Podcasts about marketing without

Want to start, grow, and monetize your own podcast? Watch ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast Success Secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Summary Brett Ingram talks with Ben Albert, an accidental entrepreneur and marketing expert. They discuss Ben's journey from being let go during the pandemic to building a successful marketing business and network. The conversation covers the importance of resilience, networking, and leveraging podcasts for growth, as well as practical marketing strategies for entrepreneurs without large budgets. Ben emphasizes the significance of building genuine relationships and the mindset needed for long-term success in business. Chapters 00:00 The Journey of an Accidental Entrepreneur 09:13 Overcoming Struggles and Building Resilience 13:58 Marketing Without a Budget 19:46 Identifying Your Audience 25:09 Networking Strategies for Introverts and Extroverts 34:22 Leveraging Podcasts for Growth 42:45 The Key to Long-Term Success #podcasting #podcaster #buildaudience #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textIn this episode of the AI Advantage series, Matt Brown sits down with Abe Kasbo, CEO of Verasoni, a marketing and communications firm with over 20 years of experience. Abe reflects on the evolution of the industry from the early days before Facebook to the current wave of AI, sharing candid insights on what has changed — and what hasn't.The discussion covers why he views marketing as a tool rather than a goal, how clients are demanding clarity on AI use, and the ethical and legal dilemmas raised by AI training on copyrighted material. Abe also explains the dangers of chasing clicks, why every company may soon need its own private AI network, and what two decades in the field have taught him about uncertainty and adaptation. Support the show

#286 Growth | In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts.Dave and Kevin cover:How to be a good marketer even when you're not the Subject Matter ExpertSignal-based marketing and how it is transforming the buyer's journey by focusing on the right actions instead of just clicksB2B influencer marketing plays that workTimestamps(00:00) - - Intro to Kevin (06:17) - - How to Be Good At Marketing When You're Not a Subject Matter Expert (08:55) - - Why You Should Stay Close to Your Customer (16:14) - - How to Manage a Marketing Team with Limited Resources (18:33) - - Eliminating Ineffective Marketing Efforts to Drive Real Results (25:06) - - Signups and Demos Boost From LinkedIn (26:12) - - How to Attribute ROI in Multi-Platform Marketing (30:22) - - Creating Authentic and Valuable Content (35:01) - - Generating Pipeline with Economic Buyer Signals (36:42) - - Increasing Digital Touchpoints (40:40) - - How To Maximize Actionability, Volume, and Conversion Rate (42:26) - - LinkedIn Measurement Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

You can lock in on your marketing without posting a single reel. Marketing coach Danielle R. Harris reveals three overlooked growth strategies that help coaches and service providers hit their year-end goals, without burning out on content creation.In this episode, you'll discover smarter alternatives to the content hamster wheel that actually drive sustainable business growth. Whether you're a life coach, business coach, or online service provider who's tired of the posting pressure, this approach will help you finish 2025 strong. What You'll Learn: Why posting more content isn't the only way to hit your year-end goals The shift that proves you don't need nearly as many new leads as you think The one question you're not asking your current clients that's costing you sales How to make the right connections without the awkward Zoom calls or forced small talk Follow on Instagram @Danielle.R.Harris for behind-the-scenes business growth strategies that don't require constant content creation. Join the email list for weekly marketing insights designed specifically for coaches who want sustainable growth without social media burnout. Ready to lock in without burning out? Book a free call to design your retention, referral, and networking strategy — the same systems that help Danielle's clients hit their goals faster than posting ever could.

Marketing often feels like a maze. You probably didn't start your company to spend your time managing marketing vendors, babysitting campaigns, or trying to decode LinkedIn ads. Most of the folks we work with feel like they're stuck in the middle of the marketing maze. The real problem is trying to lead marketing without a plan, a process, or support. >>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

In this Social Media Decoded episode, marketing strategist Lindsey Wagnon breaks down how women founders can ditch hustle culture, simplify their marketing, and scale sustainably—especially in the first 1–3 years of business. We cover lean-budget marketing, post-purchase automations that turn buyers into promoters, and the exact systems Lindsey uses to show up consistently without a huge team or ad spend.What You'll LearnThe lean, high-impact marketing moves to grow on a shoestringHow to set up post-purchase funnels that create repeat buyers & referralsA simple, sustainable content system for busy women with a 9–5What to stop doing (common money/time wasters in early marketing)How to align your schedule, boundaries, and business model to avoid burnoutGuestLindsey Wagnon — Founder, Lindsey Wagnon Marketing; host of The Savvy Startup Marketer podcast; specialist in strategic, affordable, automation-driven marketing for women-owned small businesses.Website: lindseywagnon.comInstagram: @lindseywagnonmarketing

In this episode of Rocky Mountain Marketing, I'm joined by Sara Nay—CEO at Duct Tape Marketing—to dive into a smarter, more sustainable way to grow your business with strategy-first content.We're talking about what most business owners get wrong when it comes to content, how the Marketing Hourglass can change the way you view your sales journey, and how AI and automation can elevate—not replace—your marketing.Whether you're a solopreneur, service provider, or marketer stuck in the "post more!" cycle, this episode will show you how to simplify your efforts and focus on what actually moves the needle.What You'll Learn:The 7 stages of the Marketing HourglassWhy your existing clients are your greatest marketing assetHow AI can help create smarter content (and where not to use it)How to use buyer behavior data to drive your next campaignTimestamps00:00 – Intro: Meet Sara Nay02:10 – What is the Marketing Hourglass?06:45 – Common mistakes in content strategy10:30 – How to use AI for smarter marketing13:50 – Automating the customer journey18:15 – Turning customers into referral machines22:00 – Final advice for simplifying your strategyTune in now and stop creating content that goes nowhere!Visit Sara Nay online:Website: https://ducttapemarketing.com/LinkedIn: https://www.linkedin.com/in/saranayYoutube: https://www.youtube.com/c/ducttapemarketingvideoLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Send us a text If you've ever felt uneasy about marketing your business—like you're trying too hard or losing sight of your message—you're not alone. In this episode, we kick off our August series, Marketing with Mission: Serving Without Striving, with a conversation about how to share your work authentically, without compromising your values. We'll talk about how to discern when something feels off, how to stay aligned with your purpose, and how to invite God into your marketing decisions. You can show up, promote your work, and stay true to your calling—with peace, not pressure. 

Logan Hutchinson, Director of Marketing at Silencer Central, joins Will Laurenson to reveal how he markets suppressors in one of the most regulated industries in the US. Logan explains how the brand navigates ad bans, federal approvals, and state restrictions while focusing on personalisation, education, and exceptional customer service. From launching a top-selling product line to executing a DTC strategy with 70% repeat purchase rates, Logan shares insights on growing trust and creating better shooting experiences. If you're curious about niche marketing, regulated commerce, or building loyalty in a misunderstood space, this episode delivers fresh, actionable ideas.

