you know, we sat around the table and said, this is the operating plan, this is what we're going to do for our guests.00:24:41.000 --> 00:24:46.000Jason Bays: And then go out and execute it to the best we can.00:24:45.000 --> 00:25:03.000Stuart Winchester: You know, Jason, I, I, I think you could have run for governor with one of the first things that you did, which was get rid of paid parking. I, I, I don't think that I've ever, uh, heard people happier about anything. Now, now, and let me, let me qualify this, right? I think in, in some instances, paid parking and parking reservations.00:25:03.000 --> 00:25:05.000Stuart Winchester: make sense.00:25:05.000 --> 00:25:18.000Stuart Winchester: you know, super high volume days. Arapahoe Basin, I think, is a model in Colorado where they only charge for certain days and certain times, and they keep backing off which days as they learn when they really need it. Camelback was charging every day.00:25:18.000 --> 00:25:36.000Stuart Winchester: All day, you know, a Monday with, you know, 10 people on the mountain, they were charging for it. And, you know, acknowledging that sometimes it's appropriate, I think Camelback got pretty out of hand with it, and when I had Mr. Markowski on the podcast, great guy, we had a great conversation, but he was not backing off that. He said, nope, paid parking.00:25:36.000 --> 00:25:51.000Stuart Winchester: we're all in. You said no. So talk about that and how you sold. I'd imagine it was a revenue stream, right? And you had to sell management on that, and I don't know if I'm giving you credit for something someone else did, but talk to us about parking and the evolution there.00:25:51.000 --> 00:26:12.000Jason Bays: Yeah, that was a week one decision from the Camelback team when I got here made from our leadership team at Camelback that everyone was in alignment on our senior leadership team here at the property and myself to remove the paid parking. And I think definitely there's actually you have so many nice pictures behind you.00:26:12.000 --> 00:26:30.000Jason Bays: I have a picture of the old paid parking sign behind me there, if you can see it on the corner, and it actually serves to me as a reminder of the guest experience, because someone's put a sticker on that paid parking sign that you probably can't see there, but it says, Ski Camelback, we're not happy until you're not happy.00:26:15.000 --> 00:26:19.000Stuart Winchester: Yeah.00:26:30.000 --> 00:26:48.000Jason Bays: Um, and it's a reminder to, to me and our team, um, that we're here to have fun, and we're here for the guest experience, and we're here to live, live and breathe fun Camelback style. This is not a, um, you know, we want guests to look forward to, to being here. And I think, you know, yes, there was.00:26:37.000 --> 00:26:38.000Stuart Winchester: Mmhm.00:26:48.000 --> 00:27:05.000Jason Bays: So obviously we ran a financial model. We didn't just, you know, get rid of paid parking and not assume, you know, that there wasn't some revenue to be recaptured elsewhere with a strategy to do it. But I think more importantly, you know, think about it.00:27:05.000 --> 00:27:22.000Jason Bays: a non-busy day, it might even be raining, it's 40 degrees, the last thing you want is someone running around a parking lot telling you, like, hey, I need you to hand over $15, and by the way, then you're gonna schlep your stuff up two different levels of parking, um, you know, that might be even charged higher, and then get to.00:27:18.000 --> 00:27:19.000Stuart Winchester: Mmhm.00:27:22.000 --> 00:27:38.000Jason Bays: uh, the mountain and go to guest services. You know, I have a 3-year-old. If my wife and I went skiing, that would be an incredible amount of friction, um, just to get to, uh, the front of the mountain. And so I think putting ourselves in the guest lens of saying, is that really what we want the guests to experience?00:27:29.000 --> 00:27:30.000Stuart Winchester: Mmhm.00:27:38.000 --> 00:27:53.000Jason Bays: Um, it's not, and, and it was a burden to everyone at this, you know, you think I'm talking about, we talked to frontline associates too, like, the first thing that they had to tell people was that they had to pay for parking. You just imagine, sort of, the cascading effect that, that, that, uh, that that had, and we said, look, is there.00:27:53.000 --> 00:28:09.000Jason Bays: Um, is there a better way? Um, can we run shuttles to these lots and pick people up and bring them to the mountain and make them feel, um, you know, like our valued… like our valued guests? What does that arrival experience look like? Um, you know, that's really what we… what we looked at, and then said, okay.00:28:09.000 --> 00:28:25.000Jason Bays: can we… ultimately, will we drive more volume here? Will more people come because of a better guest experience? And I'll say that I would rather grow the sport, grow the industry. Our team would rather grow the sport and grow the industry than figuring out how to.00:28:25.000 --> 00:28:35.000Jason Bays: You know, sort of, you know, run a secondary ancillary business that's not to our core product and what we want our guests to experience here.00:28:34.000 --> 00:28:48.000Stuart Winchester: You know, it's a little counterintuitive, but sometimes, by removing a revenue stream, you get that less-is-more effect. Another example, your season pass, you know, according to my records.00:28:48.000 --> 00:29:04.000Stuart Winchester: Starting in 2020 to ‘21, the season pass was $599 at its early bird price, and it hovered between that and $649 for the next five years. This year, you put it on sale for $399. It's still at that price for unlimited Camelback.00:29:04.000 --> 00:29:20.000Stuart Winchester: That's a great bargain for, uh, for a season pass on the East Coast, and, you know, for the listeners, you are competing with the Epic Pass, which has Jack Frost, Big Boulder, right down the road, a couple exits down I-80, and their Northeast season pass is pretty affordable, and it's a pretty good deal.00:29:20.000 --> 00:29:33.000Stuart Winchester: So… so talk to us about that decision and… and… and how… how that $399 is worth it. You also wrote back, if you want to talk about, uh, the… the triple pack. I thought that was great, and I don't have the price right in front of me, but… but you've really done a lot to… to…00:29:33.000 --> 00:29:39.000Stuart Winchester: create more of a value experience for that loyal Camelback skier, from my point of view.00:29:39.000 --> 00:29:55.000Jason Bays: Yeah, thank you, and that's definitely the goal. Um, you know, I think our thought process here is let's get more people on Snow, um, and have them have a great experience while they're here. Um, I would love to tell you that there's some master business plan behind this.00:29:50.000 --> 00:29:52.000Stuart Winchester: Mmhm.00:29:55.000 --> 00:30:10.000Jason Bays: But, you know, truly, at the heart of what we do is, let's figure out how to get more people on snow, get them to a spot where they want to come back and learn and be part of it. And guess what I would just share to that is.00:30:10.000 --> 00:30:24.000Jason Bays: you know, we were charging a day ticket in 2025 of $169, um, at its highest point, right? And I would rather have a lifelong… I would rather have one per… I would much rather, I think from business proposition, we would rather have.00:30:16.000 --> 00:30:17.000Stuart Winchester: Mmhm.00:30:24.000 --> 00:30:39.000Jason Bays: one person definitely not come and spend $15 to $40 to park and $169 and say, I'm never coming back, versus $399, now they're like, wow, this place is awesome, I'm getting a great value, I bring my family.00:30:32.000 --> 00:30:33.000Stuart Winchester: Damn.00:30:39.000 --> 00:31:01.000Jason Bays: I want to come enjoy food and beverage. And hey, by the way, we also have this great snow tubing park and this great water park. And would you like to stay at our hotel when you come with your season pass and enjoy Aquatopia? And we're debuting The Curse of Camelback this fall, right? Which is the Halloween, if you haven't heard, it's a Halloween 13 scare zones. Take a chair, lift up to it.00:31:01.000 --> 00:31:03.000Stuart Winchester: Mmhm.00:31:01.000 --> 00:31:24.000Jason Bays: But I say all that to say we've got so many great cross marketing promotional opportunities at Camelback that that really becomes a super compelling business case for us. And I think it's the right thing to do for the sport is grow it, make it more accessible, allow more people to come here and see what we have to offer. I can't tell you how many people I meet, whether it's snow tubing, skiing.00:31:24.000 --> 00:31:41.000Jason Bays: water park, the hotel, whatever they're here for, CBKMA or Adventure Park, they have no idea that the other part exists to, um, the resort. And I'll share that that's been the case even in, like, when I was, uh, at Jay Peak running the water park.00:31:32.000 --> 00:31:34.000Stuart Winchester: Hmm. Okay.00:31:41.000 --> 00:31:43.000Jason Bays: People would come there, and they'd be like.00:31:43.000 --> 00:32:02.000Jason Bays: what is this mountain that is here? And it's Jay Peak, like, one of the most hardcore ski resorts in the world. And there were people that were coming there and were like, I had no idea there was a ski resort here. So, if it's true at Jay Peak, it certainly is true at Camelback, where.00:31:48.000 --> 00:31:49.000Stuart Winchester: Right.00:31:49.000 --> 00:31:52.000Stuart Winchester: Yeah.00:31:52.000 --> 00:31:53.000Stuart Winchester: Yeah, thank you.00:31:59.000 --> 00:32:00.000Stuart Winchester: Mm-hmm.00:32:01.000 --> 00:32:02.000Stuart Winchester: Yeah, okay.00:32:02.000 --> 00:32:19.000Jason Bays: we have all these different offerings that people don't know about, maybe necessarily about all of them, so our fundamental business philosophy is make it accessible, make them lifelong, um, skiers and riders, and introduce them to everything that we have to offer here in the Poconos. And I would just argue, when I say Poconos.00:32:19.000 --> 00:32:41.000Jason Bays: Like go, like experience Shawnee and experience Jack Frost Big Boulder and experience, you know, the other great ski areas in this region and Mountain Creek and wherever else and get a flavor for it. I think that's, we could use more skiers in the industry and to grow the sport. So for us, that's sort of the long-term business model that we're using.00:32:22.000 --> 00:32:23.000Stuart Winchester: Mmhm.00:32:41.000 --> 00:32:58.000Stuart Winchester: So, I just looked at the triple ticket, and it looks like $149, and I think that's no blackouts. $199 includes rentals. That's pretty amazing. So, talk about that product, and then you mentioned the $169 peak day ticket. Have you settled on prices yet for 2020?00:32:58.000 --> 00:33:03.000Stuart Winchester: 6, 27. I should have checked your site in advance, but I didn't. So I don't know if you've.00:33:03.000 --> 00:33:21.000Jason Bays: Yeah, we have not, uh, posted, uh, day ticket prices for this year. Last year, um, we didn't exceed around $110, um, on a day ticket. Uh, so we kept it, I think, pretty reasonable for, for, for a, for a Pocono offering. Um, triple tickets, massive, um, success, uh, for us.00:33:10.000 --> 00:33:12.000Stuart Winchester: Oh, okay.00:33:14.000 --> 00:33:15.000Stuart Winchester: Yeah, yeah.00:33:21.000 --> 00:33:37.000Jason Bays: Um, and when we talk about, like, again, getting more people introduced to the sport, you don't necessarily pick up skiing on the first time. Um, you think about that rental product, which we, um, tremendously… whatever we had on the pro forma for that was, uh, blown by by, like.00:33:28.000 --> 00:33:30.000Stuart Winchester: Mmhm.00:33:37.000 --> 00:33:53.000Jason Bays: 400% on the triple ticket with rentals. And what I really believe in is that, you know, you become a lifelong skier by getting repetition, not by going once a year. It's really hard to sustain as a skier going once a year.00:33:50.000 --> 00:33:52.000Stuart Winchester: Yeah. Okay.00:33:53.000 --> 00:34:11.000Jason Bays: and saying, oh yeah, that was our trip. We're really trying to create a guest for life and get them to return visit. That's in many ways more important to us than, again, trying to get, like, the highest yield on that one day that they picked. Like, come back and visit our resort and, um, you know, again, the business side to this is.00:34:11.000 --> 00:34:28.000Jason Bays: we're cross-marketing across all of our other offerings here that we have on this campus to say, come and visit us again. And again, to us, that's more important than, you know, the highest yield that we can get to. So the triple ticket's really successful. And I think one last thing I would share.00:34:28.000 --> 00:34:46.000Jason Bays: a lot of season passes in the market right now, um, the triple ticket's a great opportunity for people to get a couple of days at Camelback, even if they've committed somewhere else, and particularly, you know, our long season, um, there's plenty of time to use it, um, as well, uh, from the, uh, long season that we established from last year.00:34:46.000 --> 00:34:50.000Stuart Winchester: Jason, I think that's a really smart way to look at it as…00:34:50.000 --> 00:34:57.000Stuart Winchester: a… creating a habit rather than pulling as much yield as possible. And a lot of the larger operators.00:34:57.000 --> 00:35:11.000Stuart Winchester: get frustrated with me and the rest of the ski media because they don't understand why we focus on that peak price, right? Because the peak lift ticket this year at Beaver Creek is $392, set to be. Probably almost no one will pay that price, but…00:35:11.000 --> 00:35:28.000Stuart Winchester: What it does is it acts as a, a billboard for the rest of the ski industry and especially so, so Camelback for, for people who don't know when you're driving on I 80 I mean, you see it, it looms right over the highway. It is one of the major interstates in America, especially at night. The thing is lit up.00:35:28.000 --> 00:35:46.000Stuart Winchester: And so, chances are, if people think about skiing, and they think about where to go, they're gonna think about the most obvious one, and that's Camelback, and that's why, for many years, it was that, or Seven Springs was the busiest ski area in Pennsylvania, traditionally. So I think that's a really smart way to look at it, because if people show up that one time, and.00:35:46.000 --> 00:35:59.000Stuart Winchester: cost them, you know, $500 for 2 people, they're just not gonna come back, and they're not gonna try Shawnee, or… or Blue Mountain, or Jack Frost, or Elk Mountain, or Montage. So, um, I wanna talk about… Jason, I wanna talk about Lyft.00:35:59.000 --> 00:36:16.000Stuart Winchester: And… can you see this trail map? This is an old trail map. I mentioned that I know this, so for those watching on StormSkiing.com or YouTube, you can see this. So there's been a ton of changes, and I want to break all these down with you. The first I want to talk about is, over the past couple years.00:36:16.000 --> 00:36:32.000Stuart Winchester: Mark Antony and Cleopatra, these two lifts right here, an old triple and an old double, have been removed. Can you talk about why you took those lifts out of service, and if you plan to replace them with anything, or what you planned, or what the rationale was behind it?00:36:32.000 --> 00:36:49.000Jason Bays: Yeah, I appreciate that. Uh, that does predate my time here, that they had reached the end of their, um, uh, ability to operate. Um, and so they have, um, both been, um, sort of partially disassembled. Um, there is unfortunately not.00:36:35.000 --> 00:36:37.000Stuart Winchester: Mmhm.00:36:39.000 --> 00:36:41.000Stuart Winchester: Mmhm.00:36:46.000 --> 00:36:47.000Stuart Winchester: Okay.00:36:49.000 --> 00:37:05.000Jason Bays: I, by the way, two of my favorite lifts when I was a ski instructor, because you could get right up and not wait in long lines on the weekends, so absolutely realizing and recognizing the capacity that they brought, but no opportunity for us to.00:37:01.000 --> 00:37:02.000Stuart Winchester: Mmhm.00:37:05.000 --> 00:37:23.000Jason Bays: um, reinstate those lifts as presently, um, as presently, uh, uh, sort of, um, situated, um, and, and not, not, not able to, uh, um, not able to, uh, rerun them. It will require a, um, new, uh, chairlift to, um, to ultimately replace.00:37:23.000 --> 00:37:37.000Jason Bays: those two lifts. It saddens me to share that, but that is, in fact, what has happened there, and I've been very open with our season pass holders about that messaging and the why behind it.00:37:38.000 --> 00:37:41.000Stuart Winchester: So, so in fantasy ski resort world, Jason.00:37:41.000 --> 00:37:46.000Stuart Winchester: Would you put a new lift here, and what would you put, if you could?00:37:45.000 --> 00:38:04.000Jason Bays: Yeah, absolutely. Um, same thing. We've, uh, we've made clear, uh, with no time, no official time frame to share, um, but certainly, uh, we've, we've, um, had, uh, preliminary conversations, um, about a fixed grip, um, quad that would, uh, would be able to take the place of both of those lifts, uh, and create that.00:38:03.000 --> 00:38:04.000Stuart Winchester: Mmhm.00:38:04.000 --> 00:38:10.000Jason Bays: original redundancy that those two lifts brought to the resort when they were in operation.00:38:10.000 --> 00:38:27.000Stuart Winchester: Yeah, that would be really nice. So, so, so these are gone and I, I have a, a current trail map now. So, um, and, and it's not completely current. We'll discuss the new trails in a moment, but this is the most current posted on your website. So, uh, we go over, these are the lifts that remain and see, uh, yeah, I, I miscounted in my intro, so sorry about that.00:38:27.000 --> 00:38:42.000Stuart Winchester: So this one is Stevenson, and Stevenson was, uh, it's a high-speed quad, uh, for the listeners, and it… it was a real junker. It was always stop, stop, stop, and, you know, it was… it was really… seemed to be falling apart and have a lot of issues. Now, uh, in 2020…00:38:42.000 --> 00:38:51.000Stuart Winchester: 5, this year, or 2024, I believe, Camelback, uh, McCarthy, the GM at the time, sent out a letter saying it was due for a…00:38:51.000 --> 00:38:53.000Stuart Winchester: Waltz.00:38:53.000 --> 00:39:02.000Stuart Winchester: Uh, let me see what he said… like, a complete modernization of Stevenson. So, so did that happen? And talk to us about Stevenson, and what kind of shape it's in right now.00:39:01.000 --> 00:39:20.000Jason Bays: Yeah, great, um, yes, that was a, uh, look, an amazing, um, project that was completed by, uh, by Dave and team, um, to modernize that lift. Um, it has, essentially, Doppelmayr came in and put in an entire new, uh, minus the, uh, minus the, uh, uh, the terminals and the.00:39:08.000 --> 00:39:09.000Stuart Winchester: Mmhm.00:39:20.000 --> 00:39:35.000Jason Bays: Um, uh, and the structure itself, um, essentially all new components, all new electrical, um, uh, wiring components to it, a lot of the things that had plagued it. Um, and last year, uh, it operated 138 days.00:39:34.000 --> 00:39:36.000Stuart Winchester: Unbelievable.00:39:35.000 --> 00:39:53.000Jason Bays: Uh, which for Pennsylvania, uh, that's pretty darn good. I think we recognize it's a workhorse, um, it's key to accessing some really, um, fantastic terrain for us, um, and that modernization project with Doppel… in, um, partnership with Doppelmeyer that was done in the summer and fall of 2025.00:39:53.000 --> 00:39:54.000Stuart Winchester: Mmhm.00:39:53.000 --> 00:40:08.000Jason Bays: um, was, uh, very, uh, so it's all immediate impact, um, with, uh, Stevenson Reliability this past year, and we expect that to, uh, you know, knock on wood, to, uh, to continue going forward. We essentially, again, have a brand new lift, minus the, uh.00:40:08.000 --> 00:40:10.000Jason Bays: Uh, minus the physical pieces.00:40:10.000 --> 00:40:26.000Stuart Winchester: That's a really smart way to do it because they are tremendously expensive, these new lifts. And for folks who are watching or listening, this Stevenson is really important because you walk out of this giant hotel that's right here, that's not on the trail map with 400 and some rooms, and that is how you get up the mountain. Otherwise you got to.00:40:26.000 --> 00:40:41.000Stuart Winchester: pull your way over, so when that lift is not running or has problems, it's a real big issue. So, the alternative was, over here, Black Bear 6, uh, you replaced an old high-speed quad that was there, and… and I love this Black Bear 6 lift. It is…00:40:41.000 --> 00:41:01.000Stuart Winchester: Freakin' Ferrari, man. I think the price they gave me was something like $12 million that they spent, or maybe it was $10 to put that in. So that's the alternative, right? If you don't just modernize that current lift, you replace it. So, uh, Black Bear is awesome. I love it. It has bubbles. Is it too much? I mean, I know that KSL Now Peregrine had reasons for.00:41:01.000 --> 00:41:16.000Stuart Winchester: for putting it in, but what have you learned from a couple of years of having BlackBerry around, which is, again, probably the nicest lift in the state of Pennsylvania and one of the nicest in the Northeast, but maybe a little heavier than what you need for CamelBak, but I don't know, you tell me.00:41:17.000 --> 00:41:41.000Jason Bays: Yeah, you know, you know what I would share to that, um, you know, we, we brought it back for scenic chairlift rides this summer, and I mean, it's a massive hit. The summer, summer guests love, uh, the bubbles, they put them down when it's sunny, they put them down, um, probably gets more use in the summer as a bubble lift than the winter, uh, but look, it's, it's nice to, uh, have on the days where, you know, there's some liquid precipitation out here. It certainly happens in the Poconos.00:41:22.000 --> 00:41:24.000Stuart Winchester: Hmm.00:41:34.000 --> 00:41:35.000Stuart Winchester: Okay.00:41:41.000 --> 00:41:58.000Jason Bays: um, and, uh, and, and or, um, uh, you know, other, other weather events, it's, it's, it's a nice to have, um, and it certainly, it gets you up in, you know, a little bit over two minutes. Um, it's a smooth ride, it's a great ride. Um, you are not going to get any complaints from me that we have a, um.00:41:47.000 --> 00:41:48.000Stuart Winchester: Mmhm.00:41:51.000 --> 00:41:52.000Stuart Winchester: Mm-hmm.00:41:58.000 --> 00:42:11.000Jason Bays: bubble, D-line, six-pack, um, in place, uh, and able to operate as our main workhorse lift. Um, and, uh, I think the six-pack versus the quad was absolutely the right, uh, call. Um…00:42:11.000 --> 00:42:27.000Jason Bays: from my experience being here before with the Sullivan Express, um, with the four-seater, the six-seater, just the… the added, uh, ability, uh, there is, uh, is… is well worth it. So, uh, we're happy to have that… happy to have that lift. I… I wouldn't, uh… I wouldn't…00:42:27.000 --> 00:42:31.000Jason Bays: We won't be trading it in at this point. Let's put it that way.00:42:30.000 --> 00:42:38.000Stuart Winchester: It is a gorgeous machine, and I have to tell you, I'm that weird person who, if there's a line on one lift.00:42:38.000 --> 00:42:56.000Stuart Winchester: And no line on the lift next to it. Even if it's a slower lift, I'll take the slower lift, because I just would rather not deal with the hassle of the line. So right here, for those who are watching, is the Bailey Double, and this is an old chair lift. It's an old slow double, it runs almost exactly parallel to Black Bear 6, doesn't land quite as high.00:42:56.000 --> 00:43:16.000Stuart Winchester: on the mountain, but functionally, it does about the same thing for you. So I like Bailey, and I was glad to see that not only did you keep it, and it does run, and that was true even under the previous regime, but you got a new gearbox for it, which is a really big deal for a lift like this in several decades. Also, talk about the work you've done on Bailey, and how you hope to use that lift.00:43:16.000 --> 00:43:18.000Stuart Winchester: this year to complement Black Bear.00:43:18.000 --> 00:43:21.000Jason Bays: Yeah, so, um, Bailey Lift…00:43:21.000 --> 00:43:32.000Jason Bays: full disclosure, Bailey Lift, Meadows Lift, Raceway Lift, and our season pass holders are very aware of this. Um, unfortunately, uh, we're not, um…00:43:32.000 --> 00:43:41.000Jason Bays: ready for day one of last year, um, or even close. And so, uh, we had to do a lot of, um…00:43:34.000 --> 00:43:35.000Stuart Winchester: Mmhm.00:43:41.000 --> 00:43:57.000Jason Bays: normal PM maintenance, um, throughout the, um, end of fall and into winter to have all of them operational. Um, what I share to that is, um, we will run, just level set here really quickly, we will run all the lifts that we have on this trail map.00:43:42.000 --> 00:43:44.000Stuart Winchester: Okay.00:43:57.000 --> 00:44:02.000Jason Bays: Um, and take care of them, maintain them, operate them.00:44:02.000 --> 00:44:18.000Jason Bays: Staff them, everything that you would do to run the extra capacity, we certainly need it. We'd like more capacity, actually. So that being said, Bailey Lift is critical. We got it back online.00:44:08.000 --> 00:44:10.000Stuart Winchester: Yeah. Okay.00:44:18.000 --> 00:44:34.000Jason Bays: End of January, it ran for 2 or 3 weekends, and we had a failed gearbox, um, on it, which is really unfortunate. Um, this off-season, uh, we've replaced the gearbox, we've done a full PM over the course of the summer on it, which is…00:44:34.000 --> 00:44:50.000Jason Bays: the, as you, as everyone knows, the ideal time, uh, to be, um, conducting such work, um, so that it is ready on, uh, day one. Um, it is a critical backup lift. We will run it every weekend.00:44:50.000 --> 00:45:07.000Jason Bays: Um, that we're, you know, in season, I would say in the heart of season, we're gonna run it. Won't be shy to not run it. Um, same thing with the Meadows, same thing with the Glen, same thing with the Raceway, which, um, you know, I know that that was, um, certainly chief among the complaints of.00:45:07.000 --> 00:45:22.000Jason Bays: locals and guests who were visiting from out of town alike was Lyft availability, Lyft reliability. That was something that we focused as fast as we could on last year, but we're setting ourselves up this year to be.00:45:22.000 --> 00:45:39.000Jason Bays: um, very proactive to that, and recognizing the importance of, of each of, uh, uh, you know, each of these. And look, every once in a while, uh, if the, you always want to have, like, Bailey is critical because it's the only other, if there's Black Bear, without Black Bear, it's the only other thing left, right?00:45:36.000 --> 00:45:38.000Stuart Winchester: Yeah.00:45:39.000 --> 00:45:55.000Jason Bays: Um, and so, uh, you know, I think the, you know, back in the, when I was here, like, every Lyft ran on the weekends. It was Camelback. Um, it was busy, right? Like, everything was going. That's, that's essentially our, our, our philosophy, um, will continue to be our philosophy going forward.00:45:46.000 --> 00:45:48.000Stuart Winchester: Mmhm.00:45:55.000 --> 00:46:11.000Stuart Winchester: Yeah, Jason, I'll admit, I didn't come to Camelback last season, so I wasn't able to experience it firsthand. I really wanted to come to your May thing, which I'll talk about, I'll get to in a minute, but I had a shoulder surgery, so I wasn't able to do that. But I wasn't only basing my perceptions of C.00:46:11.000 --> 00:46:19.000Stuart Winchester: on locals' reactions. I had skied there myself in recent years, and the lift line management, I have to say.00:46:19.000 --> 00:46:21.000Stuart Winchester: It was…00:46:21.000 --> 00:46:33.000Stuart Winchester: really frustrating from a skier point of view, when you're waiting for the Stevenson lift, and there's a big line, and every chair is going up with one or two people, and this is not peak COVID or anything else, this is several years later.00:46:33.000 --> 00:46:50.000Stuart Winchester: So, you know, and I had a lot of locals tell me, oh, we walk up Sun Bowl because the lift line is just too chaotic. People come from both sides. No, no, again, that was all before. What's your philosophy of lift line management? How have you tried to tame that? And there's always, it's always going to be a little wild and hard in Pennsylvan.00:46:50.000 --> 00:46:56.000Stuart Winchester: Uh, but they could definitely have been managed better. Is that something that was important to you, that you focused on?00:46:56.000 --> 00:47:15.000Jason Bays: Yeah, we focused on that. We have a new lift operations manager that was hired in November of 2025, who took the bull by the horns. We developed a supervisor team in fairly short order to that as well, to build out a well-rounded team. And then I would just share that our lift attendants.00:47:15.000 --> 00:47:32.000Jason Bays: All hired locally within the community. And I think that we were fully staffed in LiftOps this year, which was a big, very big win. It starts there, right? A, the people, and then B, the right people.00:47:22.000 --> 00:47:23.000Stuart Winchester: Mmhm.00:47:32.000 --> 00:47:49.000Jason Bays: um, on the, uh, on the bus, um, as a catalyst to drive, uh, lift operations forward. Um, and then absolutely, uh, we focused on, uh, line management, queuing, um, we set new, in some cases, new queues. We had, um, uh, supervisors, in many cases, out.00:47:49.000 --> 00:48:04.000Jason Bays: um, putting up chairs, um, and, um, and managing the lift line. We added, once we got that right, and we felt like we were in a good spot, and we, you know, look, I think, admittedly, a couple technology hiccups here and there, it was not a perfect, uh.00:48:04.000 --> 00:48:17.000Jason Bays: we didn't, like, on opening day, it wasn't perfect, but, uh, we improved, it was a big focus for our team, and I think when we talk about fundamental ski operation, um, if we just were a ski area, we would absolutely be focusing on.00:48:06.000 --> 00:48:08.000Stuart Winchester: Yeah.00:48:17.000 --> 00:48:36.000Jason Bays: lift queuing, but we have to do that, like, we have to execute that every day because we are a ski area, um, and that's core to our business, and so that's important. Um, then we added, once we got queuing, uh, uh, correct, we added surprise and delights. Lift, uh, chocolate chip cookies were massively popular.00:48:36.000 --> 00:49:04.000Jason Bays: We handed out over 15,000 chocolate chip cookies this winter at the Stevenson lift line. And so, you know, then it becomes fun, right? Then it's the hospitality side of the business of how do we engage with our guests now that we have full chairs going up for the most part off of the Stevenson and the Black Bear and the Sun Bowl. So we hired extra associates to do that, to surprise and delight, to help our guests.00:48:40.000 --> 00:48:42.000Stuart Winchester: Cool.00:49:04.000 --> 00:49:20.000Jason Bays: The one other thing I would just share is Sunbowl is a great example. How many people get down to the Sunbowl and have never ridden a lift before? And so you need that extra human touch to be able to help. It's not even just putting people in groups of four. It's just helping them with like, here's where you go to load the lift. Here's what you do.00:49:12.000 --> 00:49:14.000Stuart Winchester: Yeah.00:49:20.000 --> 00:49:21.000Stuart Winchester: Yep.00:49:20.000 --> 00:49:33.000Jason Bays: Um, I think that that investment in our people to provide that service to our guests is very well worth it, and it's the difference between someone having a bad experience getting on a lift and never coming back.00:49:33.000 --> 00:49:43.000Jason Bays: or having a great experience, feeling well cared for, and wanting to try again. Um, and so that, that, that was, um, you know, I think that's a core, um, focus for us.00:49:43.000 --> 00:50:02.000Stuart Winchester: So, one of the ways that I can tell the resort is being run by a skier, in addition to all the things you just said, and your passion for the minutiae of things like lift lines, which I share, is that you're cutting 3 new trails in a resort that's 60 years old, and I love that. So, talk us through these trails, Jason. I'll do my best to trace them.00:50:02.000 --> 00:50:08.000Stuart Winchester: on the trail map. I don't have the updated trail map, I don't know if you've created it yet, but talk us through these three trails.00:50:08.000 --> 00:50:25.000Jason Bays: Yeah, so we're really excited. Look, this, you know, came after, you know, the so many guests, new guests that visited us at Camelback this past season. We said, you know what, let's do something fun and exciting. And like, you know, you think about how.00:50:25.000 --> 00:50:43.000Jason Bays: Um, yeah, I just, you know, if someone said, anyone puts in a new trail, uh, the skier in me wants to drive to that resort, no matter how big or small, and be like, alright, like, let's do it. Um, and our team feels, uh, you know, much of the same way. So, um, that being said, uh, we had a lot of natural snowfall this year, so…00:50:32.000 --> 00:50:33.000Stuart Winchester: Yeah.00:50:33.000 --> 00:50:36.000Stuart Winchester: Yeah.00:50:36.000 --> 00:50:37.000Stuart Winchester: Yeah, sure. Yeah.00:50:43.000 --> 00:50:59.000Jason Bays: I was acutely paying attention to where people were skiing when we had natural snowfall, where they wanted to go, and then, you know, maybe following those lines, too, and seeing what the fun was about. So, my point to all of that is, we said, let's create some, and I think for Camelback, too.00:50:46.000 --> 00:50:48.000Stuart Winchester: Mm-hmm.00:50:59.000 --> 00:51:15.000Jason Bays: it's very, um, you know, we wanted to create something that was sort of unique. I didn't want to just put in, like, regular trails that, A, we don't have a lot of space for regular trails, and B, um, we really wanted to create sort of unique experience. So, right underneath Black Bear, um, in between Sullivan and John Bailey there.00:51:07.000 --> 00:51:09.000Stuart Winchester: Mmhm.00:51:15.000 --> 00:51:30.000Jason Bays: um, there's a, um, there's a chute, um, where the old Alpine Slide used to go. Basculus goes back into Rocket, uh, but underneath there is some really fun rolling terrain. Like, it's, it's because the mountain, the, uh, Alpine Slide.00:51:26.000 --> 00:51:28.000Stuart Winchester: Yeah, thank you.00:51:30.000 --> 00:51:54.000Jason Bays: back in the day did had several dips and curves and so we're going to lean into those dips and curves and create something sort of fun that you can get some you know launch some airtime off of if you want or carve a turn over it but it'll have some some really nice terrain variation in a way that most trails at Camelback don't have and they're coming off of an expert trail there so.00:51:54.000 --> 00:52:06.000Jason Bays: um, gives, uh, you know, anyone skiing Asp, Hump, Rocket, um, or Basilisk would be able to reach that trail, um, and, uh, and be able to, uh, just have a little bit more excitement on the way back down.00:52:06.000 --> 00:52:08.000Jason Bays: Um…00:52:08.000 --> 00:52:20.000Jason Bays: Upper Cleopatra there, if you go to the, uh, where the U is, uh, or where Upper is, we're gonna cut a trail through the woods there that's going to end up on the bottom of Big Pocono.00:52:19.000 --> 00:52:21.000Stuart Winchester: Okay.00:52:20.000 --> 00:52:31.000Jason Bays: Um, so it's gonna go down and across. So, um, that… um, and I see where your cursor is. If you go to the… where it says Upper on Upper Cleopatra.00:52:26.000 --> 00:52:29.000Stuart Winchester: So, like, here? Or…00:52:30.000 --> 00:52:32.000Stuart Winchester: Oh, upper…00:52:32.000 --> 00:52:54.000Jason Bays: So, Big Pocono, that's Uncle B. Yeah, right there. Yep, we're going through there. Yeah, so that's gonna be, that's a narrow blue square. So, you know, I think one of the things that's fun for us is we're gonna create a blue square there. That used to be a trail back in the 60s and 70s, fun fact, when Walter Foger was designing Camelback.00:52:34.000 --> 00:52:37.000Stuart Winchester: Upper… oh, this one. Okay, so you're cutting through here?00:52:37.000 --> 00:52:39.000Stuart Winchester: Oh, cool. Okay.00:52:49.000 --> 00:52:51.000Stuart Winchester: Oh, cool.00:52:54.000 --> 00:53:09.000Jason Bays: Um, that being said, um, the… actually, it got filled in with pine trees, so it's gonna be really cool, because there's pine trees on both sides. Um, we made it narrow, so we kept the pine trees, um, and so that's gonna be a really fun, um, sort of narrow… I think about, like, the, um.00:52:58.000 --> 00:52:59.000Stuart Winchester: Mmhm.00:53:01.000 --> 00:53:03.000Stuart Winchester: That's cool. It's pretty.00:53:09.000 --> 00:53:26.000Jason Bays: the ending of Jay Peak with some of the blues at the very bottom there by Interstate. We're trying to sort of have that, obviously in a much smaller zone, have that same effect, though, where you're feeling like you're really in the trees, and you've got some nice twists and turns to it. It's not terribly steep.00:53:12.000 --> 00:53:13.000Stuart Winchester: Yeah, okay.00:53:26.000 --> 00:53:44.000Jason Bays: Um, two things on that trail. One is, it takes traffic off of Honeymoon Lane, which is a main boulevard, it pushes it onto the Sphinx, which has much more trail capacity, which is great, um, comfortable carrying capacity, and secondarily, um, on weekends, we're gonna have a hot chocolate, um, hut that people can ski up to.00:53:31.000 --> 00:53:32.000Stuart Winchester: Mmhm.00:53:44.000 --> 00:53:52.000Jason Bays: Um, and get shots of hot chocolate, um, as well, so we're excited to, um, uh, to offer that to our guests. We think that'll be really fun.00:53:46.000 --> 00:53:47.000Stuart Winchester: That's cool.00:53:51.000 --> 00:53:53.000Stuart Winchester: That was awesome.00:53:53.000 --> 00:54:17.000Jason Bays: And then the Stevenson, it's going to drop on the cliffhanger side and drop down that lift line and go right down into the Faroe there and follow that lift line. Vermont skiing in a very short array but very much Vermont skiing, that's an intimidating drop. Stevenson for those that may not be familiar has a extremely.00:53:53.000 --> 00:53:55.000Stuart Winchester: And it.00:53:58.000 --> 00:53:59.000Stuart Winchester: Okay.00:54:08.000 --> 00:54:09.000Stuart Winchester: Yeah, I think so.00:54:17.000 --> 00:54:34.000Jason Bays: extremely tight, um, and high, uh, crest of the lift, because the mountain crests, um, really steeply. Well, we're gonna ski that, um, and, uh, and make snow on it, and, uh, and, and, uh, and allow our guests to, uh, um, and allow skiers to, uh, to, to, to test, um, you know, a more narrow.00:54:34.000 --> 00:54:44.000Jason Bays: um, uh, trail up there that has a really great expansive view ov

