POPULARITY
Categories
SOOO much has changed in the PR world in 2026! I'm doing a full update on some of our favorite PR platforms for CPG founders.Work with us → www.Work with us → www.visibilityonpurpose.com
La ingeniera Inmaculada Serrano, CEO de StratXpace y pionera en la investigación espacial, expresa serias dudas sobre la salida a bolsa de SpaceX durante su participación en La Gran Tertulia de la Economía de Capital Radio, moderada por Luis Vicente Muñoz junto a Guillermo de Haro, vicedecano de IE University, y José Ignacio Gutiérrez, presidente de la Federación de Servicios Financieros de la Confederación de Cuadros.
La Cata del Barrio de la Estación de Haro volverá a reunir este sábado a más de 3.500 personas en uno de los eventos enoturísticos más importantes de Rioja. Las entradas para la cita se agotaron en apenas unos minutos tras salir a la venta en septiembre del año pasado, una muestra de la enorme expectación que genera esta propuesta organizada por las seis bodegas que integran la asociación del Barrio de la Estación.
La zona de Cibeles ha comenzado a vaciarse de forma pacífica tras la Misa del Corpus Christi oficiada por el Papa León XIV. El periodista Fernando de Haro, en una conexión con el programa 'Fin de Semana' de Cristina López Schlichting, ha descrito un ambiente que le ha llamado poderosamente la atención. La multitud se ha marchado "de una forma muy tranquila, muy sosegada".Fernando de Haro ha manifestado su asombro por la intensidad con la que los asistentes han seguido la ceremonia. "Ha sido sorprendente, para mí, por lo menos, cómo se ha seguido la celebración", ha afirmado, matizando que no se trataba de una mera reunión cultural: "no ha sido una romería de estas que uno va por razones culturales".Ubicado en la zona de los enfermos, Haro ha tenido una perspectiva privilegiada. Ha observado que "cuando uno está herido, necesitado, está en una silla de ruedas, pues está muy atento a lo que sucede", aunque también ha destacado que muchas personas sanas compartían la ...
Rebecca Haro knew exactly who Jake Haro was when she had a baby with him. She knew about the 2023 child cruelty conviction in Riverside County. She knew about the 2024 illegal possession of a loaded firearm and the probation violations. She knew about the ex-wife who had gone into court and asked a judge for a domestic violence restraining order, specifically requesting protection for a child she shared with him.None of it stopped her. She brought seven-month-old Emmanuel Haro into that home anyway. And the documented danger Rebecca knew about did exactly what every prior court record said it would do.In this episode, Tony lays out the warning signs everyone could see in public records and the choices Rebecca Haro made anyway. The forensic pediatric specialist's findings on injuries spanning the months of Emmanuel's short life. The eight days Rebecca and Jake Haro sustained a fake kidnapping in front of television cameras, candlelight vigils outside their Cabazon home, and a national news cycle after their son's death. The black eye Rebecca somehow conveniently acquired before her first on-camera interview. The single scripted word, Hola, that planted a phantom stranger in the public imagination. The begging on camera for strangers to bring back a baby whose body she had helped hide.The Riverside County District Attorney's Office called Rebecca Haro's plea a reflection of her sins of parental omission. Twelve years and eight months in state prison. The murder charge dropped. The false police report charge dropped. Jake Haro is doing thirty-two years to life and will likely die in prison.The full story of what happens when a parent watches their child be killed and helps lie about it. Hear every piece of it.END LINKSJoin Our SubStack For AD-FREE ADVANCE EPISODES & EXTRAS!: https://hiddenkillers.substack.com/ Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/channel/UC8-vxmbhTxxG10sO1izODJg?sub_confirmation=1 Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/TrueCrimePodThis publication contains commentary and opinion based on publicly available information. All individuals are presumed innocent until proven guilty in a court of law. Nothing published here should be taken as a statement of fact, health or legal advice.HASHTAGS (10)#RebeccaHaro #JakeHaro #EmmanuelHaro #BabyEmmanuel #Yucaipa #TrueCrime #FakeKidnapping #RiversideCounty #PleaDeal #HiddenKillers
Hidden Killers With Tony Brueski | True Crime News & Commentary
Rebecca Haro maintained her innocence for months. She told investigators a stranger had taken her seven-month-old son from a parking lot in Yucaipa. She gave television interviews with a visible black eye. She begged on camera for her baby to come home. After she was arrested and charged with murder, she pleaded not guilty. She sat in custody at the Robert Presley Jail on a million dollars bail and prepared to take her case to twelve jurors.The morning of her preliminary hearing, with prosecutors about to put their evidence in front of a judge for the first time, she folded.In this episode, Tony breaks down what happened in that courtroom. The plea deal that made the murder charge go away. The plea deal that made the false police report charge go away. The series of yes, Your Honor answers Rebecca Haro gave Judge Jerry Yang as she accepted twelve years and eight months in state prison for what the Riverside County District Attorney's Office called her sins of parental omission.But omission is the wrong word. Omission is too clean for what Rebecca Haro did to baby Emmanuel.Tony also revisits the documented child cruelty conviction Rebecca knew about when she had a baby with Jake Haro. The injuries the forensic pediatric specialist saw documented across the months of Emmanuel's short life. The two-year-old sibling Riverside County Child Protective Services removed from the family home the day his parents were arrested. The body of seven-month-old Emmanuel Haro that has never been found and, according to prosecutors, never will be.Jake Haro, the man who actually killed Emmanuel, is doing thirty-two years to life and will, in all likelihood, die in state prison. Rebecca walks out in her mid-fifties with decades of life left.Listen to the full story.END LINKSJoin Our SubStack For AD-FREE ADVANCE EPISODES & EXTRAS!: https://hiddenkillers.substack.com/ Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/channel/UC8-vxmbhTxxG10sO1izODJg?sub_confirmation=1 Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/TrueCrimePodThis publication contains commentary and opinion based on publicly available information. All individuals are presumed innocent until proven guilty in a court of law. Nothing published here should be taken as a statement of fact, health or legal advice.HASHTAGS (10)#RebeccaHaro #JakeHaro #EmmanuelHaro #BabyEmmanuel #Yucaipa #TrueCrime #FakeKidnapping #RiversideCounty #PleaDeal #HiddenKillers
