Podcasts about future marketing

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Grace Stein aka ‘The Car Girl' is the Marketing Coordinator for Bannister Automotive Group and the President of the Automotive Business Student Association. Passionate about equality and inclusion in the automotive industry, she leverages her expertise in social media marketing to engage and inspire others. Today, Grace Stein shares captivating stories about her upbringing surrounded by the roar of engines, thanks to her drag racing parents, and a pivotal high school auto shop experience that set her on the path to success. We'll explore her dual role at Bannister Auto Group, balancing head office responsibilities with social media management at a dealership, and her experiences as a media and marketing director for the largest outdoor student-run auto show in Canada.  Plus, get to know "Car Girl Grace" and her passion for drag racing, along with her exciting future aspirations and sage advice for women entering the industry. Tune in for an episode full of inspiration, practical insights, and a celebration of breaking new ground in the automotive world! -------------------------------------------- This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Their strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit

Join Nick and Trip on the latest episode of the "Marketing Mad Men" show as they delve into future marketing trends for 2025. Reflecting on past predictions, they discuss the importance of customer experience, the inefficiencies in the healthcare system, and the potential of AI and automation. They also turn to experts Denish Shah, Hugh Massie, and Cesar Wurm to explore sustainability trends, innovations in packaging, and the shift towards brand storytelling. With various predictions for the new year, this episode is a must-listen for anyone interested in the future of marketing. Key Takeaways: Customer Experience: The importance of improving customer experiences and addressing issues like indecision and staffing shortages. Healthcare System: The need for compassion in healthcare and empowering employees to make decisions. Embracing AI and Automation: The role of AI in handling mundane tasks and improving productivity. Sustainability Trends: The ongoing investment in renewable energy and the significance of reducing waste and improving recycling practices. Brand Storytelling: The shift away from performance marketing towards engaging narratives and original content. Predictions for 2025: Increased focus on privacy, rise of interactive content, and the need for personalized consumer experiences. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Education is evolving fast!  From online learning to a stronger focus on mental health, sustainability, personalisation and mobile-first strategies, these trends are reshaping how institutions attract and engage students. Tune in as Chris breaks down these key marketing shifts and discusses how you can stay ahead in this rapidly changing landscape. 

“Language is more than just how we communicate and how we connect, right? It also can convey who you are and why you should or should not be monetized and taken seriously.” -Kanene Ayo Holder   Kanene Ayo Holder is a renowned inclusive marketing, AI ethics expert and diversity consultant. With three National Endowment for the Humanities awards and an extensive background in education and interactive theater, she transforms learning experiences for corporations, schools, and non-profit organizations. Her work has been awarded with a Colin Powell Fellowship for Policy Study and numerous published contributions and speaking engagements on equity and the future of work. As the AI Integrations Manager for DEIGPT, an ethical and inclusive AI model, Kanene empowers individuals and companies to develop effective, responsible AI strategies. She is excited to leverage her expertise to bridge the worlds of marketing, AI, and diversity, shaping the future of inclusion. Recently, Kanene launched FutureFixer (futurefixer.ai) to support companies and leaders be more inclusive by leveraging her academic and anecdotal research across sectors and industries to accelerate innovation informed by inclusion. In this episode, we see Kanene unravel the essence of making AI, Marketing, HR, and everything in between as inclusive and prepared for what lies ahead.   Website: https://www.futurefixer.ai/ Facebook: https://www.facebook.com/kanene.holder LinkedIn: https://www.linkedin.com/in/kaneneayoholder/ Instagram: https://www.instagram.com/blackissuesissues/

“Language is more than just how we communicate and how we connect, right? It also can convey who you are and why you should or should not be monetized and taken seriously.” -Kanene Ayo Holder   Kanene Ayo Holder is a renowned inclusive marketing, AI ethics expert and diversity consultant. With three National Endowment for the Humanities awards and an extensive background in education and interactive theater, she transforms learning experiences for corporations, schools, and non-profit organizations. Her work has been awarded with a Colin Powell Fellowship for Policy Study and numerous published contributions and speaking engagements on equity and the future of work. As the AI Integrations Manager for DEIGPT, an ethical and inclusive AI model, Kanene empowers individuals and companies to develop effective, responsible AI strategies. She is excited to leverage her expertise to bridge the worlds of marketing, AI, and diversity, shaping the future of inclusion. Recently, Kanene launched FutureFixer (futurefixer.ai) to support companies and leaders be more inclusive by leveraging her academic and anecdotal research across sectors and industries to accelerate innovation informed by inclusion. In this episode, we see Kanene unravel the essence of making AI, Marketing, HR, and everything in between as inclusive and prepared for what lies ahead.   Website: https://www.futurefixer.ai/ Facebook: https://www.facebook.com/kanene.holder LinkedIn: https://www.linkedin.com/in/kaneneayoholder/ Instagram: https://www.instagram.com/blackissuesissues/

