Podcasts about marketing without

In this thought-provoking episode of CTR Media Network TV, host Dr. Tina J. Ramsay sits down with digital strategist and founder of Cyber PR Army, Lynn Colepaugh. Discover how Lynn blends emotional intelligence, memory systems, and AI collaboration to help entrepreneurs and creatives build visibility without burnout. From the music industry to marketing mastery, Lynn shares powerful strategies, soulful systems, and real-world tools for content creators who are ready to think deeper and market smarter.Link to send listeners to: https://cyberprarmy.com/thecastleWatch n www.ctrmedianetwork.com

Welcome to the Art of Value Whispering podcast   Lately, I've noticed a pattern. Not just in my clients and community, but in myself too.  ‍ It's that creeping sense of overwhelm or loss of focus that shows up when you're trying to wrap things up, especially during seasonal transitions. Or when you're coming back from a break. Or when you've had ‘one of those days' where nothing quite seems to work as you'd like. It can be a productivity killer! ‍ In those moments, it's common to feel a bit off and you're struggling to focus and regain your sense of flow. If you can relate, this episode is for you! ‍ A few years ago I created the idea of an SOS Plan to help me and my clients in just these moments. It has since become an essential tool for me and for the women I work with, helping us to quickly get back on track, feeling good and enjoying focus and flow.  ‍ An SOS Plan is a simple but powerful personal reset kit - something you can reach for when life throws you off balance, your energy is low, or your motivation feels stuck in first gear. ‍ I know that for us introverts, the overwhelm doesn't always show up loud and messy. Sometimes it's just fog in the background. A heaviness. A moment of self-doubt that spirals. That's exactly why having a personal go-to plan - something that takes the guesswork out of “What now?” - can be a game-changer. ‍ In this episode, I walk you through how to create your own SOS plan, so you have a ready-made toolkit for getting back into flow, recharging your mindset, and reclaiming your energy when it matters most. ‍ Listen now to learn how to get back on track and feel productive again, without guilt, pressure, or overwhelm. ‍ ‍ “You don't need motivation to start, you just need your next small step.” - Melitta Campbell In this Week's Episode... ‍ You will discover: ‍‍ How to create a personal SOS plan that quickly brings you back to focus and flow (when life gets messy) Essential items to include in your SOS plan The power of using music, quotes, and rituals to shift your energy instantly Why introverts especially benefit from having a reset system The simple mindset tools that actually work ‍ How to build resilience without pushing harder, but by leaning into self-leadership ‍‍ ‍ SOS Plan Ideas: Here are some ideas of things you might like to include in your personal SOS Plan: ‍ A favourite song that gets you dancing My favourites are Alive and Amplified, Katchi and Makin' Excuses A quote that inspires, grounds or uplifts you A simple feel-good ritual A centering practice A way to quickly reassess or reprioritise A grounding mantra or affirmation A recorded voice memo or journal entry from a stronger moment A comforting photo or visual cue A ‘low-effort, high-comfort' action list A check-in buddy ‍ A micro-goal checklist ‍       

If showing up online feels like putting on a costume, something's off.You didn't become a coach to play a character. But when it comes to marketing, it's easy to slip into performance mode — saying what sounds “right” instead of what's real. This 30-minute Power Session for Coaches is designed to break that cycle.We'll unpack:Why most “authentic marketing” still feels fake (and what to do instead)How to share your truth without oversharing your soulThe surprising link between realness and resonance — especially when sellingThis isn't about doing more, being louder, or chasing likes. It's about showing up with clarity, humanity, and trust — so the right people actually feel you.Join our free 5-day M.A.P. Workshop (Monetize, Accelerate, Prosper) and discover how to create meaningful progress and profits in your coaching business. Whether just starting or ready to scale, this workshop offers the momentum and clarity needed to succeed. Register here: https://upscaleyourbusiness.com/5-day-map

I want to hear your thoughts about the show and this episode. Text us here...What if your marketing actually worked, not just looked good?In this episode of Casa De Confidence, Julie sits down with Liz Johnson, President and Principal Consultant of Mountain View Marketing, a powerhouse agency helping small and mid-sized businesses scale sustainably through smart branding, strategic outreach, and ROI-driven marketing.With 20+ years of experience, Liz breaks down:The biggest branding mistakes small businesses make (and how to fix them)Why strategy should always come before tacticsHow her team helped businesses grow up to 300%—without a single contractWhat it really takes to create marketing that connects and convertsHow to rebuild after a bad agency experienceIf you've ever wondered why your marketing isn't giving you results—or how to create a brand that actually grows your business—this episode is a must-listen.What You'll Learn:The difference between marketing that looks good vs. marketing that performsHow to align your brand with your business growth goalsWhy relationships, referrals, and ROI are the secret sauce for longevityHow to confidently choose the right marketing support for your stage of business

May 28, 2025 In this episode, host Pete Neubig sits down with marketing strategist Kevin Davidson to unpack the real-world tactics that helped Empire Industries grow through disciplined marketing and sales operations. Kevin shares how he engineered lead tracking systems, built comprehensive reporting tools, and aligned marketing spend with measurable ROI. From defining true lead sources to setting up CRM and accounting integrations, Kevin reveals how data-driven decisions shaped their success. For new property managers, he offers clear, budget-friendly strategies to build authority, generate leads, and stand out in a crowded market — without wasting time or money.

LISTEN TO THIS EPISODE IF YOU DON'T HAVE ANY SOLID EMAIL MARKETING & YOU'RE WONDERING WHERE TO STARTIf you've been avoiding email marketing or only send emails when you're launching, this episode is your roadmap to finally building a system that works every week of the year.A listener asked:“Where do I start with email marketing without sounding too salesy?”And honestly this comes up all the time.I'm breaking down the difference between Broadcasts and Sequences, what role each plays, and how to build a strong email system that captures sales, nurtures your people, and keeps your business moving forward even when you're offline.

Hold onto your fairy wings this week Suzanne is joined by Michelle Whitehead (aka “the lawyer from fairyland”) for a magical yet practical deep dive into the world of affiliate marketing. If you've ever wondered how to ethically earn a little extra by sharing what you already love, or you've side-eyed affiliate offers that felt a bit…MLM-adjacent...this episode is your cup of no-nonsense tea. In this episode Suzanne and Michelle discuss:  Affiliate Marketing 101: What it actually is (spoiler: not a pyramid scheme) and how you can use it without having your own business. Legal Must-Knows: Michelle breaks down why agreements matter and how they protect everyone involved. Keeping It Human: Contracts with heart? Yep. It's all about connection, clarity, and making sure no one's left confused or out of pocket. Future-Proof Your Deals: Businesses grow, and so should your agreements. We talk flexibility, fairness, and how to keep your contracts in line with your values. Custom Fit Matters: Not all affiliate relationships are created equal, learn how to tailor your terms so they actually work for you. Mindful Marketing: How staying in integrity with your commission rates can create ripple effects that benefit your whole business community. This is your permission slip to make affiliate marketing fun, fair, and fully aligned with your business values, no sleaze required. Find out more about Michelle here: https://www.carefreecounsel.com  Find out more about Suzanne here: https://www.suzanneculberg.com For exclusive content, including a private solo podcast, join Suzanne's Patreon here: https://www.patreon.com/suzanneculberg Enjoy my podcast? You'll love my emails, sign up here: https://www.suzanneculberg.com/newsletter Join Networking without Schmooze with Laura & Suze, Register here - https://networkingwithoutschmooze.substack.com/ Want to be a guest on The Nope Coach podcast? Send Suzanne Culberg a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/thenopecoach A simple way to make my day – please subscribe to my YouTube channel - https://www.youtube.com/@suzanneculberg?sub_confirmation=1 The Nope coach Suzanne Culberg teaches you how to put yourself first without feeling selfish, by setting healthy boundaries and reclaiming the unapologetic badass you long to be. Contact Suzanne here: https://www.suzanneculberg.com/contact      

