Podcasts about Automotive industry

WWJ auto analyst John McElroy reports executives were banned from racing in the past, but Ford CEO Jim Farley and GM President Mark Reuss are pretty good at racing. Reuss set a speed record, while Farley raced Mustangs earlier this month.

WWJ auto analyst John McElroy reports automakers employ hundreds of thousands of workers and the numbers depend on vehicle sales and how much of the cars and trucks are made in their own facilities.

In this must-listen episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and LA Williams sit down with Justin Rody, CFO of Kalispell Auto Group, to discuss the critical leadership lessons and strategies that have shaped his journey from Internet Director to C-suite executive. This episode is especially important for anyone in the automotive industry looking to navigate the evolving landscape of dealership operations. "The Internet and phones are the new showroom.” Justin dives into the often-underappreciated roles of Internet and BDC departments, shedding light on their vital contribution to modern sales success. With years of experience under his belt, he offers valuable insights on process adherence, the influence of one-price sales strategies on customer satisfaction, and the innovative community engagement tactics that can drive customer loyalty, like car raffles in partnership with local schools. "If somebody's throwing an Internet manager into a position that hasn't sold a car or been involved in sales, it's not the right thing to do." This episode is packed with actionable advice for dealership leaders and sales teams alike, offering a roadmap to creating a customer-focused, value-driven dealership that thrives in today's competitive market. Don't miss out—this conversation is a game-changer! Key Takeaways: ✅ Having experience in sales and management roles can significantly enhance the effectiveness of Internet and BDC managers. ✅ Cultivating a culture of process adherence is crucial for dealership success and customer satisfaction. ✅ Implementing a one-price sales model can streamline operations and build trust with customers, although it requires a strong value proposition. ✅ Community involvement and charitable initiatives are vital in establishing a dealership's reputation and fostering long-term customer relationships. ✅ Leveraging technology, such as AI for CRM and lead management, can optimize dealership efficiency and profits.   About Justin Rody Justin Rody is the Chief Financial Officer at Kalispell Auto Group in Montana. With a deep-rooted background in automotive sales, he began his career by immersing himself in various roles within dealerships, from internet director to executive positions. His connection with the auto industry dates back to a family legacy, with experiences ranging from washing cars in his grandfather's small car dealership to managing an auto racing track. Justin brings a wealth of knowledge and a strong emphasis on process and customer satisfaction to his current role overseeing Ford, VW, and Toyota dealerships within the group.   The Importance of Internet Sales Savvy: Transforming Automotive Dealership Leadership Key Takeaways Foundation of Experience: For an Internet Director to truly excel, they should have tangible experience in BDC roles, sales, and management. One-Price Dealer Model: Establishing a one-price, no-negotiation dealership fosters a streamlined process and builds trust with consumers. Community Engagement: Successful dealerships integrate community involvement into their business model, benefiting both local organizations and the dealership's reputation.   Rethinking Internet and BDC Management in Dealerships In today's fast-evolving automotive landscape, the role of the Internet Director holds significant weight. Yet, despite its importance, this position often lacks due recognition and appropriate resourcing in many dealerships. According to Justin Rody, a former Internet Director turned CFO, one core issue is placing individuals in these roles who haven't experienced the hustle and nuance of direct car sales. "It's almost like setting the person up for failure," Rody articulates, highlighting that the Internet manager should ideally have sales experience to truly grasp the complexities of the car buying process. Sean V. Bradley, in the podcast, shares a strong sentiment: "How can you tell me as a salesperson or a manager what to do, when to do it, how to do it? And you've never even taken up before." This speaks to the critical need for online and BDC managers to have firsthand sales and customer service exposure. Forcing a person into a managerial role without proper preparation or experience diminishes their potential for success and hampers dealership effectiveness. The overarching benefit here is clear. If Internet directors are equipped with comprehensive industry knowledge and hands-on experience, they can lead with authority, improve Internet sales integration, and foster a harmonious relationship with sales teams. Such a coherent setup not only boosts morale but lays the groundwork for more innovative sales strategies and efficient processes within the dealership.   The One-Price Model: Revolutionizing Consumer Trust and Efficiency The concept of a one-price store disrupts traditional dealership tactics by eliminating the negotiation phase that's been a cornerstone for many. When executed correctly, it not only streamlines the car-buying process but enhances the dealership's transparency and trust. Justin Rody testifies, "We haven't negotiated one car deal since 2007." For his dealership, the firm pricing strategy removes uncertainties and accelerates buying decisions. Bradley underscores how this aligns with efficiency, noting that "anything that elongates the process is counterproductive; taking 10 minutes to cook minute rice is a waste." The one-price model offers peace of mind to both customers and salespeople. By setting clear expectations, it ensures swift transactions and nurtures a reputation of honesty and reliability—an irresistible draw for many buyers. Moreover, this model aligns with broader automotive consumer trends where digital interaction and swift, transparent transactions are increasingly valued. By curtailing the negotiation process, dealerships can dedicate more resources to enhance the customer's buying journey, reinforcing loyalty and repeat business. Community Engagement: Enhancing Reputation and Building Trust Supporting local communities is more than just good public relations for car dealerships; it's a business imperative that boosts brand reputation and customer loyalty. Justin's dealership exemplifies this by engaging deeply with the community, notably through their innovative school car raffle initiative that has raised significant funds annually for local schools. As Rody shared, “That generated somewhere…like 50 to $80,000 of money that goes right to the general fund of the school." This initiative taps into the mutual benefits of a strong community-dealer relationship. For the dealership, it means fostering a positive public image and engendering goodwill among potential customers. It acts as a reciprocal arrangement where the community feels valued and wishes to support a business that shares its success. The concept is simple: when dealerships give back, they create an emotional connection, which is priceless in building long-term customer relationships. Moreover, integrating these acts of service into the dealership's marketing strategy by showcasing on platforms and websites bolsters SEO and web presence, ensuring potential customers notice the dealership for not just their cars but their values. Justin Rody's journey from an Internet Director to CFO within a dealership illustrates the transformative potential of industry experience when placed in strategic roles. His emphasis on transparent practices, streamlined processes, and community involvement paints a clear picture of a sustainable path forward for modern dealerships. By addressing both internal structure and external engagement, dealerships have the opportunity to cultivate enduring success in a competitive automotive market.     Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 29,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!  

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Alexander Edwards, president of Strategic Vision. Alexander shares his expertise on consumer psychology, emphasizing the importance of truly understanding what customers value and how this impacts success in the automotive industry. The discussion covers the challenges and misconceptions around electric vehicles, including why EV adoption has faced so many hurdles in the U.S. Alexander also offers actionable advice for shop owners and service advisors, stressing the need for honesty, responsiveness, and clear communication to earn customer trust and long-term loyalty.00:00 "Consumer Hesitance on EV Adoption"08:11 "Breach of Trust in Service Choices"12:10 "Politics vs. Practicality in Environmental Policy"17:33 Chinese Auto Industry Challenges26:23 Political Predictions & Public Sentiment27:57 "Politically Driven Policy Challenges"34:21 Chinese EVs Surpass in Quality and Innovation42:09 Focus Group Shifts on U.S. Finances45:08 Innovation Crucial for U.S. Progress50:22 Overseas Hiring Reality Check56:25 Automation Threatens Gig Economy Jobs01:02:52 Respect Leads to Success

WWJ auto analyst John McElroy reports Eyes on Design is a classic car show like no other. The focus is on the top designs. The money raised goes to the Detroit Institute of Ophthalmology.

WWJ auto analyst John McElroy reports while most automakers are going slow, GM is adding more models to its EV lineup.

