The Business of Meetings

In times of uncertainty, like we are facing now, small business owners must stay focused and be proactive.  Today, Eric shares three of his tried and tested strategies for helping small business owners remain steady during times of uncertainty within the industry. Stay tuned to learn how to turn uncertainty into opportunity with three proven strategies to keep your business moving forward in unpredictable times. 1. Review Your Finances Start by examining every expense in your business, line by line. Go through all your credit card statements and monthly charges, especially those auto-pay items you may have forgotten. Cancel anything that is not essential. Then, take a broader look at your fixed costs and plan to adjust if your revenue drops.  Being prepared now can help you avoid making tough decisions later.  2. Reconnect with Clients and Prospects Now is the time to be visible and proactive. Many people pull back during uncertain times, but staying in touch with your clients and prospects will set you apart. Check in with your clients, reach out, and start conversations with them. Even if there is no possibility of immediate business, showing genuine interest in clients or potential prospects will strengthen your relationships. 3. Tackle Whatever You Have Been Avoiding Focus on everything you have meant to do but have not done. Whether you update your business model, learn a new skill, or explore new services, take advantage of the slower pace and reflect on how you can apply your experience in new ways. Keep on looking for opportunities you may have overlooked. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Listen to The Business of Meetings podcast Subscribe to The Business of Meetings newsletter  

Today, we are delighted to welcome Amanda Gore, an Australian powerhouse from the Speaker Hall of Fame, as our guest. Amanda is a phenomenal communicator who blends her sharp insights with humor and heart, offering fresh perspectives on joy, emotional intelligence, change, management, and leadership. Get ready to laugh and learn as Amanda shares her story and powerful insights that have inspired her audiences worldwide. Emotional Intelligence Emotional intelligence (EQ) is more important than technical skills in leadership and life. EQ helps people navigate conflict, build trust, and maintain strong relationships. If someone feels psychologically safe, they will be more productive, creative, and loyal. The Brain Reacts First, Thinks Later The brain is wired for survival. So, when people feel threatened by someone's tone, body language, or words, they shift into fight-or-flight mode, making calm conversation almost impossible. Understanding that can help you lead with compassion and avoid escalation. Emotional Contagion  Your emotional state does not stay with you. It spreads. The heart's magnetic field changes as your feelings change, which affects everyone around you. That is why a calm leader can anchor a room, and a stressed leader can wreck it. Lead Yourself First Leadership starts with managing your internal world, knowing what triggers you, and regulating how you respond in stressful situations. Self-awareness is the key because if you are emotionally reactive, you cannot guide others effectively.  Simple Tools Regulate Big Emotions Regulating your emotions helps you stay grounded when things get tense. You do not need complicated methods to self-regulate. Breathing slowly and deeply while focusing on your heart area or just naming what you feel will allow you to shift your state almost instantly.  Everyone Carries Invisible Baggage Most conflict stems from unmet emotional needs. People tend to react out of fear that they are not good enough, not safe enough, or do not belong. Keeping that in mind helps you respond with empathy instead of judging. Stay Connected in Conflict Instead of turning someone into the problem, it is better to externalize the issue. That way, both individuals can stay connected and tackle the problem together. So you can protect the relationship while still addressing what needs to change. Joy  Culture starts with energy, not strategy. Joy is not just a nice-to-have feeling- it fuels performance. You can create more joy in your team by starting your meetings with gratitude, recognizing the wins, and being intentional about how you show up.  Reframing Change The brain resists change because it does not like uncertainty. However, change is necessary for growth. Reframing change as a challenge instead of a threat will help you adapt faster and stay open to new possibilities. Focus Shapes Reality Your area of focus rewires your brain and shapes your relationships. Where your attention goes, your energy flows. Focus on the good in people; you will likely find more of it. If you focus on threats, however, you will create a defensive environment. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Subscribe to The Business of Meetings newsletter Listen to The Business of Meetings podcast Connect with Amanda Gore On her website Email Amanda: Amanda@amandagore.com LinkedIn  