Ever wondered how humor can make your marketing stand out without coming across as forced or awkward? Curious how a clever joke or witty line could build connections and make your brand unforgettable?In this episode, Omar dives into the smart way to use humor in your marketing. You'll learn how comedy can lower resistance, foster trust, and make your message stick—all while staying relatable, authentic, and avoiding the trap of trying too hard. Plus, Omar shares tips on showcasing your product's value with just the right touch of wit.Ready to make your marketing shine with personality? Hit the play button at the top of the page to discover practical strategies for using humor effectively in your business!-Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

Send us a textIn this final part of the Katie Smith trilogy on the Customer Success Playbook, we enter the brave new world of AI and marketing. Host Kevin Metzger explores the promises and pitfalls of generative tools with Katie, who brings her thoughtful and grounded take on how businesses can embrace automation while fiercely protecting their authenticity. If you've ever wondered how to use AI effectively without sounding like a robot, this one's for you.Detailed Analysis: AI isn't going anywhere—and that's exactly why it's time to get strategic. Katie Smith walks listeners through the essentials of adopting AI in a way that enhances rather than dilutes your marketing. The episode kicks off with her advice on building internal AI policies: what your team will use AI for, what it won't, and how to protect sensitive data along the way. Her mantra? Be proactive, not reactive.Katie also shares her go-to applications of AI in the creative process:Use AI as a co-creator to spark content ideas and draft early versionsTrain AI with your brand's voice and tone to maintain consistencyStay vigilant about hallucinations and homogenized contentShe emphasizes the importance of human review at every stage, especially when publishing customer-facing materials. AI is a brilliant assistant, but not a final authority.The discussion evolves into deeper insights on lead generation and real-time responsiveness. Kevin adds his own tricks for applying brand tone through prompt engineering and post-processing, offering a compelling use case that blends Claude, GPTs, and content repurposing magic.Finally, the two zoom out to a broader question: How do you optimize your brand for AI-driven search and recommendations? It's an emerging discipline with massive implications, and Katie teases what's to come from leaders in B2B and digital strategy.Whether you're testing the AI waters or already building internal GPTs, Katie's thoughtful approach provides the guardrails needed to preserve quality and trust in a world of automation.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

Welcome to Business Thursdays on The Viral 3, where we break down business trends, branding secrets, and startup stories that matter.Today's episode is all about how small brands are making massive waves not with money, but with creativity, consistency, and community. If you've ever thought you need a big budget to build a big brand, this episode will shift your mindset and maybe even your business.In this episode, we're diving into the smart, scrappy world of small brands that are winning without a marketing budget. We explore real strategies, creative hacks, and grassroots growth stories from Indian startups and creators who've built loyal audiences with zero paid ads. From using storytelling and personal branding to leveraging WhatsApp groups, word-of-mouth, and user-generated content this is marketing, but without the money. Perfect for solopreneurs, small businesses, or anyone starting with limited resources.If today's episode gave you ideas, hope, or the push to just start then I've done my job. Come back every Thursday on The Viral 3, where we decode business in the most practical, desi, and real way. And hey share this with someone building something big with something small. Because you don't need a million to reach millions you just need the right moves.*Keywords:* zero budget marketing, small business growth, bootstrap branding, marketing without money, Indian startup stories, viral growth hacks, organic business strategies, no-cost marketing*Hashtags:* #TheViral3 #BusinessThursdays #ZeroBudgetMarketing #SmallBrandBigWin #MarketingWithoutMoney #BootstrapBranding #IndianStartups #OrganicGrowth #SolopreneurLife #SmartBusinessMoves #NoAdMarketing

Welcome to the Art of Value Whispering podcast   Today, I dive into a concern that so many business owners have: How to Market Your Business Without the Burnout. I'll be sharing simple strategies for sustainable visibility, Marketing your business doesn't have to feel like a constant hustle that drains your energy. In this episode, I share how you can show up consistently and stay visible without burning yourself out. It's about working smarter, not harder — building real connections, using your content intentionally, and making your marketing sustainable for the long haul. ‍ Join me in this episode to learn simple strategies that help you stay visible, stay energised, and build lasting momentum without the overwhelm. ‍ ‍ “Consistency in marketing isn't about doing more — it's about doing what matters most, with heart and intention." - Melitta Campbell In this Week's Episode... ‍ You will discover: ‍‍ 5 practical strategies for sustainable marketing How to repurpose your best content to save time and maximise your impact Why batching your energy — not just your tasks — will change how you create How to build a 90-day marketing plan that aligns with your offers and energy The importance of creating a simple daily marketing rhythm that moves the needle Why growing your email list should be a top priority (and how to start with what you already have) ‍ How staying anchored in your value sweet spot can make marketing feel effortless and energising ‍ “Marketing success isn't about who shouts loudest, but who resonates the deepest." - Melitta Campbell If you're ready to take control of your habits and make real progress in your business this year: Check out Melitta's Value Whispering Blueprint Program at valuewhispering.com. Join the conversation in the Dream Clients Club here and share your biggest challenges in taking action! ‍ Ready to add more meaning and impact to your marketing? To learn more about working with Melitta and her signature Value Whispering Blueprint programme, book a complementary call with Melitta here: www.melittacampbell.com/call   ‍ About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme. ‍ She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact. ‍ Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle. ‍ Melitta is also the best-selling author of A Shy Girl's Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally, most recently on the TEDx stage. ‍ Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about Melitta's story here.   Connect with Melitta Website        Facebook        Linkedin         Twitter         YouTube     Visit: TEDx Swansea website ‍ Join the Dream Clients Club Come and join like-minded women in the FREE online community for Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! > Join the Dream Clients Club (free) ‍ You May Also Enjoy... The SAVVY Approach to Marketing - Melissa Ambers Are these Marketing Myths holding you back? Discover my 20min Social Media Marketing Strategy How to Stop Procrastinating  with GetResultsology Building Your Marketing Confidence ‍ ‍ > More Podcast Episodes ‍

On today's episode of iGaming Daily, sponsored by Optimove, their very own Pini Yakuel tells us why marketing is a lot like basketball. Best played with fluidity.SBC Editor-at-large Ted Menmuir is in the host's chair for this one, joined by Pini Yakuel, CEO and Founder of Optimove, to discuss the growth of the company from 2012, to their current iteration, embodying Pini's marketing philosophy. Pini tells Ted about Optimove's journey, how early adoption of data mining positioned them well to leverage AI in marketing, their positionless marketing philosophy, borrowed from basketball where players are adept across multiple positions. Pini tells Ted that AI is a key enabler of positionless marketing, allowing individuals and smaller teams to handle more aspects of campaign execution. Ted also asks about Optimove's recent acquisition of Adact, a breakthrough gamification platform, to enhance their offering. Pini explains they specifically sought out a gamification platform with marketing DNA, focusing on branded mini-games and loyalty solutions that can be integrated with their existing data-driven platform. Host: Ted MenmuirGuest: Pini YakuelProducer: Anaya McDonaldEditor: Scott FultoniGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

What if you could strip away the nonsense and create a marketing strategy that's clear, simple, and effective?In this episode of The Hard Corps Marketing Show, I sat down with Susan Tyson, Fractional CMO of S.G. Tyson Marketing Essentials. Susan shares her insights on how businesses can demystify marketing by focusing on clear, actionable strategies that are rooted in a solid mission and vision.Susan talks about the common mistake many businesses make by skipping the strategic step, and how embracing a strategic mindset can actually be the most fun and rewarding part of running a business. She also highlights the power of simple, direct communication, and the importance of customer feedback in refining your marketing approach.In this episode, we cover:How skipping the strategy step can limit your business growth, and why embracing strategy can be the most rewarding part of your marketingMission vs. vision and why clear statements are essential for marketing alignmentHow customer research can refine your messaging and boost marketing effectivenessHow simplifying your marketing efforts leads to clearer communication and better resultsIf you're ready to simplify your marketing and align it with a clear vision, this episode is full of actionable insights you won't want to miss!

