Podcasts about marketing techniques

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Best podcasts about marketing techniques

Latest podcast episodes about marketing techniques

The Happy Hustle Podcast
17 Proven Pricing Strategies to SKYROCKET Your SALES and Impact with Cary Jack

The Happy Hustle Podcast

Play Episode Listen Later Apr 4, 2025 34:05


Ever wonder why some people crush it in sales while others barely scrape by?It's not always about having the flashiest product or the biggest ad budget. Nope. Often, it's about understanding how to price and present your offer in a way that speaks directly to the human brain.In this week's episode of The Happy Hustle Podcast, I'm diving deep into 17 psychologically backed sales and pricing strategies that can help you make more money and more impact—without ever feeling pushy or sleazy. Look—sales isn't just about making money. It's about solving problems for your dream customers. But the way you package your solution? That's where most entrepreneurs drop the ball.Pricing isn't just a number. It's a message. It's perceived value. It's how your ideal client feels about your offer.By using tested strategies from the world of psychology and real-life business (like Apple, Starbucks, and even IKEA), you can make your offers irresistible. Here are the 17 Proven Pricing Strategies: Price AnchoringLead with your most premium offer to anchor value in your buyer's mind.Example: Mention your $100K 1-on-1 offer before pitching the $25K group coaching—suddenly, that group offer looks like a steal!The Decoy EffectAdd a middle “meh” option to make your best offer shine.Example: The Economist's print-only vs. print+digital pricing made more people choose the combo, even at the same price.Contrast PricingPut high-priced items next to your core offer to make it look more affordable.Example: Rolex does this all the time—$10K watches look like a deal next to $100K ones.Charm PricingPrice ending in .99 or .97 actually sells more.Example: A $39.99 dress outsold a $40 one by 24%, even though it's just a penny difference!The Left Digit Effect$199 feels way cheaper than $200. Always think about that first number.Price FramingShow savings the smart way.Rule of thumb: If discount is under 20%, use dollars off. Over 20%? Use percentages.High-Low PricingShow the “original” higher price before the discount.Example: Was $200, now $120—bam, instant perceived deal.Goldilocks PricingOffer three tiers: good, better, best. Most buyers go for the middle.Pro Tip: Make that middle one your most profitable.Center Stage EffectPosition your most profitable option in the center of your website or pricing table. People gravitate toward the middle visually too.Pay What You Want (With a Twist)Let people name their price with a suggested amount.Example: Radiohead let fans choose what to pay for their album—and still made bank.BundlingCombine products/services for a higher perceived value.Example: Burger + fries + drink for $9.99 vs. $12 separately = feels like a win.The IKEA EffectPeople value what they help build.Let clients customize their package = more buy-in and satisfaction.Prestige PricingHigher prices signal higher status and exclusivity.Example: Tesla, Rolex, Chanel—they don't run sales. Ever. And they don't have to.Power of Storytelling in Pricing(Not officially listed, but sprinkled throughout)When you back your price with a story (your journey, client results, transformation), your offer becomes more than a product—it becomes a movement.The Power of Free (Zero Price Effect)People love free. Even when it's irrational.Example: Amazon's “Free Shipping” drove billions in extra revenue.Instead of discounting, add something FREE—like a bonus call or a surprise gift.Scarcity & Urgency (Ethical FOMO)Nobody wants to miss out.Use limited-time offers, limited spots, countdown timers—but always ethically.Example: “Only 3 VIP coaching spots left this quarter.” Simple. Powerful.Money-Back Guarantee (Risk Reversal)Remove the risk, and conversions soar.Example: “Try it for 14 days, and if you don't love it, get your money back. No hard feelings.”Sales isn't about tricking people. It's about using smart psychology to serve people better.When done right, these strategies not only boost conversions—but they build trust, deepen relationships, and make you feel proud of what you're offering.I've used these exact techniques in my business—selling biohacking programs, coaching, masterminds, and even products—and they work like magic (when done with integrity).Tune in to this episode now and learn how to skyrocket your sales using these 17 proven pricing strategies.Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Coursehttps://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventurehttps://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsor: Magnesium Breakthrough from BiOptimizers (https://bioptimizers.com/happy)If you've been on a restricted diet lately or maybe even taken some meds to shed those pounds for the summer, I gotta warn ya—be careful! You might have unknowingly created a nutrient deficiency that could not only mess with your health but also jeopardize those weight loss goals.Did you know that over 75% of Americans are already deficient in magnesium? Yeah, it's wild! Magnesium is this powerhouse mineral that's involved in over 600 biological reactions in your body. It helps with everything from sleep to stress management to hormone balance—all key players in keeping your weight on track.And if you're still on those meds, you might be dealing with some side effects like sleepless nights, digestive issues, or irritability, which can totally throw off your commitment to your goals. Whether you're taking meds or not, setting up healthy habits is crucial to maintaining your weight over time. One of the best things you can do? Make sure you're getting all the magnesium your body needs.Don't let a magnesium deficiency derail your progress! Give Magnesium Breakthrough by BIOptimizers a shot. Unlike other supplements, this one's got all 7 forms of magnesium that your body can actually absorb, so you get the full spectrum of benefits.This approach will help you crush your goals and maintain a healthy weight while keeping your overall health in check. For an exclusive offer, head to bioptimizers.com/happy and use the promo code 'happy10' at checkout to save 10%. And if you subscribe, you'll snag amazing discounts, free gifts, and a guaranteed monthly supply.

Marketing Espresso
Why Customer Conversations Drive Marketing Success with Aleyx Ward

Marketing Espresso

Play Episode Listen Later Mar 17, 2025 22:03


I always love getting a guest back on the show and Aleyx Ward is no exception! In this episode, we dive deep into the often overlooked but crucial aspect of marketing: research. Aleyx is going to give us her secret research sauce... asking your customers questions! It seems so simple but we miss it so often, when was the last time you asked your customers what they want and need - this can transform your marketing strategy. We also discuss the pitfalls of vanity metrics and how social media can mislead marketers away from the core purpose of their work. We talk about practical approaches to conducting meaningful market research, including interviews and direct feedback, and reveal how these insights can lead to more effective and authentic brand messaging. Join us as we explore the power of story and research in creating connections with your ideal clients. I hope you love this episode!Aleyx Ward is a Brand Storyteller and Founder of Core Story. She's worked in strategic marketing roles in the UK and Australia, from global manufacturing and legal software companies, to local recruitment and mental health firms. She's a big believer in the power of story for both businesses and individuals.Connect with Aleyx on LinkedInDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

The Steve Harvey Morning Show
Info You Can Use: Marketing techniques to help your businesses grow profits.

The Steve Harvey Morning Show

Play Episode Listen Later Feb 11, 2025 27:49 Transcription Available


Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. He is the Director of Small Business Success at Constant Contact which provides powerful tools to simplify and amplify digital marketing for businesses. Previously he was the Director of Content Marketing and also Senior Manager of Content and Social Media Marketing at the company. Dave is also a Speaker, Host, & Podcaster obsessed with helping small business owners find time for online marketing since 2006. Company Description *Constant Contact delivers everything small businesses and nonprofits need to build, grow and succeed. With powerful online marketing tools, contact management and sales features, and innovative AI capabilities, Constant Contact makes it easy to attract the right people, engage more customers, close more deals and grow.Talking Points/Questions * Is there a spike in new small businesses? What’s driving it?What is the current outlook for small businesses this new year?What advice do you have for new entrepreneurs starting a business this year?What is the best way to be successful with a limited budget and an uncertain economy?What are the best marketing tools to generate and maintain customers?What challenges will new entrepreneurs face this year that weren’t on the radar last year?What’s new with Constant Contact - any new marketing recommendations that small businesses are embracing in AI or other areas? #STRAW #BEST #SHMS Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Strawberry Letter
Info You Can Use: Marketing techniques to help your businesses grow profits.

Strawberry Letter

Play Episode Listen Later Feb 11, 2025 27:49 Transcription Available


Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. He is the Director of Small Business Success at Constant Contact which provides powerful tools to simplify and amplify digital marketing for businesses. Previously he was the Director of Content Marketing and also Senior Manager of Content and Social Media Marketing at the company. Dave is also a Speaker, Host, & Podcaster obsessed with helping small business owners find time for online marketing since 2006. Company Description *Constant Contact delivers everything small businesses and nonprofits need to build, grow and succeed. With powerful online marketing tools, contact management and sales features, and innovative AI capabilities, Constant Contact makes it easy to attract the right people, engage more customers, close more deals and grow.Talking Points/Questions * Is there a spike in new small businesses? What’s driving it?What is the current outlook for small businesses this new year?What advice do you have for new entrepreneurs starting a business this year?What is the best way to be successful with a limited budget and an uncertain economy?What are the best marketing tools to generate and maintain customers?What challenges will new entrepreneurs face this year that weren’t on the radar last year?What’s new with Constant Contact - any new marketing recommendations that small businesses are embracing in AI or other areas? #STRAW #BEST #SHMS See omnystudio.com/listener for privacy information.

Best of The Steve Harvey Morning Show
Info You Can Use: Marketing techniques to help your businesses grow profits.

Best of The Steve Harvey Morning Show

Play Episode Listen Later Feb 11, 2025 27:49 Transcription Available


Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. He is the Director of Small Business Success at Constant Contact which provides powerful tools to simplify and amplify digital marketing for businesses. Previously he was the Director of Content Marketing and also Senior Manager of Content and Social Media Marketing at the company. Dave is also a Speaker, Host, & Podcaster obsessed with helping small business owners find time for online marketing since 2006. Company Description *Constant Contact delivers everything small businesses and nonprofits need to build, grow and succeed. With powerful online marketing tools, contact management and sales features, and innovative AI capabilities, Constant Contact makes it easy to attract the right people, engage more customers, close more deals and grow.Talking Points/Questions * Is there a spike in new small businesses? What’s driving it?What is the current outlook for small businesses this new year?What advice do you have for new entrepreneurs starting a business this year?What is the best way to be successful with a limited budget and an uncertain economy?What are the best marketing tools to generate and maintain customers?What challenges will new entrepreneurs face this year that weren’t on the radar last year?What’s new with Constant Contact - any new marketing recommendations that small businesses are embracing in AI or other areas? #STRAW #BEST #SHMS See omnystudio.com/listener for privacy information.