The Business of Meetings – Episode 267: From Token to Transformative: Making Boards Work with Marc Stockli We are thrilled to welcome Marc Stockli, an accomplished entrepreneur from Switzerland, as our guest today.  With over 20 years of business experience, Marc has chaired the Global Board of the Entrepreneurs Organization and has also become an author.  Join us as Marc shares his journey and gives us a sneak peek into his upcoming book, Make Boards Work. Bio: Marc Stockli: Marc O. Stockli has benefited from a unique perspective for many years in developing and writing this book. Marc has also been a public speaker to thousands of entrepreneurs in more than 30 countries. Marc has been exposed to board work from early on in his career. First, as a young investment banker, and later a strategy consultant for world-renowned professional services firms. Later on, as an entrepreneur and investor. In sum, he has prepared for, attended, and reflected on about 200 board meetings overall. This profound experience has been gained globally, allowing Marc to provide unique insights and disclose hidden opportunities. Marc O. Stockli is a co-founder and former CEO of Totemo, whose cybersecurity products are used by 1,500 corporations and more than 3.5 million licensed users. Totemo was sold to Palo Alto-based Kiteworks in December 2021. Marc is an active investor, board member, and coach for entrepreneurial companies and teams in technology and financial services. He acts in such capacity for Amwell (IPO on NYSE in September 2020), Beekeeper, Merantix, Lucy Security (sold to ThriveDX in February 2022), Vara, CleanHub, or Format Vermögen & Anlagen, to name but a few. Previously, Marc worked in corporate finance in Hong Kong, Tokyo, and New York, as well as strategy consulting with BCG. He holds a law degree from the University of St. Gallen HSG and an MBA from the Wharton School at the University of Pennsylvania. Marc recently served as the Global Chairman of the Entrepreneurs' Organization (“EO”, more than 19,000 members in more than 70 countries). Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Subscribe to The Business of Meetings newsletter Listen to The Business of Meetings podcast Connect with Marc Stockli On LinkedIn

We are delighted to welcome Ari Meisel, the king of efficiency and productivity, as our guest today. Ari has written a book called Less Doing More Living. Everything he writes and shares is about efficiency, and there is always something relevant for small business owners to apply.  So, if you own a small business and are looking for ways to increase your productivity and operate more efficiently, stay tuned. You are in for a real treat! Bio: Ari Meisel I Help Entrepreneurs Become Replaceable Brooklyn, New York, United States Summary:  Hello, I'm Ari Meisel- a world-renowned productivity expert, author, and passionate advocate for optimized living. My journey began with my own struggles against chronic illness, leading me to develop the Less Doing, More Living productivity system. Today, I'm fortunate to share my insights with thousands of individuals and organizations worldwide, empowering them to achieve more by doing less. Authorship: Published works in the field of productivity, efficiency, and stress management. My writing serves as an influential guide for those aiming to reclaim their time and energy.  Woodworking Enthusiast:  Beyond my professional life, I have a deep-rooted love for woodworking. The craftsmanship involved is not just a hobby; it's a practice that also informs my philosophy about the importance of focus, detail, and dedication in all pursuits. Community Service: As a volunteer EMT and Lieutenant at our local rescue squad in Princeton, New Jersey, I'm committed to giving back to the community. These experiences have imbued me with valuable leadership and crisis-management skills.  Future Ambitions:  I plan on running for local office to drive transformative changes at a community level. My vision includes improved healthcare access, innovative education programs, and sustainable practices that can make Princeton an example for other cities to follow. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Subscribe to The Business of Meetings newsletter Listen to The Business of Meetings podcast Connect with Ari Meisel On LinkedIn Website Buy a copy of Less Doing, More Living: Make Everything in Life Easier by Ari Meisel

We are delighted and honored to welcome the legendary FBI negotiator, Chris Voss, as our guest today. Chris was the head of the hostage negotiations at the FBI, and he significantly changed their negotiation style. He has taught at various business schools and founded the Black Swan Group. He is also an author, having written Never Split the Difference, The Full Fee Agent, and more recently, Empathy and Understanding in Business. Join us to hear Chris's fascinating story and to get his advice and actionable tips to implement in your life and business. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Chris Voss On LinkedIn The Black Swan Group website Books by Chris Voss: Never Split the Difference The Full Fee Agent Empathy and Understanding In Business