Raj Singh on leading agile teams in a slow-moving industry Raj Singh is a hands-on technology executive, he doesn't hide behind his desk he leads by example. Raj has over 28 years of experience in information and technology and is the Global CIO at Visteon Corporation, a leading automotive technology business. This week Raj joins Tammy to discuss his three Ts of organizational change - trust, transparency, teamwork. He explains how these values are helping to make the industry more agile and shares what he's most excited about in the future of the automotive industry. Please note that the views expressed may not necessarily be those of NTT DATA.Links: Visteon Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this energizing episode of the Millionaire Car Salesman Podcast, Sean V. Bradley and LA Williams explore the game-changing potential of Outsourced BDC Services in the automotive industry. The guests dive into the innovative approach Dealer Synergy has taken with their Outsourced BDC agents, who are consistently driving impressive sales numbers while eliminating the need for costly in-house teams! "There's a reason why 80% of all BDCs are broken or not profitable." - Sean V. Bradley This episode highlights what makes a successful outsourced BDC, from exceptional training to cultural adaptability. With insights into real-world success stories, including a standout example from Jenna Blankenbiller at Bob Ruth Ford, listeners will learn how leveraging international talent can significantly boost both sales and customer experience. "This is what's supposed to happen when you have people committed to quality training." - LA Williams Don't miss out on how this innovative model is setting new industry standards and redefining what's possible for dealerships! Key Takeaways: ✅ Outsourcing Benefits: Discover the strategic advantages of outsourced BDCs in reducing costs, improving efficiencies, and increasing productivity with dedicated teams. ✅ Success Stories: Understand how Bob Ruth Ford multiplied their sales through effective BDC practices, as shared by Jenna Blankenbiller. ✅ BDC Training and Process: The significance of thorough training and establishing a streamlined process as key drivers for successful CRM and BDC operations. ✅ Cultural Work Ethic: Insights into the Filipino workforce's dedicated attitude and exceptional performance in BDC roles. ✅ Innovative Technologies: Emphasis on modern tools like accent conversion software, which enhances communication efficiency and customer interaction in outsourced services. About The Guests Sean V. Bradley: Sean V. Bradley is a notable figure in the automotive industry, known for his expertise in internet sales, CRM, and BDC operations. He is the CEO of Dealer Synergy and is celebrated for transforming car sales processes to increase profitability and efficiency. LA Williams: LA Williams, the vice president of Dealer Synergy, is recognized as the "Blind Phone Master" for his unparalleled skills in phone sales training. He is a significant influence in developing customer relations and sales strategies in the automotive sector. Jenna Blankenbiller: Jenna is the director of outsourced BDC and Internet operations at Dealer Synergy. She previously worked at Bob Ruth Ford, where she played a crucial role in boosting BDC sales remarkably from 75 to nearly 395 units a month. Gladys Quitoriano: A top-performing BDC representative from the Philippines, Gladys brings years of experience in call centers to the automotive industry. She has worked closely with Jenna and Dealer Synergy, proving vital in her role by consistently exceeding sales expectations. Ivy Ambag: Ivy is a fresh and promising talent in the BDC team, having recently joined Dealer Synergy. With a strong background in BPO and logistics, she has quickly become a top performer, demonstrating immense potential and dedication.     Maximizing Profitability in Automotive Sales: The Outsourced BDC Advantage Key Takeaways Outsourcing Expertise: Embrace the potential of outsourced BDCs to transform your dealership's sales strategy by leveraging expert knowledge and global resources. Cost Efficiency and Performance: Outsourced BDCs can significantly lower operational costs while boosting sales performance, demonstrating the value of specialized staffing solutions. Value of Effective Training: Comprehensive training and CRM fluency are pivotal in maximizing the efficacy of your dealership's business development center.   The automotive industry is perpetually evolving, demanding innovation, adaptability, and efficiency from dealerships across the globe. Enter the realm of outsourced Business Development Centers (BDCs), an emerging strategy to optimize sales processes and enhance profitability. In the Millionaire Car Salesman Podcast, hosted by Sean V. Bradley and LA Williams, these industry virtuosos peel back the layers of the automotive sales world to reveal the hidden potential of outsourced BDCs. The podcast offers a compelling narrative on the intricacies and superior advantages of outsourced solutions. This article deciphers those insights and explores how this model can redefine the conventional landscape of automotive sales. The Revolution of Outsourced BDCs in Automotive Sales In an age where efficiency and expertise reign supreme, the appeal of outsourced BDCs lies in their ability to significantly augment a dealership's sales capabilities. Sean V. Bradley notes, "There's a reason why 80% of all BDCs are broken or not profitable." The discussion reveals how relying on the expertise of outsourced BDCs allows dealerships to capitalize on specialized skills often lacking in-house. By engaging with professionals seasoned in specific tasks, dealerships harness a sharper competitive edge. Bradley points out that traditional, in-house operations often fall short, as they grapple with staffing challenges and expertise gaps. To illustrate, he shares, "You could try to do BDC yourself… and good luck with that." This symbolizes a departure from the do-it-all-internally mindset, urging dealers to embrace more effective, outsourced solutions. As Jenna Blankenbiller, Director of Outsourced BDC and Internet Operations, further elaborates, the commitment from outsourced agents in learning "your product knowledge, your dealership, your system," sets a solid foundation for success. Cost Efficiency and Performance: The Outsourcing Equation Cost efficiency combined with enhanced performance is the winning formula that defines the outsourced BDC model. Bradley emphasizes the fiscal prudence of this approach: "Outsourcing anything that you're not great at" is not just sensible—it's financially strategic. Traditional in-house operations often incur elevated expenses due to higher salaries, benefits, and turnover rates, coupled with a demand for continual training. On the contrary, outsourced BDCs present a cost-effective alternative without compromising on quality. Gladys Quitoriano, a proven asset from the Philippines, exemplifies how these agents often outperform their in-house counterparts, "sometimes 40 units a month," a feat that substantiates the economic and performance-driven advantages of outsourcing. The cross-cultural workforce, characterized by heightened motivation and a "strong work ethic," is a compelling element that propels dealerships towards unprecedented success metrics. The Indispensable Role of Training in Outsourced BDCs Effective training is the linchpin in transitioning theoretical potential into tangible success within outsourced BDCs. The podcast underscores the role of structured and continuous training as the cornerstone of excellence. Adequate preparation, including familiarity with dealership-specific CRM systems and robust product knowledge, equips agents like Ivy and Gladys to seamlessly integrate into dealership operations and consistently exceed performance expectations. LA Williams attests to the transformation achievable through diligent training, asserting, "When you begin to apply it, it can cause transformation." Such transformation is vividly embodied in Gladys's story, where a dedication to learning translates into remarkable sales achievements. The synergy between comprehensive training programs and the eagerness of outsourced agents results in an engaged, highly competent workforce, poised to drive sales advancement.   In unraveling the power of outsourced BDCs, the conversation provoked by Bradley, Williams, Blankenbiller, and the international agent team illuminates a pathway for dealerships aiming to revolutionize their sales processes. The strategic implementation of outsourced BDCs not only enhances efficiency and reduces operational costs but also fosters an environment of continuous improvement through targeted training and expertise. As the industry leans towards leveraging global talent pools, the ability to intelligently integrate outsourced solutions into automotive sales models sets the stage for a thriving future in an ever-competitive market.     Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 29,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more! Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!

WWJ auto analyst John McElroy reports GM, Ford and Stellantis could save billions every year if they combined their engine and transmission business into a separate company.

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Ben Johnson at ETI ToolTech in San Diego. Ben shares his insights from this year's show, emphasizing the importance of industry panels that represent a range of perspectives, especially highlighting the challenges shops face with ADAS calibrations and the gap in education for shop owners and technicians. The conversation dives deep into the problems with calibration procedures, the liability and insurance risks associated with improper ADAS repairs, and the critical role that documentation and process play in protecting both shops and consumers.00:00 "Education Key to Solving Tech Issues"09:20 "Vehicle Service Info Challenges"14:44 Fleet Company Declines Repairs18:43 Blind Spot Monitoring Misalignment24:18 Insurance Lessons: Misunderstanding Umbrella Coverage27:14 Uninsured Calibration Risks34:48 Calibration Center Business Insight39:20 Shop Evolution: Adapting to Mainstream Challenges42:15 OE Statements Ensure Reimbursements51:50 Toyota's Multi-Fuel Energy Strategy57:12 Changing Mindsets Over Three Years01:01:13 Understanding Emerging Tech in Auto Repair01:04:49 Industry Collaboration Realization

WWJ auto analyst John McElroy reports China retailiated against President Trumps tariffs by stopping the US and its allies from taking rare earth minerals.

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Jacob Wierengo, Brandon Ballou, Thomas Andrews, and Brett Hunziker for a deep dive into shop workflow and productivity. The group discusses the common challenge of scaling processes as independent repair shops grow, emphasizing the need to move shop operations and workflow out of the owner's head and into documented, team-driven systems. They also underscore the importance of regular staff meetings and ongoing training in fostering buy-in and consistency among the team. Plus, the conversation touches on adapting workflow tools and technology—like the use of Shop-Ware—to fit the unique needs of each shop.00:00 Overdosing on Medication07:56 Streamlining Shop Workflow Insights15:32 Challenges in Shop Workflow Transition19:23 Improving Customer Communication24:40 Streamlining Shop Operations Independently32:09 Shop Process Optimization Strategy33:18 Overlooked Soft Skills in Training41:07 "Streamlining Meetings with Otter AI"43:48 "Workshop Workflow Coordination Process"53:06 Job Pricing and Buffer Strategies58:35 "Building a High-End, Honest Brand"01:02:46 "Unpaid Rotating Tech System"01:05:13 Car Troubles: Efficient Scheduling

WWJ auto analyst John McElroy reports China's auto industry is starting to show some cracks.