If you've ever wondered what goes on in a fragrance trade fair, get ready for all the news as Suzy reviews this year's Pitti Fragranze in Florence. There are some some thrilling new launches and brands to get excited by, and she reveals some of the trends we can expect to see filtering their way through to the wider fragrance world over the coming months.In fact, firstly a storm stopped play as we arrived in Florence, with Suzy's plane stranded on the runway for three hours as lightning struck. Luckily the rest of the trip was exciting for all the right reasons!Suzy has been attending the Pitti Fragranze trade fair for thirteen years, and genuinely felt this was one of the best ever years. The overall vibe seemed to be a return to beauty - classical perfumery elements woven in new and intriguing ways, and with greater cultural diversity from brands showcasing their heritage and aromas they grew up with. We'll be focussing more in this aspect - as well as talking about the trends Suzy saw emerging this year - in next week's episode. But until then, enjoy this whistle-stop rundown of some of Suzy's highlights of the show this year…Suzy's top picks of the show (well SOME of them - there were a lot! We'll have to cover some more in future episodes and on our Patreon page).Beaufort London Sunken TobaccoImagine an ancient, lead-lined wooden box of tobacco—lost in a shipwreck and submerged beneath the sea. Centuries later, the wreck re-emerges and its precious cargo is rediscovered. Barnacled and salt-encrusted, the lid is levered off - within, tobacco lies preserved in shadow and silt.Exposed at last to the sun, the furled leaves begin to bloom: warm, dark, faintly honeyed. Salt crystals glitter on wave-lapped rocks as the tobacco is laid out upon sun-bleached driftwood, its leathery richness threaded with mineral air, smoke, tar and sea-spray.A buried treasure, reclaimed from the deep - not pristine, but made stranger and more compelling by its long immersion. Sunken Tobacco is the scent of faded maps and flooded holds - of a sailor's hoard brought blinking into daylight, still carrying the ocean in its grain.Four new Olfiction Lab Editions (coming soon! Expected launch on their website by end of November)BALSAMNeo-vintage amberAldehydes, Apple, BergamotJasmine, Ylang Ylang, MuguetPeru Balsam, Labdanum, Vanilla absolute, Fir Balsam, Benzoin, White Musks, OakmossSUAVENeo-vintage fougereNutmeg, Shaving soap, Cedar Leaf, Coffee CO2Lavender absolute, Lavender oil, Coffee absolute,Geranium, SageMusk Accord, Suede, Animal notes, Incense resin, Rectified Cedarwood, OakmossCASSISSIMOFruity floralBlackcurrant Bud CO2, Blackcurrant Bud absolute, Blackberry, Red MandarinChampagne accord, Tuberose absolute, Rose absolute Bulgaria, Geranium RosatMusk, Cognac oil, Vanilla syrup, Benzoin, Patchouli, Sandalwood AustraliaLASKIAISPULLAGourmandNordic Shrove BunsWhipped Cream, Marzipan, Raspberry Jam, RaspberryLeaf, OrrisVanilla sugar, Vanilla absolute, Tonka absolute, Tonka infusion, Benzoin, OpoponaxOLYMRAFounder: Born and raised in Greece, Dr. Frida Michailidou is an award-winning scientist whose work is deeply rooted in Greek botanical heritage, nature, and innovation. Previously a Lecturer and Collegium Fellow at ETH Zurich, she led the first scientific expedition to decode the rare scents of Mount Olympus using pioneering non-destructive technology. Recognised as an MIT Innovator Under 35 Europe and TEDx speaker, she is redefining perfumery through the convergence of science, sustainability, and the timeless spirit of Greece.‘Born from the rare botanicals of Mount Olympus, OLYMRA transforms myth, memory, and wild nature into modern extrait de parfum.Grounded in earth, inspired by the divine.'Persephone‘Deep. Intimate. Transformative.OLYMRA PERSEPHONE is a fragrance of dual worlds: one of light, one of shadow. Inspired by the mythic queen who walks between both, it captures a moment of transformation: the instant spring yields to desire, and dusk begins to bloom.The fragrance opens with bergamot, pink pepper, and cardamom; bright, spiced notes that shimmer like sunlight across stone. At its heart, a lush pairing of Damask rose, Centifolia rose, and the OLYMRA plant accord, a precise reconstruction of rare mountain flora, unfurls with velvet intensity. Beneath, a deep base of cacao, tonka bean, beeswax, grey amber, and hyrax evokes warmth, earth, and skin; the lingering traces of a myth reborn.OLYMRA PERSEPHONE is not a fragrance of opposition, but of passage and evolution; from innocence to knowing, from surface to depth, from petal to flame. Crafted for those who carry both sunlight and shadow.She walks between worlds. Will you follow her into the dusk?'Kharon‘Dark. Sensual. Elemental.OLYMRA KHARON is a fragrance shaped by myth and memory. Inspired by Kharon, the ferryman of Hades, silent, unwavering, eternal, it is an olfactory passage through the darker recesses of the soul.The scent opens with sharp lemon, luminous neroli, and the spark of black pepper, evoking the moment just before surrender. At its heart, the complexity deepens: Damask rose and tobacco entwine with the OLYMRA Accord, a precise reconstruction of wild flora from Mount Olympus. In the base, smoked wood, beeswax, vetiver, sandalwood, and a bold note of hyrax create a dry, tactile finish; intimate yet vast, like breath inside stone.OLYMRA KHARON is not designed to please. It is designed to confront. To carry. To remain. A fragrance for those drawn not to light, but to truth; wherever it may lead.The river lays ahead... Are you ready to cross?'Laboratorio Olfattivo Bagage à main(translates as hand luggage in British English)‘Leather and Nutmeg; middle notes are Vetiver and Peru Balsam; base notes are Patchouli, Amber, Tonka Bean and Ambronova ™'Laboratorio Olfattivo Rose Me Twice(By Jean-Claude Ellena)‘With over 40,000 varieties, the rose is the flower whose fragrance has been most extensively explored by perfumers — an entire universe in which one can easily lose oneself among its infinite nuances. This exploration took a decisive turn in 1867, when the breeder Jean-Baptiste Guillot created ‘La France', the first hybrid tea rose.With this innovation, Guillot introduced not merely a new flower, but an olfactory signature that would shape perfumery forever. Today, whenever I perceive a tea note within a rose, I immediately recognize its lineage from that historic hybridization. The secret of this aroma lies in a specific molecule: ionone — used to recreate the scent of violet, but also a key component in the olfactory impression of tea.'Heeley ChirisHistoric French house revered and revived by James Heeley in this INCREDIBLE leather / iris / Chypre fragrance.‘The fragrance house of Antoine Chiris dates back to 1768 and is considered to be the first and perhaps the greatest of the enterprises that made a business of harvesting natural materials and turning them into the raw materials of perfumery and, at times, creating the perfumes themselves.Antoine de Chiris was born into a wealthy family of Italian origin. In Grasse he began buying up fields which produced flowers which were converted into perfumery materials. Chiris held early patents on a steam distillation process capable of producing significant amounts of high quality oil at an economic cost. This technology helped made Grasse the international focus of perfumery for over a century and a half.'History from https://www.perfumeprojects.com/museum/marketers/Chiris.shtmlThe fragrance: ‘Chiris by James Heeley is an iris and leather fragrance created by James Heeley and launched in 2026. It pays tribute to Chiris, the historic perfume-materials producer founded in Grasse in 1768, and to the Iris Pallida it cultivated in Tuscany. Osmanthus, citrus and peach open the composition, followed by Iris Pallida and olibanum over a base of leather, cedar, sandalwood and amber.'Lorenzo Villoresi Vol D'AbarisThe nose behind this fragrance is Alessandro Villoresi. The fragrance features Tobacco, Amber, Vanilla, Musk and Woody Notes.

This week on Jams 'N' Cocktails, Brad Brock is flying solo and getting personal with five songs he wishes he had written. But these aren't simply five great songs. Each one has become woven into Brad's own story—soundtracking his years at sea, relationships that came and went, adventures around the world, and the choices that ultimately shaped the person he became.From spotting the Southern Cross while sailing the Pacific to losing a Blackberry in Cozumel and somehow finding it months later, Brad revisits memories from his cruise ship days and reflects on love, wanderlust, regret, possibility, and the strange way someone else's song can eventually feel like part of your own life. Along the way, he performs all five songs live, mixes up a Peach Cobbler Old Fashioned, challenges the Jammers to Name That Tune, digs into the Jordy Files, and delivers a Midweek Motivation about remembering that the best verses of life may still be unwritten.

In the early hours of 14 February 1981, a fire broke out at the Stardust nightclub in Artane, Dublin which was filled with more than 800 people. The blaze killed 48 people and injured 200. A tribunal in 1983 found the cause to be probable arson. This was rejected by many victims' families and survivors and the ruling was dismissed in 2009. Fresh inquests were granted in 2019. In April 2024, the jury returned a verdict of unlawful killing. The Irish prime minister made a state apology. Antoinette Keegan survived the fire but lost two sisters. She tells Jen Dale her memories of that night and how it felt to get an unlawful killing verdict decades later. Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you'll be taken inside turning points in world affairs from West Africa's fight back against Boko Haram in 2015 to the behind-closed-doors talks that led to the US-Cuba “thaw” and the surprise announcement of restored relations. You'll discover what it was like to experience disasters and how people recovered from them, including the Tabasco floods in Mexico, Portugal's worst train disaster, and the huge clean-up after the Chernobyl nuclear disaster. You'll explore culture and ideas too: Sweden's Expedition Robinson, often credited as the first modern reality TV game show; the friendship between The Beatles' George Harrison and Indian sitarist Ravi Shankar; and the night a tiger attack brought Las Vegas superstars Siegfried and Roy's show to a sudden end. And if you're curious about inventions, we'll tell you how air fryers, BlackBerry, YouTube, Alexa, GPS, superglue, the shopping cart (shopping trolley) and bubble tea were created.If you're new to Witness History, the appeal is simple: real voices, one strong true story, and a fresh way to understand today through events from history – all in the time it takes to enjoy a cup of tea or a walk around the block. Join millions of BBC World Service podcast listeners around the globe and enjoy the insight, context and detail Witness History will bring you.(Photo: Stardust nightclub. Credit: Independent News and Media/Getty Images)

In 1991, a small company led by an Iranian-born engineer, Rouzbeh Yassini, created a technology which enabled millions of homes across America to access the internet for the first time. Rouzbeh and his team found a way to use the existing cable TV infrastructure that was already installed all over the country to allow data to go both to and from the home, making it possible for everyone to use the World Wide Web.He tells Guy Kilty about the challenges when they first tested the technology in a small town in Massachusetts.Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you'll be taken inside turning points in world affairs from West Africa's fight back against Boko Haram in 2015 to the behind-closed-doors talks that led to the US-Cuba “thaw” and the surprise announcement of restored relations. You'll discover what it was like to experience disasters and how people recovered from them, including the Tabasco floods in Mexico, Portugal's worst train disaster, and the huge clean-up after the Chernobyl nuclear disaster. You'll explore culture and ideas too: Sweden's Expedition Robinson, often credited as the first modern reality TV game show; the friendship between The Beatles' George Harrison and Indian sitarist Ravi Shankar; and the night a tiger attack brought Las Vegas superstars Siegfried and Roy's show to a sudden end. And if you're curious about inventions, we'll tell you how air fryers, BlackBerry, YouTube, Alexa, GPS, superglue, the shopping cart (shopping trolley) and bubble tea were created.If you're new to Witness History, the appeal is simple: real voices, one strong true story, and a fresh way to understand today through events from history – all in the time it takes to enjoy a cup of tea or a walk around the block. Join millions of BBC World Service podcast listeners around the globe and enjoy the insight, context and detail Witness History will bring you.(Photo: Close-up of coaxial cable and plug for cable television. Credit: Smith Collection/Gado via Getty Images)

When Norway was invaded by Nazi Germany in 1940, a collaborative government led by Norwegian Vidkun Quisling was put in place. Quisling believed that Norwegians would become more receptive to Nazi ideology if the education system was controlled. However, thousands of the country's teachers resisted joining a new union. More than 1,000 of them were sent to concentration camps for their refusal. Mr Roll Hansen taught in Norway during the occupation. He told the BBC in 1944 about what it was like working in those conditions. This edition of Witness History is produced and presented by Tim O'Callaghan in collaboration with the BBC Archives. Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you'll be taken inside turning points in world affairs from West Africa's fight back against Boko Haram in 2015 to the behind-closed-doors talks that led to the US-Cuba “thaw” and the surprise announcement of restored relations. You'll discover what it was like to experience disasters and how people recovered from them, including the Tabasco floods in Mexico, Portugal's worst train disaster, and the huge clean-up after the Chernobyl nuclear disaster. You'll explore culture and ideas too: Sweden's Expedition Robinson, often credited as the first modern reality TV game show; the friendship between The Beatles' George Harrison and Indian sitarist Ravi Shankar; and the night a tiger attack brought Las Vegas superstars Siegfried and Roy's show to a sudden end. And if you're curious about inventions, we'll tell you how air fryers, BlackBerry, YouTube, Alexa, GPS, superglue, the shopping cart (shopping trolley) and bubble tea were created.If you're new to Witness History, the appeal is simple: real voices, one strong true story, and a fresh way to understand today through events from history – all in the time it takes to enjoy a cup of tea or a walk around the block. Join millions of BBC World Service podcast listeners around the globe and enjoy the insight, context and detail Witness History will bring you.(Photo: Nazi German soldiers parade through Oslo during the occupation of Norway. Credit: Ullstein Bild via Getty Images)

