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Join Sean V. Bradley as he delves into the transformative role of artificial intelligence in car dealerships with Chuck Schwan from Muscatell Subaru! In this episode, Chuck shares his insights on how AI, particularly through the use of Podium's AI solutions, is revolutionizing the automotive sales industry! He discusses his role in integrating third-party vendor applications and how AI serves as a vital tool to enhance customer engagement without replacing human jobs. Chuck redefines AI as a dependable assistant that never tires, offering consistent service around the clock! Throughout the conversation, Chuck discusses the practical applications of AI in handling leads and improving customer communication at Muscatell Subaru. With a robust integration into their CRM system, AI proved instrumental in managing thousands of leads efficiently. Chuck emphasizes the benefits of AI, such as setting numerous successful appointments that converted into sales, and the importance of AI remaining professional and unfazed by rejection! By continuously learning and adapting, AI augments the sales team's efforts, addressing typical industry challenges like engagement and attrition, while ensuring no lead is left unattended! From maximizing efficiency to overcoming common dealership challenges, this conversation is packed with insights that will inspire you to rethink how your dealership operates. Whether you're curious about the role of AI or looking for ways to streamline your sales process, this episode has something for you. Key Takeaways AI Implementation: Learn how Muscatell Subaru integrates AI using Podium to manage leads, resulting in significantly increased customer engagement and sales. AI's Role in Dealerships: Discover how AI serves as a relentless tool that enhances customer service by handling repetitive tasks, allowing sales teams to focus on nurturing personal interactions. Transformational Results: Understand the profound impact AI has had on appointment setting and sales conversion rates at Muscatell Subaru, highlighting the promise of this technology. Managing Expectations: Chuck outlines the collaborative approach between AI and the sales team, ensuring a seamless customer experience and leveraging AI's ability to communicate at any time. Forward-Thinking Strategy: Gain insights into future integrations that might streamline dealership operations further, merging AI capabilities with existing platforms for more efficiency. About Chuck Schwan Chuck Schwan serves as the Internet Director at Muscatell Subaru, located in Moorhead, Minnesota. With a rich career in the automotive industry since 2009, Chuck began his journey selling Hondas, later transitioning to roles in parts and accessories, and then as an Internet Sales Manager. His diverse experience includes a year in finance at a powersports store before embracing his passion for Subaru. Under the leadership of Ward Muscatell, Chuck has been pivotal at Muscatell Subaru for nearly eight years, focusing on third-party vendor integrations and training AI to enhance dealership operations. Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more! Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably! Artificial Intelligence in Automotive Sales: Revolutionizing Engagement and Customer Experience Key Takeaways AI as a tool for enhancement: Artificial intelligence is not here to replace jobs but to enhance efficiency and engagement in automotive sales. Improving customer engagement: AI has proven to significantly boost engagement rates, leading to more appointments and sales. Integration with existing systems: Tools like Podium integrate seamlessly with CRMs, making AI a powerful addition to the sales process. Artificial intelligence (AI) is a transformative force in many industries, and automotive sales are no exception. From enhancing customer engagement to streamlining communication processes, AI offers a myriad of benefits that reshaping the dealership experience. In this article, we'll explore how AI is being integrated into automotive sales, focusing on dealer interactions, engagement improvement, and the seamless integration with existing tools like CRMs. AI: An Indispensable Tool for Dealerships AI has increasingly become an indispensable tool for dealerships, providing a consistent and seamless experience for both the dealerships and their customers. As Chuck Schwan, the BDC Manager at Muscatel Subaru, astutely points out, "AI is just a tool to generate engagement, and once we've got the engagement, then we just train it to hand off to our sales staff." One of the most significant attributes of AI is its unwavering consistency. Unlike human sales representatives, AI never tires, never gets frustrated, and delivers the same quality of interaction every time. Schwan expresses this sentiment by highlighting, "It's the worker that never stops, that never gets frustrated. Someone can tell it to bleep off, and the next message is sunshine and roses." Another impactful aspect of AI lies in its ability to handle mundane and repetitive tasks, freeing up human resources to focus on more complex interactions. Schwan emphasizes the value of AI in managing engagement tasks like sending out text messages and emails, noting, "It's really just another tool to take care of the crap part of the job that no one likes." Revolutionizing Customer Engagement in Automotive Sales Artificial intelligence has revolutionized customer engagement in automotive sales, offering unprecedented levels of interaction and personalization. Sean V. Bradley, host of the Millionaire Car Salesman podcast, underscores the transformative impact of AI, illustrating how it addresses a longstanding issue: "Emails connect at only two to four percent. But with AI, it scales accordingly. AI could deploy to all of those opportunities in real time." The introduction of AI into the sales workflow not only boosts engagement rates but also enhances the customer experience by personalizing interactions. Schwan shares staggering results from using AI at his dealership: "Our first month of using Podium, Alicia set 64 appointments, 50 showed up, and 40 sold." The success of AI in improving engagement rates is multifaceted. It ensures responses are timely and addresses customer queries with precision and clarity, which drastically reduces the lag time often experienced in traditional processes. Additionally, AI's adaptability allows it to work around the clock, reaching out to customers at their convenience, as Schwan describes, "She talks to them when they want to be talked to." Seamless Integration with Existing Sales Tools A significant advantage of integrating AI into the automotive sales ecosystem is its compatibility with existing sales tools, enhancing productivity and efficiency. For dealerships operating with established CRMs like VIN Solutions, AI technology such as Podium provides an invaluable bridge between modern AI capabilities and traditional CRM functionalities. Schwan details how this integration benefits his dealership, explaining that AI interacts with CRM data to streamline follow-up and engagement: "It's an API back and forth. It'll write into the notes what's been said by the artificial intelligence." This seamless flow of information ensures that all communication, whether initiated by AI or a human, remains centralized and accessible, fostering a more cohesive customer interaction experience. Moreover, Podium's customer support and adaptability set it apart in the crowded field of AI tools. Schwan appreciates Podium's willingness to tailor solutions to his dealership's specific needs, observing, "They always want to know not just what to change, but why I want to change. So, they're really trying to understand what Muscatel Subaru needs from the AI." The integration of AI with CRMs not only optimizes the sales process but also minimizes resource redundancy by effectively aligning AI capabilities with existing processes. Schwan notes that while some redundancy may occur, AI predominantly takes on the heavy lifting in initial outreach, allowing his sales team to focus on personalized follow-ups and closing deals. Dealerships looking to thrive in today's competitive landscape must recognize the value of AI as a catalyst for operational efficiency and enhanced customer interactions. By leveraging AI, dealerships can not only boost engagement and drive sales but also streamline communication processes. Artificial intelligence is reshaping the automotive sales landscape by enhancing engagement, personalizing customer interactions, and seamlessly integrating with existing CRM systems. Schwan's experience with AI at Muscatel Subaru exemplifies the transformative potential of this technology. AI is not a passing trend; it's a powerful tool that, when harnessed effectively, will continue to redefine the way dealerships connect with and serve their customers.
Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode, Lucas and David are joined by Josh Parnell, a leadership coach with Limitless Leadership. Josh discusses his people-first leadership philosophy, highlighting the importance of authenticity and vulnerability in effective leadership. David shares a candid story about a human error in car repair, contrasting it with the potential precision of automated systems. The trio humorously explores the dynamics of trust between humans and robots, debating the future roles of leaders in an increasingly automated industry.00:00 Accidentally touched client's spit cup, disgusting.06:03 Product quality declined; consider complete grooming kits.07:25 Eric and Scott's beard oil brand, tough identity.12:35 AI automates car service with precise personalization.15:54 He'll double-check his work with paint pen.18:15 Confidence in superior product despite customer indifference.20:25 Busy schedule; juggling work and errands.25:36 Robots assemble; humans double-check quality.28:44 Philosophy unchanged; add personal touch, uniqueness.32:29 Animals fight for dominance, not artistic contemplation.35:35 Create safety and trust for clarity, direction.38:01 Communication issues lead to disengagement and discontent.42:18 Frank talk on attendance; resolved positively.44:43 Growth requires persevering through uncomfortable challenges.47:11 Mountain Dew acid prevents kidney stones formation.49:57 Urologist explains VA's unique lawsuit protection method.55:01 Assume positive intent for constructive feedback.56:55 Document scheduled one-on-ones for actionable meetings.
WWJ auto analyst John McElroy reports one of the most iconic auto brands is moving to electric cars, but will it help the company survive?
WWJ auto analyst John McElroy reports one China expert expects Mexico to put new tariffs on Chinese cars.
Send us a textIn this episode of the Motor Trade Mentors Podcast, Joe Betty and David Gott tackle the challenges of the automotive market, covering stock management, pricing strategies, and building a sustainable business. They discuss auction processes, customer expectations, financing hurdles, and the stress of balancing satisfaction with profitability. Packed with insights on market trends, inventory rotation, and scaling operations, this episode is a must-listen for anyone in the motor trade looking to refine their strategy and learn from industry experiences.---------------------------------------------------------------------------------APPLY TO BE ON THE PODCAST: https://shiftingmetal.co.uk/be-on-the-podcast---------------------------------------------------------------------------------Joe Betty: @ShiftingMetal David Gott: @cardealerpro ---------------------------------------------------------------------------------Found it useful or interesting? You can now show your support and buy us a coffee
In this episode, I sit down with Rob Cochran, Chairman & CEO of Cochran Automotive Group, 39th largest dealer group in the nation, to dive into the future of the automotive industry and the critical changes dealers must embrace. Rob has also been on the NADA board since 2020 and is the upcoming 2025 Vice Chairman and 2026 Group Chairman. Rob sheds light on the government mandates, OEM conformity, and digitalization that are reshaping the landscape. From ADAS and autonomous driving to the impact of China on global OEMs, Rob explains how the industry is evolving and why the focus must remain on the customer. We discuss the importance of building strong, long-term relationships with customers, as dealers must adapt to new technologies and changing shopping behaviors. Rob emphasizes the need for dealerships to shift from short-term targets to a customer-centric, experience-driven approach that nurtures loyalty and supports sustainable growth. As we explore the rise of AI, Rob highlights how it's revolutionizing both sales and service processes, and how dealers must rethink traditional methods to stay ahead. With a deep dive into leadership philosophy, culture, and growth strategies, Rob offers valuable insights into leading a dealership through these changing times. Don't miss this compelling conversation about navigating change, fostering loyalty, and driving the future of the automotive retail industry Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com
WWJ auto analyst John McElroy reports Toyota is looking to cut costs by working directly with tier 2 suppliers.
In this festive and action-packed episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and Tianna 'T Got Your Keys' Mick uncover the secrets to transforming the holiday season into your dealership's most profitable time of the year! "This was the most lucrative season when I was selling cars because of the tactics we're discussing today." - Tianna Mick As consumer spending surges during Thanksgiving, Black Friday, Cyber Monday, Christmas, Hanukkah, Kwanzaa, and New Year's, Sean and Tianna provide actionable strategies to make your dealership stand out. From crafting irresistible holiday-themed promotions to building emotional connections with buyers, they reveal how to tap into the holiday mindset and close more deals than ever. ✨ Key Takeaways You Don't Want to Miss: ✔️ Understanding the holiday buyer's mindset and financial behaviors. ✔️ Proven promotional strategies that attract attention AND conversions. ✔️ Festive branding techniques that build trust and excitement. ✔️ Inventory planning to meet demand without overstocking. ✔️ How to incentivize referrals and leverage holiday buzz for long-term success. ✔️ Tips to carry holiday momentum into the new year! "During the holiday season, people are naturally conditioned to knowing that they've got to spend money. Let's take advantage of that." - Sean V. Bradley Whether you're a dealer principal, sales manager, or automotive professional looking to crush your year-end goals, this episode is packed with the tools and tactics you need to end the year strong and set yourself up for success in 2025.
Innovation comes in many forms, and compliance professionals need to be ready for it and embrace it. Join Tom Fox, the Voice of Compliance, as he visits with top innovative minds, thinkers, and creators in the award-winning Innovation in Compliance podcast. In this episode, host Tom Fox is joined by Tom Kline, a seasoned automobile industry expert and risk management authority. The two Toms delve into specific risks unique to car dealerships and how to manage customer and employee relations to avoid regulatory problems effectively. Kline shares his extensive experience from almost 35 years in the industry, detailing strategies like proactive online reputation management and creative contractual clauses designed to preempt legal issues from customer disputes. They also discuss the complexities of insurance policies in the automotive sector and the importance of understanding coverage as a risk mitigation tool. Kline introduces ‘Tuck the Octopus,' a metaphor for handling the multifaceted challenges dealerships face, emphasizing customer service's importance in fostering long-term loyalty. Key highlights: Key Risks in Automobile Dealerships Managing Customer and Employee Complaints Upstream Risk Management Tuck the Octopus: A Creative Solution Service Aspect of Dealerships Resources: Tom Kline on LinkedIn Better Vantage Point Tuck the Octopus Tom Fox Instagram Facebook YouTube Twitter LinkedIn
The following article of the automotive industry is: “Where Is the World Going Regarding the Automotive Industry?” by Fernando Enciso Pérez Rubio, Director General, Grupo Autofin.
Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode, Lucas and David are joined by Justin Allen of Hunter Engineering and Braxton Critcher of Auto Repair News Today to discuss the unique challenges auto shop owners face today. Justin shares his perspective on nurturing and coaching business efficiency rather than just selling equipment. David highlights the complacency and inefficiencies in many shops, while Lucas underscores the importance of long-term financial planning and delegation in preparation for retirement.00:00 Early in first relationship, married first girlfriend.08:45 Braxton asks questions while making videos.12:11 Prioritize customer needs over complete repairs.20:24 Experiences differ noticeably between repair shops.23:30 Shops incentivize profitable diagnostic work patterns.31:37 Navigating illness can be emotionally challenging.34:12 Cancer spreading in spine; patient experiencing pain.38:53 Lacking drive to excel and grow business.42:46 Inspire hope and change in unaware individuals.51:45 Keep old cars; avoid buying new ones.53:42 Shop owners' health and life expectancy questioned.01:03:47 High pressure prompted major business restructuring decision.01:07:33 Working hard on coaching, systems; feeling nervous.01:12:24 I've relaxed the structure, affecting business expectations.01:14:54 Poor Mike due to trampoline discussion.
Send us a textDiscover the personal journey of Gonzalo Valdez, an entrepreneur who not only finds success in the automotive industry but also in his quest for self-improvement. Learn how motivational podcasts ignited his drive to become a better leader and father, and the vital role mindset plays in personal and professional achievements. Gonzalo's innovative business model, which provides bodywork and paint services to car dealerships, shines as an example of his niche market expertise and creative thinking.The episode takes a closer look at the complex dynamics of mixing family with business, likening it to a marriage where seamless communication and alignment are essential. Gonzalo candidly shares the trials and triumphs of managing family relationships while expanding his business and transitioning leadership roles. We explore how entrepreneurship touches every facet of his life, from family relationships to personal growth, providing valuable insights for anyone balancing these dual commitments.Effective communication isn't just a business buzzword; it's a necessity, both in boardrooms and at home. The episode wraps up with practical strategies for understanding when to offer solutions or simply listen, boosting both professional partnerships and personal relationships. Gonzalo's stories underscore the importance of setting clear expectations and maintaining harmony, whether you're working with family or managing employees. As he continues to pursue personal fitness and business development, his commitment to growth is inspirational, offering listeners a roadmap for their own journeys.Thanks for listening & being part of the Mindset Cafe Community.----------------------------------------------Connect With Devan:https://www.devangonzalez.com/connect----------------------------------------------Follow On Instagram https://www.instagram.com/devan.gonzalez/https://www.instagram.com/mindsetcafepodcastLet me know what topics or questions you want covered so we can help you achieve your goals faster.----------------------------------------------P.S. If you're not already a part of the The Mindset Cafe Community Page I would love to have you be a part of the community, and spread your amazing knowledge. The page is to connect and network with other like minded people networking and furthering each other on our journeys!https://www.facebook.com/groups/themindsetcafe/
Send us a textIn this Dealer Chat episode, Joe Betty and David Gott sit down with Sheik Hassan, owner of Motor4U, to discuss his inspiring journey in the car sales industry. They explore challenges in scaling a dealership, the importance of teamwork, evolving market dynamics, and how technology is reshaping car sales. Sheik shares insights on overcoming adversity, taking risks, and building a resilient business. This engaging conversation highlights personal growth, customer expectations, and strategies for success in the ever-changing automotive world.WIN A PORSCHE CAYENNE FOR £2! https://feelgoodcompetitions.com/product/win-a-porsche-cayenne-s-for-just-2-buy-10-tickets-20-get-10-free/Motor4U SocialsFacebook: https://www.facebook.com/Motor4ULtdInstagram: https://www.instagram.com/motor4uWebsite: https://www.motor4u.com----------------------------------------------------------------------------------APPLY TO BE ON THE PODCAST: https://shiftingmetal.co.uk/be-on-the-podcast/---------------------------------------------------------------------------------Found it useful or interesting? You can now show your support and buy us a coffee
WWJ auto analyst John McElroy reports American car dealers would be interested in getting a Chinese car franchise because it may worth a fortune in the future.
WWJ auto analyst John McElroy says some car companies give suppliers 4,000 pages of specifications and projects would go faster if there weren't so many.
So... we had an election last week. In this episode, I discuss the potential impacts of the second Trump administration on the automotive industry, focusing on consumer implications, regulatory changes, and the effects of tariffs. I highlight the importance of the CARS rule, the future of electric vehicles, and how tariffs could influence car prices and availability. I also show you how to adapt your car buying strategies in light of these changes, ensuring you remain informed and proactive in your purchasing decisions.Topics How changes to federal regulations could overturn the CARS Rule, eliminating transparency in car buying and encouraging deceptive sales practices.Electric vehicle tax credits may be targeted, affecting EV sales and costing automakers millions.How increased tariffs on imported goods could increase new car price, repair costs and insurance premiums for car buyers and owners.What strategies car buyers should use to get a good deal despite regulatory and market changes.You can view a full list of resources and episode transcripts here. Connect with LeeAnn: Website Instagram Facebook YouTube Work with LeeAnn: Course: The No BS Guide to Buying a Car Car Buying Service Copyright ©2024 Women's Automotive Solutions Inc., dba The Car Chick. All rights reserved.
In the latest episode, Sean V. Bradley dives into an exclusive recap of the Cox Automotive VIN Solution CRM Masterclass – an event that brought together over 250 rooftops and even Toyota manufacturer reps for a deep dive into the future of CRM technology in the automotive industry!
Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series! InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget. Summary In this conversation, Brandon Nixon, the Chief Revenue Officer at Update Promise, discusses the evolution of customer experience in the automotive industry, particularly in dealership service departments. He shares insights on the challenges faced by independent collision shops, the importance of technology in enhancing customer engagement, and the impact of video and photo communication on repair orders. Nixon emphasizes the shift towards online payments and changing communication preferences among customers, highlighting the need for dealerships to adapt to these trends to improve customer satisfaction. In this conversation, Brandon Barnett and Brandon Nixon discuss the evolving landscape of customer experience in the automotive service industry, emphasizing the importance of technology, particularly AI, in improving scheduling and service efficiency. They explore the balance between technology and human interaction, the significance of strong leadership in service departments, and the need to address customer complaints to enhance overall satisfaction. The launch of the Service Lounge podcast is highlighted as a platform for gathering customer feedback and insights. The discussion also touches on the competitive dynamics between dealerships and independent service providers, stressing the necessity for dealerships to innovate and communicate their value effectively. Takeaways Update Promise aims to enhance customer experience in automotive service. The company originated from a need in the collision repair industry. Independent collision shops face increasing challenges from larger conglomerates. Younger generations expect seamless, technology-driven experiences. Scheduling and wait times are major complaints in the automotive service industry. Video and photo communication significantly boost repair order values. Online payment options lead to higher customer satisfaction. Text messaging has become the preferred communication method for customers. The opt-out rate for text messaging has drastically decreased. Technology is essential for modernizing the automotive service experience. Retail has become more personal with technology. Scheduling appointments improves customer planning. AI can significantly reduce appointment scheduling time. The human element is essential in customer service. Strong leadership drives better customer experiences. Customer complaints provide valuable insights for improvement. The Service Lounge podcast focuses on customer feedback. Automotive industry has the highest rate of customer complaints. Independents are quickly adopting new technologies. Dealerships must communicate their unique value to customers. Music: Makenna Susan-Lost To The Siren Amir Madani Rascado-So In Love With You Corolina Combo-Hype The Crowd The Revolution-Whiskey Saints Reveille-Young & Free This episode is possible with the help of VISPERIO Performance, which provides tailored solutions to ignite Automotive Dealership Fixed Operations Performance & Profit. Find out more at: https://visperio.com/
Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series! InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget. Summary In this conversation, Brandon Nixon, the Chief Revenue Officer at Update Promise, discusses the evolution of customer experience in the automotive industry, particularly in dealership service departments. He shares insights on the challenges faced by independent collision shops, the importance of technology in enhancing customer engagement, and the impact of video and photo communication on repair orders. Nixon emphasizes the shift towards online payments and changing communication preferences among customers, highlighting the need for dealerships to adapt to these trends to improve customer satisfaction. In this conversation, Brandon Barnett and Brandon Nixon discuss the evolving landscape of customer experience in the automotive service industry, emphasizing the importance of technology, particularly AI, in improving scheduling and service efficiency. They explore the balance between technology and human interaction, the significance of strong leadership in service departments, and the need to address customer complaints to enhance overall satisfaction. The launch of the Service Lounge podcast is highlighted as a platform for gathering customer feedback and insights. The discussion also touches on the competitive dynamics between dealerships and independent service providers, stressing the necessity for dealerships to innovate and communicate their value effectively. Takeaways Update Promise aims to enhance customer experience in automotive service. The company originated from a need in the collision repair industry. Independent collision shops face increasing challenges from larger conglomerates. Younger generations expect seamless, technology-driven experiences. Scheduling and wait times are major complaints in the automotive service industry. Video and photo communication significantly boost repair order values. Online payment options lead to higher customer satisfaction. Text messaging has become the preferred communication method for customers. The opt-out rate for text messaging has drastically decreased. Technology is essential for modernizing the automotive service experience. Retail has become more personal with technology. Scheduling appointments improves customer planning. AI can significantly reduce appointment scheduling time. The human element is essential in customer service. Strong leadership drives better customer experiences. Customer complaints provide valuable insights for improvement. The Service Lounge podcast focuses on customer feedback. Automotive industry has the highest rate of customer complaints. Independents are quickly adopting new technologies. Dealerships must communicate their unique value to customers. Music: Makenna Susan-Lost To The Siren Amir Madani Rascado-So In Love With You Corolina Combo-Hype The Crowd The Revolution-Whiskey Saints Reveille-Young & Free This episode is possible with the help of VISPERIO Performance, which provides tailored solutions to ignite Automotive Dealership Fixed Operations Performance & Profit. Find out more at: https://visperio.com/
WWJ auto analyst John McElroy has a list of features that automakers can cut in order to lower the cost of vehicles. They include getting rid of the beeping when a seatbelt isn't buckled.
Lisa Foshee, is the Senior Vice President of Government Affairs and General Counsel. She provides an update on the Repair Act, detailing its trajectory and legislative hurdles. She also sheds light on the association's workforce initiatives and highlights the importance of technician training for the industry's future.Find the Auto Care Association here00:00 Discussing The AAPEX Show, elections, and Repair Act.05:43 Plan reintroduce bill, gather co-sponsors, assess control.06:39 Strategizing Repair Act introduction in Senate.11:18 Concern over delayed legislation affecting industry control.13:36 Excited for technician training, workforce initiative progress.16:21 2025 tax law changes impact retailers universally.20:06 Subscribe, share, review, follow us everywhere! Learn more about how Shop Controller can make your shop more efficient HERE
Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode, Lucas and David are joined by Cavan Robinson, General Manager with Vehlo. They discuss a hacking incident targeting dealerships to steal client information, underscoring the importance of strong cybersecurity measures. As the conversation shifts, Lucas highlights the vulnerability of storing cryptocurrency on broker sites, sharing cautionary tales about accessing deceased relatives' crypto assets. Toward the end, they dive into industry events like AAPEX and SEMA, discussing the significance of effectively representing multiple shop management products.00:00 Inner circle shared inappropriate child-content; hidden scandal.08:31 Industry professionals change roles frequently at shows.15:19 Expanding branding with diverse products without overlap.16:29 Collaborative webinar on shop management products showcased.26:29 Google penalizes sites with intrusive interstitial ads.27:56 Shopware prioritizes client perspective over shop experience.34:58 Be curious, not judgmental; collaborative acquisitions foster growth.42:46 Centralized expert team standardizes multi-platform development efforts.43:52 Concerns over using dual software for tires.50:21 Data-driven pricing in tire management boosts sales.57:07 AI voice scam mimics CEO for fraud.01:00:52 Money hacked, experienced CIO highlights insider threats.01:06:21 Launching partnership with industry leaders for efficiency.
WWJ auto analyst John McElroy reports automakers should not try to explain extended range electric vehicles or plug-in hybrids, but instead tell buyers what those vehicles can do.
Garrett Malone and Braxton Critcher discuss the crucial role of technology adaptation in the automotive industry. Garrett emphasizes the impact of COVID-19 on accelerating digital adoption, noting that shops using Digital Vehicle Inspection (DVI) thrived during the pandemic. Braxton shares a personal experience highlighting the significant advantages of shops using DVI for customer communication and transparency.Find AutoVitals Here00:00 Legacy auto shops fail to adapt technologically.06:01 Automotive repair shops should educate consumers online.07:27 Digital inspections enhance customer trust and memory.11:14 People rarely call back; everyone texts now.14:37 People are becoming less knowledgeable about cars.17:33 Coaching groups encourage digital transformation over paper.20:17 Enhancing customer experience for mom-and-pop shops.25:18 Digital inspections attract and retain skilled technicians.28:15 Lack of care hinders the automotive industry's progress.31:55 Man thanks for saving marriage and business.33:14 Business success improves efficiency and work-life balance. Learn more about how Shop Controller can make your shop more efficient HERE
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Recorded at the 2024 ASTA Expo, Carm Capriotto introduces Ryan Ragan, the newly appointed executive director of the Automotive Service and Tire Alliance (ASTA). The discussion dives into Ryan's diverse background in non-profits, biomedical fields, healthcare, and international trade associations. Ryan shares his observations on the automotive industry's challenges, particularly technician turnover, and outlines his plans to enhance training programs and engage younger generations. Emphasizing the importance of face-to-face interactions and community outreach, Ryan aims to foster a strong, supportive network within the ASTA organization. Show Notes Watch Full Video Episode ASTA EXPO: https://astaexpo.com/ Importance of Face-to-Face Interactions (00:02:01) Ryan's Background (00:03:30) Challenges in the Automotive Industry (00:05:09) Youth Engagement Initiatives (00:06:54) Perceptions of Vocational Training (00:08:36) Industry Outreach (00:09:26) Millennials and Career Paths (00:12:46) Future Plans for the Association (00:14:24) Transparency in the Automotive Industry (00:15:09) Military Background Impact (00:17:23) Observations from ASTA Expo (00:18:07) Member Engagement and Feedback (00:19:42) Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don't miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X:
See Ivan's workIn this episode, Braxton Critcher is joined by Ivan Rioja-Scott from Ratchet + Wrench. Ivan discusses his observations from the keynote speaker sessions at AAPEX 2024, highlighting the increase in hybrid vehicle breakdowns and the implications for repair shops. He also delves into the potential impact of Google's new verification requirements for local service ads, stressing the need for shop owners to stay informed. Furthermore, Ivan touches on the ongoing shortage of technicians and the necessity for effective EV training. 00:00 Visit Malaysia: Gateway to Southeast Asia wonders.05:08 Motorcyclists risk lives weaving through traffic.09:03 Kathleen and Aaron's engaging conversation on women.10:19 Appointed woman moderates the automotive industry panel discussion.13:03 Google AdWords changes directly impact shop businesses.16:45 Hybrid future due to infrastructure, and technician shortages.19:52 Industry subtly opposes right to repair legislation.24:19 Please like, share, subscribe, and follow us. Learn more about how Shop Controller can make your shop more efficient HERE
WWJ auto analyst John McElroy says the prices of new cars are causing people to hold off on buying a new vehicle and that is hurting new car sales.