In this episode of The Joseph Graham Show, we sit down with no-nonsense marketing strategist Rob Anspach—a man who's been transforming businesses for over three decades without falling back on hype or hollow promises.From authoring 60+ books to hosting 350+ episodes of the E-Heroes Podcast, Rob's impact is loud and clear. He shares how entrepreneurs can ditch cheap clients, take control of their value, and position themselves as undeniable authorities in their space.

We're pulling back the curtain on how we market our businesses to generate leads - no fluff, no gatekeeping.In this episode, we're sharing the marketing strategies that have genuinely worked to bring leads into our food photography businesses. From, Instagram through past projects, alternative social media platforms to targeted pitching a.k.a. reaching out to brands with specific project ideas in mind.We also talk about how optimizing our websites and using location-based SEO helps clients find us organically. Whether you're just starting out or trying to build more consistent leads, we're giving you a real-world look at what's working right now, and how you can make it work for you too.THANK YOU to ⁠⁠⁠⁠⁠⁠⁠Tether Tools⁠⁠⁠⁠⁠⁠⁠ for sponsoring this season of the podcast

Sean interviews JP DZahr, an expert in digital marketing with experience at Microsoft, Boeing, and the banking industry. JP shares his journey from corporate marketing to creating niche market platforms for the solar industry. They go through topics like pay-per-click advertising, geotargeting, and generating leads through content-rich platforms. JP explains how solar companies can minimize costs and maximize revenue by leveraging Google's AdSense program and organic traffic. Whether you're a solar installer or a marketer, this episode is packed with valuable insights on optimizing solar marketing strategies.   Topics covered: JP Dzhar background Pre-press Lawinfo www.lawinfo.com PPC = Pay-per-click Geotargeting Information platform AdSense Permutations and Combinations AI-generated articles for ad pages Solar Bros Door Knockers Tax Credits Lead generator Looky-loo Researcher Buyer Generating income using Google Ads Trolling the Spammers   Find out more on: The World of Codes Website: www.theworldofcode.com   Learn more at www.solarSEAN.com and be sure to get NABCEP certified by taking Sean's classes at www.heatspring.com/sean

Scott weighs in on whether you're just paying for bots when you advertise on Meta. He then shares advice on how to grow in marketing without going back to school. Finally, Scott compares how the left and right use podcasting to sell ideas. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Welcome to the Art of Value Whispering podcast   Today, I'm diving into something I believe lies at the very heart of sustainable business growth—but that so often gets overlooked or oversimplified: your message. And more specifically, how the right message can quietly do the heavy lifting for you—helping you get noticed, attract aligned clients, and grow your business without the constant push, hustle, or getting stuck over-explaining yourself. Last week, I ran a poll on LinkedIn asking what people find hardest about attracting clients. The top answers? Getting noticed and explaining what I do. I hear this a lot—and I've been there myself. So today on the podcast, I'm sharing how to stop feeling stuck, and start shaping a message that reflects your true value—so that every time someone experiences you, they feel something meaningful. Join me in this episode to discover how to craft a message that doesn't just get attention, but builds trust, connection, and sustainable momentum in your business. ‍ ‍ “You don't have to change who you are to grow - you just need a message that reflects your true value and resonates with your dream clients.” - Melitta Campbell In this Week's Episode... ‍ You will discover: ‍‍ Why getting noticed isn't your real goal—and what to aim for instead How to identify your value sweet spot and use it to attract your dream clients The reason messaging struggles often stem from having too much expertise, not too little A simple mindset shift that helps you show up with more confidence, consistency, and ease ‍ What to expect in the upcoming Magnetic Messages Challenge ‍‍ ‍         

Marketing doesn't have to mean manipulation. But for many small nonprofits, common practices like donor recognition, emotional appeals, and urgency-driven fundraising can unintentionally cause harm. In this episode, Maria and anti-oppressive marketer Natalia Sanyal unpack how to shift your messaging and methods without compromising your values or your impact. Natalia works with human-first brands, helping for-profit and nonprofit organizations market more ethically. Here she shares her seven ethical marketing filters, reflects on her own missteps, and gives nonprofit leaders practical ways to rethink recognition, storytelling, and inclusion — especially in a world where perfectionism is no longer the standard. 

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Send us a textHow do we communicate with care when marketing and fundraising often rely on urgency and pressure? Today's guest brings a thoughtful lens to one of the most overlooked areas in nonprofit storytelling: the words we choose and how they land. Stephanie Bilinsky is a trauma-informed copywriter who helps ethical entrepreneurs and organizations connect with their audiences through intentional, human-centered messaging.In this conversation, we explore how trauma-informed storytelling practices can strengthen nonprofit leadership and communication ethics. Stephanie unpacks common copywriting tactics that unintentionally harm audiences, like scarcity, urgency, and pain-point marketing, and offers nonprofit marketing strategies rooted in clarity, choice, and consent. About Stephanie BilinskyStephanie is a trauma-informed copywriter for ethical entrepreneurs. She connects business owners with their dream clients through intentional, human-centered messaging.Connect with Stephanie BilinskyBrandcendent.com | Linkedin | Instagram About Host Maria Bryan Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master's Degree in Public Administration, a Bachelor's Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place. Connect with MariaSpeaking & Training | LinkedIn | Email

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In this thought-provoking episode of CTR Media Network TV, host Dr. Tina J. Ramsay sits down with digital strategist and founder of Cyber PR Army, Lynn Colepaugh. Discover how Lynn blends emotional intelligence, memory systems, and AI collaboration to help entrepreneurs and creatives build visibility without burnout. From the music industry to marketing mastery, Lynn shares powerful strategies, soulful systems, and real-world tools for content creators who are ready to think deeper and market smarter.Link to send listeners to: https://cyberprarmy.com/thecastleWatch n www.ctrmedianetwork.com

