Podcasts about Automotive industry

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Tyler Wonderlic from Steer and AutoOps. Tyler explains the value of a CRM for shop owners, emphasizing its role in centralizing customer communication and improving retention. David shares his frustrations with customer miscommunication and online reviews, sparking a conversation about managing reputation and crafting thoughtful responses. Lucas and Tyler also discuss the importance of segmenting customer experiences to meet diverse expectations.00:00 "Realizing Athletes Are Kids"09:11 "Save $1,300 or Time?"12:24 Steroid Loopholes Exploited by Chemists20:41 "Bad Reviews, Full Parking Lots"24:36 Learning from Criticism Strategically26:42 "CRM Value and Subscriptions"35:58 "Customizing CRM for Business Goals"41:09 "Challenges with Accurate Data Analysis"43:04 "Customer Service Expectations Rant"51:51 "David's Family and Loss"57:35 "Balancing Service and Spending"59:34 "iPhone Over Safety Concerns"

WWJ auto analyst John McElroy reports a new survey about disruptions shows executives at auto suppliers are using artificial intelligence to fix or trigger changes.

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Ken Miller to preview the Northeast Trade Show and discuss the growing intersection between the collision and mechanical segments of the automotive industry. Ken highlights the expanded focus on mechanical education at this year's show, emphasizing the importance of ADAS calibrations and the need for proper training and documentation. The discussion also covers the challenges created by industry consolidation, different approaches to compensation and workflow, and the shared responsibility for safety and professionalism in both mechanical and collision repair.00:00 "Discovering the Northeast Show"05:13 Real-World Expertise in Training08:42 "Lessons from Collision Experience"10:42 Aviation Error and Accountability16:30 "Calibration Challenges in Repair Shops"19:30 "Collision Shop Negligence and Exploitation"23:22 Documentation: Key to Authentic Calibration26:26 Dangerous Counterfeit Airbags Warning28:58 TPMS Sensors and Dealer Liability34:01 Collision Industry Consolidation Insights34:58 "Understanding Business Value and Protection"41:09 ADAS Reducing Accidents and Claims43:52 "Value of Networking at Events"45:19 Bridging Gaps in Automotive Teams50:45 "Collaborating to Share Industry Knowledge"52:18 "Empowering Industry Through Education"

What does it look like when passion, community, and craftsmanship come together to build more than a business? In this episode of The Trades Podcast, hosts Jeff Mudd and Danny Torres sit down with Talena Handley, CEO of Girly Garage, to explore how a single idea can grow into a vibrant community built around cars, confidence, and connection.In this episode, Jeff and Danny sit down with Talena Handley, CEO of Girly Garage, a community-first company dedicated to making automotive education accessible and empowering. Talena discusses how Girly Garage was built around the idea that anyone can learn to work on vehicles confidently when given the right instruction, environment, and support.The conversation dives into the importance of inclusive training, breaking down barriers in male-dominated industries, and using community engagement as a foundation for growth. Talena also shares insights on leadership, building events that inspire connection, and nurturing a loyal audience that feels ownership in the brand's mission.Resources & MentionsGirly Garage Website: https://www.girliegarage.com/About Girly Garage: https://www.girliegarage.com/aboutThe Trades Podcast: https://www.thetradespodcast.comWhat You Will LearnHow inclusive education strengthens confidence and skillsWhy community matters in trade and automotive fieldsHow Girly Garage expanded from local meetups to a thriving brandThe role of leadership in fostering inclusivity and belongingPractical insights for building community-driven business growth Chapters00:00 Introduction to The Trades Podcast01:00 Meet Talayna Handley: Founder of Girly Garage03:31 The Birth of Girly Garage08:17 Empowering Through Education11:31 The Importance of Automotive Knowledge12:54 Expanding Girly Garage's Reach15:12 The Gender Gap in Automotive Mechanics18:50 Safety and Education in Automotive Training20:36 The Future of Trades and Education24:28 Challenges Facing Small Businesses27:21 The Role of Girly Garage in Automotive Education30:56 Career Paths in Automotive Industry35:08 Staying Grounded in the Trades37:30 The Vision for Girly Garage's Future  About The Trades PodcastWebsitehttps://www.thetradespodcast.comHosted byJeff Mudd and Danny TorresThe Trades Podcast features real conversations with business owners, trades leaders, and industry innovators making an impact in the skilled trades community. Support the Trades MovementIf this episode inspires you, share it with someone in the trades or anyone thinking about starting a home-services business. Like, comment, and subscribe to help more people discover these conversations.

WWJ auto analyst John McElroy reports headlights are getting brighter and it may get worse. But there are some suppliers who are working on a fix. (Photo: Getty Images)

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Nelson Tavarez, owner of Austin's Auto Service. Nelson shares his inspiring journey from working in telecommunications to becoming a successful shop owner, emphasizing the importance of discipline, saving, and seizing opportunities. The conversation delves into the impact of technology like Shop-Ware on shop efficiency and customer experience, as well as strategies for building wealth and financial security for both owners and technicians.00:00 "Growth, Discipline, and Adapting"04:53 "Taking a Gamble on Change"07:20 "Trading Success Leads to Ownership"13:16 Seamlessly Adopting Shopware Technology16:19 Targeted Growth for Specialty Auto Shop18:30 "Shopware's Future is Revolutionary"22:23 "Personalized Service, Small-Shop Feel"26:45 Trust, Change, and Lost Security29:35 Generational Wealth Over Instant Gains34:12 Maximizing Savings for Children35:37 "From Rent to Ownership"40:32 "Delayed Gratification and Society"41:59 "Rethinking the Grind Mentality"44:26 Sell What People Want49:53 "Resilience and Team Effort"51:33 Employee Prioritizes Family Over Career

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Eric Joern for a deep dive into the realities of small business financial management in the auto repair industry. Eric stresses the importance of starting with a plan and leveraging professional guidance, rather than relying on risky trial-and-error approaches. The discussion highlights why using proper shop management systems and separating business finances is critical for long-term success.00:00 "Valuable Business Advice and Insights"10:15 Sales Tax Responsibilities Explained15:34 Simple Budgeting for Profit17:02 "Essential Shop Management Systems"21:40 Shop Parts Tracking Essentials29:56 "Seeking Proactive Tax Guidance"35:04 "Importance of a Knowledgeable Accountant"38:10 "Proactive Tax Planning Conversations"43:34 "Inventory's Tax Impact Explained"49:10 "Smart Tax Strategies Explained"55:24 Focus on Strengths, Delegate Tasks01:02:42 Excited for Business Improvement

WWJ auto analyst John McElroy reports Lear Corporation found a lot of savings by moving to vertical integration and they are now the biggest American automotive supplier.

