Tricks of the Trade(mark)

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Tricks of the Trade(mark): Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.

Tricks of the Trade(mark)


    • Jan 22, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 5m AVG DURATION
    • 362 EPISODES


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    Latest episodes from Tricks of the Trade(mark)

    25 (More) Peltonisms

    Play Episode Listen Later Jan 22, 2025 5:42


    Erik shares 25 bonus Peltonisms in this episode. Check out the full library at https://www.erikpelton.com/resources/peltonisms/ Listen to Podcast The post 25 (More) Peltonisms appeared first on Erik M Pelton & Associates, PLLC.

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    Tricks of the Trademark – That’s a Wrap (final episode)

    Play Episode Listen Later Jan 15, 2025 3:34


    Our final (for now!) podcast and some reflections from Erik in this special episode. Listen to Podcast The post Tricks of the Trademark – That’s a Wrap (final episode) appeared first on Erik M Pelton & Associates, PLLC.

    3 Reasons for a Trademark Watch Service

    Play Episode Listen Later Jan 8, 2025 2:11


    Why monitor your registered trademark? Erik shares 3 reasons why this is valuable for your brand in this episode. Learn more about monitoring at https://www.erikpelton.com/services/trademark-monitoring/ Listen to Podcast The post 3 Reasons for a Trademark Watch Service appeared first on Erik M Pelton & Associates, PLLC.

    25 Peltonisms

    Play Episode Listen Later Jan 1, 2025 5:54


    Erik shares 25 of his favorite Peltonisms in this episode. Check out the full library at https://www.erikpelton.com/resources/peltonisms/ Listen to Podcast The post 25 Peltonisms appeared first on Erik M Pelton & Associates, PLLC.

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    A Quick and Easy Guide to Doing A Trademark Clearance Search

    Play Episode Listen Later Dec 25, 2024 1:54


    Searching for potential conflicts is an important step in the trademark process. In this episode, Erik shares key tips to consider whether searching on your own or with an experienced attorney. Listen to Podcast The post A Quick and Easy Guide to Doing A Trademark Clearance Search appeared first on Erik M Pelton & Associates, PLLC.

    25 Top Tips from 25 Years

    Play Episode Listen Later Dec 18, 2024 11:24


    Our top 25 (not just trademark) tips distilled from 25 years of building bold brands—including our own. Listen to Podcast The post 25 Top Tips from 25 Years appeared first on Erik M Pelton & Associates, PLLC.

    Trademarks for Beginners

    Play Episode Listen Later Dec 11, 2024 2:42


    New to the trademark registration process? Erik shares top tips to help you go from beginner to expert in this episode. Listen to Podcast The post Trademarks for Beginners appeared first on Erik M Pelton & Associates, PLLC.

    25 Office Action Response Tips

    Play Episode Listen Later Dec 4, 2024 5:11


    Knowing how to compile an effective response is key when faced with an Office Action. Erik shares 25 top tips in this episode. Listen to Podcast The post 25 Office Action Response Tips appeared first on Erik M Pelton & Associates, PLLC.

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    What is the Supplemental Register?

    Play Episode Listen Later Nov 27, 2024 2:09


    How does the Supplemental Register differ from the Principal Register? Erik explains the key elements in this episode. Listen to Podcast The post What is the Supplemental Register? appeared first on Erik M Pelton & Associates, PLLC.

    25 Trademark Renewal Tips

    Play Episode Listen Later Nov 22, 2024 5:48


    Erik shares important things to know when it comes to renewing a trademark registration in this episode. Listen to Podcast The post 25 Trademark Renewal Tips appeared first on Erik M Pelton & Associates, PLLC.

    Why Filing a Trademark Application Without a Lawyer is a Big Mistake

    Play Episode Listen Later Nov 13, 2024 2:20


    Top 3 reasons to hire an attorney to file your trademark application. Listen to Podcast The post Why Filing a Trademark Application Without a Lawyer is a Big Mistake appeared first on Erik M Pelton & Associates, PLLC.

    25 Great Logos

    Play Episode Listen Later Nov 6, 2024 10:17


    Erik shares his favorite logos and what elements make them powerful branding tools in this episode. Listen to Podcast The post 25 Great Logos appeared first on Erik M Pelton & Associates, PLLC.