Seven-month-old Emmanuel Haro was reported missing in August 2025 after his mother, Rebecca Haro, claimed he had been kidnapped during a diaper change in a Yucaipa parking lot. That story triggered a community search, media coverage, and public fear. But investigators later said the kidnapping story did not hold up.Emmanuel's father, Jake Haro, pleaded guilty to second-degree murder, assault on a child under eight causing death, and filing a false police report. He was sentenced on November 3, 2025, to 25 years to life, with additional time tied to other offenses. Rebecca Haro just pleaded guilty to felony child abuse causing great bodily injury to a child under five, involuntary manslaughter, and accessory after the fact. She was sentenced to 12 years and 8 months in state prison. Emmanuel's body has still not been recovered. I'm recording this short video from CrimeCon because this case has really troubled me. The courts got guilty pleas and Sentences were imposed. But the one thing Emmanuel still has not received is the dignity of being found, recovered, and properly laid to rest. This episode is not about rage for rage's sake. It's about accountability. It's about child protection. It's about what happens when a child disappears, the public is pulled into a false story, and the justice system closes cases while a baby remains hidden.#EmmanuelHaro #RebeccaHaro #JakeHaro #BabyEmmanuel #ProfilingEvil #TrueCrime #CrimeCon #ChildAbuseAwareness #JusticeForEmmanuel #MissingChild #TrueCrimeCommunity #VictimAdvocacy #CourtroomAnalysis #CriminalBehavior #Crimecon #MikeKing========================================20% OFF Newspapers.comhttps://www.newspapers.com/go/podcast/?ref=profilingevil?xid=8877&utm_source=ProfilingEvilPodcast&utm_medium=podcst&utm_campaign=ProfilingEvil26========================================Discounts on eBikes: https://aipasbike.com/?ref=PROFILINGEVILReferral Coupon Code: PROFILINGEVIL========================================Email your questions to: ProfilingEvil@gmail.com========================================
What began as a frantic search for a missing 7-month-old baby unraveled into a shocking child-abuse homicide investigation that exposed a deadly secret hidden behind a fabricated kidnapping story. Join us as we trace the case of Rebecca Haro—from her public pleas and jailhouse interview defending her husband to the guilty plea that ultimately brought the case to a close, while Emmanuel Haro's remains remain missing to this day. https://apnews.com/article/4707ec2b51b953506a1384c6d31135c2https://people.com/mother-of-emmanuel-haro-pleads-guilty-covering-up-infants-murder-11987129https://www.latimes.com/california/story/2026-05-29/rebecca-haro-mother-of-baby-emmanuel-pleads-guiltyThe acquittal of Rick Chowhttps://www.cnn.com/2026/06/01/us/south-carolina-murder-trial-cyrus-carmack-beltonhttps://wach.com/news/local/protesters-rally-after-rick-chow-acquitted-in-2022-killing-of-cyrus-carmack-beltonhttps://www.cbsnews.com/news/chikei-rick-chow-south-carolina-store-owner-murder-cyrus-belton/ Join our squad! Kristi and Katie share true crime stories and give you actionable things you can do to help, all with a wicked sense of humor.Join our Discord! https://discord.gg/q8d35JBvCFollow our True Crime Trials Channel: https://www.youtube.com/@TrueCrimeSquadTrialsFollow our True Crime Shorts Channel: https://www.youtube.com/@truecrimesquadshorts-t6iWant to Support our work and get perks like extra content and The Watch Party?www.truecrimesquad.com*Social Media Links*Facebook: www.facebook.com/truecrimesquadFacebook Discussion Group: https://www.facebook.com/groups/215774426330767Website: https://www.truecrimesquad.comTikTok: https://www.tiktok.com/@truecrimesquadBlueSky- https://bsky.app/profile/truecrimesquad.bsky.social True Crime Squad on Spotifyhttps://open.spotify.com/show/5gIPqBHJLftbXdRgs1Bqm1
El presidente del Tribunal Constitucional, Helder Domínguez Haro, argumentó que se priorizó la normativa en la decisión del pleno de mantener a Rodolfo Albán como director general de Administración de la institución, lo que originó la renuncia de la anterior titular del TC, Luz Pacheco. En declaraciones a Ampliación de Noticias, Domínguez sostuvo que en el Tribunal Constitucional las decisiones corresponden al pleno y no de manera individual al presidente.
Discover how AI and Marketing are reshaping PR workflows. This episode covers platforms like HARO and Connectively, showing how AI-enabled Market Research connects experts to journalists. Learn the balance between AI efficiency and human authenticity in pitches. Explore AI detection tools like Pangram and understand how PR credibility affects AI search results. Perfect for marketers, PR pros, and business owners seeking visibility.
What is actually happening to the media relations tools publicists rely on daily? In this episode of the PR Pace podcast, host Annie Scranton sits down with Brett Farmiloe, founder and CEO of Featured, to discuss the major shifts happening at the intersection of PR, artificial intelligence, and brand visibility.Brett shares the exclusive backstory behind his acquisition and relaunch of Help a Reporter Out (HARO) and Connectively, revealing his vision for preserving the nostalgia and product-market fit of the traditional three-times-a-day email newsletter while scaling a unified platform.Annie and Brett dive deep into the reality of AI-generated pitching, how journalists really feel about AI in their inboxes, and how PR professionals can navigate the shift from traditional SEO to GEO (Generative Engine Optimization). Learn how authoritative press releases and earned media mentions are becoming the ultimate "secret weapons" for training Large Language Models (LLMs) and securing AI visibility for your clients.Here's what we're talking about:The HARO Timeline: What happened to Help a Reporter Out and Connectively, and what their return looks like today.AI vs. Human Pitching: How 35% of journalists are actively opting out of 100% AI-generated pitches, and why a "human in the loop" is essential.The Evolution of Featured: How Featured is building the first true AI "co-pilot for PR" to solve inbox overload and unify journalist requests, podcasts, and speaking opportunities.GEO Strategy & AI Visibility: Direct tactics for landing your brand on the "new front page of the internet"—from authoritative news wires to GEO audits.Connect with the Guest:Visit Featured: Featured.com Visit Connectively: Connectively.us
Welcome to In Reality, the podcast about truth, disinformation, and the media with Eric Schurenberg, longtime journalist and media executive, now the founder of the Alliance for Trust in Media. When we talk about the information ecosystem on this podcast, you tend to focus on its public-facing parts, so journalists, social media platforms, influencers. But there is another player, one that acts behind the scenes: public relations.Now, PR has always been kind of a wholesaler of information, connecting clients who can pay the PR firm to make them visible with journalists who need the content. Like everything else, PR has been turned upside down first by social media and now by AI. Today's guest is Brett Farmiloe, co-founder and CEO of Featured, which uses AI to help do what PR associates used to do and still do to some extent.Full disclosure, what brought Brett to my attention is that Featured is also the company that brought back Help A Reporter Out, known by its acronym HARO, the service that journalists of Eric's generation used religiously. Brett operates at a fascinating point in the evolution of the attention economy, where reputation once built by journalists and PR, then shaped by algorithms, is now increasingly at the mercy of what AI models say.01:40Introduction to Featured and HARO03:46Reviving HARO: Trust and Quality in PR07:11The Role of AI in PR and Media09:55Navigating Native Advertising and Content Creation12:46The Freemium Model and Revenue Generation15:39Legacy Media vs. New Media in the Information Ecosystem17:59The Importance of Sharing KnowledgeWebsite - free episode transcriptswww.in-reality.fmAlliance for Trust in Mediaalliancefortrust.comProduced by Tom Platts at Sound Sapiensoundsapien.com
Han participado en la tertulia: José Ignacio Gutiérrez, presidente de la Federación de Servicios Financieros de la Confederación de Cuadros; Alejandra Nuño, socióloga, consultora senior en estrategia; y Guillermo de Haro, Vice Decano de IE University.