In this week's episode, I take a look back over the last fifteen years and recount how I learned to write quickly. This week's coupon code will get you 50% off the audiobook of Ghost in the Stone, Book #5 in the The Ghosts series, (as excellently narrated by Hollis McCarthy) at my Payhip store: FALLSTONE The coupon code is valid through September 28, 2026. So if you need a new audiobook this fall, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 320 of The Pulp Writer Show. My name is Jonathan Moeller. Today is September 11th, 2026, and today I'm discussing how I learned to write fast. Before we get to all that, we will have Coupon of the Week and a progress update on my current writing, publishing, and audiobook projects. This week's coupon code will get you 50% off the audiobook of Ghost in the Stone, Book #5 in The Ghosts series (as excellently narrated by Hollis McCarthy) at my Payhip store. That coupon code is FALLSTONE. As always, we will include the links and the coupon code in the show notes for this episode. This coupon code will be valid through September 28th, 2026. So if you need a new audiobook this fall, we have got you covered. Now let's have an update on my current writing, publishing, and audiobook projects. For Blade of Visions, which is my main project right now, the rough draft is done, the first editing pass is done, and I'm hoping to start on the second editing pass as soon as I finish recording this episode. So if all goes well and nothing unexpected happens, I very much hope that the book will be out a week from when this episode goes live. So a week from whenever you listen to this, check your favorite ebook store and hopefully Blade of Visions will be there. And of course you can always listen to this podcast and watch my website and social media for other announcements. My secondary project is Elven-Warlock, the seventh book in the Rivah Half-Elven series. I am currently 16,000 words into that. As soon as Blade of Visions is published, Elven-Warlock will then be my new main project and if all goes well, I hope to have that out in October sometime. In audiobook news, as I mentioned last week, Blade of Thieves and Cloak of Worlds should now be available at all the different audiobook stores. Hollis McCarthy is currently recording Cloak of Summoning and we should have some updates on that soon. In a bit of exciting audiobook news from that or related to that, I should mention that Hollis McCarthy was announced as a finalist for Narrator of Distinction for the Professional Audiobook Narrators Association for her work on Cloak of Embers, which was Cloak Mage #10. So if you get a chance, be sure to congratulate Hollis for that if you hang out on my social media pages. So that's where I'm at with my current writing, publishing, and audiobook projects. 00:02:25 How I Learned to Write Fast Now let's move on to my main topic, how I learn to write fast. Occasionally I will see a new indie author looking with dismay at how much time it takes to write and expressing the opinion that it must be impossible to write a million words a year without the aid of generative AI. Ha, no. I should point out that I wrote a million words in 2016, 2017, 2018, 2019, and 2020 and back then the current AI tech bros were still searching for the big scam that would one day make them rich. They tried crypto and NFTs in the interim. ChatGPT would not be inflicted upon the world until the end of 2022. Admittedly, I didn't write a million new words in 2021, 2022 and 2023, but that was from a combination of personal issues taking up time and illness. I still hit between 800,000 and 900,000 in those three years. In 2024 and 2025, I wrote a million new words. I might or might not hit a million new words in 2026, and it largely depends on how the rest of the year goes. I had to take a lot of time off in spring and summer, and that really slowed me down. I did hit 700,000 words once Blade of Visions was done, so we'll see what happens the remaining four months of the year. But yes, if you're writing full-time, a million words in a year is certainly achievable, though as with all things it takes practice and can be subject to events. With that in mind, I thought I would explain how I was able over time to ramp up to writing a million new words in a year. It was less something I set out consciously to do when I started this in 2011 and more a step-by-step evolutionary process that took several years. By the grace of God, I have been indie publishing for almost 15 and a half years now. So here's the process of how I ended up writing a million words in a year. #1: Tech Writing Back in the second half of the 2000s, I used to do a lot of tech blogging, mostly about Linux, and I also did tech support, which frequently involved writing FAQs and guides for how to connect your Blackberry or Windows Mobile device to the company email or whatever. In retrospect, Blackberry and Windows Mobile were both terrible operating systems, so it's not surprising the iPhone and later Android blew them out of the water. Anyway, tech blogging taught me the value of writing quickly. Back then, you could still make money off Google AdSense, and so if I could write quickly on a tech topic, I could post it, get Google traffic, and then make a little bit of money from Google Ads. Writing FAQs and guides also taught me the value of writing as concisely and as clearly as possible. President Franklin D. Roosevelt famously said of public speaking that the best approach to public speaking was "be sincere, be brief, be seated", and that's also true of technical guides. Back then, I was working on novels as well, specifically what would end up becoming the first three Caina books, but I never wrote more than a thousand words a day of fiction unless I was bored or I was really inspired, neither of which happened all that often. #2: Soul of Serpents By the end of 2010, I had sworn off trying to get traditionally published and decided to focus on tech blogging, but then I got my first Kindle after Thanksgiving in 2010, and I realized there had to be a way to make money off this thing. This led me to discovering Kindle Direct Publishing, Barnes & Noble, Smashwords, and the other early self-publishing platforms. I published Demonsouled, Soul of Tyrants, and the first three Caina books, and then I decided I'd write one more Demonsouled book to finish off the story. It always annoyed me to no end that I'd never gotten to write a sequel to Soul of Tyrants, but now that the opportunity was here, I decided that I would have a Demonsouled trilogy and Soul of Serpents would be the last novel I would ever write, which goes to show I may not be that great at telling the future. Soul of Serpents was the first book I ever wrote specifically intended for self-publishing instead of submitting it to legacy publishers. I wrote it over the summer of 2011, and I figured if I wrote 1,500 words a day, I could get the rough draft of the book done by the end of the summer, which I did, and I ended up publishing it at the end of August of that month. That was also why I made Demonsouled and Child of the Ghosts free for the first time, which meant that their sequels started to sell a little bit. I was actually beginning to make a little bit of money off my novels for the first time in my life, which was very exciting. It also meant that I wanted to continue the Demonsouled series past the third book, which leads us to the next phase of our story. #3: Soul of Dragons In the second half of 2011, I was extremely busy. I had a full-time job and I had a part-time job that required a lot of off-the-clock preparation. Despite that, I was determined to write Soul of Dragons, so I pushed onward when I could. This was when I began writing during my lunch break for the first time, but I often didn't get to my 1,500 words a day during lunch. So by the time I got home at the end of the day, which was frequently between 9:00 and 10:00 PM, I would frequently squeeze in my remaining words (sometimes all my words), before I went to sleep, only to wake up at 5:45 AM to go to the gym. This level of workload, as you can imagine, was absolutely exhausting, and I don't recommend it, but I still did it. I think it was necessary to learn to write a novel under a state of extreme strain since that was good practice for the 160 books that would follow Soul of Dragons. If I wrote only when I was perfectly calm and there was nothing else demanding my time or attention, I would never get any writing done at all. I really hate to give career advice to younger people since so much of the advice they receive these days is obsolete at best and malicious and condescending at worst. In economic terms, 2026 might well be another planet compared to 1976 or 2000, but sometimes in life you really do have to put in a maximum effort over a sustained amount of time (even if it's approaching midnight, you have to get up in five hours, and you still have 500 words to go before you can sleep). That said, if at all possible, I would advise only putting in that kind of effort if you're working for yourself and not for an employer that will lay you off the instant the stock price dips slightly. It took a while, but I did it. Soul of Dragons came out in February of 2012 and sold pretty well. By this time, the books were selling well enough that while I didn't want to go full-time, they were providing a nice cushion against the unexpected vagaries of life. My full-time employer was also heading towards trouble, so I decided to keep writing. #4: Ghost in the Storm My next book in early 2012 after finishing Soul of Dragons was Ghost in the Storm. Like with Demonsouled and Soul of Tyrants, I was always disappointed that I never got to continue Caina's story past the end of Ghost in the Blood, and so I was excited to start Ghost in the Storm. Little did I know that Caina's story would continue for another 30 books past that. I wanted to write faster, so I settled on a goal of 3,000 words a day for Ghost in the Storm. I would write as much as I could in the morning, then over my lunch break, and then finish my 3,000 words, hopefully in the evening before I went to bed. I very distinctly recall that in March of 2012, I was in the process of moving to a new apartment. I bought a couch and scheduled it to be delivered that morning at about 10:00 AM. So I took the morning off, brought my laptop and a folding chair to the empty apartment and wrote, and I kept writing and writing, and the couch never showed up. Finally, in exasperation, I had run out of my hours off, so I had to go to work only to get the call at 4:00 PM that the couch guys had finally showed up and needed me to let them in. I begged them to stay where they were, broke the speed limit to get back to the apartment, and arrived just as they were walking back to their truck. Thankfully, I was able to convince them to deliver the couch. As annoying as that day turned out to be, it worked out well because I got the new couch and I also wrote a bunch of Ghosts in the Storm, which ended up coming out towards the end of April 2012. #5: Ghost Aria In summer 2012, I wrote Soul of Sorcery, which was a huge book that took a long time to write, but it was also the first book I ever wrote that made it to any bestseller list of any kind on amazon.com, which was a pleasant milestone. After Soul of Sorcery, I started working on Ghost in the Stone and finished it up in early 2013. For both Soul of Sorcery and Ghost in the Stone, I had stuck to 3,000 words a day. By then, I had started working more on marketing, so I had an email newsletter. It had occurred to me that giving something away for free in the newsletter might be a great way to drive newsletter engagement, and I'd always liked writing short stories back in the 2000s. So why not write a bonus short story related to the book and give it away for free? So that was where Ghost Aria came from. It was the first short story I gave away for free with my newsletter. Since then, I've written hundreds of short stories and given away tens of thousands of them, so I think it was a good decision. #6: Dual projects In 2015, I had the opportunity to write a tie-in novel for a game product, which I wanted to do, yet I hesitated because I was working on Ghost in the Inferno at the time, and I knew Ghost in the Inferno would actually sell and make some money. The tie-in book was a roll of the dice, but it was a good enough opportunity that I wanted to take it, or so it seemed at the time, but I didn't want to stop working on Ghost in the Inferno, so I did both. Ghost in the Inferno was my main project, and the game book was my secondary one where I squeezed out a couple hundred words a day. Once Ghost in the Inferno was done, I finished the game book relatively quickly. Of course, nothing ever came of it. The game company and the book company fell out and then respectively went out of business, and the game tie in book never saw the light of day. I would've been better off not writing the tie in novel, except I gained a valuable skill from the experience. Before that, I had only ever worked on one fiction project at a time. Now I had taught myself to do two at once. Ever since then, I have followed my primary/secondary project model while trying to get as many words down as possible in my primary project, but I also write 250 words or so of my secondary project before I go to the gym in the morning while I'm having my coffee. So when I finish my primary project, I'm usually about 10,000 to 20,000 words into my secondary project, which gets promoted to my new primary project. For example, Blade of Visions is almost done, but my secondary project, Elven-Warlock, is currently at 16,000 words, so that gives everything a nice little speed boost. I suppose this is yet another example of the lesson that if you're going to work really, really hard on something, if possible, you should be working for yourself and not on spec for someone else. Anyway, the primary/secondary project system has been really helpful to me, especially after I went full-time, which we will discuss next. #7: Time for Full-time So that was the paradigm I followed for the next four years from 2012 to 2016. I aimed for 3,000 words a day and mostly kept to it. I usually ended up writing between 500,000 and 600,000 words a year. I finished Demonsouled and The Ghosts and started on Frostborn and Ghost Exile, and then on a whim started writing Cloak Games in 2015 as a secondary project. 27 books later, Cloak Games/Cloak Mage has likewise turned out to be much longer than I thought. Frostborn also really took off in 2016, which was nice. I would've been perfectly content to continue working full-time and writing as a side gig, especially since I no longer had that part-time job because the books were paying better. That said, I knew in the back of my mind I could go full-time if it became necessary, especially if my employer went under or had layoffs. I admit going full-time started to become tempting as I took on more work and responsibilities after the layoffs. From 2012 to 2016, I got up at 4:30 AM every workday so I'd have time to get everything done. Admittedly, that's not a big deal and lots of people have to do that, yet I admit to this day, I still find 4 in the morning the worst time to get up to use the bathroom or to wake up before a long road trip or whatever. Somehow waking up and seeing 4 on the clock just seems so hateful. Ironically, for all the time I spent thinking about layoffs and preparing contingency plans about what I do afterward, I never actually got laid off. In 2016, I ended up needing to move to a new US state for a combination of family and personal reasons, so I had to quit. I thought about finding a new job in the tech field, but decided the time had come to start writing full-time. Since this was now my full-time job, there was no reason not to write as much as possible. In fact, that was probably a good idea if I wanted to eat, and that's when I started to trying to hit a million words a year. #8: The Rest of the 2010s So from 2016 onward, I wrote full-time. I had a million new words in 2016, 2017, 2018, 2019, and 2020. I finished Ghost Exile and started Ghost Night, finished Frostborn and Sevenfold Sword and wrote most of Dragontiarna. I finished Cloak Games, started Cloak Mage, and I wrote, I think, the first nine books of Silent Order and also finished Malison. I also started doing self-published audiobooks in 2018 with Child of the Ghosts and Frostborn: The Dark Warden. 2017 was my absolute peak for word count since I hit 1.4 million words that year. Not surprisingly, that was probably my best year of sales ever since I finished Frostborn and started Sevenfold Sword in 2017, but I did hit a million words every year for the rest of the 2010s, including 2020. However, after 2020, there was trouble ahead, and you've probably guessed what it is. #9: Fun with COVID 2020 was a productive year for writing since I reached 1.2 million words and I took some Photoshop classes, which turned out to be really valuable in terms of cover design and creating marketing and ad images. It's pretty rare that I don't use Photoshop for something at least once a day now. However, as it would turn out, my big long-term problem was that the gyms in my local area closed for a long time during COVID, and I never found an adequate replacement for them. I ended up gaining a bunch of weight (with all the related health concerns that causes). In 2021, I only reached 974,000 words. Not a big deal. I thought. I'll hit a million next year. However, that didn't work as well because for a variety of personal health reasons in 2022, I only reached 814,000. I also tried a couple of new things during the early 2020s that really didn't work. In 2021, I published the two Cormac Rogan books, which people liked, but it really didn't have an audience. In 2022, I published the first book of what would become the Stealth & Spells Online trilogy, and that didn't sell very well because I misread the audience for LitRPG. Essentially, the LitRPG market wants Isekai/portal fantasy or system apocalypse type stuff, and I've written a science fiction thriller with LitRPG elements. Then in 2023, I actually got COVID, and that just laid me flat for six weeks. I barely got any work done in May and about half of June, and I realized I was going to have to make some changes. #10: Rivah Half-Elven to the Rescue First of all, I realized that I was doing too much by myself. I thought about stopping audiobooks and the podcast entirely, but instead I hired an audiobook proofer and a transcriptionist/researcher to help with that. Second, I still wanted to try something new. Cormac Rogan and Stealth & Spells hadn't worked all that well, but in April of 2023, I'd written about 8,000 words of what would become Half-Elven Thief. When I got sick over the summer, I stopped working on it to focus on finishing Dragonskull and the Silent Order series, but at the end of 2023, I dusted off the Word file, finished it, and published it in December of 2023. It had a substantially stronger first month than Stealth & Spells, so it was time to embark on the Half-Elven Thief series. #11: The Super Summer of Finishing Things I also realized that I gotten too scattered with five ongoing series at once. I decided to cut it down to three. So in the summer of 2025, I finished The Shield War, Stealth & Spells Online, and Ghost Armor. My ongoing series would be Blades of Ruin, Cloak Mage, and Half-Elven Thief. I wouldn't start on a new series until I finished one of these. From summer 2023 onward, things improved a good deal over 2021 through 2023. Audiobooks were a lot easier to do with an audiobook proofer to do the final listen, so I've done quite a bit more of those. From 2024 to 2026, I got my weight back down to a pre - COVID level with a lot of calorie counting and exercise (aided by sublimating the desire to snack into blowing up space pirates in Starfield). I did hit a million new words in both 2024 and 2025. As I mentioned, I'm not sure if I will hit a million words in 2026 or not. As I said earlier, I had to take a lot of time off this year, and it will depend on how the rest of the year goes, but I think 900,000 will be definitely achievable. #12: So What Have We Learned From All of This? As you can see, while I can write a million words a year, it took a long time to learn how to do it and a lot of practice, and if enough other things demand time and attention in a year, it's not going to happen. I think the biggest keys to writing as many words as possible in a year are persistence and tenacity. There will be many times you don't want to write, like at midnight when I still had 500 words to go on Soul of Dragons before I could go to bed, but you will need to push through and get to it. Maybe you cut back a little on time-wasting activities like TikTok, doomscrolling, and TV, especially TikTok. It is distressing to see people repeating the nonsense they see on TikTok as absolute fact. Or maybe you learn to type on 15-minute bursts in your phone in those odd blocks of time like waiting rooms or being on hold that would otherwise go to waste. I have read interviews with several people who wrote their novels on their phones while taking the train to and from work. Tenacity is also important. If you wait until circumstances are perfect to write, you will never get anything written. Granted, there are times when writing has to take a backseat to more important things in life. That's okay, that's as it should be. If you can't get a thousand words written, aim for 500. If you miss one day, then tomorrow is another day and you can try again. That is also true over a long time scale as well. If I miss writing a million words in one year, well, tomorrow is another day and next year is another year. And of course, thank you for reading all the books. There'd be no point in writing a million words a year if people didn't read them. So that is it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the back episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave a review on your podcasting platform of choice. Stay safe and stay healthy, and we'll see you all next week.  

On 11 September 2001, firefighter Jay Jonas and his crew were sent into New York's North Tower after a hijacked plane crashed into the World Trade Center.As they climbed the stairs searching for people who needed help, the South Tower collapsed.Realising their rescue mission could no longer continue, the firefighters turned around and began making their way down.On their descent they came across a woman, Josephine Harris."She was crying. She was in distress. And I said, 'Alright, bring her with us.'"The firefighters took her with them, but she could not move at their pace."We made it to the fourth floor and Josephine Harris falls to the floor. And she starts yelling at us, leave me, get away from me, don't touch me, leave me alone."Moments later, the North Tower collapsed.Buried beneath the rubble, Jay, his crew and Josephine somehow survived. He tells Rowan Bridge how stopping to help Josephine slowed their escape from the tower. But the place where they were forced to stop turned out to be exactly where they needed to be when the building collapsed."By her making a stand on the fourth floor, that put us in the exact right spot. And we lived."Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you'll be taken inside turning points in world affairs from West Africa's fight back against Boko Haram in 2015 to the behind-closed-doors talks that led to the US-Cuba “thaw” and the surprise announcement of restored relations. You'll discover what it was like to experience disasters and how people recovered from them, including the Tabasco floods in Mexico, Portugal's worst train disaster, and the huge clean-up after the Chernobyl nuclear disaster. You'll explore culture and ideas too: Sweden's Expedition Robinson, often credited as the first modern reality TV game show; the friendship between The Beatles' George Harrison and Indian sitarist Ravi Shankar; and the night a tiger attack brought Las Vegas superstars Siegfried and Roy's show to a sudden end. And if you're curious about inventions, we'll tell you how air fryers, BlackBerry, YouTube, Alexa, GPS, superglue, the shopping cart (shopping trolley) and bubble tea were created.If you're new to Witness History, the appeal is simple: real voices, one strong true story, and a fresh way to understand today through events from history – all in the time it takes to enjoy a cup of tea or a walk around the block. Join millions of BBC World Service podcast listeners around the globe and enjoy the insight, context and detail Witness History will bring you.(Photo: Jay Jonas. Credit: Getty Images)

