Podcasts about bold brand

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Best podcasts about bold brand

Latest podcast episodes about bold brand

Business of Craft
Business of Craft Karley Cunningham on Differentiating Your Brand

Business of Craft

Play Episode Listen Later May 15, 2024 53:08


Karley Cunningham has been diving into the worlds of business development, branding, and design for over two decades. As the Creative Strategist & Growth Accelerator at her company, Big, Bold Brand, Karley brings her big thinking and innovative problem-solving to the table. She's also a sought-after speaker and mentor, sharing her wisdom with national and international business organizations. Today we're chatting about differentiating your brand.   

Rooted in Retail
Growing Your Retail Sales with a Bold Brand Identity with Brianna Cannon

Rooted in Retail

Play Episode Listen Later Mar 17, 2024 23:43 Transcription Available


In January, I had the pleasure of sitting down with not one, but two remarkable guests at the Dallas Market Center. Today, I'm thrilled to introduce Brianna Cannon, the creative force behind BriannaCannon.com and a seasoned retail veteran with over two decades of experience. Trust me, this episode is nothing short of a retail masterclass.Brianna's fashion and lifestyle brand is bold, flashy, and beautiful. In this episode, we dive into the secrets behind her social media success, both organic and through paid ads. From building a powerful brand identity to navigating the nuances of Instagram growth, we explore how to find your voice in a crowded marketplace.Her journey shows the power of customer connection, product authenticity, and using Instagram to grow your e-commerce brand. Plus, she shares insights into the art of product photography and strategies to drive traffic to your website and boost online sales.Whether you're a wholesaler, retailer, or both, Brianna's insights are a goldmine for growth. She has amazing tips for our independent retailers in this episode, and I know you're going to love her. Let's dive in![03:31] Welcoming Brianna Cannon live from the Dallas Market Center[05:03] How Brianna developed a bold personal brand for her retail store[07:07] How Brianna created a strong e-commerce presence and grew her online sales[10:26] Brianna's practical advice for getting amazing photos without needing to do professional shoots[13:04] What strategies are working the best right now to generate foot traffic into the store?[14:37] What strategies are working to drive online traffic to Brianna's e-commerce store?[15:59] Why Brianna's brand ambassador program generates more conversions than influencer marketing[17:44] What advice Brianna would give independent retailers about creating their own wholesale line[19:56] Brianna's resilience roundJoin us in the Rooted in Retail Facebook Group: https://www.facebook.com/groups/rootedinretailConnect with Brianna at https://briannacannon.com/ 

#GrowGetters
168. POWER WOMEN: How to play big and build a BOLD brand with Suz Chadwick

#GrowGetters

Play Episode Listen Later Jan 16, 2024 41:43


Let's play big!Suz Chadwick is a force to be reckoned with in the world of branding. In this conversation, Suz tells us how she became one of the boldest branding figures today. She is also sharing her insights and bold approach to building a powerful brand. Let's uncover the secrets to creating a bolder, braver, and more impactful brand.Head over to growgetters.io for full show notes!Ready for some cracking growth hacks direct to your inbox? Sign up for our weekly GrowGetters Growth Hacks Newsletter, which is jam-packed with tools, methods, and models to help you grow and scale your business.

The Speaking Show
393: Big Bold Brand

The Speaking Show

Play Episode Listen Later Nov 16, 2023 45:40


Creative Strategist & Growth Accelerator, Karley Cunningham takes businesses from overcrowded, competitive spaces into blue ocean territory where they can confidently stand out and thrive as brand leaders in their sector. The founder of BIG BOLD BRAND Inc., Karley specializes in helping Marketing Agencies, Financial Firms and want-to-be Industry Brand Leaders accelerate their businesses' growth, impact, profit, and stability.   Karley breaks down her Surefire Strategy and Toolkit, how they can soon be licensed for your use, de-commoditizing yourself, staying in touch with clients, and much more!

Tricks of the Trade(mark)
Bold Brand Bingo

Tricks of the Trade(mark)

Play Episode Listen Later Nov 1, 2023 2:03


Bold brands are everywhere – you just have to look. Play along with our Bold Brand Bingo card at https://www.erikpelton.com/bingo/ Listen to Podcast The post Bold Brand Bingo appeared first on Erik M Pelton & Associates, PLLC.

Tricks of the Trade(mark)
Announcing Building a Bold Brand on Audible

Tricks of the Trade(mark)

Play Episode Listen Later Sep 13, 2023 4:14


Building a Bold Brand is now available on the Audible app! Erik shares details and a sneak peek in this video. Listen to Podcast The post Announcing Building a Bold Brand on Audible appeared first on Erik M Pelton & Associates, PLLC.

BUSINESS BABES COLLECTIVE |Entrepreneurship | Online Business Strategy |Passive Income | Productivity Tips | Growth Mindset
181 | Go from Confusion to Clarity and Courage and Build a BOLD Brand with Suz Chadwick

BUSINESS BABES COLLECTIVE |Entrepreneurship | Online Business Strategy |Passive Income | Productivity Tips | Growth Mindset

Play Episode Listen Later Jul 4, 2023 25:03


Join our VIP Passion to Profit All Access Pass: https://business-babes-collective.mykajabi.com/offers/dnBQzG4q/checkout Going from confusion to clarity and courage is essential if you want to build a thriving business. Today on the Podcast, I'm sharing one of our exclusive Speaker sessions from our Passion to Profit Challenge, My conversation with Suz Chadwick, Suz is a BOLD Business & Mindset Coach and Speaker. With over 15 years as a brand consultant working with global brands and entrepreneurs, leader and teams, Suz knows what works when it comes to creating a business, brand & mindset that helps you stands out. In this episode, we talk about the balance between passion and profit, Honesty and transparency in the online business world and so much more! Connect with Suz: @suzchadwick http://www.suzchadwick.com ___ Connect with Danielle: @danilvinglife @businessbabesco ______ Our Curated Resources for Small Business Owners: https://www.businessbabescollective.com/resources Take Advantage of Your Free Gifts: Create a Profitable Business Without Working Around the Clock: Profitable Business Masterclass 50+ AI Tools to Help You Save Time and Money In Your Business: www.businessbabescollective.com/aitools Gain Massive Exposure for your Business: Breakthrough Growth Workshop Join our next IN-PERSON Event! Get on the Waitlist here: https://www.businessbabescollective.com/events    

Extrology
Mastering Mountaineering and Bold Brand Building with ThruDark's Brand Director, Tommy Entwistle #58

Extrology

Play Episode Listen Later May 24, 2023 114:21


Endeavour through adversity. It's a simple tagline for the deep and impactful ThruDark brand, and a motto by which everyone in business must live.Tommy Entwistle's passion for mountaineering and the brands leading the industry bleeds through his roles at Osprey Europe, Snow + Rock, and now being Brand Director at ThruDark.His definition of success has evolved, and commitment to the people around him undying - this episode of Extrology is a fascinating expedition into his mindset, motivations and the momentum of ThruDark's stellar success.Lee and Tom discuss:Mountaineering's parallels with Tommy's other early passion, Rugby LeagueEarly entry into the mountaineering world and appreciating natureLearning that nothing works without great peopleFinding your ‘2am Club'Building brand around your story, rather than attaching a story to your brandCommunity being a core pillar of brandingSuccess being defined less by numbers and outcomesExtrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/

It Runs In The Family
HECK: The Bold Brand Bringing a Family Touch to the Supermarket with Andrew & Jamie Keeble #50

It Runs In The Family

Play Episode Listen Later Jan 4, 2023 50:02


While their product range is always growing, if you know sausages then you most likely know HECK. There are some incredibly strong family roots behind a brand that's using its power to highlight great causes, something that's clear to see from spending time with Andrew & Jamie Keeble.Balancing father-son and boss-employee dynamics, Founder Andrew and Head of Sales Jamie join us on It Runs In The family for a peek behind the scenes of a business with such a strong long-term outlook.This episode covers:The ‘What the Heck' ambition that's driven the brand's successLessons from Andrew's previous business that he's taken forwardThe boss-employee dynamic vs the parent-child relationshipWhy delegation and a long-term outlook are key to their decisionsMarvellous campaigns to raise awareness and funds for charitable causes

Tax-Alpha Solutions
Ep41: The Power of Brands is More Important Than Ever.