    The Value of a Trademark Registration

    Play Episode Listen Later Oct 30, 2024 3:21


    Erik summarizes the results of a recent study published by the NOVA School of Business & Economics about the data used to show the tremendous monetary value of having a registered trademark for businesses. Listen to Podcast The post The Value of a Trademark Registration appeared first on Erik M Pelton & Associates, PLLC.

    25 Differences Between Patent, Copyright and Trademark

    Play Episode Listen Later Oct 23, 2024 6:31


    Erik shares details about what differentiates patents, trademarks, and copyrights from each other in this episode. Listen to Podcast The post 25 Differences Between Patent, Copyright and Trademark appeared first on Erik M Pelton & Associates, PLLC.

    25 Reasons I Love Trademarks

    Play Episode Listen Later Oct 9, 2024 7:48


    Trademarks are everywhere, and Erik shares 25 reasons to love them in this episode. Listen to Podcast The post 25 Reasons I Love Trademarks appeared first on Erik M Pelton & Associates, PLLC.

    John Legend Understands Trademark Protection

    Play Episode Listen Later Oct 2, 2024 4:14


    In this episode, Erik shares the story of how John Legend came to an interesting resolution to protect his brand – straight from the artist himself! Listen to Podcast The post John Legend Understands Trademark Protection appeared first on Erik M Pelton & Associates, PLLC.

    25 Considerations for a Trademark Cease and Desist Letter

    Play Episode Listen Later Sep 25, 2024 4:54


    When dealing with a trademark dispute, many decisions go into crafting a cease and desist letter. Erik shares 25 considerations to make in this episode. Listen to Podcast The post 25 Considerations for a Trademark Cease and Desist Letter appeared first on Erik M Pelton & Associates, PLLC.

    Do These 5 Things When Starting a New Business

    Play Episode Listen Later Sep 18, 2024 3:24


    We are a small business and we specialize in helping small businesses protect their brands. Here are 5 essential tips for anyone starting a new venture. Listen to Podcast The post Do These 5 Things When Starting a New Business appeared first on Erik M Pelton & Associates, PLLC.

    25 Reasons to Use a Trademark Attorney

    Play Episode Listen Later Sep 11, 2024 5:36


    There are an infinite number of reasons for an attorney to help you with your brand protection. Erik shares his top 25 in this episode. Listen to Podcast The post 25 Reasons to Use a Trademark Attorney appeared first on Erik M Pelton & Associates, PLLC.

    Be Like Taylor: 3 Swift Trademark Tips

    Play Episode Listen Later Sep 4, 2024 2:33


    Taylor Swift’s musical success is undeniable, and her brand protection is equally impressive. Erik shares 3 trademark tips inspired by Taylor. Listen to Podcast The post Be Like Taylor: 3 Swift Trademark Tips appeared first on Erik M Pelton & Associates, PLLC.

    25 Classes of Goods and Services at the USPTO

    Play Episode Listen Later Aug 28, 2024 5:02


    When applying for a trademark, it’s important to use the correct classification for your goods and/or services. Erik shares 25 of the many different classifications for goods and services in this episode. Listen to Podcast The post 25 Classes of Goods and Services at the USPTO appeared first on Erik M Pelton & Associates, PLLC.

    The Role of Trademarks in Erik’s Favorite Legal Movie

    Play Episode Listen Later Aug 21, 2024 3:58


    Erik describes how his favorite comedy movie uses the power of a trademark to win a trial in this episode. Listen to Podcast The post The Role of Trademarks in Erik’s Favorite Legal Movie appeared first on Erik M Pelton & Associates, PLLC.

    25 Tips from a Former Trademark Examiner

    Play Episode Listen Later Aug 14, 2024 9:16


    Erik shares key insider tips he learned from his time as a USPTO Examiner in this episode Listen to Podcast The post 25 Tips from a Former Trademark Examiner appeared first on Erik M Pelton & Associates, PLLC.

    Comments on USPTO Fee Increases

    Play Episode Listen Later Aug 7, 2024 13:21


    Our take on the USPTO’s proposed fee increases and how small businesses may be affected. Listen to Podcast The post Comments on USPTO Fee Increases appeared first on Erik M Pelton & Associates, PLLC.

    25 Examples of Great Small Business Brands

    Play Episode Listen Later Jul 31, 2024 7:24


    Great brands are everywhere – you just have to look! Listen to Podcast The post 25 Examples of Great Small Business Brands appeared first on Erik M Pelton & Associates, PLLC.