September 11, 2001, changed Bob Ellis's life, just as it changed mine. Bob was working at the Pentagon that morning and had walked out of the building only minutes before Flight 77 struck the area where his meeting had taken place. You will hear how he immediately became part of the response, helping organize emergency supplies and support for those working at the Pentagon. We also compare our experiences from two different locations that day, Bob at the Pentagon and me at the World Trade Center with my guide dog Roselle. Twenty-five years later, our conversation is about more than remembering 9/11. It is about leadership, teamwork, service, controlling fear, and deciding what we do with the life we have been given. I believe Bob's story offers lessons we can all use when the unexpected happens. Highlights: 05:29-Bob shares how his early life and military support career shaped his path. 23:53-He recalls realizing the first World Trade Center strike was not an accident. 32:59-Bob describes being just 300 yards away when the Pentagon was hit. 37:00-He explains how he helped organize emergency relief supplies within hours. 1:03:54-Michael reflects on survival, fear, and the responsibility to move forward. 1:06:55-Bob shares the lasting life lessons he took from September 11. About the Guest: Bob Ellis is the Vice President, American Logistics Association responsible for Exchange, MWR, Food Service Operations. The native of Fort Walton Beach, Florida began his career with AAFES in 1972. From 1972 through 1984, he held retail management positions as a Branch Manager, and Operations Manager Main Store. In 1985, Ellis began a string of assignments as an Exchange General Manager trainee at Fort Belvoir, VA, and Exchange General Manager, Fort Hamilton, NY and Carlisle Barrack PA, (Army War College). Assignments as Area Retail Manager and General Manager at the former Japan Area Exchange ran from 1989-1992. In 1992, Ellis was transferred to Travis AFB in California as Retail Manager, Main Store. In 1994, Ellis was selected for the General Manager's position at Travis and spent three years assisting in the design and new construction effort of the largest retail Main Store ever constructed by AAFES. From 1997 to 2002, Ellis held the position of Director of AAFES' Washington Office, serving as the principal representative of the Commander, AAFES to the Office of the Secretary of Defense, the Departments of the Army and the Air Force, Congressional offices and industry representatives. Notable among his accomplishments, Ellis was instrumental in spearheading AAFES support to the Pentagon after the attacks of September 11th. Within 48 hours of the event, AAFES established a mobile exchange in the shadow of the impact site to support rescue workers and investigators with critical need and personal comfort items. After Washington, Ellis moved to AAFES Headquarters' in Dallas to assume the Vice President Specialty and Consumables position. In this role, Ellis was responsible for the SD-C Category Team Managers/Buyers. In August 2003, Ellis took his a position as Vice President of Corporate Planning and Communications where he managed the development of AAFES long range and contingency planning programs, oversight of corporate public affairs and ensured compliance with Department of Defense policy guidance with the goal of preserving and protecting the exchange benefit for soldiers and airmen and their families around the globe. Bob joined the ALA on 31 July 2006 where he continues to serve a role in military resale supporting Exchange, MWR, and Food Service, operations still serving military resale over 51 years continuous service. Ways to connect with Bob**:** You can find more benefits how Branded Riches can help you build your Brand, Product, Business, and Yourself at https://www.BrandedRiches.com   Connect:  https://www.linkedin.com/in/neryk-davydov Branded Riches Audiobook by Neryk Davydov https://www.audible.com/pd/Branded-Riches-Audiobook/B0GCP9MMRB Branded Riches Book https://www.amazon.com/Branded-Riches-Increase-Income-Irresistible/dp/1987753836 $5 Free Gift for Creating A New Ovato Wallet    www.ovatoCoin.com  About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:00 Everyone, I am Michael Hingson, the host of Unstoppable Mindset. You've heard my voice for the last 471 episodes, but I'm calling you all out today and asking you to listen to this because we're going to make a special announcement now regarding the next four episodes, starting with 472. We're going to help commemorate the historic events of September 11, 2001. Yes, they're definitely historic, although not necessarily the most positive things that have ever happened. But as many of you may know, I was in the World Trade Center working on September 11, 2001, on the 78th floor of Tower One, and escaped with my guide dog. I've delivered a speech about that, which we put in the first episode of this podcast series back in August of 2021. But this Friday, episode 472 is going to have an updated speech that I delivered just a few years ago at the Marshfield, Missouri Cherry Blossom Festival. That festival is a yearly event celebrating different kinds of things that have happened in American history, and I was invited to come and speak, which I did. I'm going to put that speech up for you as episode 472. I think you'll find it enlightening. It'll teach you something about blindness and blind people. It'll tell you my story, and it'll give you some inspiration that I hope you will find helpful. Next Tuesday, september 8, Michelle Abraham is going to interview me. Michelle is with Amplify You, the company that does all of our back office stuff and helps me with the editing and other things regarding the podcast. Michelle owns her own podcast, and she is going to interview me about September 11th and other kinds of things relating to what I've learned and things that have happened over the past 25 years. She's also going to be putting this up on her podcast Amplify You, so you can find us in a lot of different places. On September 11th, I'm going to chat with Bob Ellis. Bob was in the Pentagon on September 11, 2001, and had literally just walked out the door of the Pentagon when the plane crashed into the Pentagon and did the things and the damage that it did, and of course generated all the things that occurred at the Pentagon. On the 15th of September, I'm going to come back and have a conversation with all of you about lessons that I've learned over the past 25 years, and just reminisce a little bit about all of that. While the podcast is occurring on September 11th, I will be actually in Kilgore, Texas, doing a speech about September 11th. So lots of things going on, I hope you listen to these episodes. I hope that you'll tell everyone that you can about them. I really enjoy all of the support that you've given us over the years, and we're going to continue to do things with Unstoppable Mindset. And of course, as always, if you'd like to come on or know anyone who would, please let us know. We're always looking for guests. Thanks very much. We'll see you on Friday with the first of these four episodes. What if the biggest thing holding you back isn't what's in front of you, but rather what you believe? Welcome to Unstoppable Mindset, where inclusion, diversity, and the unexpected meet. I'm your host, Michael Hingston, speaker, author, and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead, and connect with others. Each week, I talk with people who challenge assumptions, face adversity head-on, and show what's possible when we choose curiosity over fear. Together, we focus on mindset, resilience, and the small shifts that lead to meaningful change. Let's get started. Hi everyone, and welcome to another episode of Unstoppable Mindset. You are listening to us today, or at least I'm assuming you're listening just when this came out. But whenever you're listening, it is today, September 11th, 2026, which is needless to say, a special day. If you have kept up with my podcast from the beginning, you know that I worked in the World Trade Center on September 11th, and ever since then I've been a public speaker, traveling the world, talking about trust, teamwork, leadership, the human-animal bond, and a variety of things. But recently, I met Bob Ellis. Michael Hingson  04:40 Now, Bob, as it turns out, on September 11th worked at the Pentagon, and I have not ever really had the opportunity to talk with someone who was at the Pentagon, especially on September 11th. But we get to chat about that today, and Bob knows our rules, which are basically. He sent me a series of questions that he wants to cover, but we are doing this as a conversation, so we'll probably talk about a lot of the things that he specifically sent. But we can go any old way that Bob wants to go, so that's what we'll we'll make this really fun. And I'm really looking forward to having the opportunity to talk with Bob. So again, welcome to September 11th, and Bob, I want to welcome you to Unstoppable Mindset. We're really glad you're here, Bob Ellis  05:28 Michael. Thank you for inviting me. I know you you've inquired several times, and I've debated it, and and I was just holding it for the right time, and this is the right time-the 25th anniversary of the event. Michael Hingson  05:40 Yeah, it is, and and and as as we've said, if you find anybody who needs a a speaker to come in and speak, let me know. But but for now, we get to chat about you and and hear your story, which I think is the important thing. I think we'll probably talk about both of our stories in the course of the day, no doubt about it. But I really am glad that you are here and that you are able to to talk with us today and and and talk about things. So let's start the way I love to start with people. Let's start at the beginning. Tell me kind of about the early Bob growing up and so on. Let's start with that. Bob Ellis  06:17 Well, I I grew up in let's say grew up until I was four years old. I lived. I was born in Pensacola, Florida. Lived in the Panhandle. Mother and father got divorced, and we moved to Norfolk, Virginia. And it was just my my mother and I until I was 14 years old. And I found out about my dad and found some letters from him and insisted to go see him. And so, between 14 and 15, I made a couple of unauthorized attempts to to make my way to Florida. On the third attempt, I made it, and it was quite a surprise for my father. Ended up living with him and being my closest friend up until I had he had grandkids, we had kids, and so I lived and grew up in the Destin, Fort Worth, Fort Walton area. Went to work, and this is where the story begins. I went to work at Eglin Air Force Base as a as a janitor in a gas station for the Army Air Force Exchange Service, so that I could continue to play high school football and practice, was a great job. It was an opportunity to work with the military, be around the military, and I took great pride in that feeling that that that that while I I wanted to go into the air force and I wanted to fly jets, that opportunity just never presented itself because the Vietnam War was going on and they were banking pilots instead of taking pilots. Anyway, I I ended up staying with the Army Air Force Exchange Service for 34 years. I moved all over the world. I've seen the every AOR and every combat scenario since the Vietnam War. Not in the Vietnam War, but I was in the refugee program, helping with the resettlement back in 1972, 1973. Spent the rest of my career going wherever they sent me, and and and that was from Tokyo, Japan, to to Tuli, Greenland, to California, and ultimately to to Texas. Michael Hingson  08:30 I remember during the Vietnam War, someone called me one day. I was a student at UC Irvine, and there was a refugee camp fairly close to the university, and someone said, and someone said, "There's a blind young man at the sent at the refugee center, and we should go see him. And so we we bought a transistor radio for him and went out to visit with him and spent some time with him, and I never got to see him after that. But I hope I hope he did well. He he seemed like he was doing okay, but he was a little bit lost, needless to say, because it's a whole bunch of people. There are no a lot of people who knew much about blindness and blind people, but I would presume he did reasonably okay. I hope so, but that was the only time I specifically had an involvement with him or anyone at the refugee camps. Later, when I met my wife Karen, she lived, I think, a door down, and she and her parents lived a door down from a Vietnamese couple, and he was a tailor and actually made her wedding dress, which was kind of cool, and so we got to spend a fair amount of time with the Voo's, which was was good, but what's. Interesting for me now, with with now being well so many years later. In November, I will be going to do a speech in Hanoi, so I'm really looking forward to to going over there and and experiencing it. At least it'll be a little bit cooler then than it probably is now. So we'll see, but it'll be it'll be pretty enjoyable to go and again see a different a different part of the world, and I I think we'll be fine. At least that's that's that's the plan. Bob Ellis  10:34 That that that that tour that I had at Eglin Air Force Base with the refugees, will come back to to to 911 2001 and the experiences that I had at that refugee camp replicated in the Pentagon park and lot there in 911. So we'll get to that. I'll explain it further. Michael Hingson  10:56 Yeah, I'm sure it was a a great a great lesson. Where did you do college, or did you Bob Ellis  11:03 went to went to Duke University and the University and the University of Maryland? Michael Hingson  11:10 Okay. Well, at Bob Ellis  11:12 least much of it was correspondence as well, only because I was deployed for for so many years back to back, 17 moves in 34 years. Michael Hingson  11:22 Wow, Duke University. At least you didn't go to one of those other schools in North Carolina. Boy, talk about talk about rivalries and basketball. What a what a group down there. Bob Ellis  11:35 Oh, I know, I know. Michael Hingson  11:38 I once spoke in Kentucky, and the Wildcats were in the NCAA championship that year, and I was asked to speak at an event on the night of the championship. But I was told I had to end by 630. I could not go one second past 630 because the gym I was speaking in was going to clear out. Well, I ended in time so that at 630, what they said was absolutely true. That gym cleared out. Everybody went home to watch the game. Bob Ellis  12:09 That's that's sports. Michael Hingson  12:11 Not sports. It is, but it's okay. I I learned a lot down there and got to meet a number of people, and so it was it was a lot of fun to to do it, and then years later I was in North Carolina when NC State and UNC were playing to see who was going to go into the championship. So again, pretty interesting world, and and sports ruled everything then, so it's okay. It Bob Ellis  12:43 hasn't it hasn't changed at all because my my my daughter I got her graduate studies done at NC State, and it hasn't changed a bit. It's just I'll bet it's just crazy as it's when was 20 3040 years ago, Michael Hingson  12:58 and it shall ever be, won't it? Bob Ellis  13:01 Yeah, yeah. Her undergraduate degree was at University of Texas. This was my son's, and she went on to NC State, and and he went on to medical school in in Houston. Michael Hingson  13:16 Okay. Well, UC Irvine, when I was there, had the championship water polo team, but that's what we had. But they started basketball while I was there, although it wasn't anything huge. But a couple of years ago, they made it to the Sweet 16, and that was kind of fun for UC Irvine. One of these days, it'll go all the way. Bob Ellis  13:40 Yep. Michael Hingson  13:41 Well, anyway, so you you went to college, and and what did you major in? Bob Ellis  13:45 Political science. Michael Hingson  13:47 Okay, political science Bob Ellis  13:48 and business management. With a with my two aspirations, I wanted to. I really wanted to major in in aviation science, but that that wasn't offered. So that's political science and business science, business law. Michael Hingson  14:06 But you were working for the Army Air Force Exchange Service. What is that exactly? Bob Ellis  14:11 Yeah, it's a it's it's it's a non-appropriated funded Service provided all goods. I think of it as the the Walmart or the Target of of the civilian sector, except the Army Air Force Exchange Service has stored everything from stores, every business that you can think of therein, from stores to convenience stores to gas stations to beauty shops and barber shops to dining facilities, franchise Burger Kings, anything that a soldier and his family needs at the base or overseas or in the combat arena, where we were there with it, providing it. It's been a great career. Michael Hingson  14:59 Did you? Do you have any involvement with, especially here in the U.S. the the Randolph Sheppard programs, the blind vending stand operations at any of the facilities? Bob Ellis  15:09 Yep, sure did many many times. We're still working with it. There's there's some issues present right now under the Randolph Shepherd that they're looking at. I don't know what what's going to change, but yes, sir, we were very, very close to that. Michael Hingson  15:24 Yeah, I know there. The current government's looking at it; they want to scale a lot of it back, which would, I think, not be a good thing. I think there's a lot of reasons to keep it, but we'll see. We'll see. We'll see how it goes. But I, the closest I ever came to dealing with anything from AAES was I was invited to speak once at an organizational meeting of the National Property Managers Association in the military. Are you familiar with that? Bob Ellis  15:56 I am. Yes. Michael Hingson  15:57 And when I was asked to come, the Speakers Bureau didn't do a good research job because they told me, "Oh, it's the people who rent apartments and all that. When I got down to the to the event, I will say that the National Property Managers Association certainly serves a nice breakfast. But anyway, the conversation just didn't seem like what I what I was expecting. So I asked somebody, and they told me that the organization was the organization that had complete jurisdiction over anything physical that the government owned, and Bob Ellis  16:30 absolutely Michael Hingson  16:31 that that changed my grass. Sorry, Bob Ellis  16:34 right down to the grass, right down to the grass and the concrete. Michael Hingson  16:37 There you go. Well, it also changed my speech in 10 minutes, but it was fun. They invited me back the next year, so that was good. But it's it's fun when you're you're planning to do a particular speech, and suddenly it turns out it's got to change. It's good to have the flexibility to do that. But I'm I'm glad I had the opportunity to do it, and hopefully we'll have opportunities to do it again, but you have served a lot of different kinds of of services within AAES, and and I assume that's all worked out pretty well. Bob Ellis  17:14 That that worked out very well. Yep, I had I started at the bottom and and climbed as close to the top as I possibly could, but Michael Hingson  17:23 you eventually got the the highest medal that was available for civilians when you retired or after you retired. Bob Ellis  17:31 No, the highest award that I ever received was from my man over the Pentagon 911 support program, which was a nice medoris civilian award. Michael Hingson  17:46 Okay, where is your favorite place to live in the world? Or is that really easy to say? I mean, you've been all over the place and seen a lot of different kinds of places. Don't know how much you got to two of them, but anyway, Bob Ellis  18:00 it wasn't the two places that I that I went overseas, which was Japan and Greenland. Those were the longest tours of my life. Beautiful country in Japan, and and great facilities and support in tuning Greenland. But I would I would guess throughout the United States, I had a great assignment at the Army War College, and I had a great assignment at Travis Air Force Base here in Michael Hingson  18:26 California. Yeah, Bob Ellis  18:28 yeah. Michael Hingson  18:30 I've spoken. Bob Ellis  18:30 My son was born in Japan. He's dual citizen as a result on the Air Force Base, and my daughter was born in California. So it was a great time, mainly because the kids were younger and and and and we were in great climate areas. Michael Hingson  18:48 When people ask me what my favorite place in the United States is, I say everywhere. I I just enjoy meeting people wherever I go in the U.S. It's so many different cultures and customs and ways of doing things. It is so fun to to see all the different places and see how they are. People ask what I like, where I like outside the U.S. And so far, it's been New Zealand. I would say is probably the best, but Japan has to be up there too. I've really enjoyed being in Japan. I've been there a couple times, and I thoroughly enjoyed Bob Ellis  19:23 it. I, I had, I think the most the the greatest thing about the assignments was some of the people I I got to to meet in in my in my tours. One of them would be the Crown Prince of of Thailand, who who is now the king of Thailand, King Rama, got to meet him when he was a pilot, and supported him when when I was at Yokota Air Base, and multiple other celebrities. I I had the opportunity as a kid to attend the funeral. For Douglas MacArthur, and and his his memorial was right across the street in North Virginia from where my mother worked. And 20 years later, I had the opportunity to to meet mrs. Mcarthur, Jean MacArthur, at Gracie Mansion in New York, and I I I wrote protocol. I when it came time for her to to meet me and meet meet her, I got down on one knee and I held her hand and I said, "I want to tell you a little story, ma'am. And she said, "Well, certainly, absolutely. And I told her the story how when the general had died in in 1964, I was required by my my mother to go to the funeral, and the most fascinating person I'd ever seen in my life was herself, and she just got she just turned red. Well, long story short, I was at an army command at Fort Hamilton. The next day, the the group the the installation commander called me over to his office, very angry, but he wanted me to know that I was going to be the first civilian aide for the old lady, which was mrs. Mcarthur, and he had to take one of his lieutenants off. And I got to know the family and and the Mcarthurs as a result of that. So lots of opportunities, just absolutely amazing. 911, and we'll get to it. I got to meet President Bush momentarily, but I I got to meet him and have a short conversation. Michael Hingson  21:32 I got to meet him in 2005. We went to the Oval Office, and we were supposed to have a two minute photo op, but he kept wanting to interact. We ended up talking for about 15 minutes. He kept the Italian ambassador or prime minister waiting, but it was a was a great conversation. I very much enjoyed having the opportunity to meet with him. Bob Ellis  21:53 Yeah, he was remarkable. Michael Hingson  21:54 Yeah, in in so many ways. If Speaker 1  22:00 you enjoy Unstoppable Mindset and would like to help us continue bringing these conversations to you each week, we've created a way for you to support the show. Your contribution helps us cover production costs and continue sharing stories, insights, and ideas that inspire people to live with purpose and possibility. If supporting the podcast feels right for you, you'll find the link in the show notes. Thank you for being part of the Unstoppable Mindset Community. Michael Hingson  22:33 So that's that's pretty cool. So as you were going around to all these different places, what would you say you were learning. Bob Ellis  22:41 I was learning business. I was learning relationships. I was learning marketing. Pretty much anything that you wanted to do as a general manager or a vice president, the exchanges let you do it. You know, until you got too far gone, and they they reel you back in. But I love being able to run multiple businesses on the installation, and and be accountable for them, and run them at a profit, and and at the end of the day, do great things for military families. Michael Hingson  23:16 Wow! So you um, you you've you've had a lot of challenges and and had to learn a lot of different things. Needless to say, but I would would think that you've you've been able to to keep a lot of that and use it. And you know we've referred to September 11 th, and so let's let's get to around that time. The first thing I would ask, and people have asked me, but you're in a better position in theory than I. Did you have any inkling that something like September 11th was going to happen? Bob Ellis  23:53 Well, actually, September 11th was was happening. I left for work about 4:30 in the morning. I lived out in the suburbs in Centerville, Virginia, and it was one of those days that you just wished you didn't have to go to work. It was the as the sun was coming up, it had a little cold breeze to it. The skies were blue. It was just one of those days that you just wanted to sit out in the yard and and relax or go bicycling, whatever. But I did my duty and I drove in to the Washington D.C. area and reported to my office on time, which was right around 5o'clock. My staff showed up around six and some at seven, and my secretary came in, and I don't know exactly what time it was, but it was shortly after, right around 9o'clock in Eastern Time, when the first airplane had hit the the trade center. Michael Hingson  24:49 Yeah, Bob Ellis  24:49 846-940-6846, Yes, right, 846. Yeah, and and so I I went in to look at the. The the television monitor standing there it was just her and I at the time and and and I said that's not an accident and she says how do you know that I said look at the skies that was an airliner they were talking about it was a little small private aviation well I'm a pilot I've been a pilot for 40 years 41 years I knew exactly, you know, that that where it was, what it was doing, and that wasn't a it wasn't an accident. And and my inkling was is that I was in a in rented space in Arlington, Virginia, because we had been moved out because the wedge that got attacked was the one that was still under construction. My office had not been completed there, and and I had a meeting in that wedge at 9o'clock that morning. And my secretary said to me, "You know, Bob, the Pentagon is next. And I paused for a minute and I looked at her and I said, "How in the world could you even imagine that, you know that that that's a fortress? Who would be crazy enough to attack the Pentagon? And she says, I I just I don't want you to go over, you know, just just just do it by phone, which I I probably could have done. And I said, No, I'm I'm going to go over there. If they're going if they're going to attack the Pentagon, I'm going to go down with it, and that was kind of my philosophy. So, in the back of my mind, seeing that airplane hit the Trade Center and her telling me that certainly made me wonder if it wasn't a possibility. Michael Hingson  26:33 So, you didn't. You don't think that anyone, and I've never heard of any such, but that anyone had any advance notice? There wasn't chatter. There wasn't anything that made people suspect what might be getting ready to happen. Bob Ellis  26:47 No, I I I think that is the the worst our country has ever been off guard. It reminds me of you know the the attack on Hawaii and that you know in in Pearl Harbor. We were completely unprepared, and I thought we were completely unprepared on 911. And in fact, after the attack, I knew we were unprepared when I saw the two jets fly over with no armament on the wings. So no, I don't think anybody had any idea. Michael Hingson  27:18 Well, the other side of it, and I've talked about this in in some talks I've given. I talk a lot about trust and teamwork, and like it or not, one of the things that I observe is you had 19 terrorists who functioned well enough as a team that they didn't talk about it. They didn't let anything come out. So no matter how much armament or whatever we might have had, I'm not sure whether we could have predicted that on September 11th, what occurred was going to happen. Bob Ellis  27:49 You know, all the indicators were there. You know, those those 19 trained at private airports, and they and during their training, it was it was reported multiple times that all they were interested in was taking off, not landing. I mean, first clue, you know. Okay. Why would you just be interested? He's taking off an airplane, and and I always found that very curious, and I'd heard it several times. That should have set alarm bells off. Should have. It didn't. Apparently, it did. Michael Hingson  28:20 Good point, and you know the the thing is though that, as as you pointed out, who would have thought that anybody would attack the Pentagon, the fortress that it was? Who Bob Ellis  28:33 yeah, Michael Hingson  28:33 who would have thought? So again, you can only go by what you got, and so nobody, I think, would have ever imagined that. Well, of course, the first plane hit the World Trade Center, and at first, people didn't really know what happened because there were really not very many people who who saw it. In fact, we only have the few photos that were taken by the French photographers who were there for something else, but then a little after nine, the second plane hit, and that changed the dynamic and changed the perspective a lot. Although a bunch of people who started seeing it on TV thought it was just a movie, and it wasn't true, but the second plane hitting changed the attitudes. I think for most people, and that's when people knew something was going on. Bob Ellis  29:24 Yeah, I didn't know anything about the second trade center. I had left my office in Crystal City, and I had headed to the Pentagon. And the meeting, the meeting that I had was with the Army Personnel Chief and several other folks. And as it turned out, that is exactly the window that the airplane flew into. That was ground zero for the for the for the target for the airplane going in just above the first floor for the Pentagon. So I didn't know anything. I was I was trapped at that point. I was trapped. Couldn't go um. Wouldn't go um. Didn't want to go um. And I had lived in New York City for five years, and I was my biggest. I was always impressed by the New York City Fire Department. I mean, they're they're just walking heroes if you've ever seen them. I mean, they were like they were like giants when you got next to them, and that they would they were just superhumans. And I always wondered upon the top floors how in the world you would get a fire put out at the top of the World Trade Center, and and I did not know until two days later when I made it home. That was my first question to my family: How did they get the the fire out at the top of the World Trade Center? And I and and it was repeated to me centers, and I said, What are you talking about? Centers in my family, and they said, "Bob, the World Trade Centers are gone. I said, "I don't understand. How could they be gone? And that was that. That was you know two days later that I found out about that. It was quite a shock to me to learn what it actually while I was on on the Pentagon mission. Michael Hingson  30:58 Well, when the first plane hit. Well, in the second plane, the firefighters were going up the stairs carrying all their equipment, and I had had had known about that and asked people, "Well, why are you or would you be carrying equipment? Because I met I I didn't meet the FDNY people ahead of the World Trade Center attacks, but I did meet with other people to learn about emergency preparedness and so on because I felt as the leader of an office, it was my job to know because I wasn't going to be able to read signs, and I love information, so I was trying to learn all I could, and they told me that where would if you if you had equipment stored in the in the towers, then people would go to it. Firefighters would go to it and get the the equipment. What floor do you put it on? Because no matter what floor you put it on, what if the fire broke out one floor below? You know, you can't get to the equipment. So the only way they could get up the stairs to fight the fires was to carry all of the equipment with them, yep, yep. Not enough is said about those guys in history. No, and I met a number of them coming up the stairs as we were going down, and they wanted to escort me down, and I didn't want them to do that because I knew they were a team, and I I pushed back pretty hard and said, no, you guys go up and we'll go down unless we can help you fight the fires, and they said no. The reason they eventually let me go down without any assistance was I had a friend with me who could see, and I said, "Look, David can see. Don't worry about us. And David and they turned to David and they said, "You're with him. And David said, "Yeah, leave him alone. He's fine. So we went on down, and they went up. I don't know whether the people we interacted with made it down or perished up above. It was about 10 after 10 after nine or so when we got to the 30th floor where we met them. So it was another hour and almost 20 minutes before the tower collapsed, but I don't know where the firefighters were, or how many people from the groups that we interacted with perished, or if they all made it out. I don't know, but Bob Ellis  33:12 yep, I I memorized all those numbers. You know, 189 between the airplane and the Pentagon, 200 injured, but 189. 189 total were 64 on the airplane, 125 in the Pentagon, and I'll never forget those numbers. Yeah, I'll never forget the time. I looked at my watch at 9:17, and and I have to tell you that on 9/11, I always sit very quietly until I get past 917, not 937. I'm sorry, 937. Michael Hingson  33:48 So Bob Ellis  33:48 in the morning. Michael Hingson  33:49 So, how close were you to where the plane came into the Pentagon? Bob Ellis  33:56 About 300 yards. When when it was clear that the meeting wasn't going to happen because the air traffic control system had been shut down. They released us to go back to our our offices, and I was going out the front door. I left about 930. It was supposed to start at nine 930. The generals said we'll just reconvene, and and I agreed. And from his office on on the south portico, I was walking out the front door. Literally, I heard the engines spool up. I had been in the AOR in rail combat munitions, and and I've heard cruise missiles, and and I could hear this one spinning up, and I thought it was a cruise missile, and so when it hit when it hit the building, it was just it was just a horrendous sound. But my first impression was to run to it to see what happened, what what what caused that, and there was nothing there. It was just four or five cars burning and smoke billowing out of the building. And and the the rest turned into a you know a rescue and a a recovery. Michael Hingson  35:08 AOR is what Bob Ellis  35:10 the area of responsibility. Michael Hingson  35:13 Okay, area of responsibility. Okay, Bob Ellis  35:16 yeah, Kuwait, Saudi Arabia, wherever we are, it's it's N A O R, and that's your A O R. That's state. That's where you are. So that that's where I encountered first first and only live person coming out of the building, and which was a which was a really big surprise. But I knew that there was something that I I had to do, and and one of the things was to, if he needed assistance, getting him assistance. And there were several people. He was he was he was burned third degree burns over his whole body. He lived. I said one prayer was for him. And as it turned out, he became a a great ambassador. Turned out to be a great friend, and is actually back in the Pentagon to this day, just steps away from his old office as a civilian, went went back on a presidential appointment. Michael Hingson  36:09 So, you mentioned the general a while ago. Was did he survive? Bob Ellis  36:15 No, he was the he was the highest ranking person that we lost in in the entire encounter, and it was the entire office was just instantly vaporized. So he did not survive. Michael Hingson  36:33 Well, so you heard the engines revving up, and you went after you heard the explosion and so on. You went over to see what was going on, and then what did you do? Because it certainly had to be a major surprise and a shock by any standard. Bob Ellis  36:49 Yeah, I went that side of the building, saw the hole in the building, kind of convinced myself it was a cruise missile, but I never heard such a loud engine noise. As it turned out, it was it was two big engines off of a 757 200, and so I immediately tried to figure out you know what can I do? What should I do? Should I even be here? And that's when I saw the colonel coming out of the building, and I was able to walk with him and four others over to the the road, the Washington Boulevard that goes around the Pentagon, and and I sat down on the telephone pole, a light pole that the airplane hit going in. Now I'm a pilot, and and I have to tell you to take an airplane going at Mach point eight seven, and hit a target, hit the building, and not hitting the ground was just absolutely amazing to me. So as they got the colonel into an SUV and and and got him out of the the scene, I sat there. Just it was almost like a movie I was watching. The triage was being set up. The Pentagon was burning. The emergency services units were starting to show up, and we had very intermittent phone capability. And I had I had a a friend, my my the commander that I worked for in Dallas at the time. This secretary's husband was a bodyguard for Secretary Rumsfeld, and and Secretary Rumsfeld was actually carrying litter patients, carrying people out of the debris area and out of the offices. He was actually helping people, and he he realized that something needed to be done. So he gave Jerry a note, a piece of paper. We called them snowflakes, but it was a tablet, and he had listed what needed to be done and what needed to be done now. And Jerry found me sitting over there and gave me that that piece of paper, and it had everything listed on it. He wanted a a tactical field operation in place. He wanted it now, not yesterday. He wanted something in the interim, and it was to provide emergency relief supplies. So I I sat down on that telephone pole and I called our our local dist not local our largest distribution center in the world was down in Newport News, and I got the director on the phone and I said, I have an official order from you coming from the Secretary of Defense, and and don't override, don't just just follow my instructions until we can get to the commander at AFIS headquarters, and so I gave him the list. I just gave him the full list of things that we needed to get rolling, and I called another gentleman that was just across the river, the American Logistics Association, which owned all of the brokers and manufacturers, and I gave him a list of stuff that we needed now, like Gatorade boots. the The surface was over 2000 degrees, and the emergency service boots were melting almost upon contact. So I had I had 1000s, hundreds of 1000s of dollars of equipment. And supplies coming in, and we set up the USO tent, put everything in the USO tent. We raided all the stores in the in the Washington D.C. area. I was able to contact the region manager, and I told him, you know, what we needed to take it off the shelf, put it in the back seat of the cars, don't account for it, and get it to me. And that's what we did the entire first night was setting up the USO trailer, and the next morning I had two tactical field tractor trailers coming up the ramp just as the sun was coming up, and they were loaded with supplies, and that's what stayed in place for the next two months. Over $2 million worth of merchandise, emergency recovery type merchandise, everything from linens to the towels to eye wash, and and and we had to actually have some special boots made out of leather for the dogs because the dogs' feet were so it was it was quite an operation. We ended up well running within within 24 hours of the attack, Michael Hingson  41:04 why is it that you are able to stay pretty focused through all of this? Bob Ellis  41:08 I you know I you know I I've often asked that question. I wanted to go home. Alls I could think of is my kids, my wife. What what are they doing? What are they thinking? They're watching this on the news, and I had I had drifted over to which my car was very close, and it was taped off. The parking lot was taped off. It was a crime scene. There was no going anywhere. There was no transportation. If I wanted to walk 40 miles, I guess I could have, but because I couldn't go anywhere, I had to do something there on the scene, so that's that's that's what I did, and and it wasn't until the next day when the phone started working again, our two star in Dallas was able to get through to me on on my BlackBerry, and he wanted to know what the situation was, and and and I told him, and and he said, what what are we going to do? And I explained to him what we had done already, and he says, "How did you do all of that? I said, "I picked up the phone and I told him I was working for Secretary Rumsfeld, and this is the order. And and he says, "How are we going to pay for all of this? I said, "Sir, this is our finest hour. We're not. We're going to donate. These are all donating goods, and and it really was an interesting. I I just I just don't know. I was compelled. He he he ordered me on that second day to go home, and and I said I had no way to go home. And he said go to the motor pool. I'm going to call the motor pool. He had been the commander of the Air Force One Squadron, so he had a lot of connections in Washington, and he he got me a car, and I went home long enough to change clothes and and and to come back out. So it was it was just out of adrenaline, I think. Somebody had to do something, and and everything that I've told you here today is not written anywhere in history. I own every bit of what happened in in in that story, other than some of the people that were working there. Michael Hingson  43:07 What phone did you use that first day? You said you're you're it was the second day or the next day that you're phoned. So how were you able to communicate? Bob Ellis  43:17 We had Blackberries, and and until the networks got completely overrun, we were able to use it. And and so by the second third day, we we had pretty consistent communication, because the the the commander called me back that same morning, and and he said, you know, he said, how come you haven't been home? And I explained to him, and he says, "Will you do me one favor? And I said, "I would. He said, "Will you go back into the building? Said, "Sir, the building's on fire. He says, "Well, well, you get in the front, and I'm looking at it. He was looking at it on television, and the military clothing store was in the very front, within 100 feet, probably of that door that I went out of. And he says, "Would you see if our people survive, and if the store itself survived? It was sitting near the the area. I went in the store. I went into the building, into the burning building, and was able to look in the door, and I could see that the the room was full of smoke, and the door was locked. So I told him I would assume that our people made it out, alive and okay. And they say that was a, and they did, and they absolutely did. And in fact, everybody that that that that had any kind of supervisory capability around the Beltway, they volunteered to come over and work for me and and operating that facility for 2024 hours a day, seven days a week. Wow! So and not and not to shorten the the question, I wasn't there, but because of what I was doing in the in the Pentagon, my old homestead was at Fort Hamilton. Fort Hamilton picked up the same thing and went over to the Trade Center area, and they gave them a place to put a mobile. Food truck, and they brought supplies in and pretty much supported the firefighters and the and the and the police there. So so we had quite an operation going for a long time. Michael Hingson  45:11 Yeah, and and needed to, but it was interesting and commendable that in both places people were able to focus, and were able to carry out missions. I know at the World Trade Center when the two towers collapsed. Of course, it was it was unexpected, but we know now, of course, why they collapsed. It wasn't that the planes hit; it's that they were they were full of what 36,000 pounds of jet fuel each, and that exploding jet fuel is what damaged the infrastructure of the buildings to cause them to be able to collapse. But as well as at the Pentagon, but very quickly people were able to start to move and deal with issues and put procedures in place that were able to, I'm sure, keep more people from perishing and keep kept more people being able to focus throughout the whole the whole sequence of events. It it certainly was very scary, but it is something that that people like you were able to do. I know for me, the reason I was able to focus was because I had learned what to do in an emergency at the World Trade Center. I spent time with people and I learned how the whole building was structured, so I knew when the building tipped, why it tipped, and and things like that. You Bob Ellis  46:40 felt it. You you felt it. Michael Hingson  46:43 Oh yeah. Oh my god. We moved probably at least 20 feet, and then it came back, and oh my Speaker 2  46:48 god, it Michael Hingson  46:48 got vertical again. It got vertical again, and then a few seconds later, it dropped about six feet because the expansion joints went back to their normal configuration. But Bob Ellis  46:59 we uh we we knew from 937 till about 5o'clock that evening there would be no more survivors. It was over, and and and the dogs were getting depressed because they were they were they were not cadaver dogs. They were recovery dogs, and they were used to fight. And we we actually had ceremonies for the dogs every day, where we sewed flags onto their collars, and they had special water and special food. So they played a big, big role in morale, mine especially. Michael Hingson  47:33 And at the same time, I know people had to do drills to keep the dogs focused because they weren't able to find people, as you said, so they had to do things to give them something to find to keep them happy, which was was so important. Bob Ellis  47:50 Yeah, that we had two two tractor trailers lined up. It was just just two 300 feet from where you went into the damaged area of the Pentagon, and those dogs and their handlers would get up underneath those trailers and sleep, and they would play with the dogs. We actually had some carpets brought out, tarps brought out, and that's kind of where that was kind of their headquarters during 911. We had to make it up as we went along, and and the other interesting part of this story is in 1972 at the at the refugee camp, I was sleeping in the back of a van because there was just no way to go home. It was too it was too far to drive home to turn around and come back at 8o'clock the next morning, and I heard somebody knocking at the door, and and and I and I opened up the door, and it was a military colonel in uniform, and there was a civilian standing there with him. And he says, "Are you part of this operation? And I said, "Yes, sir, I am. He said, "Who are you with? And I said, "The Army Air Force Exchange Service. And and he says, "You're not provided any other facilities. This, I said, that was my choice. And as it turned out, I was speaking to Secretary Rumsfeld during his first administration as Secretary of Defense, and it was interesting that when he found out that what I did in in that program, I won the Indo Indo China Award for service, and then of course you you move ahead to to 2001, and we we knew each other. I had briefed him several times, and we we knew each other in the Pentagon. And that day, he knew that I would know what to do for the support role, and that's why he sent the letter up. And as it turned out, when he retired and and left the Pentagon, he was on a book tour, and and the the general secretary and myself got an invite to come to the book tour with him and and have lunch with him. And he handed me a book and he said, "I want you to have this, but I don't want you to open it up until you, Bob. I don't want you to open it up till you get home. I don't want you to give it to your wife. And and it was like this. Sure, I'm not not a problem, and so I got I got home. You know, this is this is 10 years later, and handed the book to her, and I said, "Open it up. I'm not wasn't allowed, and there's a nice thank you page on the front from Secretary Rums for allowing him to use me on 9/11, and you just you just that's the best reward that I could have ever ever expected. A guy that I just idolized to do that. Michael Hingson  50:26 When you got home, so you weren't able to talk to your wife before you got home, or did you ever get communication so you could call her? Bob Ellis  50:33 No, I didn't. I when I finally got the phone back up and running and got in the car. I had lost the battery, so I said, "I'm gonna be home in in an hour. I'll just be there. But General Wax called up, and she answered the phone. She went. She went sometime during that day and pulled the kids out of the private school, brought them home. She could see my car. It was a yellow SUV, and she could see it in the South parking lot in the news choppers going around. She said that was my car where my spot was, and General Wax got her on the phone and she and and she answered the phone and he said this is C J Wax and she thought that was the call. She thought that was it, and she alls I could do was drop to my knees and and and C J said and it's it's okay. I've ordered him to come home. He's all right. He's running. He's running a a program for us for for recovery. And if he's not there, he should be there shortly. And then by the time I got there, I got to the front step. I'm asking the question about the World Trade Center, how they got the fire out, and I was ordered that I could not go in the house because I smelled like smoke. So, so two minutes before that, I was the most important person in the world, and and then all of a sudden, I was I was back to Bob, and I wasn't going to wear that that suit in the house to to smoke it. So anyway, that's that's how she found out. He he called her up. I asked him. I think I asked him if he would get in touch with her at our last conversation, and he did. Michael Hingson  52:06 Soon after both towers collapsed, like a minute or so later, I called and got through to my wife Karen. I had talked with her before we left our office, and then when we got downstairs, I couldn't get through to her because the circuits were busy, and it was obvious that everyone we learned later was saying goodbye to loved ones, and so the circuits were busy. So after both towers collapsed, I was able to get through to her, and as I tell people, there were tears on both sides of the phone at the when that conversation started, but she was the first one who told us how two aircraft had been crashed into the World Trade Center towers, one to the Pentagon, and at that time, the fourth one was apparently still missing over Pennsylvania, and of course, then it crashed at Shanksville. Bob Ellis  52:52 I love it. Michael Hingson  52:54 Yeah, but we, you know, we talked, so she knew I was okay. Then a friend of ours, Tom Painter, who had been a friend of Karen's at high school out in California, but Tom, over the years, had ended up moving to New Jersey. He came down to stay with her, not knowing until he arrived whether I was in the office that day or out with a customer or what was going on. And of course, then she told him, and so he drove her to the train station to pick me up. When, when I got back out to Westfield, we went home. And you talk about with with dogs. We got in the house, and I took Roselle's harness off because I was going to take her out, and she would have none of it. She ran off, grabbed her favorite tug bone and started playing tug of war with my retired guide dog Linny, and I talked to the veterinarians at Guide Dogs for the Blind in San Rafael the next day, and they said, "Did anything threaten her? And I said, "No, not directly. And they said, "That's why she ran off because it was over. Nothing threatened her. Bob Ellis  53:58 Comfortable. Michael Hingson  53:59 She, they don't. Dogs don't do what if like we do, and so she was comfortable. She was happy. She wanted to play, and then then she did go out. But by the same token, the the whole point was that she was able to deal with with all of it and was able to to focus. Then we got her outside and and came back in, and she ate and and all that. But the the the thing is that she focused all day, and and she did a a wonderful job. And the reason that she focused and did so well was mainly because I worked at keeping her focus by telling her every chance I got. You're a good girl. What a good dog! Good dog. You're doing a great job. Keep going. I did that all the way down the stairs in the World Trade Center, and I was very deliberate about that because I knew she had to sense the fear and what was going on, and I wanted her to know that I was okay and I was going to be there for. Her, which is of course what teamwork and support is all about. You understand that very well. You you proved it in so many ways. I kept working with Roselle and kept her focused, and you know it all it all really went well. I still think one of the most relevant things for me in the World Trade Center. I went down the stairs with a guy named David Frank. David was from our corporate office in California, and David and I were going to be conducting sales seminars that day, teaching some resellers how to sell our products. And we got down to about the 50th floor, so David was there to talk about the the pricing and so on. I was going to do the majority of the presentation because I was going to be their technical contact, anyway, and we got to about the 50th floor, going down, and suddenly David said, "Mike, we're going to die. We're not going to make it out of here. And as I tell people, since I got a teaching credential, I had learned all about the secrets of how to yell at students. So I just said, "Stop it, David. If Roselle and I can go down these stairs, so can you. And he then immediately said that I brought him out of his spunk, and he told me that later as well. But what he told me was that he wanted to walk a floor below me on the stairs and shout up to me everything that he was seeing. He had to take his mind off of what was going on, and so he asked if I cared, and I said, "No, go ahead. That's what you need to do. That's fine. So I got like down to the 48th floor, and he yelled, "47th floor, Mike. All's clear here. Going on down. So we went down several floors that way. Eventually, I got to 45, and he was 44th floor. This is where the Port Authority cafeteria is not stopping. And the reason I mention it is because I think what David did is one of the unsung things that is so important from September 11th. He kept shouting up to me everything that he saw, but the reality is, anyone in the sound of his voice heard that there was someone who was okay going down the stairs, and he had to keep panic out of people's senses for so many individuals, because they just heard him, Mike, 43rd floor, all's good here. Going on down the stairs, all the way down the stairs. He had to have been able to keep so many people focused because he was able to keep his mind off of what was going on by shouting to me, and I think that that's so important, and so I'm. I always tell that story. I've been telling it for many years now because I want people to know what he did to keep so many people focused going down the stairs, and he had to have done that. Bob Ellis  57:31 Well, you know, I have. That's that's the first I've heard that, and and and and I read everything that I followed your story very closely, as well as the colonel who I was so close to, but there there are a couple of stories that are just never mentioned, not talked about, and one of them where we had to do every day. There was an update that the military gave the families an update as to what is happening, what was found, what was recovered, what to expect, and they would bring the kids in to listen to these brutal military briefings. I mean, just you know, these were these were soldiers, these were these were combat folks, and this is the way they briefed. And the therapy dogs were brought in, and there wasn't but about a dozen of them, and I will never forget not only the kids on the floor with the arms around those dogs, but some of the adults were as well. And I thought, what what a moment! That was the most touching moment of my entire life witnessing that. I mean, I could have done without it, but it was it was a very special moment. And then the the other thing that the world doesn't know about is on the second day, I got a I got a phone call from Secretary Rumsfeld's office that the VA was completely out of coffin flags. We had nothing in inventory to to cover the remains or the caskets for burial, and what could I do? And and right right from the Pentagon parking lot, I I called one of the buyers that bought American flags in Dallas, and then I asked her who do you get flags from, and she says it's American Flag Company. I'll give them credit for that, and and I said you need you need to get their entire inventory. We need to get it flown in, whatever expenses cover it, and get them here. The Pentagon doesn't have them, and New York doesn't have them. And those flags came in. They were they were there about that midnight that that that night. Now boxed up, thrown in the bag box, whatever tape they were bound, but everybody that came out later, you know, the recoveries as we got deeper into the debris, that had a had a flag that that came that came from us in the as well as at the Pentagon, and they put two very big special flags in there. I mean, like you see flying over a car dealer. And they hung that on the side of the Pentagon. And if you look at any of the any of the news willers of that time, it was on day two that flag was hanging that that came in with the rest of the other flags. So it was it was quite impressive. You never know what the next moment was going to bring you on you know from my side and and and can I meet the challenge? That was what I constantly worry about. How could I let any of this down? And I've got to do something. And and we were making it up as we went along. Michael Hingson  1:00:33 Yeah, that's all you could do. And so when I go back to Bob Ellis  1:00:37 to to this to this day, you know, we go back. They've got 184 markers. I don't know how many people attend it, but it's it's right in that zone, right outside the building, in that grassy area where they they they've made that memorial. And 184 people, to include I think two infants, are are memorialized there forever, which is very touching. It was a that was a hard place to go back to. Still was New York City when I went to it because I'd never I had never been 20 years 20 years yet 18 years before I ever went to to New York City to see the recovery there. I've never I've not been to the to the to the Pennsylvania field. I plan to go. I want to go. Just hadn't been convenient to get there, but but if I do that, I will have seen all all the sites. Michael Hingson  1:01:26 Yeah, I haven't been to Pennsylvania either. In 2017, I did make it to the World Trade Center Museum. In well, so we moved out of Westfield, and I moved back to California in late January, beginning of February of 2002, to work for Guide Dogs for the Blind and and speak from there. And traveled around and speak. Karen was there for a couple more months selling our home, and then she came out. But in May of 2002, Roselle was going to be honored by Hart's Mountain, the pet food and pet supply company. So, so we went back to New York, and while we were there, I met one of the police officers with with one of the service with one of the rescue dogs that that had been around the World Trade Center, and he arranged for us to get in a vehicle and drive down into the pit that was where the World Trade Center was, and they had built an artificial, well, a temporary road, and they were bringing things up, but we got to go down to what would have been the seventh sublevel, the bottom of the tower, and it was just a for me just imagining it standing in that dirt area in a hole seven stories deep and remembering what what it was like, and then in 2017 I went to the World Trade Center Museum and got to spend a little bit of time there, and of course everything had been rebuilt. The reflecting pool was there, and so on. But it was nothing like what I remembered from having been in the World Trade Center, and I walked around with someone who was able to be aware and describe what was where we were and what was above us, or what part of the building we were in as we walked through the complex. But of course, it was totally different. So it was it was such a strange feeling to experience all of that. But we did it, you know. And so now I've been to the museum, and actually there is a there's an animal exhibit in the basement, and Roselle's collar is is part of that exhibit. We donated that to oh Bob Ellis  1:03:50 really, oh really, oh God, I I was I was thinking that when I asked you that question earlier today, and I was thinking about that that has got to be remarkable, you know that that that's what touched me so much at the period. That the fact that the two of you were such a team, and I read everything that newspapers printed and watched. I guess there was some there was some CBS specials and so forth too, where you were interviewed, and it was it was just it was just absolutely amazing. Michael Hingson  1:04:21 Well, it is. you know, it is a an awe-inspiring sort of thing. And you know, people always say, you know, don't you feel guilty about surviving when so many people didn't? And and I said, no, I I didn't have any control over that. But what I do have control over is having been a survivor. What am I going to do about it? It's my responsibility to decide how I'm going to deal with moving forward after something like that. And of course, the opportunity opened to travel and speak, and so I've been doing it ever since. And I believe my job is. Is to educate people about what happened on September 11th, and let them know t

