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In this comprehensive episode, host Favour Obasi-ike, joined by guests Celese Williams, Dr. Fashion, and Ryan Dennis, cuts through the noise to deliver the five most essential SEO fixes small businesses must implement in 2026. Moving beyond abstract theory, the discussion provides a masterclass in actionable strategy, covering the non-negotiable foundations of site architecture, the currency of strategic link building, the revenue-killing impact of slow site speed, the power of dominating local search, and the technical integrations needed to get indexed and noticed by search engines.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY PodcastKey TakeawaysMaster Your Site Architecture: A well-structured website with proper canonical tags, optimized images, and clear headings is the non-negotiable foundation for both user experience and search engine visibility.Treat Links as Currency: Strategically build internal and external links, ensuring every piece of content has a corresponding URL on your website to build authority and drive traffic from multiple sources.Prioritize Blazing-Fast Speed: A slow website kills conversions and rankings. Actively manage site speed through optimized hosting, a Content Delivery Network (CDN), and compressed media files.Dominate Your Geographic Area: For businesses serving specific areas, embedding location data (maps, zip codes, city names) directly into your site is crucial for capturing "near me"searches.Integrate to Accelerate: Directly connect your website to Google Search Console and Bing Webmaster Tools and manually submit new content to get indexed significantly faster than waiting for organic crawls.Detailed Show Notes & Timestamps[00:00:00] Introduction: Setting the Stage for 2026Host Favour Obasi-ike kicks off the new year by tackling the evergreen challenge of Search Engine Optimization. He frames "fixing" SEO not as a one-time task but as a continuous process of optimization that is fundamental to brand awareness, website traffic, and revenue growth. He provides an initial call to action, directing listeners to the link in the show description to book a consultation or subscribe to his email list for ongoing insights. With the stage set, the episode transitions into the first and most foundational technical fix for any small business website.[00:04:15] SEO Fix #1: Site Architecture - The Foundation of Your Digital PresenceSite architecture is the fundamental blueprint of a website, dictating how both users and search engine algorithms navigate, understand, and value its content. A strong architecture is the bedrockof any successful digital presence, ensuring content is organized, accessible, and easily discoverable.Key components of a robust site architecture include:Canonical Tags: A canonical tag tells search engines which version of a page is the "master copy," preventing duplicate content issues. As Favour Obasi-ike explains with the "Adam Apple"analogy, just as a person has one true name, your content must have one single, consistent identity recognized by search engines to avoid confusion.Image Optimization: Large, uncompressed image files are a primary cause of slow load times. Uploading images that are several megabytes in size will significantly degrade site performance and hurt search rankings.Link Health: Regularly checking for and fixing broken or duplicate links is essential for a clean and functional site structure.Website Updates: Using the "brushing your teeth" analogy, Favour Obasi-ike explains that keeping content and copyright dates current signals relevance. Search engines prioritize fresh, well-maintained content, and an outdated copyright date is a direct signal that a site may be abandoned or irrelevant.*Heading Tags (H1-H6):* Properly structured headings organize content for human readers and provide a clear hierarchy that helps search engines understand the main topics and subtopics of a page.URLs & Schema: Keyword-rich URLs (e.g., .../cookie-recipes) and schema markup (microdata for recipes, events, etc.) give search engines explicit context about a page's purpose, improving its chances of ranking for relevant queries.[00:14:30] Guest Spotlight: Celese Williams on Design, UX, and SEOGuest speaker Celese Williams distills her formula for a successful small business website into three core principles: simple design, easy user experience (UX), and findable SEO. She powerfully underscores this advice with her own success story, revealing that her "basic" but architecturally sound website generated $247,000 in revenue last year, proving that a solid foundation is more valuable than flashy design.With a solid architectural blueprint defined, the next strategic imperative is to establish realistic implementation timelines, which vary dramatically based on a business's starting point.[00:19:45] Strategy Session: SEO Timelines for New vs. Existing BusinessesDetermining a realistic timeline for SEO results is a common strategic challenge. The approach differs significantly for a business building its digital footprint from scratch versus one that is optimizing an existing but underperforming presence.Prospect ProfileProspect A: No online presence, thriving on referrals.6-12 Months: Building a digital foundation from the ground up requires significant time to establish authority, build content, and gain visibility. Favour Obasi-ike notes this timeline can be shortened to 3 months if a podcast is part of the strategy.Prospect B: Existing local presence, but not definitive.3-6 Months: Leveraging an existing foundation allows for a faster path to scalable results. The focus shifts from creation to optimization, building upon the authority the site already has.Celese Williams adds a critical counterpoint, emphasizing that industry competition is the ultimate "X factor" that can heavily influence any projected timeline. A business in a low-competition niche may see results faster, while one in a saturated market will face a longer road. From this high-level strategy, the focus shifts to the practical tactics of audience building across different platforms.[00:26:30] Community Q&A: Building a Social Media AudienceThis Q&A session addresses a common pain point for small businesses: how to efficiently build and maintain an audience across multiple social platforms without getting overwhelmed. The speakers offer a unified message centered on smart, focused distribution.Celese Williams' "Master a Few" Strategy:Trying to be on every platform is an unsustainable and difficult strategy.Businesses should focus on mastering the top 2-3 platforms where their target audience is most active and engaged.Dr. Fashion's "Smart Distribution" Method:She advocates for the "create once, distribute smartly" approach.This involves batch recording long-form content and using tools like repurpose.io to efficiently atomize and distribute it across various platforms, tailoring the hook for each audience.Favour Obasi-ike's "Ecosystem" Approach:He analyzes the importance of building a presence within a platform ecosystem like Meta (Facebook, Instagram, Threads, WhatsApp).He highlights the power of using long-form content, such as a podcast, as a source for dozens of micro-content pieces (clips, quotes, articles), which dramatically improves searchability and reach.[00:39:00] Case Study: The Power of Organic Keyword GrowthFavour Obasi-ike presents his own podcast as a powerful case study on the long-term value of consistent, high-quality content. He illustrates its organic keyword growth over just three months:Top 3 Keywords: Grew from 85 on October 13th to 198 in January.Top 10 Keywords: Grew from 91 on October 13th to 245 in January.Top 50 Keywords: Grew from 469 on October 13th to 1,196 in January.Top 100 Keywords: Grew from 238 on October 13th to 627 in January.This tangible growth demonstrates how a steady stream of relevant content creates a compounding interest effect on search visibility. The discussion on content distribution logically pivots back to a core SEO technical fix: the links that tie all that content together.[00:41:10] SEO Fix #2: Web Links - The Pathways to ProfitabilityLinks are the nervous system of a website, creating pathways that guide both users and search engines to valuable content. They are the currency of the internet, signaling authority and relevance.Favour Obasi-ike outlines a simple yet powerful three-step strategy for link building:Identify Core Products/Services: Begin with a clear understanding of what you sell. This focus will guide your keyword and content strategy.Embed Keywords in URLs: Create descriptive, keyword-rich URLs for every page (e.g., velvet.com/red-velvet-cookies). Avoid using "stop words" (like for, the, a), as they add no contextual value for search engines and make URLs longer and less focused.Match Social Posts to Website Links: Implement a *"1-to-1 match"* strategy. For every social media post you create, ensure there is a corresponding article or landing page on your own website. This ensures you are building authority for your domain, not just for the social media platform.Celese Williams enthusiastically endorses this approach, noting that SEO agencies charge clients $1,000 on the low end, up to $20,000-$30,000 on the high end for this exact strategy. However, a perfectly linked site is useless if it's too slow to load. This brings us to the third critical fix: optimizing for pure speed, a non-negotiable factor for both user retention and rankings.[00:52:15] SEO Fix #3: Site Speed - Winning the Race for AttentionIn 2026, website speed is a make-or-break SEO factor. A slow website directly harms user experience, increases bounce rates, kills conversions, and leads to lower search rankings. Google prioritizes sites that provide a fast, seamless experience for its users.Key actions for improving site speed include:Identify Performance Bottlenecks: Use a tool like GTmetrix.com to analyze your website's performance and get a baseline score.Optimize Hosting: Invest in a high-performance hosting platform that can handle your traffic and content demands.Leverage a CDN: A Content Delivery Network (CDN) stores copies of your site in multiple geographic locations, serving content from the closest server to the user, which drastically improves loading times for a global audience.Compress Images: Use a tool like compressor.io to significantly reduce image file sizes without sacrificing visual quality. This is one of the most effective ways to boost speed.From the technical dimension of speed, the analysis moves to the equally important geographical aspect of location.[00:57:45] SEO Fix #4: Location - Dominating Your Local MarketSince the vast majority of online searches have local intent (e.g., "tacos near me"), it is strategically vital for businesses to clearly signal their service area to capture nearby customers. Location-based SEO is not just for brick-and-mortar stores; it's essential for any business serving a specific geographic region.Actionable strategies for location optimization include:Integrate Map Links: Embed Google Maps and Apple Maps links directly on your website to provide clear location signals and improve user experience.Connect to Google Business Profile: A complete, updated, and active Google Business Profile is the cornerstone of local SEO. Ensure it is linked directly to your main website.Focus on a Target Radius: Optimize your content and keywords for a specific 5-20 mile radius to serve the most relevant local audience and avoid competing on a national level unnecessarily.Celese Williams strongly reinforces this point, advising that local service-based businesses must "master their own backyard" before even considering expansion. This on-page focus on location provides a natural bridge to the final, technical step of integrating the site with search engines.[01:02:10] SEO Fix #5: Integrations & Setup - Connecting to the Digital EcosystemThe final critical fix involves technical integration. This is not just a one-time setup step but the official act of submitting your website to search engines, ensuring your content gets seen, crawled, and indexed in a timely manner.The essential integration process includes:Connect to Google Search Console: This is the primary and non-negotiable step for submitting your site to Google, monitoring performance, and identifying technical issues.Submit Your Sitemap: A sitemap (sitemap.xml) is a file that lists all the important pages on your website. Submitting it through Search Console is like handing Google a complete directory, ensuring it knows what to crawl.Integrate with Microsoft Bing: By importing your Google Search Console profile directly into Bing Webmaster Tools, you can easily gain visibility on the world's second-largest search engine.