Reaching your audience can be done in so many varied ways these days. You can even use community notice boards, or pop over to X and look up Journo Request and HARO and take part in the conversation. Listen to this week's episode to hear a full range of creative ways to make the most of your creativity.
En esta conversación exploramos, junto a Alex Sanz Vicente, el mundo del branding, la percepción de marca y cómo las interacciones diarias influyen en la construcción de la identidad de una marca. Desde conceptos básicos hasta estrategias avanzadas, descubren cómo influir en la percepción y gestionar la reputación en un entorno digital y social en constante cambio. En esta conversación profunda, exploramos cómo las marcas y comunidades pueden construir autenticidad, confianza y pertenencia en un mundo digital en constante cambio. Desde ejemplos concretos como Nike o Liquid Death hasta la importancia de la última milla en marca personal, profundizamos en estrategias para conectar genuinamente con audiencias e, incluso, fortalecer la identidad nacional. "Saber es perdonar" "Lo que no sabes puede ser tu mayor limitación" Palabras clave branding, percepción de marca, comunicación, identidad, estrategia, marketing, redes sociales, influencia, cultura, comunidad marca personal, comunidad, Liquid Death, última milla, marca país, comunicación auténtica, redes sociales, confianza, identidad, liderazgo Temas centrales Definición de marca y percepción El papel de la comunicación y la identidad Estrategias para influir en la percepción pública La importancia de la coherencia y la autenticidad El impacto de las interacciones diarias en la reputación: El ejemplo de Liquid Death y su estrategia de marca La importancia de la comunidad genuina y creíble La dificultad y valor de construir una marca país El concepto de la última milla en marca personal y autoridad La complejidad de la comunicación en la era digital Minutaje: 00:00 Introducción al Branding y la Identidad 03:03 Percepción y Construcción de Marca 06:05 La Identidad en el Entorno Empresarial 08:58 La Honestidad en las Interacciones 12:10 El Impacto del Libro de Carnegie 14:59 La Comunicación en la Era Digital 17:53 Datos y Estrategias de Marketing 21:14 Conclusiones sobre Marca y Autenticidad 24:14 La Importancia de los Datos en las Empresas 27:25 Estrategias de Comunicación y el Cliente Ideal 30:25 Limitaciones y Oportunidades en el Marketing 33:33 La Reacción en la Estrategia de Marca 36:19 Entendiendo las Limitaciones y la Política en las Marcas 41:46 La Conversación como Clave en la Marca 49:25 Estrategias de Marca en Mercados Competitivos 52:21 La Importancia de la Adaptación y la Persistencia 53:56 Construyendo Comunidades de Marca 01:00:03 La Última Milla en la Comunicación 01:07:39 Limitaciones y Oportunidades en el Marketing Personal 01:12:51 Definiendo la Marca España 01:15:05 La Complejidad de la Conversación 01:17:08 La Importancia de la Escucha Activa 01:20:16 Construyendo Comunidad y Marca 01:23:33 El Futuro de la Identidad Española 01:26:01 Desafíos y Reflexiones sobre España Recursos Libros: Dale Carnegie - Cómo ganar amigos e influir sobre las personas - https://www.amazon.es/ganar-amigos-influir-personas-Deusto/dp/8423440028?tag=masdivi-21 Chris Voss – Rompe la barrera del no - https://www.amazon.es/Rompe-barrera-del-principios-negociar/dp/8416029741?tag=masdivi-21 Antifrágil de Nassim Taleb - https://www.amazon.es/Antifr%C3%A1gil-cosas-benefician-desorden-Contextos/dp/844934185X?tag=masdivi-21 2666 de Roberto Bolaño - https://www.amazon.es/2666-CONTEMPORANEA-Roberto-Bola%C3%B1o/dp/8466337121?tag=masdivi-21 Fundación de Isaac Asimov - https://www.amazon.es/Estuche-fundaci%C3%B3n-contiene-Fundaci%C3%B3n-Imperio/dp/8466389245?tag=masdivi-21 Podcasts: La Ingobernable - https://www.laringobernable.com Episodio Kapital (Joan Tubau) con Luis Bassat - https://open.spotify.com/episode/5kYnzbBGWt8A6KHlxq51oQ?si=W1WanY-EQV-S67AZnVrEmA Ilustres pucelanos con Alex Sanz Vicente - https://www.youtube.com/watch?v=RHpNav2CabY Documentales: Abstract: El arte del diseño https://www.netflix.com/es/title/80057883 La industria de los expertos: https://www.rtve.es/play/videos/documentos-tv/documentos-tv-industria-expertos-comienzo/1753156/ Webs: Microbio Comunicación: https://www.microbio.tv/ Generalismo: https://www.generalismo.com Comunidad CPS: https://www.comunidadcps.es/ El mejor románico del MUNDO: https://www.diputaciondepalencia.es/sitio/turismo/rutas-culturales/rutas-romanico Perfiles Invitado: Twitter - https://twitter.com/alexsanzvicente LinkedIn – https://www.linkedin.com/in/alex-sanz-vicente/ Otros: Javier Recuenco https://x.com/Recuenco Guillermo de Haro https://x.com/deharoguillermo Joan Tubau https://x.com/joantubau
Aymeric Laporte (Agen, Francia, 1994) puede decir orgulloso que, a día de hoy, es uno de los hombres fuertes de la Selección española de Luis de la Fuente. Un título que gana especial peso cuando apenas quedan unos días para que el técnico de Haro anuncie los 26 nombres que lucharán por el Mundial en Estados Unidos, México y Canadá, que defenderán la camiseta de 'la Roja' y que buscarán -y soñarán- con esa segunda estrella. El jugador de origen francés, que ha disputado la temporada completa con el Athletic Club tras su paso por Arabia Saudí, reconoce en 'El Larguero' que siempre ha sido uno de esos futbolistas "con mala prensa". Un título que asume e incluso entiende con naturalidad. "Al final, siempre he ido contracorriente en todos los aspectos. Un francés que juega con España, para el Athletic Club, que se fue a Arabia casi de los primeros...", le explica a Manu Carreño durante su charla.