In this must-listen episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley, CSP, and co-host LA Williams sit down with Shep Hyken, the internationally renowned customer service and customer experience expert, best-selling author, and keynote speaker, to explore the critical role exceptional customer experience plays in today's automotive industry. "They're not just comparing you to another dealer. They're going to compare you to the best experience they ever had." — Shep Hyken As the market navigates post-pandemic shifts and economic challenges like high interest rates and limited inventory, Shep shares actionable strategies that dealerships can implement right now to stand out. From customer engagement to loyalty-building techniques, Shep dives deep into what it takes to create an unforgettable experience at every customer touchpoint. "You must model the behavior you want others to do toward others." — Shep Hyken Listen in to hear why focusing on existing customers, embracing innovative tools like Podium, and modernizing your approach to customer service can lead to massive revenue growth. Are you prepared to elevate your dealership's customer experience and boost retention in today's competitive market? Tune in to find out how to turn service into a powerful driver of long-term success.   Key Takeaways: ✅ Enhancing customer retention is often more beneficial and cost-effective than solely focusing on acquiring new business. ✅ Leveraging technology and AI, such as Podium, can significantly improve customer interactions and streamline dealership operations. ✅ Maintaining a positive work culture among employees directly influences the quality of customer service delivered. ✅ Leading dealerships prioritize creating a seamless and consistent experience across all customer touchpoints, setting them apart in service delivery. About Shep Hyken ​Shep Hyken is a globally recognized customer service and experience expert, acclaimed keynote speaker, and New York Times and Wall Street Journal bestselling author. As the Chief Amazement Officer of Shepard Presentations, he has dedicated his career to helping organizations build loyal relationships with their customers and employees.​ Since founding Shepard Presentations in 1983, Shep has worked with over 1,200 clients, ranging from Fortune 100 companies to small businesses, across various industries including retail, healthcare, technology, and financial services. His client list includes notable organizations such as American Airlines, AAA, Anheuser-Busch, AT&T, Aetna, Abbott Laboratories, and American Express.​  Shep's dynamic presentations are known for their high energy, humor, and practical insights, often incorporating magic to engage audiences. He has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession and holds the Certified Speaking Professional (CSP) designation.​ An accomplished author, Shep has written several bestselling books on customer service and experience, including "Moments of Magic," "The Loyal Customer," "The Cult of the Customer," "The Amazement Revolution," "Amaze Every Customer Every Time," "Be Amazing or Go Home," "The Convenience Revolution," and "I'll Be Back." His articles have been featured in hundreds of publications, and he is a regular contributor to Forbes.​ Shep is also the creator of The Customer Focus™ program, designed to help organizations develop a customer service culture and loyalty mindset. Through his work, he emphasizes that customer service is not just a department but a philosophy that should permeate every aspect of an organization.​   Navigating the Automotive Customer Experience: Embracing AI and Building Loyalty Key Takeaways Customer Satisfaction and Experience are Distinct: Understanding the difference and focusing on both can elevate a dealership from best in class to world class. Leveraging Existing Customer Relationships: Prioritizing current customer engagement and retention is more cost-effective and profitable than focusing solely on new lead acquisition. Artificial Intelligence as a Game-Changer: AI innovations are transforming the dealership landscape by enhancing customer interactions and streamlining operations. Enhancing the Customer Experience in Automotive Retail In the rapidly evolving automotive industry, dealerships must adapt their strategies to exceed customer expectations. Sean V. Bradley and Shep Hyken dive into the intricacies of customer satisfaction and experience, two interrelated yet distinct components that every dealership should master. According to Hyken, "The way that whole thing is handled, is it easy? Is it hassle-free?" Such questions underscore the need for seamless web interfaces and responsive sales teams to create an unparalleled service atmosphere. Customer experience encompasses every interaction a consumer has with a dealership, from visiting the website to consulting with a salesperson. For car dealerships aiming for world-class status, it's crucial to transcend industry standards and look outside the industry for inspiration. As Hyken wisely notes, "They're going to compare you to the best experience they ever had." This calls for analyzing experiences provided by leaders like Amazon and Walmart to ensure dealerships offer frictionless, memorable interactions that build long-term loyalty. Retention vs. Acquisition: The Loyalty Revenue Stream Prioritizing existing customers over acquiring new ones can seem counterintuitive, yet it's a strategic pivot that aligns with both customer retention and profitability. As discussed by Sean V. Bradley, focusing on your current customer base can lead to higher conversion rates and increased revenue. "NADA says that a prior customer is a 65% closing ratio and a much higher gross profit," he remarks, emphasizing a shift towards maintaining strong relationships with your existing clientele. Moreover, service departments play a pivotal role. With a "service customer to your point is seven times as likely to purchase a vehicle if they service a car," embracing service excellence not only ensures immediate customer satisfaction but also strengthens their connection to the brand, making them more likely to return for future purchases. The foundational principle is clear: solidify customer loyalty through consistent, exceptional service, thereby reducing churn and boosting long-term profitability. The Role of Artificial Intelligence in Transforming Dealerships Artificial Intelligence (AI) is poised to reshape traditional dealership models by optimizing customer interactions and operational efficiencies. Shep Hyken highlights AI's potential in generating personalized and high-quality customer interactions. "AI needs to be smart enough to not give the wrong answer," Hyken advocates, outlining the balance between maintaining human oversight and deploying AI for scalable customer service solutions. Podium's AI-powered platforms offer tools that handle after-hours inquiries, schedule test drives, and maintain conversational consistency across multiple platforms, ensuring a seamless transition between digital and in-person interactions. In an age where most touchpoints before a sale are digital, embedding AI in CRM systems elevates customer experiences. As Bradley affirms, "If your AI is integrated with your CRM, if your AI is integrated with your online reputation strategy…it is next level." By streamlining these processes, dealerships can enhance engagement, nurture relationships, and ultimately drive more sales.   The automotive industry stands at a pivotal juncture where transformation is not just necessary but imperative. By understanding the nuances between customer service and experience, fostering robust relationships with existing customers, and embracing cutting-edge technologies like AI, dealerships can not only survive the intricacies of the modern market but truly thrive in it. The insights shared by industry experts provide a roadmap to not only meet but exceed customer expectations, ensuring loyalty and profitability in uncertain times.   Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 29,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!

Like the show? Show your support by using our sponsors. Promotive can help you find your dream job. Touch HERE to see open jobs. Need to update your shop systems and software? Try Tekmetric HEREIn this episode, Jeff talks with Donald Tyrone to discuss burnout in the auto repair industry. Donald shares his experiences working for a large rental fleet in Savannah, Georgia, contrasting it with his past life at Toyota dealerships and the struggles he's faced finding fulfillment in his work. Together, they examine issues like toxic workplace culture, the pitfalls of flat-rate pay systems, and the importance of genuine recognition and mental health among technicians.00:00 Inefficiency and Transparency in Work06:46 Finding Reliable Service Managers13:04 "Dealerships: Profit Over People?"16:00 Automated System Challenges at Work23:27 Service Department Concerns30:35 "Job as Retreat from Home"36:15 Work Smarter, Not Harder38:07 Aftermarket Parts: Worth the Hassle?46:01 Brake Wear and Rotor Issues51:01 Struggling to Find Balance53:38 Teaching Barriers in Automotive Education01:02:21 Confidence, Questions, and Feedback Dynamics01:06:13 Overworked Saturdays, Unappreciated Efforts01:13:15 Seeking Understanding and Purpose01:14:10 Reach Out with Good News Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Vlad Shishkaryov, founder of Bridge Learning Tech. Vlad dives into the evolution of technical training in the automotive industry, emphasizing the importance of creating engaging, high-fidelity training content that adapts to shorter attention spans. The conversation explores the challenges and limitations of virtual and augmented reality training tools and highlights the need for scalable, accessible solutions that don't require costly new equipment. Vlad also discusses the ongoing struggle to build customer trust in automotive service and how innovative training and transparent practices can help bridge the gap between legacy and newer technicians.00:00 Engaging Training Techniques with AI03:19 "Education's Relevance in Tech Era"08:01 AR/VR Training Cost Concerns12:37 Challenges in Technician Training Buy-In16:24 "Incentives Crucial for Technician Jobs"17:35 Wiring Glitch Causes Fan Malfunction20:05 Surveillance and Intrigue in Pakistan25:58 Expanding EV Safety Certification Outreach29:32 Streamlined Digital Learning for Certification31:13 From Kia to Consultancy35:42 Overcoming Complex Dealer Pay Plans37:01 "Video Tech Enhances Auto Inspections"41:43 Dealership Service Contract Dispute45:09 Finance Training: Manipulation and Omission47:49 Ongoing FCA Case and Consumer Impact52:18 "Leap Forward Podcast Launch"55:21 Calibration Practices Debate in Auto Shops57:03 "Solving Communication and Trust Issues"

WWJ auto analyst John McElroy reports tariffs on cars and components could lead Canada to welcome Chinese automakers into the country.

SummaryIn this episode, the hosts share personal updates, discuss the recent weather changes, and dive into boat projects. They also check in on their wristwatches and drinks before transitioning to a discussion about Nissan's financial struggles and market position. In this conversation, the speakers discuss the evolution of trucks, focusing on their features, fuel efficiency, and market positioning. They highlight Nissan's struggles in the automotive industry, Toyota's plans to enter the small truck market, and the innovative concept of the Slate truck. The discussion also touches on consumer preferences, the decline in interest in driving, and the rising costs of entry-level vehicles, emphasizing the need for more customizable and affordable options in the market. In this conversation, the hosts discuss the rising costs of cars, the impact of market changes on affordability, and the confusion surrounding Toyota's current market strategy. They delve into the decline of driving as a passion, Porsche's struggles in a changing market, and the challenges faced by sports cars in the EV era. The discussion also touches on BMW's new M2 design and its target audience. In this conversation, the hosts discuss various topics related to cars, particularly focusing on the Raptor experience, preferences for electric vehicles, customization of the Cybertruck, and the future of electric vehicles. They also share personal updates and weekend plans, creating a casual and engaging atmosphere.

In this episode of Steel Stories by U. S. Steel, automotive industry expert Rebecca Lindland joins host David Kirkpatrick for a high-energy conversation about the future of mobility. From the rise of electric vehicles and autonomous driving technologies to the evolving expectations of car buyers, Lindland shares expert insights on how innovation is reshaping the auto industry — and why steel remains essential to safety, sustainability, and performance. Discover what's next for mobility trends worldwide.

Are Ford and GM doomed? Host Jack Russo and his guest Pat Duke dive into the electrifying shift toward EVs and why legacy automakers may not survive it. With Tesla, BYD, and Xiaomi racing ahead, Pat argues traditional OEMs are too slow, too stuck, and too reliant on gas to adapt. They unpack trillion-dollar shifts from oil to batteries, autonomous trucks, and the EV robotaxi revolution. Plus, why smart Uber drivers drive Teslas, why rich people miss platform transitions, and how Musk's $60T future is rooted in infinite-use energy. This one's a wake-up call and a wild ride   Jack Russo Managing Partner Jrusso@computerlaw.com www.computerlaw.com https://www.linkedin.com/in/jackrusso "Every Entrepreneur Imagines a Better World"®️  

