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Kicking off Season 8 of the Millionaire Car Salesman podcast, we are joined by Host Sean V. Bradley, and special guests Malik Bronner and Kelby Peace-Bullock, who takes us through his journey of entering the automotive industry and how he conquered his initial fears and doubts. Sean V. Bradley highlights the pivotal role that mindset plays in one's success. He explains how shifting your perspective on commission-based pay and competition will allow you to not just survive but thrive in the industry. One of the core lessons Kelby shares is the importance of product knowledge, understanding the competition, and building trust with customers. He attributes much of his success to the invaluable training and guidance he received from his brother, Malik Bonner, as well as the unwavering support of the Preston Automotive Group. Key Takeaways: Overcoming fear and skepticism is crucial to finding success in the automotive industry. Commission-based pay can be a powerful motivator and provide unlimited earning potential. Competing against oneself and constantly striving for improvement is more effective than comparing oneself to others. Mastering product knowledge, understanding the competition, and building trust with customers are essential for success. Developing a personal referral business and becoming an influencer in the local community can lead to long-term success. About Kelby Peace-Bullock Kelby Peace-Bullock is a newcomer to the automotive industry, having previously worked in customer service roles. He was initially skeptical about working on commission and the competitiveness of the industry, but after joining the automotive industry, he quickly realized the potential for financial success and the importance of building relationships with customers. His story serves as a source of inspiration for those considering a similar leap into the automotive realm, showcasing the rewarding possibilities that await those willing to embrace change and growth. About Malik Bronner Starting at Dealer Synergy over three years ago as a call analyst, Malik “Yung Jedi” Bronner has worked his way up the ranks to the position of Performance Coach at Dealer Synergy and a Tier 1 National Trainer. Not only is he one of the top performance coaches and phone process trainers on the Dealer Synergy team, but he also hosts “The Yung Jedi Counsel,” a weekly free training session for the automotive community. The Journey to Success in the Automotive Industry Introduction In the latest episode of the Millionaire Car Salesman Podcast, Kelby Peace Bullock takes center stage to share his remarkable journey into the automotive industry. A relative newcomer to the world of car sales, Kelby has swiftly risen through the ranks, proving that with the right mindset and determination, anyone can thrive in this competitive field. In this episode, Kelby provides invaluable insights into his transformation, emphasizing the importance of mindset, commission-based pay, self-improvement, product knowledge, and building trust with customers. A Newcomer's Journey Kelby Peace Bullock's entry into the automotive industry was marked by skepticism. Having previously worked in customer service roles, he was apprehensive about transitioning into a commission-based profession known for its cutthroat competition. However, Kelby's story is a testament to the power of embracing change and overcoming fears. He quickly discovered that the automotive industry offered not only the potential for financial success but also the chance to build lasting relationships with customers. The Power of Mindset One of the key takeaways from Kelby's journey is the transformative power of mindset. As Sean V. Bradley wisely puts it in the podcast, "Your mind is such a powerful thing. If you look at this like, 'I'm not guaranteed an opportunity,' that's your reality." Kelby's shift in perspective allowed him to see the immense opportunities and potential rewards in the automotive industry. Commission-Based Pay: A Motivator Kelby also discusses the motivational force of commission-based pay. In the world of car sales, your earnings are directly proportional to your effort and sales performance. Sean V. Bradley aptly highlights this, saying, "You might be broke one week, but the following week, you're having lobster and filet mignon." For Kelby, this incentive structure has been a driving force behind his success. Competing Against Yourself Instead of constantly comparing himself to others, Kelby focuses on competing against himself. This self-improvement mindset, advocated by Malik Bonner, his brother, has enabled Kelby to set personal goals and constantly strive for improvement. This internal competition has propelled him to greater heights in the industry. The Essentials for Success Kelby's journey underscores several essential elements for success in the automotive industry: Product Knowledge: Kelby stresses the importance of being a master of product knowledge, akin to being "like Google." This expertise not only builds customer trust but also allows salespeople to provide informed recommendations and solutions. Understanding the Competition: To stand out in a competitive market, understanding your competition is vital. Knowledge about rival brands and their strengths and weaknesses can help salespeople make compelling arguments for their own products. Building Trust with Customers: Building trust is the foundation of long-term success. Customers who trust their salesperson are more likely to return for future purchases and refer friends and family. Support and Guidance Kelby credits much of his success to the support and training he received from his brother, Malik Bonner, and the backing of the Preston Automotive Group. This support network has been instrumental in his journey. Becoming an Influencer In closing, Kelby encourages aspiring car salespeople to develop a personal referral business and become influencers in their local community. By establishing themselves as trusted experts and thought leaders, they can secure long-term success in the industry. Kelby Peace Bullock's journey is an inspirational tale of transformation, proving that with the right mindset and determination, anyone can excel in the competitive world of car sales. His insights shared in this Millionaire Car Salesman Podcast episode provide valuable lessons for both newcomers and seasoned professionals in the automotive industry. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership need to sell more cars, more often and more profitably!