Integrate & Ignite Podcast
High-Impact Strategic Marketing Techniques for Rapid Growth with Rhys Williams

Integrate & Ignite Podcast

Play Episode Listen Later Jan 21, 2025 40:44


Plan your most successful year yet! In this episode, we'll break down strategies for setting annual sales and marketing targets with expert insights on capacity planning. Learn how to align your entire go-to-market team, avoid common pitfalls, and master a process that keeps you on track all year.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:28 Complete Capacity Planning Early11:04 Balancing Capacity Plans and Expectations13:03 Misaligned Business Strategy Pitfalls16:18 Aligning Teams for Strategic Planning20:52 Cross-Functional Collaboration Challenges23:39 Data Accuracy: When It Matters25:59 Streamlining Sales to Onboarding Process28:40 Pipeline Segmentation and Sources32:12 Pipeline Assessment Meeting37:30 "Encouraging Betterment in Marketing"==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

More Perfect Marketing
Building Brand Awareness with Radical Marketing Techniques (with Damiano Raveenthiran)

More Perfect Marketing

Play Episode Listen Later Dec 30, 2024 33:17


In an age where digital platforms shape the success of businesses, one cannot overstate the importance of crafting a robust online presence and marketing strategy. For entrepreneurs and business leaders, understanding how to effectively leverage platforms like Instagram can be groundbreaking. But there's more to successful marketing than just posting online—it's an intricate dance between strategy, trust, and a relentless drive to innovate. On this episode we explore these vital elements with our special guest, Damiano Raveenthiran. Known for his pioneering work in radical marketing, Damiano has a reputation for pushing the boundaries in ways that capture attention, drive engagement, and create lasting brand loyalty. His unique approach is not just about meeting business goals but smashing through them with daring and creative marketing initiatives. In our conversation, Damiano shares his journey from designing websites in his adolescence to building a multifaceted career as a serial entrepreneur, mentor, and investor. His insight into Instagram as a key platform for marketing and branding is just a glimpse of the depth of knowledge he brings. As someone who started building sites at age 13 and saw his skills evolve alongside the internet, Damiano's perspective is both seasoned and fresh. Links Mentioned: brandbutter.me linkedin.com/in/damianor instagram.com/damianor

SEO Podcast Unknown Secrets of Internet Marketing
Building Trust and Recognition: Advanced Multi-Channel Marketing Techniques with RJ Schultz

SEO Podcast Unknown Secrets of Internet Marketing

Play Episode Listen Later Dec 22, 2024 36:05 Transcription Available


Unlock the secrets of multi-channel marketing with RJ Schultz from Blip Billboards. Learn how to engage audiences across platforms and build trust using Google's 7-11-4 rule: seven hours of interaction, 11 touchpoints, and four platforms. Discover the power of long-form content like podcasts to foster relationships and brand loyalty.RJ shares insights on blending digital and traditional strategies, showcasing full-funnel marketing's psychological and strategic advantages. Explore case studies, including McDonald's success in pairing digital ads with billboards for cohesive brand experiences.This episode emphasizes understanding your Ideal Customer Profile (ICP) to target audiences effectively in both digital and physical spaces. We highlight the importance of a 90-day advertising commitment and a balanced budget to achieve impactful results. From marketing psychology to actionable Blip Billboards strategies, gain valuable tips for businesses of all sizes to boost brand recognition and consumer engagement.---Guest Contact Information: - https://offers.blipbillboards.com/podcast - https://www.linkedin.com/in/schultzrj/—-More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Podcast Insider
Unlocking New Listeners: Innovative Podcast Marketing Techniques – PCI 423

Podcast Insider

Play Episode Listen Later Nov 21, 2024 22:30 Transcription Available


Are you ready to grow your podcast audience and reach listeners you've never tapped into before? In this episode, we dig into the latest and most effective marketing techniques to expand your show's reach. From creative social media strategies to leveraging unique platforms and partnerships, we explore actionable tips that can help you attract new listeners. Tune in to learn about 10+ innovative podcast marketing techniques! Today's Hosts: MacKenzie Bennett and Todd Cochrane Here are some innovative and fresh strategies to market a podcast to new listeners, tapping into unique digital spaces, interactive content, and community-driven engagement: 1. Interactive and Personalized Audio Clips Dynamic Audio Clips: Create short, personalized audio previews using platforms like Headliner or Audiogram. Share these clips on social media with captions that directly engage the viewer, like “Ever wondered how to…? Listen to this quick tip!” Interactive Audio Experiences: Use tools like Descript to make interactive, editable transcripts or snippets, allowing listeners to engage with your podcast before committing to a full episode. Add clickable timestamps or key highlights to make clips more engaging. 2. AI-Powered Recommendations and Voice-Activated Marketing Podcast AI Tools: Blubrry's podcast AI tools allow podcasters to plan, produce, and promote their show seamlessly from their publishing dashboard. Podcast Recommendations with AI: Use AI-based recommendation engines, like those in Goodpods or Podchaser, to increase your reach. Engaging in communities that leverage AI for podcast discovery allows listeners to find your show through shared interests and listening behavior. Voice Assistant Marketing: Optimize your podcast to be found through voice search on platforms like Google Assistant, Alexa, and Siri. For instance, “Hey Alexa, play the latest episode of [Podcast Name]!” prompts listeners to find you easily through voice commands. 3. Collaborative Playlists with Other Podcasters Cross-Podcast Playlists on Spotify: Collaborate with similar podcasts to create themed playlists on Spotify or Apple Podcasts. Curate episodes that cover complementary topics, and promote the playlist across each podcast's platforms. Collaborative “Best Of” Episodes: Work with other podcasters to create a collaborative episode featuring clips from each show. Make it a fun, joint project that gives listeners a sampler of several podcasts. 4. Interactive Content on Social Media Polls, Quizzes, and Games: Design social media content that's interactive and aligns with your podcast's theme. Run polls, quizzes, or mini-games related to your latest episode to engage your audience in a fun, low-commitment way. Live “Ask Me Anything” (AMA) Sessions: Host live AMAs on Instagram, Twitter, or LinkedIn, answering questions about recent episodes, upcoming guests, or behind-the-scenes stories. Promote it as a way for new listeners to get to know the podcast. 5. Geotargeted Ads and Local Marketing Location-Based Advertising: Use geotargeting on platforms like Facebook, Instagram, or Spotify to reach listeners in specific areas, especially if your podcast has local or regional appeal. Collaborate with Local Businesses: Partner with local businesses or events, offering small “ad” segments in exchange for them sharing your podcast through their own social media or email newsletters. 6. Cross-Platform Content Diversification TikTok and Reels Content: Create short, highly engaging clips specifically for TikTok and Instagram Reels, capturing funny moments, hot takes, or teasers of upcoming guests. Ensure the clips include captions or graphics to grab attention even without sound. LinkedIn and Niche Community Forums: For professional or topic-specific podcasts, LinkedIn can be a goldmine for reaching new listeners. Share insights, episode highlights, or exclusive tips in posts and groups related to your niche. 7.

The Connected Advisor
Strategic Marketing Techniques for Financial Advisors with Samantha Russell

The Connected Advisor

Play Episode Listen Later Nov 12, 2024 41:49


Episode 068: Marketing is about providing value, building relationships, and earning trust. Financial advisors who want to stand out focus less on selling and more on serving. One of the most effective ways to do this is by creating content people want to engage with, whether blog posts, newsletters, social posts, podcasts, or videos. In this episode, Kyle Van Pelt talks with Samantha Russell, Chief Evangelist at FMG Suite. Samantha teaches financial advisors how to utilize digital marketing strategies to produce exponential growth through website development, content marketing, SEO, social media, and video. Her cutting-edge thought leadership is recognized throughout the financial services industry and led to her being named to Investment News 40 Under 40, ThinkAdvisor "Luminary" and Wealth Management Top Ten to Watch. Kyle and Samantha talk about strategic marketing techniques for financial advisors. They discuss the power of content marketing, the importance of consistency in the marketing process, and the impact of providing value beyond financial advice. In this episode: [03:10] - Samantha's money moment [05:47] - Samantha's transition from sales to marketing [08:24] - How marketing tactics have changed over time [11:34] - How new RIAs can stand out [16:02] - How to scale marketing efforts [20:07] - Choosing the right CRM [22:22] - Effective marketing strategies [25:25] - The power of in-person events [28:02] - Samantha's outlook on the future of the industry [35:21] - Milemarker Minute Key Takeaways An effective marketing strategy offers value first before asking for anything in return. Marketing takes time and consistent effort, but when done right, it can lead to a steady stream of qualified leads. Content marketing is a powerful tool for attracting and nurturing prospects. Hosting in-person events that offer value creates meaningful connections on a personal level. Quotes [06:39] - "One of the biggest ways any firm can become a trusted source, where someone will take the phone call or the sales meeting first, is to give something of value away before you ask. I always say give, give, give, then ask." ~ Samantha Russell [09:45] - "AI has completely changed the game of how people get information. SEO is probably the thing that's Wild West the most, more than anything else." ~ Samantha Russell [28:33] - "Content is going to become even crazier, and the tools that we use to service clients are going to become so hyper-productive. We are going to go back to thinking about experiences because so many other things are going to become commodities, and the experiences are going to become crucial." ~ Samantha Russell Links  Samantha Russell on LinkedIn FMG Suite Salesforce Wealthbox  Redtail Technology Rubin Miller Peltoma Capital Partners How to Talk So Kids Will Listen & Listen So Kids Will Talk Connect with our hosts Milemarker.co Kyle on LinkedIn Jud on LinkedIn Subscribe and stay in touch Apple Podcasts Spotify YouTube Produce game-changing content with Turncast Turncast helps your company grow by producing top-quality content and fostering transformative conversations. We specialize in content generation, podcasting, digital strategy, and audience growth for fintech and financial services companies. Learn more at Turncast.com.