[01:06:15] The "Fast Pass" Technique: Manual IndexingRyan Dennis and Celese Williams highlight a powerful tactic for new content. By manually requesting indexing for a new page in Google Search Console, you can effectively get a "fast pass" that prompts Google to crawl it within hours or a day, rather than waiting weeks for an organic crawl. Favour Obasi-ike adds a key detail: Google allows a daily quota of 10 manual indexing requests per website. This tactical discussion sets up the final Q&A, shifting from established SEO practices to the emerging influence of AI.[01:08:30] Community Q&A: The Role of AI in Content CreationThe episode concludes with a forward-looking discussion on a pressing question for 2026: is using AI for content creation a viable SEO strategy or a potential pitfall? The consensus is that AI is a tool, not a replacement for human expertise and authenticity.The speakers offer nuanced perspectives:Favour Obasi-ike's "Personalized AI" Stance: AI-generated content is only effective when deeply infused with human elements: brand tone, personal stories, case studies, and unique media. AI should be used for leverage, but the final product must align with Google's quality principles.Celese Williams' "Cautious Tester" Approach: She advises that businesses with strong SEO have more to lose and should be wary of AI, while those starting from scratch could test it. She raises a critical question about how AI aligns with Google's ranking systems. In response, Favour Obasi-ike highlights that Google updated its E-A-T framework to E-E-A-T, adding a new "E" for Experience. This update reinforces the need for human-led content, as AI cannot generate genuine, first-hand experience—a critical ranking factor in 2026.The ultimate takeaway is that AI is a powerful assistant, but it must be used to enhance—not replace—the unique experience, expertise, and emotion that only a human can provide.[01:19:00] Final Thoughts & How to ConnectFavour Obasi-ike wraps up the episode by reiterating the five critical SEO fixes that can transform a small business's digital presence. The primary call to action for listeners is to click the link in the show description to either book a direct consultation or access his comprehensive 12-hour training course, which is available with a 26% discount throughout January. He also recommends reading his recent article, "Is it worth hiring an SEO expert in 2026," also available via the link.Mentions & ResourcesPeople:Favour Obasi-ike (Host)Celese Williams (Guest Speaker)Dr. Fashion (Guest Speaker)Ryan Dennis (Guest Speaker)Tools & Platforms:Google Search Console: Google's free tool for monitoring website performance in search.Microsoft Bing Webmaster Tools: The equivalent of Search Console for the Bing search engine.GTmetrix.com: A website for testing and analyzing site speed and performance.Compressor.io: An online tool for reducing the file size of images.Repurpose.io: A tool for automating the distribution of content across multiple social platforms.SerpApi.com: A real-time SERP API to see what search results look like from any location.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SEO Secrets for 2026: A Deep Dive into Schema Markup, Structure, and Indexing with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.Happy New Year! This episode provides a focused, actionable roadmap for business and website owners aiming to dominate search rankings in 2026. It moves beyond basic SEO to reveal three foundational, yet often overlooked, strategies: two internal and one external.Favour synthesizes the strategy into a winning formula: Schema + Structure + Speed. A website that excels in these three areas becomes a "triple threat"—it's understood by algorithms, technically sound, and delivers a superior user experience, making it the preferred result in search.Call to Action: For professional SEO help, you can book a call at playinc.online, listen to the podcast at wedontplaypodcast.com, or contact the me via email (info@playinc.online). More resource links available below.Core Framework for 2026 SEO Success:Internal Secret #1: Master Schema MarkupWhat it is: Explicit code (microdata) that tells search engines and AI exactly what your content means (e.g., Article, FAQ, Product).Why it matters: It "future-proofs" your content by turning pages into structured assets that AI-driven search tools can understand and feature correctly. It's the essential language for communicating with modern algorithms.Internal Secret #2: Prioritize Logical Site StructureWhat it is: A clear, hierarchical blueprint for your website using heading tags (H1, H2, H3, etc.) in the correct, sequential order.Why it matters: It serves both crawlers and users. It guides algorithms through your content while creating an intuitive, trustworthy experience for visitors. A confused structure repels both.External Secret: Leverage Automatic IndexingWhat it is: A technical method using an API to submit thousands of pages per day to Google, bypassing the strict 10-URL daily limit of manual submission in Search Console.Why it matters: For content-rich sites, it ensures your work is efficiently seen and indexed by Google, preventing valuable content from being overlooked.Episode Timestamps[03:30] Internal Secret #1: Master Schema MarkupWhat it is: Explicit code that tells search engines and AI what your content means.Why it matters: It future-proofs content, turning pages into structured assets that modern algorithms and AI search tools can correctly understand and feature.[13:00] Internal Secret #2: Prioritize Logical Site StructureWhat it is: A clear hierarchy using heading tags (H1, H2, H3) in correct order.Why it matters: It guides search engine crawlers and creates an intuitive, trustworthy experience for human users. Poor structure confuses both.[22:00] External Secret: Leverage Automatic IndexingWhat it is: Using an API to submit thousands of pages/day to Google, bypassing manual limits.Why it matters: Ensures large volumes of content are efficiently seen and indexed. A case study showed 27% of a 17M-page portfolio indexed in two weeks.[29:30] Key Conclusion: The "Triple Threat" FormulaThe winning formula is Schema + Structure + Speed. This combination ensures a site is understood by algorithms, technically sound, and delivers a superior user experience.[31:00] Call to Action: For help, book a call at playinc.online, listen to the podcast, or contact the host via email/LinkedIn.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY PodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome to Season 12 of the We Don't PLAY!™️ Podcast show! Enjoy the latest instrumental for the show as we dive in shortly!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SEO Expert vs. SEO Agency: Making the Right Choice for Your Business (Decision Makers Edition) with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode SummaryBusiness decision-makers constantly face the challenge of choosing between a solo SEO expert and a full-service SEO agency to drive their online growth. In this episode, host Favour Obasi-ike is joined by guests Marc McIntosh, (G.A.) Pimpleton, and Jolanta Kissoon Young to demystify this critical choice.The discussion unpacks the distinct roles of each provider, revealing that an expert acts like a specialist "doctor" for targeted advice, while an agency serves as a holistic "coach" for comprehensive execution. The conversation also ventures into the dark side of the industry, exposing common pitfalls and scams with firsthand accounts of fraudulent practices.Finally, the group provides a concrete, actionable framework for vetting a trustworthy partner, emphasizing the non-negotiable need for proven results and the power of earned trust to ensure your SEO investment translates into real business growth.Read New SEO Article: Is It Worth Hiring an SEO Expert in 2026? [Table Comparison]Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY PodcastKey Takeaways for Business LeadersFirst, define your need before you hire. The most critical first step is to align your business stage with the right provider. An SEO expert is ideal for startups or businesses needing strategic advice, specialized audits, or tactical guidance ("seeing where the needle is"). A full-service agency is better suited for mid-to-large companies that require an aggressive, multi-disciplinary growth strategy and hands-on implementation ("moving the needle").Second, "receipts" are non-negotiable. Do not hire a provider based on promises alone. Demand tangible proof of their competence and impact. Ask for detailed case studies, analytics, and data—what G.A. calls "receipts"—that show where past clients in your industry started and where they finished. This data should clearly demonstrate an increase in revenue, reach, and other key business metrics.Third, trust is earned through value. The most reliable and effective SEO partners are often those who don't rely on aggressive advertising. As Marc argues, trust is built over time. Seek out experts and agencies who freely educate their audience through podcasts, blogs, or online communities. This demonstrates genuine expertise, builds a foundation of trust, and proves they are more focused on delivering value than just making a sale.Detailed Episode Breakdown & Timestamps1. Introduction: The Core DilemmaStarting at 00:00, host Favour Obasi-ike opens the discussion by framing the critical decision business owners face: whether to engage a freelance SEO expert or a larger SEO agency. He emphasizes the strategic importance of this choice, noting that it can define a company's digital foundation and shape its future growth trajectory.At 01:15, Favour Obasi-ike provides an initial breakdown of the fundamental differences, describing an expert as a specialist focused on a specific problem, while an agency covers a comprehensive range of needs. He also introduces the idea that, under specific circumstances, the two can work together effectively.At 03:30, two primary scenarios for collaboration are detailed: an expert can augment an agency's team with specialized skills for a particular project, or an expert can be brought in to provide a "third eye" perspective for an established in-house team, offering an outside view to improve internal processes.With the core dilemma established, the discussion moves to the crucial task of matching your specific business needs to the right provider model.2. Differentiating Roles: The Doctor vs. The CoachBeginning at 05:00, the conversation highlights that to make a smart investment, you must first diagnose your own needs. This section provides a clear framework—the "Doctor vs. the Coach"—to help you distinguish between the need for tactical advice versus comprehensive execution and align your specific requirements with the right type of service provider.At 06:45, the conversation compares the two roles using a clear analogy: the expert is like a doctor who diagnoses and prescribes, while the agency is like a coach who manages the team and executes the game plan. The SEO Expert, or "Doctor," acts as a consultant or specialist who provides tactics and strategies, helping you "see where the needle is." They typically cost between $500 to $3,000+ per month on average. The SEO Agency, or "Coach," provides a full team for execution and acts as the "backbone of your brand online," actively "moving the needle" for you with a robust, multidisciplinary approach.At 09:10, Favour Obasi-ike explains the concept of an SEO agency acting as the technical "backbone" for a brand online. An agency is responsible for a wide array of needs, from generating traffic and performing technical fixes to assisting with branding, backlinks, and local SEO.At 11:25, clear advice is given on when to hire each: an expert is ideal for those just starting out who need to learn the ropes and get strategic direction. In contrast, an agency is necessary for mid-to-large businesses or well-funded startups that require an aggressive, multifaceted growth strategy.While understanding the ideal roles is essential, the real risk lies in the industry's dark side. The speakers now pivot to the critical red flags that can save a business from costly mistakes.3. Industry Pitfalls: Scams, Red Flags, and Cautionary TalesAt 15:30, the conversation shifts to address the "bad rep" of the SEO industry, highlighting why business owners must be exceptionally vigilant. This segment underscores the importance of recognizing red flags to avoid wasting money, losing