Tax-Alpha Solutions

Play Episode Listen Later Dec 7, 2022 34:46


Erik Pelton has dedicated his career to making intellectual property protection understandable, accessible, and affordable for businesses and entrepreneurs of all sizes and types. Erik began his career as a trademark examiner for the U.S. Patent and Trademark Office (USPTO) before launching Erik M Pelton & Associates, PLLC (“EMP&A”), with the goal of making the process of protecting a company brand easy through the enduring ideals of great customer service, affordability, and clarity. Over a span of more than two decades, EMP&A clients have received more than 4,000 trademark registrations from the USPTO. In addition, Erik truly practices what he preaches, having registered more than a dozen trademarks of his own with the USPTO. Erik's book Building a Bold Brand is a single resource created for brand managers and business owners to learn essential branding and trademark tips gleaned from his expertise as an attorney, entrepreneur, and brand expert. Erik resides in northern Virginia with his wife and children, where he can often be found riding his bike or finding live music to listen to. Listen to this informative Tax-Alpha Solutions episode with Erik Pelton about branding in today's world.   Here is what to expect on this week's show: You don't go to school for the degree, you go for the education. How to reverse engineer your business from the inside. What are the headwinds with trademark law? What misunderstandings are there about web3?   Connect with Erik: https://www.erikpelton.com/ Matthew Chancey is a Registered Representative of Coastal Equities, Inc. and an Investment Advisory Representative of Coastal Investment Advisors, Inc. Neither Coastal Equities, Inc. nor Coastal Investment Advisors, Inc. is affiliated with Micel Financial LLC. Investment Advisory Services are offered through Coastal Investment Advisors, Inc., and securities are offered through Coastal Equities, Inc., Member FINRA/SIPC, 1201 N. Orange St., Suite 729, Wilmington, DE 19801. Learn more about your ad choices. Visit megaphone.fm/adchoices

Listeners to Leads
Clearly Positioning your Podcast with Karley Cunningham of Big Bold Brand

Listeners to Leads

Play Episode Listen Later Aug 25, 2022 40:42


Nobody has the same purpose. Even if you think the world of podcasting is saturated, you are still going to show up differently and speak to a niche audience that shares the same vision as you and will benefit from what you have to offer. This week, episode 62 of Listeners to Leads is about clearly positioning your podcast!The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.In this episode of Listeners to Leads, my guest Karley Cunningham shares the value in launching a podcast that supports your business and actionable steps you can take right now to position your podcast in a way that you can show up and provide unique value to your niche audience. Karley and I also chat about the following: Refining your systems and processes to simplify your marketing and make the most of your time. The reasons you should start a podcast and why you shouldn't or alternatively, the things to reframe before launching one.Showing up authentically and uniquely you for your audience to position yourself differently than others in your industry. Approaching your podcast in a way that is comfortable for you. By creating a strategy that is in alignment with the purpose of your business, you'll be able to get clear on the decisions needed to do the right things for your audience and for the direction you want to take your business in. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH KARLEY CUNNINGHAM:Big Bold BrandLinkedInCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Join the MembershipLINKS MENTIONED IN THIS EPISODE:Listeners to Leads: The Importance of Market Research and How To Do ItSell With Authority by Drew McLellanThey Ask You Answer by Marcus Sheridan 

Destination Marketing Podcast
204: Building a Big Bold Brand with Karley Cunningham

Destination Marketing Podcast

Play Episode Listen Later Jul 5, 2022 38:47


Join Adam in this episode of the Destination Marketing Podcast to hear from Karley Cunningham, president and CEO of Big Bold Brand. Coming from outside the destination marketing world, she brings a new perspective to the table on how destinations can strengthen their brand messaging and further develop their unique brand identity. "Measuring brand is about a long-tail equation. If you think about the end thing we want to measure, how can we work backward to measure it? We need to be connecting with our strategic partners to get answers to know what they are seeing in the industry."  -Karley Cunningham  Open Positions at Relic Destination Marketing Podcast Relic Agency If you are interested in applying for a job at Relic, please email angenelle@relicagency.com. The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services,  please email adam@relicagency.com or visit https://www.relicagency.com/ To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

OUTdrive
Creating a Big, Bold Brand

OUTdrive

Play Episode Listen Later Jun 7, 2022 38:06


When it comes to “branding,” there is a lot of ambiguity. What is a brand? Can you measure how a brand works? How do you use it as part of a marketing plan? This is where our guest Karley Cunningham, business owner and branding strategist at Big Bold Brand, comes into play. In this episode, Karely offers up a paradigm shift and insightful perspective on how to approach branding as a way to define fundamental values and core messaging, and differentiate from competitors.  Join Karley and Cliff as they take a deep dive into brand leadership, the strategy before the strategy, and the difference between branding and marketing. Surefire Audit & Guide download: https://www.bigboldbrand.com/surefireaudit/ What you'll learn:  Karley's background growing up in Ontario, and the similarities between that area of rural Canada and rural America Karley's experience as an endurance cycling athlete and the comparison of adrenal fatigue in sports and in business and how to address it Karley's journey from a graphic designer to a strategic business owner Karley's concept of “the strategy before the strategy” Karley's current day-to-day role at Big Bold Brand and the type of clients she works with Defining brand leadership, Karley's “surefire method” of differentiation and how to take the strategy off the page What the rural lifestyle means to Karley

Tricks of the Trade(mark)
Preview of Building a Bold Brand on Audio and Video

Tricks of the Trade(mark)

Play Episode Listen Later May 17, 2022 6:01


Due to the success of his book, Building a Bold Brand, Erik shares news about the upcoming release of this trademark content in audio and video format, which will also be enhanced with more graphics, photos, and images. Stay tuned … Continue reading → Listen to Podcast The post Preview of Building a Bold Brand on Audio and Video appeared first on Erik M Pelton & Associates, PLLC.

Integrate & Ignite Podcast
Episode 406: Taking Your Brand Beyond its Logo With Karley Cunningham of Big Bold Brand

Integrate & Ignite Podcast

Play Episode Listen Later May 3, 2022 40:17


What is “this thing called brand” and what is the definition that works best for small and mid-sized businesses? Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Karley Cunningham of Big Bold Brand to find out!

Be BOLD Branding
Powerful Presentations Built Her Bold Brand

Be BOLD Branding

Play Episode Listen Later Apr 7, 2022 26:30


Natasha Bazilevych has an energy that leaps off the screen. She's a dynamic speaker and the Founder & President of ChangeView Academy, where she trains entrepreneurs and corporate executives to give powerful presentations with their own unique energy.  Join us and learn how she became known for these presentations, and which personal hobby she infused into her brand flawlessly.  BONUS MOMENT: Natasha also shares how she left Ukraine and came to the U.S. just 2 weeks before the war started and 1 week before the airlines stopped flying. Talk about a bold move! 

SHEcorporated One Step Empire
Be YOU, not them! Build yourself a bold brand on a BUDGET! Ep 13 Season 2

SHEcorporated One Step Empire

Play Episode Listen Later Mar 30, 2022 34:57 Transcription Available


You are your brands biggest asset.  Sometimes when we start out, we imitate the successful brands in our space because we think that's what we need to look like to be taken seriously, or to look like we belong in that space.But here's the thing, you don't want to look like everyone else – your strength is being authentically yourself and letting THAT take centre stage in your branding.You can build a bold bankable brand without breaking the budget and Taylor Simon is going to talk us through it in this episode.There are a few key things you need to do to make your brand recognizable and professional and spoiler alert - they don't cost a thing.On this episode we're talking colors, fonts, websites and content creation, all in the simplest, lowest cost way possible, to get you past the excuses and into a brand that stands out.So ditch the brand shame and create something  unforgettable and authentically you!Links from this episode:  Taylor Made Pop Shop https://iamtaylorsimon.com/pop-shop/ DISCOUNT CODE: SHEMADE10 to get 10% Off all items in the Pop ShopFind Taylor on Instagram: @iamtaylorsimonGet your FREE Bootstrapper's Guide to BIG Marketing on a Small Budget: https://www.shecorporated.com/bootstrappers-guideVisit SHEcorporated main site: https://www.shecorporated.com/

Legal Grounds | Conversations on Life, Leadership & Law

In the history of The Bassett Firm, we have only ever run one advertisement. It was in the bulletin of the St. Joseph's Catholic Church of Waxahachie, and I don't even think it counts as a proper “ad”. It was a simple notice that - if someone was in a legal bind - our firm would be happy to listen to their issue and point them in the right direction, or, if it was in our wheel-house, do what we could to get their matter resolved. Our firm still takes this kind of pro-bono work seriously, and it's one of the things I'm proud of my team for participating in. After all, you can't have a mission-statement based on the Good Samaritan if you don't watch others actively live it.That's just one of the nuggets of insight I walked away with after my conversation with this week's guest, Josh Miles. Josh Miles is a brand-obsessed Chief Marketing Officer, keynote speaker, photographer, artist, and podcast host who, after co-founding his own firm, MilesHerdon, pivoted towards a career helping others make their creative obsessions their profession.Josh was the CMO for SMPS, the only North American organization for marketing and business development professionals in the Architecture, Engineering, and Construction industries, and currently serves as the CMO for Codelicious, a startup delivering a comprehensive, full-semester computer science curriculum for grades K-12As a TEDx presenter, Josh speaks coast-to-coast, including hosting the podcasts Obsessed Show and PSM Show.  He is also the author of Bold Brand 2.0 - How to Leverage Brand Strategy to Reposition, Differentiate and Market your Professional Services Firm, all while sitting on the advisory board of the Purdue University Lamb School of Communication.  Enjoy the show! 