This is the final episode of a three-part series inspired by the 2023 Marketing Leadership Summit at the Kellogg School at Northwestern. The Summit is an annual gathering organized by Kellogg faculty and executives from Egon Zehnder and McKinsey.For this special episode, Jim welcomes Freddy Adenuga and Kaitlin Loomis, two MBA students who attended the Leadership Summit and currently serve as co-presidents of the Kellogg Marketing Club.During this conversation, Jim, Kaitlin, and Freddy cover a wide range of topics, including authentic leadership, the characteristics of a great company culture, and how to appeal to the next generation of marketers. Plus – the podcast wraps up with a special interactive creative brief section, in which Freddy and Kaitlin ask Jim some fun questions and share their hopes for the future of marketing and more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I recently joined the Firm Transitions podcast with Corey Walen to discuss financial advisor marketing: If you're not talking about your business for yourself, who is? What are the most successful FA's doing? How much business do you lose in the due diligence process? I  don't know what kind of content to create? -- Corey's details:  Corey Walen, Managing Partner, Bridgemark Strategies ⁠LinkedIn⁠ YouTube -- Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for a compelling guest please send me an email: corey@marketerscompany.com Engage with me on ⁠⁠LinkedIn⁠⁠ and make sure you're subscribed to my channel on ⁠⁠YouTube⁠⁠! Cheers, Corey

Warren Danforth is the owner of Spa 35 Medical Spa, a business he launched 16 years ago in downtown Boise. Spa 35 helps people look and feel their best with a long list of non-invasive cosmetic services that include Botox, Juvederm, IPL laser treatments, and CoolSculpting fat removal. Rhea and Warren have worked together on developing future marketing leaders utilizing Spa 35 as a potential client for Boise State University students assigned to create a marketing agency and pitching Spa 35 as their agency of record. Warren brings a unique combination of experiences to the Med Spa industry. His leadership and management practices in the aesthetic business are influenced by more than fifteen years in sales and general management positions and as a pioneer in the wireless telecommunications industry. 00:00 - 00:19 “Sometimes we don't spend as much time thinking like the consumers as we should.” — Warren Danforth 00:20 - 00:40 Welcome to Peppershock Media's Marketing Expedition Podcast 00:41 - 02:34 Warren's background 02:35 - 05:18 Marketing Essentials Moment: NMTNY 2023 05:19 - 07:15 Welcome to the show, Warren! 07:16 - 09:53 Warren's entrepreneurial journey in Boise 09:54 - 11:51 Building a marketing partnership for success 11:52 - 15:25 What to stop, start keeping, and tweak 15:26 - 16:06 Here's a $25 credit to try Stitch Fix! There's no subscription required & shipping is free. Use our link to get your credit. 16:07 - 18:58 Sending out your core messages objectively 18:59 - 21:48 Ratings, Reviews, Recommendations, Referrals, and Rewards 21:49 - 25:08 Future marketing leaders' development 25:09 - 27:50 Staying on top of trends and technology 27:51 - 31:42 Providing value and educating people 31:43 - 32:40 Cosmetic innovation for every generation. Visit Spa35 32:41 - 34:46 Warren's nuggets of wisdom for aspiring entrepreneurs 34:47 - 35:22 Give us a review! Enjoy your Marketing journey! 35:23 - 36:08 Join The Marketing Expedition Community today! #leadershipdevelopment #leadership #leadershipskills #education #marketing #business #businessdevelopment #advertisiting #branding #entrepreneur #marketingtrends #technology #spa35