Welcome to the Art of Value Whispering podcast   Lately, I've noticed a pattern. Not just in my clients and community, but in myself too.  ‍ It's that creeping sense of overwhelm or loss of focus that shows up when you're trying to wrap things up, especially during seasonal transitions. Or when you're coming back from a break. Or when you've had ‘one of those days' where nothing quite seems to work as you'd like. It can be a productivity killer! ‍ In those moments, it's common to feel a bit off and you're struggling to focus and regain your sense of flow. If you can relate, this episode is for you! ‍ A few years ago I created the idea of an SOS Plan to help me and my clients in just these moments. It has since become an essential tool for me and for the women I work with, helping us to quickly get back on track, feeling good and enjoying focus and flow.  ‍ An SOS Plan is a simple but powerful personal reset kit - something you can reach for when life throws you off balance, your energy is low, or your motivation feels stuck in first gear. ‍ I know that for us introverts, the overwhelm doesn't always show up loud and messy. Sometimes it's just fog in the background. A heaviness. A moment of self-doubt that spirals. That's exactly why having a personal go-to plan - something that takes the guesswork out of “What now?” - can be a game-changer. ‍ In this episode, I walk you through how to create your own SOS plan, so you have a ready-made toolkit for getting back into flow, recharging your mindset, and reclaiming your energy when it matters most. ‍ Listen now to learn how to get back on track and feel productive again, without guilt, pressure, or overwhelm. ‍ ‍ “You don't need motivation to start, you just need your next small step.” - Melitta Campbell In this Week's Episode... ‍ You will discover: ‍‍ How to create a personal SOS plan that quickly brings you back to focus and flow (when life gets messy) Essential items to include in your SOS plan The power of using music, quotes, and rituals to shift your energy instantly Why introverts especially benefit from having a reset system The simple mindset tools that actually work ‍ How to build resilience without pushing harder, but by leaning into self-leadership ‍‍ ‍ SOS Plan Ideas: Here are some ideas of things you might like to include in your personal SOS Plan: ‍ A favourite song that gets you dancing My favourites are Alive and Amplified, Katchi and Makin' Excuses A quote that inspires, grounds or uplifts you A simple feel-good ritual A centering practice A way to quickly reassess or reprioritise A grounding mantra or affirmation A recorded voice memo or journal entry from a stronger moment A comforting photo or visual cue A ‘low-effort, high-comfort' action list A check-in buddy ‍ A micro-goal checklist ‍       

If showing up online feels like putting on a costume, something's off.You didn't become a coach to play a character. But when it comes to marketing, it's easy to slip into performance mode — saying what sounds “right” instead of what's real. This 30-minute Power Session for Coaches is designed to break that cycle.We'll unpack:Why most “authentic marketing” still feels fake (and what to do instead)How to share your truth without oversharing your soulThe surprising link between realness and resonance — especially when sellingThis isn't about doing more, being louder, or chasing likes. It's about showing up with clarity, humanity, and trust — so the right people actually feel you.Join our free 5-day M.A.P. Workshop (Monetize, Accelerate, Prosper) and discover how to create meaningful progress and profits in your coaching business. Whether just starting or ready to scale, this workshop offers the momentum and clarity needed to succeed. Register here: https://upscaleyourbusiness.com/5-day-map

I want to hear your thoughts about the show and this episode. Text us here...What if your marketing actually worked, not just looked good?In this episode of Casa De Confidence, Julie sits down with Liz Johnson, President and Principal Consultant of Mountain View Marketing, a powerhouse agency helping small and mid-sized businesses scale sustainably through smart branding, strategic outreach, and ROI-driven marketing.With 20+ years of experience, Liz breaks down:The biggest branding mistakes small businesses make (and how to fix them)Why strategy should always come before tacticsHow her team helped businesses grow up to 300%—without a single contractWhat it really takes to create marketing that connects and convertsHow to rebuild after a bad agency experienceIf you've ever wondered why your marketing isn't giving you results—or how to create a brand that actually grows your business—this episode is a must-listen.What You'll Learn:The difference between marketing that looks good vs. marketing that performsHow to align your brand with your business growth goalsWhy relationships, referrals, and ROI are the secret sauce for longevityHow to confidently choose the right marketing support for your stage of business

May 28, 2025 In this episode, host Pete Neubig sits down with marketing strategist Kevin Davidson to unpack the real-world tactics that helped Empire Industries grow through disciplined marketing and sales operations. Kevin shares how he engineered lead tracking systems, built comprehensive reporting tools, and aligned marketing spend with measurable ROI. From defining true lead sources to setting up CRM and accounting integrations, Kevin reveals how data-driven decisions shaped their success. For new property managers, he offers clear, budget-friendly strategies to build authority, generate leads, and stand out in a crowded market — without wasting time or money.

LISTEN TO THIS EPISODE IF YOU DON'T HAVE ANY SOLID EMAIL MARKETING & YOU'RE WONDERING WHERE TO STARTIf you've been avoiding email marketing or only send emails when you're launching, this episode is your roadmap to finally building a system that works every week of the year.A listener asked:“Where do I start with email marketing without sounding too salesy?”And honestly this comes up all the time.I'm breaking down the difference between Broadcasts and Sequences, what role each plays, and how to build a strong email system that captures sales, nurtures your people, and keeps your business moving forward even when you're offline.

Hold onto your fairy wings this week Suzanne is joined by Michelle Whitehead (aka “the lawyer from fairyland”) for a magical yet practical deep dive into the world of affiliate marketing. If you've ever wondered how to ethically earn a little extra by sharing what you already love, or you've side-eyed affiliate offers that felt a bit…MLM-adjacent...this episode is your cup of no-nonsense tea. In this episode Suzanne and Michelle discuss:  Affiliate Marketing 101: What it actually is (spoiler: not a pyramid scheme) and how you can use it without having your own business. Legal Must-Knows: Michelle breaks down why agreements matter and how they protect everyone involved. Keeping It Human: Contracts with heart? Yep. It's all about connection, clarity, and making sure no one's left confused or out of pocket. Future-Proof Your Deals: Businesses grow, and so should your agreements. We talk flexibility, fairness, and how to keep your contracts in line with your values. Custom Fit Matters: Not all affiliate relationships are created equal, learn how to tailor your terms so they actually work for you. Mindful Marketing: How staying in integrity with your commission rates can create ripple effects that benefit your whole business community. This is your permission slip to make affiliate marketing fun, fair, and fully aligned with your business values, no sleaze required. Find out more about Michelle here: https://www.carefreecounsel.com  Find out more about Suzanne here: https://www.suzanneculberg.com For exclusive content, including a private solo podcast, join Suzanne's Patreon here: https://www.patreon.com/suzanneculberg Enjoy my podcast? You'll love my emails, sign up here: https://www.suzanneculberg.com/newsletter Join Networking without Schmooze with Laura & Suze, Register here - https://networkingwithoutschmooze.substack.com/ Want to be a guest on The Nope Coach podcast? Send Suzanne Culberg a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/thenopecoach A simple way to make my day – please subscribe to my YouTube channel - https://www.youtube.com/@suzanneculberg?sub_confirmation=1 The Nope coach Suzanne Culberg teaches you how to put yourself first without feeling selfish, by setting healthy boundaries and reclaiming the unapologetic badass you long to be. Contact Suzanne here: https://www.suzanneculberg.com/contact      

Ever wondered how humor can make your marketing stand out without coming across as forced or awkward? Curious how a clever joke or witty line could build connections and make your brand unforgettable?In this episode, Omar dives into the smart way to use humor in your marketing. You'll learn how comedy can lower resistance, foster trust, and make your message stick—all while staying relatable, authentic, and avoiding the trap of trying too hard. Plus, Omar shares tips on showcasing your product's value with just the right touch of wit.Ready to make your marketing shine with personality? Hit the play button at the top of the page to discover practical strategies for using humor effectively in your business!-Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