The Radcast with Ryan Alford
DIY Facebook Ad Strategies For 2025 Dominate Any Market with Stephen Johnson & Stephen Blackburn

The Radcast with Ryan Alford

Play Episode Listen Later Oct 22, 2024 53:35


Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Stephen Blackburn and Stephen Johnson from Rich From Anywhere to discuss cutting-edge marketing strategies. The conversation covers the evolution of social media marketing, with a focus on the growing power of Facebook ads. They highlight the critical importance of understanding key metrics like customer acquisition costs (CAC) and lifetime value (LTV). Blackburn and Johnson also share their journey from the music industry to marketing, underscoring the necessity of a strong lead generation strategy that goes beyond word-of-mouth. They explore Facebook's sophisticated algorithm, emphasizing the shift from narrow targeting to the power of compelling messaging. Throughout, they advocate for a comprehensive, long-term approach to building lasting customer relationships.TAKEAWAYSEffective marketing strategies in today's business landscapeThe evolution of social media marketing, particularly Facebook adsThe importance of adapting marketing approaches to changing market conditionsInsights on customer acquisition costs and lifetime valueTransitioning from a background in music to a career in marketingThe sophistication of Facebook's advertising algorithm and its data utilizationDifferences between various advertising platforms (e.g., Facebook, TikTok, Google Ads)The significance of understanding and connecting with the target audienceThe role of emotional appeals in influencing customer buying decisionsThe need for a holistic approach to marketing focused on long-term customer relationships If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Trash Chatter
Building Community: The Bin Outlaws Story

Trash Chatter

Play Episode Listen Later Oct 15, 2024 24:14


Welcome back to Trash Chatter with Victoria Conway! In today's episode, we are joined by Jason and Corie Dahlke, owner of Bin Outlaws. They share their journey on what led this family into the trash cleaning business. Jason and Corie are honest about how at first the business did not blow up, they emphasize that a business in a new industry must be patient to see the growth. A year into the business they have seen how it integrates into the community and more opportunities outside just residential. Stay tuned to learn more about their journey a year into the trash-cleaning business. To learn more about the Trash Cleaning business, Check out our website - https://www.sparklingbinsbusiness.com/305-382-BINS Sales@sparklingbins.comJoin for Fast Turtle's Webinar being held on October 17th!https://fasturtle.zoom.us/webinar/register/WN_R6JCNCEgREyjN7NJ8vPqPw?fbclid=IwY2xjawFxFn9leHRuA2FlbQIxMAABHRE-nJwnYmhjnNGsLcuhawwIKiSP6m8zMW3uNxiJPF6Ry0figm3lYIPxCw_aem_29y1PsAb6BMNUetuqg5ptg#/registrationHost: Victoria ConwayGuests: Jason Dahlke and Corie Dahlke, Bin OutlawsTime Stamps & Show Notes: (00:00 - 01:08) Introduction(01:09 - 03:24) On-Boarding with Sparkling Bins(03:25 - 05:10) Building up the Beginning (05:11 - 08:42) Creating Clients and Marketing Techniques  (08:43 -10:35) Integrating into the Community (10:36 - 12:15) Sharing Cool Experiences with the Truck(12:16 - 15:16) Easy, Understandable Process for New Clients (15:17 - 17:22) Expanding to Commercial (17:23 - 18:53) Future Plans for Slower Seasons(18:54 - 23:00) Patience for Growth (23:01 - 24:14) Outro

Trial Lawyers University
Darryl Isaacs – Leveraging Marketing Techniques to Build a Long-Standing Firm

Trial Lawyers University

Play Episode Listen Later Oct 9, 2024 45:47


Darryl Isaacs of Isaacs & Isaacs Personal Injury Lawyers joins host Dan Ambrose for a conversation about building a legal practice, emphasizing the importance of hiring and branding. He traces his ventures into marketing, from buying phone book covers and billboards to appearing on television and TikTok. At his month's TLU Vegas, Darryl will teach the basics of building business and strategies for effective marketing and branding.Want a complimentary access code to TLU on Demand? Email Dan.Train and Connect with the Titans☑️ Darryl Isaacs I LinkedIn I Instagram I Facebook I X☑️ Isaacs & Isaacs Personal Injury Lawyers I LinkedIn I Instagram I Facebook I X I YouTube☑️ TLU Vegas☑️ Trial Lawyers University☑️ TLU On Demand Instant access to live lectures, case analysis, and skills training videos☑️ TLU on X | Facebook | Instagram | LinkedIn☑️ Subscribe Apple Podcasts | Spotify | YouTubeEpisode SnapshotDidn't love criminal law, loved being in the courtroom: Darryl's entré into lawHow Darryl applied a Supreme Court ruling that allowed lawyers to write to accident victimsWhy Darryl embraced marketing efforts – billboards, television, the back covers of phone booksHow Darryl formed his “mastermind” group The $2 million replica of a courtroom that Darryl...

Trash Chatter
Building a Local Brand in Trash Cleaning

Trash Chatter

Play Episode Listen Later Sep 6, 2024 17:15


Welcome back to Trash Chatter with Victoria Conway! In today's episode, we are joined by Jesse Raleigh, from Clean Can Solutions. Jesse and his dad started expanding their trash-cleaning business back in 2020 in Tennessee. They have grown exponentially over the last few years doing residential and city contracts. Jesse shares some insight tips and advice he has learned the last few years working in this industry. Tune in to learn more about marketing your business and what it is to be a locally-owned business!To learn more about the Trash Cleaning business, Check out our website - https://www.sparklingbinsbusiness.com/305-382-BINS Sales@sparklingbins.comHost: Victoria ConwayGuest: Jesse Raleigh, Clean Can SolutionsTime Stamps & Show Notes: (00:00 - 01:06) Introduction(01:07 - 02:43) Expanding Industries(02:44 - 03:45) Fast Track Implementation(03:46 - 05:29) Targeting the Correct Demographic(05:30 - 08:35) Helping Use Recycling Trash Cans(08:36 - 11:32) Marketing Techniques for Residential Clients(11:33 - 13:28) Route Map Automation Software(13:29 - 15:40) Client Resolutions(15:41 - 16:24) Client Growth and Community Engagement(16:25 - 17:15) Outro

NAILED IT! The Business of Roofing
228. How to Scale Your Roofing Business with Effective Marketing Techniques with Sam Stilley

NAILED IT! The Business of Roofing

Play Episode Listen Later Aug 21, 2024 50:27


Join us on this episode of The Nailed It! Podcast as Joseph Hughes dives into an enriching conversation with Sam Stilley from Amstill Roofing, exploring the transformative power of strategic marketing in the roofing industry. This discussion pivots on the significance of maintaining a robust company culture while scaling operations through effective marketing techniques. Sam shares invaluable insights from his extensive experience, highlighting the importance of diverse marketing strategies, the dangers of over-reliance on a single marketing channel, and the critical role of tracking and analytics in optimizing marketing spend. Key Takeaways:

Influencer Entrepreneurs with Jenny Melrose
Effective Bootstrap Marketing Techniques with Melissa Smith

Influencer Entrepreneurs with Jenny Melrose

Play Episode Listen Later Aug 19, 2024 30:08


Beginning a new business without a big budget calls for Effective Bootstrap Marketing Techniques. Melissa Smith of Personal Virtual Assistants and Jenny talk about some ways to help with your marketing. You can find Melissa at The PVA. Her Successful VA Workbook is here.Read More Here

The Anxious Creative
Building Clientele on Autopilot - The ACTION, CARE and LAZY Methods Explained #325 Business, Breakfast & Bedhead

The Anxious Creative

Play Episode Listen Later Aug 19, 2024 30:56


Building Clientele on Autopilot: Action, Care, and Lazy Method ExplainedIn this episode of Business Breakfast in Bedhead, host Dawn Bradley introduces her approach to attracting clients effortlessly using her 'Action,' 'Care,' and 'Lazy' methods. Drawing from over 25 years of experience, Dawn shares actionable insights for service-industry professionals who want to rebuild their client bases without appearing desperate or cringy. Highlights include her personal experiences, advice on staying optimistic, and keeping a realistic yet compassionate outlook while building a clientele. Dawn also discusses the importance of community, continuous learning, and personal accountability.00:00 Introduction and Welcome00:46 Getting Clients on Autopilot01:52 The Action Method11:55 The Care Method17:40 The Lazy Method20:14 Client Magnet Program29:18 Conclusion and FarewellFollow me: Instagram: www.instagram.com/dawnbradleyYoutube: www.youtube.com/dawnbradleyFor more info on RYB, Retreats etc -: www.dawnbradley.com

The Anxious Creative
Building Clientele on Autopilot #324 Business, Breakfast & Bedhead

The Anxious Creative

Play Episode Listen Later Aug 19, 2024 30:56


Building Clientele on Autopilot: Action, Care, and Lazy Method ExplainedIn this episode of Business Breakfast in Bedhead, host Dawn Bradley introduces her approach to attracting clients effortlessly using her 'Action,' 'Care,' and 'Lazy' methods. Drawing from over 25 years of experience, Dawn shares actionable insights for service-industry professionals who want to rebuild their client bases without appearing desperate or cringy. Highlights include her personal experiences, advice on staying optimistic, and keeping a realistic yet compassionate outlook while building a clientele. Dawn also discusses the importance of community, continuous learning, and personal accountability.00:00 Introduction and Welcome00:46 Getting Clients on Autopilot01:52 The Action Method11:55 The Care Method17:40 The Lazy Method20:14 Client Magnet Program29:18 ConclusionFollow me: Instagram: www.instagram.com/dawnbradleyYoutube: www.youtube.com/dawnbradleyFor more info on RYB, Retreats etc -: www.dawnbradley.com

Feel Good Social Media Marketing Podcast
Simple Content Repurposing Tips for Entrepreneurs with Amber Figlow

Feel Good Social Media Marketing Podcast

Play Episode Listen Later Jul 15, 2024 28:34


Ready to simplify your content creation routine and get practical advice on repurposing? In this episode, we're chatting with Amber Figlow, a content strategist who's all about helping small business owners and creative entrepreneurs make their content work harder for them. Amber gives us the lowdown on everything from setting up efficient workflows to using cool AI tools without getting overwhelmed. Hit Play Now To Hear: ✸ Why repurposing content can save your sanity and how to do it ✸ Tips and tricks for repurposing content across different platforms✸ How to plan and batch content without the stress ✸ Favorite tools and real-talk on choosing what works best for you ✸ Understanding different platform vibes and making the most of them Connect with Amber on Instagram @amberfiglow, check out her website amberfiglow.com for more awesome resources!Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPTto get 20 AI Prompts for Reels hooks + captions (and more!)DIYwith.AI/ReelsConnect with your host Kinsey: Feel Good Social Website: feelgoodsocial.com Feel Good Social Instagram: @feelgoodsocial Check out our sister podcast, Authentic AI for Entrepreneurs! Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

Insurance Town
Story Brand Marketing, They ask you Answer, ChatGPT, AI and marketing techniques that work.

