Podcasts about marketing without

If you've been dabbling in affiliate marketing and you're ready to make more money with it, this episode is for you. I'm sharing my top three advanced tips and strategies to help you get to the next level with affiliate marketing. These affiliate marketing tips are designed for creatives and service providers ready to turn casual links into a consistent revenue stream and grow their affiliate marketing business with intentional affiliate relationships.In This Episode You'll:Learn three advanced strategies for affiliate marketingUse these strategies to save time in your businessFind it quickly:2:46 - Use a link shortener 5:43 -  Use your email welcome sequence to highlight your links 7:34 - Never link away from your website unless it's an affiliateLinks: Affiliate Boss: joymichelle.co/affiliate-bossRead the full show notes from today's episode HERE.More ways to connect:Joy Michelle Website: joymichelle.coJoy Michelle Instagram: instagram.com/joyymichelleJoy Michelle Facebook: facebook.com/joymichellephotographyJoy Michelle Coaching: joymichelle.co/coachingIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!Join Now >>CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you've ever poured yourself into a post, hit publish, and then spent the next hour nervously checking to see if anyone cared — this episode is for you.Marketing Without Social is officially here. And this first episode is all about why — why the strategy works, why now is exactly the right time, and why building your business on social media is costing you more than you realize.In this episode, you'll learn:Why the "if I stop posting, I'll stop existing" fear is a lie worth dismantling — and what to believe insteadWhat social media platforms are literally designed to do to your brain (it's not connection — it's compulsion)The validated stats every entrepreneur needs to hear about organic reach and time spent onlineThe four owned-media pillars that form the foundation of a social-free marketing strategyWhy this approach is especially powerful for Christian women entrepreneurs who need their business to work even in their busiest seasonsKey Takeaway"There is a difference between choosing to use a tool and feeling like you cannot survive without it. For too many Christian women entrepreneurs, social media has gone from tool to tyrant."Stats Mentioned in This EpisodeInstagram organic reach in 2025: 3.5% of followers (Socialinsider / Hootsuite, 2025)Facebook organic reach in 2025: 1.65% of followers (Socialinsider, 2025)Average daily social media use: over 2 hours / ~15 hours per week (Statista / DataReportal, 2025)45% of U.S. teens say they spend too much time on social media, up from 36% (Pew Research, 2025)Reducing social media to 30 minutes/day decreased depression symptoms in three weeks (JAMA Pediatrics, 2024)Scripture ReferencedProverbs 4:23 — "Guard your heart above all else, for everything you do flows from it."Resources & LinksLearn more about Jan's web design and branding services for Christian women entrepreneurs: JanTouchberry.comSubscribe to the email list for weekly owned-media strategy: JanTouchberry.com/newsletterIf This Episode ResonatedThe best thing you can do for this show right now is share it with one Christian woman entrepreneur who needs to hear it. Text it to her. Send her the link. Word of mouth is owned media too.And if you've been thinking "I know my clients should be finding me through my website — I just don't know how to make that happen" — that is exactly what we're going to figure out together. Hit follow or subscribe wherever you're listening so you don't miss what's coming next.About Your HostJan Touchberry is a web designer and brand strategist who helps Christian women entrepreneurs build online presences that work — through their websites, their email lists, and content that keeps bringing in clients long after it's published. She is the founder of The Brand Collaborative and host of Marketing Without Social.Website: JanTouchberry.comMarketing Without Social is a podcast for Christian women entrepreneurs who are done building their business on borrowed ground. New episodes drop weekly.CONNECT WITH JAN:Here are all the best places and FREE stuff

STR software is evolving fast - but the best operators know the real edge isn't just automation.In this episode of the STR Investing Podcast, Mark Lumpkin sits down with Amber Knight from bookingcloud.com to break down where the industry is headed—and what most hosts are still getting wrong.Amber shares her journey from helping scale early-stage operations at Vacasa to building new technology that drives visibility, bookings, and revenue for short-term rental operators.They dive into:• How automation is reshaping the STR industry• Why most hosts are still behind on direct booking strategy• The real role of AI in your business (and what it can't replace)• How top operators are driving more visibility and bookings• Why guest experience is still the ultimate differentiatorAs Amber puts it: you can automate processes—but you can't automate how a guest feels. If you're managing properties, building a brand, or trying to scale your STR business, this episode will challenge how you think about tech, marketing, and hospitality.Listen now and start building a more profitable, experience-driven STR business.__Episode Sponsored By:STR SearchSTR Search is the industry leading property finder service. They've helped investors acquire over 215 profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com

Subscribe to DTC Newsletter - https://dtcnews.link/signupAffiliate is getting a lot more attention in DTC right now, and for good reason. In this episode, Yash Chavan, Founder and CEO of SATHI & SARAL, breaks down why the channel looks so attractive on paper, where it falls apart in practice, and what brands can do to make it perform like a real growth engine.Claim your free trial and 20% across all pricing plans at mysathi.io. Don't forget to use the code DTC! Request your free trial: http://www.mysathi.io/?utm_source=partner&utm_medium=dtc&utm_campaign=dtc-podcastWe get into:Why affiliate is attractive to operators and finance teamsHow last-click attribution distorts performance dataWhat affiliate fraud actually looks like inside a real programHow to think about multi-touch attribution by product categoryWhy gamification matters if you want creators to stay activeHow affiliate fits alongside Meta, TikTok, and retargetingWhat to steal:Run a fraud scan on your current affiliate program and check for leaked codesBuild commission tiers and milestone bonuses to keep strong creators engagedChoose an attribution model based on how your product actually gets boughtIf you're a DTC marketer, founder, or growth lead trying to lower CAC, improve measurement, and build a more durable acquisition program, this episode is essential listening.Timestamps00:00 Affiliate marketing explained02:00 Why affiliate is hard to scale04:00 The problem with last-click attribution06:00 Affiliate fraud examples and risks09:00 Influencers shifting to affiliate models11:00 Why reels + links change everything13:00 How modern affiliate tracking works16:00 Multi-touch attribution strategies19:00 Retargeting affiliate traffic21:00 Gamifying affiliate programs24:00 How to start and scale affiliates27:00 Program hygiene and key metrics30:00 Where affiliate fits in your funnel33:00 The future of affiliate marketingSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