In 1944, a young Irishwoman called Maureen Flavin drew up a weather report that helped change the course of World War Two.Maureen was working at a post office on the far west coast of Ireland. Her duties included recording rainfall, wind speeds, temperature and air pressure.On 3 June, she sent one of her hourly reports to Dublin, unaware that the figures were being passed on to the Allied headquarters in England. It was the first indication of bad weather heading towards the coast of France, as hundreds of thousands of servicemen were gathering for the most ambitious operation of the war - the assault of the Normandy beaches on 5 June.But after reading Maureen's report, chief meteorologist Group Captain James Stagg advised a delay of 24 hours. D-Day was finally launched on 6 June, 1944. A date that went down in history.Maureen's son Edward Sweeney spoke to Jane Wilkinson in 2024 about his mother's role.Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you'll be taken inside turning points in world affairs from West Africa's fight back against Boko Haram in 2015 to the behind-closed-doors talks that led to the US-Cuba “thaw” and the surprise announcement of restored relations.You'll discover what it was like to experience disasters and how people recovered from them, including the Tabasco floods in Mexico, Portugal's worst train disaster, and the huge clean-up after the Chernobyl nuclear disaster. You'll explore culture and ideas too: Sweden's Expedition Robinson, often credited as the first modern reality TV game show; the friendship between The Beatles' George Harrison and Indian sitarist Ravi Shankar; and the night a tiger attack brought Las Vegas superstars Siegfried and Roy's show to a sudden end. And if you're curious about inventions, we'll tell you how air fryers, BlackBerry, YouTube, Alexa, GPS, superglue, the shopping cart (shopping trolley) and bubble tea were created.If you're new to Witness History, the appeal is simple: real voices, one strong true story, and a fresh way to understand today through events from history – all in the time it takes to enjoy a cup of tea or a walk around the block. Join millions of BBC World Service podcast listeners around the globe and enjoy the insight, context and detail Witness History will bring you.(Photo: Omaha Beach, D-Day, 1944. Credit: US National Archives/AFP via Getty Images)

In 1994, documents from a Nazi study of the Bayeux Tapestry were rediscovered after more than 50 years. Former curator of the tapestry, Sylvette Lemagnen, tells Helen Ledwick how the missing archive was found and returned to Bayeux, revealing new details about a wartime investigation into one of the world's most famous medieval artworks. Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you'll be taken inside turning points in world affairs from West Africa's fight back against Boko Haram in 2015 to the behind-closed-doors talks that led to the US-Cuba “thaw” and the surprise announcement of restored relations. You'll discover what it was like to experience disasters and how people recovered from them, including the Tabasco floods in Mexico, Portugal's worst train disaster, and the huge clean-up after the Chernobyl nuclear disaster. You'll explore culture and ideas too: Sweden's Expedition Robinson, often credited as the first modern reality TV game show; the friendship between The Beatles' George Harrison and Indian sitarist Ravi Shankar; and the night a tiger attack brought Las Vegas superstars Siegfried and Roy's show to a sudden end. And if you're curious about inventions, we'll tell you how air fryers, BlackBerry, YouTube, Alexa, GPS, superglue, the shopping cart (shopping trolley) and bubble tea were created.If you're new to Witness History, the appeal is simple: real voices, one strong true story, and a fresh way to understand today through events from history – all in the time it takes to enjoy a cup of tea or a walk around the block. Join millions of BBC World Service podcast listeners around the globe and enjoy the insight, context and detail Witness History will bring you.(Photo: Jeschke, Jankuhn and Shlabow working on the Bayeux Tapestry, June 1941. Credit: Herbert Jeschke collection/Bayeux Tapestry Museum)

Jeremy Au takes the hot seat in a reverse interview hosted by Edric Poon to unpack the true value of a Harvard MBA and the fundamental principles of business leadership. Jeremy unbundles the prestigious degree into three core components: practical utility and learning, building a long-term global network, and acquiring a costly social credential. He shares actionable frameworks for effective leadership, emphasizing the necessity of decisive strategy, ruthless prioritization, and the ability to mobilize resources and capital. The conversation also explores the psychology behind the Harvard case study method, how pattern-matching helps leaders spot corporate fraud, and the harsh, irreversible realities of founder burnout. Finally, Jeremy contrasts Western and Asian leadership styles, explaining how regional GDP per capita and Wall Street's shareholder supremacy dictate corporate culture across the globe. Watch, listen or read the full insight at https://www.bravesea.com/blog/harvard-mba-leadership  BRAVE is Southeast Asia's leading tech podcast, hosted by Jeremy Au. Honest conversations with the region's top founders, investors, and operators on building startups in Southeast Asia. New episodes every week. Subscribe so you never miss one. Listen & Subscribe YouTube (English), YouTube (Bahasa Indonesia), Spotify (English), Spotify (Bahasa Indonesia), Spotify (Chinese), Spotify (Vietnamese), Apple Podcasts Follow BRAVE LinkedIn, X (Twitter), Instagram, TikTok, WhatsApp Follow Jeremy Au LinkedIn, X / Twitter, Instagram, TikTok, Facebook, Threads, Twitch Resources Get transcripts, startup resources & community discussions at www.bravesea.com #Leadership #SoutheastAsia #HarvardMBA #Singapore #TechPodcast #MBA #BusinessSchool #Management #Founders #Startups #VentureCapital #CareerAdvice #Burnout #FamilyBusiness #CorporateGovernance #AsianLeadership #SEAstartups #Malaysia #Indonesia #Philippines #Vietnam #Entrepreneurship  0:00 500 case studies, and what they're actually for 0:52 Introduction: Jeremy in the hot seat 1:43 What a Harvard MBA is actually for 5:01 The half-million-dollar signal 6:38 How to unbundle all three yourself 9:17 Decide, prune, mobilise 10:43 Atari, Nokia, and BlackBerry's own prototype 14:24 Manager versus leader 16:15 The campfire, and who walks into the dark 21:00 Authenticity is not permission to be your worst self 22:59 The case method and the supercomputer brain 26:21 Enron, and pattern matching fraud 29:59 The mistake Jeremy made twice 35:27 Two bad nights of sleep is two drinks 37:34 So what is Asian leadership? 39:12 GDP per capita, and where trust lives 44:49 Wall Street versus everybody else 50:52 Community over the individual 54:08 The MBA in your pocket

In 1985, reports of a moving statue of the Virgin Mary drew thousands of people to the village of Ballinspittle in County Cork, Ireland. Helen Ledwick speaks to Ita Dungan, who travelled there as a teenager and remembers the crowds gathering at the shrine. Similar reports soon spread across Ireland, and that summer became known as the 'summer of the moving statues'.Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you'll be taken inside turning points in world affairs from West Africa's fight back against Boko Haram in 2015 to the behind-closed-doors talks that led to the US-Cuba “thaw” and the surprise announcement of restored relations. You'll discover what it was like to experience disasters and how people recovered from them, including the Tabasco floods in Mexico, Portugal's worst train disaster, and the huge clean-up after the Chernobyl nuclear disaster. You'll explore culture and ideas too: Sweden's Expedition Robinson, often credited as the first modern reality TV game show; the friendship between The Beatles' George Harrison and Indian sitarist Ravi Shankar; and the night a tiger attack brought Las Vegas superstars Siegfried and Roy's show to a sudden end. And if you're curious about inventions, we'll tell you how air fryers, BlackBerry, YouTube, Alexa, GPS, superglue, the shopping cart (shopping trolley) and bubble tea were created.If you're new to Witness History, the appeal is simple: real voices, one strong true story, and a fresh way to understand today through events from history – all in the time it takes to enjoy a cup of tea or a walk around the block. Join millions of BBC World Service podcast listeners around the globe and enjoy the insight, context and detail Witness History will bring you.(Photo: The Moving Statue of Virgin Mary, Ballinspittle, County Cork. Credit: Leonore Ander/United Archives via Getty Images)

In this episode of The Table, Anthony O'Neal breaks down the jobs facing the greatest exposure to AI, why he believes this shift is already happening, and how everyday investors can think about getting on the wealth-building side of the transition. He shares five AI-related stocks under $100 at the time of recording, including one under $10, plus two ETFs for investors who would rather spread their risk across multiple companies.But Anthony isn't saying to chase hype. He walks through the financial foundation you should have in place before investing, how to approach higher-risk stocks without gambling your paycheck, and four questions to ask before putting your money into any AI investment. The goal is simple: prepare for disruption, protect what you've built, and position yourself for the opportunities on the other side.Mentioned Here: 

In 1935, tens of thousands who had followed Mao Zedong on the Long March across China struggled to survive. They were fleeing Chiang Kai-shek's Nationalist forces during the country's civil war.Zhong Ming was one of them. In 2014, a year before his death, he spoke to the late Edward Stourton about his experience.Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you'll be taken inside turning points in world affairs from West Africa's fight back against Boko Haram in 2015 to the behind-closed-doors talks that led to the US-Cuba “thaw” and the surprise announcement of restored relations. You'll discover what it was like to experience disasters and how people recovered from them, including the Tabasco floods in Mexico, Portugal's worst train disaster, and the huge clean-up after the Chernobyl nuclear disaster. You'll explore culture and ideas too: Sweden's Expedition Robinson, often credited as the first modern reality TV game show; the friendship between The Beatles' George Harrison and Indian sitarist Ravi Shankar; and the night a tiger attack brought Las Vegas superstars Siegfried and Roy's show to a sudden end. And if you're curious about inventions, we'll tell you how air fryers, BlackBerry, YouTube, Alexa, GPS, superglue, the shopping cart (shopping trolley) and bubble tea were created.If you're new to Witness History, the appeal is simple: real voices, one strong true story, and a fresh way to understand today through events from history – all in the time it takes to enjoy a cup of tea or a walk around the block. Join millions of BBC World Service podcast listeners around the globe and enjoy the insight, context and detail Witness History will bring you.(Photo: Soldiers of the Red Army led by Mao Zedong in 1935 in northern Shensi at their arrival after the Long March. Credit: XINHUA/AFP via Getty Images)

In this episode of Resilience Unravelled with Dr Russell Thackeray, Antonio Michael Downing discusses growing up in Trinidad and Tobago with his grandmother, who taught him to read from the King James Bible and to sing Anglican hymns, before her death led to his move at age 11 to rural Northern Ontario.He describes the shock of migration, being renamed “Michael” at school, and how losing familiar culture and language prompted questions about identity, belonging, and the self, shaping a lifelong focus on fluid identity and resilience.Downing links resilience to flexibility and performance across contexts, from multiple musical personas to a corporate career at BlackBerry, and notes that those who migrate between ages 9–14 often become “a third thing” between cultures.He connects these themes to his memoir Saga Boy and novel Black Cherokee, explains his creative process as a “visitation,” and shares that Black Cherokee has an Audible audiobook, a paperback coming in August, and that he can be reached on Instagram @antoniomichaeldowning.00:00 Welcome and Introductions01:24 Growing Up in Trinidad02:22 Grandmother's Gifts04:26 Move to Canada07:01 Reinventing Identity11:17 Neither Here Nor There13:45 Two Jackets Life19:08 Resilience Through Fluidity23:13 Themes in Music and Books26:24 Toronto and Belonging28:37 Writing as Visitation33:35 Books Formats and Where to Find34:53 Final Thanks and GoodbyeYou can contact us at info@qedod.comResources can be found online or link to our website https://resilienceunravelled.com#resilience, #burnout, #intuition

Christine Gadsby of BlackBerry, a longtime security executive, joins Dennis to talk about her extensive experience in cybersecurity, the evolution of security practices, the challenges of securing mobile communications, and the impact of AI on the security industry.