Tricks of the Trade(mark)
Building a Bold Brand Wheel: 8 Types of Bold Brand Names

Tricks of the Trade(mark)

Play Episode Listen Later Jan 26, 2022 6:35


Erik breaks down the various categories of bold brand names and explains how they can help create a strong brand and more protected business. For more trademark tips, visit www.buildingaboldbrand.com. Listen to Podcast The post Building a Bold Brand Wheel: 8 Types of Bold Brand Names appeared first on Erik M Pelton & Associates, PLLC.

#GrowGetters
MASTERCLASS: How to play big and build a bold brand for your biz with Suz Chadwick

#GrowGetters

Play Episode Listen Later Oct 13, 2021 45:51


Hey guys! Welcome to GrowGetters – the future skills podcast. Whether you're crushing it in your career, you're a super side-hustler, or a female entrepreneur – we have got your backs!In today's episode we are speaking with a brilliant branding babe - Suz Chadwick! Suz is a business, branding & speaker coach - and as she says - she will take your brand from "basic biscuits to delectable ‘got to have' goodness".She helps you become the go-to person in your industry. Suz works with savvy women in businesses to create confidently bold brands & profitable business without the burnout. With over 10 years experience working as a brand consultant for global companies as well as solopreneurs, Suz knows what works it takes to create a business and personal brand that connects with its customer and stands out.She was recognised as a 'Top 10 Branding Coach' by Yahoo! Finance and she's also a contributor to Entrepreneur.com, plus many other business publications. Suz wrote the book ‘Play Big, Brand Bold', she's the host of the popular ‘Brand Builder's Lab' podcast and she's the creator of Brand Builder's Academy, The Bold Speaker's Collective and the Amplify Mastermind.In today's episode we talk about:Why it's important to play big from the get-go when starting your side-hustleWhat's a bold brand and how to build oneAnd super practical ways you can create your own opportunities to easily grow your own personal or professional brand.So if you want to stand out and make your project a success - then this ep. is a must listen!PLUSWe have been building something super exciting...and that is the brand new GrowGetters Club. Are you looking to learn the most in-demand skills of the future! Do you want to join a circle of like-minded GrowGetters and be part of a movement of women ready to rise up, skill up, and be future-fit? Then if your answer is heck yes - join the waitlist today as the Club officially launches out of BETA in Q4 2021.If you enjoy listening to the pod there are a few ways you would absolutely make our day (and week, and year!!) and help support us so we can continue to create kickass content just for you!The quickest way is to make sure you click that FOLLOW button on Spotify, and hit SUBSCRIBE on Apple Podcasts (or wherever you get your poddies) to make sure you never miss an episode!And if you are an Apple Podcasts user, we would be thrilled if you can take one minute to leave us a 5-star rating and a glowing review so even more of you fabulous GrowGetters can find us!If you're more of a social media maven, then you can follow us on LinkedIn and Instagram at @growgetters.io where we post a whole swag of tips, tools, advice, and hacks on future-proofing your career!We run a weekly Clubhouse room to discuss Future-Proofing, Future Skills, The Future of Thought Leadership, and much, much more. FOLLOW US @tiffanyhart and @tanyagarma so you are notified next time we go live.And finally, don't forget to subscribe to our GrowGetters Growth Hacks newsletter on growgetters.io for a fortnightly fix of the very latest hacks, tools, models, trends, and recommended reads to help you stay in demand and in the know!To stay in touch with Suz here: Insta: https://www.instagram.com/suzchadwick/Website: https://suzchadwick.com/Brand Builders Lab Podcast: https://suzchadwick.com/podcast/

SIMPLE brand With Matt Lyles
Josh Miles: Building a Bold Brand

SIMPLE brand With Matt Lyles

Play Episode Listen Later Jun 24, 2021 52:05


Launch Grow and Scale Your Business
Bold ways to build your brand with Suz Chadwick

Launch Grow and Scale Your Business

Play Episode Listen Later Jun 21, 2021 36:22


Suz Chadwick helps women build bold brands. Sam & Suz discuss personal branding, digital marketing, Facebook, collaboration, and building a name for yourself. Suz is an Author, speaker, podcaster, course creator, and Mastermind leader. 8 Ways to Build a Bold Brand -19.47 https://www.suzchadwick.com/    

DTC Podcast
Building a Bold Brand with Ugly's CEO Hugh Thomas

DTC Podcast

Play Episode Listen Later Apr 6, 2021 42:01


Today on the pod, we have Hugh Thomas the co-founder and CEO of Ugly Drinks! We've been dissecting Ugly's strategy for the past few weeks in DTC Newsletter - you can catch up on our blog ➡️. https://www.directtoconsumer.co/content Listen to the pod for:

Five Star Counsel Podcast
26. Hiring & Training Legal Interns w/ Erik Pelton

Five Star Counsel Podcast

Play Episode Listen Later Mar 18, 2021 40:53


Legal interns offer much more value than low-cost back-office labor. They can also be the future of your firm. Giving interns a well-rounded experience isn't just good for the student, but can create consistent client experiences and trustworthy associates that understand your firm's process and clientele. IP attorney Erik Pelton joins us to discuss his excellent approach to intern hiring and training. Stick around for some killer tips on the filtering & application process! Find Erik on Twitter, LinkedIn or at https://www.erikpelton.com/, his podcast at https://www.erikpelton.live, and his book, Building a Bold Brand, here. FiveStarCounsel.com Get our FREE client service whitepaper! Join the Five Star Counsellors FB Group: https://www.facebook.com/groups/1575616019297055 Here's a link for you to get 20% off your first year of using Text Expander!

Beyond 7 Figures: Build, Scale, Profit
Bill Kenney, CEO of Focus Lab, On Creating A Bold Brand Identity...

Beyond 7 Figures: Build, Scale, Profit

Play Episode Listen Later Jan 22, 2021 44:38


Ep #72 - This week on the podcast, I'm joined by Bill Kenney, partner and chief executive officer for Focus Lab, a company who helps organizations create brand identities that allow them to be their boldest and most original selves. After graduating college, Bill organically and unexpectedly helped Focus Lab grow from a two person, part-time affair to the globally recognized branding agency that exists today.  Learn More About Bill Kenney and Focus Labs: Visit the Focus Labs website: https://focuslabllc.com/ Follow Bill Kenney on Linkedin: https://www.linkedin.com/in/billskenney/ Follow Bill Kenney on Twitter: https://twitter.com/billskenney   Also, please remember to subscribe, rate, and leave a written review for the show if you find value in it. Your reviews help this show to reach a wider audience and I appreciate everyone that has been leaving them.   FOLLOW CHARLES GAUDET ON SOCIAL MEDIA: Follow Charles Gaudet on LinkedIn: https://linkedin.com/in/charlesgaudet Follow Charles Gaudet on Facebook: https://facebook.com/charlesgaudet Follow Charles Gaudet on Twitter: https://twitter.com/charlesgaudet   VISIT THE PREDICTABLE PROFITS WEBSITE: https://PredictableProfits.com