In this episode, Tiffany sits down with Gabe Cox, the founder of Red Hot Mindset and a goal-planning strategist, to discuss the liberating shift of becoming “social media optional.” Gabe shares her personal journey from marathon runner to business strategist and details the pivotal moment she realized that the "hustle culture" of constant social media engagement was actually hindering her growth and mental health.The conversation dives deep into sustainable marketing strategies—such as podcasting, collaboration, and SEO—that allow entrepreneurs to build thriving businesses without the burnout of the scroll. Gabe also explores how to align business goals with your current season of life and the power of integrating faith and authenticity into your brand.Key TakeawaysThe Power of the 30-Day Fast: Gabe shares how a 30-day break from social media led to a 400% growth in her podcast and an email list jump from 350 to 3,500 subscribers. Sometimes, the noise of social media is the very thing preventing you from focusing on high-impact tasks.Marketing Without the Scroll: You don't need to be on every platform. Gabe and Tiffany discuss alternative, high-ROI marketing methods including:Long-form Content: Podcasting and blogging provide evergreen value.Collaboration: Podcast guesting, webinars, and email list swaps build trust quickly through "warm" audiences.Search-Based Platforms: Using Pinterest or LinkedIn for intentional networking and SEO.Capacity-Based Planning: Success shouldn't come at the cost of your health or family. Gabe emphasizes auditing your business based on your current values (e.g., peace, family, fun) and your realistic capacity for each season.Faith and Authenticity: Integrating your personal values or faith into your brand isn't about excluding others; it's about being authentic. Authenticity acts as a magnet for the right clients.Implementation over Information: To avoid "analysis paralysis," Gabe's upcoming conference includes an "Implementation Week" to ensure attendees actually put their new marketing plans into action.Rate, Review, and Follow on Your Favorite Platform! If you loved this episode, leave us a review. And always make sure you're following the podcast so you never miss an episode. Follow now!

Strategic Marketing without the Overhead, with Joel MillerJoel Miller is the builder of a 17-year marketing agency that defies Silicon Valley logic. Joel believes that growth is not a ‘scale or die' approach, but rather that intentional leanness can be a competitive advantage, not a limitation. In this conversation we are going to challenge that sustainable growth has nothing to do with headcount, hustle culture or sacrificing your life to scale.Visit The Sky Floor https://www.theskyfloor.com/subscribe/More content like this Neil Wilkins Online https://neilwilkins.online/category/marketing-career/Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/profile/neilwilkins/

I finally did something I've been wanting to do for years: I burned it all to the ground and I deleted everything. In this episode, I'm sharing what finally led me to delete not only my personal social media accounts but all of my business ones as well. I'm flying solo now without the use of social media in my business, and honestly, it feels better than ever.In this conversation, I'm opening up about:My Breaking Point: How I noticed my brain was depleted, my energy was low, and my creative capacity was shrinking because of the "swirling vortex" of my phone.The Addiction: Why willpower wasn't enough to stop a habit that saw my screen time hitting 8 to 10 hours a day.How I Untangled My Business: The steps I took to disconnect Facebook logins from apps like Canva, request my data, and manually archive my Instagram highlights.Marketing Without the Apps: Why I'm focusing on long-form content and SEO, especially since 85% of my students already find me through search.The Mental Health Shift: How that "heaviness" in my chest has disappeared since I stopped performing my life for an audience.Reclaiming My Time: How I'm spending my days now - at the library, watching more birds, reading more books, and being truly present in the moment.I used to think I couldn't live without these platforms, but I've realized that I don't need social media, it needs me. I'm choosing to look away from my phone and be present in my own life again.Send us Fan MailFind more resources over at SarahSteckler.comGet Organized in your business. Watch the free Get Organized with Google Workspace training here.Learn how to publish your own planner this year. Sign up for Planner Publishing 101.Want something more tangible? Sign up for The Mindful Moment, my monthly mini physical newspaper sent via snail mail. 

Hey Winner, If you've wrestled with how to grow your business without compromising your values, this conversation will feel like a breath of fresh air. In this episode, I'm joined by Nadine Mullings, award-winning author, podcaster, and marketing expert, to talk about what it really means to practice Spirit led marketing. She shares three keys that will help you invite the Holy Spirit into your strategy, attract the right clients with integrity, and trust God with both the process and the results. This isn't about avoiding marketing. It's about approaching it differently. With clarity. With obedience. With peace. If you want your business growth to reflect your faith instead of compete with it, this one is for you. Rooting for you ~ Gabe   New to the podcast? Start here: https://redhotmindset.com/podcast-start/   LISTEN TO HEAR: How to partner with the Holy Spirit in your marketing strategy The mindset shift that reframes marketing as service, not self-promotion Simple steps to attract aligned clients without compromising your values   LINKS MENTIONED IN EPISODE: Nadine's website: https://www.nadinemullings.com/   CONNECT WITH ME: ➡️ Website: https://redhotmindset.com/ ➡️ Join the Red Hot Accountability Club: https://redhotmindset.com/rha/ ➡️ Free mini course: Craft Your Marketing Strategy Without Social Media: https://redhotmindset.com/marketing/ ➡️ Free workshop: 3 Secrets to Making Progress on Your Goals without Burnout—Even When Life Feels Chaotic: https://redhotmindset.com/goals/

Did you like this episode? Dislike it? In this episode, Marc Cerniglia shares insights from 15 years of law firm marketing experience and breaks down how to promote your firm confidently without crossing ethical lines. From understanding your state bar's intent to using smart, compliant strategies that still get attention, Marc explains how to balance creativity and caution in your marketing — so you can stand out and stay out of trouble.

Emotional Marketing without Exploitation | Business Bonding not Trauma Dumping: EXPLAINEDInside You'll Learn• Why emotional storytelling is the most memorable form of marketing• How to identify the one struggle story that strengthens your authority• The 3-part structure that turns experiences into strategic marketing• How to build trust without oversharing your personal life• How entrepreneurs stand out in saturated markets using authentic narrativeWho This Is ForEntrepreneurs, creators, speakers, and founders who want to:• stand out in crowded markets• connect with audiences authentically• build trust without emotional exploitation• turn real life experiences into meaningful brand messagingWhat Makes This DifferentMost marketing programs teach visibility tactics.This program teaches human connection strategy.Because people rarely remember:• your funnel• your email sequence• your marketing jargonBut they always remember a meaningful story.Created by PinkCloud9 MediaHelping entrepreneurs become visible, memorable, and trusted in a saturated world.https://www.skool.com/marketing-futur...------------------------------------------------------------------#pinkcloud9media #business#marketing#podcast #Ai