Surveys have shown that 95% of text messages sent are read within just a few minutes of receipt while about 30% of consumers with mobile phones interact with brands via text messages. As marketing continues to become a highly dynamic area for many businesses, whether startups or established, innovative promotional strategies continue to prove to be suitable for the modern business environment in which competition only grows stiffer. Text messaging was originally intended for normal communication, but today, it has emerged as one of the most effective marketing techniques. Is it really the marketing option with a future? The mobile market grows larger by the day, with over 7 billion mobile phone subscriptions worldwide (according to statistics by the International Telecommunication Union). This presents a tremendous amount of opportunity to marketers looking for new avenues of connecting with this ever growing list of mobile phone subscribers. Geo location and mobile tagging have come up to help discern the behavior of the mobile consumer in order to deliver more relevant marketing content to them. By the end of 2012, about 1.08 billion of the mobile phones that were in use were smartphones. About 3.05 million of these devices were SMS-enabled. The number, no doubt, has leaped significantly since then. Simple observations indicate that the way in which people use mobile phones (especially smartphones) continues to open up new possibilities. Today, there are millions of apps on various app stores. These range from those that can turn a simple smartphone into a ruler to those that will turn the devices into advertisement boards. Finding out just how much people have come to rely on their phones is amazing in and of itself. According to a July 2012 study by Pew Internet and American Life Project, about 86% of mobile internet users use their mobile devices while watching TV. Long gone are the days when coupons could only be found in printed newspapers. Today, text message marketing has made coupons and coupon codes to be taken by storm among all ranges of consumers with access to mobile phones. Taco Bell ran a campaign of its own dubbed RefreshIt that ended up proving that consumers can be hooked to a brand even while on the move, thanks to the use of text message subscriptions to access coupon codes on various products and service promotions. The aim of marketing is to expose existing and prospective customers to your product, cause or service. Text message marketing presents an opportunity to keep customers engaged to a brand they like without having them tethered, a practice that has proven to swell sales for many companies. Email marketing, television commercials and many other traditional and semi-traditional marketing techniques are still popular, but their future cannot be compared to that of text message marketing. especially with projections showing that mobile internet usage is expected to overtake desktop internet usage by 2014.

Hawke Media founder Erik talks TikTok over Facebook, explains the key to marketing to Gen Z, and gives advice for wannabe agency owners.

Brandon Yosha has large shoes to fill. The son of Buddy Yosha - nationally renowned trial lawyer - he joined Yosha Cook & Tisch and quickly made headlines. Within five weeks of joining the firm he was entrusted to deliver an opening argument against Indianapolis Power and Light. The resulting verdict? $20.3 Million in damages. This former Division I athlete is carving his own path as a promising attorney. He is the youngest recipient of the prestigious Marquis Who's Who list of Top Lawyers in America and has served over 100 clients since 2019. I caught up with Brandon to understand what went into preparing for his monumental first trial. We also discuss the importance of mentors, putting the client first, and the power of blending traditional and new marketing. What's in this Episode? Who is Brandon Yosha? What did you learn from securing a $20.3 MM verdict in your first trial? How does relationship equity factor into the growth of a law firm? What traditional models of marketing have the largest ROI? How can TikTok shape the future of a law firm?

The marketing industry of today looks almost nothing like it did less than a decade ago. The wealth of new tools and platforms, new expectations, and changes in the market have forced agencies to adapt—or get left behind. But despite the trends and the many changes, agencies still have a place on the playing field. If you want to know where they fit in the future of marketing, our guest today is here to lay it out for you.We're welcoming back our (unofficial) Perfectly Mentored Podcast co-host—Nick Shackelford! It's his third time on the show, but we're still just as excited to have him. He's a brilliant business leader, and one of the world's most successful e-commerce and Facebook marketers. Nick is the current managing partner of Structured, a highly-collaborative DTC digital marketing agency.In this episode of the Perfectly Mentored Podcast, Nick Shackelford joins Jason Portnoy to share his thoughts on the current state of marketing, building in public, and the changing role of agencies and marketers. Welcome back, Nick!Topics Covered:What is the current state of DTC and online marketing right now? [2:40]Have we all been spoiled or is everything just suddenly changing fast? [7:12]How do you lead your agency in today's age? [10:55]How do you manage all of these moving parts that come with running an agency? [16:34]What's your take on the importance of agencies? [21:04]Do you believe that agencies will continue to have a purpose? [25:55]Do you think brands are going to start doing things themselves, rather than working with agencies? [30:55]Are some people better off working for others than starting their own businesses? [36:50]What made you decide to build in public? [42:49]The two hardest parts about building in public. [46:42]The pros and cons of being fully transparent online. [51:32]How do you become a better communicator? [55:08]What leadership qualities do you think you have to learn to get your team to the next level? [59:25]What differences in leadership style do you need to make to get from 0 to now, and now to the next level? [1:01:28]The most important, lucrative technical skill that people need to learn in marketing? [1:03:35]Connect with Nick Shackelford:InstagramLinkedInWebsiteFacebookConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube

Michael Epstein has served as CMO of multiple Ecommerce Brands, where he leveraged mailing as a way to  improve customer loyalty, retention, and profitability.  He's now a principal at PostPilot,  a platform that allows entrepreneurs, retailers and organizations to send personalized postcards and handwritten cards automatically and at scale.  Key Takeaways.  PostPilot, and the ability to send targeted, handwritten postcards without much effort. Leveraging postcards to rise above the digital noise. Integrating and personalizing postcards into any marketing strategy. Customer acquisition and retention. How to place processes in place to ensure flawless results in your marketing campaigns. Sending prospective messages without arousing any suspicions from your potential clients.  Connect with Michael.  Linkedin - https://www.linkedin.com/in/mepstein1/  Website - https://www.postpilot.com/ 

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Cryptocurrencies, creator coins, and NFTs are not merely a trend, argues Jeremiah Owyang. On our latest podcast, he offers insights into what they are and how they might change the future of marketing.

It's time for another Real Talk!   Anne Mezzenga is the co-founder of Omni Talk and the Former Director of the Target Store of the Future Marketing & Partnerships for Target. In this special episode, Anne and Chris share their top 3 things they are scared they are wrong about in Retail! Listen Now.

Fail to Win, it is all how you perceive it. Two books: "Future Marketing" by Jon Wuebben and "Killing Marketing" by Joe Pulizzi and Robert Rose. TIP: DO NOT buy marketing books older than 1.5 years unless you want a history lesson...LOL

On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman. For sponsorship opportunities contact us:   advertising@insiderintelligence.com.   For more information visit:   https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi?  Drop us a line at podcast@emarketer

Great, informative interview with Tim Hughes Tim Hughes is universally recognised as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. Both published by Kogan Page. Company Website: DLAIgnite.com Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/ Twitter: https://twitter.com/Timothy_Hughes You Tube: http://www.youtube.com/c/TimothyHughes1 Facebook: https://www.facebook.com/TimHughesSocialSelling/ Instagram: https://www.instagram.com/tim_hughes1/ Clubhouse: @timothy_hughes

The marketing proposal starts as an investment and, at the end, the marketing dollars were an expense. The "investment" presumed revenue dollars would exceed the investment by twice or higher the marketing investment. Support the show (https://paypal.me/321SETAPPT?locale.x=en_US) --- Send in a voice message: https://anchor.fm/321bizdevelopment/message Support this podcast: https://anchor.fm/321bizdevelopment/support

The marketing proposal starts as an investment and, at the end, the marketing dollars were an expense. The "investment" presumed revenue dollars would exceed the investment by twice or higher the marketing investment. Support the show (https://paypal.me/321SETAPPT?locale.x=en_US) --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/321takecontrol/message Support this podcast: https://anchor.fm/321takecontrol/support

The marketing proposal starts as an investment and, at the end, the marketing dollars were an expense. The "investment" presumed revenue dollars would exceed the investment by twice or higher the marketing investment. Support the show (https://paypal.me/321SETAPPT?locale.x=en_US) --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/realpeopleusa/support

How often do you think about the marketing that 'future you' will benefit from? If you ever feel like you have no time to market your business because you're so busy, this podcast will show you how to make the most of the marketing work you've already done. Enjoy!

Christina and Peter share great examples of businesses and organizations that missed the boat when considering marketing trends. In most cases, they become expensive mistakes. Tune in and learn how you can ensure you aren't distracted by shiny objects but you are still investing in the right marketing tactics to reach your target audience.

On this week's episode of the Break It Down podcast, Joel sits down with Evie to discuss her journey to become a marketing apprentice at Codebreak. What has her apprenticeship entailed so far and what does the future look like for marketing talent?