The Winning Brand Podcast
S3 E 130 Play Big, Brand Bold with Suz Chadwick

The Winning Brand Podcast

Play Episode Listen Later Jan 12, 2021 39:51


The Winning Brand Podcastwith Chase HunterPodcast – Show Notes [S3 EP 130] We have already talked about the importance of branding to make our business known. In this episode, with Suzanne Chadwick, we will talk to you about a different branding that will change the game rules to exponentiate your business even more.When we talk about Bold Branding, we talk about the experience. The experience we provide to our clients when offering them our services and products, the one that will make them return.Discover how to grow your business, communicate with your clients, and start the new strategic plan that will lead you to have a successful business through successful branding. ABOUT SUZANNE CHADWICK As a bold branding, business, and speaker coach, she works with entrepreneurs and leaders to help you define their core message, build a brand that stands out and that attracts and engages the right people.As the founder of The Connection Exchange, author of Play Big, Brand Bold, and host of the popular Brand Builder's Lab podcast, she works with savvy businesses owners to find the wow factor in what they do. Not only supporting them to build brands with clear and powerful messages that connect with their audience but helps them stand out to make their business the exception, rather than the rule. CONNECT WITH SUZANNE Website | www.suzchadwick.comInstagram | @SuzChadwickFacebook | www.facebook.com/SuzchadwickTwitter | https://twitter.com/SuzChadwickGET THE BOOKhttps://www.suzchadwick.com/play-big-brand-bold/ WHAT YOU WILL HEAR •[1:58] Getting to know Suzanne Chadwick.From London to Australia. Suzanne was always interested in corporate life and being the CEO of a large company. In 2008 she became interested in consulting, leading her to be a successful talker and consulting branding.•[8:14] Defining branding.Branding is all about your business identity and what the customers want and need. Like Suzanne said: "Is the invitation to the emotional connection to your audience." - Suzanne Chadwick.•[10:20] Build your Bold Brand through trust.Trust is the most important thing to get your brand out. Don't hold you back, and start giving your message.•[14:12] Speak out loud to the audienceSay things out loud and talk to people about the message you want to convey through your brand, see how it resonates with the audience, develop an idea, and start working on delivering a powerful message.•[19:00] Start speaking to build your brand message.It's what you are here to do, be, and the impact you want to have on your clients and customers. Base yourself on what you want to be known and the three topics you want to build your brand on.•[25:41] Suzanne's new book: Play Big, Brand Bold.In this book, she focused on how to build a bold brand. She shares her story of how she got to where she is now, and she talks about having a bold mindset to take your business to the next level.•[31:51] The all over the place customers.These are the customers who want to build their brand, and instead, they do things that are not related to it. The advice is: make up your mind, choose what you want to be known for. •[36:20] What animal would Suzanne be and the best part of 2020.This is the first time I have asked a guest this question. We talked about why Suzanne loves otters and the best and worst of 2020. WHAT IS THE WINNING BRAND PODCASTThe Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business. ABOUT THE HOST Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success. CONNECT WITH US Website | www.winningbrandpodcast.com Instagram | @TheWinningBrandPodcast

Girl Means Business
Ep 88: Building a Bold Brand with Suz Chadwick

Girl Means Business

Play Episode Listen Later Dec 2, 2020 51:57


Hey there! Welcome back to another episode! Today, I'm chatting with Suz Chadwick about BOLD branding! If you want to be the go-to person in your industry or you want clients clambering for your brand of awesome sauce and saying – “You're the only person I want to work with” – then you're in luck! Suz Chadwick is a BOLD Business, Branding & Speaker Coach taking your brand from basic biscuits to delectable ‘got to have' goodness. With over 10 years as a brand consultant working with global brands as well as solopreneurs, Suz knows what works when it comes to creating a business & personal brand to connect and stand out. Connect with Sue: www.suzchadwick.com www.instagram.com/suzchadwick www.suzchadwick.com/podcast Use code BRAND to save $10 OFF www.girlmeansbusiness.com/brand

Inspiration Rising
How to Build a Bold Brand and Scale Your Business - Suz Chadwick

Inspiration Rising

Play Episode Listen Later Nov 1, 2020 44:51


*Suz Chadwick* is a BOLD Business, Branding & Speaker Coach taking your brand from basic biscuits to delectable ‘got to have' goodness. If you want to be the go-to person in your industry or you want clients clambering for your brand of awesome sauce and saying – “I just have to work with YOU” – then you're in luck! With over 10 years as a brand consultant working with global brands as well as soloprenuers, Suz knows what works when it comes to creating a brand to connects and stands out. Recognised as a Top 10 Branding Coach by Yahoo! Finance and contributor to Entrepreneur.com, Savvy SME and many other business publications, Suz is also the author of Play Big, Brand Bold, host of the popular Brand Builder's Lab podcast and the creator of Brand Builder's Academy. She now works with savvy women in businesses to create confidently bold brands and profitable business without the burnout. *InspoText:* Receive our daily inspiration text messages by texting to 949.401.6090. *Ready to Take Your Business to the Next Level?:* Click here for a free 20 minute Clarity Call with David. ( https://www.insporising.com/call ) *Connect with Suz:* * SuzChadwick.com ( http://www.suzchadwick.com ) * Brand Builders Lab Podcast ( https://www.suzchadwick.com/podcast/ ) * YouTube ( https://www.youtube.com/user/SuzChadwick ) * Facebook ( https://www.facebook.com/Suzchadwick ) * Instagram ( https://www.instagram.com/suzchadwick/ ) * LinkedIn ( https://www.linkedin.com/in/suzannechadwick/ ) * Twitter ( https://twitter.com/suzchadwick ) *Don’t Miss A Single Episode:* * *Subscribe* on Apple Podcasts ( https://podcasts.apple.com/us/podcast/inspiration-rising/id1448649388 ) , Google Podcasts ( https://play.google.com/music/m/Iqrp5q3bagph2t23malprd3dxvy?t=Launch_Yourself_Today ) , Spotify ( https://open.spotify.com/show/42zIsXzjCibZt49xdCRvB4 ) , or Stitcher ( https://www.stitcher.com/podcast/in-plain-sight/launch-yourself-today ). * *Leave a quick review* on any of the podcast apps to tell people what you think about the show. * *Take a screenshot of the podcast* and post it on Instagram or Instagram Stories. Tag us @insporising ( http://www.instagram.com/insporising ). We’ll repost and give you a shoutout! Support this podcast at — https://redcircle.com/inspiration-rising/donations

Unleashed the Podcast
Episode 14: Trademark, Branding and Protecting Your IP with Erik Pelton

Unleashed the Podcast

Play Episode Play 45 sec Highlight Listen Later Oct 23, 2020 21:43


https://UnleashedThePodcast.comDan Weedin interviews his guest, Erik Pelton to talk about the importance of insuring your intellectual property and brand though trademarks.This interview with Erik was conducted in June, 2020 as part of a video series called Unleashed with Dan Weedin. The information is so important and still timely, that it's been added to the podcast!To learn more about Erik Pelton, visit his website. You can learn more about his book, Building a Bold Brand, right HERE!© 2020 Dan Weedin. All Rights Reserved

Nonprofit Architect  Podcast
Why do you need a Big Bold Brand? An Interview with Karley Cunningham

Nonprofit Architect Podcast

Play Episode Listen Later Oct 20, 2020 55:47


In this episode of Nonprofit Architect, Travis talks with Karley Cunningham, a big thinker as well as the creative strategist and business accelerator at BigBoldBrand. She's written for well-respected publications and is a sought-after speaker and mentor for several National and international business organizations. Her past career as a pro Elite Athlete has taught her to be performance driven and now she is filled by a natural collision between business development brand and good design. Listen in now and be informed.   Conversation Highlights: [00:20] Takeaway #1 : Struggling to move your Non-profit forward?Join the Nonprofit Alliance, a mastermind group launched by Travis, where we talked with nonprofit leaders and branding experts on how to stand out among the crowd! [03:20] Why do magic happen when everything is aligned? [06:25] Takeaway #2 : Check out Travis on Facebook. [08:34] "To develop a whole community, you must work on the layout of the neighbourhood and where the house of each individual is." [10:20] Are the tactics in alignment with your purpose? Are they in alignment with your guiding principles? [15:30] Do your Non- profit has a separate personality? [17:17] When I say thank you at the end, they are gonna say 'my pleasure'. The values they embody in their service, I am going to get that same Chick-Fil-A experience, no matter where I eat! [17:30] Is your Mac better than my PC? [19:10] Takeaway #3 : Go to BigBoldBrand and follow along with the elements and evolution, and see how you can implement these things! [19:40] It is a lot easier for the cops to chase a thief, when they know who he/she is. [25:40] Knowing the best way to support them is only half the battle, the other half is taking the action. [29:40] Travis's promise is disapproving? [36:35] My client/donor is my hero! [42:18] The pitch introduction is the tip of the iceberg; a lot of the stuff is under the water. [47:08] The most impactful stories are very short. Remarkable Quotes: [09:35] "When you shift your foundation, the whole thing comes down!" Resources: Karley Cunningham on LinkedIn Website: BigBoldBrand   Karley Cuningham takes organizations from over-crowded, competitive spaces out into  blue ocean territory where they can confidently stand-out and thrive. Non-profits seeking to make an even bigger impact in their space retain Karley to get clear on their  purpose, messaging and sharpen their brand and marketing strategies to generate more  awareness and raise more money.   Providing non-profit leadership teams with the critical strategies and tools needed to  attract and retain ideal donors, develop a great memorable brand and effective  marketing, Karley’s international client-base benefits from accelerated growth, increased  exposure and stability.   Having built three successful businesses, Karley knows what it takes to start, build and  lead a company that delivers results. She has written for well-respected publications, is a  sought after speaker and mentor for several national and international business  organizations. Believing deeply in the practice of ‘givers gain’ she is well-known and  networked.   As a former pro athlete, Karley is performance driven. An avid mountain athlete, she is a  two-time finisher of the BC Bike Race, a seven-day, 325 km, mountain bike stage race.  When not focusing on the business or expanding her network, she can be found  challenging herself, on the single-track trails of the Pacific Northwest either on  her bike or running.  

