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Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship
This week’s Misfit Entrepreneurs are Clay Clark and Dr. Robert Zellner. You may have heard of them before as they are the hosts of the #1 Business Podcast The Thrivetime Show. But these two entrepreneurs are much more than that. Clay is the founder of Thrive 15 and was the U.S. SBA Entrepreneur of the year. Dr. Zoellner built a massive optomology practice and is a venture capitalist. Together, Clay and Robert have built over a dozen multi-million-dollar businesses, been featured everywhere from Forbes and Entrepreneur to Fast Company, and have interviewed and worked with some of the most compelling and successful business leaders of all time. My goal is to squeeze every ounce of wisdom and inner misfit I can get out of them in this episode. So grab a seat and get ready… www.thrivetimeshow.com/free-resources for everything Clay has ever written for free Send a screen shot of your review for the Misfit Entrepreneur to info@thrivetimeshow.com and you’ll get a free ticket to their event! Dr. Zoellner started out with an optometry practice with a goal to grow it to other practices/offices focused in the Tulsa, OK area. Along the way, he got into a number of other businesses from auto-auctions to even buying a bank. And about 4 years ago, he connected with Clay. He now has 8 businesses. At the 6 min mark, Dr. Zoellner shares the story of how he ended up buying a bank. Clay started out with DJ business called DJ Connection that he started out of his dorm room in college. At the time, his wife worked for Dr. Zoellner and told him that he should meet him as he was a successful entrepreneur. As Clay says, he was just a punk kid and when he met with Dr. Zoellner, he helped with understanding how to market his business and run it in the best way. Clay grew DJ Connection into the largest DJ wedding service in the U.S. He was a millionaire by 27 and hired his dad, which was a huge goal of his. As a fun anecdote, as Clay grew the business he wrote a parody song about the school’s president that got him kicked out of school. Josh met with Clay a couple years ago when it was just him and a van and have grown the business over 6x in just a few years. He uses the systems that Clay and Dr. Zoellner teach. What is the running theme or one thing that makes the biggest impact on success? Clay: In his BOOM book, on page 4, there is a linear workflow on how to succeed. Your business exists to serve you. It’s comes down to math. You have to know your goals You have to know the hours you have to work to reach your goals (how much time is needed) Dr. Zoellner Value is the key to succeeding in business You must figure out every way to maximize value for clients and create such an amazing deal that people can’t believe. You must then have great branding to go with it. Perception is reality and the goal is get perception and reality to be the same. But, you have to look great to your customer in addition to bringing the value. You must also have your “3-Legged Marketing Stool.” Marketing is the gas peddle for your car (business) What is some of the best advice on how to market? Josh example – 3 things that are always going: Google ads Retargeting ads (Adroll.com) Facebook ads They also go out and get reviews on Google daily Get reviews – studies show people read reviews. Never turn your ads off. Never stop adding a page of content to your website – every day add a page. Business Insider article reference – Google controls 90% of the search engine traffic. 60% is standard search. 25% is done via google images. 5% is Youtube. 90.8% of all consumers search via google product Dr. Zoellner – you can play to Google game, but if you are a local company, or even national – you want to dominate the airwaves, TV, radio, billboards, direct mail, etc. Don’t just rely on Google as it is double edged sword – a bad review can sink you and suck your time in fighting it. You’ve built this thriving coaching and mentoring business, the most reviewed in the world – tell us more about the principles you teach in addition to what we’ve already discussed. Sales Create an inbound sales script for anyone that is going to be on the phone to be consistent Install call recording (ClarityVoice.com) to inspect what you expect and make sure things are being done at the level you want them. Get a video of your best sales person doing their best sales presentation to use as a teaching aid. You then need to track your numbers F6 – Design your F6 life. Define the following for yourself: Faith Family Finances Friendship Fun Fitness What does your perfect week look like? Your perfect life? If you don’t design your life, someone else will. What has been your bigger failure and mistake as an entrepreneur and what did you learn from it? Clay used to have F5 not F6. He was missing the Fun. Clay shares the story of how he was so successful, but all he did was work. His wife had to ask him to “schedule time with his