Hello all! This week we are honored to welcome Harden Creek Slot Car owner Terry Flynn onto the podcast to discuss his business, the acquistion of Life Like Racing by Harden Creek, and the future of the hobby in marketing to the younger generation. We also welcome Nick Kanan of NKSlots on as guest co host as we also break down the iRacing H.O Invitational series race at Texas and a sneak peek into the final week of Season 1 and the upcoming schedule for season 2. We also recap the COHORA series race that occurred on June 12th and give race results. We really enjoyed making today's podcast and it opened up some new topics we'd love to cover in the future! Note: I just realized later in the podcast that Terry's mic was malfunctioning to the point that it was fading out and skipping. We had conducted a test before the podcast and it did not have an issue. I also mispronounced Nick's last name which I mention at the start of the podcast. I'm sorry guys! - Chase Check out Terry's company Harden Creek: https://hcslots.com/ Check out Nick's Twitch channel and slot car page: https://www.twitch.tv/nickpontmercy https://www.facebook.com/NKSlots/ COHORA Facebook: https://www.facebook.com/groups/COHORA/ --- Send in a voice message: https://anchor.fm/ho-racing-today/message Support this podcast: https://anchor.fm/ho-racing-today/support

Our latest guest on the podcast is Sophie Lacoste, Administrator of Fusalp and granddaughter of René Lacoste, founder of Lacoste. Follow along as she divulges her family's heritage and relationship with sports, with our host Olivier Guyot of Fashion Network. Find out her inspirations behind the transformation of Fusalp, future of premium-luxe sportswear market and the importance of creating a positive impact on the world.Support the show (https://www.luxurynsight.com/)

With the start of a new decade, predictions about the future of marketing abound.

Maybe your sales funnel is overflowing right now — that's great. But maybe you're thinking about an upcoming recession. Your funnel might not be so hot then. But there are ways to prep for your future sales funnel, and it involves thinking about the way you are handling your leads right now.

Faced with more data than we know what to do with and consumer expectations outstripping the ability to respond, the marketing mix continues to fragment. Are marketing departments properly equipped to deal with mounting demands - and are they doing enough to ensure they're fit for the future? Bree Throssell, ENGINE's Head of Comms, chats to ENGINE Transformation Strategy Director, Suzi Bentley Tanner, to discuss marketing transformation programmes and what brands need to do to adapt and thrive - not just survive.

How does a former recording artist who was discovered on MySpace drive the marketing efforts of one of the most iconic American brands forward, while paying homage to its successful legacy?   Monica Rustgi, Vice President of Marketing for Budweiser, shares her insights and journey with hosts Ritesh Gupta, Amber Mundinger, and Natasha Cholerton-Brown. She also reflects on with why she believes that success comes in part from fearlessly injecting yourself into whatever moves your brand forward, the three things she seeks in every winning creative opportunity, the importance of understanding a business problem, and why she’s determined to not fall victim to stereotypes of other female leaders.

In this episode, Tim and Randy will talk about short term versus long term marketing strategies, which are basically all about how to continue to get clients into your gym business. Most gym owners focus mostly on short term marketing strategies which only work for not more than a month or two, but with long term strategies, they can get to keep new clients coming in all year round. Tim and Randy will dive deeper into the differences between the two strategies, and share some actionable tips on exactly how a gym owner can plan out both their short and long term marketing to continue nurturing existing clients and bring in consistent sales. Key Takeaways: Having multiple poles in the water (01:28) Brand awareness marketing versus direct response (04:23) Marketing to custom audiences (06:53) Creating engageable content for your market (11:33) People buy from those they know, like, and trust (16:00) Creating an evergreen offer that your gym will be known for (21:21) Simplifying the process of the ease of the sale (29:42) The salsa recipe play (35:10) Elevate your game and be professional (41:46) -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going here -- If you don’t already have my book, get your copy FREE here. -- Connect with Tim: Schedule A Call Facebook Instagram LinkedIn Connect with Randy: Facebook Instagram -- Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!

What does a journalist who spends every single day with CMOs think about how today's marketing leadership can help define the future of business? I grabbed a quick interview with Jenny Rooney, editor at CMO Forbes, while at Cradle Marketers, an event about shaping the future of marketing held at Miami University.