    Patent, Trademark, and Copyright: Definitions and Differences

    Play Episode Listen Later Jul 24, 2024 7:10


    What are the distinctions between patents, trademarks, and copyrights? Erik breaks it down in this episode. To schedule a free initial consultation, visit https://www.erikpelton.com/calendar/ Listen to Podcast The post Patent, Trademark, and Copyright: Definitions and Differences appeared first on Erik M Pelton & Associates, PLLC.

    25 Great USPTO Resources

    Play Episode Listen Later Jul 17, 2024 7:35


    The USPTO has a wealth of great resources for the general public, and Erik recommends 25 of his favorites in this episode. Listen to Podcast The post 25 Great USPTO Resources appeared first on Erik M Pelton & Associates, PLLC.

    What is the Supplemental Register of Trademarks?

    Play Episode Listen Later Jul 10, 2024 3:15


    In this episode, Erik breaks down the key differences between the supplemental and principal registers and what types of trademarks reside in each. Listen to Podcast The post What is the Supplemental Register of Trademarks? appeared first on Erik M Pelton & Associates, PLLC.

    Liquid Death: Bold Branding Example

    Play Episode Listen Later Jun 26, 2024 2:06


    From their macabre name to their clever slogan—and everything in between—Liquid Death’s provocative branding is all about follow through, as Erik shares in this episode. Listen to Podcast The post Liquid Death: Bold Branding Example appeared first on Erik M Pelton & Associates, PLLC.

    25 Trademark Rarities You Ought to Know About

    Play Episode Listen Later Jun 19, 2024 5:48


    The world of trademarks is vast, and contains many rare elements. Erik shares 25 examples in this episode Listen to Podcast The post 25 Trademark Rarities You Ought to Know About appeared first on Erik M Pelton & Associates, PLLC.

    Punctuation Trademarks

    Play Episode Listen Later Jun 12, 2024 3:39


    In this episode, Erik shares insights and examples of how punctuation can be used in a trademark. Listen to Podcast The post Punctuation Trademarks appeared first on Erik M Pelton & Associates, PLLC.

    25 TTAB Tips

    Play Episode Listen Later Jun 5, 2024 6:53


    Erik shares 25 key terms to know if you are involved in a Trademark Trial and Appeal Board matter in this episode. Listen to Podcast The post 25 TTAB Tips appeared first on Erik M Pelton & Associates, PLLC.

    How Long Does a Trademark Last?

    Play Episode Listen Later May 29, 2024 3:40


    Did you know that a trademark registration can potentially last forever? Erik explains how and provides examples of some registered trademarks from the 19th century in this episode. Listen to Podcast The post How Long Does a Trademark Last? appeared first on Erik M Pelton & Associates, PLLC.

    25 Key Trademark Terms

    Play Episode Listen Later May 22, 2024 4:53


    There are countless key trademark terms, and Erik shares 25 of the most important ones to know in this episode. Learn more at erikpelton.com/resources/ Listen to Podcast The post 25 Key Trademark Terms appeared first on Erik M Pelton & Associates, PLLC.

    USPTO Proposal to Change and Increase Trademark Filing Fees

    Play Episode Listen Later May 15, 2024 3:27


    Erik shares important information on the USPTO’s plan to change and increase fees and his concerns for small businesses in this episode. To be part of the process and make your voice heard, visit https://www.federalregister.gov/documents/2024/03/26/2024-06186/setting-and-adjusting-trademark-fees-during-fiscal-year-2025, and stay tuned as we … Continue reading → Listen to Podcast The post USPTO Proposal to Change and Increase Trademark Filing Fees appeared first on Erik M Pelton & Associates, PLLC.

    25 Names You Won’t Believe Are Registered Trademarks and Not Generic

    Play Episode Listen Later May 8, 2024 3:52


    Erik shares 25 commonly used names that are actually registered trademarks in this episode. Some of them may surprise you! Listen to Podcast The post 25 Names You Won’t Believe Are Registered Trademarks and Not Generic appeared first on Erik M Pelton & Associates, PLLC.

    Plan Ahead

    Play Episode Listen Later May 1, 2024 2:26


    Inspired by a clever license plate, Erik shares tips on the benefits of planning ahead when it comes to protecting your brand. Listen to Podcast The post Plan Ahead appeared first on Erik M Pelton & Associates, PLLC.