Today, we have the great pleasure of speaking with Jon Kazarian, the Founder, and CEO of Accelevents! In this episode, we talk about data, entrepreneurship, marketing, the role of events in marketing, and opportunities for the future of our industry. We hope you enjoy listening to our conversation with Jon Kazarian today! Bio: Jonathan Kazarian is the Founder & CEO of Accelevents, a leading virtual and hybrid event management platform recently recognized by Inc. 5000 as one of the top 200 fastest-growing private companies in America. As CEO, Jon focuses on leading the company's vision of helping event organizers and marketing professionals transform their events through innovative technology solutions. As an industry thought leader, Jon actively publishes insights on the events landscape and frequently speaks at industry events such as EventMB's Event Tech Innovation Summit, BizBash Live, and INBOUND. Jon also chairs the board for the Fall Formal fundraiser benefiting the Dana-Farber Cancer Institute. Outside of work, Jon has a passion for anything on-water — sailing, boating, scuba diving, and kiteboarding. Jonathan's journey Jonathan started hosting events while in college. After finding out that his seventeen-year-old cousin had been diagnosed with cancer, he decided to host an event at the Boston Aquarium to raise some money to help her. He needed to sell 185 tickets to break even, and he sold 840! Going into that event, Jonathan knew that to raise the most money he could from running an auction and a raffle, he needed to do it digitally. However, he struggled to find an affordable and easy-to-use technical solution. After realizing that there was nothing available to make life easier, he and his team decided to build their own. It worked well! They got great feedback and raised about $65,000. Launching a business They realized that they could offer their technology to other similar organizations, so they decided to launch a business around it. Initially, they focused on fundraising. Everything under one roof Later, they learned that the organizers wanted to have everything, including ticketing and payment processing, in one place. So they began to focus more on for-profit events like festivals, conferences, and trade shows. They kept on growing and doubling, year after year, but they were still small, and Jonathan was still working full-time at another job. 2020 Approaching 2020, Jonathan intended to go into the business full-time, but, unfortunately, the world shut down. They were a bootstrapped business, so when all the events got canceled, they ran out of money. Virtual events Jonathan's father invested $75,000 in the business. That allowed them to pivot and focus on virtual events. Things started to accelerate, and they closed out 2020 at 3.3-million dollars in revenue. That was ten times more than they had done in 2019! Conferences At that point, they began to focus solely on conferences. Their events ranged from hundreds of people to tens of thousands. Value They ensured that everyone, including the organizers, exhibitors, and sponsors, was getting value. As a result of them focusing on the other stakeholders as part of the experience, those stakeholders naturally approached Jonathan's company when it was time to host their events. User experience The mission of Accelevents is to make life easier for event organizers. Over the past year or so, they doubled down on their main product and focused mainly on the user experience. The various elements They provide all the technology needed for an organizer to host an online, hybrid, or in-person experience. They provide everything from badge printing to check-in to lead capture for exhibitors in the in-person world to the entire venue for the virtual experience. Fundraising They also have fundraising technology focused on auctions, raffles, fund-to-need, and text-to-give. A feedback loop They built a powerful feedback loop to help them understand the needs of their customers and ensure that they focus on the right developments. Marketing strategy It is vital to understand the customer when it comes to marketing. First-party data The reduction in third-party cookie tracking has led to first-party data becoming much more important. All first-party information does, however, is to tell you about singular actions taken by someone. With an event experience, a lot of information gets gathered about each attendee that can be used in your ads, in your targeting and building your audience, and in the way in which you communicate and personalize your messaging with your audience. Competition To build a brand and establish your presence, you need more than ads. You need to be there, build experiences, and bring opportunities for people to connect within the industry. Events- either digital or in person, are the best way to do that. Virtual events Events are expensive, so virtual events are a good way for people to ease their way into hosting in-person events. Hosting virtual events can help people to build their connections with speakers and sponsors. Then, when they are ready to host an in-person event, those people will already be part of their ecosystem. Data Even though there are many opportunities for how event data can get used after an event, there is still a gap in how the data gets used during the event to improve the experience. The people who got that right have been creating some very successful experiences! An opportunity to re-market to your attendees If your platform has real-time tracking in place, you can quickly adjust the experience, either in-person or virtually. For example, if you have a speaker who gets a lot of engagement, ask them to host a workshop later that day to re-engage your audience. Getting increased engagement at virtual events It is easy to get distracted in the world of virtual. If, as an organizer, you can come up with different ways to re-activate and re-engage your audience and bring them back to the platform, or you create campaigns to bring people back into the virtual experience, you will get increased engagement. That will also keep your sponsors and exhibitors happy and ensure that they get value out of the experience. Exhibitors Notice the exhibitors who have the most success generating leads throughout the experience. Identify what they are doing differently, and