Insurance Town

Play Episode Listen Later Jul 11, 2024 41:00


In this episode we have a returning guest that always gets a good response! Cant wait for you to hear this one. We discuss some marketing techniques that my guest has been using for years and creating a successful agency and business that is widely known across our industry. In this episode we talk about :They Ask you Answer Story BrandChatGPTUsing Video and so much more Sponsors:Smart Choice Canopy Connect Olde School Marketing PS Check out the new website design and let me know your thoughts !!  I will send you a giftcard for your feedback on the website , podcast, and any other feedback you want to give me! 

The Big Success Podcast
Facebook Expert Mari Smith: 3 Proven Marketing Techniques for Winning in Social Media and Meta

The Big Success Podcast

Play Episode Listen Later Jul 10, 2024 34:30 Transcription Available


Unlock social media strategies for financial success and business growth with Mari Smith. In this episode, she outlines her proven three-part success model: content, connection, and community. This model has remained effective despite the constantly evolving social media landscape. Mari explores specific methods for increasing engagement on Instagram and Facebook, such as utilizing Stories and Reels, employing chatbots and video content strategically. Additionally, she highlights the importance of reviewing business models to ensure that challenging financial targets are attainable.About  Mari Smith:Mari Smith, often dubbed "the Queen of Facebook," is a leading authority in social media marketing. Recognized by Forbes as "the preeminent Facebook expert" and named by IBM as one of seven women shaping digital marketing, Mari's expertise is sought after by major corporations and even Facebook itself. As an in-demand keynote speaker, webinar host, and corporate strategist, she has worked with clients like Adobe, AT&T, HubSpot, and Meta. Mari is the author of "The New Relationship Marketing" and co-author of "Facebook Marketing: An Hour A Day." Her recent passion project involves integrating the Human Design System into her social media marketing courses, helping entrepreneurs and SMBs grow their businesses more authentically and successfully. With her dynamic approach and extensive experience, Mari Smith continues to be a pivotal figure in the social media marketing landscape.  Please click here to learn more about https://www.marismith.com/About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Business Growth Hacks
From Websites to Content: Modern Marketing Techniques That Scale Small Businesses

Business Growth Hacks

Play Episode Listen Later Jul 1, 2024 10:24


In this episode of the Business Growth Hacks podcast, we sit down with Drew Donaldson, founder of Gro-Haus, a company that helps small business owners thrive in the digital world. Drew shares his journey as an entrepreneur and provides valuable insights into the importance of owning your website and the power of content creation. He emphasizes the need for businesses to adapt to modern marketing strategies, from building a strong online presence to utilizing both hard and soft data for informed decision-making.We also discuss practical tools and techniques, such as the use of Loom for video communication and the five whys technique for uncovering root issues in business strategy. Throughout the conversation, we explore how small business owners can leverage digital marketing to achieve significant growth, illustrated by real-life success stories and actionable advice.Key Points:- [00:00] Introduction and welcome to Drew Donaldson of Gro-Haus.- [00:20] Drew shares his background and the importance of owning your website.- [01:08] The power of content creation and organic traffic.- [03:00] The significance of market research and both hard and soft data.- [05:13] How real-life success stories can drive marketing strategies.- [07:02] Using the five whys technique to uncover deeper business issues.- [07:54] Tools like Loom and Hippo Video for effective communication.- [09:05] Wrap-up and how to connect with Drew and Gro-Haus.Links Mentioned:Gro-Haus: https://www.grohaus.org/Loom: https://www.loom.comHippo Video: https://www.hippovideo.ioAppSumo: https://www.appsumo.comThank you for tuning in to another episode of the Business Growth Hacks Podcast. If you enjoyed this episode, please rate, follow, and share it with your network. For more marketing tips and tricks, follow Beefy Marketing on Facebook, Instagram, and YouTube, and visit our website at http://beefymarketing.com. Catch you next time!

REACHRIGHT Podcast
Top 10 Innovative Church Video Marketing Techniques for 2024

REACHRIGHT Podcast

Play Episode Listen Later Jun 27, 2024 27:35


In 2024, church video marketing is more important than ever. With the rise of digital communication, churches are finding new ways to connect with their congregations and reach out to ... Read More

Level Up Claims
Transforming Your Plumbing Business Through Effective Marketing Techniques with Richard Cruz - Episode 80

Level Up Claims

Play Episode Listen Later Jun 19, 2024 34:12


Galen Hair is joined by marketing expert Richard Cruz. Richard shares his unique journey from a competitive sales landscape to becoming a marketing guru for plumbers. Discover how Richard's Plumber 10X system helps businesses optimize their online presence, manage their reputation, and effectively use Google's platforms to drive growth. Tune in to learn essential strategies to level up your marketing game and find out why working with experts who are passionate about your success truly makes a difference. Don't miss this insightful conversation! Highlights Conventional marketing doesn't work anymore. Importance of sales in driving revenue. Hiring the right people over the best resumes. Impact of sales and marketing skills on business success. Transition from commoditized industry to marketing specialization. Passion for helping business owners through marketing. Importance of reviews in early marketing strategies. Dominance of Google in contractor marketing space. Google selling your business name to competitors. Crucial funnels in lead generation for contractors. Consequences of inconsistent lead generation marketing. Plumber 10x system for optimizing online presence. Episode Resources Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com https://levelupclaim.com/ Connect with Richard Cruz https://www.linkedin.com/in/richardacruz 

The Influencer Podcast
How to Attract, Repel, and Sell Using These Marketing Techniques

The Influencer Podcast

Play Episode Listen Later Jun 12, 2024 58:35


Today, I'm going solo to bring you an in-depth discussion on the essentials of building a magnetic online presence through effective sales strategies and cultivating multiple revenue streams.  We will explore how my two flagship programs, Pitch It Perfect and Revenue Growth Lab, complement each other to transform your digital business. Whether you're a coach, course creator, or content influencer, I'll tackle how to build a brand that resonates, sell authentically without being sleazy, and effectively manage multiple offers to maximize your growth.  If you're looking to refine your approach or expand your understanding, this episode is your essential guide to developing a thriving online business. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 02:25 Building a Brand That Attracts: Strategies and Insights 05:39 Exploring the Revenue Growth Lab: A New Support Container 20:58 Selling Offers: How to Successfully Market Multiple Offers 31:44 Crafting Offers at Varying Price Points 33:23 Overcoming the Fear of Selling 43:29 Understanding Different Types of Buyers QUOTABLES: “Every single program that you have, whether it's one or 15, has to have a distinct and unique transformation that ideally is on the same timeline." — Julie “When you specialize, you're actually increasing your authority while also decreasing competition and saturation in the marketplace." — Julie “When you have someone that is typically investing in something that's a lower ticket, typically, they're a lot more nervous, they're hesitant. They have a ton of questions and it's because most likely they've never invested in themselves yet. And so they don't really trust themselves in the buying and investment process yet." — Julie RESOURCES: [REVENUE GROWTH] If you've been in business for a bit and you're ready to grow your revenue and brand authority anywhere from $10K to $100K+ months using my scale strategies, I'd love to work with you!! Just fill out this form and I'll have my team reach out to you!  [SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training. [LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you're starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  BETTERHELP: Visit BetterHelp.com/Influencer today to get 10% off your first month. KAJABI: Are you ready to turn your skills into predictable revenue? Kajabi is an all-in-one platform for creators and entrepreneurs to create, market and sell digital content. Key features include marketing emails, ready-to-use templates, advanced automation, chat support, code editor, and webinars and events. Get a free 30-day trial here. BIO SITES: Need a link-in-bio that highlights your unique brand? Bio Sites helps you stand out with one-of-a-kind templates and customization options that are rooted in good design. Share your links, monetize your content, engage with your audience, and watch as your follower count grows. The best part? It's completely free. Click here to create your Bio Site today.

Your Brand Amplified©
Darrell Evans on Redefining Customer Engagement with Advanced Marketing Techniques

Your Brand Amplified©

Play Episode Listen Later Jun 10, 2024 52:35


Prepare to be inspired as Darrell Evans shares his riveting tale of transformation from real estate to digital marketing maestro, all while navigating the choppy waters of the 2008 recession. Discover how embracing email and YouTube not only revolutionized customer communication for Darrell, but also informed a broader digital strategy that countless other entrepreneurs could harness to thrive in an ever-changing business landscape. Our conversation unpacks the vital role digital tools play in business growth and adaptation. Dive into the heart of digital marketing as we chart the trajectory of scaling an agency in a world where algorithms and authentic engagement reign supreme. He bares the intricacies of their partnership with HubSpot, the power of understanding the buyer's journey, and why SEO remains a cornerstone in connecting with customers. We'll also tackle how to infuse a brand's unique voice into social media content and ads, ensuring that resonance and engagement are at the forefront of every campaign. Finally, brace yourself for a personal revelation as he unveils his MindShift framework—a transformative approach to parenting born from the challenges of nurturing a long-distance relationship with his sons. This framework isn't just about overcoming obstacles; it's about thriving amidst them. Plus, get a sneak peek at his upcoming book, designed to guide entrepreneurs to seven-figure success without compromising their well-being. Join us for an episode that's as much a celebration of personal growth as it is a blueprint for professional excellence. We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified!