WWJ auto analyst John McElroy reports the US Olympic bobsled team is getting some help from Honda's wind tunnel in Ohio to find ways to be aerodynamic.

WWJ auto analyst John McElroy reports Cadillac is surging forward with electric vehicles.

Maria Grazia Davino, Managing Director bei BYD Europe spricht heute mit Andreas Herrmann im Mobility Pioneers Podcast über:> EV-Innovation in Europa > Was können wir in Zukunft von BYD erwarten? > BYDs Vision einer vollelektrischen WeltDie Episode wurde am 30.10.2025 im Rahmen des IV. Smart Mobility Summits aufgezeichnet. 

Stephen Grootes speaks to Martyn Davis, Chairman of the Downstream & Industrial Committee, at the Investing in African Mining Indaba about how aligning domestic beneficiation with the growth of Africa’s automotive sector can deepen localisation, boost component production, and stimulate sustainable economic development. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.    Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa     Follow us on social media   702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702   CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

WWJ auto analyst John McElroy says the amount of money wasted on EV investments is more than 55-billion dollars, which is bigger than the economy of several countries.

WWJ auto analyst John McElroy reports some dealers want to sell Chinese cars in the United States, but lobbyists are trying to delay the move for four years so the Big 3 can be in better shape.

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Andy Tirado, co-founder of the ADAS Network. Andy discusses the challenges of delivering relevant, effective technical training across the automotive industry, highlighting the critical need for trainers to adapt content to local cultures and shop-specific needs. The conversation also explores the complexities of ADAS calibrations, from misinformation in service procedures to pressure from insurance companies.00:00 Struggles with Local Training Participation08:25 Improving Training Accessibility and Retention10:24 "Training, Culture, and Communication"20:09 "Missed Details in Calibration Procedure"23:44 "ADAS Resource and Referral Network"28:45 Greed, Insurance, and Right to Repair33:43 "Taking Control of Business Processes"40:54 Braking System Safety Concerns46:09 Counterfeit Parts and Industry Issues52:21 Car Alignment and Calibration Costs53:56 "Trusting My Chosen Shop"01:00:05 "ADAS Insights and Validation"01:03:33 "Aligned for Selfless Collaboration"

WWJ auto analyst John McElroy reports cars today costs about five times more than in 1967,

WWJ auto analyst John McElroy says Tesla will scrap its models S and X and push the company to AI, robo-taxis, computer chips and robots. (Photo: Getty Images)

Send us a textIs AI ruining the automotive industry? The guys discuss the current climate of AI and its affects what we see and can trust online.Buy the guys some guzzoline! https://buymeacoffee.com/getoutndriveThe Get Out N Drive Podcast is Fuel By AMD ~ AMD: More Than Metal https://www.autometaldirect.com/Visit the ‪AMD‬​ Garage ~ Your one stop source for high quality body panels for your restorationhttps://www.autometaldirect.com/amdgarageFor all things Get Out N Drive, cruise on over to the Get Out N Drive website. https://getoutndrive.com/Be sure to follow GOND on social media!GOND Website: https://getoutndrive.com/IG: https://www.instagram.com/getoutndrivepodcast/X: https://x.com/getoutndrivepodFB: https://www.facebook.com/Get.Out.N.Drive.podcastYouTube: https://www.youtube.com/@getoutndriveRecording Engineer: Paul MeyerSubscribe to the ‪Str8sixfan‬​ YouTube Channel:  @Str8sixfan  #classiccars​ #automotive​ #amd #autometaldirect #c10 #restoration #autorestoration #autoparts #restorationparts #truckrestoration #Jasonchandler #podcast #sheetmetal #mecum #bobbyadams #mecumscandal #carauction #classiccarauction #usedcar #buyaclassiccar #sellaclassiccar#tradeschool​#carengines​#WhatDrivesYOUth​#GetOutNDriveFAST​Join our fb group to share pics of how you Get Out N Drive: https://www.facebook.com/groups/getoutndrivepodcast/Follow Jason on IG: https://www.instagram.com/oldecarrguy/Follow Jason on fb: https://www.facebook.com/oldecarrguySubscribe To the OldeCarrGuy YouTube Channel:  @OldeCarrGuy  Follow John on IG: https://www.instagram.com/customcarnerd/Recording Engineer, Paul MeyerSign Up and Learn more about National Get Out N Drive Day: https://nationalgetoutndriveday.com/Music Credit:Licensor's Author Username:LoopsLabLicensee:Get Out N Drive PodcastItem Title:The RockabillyItem URL:https://audiojungle.netItem ID:25802696Purchase Date:2022-09-07 22:37:20​ UTCSupport the show: https://buymeacoffee.com/getoutndrive#ClassicCarSupport the show

WWJ auto analyst John McElroy reports Audi saw the biggest sales drop of all luxury brands and one problem is tariffs.

The following article of the Automotive industry is: “Mexico's 40-Hour Workweek: A Wake-Up Call for Manufacturers” by Jose Antonio Velazquez, Country Manager Mexico, Facteon.

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Chris Gayne, owner of Dale County Diesel. Chris shares his unique journey from Army attack helicopter pilot to diesel shop owner, highlighting the importance of leadership and integrity in building his team. The conversation covers why prioritizing people and culture over technical skill is critical, the value of honest customer communication, and the ongoing challenge of maintaining passion while running a successful business.00:00 Garage Trouble Without License06:19 "Learning Through Experience"09:39 Truck Repairs and Industry Journey12:59 "Results Over Passion"15:55 "Passion and Honesty in Selling"17:05 "Transparent Auto Repair Process"20:52 "Morals Over Money"25:31 "Passing the Torch"26:24 "Plans for Business Continuity"29:31 "Failed Recruitment Due to Diploma"33:14 "Lessons on Hard Work"37:25 "Maximizing Growth Within Business"42:09 "Shifting Passion and Letting Go"45:17 "Work-Life Balance Struggles"46:32 "Guidance Counselor Tension Escalates"51:01 "Unexpected Apology on Facebook"

In this episode of The Tudor Dixon Podcast, Tudor is joined by automotive expert Lauren Fix to break down the growing push for vehicle “kill switch” technology. They examine how data-driven sensors could allow cars to make decisions for drivers, raising serious questions about government oversight, corporate lobbying, and personal freedom. The conversation explores privacy risks, potential abuses of power, and why lawmakers—and consumers—must pay closer attention before control over America’s vehicles quietly shifts away from drivers. Check out Lauren's Car Coach Report HERESee omnystudio.com/listener for privacy information.