    25 Tips When Brainstorming a New Name

    Play Episode Listen Later Apr 24, 2024 5:06


    Erik shares 25 tips to consider when brainstorming brand names in this episode of our 25 series. Listen to Podcast The post 25 Tips When Brainstorming a New Name appeared first on Erik M Pelton & Associates, PLLC.

    Trademark Tips for Journalists

    Play Episode Listen Later Apr 17, 2024 5:06


    Erik shares important tips for journalists to help them accurately report on trademark matters in this episode. Listen to Podcast The post Trademark Tips for Journalists appeared first on Erik M Pelton & Associates, PLLC.

    25 Ways to Use Your Trademark

    Play Episode Listen Later Apr 10, 2024 6:29


    Erik shares 25+ ways to use your trademark in this episode as we celebrate our 25th year with the 25 series. Listen to Podcast The post 25 Ways to Use Your Trademark appeared first on Erik M Pelton & Associates, PLLC.

    Top 5 Reasons to Register a Trademark

    Play Episode Listen Later Apr 3, 2024 3:40


    There are many benefits to registering your trademark, and Erik shares his top 5 in this episode. Listen to Podcast The post Top 5 Reasons to Register a Trademark appeared first on Erik M Pelton & Associates, PLLC.

    25 Examples of Non Traditional Trademarks

    Play Episode Listen Later Mar 27, 2024 12:29


    Celebrating our 25th year with the 25 series. Erik shares 25 examples of non traditional trademarks in this episode. Listen to Podcast The post 25 Examples of Non Traditional Trademarks appeared first on Erik M Pelton & Associates, PLLC.

    10 Reasons Why Lawyers Should Create Content

    Play Episode Listen Later Mar 20, 2024 7:42


    Erik shares insights on how lawyers can benefit from content creation in this episode. Listen to Podcast The post 10 Reasons Why Lawyers Should Create Content appeared first on Erik M Pelton & Associates, PLLC.

    25 Great Slogans

    Play Episode Listen Later Mar 13, 2024 7:48


    Celebrating our 25th year with the 25 series. Erik discusses the power of slogans and reviews 25 iconic examples in this podcast. Listen to Podcast The post 25 Great Slogans appeared first on Erik M Pelton & Associates, PLLC.

    What is a TTAB Discovery Conference?

    Play Episode Listen Later Mar 6, 2024 4:51


    Erik explains how a TTAB discovery conference works inside the process of a trademark opposition or cancellation proceeding. Listen to Podcast The post What is a TTAB Discovery Conference? appeared first on Erik M Pelton & Associates, PLLC.

    25 Ways to Avoid Trademark Scams

    Play Episode Listen Later Feb 28, 2024 8:49


    Celebrating our 25th year with the 25 series. For more information on how to identify and avoid scams, visit www.isthisatrademarkscam.com.   Listen to Podcast The post 25 Ways to Avoid Trademark Scams appeared first on Erik M Pelton & Associates, PLLC.

    Update on USPTO Trademark Delays

    Play Episode Listen Later Feb 21, 2024 3:09


    Erik provides updates on one of our most frequently asked questions about the trademark process in this video. Listen to Podcast The post Update on USPTO Trademark Delays appeared first on Erik M Pelton & Associates, PLLC.

    25 Trademark Application Tips

    Play Episode Listen Later Feb 14, 2024 6:12


    Celebrating our 25th year with 25 trademark application tips. Protect your brand with trademark registration and schedule a free initial consultation with one of our experienced attorneys: https://www.erikpelton.com/calendar/ Listen to Podcast The post 25 Trademark Application Tips appeared first on Erik M Pelton & Associates, PLLC.

    Trademark Telephone Scams

    Play Episode Listen Later Feb 7, 2024 2:55


    Erik shares red flags to watch for and tips to protect yourself from trademark scammers in this podcast. Listen to Podcast The post Trademark Telephone Scams appeared first on Erik M Pelton & Associates, PLLC.

    25 Branding Tips

    Play Episode Listen Later Jan 31, 2024 5:28


    Celebrating our 25th year with the “25” Series. Erik shares 25 Branding Tips in this video. Listen to Podcast The post 25 Branding Tips appeared first on Erik M Pelton & Associates, PLLC.

    Trademark Stories to Watch in 2024

    Play Episode Listen Later Jan 24, 2024 4:25


    What does 2024 have in store for the world of trademarks? Erik discusses several topics he will be following in this podcast. Listen to Podcast The post Trademark Stories to Watch in 2024 appeared first on Erik M Pelton & Associates, PLLC.

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