time, and protecting critical company assets like websites and data.At 17:00, G.A. shares his negative experiences with agencies, explaining his preference for direct, one-on-one relationships. He recounts a client's horror story where a previous agency held their website and data hostage, making it nearly impossible to transition to a new provider and regain control of their own intellectual property.At 20:15, Marc McIntosh offers a powerful anecdote about a new client who had been paying a significant sum for "SEO services" but did not even have Google Analytics or Google Search Console connected to their site—a fundamental flaw. He warns against providers selling overpriced, templated services and using fake bot traffic to manipulate reports and create the illusion of progress.At 24:50, G.A. describes a common scam in his industry where companies buy recycled, low-quality leads from "SEO experts" who use impressive-sounding buzzwords like "quantum computing" to sell ineffective, boilerplate services that fail to deliver genuine clients.Recognizing the scams is half the battle; the other half is proactively identifying a trustworthy partner. The conversation now provides a practical vetting framework to do just that.4. Vetting a Partner: How to Find a Trustworthy ProviderStarting at 28:00, and armed with an understanding of the risks, this section delivers a practical toolkit for due diligence. Follow these systematic steps to move beyond a provider's sales pitch and verify their true capabilities, establishing a successful and transparent partnership from the start.At 29:30, the speakers collectively outline actionable steps for vetting any potential SEO provider.First, ask probing questions. Favour Obasi-ike suggests asking specific operational questions to gauge professionalism and process, such as: "What is your tech stack?", "How do you handle sensitive data and passwords?", and "How do you work as a team?".Second, demand "receipts" (proof of work). Synthesizing advice from the panel, this point stresses the need to see hard evidence. Demand what GA calls "receipts"—case studies, analytics, and performance data showing where clients started and finished. Additionally, as H advises, ensure these case studies explain the strategy behind the results, demonstrating their understanding of your industry.Third, check their own fundamentals. Marc provides a simple but effective tip: audit the provider's own website for basic SEO health. If they have fundamental errors like multiple H1 tags (Mark's example) or an outdated copyright date (Jolanta's example), it's a major red flag.Fourth, verify their authority. Look for tangible proof that they are a genuine expert in their field. A credible provider often has a presence on platforms like LinkedIn, hosts a podcast, writes a blog, or runs a community where they actively share knowledge and engage with their industry.Fifth, prioritize referrals and earned trust. Marc makes a compelling argument that the best partners are found through trusted referrals, not advertisements. He advises following potential experts over time. Those who consistently teach and give value freely are building genuine trust, making them a much safer and more reliable choice.A thorough vetting process is the best defense against industry scams and serves as the foundation for a fruitful, long-term relationship.5. Final Thoughts & Resources MentionedAt 45:00, the final segment wraps up the discussion by covering specific tools and platforms that can aid in SEO efforts. This reinforces the core idea that successful SEO is not a one-time fix but an ongoing, dynamic process of learning, implementation, and adaptation.At 46:15, the discussion touches on leveraging specific platforms for greater reach. In response to Jolanta's question, Favour Obasi-ike explains that Pinterest is a powerful visual search engine, not just a social media platform. Because the lifespan of a "pin" is 3.5 months to 5 months (compared to 19-72 hours for an Instagram post), content published there continues to drive traffic and build authority for a brand long after it's posted.At 52:30, the tools and platforms mentioned throughout the episode include: ClickUp, Zoom, Google Search Console, Google Analytics, ChatGPT, LinkedIn, Clubhouse, and Pinterest.At 55:00, Favour Obasi-ike closes the episode with a final call to action, encouraging listeners to connect with him directly via the link in his bio to turn the insights from the conversation into concrete action for their businesses.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this podcast episode, host Favour Obasi-Ike sits down with international conflict management expert Dr. Nashay Lowe to reveal how AI can serve as the ultimate mirror, reflecting our hidden biases and transforming how we communicate.Episode SummaryThis conversation delves into the strategic importance of understanding Artificial Intelligence not merely as a technological advancement, but as a transformative tool for enhancing professional communication, streamlining problem-solving, and fostering profound self-reflection. Dr. Nashay Lowe guides us through the necessary mindset shift required to harness AI's power, moving beyond skepticism to see its potential as an indispensable partner in complex human endeavors.The discussion charts a journey from initial resistance to a nuanced appreciation of AI's role in the modern workplace. Favour Obasi-Ike and Dr. Nashay Lowe dissect the common fear that AI will replace human jobs, reframing the technology as a "power tool" that augments human capability rather than rendering it obsolete.Dr. Nashay Lowe states that the real professional risk isn't being replaced by AI, but by a colleague who masters it. The conversation culminates in a powerful central metaphor: AI as an objective mirror. As Dr. Nashay Lowe states, "Conflict reveals who we are, it doesn't create our divisions it reflects them." In the same way, AI offers a unique ability to reflect our communication patterns and strategic gaps without the inherent lens of a human observer.Ultimately, the episode reveals that AI's effectiveness is entirely dependent on human guidance. Through skillful prompting, critical questioning, and a commitment to ethical use, professionals can leverage AI to see their challenges, and themselves, with unprecedented clarity. This episode provides a compelling roadmap for anyone looking to integrate AI thoughtfully into their work.These are the essential insights you need to navigate this new landscape.Key TakeawaysThis section distills the most critical and actionable insights from the conversation with Dr. Nashay Lowe. These takeaways serve as foundational principles for any professional seeking to adapt to and thrive in an increasingly AI-integrated world, transforming a complex technology into a practical asset for growth and efficiency.AI is an Evolutionary Tool, Not an EnemyResisting AI is akin to resisting the adoption of computers or smartphones—a futile effort against an inevitable technological evolution. The true professional threat is not being replaced by AI itself, but by someone who masters AI as a tool to work more efficiently and effectively. Adaptation is no longer optional; it's a core professional competency.AI Serves as an Objective MirrorThe most powerful application of AI in subjective fields like conflict management is its ability to act as a mirror to our own communication patterns, biases, and choices. By analyzing language and scenarios without a human's inherent emotional or experiential lens, it can reveal subtle tensions, repetitive biases, and strategic blind spots that we might otherwise miss.Human Input Dictates AI OutputThe value of AI is not in the technology alone, but in the user's ability to guide it. Dr. Nashay Lowe emphasizes the necessity of iterative prompting, asking critical questions, and providing specific context to achieve nuanced results. A generic prompt yields a generic answer; a thoughtful, challenging prompt unlocks a deeper level of analysis and creativity.AI Can Augment, But Not Replace, EmpathyWhile AI lacks genuine consciousness or empathy, it serves as an invaluable diagnostic tool. Dr. Nashay Lowe powerfully argues that AI can remind us where empathy is missing in our strategies and communications. It can highlight a failure to consider another perspective or identify language that lacks warmth, prompting the human user to inject the necessary emotional intelligence.The User is the Ultimate Guardian of PrivacyAs AI systems become more deeply integrated with our personal and professional data streams, the user's responsibility grows exponentially. The conversation highlights the valid paranoia around connecting AI to sensitive information. The key takeaway is that the user must proactively manage data connections and maintain confidentiality, for instance, by using anonymized scenarios rather than identifiable information.These core principles provide a framework for leveraging AI not just as a machine, but as a partner in professional development.Detailed Episode Timestamps & NotesThis structured guide provides a detailed breakdown of the episode's key moments and discussions. Use these timestamps to navigate directly to the topics and insights that are most relevant to your professional journey.[00:00:00] Introduction: The Power of Human ConnectionHost Favour Obasi-Ike and Dr. Nashay Lowe reflect on their meeting in Las Vegas, emphasizing how valuable real-world, in-person connections are for creating professional opportunities, including this very podcast episode.[00:02:15] Meet Dr. Nashay Lowe: Proactive Strategy Over Reactive Problem-SolvingDr. Nashay Lowe outlines her background in international conflict management and her current mission. She applies global frameworks to local conflicts in academic and nonprofit sectors, aiming to shift leaders from "putting out fires" to implementing proactive strategies. Her goal is to create long-term, healthy habits rather than relying on ineffective "one-off" workshops.[00:04:30] Navigating AI Skepticism: A Necessary Mindset ShiftDr. Nashay Lowe addresses the common resistance to AI, framing it as a crucial mindset shift. She draws parallels to the initial skepticism surrounding cell phones and computers, arguing that AI is an evolving tool that will inevitably become integrated into every aspect of our lives. Adaptation is key.[00:06:45] The AI & Human Partnership: More Power Tool, Less ReplacementThe conversation reframes AI not as a replacement for humans, but as a tool that enhances efficiency. Dr. Nashay Lowe shares a powerful analogy from her partner, comparing the evolution of work to building a house with a hammer and nail versus a power tool, the goal is the same, but the right tool makes the process faster and more efficient.[00:10:10] AI in Conflict Management: Reflecting Our DivisionsThis segment explores the episode's central thesis. Dr. Nashay Lowe explains, "Conflict reveals who we are, it doesn't create our divisions it reflects them. And so artificial intelligence to me works much of the same way." She argues that AI can serve as an objective mirror in the subjective process of conflict resolution, identifying patterns and biases that a human mediator, operating through their own lens, might overlook.[00:14:00] The Emerging Frontier: AI as a Therapeutic ToolDr. Nashay Lowe notes the surprising trend of people using generative AI like ChatGPT for therapeutic purposes. She shares an anecdote about users having "meltdowns" on TikTok after a software update made the AI seem less "nice," underscoring the complex, human-like relationships people are beginning to form with the technology.[00:17:30] Using AI Responsibly: The Art of the PromptThis section focuses on the principle that AI's output is only as good as its input. Dr. Lowe explains the importance of prompting AI to challenge your assumptions ("Don't confirm what I'm already telling you") rather than simply validating them. Responsible use involves an iterative process of refining the AI's output with specific human feedback.[00:20:45] Privacy vs. Progress: The Security DilemmaDr. Nashay Lowe addresses the valid security and privacy concerns surrounding AI's integration with personal data like emails, calendars, and financial accounts. She contrasts this risk with a practical strategy for maintaining confidentiality in her work: using anonymized scenarios ("Person ABC") to analyze conflicts without exposing personally identifiable information.