WWJ auto analyst John McElroy has some tips on ways to avoid a crash or other problems while driving on snow-covered roads.

WWJ auto analyst John McElroy reports Congress wants technology in cars to keep people who are drunk from driving, but auto suppliers are worried about reliability and unintended consequences. (Photo: Getty Images)

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by John Presnell, a shop owner from North Carolina, who shares his journey in taking over the family business. John discusses overcoming personal and professional resentments as he transitioned from working under his parents to owning the shop. Key topics include the challenges of shop growth and efficiency, strategies for training and developing a younger team, and the importance of personal growth through forgiveness and mentorship.00:00 "Florida Drivers in Mountains"04:44 "Slow, Stressful 27-Mile Drive"08:23 Frustration Over Van Repairs12:17 "Engine Coolant Leak Fail"13:43 Flatlands Pickup Talk19:18 "Overcoming Negativity and Growing"21:26 "Parables as Framework for Success"24:34 "Career Choices and Challenges"28:52 "Family Dynamics and Influence"33:02 "Accident Leads to Lasting Injury"34:52 "From Porta Potty to Upgraded Space"39:05 "Reflections on Growth and Work"42:51 "Start at the Beginning"44:59 "Keeping Business Decisions Private"48:35 "Community Action and Attendance"50:15 "Over a Barrel Moment"55:24 "Sense Trade-off in Marriage"56:09 "Affirmative Response"

WWJ auto analyst John McElroy reports one company has reached a breakthrough with artificial intelligence and radar signals.

WWJ auto analyst John McElroy reports Honda and VW are ready for a legal fight over the sales of their new electric vehicles.

WWJ auto analyst John McElroy reports Neumo, which is set up at New Lab in Detroit, can capture the brain waves of drivers and it could make driving safer.

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, David and Lucas are joined by Uwe Kleinschmidt of AutoTechIQ. Uwe explains how AI-powered tools are revolutionizing the Digital Vehicle Inspection (DVI) process, highlighting how annotated photos and captions can help customers better understand repair recommendations. The discussion also explores industry coaching advice on customer communication, with Uwe challenging traditional authority-based approaches by emphasizing transparency and customer empowerment.00:00 AI Streamlines Automotive Service Communication06:39 "DVI: The Ultimate CRM Tool"10:11 "Streamlining Auto Flow Processes"11:51 "Routine Inspections for Vehicle Health"15:18 "Optimal Vehicle Maintenance Decisions"18:23 "Transparency Builds Trust in Service"24:39 "Tech8IQ Delays Dispatch Process"27:37 "AI Fixing Cost Discrepancies"30:18 "Autonomy Issues in Service Inspections"32:48 "Coaching Pushback on Customer Calls"36:24 "Key KPI: Customer View Rate"39:25 "Improving Customer Interaction Metrics"44:27 Shopware Weakness and DVI Feedback47:05 "Gen Z's Communication Preferences"51:28 Embedded Comparison Video Idea53:08 "AI Image Stirs Debate"

WWJ auto analyst John McElroy reports GM and Ford did way better than Tesla when it comes to investments.

WWJ auto analyst John McElroy reports while robots have been in auto plants, humanoid robots can do almost all jobs in a manufacturing facility.

Wheels of Time: A Retrospective on Automotive Innovation is a series highlighting the significant developments in both the automotive industry and motorsports, showcasing the rapid advancements in technology, the establishment of notable and iconic brands, and the constant changes in competitive racing as a popular sport. With each lap that the Wheels of Time completes, is another transformative period that laid the groundwork for future innovations in both vehicle manufacturing and racing.  And up next, the Top-50 most significant developments in the Automotive Industry and Motorsports for the year: 1988 ===== (Oo---x---oO) ===== The Motoring Podcast Network : Years of racing, wrenching and Motorsports experience brings together a top notch collection of knowledge, stories and information. #everyonehasastory #gtmbreakfix - motoringpodcast.net More Information: Visit Our Website Become a VIP at: Patreon Online Magazine: Gran Touring Follow us on Social: Instagram This episode is sponsored in part by THE SOCIETY OF AUTOMOTIVE HISTORIANS (SAH); The SAH encourages research into any aspect of automotive history, and actively supports the compilation and preservation of papers, organizational records, print ephemera, and images to safe-guard, broaden, and deepen the understanding of motorized, wheeled land transportation through the modern age and into the future. For further information on the SAH visit www.autohistory.org Voice over by Revel Arroway and music by Sly Sky, "Telecasted"

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Ruth Wisniewski, Senior Director of Customer Success at Vehlo. Ruth shares how her team at Vehlo elevates client experience by helping shops leverage software to meet their goals, from boosting efficiency to increasing car count. The discussion explores the importance of building a favorite brand through “moments of truth” in the customer journey, and the role company culture plays in delivering exceptional service.00:00 "Vehlo Customer Success Leadership"03:48 "Streamlining Your Shop's Experience"07:40 "Building Culture Around Experience"10:46 "DIY Car Fixer Fails"15:14 "Creative Problem-Solving Improves Outcomes"18:13 "Sales vs. Customer-Centric Approach"20:30 Shady Shopware Setup Concerns25:25 "Customizable Customer Experience at Vehlo"26:56 "Empowerment Through Vehlo's Support"31:08 "Customer Experience: A Guided Reflection"35:50 "Cost of Goods Discrepancy"36:44 "Reading Release Notes Religiously"42:16 "Lion's Mane and Nerve Healing"45:49 "Recovering Without Surgery"47:06 Lion's Mane for Focus?52:14 "Best Banana Pudding Ever"53:18 Raleigh's Amazing Food Scene