We are excited to have the legendary Jesse Cole joining us today!  In today's episode, Jesse shares the incredible story behind how he and his wife, Emily, started the famous Savannah Bananas! He also gets into where they are today and how he leverages the Savannah Bananas for his projects! We hope you enjoy listening to today's super-motivating conversation with Jesse Cole! Bio: Jesse Cole is the founder of Fans First Entertainment and the owner of the Savannah Bananas. He's a fanatic about fandom and launched the Savannah Bananas with one mission: to spark a fan-focused movement. Whether at the ballpark, on social media, onstage delivering keynotes, in features for ESPN and Entrepreneur, or in his first book, Find Your Yellow Tux, Jesse continues to create fans all over the world. The Bananas have sold out every game since their first season and have a waitlist for tickets in the thousands. They have entertained millions of fans in Savannah and at ballparks all over their country on their Banana Ball Tour. Jesse is the proud inventor of Banana Ball and Dolce & Banana underwear and a not-so-proud promoter of the Human Horse Race and Flatulence Fun Night. He's a raving fan of his wife, Emily, his kids, and peerless promoters like Walt Disney, PT Barnum, and Bill Veeck. Jesse owns seven yellow tuxedos. Jesse's story Jesse was raised by his dad, who spent hours playing baseball with him and taught him the value of putting in the effort to create something special!  Jesse played baseball throughout his life. After getting into the baseball industry about fifteen years ago, he tore his shoulder, and his baseball career ended. So, he started working in the front office and began his journey to where he is today. Savannah Bananas  Before starting the Savannah Bananas, Jesse spent ten years with the team in Gastonia, North Carolina. He became their GM when he was twenty-three and had to figure out how to make people excited about going to a baseball game. It was much harder than he anticipated, so he tried doing some crazy things! Then, seven years ago, Jesse and his wife moved to Savannah, Georgia, and had the opportunity to take on an old and historic stadium. Jesse was not successful in selling the way everyone else did because no one took him seriously. So he tried something new.  A vision Everything we accomplish in life starts with a vision. Especially in business! Going into Savannah, Jesse and his wife truly believed they could change baseball games, make them fun, and create something people had never seen before! It was tough at first, but they knew their idea would work. Fans first Many companies focus solely on chasing customers. However, early on, Jesse and his wife became obsessed with creating fans and decided to focus on putting their fans first. So they named their company Fans First Entertainment. All-inclusive tickets They decided to make every ticket all-inclusive so that if the game was terrible, the fans would still get some value for their money because everything, including the food, was included.  Spicing things up They decided to spice things up and go all-in on creating an entertaining experience. They hired a dancing coach and choreographed dances for the players. They introduced a banana baby that they lifted, celebrated, and sang to at the start of the match. They even handed out roses to little girls in the middle of the game! No more marketing After that, they no longer had to do any marketing. They just shared what they were doing, and people told others about it! ESPN ESPN became aware of what they were doing. So they wrote an article about the Savannah Bananas, which did very well. Then their sports center did a feature on them, which also did very well. Then, Jesse and his wife approached ESPN with an idea they had for a show, and they agreed. The show was highly rated (and still does well today) and led to even bigger things! Making baseball more fun Leaning in on making baseball more fun, offering non-stop entertainment, storytelling, creating memorable moments for fans, and building an idea culture helped them get to where they are today! No more normal Doing normal things gets normal results. So they work from the premise of doing the exact opposite of whatever would be deemed normal. What if Asking what if and trying out new things motivates them to keep finding new and exciting ways to entertain their fans.  Secondary ticket sellers Jesse always refused to sell tickets to secondary marketing groups. One group even offered to pay twice the ticket value and buy more than a million dollars worth of tickets. But Jesse refused because that would inflate ticket prices, and hurting their fans goes against everything they stand for. Living the dream Jesse's dream for the future is to continue chasing the energy they created, making people happy, and dancing in front of fans all over the world! Surrounding yourself with good people When you share your vision, what you stand for, and what you hope to accomplish, you will attract the best people to work for you! Connect with Eric LinkedIn Facebook Instagram Website Connect with Jesse Cole Fans First Entertainment: Bananas For Business The Savannah Bananas