On part 2 of this episode of Renegade Thinkers Unite recorded live at the PSFK conference, Drew speaks with two guests about how marketers can relate to audiences over 50 and the future marketing trends to be looking for. David Stewart, CEO/founder of Ageist, explains the disconnect between 50+ audiences and younger marketing teams. He shares insights that will change the way you approach marketing to older generations. Dr. Devon Powers shares her knowledge on future marketing trends and how brands need to be thinking about their future interactions with guests. You’ll appreciate this episode, it’ll leave you thinking. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [1:18] Part 2 of the podcast recorded live at the PSFK conference [1:55] Most marketers are missing the mark for consumers over 50 [8:10] How can you communicate effectively with the 50+ demographic? [16:26] Dr. Devon Powers, researcher and professor, on future marketing trends [23:57] Devon explains why challenging your marketing assumptions is key [28:19] Here are your main takeaways from this episode of Renegade Thinkers Unite Marketers are missing the mark for audiences 50+ -- here’s the solution "Too many marketers are obsessed with the millennial generation," explains David on this episode. Few brands understand what older consumers are looking for and they’re missing out on capturing their brand loyalty. He wants listeners to understand that people over 50 often feel invisible in the market, and if your company recognizes the value they add to society, you’ll be well on your way to capturing their dollars. Focusing on values and aspirations is key for marketing to all ages Campaigns focused on values and aspirations are two marketing trends that are always successful. No matter the age of your audience, these types of campaigns speak to every consumer. If you appreciate a consumer’s accomplishments and explain how your company can help them succeed even more, you’ll earn customers for life. Here’s how you can identify future marketing trends Devon explains that always evaluating your physical and online environments is key to understanding future marketing trends in your industry. Marketers need to be thinking about how their consumers identify themselves and interact with others. Those patterns and trends will dictate how they interact with your brand. If you’re always challenging your assumptions, you’ll be on your way to understanding where marketing trends are headed in the future. Connect With David Stewart: Ageist website Email David Connect with David on LinkedIn Follow Ageist on Twitter Follow Ageist on Facebook Connect With Devon Powers: Devon’s website Devon’s Temple University webpage Connect with Devon on LinkedIn Follow Devon on Twitter Resources & People Mentioned PSFK Conference Connect with Drew http://renegade.com/ On LinkedIn On Twitter On Facebook On Instagram

I am gradually implementing habits to put out daily consistent content across many platforms. It will (hopefully) eventually allow my audience to consume and interact with my brand from many angles and that way, stay top-of-mind. 

Brett Hoffman talks the future of marketing, social media marketing in the business of sports. How Sprinklr takes corporations to the next level and creates fan engagement for sports franchises and brands. Advice to Future Marketing majors. Differentiating yourself on social & more.

The future marketing like everything else today is impacted by technology. Most people today have no idea how much information on them is changing marketing to them. In the future marketing, companies will use AI. VR and augmented reality to build marketing for them specifically based on what they do and did. Today, we’re going to continue from a previous episode where we talk more about what was going on with sales and the sales process. Let's talk a little bit more now about the technology and the future that’s coming up as well as what is existing today and what we have to look for. Now, to carry on a little bit from last week, we talked about social media, sort of the final part, the final cut. With social media, you can, today, build relationships and build relationship with people who are influencers in your area or your field, as well as people who may potentially be influencers within the sales process of your business, of your product, but relationships can’t be abused. There are some approaches that are really weird and they reek of the time when people thought that they could do it with business cards. There was actually even some car dealer or something or a used car salesman. He used to talk about and teach people how to just buy tons of business cards and leave them all over the place. Throw them places, et cetera, and it’s almost like we have some of those people out there. As you’ll notice in social media whether it be Facebook, LinkedIn, et cetera, you go and make a contact and somebody sends you back an immediate message saying, “Oh, here’s what I do and here’s what I’m selling. Are you interested?” Well, that’s today considered very obnoxious. It's annoying and while it might work once in a while and will cause stories to be told about how I did this. Some will say I generated sales without thinking. It’s the without thinking part that really is troublesome because it’s not going to build a good business. What will build a business today, and future marketing? Of course, more and more so, it’s customer service. Customer service now is always on. Think of not just like your instant TV but it’s always on. Customers have access today to more information from other customers, as well as ratings, et cetera, some of it false. You have to monitor things for that reason. It’s why you often hear that buyers are right now considered to be 65%, two-thirds of the way through the sales process because of research before they even reach out to the sales person in your company or any of the company for your product or competitive product. That number is expected and will probably grow easily to 85 plus percent. How do you get ready? That tells us two things. Sales is rapidly removing the salesperson. What is it replaced by? Customer service, information, the things that make your company and your product more attractive and how comfortable that person is. Get back to building that relationship with existing, as well as potential customers. Today, you can already geotarget to such an extent. You are, say, a real estate agent in a particular area, you don’t need to blast in advertisement into the newspaper. A car dealer doesn’t have to blast an advertisement into the newspaper. They can actually target people who are interested in cars and thinking about buying a car based on social media characteristics that already exist within their very targeted market area. Technology is changing even more and those changes are going to accelerate quite a few things. Before I talk about what they will accelerate, keep in mind why you need to be interested in this tech that’s coming out. Don’t say, “Well, I’m having trouble keeping up,” because quite frankly, this technological change that’s occurring gives you or your competitors the opportunity to substantially increase market share, become closer to the customer, and possibly step in front of you in the line of information that the customer’s seeking. Now,