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode The automotive industry is undergoing one of the most significant transformations in its history. In this episode, Cavan Robinson, VP  of Operations for the Aftermarket at Vehlo, and Tony Mercury, VP of Revenue at Auto Shop Solutions, break down what shop owners need to understand—and act on—right now. The conversation explores the rapid consolidation reshaping the aftermarket, from independent shops being absorbed into MSOs (multi-shop ownership) to major software platforms merging at an unprecedented pace. The discussion then shifts to how marketing is evolving beyond traditional SEO into Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), where a shop's website—especially its FAQ content—becomes the trusted source AI tools use to deliver zero-click search results. On the people side of the business, the episode addresses shop owner burnout, technician ghosting, and a critical reality: younger technicians increasingly view a shop's technology, systems, and online presence as a measure of professionalism before deciding to apply. Key takeaway: A successful modern shop is like a smart home—built on strong behind-the-scenes infrastructure, a polished and accessible front end, and leadership that understands the data driving the entire system. Cavan Robinson, VP  of Operations for the Aftermarket at Vehlo Tony Mercury, VP of Revenue at Auto Shop Solutions Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI's integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You're probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club:

SummaryIn this episode, The Car Chick® discusses the current state of the automotive industry as we enter 2026, reflecting on the challenges faced in 2025, including economic uncertainty and shifts in consumer confidence. She shares predictions for the upcoming year, emphasizing a potential shift from electric vehicles (EVs) to hybrids, and highlights the importance of empowerment through mobility, illustrated by a personal story of helping a woman in need.TakeawaysCar buying feels uncomfortable and risky in 2026.2025 was marked by uncertainty and unexpected challenges.The automotive industry is looking for stability and profits.Interest rates have dropped, but car prices remain high.Financial incentives from manufacturers may increase in 2026.Leasing may become more attractive with lower rates.Hybrids are expected to gain popularity over EVs.Education and preparation are key for car buyers.ResourcesHelp Mom and Daughter Escape Abuse: https://gofund.me/b8ae621daYou can view a full list of resources and episode transcripts here. Connect with LeeAnn: Website Instagram Facebook YouTube Work with LeeAnn: Course: The No BS Guide to Buying a Car Car Buying Service Copyright ©2024 Women's Automotive Solutions Inc., dba The Car Chick. All rights reserved.

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Jonathan Seitzer, a former Wall Street product manager who is stepping into the world of auto shop ownership. Jonathan shares his journey from discovering the podcast and automotive industry to the challenges of buying an established shop with no technical background. The conversation covers the realities of inheriting an existing staff, balancing necessary changes with preserving shop culture, and the daunting task of building a supportive work environment while facing industry-wide staffing and training hurdles.00:00 "From Marines to Wall Street"03:45 "Electric Vehicle Charging Stations"07:15 "Journey Back to Mars"12:44 Customer Reactions to Pricing Changes14:16 "Challenges with Dutch Customers"16:25 "Effective Marketing Strategy Essentials"21:44 "Golden Handcuffs Dilemma"25:29 "Building a Hiring Pipeline"28:24 "Fostering Growth and Balance"31:03 Scaling Revenue Through Skilled Leadership34:49 Preparing the Next Generation37:20 "Challenges in Automotive Careers"40:58 "Beware Leadership Temptations"44:05 "Finding Balance in Leadership"45:51 "The Struggle to Take Seriously"52:01 "Building Trust Through Consistency"55:12 "Cluttered Midwestern Dealership Tale"56:18 "Impactful Change Through Appearance"59:50 "Supportive Learning Community"

In this episode of the Crazy Wisdom podcast, host Stewart Alsop interviews Marcin Dymczyk, CPO and co-founder of SevenSense Robotics, exploring the fascinating world of advanced robotics and AI. Their conversation covers the evolution from traditional "standard" robotics with predetermined pathways to advanced robotics that incorporates perception, reasoning, and adaptability - essentially the AGI of physical robotics. Dymczyk explains how his company builds "the eyes and brains of mobile robots" using camera-based autonomy algorithms, drawing parallels between robot sensing systems and human vision, inner ear balance, and proprioception. The discussion ranges from the technical challenges of sensor fusion and world models to broader topics including robotics regulation across different countries, the role of federalism in innovation, and how recent geopolitical changes are driving localized high-tech development, particularly in defense applications. They also touch on the democratization of robotics for small businesses and the philosophical implications of increasingly sophisticated AI systems operating in physical environments. To learn more about SevenSense, visit www.sevensense.ai.Check out this GPT we trained on the conversationTimestamps00:00 Introduction to Robotics and Personal Journey05:27 The Evolution of Robotics: From Standard to Advanced09:56 The Future of Robotics: AI and Automation12:09 The Role of Edge Computing in Robotics17:40 FPGA and AI: The Future of Robotics Processing21:54 Sensing the World: How Robots Perceive Their Environment29:01 Learning from the Physical World: Insights from Robotics33:21 The Intersection of Robotics and Manufacturing35:01 Journey into Robotics: Education and Passion36:41 Practical Robotics Projects for Beginners39:06 Understanding Particle Filters in Robotics40:37 World Models: The Future of AI and Robotics41:51 The Black Box Dilemma in AI and Robotics44:27 Safety and Interpretability in Autonomous Systems49:16 Regulatory Challenges in Robotics and AI51:19 Global Perspectives on Robotics Regulation54:43 The Future of Robotics in Emerging Markets57:38 The Role of Engineers in Modern WarfareKey Insights1. Advanced robotics transcends traditional programming through perception and intelligence. Dymczyk distinguishes between standard robotics that follows rigid, predefined pathways and advanced robotics that incorporates perception and reasoning. This evolution enables robots to make autonomous decisions about navigation and task execution, similar to how humans adapt to unexpected situations rather than following predetermined scripts.2. Camera-based sensing systems mirror human biological navigation. SevenSense Robotics builds "eyes and brains" for mobile robots using multiple cameras (up to eight), IMUs (accelerometers/gyroscopes), and wheel encoders that parallel human vision, inner ear balance, and proprioception. This redundant sensing approach allows robots to navigate even when one system fails, such as operating in dark environments where visual sensors are compromised.3. Edge computing dominates industrial robotics due to connectivity and security constraints. Many industrial applications operate in environments with poor connectivity (like underground grocery stores) or require on-premise solutions for confidentiality. This necessitates powerful local processing capabilities rather than cloud-dependent AI, particularly in automotive factories where data security about new models is paramount.4. Safety regulations create mandatory "kill switches" that bypass AI decision-making. European and US regulatory bodies require deterministic safety systems that can instantly stop robots regardless of AI reasoning. These systems operate like human reflexes, providing immediate responses to obstacles while the main AI brain handles complex navigation and planning tasks.5. Modern robotics development benefits from increasingly affordable optical sensors. The democratization of 3D cameras, laser range finders, and miniature range measurement chips (costing just a few dollars from distributors like DigiKey) enables rapid prototyping and innovation that was previously limited to well-funded research institutions.6. Geopolitical shifts are driving localized high-tech development, particularly in defense applications. The changing role of US global leadership and lessons from Ukraine's drone warfare are motivating countries like Poland to develop indigenous robotics capabilities. Small engineering teams can now create battlefield-effective technology using consumer drones equipped with advanced sensors.7. The future of robotics lies in natural language programming for non-experts. Dymczyk envisions a transformation where small business owners can instruct robots using conversational language rather than complex programming, similar to how AI coding assistants now enable non-programmers to build applications through natural language prompts.