Send us a textIn this final part of the Katie Smith trilogy on the Customer Success Playbook, we enter the brave new world of AI and marketing. Host Kevin Metzger explores the promises and pitfalls of generative tools with Katie, who brings her thoughtful and grounded take on how businesses can embrace automation while fiercely protecting their authenticity. If you've ever wondered how to use AI effectively without sounding like a robot, this one's for you.Detailed Analysis: AI isn't going anywhere—and that's exactly why it's time to get strategic. Katie Smith walks listeners through the essentials of adopting AI in a way that enhances rather than dilutes your marketing. The episode kicks off with her advice on building internal AI policies: what your team will use AI for, what it won't, and how to protect sensitive data along the way. Her mantra? Be proactive, not reactive.Katie also shares her go-to applications of AI in the creative process:Use AI as a co-creator to spark content ideas and draft early versionsTrain AI with your brand's voice and tone to maintain consistencyStay vigilant about hallucinations and homogenized contentShe emphasizes the importance of human review at every stage, especially when publishing customer-facing materials. AI is a brilliant assistant, but not a final authority.The discussion evolves into deeper insights on lead generation and real-time responsiveness. Kevin adds his own tricks for applying brand tone through prompt engineering and post-processing, offering a compelling use case that blends Claude, GPTs, and content repurposing magic.Finally, the two zoom out to a broader question: How do you optimize your brand for AI-driven search and recommendations? It's an emerging discipline with massive implications, and Katie teases what's to come from leaders in B2B and digital strategy.Whether you're testing the AI waters or already building internal GPTs, Katie's thoughtful approach provides the guardrails needed to preserve quality and trust in a world of automation.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

Welcome to Business Thursdays on The Viral 3, where we break down business trends, branding secrets, and startup stories that matter.Today's episode is all about how small brands are making massive waves not with money, but with creativity, consistency, and community. If you've ever thought you need a big budget to build a big brand, this episode will shift your mindset and maybe even your business.In this episode, we're diving into the smart, scrappy world of small brands that are winning without a marketing budget. We explore real strategies, creative hacks, and grassroots growth stories from Indian startups and creators who've built loyal audiences with zero paid ads. From using storytelling and personal branding to leveraging WhatsApp groups, word-of-mouth, and user-generated content this is marketing, but without the money. Perfect for solopreneurs, small businesses, or anyone starting with limited resources.If today's episode gave you ideas, hope, or the push to just start then I've done my job. Come back every Thursday on The Viral 3, where we decode business in the most practical, desi, and real way. And hey share this with someone building something big with something small. Because you don't need a million to reach millions you just need the right moves.*Keywords:* zero budget marketing, small business growth, bootstrap branding, marketing without money, Indian startup stories, viral growth hacks, organic business strategies, no-cost marketing*Hashtags:* #TheViral3 #BusinessThursdays #ZeroBudgetMarketing #SmallBrandBigWin #MarketingWithoutMoney #BootstrapBranding #IndianStartups #OrganicGrowth #SolopreneurLife #SmartBusinessMoves #NoAdMarketing

Welcome to the Art of Value Whispering podcast   Today, I dive into a concern that so many business owners have: How to Market Your Business Without the Burnout. I'll be sharing simple strategies for sustainable visibility, Marketing your business doesn't have to feel like a constant hustle that drains your energy. In this episode, I share how you can show up consistently and stay visible without burning yourself out. It's about working smarter, not harder — building real connections, using your content intentionally, and making your marketing sustainable for the long haul. ‍ Join me in this episode to learn simple strategies that help you stay visible, stay energised, and build lasting momentum without the overwhelm. ‍ ‍ “Consistency in marketing isn't about doing more — it's about doing what matters most, with heart and intention." - Melitta Campbell In this Week's Episode... ‍ You will discover: ‍‍ 5 practical strategies for sustainable marketing How to repurpose your best content to save time and maximise your impact Why batching your energy — not just your tasks — will change how you create How to build a 90-day marketing plan that aligns with your offers and energy The importance of creating a simple daily marketing rhythm that moves the needle Why growing your email list should be a top priority (and how to start with what you already have) ‍ How staying anchored in your value sweet spot can make marketing feel effortless and energising ‍ “Marketing success isn't about who shouts loudest, but who resonates the deepest." - Melitta Campbell If you're ready to take control of your habits and make real progress in your business this year: Check out Melitta's Value Whispering Blueprint Program at valuewhispering.com. Join the conversation in the Dream Clients Club here and share your biggest challenges in taking action! ‍ Ready to add more meaning and impact to your marketing? To learn more about working with Melitta and her signature Value Whispering Blueprint programme, book a complementary call with Melitta here: www.melittacampbell.com/call   ‍ About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme. ‍ She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact. ‍ Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle. ‍ Melitta is also the best-selling author of A Shy Girl's Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally, most recently on the TEDx stage. ‍ Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about Melitta's story here.   Connect with Melitta Website        Facebook        Linkedin         Twitter         YouTube     Visit: TEDx Swansea website ‍ Join the Dream Clients Club Come and join like-minded women in the FREE online community for Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! > Join the Dream Clients Club (free) ‍ You May Also Enjoy... The SAVVY Approach to Marketing - Melissa Ambers Are these Marketing Myths holding you back? Discover my 20min Social Media Marketing Strategy How to Stop Procrastinating  with GetResultsology Building Your Marketing Confidence ‍ ‍ > More Podcast Episodes ‍

On today's episode of iGaming Daily, sponsored by Optimove, their very own Pini Yakuel tells us why marketing is a lot like basketball. Best played with fluidity.SBC Editor-at-large Ted Menmuir is in the host's chair for this one, joined by Pini Yakuel, CEO and Founder of Optimove, to discuss the growth of the company from 2012, to their current iteration, embodying Pini's marketing philosophy. Pini tells Ted about Optimove's journey, how early adoption of data mining positioned them well to leverage AI in marketing, their positionless marketing philosophy, borrowed from basketball where players are adept across multiple positions. Pini tells Ted that AI is a key enabler of positionless marketing, allowing individuals and smaller teams to handle more aspects of campaign execution. Ted also asks about Optimove's recent acquisition of Adact, a breakthrough gamification platform, to enhance their offering. Pini explains they specifically sought out a gamification platform with marketing DNA, focusing on branded mini-games and loyalty solutions that can be integrated with their existing data-driven platform. Host: Ted MenmuirGuest: Pini YakuelProducer: Anaya McDonaldEditor: Scott FultoniGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

What if you could strip away the nonsense and create a marketing strategy that's clear, simple, and effective?In this episode of The Hard Corps Marketing Show, I sat down with Susan Tyson, Fractional CMO of S.G. Tyson Marketing Essentials. Susan shares her insights on how businesses can demystify marketing by focusing on clear, actionable strategies that are rooted in a solid mission and vision.Susan talks about the common mistake many businesses make by skipping the strategic step, and how embracing a strategic mindset can actually be the most fun and rewarding part of running a business. She also highlights the power of simple, direct communication, and the importance of customer feedback in refining your marketing approach.In this episode, we cover:How skipping the strategy step can limit your business growth, and why embracing strategy can be the most rewarding part of your marketingMission vs. vision and why clear statements are essential for marketing alignmentHow customer research can refine your messaging and boost marketing effectivenessHow simplifying your marketing efforts leads to clearer communication and better resultsIf you're ready to simplify your marketing and align it with a clear vision, this episode is full of actionable insights you won't want to miss!