[00:25:00] Crafting Dialogue: A Masterclass in SpecificityDr. Nashay Lowe provides a masterclass on using AI to develop communication scripts. Her method involves giving the AI a specific persona ("You are a 25-year vet in conflict management") and, crucially, directing it to pull information from credible, specific sources like peer-reviewed journals. She continually refines the output with detailed feedback until it meets the desired tone and substance.[00:30:10] Dr. Lowe's Core Message: A Reminder Where Empathy is MissingDr. Nashay Lowe delivers her powerful final takeaway. She concludes that AI can never replace essential human qualities like presence, listening, or humility. However, its greatest strength is its ability to "hold a mirror to our communication patterns and ask without judgment, 'Is this how you're meant to show up?'"Learn more about this episode's insightful guest in the section below.About Our GuestThis episode features the expert insights of Dr. Nashay Lowe, a strategist dedicated to transforming how leaders approach conflict and organizational health.Dr. Nashay Lowe is a specialist in international conflict management who applies global frameworks to solve local challenges. She works primarily with academic and nonprofit leaders to help them shift from reactive problem-solving to building proactive strategies for long-term success. With a focus on creating healthier, sustainable habits within organizations, Dr. Nashay Lowe is currently exploring the cutting edge of her field by integrating Artificial Intelligence as a tool to foster more objective, effective, and positive change.Resources & Ways to ConnectConnect with Dr. Nashay Lowe:Website: https://www.loweinsights.comPodcast: The Resolution RoomInstagram: @loweinsightsLinkedIn: Nashay LoweNext Steps for Booking A SEO Discovery Call | Digital Marketing + Done-for-you SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY PodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This Clubhouse marketing session explores the multifaceted world of Restaurant SEO and its application to local businesses. Favour details how establishing a strong digital presence through third-party platforms like Uber Eats and DoorDash creates a "franchise SEO" ecosystem that builds brand authority. The discussion emphasizes off-page strategies, such as connecting Google Business profiles and social media links, to drive traffic and foster community trust. Participants also examine the role of multimedia content, suggesting that podcasts and videos can humanize a brand by showcasing chef interviews or cooking processes. Beyond restaurants, the conversation expands to cover niche industries like private investigation, highlighting how AI-driven search and reputation management are reshaping modern visibility. Ultimately, the sources advocate for a strategic blend of long-term organic growth and immediate paid advertising to maintain a competitive edge.Restaurant SEO: Uber Eats, Grubhub and DoorDash Marketing Tactical Strategies with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast-------------------------------------------------------------------------Episode Timestamps[00:00:00] Introduction: Defining Restaurant SEOThe discussion begins by establishing that "Restaurant SEO" is not a unique discipline but rather a specialized application of local SEO. This foundational understanding is critical for any business reliant on a physical location for customer visits, from restaurants and local stores to farm markets. At [00:01:15], the host defines Restaurant SEO as local SEO with a "restaurant tag" on it, emphasizing its importance for driving traffic, generating tangible results, and gathering customer feedback—all vital for a local establishment's growth.By [00:03:30], the conversation introduces two key strategies for extending a restaurant's online reach. The first is Franchise SEO, which involves leveraging third-party platforms with active communities, such as DoorDash, GrubHub, OpenTable, and NextDoor. Listing a restaurant on these services creates powerful backlinks to its primary website, enhancing its authority. The second is Off-Page SEO, which refers to activities on other digital platforms, primarily social media sites like Facebook, Instagram, and TikTok. Connecting these profiles back to the main website helps build a robust online presence and authority. These definitions set the stage for the episode's central strategic debate on driving business growth.[00:10:00] The Core Debate: SEO for Trust vs. Ads for ImmediacyThis section frames the episode's central conflict, presenting two competing yet complementary philosophies for driving restaurant growth. The speakers weigh the immediate, traffic-driving power of paid advertising against the long-term, trust-building foundation of a solid SEO strategy.At [00:11:45], John makes a strong case for prioritizing paid advertising, asserting that restaurants "need customers now." He argues that paid strategies, such as a proven Facebook advertising model, are the most effective tools for immediate results and that SEO should be considered a secondary, long-term project. At [00:15:20], another speaker supports John's point on the need for immediacy, using a practical example to illustrate the customer mindset: "if I want chicken wings, I'm not worried about SEO."By [00:18:00], Favour presents the counter-argument, clarifying that SEO's primary role is to build trust and credibility before a sale can occur. He uses the analogy of a "red flag" for anyone promising immediate sales directly from SEO. The group reaches a consensus that a balanced approach is best: ads are essential for short-term traffic, while SEO serves as the indispensable long-term foundation for sustainable growth and brand authority. The conversation then transitions from this high-level strategy debate to a specific, actionable content strategy proposed by the host.[00:25:00] A Creative Content Strategy: The Restaurant PodcastThis segment introduces a novel and powerful idea for restaurants to differentiate themselves and build a deep, trust-based relationship with their community. The speakers frame podcasting as a way for a restaurant to move beyond simple listings and reviews to become a true content creator and community hub.At [00:26:10], the host proposes that a restaurant should start its own podcast, utilizing both audio and video formats to engage potential customers on a deeper level. By [00:27:30], the group brainstorms a range of compelling content ideas, including video recipes, cooking tutorials, and culinary tips; interviews with the restaurant's chefs to discuss their creative process; discussions on the quality and sourcing of ingredients; answering frequently asked questions from customers; exploring the history and cultural significance of the cuisine; collaborating with beverage brands featured on the menu; taste tests and sampling sessions; customer testimonials; and behind-the-scenes looks at special events or cookouts.By [00:30:00], the primary strategic goal of this podcasting strategy is articulated: to build profound trust by allowing customers to discover aspects of the restaurant they would never think to search for, thereby creating a stronger and more resilient brand connection. This discussion on creating unique content naturally leads to the technical necessity of structuring that content correctly on the restaurant's website.[00:33:00] Technical SEO Deep Dive: The Menu is Your WebsiteThis section uncovers a critical and often-overlooked technical SEO mistake that can severely handicap a restaurant's online visibility. The speakers reveal how relying on seemingly convenient third-party systems for menu hosting can prevent a restaurant from capitalizing on valuable search traffic.At [00:34:05], a speaker highlights the significant failure of using platforms like Toast that consolidate an entire menu onto a single landing page. He explains that this approach misses the opportunity to have 25 separate, indexable pages for a 25-item menu. By [00:36:15], the impact of this mistake is clarified: individual menu item pages should be treated like e-commerce products. Each page is capable of generating its own organic traffic and ranking for highly specific searches, such as "best chicken wings in [city]."The solution, discussed at [00:38:40], is to structure the restaurant's website so that each menu item has its own dedicated page. Each page should be optimized with rich descriptions, proper titles, and an easy-to-use ordering system, thereby maximizing the restaurant's "footprints and stamps across the internet." The conversation then shifts from these on-site technical details to the broader, future-facing topic of visibility within emerging AI search engines.[00:42:00] The Future: AI Visibility and Advanced AutomationSetting the stage for a forward-looking discussion, the experts explore how the concept of "being found" is expanding beyond traditional search engines. The focus shifts to include AI-powered Large Language Models (LLMs) and the new opportunities they present for visibility and automation.At [00:43:10], the group discusses the growing importance of "AI Visibility." This involves ensuring a restaurant's information appears when users ask direct questions to AI chatbots like ChatGPT (e.g., "what's the best sushi restaurant near me?"). They also touch on how platforms like Perplexity can be leveraged for rapid ranking within these new search paradigms.By [00:45:00], the concept of using AI agents and automation for SEO tasks is introduced. A speaker provides a powerful example of using a tool like N8N to create an agent that can log into a website daily and automatically optimize product titles. He elevates this concept by explaining the goal is to move beyond simple email reports and "upgrade to the voice agents... and my AI gives me a phone call about the listings that's been optimized," emphasizing a future where an AI proactively works and reports, even waking the owner from sleep with critical updates.At [00:47:25], the speakers identify some of the foundational data sources that LLMs use to answer queries, such as SERP API and DuckDuckGo. This highlights the necessity for businesses to be listed and visible in these core digital infrastructures to appear in AI-generated results. This look into the future of search concludes the main discussion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Happy Birthday to Favour Obasi-ike. He shares a personal message of gratitude while celebrating a birthday. He reflects on the show's prolific output, noting that over 140 out of 600+ episodes were produced in the current year alone. As the show prepares to enter its twelfth season in 2026, listeners are encouraged to explore the extensive archives via a searchable website to find specific marketing and business topics via wedontplaypodcast.comThis brief update serves as a direct connection with the audience to offer appreciation for their consistent loyalty. Finally, the creator concludes the message by looking forward to future content and heading off to a commemorative dinner.-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast-------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Merry Christmas Eve everyone!
Merry Christmas to you and your beautiful family! This episode features Favour Obasi-ike offering a holiday greeting to his precious listeners. This captures a seasonal well-wish intended to convey warmth and spiritual favor during the winter festivities. By using a traditional festive salutation, Favour aims to establish a positive connection with you, the listener. The message is succinct and celebratory, focusing entirely on a Christian blessing associated with the Christmas season. This simple piece of media serves as a sincere gesture of goodwill and holiday cheer.Thank you for listening to the We Don't PLAY™️ Podcast Show! God bless you!-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast-------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, we sit down with a top entrepreneur and filmmaker Stewart Cohen, an expert and business owner of nearly 20 years, to unpack how to build genuine credibility and lasting success in an age of overwhelming digital noise ("cyber noise").Stewart shares timeless principles from his entrepreneurial journey, shaped by a family legacy of business ownership, and contrasts the foundational strategies of the past with the unique challenges of today.Stewart argues that in a world where “social media lies, websites lie,” the most valuable currency is in-person credibility. He provides a masterclass in turning client relationships into your most powerful marketing engine and explains why protecting your audience's attention is the ultimate business discipline.