In this episode, Christine sits down with international award-winning marketing strategist, speaker, and host of The Meaningful Marketing Podcast, Chantal Gerardy, for a grounded and honest conversation about what meaningful marketing really looks like in today's fast-moving online world. With over 15 years of experience, Chantal shares her journey from South Africa to Australia, how necessity pushed her to learn online marketing from the ground up, and why human connection matters more than ever in the age of AI. Together, they unpack the pressure to keep up with the content machine, the foundational pieces every business owner needs before using AI, why social media is only one part of a bigger marketing strategy, and the common traps people fall into when hiring support too early. This episode is a powerful reminder that effective marketing is not about doing more for the sake of being visible — it's about creating a strategy that is aligned, sustainable, and genuinely meaningful. In This Episode We Cover Chantal's journey from South Africa to Australia and how that shaped her business Why meaningful marketing matters even more in the age of AI The danger of relying on AI without strong marketing foundations How to stay authentic while using AI in your business The key marketing foundations to build before focusing on content creation Why marketing is more than just social media The difference between visibility content and lead generation How to create a sustainable marketing strategy without burning out Why business owners need structure, systems, and time-blocked marketing Chantal Gerardy is an international award-winning marketing strategist, speaker, and host of The Meaningful Marketing Podcast. With 15+ years' experience, she helps purpose-led business owners stop overthinking marketing and start building a brand and strategy that creates consistent leads. Through simple systems, team support, and a human-first approach, Chantal makes marketing feel easier, more profitable, and far more meaningful. CHANTAL LINKS: Instagram: https://www.instagram.com/chantal.gerardy/ Facebook: https://www.facebook.com/chantal.gerardy.5 Website: https://onlinebusinessmarketing.com.au/ Free Downloads: https://onlinebusinessmarketing.com.au/free-downloads/ WORK WITH CHRISTINE: Buy my new book: Turn Impostor Syndrome Into Your Superpower Download: Consistent $10K Month Method Connect with Christine on Instagram https://www.instagram.com/christinecorcoran_coach/ Book a Discovery Call with Christine here Join the waitlist for the next round of Unstoppable Sales HERE Join the waitlist for the next round of NEXT LEVEL Mastermind HERE Christine's website https://christinecorcoran.com.au/

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Feel like you're shouting into the void with your marketing? You're not alone—and it's not your fault.Social media wants you reactive, emotional, and constantly second-guessing yourself. Meanwhile, big retailers operate from detailed seasonal plans made months in advance.I'm Catherine Erdly, and this is Resilient Retail Game Plan — practical product business advice with a healthy dose of reality.In this episode, I'm revealing:✓ Why sporadic marketing makes sales feel random✓ How algorithms keep you stuck in chaos✓ What big retailers do differently (without massive teams)✓ The marketing structure that actually works for small businessesStop waking up wondering "what should I post today?" and start building a plan you can trust.LinksGet your free Calmer and Consistent Sales Planner: resilientretailclub.com/salesJoin the Retail Sales Game Plan waitlist (reopening Feb): resilientretailclub.com/retailsalesResilient Retail Club: https://www.resilientretailclub.comListen on your favourite podcast app: https://www.resilientretailclub.com/podcastEnjoying the show?DM your takeaways or questions to @resilientretailclub on Instagram.And if the podcast's useful, please follow, rate, and review — it helps more product businesses find us.Mentioned in this episode:Sign up to the waitlisthttps://www.resilientretailclub.com/retailsales/

Ash is joined by brand and marketing strategist Kaitlyn David for a real, refreshing conversation about building a marketing strategy that actually fits your life (kids, pivots, puppy chaos and all) without lighting yourself on fire in the process.TOPICS WE EXPLORE:• The hidden cost of go go go marketing and why it eventually stops working• How your environment impacts your nervous system and your business• Why September can be its own kind of energetic chaos for moms• The difference between aligned marketing and fix it forcing energy• Recognizing when you're launching from pressure instead of desire• What happens when your body starts paying the bills for overdoing it• How to hold steady through uncertainty without spiraling• Rituals and reminders that help you stay grounded when you dont know whats next• Why core values create guardrails that protect your energy and your brand• Using human design to build a marketing strategy that actually fits you• Permission for fluidity without using it as an excuse• The difference between discomfort that helps you grow and misalignment that drains youPOINT OF THE EPISODE:Marketing should not cost you your health, your presence, or your peace. When you build a strategy around your real capacity, your values, and your actual energy, you stop forcing results and start creating sustainable momentum that you can maintain in real life.MENTIONED:• Kaitlyn David website• Instagram: Flourish with KaitlynAre you loving it? Send Ash a text! MORE ABOUT ASHI am the definition of duality — I swear like a sailor and break rules like it's my job, but I also hold incredible space for my clients and work my ass off to help them achieve the success they're after. But I'm also here for the non-preneur woman, too. My background in counseling gives me a unique perspective on what it means to show up, serve, & create connection for those who feel like they've never belonged before. LINKS: Become the Regulated Woman Get emails that feel like your best friend (if your best friend was a therapist and actually told you the truth). Use code BB20 to get The Burnout Breakthrough for only $7 Follow me on IG (dropping in once a quarter for updates & gossip) Website: ashmcdonaldmentoring.com Work with me 1:1 Therapeutic Mentorship Business Therapy (therapy + strategic mentorship) ...

Do you really have to dance on Instagram to grow a successful wedding business?In this episode, I'm giving you full permission to step off the content hamster wheel and rethink what marketing actually means, especially if you're a wedding pro who craves visibility without performing for the algorithm. I take you back to how I built my business before social media ruled everything and break down what actually moves the needle: being clear, consistent, memorable, and deeply connected. We talk about why virality isn't the goal, how visibility can look quiet and strategic, and why you don't need to show up everywhere to grow sustainably.Topics Covered in this Episode:Why visibility has nothing to do with going viralThe marketing mistake that quietly burns out most wedding prosHow to become findable and memorable without daily postingIf you're tired of forcing yourself into marketing tactics that don't fit, this episode will help you build a plan that feels aligned, effective, and sustainable.I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!Resources Mentioned:Book a Free Business Audit: https://bit.ly/OperationalAudit Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/