Nonprofit Architect  Podcast
Why do you need a Big Bold Brand? An Interview with Karley Cunningham

Nonprofit Architect Podcast

Play Episode Listen Later Oct 20, 2020 55:46


In this episode of Nonprofit Architect, Travis talks with Karley Cunningham, a big thinker as well as the creative strategist and business accelerator at BigBoldBrand. She's written for well-respected publications and is a sought-after speaker and mentor for several National and international business organizations. Her past career as a pro Elite Athlete has taught her to be performance driven and now she is filled by a natural collision between business development brand and good design. Listen in now and be informed.   Conversation Highlights: [00:20] Takeaway #1 : Struggling to move your Non-profit forward?Join the Nonprofit Alliance, a mastermind group launched by Travis, where we talked with nonprofit leaders and branding experts on how to stand out among the crowd! [03:20] Why do magic happen when everything is aligned? [06:25] Takeaway #2 : Check out Travis on Facebook. [08:34] "To develop a whole community, you must work on the layout of the neighbourhood and where the house of each individual is." [10:20] Are the tactics in alignment with your purpose? Are they in alignment with your guiding principles? [15:30] Do your Non- profit has a separate personality? [17:17] When I say thank you at the end, they are gonna say 'my pleasure'. The values they embody in their service, I am going to get that same Chick-Fil-A experience, no matter where I eat! [17:30] Is your Mac better than my PC? [19:10] Takeaway #3 : Go to BigBoldBrand and follow along with the elements and evolution, and see how you can implement these things! [19:40] It is a lot easier for the cops to chase a thief, when they know who he/she is. [25:40] Knowing the best way to support them is only half the battle, the other half is taking the action. [29:40] Travis's promise is disapproving? [36:35] My client/donor is my hero! [42:18] The pitch introduction is the tip of the iceberg; a lot of the stuff is under the water. [47:08] The most impactful stories are very short. Remarkable Quotes: [09:35] "When you shift your foundation, the whole thing comes down!" Resources: Karley Cunningham on LinkedIn Website: BigBoldBrand   Karley Cuningham takes organizations from over-crowded, competitive spaces out into  blue ocean territory where they can confidently stand-out and thrive. Non-profits seeking to make an even bigger impact in their space retain Karley to get clear on their  purpose, messaging and sharpen their brand and marketing strategies to generate more  awareness and raise more money.   Providing non-profit leadership teams with the critical strategies and tools needed to  attract and retain ideal donors, develop a great memorable brand and effective  marketing, Karley's international client-base benefits from accelerated growth, increased  exposure and stability.   Having built three successful businesses, Karley knows what it takes to start, build and  lead a company that delivers results. She has written for well-respected publications, is a  sought after speaker and mentor for several national and international business  organizations. Believing deeply in the practice of ‘givers gain' she is well-known and  networked.   As a former pro athlete, Karley is performance driven. An avid mountain athlete, she is a  two-time finisher of the BC Bike Race, a seven-day, 325 km, mountain bike stage race.  When not focusing on the business or expanding her network, she can be found  challenging herself, on the single-track trails of the Pacific Northwest either on  her bike or running.  

The Bossy. Type
How I Built My Bold Brand

The Bossy. Type

Play Episode Listen Later Aug 31, 2020 15:14


For the very first episode of The Bossy. Type, I'm talking about how I built the boldest brand of them all, Bossy. Copywriting. I must admit, Bossy. been pretty bold from the beginning, but there still were a lot of steps to get it to the brand it is today, from completely rebranding to overhauling our services. It's been four years now, and whileI'm not claiming that today I have millions of dollars in the bank and thousands of screaming fans (still waiting for those), but I HAVE managed to build a business that's bold, unique and completely aligned with who I am. In this episode, I cover: The reason I started Bossy. Identifying my point of difference, and how I let this guide the brandNiching down from 3 creative services to 1Teaming up with agencies to broaden my offeringApproaching every element of my business in a different way Using my own brand as a case study for prospective clients Examples of how I made my brand more 'bold' Re-thinking my entire business model Implementing out-of-the-box marketing strategies Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.Bossy. Copywriting @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you!Full shownotes at https://bossycreative.com/episode1/. 

UNTAPPED - Live Up To Your Potential
Eps 73: How to Create Your Big, Bold Brand

UNTAPPED - Live Up To Your Potential

Play Episode Listen Later Jul 1, 2020 43:16


Have you found yourself freezing up when being asked what it is you really do in your business?You're feeling tense, and unsure how to answer, because how do you put into words what your business or your brand is all about?You know your brand logo, your brand colours and even what you do in your business, but how do you articulate this to your ideal audience?You're not alone.Branding is the thing that I think has become so overcomplicated, almost mysterious for people, especially when you're starting out in business.Speaking from my own experience, it's not easy to build out an incredible brand that also gives you longevity. Enter this week’s podcast guest, a dear friend of mine Karley Cunningham, the creator, owner and visionary behind the Big, Bold Brand.Karley lives and breathes helping consultants, coaches, entrepreneurs and organizations to bring their brands to life, and how ultimately to build the business that they absolutely want.We dive into Karley's awesome 10 step framework, which acts as an audit to help you see which pieces of your brand you have got together, and which are completely missing!If you're ready to start getting clear with your brand identity and to start attracting your ideal clients, then this is the episode for you!In This Episode You’ll Learn:How to get clearer on your brand identityHow to ensure your brand stands out in a sea of samenessHow to bring your brand to lifeHow to build your business to attract your ideal clientsPodcast resources and Links:Find out more about Karley Cunningham and visit her website Big, Bold Brand.Grab Karley's Brand ChecklistLiked what you heard about the 10K Club? Apply now! See acast.com/privacy for privacy and opt-out information.

Tricks of the Trade(mark)
The Palette for Building a Bold Brand

Tricks of the Trade(mark)

Play Episode Listen Later Jun 24, 2020 4:31


Trademarks are more of an art than a science. Erik shares his insights comparing the tools for building bold brands to an artist’s palette of colors. Listen to Podcast The post The Palette for Building a Bold Brand appeared first on Erik M Pelton & Associates, PLLC.

Top Business Leaders Podcast with Dan Janal
#045 – Erik Pelton, Author of Building a Bold Brand: The Foundations of Trademark Protection

Top Business Leaders Podcast with Dan Janal

Play Episode Listen Later May 10, 2020 20:24


Erik Pelton has been in the field of trademarks for more than 20 years, worked as an Examiner at the USPTO, registered more than 2,500 trademarks, and has been actively involved in a variety of intellectual property organizations.

Tricks of the Trade(mark)
Announcing the Release of My First Book, Building a Bold Brand

Tricks of the Trade(mark)

Play Episode Listen Later Apr 1, 2020 4:54


Erik announces his new book, Building a Bold Brand, http://buildingaboldbrand.com and shares with listeners why motivated him to write it. Erik also describes various sections of this valuable resource and why it makes a valuable addition to any business owner’s … Continue reading → Listen to Podcast The post Announcing the Release of My First Book, Building a Bold Brand appeared first on Erik M Pelton & Associates, PLLC.