Debate con: José Ignacio Gutiérrez, presidente de la Federación de Servicios Financieros de la Confederación de Cuadros; Guillermo de Haro, Vice Decano de IE University; e Isabel Aguilera consultora empresarial.
Magazine semanal dedicado a mostrar en clave de actualidad los placeres de la buena vida: cultura, gastronomía y vino. Conoce las rutas gastronómicas, los mejores restaurantes donde poder disfrutar y los productos de temporada. Una visión diferente de la gastronomía que no dejará indiferente. En esta ocasión tendremos a Alexandre Comellas, secretario general de la DO Cava; Richi Arambarri, CEO de bodegas Vintae; nuestros colaboradores Juanjo Tasquita, Pedro Ureña y Diego Rodriguez, alias Soprano, entre otros.
Programa completo Directo Marca Sevilla 13/05/2026 en Radio Marca Sevilla. En clave sevillista, nos metemos con la última hora para el importante choque de esta tarde frente al Villareal que se torna en vital tras el resultado cosechado ayer por el Levante en su victoria frente al Celta de Vigo que pone la permanencia al rojo vivo. De este partido hablamos con nuestro compañero Jose Gordillo. Repasamos los sonidos más interesantes que dejaron Luis García Plaza y Marcelino García Toral. Se sigue hablando mucho de la venta del Sevilla FC y analizamos las novedades de última hora en cuanto a esta operación. En la parte bética, analizamos la victoria frente al Elche que, sumada a la derrota del Celta, le permite al club jugar la próxima temporada en Champions League, un objetivo que perseguía el club y que no se conseguía desde hace 21 años. Repasamos los sonidos más interesantes que dejaron los protagonistas, Manuel Pellegrini, Ángel Haro y José Miguel López Catalán, Bellerín y Fornals. Como cada miércoles, tiempo para el polideportivo, nos atiende José Manuel González Magú, miembro del Fundación Vóley Andalucía tras proclamarse el club campeón de liga y culminar un año fantástico en el que también conquistaron la Copa de la Reina. See omnystudio.com/listener for privacy information.
En este episodio, Julio Haro abre su corazón como nunca antes. Nos cuenta del desplante de Jorge Medina hasta los momentos mas duros con su carrera bloqueada y las amenazas de secuestro de provenientes de una parte de su propia familia. Descubre como pasó de querer abandonar la música a cumplirle el sueño a sis padres de ser el vocalista de la banda mas grande de México.
Tertulia con Eric Freeman, CEO y cofundador de Alpha Unmanned Systems; Guillermo de Haro, Vice Decano de IE University; y Julián Salcedo, presidente del Foro de Economistas Inmobiliarios y socio director de CEYFRE
The emergent star of the Belgian underground delivers 80 minutes of spectral techno, electro and leftfield obscurities. Lola Haro has clubbing in her DNA. The Brussels-based DJ grew up around electronic music, with parents who were regulars at Antwerp's Café d'Anvers and a childhood shaped by record stores and a household soundtracked by Villalobos mixes. Since emerging in the late 2010s, she's become a key figure in the Belgian underground, moving within a loose network of “diggers” exploring the deeper corners of electro, techno and house. That sensibility comes through clearly on RA.1037, where Haro drifts through spectral techno, electro and leftfield club obscurities. The mix unfolds like a fever dream: spacious grooves give way to uneasy bass pressure and jagged, alien rhythms, before slipping back into murky, immersive flow. Rather than genre, mood binds the set—slow, creeping tension and a sense of something always on the verge of collapse. Drawing on a recent warehouse set in Melbourne, it's a study in subtle control, with blends so seamless the seams all but disappear. In the final stretch, arpeggios spill over like acid rain, dissolving any sense of solid ground. Find the Q&A at ra.co/podcast/1056 @lola-haro
In this episode, Jared Bauman sits down with Chris Panteli of Linkifi to break down why earned links, high-PR mentions, and trust signals matter more than ever for SEO, LLM visibility, and AI Overviews. Chris explains how journalists evaluate pitches in the AI era, what business owners should avoid, and where AI can help without harming credibility. He also shares practical ways to earn media coverage today, from HARO-style platforms to local media opportunities that many brands overlook. If you want a smarter approach to digital PR, brand authority, and staying visible in search as AI changes the rules, this conversation lays out what is changing and what to do about it. Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/! Links & Resources Get the free press coverage cheat sheet: https://go.linkifi.io/press-coverage-cheat-sheet-page Connect with Chris: https://www.linkedin.com/in/chris-panteli/ Follow Chris and Linkifi: https://x.com/Linkifi_ Learn more about digital PR link building: https://www.linkifi.io/ Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
This is a free preview of a paid episode (42 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo Plot twist: you don't have to land the PR feature to get visibility from your pitching efforts. Continuing our series on leveraging PR to grow your business, this case study shows you how to play the uno reverse card when your pitch is rejected. Ayurvedic practitioner Bridgette Ochoa realized the topics journalists seek expert sources for are a cheat sheet to the exact type of content her audience wants to consume. Bridgette walks us through the HARO and Quoted method that earned her four media features in six weeks, how she repurposes features as credibility anchors on social, and the unique way she capitalizes on PR opportunities even when her pitch doesn't make the cut. Connect with Bridgette: Mini Healing Recipe Book that boosts digestion and immunity: https://stan.store/bridgeayurveda 3 day cleanse that stops digestive issues, inflammation, and brain fog: https://stan.store/bridgeayurveda www.bridgeayurveda.com IG: @bridgeayurveda If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us @cubicletoceo so we can repost you. Subscribe to our premium feed for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
Tema del Día: Historias de cuando te desconectas de la fiesta... En entrevista Elaine Haro, quien viene a platicarnos de "Elainers Tour". Un show sin precedentes en el Auditorio BB este 25 de abril. Jueves Astrales con Ariadna Tapia. Muchos regalos para nuestros oyentes.See omnystudio.com/listener for privacy information.