How to Write Catchy Titles, Descriptions, and High-Impact Headlines for your websites, email marketing, social media marketing, Pinterest SEO, and more with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode Summary:In this comprehensive episode + guide on crafting effective digital headlines, titles, and descriptions to boost online engagement. The speaker emphasizes that metadata acts as the essential context for content, serving as the primary factor that drives click-through rates across platforms like Google, YouTube, and LinkedIn. Strategic advice includes maintaining a title length of approximately 55 to 65 characters to avoid text truncation while maximizing visual impact. I also recommend using odd numbers, brackets, and power words to leverage psychological triggers that improve visibility and user trust. Finally, the discussion frames intentional copywriting as a vital tool for business owners to transform passive web traffic into active conversions and long-term brand authority.In high-level digital strategy, titles, descriptions, and headlines are not merely decorative—they serve as the essential "key frames" of metadata. This content architecture bridges the gap between raw information and audience discovery by providing the necessary context (Author, Host, Duration, and Intent) that search algorithms require to categorize an asset. By transforming raw content into searchable, high-value assets, a strategist ensures that the brand is prioritized within the user's search journey.Favour emphasizes that structured delivery and architectural integrity correlate directly to business results. If a title fails to establish immediate relevance, the conversion path is broken before it begins. Success in the current landscape requires a commitment to iterative improvement—ensuring the "next version" of a title or metadata set is systematically optimized based on data rather than intuition. This log details the tactical framework used by Favour, currently ranked #2 (We Don't PLAY!) on the FeedSpot Top 100 Marketing Podcasts (trailing only Gary Vaynerchuk), to drive visibility across SEO, PPC, and email ecosystems.Deep Dive: The Quantitative Science of Click-Through Rates (CTR)To maximize ROI, content creators must move beyond "gut feeling" and toward research-backed optimization. Using industry benchmarks from Orbit Media and Moz, we can calibrate headlines to meet the psychological triggers that drive user action.-------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast-------------------------------------------------------------------------Timestamps[00:00] Catchy Titles vs. Structure; Metadata as the "Context to the Content."[05:00] The 600-Pixel Rule; Pixel Weight (W vs. l); The 55-Character Sweet Spot.[10:00] Moz Study Analysis; Numbers in Headlines; Why Odd Numbers Win; Brackets and Transparency.[15:00] Power Words and Psychological Triggering; Tool Highlight: CapitalizeMyTitle.[20:00] Platform Evolution: Instagram as TV; LinkedIn SEO and the One-Time URL Edit Rule.[25:00] Case Study: Ranking #2 on FeedSpot; The Math of the 12-Hour Masterclass; Call to Action.Effective content strategy requires tracking the flow of information to ensure "next-version" improvements. The following log segments the Masterclass into thematic chapters, providing the "So What?" factor for each strategic shift.Chapters:Chapter 1: The Metadata Framework [00:00 - 10:00] Context vs. Content. This segment establishes that metadata is the "context" (attributes like host and duration) that allows users to value an asset before engaging. Without these key frames, even high-quality content remains invisible to search engines and the "Exact Searcher Intent."Chapter 2: The Utility of Catchy Copy [10:00 - 18:00] Visibility Across the Funnel. Effective copy acts as the primary catalyst for Click-Through Rates (CTR) across SEO, LinkedIn, and Email. The speaker frames catchy titles as functional tools that pre-condition the audience for engagement and conversion.Chapter 3: The Physics of the Pixel [18:00 - 25:00] Typography Weight. Moving beyond character counts, this chapter introduces the 600-pixel display limit. Strategists must account for the "weight" of individual characters (e.g., a capital "W" vs. a lowercase "l") to prevent truncation and maintain a professional aesthetic on the SERP (Search Engine Results Page).Chapter 4: The Psychology of Numbers [25:00 - 35:00] Time-Value Perception. This section evaluates how numbers (specifically odd numbers) impact user psychology. The "So What?" factor is the "minute-per-item" rule: users subconsciously equate the number of items in a title to the minutes they must invest (e.g., 10 ways = 10 minutes), directly influencing the decision to click.Chapter 5: Platform Evolution [35:00 - 45:00] Ecosystem Logic. The speaker analyzes Instagram's transition to "TV-style" content and LinkedIn's rigid SEO URL logic. The key takeaway is the importance of "Exact Title Match" to meet user intent while navigating platform-specific constraints like DM automation and hashtag limits.Chapter 6: The Podcasting Marathon [45:00 - End] The Milestone Logic. Highlighting the "eighth-episode hurdle" where 500,000 creators quit annually, the speaker discusses his 600-episode milestone and the necessity of IAB Tech Lab compliance. Long-term distribution success is a result of persistence and technical "due diligence."High-Value Quotes"Metadata... that's just another way of saying how do we get context out of this content. Those are attributes... that's the context to the content." - Favour Obasi-ike"A capital W has more weight than a small w. A capital L has more weight than a small l... that weight they carry is a pixel size digitally.""If somebody clicks and finds your content valuable, resourceful, accurate, and responsive, then anything that you're going to do from SEO to PPC ads... you're able to use consistently."Resources:Companies Passing Tech Lab Compliance Programs | Podcast Compliance DirectoriesHeadline Analyzer Tool: Write Better Headlines | Write Better Headlines HereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Seriously in Business: Brand + Design, Marketing and Business
Free Canva Masterclass: Design Tools to $100k
The episode discusses the complexities of personal and company branding for clinic owners, highlighting the advantages and challenges of each approach. It emphasizes the importance of building trust and making informed decisions based on long-term goals.Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/Here's what we're going over: Comparing personal branding to company brandingUnderstanding when to utilize personal brandingAnalyzing the challenges of a personal branding approachEvaluating the advantages of company brandingTips for blending both branding strategies effectivelyEmphasizing the importance of consistent online presenceRecommending resources for clinic owners seeking branding guidanceEpisode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
Signify's Stefanie Del Moral reveals how she built a powerful personal brand on LinkedIn by participating in employee advocacy programs.In this episode, Lewis Gray and Elliot Elsley speak with special guest Stefanie Del Moral, Global Digital Marketing Manager at Signify. Stefanie shares her unique perspective as an end-user and thriving employee advocate, detailing her journey of mastering LinkedIn for personal and professional growth. She discusses overcoming initial self-doubt, creating a consistent content routine (including her famous "coffee dates"), and developing content pillars that resonate.Listeners will gain actionable advice on balancing authentic personal expression with corporate brand guidelines and unlocking career opportunities through strategic online presence. This episode provides a compelling, real-world example of how to inspire advocates and equip them with practical strategies to amplify their voice, enhance their influence, and drive social media marketing success. It addresses common barriers and offers solutions for both individuals and program managers.Subscribe to The Employee Advocacy & Influence Podcast for more expert interviews and social strategy insights!We're working on the 2026 Employee Advocacy Benchmark Report and want to ensure it addresses the challenges you're facing. To understand your biggest challenges, we'd love for you to contribute to the report. It takes just 6-7 minutes to complete the survey, and you'll have the chance to be quoted in the final report.Ready to elevate your employee advocacy? Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.Assess your program's strengths with our Employee Advocacy Health Check.
Let's get real: Personal branding might sound like a buzzword, but for B2B social media managers, it can make or break your next opportunity. In this episode of Behind the Post, we're joined by none other than B2B Social's Rising 30 star Chloe Maguire, the powerhouse behind Leapsome's explosive social and community growth, including a jaw-dropping 2700% increase in impressions in one month. (Yep, you read that right.)Chloe shares how social pros can find (and reclaim) their voice outside of brand guidelines, get past the fear of being “cringe” online, and stop over-curating every LinkedIn post. She breaks down how to develop a tone that feels real, set realistic goals for content creation, and design a LinkedIn profile that actually works for you, even if you only have an hour to spare.Whether you're a social media manager just starting to think about your personal brand or you're ready to take it to the next level, this episode is full of real talk, relatable advice, and tactical steps you can take today to build a brand that opens doors, and still feels like you.Hot Topics:Why social media managers need to build a personal brand (even if they don't want to)How to find your unique tone when you've been writing in your company's voice all dayThe best way to overcome the fear of judgment when posting on LinkedInQuick wins to upgrade your LinkedIn profile in under an hourNeed to get your hands on more tips, lessons, and advice from our B2B Social's Rising 30 cohort of 2025? Get inspired in one click.
Seriously in Business: Brand + Design, Marketing and Business
If Canva could talk, it would probably throw some serious sass your way...In this cheeky but wildly helpful podcast episode, I share what your Canva chaos is actually trying to tell you about your brand, your systems, and your mindset. Because the truth is... how you use Canva reflects how you run your business.From version 87 logos to Untitled 45 file names, I'm walking you through how to fix the mess, streamline your system, and make Canva your biz bestie again.Here's what you'll learn:Why chaotic Canva files signal deeper biz issuesThe importance of your Brand Kit (and how to finally set it up)How inconsistent colours + fonts destroy trustWhen to stop tweaking designs and JUST POST IT
If you're constantly asking yourself "what do they want me to say?" instead of "what do I want to share?" you might be building a fake community instead of a genuine one. This episode will help you understand the difference and why it matters for your business. Today I'm diving deep into the psychology behind content creation and why so many of us end up people-pleasing our way to an audience that doesn't actually stick around. We're talking about the difference between having spectators who clap and leave versus active participants who buy into your essence and stay through your pivots, mistakes, and boundary-setting. Here's the truth: scared people don't become well-known, and boring people don't get paid. If you're trying to make everyone love you and never want to upset anyone, you'll never stand out or get the visibility you're craving. Your brain literally filters out sameness. It only pays attention to emotion, polarity, and what's different! I'm breaking down why we cater to fake communities (spoiler: it's often about that inner child need for validation and safety), how to spot whether your community is genuine or performative, and what to do if you realize you've been building the wrong kind of following. Plus, I'm sharing the mindset shifts you need to make if you want to attract people who will stick with you for the long haul. In today's episode, we're talking about: The difference between audience and community How to spot a fake community The psychology behind people-pleasing content What makes a genuine community stick around through pivots, mistakes, and changes in your business How to start building real connection by detaching from metrics Connect with me: Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Seriously in Business: Brand + Design, Marketing and Business
You don't have to be on Instagram to grow a business, but if your people are there, it's a goldmine. The pressure around Insta is real: content, consistency, algorithm, what to post, when to post, how much to sell … it's overwhelming. In this episode, I bust myths around Instagram and walk you through the three essential ingredients to posts that actually work... ones you won't dread creating.What we're covering:Myth of consistency alone: Posting regularly isn't enough if your content is off-brand or directionlessIngredient 1: Strategic Content Pillars: five content pillars (Conversion, Authority, Proof, Engagement, Perspective shift) you can lean intoIngredient 2: On-Brand Content: your branding (fonts, colours, aesthetic) helps people recognise you and stop the scrollIngredient 3: Ease of Use: systems, templates, repeatable structure mean you don't burn outHow to use these together to create a content engine (bonus: I explain my 30-day Socials Kit and how it solves all three)Offer alert: Between Oct 3–9, you can grab the 30-Day Socials Kit (templates + tutorials + planning system + extra resources) at a steeply discounted priceBundles that Benefit (Get my socials pack and thousands of other resources for just $100USD) Only available October 3 - 9 2025: https://www.whitedeer.com.au/30dayOr, if you'd like to purchase my 30-Day Socials Kit separately: https://www.whitedeer.com.au/30dayTimestampsIntro 0:00PSA 2:08Ingredient #1 4:47Ingredient #2 5:18Content Pillar #1 5:39Content Pillar #2 7:04Content Pillar #3 7:52Content Pillar #4 8:46Content Pillar #5 9:24Ingredient # 12:45Wrap up 13:50Watch on YouTube: https://youtu.be/5UXvF86rkGARead on the Blog: https://whitedeer.com.au/ep233/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
Your podcast cover art isn't decoration, it's the billboard for your show. In today's episode of As It Relates to Podcasting, I'm breaking down exactly how to create podcast artwork that stops the scroll, builds trust, and attracts listeners.You'll learn: ✅ Why your face + name beat a generic logo for building authority ✅ When to avoid using your face (and what to do instead) ✅ The biggest cover art mistakes podcasters make (tiny fonts, busy backgrounds, inconsistent branding) ✅ How to test your podcast artwork against competitors so it stands out ✅ The difference between scroll-stopping designs vs. instantly forgettable onesIf you're launching or rebranding your podcast, this episode will help you avoid costly mistakes and design cover art that works on Apple Podcasts, Spotify, and YouTube.