Socialette: Bite-Sized Online Marketing Podcast
Suz Chadwick on playing bigger, standing out and building a bold brand

Socialette: Bite-Sized Online Marketing Podcast

Play Episode Listen Later Mar 29, 2020 46:04


Suz Chadwick is a BOLD Business, Branding & Speaker Coach taking your brand from basic biscuits to amazing 'got to have' delectable goodness.     As the founder of The Connection Exchange, author of Play Big, Brand Bold and host of the popular Brand Builder's Lab podcast, Suz works with savvy businesses owners to find the wow factor in what they do. She not only supports them to build brands with clear and powerful messages that connect with their audience but helps them stand out to make their business the exception, rather than the rule.   In today’s episode, we’re chatting about:   What playing a bigger game means to Suz, and why she believes so many business owners play small.  How to stop caring so much about what other people think, so that we can start to play a bigger game. Suz’s top tips to start pushing yourself out of your comfort zone so that you can grow.  How to start building a bold brand and become the go-to in your space.   You can find more about Suz Chadwick over at https://www.suzchadwick.com/ or @suzchadwick on Instagram.   Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting    Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap    Are we Instagram friends yet? http://instagram.com/stephtaylor.co 

RazorBranding Podcast
3 Steps to Build Your Big Bold Brand

RazorBranding Podcast

Play Episode Listen Later Dec 13, 2019


A brand isn't a logo.  A brand isn't a company.  A brand isn't a product.  A brand isn't a tag line. For information on these strategies, check out these Razor Branding Blogs: 3 Steps to Build Your Big Bold BrandWhen Going Negative Goes WrongUniversity asks Louisiana high school to stop using logoDon't Play Chicken With Your Brand And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

CRM Radio by GoldMine
Why the Marketing Stack is Threatening Marketing Management

CRM Radio by GoldMine

Play Episode Listen Later Oct 8, 2019 23:11


Josh Miles, CMO for the Society for Professional Services (SMPS) talks with Stacy Gentile about the difficulties marketers are facing today with constant accelerating change, new tools, weak marketing skill sets, and the status of intentional marketing.  ----more---- Why tomorrow will be difficult for marketers What he means by so many tools, so little time Why multi-dimensional marketing skills will be crucial How to think differentially about marketing Why the position of marketing director is changing from year to year  About Josh Miles Josh Miles is a caffeine and Twitter addict and Chief Marketing Officer at SMPS. Josh previously co-founded MilesHerndon, an Indianapolis-based branding firm specializing in brand strategy, corporate identity, website, and user interface design. His expertise is highly sought after by professional service firms including architecture firms, legal practices, engineering offices and software companies. Josh is also involved in several other start-up tech companies based in Indianapolis. Josh’s unique point of view on branding, design, and marketing has been sought after by organizations, corporations, and university design programs. Josh is the author of Bold Brand 2.0: How to leverage brand strategy to reposition, differentiate, and market your professional services firm. Josh Miles speaks from coast to coast on branding, digital marketing, and social media. Josh was honored as one of the Indianapolis Business Journal's 40 Under 40, and was also named 40 Under 40 by Delta Sigma Phi. ___________________________________________ CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.

On Brand with Nick Westergaard
Creating a Big, Bold Brand with Inge Overtoom

On Brand with Nick Westergaard

Play Episode Listen Later Sep 30, 2019 25:44


“Brands today have to create a memory.” In over 200 episodes of the On Brand podcast, we’ve had a lot of definitions of branding. However, I’m a big fan of how this week’s guest defined what we all do. Inge Overtoom is partner and operations director for BrandBase. In creating bold experiences for big brands it all comes down to creating a standout memory. About Inge Overtoom Inge Overtoom has 15 years experience in project and account management across every aspect of experiential advertising. She is currently the partner and operations director of BrandBase, a creative production company based in Amsterdam renowned for big and bold brand experiences. With clients including the likes of Shell, ABN AMRO, Amsterdam Airport Schiphol, ING Bank – Inge is responsible for all operations of the BrandBase team. Inge also sits on the board for IDEA, the trade association representing the Netherlands’ most prominent live communication and event agencies. Episode Highlights Be big. Be bold. What are most brand builders today missing? “Trying big, bold stuff.” That’s essential today and yet too many brand builders are stuck in the tools that have always been in their toolbox. Building brands, impacting society. Inge noted that today, customers are turning to brands that are aligned with doing good in society. On a recent project for Shell, Inge’s team helped create a live experience with a digital component that helped address students’ decreasing interest in science and technology. What brand has made Inge smile recently? Red Bull, “they’re such a great example of a big, bold brand and they create their own media.” To learn more, go brandbase.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Stunt, Scandal, or Situation
Inside Branding and Marketing

Stunt, Scandal, or Situation

Play Episode Listen Later Aug 21, 2019 41:32


Josh Miles is a brand-obsessed CMO, speaker, author, podcaster, vlogger, marketer, and caffeine addict.Josh is the Chief Marketing Officer for SMPS, the only North American organization for marketing and business development professionals in the A/E/C industries.Josh is also CMO for Codelicious, a startup delivering comprehensive, full-semester computer science curriculum for grades 3-8, that any educator can teach.As a past TEDx presenter, Josh speaks coast-to-coast, including hosting the podcasts Obsessed Show and PSM Show. Josh is the author of “Bold Brand 2.0 - How to Leverage Brand Strategy to Reposition, Differentiate and Market your Professional Services Firm.” And is an advisory board member of the Purdue University Lamb School of Communication. Josh previously co-founded MilesHerndon, a branding agency specializing in brand strategy, corporate identity, website, and user interface design. Josh’s unique point of view on branding, design, and marketing has been sought after by organizations, corporations, and university design programs. Josh was honored as one of the Indianapolis Business Journal’s 40 Under 40, and was also named 40 Under 40 by Delta Sigma Phi.Josh loves to take photos, cook meat, eat anything with bacon, hit the gym, play the guitar, travel to new places with his family, read, and draw. Josh lives in Carmel with his wife, frenchie, and two ridiculously cute kiddos.More Josh:If you’ve read this far, you’re clearly into this. As such, if you’d still like more information, please visit:- Youtube.com/JoshMiles- Instagram.com/JoshMilesCOM- BoldBrand.com- ObsessedShow.com- PSM.show- Twitter.com/JoshMiles Keynote, Emcee & Speaker ResumeTEDx PurdueU - “The Paradox of Brand Experience” 2014Indy Design Week - “Secrets of the Obsessed,” Opening Keynote, 2019Indy Design Week Workshop - “Obsessed With Podcasting,” 2019Evansville AAF - “Bold Brand 2.0,” 2019SMPS Build Business 2019 - MAX Emcee, 2019SMPS Southwest - “The Future is Closer Than You Think,” Closing Keynote, 2019Illuminating Engineering Society - Detroit, MI, 2016What’s on TAP? - Keynote, Indianapolis, IN, 2016ISA Construction Networking Event of the Year- “The Power of Brand,” Keynote, 2014SMPS National Conference, Awards Gala Emcee, 2014Hero Conf Conversion Summit - What’s in a Color? 2014Global Design Alliance, Chicago - Keynote, 2013Content Marketing World - 2012, 2013AIPLA - Tampa Bay, FL, 2013SMPS Regional Conference breakout sessions - Chicago, Seattle, Indianapolis, Boston, Atlantic City, Tulsa, Portland, Huntington Beach, and more

