Welcome to the Social Sunday podcast! I’m Hannah Isted, I run HI Communications and I love helping small businesses with their marketing. The Social Sunday Podcast is all about making marketing easy for small business owners. Find out more on my website www.hicommunications.co.uk.
Sign up for Xero using my link here! http://www.xero.com/hicommunications Join my free Christmas content workshop here - https://noble-lab-369.myflodesk.com/ze3s8lznjxThe Best Marketing Podcast Ever - Episode 164: The content system that will save your business this ChristmasIn this episode, Hannah shares the "Christmas Content System" she has developed that has been a game-changer for reducing stress and saving time during the busy festive season. The goal of the system is to create a foundation of reusable content that saves "future you" time and allows for strategic flexibility in December.The Purpose of the SystemSaves Time and Prevents Stress: The end of the year can be stressful, especially for product businesses focused on sales or service businesses trying to make their offers seasonal. This system is built to help you look after your future self.Enables Flexibility: Having a bank of ready-to-go content allows you to choose your strategy for the upcoming year—whether you decide to push hard on launches (like last year) or pull back into "maintenance mode" (like this year).Creative Freedom: When the foundation is sorted, you gain the brain space to come up with new, creative ideas.Focus on Audience Sentiment: Even if your service isn't seasonal, the way your audience feels will be seasonal. The system helps you address their current thoughts around end-of-year tasks, Christmas content, or January planning.Building Your Content SystemChoose Your Platform: Hannah uses a Trello board to store all her festive content. Members of The Best 90 Days Ever also use platforms like Notion, Air Table, and Google Docs. The key is to pick a platform that works for you.Capture Reusable Concepts: The system is for capturing content ideas that resonated with people in previous years.Go Back Through Your Work: Look at content from previous festive seasons that either grew your audience or resulted in sales.Repurpose, Don't Just Copy: You don't have to copy and paste old posts. Use the system to save a good concept, hook, or visual that can be reused and updated (e.g., turning an old idea into a new Reel).Current Offers and PromotionsFree Workshop: Join the free workshop, "Help, I've got no Christmas content" , on Wednesday, November 19th, at 12:00 UK time. It's designed to help you create a library of content you can reuse every year. If you miss it, you can still sign up for the recording.The Best 90 Days Ever Membership: The next round of the membership starts on January 1st. You can join the wait list to receive a weekly email with one of the tasks currently being done by members to get a taste of the community.Episode SponsorThis episode is sponsored by Xero. Xero helps small business owners streamline and supercharge their business by simplifying admin like invoicing, expenses, and chasing payments. Use Xero to get paid twice as fast and make tax simple.
Sign up for the free Christmas content workshop here -https://noble-lab-369.myflodesk.com/ze3s8lznjx Order your wall calendar here - https://www.hicommunications.co.uk/product-page/2026-printed-wall-calendar
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Sign up for The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Check out Flodesk here - https://flodesk.com/c/3IG8K6 Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Sign up to The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Join The Best 90 Days Ever here https://www.hicommunications.co.uk/best90daysever
Sign up for The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever How to react quickly with your marketing and reflections on the Business Book Awards!
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Click here to get my 30 days of 10 minute reels guide Click here to get a week of 10-minute tasks
Join the waitlist for my marketing membership The Best 90 Days Ever here - https://noble-lab-369.myflodesk.com/giuqt2vm6a
Get the free 7 day content guide - https://noble-lab-369.myflodesk.com/zz429fpqn2 Sign up for my Content Batchathon - https://the-big-bowel-batchathon-2.teachery.co/donations
This episode of The Best Marketing Podcast Ever is all about being a better employee. If you've noticed your screen time going up but your focus going down, I'm going to talk about 3 ways I'm hoping to improve mine! Try the Opal screen time app! or use the referral code "T8P32" Get my freebie 3 reels in 30 minutes
Sign up for The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Sign up for The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Sign up for The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Sign up for The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
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3 ways you can sell your offers this summer when you're taking some off! Here's the link to the free 6 week content planner - https://noble-lab-369.myflodesk.com/oeiczj6mutGet on the retreat waitlist here - https://noble-lab-369.myflodesk.com/do2het4fz7
How you can have your easiest summer of business ever and enjoy marketing! Get your free 6 week content plan here - https://noble-lab-369.myflodesk.com/oeiczj6mut
Join my free workshop 'Your Bestseller Content System' here - https://noble-lab-369.myflodesk.com/bestsellercontent The recording will be available if you join after 29th April 2025.
Get my free workshop here - https://noble-lab-369.myflodesk.com/bestsellercontent
Sign up for The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Sign up for The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Sign up for The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
In this episode I talk about making my focus of 2025 having 'Big Fish Energy' and the opportunities that have happened so far this year!
Sign up for my FREE Valentine's Day workshop here - https://noble-lab-369.myflodesk.com/valentinesday2025 In this episode I talk about how to improve your relationship social media using the 5 love languages. We focus on physical touch and how you can grow your audience on social media by putting your phone down and getting outside!
In this episode I talk through my first physical product launch, the things that went wrong and whether I would do it again next year. I also covered how I found marketing and selling the calendar and if it was worth it! Get your own year wall calendar here https://www.hicommunications.co.uk/product-page/2025calendar
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Join The Best 90 Days Ever - https://www.hicommunications.co.uk/best90daysever Sign up for A Year of Marketing in a Day - https://www.hicommunications.co.uk/ayearofmarketingonline Get a wall calendar - https://www.hicommunications.co.uk/product-page/2025calendar
Join the waitlist for The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever Sign up for A Year of Marketing in a Day online here - https://www.hicommunications.co.uk/ayearofmarketingonline
Join the waitlist for The Best 90 Days Ever here - https://noble-lab-369.myflodesk.com/giuqt2vm6a Sign up for my workshop A Year of Marketing in a Day here - https://www.hicommunications.co.uk/ayearofmarketingonline
Sign up for my January workshop here - https://www.hicommunications.co.uk/ayearofmarketingonline Get a yearly wall planner here - https://www.hicommunications.co.uk/product-page/2025calendar
We start on 1st October! Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever.
It's sales day! Get 20 ways to promote your promote your business. Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever
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