What do you do if you can't justify the expense and overhead of the big marketing firms? There's a new tool, Profit Path (https://profitpathtool.com) which incorporates marketing, tracking, and more that you can use to help you grow profitably. Use coupon code contractor50 to save $50 on the purchase of Profit Path. Free P&L Statement and Balance Sheet https://tinyurl.com/2rjd6wxu Ruth King Twitter - @RuthKing LinkedIn - https://www.linkedin.com/in/ruthking1/   Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147

Feeling like half of entrepreneurship is really just writing sales copy? You're feeling the need to create content all the time.  It's a lot—and that is not what you signed up for.As much as you want to step back from marketing—and you know you need to—but every time you try, something feels off. The copy doesn't sound like you, the messaging isn't quite right, and suddenly, you're back in the weeds fixing everything yourself. This is all too common. Successful entrepreneurs hesitate to delegate marketing because they fear losing the success you've had so far because that's been built on your authentic brand voice and your connection to your audience. You've spent years crafting a message that feels personal. Letting go feels risky. Why would you put that in jeopardy? I get it. What if you could remove yourself from the daily execution of your marketing without losing alignment, conversions, or your authentic brand voice?That's exactly what I help my clients do. And in this episode, I'll show you how to protect your brand voice while scaling your marketing. 0:03:17 Solution to maintain brand voice when outsourcing0:06:12 What to do when you've been burned by a marketer or service provider in the past0:09:45 How a marketing partner can become an extension of your brand0:12:39 A marketing partner can lead the strategy, execution, and optimization so you don't have to0:14:01 Benefits of having the right marketing partner➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/step-back-marketing-brand-voice-audience-trustHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganWORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Facebook or LinkedIn, I will send you a Starbucks card as a thank you!

Think you need a website to succeed on Pinterest? Think again! In this episode, we tackle the “no website” dilemma and explore how you can still generate leads, sales, and income through Pinterest without a traditional website. Plus, learn how starting on Pinterest now—whether or not you have a website—can give you a head start when you're ready to launch your own site. Tune in for practical tips and actionable strategies to boost your Pinterest marketing today!

If you ever thought, "Can a business succeed without social media marketing," then today's episode is for you. So many business owners find themselves burnt out on social media but continue the social media grind because they're not sure if their business will continue to grow without it. Listen to today's episode to discover 3 mindset blocks to stop business owners from fully leaning into a low or no social media marketing strategy.In this episode, you will learn:Answer to the question, "Can a business succeed without social media marketing?"Three mindset blocks that stop you from leaning into marketing without social mediaThe benefits of leaning into marketing platforms outside of social mediaResources Mentioned in Today's Episode:Download the FREE Make Social Media Optional Private PodcastWays I Can Serve You:Join the Marketing Without Socials Email Community​The Social Media Detox ClubPodcast With Strategy Coaching & ConsultingThe Social Detox AcceleratorRecommended Podcast + Business Tools:Plug & Play Email Templates: Jenny Roth's Email Insiders MembershipPodcast Hosting: Captivate (7-Day Free Trial) Simplify your marketing through podcasting: Make Money Podcasting Audio CourseEmail Marketing: Kit (14-Day Free Trial)CRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Host your community and sell your digital products: PodiaSome of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode233/Connect with Andria:Threads: @mamaturnedmompreneurInstagram: @mamaturnedmompreneurEmail:...

Are you confident your coach has the qualifications to guide you? In this week's episode, Kelly Ruta, a clinical psychotherapist turned coach, joins me in tackling the ethical challenges plaguing the coaching industry. We candidly share frustrations, including a disappointing $1,500 one-to-one session, highlighting the prevalence of unqualified coaches and manipulative tactics.Together, we examine the emotional toll of unethical coaching and the misuse of marketing strategies that prey on vulnerability. We also discuss the vital role of intuition when selecting a coach and advocate for a more transparent, integrity-driven industry.This episode is a must-listen for anyone seeking guidance in a coaching relationship or looking to navigate the industry with discernment.Learn more about Kelly:Kelly Sullivan Ruta is a seasoned clinical psychotherapist of two decades who leaped into the coaching world to help entrepreneurs create the ultimate inner operating system for rapid growth without rapid breakdown.Kelly believes entrepreneurs are perfectly positioned to create a massive positive impact on the planet. But she also knows that no strategy, plan, or tactic will ever outperform one's mindset, limiting beliefs, conditioned programs, or habits. She is obsessed with helping entrepreneurs and their teams do deep inner work, unlocking their generational wealth-building potential along the way.Kelly is a hardcore introvert, 9 Quickstart, and Enneagram 8. Her soul calls the beach home. When she isn't working, Kelly hangs with her ride-or-die besties, has her head in a book, or is with her husband and two (mostly grown) sons.Kelly's Links:Website: www.kellyruta.comInstagram: @kellysrutaFree Radical Resilience Roundtable Replay: https://kellyruta.com/op/roundtable-registration-october-2024Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Most coaches have been taught that when marketing isn't working, they need a new tactic, funnel, or strategy. Marketing expert Nora Sudduth sees it differently. After 25 years of helping businesses generate over $500 million in sales, Nora has noticed a significant shift in how consumers respond to marketing messages.This week on the podcast, Nora shares why adding more content or trying new tactics often makes things worse in today's noisy marketplace. Instead of feeding into the noise, she reveals how coaches can instead create authentic conversations that truly resonate with the people they're trying to connect with. She shares practical ways to shift from templated marketing that feels pushy to natural conversations that build trust.The conversation takes an honest look at fear-based marketing, with Nora explaining why exploiting pain points often backfires. She offers a refreshing perspective on leading with empathy while still acknowledging clients' real challenges.Drawing from her experience crafting thousands of marketing campaigns, Nora also walks through her three-part framework for having genuine customer conversations that convert. She explains why many coaches struggle with sales conversations and shows how to make invitations feel natural rather than forced.Whether you're just starting out or looking to scale your coaching practice, this episode offers a practical roadmap for connecting with clients in a way that feels authentic to you and resonates deeply with them.Links & Resources:Ultimate Growth GuideJoin the Facebook groupClient Creator ChallengeFinancial Coach Academy®Unlocking Your Unique Value PropositionVisit Nora's websiteJoin Nora's 5-Minute MentorJoin Nora's FinisprintFollow Nora on InstagramConnect with Nora on FacebookKey Takeaways:How to spot value fatigue: Lower engagement, fewer email opens, prospects needing more reassurance to buyWhat clients need before they buy: Their perceived needs (in their words), necessary beliefs to invest, underlying fears holding them backNatural sales conversations: When marketing addresses beliefs and fears early, sales become a natural invitation, not a hard pivotWhy most marketing fails: Telling people what to feel pushes them away. Let them experience your value insteadThe trust sequence: Meet clients at their starting point, show (don't tell) your expertise, then inviteEmpathy without fear: Acknowledge challenges while focusing on possibilities, not shameAbout Nora SudduthMarketing advisor and Hello Audio co-founder Nora Sudduth has spent 25 years helping businesses generate over $500M in sales. She specializes in crafting brand messaging and customer conversations that connect and convert, having consulted on thousands of marketing campaigns. Through her courses, coaching, and certification programs, she helps businesses create authentic client interactions that drive sustainable growth.