Crafting for Profit Live
Proven Marketing Techniques for Craft Businesses with Chelly Ontis

Crafting for Profit Live

Play Episode Listen Later Jun 10, 2024 63:03


Getting the word out about your small handmade business is top priority when you want to increase sales. This week we are chatting with Chelly Ontis about proven marketing techniques that you can start using today! Use Chelly's advice to evaluate what you are currently doing then use her tips to increase your reach and with it your sales. Our guest this week is Chelly who is the CEO at We Can Make That® (a blog for business crafters and crafters). Her passion for helping small business owners comes from being one herself since 1997 (with her marketing and graphic design studio). Chelly loves sharing tips to help creativepreneurs master their marketing with her Content Planner for Creativereneurs™, Creativepreneur Summit™, and more! Be sure to check out her website: https://wecanmakethat.me/   Join Chelly for the Creativepreneur Bootcamp on June 10-11, 2024. This live bootcamp is held over 2 days with sessions to help you evaluate your year and see what to focus on to move forward. Sign up for free with our affiliate link: https://link.craftingcamps.com/bootcamp Be sure to pick up Cori's book! Use coupon code CRAFTY20 to get 20% off of Sublimation Crafting: The Ultimate DIY Guide to Printing and Pressing Vibrant Tumblers, T-shirts, Home Décor, and More by Cori George. https://link.craftingcamps.com/coribook Let us help you craft your future by turning your passion into a paycheck. Angie Holden and Cori George are teaming up for a series of live events dedicated to helping you start and grow your craft business. Be sure to subscribe so you don't miss any of the future episodes! Sign up for our email newsletter here: https://crafting-camps.ck.page/4715c59751 Ask us questions here: https://forms.gle/ShKt64gKjeuneMLeA Shop our merch now for shirts, mugs, stickers, hats, and more! https://link.craftingcamps.com/merch  Want more from Cori and Angie? Be sure to subscribe to our YouTube channels and follow on Instagram using the links below. https://instagram.com/angieholdenmakes https://instagram.com/heyletsmakestuff https://youtube.com/angieholden https://youtube.com/heyletsmakestuff        

HVAC Success Secrets: Revealed
EP: 221 Jordan Finley w/ Any Hour Group - Exploring Advanced Marketing Techniques in HVAC

HVAC Success Secrets: Revealed

Play Episode Listen Later May 30, 2024 20:35 Transcription Available


Tune in to our newest HVAC Success Secrets Revealed episode, where we chat with Jordan Finley, Marketing Manager at Any Hour. We dive deep into the tricks of the trade for nailing your HVAC marketing. If you're eager to level up your marketing game and stand out in this tough market, you won't want to miss this episode. Here are three major takeaways:Mix It Up With Your Marketing: Jordan explains why it's risky to rely on just one type of marketing. He explains how combining old-school methods like TV and radio with digital strategies like SEO and social media can really boost your brand and attract more customers.Use Data to Drive Your Strategy: Learn how Any Hour hones its marketing tactics using solid data. It's all about making smarter choices that cut unnecessary costs and pump up your returns.Think Long-Term with Your Customers: Hear Jordan's take on why focusing on the long-term value of each customer beats chasing quick profits. This approach isn't just about making sales—it's about building lasting relationships and growing your business over time.Tune into the full episode to understand how Any Hour has successfully implemented these strategies, driving them to be a market leader. Whether you're a seasoned pro or just starting out, there's something in this episode for every HVAC business looking to boost its marketing power.Find Jordan: Website: https://anyhourservices.com/Join Our Group: https://www.facebook.com/groups/hvacrevealedPresented By On Purpose Media: https://www.onpurposemedia.ca/For HVAC Internet Marketing reach out to us at info@onpurposemedia.ca or 888-428-0662Sponsored By:Chirp: https://chiirp.com/hssrElite Call: elitecall.netOn Purpose Media:  https://www.onpurposemedia.ca/

The Business of You with Rachel Gogos
146 | The Bottom Line About Reinventing Or Repositioning Your Business

The Business of You with Rachel Gogos

Play Episode Listen Later May 10, 2024 14:58


In business, it's crucial to adapt and evolve, which includes periodically reassessing and potentially repositioning your business to better serve your changing audience or your own professional growth.  This often involves updating your website, refining your offers, and adjusting your marketing strategies.  Ultimately, a forward-looking approach, with a focus on building the new rather than clinging to outdated strategies, will ensure you channel your energy into growth and innovation.  Is now the perfect time to reinvent or reposition your business? Quotes “People get tired of what they do too, right? They get burned out. And they also may want to shift or reposition themselves or kind of reinvent themselves for a number of reasons. One could be burnout. One could be they want to work with a different clientele. One could be redefining your target audience again, kind of gets back to: What do you wanna offer and who do you wanna work with and how do you wanna work with them?” “Let's say you were a coach that was working one-on-one with people, and you're a little burned out of the one-on-one work. And you wanna do more, the one to many and scale your business in that way.  Now, that is a subtle positioning change, but the way your offer needs to be restructured is what needs to change significantly. And then you also have to position that new offer in different ways through marketing techniques.” “You have to look at a few factors [when transitioning]. One is your income. How can your income stay consistent while you're making this shift and transitioning?  Another factor to consider is if you have a team that works with you. How do you keep that team employed if they fit into your longer term plan as you're shifting? So, making sure that you have enough existing work coming in to support the team as you're starting to make a shift. So it could be more of a gradual shift and more of a long term shift. And then another factor to consider is how do you transition your existing target audience and the people you're working with to the new.” “With our own business, we redo our own website, anywhere from three to four years. We do kind of a massive redo with our website. And we change the copy and we change the look and feel.  “We are constantly up-leveling our own offers, our own image, you know, refining what we offer because our clients are also getting bigger and more sophisticated, and demand more, right?” “The more we can reveal about ourselves that helps communicate our personality and helps communicate our reputation and helps communicate our intent in our values, the more we are kind of opening the kimono and revealing to people who we are so we can improve that know-like-trust factor and they feel comfortable getting into a business relationship with us.” “People can feel soul, right? AI doesn't have soul. That's what I always say, but people can feel true soul. It's maybe more ethereal again, maybe more subliminal, but people can sense it.” Links mentioned in this episode: Episode 140 | What You Need to Know about Crafting Your Offer: https://thebrandid.com/podcast/140-what-you-need-to-know-about-crafting-your-offer

Beyond Common Business Secrets
A Season Of Possibility: Being Intentional And Creating Strategic Growth

Beyond Common Business Secrets

Play Episode Listen Later May 7, 2024 29:43 Transcription Available


Awaken to the "season of possibility"  as we navigate the art of intentional living and strategic growth in business on this episode. Get backstage access to personal rituals that help us release the old to make room for the new, shining a light on your unique talents. We'll tackle the importance of intentional planning through the lens of the CEO Power Code system designed to streamline your life and prevent burnout. If you're on the brink of overwhelm needing a change or simply curious about enhancing your current results this episode is a treasure trove of actionable insights.In this episode, learn the transformative joy found in adding splashes of color to your daily life and how simple changes can lead to a profound impact. Hear the personal story of how beach walks infused my family life with new energy and witness the strategic shifts happening at Beyond Common Coaching & Training Co., as we transform our podcast into a vital heartbeat for revenue growth and building a community. Whether you're looking for a life refresh, reboot your business strategy, or seek a supportive community that champions your aspirations, join us for a journey that promises to empower and inspire.To help you get started with the right strategies for your business5 Time Saving Strategies ChecklistTake the Skincare QuizRiman SkincareThree International VitaminsWant to work together? Reserve your  Deep Dive Life Strategy Session Today!Are you ready to say goodbye to fear, frustration, and overwhelm when it comes to growing and scaling your business? You're in the right place. Welcome to Beyond Common Business Secrets Podcast I'm your host, Tracey Watts Cirino Get your FREE Checklist to save time every week 5 Time-Saving Strategies Checklist https://www.beyondcommoncoaching.com/strategiesTime Mastery for Female CEOs: Unlocking Your Path to Freedom

Beyond Common Business Secrets
5 Mistakes You Can't Afford to Make In Business

Beyond Common Business Secrets

Play Episode Listen Later Apr 30, 2024 30:12 Transcription Available


We're laying out the blueprint for success; you'll get a firsthand look at the five most costly business blunders and how a crystal-clear vision can be your lifeline. It's time to ignite the passion within, as we talk about the power of articulating your dreams and turning them into the pulsing heartbeat of your business.This episode is more than just a cautionary tale—it's a masterclass in strategic growth and intentional leadership. We strip down business systems to their bare essentials, advocating for simplicity that translates into child's play. We'll explore why a growth plan isn't just a nice-to-have, but a must-have, and how professional coaching can align your aspirations with actionable strategies. Discover the tools for proactive leadership that cultivate a strong, engaged team and captivate clients, and remember, it's not about where you start—it's about embracing the journey of growth. Here is the Dream Vision Guide to help you clarify your dreams. To help you get started with the right strategies for your business 5 Time Saving Strategies Checklist Want to work together? Reserve your  Deep Dive Life Strategy Session Today!Are you ready to say goodbye to fear, frustration, and overwhelm when it comes to growing and scaling your business? You're in the right place. Welcome to Beyond Common Business Secrets Podcast I'm your host, Tracey Watts Cirino Get your FREE Checklist to save time every week 5 Time-Saving Strategies Checklist https://www.beyondcommoncoaching.com/strategiesTime Mastery for Female CEOs: Unlocking Your Path to Freedom

The PR Maven Podcast
Episode 272: Crafting Words That Sell: The Art of Copywriting with Stephen Church