Welcome to this week's Beyond the Bio bonus episode. In these short recaps, I'm picking out my key takeaway from Monday's show and creating an actionable tip you can implement right now. On Monday's show, I was joined by Dan Kelsall. Dan is a freelance marketing and advertising creative. He founded and exited an agency called Offended, and has worked with brands such as Ladbrokes, Coral, and KFC. Now, he helps small businesses grow brands from scratch and gets their name at the forefront of their target audience's mind. Dan's built a brilliant personal brand on LinkedIn through his witty and unfiltered humour. We chatted about how he built his brand and why he thinks people need to do things differently to stand out. Dan also shared marketing tips for start-ups and explained how to create your marketing strategy. These bonus episodes are full of actionable tips and tricks that you can take forward to raise your profile. I'd love to know if you find these helpful and hear about which action points you've decided to embrace. ... Connect with me: LinkedIn: https://www.linkedin.com/in/sophie-milliken/ Instagram: https://www.instagram.com/moja_sophie?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== My new book - From Unknown to Unforgettable: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr= Monday's Episode: 088: Marketing without the BS with Dan Kelsall ... Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

What' the most outrageous thing you've ever posted on social media? Odds are, it's not as outrageous as anything posted by Dan Kelsall! Dan is a freelance marketing and advertising creative. He founded and exited an agency called Offended, and has worked with brands such as Ladbrokes, Coral, and KFC. Now, he helps small businesses grow brands from scratch and gets their name at the forefront of their target audience's mind. He's built a brilliant personal brand on LinkedIn through his witty and unfiltered humour. We chat about how he's built his brand and why he thinks people need to do things differently to stand out. Dan also shares marketing tips for start-ups and explains how to create your marketing strategy. Tune in to find out some of the most outrageous things Dan has done during his career so far. Let's get stuck in… ... Connect with Dan: LinkedIn: https://www.linkedin.com/in/dan-kelsall/ Website: https://dankelsall.com/ Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ ... Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb ... This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

What do you do if you can't justify the expense and overhead of the big marketing firms? There's a new tool, Profit Path (https://profitpathtool.com) which incorporates marketing, tracking, and more that you can use to help you grow profitably. Use coupon code contractor50 to save $50 on the purchase of Profit Path. Free P&L Statement and Balance Sheet https://tinyurl.com/2rjd6wxu Ruth King Twitter - @RuthKing LinkedIn - https://www.linkedin.com/in/ruthking1/   Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147

Ask me anything: is SEO dead, can you market without socials, and should you niche down? Welcome to our very first Ask Me Anything episode. You submitted your burning marketing questions, and in this episode of Got Marketing?, Mia dives into the most common ones—SEO in the age of AI, why your lead magnet isn't converting, whether social media is a must, and if niching down is still good advice in 2025. If you'd like to submit a question for a future episode, head to https://www.campaigndelmar.com/got-marketing or DM us on Instagram —we'd love to hear from you! Ps. Ripple Festival is coming!

In this episode of Life Science Marketing Radio, I spoke with Oliver Pearce, VP and Head of Marketing at Epista Life Sciences. Oliver brings a unique perspective to life science marketing, having started his career in the nightlife and hospitality industry. Now leading marketing at Epista, a consultancy firm specializing in pharmaceutical quality, regulatory compliance, and commercialization, we talked about what he learned from working in the nightlife scene and events, the importance of strategic narrative and where he sees opportunities for companies to do better ( be less lazy).From Nightlife to Life SciencesOliver's career took an unconventional path, beginning in nightlife and event promotion before transitioning into life sciences. This early experience taught him the fundamentals of building engaged communities, identifying the audience and who could amplify a message—an approach he has successfully applied to his work in the pharmaceutical industry.Building a Global Community Around Trial Master FilesOne of Oliver's most impressive achievements has been the creation of TMF Week, a large-scale online event dedicated to Trial Master Files. Initially conceived as a webinar series, TMF Week evolved into a high-profile industry event with over 40 speakers and thousands of attendees.The idea emerged as a response to the need for frequent educational sessions on TMF. The COVID-19 pandemic accelerated its adoption by filling the gap left by canceled in-person events and industry professionals rallied behind the event, validating its importance. Here is the part I find most interesting (and valuable). TMF Week initially launched as an unbranded event and gained credibility before becoming synonymous with Oliver's (previous) company.The event was organized with a small team and limited resources, using basic webinar tools and CRM integrations. Despite logistical challenges, it became a central platform for industry discussions and a key driver of business opportunities.The Power of Strategic Narrative in MarketingI appreciate how Oliver emphasizes the importance of crafting a strategic narrative rather than just relying on a standard value proposition. While value propositions focus on what a company offers, a strategic narrative provides a broader industry perspective and aligns messaging across sales, marketing, and leadership.Not subscribed? Let's fix that, shall we? Subscribe for free to receive new posts by email. (No Spam. I promise.)Elements of a Strong Strategic NarrativeIf you're familiar with The Hero's Journey from Joseph Conrad, you‘ll recognize how it's implemented here in a very succinct way:* Define a major shift in the industry and explain its significance.* Identify the challenges that come with that shift.* Offer a clear perspective on how businesses should adapt.* Demonstrating how your company helps customers navigate the change.This approach produces marketing that is not just about features and benefits, but about leading an industry conversation in a way that builds authority and trust. This is an approach that works regardless of where someone is in the buying cycle. It doesn't mean throwing features and benefits away, but rather provides value in an interesting way that increases the likelihood of being considered when a customer has a problem you can solve.Common Pitfalls in Life Science MarketingI asked Oli to point out where life science marketing can come up short. * Lack of Business Alignment: Marketing is often viewed as a cost center rather than a revenue driver because it isn't directly tied to sales and pipeline growth.* Overreliance on Vanity Metrics: Metrics like website traffic and lead volume don't necessarily translate to business impact, leading to misaligned priorities.* Random Acts of Marketing: Without a strategic foundation, marketing teams often engage in disconnected activities that fail to build long-term engagement.Aligning Marketing with Business GoalsOliver advocates for tying marketing success to measurable business outcomes. LEad generation may be the easiest metric to track, but this doesn't necessarily provide the best outcomes in the long run. Other metrics, while a little more challenging, can provide a better picture and improve overall results. Instead of focusing on lead generation alone, he recommends tracking:* The conversion of marketing-generated leads into pipeline and revenue.* Correlations between brand awareness efforts and increased inbound inquiries.* High-intent engagements, such as direct requests to speak with sales.By aligning marketing efforts with business goals, marketing teams can move beyond vanity metrics and demonstrate tangible value to the organization.Lessons from Nightlife Marketing Applied to Life SciencesCoincidentally, I have spoken to two people recently who have transferred their skills from an earlier time in the nightlife world to life science. Oliver's background provided him with a unique skill set, including:* Community Building: Understanding how to attract and engage audiences for an event.* Adaptability: Testing different marketing approaches and adjusting strategies based on real-time feedback.* Focusing on Outcomes: Just as nightclubs measure success by attendance, marketing should measure success by business impact rather than surface-level engagement.Life science marketing can go beyond traditional tactics and focus on strategic storytelling, community engagement, and measurable business impact. His experience proves that even with limited resources, marketers can build high-value industry events and thought leadership platforms that drive long-term success.Your deepest insights are your best branding. I'd love to help you share them. Chat with me about custom content for your life science brand. Or visit my website. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Feeling like half of entrepreneurship is really just writing sales copy? You're feeling the need to create content all the time.  It's a lot—and that is not what you signed up for.As much as you want to step back from marketing—and you know you need to—but every time you try, something feels off. The copy doesn't sound like you, the messaging isn't quite right, and suddenly, you're back in the weeds fixing everything yourself. This is all too common. Successful entrepreneurs hesitate to delegate marketing because they fear losing the success you've had so far because that's been built on your authentic brand voice and your connection to your audience. You've spent years crafting a message that feels personal. Letting go feels risky. Why would you put that in jeopardy? I get it. What if you could remove yourself from the daily execution of your marketing without losing alignment, conversions, or your authentic brand voice?That's exactly what I help my clients do. And in this episode, I'll show you how to protect your brand voice while scaling your marketing. 0:03:17 Solution to maintain brand voice when outsourcing0:06:12 What to do when you've been burned by a marketer or service provider in the past0:09:45 How a marketing partner can become an extension of your brand0:12:39 A marketing partner can lead the strategy, execution, and optimization so you don't have to0:14:01 Benefits of having the right marketing partner➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/step-back-marketing-brand-voice-audience-trustHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganWORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Facebook or LinkedIn, I will send you a Starbucks card as a thank you!