Level up your podcasting game with Elizabeth Gearhart, Ph.D. as she shares her six-and-a-half-year journey in the world of podcasting. From co-hosting challenges to growth strategies and lessons learned from rebranding, Elizabeth offers invaluable insights for podcasters at any stage. Don't miss this episode packed with actionable advice to help you thrive!     WHAT TO LISTEN FOR Why longevity can elevate your podcast's rankings Pros and cons of sharing the mic with a co-host Smart ways to allocate your podcasting budget How to avoid losing listeners with bad sound What Elizabeth learned from restarting one of her podcasts     RESOURCES/LINKS MENTIONED Buzzsprout Castmagic Canva CapCut Rich Dad Poor Dad by Robert Kiyosaki | Kindle, Paperback, and Mass Market Paperback     ABOUT ELIZABETH GEARHART, PH.D. Elizabeth Gearhart, Ph.D., serves as Chief Marketing Officer and patent agent at Gearhart Law, LLC, specializing in chemistry, energy, and consumer products. She co-hosts the nationally syndicated radio show and podcast "Passage to Profit," focusing on entrepreneurship and innovation.  Beyond her roles at Gearhart Law and "Passage to Profit," Elizabeth launched Fireside, a video directory of professionals, and has been involved in community outreach, serving on boards of non-profits dedicated to promoting education. Her diverse background and commitment to innovation make her a valuable resource for entrepreneurs and inventors seeking to protect their intellectual property and navigate the complexities of patent law.   CONNECT WITH ELIZABETH Website: Gearhart Law Podcast:  Passage to Profit | Apple Podcast The Jersey PodCats | Apple Podcast Instagram: @elizgradiohost LinkedIn: Elizabeth Gearhart, Ph.D.     CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!  

How a TikTok ban will affect YOUR ad campaigns and social media reach. New incentives for agencies to use Google ads because, well, the math wasn't mathing. Why is Google adding outbound links to YOUR WEB SITE'S CONTENT?! And if you don't know what the Castlecore and Pickle Fix trends are, it's time you get with it, Boomer!❗Take our survey.

Hey, Mama! I have officially rebranded the podcast to Marketing Without Socials for Moms! I'm so excited about this pivot and I wanted to take you behind the scenes of the podcast rebrand. In this episode, I'm giving you all the tea on why I decided to rebrand the podcast, what steps I took to move forward with the podcast rebrand, and so much more. In this episode, you will learn:Behind the scenes of my podcast rebrandWhy I decided to rebrand the podcastWhat you can expect on the podcast going forwardResources Mentioned in Today's Episode:Join The Social Media Detox ClubApply for the next round of The Social Detox Accelerator to start leveraging podcasting and email marketing to generate leads and sell your offers!Join the Marketing Without Socials Email CommunitySend me a DM on Instagram sharing your thoughts about the podcast rebrandLooking for a graphic designer or want to update your podcast cover art? Connect with Chelsea Rodgers!Kay Hillman's (Mom's Do Business Different) Podcast Episodes on MVPs: Episode 197 & Episode 326Ways I Can Serve You:Join the Marketing Without Socials Email CommunityWeek of Voxer Coaching​The Social Media Detox ClubThe Social Detox AcceleratorRecommended Podcast + Business Tools:Plug & Play Email Templates: Jenny Roth's Email Insiders MembershipPodcast Hosting: Captivate (7-Day Free Trial) Simplify your marketing through podcasting: Make Money Podcasting Audio CourseEmail Marketing: Kit (14-Day Free Trial)CRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Host...

With the holiday season and year-end rush approaching, it's all about working smarter, not harder. In this episode, I'm sharing three simple shifts to help you boost sales without adding to your workload. From repurposing content to embracing repetition, I discuss how to reduce overwhelm and focus on what truly moves the needle. Tune in to learn how to refine what you're already doing and make your marketing work for you without the added stress.

You ever notice you join some people's email lists and genuinely feel like part of a community and then you join others and you just feel like a mark? I've been noticing an influx of emails in my own inbox recently that have no regard for me as a person and seemingly no interest in me as a member of their community. We've all been there. We're getting one, sometimes two, emails per day pushing … pushing … pushing. And the stories they share are out of this world. The advice they give is totally generic. And the way our heart rates rise or the shame gets triggered within. We're practically having a panic attack. (No? Just me?)It's one of the biggest reasons new entrepreneurs avoid email marketing. After all, who the heck wants to feel like an email predator, alienating their subscribers, or pressuring them to buy now or unsubscribe? (Can you tell I'm fired up today?)Let's talk about the difference between using your email list to build a community vs. using your email list to pressure people to buy and not seeing your subscribers as anything but a dollar sign.Bonus MaterialsYouTube: How to Build Your Email List In 5 Super Simple StepsWorkshop replay: Lead Magnet LoveBlog: Stop Sweating Your Lead Magnet and Focus on THESE 3 THINGS InsteadAbout LindsayLindsay Johnson, aka The Radical Connector, is an ick-free sales & marketing coach with over 20 years of experience teaching service-based entrepreneurs how to get their business in front of the people who are already looking for you (with money in hand) and make it clear and easy to buy from you! Their step-by-step sales & visibility formulas take you from burning out on busy work to making excellent money for your brilliance ... with way LESS work!Free Sales ScriptsGet Lindsay's Ick-free Sales Scripts for 45 consent-based questions to help you get the sales conversation started!Connect with LindsayInstagram | TikTok | Website | Podcast | YouTube