daughter.” He changed that and brought in the fun. It has made all the difference in his life as he was on path to just make a ton of money and die with it. Now, he has a real life. There is so much more to life than just business…everyone has to figure that out. Dr. Zoellner, when he was younger, had a tendency to run over people and situations and nowadays that time and wisdom have helped that. Stop and listen. Listen to your family. They will let you know when the pendulum has swung too far away from them. The key is to spend the quality time with them. At the 54 minute market, Dr. Zoellner talks about being a misfit. Best Quote: "If don't design your life, someone else will..." Misfit 3: #1 Dr. Z: Pigs get fat, hogs get butchered. Beware of greed in your life. Clay: Vision without execution is hallucination. What do you need to do today to execute and get a step closer? Josh: Just go to work. #2 Dr. Z: Be the pig at breakfast, not the chicken. Go all in. You have to whatever it takes. Clay: Know your F6 goals: Faith, Family, Finances, Friendship, Fitness, Fun. Josh: Treat people better than you want to be treated. It costs $0 to be a kind, great person. #3 Dr. Z: Know when to cook the pig. Celebrate when you have a victory. When you have a success, take time to celebrate it. Clay: Implement systems that are proven to work. Quit getting advice from most people. Josh: Help the next person coming up behind you. Show sponsors: The 5 Minute Journal - www.MisfitEntrepreneur.com/Journal Tunnelbear - TunnelBear.com/Misfit
In this episode, Clay and Sarah share 3 books each that have influenced their lives in a major way. As Clay describes it, "Books that punch you in the face."
The first guest on our new series, The Struggle, is Clay Smith, CEO and co-founder of Akita. Started five years ago as part of the Launchpad program at NDRC in Dublin, the company earned its first 50 dollars in revenue last year. As Clay puts it, they became ramen profitable. The instant kind. It took 4 years, two pivots, consulting on the side, being creative about rent and possessing a dancing goat to make it through. Clay told this story at the SaaStock18 stage but also separately sat for a chat with Alex Theuma before the conference. As you will hear he never quite lost hope and kept on pushing through. In retrospect, some tough situations were avoidable, others were inevitable. If you have a story of struggle you would like to share with us, get in touch by emailing podcast@saastock.com You can watch Clay's entire presentation where he has a picture of the dancing goat, as well as 40 hours of recorded content from 130 speakers, by getting our SaaStock18 on demand bundle. You have until the end of today, November 1st to snatch an early release ticket for SaaStock19 at the lowest price it will ever be. This is your last chance before March 2019. We hope you enjoy our new series.
Life Lessons About Leading When You Are Not In Charge with Clay Scroggins Episode 36: Show Notes. My guest today is one of the pastors of my church, Clay Scroggins. Clay wrote a book called “How to Lead When You’re Not In Charge, Leveraging Influence When You Lack Authority.” The book is unique in several ways, it is the story of how he began to lead when he wasn’t in charge and, the reason that really caught my attention, it is a book written for all of us. Not just the leaders who are already in charge. The wisdom in this book will allow you to start taking charge of things that you may not even realize you are in charge of. It will help you stand out and grab the attention of those who are in charge. Simply put, this book will help you advance your position regardless of where you are in the organization. As Clay says so very well, “you don’t have to have authority of something to be in charge of something.” All of this being said, Clay is a pastor so there is some scripture in this book. He draws reference from the bible to help explain his ideas. If you don’t like that part, don’t let that bother you because the “nuggets of gold” you will find in this book are ones that I have never seen presented to an audience other than existing leaders. Folk’s this book will help your career and your relationship with your boss! Please enjoy my interview with: Clay Scroggins. BTW, I mention a lot of books on my show. Chances are, you listen to this podcast while driving. So why not read that way? Try Audible!, It’s safer. It is also the only way I can read all these books with my job demands. Learn something in your windshield time, try Audible today! http://scalinguph2o.com/audible Links Mentioned in Today’s Episode: Clay Scroggins online: https://clayscroggins.com/#home Clay Scroggins on LinkedIn – https://www.linkedin.com/in/clay-scroggins-5106a16 North Point Community Church: http://northpoint.org/ The Andy Stanley Leadership Podcast: https://andystanley.com/podcasts/ How to Lead When You're Not in Charge: Leveraging Influence When You Lack Authority: http://scalinguph2o.com/howtolead How to Lead When You're Not in Charge Study Guide: Leveraging Influence When You Lack Authority: http://scalinguph2o.com/howtoleadworkbook How to Lead When You're Not in Charge Study Guide with DVD: Leveraging Influence When You Lack Authority: http://scalinguph2o.com/howtoleaddvd Predictable Success: Getting Your Organization on the Growth Track--and Keeping It There: http://scalinguph2o.com/36book1 Mo' Meta Blues: The World According to Questlove: http://scalinguph2o.com/36book2 The Tech-Wise Family: Everyday Steps for Putting Technology in Its Proper Place: http://scalinguph2o.com/36book3