Biz Com with WOM
Inside Branding and Marketing

Biz Com with WOM

Play Episode Listen Later Aug 20, 2019 42:53


Josh Miles is a brand-obsessed CMO, speaker, author, podcaster, vlogger, marketer, and caffeine addict.Josh is the Chief Marketing Officer for SMPS, the only North American organization for marketing and business development professionals in the A/E/C industries.Josh is also CMO for Codelicious, a startup delivering comprehensive, full-semester computer science curriculum for grades 3-8, that any educator can teach.As a past TEDx presenter, Josh speaks coast-to-coast, including hosting the podcasts Obsessed Show and PSM Show. Josh is the author of “Bold Brand 2.0 - How to Leverage Brand Strategy to Reposition, Differentiate and Market your Professional Services Firm.” And is an advisory board member of the Purdue University Lamb School of Communication. Josh previously co-founded MilesHerndon, a branding agency specializing in brand strategy, corporate identity, website, and user interface design. Josh’s unique point of view on branding, design, and marketing has been sought after by organizations, corporations, and university design programs. Josh was honored as one of the Indianapolis Business Journal’s 40 Under 40, and was also named 40 Under 40 by Delta Sigma Phi.Josh loves to take photos, cook meat, eat anything with bacon, hit the gym, play the guitar, travel to new places with his family, read, and draw. Josh lives in Carmel with his wife, frenchie, and two ridiculously cute kiddos.More Josh:If you’ve read this far, you’re clearly into this. As such, if you’d still like more information, please visit:- Youtube.com/JoshMiles- Instagram.com/JoshMilesCOM- BoldBrand.com- ObsessedShow.com- PSM.show- Twitter.com/JoshMiles Keynote, Emcee & Speaker ResumeTEDx PurdueU - “The Paradox of Brand Experience” 2014Indy Design Week - “Secrets of the Obsessed,” Opening Keynote, 2019Indy Design Week Workshop - “Obsessed With Podcasting,” 2019Evansville AAF - “Bold Brand 2.0,” 2019SMPS Build Business 2019 - MAX Emcee, 2019SMPS Southwest - “The Future is Closer Than You Think,” Closing Keynote, 2019Illuminating Engineering Society - Detroit, MI, 2016What’s on TAP? - Keynote, Indianapolis, IN, 2016ISA Construction Networking Event of the Year- “The Power of Brand,” Keynote, 2014SMPS National Conference, Awards Gala Emcee, 2014Hero Conf Conversion Summit - What’s in a Color? 2014Global Design Alliance, Chicago - Keynote, 2013Content Marketing World - 2012, 2013AIPLA - Tampa Bay, FL, 2013SMPS Regional Conference breakout sessions - Chicago, Seattle, Indianapolis, Boston, Atlantic City, Tulsa, Portland, Huntington Beach, and more --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/bizcomwithwom/support

CRM Radio by GoldMine
Don’t Get Comfortable in Marketing Says Josh Miles

CRM Radio by GoldMine

Play Episode Listen Later Jul 3, 2019 23:11


Don’t Get Comfortable in Marketing Josh Miles, CMO for the Society for Professional Services (SMPS) talks with Stacy Gentile about the difficulties marketers are facing today with constant accelerating change, new tools, weak marketing skill sets, and the status of intentional marketing.  ----more---- Why tomorrow will be difficult for marketers What he means by so many tools, so little time Why multi-dimensional marketing skills will be crucial How to think differentially about marketing Why the position of marketing director is changing from year to year  About Josh Miles Josh Miles is a caffeine and Twitter addict and Chief Marketing Officer at SMPS. Josh previously co-founded MilesHerndon, an Indianapolis-based branding firm specializing in brand strategy, corporate identity, website, and user interface design. His expertise is highly sought after by professional service firms including architecture firms, legal practices, engineering offices and software companies. Josh is also involved in several other start-up tech companies based in Indianapolis. Josh’s unique point of view on branding, design, and marketing has been sought after by organizations, corporations, and university design programs. Josh is the author of Bold Brand 2.0: How to leverage brand strategy to reposition, differentiate, and market your professional services firm. Josh Miles speaks from coast to coast on branding, digital marketing, and social media. Josh was honored as one of the Indianapolis Business Journal's 40 Under 40, and was also named 40 Under 40 by Delta Sigma Phi. ___________________________________________ CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.    

The Ambitious VET Podcast
43: What's Next? Building a Bold Brand with Lorraine Cuff

The Ambitious VET Podcast

Play Episode Listen Later Mar 28, 2019 37:41


In this Episode: Lorraine demonstrates what an Ambitious VET is by explaining her transition story after 20 years of service and still asking herself "what's the next challenge" to undertake. I think, we as Veterans silently ask ourselves that question, but do not want know the answer to it, resulting in us getting into a world wind of careers that leave us unsatisfied. Lorraine does a great job sharing personal stories of spending time as the president of a Toastmasters club in her area of New Jersey and shares actionable advice around how to build trust and credibility while building your own individual brand post military.    Listen for this #GoldenGrenade: How to position yourself as VALUABLE out of uniform    Once Interview Starts:    0- 5:00 Minutes: Lorraine's story and challenges  5- 7:00 Minutes: Transition Story and how she pulled upon her experiences to execute next steps  7- 9:00 Minutes: What's Next, what made Lorraine desire more after 20+ years after service  9- 11:00 Minutes: Building trust and credibility after service  11- 13:00 Minutes: Positioning yourself for opportunity  13- 14:45 Minutes: Catching the pattern of doing things  14- 20:11 Minutes: Lorraine's relationship to Failure  20- 22:30 Minutes: Art of Self Promotion  22- 26:30 Minutes: Lorraine's special offer EXCLUSIVELY for Ambitious VETS  26- 29:30 Minutes: My FREE giveaway partnered with a CHALLENGE for you   29- END: Golden Grenades           *Golden Grenade Alert: Donkey Story teaching a VALUABLE LESSONS   Here is how you can connect with Lorraine:   Website: https://lorrainecuff.com  Facebook: https://www.facebook.com/SpeakerCuff/  Linkedin: https://www.linkedin.com/mynetwork/invite-sent/cuffbiz/?isSendInvite=true  Instagram: https://www.instagram.com/choffmannvet_trainingcoaching/  To get started on your 30 day trial of Audible and support the podcast click here: http://www.audibletrial.com/AmbitiousVET 

Tricks of the Trade(mark)
The bold brand building funnel

Tricks of the Trade(mark)

Play Episode Listen Later Feb 13, 2019 5:02


In this podcast, Erik discusses the steps to maximize trademark protection and brand effectiveness for new names. Listen to Podcast The post The bold brand building funnel appeared first on Erik M Pelton & Associates, PLLC.

The Contractor Fight with Tom Reber
TCF206: Building a Bold Brand Identity with Tommy Welch

The Contractor Fight with Tom Reber

Play Episode Listen Later Jan 7, 2019 56:15


Having a strong brand identity and taking care of your employees are two surefire ways of running a successful business and keeping everyone happy. As Tommy Welch will tell you, it’s everything. Tommy owns 1st Class Painting & Restoration out of Charleston, SC and has been kicking ass for the past 15 years by not only creating a strong and bold brand identity but also establishing a happy and sustainable work culture to ensure that he keeps his employees (and himself) happy. In this episode, we talk about… Creating a brand identity Establishing a training system for new hires Developing a culture and maintaining it Building relationships with employees Creating a roadmap for your company and employees Links to resources: 1st Class Painting & Restorationhttps://1stclasscharleston.com/ The Contractor Fight Nighthttps://thecontractorfight.com/fightnight/ The Contractor Fight TVhttps://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw The Contractor Sales Academy Podcasthttps://itunes.apple.com/us/podcast/contractor-sales-academy/id1440650529?mt=2 The Bridgehttps://contractorsalesacademy.com/the-bridge/ The Contractor Fight Facebook Grouphttps://www.facebook.com/groups/thecontractorfight/ Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.   Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

PSMJ Podcasts Presents
One Goal, Two Perspectives to Find, Keep, and Engage Millennial Design Firm Professionals

PSMJ Podcasts Presents

Play Episode Listen Later Sep 27, 2018 63:18


Those Baby Boomer executives and Generation Xer managers who successfully engage and channel the energy, creativity, and technology savviness of these professionals will meet today’s business goals and exceed tomorrow’s challenges. The task facing architectural and engineering firms is to first find the best and brightest young professionals from the Millennial Generation and then convince them that joining their architectural or engineering firms is a good bet for the future. Josh Miles, author of Bold Brand 2.0: How to Leverage Brand Strategy to Reposition, Differentiate, and Market Your Professional Services Firm details how brand can help your firm win the talent war: - Position your brand to attract those professionals drawn to your mission - Validate Millennials’ need to work with professionals whose vision most meets their own Meanwhile, Tim Griffin, P.E., MBA, LEED AP, author of Lattes, Puppies, and Unlimited Vacation: Attracting, Retaining, and Empowering Millennial Design Firm Professionals covers how appealing to young design professionals takes putting careful systems in place: - Deliver a training and mentoring culture where on-the-spot instruction and relevant experiences are commonplace - Where delegation is not a dirty word—where young people can work and be trusted to take on relevant responsibilities In this one-hour podcast, you will learn: - How to market that part of your firm that is most appealing to young professional architects and engineers - What Millennials find most attractive when it comes to firm culture and strategic goals - How architects and engineers can produce alongside this new generation of workers

The Out Entrepreneur | Bringing Our Whole Selves to Work | Conversations with Leading LGBTQ Bosses
092: Sail Into Blue Ocean Territory Where Your Business Can Confidently Stand Out And Thrive with Karley Cunningham, Founder of Big Bold Brand, Inc.