On this episode, Kaylee Felio sits down with Brian Fox, Director of Parts Operations at Barnes Crossing Auto Group a 16-location powerhouse serving the South. Brian Fox gets candid about his unique journey into automotive, from missionary work in Croatia to entering the car business through marriage (literally). Together, they break down the realities of dealership life, the hidden opportunities in fixed ops, and why process and empowering people—matter way more than job titles. Whether you're a parts manager, aspiring director, or enthusiast for automotive innovation, this episode is packed with practical playbooks and a few hearty laughs.--------------------------------------------This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Our strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Eric Cook, better known as “Eric the Car Guy.” Eric shares the story of his unconventional journey from art school to becoming a master technician and influential automotive content creator. The conversation explores changes in the automotive industry, the importance of shop culture and technician respect, and the challenges both technicians and shop owners face as they adapt to evolving technology and business demands.00:00 "From Acura to Video Editing"08:42 "Humbled by Fans' Support"13:18 "Rediscovering Connection Through Creation"16:03 "Grace in Growth and Leadership"23:30 "Valuing Skilled Labor and Adaptability"28:21 "Value of Skilled Tire Workers"32:21 "Tech Advances Will Raise Job Value"40:37 "Human Error vs. Robotics"44:26 "Modern Paths to Auto Careers"53:27 "Elvis: From Devil to King"57:57 "Access to Knowledge, Stupidity Grows"01:03:42 "Restoring and Revamping Vehicles"

Like the show? Show your support by using our sponsors.Promotive can help you find your dream job. Touch HERE to see open jobs.Need to update your shop systems and software? Try Tekmetric HEREWanna go to Tekmetric's first ever industry training event Tektonic? Register HEREIn this episode, Jeff Compton sits down with the one... the only.... Eric the Car Guy! His YouTube Channel has impacted millions of technicians over the years and one of those was the host of this podcast...Jeff. Today, they talk about Eric's story from dealership technician to YouTuber, highlighting the setbacks that shaped his career and his drive to empower others. They also discuss the challenges facing today's automotive industry, including the need for mentorship and apprenticeship programs, common misconceptions about flat rate pay, and the importance of valuing technicians as professionals. Timestamps: 00:00 Introduction – Eric's Early Shop Life & Pay Structures02:05 Flat Rate, Shop Culture, and Getting Fired07:36 The Legend Coupe Story & Being Let Go Over $90013:00 Teaching Himself Video and Moving into YouTube19:37 Giving Away the “Secrets” & Empowering Customers24:13 Burnout, Losing the Shop, and Starting Over33:35 Dealing with Haters & The Power of the Audience39:18 Building a Community & Inspiring the Next Generation46:05 Apprenticeships, Mentorship, and Industry Change54:10 The Problem with Flat Rate Pay & Technician Expectations1:02:30 Self-Taught vs. Formal Mentorship in Automotive1:10:03 What's Next for Eric The Car Guy? Future Content & Inspiration1:15:54 Final Reflections and Advice for Aspiring Techs Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

WWJ auto analyst John McElroy reports General Motors is working on a new LMR battery for electric vehicles that could cut the costs of a pickup by ten thousand dollars.

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Wayne Marshall, CEO at the Institute for Automotive Business Excellence. Wayne shares his journey from industry vendor and business owner to leading the Institute, emphasizing the importance of succession planning and building a strong foundation for long-term success. The conversation highlights the value of investing in people, fostering industry-wide collaboration, and creating an exceptional customer experience through attention and hospitality.00:00 Letting Go to Empower Growth05:51 "Building a Strong Foundation"14:54 "Embracing Change in Business Ownership"18:48 "Business Growth and Advice"24:29 Pitching to Decision-Makers Only27:43 Switching to a Smaller Bank36:25 Investing in People for Growth39:19 "Supporting Growth and Opportunity"47:11 "Collaboration, Communication, and Growth"51:27 Sports, Passion, Pressure, and Mistakes58:38 Stressful Car Troubles01:00:04 "Turning Issues Into Opportunities"

2025 was a year of loud headlines and big claims across the automotive world — EV dominance, AI replacing technicians, digital car buying, and the end of traditional repair. But beneath the noise, a very different story was taking shape. In this episode of WrenchNation, we cut through the hype and break down what actually happened in 2025 — and what it quietly set up for 2026 and beyond. EV sales didn't collapse, but they clearly hit a wall as affordability, incentives, and infrastructure realities set in. Automakers recalibrated, hybrids gained ground, and consumers began holding onto their vehicles longer than ever. We also unpack how artificial intelligence is entering the repair shop — not as a replacement for skilled technicians, but as a support tool — and why software updates are now legitimate repairs affecting safety, performance, and reliability. At the same time, the skilled trades shortage reached a tipping point, impacting shop capacity, wait times, and service quality nationwide. This episode is about clarity, not fear. The future of automotive isn't flashy — it's practical, skilled, relationship-driven, and built on trust between drivers and the professionals who keep their vehicles safe and reliable.

WWJ auto analyst John McElroy reports Ford is taking a significant hit to its balance sheet as it shifts electric vehicle programs and other automakers may have to do the same.