In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts.Dave and Kevin cover:How to be a good marketer even when you're not the Subject Matter ExpertSignal-based marketing and how it is transforming the buyer's journey by focusing on the right actions instead of just clicksB2B influencer marketing plays that workTimestamps(00:00) - - Intro to Kevin (06:46) - - How to Be Good At Marketing When You're Not a Subject Matter Expert (09:24) - - Why You Should Stay Close to Your Customer (16:43) - - How to Manage a Marketing Team with Limited Resources (19:02) - - Eliminating Ineffective Marketing Efforts to Drive Real Results (24:00) - - Signups and Demos Boost From LinkedIn (25:06) - - How to Attribute ROI in Multi-Platform Marketing (29:16) - - Creating Authentic and Valuable Content (33:55) - - Generating Pipeline with Economic Buyer Signals (35:36) - - Increasing Digital Touchpoints (39:34) - - How To Maximize Actionability, Volume, and Conversion Rate (41:20) - - LinkedIn Measurement Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You've probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that's why B2B marketing teams today use Calendly to convert leads the moment they're ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Are you struggling to create authentic, engaging content for your vacation rental business? It's frustrating when your posts lack personality and fail to connect with your audience. But what if I told you there's a way to streamline your content creation process without losing that essential human touch?In this episode of the Direct Booking Success podcast, I sit down with Megan Castor, a former teacher turned copywriter who specializes in creating compelling content for vacation rental brands. We dive deep into the world of AI-assisted content creation, exploring how tools like ChatGPT can be leveraged effectively in your marketing strategy.Your whole business is centered around being genuine and authentic and building connections with your guests and your owners. - Megan CastorIn this episode, you will be able to discover:The pitfalls of relying too heavily on AI for content creationHow to use AI as a brainstorming tool to spark creativityTips for maintaining your brand's unique voice when using AIStrategies for editing and refining AI-generated contentThe importance of human expertise in content creationAbout Megan CastorMegan Castor, a former middle school teacher turned copywriter, brings a unique blend of patience and flexibility from her teaching background to her approach in copywriting. With a passion for travel and hospitality, Megan seamlessly intertwines her love for writing with her expertise in creating compelling content for vacation rental brands. Her transition from teaching to copywriting showcases her ability to adapt and communicate effectively, making her an invaluable resource in the industry. Megan's insights into using AI for content creation and the importance of maintaining authenticity in vacation rental marketing provide invaluable tips for property owners and managers looking to enhance their content strategies.Connect with Megan: Instagram: https://www.instagram.com/thevacationrentalcopywriterLinkedIn: https://www.linkedin.com/in/megancastor/FREE Guide to using AI for your vacation rental marketing. Know more information here: www.megancastoragency.comThe key moments in this episode are:00:00:00 - Creating Authentic Content for Vacation Rentals00:01:26 - Transition from Teaching to Copywriting00:04:16 - Influence of Teaching Background on Copywriting00:06:19 - Challenges of Using AI in Content Creation00:09:09 - Effective Use of AI Tools in Content Creation00:09:53 - Maximizing AI Output with Detailed Information00:11:30 - Overcoming Fear of AI with Personalization00:12:35 - Efficiency through Personalization and Background Info00:13:53 - Starting with Audience Research for Effective Content Creation00:16:39 - Human Oversight and Context in AI Content Generation00:19:50 - The Importance of Editing AI-Generated Content00:22:31 - AI Does Not Replace Humans00:23:27 - Writing Headlines with AI Assistance00:24:10 - Services for Vacation Rental Industry00:29:23 - Upcoming Direct Booking Success Summit—-------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Direct Booking Success is back for 2024 and this year has gotten...

Join me as I chat with Lauren Kwedar, a wife, mother, and the founder and president of Kwedar & Co., a company that specializes in helping businesses narrow their focus in the vast world of marketing, finding what truly works, and easing the burden of content creation.  In this episode, Lauren shares her insights on how to find joy in the marketing process and offers practical tips for batching your work to maximize impact. Don't miss her invaluable advice on how to streamline your marketing efforts and produce content efficiently! Helpful Links:  Kwedar & Co. Stay in the Know:Get direct links to new episodes, free resources and more. Join our newsletter. Connect with Me:Got a burning question about home or work life? Drop it along with your review and rating on Apple Podcasts, and I'll personally answer it in an upcoming episode! Join the Community:Let's be buddies! Social Media is where we hang out the most, go live to chat about your pressing questions, and even offer some free coaching. Connect with me on Facebook and Instagram.Utilize Your 5 Systems:Every woman operates in 5 systems: Me, Food, Family, Home, and Work. Discover how to bring joy and clarity to all 5 systems here. Explore More:EncouragerPodcast.com Grab my book and access FREE resources.EncouragerAcademy.com Dive into my digital courses covering the 5 systems.Clarity Blueprint Membership Join our supportive community and transform your life.Shop Our Brands & Favorites:Support the podcast by shopping our brands: Rebekah Scott Designs & 1948 LeatherExplore our favorite wares for your 5 systems in our Amazon shop Thanks to our Podcast Sponsor:If you love my energy and zest, here's my secret - Just Thrive Probiotic & Just Thrive Calm. These products help me function well and feel better! Use the code "ENCOURAGER" for 15% off!Spread the Joy:Your listens and shares mean the world to me! Share with another mama hoping to navigate both home and work life with JOY!Stay Updated:Follow the podcast for automatic updates on new episodes! Find us on all major platforms: Apple, Stitcher, Google Play, YouTube, Spotify, and more.Connect Outside the Podcast:Follow me on Facebook, Instagram and YouTube for additional content and updates!Your support is invaluable, and I'm grateful for every share and listen. Together, let's bring joy and clarity to every aspect of our lives!  Discover more Christian podcasts at lifeaudio.com and inquire about advertising opportunities at lifeaudio.com/contact-us.