In this episode, Udi Ledergor, Chief Evangelist at Gong and author of Courageous Marketing, explains why bold creativity is essential for startups competing in crowded B2B markets. Udi shares the principle behind Gong's rise from zero to hundreds of millions in revenue: “different is better than better.” From fuchsia branding and a bulldog mascot to running Super Bowl ads as a startup, he shows how courageous marketing helps companies punch above their weight. The episode also explores practical ways to create standout content, foster experimentation, and turn customers into passionate fans, even on a limited budget. Guest Introduction Udi Ledergor is Chief Evangelist at Gong and author of the bestselling book Courageous Marketing. He served as Gong's first CMO, helping grow the company from zero to hundreds of millions in revenue whilst achieving a multi-billion-dollar valuation. Over his 20-year career, Udi has led marketing teams at successful companies, advised startups, served as a board member and angel investor, and mentored hundreds of marketers. Key Topics Different is better than better: Why startups should stop trying to incrementally beat competitors at their own game and instead do something completely different to get noticedPunching above your weight: How small startups can use guerrilla marketing tactics like out-of-home advertising to appear much bigger than they are when selling to enterprisesCreating raving fans as a company-wide operating principle: Why marketing can't own brand alone, and how every employee at Gong works to create raving fan experiences for customers, candidates, and partnersBuilding a culture of experimentation: The importance of fostering an environment where teams can take calculated risks, fail safely, and learn from both successes and flopsGong Labs content marketing: How Gong created original, data-driven content by analysing millions of sales calls to position themselves as the most informed voice in sales effectivenessCategory creation strategy: When it makes sense to create a new category (and when it doesn't), illustrated through the De Beers diamond engagement ring marketing campaignBold visual identity choices: The decision to use fuchsia pink and purple with a bulldog mascot in 2018 when all B2B competitors were using corporate blueStartup advertising on a shoestring budget: Creative approaches to billboard advertising, Super Bowl commercials, and other typically expensive channels that small companies can leverage Resources & Links People Mentioned: Chris Orlob - First content hire at Gong who created most early Gong content independently. Devin Reed - Former Gong sales rep who transitioned into leading Gong's content marketing. Kyle Lacy - CMO referenced for using AI to eliminate obvious ideas and push creative thinking. Michael Lewis - Author and podcast host whose show drove inbound interest for Gong. Francis Gerety- Copywriter behind the “A Diamond Is Forever” campaign, cited as a category creation example. Companies & Platforms Mentioned Gong - Revenue intelligence platformGong Labs - Data research and insightsDe Beers - Diamond company referenced for category creation example Books & Resources Courageous Marketing - a practical playbook for B2B marketers to drive impact and accelerate career success. Contact & Credits Host: Shahin Hoda Guest: Udi Ledergor Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

Events are one of the few channels where sales and marketing can show up together, face-to-face, and create real trust.And yet, many event programs are still planned and measured like isolated moments. So it's no surprise they struggle to earn long-term credibility.In our first live episode of 2026, Matt sits down with MacKenzie Grant (Senior Director of Marketing, Experiences at Enverus) to unpack what changes when events are designed as part of a broader go-to-market strategy—one that supports the full buyer journey, aligns teams, and connects creativity directly to business outcomes.Rather than focusing on aesthetics or one-off wins, the conversation explores:✅ How event programs gain momentum when they're integrated across sales, marketing, and customer teams✅ Why creativity thrives when accountability is shared, not imposed✅ Where AI actually helps event teams extend impact (without stripping away trust or human connection)This isn't about adding more to your plate. It's about finally making sense of how events fit into the work you're already doing.Join us live to rethink how events support growth—before the next show gets planned the same way as the last one.----------------------------------Connect with MacKenzie GrantLinkedIn: https://www.linkedin.com/in/mackenziemgrant/Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/Company: https://rockwayexhibits.com/ 

In this episode, Erik Huberman, founder and CEO of Hawke Media, discusses his journey in building a successful marketing agency focused on challenger brands. He shares insights on the marketing landscape for small to medium-sized businesses (SMBs), the importance of choosing the right clients, and how to leverage AI in marketing strategies. Eric also provides his perspective on current market trends and the economic environment, emphasizing the need for businesses to adapt and thrive in a competitive landscape.Chapters00:00 Introduction to Erik Huberman and Hawke Media02:21 The Evolution of Hawke Media and Its Niche07:15 Choosing Clients and Building Relationships11:29 Marketing Strategies and the Role of AI22:11 Current Market Trends and Predictions for E-commerce25:25 Closing Thoughts and Shameless Plug

Every firm knows it should be marketing. But go deeper. How should you be thinking about your firm's own individual goals, brand, and budget? If you're at a smaller or mid-size firm, you don't get a pass on marketing. You still need to reach potential clients. But you'll have to do it on a smarter, scaled level. Guest Erika Steinberg spent decades developing marketing strategies for large firms, then she formed her own company, CMO2go, which helps smaller and mid-size firms develop and execute marketing strategies that fit their budgets.  Don't feel overwhelmed by the word “strategy” or be intimidated by the very idea of marketing. Strip it down to the essentials and take it step by step. A good marketing brainstorming can help you not only focus your strategies but also understand your firm's goals and target audience.  Are you committing the sin of “random acts of marketing?” Find out on this episode of the Un-Billable Hour.   Ask us anything for the Community Table. Leave us a question online! Join the next Community Table discussion live! Always the third Thursday of the month at 3pm Eastern.

Every firm knows it should be marketing. But go deeper. How should you be thinking about your firm's own individual goals, brand, and budget? If you're at a smaller or mid-size firm, you don't get a pass on marketing. You still need to reach potential clients. But you'll have to do it on a smarter, scaled level. Guest Erika Steinberg spent decades developing marketing strategies for large firms, then she formed her own company, CMO2go, which helps smaller and mid-size firms develop and execute marketing strategies that fit their budgets.  Don't feel overwhelmed by the word “strategy” or be intimidated by the very idea of marketing. Strip it down to the essentials and take it step by step. A good marketing brainstorming can help you not only focus your strategies but also understand your firm's goals and target audience.  Are you committing the sin of “random acts of marketing?” Find out on this episode of the Un-Billable Hour.   Ask us anything for the Community Table. Leave us a question online! Join the next Community Table discussion live! Always the third Thursday of the month at 3pm Eastern. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I tackle the critical need to simplify marketing strategies for online business success. Amidst an overwhelming array of marketing options, complexity can sabotage your efforts. I'm here to show you how to take a streamlined approach instead.I begin by addressing the most common pitfalls that lead entrepreneurs to over-complicate their marketing in pursuit of better results. I share six key insights on common areas of unnecessary complexity, starting with the number of platforms used. By narrowing your focus to fewer platforms, you can achieve deeper engagement and better results.I next discuss content frequency and promote a balanced approach, advocating for quality over quantity. I get into the strategic benefits and potential pitfalls of content repurposing, emphasizing the importance of leveraging successful materials without diluting their impact.I also address the common misconception that more products bring broader appeal. I advocate selecting a few high-quality offerings to enhance effectiveness and sales potential. By identifying a singular target market, entrepreneurs can tailor their marketing messages for optimal conversions.I wrap up by highlighting the importance of automation, discussing how to create systems that recycle effective marketing assets, thus saving time and effort.This episode is packed with practical strategies for entrepreneurs looking to reduce complexity in their marketing efforts. Tune in to learn how to simplify your approach and enhance your business success while avoiding burnout!Chapters:0:00: Simplifying Marketing Strategies2:34: The Pursuit of Entrepreneurial Freedom3:15: Reducing Platform Complexity13:31: Streamlining Content Output20:05: The Art of Content Repurposing25:22: Managing Product Offers33:19: Targeting the Right Customers37:32: Automating Successful Marketing41:02: Conclusion and Next StepsWould you like to build a strategic, yet SIMPLE sales system to scale your digital product to $100K/year? Sign up now for a free discovery call to find out how we can work with you to reach this goal: https://gillianperkins.com/100KFREE Resources to Grow Your Online Business:The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Feeling like you're doing everything and getting nowhere? We've been there, and we're pulling the brakes on burnout to rebuild your book marketing on a foundation that actually moves books. Because book marketing burnout is real—and if you've been feeling stretched thin by ads, social media, newsletters, and endless promotion tasks, this episode is your reset. In this week's Book Marketing Tips & Author Success Podcast, Penny and Amy break down what sustainable book marketing really looks like and how authors can simplify their efforts while improving results. You'll learn why focusing on long-term assets—like your Amazon retail page, your newsletter, reader relationships, and a clean author website—outperforms chasing every new trend or algorithm shift. We also dig into practical fixes for author burnout: reducing social media overload, tightening your PR strategy, and creating evergreen newsletter templates you can reuse year-round. Whether you're an indie, hybrid, or traditionally published author, this episode delivers smart, sustainable strategies you can maintain—and that actually sell books.The heart of this conversation is sustainable marketing. We walk through the assets you control and that work 24/7: a clean, on-brand website; an optimized Amazon page with compelling description, keywords, and A+ Content; and a subscriber list you nurture with useful, human updates. We highlight local wins you can drive—libraries, bookstores, festivals—and the power of genuine thank-yous to reviewers and influencers. Finally, we share a quarterly audit routine to decide what to cut, what to keep, and which single experiment is worth testing next, so your effort compounds instead of scattering.If you want clarity, fewer moving parts, and a plan you can actually maintain, this one's for you. Subscribe for new episodes every Friday, text podcast to 888-402-8940 to share your questions, and if you found this helpful, leave a quick review to help other authors find us.Send us your feedback!Help shape our 2026 content by taking our 30-second listener poll!