In 1968, American television boldly went where it had never gone before, broadcasting what's claimed to be the country's first interracial kiss in a TV programme. The moment of passion was between Captain Kirk of the starship USS Enterprise and communications officer Lieutenant Uhura, in Star Trek. Nichelle Nichols played Uhura in the cult series, and she was one of the first black women to be featured on American TV in a non-subservient role. Through archive BBC interviews, Nichelle explains the story behind that famous scene. Produced and presented by Reena Stanton-Sharma. Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you'll be taken inside turning points in world affairs from West Africa's fight back against Boko Haram in 2015 to the behind-closed-doors talks that led to the US-Cuba “thaw” and the surprise announcement of restored relations. You'll discover what it was like to experience disasters and how people recovered from them, including the Tabasco floods in Mexico, Portugal's worst train disaster, and the huge clean-up after the Chernobyl nuclear disaster. You'll explore culture and ideas too: Sweden's Expedition Robinson, often credited as the first modern reality TV game show; the friendship between The Beatles' George Harrison and Indian sitarist Ravi Shankar; and the night a tiger attack brought Las Vegas superstars Siegfried and Roy's show to a sudden end. And if you're curious about inventions, we'll tell you how air fryers, BlackBerry, YouTube, Alexa, GPS, superglue, the shopping cart (shopping trolley) and bubble tea were created.If you're new to Witness History, the appeal is simple: real voices, one strong true story, and a fresh way to understand today through events from history – all in the time it takes to enjoy a cup of tea or a walk around the block. Join millions of BBC World Service podcast listeners around the globe and enjoy the insight, context and detail Witness History will bring you.(Photo: Nichelle Nichols as Lieutenant Uhura in Star Trek in 1967. Credit: CBS via Getty Images)

In 1982, audiences around the world fell in love with a gentle alien stranded on Earth and the young boy determined to help him get home. Steven Spielberg's E.T. the Extra-Terrestrial became a global phenomenon and gave us one of cinema's most memorable lines, ‘E.T. phone home.'Peter Coyote played Keys, the mysterious government agent on the trail of E.T., a role that became one of the film's most memorable characters.More than four decades later, Peter tells Gill Kearsley about the making of the film, reliving his favourite memories from the set and reflecting on its enduring appeal. He also reveals that he wrote some of Keys' dialogue himself.Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you'll be taken inside turning points in world affairs from West Africa's fight back against Boko Haram in 2015 to the behind-closed-doors talks that led to the US-Cuba “thaw” and the surprise announcement of restored relations. You'll discover what it was like to experience disasters and how people recovered from them, including the Tabasco floods in Mexico, Portugal's worst train disaster, and the huge clean-up after the Chernobyl nuclear disaster. You'll explore culture and ideas too: Sweden's Expedition Robinson, often credited as the first modern reality TV game show; the friendship between The Beatles' George Harrison and Indian sitarist Ravi Shankar; and the night a tiger attack brought Las Vegas superstars Siegfried and Roy's show to a sudden end. And if you're curious about inventions, we'll tell you how air fryers, BlackBerry, YouTube, Alexa, GPS, superglue, the shopping cart (shopping trolley) and bubble tea were created.If you're new to Witness History, the appeal is simple: real voices, one strong true story, and a fresh way to understand today through events from history – all in the time it takes to enjoy a cup of tea or a walk around the block. Join millions of BBC World Service podcast listeners around the globe and enjoy the insight, context and detail Witness History will bring you.(Photo: On the set of E.T. Credit: Sunset Boulevard/Corbis via Getty Images)

In 1995, Octavia E Butler became the first author to receive a MacArthur “genius” award for science fiction writing.From a young age she dreamed of writing books, but faced many challenges, including poverty, sexism and racism in the publishing industry.Her sci-fi books are now taught in schools and universities across the United States. She died aged 58 in 2006. Her friend Nisi Shawl spoke to Alex Collins in 2023.Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you'll be taken inside turning points in world affairs from West Africa's fight back against Boko Haram in 2015 to the behind-closed-doors talks that led to the US-Cuba “thaw” and the surprise announcement of restored relations. You'll discover what it was like to experience disasters and how people recovered from them, including the Tabasco floods in Mexico, Portugal's worst train disaster, and the huge clean-up after the Chernobyl nuclear disaster. You'll explore culture and ideas too: Sweden's Expedition Robinson, often credited as the first modern reality TV game show; the friendship between The Beatles' George Harrison and Indian sitarist Ravi Shankar; and the night a tiger attack brought Las Vegas superstars Siegfried and Roy's show to a sudden end. And if you're curious about inventions, we'll tell you how air fryers, BlackBerry, YouTube, Alexa, GPS, superglue, the shopping cart (shopping trolley) and bubble tea were created.If you're new to Witness History, the appeal is simple: real voices, one strong true story, and a fresh way to understand today through events from history – all in the time it takes to enjoy a cup of tea or a walk around the block. Join millions of BBC World Service podcast listeners around the globe and enjoy the insight, context and detail Witness History will bring you.(Photo: Mural depicting Octavia Butler. Credit: The Washington Post/Getty Images)

When the set fell apart for an ambitious cinematic space opera that was produced on a characteristically small Turkish budget, nationally famed director Çetin İnanç had to think fast to save his film. What resulted was a domestic hit in 1982, originally called The Man Who Saves the World. Now known as Turkish Star Wars, it's a production regularly referenced as the worst movie ever made. Louis Harnett O'Meara uses an archival interview with İnanç, originally recorded by Turkish movie historian Ali Murat Güven in 2018, to tell the story of a classic in Turkish Copy Cinema - a genre that has faded since copyright laws in Turkey have become more rigorously applied. Presented by Louis Harnett O'Meara and produced by Hunter Charlton. An Ember production.Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you'll be taken inside turning points in world affairs from West Africa's fight back against Boko Haram in 2015 to the behind-closed-doors talks that led to the US-Cuba “thaw” and the surprise announcement of restored relations. You'll discover what it was like to experience disasters and how people recovered from them, including the Tabasco floods in Mexico, Portugal's worst train disaster, and the huge clean-up after the Chernobyl nuclear disaster. You'll explore culture and ideas too: Sweden's Expedition Robinson, often credited as the first modern reality TV game show; the friendship between The Beatles' George Harrison and Indian sitarist Ravi Shankar; and the night a tiger attack brought Las Vegas superstars Siegfried and Roy's show to a sudden end. And if you're curious about inventions, we'll tell you how air fryers, BlackBerry, YouTube, Alexa, GPS, superglue, the shopping cart (shopping trolley) and bubble tea were created.If you're new to Witness History, the appeal is simple: real voices, one strong true story, and a fresh way to understand today through events from history – all in the time it takes to enjoy a cup of tea or a walk around the block. Join millions of BBC World Service podcast listeners around the globe and enjoy the insight, context and detail Witness History will bring you.(Photo: Turkish Star Wars movie poster. Credit: Graham Humphreys)

Discussing Blackberry (2023), Nirvanna The Band the Show the Movie (2026), and Tony (2026) | Darius Csiky is the director of TS-CAM and One Last Song for the Empty Table. Simian Jimmy is the host of Is It Kino? and Erich McCoy is one of its regulars.To decide our next film to discuss, join our Listener Sponsored tier on https://patreon.com/lowres Hosted on Acast. See acast.com/privacy for more information.

In 1976, American toy designer Jim Swearingen was working at Kenner, a mid-sized company in the American Midwest.When a script for a new film called Star Wars landed on his desk, Jim was intrigued. Larger toy companies had already passed on the chance to make the figures."It was difficult from the point of view that it was a movie, could be in and out of theater in weeks, maybe months," he said. "It was science fiction, and toy buyers at that time had been turned off to science fiction because they still had a lot of Star Trek on the shelf. "And it was opening in May, which is completely counter to the toy business. We sold toys from September to December."Jim tells Rowan Bridge how he persuaded his boss to take a chance on Star Wars, what it was like seeing the film for the first time, and about the race to get the toys into the shops.Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you'll be taken inside turning points in world affairs from West Africa's fight back against Boko Haram in 2015 to the behind-closed-doors talks that led to the US-Cuba “thaw” and the surprise announcement of restored relations. You'll discover what it was like to experience disasters and how people recovered from them, including the Tabasco floods in Mexico, Portugal's worst train disaster, and the huge clean-up after the Chernobyl nuclear disaster. You'll explore culture and ideas too: Sweden's Expedition Robinson, often credited as the first modern reality TV game show; the friendship between The Beatles' George Harrison and Indian sitarist Ravi Shankar; and the night a tiger attack brought Las Vegas superstars Siegfried and Roy's show to a sudden end. And if you're curious about inventions, we'll tell you how air fryers, BlackBerry, YouTube, Alexa, GPS, superglue, the shopping cart (shopping trolley) and bubble tea were created.If you're new to Witness History, the appeal is simple: real voices, one strong true story, and a fresh way to understand today through events from history – all in the time it takes to enjoy a cup of tea or a walk around the block. Join millions of BBC World Service podcast listeners around the globe and enjoy the insight, context and detail Witness History will bring you.(Photo: Children playing with Star Wars figures. Credit: Getty Images)

Send us Fan MailD23 is supposed to be Disney's biggest hype machine, but watching it from the outside can be oddly clarifying. We're posted up with a Blackberry Bourbon Smash at Pixar Place Hotel and giving our honest, sometimes skeptical reactions to what Disney announced, what they barely teased, and what actually changes the way you plan a Disneyland or Walt Disney World trip.We dig into the D23 experience itself, from crowd behavior and shopping chaos to the simple question of whether it's even worth attending when you can watch every panel at home and then enjoy shorter park wait times while the convention is happening. From there we hit the entertainment slate, including Star Wars and Marvel, and the bigger issue behind both: Disney can't build anticipation if everything is always “coming soon,” and the release calendar stretches so far out that even big announcements start to feel like homework.Then we get into the real meat, the Disney parks announcements. We talk Villains Land, the Maleficent coaster, and the Magic Mirror attraction idea, plus practical questions like Lightning Lane, single pass rides, and why “filler rides” matter for crowd flow as much as the E-tickets do. We react to updates across the parks: Carousel of Progress getting a reboot with new voices, Spaceship Earth getting reimagined, Animal Kingdom's Tropical Americas and the Encanto attraction concept, Monstropolis landing early at Hollywood Studios, and a few international highlights that genuinely look impressive.We finish with Disneyland and Disney California Adventure, including Tomorrowland transformation hopes, DCA's 2028 expansion plans, and a blunt hot take on D23 merch flipping and eBay resellers. Subscribe, share the episode with your Disney group chat, and leave a review. What announcement would actually get you to book a trip?

Danny Polise, Founder and Master Blender of Penelope Bourbon, joins Jake Lewellen and Scott Dilley for a long-overdue Bourbon Lens catch-up — five years after his last appearance on the show. In this episode, Danny walks through how Penelope Bourbon has grown from a three-product lineup into a full portfolio spanning the Cooper Series finishes, light whiskey single barrel picks, ready-to-pour cocktails, and the brand-new Kentucky-made Classic Series.The crew talks through Penelope's expansion since the MGP Luxco acquisition, why the light whiskey releases took off with drinkers, and how ready-to-pour flavors like Apple Cinnamon, Peach, Black Walnut, and Blackberry fit different seasons and serving styles. Danny then unveils the Classic Series — a straight Kentucky bourbon and a straight rye (built from Indiana 95.5 and 51.49 rye stock) aimed at everyday drinkability at accessible price points. Jake and Scott give their first taste impressions of both 92-proof expressions, breaking down notes of citrus, orange candy, vanilla, and light herbal spice in the rye.The conversation wraps with a deep dive into Danny's blending process, how he moves through inventory faster today, and how Penelope balances consistency with experimentation across its barrel and tank combinations — plus a look at how the Architect Series became the golf-themed Golf Series concept.⏱️ EPISODE CHAPTERS00:00 – Reintroducing Danny Polise after five years01:56 – Cooper Series & the MGP Luxco acquisition04:43 – Why Penelope's light whiskey took off09:01 – Tasting through the full lineup11:25 – Ready-to-pour cocktails & seasonal flavors16:00 – Barrel experimentation & smoked Old Fashioneds17:13 – Introducing the Kentucky Classic Series20:31 – Building the rye blend & sourcing Kentucky barrels25:19 – Danny's evolved blending process30:17 – From Architect Series to the Golf Series36:55 – Tasting notes: Classic Series bourbon & rye41:46 – Wrap-up and see you next time

On the 5 September 1986, hijackers took over a Pan-American Airways flight during a stop-over at Karachi Airport in Pakistan. The armed Palestinian terrorists wanted to fly the plane to Cyprus and Israel, to free members of their organisation who were jailed there. But, after the pilots escaped the cockpit, the plane stayed on the ground for 16 hours with almost 400 passengers on board. When the power on the plane ran out – the hijackers began to shoot indiscriminately. 22 people were killed and more than 150 injured. Madhvi Bahunga was a Pan-American Airways flight attendant, who was on the plane that day. She speaks to Tim O'Callaghan. Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you'll be taken inside turning points in world affairs from West Africa's fight back against Boko Haram in 2015 to the behind-closed-doors talks that led to the US-Cuba “thaw” and the surprise announcement of restored relations. You'll discover what it was like to experience disasters and how people recovered from them, including the Tabasco floods in Mexico, Portugal's worst train disaster, and the huge clean-up after the Chernobyl nuclear disaster. You'll explore culture and ideas too: Sweden's Expedition Robinson, often credited as the first modern reality TV game show; the friendship between The Beatles' George Harrison and Indian sitarist Ravi Shankar; and the night a tiger attack brought Las Vegas superstars Siegfried and Roy's show to a sudden end. And if you're curious about inventions, we'll tell you how air fryers, BlackBerry, YouTube, Alexa, GPS, superglue, the shopping cart (shopping trolley) and bubble tea were created. If you're new to Witness History, the appeal is simple: real voices, one strong true story, and a fresh way to understand today through events from history – all in the time it takes to enjoy a cup of tea or a walk around the block. Join millions of BBC World Service podcast listeners around the globe and enjoy the insight, context and detail Witness History will bring you.(Photo: Flight 73 the day after the hijacking at Karachi Airport. Credit: Kraipit Phanvut/AFP via Getty Images)

Will Couch runs his own vehicle fabrication shop. Every morning before the shop opens, he trades — and he's become a recognized member within the Investors Underground community. He spent years watching this exact show. Now he's on it. In this episode of The Trader's Journey, Will breaks down the path from teenage crypto trader to poker tables to a real trading playbook: how tracking his data by setup changed everything, why he picks stocks the way poker players pick tables, and the subconscious belief that was quietly capping his account at every equity high. Plus full breakdowns of three real trades — BlackBerry, Dell, and the iRobot liquidity trap. In this episode of The Trader's Journey, Will breaks down the path from teenage crypto trader to poker tables to a real trading playbook: how tracking his data by setup changed everything, why he picks stocks the way poker players pick tables, and the subconscious belief that was quietly capping his account at every equity high. Plus full breakdowns of three real trades — BlackBerry, Dell, and the IRBT liquidity trap.

It's blackberry season! The still red and green fruits will darken and ripen over the coming weeks and the white, sometimes blush, flowers will form into berries later, prolonging the supply over several autumn months.What is the significance of this season, and will you be going out to pick some?Regina Sexton, UCC Food and Culinary Historian, food writer, broadcaster and cook joins Seán to discuss!

On 4 September 1995, Hurricane Luis hit the Caribbean island of Antigua.Two people were killed and three-quarters of homes were destroyed.Authorities said it set the island back by a decade.Resident Eli Fuller tells Jen Dale about the havoc caused by the hurricane.Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you'll be taken inside turning points in world affairs from West Africa's fight back against Boko Haram in 2015 to the behind-closed-doors talks that led to the US-Cuba “thaw” and the surprise announcement of restored relations. You'll discover what it was like to experience disasters and how people recovered from them, including the Tabasco floods in Mexico, Portugal's worst train disaster, and the huge clean-up after the Chernobyl nuclear disaster. You'll explore culture and ideas too: Sweden's Expedition Robinson, often credited as the first modern reality TV game show; the friendship between The Beatles' George Harrison and Indian sitarist Ravi Shankar; and the night a tiger attack brought Las Vegas superstars Siegfried and Roy's show to a sudden end. And if you're curious about inventions, we'll tell you how air fryers, BlackBerry, YouTube, Alexa, GPS, superglue, the shopping cart (shopping trolley) and bubble tea were created.If you're new to Witness History, the appeal is simple: real voices, one strong true story, and a fresh way to understand today through events from history – all in the time it takes to enjoy a cup of tea or a walk around the block. Join millions of BBC World Service podcast listeners around the globe and enjoy the insight, context and detail Witness History will bring you.(Photo: The aftermath of Hurricane Luis. Credit: Eli Fuller)

In this episode, Anthony O'Neal reveals the investing mistake that cost him money, time, and stress. He breaks down his move toward index funds, automation and long-term consistency, including how waiting 10 years to invest could mean the difference between roughly $1 million and $400,000.Anthony also shares what should come before aggressive investing and walks through the 5-step system he uses to eliminate financial anxiety, build a strong foundation and turn investing into a tool for greater freedom, peace and control.Mentioned Here:

It is 50 years since a peace movement began in Northern Ireland spawned by the killing of three children. There had been seven years of sectarian violence. On 10 August 1976, Anne Maguire was walking along Finaghy Road North in West Belfast with her children when an out-of-control car plunged into them. It was driven by a member of the Irish Republican Army paramilitary group who had been fatally wounded at the wheel by British Army soldiers chasing him. Six-week-old baby, Andrew, who was in his pram and eight-year-old Joanne, who was on her bicycle, were instantly killed. Their brother John, just two-and-a-half, died the following day in hospital. The children's uncle, Gerry Grehan, tells Josephine McDermott about the life-changing tragedy and how it resulted in the Peace People, founded by Mairead Corrigan (later known as Mairead Corrigan Maguire), Betty Williams and Ciaran McKeown.It was a peace movement which attracted support from across the religious divide. The sight of Protestants from the Shankill Road and Catholics from the Falls Road in Belfast walking side-by-side drew international attention. There were dozens of marches in other towns and cities including Ballymena, Londonderry, Enniskillen, Newry and London. Mairead Corrigan and Betty Williams were praised by world leaders and awarded the Nobel Peace Prize.Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you'll be taken inside turning points in world affairs from West Africa's fight back against Boko Haram in 2015 to the behind-closed-doors talks that led to the US-Cuba “thaw” and the surprise announcement of restored relations. You'll discover what it was like to experience disasters and how people recovered from them, including the Tabasco floods in Mexico, Portugal's worst train disaster, and the huge clean-up after the Chernobyl nuclear disaster. You'll explore culture and ideas too: Sweden's Expedition Robinson, often credited as the first modern reality TV game show; the friendship between The Beatles' George Harrison and Indian sitarist Ravi Shankar; and the night a tiger attack brought Las Vegas superstars Siegfried and Roy's show to a sudden end. And if you're curious about inventions, we'll tell you how air fryers, BlackBerry, YouTube, Alexa, GPS, superglue, the shopping cart (shopping trolley) and bubble tea were created.If you're new to Witness History, the appeal is simple: real voices, one strong true story, and a fresh way to understand today through events from history – all in the time it takes to enjoy a cup of tea or a walk around the block. Join millions of BBC World Service podcast listeners around the globe and enjoy the insight, context and detail Witness History will bring you.(Picture: Betty Williams, (left), and Mairead Corrigan lead a rally displaying the telegrams of support they received from all over the world. Credit: Getty Images/Bettmann)

Sarah and Jane sit down with Amanda Walsh, founder and CEO of Astrology Hub and author of the new memoir Life by the Stars: A True Story of Letting Go, Looking Up, and Remembering Who You Are. Amanda traces her path from a buttoned-up corporate life in New York City, three degrees deep and checking every box, to an unraveling that started with an emergency C-section, a toddler hurling her Blackberry across the room, and a cross-country move to Hawaii with no plan and no internet. She talks about the first astrology reading that cracked her open, why she calls it her first evidence of God, and how a friend's throwaway comment about an unused domain name turned into Astrology Hub. The conversation moves through the difference between astrology's various schools (Vedic, Western, evolutionary), why Amanda offers that astrology is one language with many dialects, and her mango tree metaphor for why some people are ready for a leap before others are. She and Jane also dig into the current planetary moment, the Leo-Aquarius axis, and why Amanda thinks we are all living through an unprecedented collective transformation. Key Takeaways Sometimes the system you trust most (medical, educational, corporate) breaking down is what finally shows you it was never the whole truth to begin with Astrology is not one fixed system. Different traditions (Vedic, Western, evolutionary) are different dialects of the same underlying language, and it's fine to take what resonates and leave the rest Not everyone is ready for the same leap at the same time, and that is not a flaw. Some fruit ripens early, some ripens late, but it all ends up in the same place Tension and hard transits are not punishment. They are pressure pointing toward something in you that wants to resolve Feeling like everything is uncertain right now is not a personal failure to have it figured out. It is a collective experience showing up individually You do not need permission to reinvent your life more than once. The version of you built for one chapter does not have to be the final version Notable Quotes Amanda, on her first astrology reading: "This is my first evidence of God." On timing and readiness: "The yes that's pulling us is stronger than the fear that's holding us back." On living through this moment: "It's freaking terrifying as hell. But like, my god, it's also kind of fun." On the Capricorn archetype: "Capricorn is not just a goat... it's a sea goat, part goat, part mermaid," both climbing the highest heights and exploring the deepest depths. Links & Resources Amanda Walsh's book: Life by the Stars: A True Story of Letting Go, Looking Up, and Remembering Who You Are Astrology Hub (astrologyhub.com) Astrology Hub Podcast Mentioned: Christy Levy (previous guest on Medium Curious guest referenced in the intro),  Medium Curious:  MediumCurious.com Jane Morgan Medium: Jane Morgan Medium  Sarah Rathke: SarahRathke.com Instagram: MediumCuriousPod (@mediumcuriouspod)  Substack: https://mediumcuriouspod.substack.com/

In 2007, an abandoned photo album revealed the chilling normality of life at the Nazis' most notorious concentration camp, Auschwitz.The 116 black-and-white images had been sent to the United States Holocaust Memorial Museum, in Washington DC, to be considered for their archives.In the photographs, SS officers are seen laughing, singing and celebrating, while a short distance away hundreds of thousands of people, mainly Jews, are being murdered. Among those pictured are Rudolf Höss, the camp commandant, and German doctor, Josef Mengele, known as the Angel of Death.Archivist Rebecca Erbelding tells Jane Wilkinson that the photos are an important reminder of how casually those running Auschwitz approached their work.Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you'll be taken inside turning points in world affairs from West Africa's fight back against Boko Haram in 2015 to the behind-closed-doors talks that led to the US-Cuba “thaw” and the surprise announcement of restored relations. You'll discover what it was like to experience disasters and how people recovered from them, including the Tabasco floods in Mexico, Portugal's worst train disaster, and the huge clean-up after the Chernobyl nuclear disaster. You'll explore culture and ideas too: Sweden's Expedition Robinson, often credited as the first modern reality TV game show; the friendship between The Beatles' George Harrison and Indian sitarist Ravi Shankar; and the night a tiger attack brought Las Vegas superstars Siegfried and Roy's show to a sudden end. And if you're curious about inventions, we'll tell you how air fryers, BlackBerry, YouTube, Alexa, GPS, superglue, the shopping cart (shopping trolley) and bubble tea were created.If you're new to Witness History, the appeal is simple: real voices, one strong true story, and a fresh way to understand today through events from history – all in the time it takes to enjoy a cup of tea or a walk around the block. Join millions of BBC World Service podcast listeners around the globe and enjoy the insight, context and detail Witness History will bring you.(Photo: SS officer Karl Höcker relaxes at Solahuette, 1944. Credit: United States Holocaust Memorial Museum, courtesy of anonymous donor)

This week the boys review the latest biopic from Matt Johnson depicting a summer in the early life of Anthony Bourdain. From the same director as Nirvana the Band the Show the Movie and a previous biopic, Blackberry, this movie brings a different tone and feel to Matt's previous projects that the boys discuss in detail.