Think you need a website to succeed on Pinterest? Think again! In this episode, we tackle the “no website” dilemma and explore how you can still generate leads, sales, and income through Pinterest without a traditional website. Plus, learn how starting on Pinterest now—whether or not you have a website—can give you a head start when you're ready to launch your own site. Tune in for practical tips and actionable strategies to boost your Pinterest marketing today!

If you ever thought, "Can a business succeed without social media marketing," then today's episode is for you. So many business owners find themselves burnt out on social media but continue the social media grind because they're not sure if their business will continue to grow without it. Listen to today's episode to discover 3 mindset blocks to stop business owners from fully leaning into a low or no social media marketing strategy.In this episode, you will learn:Answer to the question, "Can a business succeed without social media marketing?"Three mindset blocks that stop you from leaning into marketing without social mediaThe benefits of leaning into marketing platforms outside of social mediaResources Mentioned in Today's Episode:Download the FREE Make Social Media Optional Private PodcastWays I Can Serve You:Join the Marketing Without Socials Email Community​The Social Media Detox ClubPodcast With Strategy Coaching & ConsultingThe Social Detox AcceleratorRecommended Podcast + Business Tools:Plug & Play Email Templates: Jenny Roth's Email Insiders MembershipPodcast Hosting: Captivate (7-Day Free Trial) Simplify your marketing through podcasting: Make Money Podcasting Audio CourseEmail Marketing: Kit (14-Day Free Trial)CRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Host your community and sell your digital products: PodiaSome of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode233/Connect with Andria:Threads: @mamaturnedmompreneurInstagram: @mamaturnedmompreneurEmail:...

Are you confident your coach has the qualifications to guide you? In this week's episode, Kelly Ruta, a clinical psychotherapist turned coach, joins me in tackling the ethical challenges plaguing the coaching industry. We candidly share frustrations, including a disappointing $1,500 one-to-one session, highlighting the prevalence of unqualified coaches and manipulative tactics.Together, we examine the emotional toll of unethical coaching and the misuse of marketing strategies that prey on vulnerability. We also discuss the vital role of intuition when selecting a coach and advocate for a more transparent, integrity-driven industry.This episode is a must-listen for anyone seeking guidance in a coaching relationship or looking to navigate the industry with discernment.Learn more about Kelly:Kelly Sullivan Ruta is a seasoned clinical psychotherapist of two decades who leaped into the coaching world to help entrepreneurs create the ultimate inner operating system for rapid growth without rapid breakdown.Kelly believes entrepreneurs are perfectly positioned to create a massive positive impact on the planet. But she also knows that no strategy, plan, or tactic will ever outperform one's mindset, limiting beliefs, conditioned programs, or habits. She is obsessed with helping entrepreneurs and their teams do deep inner work, unlocking their generational wealth-building potential along the way.Kelly is a hardcore introvert, 9 Quickstart, and Enneagram 8. Her soul calls the beach home. When she isn't working, Kelly hangs with her ride-or-die besties, has her head in a book, or is with her husband and two (mostly grown) sons.Kelly's Links:Website: www.kellyruta.comInstagram: @kellysrutaFree Radical Resilience Roundtable Replay: https://kellyruta.com/op/roundtable-registration-october-2024Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Most coaches have been taught that when marketing isn't working, they need a new tactic, funnel, or strategy. Marketing expert Nora Sudduth sees it differently. After 25 years of helping businesses generate over $500 million in sales, Nora has noticed a significant shift in how consumers respond to marketing messages.This week on the podcast, Nora shares why adding more content or trying new tactics often makes things worse in today's noisy marketplace. Instead of feeding into the noise, she reveals how coaches can instead create authentic conversations that truly resonate with the people they're trying to connect with. She shares practical ways to shift from templated marketing that feels pushy to natural conversations that build trust.The conversation takes an honest look at fear-based marketing, with Nora explaining why exploiting pain points often backfires. She offers a refreshing perspective on leading with empathy while still acknowledging clients' real challenges.Drawing from her experience crafting thousands of marketing campaigns, Nora also walks through her three-part framework for having genuine customer conversations that convert. She explains why many coaches struggle with sales conversations and shows how to make invitations feel natural rather than forced.Whether you're just starting out or looking to scale your coaching practice, this episode offers a practical roadmap for connecting with clients in a way that feels authentic to you and resonates deeply with them.Links & Resources:Ultimate Growth GuideJoin the Facebook groupClient Creator ChallengeFinancial Coach Academy®Unlocking Your Unique Value PropositionVisit Nora's websiteJoin Nora's 5-Minute MentorJoin Nora's FinisprintFollow Nora on InstagramConnect with Nora on FacebookKey Takeaways:How to spot value fatigue: Lower engagement, fewer email opens, prospects needing more reassurance to buyWhat clients need before they buy: Their perceived needs (in their words), necessary beliefs to invest, underlying fears holding them backNatural sales conversations: When marketing addresses beliefs and fears early, sales become a natural invitation, not a hard pivotWhy most marketing fails: Telling people what to feel pushes them away. Let them experience your value insteadThe trust sequence: Meet clients at their starting point, show (don't tell) your expertise, then inviteEmpathy without fear: Acknowledge challenges while focusing on possibilities, not shameAbout Nora SudduthMarketing advisor and Hello Audio co-founder Nora Sudduth has spent 25 years helping businesses generate over $500M in sales. She specializes in crafting brand messaging and customer conversations that connect and convert, having consulted on thousands of marketing campaigns. Through her courses, coaching, and certification programs, she helps businesses create authentic client interactions that drive sustainable growth.