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by shop owner Mike Himes and guest Rick White to discuss the evolution of Mike's shop over the past year. Rick shares coaching insights on overcoming emotional challenges around pricing and the importance of valuing your work. Mike reveals how increasing labor rates and implementing a robust parts matrix led to significant financial improvements, while the group addresses common industry pitfalls such as undercharging and ineffective workflows.00:00 "Biggest Change: Workflow Insights"07:24 "Facing Fear for Growth"12:25 Growth Journey: From Beginner to Achiever19:33 "iPhone Queue Frenzy"23:29 "Only Expert in Town"31:23 "Jeff Compton Protects Technicians"32:33 "High Turnover Acceptance Debate"40:48 "Stop When Risks Appear"45:45 "Factory vs Full Process"51:27 "Subscription Costs for Scan Tools"55:27 "Pricing Adjustment Lessons with Rick"01:03:24 "Parts Store Manager Advice"01:04:51 Effortless Transition with Shopware

In this episode of Good Morning Liberty, Nate Thurston and Charles Chuck Thompson discuss a range of topics from Nashville, TN, including Trump's announcement of a $12 billion bailout for farmers, deregulation efforts aiming to help farmers and the automotive industry, and the potential introduction of tiny Japanese cars in the American market. They delve into the complexities of tariffs, trade deficits, the economic impacts on farmers, and the challenges surrounding vehicle safety and emission standards. The episode also highlights historical tariff practices, such as the chicken tax, and the barriers they create to importing affordable vehicles like the Toyota Helix. Join Nate and Chuck as they explore the implications of these political and economic decisions on everyday American life. 00:00 Intro 02:54 Farmer Bailout Discussion 05:29 Impact of Tariffs and Trade Wars 07:49 Economic Challenges for Farmers 11:34 Deregulation and Its Benefits 20:48 Automotive Industry and Emission Standards 32:44 Tiny Cars and International Influence 33:18 Affordable Cars: A Mixed Blessing 33:52 The Briggs and Stratton Engine Anecdote 34:20 Small Cars in America: A Policy Shift 35:28 Regulatory Hurdles and Manufacturing Challenges 39:56 The Chicken Tax Explained 45:26 Workarounds and Loopholes 49:03 The Future of Tiny Cars in the US  

In this episode of the Millionaire Car Salesman Podcast, Sean V. Bradley sits down with longtime industry strategist Troy Spring to discuss the evolving state of automotive advertising. With nearly four decades in the business, Troy brings a perspective shaped by experience, data, and a deep understanding of what truly moves the needle for dealerships! "I've never seen anything work better than direct mail ever." - Troy Spring From traditional marketing channels to modern digital ecosystems, the conversation explores how dealers think about their market, their budget, and the strategies that shape their advertising decisions. Sean and Troy examine the realities dealerships face today, from vendor relationships to the role of in-house marketing leadership, and why understanding your market is more important now than ever! "It's a chess match. It's not just advertising. It's about looking at everything holistically." - Troy Spring This episode challenges assumptions, reframes how dealers view their advertising spend, and offers a candid look at the mindset needed to succeed in a competitive landscape. If you're a Dealer, General Manager, marketing manager, or anyone responsible for driving traffic and generating opportunities… this is a conversation you'll want to hear firsthand! Tune in to learn how top operators are rethinking their advertising journey, and why the next evolution of automotive marketing starts with clarity, strategy, and control!   Key Takeaways: ✅ Direct mail remains one of the most effective traditional advertising methods for car dealerships, often outperforming digital strategies. ✅ To optimize marketing spend, dealers need to focus on their immediate market area before expanding efforts to broader markets. ✅ Understanding and calculating the true cost-per-sale involves more than just the simple division of ad spend by cars sold. ✅ Dealerships should ensure their marketing managers have both automotive sales experience and technical knowledge in digital marketing certifications. ✅ Successful dealer strategies often include a mix of both traditional and digital marketing methods, customized to their specific market needs.   About Troy Spring Troy Spring, Co-founder of Dealer World, is an automotive industry veteran with nearly 40 years of experience! He sold his first car at the age of 18 and rose quickly within the ranks to manage dealerships, including leading a four-store group as a platform manager. In 2009, Troy founded Dealer World, a boutique advertising agency specializing in driving traffic and sales strategy for car dealerships. He later co-founded Dealer Funnel, focusing on nurturing leads for better conversion rates. Known for his innovative approach and in-depth understanding of both traditional and digital automotive marketing, Troy is highly respected in the industry!   Disrupting Auto Dealership Strategies: Insights from Industry Experts Key Takeaways Dealers must focus on securing their local market before venturing into new territories to maximize profitability. A holistically-managed marketing plan, customizable per dealership's needs, outperforms cookie-cutter OEM vendor solutions. Successful dealership marketing relies on understanding both traditional and digital advertising fundamentals. The Importance of Protecting Your Primary Market Area (PMA) In the fast-paced world of automotive dealerships, focusing on expansion without reinforcing the existing customer base can be a recipe for inefficiency. Sean V. Bradley, president of Dealer Synergy, suggests a foundational strategy: focus on protecting your primary market area first. Bradley asserts that many dealers overlook the rich opportunities available locally. "It's interesting," Bradley remarks, "we'll sit with a dealer, and they'll say, 'I got to go after XYZ down the street,' when they should be protecting their backyard first." This discussion highlights that the inclination to conquest rather than consolidate can lead to a dilute marketing focus. The result? Dealers potentially miss out