Debate con Dolores González Pastor, Directiva de Asuntos Públicos corporativos; Miguel Córdoba, profesor de economía financiera; y Guillermo de Haro, Vice Decano de IE University.
Jessie Cervantes plática con la joven estrella Elaine Haro sobre su carrera en la actuación y su pasión por la música. Descubre cómo ha logrado conquistar ambos mundos y qué sorpresas tiene preparadas para sus fans.See omnystudio.com/listener for privacy information.
Debate con Gonzalo Garnica, consultor empresarial y editor; Inmaculada Serrano, CEO de StratXpace; y Guillermo de Haro, Vice Decano de IE University.
Welcome to the eCommerce Lab Podcast! In this episode, we have Corina Haro as our guest. She's an eCommerce Marketing Manager, brand strategist, and creator of the StorySell conversion framework.We'll talk about the importance of storytelling for maximizing your listing conversions and how a good story can make the difference between simply displaying a product and actually selling it.
Before you dive in, grab your free spot at my SWEEP Workshop on April 9th, the marketing framework that makes everything you're about to hear actionable for your own business. REGISTER HERE.What happens when a burned-out startup employee discovers jigsaw puzzles as her stress relief, and then decides to completely reinvent the category? You get Jiggy, one of the most creative and scrappy real founder stories we've featured on Dear FoundHer.Kaylin Marcotte is the founder of Jiggy Puzzles, a multi-million dollar brand that transformed the humble jigsaw puzzle into a lifestyle product, a wellness tool, and a platform for emerging female artists. She launched in November 2019, just months before a global pandemic turned puzzles into the hottest product on the internet. She landed in Anthropologie before COVID hit, struck a deal with Mark Cuban on Shark Tank, and built a three-channel business with a team of three.But here's what makes Kaylin's story so compelling for every woman startup founder listening: she did almost all of it without a marketing budget, without paid ads, and without a playbook. Just creativity, partnerships, and a relentless willingness to do the legwork.In this episode, you'll hear:How Kaylin identified a gap in the market and built company messaging around elevating puzzles from a toy aisle product into a lifestyle and wellness brandThe scrappy manufacturing process that got Jiggy off the ground, including negotiating her way onto the end of a factory run to meet impossibly low minimumsHer early publicity strategy, pitching herself, leveraging HARO, and doing her own PR long before she could afford to outsource itHow she grew an audience from day one by baking a built-in partner network into the business model itself, her artistsThe partnership with Anthropologie that changed everything, and how it came directly through Instagram before she'd spent a dollar on adsWhat founder visibility looked like for a one-woman show, and how leaning into organic social and authentic partnerships drove real growthHer Shark Tank experience from start to finish, how she got scouted, what the process was really like, and what happened to her business the night it airedThe real scaling challenges of going from DTC startup to a multi-channel brand in Bloomingdale's, Nordstrom, and Macy'sHow she has managed rapid growth and built a B2B custom business, including a puzzle collaboration with Kacey Musgraves, with a team of just three peopleWhy she believes getting press and building partnerships is a more powerful and sustainable growth strategy than performance marketing will ever beThe honest truth about managing teams as a solo founder, and how freelancers, contractors, and a scrappy mindset have kept Jiggy lean and profitableThis episode is for every woman startup founder who is building something from nothing, trying to figure out how to get press without a PR budget, and wondering if it's really possible to grow an audience without throwing money at ads.Kaylin's answer is a resounding yes, and she gives you the exact roadmap in this conversation.Connect with Jiggy:Instagram: @jiggypuzzlesWebsite: jiggypuzzles.comEverything you just heard in this episode? It's SWEEP in action. Join me on April 9th for a free live SWEEP Workshop where I'll teach you the exact framework that makes marketing simple, consistent, and effective for women business owners just like you. Register for free, and I'll see you there.Subscribe to The FoundHer Files Follow Dear FoundHer on Instagram Loved this episode? Share it in your stories and tag @lindsaypinchuk and @dearfoundher. And if you haven't already, subscribe and leave us a five star review, it's how other women startup founders find real stories like this one.This episode originally ran on April 18, 2023. Hosted on Acast. See acast.com/privacy for more information.
NotiMundo al Día - Patricio Haro - Resultados del toque de queda by FM Mundo 98.1
In this episode of The Ross Simmonds Show, Ross sits down with Britney Muller, AI educator and founder of Orange Labs, to unpack what marketers are getting wrong about large language models, why reverse engineering ChatGPT is a dead end, and how to build real leverage in a probabilistic world. From practical AI workflows to the ethical risks shaping the future of the industry, this is a first-principles breakdown of what actually matters next. Key Takeaways and Insights: 1. AI is not search, it is a different machine entirely - LLMs are probabilistic word prediction systems, not ranking engines. There are no ranking factors inside ChatGPT and no URLs in its training data. - Most marketers are forcing AI into an outdated SEO mental model, and new technology requires a new framework. 2. Understanding RAG and how visibility actually works - LLMs are often paired with real-time search to stay current, but the core model and the retrieval layer are two separate systems. - Visibility in AI requires influence across both training data and search ecosystems, and SEO still matters even as the mechanics are shifting. 3. Brand mentions over backlinks - LLMs magnify what appears most frequently in training data, which means contextual brand mentions are becoming leverage. - One startup paid for brand mentions on commonly retrieved URLs rather than links and it worked. Distribution across relevant conversations increases the probability of surfacing. 4. Why you cannot reverse engineer LLMs - There is no deterministic ranking system to hack. Outputs vary across identical prompts because of probabilistic modeling. - Most AI tracking tools rely on synthetic prompts and crude metrics. Guarantees in GEO are dangerous and honesty builds trust. 5. Build your own AI tracking stack - Internal tools are now cheaper and more powerful than off-the-shelf platforms. Running prompts multiple times per day allows teams to measure probability ranges. - APIs allow thousands of queries at minimal cost. Control your data and do not outsource your intelligence. 