WWJ auto analyst John McElroy reports recruiting auto designers to Detroit is easier thanks to the city's amazing resurgence.
Find Brian hereBraxton Critcher and Brian Walker discuss crucial updates from AAPEX in Las Vegas about Google's new verification requirements for local business ads. Brian explains the intricacies of Local Service Ads (LSA) and how they differ from traditional pay-per-click ads, emphasizing the importance of being a verified business to access these ads. They delve into businesses' need to start the verification process before the November 21st deadline to avoid disrupting their ad services.00:00 Local service ads dominate search results.04:54 Misunderstandings occur over the shop's specialization focus.08:50 Verification could take days, risking service interruption.10:09 Adopt early to gain leads before the competition.13:39 Calculate the cost of local service ads with Google. Learn more about how Shop Controller can make your shop more efficient HERE
We've got a great episode today! I am so excited to have my guest and longtime friend, Dr. Glenn Jaffe on the show. A couple of years ago, I did an episode dedicated to what it would be like to really live with an electric vehicle. At the time, we heard all the hype and everyone was really excited. However, at the time I recorded that episode, it was still a little more theoretical. But now, EVs have been around for a while and more people have been living with them so we have some more empirical data. This is why I'm excited to actually hear from someone who lived with an electric vehicle for a time. Glenn bought a Rivian R1S, and while the process of taking delivery was great, his overall experience wasn't what he expected it would be which led him to selling the vehicle after only 9 months of ownership. Topics:Why Glenn chose Rivian for his first electric vehicle and why he didn't have any reservations investing in a car from a brand new company The process of taking delivery of a Rivian and why Glenn felt as if it was a luxury experience, highlighting where the company went above and beyond What Glenn loved about Rivian from the car itself, it's engineering and handling, and even the app that is used to control the car Charging and range issues that Glenn ran into and why he believes the infrastructure for electric vehicles is not efficient or where it needs to be for confident ownership You can view a full list of resources and episode transcripts here. Connect with LeeAnn: Instagram Facebook YouTube Work with LeeAnn: Course: The No BS Guide to Buying a Car Car Buying Service
In this insightful episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and guest Tianna Mick aka T Got Your Keys tackle the timely topics of the upcoming 2024 election and touch on the upcoming holiday season, both of which bring unique challenges and opportunities for auto dealers. With Election Day… TODAY, Sean and Tianna discuss how potential shifts in political leadership could influence the automotive industry, touching on topics like tax policies, economic incentives, and interest rates. From creating urgency to tapping into festive consumer sentiment, Sean and Tianna share tips on how to keep momentum high and overcome customer hesitations. Whether it's adapting to economic changes or making the most of the holiday buzz, this episode is packed with practical insights that will help dealers stay ahead. Don't miss out on these valuable strategies to keep your dealership thriving, no matter the season or political climate! Key Takeaways Voting and Participation: Emphasize the civic responsibility of voting and how dealerships can reflect this engagement in their marketing efforts. Creating Urgency: Sales professionals should focus on building urgency and excitement, irrespective of political or economic climates, to drive immediate sales. Navigating Economic Changes: Understand the impact of political shifts on factors such as interest rates and tax incentives, and adjust sales strategies accordingly. Holiday Marketing Strategies: Utilize holiday themes to connect with consumers, offering special promotions and leveraging festive sentiment to increase dealership traffic. Customer-Centric Approach: Prioritize understanding customer needs and preferences to effectively tailor sales pitches and rebut potential objections. About Tianna Mick aka T Got Your Keys Tianna Mick aka T Got Your Keys is a known industry name for being an expert at Showroom Sales, Lead and Referral Generation, and Customer Satisfaction, specializing in Personal and Business Branding. At only 19 years old, Tianna was consistently the top-grossing salesperson in her dealer group, averaging 20+ units and generating $10K each month in personal income. Tianna is globally recognized for her award-winning website TGotYourKeys.com, voted #1 Personal Website in the Automotive Industry! Tianna is currently the Youngest NADA Speaker in History and an overall 4-time NADA Convention Speaker, awarded #1 Influential Female Car Salesperson, TikTok Influencer with over 5 Million Views, Youngest Automotive CBT News Guest Feature, CDK Paving The Way 2024 Award Winner, WOCAN Rising Star 2023 Award Winner, Guest of Brad Lea's Dropping Bombs Podcast, Guest on Car Guy Coffee Podcast, Guest on Chicks In Charge: Automotive Edition Podcast, Graduate of Ally's A-List Summit Academy, Women Automotive Network (UK) Conference Speaker, Women In Automotive Conference Speaker, ASOTU Con Speaker, DrivingSales Conference Speaker, Florida Independent Automobile Dealers Association Speaker, TrueCar's TrueTalk Panel Discussion Leader concerning Diversity, featured and published in INC Magazine, published in Digital Dealer Magazine, and 5-time Digital Dealer Speaker, Internet Sales 20 Group Speaker, and now Chief Marketing Officer at Dealer Synergy. Tianna is a sought-after industry influencer and has had General Motors Corporate invite Tianna to speak on their behalf on the importance of Diversity, Realities & Economics within the LGBTQ+ Community, for the Automotive Industry! Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more! Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably! Impact of Elections and Holidays on the Automotive Industry: A Comprehensive Analysis Key Takeaways Election outcomes significantly influence the automotive industry through tax incentives, interest rates, and regulations. Automotive professionals can utilize holiday seasons creatively to boost sales and customer engagement. Effective use of marketing strategies around elections and holidays can increase sales and client retention. The intersection of political and seasonal changes presents a unique opportunity for automotive professionals to adapt and thrive. As Sean V. Bradley and Tianna Mick dissected in their lively conversation, the election and holiday seasons bring distinct challenges and opportunities in the car sales industry. They shared insights on how both factors influence consumer behavior and dealership operations, reminding us that success often hinges on adaptability and effective communication. Navigating Election Impact on Automotive Sales Elections play a pivotal role in shaping economic policies that directly affect the automotive industry. Sean V. Bradley underscores the importance of understanding these impacts, noting, "It's our job at the dealership to create urgency and excitement… to get people to want to