"Future Marketing: Winning in the Prosumer Age" by Jon Wuebben   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/future-marketing-jon-wuebben

This podcast features Jon Wuebben, CEO of Content Launch, a popular content marketing software platform for agencies and businesses to plan, create, launch, promote and measure content. Jon is a content marketing expert with 20 years under his belt. In addition to being a passionate marketing guy, Jon is also a music lover, singer, and songwriter. He shares his vast content marketing knowledge through speaking at events and authoring books. He has written three books. On this episode, Jon and I are diving into his latest book: Future Marketing, Winning in the Prosumer Age. It's a book for marketers, business owners, and anyone who wants to “future proof” their marketing plans. View the show notes page: http://www.socialbusinessengine.com/podcasts/future-marketing-winning-in-the-prosumer-age  

The future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer. The next fifteen years will unleash unprecedented improvements in social connection, efficiency, and quality of life, for everyone, the world over. We interview marketing industry leader, Jon Wuebben, draws on the latest research, data, and predictions across multiple disciplines to show you: How cultural and technological shifts will impact the marketing practice How content marketing and marketing technology will change How to transition from brand messages to multi-sensory “experiences” Why platforms will supplant brands for building an audience Why Mega Trends will serve as signposts for connecting with your audience What the world’s foremost futurists are predicting for the next 15 years Why the Prosumer will be the new customer What the marketing practice will look like in the year 2021 & 2030 How to plan whether you’re an enterprise, agency, SMB or a local business Like everything else, marketing will change dramatically in the coming years. Future Marketing is your handbook to navigate the exciting, upcoming terrain. So, take a seat, buckle up and get ready; the train to the future of marketing is leaving the station! Special Guest: Jon Wuebben.

The only more important than keeping up with current marketing trends, is knowing what trends are coming in the future. In this episode Andy Imholte sits down with professional speaker and author of the book Future Marketing, Jon Wuebben, and they breakdown a few key points about his latest book. Jon also talks about his upcoming speaking engagement at the National Auctioneers Association Marketing Summit, and why you can’t afford to miss the event. Subscribe on iTunes | Stitcher Today’s SponsorsGlobal Auction GuideBidWrangler Episode Links futuremarketingbook.com The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.

David Serero discusses his past, present, and future marketing strategy, why you should invest in your audience, how to use other mediums to make money from your productions, and how to set ticket prices for your first few shows. David is a singer, actor, producer, and recording artist. At only 35 years old, he has performed in more than 1000 concerts and shows and is in more than 100 films. He produces theatre, opera, musicals, music and film festivals, and has his own record label. He is also marketing consultant and works around the world. Show Notes: David Serero David Opera Singer on Facebook David on Facebook Email - davidsereroopera@gmail.com David on Youtube Join the WellAttended Facebook Group - https://www.facebook.com/groups/1844088272479545/ - Download our free marketing resources at https://wellattended.com/resources

I used to work for a big metals and mining company called Alcoa. Whenever I worked on a new customer contract, we always had an extremely conservative legal position, especially when it came to anything that had to do with the competition. Everybody in sales and marketing had to go through annual training programs about what to do if we ever saw a competitor, or a competitor spoke to us. If we were attending a trade show where a competitor would be, we had to get written permission ahead of time from the Legal Department and brush up on our training again. Does this sound like overkill to you? It might make more sense if you knew that the company was the subject of the most famous lawsuit against a corporate monopoly in U.S. history. Alcoa actually lost the suit, leading to the break-up of the company into smaller parts that eventually grew into the company's competitors. Can you imagine what that would be like? Your former manufacturing plants and employees turn into your competitors almost overnight? Obviously something that dramatic would have a powerful impact on the company culture. No wonder Alcoa was so conservative when it came to anything that looked like monopolistic behavior. Oh by the way ... that famous legal ruling?  It occurred in 1944. Company culture rules. Can you see how complex and important corporate culture can be? An event that happened decades ago still influences the company culture today. You really have to dissect the cultural DNA of a company to understand how it works. And I believe there is no more powerful influence on a company's ability to change and adopt new marketing practices than culture. This is the subject of an extremely interesting new Marketing Companion podcast. Of course Tom Webster and I also introduce three new Marketing Companion products including a discount escort service and subpar child care. Simply a natural connection, right? But that's another story. The challenge of corporate culture and how to get over the resistance to change is a struggle for almost all of us today. In this podcast we discuss: Why so many executives are slow to change and what to do about it How to get a change effort started: education, quick wins and the safe sandbox The foundational blocks of leadership Why you MUST document your progress as a buffer against future change The social media quote that gives Mark a stomach ache. The march of Milennials is on. How will this impact culture? Culture swap -- Can we cross-pollinate cultures? Are you ready? Let's do this thing! Resources mentioned in this podcast episode: Merav Chen Douglas Burdett Please support our extraordinary sponsors. Our content is free because of their generosity.   gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms.  