Diluted focus gets diluted results. In this episode of The Persistent Entrepreneur Podcast, host David Hill sits down with AJ Vaden, CEO and Co-Founder of Brand Builders Group, to uncover why personal branding is the key to long-term success. AJ shares her journey of losing a multi–8-figure business overnight, rebuilding from scratch, and discovering that the one thing no one can take away from you is your reputation. From working with top thought leaders like Lewis Howes to helping entrepreneurs define their “who” and break through obscurity, AJ explains why clarity, intentionality, and focus are the foundation of building wealth and influence. If you've ever felt stretched too thin or unsure how to stand out, this conversation will help you reframe your approach and get laser-focused on the one thing that truly moves the needle. Key Takeaways: Why multiple streams of income might be killing your momentum. The difference between a reputation and a personal brand (hint: intentionality). How AJ and her husband rebuilt from zero after losing their first business. The Sheehan's Wall framework for breaking through obscurity. Why focusing on who you serve is the #1 step in building a personal brand. 3 actionable strategies to start building your personal brand today. About the Guest: AJ Vaden is the CEO and Co-Founder of Brand Builders Group, a personal brand strategy firm dedicated to helping mission-driven messengers become wealthy and well-known. She is also the host of The Influential Personal Brand Podcast, a keynote speaker, and author of the upcoming book Wealthy and Well-Known: Build Your Personal Brand and Turn Your Reputation into Revenue. AJ has worked with clients ranging from New York Times bestselling authors to 8-figure entrepreneurs, teaching them how to clarify their message, stand out, and monetize their reputation.
In this episode, I sit down with Christy Cooper to dive into what it really takes to build a bold brand identity that lasts. Christy opens up about her beginnings as a dancer and artist, the pivots and challenges she faced as an entrepreneur, and how she discovered the power of branding to stand out in a crowded space. She shares lessons about what it means to show up authentically, and how business owners can create a brand that truly reflects who they are. If you've ever wondered how to move from blending in to being unforgettable, this conversation will spark fresh ideas for your own brand journey. Check out what Christi's doing for entrepreneurs at https://cooperandheart.com/---
Logos, Marketing, and Branding and info that just works
Seriously in Business: Brand + Design, Marketing and Business
Inconsistent fonts. Off-brand colours. Visuals that feel “meh.” Sound familiar? It's not just a design issue, it's a TRUST issue.This is part 3 of the Build Brand Method series and we're diving into your Identity Toolkit...a key design decision that builds INSTANT trust and makes designing in Canva faster, easier, and more professional.Inside this episode, I'll show you:The 3 design decisions more important than a logoWhy fonts reflect personality (and how to choose the right ones)How colour combos create connection and consistencyThe difference between polished DIY vs Canva clutterThe bonus element that pulls your whole brand togetherGet your free ticket to the Design Masterclass
In this episode, I had an incredible conversation with Aliza Licht, a brand expert and best-selling author of "Leave Your Mark" and "On Brand." Aliza shared her unique career journey, from aspiring plastic surgeon to influential fashion PR professional, and how she created the iconic DKNY PR Girl persona. We delved into the importance of personal branding, confidence in the workplace, and the power of pop culture in shaping consumer behavior. Aliza also offered practical advice for those looking to pivot careers and discussed the transformative role of AI in business. Her candid stories and expert insights made for an engaging and informative episode that is sure to inspire anyone looking to make their mark in their industry.Timestamps:00:00:00 - Introduction and Guest Overview00:00:46 - Career Change and Early Career00:08:04 - Celebrity Mishaps and Fittings00:23:38 - Tips for Standing Out at Work00:25:30 - Building Confidence in the Workplace00:39:07 - Advice for Career PivotsMY Go Big Podcasting Courses Are Here! Purchase Go Big Podcasting and learn to start, monetize, and grow your own podcast. Use code JULY15 for 15% OFF the entire month of July**SHOP my Amazon Marketplace - especially if you're looking to get geared-up to start your own Podcast!!!**https://www.amazon.com/shop/thesarahfrasershowShow is sponsored by:ASPCA Pet Insurance to explore coverage, visit A-S-P-C-A pet insurance dot com slash TSFS.Cookie Jam download this free Match-3 game today and start having fun! 100+ million players and countingFunction Health by Dr. Mark Hyman and others! Function is offering 160+ Lab Tests for $365 to anyone who signs up between July 7th and July 11th. Visit www.functionhealth.com/TSFSHorizonfibroids.com get rid of those nasty fibroidsMINT MOBILE dot com slash TSFS. DISCLAIMER: Upfront payment of $45 required (equivalent to $15/mo.). Limited time new customer offer for first 3 months only. Speeds may slow above 35GB on Unlimited plan. Taxes & fees extra. See MINT MOBILE for detailsNutrafol.com use code TSFS for FREE shipping and $10 off your subscriptionQuince.com/tsfs for FREE shipping on your order and 365 day returnsRula.com/tsfs to get started today. That's R-U-L-A dot com slash tsfs for convenient therapy that's covered by insurance.Thrivecosmetics.com/tsfs Brighten a mom's day—especially if you're that mom. Go to thrivecausemetics.com/TSFS for 20% OFF your orderFollow me on Instagram/Tiktok: @thesarahfrasershow ***Visit our Sub-Reddit: reddit.com/r/thesarahfrasershow for ALL things The Sarah Fraser Show!!!***Advertise on The Sarah Fraser Show: thesarahfrasershow@gmail.comGot a juicy gossip TIP from your favorite TLC or Bravo show? Email: thesarahfrasershow@gmail.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Running back-to-back launches without a strategic timeline is the fastest way to burn out your audience, exhaust your creativity, and watch your conversion rates plummet. In today's episode, I'm breaking down my proven 3 phase campaign timeline that transforms chaotic launches into strategic, story-driven experiences that feel exclusive and exciting every single time. Whether you're launching for the first time or you've been running campaigns back-to-back and feeling the creative burnout, this framework will revolutionize how you approach your next launch. You'll discover the critical re-engagement phase that most people skip (and why it's costing them sales). We'll also chat about how I structure my pre-launch to guide people through personal story, audience re-education, and my unique genius. Plus, the "creative ammo" strategy that turns my launch week into my most inventive period instead of my most stressful. I'm revealing why your audience gets "highly trained" to ignore your campaigns and exactly how to break that pattern. I've used this exact framework to build my seven-figure design agency, and now I'm sharing every detail with you. In today's episode, we're chatting about: • My three-phase campaign framework • Why exclusivity is everything • My pre-launch storytelling sequence • Creative ammo strategy Connect with me: Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
The most successful brands sell the same products over and over again. So how do they continue breaking sales records? They wrap them in fresh campaign themes that make audiences feel like they're getting something completely new every single time. In today's episode, we're breaking down the strategy that's transforming how service-based entrepreneurs launch their offers. Drawing inspiration from brands like Skims that sell the same shapewear with different seasonal themes, I'm revealing how campaign themes can keep your launches memorable, relevant, and profitable without constantly reinventing your services. You'll discover the four types of campaign themes that work best for coaches and consultants. I'll walk you through my complete process for developing campaign themes, including how to tie everything together through messaging, visuals, content series, and addressing buyer objections, all while maintaining your brand consistency. This isn't about quantity marketing that gets lost in the algorithm. This is about creating quality, creative campaigns that get people engaging, talking, and most importantly, buying. Whether you're launching for the first time or the fifteenth, campaign themes are your secret weapon for record-breaking results. In today's episode, we're chatting about: • The campaign theme framework • The Skims strategy • Quality over quantity marketing • The complete implementation process Connect with me: Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Seriously in Business: Brand + Design, Marketing and Business
This episode is a little different... in the best way. I went totally off-script and let ChatGPT throw some questions at me that I think YOU would want to ask. Think of it like a friendly, unfiltered chat about all things design, business, Canva, and life.Here's what I answer:What to do when you hit a creative rut (and why boundaries can spark creativity)My favourite new Canva feature (it's a game-changer for planning!)Do I think design or messaging is more important?How motherhood made me outsource and grow my bizIs my home aesthetic like my brand? Nope.What I'd do differently if starting my biz againWatch on YouTube: https://youtu.be/SwtSTXXm1p4Read on the Blog: https://whitedeer.com.au/ep221/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
Your audience is getting smarter about launches! If you're still using the same old strategies, you're probably wondering why your results aren't what they used to be. In today's episode, I'm breaking down the five non-negotiable elements you need for a record-breaking campaign in today's competitive landscape. The truth is, buyers are picking up on cues. They know when you're launching the same offer repeatedly, and they're developing launch fatigue from back-to-back sales cycles with no breathing room. The solution isn't to launch less or give up on campaigns entirely. It's about elevating your approach with creativity and strategy. I'm sharing the exact framework I use: campaign themes that make each launch memorable re-engagement periods that build genuine community (not just sales funnels) platform personalities that create exclusive content experiences visuals that actually match your value and price point true exclusivity that you actually follow through on. This isn't about working harder - it's about working more creatively and strategically to cut through the noise. In today's episode, we're chatting about: • Why buyers are getting smarter about launch patterns (and how to stay ahead) • The campaign theme strategy that makes repeat launches feel fresh and exciting • How to use re-engagement periods to build lifetime value, not just quick conversions • Why platform personalities prevent content fatigue and increase engagement • The exclusivity framework that creates genuine urgency without manipulation Connect with me: Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
We explore why personal branding is becoming more important than a company logo, and how Jill's “Return on Kindness (ROK)” framework offers an alternative to traditional ROI.This episode is a wake-up call for small business owners, personal brands, and startups who are still hiding in the shadows — or obsessing over colour palettes instead of client connections. If you've ever been stuck chasing perfection, or waiting for the right time to start putting yourself out there, Jill's advice might be the seed you need to plantFind out more about Jill Lublin's masterclasses, books, and free Kindness Circles:
Your personal brand is the one thing you carry with you—through every pivot, job, or business evolution. In this kickoff episode of the Personal Branding Series, I'm sharing why now is the time to take your personal brand seriously—and how to begin aligning how you show up with how you want to be seen.Whether you're starting fresh, evolving your niche, or just feeling disconnected from how you show up online, this episode will help you take the first step toward more confident, consistent visibility. Key Takeaways:Why your personal brand is your most powerful business assetHow the online space has changed—and what that means for your visibilityWhy “just working hard” isn't enough anymore to get noticedThe simple first step to start aligning your brand: Google yourselfHow I help coaching clients build intentional, trust-building personal brands Mentioned in This Episode:Join my email community to get weekly brand-building resources https://shellyniehaus.com/tips Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
“What's your #1 tip for building a personal brand?” That's the exact question I asked 10 powerhouse branding photographers during my latest retreat in Orlando! These talented creatives traveled in from across the U.S. and London, and they each specialize in helping entrepreneurs elevate their brand presence through strategic, eye-catching imagery. In this episode, I'm sharing their golden tips—perfect for creative entrepreneurs who want to stand out, attract aligned clients, and grow their business with confidence!