Every business wants to grow without wasting money on ads that do not deliver. In this episode, Borja Cuan, co-founder of 415 Digital, shares how his agency helps brands scale performance marketing through strategy, creativity, and data-driven results.Borja talks about his journey from aspiring hospitality professional to digital entrepreneur, the lessons he learned while building his agency, and how patience and persistence shape long-term success.If you are ready to make your advertising work for you instead of against you, this episode will show you how to scale smarter.https://four15digital.com/Support the show

In this episode, Shawn Rider, Riley Trombley, and Jeff Smith share proven strategies to grow your business, generate leads, and increase revenue. They break down how high ticket offers, continuity programs, and lead generation funnels can create a predictable and scalable sales system. Learn how to optimize your marketing, manage cash flow, and convert more customers effectively. This episode is packed with actionable insights for small business owners, entrepreneurs, and service providers who want to maximize results and stop wasting money on marketing that doesn't work.

Referrals will get your business off the ground. But if you want bigger opportunity, bigger impact, and bigger income — you'll eventually need to sell online.The key is doing it the smart way — without burning yourself out posting nonstop or chasing vanity metrics.This week, I'm kicking off a 6-part advanced series on online marketing for consultants and coaches. In this episode, I'll break down the 3 types of content that actually generate clients (not just likes)…and how to introduce them while still running your existing business.If you want a business that can grow without you working more hours, you won't want to miss this one.-----------------

LINKS MENTIONED   Join The Free Workshop, The Marketing Lab: https://allison-nelson.kit.com/43925d924e   Welcome to Group Coaching Masterclass with me, Allison   Each weekly-ish episode we will chat about life, business and group coaching programs In every episode, I share my best mindset and strategy tips with a lot of real and raw conversation (no "interviews" here) and quick episodes that are jam-packed with shifts you can make, and strategies you can implement in your business today.   Today's episode is all about how to share your expertise without bragging and feeling icky about what you're putting out there to attract clients   I hope you'll come away from these conversations with excitement and renewed focus to take on whatever comes your way in your business. Let's go!   Feeling burnt out from your group program? My free Group Program Success Roadmap Strategy Call is your next step. Together, we'll get clear on your group purpose, highlight some areas to focus on improving, along with a plan to rehab your program so you can get it out there and start making some real impact on your clients' lives (and yours too!). Book your FREE call here! https://calendly.com/allisonnelson/getyourgroupon   Listen to Group Coaching Masterclass on Apple, Stitcher or Spotify!   Please subscribe, rate and screenshot this episode to share on your social media so we can say thank you!    

This week Rachel and Lynne are chatting with marketing expert Mia Fileman about marketing strategies for freelancers.  We talk about: The concept of the 'trust recession' Mia's 'Honest Marketing Method' that emphasises transparency, connection, creativity, and conversation Effective community engagement Unconventional collaborations The importance of one-on-one client interactions, which help freelancers build genuine trust and stand out in a crowded market The episode also provides an overview of the Ripple Festival, Mia's innovative small business event combining business discussions with live music, comedy, and art.  Find out all about the Ripple Festival at https://www.ripplefestival.au/ Connect with Mia here: https://www.campaigndelmar.com/  and download her amazing Marketing Calendar (handy for 2026 planning)  https://www.campaigndelmar.com/marketing-calendar  Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details. Episode edited by Marker Creative Co www.markercreative.co 

In this episode of Healthy Mind, Healthy Life, we dive into the growing pressure of staying visible in the digital world without losing your sanity. Our guest, Lynn Colepaugh—founder of Cyber PR Army—unpacks how emotional intelligence, intentional systems, and AI collaborations can transform your marketing strategy from a relentless grind into a sustainable, soulful practice. Lynn shares her journey from “barking orders” at AI tools to building a co-creative partnership with them, highlighting how businesses can reclaim clarity and creativity. We explore practical steps for setting healthy marketing boundaries, balancing visibility with well-being, and breaking free from the hustle narrative that dominates online spaces. About the Guest:Lynn Colepaugh is the founder of Cyber PR Army, a woman-led digital strategy agency helping small businesses cut through noise and reclaim clarity. With over 14 years of experience in brand storytelling and a unique partnership with her AI collaborator Bingy, Lynn brings a fresh, human-centered approach to digital marketing. Key Takeaways: Why emotional intelligence is crucial in sustainable marketing How AI can be a co-creator, not just a tool Practical tips to avoid burnout and set intentional marketing boundaries The power of clarity over content volume How to rekindle creativity by simplifying your digital strategy Connect with Lynn Colepaugh:Email: lynn@cyberprarmy.comWebsite: https://www.cyberprarmy.com Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik Tune to all our 15 podcasts: https://www.podbean.com/podcast-network/healthymindbyavik Subscribe To Newsletter: https://healthymindbyavik.substack.com/ Join Community: https://nas.io/healthymind Stay Tuned And Follow Us!YouTube – https://www.youtube.com/@healthymind-healthylifeInstagram – https://www.instagram.com/healthyminds.podThreads – https://www.threads.net/@healthyminds.podFacebook – https://www.facebook.com/podcast.healthymindLinkedIn – https://www.linkedin.com/in/reemachatterjee/ | https://www.linkedin.com/in/avikchakrabortypodcaster #podmatch #healthymind #healthymindbyavik #wellness

In this live SocialNext: Toronto 2025 conversation, guest host Maddie Alvarez sits down with Charlie Grinnell, digital leader turned co-CEO of research startup Right Metric (ex-Red Bull, Aritzia, adidas Terrex). Buckle up for sharp, candid takes on why language matters more than ever, how to separate opinions from evidence, and why the most effective strategies are often about reduction, not expansion. From buzzword bingo to AI's real role in decision-making, Charlie breaks down how to turn messy metrics into clear choices, without needing a stats degree.Opinions are the guest's own.