In this electrifying episode of the Millionaire Car Salesman Podcast, Sean V. Bradley and Tianna Mick, aka "T Got Your Keys," dive deep into the powerful strategies that can elevate your career in automotive sales. They reveal the game-changing steps sales professionals need to take to treat car sales not just as a job, but as a personal business venture. "Car sales is like owning your own business, but almost nobody does because it's not easy." - Sean V. Bradley Discover how to develop a strong personal brand, leverage cutting-edge digital tools like ChatGPT and Canva to create impactful logos and identities, and implement a holistic online and offline marketing strategy that drives success. This episode challenges you to move beyond the dealership's foot traffic and start building a loyal clientele through proactive effort and innovation. "If you're not consistently building your brand, you're gonna lose those customers and you're never gonna have the chance again." - Tianna Mick Sean and Tianna take a closer look at why personal brand identity is crucial in today's highly competitive landscape, and they share success stories from top industry figures like Cody Carter and Chrissy Burton. Plus, get the inside scoop on tools like Podium's conversational AI and how they can help you create a seamless, relational customer experience that leads to both increased sales and brand loyalty. "This is a 24/7 thing. I'm really committed to it, and you need to start today." - Tianna Mick Ready to level up your career? Tune in to learn the strategies that will empower you to take control of your success, engage with customers in a more meaningful way, and ultimately stand out in the automotive sales world.   Key Takeaways: ✅ Personal Branding: Develop a unique brand identity within the dealership's brand to stand out and personalize the customer experience. ✅ Strategic Marketing: Utilize tools like Canva, ChatGPT, and social media platforms for strategic and cohesive brand development and customer engagement. ✅ Innovative Customer Experience: Build customer loyalty through personalized post-sale experiences and community engagement initiatives. ✅ Investment: Consider investing personally in marketing strategies if dealership funding is unavailable; transformation starts with self-belief and strategic planning. ✅ Use of AI Tools: Harness AI-driven platforms such as Podium to enhance efficiency in lead conversion and customer engagement.   About Tianna Mick aka T Got Your Keys Tianna Mick (T Got Your Keys): Tianna Mick, famously known as "T Got Your Keys," is a prominent figure in the automotive sales space. With a deep-rooted passion for engaging with customers through social media and digital platforms, she leverages cutting-edge tools and strategies to maximize customer engagement. Tianna is an enthusiastic champion of dealership success, providing valuable insights on sales through various media, including the Millionaire Car Salesman Podcast.   Building a Personal Brand in Automotive Sales: Unlocking Success Through Innovation In the high-stakes world of automotive sales, standing out is paramount. As revealed in the dynamic conversation between Sean V. Bradley and Tianna Mick, the path to extraordinary success involves treating car sales like your own business. This article explores how building a personal brand can transform your career, leveraging technology, creativity, and strategic investment. Key Takeaways Developing a personal brand within the dealership's brand is crucial for differentiation and success in automotive sales. Proactively investing in your own marketing efforts can yield significant returns in terms of sales performance. Utilizing artificial intelligence and technology streamlines marketing processes and enhances customer engagement. The Power of Personal Branding in Automotive Sales Creating a personal brand within the automotive industry isn't just a fancy trend—it's a necessity for standing out in a crowded marketplace. Both Sean V. Bradley and Tianna Mick emphasize that most salespeople miss the mark by not establishing their own brand identity. The traditional method of relying solely on dealership leads and foot traffic is becoming obsolete. With technology at our fingertips and the automotive landscape rapidly evolving, sales professionals must differentiate themselves. As Sean notes, "Car sales is like owning your own business." Tianna Mick illustrates this by sharing her journey with the brand "T got your keys," which reflects her personality and values. She highlights the importance of colors, logos, and slogans, as these elements create a lasting impression. "You want to be on the top of mind of all of your customers and all of your prospects' minds," Tianna asserts, underscoring the enduring influence a well-crafted brand can have. Besides personalization, the strategic use of social media amplifies reach and builds credibility. "You pick a brand name that's memorable," Tianna advises, while emphasizing the seamless integration of brand elements across various platforms to maintain consistency and professional growth. Leveraging Technology and AI in Personal Branding Incorporating technology, especially artificial intelligence, is a game-changer for any salesperson looking to elevate their brand. From utilizing AI tools like ChatGPT for creating brand names and logos to integrating them with design platforms like Canva, the possibilities are endless. Sean indicates, "ChatGPT can do this, you know, for free or for practically free," promoting efficiency in establishing your brand. Moreover, AI offers innovative ways to manage customer interactions—Podium's conversational AI being a prime example. For salespeople, AI provides the opportunity to remain engaged with potential customers even during off-hours, ensuring no sales opportunity is missed. As the conversation reveals, AI doesn't just automate processes; it complements your efforts, acting as an omnipresent team member that keeps your operations running smoothly, freeing you to focus on delivering exceptional service and building relationships. The strategy extends to harnessing analytics for targeted marketing. As Tianna experienced, integrating a platform like "Build a Brand" with CRM systems ensures every customer interaction is optimized for success. The data-driven approach not only refines marketing strategies but also enhances service delivery, creating a competitive edge in the bustling automotive market. Investment Strategies for Personal Branding Success Realizing your brand's full potential often requires a financial commitment. Investing in marketing materials and tools is integral to expanding visibility and reinforcing your brand in customers' minds. While discussing budget allocations, Sean shares a proactive approach, encouraging salespeople to approach dealership management for marketing support, emphasizing a shared investment in achieving common goals. "Why don't people lift weights? Because they're heavy," Sean humorously notes, driving the point that investing might seem daunting but is ultimately rewarding. But it's not just about asking for funds; it's about presenting a strategic plan that illustrates potential returns. Tianna supports, "The more car sales I sell you, you get. But I get it," illuminating the mutual benefits of such collaboration. However, even if funding isn't an immediate option, looking at cost-effective methods like custom business cards and creative partnerships with local businesses can still drive significant impact. For sales professionals willing to invest in themselves, leveraging resources smartly can stimulate growth. This could mean setting aside a part of the commission for marketing initiatives or using affordable online platforms for brand promotion. Sean emphasizes that "scared money don't make any money," urging salespeople to be bold and strategic in their financial decisions to ensure exponential growth. By crafting a personal brand, utilizing cutting-edge technology, and committing to strategic investments, automotive salespeople can distinguish themselves from the competition. Tianna and Sean's conversation highlights a pathway to success that combines innovation with personalized service—keys to thriving in today's automotive landscape.     Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   ProMax: Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 29,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   ProMax: Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!  

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Arun Coumar from The Institute Summit 2025. Arun opens up about his journey managing multiple shops, including the challenges—and lessons learned—of buying struggling businesses and turning them around. The hosts discuss what it takes financially for a technician to become a successful shop owner, sharing practical numbers and strategies for buying existing shops versus starting from scratch. Arun also reflects on scaling back side projects to focus on high-ROI activities, highlighting the importance of prioritizing time and energy as both an entrepreneur and a new parent.00:00 Gym Concerns Over Job Ability07:28 Buying a Shop with Seller Financing13:49 Manufacturer Partnership Requirements20:25 Value of a Coach in Business21:57 Prioritizing High ROI Tasks26:58 Corvette Seat Malfunction Incident36:06 Cold Weather Truck Trouble37:36 Transmission Assembly Troubleshooting43:20 Fear of Car Incident Escape53:11 Early Payout: Transition Agreement57:06 "Train Triggers Crossing Arms Repeatedly"01:03:24 Taxpayer's Frustration and Threats01:08:50 City Budget: Police Funding Concerns01:10:00 Pension Crisis Burdening Budgets01:17:56 Rand Paul's Budget Highlight Reel

In this episode, Braxton Critcher welcomes Jimmy Lea from the Institute for Automotive Business Excellence. Why? Because Jimmy actually did something newsworthy! Bout time! Jimmy is now, to our knowledge, the ONLY presenter in the automotive aftermarket certified as a Certified Speaking Professional. It was quite the journey to get here, though! Hear Jimmy walk us through the process and tell us why this is important for other speakers to try and get as well.00:00 Jimmy's choice in suit coats05:46 "Reapplying for CSP Certification"08:11 Failed Speaker Review Video11:08 Videographer Hire: Costs & Requirements16:06 Speaker Recognition and Status20:11 Becoming a Professional Speaker21:01 Joining Speaking Associations Explained25:58 Collaborative Industry Improvement Insights28:35 "Shopmonkey Expert Series in Chicago"

Join Kamyabi Network: https://kamyabinetwork.comJoining us today is Ali Asghar Jamali, the Chief Executive Officer (CEO) of Indus Motor Company Limited (IMC), the official assembler and distributor of Toyota vehicles in Pakistan. Jamali breaks down Toyota's localization, the flaws in Pakistan's automotive policy & what's really going on in Pakistan's auto industry. This video answers the following questions: What really went wrong in Pakistan's auto sectorIs the used car market killing local auto manufacturing?The tax burden on the Auto SectorWhether electric vehicles are actually viable hereAre local cars lower in quality than imports?Can Pakistan ever manufacture and export its own cars?Watch till the end to hear Jamali's vision for Pakistan's automotive future in 2050.Socials:TBT's Official Instagram: https://www.instagram.com/thoughtbehindthings Muzamil's Instagram: https://www.instagram.com/muzamilhasan Muzamil's LinkedIn: https://www.linkedin.com/in/muzamilhasan Ali's LinkedIn: https://www.linkedin.com/in/ali-a-jamali-4004ba69/

WWJ auto analyst John McElroy says the top problem for automakers, suppliers and dealers is finding enough people to do the work. The biggest shortage is in body shops.

WWJ Auto Analyst John McElroy reports Indycars won't be the only cars on the Indy 500 track this weekend. Six Wienermobiles will race too.

In this episode, Braxton welcomes Ed and Brandi Caswell to talk about why and how they run their repair shop differently. Faith and generosity is some pretty crazy ways have become the foundation of their business culture, including their response to local disasters and support for employees' personal growth. They even host a weekly men's group at their shop and are launching scholarship programs, showing how small acts of service can transform both an auto repair business AND its surrounding community. 00:00 Positive Industry Podcast Initiative05:09 Prayer and Opportunity in Adversity08:40 "Journey from Teaching to Faith"12:38 Faith and Support Acknowledged13:55 Faith-Driven Business Transformation18:24 "Brandy's Empathy in Crisis"20:22 Empowering Growth Beyond Business25:09 God's Impact in Business27:21 "Industry Transformation: Faith-Driven Approach"31:42 Divine Opportunities and Platforms

In this episode of Meet the Expert with Elliot Kallen, we discuss the future of the automotive industry with Laura Perrotta, President of the New Jersey Automotive Retailers Association. Discover how tariffs, electrification mandates, and affordability concerns are shaping the automotive landscape. Learn about the challenges and opportunities facing consumers, dealers, and manufacturers in the coming years.

WWJ auto analyst John McElroy reports one way to lower the impact of tariffs could be playing around with transfer prices.

WWJ auto analyst John McElroy reports he was gobsmacked by what he saw at the trade show in Detroit, including self-programming robots.