The PR Maven Podcast

Play Episode Listen Later Mar 26, 2024 48:44


In this episode of The PR Maven® Podcast, host Nancy Marshall speaks with Stephen Church from Copywriter Pro, covering a wide array of topics from Stephen's background in psycholinguistics and his journey from teaching English globally to entering the family retail business and eventually founding Copywriter Pro. They delve into the significance of Freelance Writers Appreciation Week, Stephen's deep dive into SEO and commercial copywriting and their collaboration on the PR for the commemorative china for Prince William and Kate's royal wedding. The conversation navigates through Stephen's perspectives on the British Monarchy, the evolution of SEO, and the nuanced challenges of copywriting. Stephen emphasizes the importance of clarity, conciseness and compelling content, highlighting the indispensable role of understanding and communicating the benefits of products or services. They also explore the potential impacts and utilities of AI in copywriting, stressing the need for authenticity and human touch in creating engaging and effective copy. The discussion concludes with Stephen's recommendations for aspiring writers and a reminder of the essence of continual learning through reading.    00:00 Welcome to The PR Maven® Podcast with Stephen Church  00:51 Stephen Church: A Journey from Language Lover to Copywriting Pro  02:16 The Royal Wedding China: A PR Success Story  05:41 Stephen's Take on the Royal Family and The Crown  11:26 Diving into the World of Copywriting with Copywriter Pro  13:28 The Art and Challenges of SEO and Copywriting  21:44 The Power of Copywriting: Insights from Maya Angelou  23:32 Local Business Success: Leveraging Nancy's Marketing Techniques  25:14 Back to the Podcast: Continuing the Conversation with Stephen Church  25:41 The Royal Connection: From Weddings to Speech Writing  26:37 The Art of Letter Writing and Its Personal Touch  27:35 AI in Copywriting: Threat or Tool?  32:56 Maximizing LinkedIn: Strategies for Effective Networking  36:56 The Essence of Effective Copywriting: Clarity, Conciseness and Compelling Content  41:50 The Importance of Reading for Aspiring Copywriters  44:05 Connecting with Stephen Church and Wrapping Up  Mentioned Episode 20: Michael Katz, Chief Penguin at Blue Penguin Development Episode 222: Will You Really Make Money by Doing What You Love? With Michael Katz, Chief Penguin at Blue Penguin Infographics 15 Copywriting Tips 11 LinkedIn Profile Tips 6-point recipe for SEO success   About Stephen Stephen Church is a seasoned copywriter and the founder of Copywriter Pro, a company dedicated to helping growth-minded businesses attain more and better-quality clients through clear, concise and compelling words for their websites. Church's profound love for language and its impact on behavior steered his educational path toward psycholinguistics at university. Prior to his venture into the corporate world, Stephen had an extensive career as an English language tutor across various countries, including Madrid, Iran, Afghanistan, Saudi Arabia and London. In the early 1980s, he returned to the UK to join his family's long-established retail business, where he quickly adapted to the digital era by launching a pioneering e-commerce site. However, it was Copywriter Pro that truly allowed Stephen to merge his passion for language with professional pursuits. Beyond his professional achievements, Stephen maintains a keen interest in the royal family and significant events, despite his candid stance on the institution itself. His connections and endeavors, from promoting commemorative china for royal weddings to engaging in thoughtful discourse on modern monarchy, reflect a multifaceted individual with a deep appreciation for both history and the evolution of communication. 

The Profitable Play Podcast
279: Texting Trends: Modern SMS Marketing Techniques for Indoor Playgrounds

The Profitable Play Podcast

Play Episode Listen Later Mar 25, 2024 42:00


14-Day SMS Marketing Trial: https://www.salesmessage.com/?fp_ref=nzfbw OTHER RESOURCES: Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD What's Working 2024 Guide: http://bit.ly/3GwXQAS Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele's Instagram: https://bit.ly/3Ia4PTK Michele's Website: https://www.michelecaruana.com YouTube Channel: https://bit.ly/3JDkSe7 FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP ETSY Template Shop: https://bit.ly/40RF5D4 Recession Prep Playlist: https://www.michelecaruana.com/recessionprep Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD

Future Flipper Podcast
Marketing Techniques to Target Leads

Future Flipper Podcast

Play Episode Listen Later Mar 17, 2024 7:53


What's your favorite marketing technique?--We want to coach you at Wealthy Investor! Book a call with the team here - https://wealthyway.co/ytIf you want to level up, text me at 725-444-5244! Feeling lost as an entrepreneur or real estate investor? Get access to our community, coaching, courses, and events at Wealthy University https://wealthyuniversity.com/Follow Brian on Instagram - https://www.instagram.com/thebriandavila/Follow Wealthy Investor on Social Media: https://www.instagram.com/_wealthyinvestor https://www.tiktok.com/@_wealthyinvestor --

The Academy Presents podcast
Driving for Dollars and Texting for Deals: Effective Marketing Techniques for Wholesalers with Shaneka Lene'

The Academy Presents podcast

Play Episode Listen Later Mar 15, 2024 19:21


How can wholesalers effectively market their business and find motivated sellers in today's competitive real estate market?   In this insightful episode, Shaneka Lene' shares her valuable experiences and strategies for succeeding as a real estate wholesaler. She emphasizes the importance of being transparent with sellers, constantly educating oneself, and utilizing various marketing techniques such as driving for dollars, bandit signs, and SMS text blasts. Shaneka also highlights the significance of building relationships with other wholesalers and attending local real estate investor association (REIA) meetings to expand one's network and knowledge. Throughout the conversation, she provides practical tips on how to navigate the challenges of wholesaling while maintaining a strong worklife balance as a mother.   Shaneka Lene', affectionately referred to as “Sis”, is a real estate mogul and developer in her own right. Sis currently owns a multi million dollar real estate portfolio, which includes two mobile home parks, mobile homes and single family homes throughout NC. Shaneka also owns Hospitality Home Solutions, a family owned and operated full service remodeling company, which has worked with companies like Clayton Homes. In addition, in 2022, Shaneka became the first Black woman to be a licensed mobile home dealer, contractor, and mover in the state of North Carolina! To date, Sis has also acquired her license as a septic contractor in order to help aid in the development sector of her company. Shaneka is also the owner of Coastal Carolina Villas, a multimillion dollar development, including a Tiny Home Community, RV Resort, and Glamping that is scheduled to be open to guests in the summer of 2024. 00:00:00  00:02:00 Be Transparent with Sellers    Use local real estate investing terms that sellers can understand  Be upfront about the possibility of assigning the contract to another investor  Most sellers don't mind as long as the wholesaler follows through and closes the deal   00:02:00  00:04:00 Staying Current in the Real Estate Market     Listen to educational podcasts like Real Estate Disruptors and Flip to Freedom  Follow interesting episodes from BiggerPockets when posted by others  Drive for dollars with family members to find motivated sellers   00:04:00  00:07:00 Effective Marketing Strategies for Finding Motivated Sellers    Use PropStream to download lists and send SMS text blasts  Drive for dollars and cold call the leads generated  Utilize bandit signs, which often result in warm leads ready to sell   00:07:00  00:10:00 Pivoting and Adapting to Changes in the Wholesaling Industry    Be flexible and adaptable to adjust to any changes in regulations  If required, obtain a license to continue wholesaling  Attend local REIA meetings to stay informed and network with real estate attorneys   00:10:00  00:13:00 Tips for Success in Wholesaling    Invest in yourself and your education to separate yourself from competitors  Be professional, honest, and answer your phone promptly  Return phone calls in a timely manner, as the business is timesensitive   "I'm always up front with my sellers. Some of them don't understand the language of wholesaling. I don't come out and say:  I'm a wholesaler or anything like that. But I will say if, if this property doesn't  work for me, I may flip it to another investor, you know, i.e. assign it."  - Shaneka Lene'   "It's all in being able to be flexible and adaptable and to adjust to whatever the changes. So say for instance, they require wholesalers to become licensed. So you go get your license and you continue to wholesale."  - Shaneka Lene'   Connect with Shaneka:   Facebook Group: https://www.facebook.com/groups/670062460067947/ Facebook: https://www.facebook.com/shaneka.shipman Instagram: https://www.instagram.com/sisshaneka/?hl=en Visit sponsorcloud.io/contact today and unlock $2,000 of free services exclusively for REI Rocks community members! Get automated syndication and investor relationship management tools to save time and money. Mention your part of the REI Rocks community for exclusive offers. Help make affordable, low-cost education summits possible. Check out Sponsor Cloud today!   LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode. Are you confused about where to start? Join our community and learn more about real estate investing.  Head over to our Facebook Page, Youtube Channel, or website  https://www.theacademypresents.com/jointhesummit36848306. Connect with Lorren Capital, LLC. for syndicated multifamily investments, https://lorrencapital.com/. To learn more about me, visit my LinkedIn profile, and connect with me

Beyond Common Business Secrets
Mindset Matters: Cultivating a Motivated Mindset for Women in Business

Beyond Common Business Secrets

Play Episode Listen Later Mar 5, 2024 33:18 Transcription Available


Every female entrepreneur knows the sting of rejection and the weight of juggling a multitude of roles; it's a shared battle in our relentless pursuit of success. My own journey has taught me that anchoring in your 'why' isn't just motivational fluff—it's the very lifeline that can pull you through the churn of doubt. In today's episode, I get real about the challenges we face, sharing personal stories of resilience and offering actionable advice that goes beyond the cookie-cutter tips. Discover how to empower yourself through strategic connections, coaches, accountability partners, and community programs that are tailored to lift you when you're dragging and push you to new heights.Are you ready to say goodbye to fear, frustration, and overwhelm when it comes to growing and scaling your business? You're in the right place. Welcome to Beyond Common Business Secrets Podcast I'm your host, Tracey Watts Cirino Save your Spot Today!https://www.beyondcommoncoaching.com/magneticmarketingplayground Get your FREE Guide7 Ways to Dream Big https://www.beyondcommonbusinesssecrets.com/7waystodreambigTime Mastery for Female CEOs: Unlocking Your Path to Freedom

I Need A Coach
5: How To Fill Your Coaching Practice with High Paying Clients with Jonathan Bennett