Level up your podcasting game with Elizabeth Gearhart, Ph.D. as she shares her six-and-a-half-year journey in the world of podcasting. From co-hosting challenges to growth strategies and lessons learned from rebranding, Elizabeth offers invaluable insights for podcasters at any stage. Don't miss this episode packed with actionable advice to help you thrive!     WHAT TO LISTEN FOR Why longevity can elevate your podcast's rankings Pros and cons of sharing the mic with a co-host Smart ways to allocate your podcasting budget How to avoid losing listeners with bad sound What Elizabeth learned from restarting one of her podcasts     RESOURCES/LINKS MENTIONED Buzzsprout Castmagic Canva CapCut Rich Dad Poor Dad by Robert Kiyosaki | Kindle, Paperback, and Mass Market Paperback     ABOUT ELIZABETH GEARHART, PH.D. Elizabeth Gearhart, Ph.D., serves as Chief Marketing Officer and patent agent at Gearhart Law, LLC, specializing in chemistry, energy, and consumer products. She co-hosts the nationally syndicated radio show and podcast "Passage to Profit," focusing on entrepreneurship and innovation.  Beyond her roles at Gearhart Law and "Passage to Profit," Elizabeth launched Fireside, a video directory of professionals, and has been involved in community outreach, serving on boards of non-profits dedicated to promoting education. Her diverse background and commitment to innovation make her a valuable resource for entrepreneurs and inventors seeking to protect their intellectual property and navigate the complexities of patent law.   CONNECT WITH ELIZABETH Website: Gearhart Law Podcast:  Passage to Profit | Apple Podcast The Jersey PodCats | Apple Podcast Instagram: @elizgradiohost LinkedIn: Elizabeth Gearhart, Ph.D.     CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!  

How a TikTok ban will affect YOUR ad campaigns and social media reach. New incentives for agencies to use Google ads because, well, the math wasn't mathing. Why is Google adding outbound links to YOUR WEB SITE'S CONTENT?! And if you don't know what the Castlecore and Pickle Fix trends are, it's time you get with it, Boomer!❗Take our survey.

Hey, Mama! I have officially rebranded the podcast to Marketing Without Socials for Moms! I'm so excited about this pivot and I wanted to take you behind the scenes of the podcast rebrand. In this episode, I'm giving you all the tea on why I decided to rebrand the podcast, what steps I took to move forward with the podcast rebrand, and so much more. In this episode, you will learn:Behind the scenes of my podcast rebrandWhy I decided to rebrand the podcastWhat you can expect on the podcast going forwardResources Mentioned in Today's Episode:Join The Social Media Detox ClubApply for the next round of The Social Detox Accelerator to start leveraging podcasting and email marketing to generate leads and sell your offers!Join the Marketing Without Socials Email CommunitySend me a DM on Instagram sharing your thoughts about the podcast rebrandLooking for a graphic designer or want to update your podcast cover art? Connect with Chelsea Rodgers!Kay Hillman's (Mom's Do Business Different) Podcast Episodes on MVPs: Episode 197 & Episode 326Ways I Can Serve You:Join the Marketing Without Socials Email CommunityWeek of Voxer Coaching​The Social Media Detox ClubThe Social Detox AcceleratorRecommended Podcast + Business Tools:Plug & Play Email Templates: Jenny Roth's Email Insiders MembershipPodcast Hosting: Captivate (7-Day Free Trial) Simplify your marketing through podcasting: Make Money Podcasting Audio CourseEmail Marketing: Kit (14-Day Free Trial)CRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Host...

With the holiday season and year-end rush approaching, it's all about working smarter, not harder. In this episode, I'm sharing three simple shifts to help you boost sales without adding to your workload. From repurposing content to embracing repetition, I discuss how to reduce overwhelm and focus on what truly moves the needle. Tune in to learn how to refine what you're already doing and make your marketing work for you without the added stress.

You ever notice you join some people's email lists and genuinely feel like part of a community and then you join others and you just feel like a mark? I've been noticing an influx of emails in my own inbox recently that have no regard for me as a person and seemingly no interest in me as a member of their community. We've all been there. We're getting one, sometimes two, emails per day pushing … pushing … pushing. And the stories they share are out of this world. The advice they give is totally generic. And the way our heart rates rise or the shame gets triggered within. We're practically having a panic attack. (No? Just me?)It's one of the biggest reasons new entrepreneurs avoid email marketing. After all, who the heck wants to feel like an email predator, alienating their subscribers, or pressuring them to buy now or unsubscribe? (Can you tell I'm fired up today?)Let's talk about the difference between using your email list to build a community vs. using your email list to pressure people to buy and not seeing your subscribers as anything but a dollar sign.Bonus MaterialsYouTube: How to Build Your Email List In 5 Super Simple StepsWorkshop replay: Lead Magnet LoveBlog: Stop Sweating Your Lead Magnet and Focus on THESE 3 THINGS InsteadAbout LindsayLindsay Johnson, aka The Radical Connector, is an ick-free sales & marketing coach with over 20 years of experience teaching service-based entrepreneurs how to get their business in front of the people who are already looking for you (with money in hand) and make it clear and easy to buy from you! Their step-by-step sales & visibility formulas take you from burning out on busy work to making excellent money for your brilliance ... with way LESS work!Free Sales ScriptsGet Lindsay's Ick-free Sales Scripts for 45 consent-based questions to help you get the sales conversation started!Connect with LindsayInstagram | TikTok | Website | Podcast | YouTube

In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts.Dave and Kevin cover:How to be a good marketer even when you're not the Subject Matter ExpertSignal-based marketing and how it is transforming the buyer's journey by focusing on the right actions instead of just clicksB2B influencer marketing plays that workTimestamps(00:00) - - Intro to Kevin (06:46) - - How to Be Good At Marketing When You're Not a Subject Matter Expert (09:24) - - Why You Should Stay Close to Your Customer (16:43) - - How to Manage a Marketing Team with Limited Resources (19:02) - - Eliminating Ineffective Marketing Efforts to Drive Real Results (24:00) - - Signups and Demos Boost From LinkedIn (25:06) - - How to Attribute ROI in Multi-Platform Marketing (29:16) - - Creating Authentic and Valuable Content (33:55) - - Generating Pipeline with Economic Buyer Signals (35:36) - - Increasing Digital Touchpoints (39:34) - - How To Maximize Actionability, Volume, and Conversion Rate (41:20) - - LinkedIn Measurement Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You've probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that's why B2B marketing teams today use Calendly to convert leads the moment they're ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Are you struggling to create authentic, engaging content for your vacation rental business? It's frustrating when your posts lack personality and fail to connect with your audience. But what if I told you there's a way to streamline your content creation process without losing that essential human touch?In this episode of the Direct Booking Success podcast, I sit down with Megan Castor, a former teacher turned copywriter who specializes in creating compelling content for vacation rental brands. We dive deep into the world of AI-assisted content creation, exploring how tools like ChatGPT can be leveraged effectively in your marketing strategy.Your whole business is centered around being genuine and authentic and building connections with your guests and your owners. - Megan CastorIn this episode, you will be able to discover:The pitfalls of relying too heavily on AI for content creationHow to use AI as a brainstorming tool to spark creativityTips for maintaining your brand's unique voice when using AIStrategies for editing and refining AI-generated contentThe importance of human expertise in content creationAbout Megan CastorMegan Castor, a former middle school teacher turned copywriter, brings a unique blend of patience and flexibility from her teaching background to her approach in copywriting. With a passion for travel and hospitality, Megan seamlessly intertwines her love for writing with her expertise in creating compelling content for vacation rental brands. Her transition from teaching to copywriting showcases her ability to adapt and communicate effectively, making her an invaluable resource in the industry. Megan's insights into using AI for content creation and the importance of maintaining authenticity in vacation rental marketing provide invaluable tips for property owners and managers looking to enhance their content strategies.Connect with Megan: Instagram: https://www.instagram.com/thevacationrentalcopywriterLinkedIn: https://www.linkedin.com/in/megancastor/FREE Guide to using AI for your vacation rental marketing. Know more information here: www.megancastoragency.comThe key moments in this episode are:00:00:00 - Creating Authentic Content for Vacation Rentals00:01:26 - Transition from Teaching to Copywriting00:04:16 - Influence of Teaching Background on Copywriting00:06:19 - Challenges of Using AI in Content Creation00:09:09 - Effective Use of AI Tools in Content Creation00:09:53 - Maximizing AI Output with Detailed Information00:11:30 - Overcoming Fear of AI with Personalization00:12:35 - Efficiency through Personalization and Background Info00:13:53 - Starting with Audience Research for Effective Content Creation00:16:39 - Human Oversight and Context in AI Content Generation00:19:50 - The Importance of Editing AI-Generated Content00:22:31 - AI Does Not Replace Humans00:23:27 - Writing Headlines with AI Assistance00:24:10 - Services for Vacation Rental Industry00:29:23 - Upcoming Direct Booking Success Summit—-------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Direct Booking Success is back for 2024 and this year has gotten...