buy a car today." The election outcomes can sway consumer confidence and spending through changes in economic policies, interest rates, and market conditions. Tax Policies and Economic Incentives Different administrations often prioritize various sectors differently, leading to shifts in tax policies and economic incentives. Sean points out, "Changes to tax policies can influence dealerships' profitability and how much consumers can spend on vehicles." Such changes can either encourage growth through tax breaks or increase operational costs due to higher taxes, impacting both dealerships and buyers. Impact of Interest Rates and Financial Markets Interest rate shifts are another critical area influenced by elections. According to Sean, "Different political administrations influence fiscal policy, which impacts interest rates." Rising rates can increase monthly payments, making vehicle loans more expensive, whereas lower rates can boost affordability. This dynamic requires dealers to stay informed and communicate effectively with potential buyers to overcome their hesitations. Leveraging the Holiday Season for Car Sales Holidays are a powerful tool for dealerships to engage customers and motivate purchases. The festive spirit offers a backdrop to create urgency and excitement, driving consumers to make purchases. Tianna Mick highlights the potential, saying, "The most important part is making sure you're aware… creating your own marketing strategy in automotive." Utilizing Marketing Strategies Creating engaging marketing strategies for the holiday season involves more than simple sales pitches. Tianna emphasizes, "Being involved in the community and aware of local events can help create a more personalized and successful marketing strategy." Sending personalized greetings and leveraging multimedia platforms can enhance customer relationships and keep your dealership top of mind. Offering Value During the Holidays During the holidays, consumers are more open to spending, making it an ideal time for dealerships to offer unique value propositions. Whether through special financing deals, holiday-themed promotions, or personalized customer interactions, aligning sales strategies with the holiday spirit can significantly boost sales. Tianna advises, "Using a mix of traditional and digital platforms can amplify your message effectively." Building a Resilient Business Mindset Navigating changes in political and economic climates requires a resilient and informed approach. Automotive professionals must be agile, continuously adapting strategies to match the external environment. Sean V. Bradley encapsulates this mindset, stating, "It's not about who the president is; it's about your skills and ability to sell a car today." Importance of Staying Informed Being aware of political changes and potential economic implications is crucial for automotive professionals. Sean advises staying neutral in political discussions while being ready to address customer concerns with facts, stating, "You're not here to give a therapy session… it's your job to sell a car." Understanding the implications of policies can help guide conversations and build trust with customers. Emphasizing the Customer's Needs Ultimately, the focus should remain on solving the customer's needs, irrespective of external changes. Tianna highlights, "The biggest investment here at the dealership we're here to make is solving your problem." By emphasizing customer-centric solutions, dealers can foster loyalty and satisfaction, even amidst uncertainties. The realms of political shifts and festive seasons offer automotive professionals unique challenges and opportunities. As Sean V. Bradley and Tianna Mick articulate, by remaining informed, adapting strategies, and focusing on customer needs, professionals can not only navigate but thrive in these dynamic periods. The ability to transform obstacles into opportunities is what sets successful dealerships apart in the ever-evolving automotive landscape.
Thanks to our sponsor Promotive! Find your dream job today: gopromotive.com/jeff Hear more from Michael Doherty by listening to AutoFix AdvisorCast here!Jeff Compton is joined by Michael Doherty, a seasoned service advisor eager to share his experiences through his new podcast AutoFix AdvisorCast. Michael details his journey in the industry, highlighting the indispensable role of mentorship in shaping his career. The discussion underscores the importance of efficient communication between service advisors and technicians to ensure smooth workflow and high job satisfaction. Michael also emphasizes the value of creating a welcoming atmosphere for clients, which fosters trust and enhances customer relationships.00:00 Lack of self-confidence from poor shop treatment.07:22 Ensure key players are prioritized to retain talent.11:04 Building shop culture and communication; no discounts.20:38 Technicians prefer stable pay over uncertain bonuses.24:27 Service manager asked; took role; received mentorship.28:23 Technicians choose roles; advisors influence their choices.36:23 Techs need better support to meet expectations.38:19 Identify marketing sources, then address past bad experiences.47:59 Qualify clients to streamline vehicle diagnostics efficiently.53:35 Ask questions to determine the cause of car issues.56:20 Clear for state inspection; transparency, and time management critical.01:02:40 Revitalizing industry, helping service advisors find connections.01:06:59 Learning to transition, value, and sell oneself.01:10:11 Learn from mistakes; suggest improvements confidently to management.
WWJ auto analyst John McElroy reports the National Auto Dealers Association is ready to fight the Scout brand which wants to have its EVs sold without dealers.
Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode, Lucas and David are joined by Brandon Jones, Vice President of Limitless Leadership. Brandon shares a compelling story about educating a customer on her vehicle's extensive issues, emphasizing the importance of clear communication in the industry. David and Lucas discuss the often unrealistic expectations customers have when purchasing cheap, older vehicles, highlighting the financial struggles many face in maintaining them. They also reflect on the emotional toll of negative feedback and the challenges of providing exceptional customer service in their shops and through their podcast.00:00 Weekly one-on-one coaching for service managers.04:25 Creating well-rounded individuals enhances professional and personal lives.09:56 Customer upset over costly vehicle repairs.13:10 People repeatedly seek charity for vehicle repairs.14:21 90-year-old lover questions extensive vehicle repairs.20:51 Explaining repair avoided customer's unnecessary stress.22:32 Closed shop due to financial strain, relocated south.25:59 Reconnected to disrupt automotive industry through coaching.30:33 Axle problem persists despite new stubs.32:50 No new appointments, concerned about manager's performance.35:35 Predicting then mimicking behavior in a conversation.39:29 Vehicle seen on tow truck after repair.42:02 Took personal pride in family's community legacy.46:21 Customer dissatisfaction is their problem, not mine.48:07 Frustration with business books; desire to share nihilism.53:17 Mixed blizzard poorly, all frosting at bottom.54:43 People prefer spending on wants, not needs.57:59 Needed sun for my pale legs.