I Need A Coach

Play Episode Listen Later Mar 5, 2024 27:12


In this episode of "I Need A Coach," executive coach Jonathan Bennett shares his journey from the corporate world to his coaching practice. He discusses the challenges of transitioning from a traditional job, offers insights on business development, and emphasizes the importance of having one-on-one conversations to cultivate potential clients. He shares valuable advice for new coaches and explains the significance of planting seeds through meaningful connections. Join host Adam Packard as he delves into Jonathan's experience and provides actionable strategies for building a successful coaching business. Tune in to gain valuable insights and practical tips.Jonathan has been where his clients are now. He left an executive role at a large hospital to strike out on his own, founding a management consulting firm. And, for 10 years, things were great. The company grew–became a B Corp and served hundreds of organizations. The problem was that he was unfulfilled. After a successful exit in which he went through a management buyout of his company, Jonathan founded his coaching practice so that he could fulfill his purpose to create an intimate space for leaders who need to be listened to deeply.Jonathan Bennett is an advisor and executive coach for founders, CEOs and C Suite leaders who have a purpose in the world but need help solving their organization's toughest obstacles. Jonathan takes his experience as a CEO, board member, and founder to his coaching. As a feminist and social justice advocate, Jonathan brings a progressive approach to his work so that clients always find a way out of even the most complex challenges. He resides in Ontario, Canada with his family and two dogs. A published author, he's written seven literary books.Topics Discussed:Transitioning from Corporate to Coaching BusinessImportance of Networking and Building RelationshipsStrategic Business Development Specific to Coaching PracticesThe Impact of B Corp CertificationThe Role of Social Media Timestamps:03:49 Transitioned from supporting organizations to coaching leaders.09:39 New coaches face challenges in client acquisition.12:27 Consistent business development efforts lead to success.14:21 Focus on building relationships and offering value instead of just selling services.18:19 Importance of having variety and seeking diverse opportunities in work.23:38 Offer free services and ask for referrals.25:42 Promoting website and LinkedIn for coaching inquiries.Episode Resources:Clearly Then Inc. | WebsiteClearly Then Inc. | LinkedInJonathan Bennett | LinkedIn

Beyond Common Business Secrets
The Art of Growing Your Business Intentionally

Beyond Common Business Secrets

Play Episode Listen Later Feb 13, 2024 21:34 Transcription Available


Ever felt the rush to expand your business only to wonder if you're truly ready? That's exactly what we're unpacking today; I'm Tracey Watts Cirino, guiding you through the essential steps to consider before scaling up. We're not just talking about growth for the sake of growth, but a thoughtful, strategic expansion that aligns with your personal and business sustainability goals. Join me in exploring the importance of assessing current resources, setting clear objectives, and learning from past endeavors to ensure that your business thrives in the long haul.Shift gears to the art of strategic thinking—where the magic of reflection meets innovation. It's about carving out that crucial time to step back and view the bigger picture, ensuring that your business isn't just running, but soaring. I'll walk you through my personal four-step strategy to enhance your business operations, streamline your workload, and ultimately, enrich your professional lifestyle. Are you ready to say goodbye to fear, frustration, and overwhelm when it comes to growing and scaling your business? You're in the right place. Welcome to Beyond Common Business Secrets Podcast I'm your host, Tracey Watts Cirino Time Mastery for Female CEOs: Unlocking Your Path to Freedom

Beyond Common Business Secrets
Unlocking Time and Freedom: Why It's More Important Than Ever

Beyond Common Business Secrets

Play Episode Listen Later Feb 6, 2024 26:42 Transcription Available


Unlock the secrets to mastering your time and achieving the freedom you've always desired; it's not just a dream, it's a tangible reality I've personally experienced. Uncover my journey and the specific strategies that have transformed my daily routines.  Hear how morning walks are not just a form of exercise, but a profound practice for connection and mental well-being. Learn the art of saying "no" to time-wasters and how to use strategic planning and boundary setting as your tools for success. Learn from the wisdom of my mentor, John Maxwell, about the importance of having a team that shares your vision, and how my CEO power code can unleash the potential of entrepreneurs to achieve greater heights.Want to learn How to Create More Time and Enjoy More Freedom?  Join us for the  FREE Masterclass. Enroll today!This is the book I referenced...The Big Leap By: Gay HendricksAre you ready to say goodbye to fear, frustration, and overwhelm when it comes to growing and scaling your business? You're in the right place. Welcome to Beyond Common Business Secrets Podcast I'm your host, Tracey Watts Cirino Want to learn How to Create More Time and Enjoy More Freedom? Of course, you do. Join us for the FREE Masterclass. Enroll today!To further support your leadership journey, grab your FREE Time-Saving Strategies Checklist. Check out time-saving Technology Fg Funnels Software Time Mastery for Female CEOs: Unlocking Your Path to Freedom

The Senior Care Industry Netcast w/  Valerie V RN BSN & Dawn Fiala
Pioneering Home Care Marketing Techniques- Getting Into the SNF

The Senior Care Industry Netcast w/ Valerie V RN BSN & Dawn Fiala

Play Episode Listen Later Feb 4, 2024 63:23 Transcription Available


Embark on a journey through the intricate dance of marketing to Skilled Nursing Facilities with us, your guides Dawn Fiala, Lisa Marsolais, and Valerie VanBooven. Each of us brings a wealth of experience in home care, digital marketing, and sales, ready to spill our secrets on establishing a robust foothold in these critical healthcare hubs. We'll unwrap the layers of successful communication and unpack strategies that speak directly to the hearts of SNF staff, all while keeping patients and their seamless transition to home care at the core of our conversation.Navigating the post-discharge landscape can be fraught with challenges for patients, and our episode zeroes in on how to mitigate these with grace and expertise. We share our personalized approach to easing seniors into home care, touching on flat rate discharge packages that address financial anxieties, and the art of building trust with social workers tasked with orchestrating these delicate moves. It's about more than just care—it's about crafting a story of comfort and safety that resonates with families and healthcare providers alike.As the cherry on top, we turn the spotlight on creative marketing strategies and the power of personalized touches. Think custom gifts that celebrate the dedication of healthcare workers, themed events that highlight the importance of home care in managing conditions like Parkinson's, and the clever use of promotional items that keep your brand at the forefront of occupational therapists' minds. Plus, don't miss out on the chance to be part of our Sales Mastery Training expansion, where we delve deeper into the mastery of the home care market. This episode isn't just a guide; it's an invitation to transform your approach and become a cornerstone in the transition from skilled nursing facilities to comforting home care.

Beyond Common Business Secrets
Shattering 7 Time Management Myths

Beyond Common Business Secrets

Play Episode Listen Later Jan 30, 2024 39:14 Transcription Available


Bust the myths and seize the day—join me, Tracey Watts Cirino, as we shatter the seven towering time management myths that have trapped entrepreneurs in a false productivity promise. From the deceptive allure of busyness to the multitasking trap, we're peeling back the layers of what it truly means to be productive. Wave goodbye to cookie-cutter solutions and welcome an inner knowing of what is best for you to align with yourself.  Discover how syncing your unique work rhythm, preferences, and rest cycles can unlock a treasure trove of productivity, as I guide you through the CEO power code from my course. We'll dismantle the myth that burning the midnight oil is a badge of honor and instead champion a philosophy that advocates for a balanced, thriving existence in all life's arenas. Because success isn't just about the hours you put in; it's about the wisdom in how you use them.Harness the art of discernment and strategic patience; learn from my tales of aligning commitments with what truly matters.  Connection is king,  and I'm eager to hear your voice—join me on social media for a community-driven conversation following "Beyond Common Business Secrets". Remember, the CEO title isn't just for the boardroom; it's for the grand canvas of your life.Are you ready to say goodbye to fear, frustration, and overwhelm when it comes to growing and scaling your business? You're in the right place. Welcome to Beyond Common Business Secrets Podcast I'm your host, Tracey Watts Cirino Enroll in my free masterclass Beyondcommoncoaching.com/moretime Want to learn How to Create More Time and Enjoy More Freedom? Of course, you do. Join us for the FREE Masterclass. Enroll today!To further support your leadership journey, grab your FREE Time-Saving Strategies Checklist. Check out time-saving Technology Fg Funnels Software Time Mastery for Female CEOs: Unlocking Your Path to Freedom

Beyond Common Business Secrets
Leadership Wisdom: 3 Strategies for Making Better Business Decisions

Beyond Common Business Secrets

Play Episode Listen Later Jan 23, 2024 16:54 Transcription Available


Unlock the secrets to decision-making with your own female leadership flair. As your host, Tracey Watts-Cirino, I'm here to guide you on a transformative journey that merges the precision of data with the nuance of emotional intelligence. This episode is a treasure trove for entrepreneurs and leaders seeking to refine their skills and steer their businesses with both savvy and sensitivity. We'll dissect how data can be your ally in cutting through emotional fog, ensuring your choices are steadfastly aligned with your company's success. But it's not just about numbers; emotional intelligence plays a pivotal role in resonating with your team, and your clients and adhering to core values. Plus, we'll forecast the future together, preparing you to navigate the trends shaping your industry. To further support your leadership journey, grab your FREE  Time-Saving Strategies Checklist. Want to learn How to Create More Time and Enjoy More Freedom? Of course, you do. Join us for the  FREE Masterclass. Enroll today!  Are you ready to get off the overwhelm hamster wheel? You're in the right place. Welcome to the Beyond Common Business Secrets Podcast with Tracey Watts Cirino . To learn more about Tracey and beyond Common Coaching and Training Co. go to www.TraceyWattsCirino.com Want to learn How to Create More Time and Enjoy More Freedom? Of course, you do. Join us for the FREE Masterclass. Enroll today!To further support your leadership journey, grab your FREE Time-Saving Strategies Checklist. Check out time-saving Technology Fg Funnels Software Time Mastery for Female CEOs: Unlocking Your Path to Freedom

Beyond Common Business Secrets
How to Choose Technology That Transforms Your Business