6. Real AI workflows built by marketers - Competitive engagement scraping combined with AI-personalized outreach is producing 80 percent response rates. HARO filtering systems can now auto-draft responses inside Slack in real time. - The common thread across every workflow that works is the same: start with a clear problem, then layer in AI. 7. AI as personal leverage - Brittany used ChatGPT to win a home bidding war with a personalized letter and reframed a payment dispute email as a lawyer, which resulted in payment within 30 minutes. - AI is not just marketing leverage. It is life leverage. Literacy creates power. 8. Is SEO dead? Not quite. - Google patents suggest AI-first interfaces may replace traditional SERPs, and organic traffic levels will likely not return to pre-AI highs. - The pie may shrink but search will not disappear. Off-site distribution and social proof will matter more than ever. 9. The ethical risks of AI power - A small group of decision-makers controls foundational AI systems, and the incentives in place favor hype cycles and growth over accountability. - Reinforcement learning optimizes for pleasing users, not truth. AI literacy must include understanding bias and power structures. 10. The rise of AI agents - Early agents were mostly hype, but new iterations like Claude Chrome integrations can now visually interpret and act inside browsers using screenshot-based reasoning. -The future of marketing may involve AI transacting on behalf of users entirely, and execution changes workflows. Resources & Tools:
NotiMundo Estelar - Luis Haro, Llamado al diálogo con el Alcalde de Quito para evitar un alza de pasajes by FM Mundo 98.1
Durante una obra en el Coliseo del Buen Retiro se descubrieron cargas de pólvora ocultas bajo el escenario, listas para estallar frente al rey. El artefacto no llegó a activarse, pero el escándalo sacudió la Corte. Las sospechas recayeron sobre el marqués de Heliche, Gaspar de Haro, aunque muchos creen que fue víctima de una intriga palaciega. El episodio acabó con su carrera y expuso las tensiones del poder barroco. Y descubre más historias curiosas en el canal National Geographic y en Disney +. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Tertulia con José Ignacio Gutiérrez, presidente de la Federación de Servicios Financieros de la Confederación de Cuadros; Guillermo de Haro, Vice Decano de IE University; y Rafael Ramiro, Profesor dede Gestión Empresarial de Comillas ICADE
« Le chaos perdure, constate Le Monde Afrique. Et cette finale irrationnelle de Coupe d'Afrique des nations, remportée par le Sénégal face au Maroc à Rabat, le 18 janvier dernier, n'en finit pas de se jouer hors du terrain ». Avant-hier soir donc, stupeur : « deux mois après le match, la CAF, la Confédération africaine de football, retire le titre de champion d'Afrique aux Lions de la Téranga, déclarés "forfait", et accorde à la sélection marocaine une victoire 3-0 sur tapis vert. Du jamais-vu ». Et désormais, un bras-de-fer juridique est engagé entre les autorités sénégalaises et la Confédération africaine de football. En effet, rapporte Jeune Afrique, « la Fédération sénégalaise de football, présidée par Abdoulaye Fall, a rapidement annoncé son intention de saisir le Tribunal arbitral du sport. Le sort de cette finale de cette Coupe d'Afrique des nations 2025 va donc se jouer à Lausanne, dans les prétoires du la juridiction suisse. (…) La bataille juridique continue. Et elle promet d'être longue et âpre ». D'autant, souligne Jeune Afrique, que « le gouvernement sénégalais, totalement solidaire de la fédération, a demandé l'ouverture d'une enquête internationale "pour soupçons de corruption au sein des instances dirigeantes de la CAF" ». De l'interprétation des articles 82 et 84… En attendant, les critiques fusent en direction de la CAF… Afrik.com fulmine : « en attribuant sur tapis vert la victoire au Maroc, l'instance continentale ne se contente pas de réécrire le résultat d'un match : elle redéfinit, de manière inquiétante, les règles qu'elle est censée faire respecter. (…) Car au cœur de cette polémique, précise le site panafricain, se trouvent les fameux articles 82 et 84 du règlement de la compétition. Ces dispositions sont claires : une équipe qui quitte le terrain sans autorisation ou refuse de jouer s'expose à un forfait automatique. Mais encore faut-il que ces conditions soient réunies. Or, s'exclame Afrik.com, dans cette finale, elles ne l'ont tout simplement pas été. Oui, les joueurs sénégalais ont quitté la pelouse. Mais non, ils n'ont ni abandonné le match, ni refusé de jouer. Ils sont revenus. Ils ont repris la rencontre. Ils ont joué jusqu'au coup de sifflet final. Et ils ont gagné. Ce simple fait devrait suffire à clore le débat. Mais visiblement, dans les arcanes de la CAF, la réalité du terrain pèse moins lourd que certaines volontés politiques ou stratégiques ». Discrédit, défiance, inféodation… Dans la presse ouest-africaine, c'est le tollé général… Haro sur la CAF ! « Quand la CAF se discrédite », lance Le Pays au Burkina Faso. La CAF a prononcé « l'oukase de trop : le Sénégal refuse d'avaler l'anaconda », peste Aujourd'hui. « La CAF s'enterre avec un forfait tardif qui humilie l'Afrique », tonne Sahel Tribune à Bamako. Ledjely à Conakry dénonce « une CAF minée par la défiance : entre les rumeurs de mauvaise gestion, les soupçons d'inféodation à la FIFA et les critiques dénonçant une primauté croissante des intérêts financiers sur les considérations sportives, l'institution panafricaine traverse une crise de crédibilité. Derrière l'acte, poursuit Ledjely, beaucoup croient discerner une influence extérieure : celle de Gianni Infantino ou celle d'intérêts financiers occultes. Au-delà de la décision elle-même, c'est donc une crise de confiance plus profonde qui se révèle. Une crise qui interroge la gouvernance du football africain et la crédibilité de ses instances. Et à ce stade, conclut le site guinéen, la CAF n'a pas seulement pris une décision contestée. Elle a, peut-être, fragilisé un peu plus le lien déjà précaire qui la relie aux opinions publiques africaines ». CAF vs International Football Association Board ? Dans la presse sénégalaise, passées la stupeur et l'indignation, on veut croire en une décision favorable du TAS, le Tribunal arbitraire du sport… « Le TAS pour tout casser », titre WalfQuotidien. Walf qui précise que la fédération sénégalaise compte invoquer « un principe fondamental des lois du jeu définies par l'International Football Association Board : la loi N°5 qui stipule que "les décisions de l'arbitre concernant les faits de jeu, y compris le résultat du match, sont définitives une fois la rencontre terminée". Comme quoi, affirme le journal, le match de la finale, qui est allé à son terme, est donc validé. Un argument béton ». « Le solide "Tas" d'arguments du Sénégal », renchérit Le Soleil en première page. Enfin, la presse marocaine dénonce l'immixtion du gouvernement sénégalais dans cette affaire, avec les accusations de corruption à l'égard de la CAF. Pour le site marocain Le 360, « le risque est réel : celui de voir cette indignation, alimentée par un narratif politique, se traduire par des comportements hostiles, voire violents à l'encontre des ressortissants marocains vivant au Sénégal ou de leurs biens. L'histoire récente nous a appris que le football, lorsqu'il est instrumentalisé, peut vite sortir de son cadre ».