SUMMARY: In this episode of Automotive Truth, hosts Matt and Irlanne Pollard delve into the intersection of politics, community support, and the automotive industry. They discuss the upcoming elections, the importance of local businesses, and the influence of social media and AI on public perception. The conversation also touches on the challenges faced by Puerto Rico, the automotive market trends, and the role of faith in politics. With a mix of rants, reflections, and humor, the hosts encourage listeners to engage in their communities and stay informed about the political landscape. HELP THE ONES THAT CARE ABOUT THE USA https://www.freedomtemplechurch.org/freedomacademy https://gofund.me/53d4b71b www.ptlautoworks.com TAKEAWAYS: The importance of community support and local businesses. Engaging in political discussions is crucial as elections approach. Social media and AI play significant roles in shaping public opinion. Prayer and spirituality are vital in navigating political challenges. Cultural sensitivity is essential when discussing controversial topics. Puerto Rico faces ongoing challenges that need attention and understanding. The automotive industry is evolving with market trends and consumer preferences. Online dating has changed the landscape of relationships significantly. Political rhetoric can impact public perception and behavior. Faith-based values should guide civic engagement and voting decisions. Keywords Automotive Truth, Political Climate, Community Support, Local Businesses, Election Concerns, Spirituality, Puerto Rico, Automotive Industry, Market Trends, Online Dating Keywords Automotive Truth, Political Climate, Community Support, Local Businesses, Election Concerns, Spirituality, Puerto Rico, Automotive Industry, Market Trends, Online Dating
WWJ auto analyst John McElroy reports software defined vehicles could bring new features for drivers and bring in billions of dollars for the auto industry.
WWJ auto analyst John McElroy reports electronic architecture is changing and cloud computing for cars could be a game changer.
I know in the last episode of The Straight Shift, I promised you guys we would be talking this week with a client of mine about his experience owning an electric vehicle and why he decided to go back to gas. However, we're going to have to push that to next week because at the time of this recording, we were recently hit with Hurricanes Helene and Milton. Here in Charleston, our impacts were relatively minimal compared to the absolute devastation seen in our mountain communities. So today I want to talk about the impacts of the hurricanes and the surprising ways they will affect the automotive industry – from chip manufacturing to looking out for “flood cars”. Topics:Quartz and how the computer chip industry is affected by hurricanes hitting the mountains of the Carolinas An overview of the manufacturing process of a computer chip and why quartz is a necessity in the processMore on GM closures in Texas, port closures in Tampa Bay and Jacksonville, and how this is also impacting manufacturing and logistics of car production Forecasting the effects of the upcoming demand of new cars after insurance writes out checks for the damaged/lost cars from the hurricanes Different ways you can support with the hurricane relief efforts as the devastation is ongoing You can view a full list of resources and episode transcripts here. Connect with LeeAnn: Instagram Facebook YouTube Work with LeeAnn: Course: The No BS Guide to Buying a Car Car Buying Service
WWJ auto analyst John McElroy reports the auto industry could face massive fines due to emissions mandates going into effect next year.
WWJ auto analyst John McElroy reports China's auto industry could be headed for trouble as only two companies are profitable.
In this riveting episode of the Millionaire Car Salesman Podcast, Sean V. Bradley connects with rising star Christian Velazquez to uncover the roadmap behind his quick ascent in the automotive industry. From his humble beginnings in Mexico City to his service in the United States Air Force, Christian shares the unique experiences that have shaped his journey and contributed to his early success in car sales! Sean highlights the power of Christian's story and offers him tactical advice on how to continue his upward trajectory! The episode delves into the importance of strategy diversification for any car salesperson aiming to consistently sell 20+ cars per month. From leveraging personal strengths to finding hidden opportunities, Sean breaks down proven methods that can help anyone excel in sales! Don't miss this episode filled with inspirational stories and actionable tips, perfect for salespeople looking to push their limits and achieve new levels of success! Key Takeaways Christian Velazquez's background from Mexico City to the United States and the Air Force has provided him with a unique perspective and a strong work ethic in the car sales industry. Sean V. Bradley emphasizes the importance of a diversified sales strategy, focusing on utilizing all eight possible methods to sell cars. Leveraging personal networks, such as the Hispanic community and military contacts, can provide a competitive advantage in car sales. Mastery of tools like CRM systems and continual self-education are crucial for achieving and surpassing sales goals. Building relationships within the community, including sponsorship and event hosting, can increase sales potential and community engagement. About Christian Velazquez Christian Velazquez is an up-and-coming sales professional in the automotive industry, currently a car salesman at Mossy Nissan in San Diego, California! Although new to car sales, Christian's journey is anything but ordinary. Hailing from humble beginnings in Mexico City, he grew up facing the hardships of poverty and financial struggle. From living in a home without a proper floor or ceiling to becoming the first in his family to graduate from college, join the U.S. military, and become a U.S. citizen, Christian has consistently defied the odds. In addition to his bachelor's degree in psychology and his role as a U.S. Air Force reservist specializing in intelligence, Christian's diverse background includes work in the restaurant and nightclub industries, real estate, and even serving in the military. Now diving headfirst into the automotive world, Christian's personal story and relentless drive for success make him stand out. His goal? To break the cycle of poverty and be the catalyst for change in his family. Fueled by discipline, ambition, and a desire to master the art of sales, Christian's future is undoubtedly bright, and he is determined to achieve his dreams in the land of opportunity. Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more! Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably! Unleashing Potential: Navigating the Automotive Sales Industry with Discipline and Strategy Key Takeaways: The significance of leveraging personal experiences to create unique selling strategies in the automotive industry. The value of discipline and proactive planning in achieving success in sales. Importance of education and self-improvement in building a reputable brand and career longevity. Building a Unique Sales Strategy through Personal Experiences In the rapidly evolving automotive sales industry, personal experiences and backgrounds can serve as invaluable assets. Sean V. Bradley and Christian Velazquez's conversation underscores the power of individuality and how leveraging one's unique background can significantly impact sales performance. Christian's journey, from his humble beginnings in Mexico City to his current role in San Diego, offers a compelling narrative of resilience and ambition. Christian's multicultural and military background provides him with a distinctive perspective, allowing him to connect with diverse customer bases effectively. Bradley notes, "You are in one of the absolute most incredible industries in the world… because you could make as much money as you can earn." This direct approach highlights the limitless potential for those who dare to innovate using their unique stories. In a world where competition is fierce, differentiating oneself can make all the difference. By embracing his Hispanic and military roots, Velazquez can position himself as a trusted advisor in both communities, driving sales through authenticity and shared experiences. Discipline and Proactive Planning: Key Drivers of Success For any automotive professional, discipline and proactive planning are integral to success. Christian's background in the military has instilled in him a level of discipline that he now applies to his sales endeavors. Bradley emphasizes the importance of structured planning: "You've got to look at this… when you go into the dealership and react to what happens if you go into the dealership, you're done." This assertion underscores the need for strategic foresight and organization. The strategy of leveraging all eight ways to sell cars—walk-ins, be-backs, internet ups, phone ups, service conversions, prior customers, referrals, and prospecting—is pivotal. Christian acknowledges his growing understanding, "I know there's a lot more out