Join me as I chat with Lauren Kwedar, a wife, mother, and the founder and president of Kwedar & Co., a company that specializes in helping businesses narrow their focus in the vast world of marketing, finding what truly works, and easing the burden of content creation.  In this episode, Lauren shares her insights on how to find joy in the marketing process and offers practical tips for batching your work to maximize impact. Don't miss her invaluable advice on how to streamline your marketing efforts and produce content efficiently! Helpful Links:  Kwedar & Co. Stay in the Know:Get direct links to new episodes, free resources and more. Join our newsletter. Connect with Me:Got a burning question about home or work life? Drop it along with your review and rating on Apple Podcasts, and I'll personally answer it in an upcoming episode! Join the Community:Let's be buddies! Social Media is where we hang out the most, go live to chat about your pressing questions, and even offer some free coaching. Connect with me on Facebook and Instagram.Utilize Your 5 Systems:Every woman operates in 5 systems: Me, Food, Family, Home, and Work. Discover how to bring joy and clarity to all 5 systems here. Explore More:EncouragerPodcast.com Grab my book and access FREE resources.EncouragerAcademy.com Dive into my digital courses covering the 5 systems.Clarity Blueprint Membership Join our supportive community and transform your life.Shop Our Brands & Favorites:Support the podcast by shopping our brands: Rebekah Scott Designs & 1948 LeatherExplore our favorite wares for your 5 systems in our Amazon shop Thanks to our Podcast Sponsor:If you love my energy and zest, here's my secret - Just Thrive Probiotic & Just Thrive Calm. These products help me function well and feel better! Use the code "ENCOURAGER" for 15% off!Spread the Joy:Your listens and shares mean the world to me! Share with another mama hoping to navigate both home and work life with JOY!Stay Updated:Follow the podcast for automatic updates on new episodes! Find us on all major platforms: Apple, Stitcher, Google Play, YouTube, Spotify, and more.Connect Outside the Podcast:Follow me on Facebook, Instagram and YouTube for additional content and updates!Your support is invaluable, and I'm grateful for every share and listen. Together, let's bring joy and clarity to every aspect of our lives!  Discover more Christian podcasts at lifeaudio.com and inquire about advertising opportunities at lifeaudio.com/contact-us.

Are marketing and advertising the same thing? How do some brands grow without any paid advertising? Join us in this week's episode as we uncover the often misunderstood difference between marketing and advertising. We'll break down core concepts and share real-life examples from industry giants who have mastered the art of growth.We'll explore the cost-to-value proposition concept, the power of naming and positioning, and other game-changing marketing strategies that can help grow your brand without spending on advertising.Are you curious how you can leverage marketing without the hefty ad costs?Tune in now for more!Key Takeaways:Introduction (00:00)Marketing vs advertising analogy (00:47)An example of great marketing with $0 ad spending (04:04)The value exchange concept (05:47)Importance of naming and positioning your brand (07:45)How the network effect works (09:42)Final thoughts (11:52)Additional Resources:- Subscribe to my Margin Makers Newsletter here- Learn how to jumpstart your SaaS business for FREE here- Grow your business with Matt here - Connect with Matt on Facebook here- Follow Matt on Instagram here--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Marketing is one of my favourite things in business. You can get super creative and go out into the wide world to find and connect with the perfect person that you want to work with. There are SO many ways to market your business on a budget and grow your email list and sales without having to pour bucket tonnes of money into it. It does take time and it does take effort but my friend, the reward is so worth it!  In this episode, I am sharing with you the top ways that I myself have used to market my business from zero to $1 million and that I have helped hundreds of clients use to build their businesses.  While it doesn't happen overnight, your consistency and care will pay off. Keep at it and build the business of your dreams.    Your cheat sheet notes for the top 16 Marketing Activities Without Spending a Cent:  Networking events - utilise local Ask for referrals Guest on others podcasts Do in person presentations Partner with someone who already has your audience Write articles for other sites and publications Have a solid social media strategy with consistency Run a monthly webinar or workshop Go live every week on social media - present and host Q&A Start a weekly newsletter to your database Have a new friend sequence set up for when someone joins your email list Be helpful in facebook groups Run a contest or giveaway Personally sell and create case studies Start your own podcast and have great guests Put yourself forward to speak on live stages   Where to find Tina Tower: Her Empire Builder here Instagram here YouTube here Join the Her Empire Builder waitlist here Want some free resources? We've got you covered. Click here

How can engineers use their problem-solving skills to improve their marketing and connect better with customers?   In episode 157, Dr. James Bryant welcomes Pete Steege, a former engineer turned marketing expert. Pete shares his journey from engineering to marketing, offering insights for technical professionals looking to expand their skill set. This conversation delves into common marketing mistakes made by tech companies, effective frameworks for crafting compelling messages, and strategies for building meaningful customer relationships. Pete's unique perspective bridges the gap between technical expertise and marketing skills, providing listeners with practical tools to enhance their marketing efforts and business success.   [00:00 - 03:31] The Engineer's Path: From Circuits to Connections Pete's journey from electrical engineering to marketing The fundamental connection between marketing and relationships Finding creativity and fulfillment in marketing roles for technical professionals   [03:32 - 09:23] Rewiring Perceptions: The Marketing Mindset Overcoming negative stereotypes about marketing The importance of generosity and value in successful marketing Using internal cues to guide career transitions   [09:24 - 15:26] Debugging Tech Marketing: Common Pitfalls and Solutions The mistake of prioritizing facts over customer problems How inconsistent messaging leads to ineffective marketing The power of simplifying complex messages for better communication   [15:27 - 22:26] Engineering the Brand Story: Frameworks for Success Using the "truth chain" to connect customer problems with solutions Rallying customers and employees around a core mission Implementing the content triangle for relevant, expert, and valuable marketing   [22:27 - 28:46] Mapping the Customer Journey: A Strategic Approach The importance of understanding the ideal customer journey Identifying and addressing gaps in the customer experience Leveraging self-awareness and measurement to improve marketing strategies   [28:47 - 31:31] The Engineering Mindset: Principles for Life and Business Common challenges faced by engineers, including imposter syndrome Applying engineering principles to achieve work-life balance Building authentic relationships through generous and effective marketing   Key Quotes:   "Marketing at its core is about relationships. It's about creating relationships." - Pete Steege   “Marketing is generosity. Give first. Give as long as you can before you charge them.” - Pete Steege     Engineer's Blueprint for success: https://www.engineeryoursuccessnow.com/engineers-blueprint/   Let's connect! Find me on my LinkedIn, Facebook, and Instagram. I'd love to hear from you.   Sign Up for the Email List: https://bit.ly/3QFzcWW    You have the strength of a hero within you. Check out my website, www.engineeryoursuccessnow.com, and learn how to unlock your potential and achieve success both in business and in life.

