ZigZagging into Marketing Technology

In this episode of ZigZagging into Marketing Technology Podcast, I have an exciting topic to discuss! We'll be diving into the world of artificial intelligence and exploring how marketers can leverage a powerful tool called Chat GPT to supercharge their marketing efforts.

In this very special episode, Chyon Simmons aka Dj Dividends sits down 1 on 1 with the Senior Director of Marketing at NVIDIA, Mrs. Faylene Bell. Tune in and #getyousomecents

Staying motivated is hard and sometimes you need a little reminder. Listen to this episode to hear some of my tips.

Hear my tips and suggestions how to land an opportunity at a Marketing Agency.

Unwritten rules to the corporate environment I've learned along the way. Hear about the 4 rules that I think everyone working in a corporate settings should follow. These rules are also applicable to all working situations in my opinion. Press Play to hear more.

In this episode I share some methods how to deal with Passive Aggressive People … especially while communicating in email or while in a meeting. These methods may be used individually or in combination. Sometimes you may try one and if that doesn't work follow with another one.

In this podcast episode, I share some ideas how you can stay abreast of the trends in marketing and technology without getting overwhelmed. Try to think about getting nuggets of information pushed to you instead you looking for information. Don't go crazy trying to follow it all.

Think about career diversification the same way you think about managing a portfolio of stocks.  If you put all your money in 1 stock and it plummets, that's too much risk.  The same holds true when it comes to career experience.  Staying in the same role for too long and at the same company for too long is career suicide - you need to diversify.

These are my suggestions on how to prep for your end-of the year performance review and ensure you rock the socks off your boss.

In this podcast, I share the 5 top Social Media Platforms and which ones are effective based on your marketing goals. The top platforms for social media marketing are: Facebook , Twitter, Pinterest, Instagram and YouTube. However, not all platforms are created equal, and picking the wrong ones can tank your social media strategy. I share my best practices and tips for using each of these platforms to get the biggest bang for your buck.

There are several email marketing strategies you can take to help generate higher open rates and thus higher conversion. In this podcast, I share some of my personal stories tied to successful email marketing campaigns. I highlight personalization approaches, email marketing automation tools and testing formulas to help you understand the basics behind email campaigns that work.

Pay per click advertising is an umbrella term for online paid ads where you only pay teach time someone clicks on your ad, hence the name pay per click.  A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions.  Listen to my podcast to learn more.

Search engine marketing (SEM) is a combination of techniques and marketing methods that aim to make your company dominate the search engine results page for a particular set of phrases, questions, and keywords. This is done in two ways: Search engine optimization (SEO) and with paid search ads (PPC). Listen to my podcast to learn more.

Your website is the most important digital marketing channel and 90% of consumers visit a website "before" making a purchase decision. Your website is your best critical marketing asset and is the storefront in order to build awareness, drive leads or generate sales. Follow these 5 basic digital marketing principles and you'll have a successful website experience.

3 key apps to use during your Job Search: 1) LinkedIn is a solid all-in-one job-search app, perfect for networking, and searching for jobs. 2) Glassdoor allows you to search the newest job listings and read company reviews. 3) Blind is an app keeps user identities anonymous. You can see different salary and stock offers by company along with interview tips. I will share more thoughts on these 3 apps in my podcast episode.

When the term Professional Bridge is used it means these are the relationships in tact that have helped you zigzag into different roles or industries throughout your career. It's important to realize the value of keeping your professional relationships strong and not jeopardize a future job or opportunity because of a bridge that you have burned. In this episode, I share 5 Suggestions so that you don't burn professional bridges.

Did you know that people might have up to seven careers in their lifetime? From high school to adult life, it's not that many if you think about it. Change is difficult, but the benefits pay off in ways you might never imagined possible, both professionally and personally. If you're still on the fence about making a career switch, here are 5 reasons to switch jobs, even if you don't want to.

We have been living in the world of Covid for almost 11 months and the majority of the workforce has shifted to working virtual regardless of your geographic location. However, you might still be looking for a new opportunity. I've seen thousands of resumes come across my desk and have performed hundreds on interviews (both in person and virtually). Therefore, you might find these Top 10 Interviewing and Job Hunting Tips helpful during these virtual times.

As you ZigZag into different roles with different employers or even within the same company, you might be faced with questions about your skills. Regardless of what industry or geographic location or company size if you can keep improving upon these skills, you won't have any issues articulating your value to someone.

There is no clear path for getting into Marketing Technology. In fact, many professionals have dabbled in multiple fields and roles and stumble into MarTech (including myself). Hear my 3 tips on how you can get into marketing + technology on your own terms.

ZipZagging into Marketing Technology Podcast, hosted by Faylene Bell, teaches you how to thrive in marketing with a flexible mindset, gain valuable career tips, get into technology without having to code and overcome career fears about trying something new. You will also hear from other accomplished women in business.