on higher return-on-investment (ROI) opportunities domestically. Bradley's recommendation to analyze the pump-in, pump-out report is a strategic reminder to first solidify one's standing locally. This approach not only optimizes ROI but also reduces advertising costs associated with pursuing less familiar, distant markets. Taking Bradley's advice to heart, a dealership can enjoy the double benefit of deepening customer loyalty while also enhancing word-of-mouth marketing locally. Through focusing efforts on holding on to current clientele before aggressively targeting competitors', dealerships can achieve a more sustainable, profitable growth model. Crafting a Custom Marketing Strategy: Beyond OEM and Vendor Scripts Both Bradley and Troy Spring, founder of Dealer World, make compelling cases against the dependency on prescribed OEM and vendor-driven tactics. Amid the rising challenges facing automotive dealerships, they argue for a bespoke marketing strategy that's adaptable to each dealership's unique environment. Spring states, "You have to be with someone who can think holistically because if you're on with linear OEM vendors, you're just gonna get told why you should continue to do more and more of what it is that they sell." Such insights underscore the limitations of formulaic marketing solutions. While OEMs often push for uniformity—to simplify their nationwide branding and operations—dealerships must vigilantly evaluate these suggestions. Bradley underscores a critical point, proposing that dealers risk spending thousands unnecessarily on ineffective lead generation strategies because they blindly follow OEM guidance. The conversation dives into the economics of advertising. Bradley shared, "I've got a dealer group spending $70,000 on a splash page generating just a few hundred leads each month." This statistic serves as a caution against the pitfalls of not closely scrutinizing advertising expenditures versus results. It's essential for dealerships to cultivate an advertising strategy where each segment, from pay-per-click (PPC) to SEO and database marketing, functions as an integrated system rather than disparate efforts. This avoids the trap of bloated expenses disguised within bundled packages, which can negate perceived savings with reduced effectiveness. Bridging Traditional and Digital Advertising for Maximum Impact The discussion also delves into appreciating the coexistence of traditional and digital advertising within dealership marketing, which offers a nuanced approach to driving traffic. One standout revelation from Troy Spring? The effectiveness of direct mail. Although often regarded as an antiquated medium, Spring asserts, "Nothing has ever worked better than direct mail." It's a thought-provoking declaration in an era rich with digital solutions. Contrary to perceived obsolescence, traditional methods such as direct mail remain relevant, especially when optimized with the latest data analytics techniques. Properly targeted, a traditional medium can reach high potential customers directly and personally. Given the inundation of digital ads, a physical piece of mail stands out, often carrying more weight. Spring further suggests that while digital tools, like social media and search engine marketing (SEM), play critical roles in modern strategies, their effectiveness hinges heavily on their synergy with traditional advertising channels. These multifaceted campaigns leverage the strengths of both domains—ability to track and personalize digital ads with the tangible and trust-building potential of offline methods. Emphasizing on integrative approaches that couple interactive digital platforms with traditional media allows dealerships to engage in comprehensive advertising strategies personalized to consumer behavior trends. Through harmonizing these forces, a dealership's presence is effectively cemented in the market, leveraging the best aspects of each medium. A Synthesis of Strategy and Practice The insights shared by Sean V. Bradley and Troy Spring showcase a wealth of expertise in crafting dealership marketing strategies that balance innovative thinking with foundational business tenets. As dealerships navigate the complexities of an ever-evolving industry landscape, these professionals emphasize the necessity for both strategic foresight and a command over advertising mechanics. Essentially, the most adept dealerships will be those that recognize the imperative to protect their primary markets while scaling responsibly. They explore bespoke advertising solutions beyond OEM packages, integrating digital dexterity with traditional marketing. Each dollar spent should be scrutinized for its ROI, as the measure of an effective advertisement goes beyond impressions or clicks to the tangible growth it champions for the dealership. In an industry as competitive as automotive sales, this layered, integrated approach becomes the solutions beacon through transformative, modern advertising challenges.   Resources + Our Proud Sponsors: ➼ The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry with over 29,000 members worldwide. Collaborate with automotive professionals, learn the best industry practices, and connect with top mentors, managers, and sales leaders. Join The Millionaire Car Salesman Facebook Group today! ➼ Dealer Synergy: The automotive industry's #1 Sales Training, Consulting, and Accountability Firm. With over 20 years of proven success, Dealer Synergy has helped dealerships nationwide build high-performing Internet Departments and BDCs from the ground up. Our expertise includes phone scripts, rebuttals, CRM action plans, lead handling strategies, and management processes; all designed to maximize your people, processes, and technology! ➼ Bradley On Demand: The automotive industry's most powerful Interactive Training, Tracking, Testing, and Certification Platform. With LIVE virtual classes and access to a library of over 9,000 on-demand training modules, Bradley On Demand gives your dealership the tools to dominate every department: Sales, Internet, BDC, CRM, Phone, and Leadership. From sharpening individual skills to elevating entire teams, this platform ensures your people are trained, tested, and certified for maximum success. Equip your dealership to sell more cars, more often, and more profitably with Bradley On Demand!  