How can engineers use their problem-solving skills to improve their marketing and connect better with customers?   In episode 157, Dr. James Bryant welcomes Pete Steege, a former engineer turned marketing expert. Pete shares his journey from engineering to marketing, offering insights for technical professionals looking to expand their skill set. This conversation delves into common marketing mistakes made by tech companies, effective frameworks for crafting compelling messages, and strategies for building meaningful customer relationships. Pete's unique perspective bridges the gap between technical expertise and marketing skills, providing listeners with practical tools to enhance their marketing efforts and business success.   [00:00 - 03:31] The Engineer's Path: From Circuits to Connections Pete's journey from electrical engineering to marketing The fundamental connection between marketing and relationships Finding creativity and fulfillment in marketing roles for technical professionals   [03:32 - 09:23] Rewiring Perceptions: The Marketing Mindset Overcoming negative stereotypes about marketing The importance of generosity and value in successful marketing Using internal cues to guide career transitions   [09:24 - 15:26] Debugging Tech Marketing: Common Pitfalls and Solutions The mistake of prioritizing facts over customer problems How inconsistent messaging leads to ineffective marketing The power of simplifying complex messages for better communication   [15:27 - 22:26] Engineering the Brand Story: Frameworks for Success Using the "truth chain" to connect customer problems with solutions Rallying customers and employees around a core mission Implementing the content triangle for relevant, expert, and valuable marketing   [22:27 - 28:46] Mapping the Customer Journey: A Strategic Approach The importance of understanding the ideal customer journey Identifying and addressing gaps in the customer experience Leveraging self-awareness and measurement to improve marketing strategies   [28:47 - 31:31] The Engineering Mindset: Principles for Life and Business Common challenges faced by engineers, including imposter syndrome Applying engineering principles to achieve work-life balance Building authentic relationships through generous and effective marketing   Key Quotes:   "Marketing at its core is about relationships. It's about creating relationships." - Pete Steege   “Marketing is generosity. Give first. Give as long as you can before you charge them.” - Pete Steege     Engineer's Blueprint for success: https://www.engineeryoursuccessnow.com/engineers-blueprint/   Let's connect! Find me on my LinkedIn, Facebook, and Instagram. I'd love to hear from you.   Sign Up for the Email List: https://bit.ly/3QFzcWW    You have the strength of a hero within you. Check out my website, www.engineeryoursuccessnow.com, and learn how to unlock your potential and achieve success both in business and in life.

On this episode of Starting a Business Simplified, host Suzy is joined by guest Therese Tarlinton, Author of "SWAP Marketing without Money" who emphasizes the importance of thinking about partnerships as a way to help the listener or customer rather than for personal gain. They discuss the value of asking questions and providing a great experience for others. Therese shares insights on sharing other businesses' content to build relationships and the positive outcomes that can come from doing good things without expecting anything in return. The episode also delves into the power of partnerships and the impact of someone unknown sharing one's content. Therese stresses the need to find compatible partners and turn one's craft or passion into a business. They highlight a powerful example of six small business owners collaborating to create a book writing and publishing competition worth $30,000, showcasing the benefits of collective contributions from different businesses. Therese shares their experience in marketing, partnering with brands like Jeep, Sesame Street, United Colors of Beneathorn, and Huggies, which resulted in significant revenue growth. They discuss transitioning from working with small brands to teaching big global brands how to form partnerships with smaller ones. Tarlinton's book, "SWAP Marketing without Money," offers insights and secrets on brand collaborations. The episode emphasizes finding uniqueness, delivering on partner expectations, and attracting the next partner as key strategies in forming successful partnerships. Therese shares personal examples, such as approaching the PR manager at Jeep's head office to showcase their brand and receiving coverage in various media outlets. They also discuss the importance of over-delivering, generosity, and exceeding expectations in collaborations. The ultimate customer experience is another crucial topic, prompting listeners to consider what it would look like and how to deliver it. Tarlinton emphasizes the value of partnerships in reaching different audiences and tailoring approaches to their needs. They touch on their work with women in the health profession who are transitioning to consulting or coaching within the healthcare industry. The importance of finding compatible partners, networking, and asking for what one wants is also discussed. She advocates for maintaining a positive mindset, prioritizing helping others, and offering services without expectation. They highlight the importance of giving and offering assistance rather than solely focusing on personal gain. Therese believes that when actions are driven by good intentions, desired outcomes such as money and a larger audience will naturally follow. They inspire listeners to connect with people from different parts of the world and to recognize that everyone has something to offer. Overall, this episode provides valuable insights into the power of partnerships, creating the ultimate customer experience, and the mindset needed for successful collaborations in business. Free audio version of "SWAP Marketing without Money" https://theresetarlinton.com/ Free 103 Business Assets https://swap.theresetarlintonspeaker.com/103 Connect with Suzy Wraines: SuzyWraines.com Schedule a call: https://683519.17hats.com/p#/scheduling/ptcxpgvbdngwrshnkxktgrvpsbpkxvxd LinkedIn: Suzy Wraines ⁠https://www.linkedin.com/in/suzywraines/⁠ Join the Community: https://www.facebook.com/groups/startingabusinesssimplified

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeSummaryIn this episode of the OptYOUmize podcast, hosted by Brett Ingram, entrepreneurs learn about ten effective marketing tactics that require no financial investment. Ingram discusses the challenge small businesses and solopreneurs face with limited budgets and the necessity of creative, cost-effective marketing strategies to fuel sales and business growth. The tactics covered include social media marketing, content marketing, email marketing, networking, search engine optimization, referral programs, collaborations and partnerships, local marketing, DIY public relations, and customer engagement and retention. Ingram emphasizes the importance of patience, persistence, and leveraging these strategies to generate momentum and grow a business without an initial budget. The goal is to help entrepreneurs market their products or services efficiently while building a sustainable business and personal life.Chapters00:00 Introduction to Marketing Without a Budget00:30 The Entrepreneur's Dilemma: Starting Without a Budget01:45 Creative Marketing Strategies for Solopreneurs02:46 10 Cost-Effective Marketing Tactics Explained04:07 Social Media Marketing: Leveraging Platforms for Growth06:32 Content Marketing: Building Authority and Engagement08:27 Email Marketing: Building a Targeted List10:24 Networking: The Power of Industry Connections12:58 SEO: Maximizing Organic Traffic14:50 Referral Programs: Encouraging Word-of-Mouth15:57 Collaborations and Partnerships: Expanding Reach18:13 Local Marketing: Engaging with the Community19:09 DIY Public Relations: Crafting Your Story21:37 Customer Engagement and Retention Strategies22:30 Conclusion: Persistence and Creativity in Marketing

Marketing is like flossing - no one really wants to do it, even though it's important. Why not try a marketing technique your customers will love instead, using content instead of traditional ads? They'll thank you for it, and so will your budget. Visit https://ibexmedia.clientcabin.com Ibex Media City: Calabogie Address: 1036 Barryvale Road Website: http://ibexmedia.ca Phone: +1-613-325-1975 Email: mepadmin@gmail.com

No blog, no worries! Learn how to navigate Pinterest marketing without using a blog and grow your brand now.

Feeling overwhelmed by the endless demands of organic marketing and content creation? Join me as I dissect the misconceptions behind these strategies and reveal why they might not be the growth catalyst you've been banking on. Tune in to discover a more intentional approach that could transform your strategy.