then go to the bottom-performing exhibitors and coach them. Trade Shows Big trade shows are hard to navigate as a virtual experience. If, for example, you have a software company with many different partners (integration partners, cold-marketing partners, re-sellers, etc.) who can do some type of digital activation in your event experience and drive people to engage and interact, you could be more successful. You also need to be there in video and on chat, and you need to have a platform that will tell you about the person to whom you are talking, and what they care about. Cross-referencing Take all the information you have gathered and make sure that it passes into your CRM or marketing automation system so that you can cross-reference it and figure out how to segment it and market it to the different audiences in the best way. Marketing operations Marketing operations people are becoming more involved in the procurement process, especially in the mid and enterprise segments. If you are an event planner in that area, set up a conversation with the marketing ops person to understand how that data will flow into their existing systems and how they intend to use it. Then you will be able to offer guidance in terms of other ways to use that information. You can also show them how you can make their lives easier and get better results. The metaverse Jonathan feels that the metaverse will create opportunities for events. It is unlikely to happen very soon, however. Ease of use Virtual events create a level of accessibility that tends to be unreached with in-person experiences. So, event organizers should avoid anything that could get in the way of that accessibility. Jonathan's quotes: “For somebody hosting their first large-scale event, there are so many stressors on you already. Technology doesn't need to be another one.” “By focusing on that other stakeholder that is part of the experience, they naturally turned to us when it was time to host their own events.” “As you approach the days leading up to an event, you are basically giving up another hour of sleep every day until you get to event day. So anything we can do to regain a couple of extra minutes for organizers goes a long way!” “What we are providing is pretty much the entirety of the technology needed for an organizer to host an event experience, be it online, hybrid, or in person.” “When buying a tech business, the second you take your foot off the gas, you fall behind.” “There has to be very a high degree of rigor and QA for the assurance associated with any sort of development.” Connect with Eric On LinkedIn On Facebook On Instagram On Website Connect with Jonathan Kazarian On Accelevents website On LinkedIn On Twitter
MINDSET MONDAY - Sportsmanship Begets SuccessAndrée Martin is Your Leadership Mindset & Golf Performance CoachAndrée Martin is an LPGA Class A Life Member, a Nationally Recognized Top 50 Golf Teacher and Expert, and a member of the Maine Golf Hall of Fame.Recognizing Golf’s value as a business tool in today’s competitive marketplace, Andrée works with individuals, groups, corporate or organizational clients to create educational and team-building programs that enhance the professional success of aspiring executives.Andrée returns to the Success InSight Podcast for another episode of Mindset Monday, to chat about Sportsmanship Begets Success.Key points include:● Competition - To seek together.● Offer each other the best you have so that you can elevate each other.● Only by knowing your competition, can you get better, and anticipate your competition.● The very best athletes know how to train even when they don’t feel like it.● The best teams and athletes give compliments to their competition.To learn more about Andrée and her work, you can visit her on the following sites:WebsiteLinkedInFacebook #1Facebook #2InstagramThe SuccessInSight Podcast is a production of Fox Coaching, Inc. and First Story Strategies.
In the tenth episode of The Curiosity Club podcast Catri is exploring the 5 elements of emotional intelligence and gives you insight on how you can become more emotionally intelligent. **COMPETITION** To celebrate the tenth episode Catri is giving her listeners the chance to win a free 90minute online coaching session with her. To enter you must complete the following three things: 1. Follow @catribarrett on Instagram 2. Tag 3 friends in Catri's IGTV videogram post of this weeks episode where she mentions the competition 3. Sign up to the The Curiosity Club Mailing List here. Competition closes 8pm GMT time 1st April 2019. Winner announced 2nd April 2019 on Catri's insta stories.
In this episode Richard, Paul and Aaron take a look at the Amiga's Fighting game library and discuss the best games in the genre for the platform. COMPETITION To enter the competition, please send us your answer on twitter with #RGDSComp hashtag attached or leave us a message on our facebook. OTHER BITS Barbarian remake: http://www.indieretronews.com/search/label/Barbarian International Karate Plus Plus: https://gamesnostalgia.com/en/game/international-karate?fbclid=IwAR0FkKYMCb5KVK0LSOHfDsANtB2V34UWGE5_VeSp85rcf1c19hbmkBNTtBY Fighting Warriors:https://www.youtube.com/watch?v=XqGWWIIC5r4 HOSTS Richard Yaxley @RetroRic79 Pauls Driscoll @TheDrisk Aaron White @aaronub4t
A Talk Tonight with DJ and promoter Anthony Antell, where we discuss his musical upbringing through the 90s, and we analyse the history of Oasis as a live band (as he saw them 23 times), including twitter questions. Competition - To win a pair of tickets for the Oasis night on Saturday 17th June contact me on twitter @oasispodcast and tell me in which song I hid the lasagne...! Plus please rate and review the podcast on iTunes or whatever podcast app you use and let me know you did it on twitter - whoever writes the best review wins the tickets!
Episode 15 Contents: Pokemon Black and White Mirrors Edge 2 3DS Launch Samsung Ambient Light-Powered Transparent LCD iOS 5 Cloud Gaming Storage Ghost Trick iOS 4.3 Competition To win some Sugru simply review us on iTunes here or retweet this …
Episode 15 Contents: Pokemon Black and White Mirrors Edge 2 3DS Launch Samsung Ambient Light-Powered Transparent LCD iOS 5 Cloud Gaming Storage Ghost Trick iOS 4.3 Competition To win some Sugru simply review us on iTunes here or retweet this …