The Out Entrepreneur | Bringing Our Whole Selves to Work | Conversations with Leading LGBTQ Bosses

Play Episode Listen Later Sep 26, 2018 46:01


As the Founder, Big Thinker, and Creative Strategist at Big Bold Brand Inc. and having built three successful businesses, Karley Cunningham knows what it takes to start, build and lead a company that delivers results. She takes businesses from crowded, commoditized, and competitive spaces out into blue ocean territory where they can confidently stand-out and thrive. Companies that want to differentiate themselves retain Karley to sharpen their value proposition so it cuts through the noise. Clients then experience greater ability to attract ideal clients and top talent, raise funds, win strategic partnerships and boost profits.

The Out Entrepreneur | Bringing Our Whole Selves to Work | Conversations with Leading LGBTQ Bosses
092: Sail Into Blue Ocean Territory Where Your Business Can Confidently Stand Out And Thrive with Karley Cunningham, Founder of Big Bold Brand, Inc.

The Out Entrepreneur | Bringing Our Whole Selves to Work | Conversations with Leading LGBTQ Bosses

Play Episode Listen Later Sep 25, 2018 46:01


As the Founder, Big Thinker, and Creative Strategist at Big Bold Brand Inc. and having built three successful businesses, Karley Cunningham knows what it takes to start, build and lead a company that delivers results. She takes businesses from crowded, commoditized, and competitive spaces out into blue ocean territory where they can confidently stand-out and thrive. Companies that want to differentiate themselves retain Karley to sharpen their value proposition so it cuts through the noise. Clients then experience greater ability to attract ideal clients and top talent, raise funds, win strategic partnerships and boost profits.

Didn't See It Coming by Marc Stoiber
Nike, Kaepernick, and the power of a bold brand

Didn't See It Coming by Marc Stoiber

Play Episode Listen Later Sep 9, 2018 18:09


Last week, Nike launched a monumental ad campaign featuring Colin Kaepernick. With the rallying cry Believe in something, even if it means sacrificing everything the campaign took a bold political stance and - I would argue -  threw down the gauntlet at the Tweeter in Chief, Donald Trump.  It worked. After an initial dip on the stock market, Nike sales are up 31%.  But this begs the question: should a shoe company court political controversy to sell sneakers?  I went on the air with CFAX's Mark Brennae to discuss why this move was 100% true to Nike's brand. As well, we chatted about the sort of brand attributes that align with bold, risky moves, and discussed famous fails in this area.  Enjoy the conversation! If you like this interview, make sure to get my insights straight to your inbox by subscribing.  And don't forget to download my new, free e-book Stop Busting Your Brand!

My Best Workplace
Episode 12: Interview with Karley Cunningham, owner of Big Bold Brand Inc.

My Best Workplace

Play Episode Listen Later Jun 25, 2018 26:05


Interview with Karley Cunningham, owner of Big Bold Brand Inc.

PSM: Professional Services Marketing
106: Bold Brand 2.0 - the story behind the new edition

PSM: Professional Services Marketing

Play Episode Listen Later Dec 8, 2017 22:35


In this episode of PSM Show, David Lecours interviews co-host Josh Miles about the process of writing the second edition of his new book, Bold Brand 2.0. Josh and David discuss why Josh embarked on writing a new edition, the war for talent in A/E/C, and what makes for a good trademark. Subscribe on iTunes http://psm.show

Grits & Grids Podcast
Season 2 / Episode 3: Josh Miles of MilesHerndon & Obsessed with Design

Grits & Grids Podcast

Play Episode Listen Later Nov 19, 2017


It’s not the first time I’ve spoken with Josh on Grits X Grids, but this time is a bit different. Since our last chat, Josh has continued to rock on Obsessed With Design with a second season, and he’s released a book called Bold Brand 2.0. On this episode we chat about Josh’s affinity for […] The post Season 2 / Episode 3: Josh Miles of MilesHerndon & Obsessed with Design appeared first on Grits & Grids®.

PSM: Professional Services Marketing
100: building a bold brand

PSM: Professional Services Marketing

Play Episode Listen Later Sep 21, 2017 34:14


In the 100th episode of PSM, Brad and Scully look back over their time on PSM and discuss their favourite episodes and the lessons they have learnt along the way. Included in this episode are audio clips from: 5: interview with Robert Rose – marketing through a different ‘lens’ 7: interview with Joe Calloway – simple core truths 9: interview with Dr Robert Cialdini – the psychology of influence 29: interview with Josh Miles – building a bold brand 40: interview with Tim Williams – differentiate your way to success 44: interview with Ron Baker – pricing for profitability 69: interview with Howard Behar – people-centred work culture

SMC: School Marketing and Communications
episode 57: interview with josh miles – building a bold brand

SMC: School Marketing and Communications

Play Episode Listen Later Mar 9, 2016 21:04


In this special edition, Brad interviews Josh Miles, principal and founder of Indianapolis-based Miles Design, an award-winning design firm specialising in brand strategy, corporate identity and website design. In mid-2015 he joined Redwall Branding and Advertising to create a new branding firm, MilesHerndon. Topics covered include the strategy behind a logo, how visual identity is only part of a school's brand, the importance of differentiating a school and some examples of how this can be achieved. This week's links: Miles Design http://www.milesdesign.com/ MilesHerndon https://milesherndon.com/ Bold Brand: The new rules for differentiating, branding and marketing your professional services firm http://www.boldbrand.com/

The Busy Creator Podcast with Prescott Perez-Fox
The Busy Creator 20, Building and Growing a Small Design Firm, w/guest Josh Miles

The Busy Creator Podcast with Prescott Perez-Fox

Play Episode Listen Later Aug 25, 2014 40:12


The Busy Creator Podcast, episode 20, Building and Growing a Small Design Firm, w/guest Josh Miles Josh Miles (@JoshMiles) founded Miles Design, an independent graphic design firm in Indianapolis, Indiana, after organically growing his freelance practice. Following some hi-profile work in a narrow sector, he's grown his team to nine employees, taking care to build a healthy workplace culture along the way. Josh and his team at Miles Design In this discussion, Josh shares some of the challenges for growing and maintaining a design business, as well as some of the tools and tactics he uses to keep the team in sync and doing great work.         00:00   00:00         Show Notes & Links Prescott met Josh at the Brand New Conference in San Francisco, 2011 Josh began as a freelancer, working with clients such asPurdue University Josh knew he'd eventually be an independent designer The selling side of graphic design isn't told much in school Win Without Pitching by Blair Enns David C. Baker, Recourses Miles Design is a nine-person design firm in Indianapolis, focusing on Professional Services (architecture, engineering, interior design, etc.) The award-winning website for Ratio Architects After about 1 year in, Josh realised the company would succeed. He needed help getting the design work done. Josh is the geek within the agency Tug McTighe on being a creative director Failure in graphic design isn't “failure” as such. The end of the sentence is the end of the conversation. AIGA Indy Kickball League “No one is immune from psychology. Especially psychologists.” Bold Brand by Josh Miles Miles Design allowed a client to reap 7x return on investment for a new website design Josh is equal parts introvert and extrovert The Cult of Overwork Previous Busy Creator interview with Debbie Millman Pronunciation of “nitch” vs. “neesh” Miles Design on Dribbble Tools Workamajig, total agency software for project management Harvest, for time-tracking Slack, for intra-office chat
- GTD Methodology Scrum meetings OmniFocus Techniques Bring in people who are better than you Put workplace culture first, especially if you feel it's missing. Maybe start over. Give your team permission to fail. Allow them to present their work, come what may. Invent company rituals. Celebrate small stuff. Test new workflows and tools Follow up with clients after 3 or 6 months to track results Be known for one thing and be good at it Habits Arrive in the office early. Get stuff done before the gang arrives. Head out early on Fridays as a team. Decompress together. Take a few hours to work solo and clear things

RainToday's Sales Tips & Techniques Podcast
You Might Need to Rebrand Your Firm If ...

RainToday's Sales Tips & Techniques Podcast

Play Episode Listen Later Aug 7, 2012 15:30


When done right, branding helps get everybody in your firm—from receptionist to the business development team to technical staff—on the same page and everybody speaking the same language. If that isn't the case in your firm, if people have differing views about what your firm does, then you need to consider rebranding. Listen as Josh Miles, author of Bold Brand, discusses clues that rebranding is needed, misperceptions of branding, and how to get started rebranding your firm.