"Click here, sign up to our news letter, tag a friend to be in to win" - it's everywhere online. But could you do a roaring trade without social media? That's a question marketing strategist Rachel Klaver can answer. She speaks to Jesse.

Welcome back to the Contractor Growth Network Podcast! Today's episode is our presentation from the JobTread Connect User Conference in Dallas, TX a few weeks ago! This brand new presentation is all about how to tell the stories of your customers in a way that Gets people excited to work with you Shows off your work Makes selling easier Builds your brand We hope you enjoy this episode! Find out more about us here! www.contractorgrowthnetwork.com

Hey, Mama! If you are currently facing social media burnout or desire to step back from social media for marketing, then today's episode is for you. In today's episode, I break down my four step process for transitioning your business to marketing without social media. Social media doesn't have to be part of your marketing strategy if it's not how you best show up for your community or if it's just something you have no desire to do. You have options. It's about finding what works best for you in your current season of life. In this episode, you will learn:How to determine if you're ready to transition to marketing without social mediaThings to consider before stepping away from social mediaMy 4 step process for transitioning your business to marketing without social mediaResources Mentioned in Today's Episode:Life in Seasons 1:1 CoachingRecommended Podcast + Business Tools:Podcast Hosting: Captivate (7-Day Free Trial) Simplify your marketing through podcasting: Make Money Podcasting Audio CourseCreate podcast content that nurtures and converts your podcast listeners into your paid programs and offers: The Lead Generation Playbook Private PodcastEmail Marketing: Convertkit (14-Day Free Trial)CRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Host your community and sell your digital products: PodiaSome of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode134I want to hear from you! Have a question or an episode idea? Leave me a message and have your message played on the podcast! Leave a message here.Connect with Andria:Instagram: @mamaturnedmompreneurEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In this podcast, learn about the shift from traditional advertising to content strategies, the potential for unlimited ROI, the lasting impact of valuable content, and the importance of omnipresence across diverse platforms. These insights are drawn from Manuel Suarez's experience in building a successful brand through a well-executed content strategy.

In this episode of "Enneagram and Coffee," I interview Julie Ciardi, a business and mindset coach for women. We discuss the importance of niche building and running a business without relying solely on social media. Julie shares her journey from a corporate career at IBM to entrepreneurship, her discovery of her Enneagram type, and the impact it had on her. She emphasizes the value of working with a trained Enneagram expert. I also share my insights on identifying patterns in ideal clients, evidence-based niching, and the power of in-person interactions and offline marketing techniques. To learn more about how to work with Julie and BEcome the version of yourself that makes the impossible possible, visit www.igniteherbrand.com or tune into the BRAND Podcast on your favorite streaming platform. -- Enneagram University ( bonuses available when you sign up through my link ) - https://www.theenneagramuniversity.com/?ref=6708b5 50% off honeybook - share.honeybook.com/sarajane725 FREE coaching business roadmap: https://sarajane-case-3grp.squarespace.com/freecoachingroadmap Notion Templates here - www.sarajanecase.com/shop  Enneagram Coffee here - https://www.summitcoffee.com/sarajanecasestore Call/text your enneagram questions to (828) 338-9127 Grab a copy of my books at www.thehonestenneagram.com & www.theenneagramletters.com Check out my YouTube channel: www.youtube.com/sarajanecase Learn more about your ad choices. Visit megaphone.fm/adchoices

On Today's Episode: In a world dominated by technology and data, we often lose sight that people are at the heart of the matter. Building connections & partnerships in communities is essential to any project's success. Building (and Telling) compelling narratives helps us connect with our target audience on a deeper level and significantly enhances the impact of marketing strategies. However, capturing and presenting these stories in campaigns effectively is challenging, especially given the rapid shifts in media, the difficulties in sourcing stories across geographical and corporate boundaries, and the sheer volume of content we are capable of generating these days. So I've assembled an esteemed panel if practitioners: Scarlett Chepke from SOLV Energy, Pallavi Singla from Nextracker, and Tom Weirich from EDP Renewables, all distinguished leaders in marketing and communication. They offer insight into harmonizing technology with creative thought to make a lasting connection with your ideal customer and audience. Their approaches range from specific social media policies and AI-powered analysis to glean audience insights, to motivating employees to share their experiences, using software to tag and manage content effectively, and tips on managing the story-gathering process at scale. This dialogue provides key details on how, despite the implementation of AI and software tools, the heart of good marketing is a return to the story. By understand its mechanics, we are able to craft communication, internally & externally, that aids in accelerating this energy transition and enrolling more agents of change to stand alongside us.That's the power of Storytelling. Are you using it well? If you want to connect with today's guest, you'll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.SunCast is presented by Sungrow, the world's most bankable inverter brand.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today's guest and explore recommendations, book links, and more than 637 other founder stories and startup advice at www.mysuncast.com.You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

Marketing is more than billboards and blogs. Your own genuine interest in the people you interact with every day can be your most effective marketing tool. John and Erich discuss simple, low-cost ways to turn clients and colleagues into marketing opportunities for you and your firm.

In this episode Faith Over Fear speakers Stacie Hall & Tom Chenault share tips on how to get started as a network marketer even when you're low on money or you don't have the confidence to build your business.   faithoverfearlive.com Sept. 7-9, Orlando, FL   Ray Higdon, is a bestselling author of several books, renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home based business and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs (https://rayhigdoncoaching.com).   Partner with Ray: ★ Take the 1K RankUp Challenge: https://rankmakers.com ★ Apply for Coaching: https://higdongroup.com/coaching ★ Invite to Speak: https://higdongroup.com/speaking ★ Order his Books: https://rankmakershop.com/collections/books-journals/book   Connect with Ray: ★ Podcast: https://higdongroup.com/podcast ★ Facebook: https://www.facebook.com/rayhigdonpage ★ Instagram: https://www.instagram.com/rayhigdon ★ Twitter: https://twitter.com/rayhigdon ★ LinkedIn: https://www.linkedin.com/in/rayhigdon   Thank you for watching and be sure to subscribe for more: https://www.youtube.com/@HigdonGroup We believe in you! - Ray Higdon   ======================== More About Ray: Ray's, Home Business Profits, has had over 10 million downloads with approximately 160k downloads every month (https://higdongroup.com/podcast). The Higdon Group hosts annual events with as many as 2,000 people live and nearly 7,000 registered online for their Rank Maker community (https://rankmakers.com). As a top keynote speaker, Ray has shared the stage with world renowned thought leaders, including Tony Robbins, Les Brown, Brendon Burchard, Robert Kiyosaki, Bob Proctor, Gary Vaynerchuk, Grant Cardone, Magic Johnson and many more (https://higdongroup.com/speaking). Ray resides in Naples, FL with his wife Jessica, a prominent realtor, and he has four children. As a follower of Jesus Christ, Ray incorporates faith based principles into all of his decisions, life challenges and business successes. They have raised over $1,000,000 to support families in need, the battle against human trafficking and advancing alternatives to traditional health care. Learn more about Ray Higdon: https://www.rayhigdon.com

John Golden and Chris Pistorius explore how to start marketing on a budget in this podcast. They stress finding target clients and creating a unique selling proposition before investing in marketing methods. Chris shares his dentistry marketing knowledge with other sectors. They explain the necessity for a CRM system to track customer data and processes to handle leads and customer interactions. They also cover marketing simplicity and honesty and propose resources for developing and scaling a business.  

Alexander has designed dozens of technologies started several businesses including @INK_4all, a powerful AI-powered content marketing tool that also mitigates risk associated with building content quickly using AI. inkforall.com