Want to start, grow, and monetize your own podcast? Watch ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast Success Secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Summary Brett Ingram talks with Ben Albert, an accidental entrepreneur and marketing expert. They discuss Ben's journey from being let go during the pandemic to building a successful marketing business and network. The conversation covers the importance of resilience, networking, and leveraging podcasts for growth, as well as practical marketing strategies for entrepreneurs without large budgets. Ben emphasizes the significance of building genuine relationships and the mindset needed for long-term success in business. Chapters 00:00 The Journey of an Accidental Entrepreneur 09:13 Overcoming Struggles and Building Resilience 13:58 Marketing Without a Budget 19:46 Identifying Your Audience 25:09 Networking Strategies for Introverts and Extroverts 34:22 Leveraging Podcasts for Growth 42:45 The Key to Long-Term Success #podcasting #podcaster #buildaudience #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textIn this episode of the AI Advantage series, Matt Brown sits down with Abe Kasbo, CEO of Verasoni, a marketing and communications firm with over 20 years of experience. Abe reflects on the evolution of the industry from the early days before Facebook to the current wave of AI, sharing candid insights on what has changed — and what hasn't.The discussion covers why he views marketing as a tool rather than a goal, how clients are demanding clarity on AI use, and the ethical and legal dilemmas raised by AI training on copyrighted material. Abe also explains the dangers of chasing clicks, why every company may soon need its own private AI network, and what two decades in the field have taught him about uncertainty and adaptation. Support the show

#286 Growth | In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts.Dave and Kevin cover:How to be a good marketer even when you're not the Subject Matter ExpertSignal-based marketing and how it is transforming the buyer's journey by focusing on the right actions instead of just clicksB2B influencer marketing plays that workTimestamps(00:00) - - Intro to Kevin (06:17) - - How to Be Good At Marketing When You're Not a Subject Matter Expert (08:55) - - Why You Should Stay Close to Your Customer (16:14) - - How to Manage a Marketing Team with Limited Resources (18:33) - - Eliminating Ineffective Marketing Efforts to Drive Real Results (25:06) - - Signups and Demos Boost From LinkedIn (26:12) - - How to Attribute ROI in Multi-Platform Marketing (30:22) - - Creating Authentic and Valuable Content (35:01) - - Generating Pipeline with Economic Buyer Signals (36:42) - - Increasing Digital Touchpoints (40:40) - - How To Maximize Actionability, Volume, and Conversion Rate (42:26) - - LinkedIn Measurement Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

You can lock in on your marketing without posting a single reel. Marketing coach Danielle R. Harris reveals three overlooked growth strategies that help coaches and service providers hit their year-end goals, without burning out on content creation.In this episode, you'll discover smarter alternatives to the content hamster wheel that actually drive sustainable business growth. Whether you're a life coach, business coach, or online service provider who's tired of the posting pressure, this approach will help you finish 2025 strong. What You'll Learn: Why posting more content isn't the only way to hit your year-end goals The shift that proves you don't need nearly as many new leads as you think The one question you're not asking your current clients that's costing you sales How to make the right connections without the awkward Zoom calls or forced small talk Follow on Instagram @Danielle.R.Harris for behind-the-scenes business growth strategies that don't require constant content creation. Join the email list for weekly marketing insights designed specifically for coaches who want sustainable growth without social media burnout. Ready to lock in without burning out? Book a free call to design your retention, referral, and networking strategy — the same systems that help Danielle's clients hit their goals faster than posting ever could.

Marketing often feels like a maze. You probably didn't start your company to spend your time managing marketing vendors, babysitting campaigns, or trying to decode LinkedIn ads. Most of the folks we work with feel like they're stuck in the middle of the marketing maze. The real problem is trying to lead marketing without a plan, a process, or support. >>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

In this Social Media Decoded episode, marketing strategist Lindsey Wagnon breaks down how women founders can ditch hustle culture, simplify their marketing, and scale sustainably—especially in the first 1–3 years of business. We cover lean-budget marketing, post-purchase automations that turn buyers into promoters, and the exact systems Lindsey uses to show up consistently without a huge team or ad spend.What You'll LearnThe lean, high-impact marketing moves to grow on a shoestringHow to set up post-purchase funnels that create repeat buyers & referralsA simple, sustainable content system for busy women with a 9–5What to stop doing (common money/time wasters in early marketing)How to align your schedule, boundaries, and business model to avoid burnoutGuestLindsey Wagnon — Founder, Lindsey Wagnon Marketing; host of The Savvy Startup Marketer podcast; specialist in strategic, affordable, automation-driven marketing for women-owned small businesses.Website: lindseywagnon.comInstagram: @lindseywagnonmarketing

In this episode of Rocky Mountain Marketing, I'm joined by Sara Nay—CEO at Duct Tape Marketing—to dive into a smarter, more sustainable way to grow your business with strategy-first content.We're talking about what most business owners get wrong when it comes to content, how the Marketing Hourglass can change the way you view your sales journey, and how AI and automation can elevate—not replace—your marketing.Whether you're a solopreneur, service provider, or marketer stuck in the "post more!" cycle, this episode will show you how to simplify your efforts and focus on what actually moves the needle.What You'll Learn:The 7 stages of the Marketing HourglassWhy your existing clients are your greatest marketing assetHow AI can help create smarter content (and where not to use it)How to use buyer behavior data to drive your next campaignTimestamps00:00 – Intro: Meet Sara Nay02:10 – What is the Marketing Hourglass?06:45 – Common mistakes in content strategy10:30 – How to use AI for smarter marketing13:50 – Automating the customer journey18:15 – Turning customers into referral machines22:00 – Final advice for simplifying your strategyTune in now and stop creating content that goes nowhere!Visit Sara Nay online:Website: https://ducttapemarketing.com/LinkedIn: https://www.linkedin.com/in/saranayYoutube: https://www.youtube.com/c/ducttapemarketingvideoLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Send us a text If you've ever felt uneasy about marketing your business—like you're trying too hard or losing sight of your message—you're not alone. In this episode, we kick off our August series, Marketing with Mission: Serving Without Striving, with a conversation about how to share your work authentically, without compromising your values. We'll talk about how to discern when something feels off, how to stay aligned with your purpose, and how to invite God into your marketing decisions. You can show up, promote your work, and stay true to your calling—with peace, not pressure. 