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Cody and Sabrina Gaddie. Cody shares the challenges and rewards of growing a mobile diagnostics business, including the importance of building processes and preparing for the business to run independently. Sabrina offers honest insights into the impact of business ownership on their relationship, stressing the need for communication and balancing personal well-being with supporting Cody's vision. The group also discusses the broader state of the industry, highlighting the struggle to find passionate new technicians and the need for better incentives and training for diagnostic work.00:00 "Making Business Valuable"08:30 "Navigating Partnership and Resentment"10:54 "Resentment Over Passion Priorities"16:27 Life-Changing Industry Events21:45 Streamlining Technical Support Processes29:50 Teaching Automotive Skills Efficiently35:38 Business Growth & Networking Challenges36:51 Collaborative Networking Among Entrepreneurs44:47 "Kid Hacks BIN Files Impressively"49:38 "Diag Pricing Debate Unveiled"53:51 Testing Explanation: Address vs. Zip Code01:00:57 "Lucas Calls Out the BS"01:03:04 "Mechanic Missteps and Recommendations"

In this engaging episode of the Millionaire Car Salesman Podcast, co-hosted by LA Williams and Tianna Mick, the focus is on the transformative power of video in car sales. Despite LA being unable to see, he passionately advocates for the use of video as a cornerstone strategy in driving sales, highlighting its power to enhance engagement and build trust with customers. Tianna, known for her expertise in personal branding, joins LA in sharing practical insights on incorporating video into daily sales processes to maximize leads, appointments, and sales conversions! "You want people to almost have a deja vu experience when they visit your dealership." - LA Williams The episode dives deep into the fundamental aspects of creating effective sales videos, including the importance of proper setup, consistent backgrounds, and expertly crafted scripts. LA and Tianna stress that video content should be concise, personalized, and built around a clear value proposition to engage prospects effectively.  "Making sure you say the customer's name is super important... everybody's favorite word is their name." - Tianna Mick As the conversation unfolds, they provide a robust framework involving key elements like effective lighting, the relevance of a clean camera lens, and the power of personal connection through direct calls to action, all while implementing new technology such as AI in content creation. For the seasoned sales professional and the novice alike, the insights shared in this episode are invaluable for mastering the art of video marketing in the automotive industry!   Key Takeaways: ✅ Using video in car sales increases engagement and builds trust faster than text or audio alone. ✅ Maintain consistency and brand recognition in video backgrounds to enhance authenticity and viewer comfort. ✅ Essential elements of a perfect lead video: customer's name, vehicle of interest, value proposition, and call to action. ✅ Embrace AI technology to enhance video content creation efficiently and effectively. ✅ Practice and iteration lead to improvement; start shooting videos to develop skills and reduce hesitation over time. About Tianna 'T Got Your Keys' Mick Tianna Mick, famously known as "T Got Your Keys," is a prominent figure in the automotive sales space! Celebrated as the "Queen of Branding", with an impressive record of selling +20 cars per month while consistently being the #1 Grossing Salesperson at her store and generating her own leads/business through her TGotYourKeys.com Website. Tianna has established herself as a top performer and innovator in car sales strategies, with a special focus on personal branding and digital marketing.   Revolutionize Your Dealership with Video Marketing: Insights from the Millionaire Car Salesman Podcast Key Takeaways Harness the Power of Video: Video marketing is not just a trend but a necessity in modern car sales, enabling dealerships to create personal connections and reduce the fear of the unknown for customers. Optimize the Basics: Setting up a compelling video involves proper lighting, clear audio, and a consistent, clean background to enhance trust and engagement. Script and Deliver Effectively: Essential elements of a successful video include addressing customers by name, highlighting the vehicle of interest, and concluding with a strong call-to-action.   Leverage Video to Establish Trust and Familiarity In the dynamic world of car sales, the Millionaire Car Salesman Podcast delves into the transformative potential of video marketing. LA Williams, alongside Tianna Mick, emphasizes the powerful emotional connection videos can establish, setting a dealership apart in a sea of sameness. "You want people to almost have a deja vu experience when they visit your dealership," LA Williams suggests, underscoring how videos can eliminate the fear of the unknown—a significant barrier for potential buyers. The discussion sheds light on how video marketing can simulate a personal interaction, thus building trust faster than written text or static images. With the capability to convey sight, sound, motion, and emotion, videos can significantly enhance customer engagement, making them feel more comfortable and familiar even before stepping into the dealership. Incorporating video tours of your dealership, for example, ensures customers find the environment welcoming and recognizable. Tianna Mick points out, "walk into, like, a courthouse… you're going to be like, where do I go? I'm nervous." This analogy emphasizes how video tours can transform the customer's first visit into a seamless, almost familiar journey. The Essential Setup for Effective Video Marketing Crafting a compelling video requires a foundational setup that pairs well with the content. As expressed in the podcast, without the right tools, even the most well-intentioned videos may fall flat. LA Williams, despite being visually impaired, stresses the importance of proper lighting and camera clarity, demonstrating that the basics of video production are vital regardless of one's abilities. "Top two things for any video… audio, you gotta have good audio, and… good lighting." The podcast highlights that a clean camera lens and a consistent background are understated elements that significantly impact the quality of video marketing. Tiana Mick advises, "making sure you wipe the front and every single one of the lenses in the back," a small yet critical step that improves visual clarity and viewer engagement. Coupled with a customized, dealership-branded backdrop, these elements ensure that each video serves as a professional representation of the brand, significantly enhancing credibility. Moreover, the consistency in video backgrounds, as noted by Tianna, can reinforce brand recognition, much like how viewers associate a television character with their set environment. This aspect ensures that your audience's focus remains on the message rather than potential distractions, amplifying the overall impact. Crafting and Delivering Your Message Creating a successful video is more than just presentation—it's about crafting a powerful message that resonates. Essential to the video strategy discussed in the podcast is the script, especially emphasizing personalization and value-addition. Incorporating the customer's name into the conversation is not merely courteous but strategic. "Everybody's favorite word… is our names," Tianna Mick asserts, highlighting its efficacy in personalizing communication and fostering genuine connections. The video should also clarify the customer's vehicle of interest while subtly integrating the dealership's value proposition. "Providing value and showing why they need to be purchasing with you," says Mick, ensures the video is informative and persuasive. These aspects are crucial in aligning the dealership's offerings with customer needs, driving engagement and conversion. A compelling call-to-action (CTA) concludes each video, guiding prospects toward the next step, whether scheduling a call or visiting the dealership. As LA Williams articulates, a CTA effectively escalates the interaction, encouraging a seamless transition from virtual engagement to in-person attendance. In essence, adopting video marketing as outlined by the Millionaire Car Salesman Podcast participants revolutionizes customer interactions, establishing a bridge between the virtual and physical realms of car sales. Employing these strategies fosters enhanced connections, drives customer comfort, and ultimately, amplifies sales success. These insights are indispensable for dealers striving to stand out and thrive in today's competitive environment. By prioritizing video content, dealerships can not only augment their marketing strategies but also cultivate a genuinely engaging customer experience.     Resources + Our Proud Sponsors: ➼ The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry with over 29,000 members worldwide. Collaborate with automotive professionals, learn the best industry practices, and connect with top mentors, managers, and sales leaders. Join The Millionaire Car Salesman Facebook Group today! ➼ Dealer Synergy: The automotive industry's #1 Sales Training, Consulting, and Accountability Firm. With over 20 years of proven success, Dealer Synergy has helped dealerships nationwide build high-performing Internet Departments and BDCs from the ground up. Our expertise includes phone scripts, rebuttals, CRM action plans, lead handling strategies, and management processes; all designed to maximize your people, processes, and technology! ➼ Bradley On Demand: The automotive industry's most powerful Interactive Training, Tracking, Testing, and Certification Platform. With LIVE virtual classes and access to a library of over 9,000 on-demand training modules, Bradley On Demand gives your dealership the tools to dominate every department: Sales, Internet, BDC, CRM, Phone, and Leadership. From sharpening individual skills to elevating entire teams, this platform ensures your people are trained, tested, and certified for maximum success. Equip your dealership to sell more cars, more often, and more profitably with Bradley On Demand!

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Cecil Bullard, industry veteran and business coach. Cecil shares the importance of properly valuing diagnostic labor in automotive shops, explaining why most shops fail to charge adequately for the complex testing modern vehicles require. The conversation highlights the necessity for shop owners to plan for their financial future, emphasizing retirement strategies and the risks of working solo. Finally, they discuss the value of building a strong team and why technicians with no interest in leading or managing should reconsider opening their own shop.00:00 DHT's Impact on Male Development08:25 Auto Shop Diagnostic Process14:58 Hormones, Cars, and Adjustments20:55 Optimizing Average Repair Order26:23 Professional Standards in Coaching32:23 "Raise Your Labor Rate"33:52 "Revenue Variance Insights"41:03 "Family Shop Management Plan"46:51 "Contentment, Family, and Responsibility"50:35 "Solo Work: Control vs. Risk"57:30 Risk Balancing for Lifestyle Goals01:02:58 Debt vs. Investing Motivation Struggles01:06:09 Sun's Shift in Auto Shop Strategy01:14:51 "Perspective and Self-Improvement Insights"01:17:37 "Beyond Fixing Cars"