Forget olive oil. Clay Oliver is cold-pressing some of the most exciting new oils – and he’s doing it in an unlikely place: rural Georgia. You can roughly place The Oliver Farm on a map by dropping a pin halfway between Atlanta and Jacksonville, FL. As Clay puts it, “The oil business came about from an idea several years ago when fuel prices soared and the American economy faltered. There was a lot of talk about alternative fuel sources. That sparked an interest in an area that I knew very little about. I began researching, visiting oil plants, and talking to individuals in this field. My initial thought was to make my own fuel. The equipment needed to extract oil is expensive, and the savings on fuel would not pay for the equipment for many years. I was fortunate enough to meet a couple of people who influenced me to consider growing, processing, and selling food grade oil. So, in 2012, I grew my first crop of sunflowers for oil production.” Kat sits down with Clay to talk about the role that chefs Steven Satterfield and Sean Brock played in bringing his oils to a level of recognition he never expected. Satterfield is particularly fond of the peanut oil, which he said tasted “green.” It is now officially known as green peanut oil. Clay also shares the newest oil he’s working on, okra seed oil, and discusses the challenges with finding enough okra to meet the demand!
We All Wear It Differently - A Podcast for Early Career Psychologists
Today my guest is Clay Cockrell, LCSW, a therapist based in New York City. Six years ago, Clay began his journey into the online world by the creation of Online Marital Counseling (www.maritalcounseling.com), where he works with couples all over the world to improve and/or salvage their broken relationships. He and his clients have found it incredibly valuable, particularly when the couple is living apart (perhaps as expats) or having scheduling issues that prevent them from engaging in traditional couples counseling. As Clay chatted to colleagues about the benefits of online counselling it became evident many didn't’ know what it was or liked the idea but were fearful or put off by the technological side. In 2016 he founded Onlinecounselling.com – a listing directory with the mission of helping clients all over the world to find the therapist or life coach that will best meet their needs. The site also provides educational resources and podcasts to help counselors work online in an ethical, responsible and legal manner. Whilst clearly savvy with technology, Clay is also one for the outdoors. He started his career as the creator of Walk and Talk Therapy (www.walkandtalk.com). Instead of meeting in a traditional office, he conducts counseling sessions while walking through Central Park in NY. ABC’s Good Morning America, CNN and New York Times were interested in walkandtalk.com and Clay’s other endeavours as was I. So let’s see how we all wear it differently with Clay Cockrell. Check out: www.onlinecounselling.com www.walkandtalk.com www.maritalcounseling.com For more information on Clay and for his best self care tip, check out the show notes!
As Clay says, “This is a tough one.” This week in a special out-of-character program, Clay discusses the recent episodes of violence occurring in America, and how Thomas Jefferson may have reacted to it. Find this episode on the blog. Thomas Jefferson is interpreted by Clay S. Jenkinson.
Clay Thomas Williams started writing at an early age. It was a form of expression for her. She started with poetry, and then joined a songwriting team, and became a member of the American Society of Composers, Authors and Publishers (ASCAP) and the writer’s café.org. It was a natural progression to pen a novel. Clay Thomas Williams has been a fan of the literary arts for quite some time. After continued prodding from her Publisher, Upnext Media Group, And Then There Were None became a reality. As Clay explores her imagination, her goal is to entertain the world one book at a time! Additionally, Clay Thomas Williams is a freelancer, writer and copy editor for an exciting nationwide informative motorcycle magazine; IRIDE magazine based out of North Carolina. Clay Thomas Williams lives by the philosophy that every bit of fiction has a hint of the truth, and life experiences good or bad, create and shape the beautiful, brilliant woman she is. She resides in North Carolina with her family and has hopes that one of novels blesses the big screen.