Do you remember your first BlackBerry? Do you remember when that first BlackBerry launched? On this episode taped before David Pierce went on leave, producer Travis Larchuk leads David, Nilay, and The Verge's Sean Hollister through a game of memory and history and a surprising amount of feelings tied to gadget launches. Subscribe to The Verge for unlimited access to theverge.com, subscriber-exclusive newsletters, and our ad-free podcast feed. We love hearing from you! Email your questions and thoughts to vergecast@theverge.com or call us at 866-VERGE11. Learn more about your ad choices. Visit podcastchoices.com/adchoices

On 31st October 2004, Uruguayans voted to enshrine water as a human right in their constitution, the first country in the world to do so. The so-called water referendum was organised by an alliance of residents' associations, trade unions, scientists, and environmentalists. Campaigners on horseback criss-crossed the country, they held community meetings in towns and villages across Uruguay and collected 283,000 signatures, the number required to make the government hold a plebiscite, which they overwhelmingly won. The campaign began when two local water companies were privatised and residents complained that those who could not afford the fees were cut off from the water supply.Six years after Uruguay's referendum, the United Nations General Assembly declared water and sanitation a universal human right and 30 countries have since included the right to water in their constitutions.Carmen Sosa, a member of the water workers trade union, tells Grace Livingstone how they galvanised the country.Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you'll be taken inside turning points in world affairs from West Africa's fight back against Boko Haram in 2015 to the behind-closed-doors talks that led to the US-Cuba “thaw” and the surprise announcement of restored relations. You'll discover what it was like to experience disasters and how people recovered from them, including the Tabasco floods in Mexico, Portugal's worst train disaster, and the huge clean-up after the Chernobyl nuclear disaster. You'll explore culture and ideas too: Sweden's Expedition Robinson, often credited as the first modern reality TV game show; the friendship between The Beatles' George Harrison and Indian sitarist Ravi Shankar; and the night a tiger attack brought Las Vegas superstars Siegfried and Roy's show to a sudden end. And if you're curious about inventions, we'll tell you how air fryers, BlackBerry, YouTube, Alexa, GPS, superglue, the shopping cart (shopping trolley) and bubble tea were created.If you're new to Witness History, the appeal is simple: real voices, one strong true story, and a fresh way to understand today through events from history – all in the time it takes to enjoy a cup of tea or a walk around the block. Join millions of BBC World Service podcast listeners around the globe and enjoy the insight, context and detail Witness History will bring you.(Photo: Carmen Sosa. Credit: Grace Livingstone)

BlackBerry may be best known for its QWERTY-keyboard smartphones, but the company today is building its next chapter around software for cars, robots and secure communications. BlackBerry CEO John Giamatteo joins CNBC's Arjun Kharpal to explain how the company has reinvented itself around QNX, BlackBerry's operating system used in software-defined vehicles. He discusses why BlackBerry sees physical AI as a major growth opportunity, from autonomous vehicles and warehouse robots to surgical systems and industrial automation. As more machines become connected, Giamatteo argues that safety-certified software will become increasingly important. The conversation also covers how AI is changing the cybersecurity threat landscape, why Giamatteo sees governments' use of consumer messaging apps as a security risk, and how BlackBerry is adapting its encryption technology as threats from AI and quantum computing evolve. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the 1950s, scientist Edward Knipling began what would become one of the most successful eradication campaigns in history: the fight against the New World screwworm, a flesh-eating parasite that caused devastating injuries to livestock and wildlife across the Americas.Edward Knipling proposed breeding and releasing millions of sterile male screwworm flies to prevent the insects from reproducing, an approach that became known as the sterile insect technique.Using archive recordings from the Special Collections of the United States Department of Agriculture's National Agricultural Library, Gill Kearsley tells the story of how Edward's bold idea transformed pest control.Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you'll be taken inside turning points in world affairs from West Africa's fight back against Boko Haram in 2015 to the behind-closed-doors talks that led to the US-Cuba “thaw” and the surprise announcement of restored relations. You'll discover what it was like to experience disasters and how people recovered from them, including the Tabasco floods in Mexico, Portugal's worst train disaster, and the huge clean-up after the Chernobyl nuclear disaster. You'll explore culture and ideas too: Sweden's Expedition Robinson, often credited as the first modern reality TV game show; the friendship between The Beatles' George Harrison and Indian sitarist Ravi Shankar; and the night a tiger attack brought Las Vegas superstars Siegfried and Roy's show to a sudden end. And if you're curious about inventions, we'll tell you how air fryers, BlackBerry, YouTube, Alexa, GPS, superglue, the shopping cart (shopping trolley) and bubble tea were created.If you're new to Witness History, the appeal is simple: real voices, one strong true story, and a fresh way to understand today through events from history – all in the time it takes to enjoy a cup of tea or a walk around the block. Join millions of BBC World Service podcast listeners around the globe and enjoy the insight, context and detail Witness History will bring you.(Photo: Larvae of the screwworm fly. Credit: Reuters/Enea Lebrun)

In this episode of Tank Talks, host Matt Cohen sits down with Karl Holmqvist, co-founder and CEO of Lastwall, a FedRAMP-certified identity security platform built for the highest-risk use cases. Karl has been deep in cybersecurity since the 1990s, with early experience building critical infrastructure, including Canada's first high-speed mobile data network, and a recent focus on identity security at the forefront of making systems quantum-resilient. In this conversation, they explore the evolution of Lastwall from early behavioral biometrics and cognitive signals to today's hybrid post-quantum cryptography.They also dig into the journey to FedRAMP approval and what it really takes to sell to the hardest customers on the planet, from the DOD's Innovation Unit to critical infrastructure operators globally. Karl shares his view on why hybrid cryptography is the only responsible path right now, the magnified risk of the AI agent era, and his strongly held belief that when it comes to quantum resiliency, you're either going to be too early or too late.Whether you're a founder navigating a path into regulated markets, a security leader thinking about the agentic AI era, or just curious about what it takes to protect critical infrastructure, Karl delivers a grounded, technical, and occasionally unsettling look at where identity security is headed.–A big thanks to our sponsor, Moomoo CanadaThis is the kind of tooling that used to live on a Bloomberg terminal, but now it is on your phone, just a few taps away. They offer real-time data, full options chains, and an AI assistant that actually explains trading strategies.Moomoo is the perfect place for people who want to take their money seriously. Open an account today at moomoo.caGrowing Up in Dubai During the Gulf War (03:50)* Karl's childhood in Dubai as an expat during the Gulf War* Visiting the USS Nimitz and seeing 5,000 people living on an aircraft carrier* How jets overhead and allied ships shaped his early view of technology and defense* The BBS era and the thrill of finding information that wasn't available to everyoneFrom Mobile Data Skepticism to Building Canada's First High-Speed Network (05:31)* Why people thought mobile internet was “the stupidest thing” in the early 2000s* Building a data-only carrier when no one believed you'd want internet everywhere* The Nokia Communicator as his favorite tech gadget and early glimpse of mobile data* Connecting critical infrastructure and discovering default credentials left wide openThe Wake-Up Call: Wastewater Plants and Unsecured Dams (12:58)* Finding a wastewater flow control valve dangling on the internet with admin/admin credentials* The “air-gapped” power plant where an engineer plugged his BlackBerry in to charge* How Shodan and friends revealed dams and power facilities publicly accessible* The founding of Lastwall: “Hackers will be everywhere. We've got to do something.”From Behavioral Biometrics to Quantum Resilience (19:11)* Why 85% of hacks still use valid stolen credentials, the same as the 1990s* Early experiments with keyboard dynamics, mouse movements, and cognitive biometrics* Tracking Peter Shor's algorithm since university and the IBM factorization of 15 in 2001* The 2017 to 2018 decision to embed quantum resiliency natively into LastwallSelling to the Pentagon: DIU and the “Hard Mode First” Strategy (26:07)* Landing the first major deployment with the U.S. Department of Defense Innovation Unit* How DIU pioneered procurement that matches innovation cycles, months instead of years* The advice from Carbon Black founders: build the regulated stack first* Why defense tech used to shut VC doors and how times have changedFedRAMP, Canada, and the Case for Harmonization (33:25)* FedRAMP as the gold standard: do compliance once, reuse everywhere* The Canadian challenge: every agency doing its own security review* Why Canada should base its program on NIST 800 and harmonize with the U.S.* The reality of the integrated North American power grid and shared defenseAI Agents and the Blast Radius of Credential Theft (37:44)* Why 50 to 100 agents per human in 2 to 3 years will magnify damage exponentially* The OpenClaw lesson: agents do what agents do, not what you expect* The “YOLO” approach to AI deployment and why enterprises aren't calling enough* Advice for founders: sandbox first, don't connect your whole drive, go slowlyThe $60M Series A Extension and the Path Forward (43:13)* Raising BDC Capital's Strong North Fund led by Major General (Ret.) Peter Dawe* The milestone of FedRAMP certification and opening the floodgates to U.S. agencies* Deploying in disconnected environments: field containers for critical infrastructure* Why defense is ultimately about protecting the economyAbout Karl HolmqvistKarl Holmqvist is co-founder and CEO of Lastwall, an identity-as-a-service platform built on Zero Trust principles and public key infrastructure, hardened with post-quantum cryptographic resilience. Lastwall serves the U.S. Department of Defense and a growing number of civilian government agencies and critical infrastructure operators. Karl has been a cybersecurity enthusiast since the 1990s, with a background spanning telecommunications infrastructure (including building one of Canada's first high-speed mobile data networks), renewable energy infrastructure across the Middle East, North Africa, and Southern Europe, and international investing. He studied at Mount Allison University and is based in Vancouver, BC.Connect with Karl Holmqvist on LinkedIn: https://www.linkedin.com/in/karlholmqvist/Visit Lastwall's website: https://www.lastwall.com/Connect with Matt Cohen on LinkedIn: https://ca.linkedin.com/in/matt-cohen1Visit the Ripple Ventures website: https://www.rippleventures.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com

Send us Fan MailBucks review the ups and downs of cryptocurrency since last September. Well, there are no ups. Don't say we didn't warn you.Del sends out a one-question litmus test he developed while smoking an El Gordo. Is he set in his wheys or does he have PWS?An expert phones in a warning about AI. Ignore at your peril. Speaking of phones, Del got a live human when calling a product support line.Dave discusses his Aquablation surgery experience to fix his BPH. Too much detail?Del finished the epic poem, The Odyssey, and enjoyed it but decides he won't sit through the movie. Dave recommends the book, Old God's Time by Sebastian Barry. Five stars.Del highly recommends the movie, Tuner while Dave enjoyed Blackberry.Dave took some heat from listeners over his bonus video last time. This time the topic is heroin addiction, not death. But just watch the band play their hearts out in this version of Waiting for My Man by the late, great Lou Reed. Did you ever have this much fun at work?Give us your thoughts:  BUCKSTWOOLD@GMAIL.COM                          Find Two Old Bucks on Facebook  and YouTubeLeave a Voice message - click HEREWHAT ARE YOU GOING TO DO WITH THE REST OF YOUR LIFE?

First published in 1980, the Australian Women's Weekly Children's Birthday Cake Book brought novelty cakes to the masses. From the swimming pool filled with jelly, to the ghost and the 'choo choo train', its recipes became core memories for generations of children. Agnes Lee was part of the team behind the book, designing more than 20 of its quirky cakes, including the famous Rubber Ducky, which was later featured in the children's TV programme Bluey. She tells Helen Ledwick how a spur-of-the-moment idea became a birthday party classic.Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you'll be taken inside turning points in world affairs from West Africa's fight back against Boko Haram in 2015 to the behind-closed-doors talks that led to the US-Cuba “thaw” and the surprise announcement of restored relations. You'll discover what it was like to experience disasters and how people recovered from them, including the Tabasco floods in Mexico, Portugal's worst train disaster, and the huge clean-up after the Chernobyl nuclear disaster. You'll explore culture and ideas too: Sweden's Expedition Robinson, often credited as the first modern reality TV game show; the friendship between The Beatles' George Harrison and Indian sitarist Ravi Shankar; and the night a tiger attack brought Las Vegas superstars Siegfried and Roy's show to a sudden end. And if you're curious about inventions, we'll tell you how air fryers, BlackBerry, YouTube, Alexa, GPS, superglue, the shopping cart (shopping trolley) and bubble tea were created.If you're new to Witness History, the appeal is simple: real voices, one strong true story, and a fresh way to understand today through events from history – all in the time it takes to enjoy a cup of tea or a walk around the block. Join millions of BBC World Service podcast listeners around the globe and enjoy the insight, context and detail Witness History will bring you.(Photo: Agnes Lee and the duck cake. Credit: Phillip Castleton/Are Media)

#364: Your CEO comes back from a leadership offsite talking about burnout-proof leadership and AI transformation at scale. Two weeks later you're working through lunch, you're working through dinner, and Slack never stops. Deployment frequency is up. Incidents are up worse. So who was that program actually protecting? In this episode, we speak with Dr. Victoria Mensch, Founder and CEO of the Silicon Valley Executive Academy, about what really goes on at those offsites, and why Nokia, BlackBerry and Blockbuster all saw it coming anyway.   Victoria's contact information: LinkedIn: https://www.linkedin.com/in/victoria-mensch/   YouTube channel: https://youtube.com/devopsparadox   Review the podcast on Apple Podcasts: https://www.devopsparadox.com/review-podcast/   Slack: https://www.devopsparadox.com/slack/   Connect with us at: https://www.devopsparadox.com/contact/

Vergeet de beursgang van SpaceX: die van Anthropic wordt nog veel groter. Het bedrijf groeide van amper een miljard dollar omzet eind 2024 naar makkelijk 50 miljard dollar in de eerste helft van dit jaar. En in 2028? Dan staat er 200 miljard dollar op de borden, zegt het bedrijf. Is dit net zulke science fiction als SpaceX in zijn prospectus zette? En hoe gevoelig is dit bedrijf eigenlijk voor concurrentie? Dat bespreken we in deze aflevering. Verder houden we bij BNR Beurs wel van een mooie comeback. BlackBerry is niet langer het telefoonbedrijf dat op sterven na dood was na de introductie van de iPhone. Het is een infrastructuurspeler geworden, met technologie die gebruikt wordt door robots, medische spelers en defensiebedrijven. En daarom werd het bedrijf het afgelopen jaar 2.5 keer zoveel waard. Boem! We bespreken hoe ze dat voor elkaar kregen. Natuurlijk moeten we ook nog even gluren bij de buren, nu het nog kan. Jane Street wil zijn eigen schuldpapier minder publiek maken, maar tot die tijd kunnen we meekijken hoe het bedrijf met de grootste handelswinsten op Wall Street eigenlijk zijn geld verdient. En wat blijkt? Het verloor tientallen miljarden aan Leopold Aschenbrenner, de jonge knaap en wonderbelegger wiens fonds vorige maand opbrandde in de atmosfeer. Tot slot die halfjaarcijfers van Ebusco. Als het niet lukt om een nieuwe kredietfaciliteit af te sluiten, en een grote aandeelhouder niet bijstort, denkt het bedrijf dat er materiële uitdagingen ontstaan om zijn verplichtingen na te komen. Lees: dan is het einde verhaal.Te gast: Niels Koerts van Stockwatch.nl en de podcast het Beurscafé.BNR Beurs is een journalistiek onafhankelijke productie, mede mogelijk gemaakt door Saxo. Over de makers: Jelle Maasbach is presentator van BNR Beurs en freelance financieel journalist. Zijn favoriete aandeel om over te praten is Disney, maar daar lijkt hij de enige in te zijn. Sinds de eerste uitzending van BNR Beurs is 'ie er bij. Maxim van Mil is presentator van BNR Beurs en journalist bij BNR, waar hij zich focust op de financiële markten en ontwikkelingen in de tech-wereld. Je krijgt hem het meest enthousiast als hij kan praten over ASML, of oer-Hollandse bedrijven zoals Ahold of ABN Amro. Jorik Simonides is presentator van BNR Beurs, economieredacteur en verslaggever bij BNR. Hij wordt er vooral blij van als het een keer níet over AI gaat. Je hoort hem ook in de BNR-podcast Moerdijk: dorp van de rekening. Milou Brand is presentator van BNR Beurs, freelance podcastmaker en columnist bij het Financieele Dagblad. Jochem Visser is presentator van BNR Beurs, maakt Beursnerd XL en is redacteur bij de podcast Onder Curatoren. Vraag hem naar obscure zaken op financiële markten en hij vertelt je waarom het eigenlijk nóg leuker is dan je al dacht. Over de podcast: Met BNR Beurs ga je altijd voorbereid de nieuwe beursdag in. We praten je in een kleine 25 minuten bij over alle laatste ontwikkelingen op de handelsvloer. We blijven niet alleen bij de AEX of Wall Street, maar vertellen je ook waar nog meer kansen liggen. En we houden het niet bij de cijfers, maar zoeken ook iedere dag voor je naar duiding van scherpe gasten en experts. Of je nu een ervaren belegger bent of net begint met je eerste stappen op de beurs, de podcast biedt waardevolle inzichten voor je beleggingsstrategie. Door de focus op zowel de korte termijn als de lange termijn, helpt BNR Beurs luisteraars om de ruis van de markt te scheiden van de essentie.See omnystudio.com/listener for privacy information.