Beyond Common Business Secrets

Play Episode Listen Later Jan 16, 2024 17:33 Transcription Available


Struggling to pick the perfect tech for your entrepreneurial journey? Lock arms with us as I, Tracey Watts Cirino, unveil how to sift through the tech jungle to find the gold that aligns with your unique business vision. Whether you're the heart and soul of your one-person show, or you're orchestrating a symphony with a vast enterprising team, this episode is your compass to the technologies that will save you time and elevate your client experience. Discover the power of tools like FGFunnels, which has revolutionized my own business operations, and how they can do the same for yours.If the mere mention of technology sends shivers down your spine, don't fret! I'm here to arm you with strategies that transform tech phobia into tech-savvy. Learn how innovative software breathed new life into my business ventures, and how you too can pinpoint areas of opportunity where technology can stem the flow of resources and inject efficiency into your business. It's time to put technology in the driver's seat and let it take you to places you've only dreamed of – all while keeping the human touch where it counts. Join us and turn that overwhelming tech headache into your most profitable ally.Grab my FREE Checklist for the 5 Time-Saving Strategies Every Business Owner Needs to thrive not just survive Are you ready to get off the overwhelm hamster wheel? You're in the right place. Welcome to the Beyond Common Business Secrets Podcast with Tracey Watts Cirino . To learn more about Tracey and beyond Common Coaching and Training Co. go to www.TraceyWattsCirino.com Check out time-saving Technology Fg Funnels Software Time Mastery for Female CEOs: Unlocking Your Path to Freedom

Beyond Common Business Secrets
How to Save More Time: Strategies for the Rising Entrepreneurial Woman

Beyond Common Business Secrets

Play Episode Listen Later Jan 11, 2024 28:23 Transcription Available


Are the hours in your day slipping through your fingers, leaving your entrepreneurial dreams just out of reach? Fear not, in this episode I reveal game-changing time management tactics specifically crafted for the unstoppable woman on the rise. Together, we dissect the magic of time blocking, a strategy poised to gift you back at least 10 precious hours each week. It's not just about scheduling; it's about constructing a powerhouse week where client engagements, content creation, and leadership tasks no longer jostle for your attention but reside in harmonious, profitable slots. As I reflect on my journey, I share the secret sauce to creating offers that don't just tick boxes, but captivate your ideal clients, turning time into treasure.Your toolkit for conquering the clock doesn't end there. We explore the technological titans that can overhaul your marketing and business operations, from savvy auto-schedulers to dynamic CRM systems. Let's face it; tech is our friend, but only when harnessed with a razor-sharp focus that aligns seamlessly with our vision. Beyond gadgets and gizmos, we delve into the mental game, uprooting pesky limiting beliefs with the support of accountability partners and coaches who champion our quest for extra hours. By the end, you'll not only be armed with strategies to elevate your efficiency so you can enjoy more life. Tune in, transform your approach, and let's turn your bustling business into a well-oiled machine of profitability and grace.Grab the 5 Time-Saving Strategies Checklist for Female Business Ownersbeyondcommoncoaching.com/strategiesEnroll in Goal Setting Gamechanger today. beyondcommonbusinesssecrets.com/goals Are you ready to get off the overwhelm hamster wheel? You're in the right place. Welcome to the Beyond Common Business Secrets Podcast with Tracey Watts Cirino . To learn more about Tracey and beyond Common Coaching and Training Co. go to www.TraceyWattsCirino.com Time Mastery for Female CEOs: Unlocking Your Path to Freedom

Beyond Common Business Secrets
How to Break Free from Overwhelm and Build your Resilience Muscle

Beyond Common Business Secrets

Play Episode Listen Later Jan 2, 2024 19:34 Transcription Available


Feeling swamped by the daily grind of entrepreneurship? Let's set sail together on a transformative voyage where we navigate the stormy seas of business overwhelm. Every female entrepreneur knows the weight of her dreams can sometimes feel like an anchor. Join me, Tracey Watts Cirino, as we not only lift that weight but turn it into a sail that propels us toward success and fulfillment. Discover how to move from product-obsession to client-devotion, and learn why pausing to breathe and embrace gratitude isn't just self-care—it's smart business strategy. In this episode, we're not just talking shop—we're building an inner fortress of resilience and strength, akin to a muscle that thrives under pressure. I'm rolling out the map to personal development, highlighting that the journey is one you need not walk alone. With a treasure trove of guides and resources at your disposal, we'll break free from overwhelm's grasp and chart a course for uncharted territories of growth. As always, your feedback and stories of triumph keep our community flourishing, so keep those shoutouts and reviews coming. It's all hands on deck as we set our sights on the horizon, ready for the next leg of your business journey together.Here are the guides...GratitudeChecklistSelf Love and Growth Are you ready to get off the overwhelm hamster wheel? You're in the right place. Welcome to the Beyond Common Business Secrets Podcast with Tracey Watts Cirino . To learn more about Tracey and beyond Common Coaching and Training Co. go to www.TraceyWattsCirino.com The Winter Owl Experience Box Give the Gift of Creating Precious Cuddle Moments For Years To Come.

Beyond Common Business Secrets
Time Mastery for Your Life and Business

Beyond Common Business Secrets

Play Episode Listen Later Dec 19, 2023 36:06 Transcription Available


Imagine conquering the relentless challenge of time management and using it to propel your business ventures to extraordinary heights. This episode is a deep dive into mastering time, not by wishing for more hours in the day, but through aligning our actions with your deepest aspirations. We often fall into the trap of believing more time equates to more productivity, yet, it's about making the most of the time we have. What  possibilities will unfold with an extra 10 hours per week, as I guide you through documenting your goals and assessing the real issue—whether it's actually a scarcity of time or a misalignment of choices. Clarity is king, and in this episode, I unwrap its pivotal role in personal and business success. It's not just about setting goals but understanding the emotions and values that drive them. I'll walk you through the impactful journey of defining your desires, taking small but steady steps, and how these actions foster a belief in success. Whether you're inspiring a team or setting a precedent for your family, we dive into the importance of clear objectives and building momentum through consistent, purposeful action.The final piece of our time mastery puzzle revolves around self-awareness and adaptability, essential ingredients for growth and opportunity. I'll share stories from my own life, revealing how an openness to change led to the creation of my Beyond Common Essentials System and global courses. Discover strategies for saving time, from articulating goals to high-level marketing techniques that streamline business operations. By the end of our journey together, you'll have a toolkit for setting effective goals and harnessing the power of adaptability to carve new paths to success and time efficiency.Schedule Your Deep Dive Life Strategy CallGoal Setting Quickstart Training Are you ready to get off the overwhelm hamster wheel? You're in the right place. Welcome to the Beyond Common Business Secrets Podcast with Tracey Watts Cirino . To learn more about Tracey and beyond Common Coaching and Training Co. go to www.TraceyWattsCirino.com The Winter Owl Experience Box Give the Gift of Creating Precious Cuddle Moments For Years To Come.

Standard Deviations
Daniel Staker - Behavioral Marketing Lessons for Financial Services

Standard Deviations

Play Episode Listen Later Dec 7, 2023 53:06


Tune in to hear:- Why does Daniel Staker call his new book “a book from a breakdown?”- Why is behavior such a fundamental building block of marketing?- How do we get to the bottom of what our clients really want when they are often so bad at articulating it for themselves?- What does Daniel Staker mean when he says that “people often fail to respect reality?”- How can we get people to accept reality when emotions are so powerful at distorting one's perspective?- What is Daniel Staker's chapter on “accepting the long haul” about in particular?https://www.danielstaker.com/book-on-amazonCompliance Code: 3159-OAS-11/21/2023

School of Podcasting
Thinking of Adding Ads To Your Podcast - Listen to This First

School of Podcasting

Play Episode Listen Later Nov 27, 2023 50:08


I was listening to an episode of the Media Roundtable where people who work in the advertising space answered if they listened to ads. I know I am not a fan of bad ads, but I wondered what my audience thought. If you're considering putting advertisements into your podcast, you want to hear what NOT to do.  Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. Timeline 00:00:00 - Introduction / Opening 00:01:30 - Matt: The Author Inside You 00:03:26 - Scott: What Was That Like? 00:07:22 - Kim: The Pharmacist's Voice 00:11:32 - Clay: Fish Nerds 00:13:32 - York: Welcome to Earth Stories 00:16:51 - Zoe: Back Look Cinema 00:19:29 - Mark: History of North America  00:20:18 - Paul: Pass ACLS Tip of the Day  00:22:51 - Chris: Podtastic Audio  00:23:56 - Timothy: Create Art Podcast  00:30:49 - Join the School of Podcasting  00:31:50 - Daily Podcast Tips  00:32:08 - Media Roundtable Chimes In  00:33:27 - Sanborn: Best Coop Games  00:35:04 - Chris: Deal Casters  00:38:14 - Chris: Dads with Daughters  00:38:54 - Brian: Relaxed Male  00:40:44 - Skipping Ads Settings  00:42:20 - Dave: School of Podcasting 00:43:05 - What Did We Learn?  00:44:09 - Media Hosts With Dynamic Tools 00:45:14 - Programmatic Complaints 00:47:42 - Consider Your Source  00:49:38 - Question of the Month  00:50:38 - Live Appearances  00:51:39 - Next Episode  Mentioned In This Episode Episode 858 on Bad Advertising Jordan Harbinger Show Libsyn.com Captivate.fm Blubrry.com Buzzsprout.com Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Heather Osgood Show Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.     

Grow My Etsy Shop
Growth Marketing Techniques - Mind Tricks That Actually Work

Grow My Etsy Shop

Play Episode Listen Later Nov 3, 2023 27:05


In todays episode, we break down small ways to change how your speak, and write that can paint a completely new picture for your buyers.   Ok - You want to work with me right? - Be brave and get your name on my list already!    https://docs.google.com/forms/d/e/1FAIpQLSfYC6bMqj4SeAe5xZ9afMCbO2L9gGOO6twlWxB1KzfUCOfPOA/viewform?usp=sf_link

The Home Service Expert Podcast
Fueling Business Growth with Proven Digital and Local Marketing Techniques

The Home Service Expert Podcast

Play Episode Listen Later Oct 6, 2023 71:35


Chris Yano is the CEO of RYNO Strategic Solutions and has been leading the company since 2008. He is an experienced business owner, investor, and philanthropist with a heart for the trades and a successful history working in the home services digital marketing and advertising industry. Chris is also the host of the popular “To The Point Home Services Podcast,” which offers marketing solutions to help more companies grow. In this episode, we talked about customer relationships, private equity, lead generation…