It is a special day as we welcome a true industry icon to the podcast! Today, we are thrilled to have Frank Passanante, Global Head of Sales at Hilton, joining us for a conversation that has been a long time in the making. Eric has crossed paths with Frank through the MPI Foundation and has been looking forward to having him on the show to share his insights.  In this episode, Frank discusses his career, the art of sales, and the enduring strength of the Hilton brand. A Passion for Hospitality from a Young Age Frank's journey into the hospitality industry began in his early teens. While on a family vacation at the Hilton Hawaiian Village, he discovered a book by Conrad Hilton, Be My Guest, which ignited his passion for the hotel business. From that moment, he began working various jobs in hotels and restaurants before specializing in sales. He joined Hilton right after university and has remained in the industry ever since. Sales as a Noble Profession Frank believes sales is a noble profession centered on solving customer problems and providing value. He feels that true sales success comes from genuinely caring about customers and helping them find the right solutions. Frank integrates Lisa McLeod's Philosophy of Selling with Noble Purpose into his sales approach, focusing on customer impact rather than revenue alone. His mindset aligns with Hilton's founding purpose—spreading the light and warmth of hospitality. Building a Strong Sales Culture Recruiting the right people is essential to maintaining a strong company culture. Frank refers to The Ideal Team Player by Patrick Lencioni, which identifies three key qualities for success: humility, which prioritizes teamwork and continuous learning; hunger, which drives ambition and goal-setting; and emotional intelligence, which ensures strong interpersonal skills. At Hilton, hiring, training, and performance management are structured around those virtues to create a high-performing, customer-focused sales team. Adapting to Changing Buyer Behavior The landscape of meeting and event services has evolved in the post-COVID era. Modern buyers expect a seamless blend of self-service digital tools and personalized support for more complex needs. So, they developed a three-channel sales strategy at Hilton: digital self-service options that empower customers to research and book independently, direct sales for high-touch transactions requiring expert guidance, and voice-assisted support for critical moments in the buying process. Companies that fail to adapt to these shifting expectations risk missing valuable opportunities in today's rapidly evolving market. AI and Continuous Learning AI and automation are reshaping the industry, so Frank is committed to future-proofing the Hilton sales teams. The company promotes an always-learning mindset and prioritizes a coaching culture. Combining continuous learning with a strong coaching environment ensures that the Hilton sales professionals remain effective and adaptable. Building a Coaching Culture Frank emphasizes the power of coaching in leadership and business success. He stresses the importance of being coachable, asking the right questions, and seeking feedback to progress quickly. His organization holds monthly coaching sessions for leaders, focusing on practicing real-life coaching conversations to build communication skills. The Art of Difficult Conversations Having tough conversations is easier said than done. As a former SaaS CEO, Frank found that employees initially hesitated to voice their concerns. However, by welcoming constructive criticism and encouraging dialogue, he built a culture where feedback became a strength rather than something to fear. Continuous Learning & Expanding Perspectives Frank stays ahead by reading business publications, white papers, and research from Forrester and Gartner rather than constantly chasing new frameworks. He values learning from industries outside his own, believing that cross-industry insights spark fresh ideas. Year of the Travel Maximizer Hilton has identified 2025 as the Year of the Travel Maximizer. Their recent Meetings Maximizer report highlights trends like extreme preparedness, where attendees demand detailed agendas and networking guidance. Hilton developed resources to meet these evolving needs, including the World's Most Welcoming Events playbook, to help planners create more engaging experiences. Looking Ahead Frank is excited about Hilton's rapid expansion, with over 800 new hotels added in 2024 and 500,000 rooms in the pipeline. Next year, they will celebrate significant openings, including the iconic Waldorf Astoria New York and new Waldorf locations in Sydney and Tokyo.  Bio: Frank Passanante Senior Vice President, Global Head of Sales and HRCC, Hilton Frank Passanante sets the B2B strategy for Hilton through all selling channels. He's passionate about forging strong customer partnerships that drive mutual success, building winning sales teams through intentionally developing a coaching culture, and quickly adapting strategies to meet the continually evolving nature of B2B sales. In his current role as Senior Vice President, Global Head of Sales, and HRCC, Frank collaborates closely with commercial leaders worldwide on coordinated global B2B strategies. He takes great pride in his team of purpose-led sales professionals, who consistently develop meaningful customer relationships and consult on solutions. He describes his team as caring, committed to their clients' outcomes, and striving to be the best in the business.  Frank built and refined his hospitality sales and marketing expertise over three decades, with the vast majority of those years devoted to Hilton in various on-property, regional, and corporate roles. Actively engaged in industry organizations across all travel segments, he has served on the Professional Convention Management Association Board of Directors, the U.S. Travel Association Meetings Mean Business Coalition, and the Events Industry Council APEX Business Recovery Task Force. Currently, he is engaged with the US Travel Association Group Travel Network and the GBTA Allied Leadership Committee. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Subscribe to The Business of Meetings newsletter   Listen to The Business of Meetings podcast Connect with Frank Passanante On LinkedIn Hilton Trends Report 2025 – The Vacation Maximized 2025 Hilton Trends Report – Special Section: The Meetings Maximizer – The Next Generation of Meetings & Events Books mentioned: Be My Guest by Conrad Hilton Selling with Noble Purpose by Lisa McLeod The Ideal Team Player by Patrick Lencioni The Advantage by Patrick Lencioni The Five Dysfunctions of a Team by Patrick Lencioni The Medici Effect by Frans Johansson Kitchen Confidential by Anthony Bourdain      