Thanks to our Partners, NAPA Auto Care and NAPA TRACS  Recorded at Vision Hi-Tech Training & Expo, Kim Auernheimer shares insights from managing two shop locations in Brentwood and Monteagle, Tennessee, each with vastly different demographics and market dynamics. She dives into the unique challenges and strategies required to adapt to both environments, highlighting the importance of tailored marketing, community involvement, and a steadfast commitment to customer service and employee well-being. Kim's story illustrates how strong leadership and adaptability can build a solid reputation across diverse markets. Kim Auernheimer, CS Automotive, 2 locations, TN. Listen to Kim's Episodes HERE. Show Notes Watch Full Video Episode Vision Hi-Tech Training & Expo: https://visionkc.com/ Introduction to the Episode (00:00:00) Personal Interaction with Marcus Lemonis (00:03:14) Challenges in the Automotive Industry (00:05:10) Analogy of Automotive and Medical Fields (00:06:27) Three P's of Business (00:08:31) Market Differences: Tale of Two Cities (00:09:40) Demographics and Market Understanding (00:11:02) Adapting Strategies for Different Markets (00:15:35) Customer Service Approach in Monteagle (00:16:34) Community Engagement Strategies (00:20:06) Challenges of Remote Management (00:21:00) Marketing and Community Presence (00:22:00) Geofencing Marketing Tactics (00:22:39) Billboard Advertising Insights (00:24:04) Reputation Management Challenges (00:28:06) Building Customer Trust (00:29:56) Employee and Customer Care Philosophy (00:32:47) Business Name Evolution (00:33:28) Customer Experience and Joy (00:36:07) Upgrading Facilities for Service (00:36:29) Importance of Cleanliness (00:38:03) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club:

In this episode of the Millionaire Car Salesman Podcast, LA Williams and Tianna Mick (aka T Got Your Keys) pull back the curtain on some of the most overlooked—and underutilized—strategies that today's top automotive professionals are using to drive real results. "Social media absolutely has to be social. I got some tips that I could give to you if you want me." — LA Williams From communication techniques that reignite cold leads to modern tools that streamline the sales process, this high-energy conversation touches on the evolving toolkit of the 2025 car salesperson. Without giving too much away, let's just say if you've ever underestimated the power of a voicemail or dismissed AI as a “future thing,” this episode is about to change your mind. "AI is to just make workarounds so that way you actually have more time to focus on the things that are going to yield you the biggest result." — Tianna Mick Tianna and LA break down how today's buyers want to be engaged—and more importantly, how you can become the kind of salesperson who shows up where they are, with the right message, at the right time. If you're ready to stop selling like it's 2012 and start connecting like it's 2025, this episode is for you.   Key Takeaways: ✅ Voicemail Strategy: Creating engaging, curiosity-driven voicemails can significantly increase customer callbacks and drive sales success. ✅ AI in Dealerships: AI tools like ChatGPT and Podium enhance customer service by providing quick and relevant responses, ultimately improving lead conversion. ✅ Social Media Engagement: Leveraging platforms like Facebook and Instagram with a mix of personal, professional, and purposeful content helps build a loyal customer base. ✅ Personalization and Authenticity: Personalizing interactions and maintaining authenticity in customer communications is crucial for building trust and driving sales. ✅ AI Training for Sales: Encouraging salespeople to familiarize themselves with AI tools can streamline operations and save time, allowing focus on high-impact activities.   About LA Williams aka The Blind Master LA Williams, also known as the "Blind Phone Master," co-creates the Millionaire Car Salesman Podcast. With extensive experience in automotive sales, LA specializes in effective communication strategies, particularly over the phone. Known for his ability to transform ordinary sales approaches into high-impact experiences, he uses his expertise to teach others how to achieve success in the car sales industry. LA is also recognized for his innovative use of technology, especially AI, to improve sales processes.   About Tianna Mick aka T Got Your Keys Tianna Mick, famously known as "T Got Your Keys," is a prominent figure in the automotive sales space. With a deep-rooted passion for engaging with customers through social media and digital platforms, she leverages cutting-edge tools and strategies to maximize customer engagement. Tianna is an enthusiastic champion of dealership success, providing valuable insights on sales through various media, including the Millionaire Car Salesman Podcast.   Maximize Your Sales: The Art of Voicemails, AI, and Social Media in Car Sales Unlock the hidden potential of your dealership through the strategic use of voicemails, AI, and social media. A transformative approach to customer engagement is vital for boosting your bottom line this year. With effective communication strategies and technology-driven insights, you can revolutionize your dealership's operations and set the stage for unprecedented growth. Key Takeaways Voicemails Are Alive and Thriving: Contrary to popular belief, voicemails are a potent tool for engaging customers, as long as they are used correctly. AI as Your Secret Weapon: Leverage AI in every aspect of your dealership—from managing leads to sending perfect follow-ups. Social Media: Friend or Foe?: Embrace social platforms for what they were meant to be—social and engaging.   Voicemails: Not Just Old School, But Smart Voicemails are far from dead, especially if you know how to use them wisely. The power of a well-crafted voicemail lies in its ability to make the recipient curious enough to give you a callback. As LA Williams emphasizes, "If we could get conversations going…that's half the battle." Voicemail mastery involves not just what you say but how you say it—infusing the message with energy and a tone of trustworthiness while keeping them short and under 30 seconds. Williams further cautions against leaving dead voicemail messages. You know the ones—monotonously reminding prospects of what they already know. Instead, he advises creating valid curiosity using pointed questions. He asserts, "Tell the person that you have some key questions that you need to run by them." This technique effectively pulls the customer in and increases engagement rates. Despite the technological advancements in telecommunications, voicemail continues to be a fundamental tool in the salesperson's toolkit. With phones now transcribing voicemails into text, this feature offers a dual-engagement mode—listening and reading. The versatility of voicemails makes them an asset for reaching today's busy consumers. Harnessing the Power of AI for Lead Conversion Artificial Intelligence is not only the future; it's the present. It is a versatile tool that uniquely complements human efforts by managing leads and prompting timely follow-ups. As LA Williams introduces it, "Podium has Jerry, an AI whiz that sets up test drives, answers questions… and facilitates seamless sales." AI platforms like ChatGPT offer tailored sales messages, be they emails or text messages, carefully crafted to suit the customer's journey. The magic happens when AI is set to act like an intern—making suggestions, learning from each interaction, and evolving based on feedback. Williams shares a vivid story about how an AI app once malfunctioned, showing how deeply sales professionals rely on these tools. AI revolutionizes communication by enhancing the speed with which leads are managed. Instant responses are crucial in keeping customers warm, especially when a human may not be available to answer a call immediately. "Speed to lead is paramount," Williams reminds us, driving home the importance of fast, accurate customer service now achievable through AI integrations. Social Media Engagement: Beyond the Basics Social media isn't just another marketing tool; it's a robust platform for dynamic engagement. By presenting oneself authentically, you transform followers into raving fans. Williams explains, "From posting motivational quotes to sharing personal moments, social media should be an amalgamation of personal and professional." The strength of platforms like Facebook and Instagram lies in their capacity to humanize businesses and salespeople. Incorporating a balanced content strategy—personal, professional, purposeful, and polls—turns casual scrolls into potential sales leads. This dynamic space also represents the perfect proving ground for integrating AI-created messages. Social media's double-edged sword lies in how its ease of access can lead to lost opportunities if you aren't fully leveraging it. For car sales professionals, it serves as an extension of the dealership—bridging the gap between traditional sales techniques and the modern consumer journey. With these insights into voicemails, AI, and social media, the path to improving customer engagement and ultimately boosting sales is a journey revolving around choice and adaptation. Whether it's crafting that perfect voicemail, harnessing AI to nurture leads, or mastering the nuance of social media, each of these elements holds the potential to transform your dealership into a powerhouse. The time to act is now, and the tools you need are right at your fingertips. The future of auto sales won't wait—will you?     Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   ProMax: Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 29,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   ProMax: Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Michael and Anna Belliveau from the Institute Summit 2025. Michael shares his journey of purchasing an automotive shop and how he successfully increased sales by rebranding and transforming it into a tire and mechanical facility. Anna highlights the importance of investing in the shop's appearance and branding to attract more customers. Additionally, Michael discusses his future vision of expanding to multiple locations while maintaining exceptional customer service, drawing from his diverse experience in the automotive industry.00:00 Winter Tire Change Woes09:29 Sister's Preferential Treatment14:40 Parking Dispute Leads to Towing20:08 Renaming Positions Boosts Professionalism21:46 Business Longevity and Transition Coaching29:51 Building Enhancements Boost Local Visibility37:14 Reflections on Buying a Divided Shop37:47 Overpaid for Business; Misjudgment Unveiled43:25 Frustrated Customer's Investment Return Demand49:34 Comprehensive Car Diagnostics Explained58:22 No "Silver Bullet" for Wealth01:02:35 Striving for Car Perfection01:08:06 "Sticking to Strengths in Business"01:10:39 "Exchange for Growth Journey"01:17:26 Visionary and Integrator Dynamic

This episode is sponsored by Lockton, click here to learn more Season Five of the Automotive Leaders Podcast comes to a close, and with it, a year of powerful conversations that challenged the way we think about leadership in the automotive industry.This season wasn't just about bringing guests to the mic—it was about tackling real-world issues. From supplier risk and global tariffs to leadership challenges inside some of the industry's biggest names, every episode added a new layer to understanding where the automotive world is headed.Jan also took the podcast further than ever before, introducing translated episodes in Spanish and Ukrainian to reach a broader, more diverse audience. Live recordings from the Detroit Auto Show and the MEMA Annual Conference added fresh perspectives straight from the heart of the industry.We even ventured into academia, with conversations featuring the president of Kettering University and students from Wayne State University, offering a glimpse into the future of the workforce.With Season Six already in motion and a major episode on the Working Relations Index dropping on May 22nd, the journey continues. And if this season proved anything, it's that authentic leadership starts with honest conversations—and those are far from over.Themes discussed in this episode:The growing need for authentic leadership in the automotive industrySupplier risk and resilience in a challenging global marketThe impact of tariffs on suppliers and trade dynamicsHow OEM-supplier relationships shape the future of the industryInsights from academia on preparing the next generation of industry leadersHow emerging platforms like TikTok are influencing the industry narrative.Leadership lessons shared by top executives across the automotive sectorWhat to expect from the upcoming Working Relations Index dataYour HostJan Griffiths is the architect of cultural change in the automotive industry. As the President & Founder of Gravitas Detroit, Jan brings a wealth of expertise and a passion for transforming company cultures. Additionally, she is the host of the Automotive Leaders Podcast, where she shares insightful conversations with industry visionaries. Jan is also the author of AutoCulture 2.0, a groundbreaking book that challenges the traditional leadership model prevalent in the automotive world. With her extensive experience and commitment to fostering positive change, Jan is at the forefront of revolutionizing the automotive landscape. Reach out to her at Jan@gravitasdetroit.comMentioned in this episode:The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and SuccessWhy Automotive Leaders Need Emotional Intelligence with Daniel Goleman

WWJ auto analyst John McElroy reports Chinese cars are NOT taking a lot of market share in Germany as they total 1.5% of the German market.