Fernando de Haro, desde Nigeria, cuenta los testimonios que va recogiendo de la persecución de cristianos en el país. Carlos Álvaro, conocido en redes como El Catalatas, cuenta el origen de su particular afición a las conservas. Monseñor Ginés , sobre las emociones y la fe. Los estrenos de cine con Teresa Ekobo
Send a textIn this episode, Brett Farmiloe joins host Jason Mudd to discuss the comeback of HARO and smarter PR pitching. Tune in to learn more! Meet Our Guest:Our episode guest is Brett Farmiloe, founder and CEO at Help a Reporter Out (HARO). Brett has scaled startups and worked with global brands, and he helps professionals share their expertise online. His mission is to make knowledge more accessible and human.Five things you'll learn from this episode: 1. Why HARO was revived and what's changed since its launch2. How journalist profiles and “Open to Write” signals improve pitch success3. Tips for better pitches with fewer blasts to stand out to reporters4. How HARO is expanding to support journalists beyond sourcing experts5. How PR pros can measure expert authority instead of vanity placements in the AI era More About Brett FarmiloeBrett Farmiloe is the CEO of Help a Reporter Out (HARO), a platform connecting journalists with sources to create expert-powered content. An entrepreneur and author, Brett has scaled startups, collaborated with global brands, and helped thousands of professionals share their expertise. His mission is to make knowledge more accessible and human online.Quotables“Our goal at the end of the day is to connect journalists with great sources for stories.” — Brett Farmiloe“When sources come to us and they're like, ‘What do I do here? How do I be helpful?' It's really in the HARO acronym: It's be Helpful, be Authentic, be Relevant, and be On time.” — Brett Farmiloe“Be authentic; don't just use 100% AI, and add your own human expertise to things.” — Brett Farmiloe“What comes around, goes around, and I really think that just being helpful and friendly and nice to people goes a long way.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:@BrettFarmiloe on XBrett Farmiloe on LinkedInHelp a Reporter Out websiteFeatured websiteListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.Additional Resources:6 tips for using HARO to pitch your storyHARO Shifts to Connectively: What does this mean for PR professionals?Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
NotiMundo A La Carta - Patricio Haro, Toque de queda en cuatro provincias; y, operaciones contra el crimen organizado by FM Mundo 98.1
Esta semana en Territorio Trail viajamos a Chile para realizar la previa de la Andes Mountain Race, la prueba de las Merrell Skyrunner World Series que llega a mayor altitud, 5424 metros sobre el nivel del mar. Avanzamos los puntos más destacados en este 2026 de las pruebas UTMB en España: Tenerife, Val d'Aran y Mallorca. Los organizadores de la Puerto Vallarta by UTMB, que se consolida este año como segunda prueba de las UTMB World Series en Mexico, comparten las claves que les ha llevado a trasladar la prueba a abril, la Atom Isasa Trail es el protagonista de las #PequeñasGrandesCarreras y finalizamos con la experiencia de David Sánchez Haro en el Trail Menorca Camí de Cavalls.
Send a textOctober 16, 2025 changed everything.After months of not guilty pleas, delays, and courtroom speculation, Jake Mitchell Haro suddenly pleaded guilty to the murder of his 7-month-old son, Emmanuel Haro.No plea agreement. No deal with prosecutors. No explanation.In this episode of Murder By Nature, we break down: • 187(a) PC – Murder • 273AB(a) PC – Assault on a Child Under 8 Causing Death • 148.5(a) PC – Filing a False Police Report • The courtroom reaction • What this means for Rebecca Haro's case • What happens nextThis is Part 4 of the Emmanuel Haro case.Support the show
In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—breaks down why SEO isn't dead, but it is changing fast. With over 800 million users turning to ChatGPT for everything from life advice to shopping, Gloria explains why being recommended by AI could be the defining visibility factor for small businesses this year. The biggest shift? Search is no longer about people clicking through 10 results. AI now delivers one answer—and consumers trust it like authority. That means the brands that win won't be the loudest or the biggest. They'll be the ones with the strongest trust signals.Why SEO Feels Different Right NowFounders are noticing:
Real Madrid's stay as league leaders lasted just six short days after Matchday 25 threw in another twist in the title race. Matt Clark (@MattClark_08) and Román De Arquer (@Aeroslavee) review the action from the weekend.Osasuna have been in strong form and they continued that at El Sadar on Saturday evening, taking the lead with another Ante Budimir goal. Vini Jr ended a tumultuous week with an equalising goal, but the Madrid surge for a winner never came to pass, and it was the hosts who provided the late drama, Raúl García de Haro striking late to euphoric scenes in Pamplona. We discuss what this means for the race, and the decision to start Dani Carvajal after his lengthy absence.Barça took full advantage of the gift by dispatching a sunken Levante 3-0, with a return for Pedri and another goal for Marc Bernal and Fermín López. To round off Part One, we review Atleti's latest unpredictable showing and recap another Valencian regional derby, which was won by Villarreal.In Part Two, we analyse the partidazo at Anoeta between Real Sociedad and Real Oviedo, plus wins for Athletic and Celta, the latter courtesy of Iago Aspas. Better than a fine wine.The only away winners of the weekend were Sevilla, but having to play against ten for most of the game, it was “like watching Getafe play Getafe”. You can never have enough Fútbol Champán…Subscribe with us at lllonline.substack.com for more content all through the week across the season. Hosted on Acast. See acast.com/privacy for more information.
Raúl García de Haro se vistió de héroe con un golazo al final de un partido emocionante que te narró Antonio Romero desde El Sadar.