Logan Hutchinson, Director of Marketing at Silencer Central, joins Will Laurenson to reveal how he markets suppressors in one of the most regulated industries in the US. Logan explains how the brand navigates ad bans, federal approvals, and state restrictions while focusing on personalisation, education, and exceptional customer service. From launching a top-selling product line to executing a DTC strategy with 70% repeat purchase rates, Logan shares insights on growing trust and creating better shooting experiences. If you're curious about niche marketing, regulated commerce, or building loyalty in a misunderstood space, this episode delivers fresh, actionable ideas.

In this episode of The Joseph Graham Show, we sit down with no-nonsense marketing strategist Rob Anspach—a man who's been transforming businesses for over three decades without falling back on hype or hollow promises.From authoring 60+ books to hosting 350+ episodes of the E-Heroes Podcast, Rob's impact is loud and clear. He shares how entrepreneurs can ditch cheap clients, take control of their value, and position themselves as undeniable authorities in their space.

Sean interviews JP DZahr, an expert in digital marketing with experience at Microsoft, Boeing, and the banking industry. JP shares his journey from corporate marketing to creating niche market platforms for the solar industry. They go through topics like pay-per-click advertising, geotargeting, and generating leads through content-rich platforms. JP explains how solar companies can minimize costs and maximize revenue by leveraging Google's AdSense program and organic traffic. Whether you're a solar installer or a marketer, this episode is packed with valuable insights on optimizing solar marketing strategies.   Topics covered: JP Dzhar background Pre-press Lawinfo www.lawinfo.com PPC = Pay-per-click Geotargeting Information platform AdSense Permutations and Combinations AI-generated articles for ad pages Solar Bros Door Knockers Tax Credits Lead generator Looky-loo Researcher Buyer Generating income using Google Ads Trolling the Spammers   Find out more on: The World of Codes Website: www.theworldofcode.com   Learn more at www.solarSEAN.com and be sure to get NABCEP certified by taking Sean's classes at www.heatspring.com/sean

Scott weighs in on whether you're just paying for bots when you advertise on Meta. He then shares advice on how to grow in marketing without going back to school. Finally, Scott compares how the left and right use podcasting to sell ideas. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Welcome to the Art of Value Whispering podcast   Today, I'm diving into something I believe lies at the very heart of sustainable business growth—but that so often gets overlooked or oversimplified: your message. And more specifically, how the right message can quietly do the heavy lifting for you—helping you get noticed, attract aligned clients, and grow your business without the constant push, hustle, or getting stuck over-explaining yourself. Last week, I ran a poll on LinkedIn asking what people find hardest about attracting clients. The top answers? Getting noticed and explaining what I do. I hear this a lot—and I've been there myself. So today on the podcast, I'm sharing how to stop feeling stuck, and start shaping a message that reflects your true value—so that every time someone experiences you, they feel something meaningful. Join me in this episode to discover how to craft a message that doesn't just get attention, but builds trust, connection, and sustainable momentum in your business. ‍ ‍ “You don't have to change who you are to grow - you just need a message that reflects your true value and resonates with your dream clients.” - Melitta Campbell In this Week's Episode... ‍ You will discover: ‍‍ Why getting noticed isn't your real goal—and what to aim for instead How to identify your value sweet spot and use it to attract your dream clients The reason messaging struggles often stem from having too much expertise, not too little A simple mindset shift that helps you show up with more confidence, consistency, and ease ‍ What to expect in the upcoming Magnetic Messages Challenge ‍‍ ‍         

Marketing doesn't have to mean manipulation. But for many small nonprofits, common practices like donor recognition, emotional appeals, and urgency-driven fundraising can unintentionally cause harm. In this episode, Maria and anti-oppressive marketer Natalia Sanyal unpack how to shift your messaging and methods without compromising your values or your impact. Natalia works with human-first brands, helping for-profit and nonprofit organizations market more ethically. Here she shares her seven ethical marketing filters, reflects on her own missteps, and gives nonprofit leaders practical ways to rethink recognition, storytelling, and inclusion — especially in a world where perfectionism is no longer the standard. 

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In this thought-provoking episode of CTR Media Network TV, host Dr. Tina J. Ramsay sits down with digital strategist and founder of Cyber PR Army, Lynn Colepaugh. Discover how Lynn blends emotional intelligence, memory systems, and AI collaboration to help entrepreneurs and creatives build visibility without burnout. From the music industry to marketing mastery, Lynn shares powerful strategies, soulful systems, and real-world tools for content creators who are ready to think deeper and market smarter.Link to send listeners to: https://cyberprarmy.com/thecastleWatch n www.ctrmedianetwork.com

Welcome to the Art of Value Whispering podcast   Lately, I've noticed a pattern. Not just in my clients and community, but in myself too.  ‍ It's that creeping sense of overwhelm or loss of focus that shows up when you're trying to wrap things up, especially during seasonal transitions. Or when you're coming back from a break. Or when you've had ‘one of those days' where nothing quite seems to work as you'd like. It can be a productivity killer! ‍ In those moments, it's common to feel a bit off and you're struggling to focus and regain your sense of flow. If you can relate, this episode is for you! ‍ A few years ago I created the idea of an SOS Plan to help me and my clients in just these moments. It has since become an essential tool for me and for the women I work with, helping us to quickly get back on track, feeling good and enjoying focus and flow.  ‍ An SOS Plan is a simple but powerful personal reset kit - something you can reach for when life throws you off balance, your energy is low, or your motivation feels stuck in first gear. ‍ I know that for us introverts, the overwhelm doesn't always show up loud and messy. Sometimes it's just fog in the background. A heaviness. A moment of self-doubt that spirals. That's exactly why having a personal go-to plan - something that takes the guesswork out of “What now?” - can be a game-changer. ‍ In this episode, I walk you through how to create your own SOS plan, so you have a ready-made toolkit for getting back into flow, recharging your mindset, and reclaiming your energy when it matters most. ‍ Listen now to learn how to get back on track and feel productive again, without guilt, pressure, or overwhelm. ‍ ‍ “You don't need motivation to start, you just need your next small step.” - Melitta Campbell In this Week's Episode... ‍ You will discover: ‍‍ How to create a personal SOS plan that quickly brings you back to focus and flow (when life gets messy) Essential items to include in your SOS plan The power of using music, quotes, and rituals to shift your energy instantly Why introverts especially benefit from having a reset system The simple mindset tools that actually work ‍ How to build resilience without pushing harder, but by leaning into self-leadership ‍‍ ‍ SOS Plan Ideas: Here are some ideas of things you might like to include in your personal SOS Plan: ‍ A favourite song that gets you dancing My favourites are Alive and Amplified, Katchi and Makin' Excuses A quote that inspires, grounds or uplifts you A simple feel-good ritual A centering practice A way to quickly reassess or reprioritise A grounding mantra or affirmation A recorded voice memo or journal entry from a stronger moment A comforting photo or visual cue A ‘low-effort, high-comfort' action list A check-in buddy ‍ A micro-goal checklist ‍       