Join Sean V. Bradley and L.A. Williams as they feature the incredible Toni Cornell, a true trailblazer in automotive sales who's making waves with her innovative use of social media. From being a young mom to becoming a six-figure earner, Toni's journey is nothing short of inspiring! "I went from a 15-year-old mom to making over six figures. You know, I haven't needed state assistance." – Toni Cornell In this episode, she opens up about how she's leveraged her personal and business Facebook pages to generate leads, sell cars, and grow her network organically, creating lasting relationships along the way! "I've been using social media for, I would say 10 years... and it's my main source of business." – Toni Cornell Toni shares the secrets behind her content strategy, designed to foster personal connections and community trust. With the support of her manager, she dives into her transition from BDC to full-time sales, emphasizing the power of adaptability and a human-first approach, especially in an era dominated by AI. Plus, discover how AI technologies like Podium's conversational AI are helping salespeople engage with customers continuously, enhancing their sales efforts. This episode is packed with game-changing insights you don't want to miss!   Key Takeaways: ✅ Toni Cornell achieved an impressive feat in automotive sales, selling up to 51 cars in one month, primarily through social media strategies. ✅ By using her Facebook pages, Toni reaches nearly 300,000 people, with over 90,000 direct engagements, which translates to daily leads and consistent sales. ✅ Social media is not only about direct sales; Toni emphasizes the importance of community engagement, authentic content sharing, and building trust with followers. ✅ Integrating AI into sales processes can facilitate continuous customer interaction, allowing professionals like Toni to manage increased leads without compromising personal touch. ✅ Managers like Harry play a pivotal role in recognizing and nurturing talent, encouraging the use of innovative platforms like the Millionaire Car Salesman Network to drive success.   About Toni Cornell Toni Cornell is a distinguished automotive sales professional who has mastered the art of selling vehicles through social media! Starting as a BDC representative, Toni has built an impressive career, selling up to 51 cars in a month and leveraging platforms like Facebook to expand her clientele. With over 17,500 organic followers and an engagement reach of 90,000 on her personal Facebook page, Toni has become a social media influencer in the automotive industry. Aside from her sales achievements, she is also recognized for her commitment to community service and advocacy!   Unlocking Success in Car Sales: Leveraging Social Media, Mentorship, and Innovation Key Takeaways: Social Media Mastery: Harnessing Facebook to generate leads and influencer-level engagement can significantly boost car sales. Mentorship and Empowerment: A supportive management team can elevate salespeople, transforming potential into performance. Innovation in a Changing Landscape: Staying ahead in the auto industry requires thinking outside the traditional dealership model.   Harnessing the Power of Social Media for Car Sales In today's digital age, social media has emerged as an invaluable tool for car sales professionals looking to maximize their reach and influence. Leveraging platforms like Facebook not only enhances personal branding but also serves as a powerful lead generation tool. Toni Cornell, a standout figure in automotive sales, exemplifies this transformation with her impressive use of social media to drive business outcomes. Toni's journey from a beginner to a leading salesperson showcases the monumental power of social media in sales. By cultivating a staggering 17,500 followers on her organic page, she managed to achieve an engagement level that reaches up to 300,000 people, with 90,000 directly engaging with her content. As she shares, "I have videos with up to 1.4 million views, and it's my main source of business." What sets Toni apart is not just her ability to attract followers but also her strategic use of Facebook as a revenue-generating tool, earning $1,000 to $2,000 a month from ad revenue. This showcases the potential of social media to supplement income while bolstering sales efforts. Her story is a testament to the impact of integrating social media into a sales strategy, emphasizing how platforms like Facebook can become indispensable allies in a competitive market.   The Role of Mentorship and Empowerment in Sales Success Behind every high-achieving professional is often a supportive mentor who recognized and nurtured their potential. For Toni Cornell, that mentor was her general sales manager, Harry, who not only identified her potential but also directed her towards invaluable resources to foster her growth. "I've been following it for a while. Someone just suggested it for me, and I really like the content, what you guys were about," Harry explains. Harry's approach highlights a critical element of success: empowerment. By encouraging Toni to join the "Millionaire Car Salesman Facebook Group," he provided her with tools that propelled her knowledge and operations beyond traditional dealership expectations. Harry describes Toni as someone who "took off with it" and transformed her online presence into a consistent source of leads, thereby enhancing dealership sales without any direct dealership expenditure. The essence of Harry's mentorship style lies in allowing salespeople to explore creative methods of growing their business while offering unwavering support. This strategy has propelled Toni to achieve remarkable feats, such as selling 51 cars in a single month. Her experience shows how encouragement and autonomy can unlock previously untapped potential within sales professionals.   Innovation: Leading the Auto Sales Industry into a New Era In a rapidly evolving automotive landscape, innovative thinking has become non-negotiable. The traditional dealership model's limitations are becoming increasingly apparent, especially when contrasted with the fresh approaches of individuals like Toni Cornell. Her story is a blueprint for those looking to thrive amidst industry changes. The proactive pursuit of alternative avenues, such as strategic social media utilization, not only fills the gaps left by traditional methods but also opens new doors for customer engagement. Harry, the GSM at her dealership, recognized this dynamic early on: "I didn't do anything with it. I didn't prospect it, I didn't work or lead. I wasn't in the CRM, didn't pay for it. It's all extra." Such forward-thinking approaches are critical, especially in an industry where to remain stagnant is to fall behind. As dealerships face tighter competition and evolving consumer expectations, integrating innovative tools like AI chatbots and personalized social media campaigns can enhance customer experience and loyalty.   Gaining Traction: Elevating Car Sales through Creativity and Community The journey depicted in this conversation serves as a powerful example of how combining social media prowess with effective mentorship can lead to unprecedented success in car sales. Toni Cornell's achievements underscore the profound impact that social media and community engagement can have on business outcomes. Her story is a reminder that in an ever-changing industry, innovation and adaptability remain the cornerstones of sustained success. Supporting team members and equipping them with the tools to thrive is not just beneficial for individual professionals; it contributes to a dealership's overall growth and resilience. As Toni continues to forge ahead, her journey inspires others to explore how they can reinvent their practices and embrace the digital age's opportunities. The account from the millionaire car sales podcast offers crucial insights into the changing automotive sales landscape. It shows that by embracing technology, mentoring talented professionals, and fostering a culture of innovation, dealerships can not only survive but thrive in a rapidly evolving marketplace.   Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   ProMax: Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 29,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   ProMax: Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!

Like the show? Show your support by using our sponsors. Promotive can help you find your dream job. Touch HERE to see open jobs. Need to update your shop systems and software? Try Tekmetric HEREIn this episode, Jeff is joined by Lisa Coyle and Joelle Pollak from Promotive! Lisa emphasizes the importance of choosing a workplace based on people and culture, not just pay, while Joel shares insights on the multi-step vetting and placement process Promotive uses to ensure strong fits between shops and technicians. Jeff also reflects on his career journey, highlighting how finding the right shop culture made all the difference in his job satisfaction and performance.We're so thankful for the support of Promotive as a sponsor of the podcast! Show your support for this show by thanking them for their sponsorship. And use them if you're looking for a job!00:00 Work's Impact on Personal Life06:09 Discover Interests Beyond Resume11:20 "Impact of Declining Practical Skills"19:47 "Challenges in Attracting Talent"25:58 "Unicorns: The Elite Problem Solvers"27:31 Value Beyond the Job37:11 Rejecting the Flat Rate Work Model39:03 Unicorn Diagnostic Tech Traits47:07 "Work Boot Replacement Benefits"49:54 Beer Exchange Rumor at Shops56:31 "Challenges of Working Interviews"01:00:53 "Honeymoon Phase in Dealerships"01:07:17 "Quirky Industry Changes"01:09:09 Consider Job Fit Before Switching01:17:30 "Tire Tech Job Dilemma"01:19:42 Mechanic's Seasonal Job Struggle Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode of the Changing The Industry Podcast, Lucas and David are joined by Cecil Bullard and Michael Smith from the Institute for Automotive Business Excellence. Cecil shares his insights on the importance of having a clear vision for the future of your business and personal life, emphasizing the need to plan for the long term. Michael provides valuable advice on the significance of high-performance culture and how setting the right expectations can lead to sustainable success.00:00 Self-Reliant Problem Solver09:43 "Personal Goal Setting Realization"14:10 Realization About Business Adaptation17:39 "Prepare for Future Transitions"25:38 Managerial Strategy and Communication Issues30:58 Unique Auto Service Advantage35:26 "Strategic Meeting Preparation"40:56 "Owner Commitment for Success"46:20 Replace Negativity with Positive Leadership48:25 Work Delays and Challenges53:17 "Prioritize People Development Over Metrics"01:01:33 Frustration's Psychological Roots in Performance01:07:09 "Life's Bigger Picture & Goals"01:09:07 Tombstone Exercise: Legacy Writing

WWJ auto analyst John McElroy says he would do away with lane keep assist feature on cars.

WWJ auto analyst John McElroy reports a group of investors in Serbia want to bring back a car that was the butt of many jokes. But the new Yugo will be an EV.