La Radio es el medio ideal para dar cabida a todas las voces y a todos los géneros musicales y es capaz de llegar a todos los rincones: los hogares, los automóviles, en las calles o en los caminos rurales, y eso la convierte en un instrumento que acompaña la cotidianidad. La radio es un espacio público y sobre todo una radio universitaria como Radio Universidad de Guadalajara, está comprometida con los contenidos de calidad y es un espacio abierto para expresiones diversas. Esta mañana El Expresso de las 10 traslada sus micrófonos hasta la bella ciudad de Colotlán en la Región Norte del estado de Jalisco donde celebramos 20 años en la programación de XHUGC, Felicidades a todo el equipo de Radio UDG en Colotlán, a la Rectora de CUNorte y a su presidente municipal porque todos son parte de esta historia. Bienvenidos a Colotlán. Gracias a la Dra. Adira Monserrat Fierro Villa, Rectora del Centro Universitario del norte por la invitación a realizar El Expresso de las 10 desde sus instalaciones para celebrar 20 años de Radio UDG en Colotlán. Gracias por su presencia en esta transmisión especial desde Centro Universitario del norte al Dr. José Julián Quezada Santoyo, Presidente Municipal de Colotlan Ella es Adriana García Romero Maestra en Administración de Negocios Responsable del Centro de Emprendimiento e Innovación. La acompañan la Mtra. Delia Cecilia Álvarez Haro y Jorge Alejandro Rivera López. Gracias por su presencia al Mtro. Raúl Campos Sánchez, jefe del departamento de productividad.
You don't need a massive audience to get media attention. In the media world, downloads aren't what open doors. That's why PR experts Bridget Sicsko and Lydia Bagarozza are back to break down the exact PR system podcasts your size can run in just 1–2 hours a week to get quoted and featured in top media and PR publications, even with fewer than 100 downloads an episode. You'll also learn what to do after you get featured so that visibility turns into bigger guests, stronger partnerships, and better opportunities instead of a one-off win.So if you're ready to move from understanding why PR works to knowing exactly how to use it to grow your podcast, hit play and let's dive in.2:01 – The First PR Move Small Podcasts Should Make5:45 – What Makes a Pitch Work When You Don't Have Big Numbers10:30 – How to Turn One Yes Into Multiple Opportunities16:10 – The 4-Step PR System You Can Run in 1–2 Hours a Week19:05 – What to Do After You Get Featured (So It Actually Pays Off)Episode Links:Meet Bridget & Lydia: Website | YouTube Check out Bridget & Lydia's Podcast: Visibility EraCreate a free HARO account (HelpAReporter.com) Create an Expert Page on Featured.comGet $50 Off Qwoted.com Other Episodes You'll Love: Why You Don't Need Big Download Numbers to Get Big Guests, Sponsors, and Deals→ This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Take the Podcast Health Score™ to see exactly where your show is losing listeners and get a custom plan that shows you what to fix first. Join the On-Air Coaching waitlist for a chance to get coached on air by Courtney and get your podcast questions answered in real time. Get the Podcast SEO Mastery Course and learn how to optimize your show so the right listeners can actually find it. Apply for the PodLaunch® Accelerator and get deeper podcasting support and expert guidance tailored to your specific podcasting goals. Email us at hello@podlaunchhq.com to learn more. Follow Courtney for more podcasting insights: Linked In | Instagram | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.
If you've been telling yourself that bigger downloads are the reason other podcasts land better guests, sponsors, and opportunities, think again. PR and media experts Bridget Sicsko and Lydia Bagarozza are in the studio to break down what actually gets small podcasts taken seriously, and how you can get quoted and featured in top media and PR publications to build massive social proof for your show (even with fewer than 100 downloads an episode). So if you want dream guests, sponsors, and big opportunities to come your way without waiting around for big download numbers, hit play and let's dive in. 1:15 – The Myth That Bigger Shows Automatically Get Better Opportunities6:30 – How Listeners Decide Whether to Trust a Podcast11:20 – Why Media Wants You to Pitch Them13:55 – What Makes a Podcast Feel Legit Right Away16:40 – How Being “Small” Can Actually Work in Your FavorEpisode Links:Meet Bridget & Lydia: Website | YouTube Check out Bridget & Lydia's Podcast: Visibility EraCreate a free HARO account (HelpAReporter.com) Create an Expert Page on Featured.comGet $50 Off Qwoted.com Other Episodes You'll Love: How to Get Your Podcast Featured in Top Publications Before You're a Big Show → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Take the Podcast Health Score™ to see exactly where your show is losing listeners and get a custom plan that shows you what to fix first. Join the On-Air Coaching waitlist for a chance to get coached on air by Courtney and get your podcast questions answered in real time. Get the Podcast SEO Mastery Course and learn how to optimize your show so the right listeners can actually find it. Apply for the PodLaunch® Accelerator and get deeper podcasting support and expert guidance tailored to your specific podcasting goals. Email us at hello@podlaunchhq.com to learn more. Follow Courtney for more podcasting insights: Linked In | Instagram | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.
Welcome to another compelling episode of Build a Better Agency! This week, host Drew McLellan sits down with special guest Brett Farmiloe, a former agency owner turned SaaS entrepreneur, to unpack the evolving world of PR and media in the age of AI. Together, they dive into the complexities and opportunities that the rapid adoption of AI presents for agencies, especially those aiming to maintain authentic, high-value relationships with journalists and media outlets. In this insightful conversation, Brett Farmiloe shares the unique vantage point gained from his time building and selling a marketing agency, now channeled into his role as the founder and CEO of Featured.com and the current owner of the iconic HARO (Help a Reporter Out) platform. He reveals how both tools are being reimagined to adapt to today's media demands—where automation intersects with the irreplaceable value of human expertise. Agencies will gain an inside look at how AI is reshaping the process of matching experts with media opportunities, the crucial role of maintaining human oversight, and strategies for keeping quality and trust at the forefront in a flood of AI-generated content. Throughout the episode, Drew McLellan and Brett Farmiloe tackle the questions on every agency leader's mind: How can we use AI as an asset, not a crutch? What do journalists expect from agency sources in a world where the line between authentic insight and machine-generated text is increasingly blurred? And what are the best practices for pitching and building real relationships in this new landscape? You'll hear practical strategies, real-world examples, and honest perspectives on keeping your agency—and your clients—ahead of the curve. Don't miss this episode if you're ready to rethink PR for your agency, streamline your workflows with SaaS-inspired thinking, and learn how to create more value for your clients in a changing media environment. With actionable takeaways on automation, self-service value, and trust building, this discussion is packed with ideas to help you future-proof your agency's PR and client service strategies. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: How AI is reshaping PR and media relations for agencies The ongoing importance of human expertise in "human-in-the-loop" PR Maintaining trust and quality when using AI-generated pitches Reviving and modernizing HARO to better connect journalists and sources What agencies can learn from SaaS to increase efficiency and value How journalists are adapting to AI, multiple income streams, and new media channels New opportunities for agencies in proactive PR and as AI consultants for clients