there… there's more," which illustrates the necessity of expanding one's horizons beyond traditional methods. By developing a comprehensive, multi-faceted sales approach, automotive professionals can optimize their outputs and significantly enhance their customer base. The conversation also highlights the need to forecast and strategically plan sales efforts at the start of each month, thereby ensuring a steady progression towards personal sales targets. It's a proactive mindset that distinguishes successful salespeople from the rest. Continuous Education and Self-Improvement as Catalysts for Career Growth The path to success in automotive sales is not solely paved with sales tactics and cold calls; it's also underpinned by a commitment to continuous learning and self-improvement. Christian's academic background in psychology not only enhances his sales skills but also provides a strategic advantage in understanding customer behavior. Bradley insists on the importance of mastering one's craft: "Master your craft. Master the automotive industry like you got a psychology degree." Learning institutions, self-study, and training platforms such as Bradley on Demand offer sales professionals opportunities to elevate their skills, remain competitive, and anticipate market trends. Christian's enrollment in such a program, as facilitated by Bradley, demonstrates a commitment to enhancing his professional toolkit. This ongoing educational journey not only serves to enrich one's understanding of industry mechanics but also prepares professionals to tackle unforeseen challenges adeptly. Bradley's notion, "speed and responsiveness can change the game," applies both metaphorically to sales interactions and literally within the sales process and learning curve, indicating the acceleration of success through knowledge. Recapping Key Insights In this dynamic exchange between Sean V. Bradley and Christian Velazquez, several critical themes emerge. Christian's narrative is a testament to how personal experience can drive professional success in unique ways. His disciplined approach, borne out of military service, aligns with Bradley's emphasis on structured planning and diversification of sales strategies. This conversation highlights the need for continuous self-improvement and leveraging one's personal history to build a strong, credible brand in the automotive sales industry. Christian's journey is not a solo venture but a shared roadmap for anyone seeking to excel in sales. By combining personal stories, disciplined strategies, and a commitment to education, professionals can unlock unprecedented levels of success in their careers. Through this dialogue, we are reminded that in the automotive industry, innovation is born from individuality, and success is built on the foundations of personal and professional growth.
Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series! InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget. Summary In this conversation, Ronnie Patterson, the Fixed Operations Director at Robinson Toyota, shares his unique journey into the automotive industry, detailing his transition from retail to automotive sales and eventually to service management. He discusses the growth of Robinson Toyota, the importance of company culture, and the strategies implemented to enhance customer experience through a 'wow' factor. Patterson emphasizes the significance of hiring the right people and maintaining a positive work environment, which contributes to the dealership's success and customer satisfaction. In this conversation, Ronnie Patterson discusses the implementation of video multipoint inspections in the automotive service industry, emphasizing the importance of continuous improvement and innovative customer recovery strategies. He highlights the impact of technology, particularly video MPI, on building customer trust and satisfaction. Patterson also shares insights on measuring success through customer feedback and the significance of creating a 'WOW' experience for clients. Takeaways Ronnie Patterson transitioned from retail to automotive sales. Robinson Toyota has grown significantly since its early days. Company culture is crucial for employee retention and customer satisfaction. The 'wow' factor in customer service sets Robinson Toyota apart. Hiring for personality is key to maintaining a positive work environment. Long-term employees contribute to a stable and knowledgeable team. Customer feedback is essential for continuous improvement. Innovative service practices enhance customer engagement. Maintaining a clean and welcoming environment is important. Community involvement and legacy are integral to the dealership's identity. Video multipoint inspections can significantly enhance customer trust. Continuous improvement is essential for long-term success. Offering gift cards can be a more effective recovery strategy than free services. Video MPI allows customers to see the condition of their vehicle firsthand. Texting has become a preferred communication method for customers. In-lane alignment checkers can prevent costly tire replacements. Customer satisfaction scores are a key indicator of service quality. The WOW experience is a mindset that can transform customer interactions. Technological advancements are crucial in modern customer service. Building a culture of improvement can lead to greater profitability. Sound Bites "It's been a great time and a lot of fun." "If you surround yourself with good people, you look really good." "We need to figure a way to bottle it and sell it." "We're going to make everybody more money." "There is no best, only better." "I hope our worst day is better than anybody else's best day." Music Reveille-Crack O Dawn SPARKZ-Flavor Cast Of Characters-Tarantino Desert Dive-Humid Blues Desert Dive-Better Sweater This episode is possible with the help of VISPERIO Performance, which provides tailored solutions to ignite Automotive Dealership Fixed Operations Performance & Profit. Find out more at: https://visperio.com/
Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series! InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget. Summary In this conversation, Ronnie Patterson, the Fixed Operations Director at Robinson Toyota, shares his unique journey into the automotive industry, detailing his transition from retail to automotive sales and eventually to service management. He discusses the growth of Robinson Toyota, the importance of company culture, and the strategies implemented to enhance customer experience through a 'wow' factor. Patterson emphasizes the significance of hiring the right people and maintaining a positive work environment, which contributes to the dealership's success and customer satisfaction. In this conversation, Ronnie Patterson discusses the implementation of video multipoint inspections in the automotive service industry, emphasizing the importance of continuous improvement and innovative customer recovery strategies. He highlights the impact of technology, particularly video MPI, on building customer trust and satisfaction. Patterson also shares insights on measuring success through customer feedback and the significance of creating a 'WOW' experience for clients. Takeaways Ronnie Patterson transitioned from retail to automotive sales. Robinson Toyota has grown significantly since its early days. Company culture is crucial for employee retention and customer satisfaction. The 'wow' factor in customer service sets Robinson Toyota apart. Hiring for personality is key to maintaining a positive work environment. Long-term employees contribute to a stable and knowledgeable team. Customer feedback is essential for continuous improvement. Innovative service practices enhance customer engagement. Maintaining a clean and welcoming environment is important. Community involvement and legacy are integral to the dealership's identity. Video multipoint inspections can significantly enhance customer trust. Continuous improvement is essential for long-term success. Offering gift cards can be a more effective recovery strategy than free services. Video MPI allows customers to see the condition of their vehicle firsthand. Texting has become a preferred communication method for customers. In-lane alignment checkers can prevent costly tire replacements. Customer satisfaction scores are a key indicator of service quality. The WOW experience is a mindset that can transform customer interactions. Technological advancements are crucial in modern customer service. Building a culture of improvement can lead to greater profitability. Sound Bites "It's been a great time and a lot of fun." "If you surround yourself with good people, you look really good." "We need to figure a way to bottle it and sell it." "We're going to make everybody more money." "There is no best, only better." "I hope our worst day is better than anybody else's best day." Music Reveille-Crack O Dawn SPARKZ-Flavor Cast Of Characters-Tarantino Desert Dive-Humid Blues Desert Dive-Better Sweater This episode is possible with the help of VISPERIO Performance, which provides tailored solutions to ignite Automotive Dealership Fixed Operations Performance & Profit. Find out more at: https://visperio.com/