I want to hear your thoughts about the show and this episode. Text us here...What if your marketing actually worked, not just looked good?In this episode of Casa De Confidence, Julie sits down with Liz Johnson, President and Principal Consultant of Mountain View Marketing, a powerhouse agency helping small and mid-sized businesses scale sustainably through smart branding, strategic outreach, and ROI-driven marketing.With 20+ years of experience, Liz breaks down:The biggest branding mistakes small businesses make (and how to fix them)Why strategy should always come before tacticsHow her team helped businesses grow up to 300%—without a single contractWhat it really takes to create marketing that connects and convertsHow to rebuild after a bad agency experienceIf you've ever wondered why your marketing isn't giving you results—or how to create a brand that actually grows your business—this episode is a must-listen.What You'll Learn:The difference between marketing that looks good vs. marketing that performsHow to align your brand with your business growth goalsWhy relationships, referrals, and ROI are the secret sauce for longevityHow to confidently choose the right marketing support for your stage of business

Hold onto your fairy wings this week Suzanne is joined by Michelle Whitehead (aka “the lawyer from fairyland”) for a magical yet practical deep dive into the world of affiliate marketing. If you've ever wondered how to ethically earn a little extra by sharing what you already love, or you've side-eyed affiliate offers that felt a bit…MLM-adjacent...this episode is your cup of no-nonsense tea. In this episode Suzanne and Michelle discuss:  Affiliate Marketing 101: What it actually is (spoiler: not a pyramid scheme) and how you can use it without having your own business. Legal Must-Knows: Michelle breaks down why agreements matter and how they protect everyone involved. Keeping It Human: Contracts with heart? Yep. It's all about connection, clarity, and making sure no one's left confused or out of pocket. Future-Proof Your Deals: Businesses grow, and so should your agreements. We talk flexibility, fairness, and how to keep your contracts in line with your values. Custom Fit Matters: Not all affiliate relationships are created equal, learn how to tailor your terms so they actually work for you. Mindful Marketing: How staying in integrity with your commission rates can create ripple effects that benefit your whole business community. This is your permission slip to make affiliate marketing fun, fair, and fully aligned with your business values, no sleaze required. Find out more about Michelle here: https://www.carefreecounsel.com  Find out more about Suzanne here: https://www.suzanneculberg.com For exclusive content, including a private solo podcast, join Suzanne's Patreon here: https://www.patreon.com/suzanneculberg Enjoy my podcast? You'll love my emails, sign up here: https://www.suzanneculberg.com/newsletter Join Networking without Schmooze with Laura & Suze, Register here - https://networkingwithoutschmooze.substack.com/ Want to be a guest on The Nope Coach podcast? Send Suzanne Culberg a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/thenopecoach A simple way to make my day – please subscribe to my YouTube channel - https://www.youtube.com/@suzanneculberg?sub_confirmation=1 The Nope coach Suzanne Culberg teaches you how to put yourself first without feeling selfish, by setting healthy boundaries and reclaiming the unapologetic badass you long to be. Contact Suzanne here: https://www.suzanneculberg.com/contact      

Ever wondered how humor can make your marketing stand out without coming across as forced or awkward? Curious how a clever joke or witty line could build connections and make your brand unforgettable?In this episode, Omar dives into the smart way to use humor in your marketing. You'll learn how comedy can lower resistance, foster trust, and make your message stick—all while staying relatable, authentic, and avoiding the trap of trying too hard. Plus, Omar shares tips on showcasing your product's value with just the right touch of wit.Ready to make your marketing shine with personality? Hit the play button at the top of the page to discover practical strategies for using humor effectively in your business!-Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

Welcome to the Art of Value Whispering podcast   Today, I dive into a concern that so many business owners have: How to Market Your Business Without the Burnout. I'll be sharing simple strategies for sustainable visibility, Marketing your business doesn't have to feel like a constant hustle that drains your energy. In this episode, I share how you can show up consistently and stay visible without burning yourself out. It's about working smarter, not harder — building real connections, using your content intentionally, and making your marketing sustainable for the long haul. ‍ Join me in this episode to learn simple strategies that help you stay visible, stay energised, and build lasting momentum without the overwhelm. ‍ ‍ “Consistency in marketing isn't about doing more — it's about doing what matters most, with heart and intention." - Melitta Campbell In this Week's Episode... ‍ You will discover: ‍‍ 5 practical strategies for sustainable marketing How to repurpose your best content to save time and maximise your impact Why batching your energy — not just your tasks — will change how you create How to build a 90-day marketing plan that aligns with your offers and energy The importance of creating a simple daily marketing rhythm that moves the needle Why growing your email list should be a top priority (and how to start with what you already have) ‍ How staying anchored in your value sweet spot can make marketing feel effortless and energising ‍ “Marketing success isn't about who shouts loudest, but who resonates the deepest." - Melitta Campbell If you're ready to take control of your habits and make real progress in your business this year: Check out Melitta's Value Whispering Blueprint Program at valuewhispering.com. Join the conversation in the Dream Clients Club here and share your biggest challenges in taking action! ‍ Ready to add more meaning and impact to your marketing? To learn more about working with Melitta and her signature Value Whispering Blueprint programme, book a complementary call with Melitta here: www.melittacampbell.com/call   ‍ About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme. ‍ She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact. ‍ Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle. ‍ Melitta is also the best-selling author of A Shy Girl's Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally, most recently on the TEDx stage. ‍ Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about Melitta's story here.   Connect with Melitta Website        Facebook        Linkedin         Twitter         YouTube     Visit: TEDx Swansea website ‍ Join the Dream Clients Club Come and join like-minded women in the FREE online community for Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! > Join the Dream Clients Club (free) ‍ You May Also Enjoy... The SAVVY Approach to Marketing - Melissa Ambers Are these Marketing Myths holding you back? Discover my 20min Social Media Marketing Strategy How to Stop Procrastinating  with GetResultsology Building Your Marketing Confidence ‍ ‍ > More Podcast Episodes ‍