Marketing is one of my favourite things in business. You can get super creative and go out into the wide world to find and connect with the perfect person that you want to work with. There are SO many ways to market your business on a budget and grow your email list and sales without having to pour bucket tonnes of money into it. It does take time and it does take effort but my friend, the reward is so worth it!  In this episode, I am sharing with you the top ways that I myself have used to market my business from zero to $1 million and that I have helped hundreds of clients use to build their businesses.  While it doesn't happen overnight, your consistency and care will pay off. Keep at it and build the business of your dreams.    Your cheat sheet notes for the top 16 Marketing Activities Without Spending a Cent:  Networking events - utilise local Ask for referrals Guest on others podcasts Do in person presentations Partner with someone who already has your audience Write articles for other sites and publications Have a solid social media strategy with consistency Run a monthly webinar or workshop Go live every week on social media - present and host Q&A Start a weekly newsletter to your database Have a new friend sequence set up for when someone joins your email list Be helpful in facebook groups Run a contest or giveaway Personally sell and create case studies Start your own podcast and have great guests Put yourself forward to speak on live stages   Where to find Tina Tower: Her Empire Builder here Instagram here YouTube here Join the Her Empire Builder waitlist here Want some free resources? We've got you covered. Click here

How can engineers use their problem-solving skills to improve their marketing and connect better with customers?   In episode 157, Dr. James Bryant welcomes Pete Steege, a former engineer turned marketing expert. Pete shares his journey from engineering to marketing, offering insights for technical professionals looking to expand their skill set. This conversation delves into common marketing mistakes made by tech companies, effective frameworks for crafting compelling messages, and strategies for building meaningful customer relationships. Pete's unique perspective bridges the gap between technical expertise and marketing skills, providing listeners with practical tools to enhance their marketing efforts and business success.   [00:00 - 03:31] The Engineer's Path: From Circuits to Connections Pete's journey from electrical engineering to marketing The fundamental connection between marketing and relationships Finding creativity and fulfillment in marketing roles for technical professionals   [03:32 - 09:23] Rewiring Perceptions: The Marketing Mindset Overcoming negative stereotypes about marketing The importance of generosity and value in successful marketing Using internal cues to guide career transitions   [09:24 - 15:26] Debugging Tech Marketing: Common Pitfalls and Solutions The mistake of prioritizing facts over customer problems How inconsistent messaging leads to ineffective marketing The power of simplifying complex messages for better communication   [15:27 - 22:26] Engineering the Brand Story: Frameworks for Success Using the "truth chain" to connect customer problems with solutions Rallying customers and employees around a core mission Implementing the content triangle for relevant, expert, and valuable marketing   [22:27 - 28:46] Mapping the Customer Journey: A Strategic Approach The importance of understanding the ideal customer journey Identifying and addressing gaps in the customer experience Leveraging self-awareness and measurement to improve marketing strategies   [28:47 - 31:31] The Engineering Mindset: Principles for Life and Business Common challenges faced by engineers, including imposter syndrome Applying engineering principles to achieve work-life balance Building authentic relationships through generous and effective marketing   Key Quotes:   "Marketing at its core is about relationships. It's about creating relationships." - Pete Steege   “Marketing is generosity. Give first. Give as long as you can before you charge them.” - Pete Steege     Engineer's Blueprint for success: https://www.engineeryoursuccessnow.com/engineers-blueprint/   Let's connect! Find me on my LinkedIn, Facebook, and Instagram. I'd love to hear from you.   Sign Up for the Email List: https://bit.ly/3QFzcWW    You have the strength of a hero within you. Check out my website, www.engineeryoursuccessnow.com, and learn how to unlock your potential and achieve success both in business and in life.

How can engineers use their problem-solving skills to improve their marketing and connect better with customers?   In episode 157, Dr. James Bryant welcomes Pete Steege, a former engineer turned marketing expert. Pete shares his journey from engineering to marketing, offering insights for technical professionals looking to expand their skill set. This conversation delves into common marketing mistakes made by tech companies, effective frameworks for crafting compelling messages, and strategies for building meaningful customer relationships. Pete's unique perspective bridges the gap between technical expertise and marketing skills, providing listeners with practical tools to enhance their marketing efforts and business success.   [00:00 - 03:31] The Engineer's Path: From Circuits to Connections Pete's journey from electrical engineering to marketing The fundamental connection between marketing and relationships Finding creativity and fulfillment in marketing roles for technical professionals   [03:32 - 09:23] Rewiring Perceptions: The Marketing Mindset Overcoming negative stereotypes about marketing The importance of generosity and value in successful marketing Using internal cues to guide career transitions   [09:24 - 15:26] Debugging Tech Marketing: Common Pitfalls and Solutions The mistake of prioritizing facts over customer problems How inconsistent messaging leads to ineffective marketing The power of simplifying complex messages for better communication   [15:27 - 22:26] Engineering the Brand Story: Frameworks for Success Using the "truth chain" to connect customer problems with solutions Rallying customers and employees around a core mission Implementing the content triangle for relevant, expert, and valuable marketing   [22:27 - 28:46] Mapping the Customer Journey: A Strategic Approach The importance of understanding the ideal customer journey Identifying and addressing gaps in the customer experience Leveraging self-awareness and measurement to improve marketing strategies   [28:47 - 31:31] The Engineering Mindset: Principles for Life and Business Common challenges faced by engineers, including imposter syndrome Applying engineering principles to achieve work-life balance Building authentic relationships through generous and effective marketing   Key Quotes:   "Marketing at its core is about relationships. It's about creating relationships." - Pete Steege   “Marketing is generosity. Give first. Give as long as you can before you charge them.” - Pete Steege     Engineer's Blueprint for success: https://www.engineeryoursuccessnow.com/engineers-blueprint/   Let's connect! Find me on my LinkedIn, Facebook, and Instagram. I'd love to hear from you.   Sign Up for the Email List: https://bit.ly/3QFzcWW    You have the strength of a hero within you. Check out my website, www.engineeryoursuccessnow.com, and learn how to unlock your potential and achieve success both in business and in life.

Feeling overwhelmed by the endless demands of organic marketing and content creation? Join me as I dissect the misconceptions behind these strategies and reveal why they might not be the growth catalyst you've been banking on. Tune in to discover a more intentional approach that could transform your strategy.

In this episode of "Enneagram and Coffee," I interview Julie Ciardi, a business and mindset coach for women. We discuss the importance of niche building and running a business without relying solely on social media. Julie shares her journey from a corporate career at IBM to entrepreneurship, her discovery of her Enneagram type, and the impact it had on her. She emphasizes the value of working with a trained Enneagram expert. I also share my insights on identifying patterns in ideal clients, evidence-based niching, and the power of in-person interactions and offline marketing techniques. To learn more about how to work with Julie and BEcome the version of yourself that makes the impossible possible, visit www.igniteherbrand.com or tune into the BRAND Podcast on your favorite streaming platform. -- Enneagram University ( bonuses available when you sign up through my link ) - https://www.theenneagramuniversity.com/?ref=6708b5 50% off honeybook - share.honeybook.com/sarajane725 FREE coaching business roadmap: https://sarajane-case-3grp.squarespace.com/freecoachingroadmap Notion Templates here - www.sarajanecase.com/shop  Enneagram Coffee here - https://www.summitcoffee.com/sarajanecasestore Call/text your enneagram questions to (828) 338-9127 Grab a copy of my books at www.thehonestenneagram.com & www.theenneagramletters.com Check out my YouTube channel: www.youtube.com/sarajanecase Learn more about your ad choices. Visit megaphone.fm/adchoices