Learn More about Paige at: https://www.mavensandmoguls.com and https://www.linkedin.com/in/paigearnoffenn/Show notes timestamps:
Kent Redding's path from retail mogul to real estate powerhouse isn't what you'd expect - especially when leadership, empathy, and branding collide. In this episode, Kent shares the surprising lessons he learned that still shape his business today. You'll walk away rethinking what it really means to build trust, show up, and lead with heart. Plus, don't miss the story of the open house that literally caused a traffic jam. Key takeaways to listen for How Kent turned personal values into a business branding strategy that stuck What managing 400 retail employees teaches you about long-term client loyalty The marketing wisdom that still drives Kent's success today Reasons self-awareness and empathy matter more than market trends Is volunteering with your local REALTOR® association a great career move? About Kent ReddingKent is a top-producing REALTOR®, 2024 President of the Austin Board of REALTORS®, and a 20-year veteran with Berkshire Hathaway. Known for his client-first approach, Kent combines entrepreneurial grit with a deep commitment to the community. He's a ten-time Platinum Top 50 award winner and holds designations including GRI, CRS, ABR, ePro, MRP, and CLHMS. Outside of real estate, Kent volunteers with groups like Community First! Village, Hungry Souls, and Red Oak Hope. Connect with Kent Website: Kent Redding Facebook: Kent Redding | Kent Redding Team Instagram: @kentreddinggroup LinkedIn: Kent Redding Email: kent@callkent.com Contact Number: (512) 797-5737 Connect with LeighPlease subscribe to this podcast on your favorite podcast app at https://pod.link/1153262163, and never miss a beat from Leigh by visiting https://leighbrown.com. DM Leigh Brown on Instagram @ LeighThomasBrown. Sponsors"You Ask. Leigh Answers." Your Affordable Coaching ProgramHey there, real estate pros! Are you ready for some more Leigh Brown wisdom in your life? Then don't miss out on my brand-new program, "You Ask. Leigh Answers." It's your exclusive gateway to the insights and advice you need to supercharge your real estate business. With "You Ask. Leigh Answers." you get Direct Access to Leigh Brown, directly! Expert Coaching, Community Connection, and Extensive Resources. Whether listening to this on the go or watching at home, sign up today at Answers.RealEstate and take your business to the next level. Trust me, you'll be glad you did!
Send us a textIn this 5-minute Pinterest audit, we help Emily Grace Design, a talented branding and Showit website designer, fine-tune her Pinterest presence. We cover smart board strategies, better descriptions, and easy changes to boost her reach and book more dream clients.
Seriously in Business: Brand + Design, Marketing and Business
Your sales page can make or break your course launch — so how do you make one that actually sells?In this episode, I'm joined by the amazing Kate Scott from Launch Out Loud™, and we're diving into how to design a sales page that works FOR you. With years of experience as a course creator and website designer, Kate shares tangible tips and clever tricks for designing a page that converts. If you've ever wondered if your sales page is too long, too plain, or too confusing... this is the episode for you.Plus, Kate and I are both speaking at the Launch Out Loud Summit, a FREE event packed with gold for course creators. April 30 - May 2! Get your tree ticket here: https://launchoutloud.peachs.co/a/jacqui-nauntonIn this episode, we cover:Why most sales pages aren't converting — and how to fix itThe ideal layout and flow of a high-converting sales pageThe one colour mistake people make on their buttonsHow to make your testimonials actually work for youPractical design tips to improve your site's accessibility and hierarchy
Today, I have something extra special for you — a power-packed interview I recently did at an event in Australia. This isn't your typical solo episode, but trust me, it's a must-listen! We went deep into personal branding, how to stand out in today's online world, and the secret to building powerful, authentic relationships. Whether you're in network marketing, running a business, or just looking to elevate your influence, this episode is going to be a game-changer. My friend, who hosted the event, asked phenomenal questions and the insights we covered apply to literally anyone wanting to build a successful business, and even those looking to elevate their careers. This is me, raw, honest, and completely off the cuff — sharing real-world strategies you can apply immediately. Let's dive in! In this episode: Why Network Marketing? The Concept of Leverage in Business The Learn-Do-Teach Method for Branding Success Mindset Shift for Creating Magnetic Content The P.I.S Formula The Power of Storytelling and Vulnerability Business Promotion vs Value-Driven Content The Art of Relationship Building Tips for Networking with High-Level Entrepreneurs And so much more! Links and Resources: FORDIFY with Emily Ford | https://fordifymybrand.com Join Heritage Club | https://fordify.myflodesk.com/heritageclubvideo Worthy of Wellness Club | DM @itsEmily on Instagram with the code WOWC for more details. | https://www.instagram.com/itsemily/ Connect with Emily: Website | https://meetemilyford.com On Instagram | https://www.instagram.com/itsemily On Facebook | https://www.facebook.com/itsemilymethod On YouTube | https://www.youtube.com/c/ITSEMILYFORD
Dr. Cifuentes shared her top three branding tips that every eye care professional should embrace to build a powerful and authentic brand. These tips focus on the power of storytelling, the importance of social media, and the unmatched value of authenticity.
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson interviews Kate DiLeo, an international best-selling author and branding expert, to explore the art of effective brand messaging. They discuss how businesses can create compelling taglines and pitches to drive revenue and stand out from competitors.=================================================================Best Moments:(01:02) Introduction of Kate DiLeo and her expertise in branding(01:48) Kate's journey into the branding industry(04:50) The importance of taglines in brand messaging(06:48) Why having a tagline is essential for businesses(09:12) Steps to create an effective brand message(11:28) Challenges of articulating multiple services in brand messaging(13:43) How to assess if your brand messaging needs improvement(16:35) Where to find Kate DiLeo and her content=================================================================Guest Bio:Kate DiLeo is the international best-selling author of "Muting the Megaphone" and a top-rated speaker at Inbound. With over a decade of branding experience, Kate has worked with 350+ companies using her unique "brand trifecta" formula. Her approach focuses on helping businesses clearly articulate what they do, solve problems effectively, and differentiate from competitors, all to drive revenue and engagement.=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
Are these common web mistakes holding your business back? If you want a site that converts visitors into raving, paying fans - this is the episode for you.Like what you hear? Click subscribe and leave a review, then join Stephanie each week as she takes on the many questions women have about building a business - and brand - their way. Ready to shine online? Book a free Discovery Call to learn more about developing a standout brand identity + online presence → https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324See a full list of branding services → https://brandpsyche.co/work-with-us
The episode discusses the complexities of personal and company branding for clinic owners, highlighting the advantages and challenges of each approach. It emphasizes the importance of building trust and making informed decisions based on long-term goals.Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/Here's what we're going over: Comparing personal branding to company brandingUnderstanding when to utilize personal brandingAnalyzing the challenges of a personal branding approachEvaluating the advantages of company brandingTips for blending both branding strategies effectivelyEmphasizing the importance of consistent online presenceRecommending resources for clinic owners seeking branding guidanceEpisode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training
Ready to take your brand from broadcasting to building real connections? In this episode, we're discussing how asking the right questions and sparking meaningful conversations can turn your audience into an engaged community. Tune in for relatable stories, actionable tips, and a reminder that engagement isn't about perfection—it's about connection.Ready to whip up something amazing for your brand? Follow us for more inspiration:IG & Facebook: @cookingupbrands, @talklikeabrand, @colormybrands.Sign up for insider tips and updates: bit.ly/colormail.Explore our brand-building ecosystem: Colormebrand.com.Keep stirring the pot, creating your flavor, and serving success!