Thanks to our Partners, NAPA TRACS, and Today's Class Recorded at the NAPA Now Conference celebrating NAPA Auto Care's 100th anniversary, Jason Rainey, Vice President of NAPA Auto Care, and Matt Crumpton, Director of Program Development, introduce the Team Tool Rebate program, which helps technicians manage tool debt while providing shops with funds to reward and retain talent. The conversation also emphasized NAPA's apprenticeship and training programs, showcasing the company's commitment to education, workforce development, and genuine partnerships. Rainey and Crumpton highlight NAPA's dedication to listening to its Auto Care members and delivering solutions that go beyond parts, aiming to uplift the industry through support, innovation, and strong shop culture. Matt Crumpton, Director of Program Development, NAPA Auto Care Jason Rainey, Vice President NAPA Auto Care. Jason's previous episodes HERE Show Notes: Watch Full Video Episode Introduction to NAPA NOW Conference (00:00:00) Training Focus at NAPA NOW (00:05:07) Introduction of Team Tool Rebate (00:06:22) The Concept Behind Team Tool Rebate (00:07:33) Allocation Process for Rebate Funds (00:10:59) Creating a Positive Shop Culture (00:12:25) Rebate Program Impact (00:15:02) Strengthening Relationships with Members (00:15:59) Understanding NAPA's Programs (00:17:08) Partnerships in the Automotive Industry (00:17:56) Team Tool Rebate Launch (00:19:51) Celebrating Partnerships (00:21:28) Engaging Technicians (00:22:17) Listening to Member Feedback (00:23:13) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube:

Thanks to our Partners, NAPA Auto Care and NAPA TRACS  Derek Kaufman discusses the future of the automotive industry, from tariffs and Chinese EVs to the rise of hydrogen, e-fuels, and AI in repair shops. He explores how automation, policy, and innovation are reshaping the landscape—and why independent shops must build trust, embrace technology, and invest in training to stay competitive. Derek Kaufman, Managing Partner, Schwartz Advisors, Listen to Derek's previous episodes HERE. Show Notes Watch Full Video Episode Introduction of Derek Kaufman (00:00:00) Discussion on Tariffs and Market Reactions (00:02:28) Concerns About Chinese EVs (00:05:06) Historical Context of Quality in Automotive Industry (00:05:26) Impact of EV Tax Credits on Sales (00:08:25) Rethinking Climate Change and Transportation (00:09:27) Future of Internal Combustion Engines (00:14:33) The Role of AI in the Automotive Industry (00:16:12) Humanoid Robots in the Workforce (00:17:01) The Aging of Cars (00:19:48) Humanoid Technology in Automotive (00:20:49) Hydrogen Fuel Developments (00:21:21) Refining Capacity and Renewable Fuels (00:22:01) Distributed Power and Solar Farms (00:23:16) Customer Loyalty Through Expertise (00:25:34) Embracing EV Training (00:26:06) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram:

What happens when unstoppable determination meets next-level creativity on the sales floor? In this powerhouse episode of the Millionaire Car Salesman podcast, Sean V. Bradley sits down with automotive sales phenom Tiffany Jean Haggerty-Kruzer—a woman who's rewriting the rules and setting new records at her Honda dealership. "Too many people are busy selling the car when they should be busy selling the appointment." — Tiffany Jean Haggerty-Kruzer From bold marketing moves to unexpected customer connection strategies, Tiffany brings an energy and perspective that will challenge everything you think you know about car sales. Her journey is real, raw, and packed with insights dealership professionals can't afford to miss. "When people tell me I can't do something... it makes me want to show everyone that I can do better than everyone else." — Tiffany Jean Haggerty-Kruzer If you're ready to think bigger, sell smarter, and stand out in your market, this episode is your blueprint. Just be warned: it might change the way you sell forever!   Key Takeaways: ✅ Innovative Marketing: Tiffany differentiates herself by using personalized postcards, lottery tickets, and relationship-building tactics to enhance customer engagement and satisfaction. ✅ Networking Strategy: Effective use of social media groups and reciprocal relationships with other local businesses boost her sales and referral network. ✅ Overcoming Challenges: Despite early gender bias, Tiffany's resilience and commitment to excellence propelled her to the top of her field. ✅ Family in Automotive Sales: Tiffany's success has inspired her daughter to follow in her footsteps, building a successful career in car sales. ✅ Focus on Customer Relations: By treating customers as friends and continually fostering these relationships, Tiffany ensures a steady stream of referrals and repeat business.   About Tiffany Jean Haggerty-Kruzer Tiffany Jean Haggerty-Kruzer is a seasoned automotive sales professional with over 23 years of experience in the industry. Starting her career in 2001, Tiffany has demonstrated exceptional skill and resilience, transitioning from selling cars at a Honda dealership, where she is currently the top saleswoman, to becoming a notable figure in the automotive sales community. Known for her ability to sell over 60 cars in a month, Tiffany not only excels in vehicle sales but also in building meaningful customer relationships and inspiring fellow sales professionals. Her daughter, Liana Nikel, is also a talented salesperson in the automotive industry, working with GMC and achieving success early in her career!     The Path to Success: Insightful Lessons from a Female Automotive Trailblazer Key Takeaways: Embrace resilience in a challenging automotive environment, especially as a woman in a male-dominated industry. Harness innovative strategies and technology to maximize efficiency and sales outcomes. Foster invaluable networks and relationships within the industry and community for sustained success. The automotive industry, like many others, is often seen as a male-dominated space. Yet, trailblazers like Tiffany Jean Haggerty-Kruzer have shattered these perceptions, proving that women can excel and redefine success in car sales. This engaging conversation between Sean V. Bradley, LA Williams, and Tiffany reveals insightful themes centered around resilience, innovation, and networking. Each of these themes is crucial for anyone looking to thrive in the automotive sales world.   Resilience Against Industry Challenges Resilience is a recurring theme throughout the transcript. Tiffany's journey in the automotive industry wasn't smooth from the outset. Her initial challenge was during a job interview with a BMW dealership, where her potential was prematurely judged based on her gender. "The manager walked in, saw I was a female, and walked right back out," she reflects, with a sense of triumph over what would have discouraged many. Such prejudices, unfortunately, aren't rare. Many women in various industries face similar biases. Tiffany's story serves as an inspiring testimony that challenges are not roadblocks but stepping stones to success. Her approach is clear: "Pretty funny because that honestly gives me more drive. When people tell me I can't do something…it makes me want to show everyone that I can do better than everyone else." The broader implication is a call for resilience in the face of unfair treatment and stereotypes, advocating for perseverance and persistence. Tiffany's success speaks to those who doubt their capabilities in overcoming industry-specific hurdles and provides a beacon of hope for aspiring female professionals.   Leveraging Innovative Strategies and Technology Innovation, especially in terms of leveraging tools and personal strategies, is crucial for sustained success in the automotive industry. Tiffany illustrates a clear understanding of how standing out requires more than just conventional techniques. She asserts, "I always wanted to be different than everyone else because that's what makes you successful." Her use of handwritten postcards, light-hearted lottery tickets, and the creation of evidence manuals highlights a sophisticated approach to building relationships and enhancing customer engagement. She explains, "People don't like to open up envelopes, you know, too much. So, I really feel that if you have it on a postcard and they get it in the mail, they're going to read it right away." Additionally, there's an emphasis on the integration of technology and automation in streamlining operations. Bradley's advice regarding AI underscores the importance of embracing technological advancements. "I would love to be able to promote your business," Tiffany concurs, signaling an openness to adopting innovative tools that can further accentuate her already effective strategies. Such tools can increase productivity and allow industry professionals to scale their efforts, revealing the potential impact of technology on sales efficiency.   Building Networks for Long-term Success Networking within the industry and broader community is an essential element of Tiffany's success story. Her strategy in creating valuable, sustained relationships lays the foundation for reliable referrals and repeat business. Her community engagement, characterized by distributing business cards with donuts to banks and clothing stores, exemplifies her proactive approach to fostering relationships. "Basically, I have just…one big friendship because they'll know who to call when they need a car," she shares, underscoring the importance of turning customers into long-term allies and advocates. This relational approach allows her to close a significant number of referral-based deals each month and steadily build her reputation. Professionals in the automotive industry can learn from Tiffany's approach to networking. By developing reciprocal relationships, such as with mortgage brokers and real estate agents, sales associates can create a widened network of potential customers and referrers. The broader implication here is the undeniable value of community integration and professional alliances in achieving robust, long-term success. Without limiting herself to traditional norms, Tiffany has utilized a combination of personal initiative, relationship-building, and innovative thinking to redefine success in the automotive world. For emerging and seasoned professionals alike, her approach presents actionable insights: aim for excellence irrespective of prejudice, employ technology to enhance efforts, and cultivate indispensable networks. Through these insights, Tiffany Jean Haggerty-Kruzer not only stands as a model for female empowerment but also as a luminary for all who strive to excel in the automotive sales industry.     Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability. Visit www.nccdirect.com/dealer-synergy to learn more!   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 29,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit. Visit www.nccdirect.com/dealer-synergy to learn more!   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!  

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David welcome David Macholz, the President and CEO of AVTECC (Advanced Vehicle Technology Education and Credentialing Coalition), to discuss the evolution of the automotive education industry. David shares his journey from a career in education to leading a company focused on reimagining vehicle technology education. The conversation highlights the need for performance-based certification to address the industry's skills gap. David also emphasizes the importance of moving beyond traditional testing to ensure technicians have the competencies necessary for today's advanced automotive technologies.00:00 Lack of Professional Pathways09:46 Substitute Teaching at BOCES13:37 Reflecting on Career and Education Choices20:10 ASE Certification Boosts Technician Salaries22:58 "AvTech: Redefining Learning Approaches"27:03 Diverse Learning Styles Explored36:48 Rethinking Student Credentialing Methods42:06 Questionable Accreditation Practices43:04 Credentialing Standards vs. Budget Priorities53:19 Marketing Recognition Impacts Perception57:23 EV Safety Certification Overview01:02:13 "Industry Lacks Essential Education"01:06:12 Seeking Support for Innovative Industry Advancement01:14:09 Engaging Founding Supporters01:15:50 Gratitude for Industry Support

ASK RICK – Outguessing "Tariff Price Hikes" In The Automotive Industry - Failed Car Deals - Best Car Jobs For Kids! The post TMCP# 608: ASK RICK – Outguessing “Tariff Price Hikes” In The Automotive Industry – Failed Car Deals – Best Car Jobs For Kids! first appeared on The Muscle Car Place.