Don’t miss this massive channel shift! Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ In this episode of the Ultimate Partner Podcast, host Vince Menzione sits down with Alexandra Zagury, Corporate Vice President of Channels at Microsoft, to explore ecosystem shifts, partner-led growth, and AI transformation. https://youtu.be/9jrSGX5bM90 Key Takeaways Microsoft’s telemetry and propensity data offer unprecedented insights that many partners are currently failing to unlock. Partners must evolve past basic licensing models and build comprehensive managed service stacks across the entire customer lifecycle. Establishing an AI Center of Excellence on the Microsoft platform is critical for capturing future market share and technical intensity. The modern tech ecosystem demands a shift from product-led growth to true partner-led growth driven by multi-partner collaboration. Renewal engines targeting 110% to 125% retention require an always-on motion starting well in advance of contract expiration. Investing in sales readiness and precision velocity training ensures that end sellers can effectively articulate the value of the Microsoft platform. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Microsoft, telemetry, Hyperscalers, channel, small medium enterprise, telcos, hosters, SSPs, Cisco, CSP, agentic GTM, propensity data, SPX, PUPP, cloud descent, MSPs, managed XDR, Agent 365, skilling, co-sell, renewals, flywheel, AI Center of Excellence, enterprise Transcript Alexandra Zagury Audio Podcast [00:00:00] Alexandra Zagury: One of the things that I think is the best kept secret at Microsoft is the telemetry that we offer our partners. [00:00:08] Vince Menzione: You can feel it happening. The ecosystem is shifting beneath us, the way Hyperscalers are partnering, how AI is remaking the channel and what it means to win in 2026. Welcome to the Ultimate Partner Podcast. [00:00:22] Vince Menzione: I’m Vince Menzi, own your host, and each week I sit down with leaders at the intersection of technology. Partnerships and outcomes. The voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the strategy. [00:00:41] Vince Menzione: It is the strategy because being in the room changes everything. Let’s [00:00:46] Guest: start. [00:00:50] Vince Menzione: I am thrilled because I get to have a leader that is somewhat new in role and is the corporate vice president of channels for Microsoft. And so Alex is here to, is joining us for the first time at Ultimate Partner. I’m thrilled to have you. Thank, thank you so much. Thank you so much. Welcome, welcome. [00:01:14] Vince Menzione: Thank you. Thank you. You and I are gonna be in the center seat in the middle. Okay. Yeah. Yeah. We wanna. So I am thrilled. Um, you’re relatively new in your role at Microsoft. [00:01:24] Alexandra Zagury: Seven months. [00:01:25] Vince Menzione: Seven months, [00:01:26] Alexandra Zagury: yes. [00:01:26] Vince Menzione: Wow. That’s a, that’s a crazy. So take us through, ’cause for those who don’t know you, but a little bit of an introduction, your title, your role, CVP, and uh, your remit. [00:01:37] Vince Menzione: Let’s talk about that and what your organization is focused in, in your mission. Yeah. [00:01:41] Alexandra Zagury: So hi everybody. Really exciting to be here. Thanks for the invitation, Vince. I always love to be with partners and with the channel. So my, I came to Microsoft to lead a new role, which we call Global Channel Sales, and it was part of the strategy of Microsoft to really bet on the growth in small, medium enterprise. [00:02:04] Alexandra Zagury: With the channel partner led growth. So my remit is really to lead our managed partners, but also to lead the strategy when it comes to the channel. Very specifically looking at the telcos, the distributors, the hosters. The sis and, uh, the SSPs of course. And, and so my role can be summarized in one word growth, and that’s what we do every single day is map our ambition to your ambition and figure out how we actually conquer this age of ai. [00:02:40] Vince Menzione: It’s a pretty big role. It’s a pretty, you know, I forgot about hosts ’cause we don’t, we don’t talk about them as much these days in the cloud. [00:02:48] Alexandra Zagury: Still a lot [00:02:48] Vince Menzione: of opportunity. You’ve got, and you’ve got all the telcos as well, which are pretty significant organizations, right? Lumen Field, just around the corner. [00:02:56] Vince Menzione: Mm-hmm. Right up the. Right up, I said across the river, but it’s across the pond in Seattle. And, uh, what does that look like from an organization perspective in terms of dollars? Are you allowed to disclose numbers? [00:03:08] Alexandra Zagury: No, we [00:03:08] Vince Menzione: don’t talk numbers. Okay. And, but you have a long career in this type of environment, in this role. [00:03:15] Vince Menzione: 10 years at Cisco, right? [00:03:17] Alexandra Zagury: Mm-hmm. [00:03:17] Vince Menzione: Tell us a little bit more about your background, [00:03:18] Alexandra Zagury: please. Yeah, sure. Um, well I started out as a, a sales leader. Uh, actually I started out in banking, if you wanna go all the way back. Um, but I fell in love with the channel actually, when I was at Yahoo, believe it or not. Wow. [00:03:32] Alexandra Zagury: Because it was the first interact sales model that I had the privilege to operate in, and I really understood. Stood the power of going through a channel. And then I was at Blackberry where I, I, I also, um, well had various sales leadership roles, but our model was all through, was all through the channel. [00:03:51] Alexandra Zagury: Yes. Um, some startups and then help [00:03:54] Vince Menzione: in those days too, right? [00:03:55] Alexandra Zagury: Yeah. It was all sps and I learned from Jim Balze the channel fundamentals. So, um, and then ended up, of course, at Cisco the last. Nearly 11 years, which I think is also one of the greatest channel companies. Yes. And really has thrived in a partner, partner led growth, and in a partner led model. [00:04:12] Alexandra Zagury: And so when, when Microsoft called, I mean, this was just the opportunity of a lifetime. To lead the channel during an era where we’re all getting disrupted, we’re all having to blueprint new systems, new ways of working, where go to market is getting identified, and we’re all having to figure out how to become customer zero ourselves, but then also how to go to market. [00:04:36] Alexandra Zagury: With, with agents. And so this was the, the most exciting time that I could think of to join the Microsoft ecosystem and really take us to the next level. [00:04:44] Vince Menzione: Well, your background is perfect for this. I, I, Rodney Clark is a friend, has been a guest on the podcast and in, in the studio, and I think of Cisco is the quintessential channel company. [00:04:56] Vince Menzione: Like when I think about how channel got created and how it worked well, it was always Cisco that did it. So give us like your perspective now, like seven plus months and like how does this feel like you’ve You’ve got a big remit and, uh, various, uh, routes to market. We’ll call them, uh, channels to market. [00:05:14] Vince Menzione: So take us through a little bit of that, like Yeah, sure. [00:05:16] Alexandra Zagury: Describe [00:05:16] Vince Menzione: the transition, what it’s been like [00:05:18] Alexandra Zagury: for you. So one of the things we’re focused on is supporting the channel through the transformation, and we look at it in a couple of lenses. The first lens is really helping the channel become customer zero. [00:05:29] Alexandra Zagury: We really believe that the partners that invest in. Actually identifying their own processes and their own go go to market are the channels, are are the partners that it can actually win because if you are using it, you’re gonna be able to sell it. The second layer is all about technical intensity, and I’m very passionate about this because I see it from two lenses. [00:05:51] Alexandra Zagury: One is. I would like each and every of our partners to lead in building an AI Center of Excellence based on the Microsoft platform. It is a unique opportunity. I can give you lots of numbers, right? We’ve all heard about the trillions of agents that are gonna be here by 2030. We’ve all heard about the tam. [00:06:12] Alexandra Zagury: I mean, our TAM is going from 777. Million to over a billion, uh, to over a trillion. I, it’s, the numbers are just enormous, insane, right? Over half a billion of customers in our base that are using, that are, that are based already on the Microsoft platform. So all the goodness of our IU IQ platform can be unlocked with all the services that the partners can build. [00:06:36] Alexandra Zagury: So investing in that technical skilling and building those practices are gonna be, is gonna be essential. The third part. The third pillar is all about ag agentic, GTM. So once you’re actually using, uh, the Microsoft platform, you’re gonna have to reimagine all your business’s pro processes, your sales processes, and the more that you are integrated into how we do, how we do things. [00:07:00] Alexandra Zagury: One of the things that I think is the best kept secret at Microsoft is the telemetry that we offer our partners. Yeah. I mean, it’s unbelievable. I’ve never seen the quality of propensity data. And now I’m gonna give you the ABCs, which is please, A SPX, which is where we get all our copilot data, PUPP, which is our proposal upsell, uh, planner, right, cloud descent, where you can actually get your next action directly to your sellers. [00:07:27] Alexandra Zagury: There is just so much goodness that we give, which is part of our, our investment in partners. Which takes me to the fourth pillar, and that is all about value alignment and one of the things that I’m very focused and I bring with me from, from Cisco and the work that I did with MSPs is really thinking through what is that value exchange between us and the partner. [00:07:49] Alexandra Zagury: I believe that I’m in the business of earning your trust. Earning your preference. And, and, and we do that by really mapping that value alignment. So not just, one of the things that the whole industry has copied from Microsoft is really looking at our incentives across the customer lifecycle. Yes. So really mapping the value alignment across the customer lifecycle, not just at the point of the deal. [00:08:13] Alexandra Zagury: ’cause that was the whole purpose of CSP. That’s right. The investments we make in tele telemetry, the investments we make in our go-to-market assets and having those bi-directional feedback loops so that we can be continuously improving. So those are sort of the things that I’m thinking about every day. [00:08:29] Alexandra Zagury: There’s a couple of others as we lead and support you in this transformation. ’cause I think of my job as to supporting and driving growth with you so that we have that joint ambition. But also supporting the transformation that both of us are on this journey. [00:08:44] Vince Menzione: And Microsoft was the first with Jay McBain was with us yesterday, and we talked, we’ve talked about this before, but you were the first company to take and look, get rid of the old metal systems, right? [00:08:55] Vince Menzione: The bronze, silver, gold, mm-hmm. And move to basically a point system for partners so that they can come at it from a kind of a global perspective on how they drive success. What was, um, what did you learn about this partner community, your first months that you didn’t expect? [00:09:12] Alexandra Zagury: Can I say something controversial? [00:09:14] Vince Menzione: Absolutely. Okay. [00:09:14] Alexandra Zagury: I love, [00:09:14] Vince Menzione: we love controversial, [00:09:15] Alexandra Zagury: so I think one of the things that I was surprised was that I didn’t see all the partners really unlocking the value of CSP. Yeah. What do I mean by that? When Microsoft moved to the Point System, and I was on the other side, really, I was so jealous of CSP when I was running managed services. [00:09:34] Alexandra Zagury: Here’s an offer that is for partners, for Partner that gives you that initial. Guarantee in terms of the margin that helps you throughout the customer life cycle with all the incentives and, and programs that we have. And I didn’t see, I mean there are some partners, but I was surprised not seeing more partners really building their value stack and their services across the lifecycle. [00:09:59] Alexandra Zagury: And I think there’s such a great opportunity now to do that. That was one of the most surprising things I thought. Oh my gosh, there must be so many, so many services stack, so many people really unlocking, unlocking that, that value. That was a, that was a little bit surprising. [00:10:14] Vince Menzione: Why? Why do you suppose, why do you suppose that was happening? [00:10:17] Alexandra Zagury: I think some of the things that we were listening here, there’s some, sometimes complexity. There are things that we still have to. Get better on, and I’m one of the first ones to say that like our partner experience, we have, um, you know, a lot of focus right now on partner center and ensuring that we’re identifying it. [00:10:36] Alexandra Zagury: I don’t know if I can say it, but, you know, one of the things that we’re looking at is replicating internally. We have Agent J. That supports our sellers through the sales process. Nice. We’re looking at having something similar for our partners. Very cool. Getting some claps there. So, yeah, so, uh, I think, you know, that I, some, there are some lockers that we, we have to acknowledge a lot of them are operational and comes with being a 50-year-old company. [00:11:02] Vince Menzione: I, I’ll give you my perspective too. I wanna get your thoughts on this. ’cause I got to, I’ve gotten to know this MSP community, which is a, you mentioned managed services and that, um, I think that some of them, well, I think Microsoft is leaning in, in a much bigger way. Um, we had Jose on stage yesterday and just the, the energy around the room, there he is, he’s back here. [00:11:23] Vince Menzione: The energy in the room around the MSP community is palpable and it maybe it wasn’t there a few years ago. Maybe some people got off the bus, so to speak, like they weren’t really paying attention mm-hmm. To all the change and all the investments. That you men, you’re mentioning or being made to support this, would you, what would you say about that? [00:11:42] Alexandra Zagury: Yeah, I’d say that that that is correct, but I’d also say that what I learned, you know, leading MSP at Cisco was that. All the stars have to be aligned, right? And if one thing is not right, if you don’t have product market fit, if you, if you, if you don’t have a good way to, uh, consolidate your offer, if you don’t have that investment in practice development, like there’s a series of things that we need to get right. [00:12:07] Alexandra Zagury: And I think Jose and I spent a lot of time thinking through those things and we’re, we’re ready to, to welcome the community and specifically around security. I mean, that was the second thing that I was really surprised because I lost so many deals on the other side to Microsoft, and I was like, and then I come on this side and I’m like, there’s all this opportunity everywhere. [00:12:28] Alexandra Zagury: I look underneath this chair, this opportunity, and I’m like, why are people not going after it? There is the opportunity to build managed XDR solutions, the opportunity to reinvent the song. There’s, there’s just so much opportunity and I think people get so stuck in the. Just thinking of it from a licensing model and not thinking it from the, the full on end-to-end value that you can then unlock through the best licensing model on the planet. [00:12:55] Alexandra Zagury: And so, look, we’re here, we’re, we’re ready to talk to all of you and, and really figure this out ’cause we are gonna place really bet big bets next year on ensuring that we’re growing with the MSP community. [00:13:08] Vince Menzione: So what are you personally focused on in changing Microsoft to drive this. [00:13:13] Alexandra Zagury: Well, uh, I don’t know. [00:13:14] Alexandra Zagury: Changing is a, is a, is a big word. Well, I like evolution, change, [00:13:17] Vince Menzione: evolution, evolving. [00:13:18] Alexandra Zagury: You know, I [00:13:19] Vince Menzione: transition. [00:13:21] Alexandra Zagury: I think there is, there is a couple of things that I’ll say that one of the things that I, I’m really focused on right now, the first one is skilling. We’re at a time of such transformation. That investing in skilling, and if you look at our skilling model, it has four pillars. [00:13:37] Alexandra Zagury: The first pillar we’re best in class, in which is certification specializations, and making sure that our ecosystem is certified to go to market. The second one, which we call project ready. It’s sort of how we help you, uh, technically skill the folks that sit in your practices. And there’s more work to do there, and there’s more that you can learn about how we can actually help you. [00:13:59] Alexandra Zagury: And then the middle part I’m obsessed with right now, which is sales ready and tech sales ready. So it is ensuring, because AI is new for everybody. Yes. It’s a muscle, it is a proposition that you have to sell it’s value that you’re selling. I, I love what the gentleman from Lenovo was talking about. It’s, it’s that CSB always on motion. [00:14:21] Alexandra Zagury: Yes. And so really getting very crisp to the end seller at the, at the reseller. For example, at the end, seller at the partner about why Microsoft. Why now, how do I sell and how do I win? And giving them the assets, the competitive battle cards, the, the, the ability to end objection handling all these. Great, we have them. [00:14:45] Alexandra Zagury: I mean, the amount of content we have, but it’s about doing it at what I call precision velocity. [00:14:51] Vince Menzione: Precision [00:14:51] Alexandra Zagury: velocity, right? Which is this concept of how do we get very precise at a persona level. So that we get the velocity of impact. And so I’m, I’m very obsessed with that right now. And there’s two other things I’m very obsessed with, right? [00:15:04] Alexandra Zagury: The other one is this practice building, ensuring that we are together building these AI centers of excellence, um, especially for all our managed partners. This is something that I’ve put on, uh, every single PDM in our org is gonna, is gonna be talking about that. And then the third one is one that I find super interesting, which I think all of us. [00:15:25] Alexandra Zagury: Have a lot of work to do, which is partner to partner. [00:15:29] Vince Menzione: Yes. [00:15:29] Alexandra Zagury: If we look at a customer outcome, thank you. A customer outcome is built of many partners, right? There’s so many different touch points. I think some folks talk about seven partners in, in a customer outcome, and so how do we actually. Use agents, use agent solutions to suddenly unlock this opportunity because most of the time you’ll see an SSP with an si, maybe an ISV in the middle of a transaction to deliver on that customer outcome. [00:16:04] Alexandra Zagury: Yes. So what can we Microsoft do? And I’d love ideas, right? I haven’t cracked this. I don’t think the industry has completely cracked this. It’s more of a, a science than, than, well, more of an art than it is a science today. So that’s the third thing that I, I, I’d love to really improve and, and get better at. [00:16:20] Vince Menzione: I wish you got to see my slide earlier. ’cause I had the seven seats. I had this, I had the seven partners surrounding the customer. Customer is able to make their decisions now because with their cloud commitments [00:16:31] Alexandra Zagury: mm-hmm. [00:16:32] Vince Menzione: They’re in the, they’re in the seat where it used to be. I would rely on the partner to tell me what to do. [00:16:38] Vince Menzione: I, I’m cobbling together the best solution for my organization. Based on the trusted partners, to your point, those seven seats, and that’s partner to partner action. And Jay McBain was here yesterday and he took us through a great example. It’s AstraZeneca, that Microsoft won AWS, thought they were gonna win the deal, and then there were Microsoft partners in involved. [00:17:00] Vince Menzione: And the, the decision was made in December, but the deal didn’t happen until July. And that whole process was because all these different partners showed up. And influence the decision and the solution areas for that customer. [00:17:12] Alexandra Zagury: Yeah, that’s the best example of PLG partner led growth in action, which I think, again, that is the other thing that I’m super excited about is that actually p proving in the AI era that it’s about PLG as partner led growth, not the other PLGI. [00:17:31] Vince Menzione: I love that. I love that. Instead of product led growth, it’s partner led growth. So I understand there’s three layers that you’re very interested in that you want, you were gonna take us through today. Okay. Do you know about this, [00:17:44] Alexandra Zagury: the layers [00:17:45] Vince Menzione: of we have, uh, copilot chat. Oh, yes. 365 and, and agents. [00:17:49] Alexandra Zagury: Yeah. [00:17:50] Vince Menzione: From a product perspective, I thought maybe, [00:17:51] Alexandra Zagury: yeah, sure. [00:17:52] Alexandra Zagury: This is, I mean. This is the, uh, advantage of choosing the market Microsoft platform. Yeah, so as you look, look at it, there’s, there’s definitely different options, but when you look at Microsoft, what’s really, really interesting is that we have all the, all the layers. There’s no AI without data, and we’ve got that data foundation. [00:18:15] Alexandra Zagury: We also have the intelligence data foundation, right? Then we’ve got the, the layer of actually building those AI agents, and then the last layer that we have is actually the experience or the application layer. So when you look at our platform is a completely integrated platform with the different choices. [00:18:35] Alexandra Zagury: We are not behold, beholden to one LLM or another LLM. You’re actually able to bring your data and, and bring the LLM that you want to deliver on the, on the outcomes that you need. And I think that is very, very unique about our proposition. Yeah, I [00:18:50] Vince Menzione: agree. [00:18:50] Alexandra Zagury: But the other thing that is unique, it’s the most exciting product out there. [00:18:55] Alexandra Zagury: Agent 3, 6 5, our own oh oh seven. It really is a differentiated proposition that every single partner can build services around. Starting with your advisory services, tell me customer, what is it that you are thinking of? Then you actually move on to thinking about security because again, just like there’s no AI without data, you have to start with that data foundation. [00:19:24] Alexandra Zagury: There’s no AI without security and no security without ai. And so really thinking through how, uh, agent 3, 6, 5, I love it. I get these claps once a, I love, love really thinking about how Agent 3, 6 5 really unlocks, not only. A security budget, but an observability budget because you can do both. You are talking to both, uh, folks at the customer, right? [00:19:47] Alexandra Zagury: You can actually start talking about how you’re gonna actually govern all of these agents, manage all of these agents, but also there’s the observability layer, which is gonna tell you what actually can you do? How can you actually deliver on the outcomes that we all want from ai, which is productivity. [00:20:05] Alexandra Zagury: Experience and efficiency and all the other things. So I think this is the biggest opportunity this channel has ever seen, and every single partner is gonna have to make a choice on what platform they’re gonna lead with, and we believe it should be ours because it is completely integrated across these three layers with our very own oh oh seven. [00:20:30] Vince Menzione: I wanna get your perspective, but it feels like many of these partners in the MSP community are stuck at that CSP level. We were having this conversation about getting through that, coaching ’em through it. What would your be your perspective on that? [00:20:44] Alexandra Zagury: Um, I’d say, uh, use this moment to unlock that opportunity. [00:20:50] Alexandra Zagury: First off, invest in your skills. Get your, get your team skilled and, uh, on Microsoft, build your center of excellence. Map out your strategy where actually you’re gonna monetize and use all the different assets that we have. And if you are being really, um, I mean, most of them are serviced through a distributor. [00:21:12] Alexandra Zagury: Make your distributor accountable for supporting you in packaging the offers and giving you the, uh, information that you need in terms of skilling. And then in terms of co-selling, again, distributor has a lot of tools that can help you understand how to unlock the co unlock, the co-selling opportunity with Microsoft. [00:21:35] Alexandra Zagury: I think that’s another really big competitive advantage that Microsoft has. When, uh, Microsoft changed what it started by, by, by changing its strategy. I think clarity is kindness. We were very, very clear that where we want, we wanted partners, of course, to play an enterprise with a services stack, but we were very clear that we were betting on a partner led growth in small, medium enterprise, right? [00:22:03] Alexandra Zagury: And so we’ve built our whole operating system. Around that. And so I think it’s really about finding the information that you know you want, planning your strategy, getting skilled and go to market with us. Our co-sell Advantage is very, very unique. It is one of the only companies that has the sales teams completely aligned because CSP is our hero motion. [00:22:29] Vince Menzione: So being with a customer through the journey on CSP, but also renewals are a big component of growth. Talk to us about that. [00:22:36] Alexandra Zagury: Yeah. Renewals are, uh, a machine and an engine that is just absolutely beautiful. It’s your [00:22:42] Vince Menzione: flywheel. [00:22:43] Alexandra Zagury: It is your flywheel. Um, and it is the gift that keeps on giving. We, of course, have a very focused, um, and in fact, one of the things that I’ve done since. [00:22:52] Alexandra Zagury: Uh, since we’ve started, it started a very focused motion in terms of looking at our renewals. We have very specific targets. We, we like to see a renewal at 110% at the moment of renewal. And then we like to see a motion, t plus three, T plus six. That gets us to that a hundred and and 25%. But what we’ve also found out is that this needs to be an always on motion. [00:23:18] Alexandra Zagury: So one of the things that we’re doing is using this concept of precision velocity becoming very rigorous. ’cause we have all the data. Yeah. In terms of what is that next action, and really looking at starting that renewal process, we see that the partners that are able to reach the targets are the ones that start at T minus. [00:23:36] Alexandra Zagury: Six, maybe T minus three, you’re cutting it, but T minus six. And really building that constant motion, getting out in front Yeah. With the customer is really important. And then of course, we now even have these amazing go back motions, uh, with, with our partners where we actually, after the renewal, we go and. [00:23:56] Alexandra Zagury: The renewal was not at the target. We just constantly keep on going. Uh, going back with the, with the partners and we’ve unlocked a, a bevy of data. We, our operating model, we call it the pods, where the PDM sits at the center and orchestrates it with all the different roles that we have. And so we now have a very systematized moment, uh, motion of how to do the renewals. [00:24:18] Vince Menzione: So for the partners in the room, what’s one investment that they should make and what should every partner in the room do differently? Going into, uh, July 1st. [00:24:27] Alexandra Zagury: Well, I think the first thing, remember, CSP is our hero motion, so really for, uh, real, really focused on that. But the one investment, can I say two? [00:24:38] Vince Menzione: Please, please. [00:24:38] Alexandra Zagury: Your time. The, the first one is skilling, right? This is the time. [00:24:43] Vince Menzione: Yeah. [00:24:43] Alexandra Zagury: Technical intensity is super, super important, and really making those investments in skilling not only from a practice perspective, your your, your technical practice, uh, teams, but also from a sales readiness perspective. [00:24:59] Alexandra Zagury: This is a new muscle. It’s we’re all learning how to truly sell outcomes, and so getting your sales teams ready. Is is really important. And then the second one very tied to that is building your AI Center of Excellence based on the Microsoft platform. Because as we go into FY 27, you will see that the partners that prefer and grow with us are the ones that will see the investment come to them. [00:25:28] Vince Menzione: So I want to use the term front. I I, I’ve been avoiding the term frontier firm, but I think it is super critical. Everything I’ve heard today, like you need to be customer zero. You need to get in train, advance on it and go build against it. [00:25:41] Alexandra Zagury: Absolutely. Well, if you had, let me a third, I would’ve said customer zero. [00:25:46] Vince Menzione: You have it? Alright. We have less than a minute. Would you be okay if we ask for like maybe one question? Yeah, absolutely. We’ll do like one, maybe two. So good to have you by the way. Thank you, Vince. So nice to have you here. [00:26:04] Vince Menzione: I think we did such a good job. Oh, here we go. Here’s, here’s fun. A mic is coming your way. [00:26:20] Vince Menzione: Thank you. Here we go. Okay. [00:26:22] Guest: So we’ve been very keen on, um, skilling our people, and I still find it very hard to get all of the information out of Partner Center to get a complete global view. Are you and your team thinking about maybe having an MCP server access and having a real portal working with that data? [00:26:41] Alexandra Zagury: You just touched on one of our areas of improvement. Absolutely. In fact, um, thank you for, stay tuned for holding us accountable to that. That is definitely one of the things that we’re working on is how to integrate skilling hub into partner center. Right. As most of you will know, there are it Qs, and so that’s one of the things that we are definitely prioritizing, but thank you for holding me accountable to that one. [00:27:09] Vince Menzione: Awesome. [00:27:13] Vince Menzione: We have one more back here, David. I see. We wanna see how fast they can move that microphone across the room. Relay system here. The relay team. There we go. [00:27:25] Guest: That was excellent, Alexander. Thank you. And welcome. [00:27:28] Alexandra Zagury: Thank you. [00:27:29] Guest: Can you point to a specific example? ’cause I think it’s so critical what you highlighted just the skill piece and the customer outcomes piece. [00:27:35] Guest: Right. Can you point to a specific example of a story that you really love that highlights, uh, customers lighting it up with ROI. [00:27:44] Alexandra Zagury: Yeah, I think, you know, we’re, we’re, we’re a platform, so I just saw a win wire. Like at Microsoft, we get these win wires all the time about how an SSB actually won a, a deal against one of these big AI only companies. [00:28:00] Alexandra Zagury: And it was really about selling the full platform, right? Yeah. Because if, if you, if you put a full platform against an LLM proposition, I mean, the full platform really stacks up because it’s completely integrated. It’s not behemoth to one, you’re not making a bet on one company. And it really highlighted our mantra around trust and intelligence. [00:28:24] Alexandra Zagury: The customer was able to see, they, they were an M 365 customer, so all their iq, all their intelligence was already there. They knew that they, there were guardrails against it. They had a problem with shadow ai and by actually standardizing on copilot and going on that journey from copilot paid to agents, they sue the, they saw the full, uh, value proposition. [00:28:49] Alexandra Zagury: And so we won that deal and it was one of the. First E seven deals that we won, so it was great. [00:28:55] Vince Menzione: Fantastic. Great. Congratulations. [00:28:57] Alexandra Zagury: Thank you [00:28:58] Vince Menzione: Alex. I am so honored and thrilled that you got, you chose us to be your I I would say the first big Yeah, absolutely. Presentation in front of the partner community. [00:29:07] Vince Menzione: I’m so excited to have you. [00:29:08] Alexandra Zagury: Thank you [00:29:09] Vince Menzione: guys, and hopefully many more times ahead with us. [00:29:10] Alexandra Zagury: Absolutely. Invite me at anytime. [00:29:12] Vince Menzione: Okay. Well, thank you [00:29:13] Alexandra Zagury: so much. [00:29:14] Vince Menzione: Thank you. So great [00:29:15] Alexandra Zagury: to have you. Thank [00:29:16] Vince Menzione: you so much. Thanks for listening to The Ultimate Partner Podcast. If today’s conversation resonated, share it with a partner leader in your network. [00:29:26] Vince Menzione: Subscribe where you listen, and head over to the ultimate partner.com. For show notes related content and the resources for this episode. And if you haven’t already, now’s the time to register for the Ultimate Partner Live Event in Reston, Virginia, October 26th through October 28th. Until next time, keep showing up in the rooms that matter because being in the room changes everything.

We continue to be divisive in this third week of “Everyone is Stupid Except For Me” with maybe the most polarizing pick yet from Curtis: Scott Derrickson's 2014 procedural exorcism film DELIVER US FROM EVIL. In route to our showdown with cops and devils, we discuss some summertime activities, adding water to Curtis, our SHUDcast Approved process, and Christopher Nolan's historical extravaganza, THE ODYSSEY!   Go to patreon.com/SHUDcast where you can sign up for all kinds of extra goodies!   00:00-9:00ish - Intros: Curtis in water, our SHUDcast Approved process.   9:00-34:00ish - The other stuff we watched this time!   Cody - Deathstalker II, Evil Dead Burn, Nope, The Odyssey, The Revenant, The Northman   Curtis - Evil Dead Burn, The Odyssey, Blackberry, Chain Reactions   Lucas - The Odyssey, The Prestige, Gone Girl, Barbie, The Big Short, The Invite   34:00ish-1:14:00ish - DELIVER US FROM EVIL - SHUDdown and discussion!   1:14:00ish-End - The fourth and final pick of “Everyone is Stupid Except For Me” brought to you by Austin!

What does it take to pivot from selling the hottest consumer tech of the early 2000s into leading, not one but two, distilleries? Today's guest is Luis Gonzalez. We've known Luis on our first trip out to Old Elk and he forever made an impression on us. If you've ever heard Ryan say "sanity over vanity" this the guy that shared that wisdom. Luis has an interesting journey of starting in mall kiosks selling BlackBerry before making his way to executive status at OtterBox and got the call to help build Old Elk from the ground up. His next big move is now stepping into the Chief Commercial Officer role at Middle West Spirits in Columbus, Ohio after the acquisition of Old Elk. For nearly two years, Middle West has been quietly operating in custom contract distilling, aging, and bottling behind the scenes. We talk about how Luis manages massive inventory networks, maintain transparency with customers, and how to avoid the race-to-the-bottom price wars. Plus, we get into how Middle West is already distilling Old Elk's custom mash bills and what the future holds for all their brands. Show Notes: How a career-ending baseball injury led Luis from Baton Rouge to consumer tech sales at BlackBerry and OtterBox Building Old Elk from the ground up and mastering the long-term lead times required in whiskey forecasting Transitioning to Middle West Spirits as Chief Commercial Officer and managing commercial operations across multiple facilities The hidden power of contract distilling and how Middle West has quietly served the industry for nearly two years How Middle West manages inventory, warehouse operations, and custom mash bills while avoiding price wars What the transition of Old Elk mash bills to Ohio means for transparency, blending, and future releases Learn more about your ad choices. Visit megaphone.fm/adchoices

Jenna and Sheinelle discuss What's Poppin'. Also, Retta is in Studio 1A to discuss her new HGTV series, "Ugliest House in America". Plus, a new recipe for a delicious summer pasta salad and blackberry cobbler. And, a look at how to tackle summer skin. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.