Invited by my old friend and colleague, Rodrigo Padilla (on behalf of Canada Post), I gave this webinar about the Future Marketing Trends. While most of the Top Ten Trends herein will hardly come as a suprise, per se, the big challenge is in how companies and brands are facing them. No one can escape the importance of mobile or social; but it's why and how you use them that will be the distinguishing factor. You can also download this webinar here on Dropbox: https://www.dropbox.com/s/8r5w8aecjjb9uz8/Marketing%20Trends%20for%20Canada%20Post.mp4Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Think Tanks Planning the Future - Marketing to Marketers - Groups and Sub-cultures - Gradualized Propaganda, CIA - MI6 - Mossad - Compartmentalization - "Need to Know" basis, Top Foundations - Specialization - Pyramid Structure - Worldwide Agencies and NGOs - Media, Club of Rome - World Unification Techniques - Idea insertion in Fiction and Drama, -- BOOK - "The First Global Revolution: A Report by the Council of the Club of Rome" by Alexander King and Bertrand Schneider - Pantheon Books, New York, 1991 -- Persuasion as an Art - Logic and Rhetoric - Plato's Dialogues - Addition and Omission of Information, Societal Order - Community - Religion, Archives of Previous Generations, Dominant Minority, "Mankind's Encounter with the Planet", Materialism, Survival of "The Race", Globalization and Global Governance, Extremism and Charismatic Leaders, Laws of "Nature" - People and Children of Nature - Immature Capacities and Subordination - Elimination of the "Vacuum", Fear Tactics for Public, "New Hands in Card-Game of Politics" - Ideologies - "Global Village" - American "Dream" is now Nightmare - Scarring the Collective Conscience - Hispanic Migration - AIDS (made in Warfare Laboratories) to Destroy Immune System, Marxism and Socialism - Economic Development - Capitalism - "Common Vision" - Shaping the World - Common Enemies - Common Adversary - John Dewey - "Alien Invasion", Scapegoats, Ethnic Minorities, CREATION OF NEW ENEMIES: Pollution - Water Shortage - Famine - Illiteracy - Unemployment, Totalitarian Countries - Human Rights - Process of Democratization, Changing definitions of Democracy, Masonic Compass and Square, Political Party Rivalries, Voting for Multi-millionaire Lawyers - Top Politicians All Belong to Same Club, "Political Will", Democratic Procedure, -- Winston Churchill quote: "Democracy is the Worst of All Systems, Except for the Rest" -- Margaret Thatcher "New World Order" speech, Private Organizations of Experts, International "Policing" (Armies), Public-Private Corporations, "Enlightened Public Support" - Grass-Roots level - Voter "Apathy", Communistic "Utopia" - Russian Ruling Families, Common Threat to Unite People - Solidarity of All Peoples - Changed Attitudes and Behaviour - "Real Enemy is Humanity Itself", New Environmentalism - Gaea Worship - Overpopulation - Ongoing Propaganda ("Continuing Education"), Use of Religion to Terrify - Fear of Shadows and Demons - Any Reality can be Induced, Voluntary Sterilization - Genetic Enhancement, Elimination of Survival Capabilities - State will Make Decisions for Public, Theft of Sentient Abilities - Scripted Versions of Reality - Psychopathic Egos and Myriads of Bureaucrats - Rationalization, (Song: "The Times they are a' Changin' " by Keb' Mo (Kevin Moore) ) *Dialogue Copyrighted Alan Watt - May 30, 2007 (Exempting Music and Literary Quotes)