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Brandon Ballou, Dominic Garcia, David Heine, and Nancy Sanguinetti for a wide-ranging discussion on technology and change in the automotive parts industry. The group highlights the increasing use of AI in both content creation and automotive repair, including how AI-driven tools could revolutionize parts ordering and reduce costly mistakes. They also discuss Worldpac's recent advancements, such as updates to Speed Dial 2.0 and improvements in customer experience, and touch on industry-wide challenges like part returns, supply chain complexity, and the importance of building strong relationships between shops and suppliers.00:00 Connector Scanning Technology's Accuracy03:27 Parts Ordering Accuracy Challenges08:05 Beware of Sketchy Shops12:27 Inventory Optimizing: Rotors & Returns13:18 Efficient Routes Reduce Return Rates18:26 World Pack's Positive Transformation22:14 Speed Dial Website Development Update23:22 Worldpack 2.0: User-Friendly Dashboard27:26 "Expand Parts Suggestion Feature"32:18 "CTR Sales Boost from OE Assurance"33:08 "Understanding OE Labeling Advantages"39:09 "Bridging the Gap Campaign Success"42:31 Aging Car Fleet Challenges46:00 Perceptions of Automotive Careers48:12 Navigating Increasing Automotive Complexity52:43 Parts Integration with Monique Discussion53:13 Streamlining Auto Part Sourcing57:22 Expert Guest Invitation

President Trump signed an executive order aimed at softening the blow his tariffs have imposed on the automotive industry and U.S. manufacturers. But tensions with China remain high and China’s Ministry of Foreign Affairs issued a video saying it would not back down from the trade war with the U.S. Geoff Bennett discussed more with Gavin Bade of The Wall Street Journal. PBS News is supported by - https://www.pbs.org/newshour/about/funders

In this powerful episode of the Millionaire Car Salesman Podcast, hosted by Sean V. Bradley and LA Williams, we bring in a special guest: Penny Vettel-Diersing! Penny shares her extensive experience in auto dealership marketing, starting with a breakdown of intelligent lead routing within the BDC and why customized communication strategies are critical for maximizing every lead opportunity.  "What value before you click send, on a text, on a chat, on an email, what value are you giving to the customer." The conversation then leads to Penny's innovative take on digital marketing, Google tagging, and advanced analytics — showing how dealerships can move beyond simple reply metrics to truly measure the value of every communication effort. And her #1 success in her dealership - Text messaging! "A successful text campaign isn't about the reply count. It's about the action a customer takes after getting your text." If you're ready to sharpen your marketing, drive more meaningful engagement, and rethink how you track success, this episode is a must-listen!   Key Takeaways: ✅ Intelligent Lead Routing: Penny emphasizes the importance of routing leads based on dealer expertise to boost sales efficacy rather than the traditional round-robin method. ✅ Text Communication vs. Marketing: The distinction between communication and marketing was highlighted by Penny, as she proposed data-driven, actionable strategies for improving dealership engagement. ✅ AI-Powered Marketing Tools: The use of technology, particularly AI like Google Gemini, provides cutting-edge solutions for marketing strategies under fluctuating market conditions, improving customer interaction. ✅ Value over Engagement: Penny argues that effective communication should aim to drive customer action rather than merely waiting for a reply, revolutionizing standard dealership practices. ✅ Google Tagging Efficiency: Implementing URL tagging in communications not only tracks engagement but provides essential insight into the effectiveness of each marketing campaign.   About Penny Vettel-Diersing Penny Vettel-Diersing, is a 27-year automotive industry veteran who has mastered digital marketing, business development, and sales strategies! Penny began her automotive career in 1998 at Reynolds & Reynolds, where she specialized in web-based internet lead software, programs, and processes. In 2002, she moved into retail and began building and running business development centers. Since then, her career has expanded to include digital marketing strategies. She manages the sales process from advertising to business development (and everything in between)! Penny is a published author writing: Texts That Sell: How Modern Text Strategies Can Revolutionize Sales Engagement in Automotive Retail!   Inside the Dealer's Mind: Innovative Strategies for Success in the Automotive Industry   Key Takeaways: Strategic Communication: Crafting text marketing campaigns with value-driven calls to action is crucial for engagement and conversion. Intelligent Lead Routing: Tailoring lead allocation based on individual agent expertise can significantly enhance dealership performance and customer satisfaction. Leveraging Technology: Utilizing AI and analytics tools can provide deeper insights and improve marketing outcomes.   Transforming Communication Strategies in the Auto Industry In the fast-evolving landscape of the automotive industry, staying ahead hinges on the ability to embrace innovative communication strategies. Penny Vettel-Diersing, a veteran with 27 years of industry experience, shares a profound insight into how text communication and marketing techniques can redefine dealership success. "You never send a text message to a customer that doesn't give them something exciting to do," Penny emphasizes. This approach not only encourages engagement, but also empowers potential buyers with actionable information. Through the strategic use of Google Tagging and analytics, dealerships can track customer actions, gaining insights into what works and what doesn't. Penny states, "I want to know if they actually did it right… I take that tiny URL and when you click it, I see what you're doing on my website." By focusing on the actions that customers take rather than merely their replies, dealerships can refine their strategies to maximize conversions. This shift in perspective allows dealers to offer solutions tailored to the unique needs of each customer, driving both engagement and sales. Overall, the emphasis on creating value before clicking send and adopting a detailed approach to text communication highlights a pivotal change. Texts should be more than mere messages—they should be dynamic touchpoints that bring meaningful value to the customer. With this strategy, dealerships can foster stronger relationships and enhance customer loyalty. Intelligent Lead Routing: The Path to Empowerment The whirlwind of leads that dealerships manage can often become chaotic without a structured strategy. Penny's approach to intelligent lead routing serves as a beacon of efficiency. By recognizing and capitalizing on the unique strengths of each team member, dealerships can align customer needs with the right expertise. "A lot of dealers want to try to have the government cheese mentality… here's a lead for you, here's a lead for you," remarks Sean V. Bradley. By implementing a system of intelligent lead routing, dealers can customize the lead allocation process. This ensures that opportunities are distributed based on proven strengths, allowing the most capable agents to handle specific customer inquiries. This targeted approach eliminates the pressure of trying to fit a square peg in a round hole and instead nurtures precision and efficacy. The use of intelligent lead routing establishes a comprehensive understanding that each lead requires a distinct approach, aligning resources to meet customer expectations effectively. Beyond improving operational efficiency, this strategy nurtures personal growth within the sales team, transforming the mindset from mere opportunity handling to strategic problem-solving. With detailed insights into their performance, agents can continuously refine their skills, enhancing overall dealership performance. Capitalizing on Technology for Success The integration of Artificial Intelligence (AI) and analytics is an evolving force with the potential to redefine success in automotive marketing. As Penny illustrates, leveraging AI tools like Google Gemini can uncover valuable insights, generating innovative approaches to customer communication. Through AI-generated strategies and templates, dealerships can streamline the creation and deployment of marketing campaigns, amplifying their effectiveness. The power of AI lies in its ability to deliver personalized and insightful information rapidly. "You know, you have to take the high road," Penny notes, stressing the importance of communicating with confidence and competence. By automating repetitive tasks and uncovering hidden patterns, AI enables dealerships to focus their energy on nurturing meaningful connections with potential buyers. The use of analytics tools, such as Google Tag Manager, complements AI, allowing dealerships to measure the success of their campaigns with precision. By integrating tagging and analytics, dealerships can gain visibility into the customer journey, monitor their interactions, and make data-driven decisions that optimize future efforts. This fusion of technology empowers dealers with the knowledge to not only meet but exceed customer expectations, ensuring continued success. Reflecting on Innovative Dealership Practices The insights shared by Penny Vettel-Diersing and Sean V. Bradley emphasize the transformative power of innovative strategies in the automotive industry. By redefining communication strategies, dealerships can engage potential buyers with purpose, creating value-driven interactions that foster engagement and loyalty. Emphasizing intelligent lead routing ensures that each prospect is matched with the right expertise, enhancing customer satisfaction and sales team efficiency. Leveraging AI and analytics technology transforms marketing efforts, delivering targeted insights and enabling data-driven decision-making. These strategies illustrate a holistic approach to dealership success. By integrating these techniques, dealerships can adapt to changing customer preferences, capitalize on technological advancements, and forge deeper connections with their customers. As the automotive landscape continues to evolve, dealerships equipped with these innovative practices will be poised to navigate the challenges and opportunities that lie ahead.   Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability. Visit www.nccdirect.com/dealer-synergy to learn more!   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit. Visit www.nccdirect.com/dealer-synergy to learn more!   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!  

Glenn Stevens, Jr., Executive Director, MichAuto; Vice President, Automotive and Mobility Initiatives, Detroit Regional Chamber. Impact tariffs will have on Michigan's automotive industry

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, David and Lucas are joined by Dori Epstein, a Senior Business Advisor at the Institute for Automotive Business Excellence. Dori emphasizes the importance of developing a strong organizational culture, prioritizing emotional intelligence and leadership development. She highlights that shops focusing on these areas attract more committed employees seeking long-term careers rather than just jobs. David and Lucas discuss their experiences, including the challenges of maintaining a healthy work environment and the significance of self-awareness in business relationships.00:00 Preserving Self in Business Coaching04:36 Boost Revenue Through Emotional Intelligence07:27 Fostering Purposeful Employee Engagement11:41 Workplace Truths and Authority Struggles13:54 "Understanding Different Perspectives"18:57 Robots: Future Cleanup Providers20:50 Office Culture Shift: Complaints Over Productivity22:55 Hollow Titles and Empty Promises26:29 "Culture of Open Communication"30:15 "Know Their Endgame or Avoid"33:51 Tree-Hugger vs. Job Reality37:30 Bitter Mechanic's Legacy40:37 Rewiring Mental Patterns43:20 Overcoming Fear of Flying46:46 Boost Business with Emotional Intelligence48:23 "Culture's Role in Business Success"52:03 Resolving Conflicts Collaboratively54:40 David's Competitive Nature Lacks Grace