Learn how to build a remarkable brand to boost your business growth in this collaboration. Discover the key strategies to make your brand stand out and attract more customers!TAYLOR SHANKLIN is the CEO and founder of Barlele, a brand strategy and growth firm, as well as its sister brand, Creative Shizzle—a subscription based creative agency specializing in content and design on-demand. With over 20 years of experience in marketing, multimedia, and brand growth, Taylor has a knack for making brands unforgettable by doing things differently. In 2020, Taylor launched Barlele, and its success quickly led to the creation of Creative Shizzle, now the lead brand, offering fast, hassle-free creative services that help companies shine while they focus on strategy (or the other thousand items on their to-do list). Taylor believes in bold moves, pushing boundaries, and making brands that truly stick.Taylor is also a TEDx speaker whose talk has reached over 300,000 viewers, a certified Business Made Simple coach, and the host of the “Talking Shizzle” podcast. She regularly speaks on branding, teambuilding, marketing, and growth, always seeking new ways to connect with audiences and inspire teams. Taylor's mission is simple: help businesses and nonprofits build killer brands that not only stand out but crush their goals. Because when a brand sticks, it wins.Topics • Bootstrapping a business • Building a brand from scratch • Rebranding • Kindness in Leadership and how that affects Revenue and Performance • Minimize to Maximize (do less to do more) • AI tech for Content on Demand In today's fast-paced business world, building a strong brand is essential for success.From bootstrapping a business to rebranding established companies, creating a brand that sticks requires bold moves and innovative strategies. Leveraging AI technology for content on demand is a game-changer for businesses looking to stay ahead. Kindness in leadership not only enhances team performance but directly impacts revenue growth. By embracing a minimalist approach—doing less to accomplish more—businesses can maximize efficiency and reach their goals faster. Learn how these strategies and insights can transform your approach to marketing, branding, and business growth. Connect With Taylor:Website: https://www.creativeshizzle.com/ LinkedIn: https://www.linkedin.com/in/tshank/ https://www.linkedin.com/company/creativeshizzle Facebook: https://www.facebook.com/creativeshizzle Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services.
Seriously in Business: Brand + Design, Marketing and Business
Let's be real—word-of-mouth is great… until it's not. Ever had that moment of panic wondering, “Where is my next client actually coming from?!”
Welcome back to another episode of The Haute Guide! After a brief hiatus (sorry yall!), I'm back with an insightful episode about branding, social media strategy, and how to refine your brand for success. I break down my own brand refresh process, how I'm reworking my content strategy, and how you can do the same for your fashion business, whether you're an entrepreneur, creative, or industry professional.
In this episode of Simple and Smart SEO, Crystal Waddell sits down with the one and only Mordy Oberstein—Head of Brand at Wix, founder of Unify Brand Marketing, and self-proclaimed SEO contrarian (with a soft spot for brutal honesty). If you think SEO is just about keywords and backlinks, Mordy is here to obliterate that notion faster than an algorithm update can tank your rankings.They dive into how businesses should stop trying to be everything (because newsflash: that means you're nothing), and why SEOs should stop acting like lone wolves and start sitting with the comms team.
Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I wrap up my three-part marketing series by diving into the three biggest mistakes therapists make before they start marketing. These bottlenecks can cost you clients, waste your marketing efforts, and slow your growth. I'll show you how to fix them, from improving your website to streamlining your booking process, so you can attract and retain clients effectively.Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[01:28] The importance of fixing business bottlenecks before you start marketing.[02:52] Mistake 1: A bad website that confuses or loses potential clients.[06:44] Mistake 2: A clunky or broken online booking process.[13:32] Mistake 3: Overcomplicated contact forms or an admin bottleneck.[16:50] How QA checks can prevent costly marketing errors and ensure growth.Links From the Episode:Here is the janeapp link for one free month on us! (Use Coupon: MCCANCE1MO)→ https://meet.jane.app/nicole-mccance-ambassador/Episode 3 - Branding Tips to Attract Clients to Your Website https://podcasts.apple.com/ca/podcast/the-business-savvy-therapist/id1681659688?i=1000611427934 Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod Join the FREE private community for therapists: Expand your Psychotherapy Practice → https://www.facebook.com/groups/947689352498639 Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice→ https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/
Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I help you uncover and shift the money mindset blocks that might be holding you back in your practice. I share how my own childhood experiences shaped my fears around money and how I transformed that mindset to grow my practice and coaching business to multiple seven figures. I explore strategies to maximize return on investment, visualize success, and take bold, confident steps toward your goals—even in the face of fear! Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[01:28] How childhood beliefs about money might be influencing your current mindset.[04:14] Why investing in your business is critical to growth.[06:07] The importance of seeing return on investment (ROI) instead of focusing on costs.[11:28] How I overcame my fears around money[22:24] A powerful visualization exercise to reframe fear into excitement and expectation.Links From the Episode:Episode 3 - Branding Tips to Attract Clients to Your Website: https://podcasts.apple.com/ca/podcast/the-business-savvy-therapist/id1681659688?i=1000611427934 Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod Join the FREE private community for therapists: Expand your Psychotherapy Practice → https://www.facebook.com/groups/947689352498639 Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice→ https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/
In this episode, we dive into the transformative power of combining online and offline strategies to grow your brand authentically and effectively.First, we explore how YouTube can be your brand's secret weapon for standing out in a crowded market. From creating educational and empowering content to sharing behind-the-scenes stories, we discuss actionable ways to connect with your audience on a deeper level. Consistency, authenticity, and human-centered storytelling are at the heart of building trust and engagement.Then, we take the conversation offline, unpacking practical networking strategies to foster meaningful relationships in your community and beyond. Whether you're attending events or sparking casual conversations at the coffee shop, your ability to serve and connect can turn everyday interactions into impactful opportunities.Finally, we emphasize the importance of timeliness and adaptability, reminding you that authenticity and trust are the keys to success in today's world. The journey to building a strong brand is never one-size-fits-all, but with intentional effort, you can create meaningful connections that set your brand apart.So, which tip will you try first—online or offline? Tune in, take action, and let's build something meaningful together!"Disclaimer: This episode description was thoughtfully crafted with Shemaiah's insights and the help of AI. It's an exploration of how businesses can responsibly use AI technology to enhance creativity and efficiency while maintaining a healthy blend of human guidance. This collaboration highlights the potential for AI to work in harmony with human ideas to create engaging and authentic experiences.Become a supporter of this podcast: https://www.spreaker.com/podcast/i-am-refocused-radio--2671113/support.
In episode 627, Megan chats to Katie Trant about how food bloggers can define, build, and maintain a strong brand identity to stand out in a crowded online space. Katie Trant is a branding expert, a copywriter, and an OG food blogger. For more than a decade, she has worked at brand consultancies, helping huge global players define their brands. Recently, Katie has launched Foodie Brand Lab, a course and brand consultancy, especially for food bloggers who want to build a brand, refine their brand strategy, and take their business to the next level. In this episode, you'll learn about the key differences between personal and traditional branding, and practical strategies you can use to develop a cohesive, memorable brand identity that resonates with your target audience. Key points discussed include: - Defining your brand is not a one-time task, but an ongoing process: Your brand should evolve over time as your business and audience grow, so be prepared to continuously revisit and refine it. - Understand the difference between personal and traditional brands: Determine whether your brand should revolve around you as an individual or function more as a traditional business brand. - Focus on developing a strong, consistent voice and tone: Your writing style and the way you communicate with your audience is a core part of your brand identity. - Create brand guidelines to maintain consistency: Establish guidelines for visual elements, content style, and brand behavior across all your channels and touchpoints. - Prioritize functionality and user experience over elaborate branding: Ensure your website is fast, mobile-friendly, and easy to navigate before investing heavily in custom branding. - Let your brand purpose and values guide your business decisions: Use your brand's core purpose and values to inform the content, products, and services you offer. - Embrace the iterative nature of branding: Be willing to experiment and make adjustments to your brand as you learn more about your audience and evolving industry trends. Seek outside perspectives to uncover hidden brand insights: An external branding expert can often identify strengths and opportunities you may have overlooked. - Understand that your brand lives in the minds of your audience: Your brand is ultimately defined by the emotional perceptions and experiences of the people who interact with it. $50 discount from the Foodie Brand Lab Course - this link will automatically take $50 off of the price, as will entering the discount code PODCAST. Connect with Katie Trant Website | Instagram
Patients don't choose your practice just for the technology or treatments. They choose it for how you make them feel, and the impact on their life, confidence, and relationships. But how do you build that lasting connection that keeps them coming back? "The most influential broker in the world with the most exposure," Ryan Serhant, has the answers. He doesn't just sell homes, he sells the stories and emotions behind them. In this episode, Ryan reveals branding and relationship-building strategies to help you stand out in a crowded market. Ryan Serhant is a real estate broker, TV star, and founder of SERHANT, a brokerage known for innovative marketing. He is the bestselling author of Sell It Like Serhant, Big Money Energy, and Brand It Like Serhant. In this episode, Kevin and Ryan will discuss: - The power of branding - How to grab and keep attention - Building strong relationships for practice success - Why follow-up is key to keeping patients loyal - Using storytelling to connect with patients - Regular communication for building trust - Growing your patient base through social media - Breaking through the noise to attract new patients - Building lasting patient relationships - Why follow-up, follow-through, and follow-back matter - Personalized communication for happier patients - Strategies for turning inquiries into scheduled appointments - And other topics… Ryan Serhant is a real estate broker, producer, and star of Bravo's Million Dollar Listing New York and Sell It Like Serhant. He is the founder and CEO of SERHANT, a real estate brokerage known for its award-winning marketing campaigns. Named "the most influential broker in the world," He is the star of Owning Manhattan on Netflix and the bestselling author of Sell It Like Serhant, Big Money Energy, and Brand It Like Serhant. Ryan frequently contributes to Forbes and is featured in The New York Times and The Wall Street Journal. Connect with Ryan: Ryan's Website: https://ryanserhant.com/ Ryan's LinkedIn: https://www.linkedin.com/in/ryanserhant/ The Only Thing: If you're an audiologist and want to grow your practice – we've got a FREE, expert guide to help you achieve your goals. It's called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It's the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.
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