The Business of Meetings – Episode 262 - The Power of Boundaries: Managing Teams and Clients Effectively with Eric Rozenberg Today, Eric shares his insights on setting boundaries with clients and within teams.   In this episode, he highlights examples of how boundaries impact business interactions, leadership, and workplace culture. Setting Boundaries with Clients Establishing boundaries with clients ensures professionalism and prevents burnout. Eric shares an example of a coaching client who declined a weekend meeting request from a prospect, reinforcing her limits. A more flexible approach could involve making an exception but ensuring it should not become the norm. Recognizing when a client repeatedly disregards boundaries is crucial, as it may signal a lack of respect for professional and personal time. Ultimately, business owners must define their availability based on their values and long-term goals. Work-Life Integration Over Balance Business owners must establish boundaries that create a sustainable work environment aligned with their values. Eric believes in work-life integration rather than strict balance. He suggests time-blocking to manage personal and professional commitments.  Setting Boundaries with a Team A strong company culture relies on clear expectations. Eric avoids evening and weekend calls and uses send later for emails to prevent after-hours disruptions. However, in true business emergencies, exceptions may be necessary. Generational Shifts in Work Expectations Workplace priorities have evolved. Eric recalls interviewing a trainee who asked about work-life balance, something older generations never considered and previous generations hesitated to address. Today, professionals expect clear boundaries and value companies that respect them.  Emergency Situations: When Boundaries Shift Boundaries should be clear, but they must be adaptable when necessary. Eric avoids interrupting personal time. However, urgent situations require flexibility.  Final Thoughts Setting and maintaining boundaries is crucial for long-term business success. Entrepreneurs must align their boundaries with business values to ensure professional growth and personal well-being, as limits foster respect and set the foundation for a sustainable and effective work environment. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website

Today, we are excited to welcome two of the most influential and high-energy leaders in the meetings and events industry. The dynamic duo, Liz Lathan and Nicole Osibodu are founders of Club Ichi. Individually, they are powerful, and together, they are dominating the market! Stay tuned as we explore their journey, the vision behind Club Ichi, and the incredible work they are doing to shape the future of our industry! Reinventing the Event Industry Liz and Nicole built their careers in experiential marketing, but they were not satisfied with how the industry operated. They saw a need for more community, innovation, and fresh ideas, and instead of waiting for change, they created it themselves. Through bold projects like Secret Family Reunion and Club Ichi, they are reshaping how event professionals connect, learn, and grow. The Journey to Club Ichi Their journey started with Secret Family Reunion in 2019, an experimental networking event where attendees signed up without knowing the destination. The inaugural trip to Tuscany was successful, proving that people craved immersive, meaningful connections beyond standard industry gatherings. By 2026, they plan to host one final edition to push the concept further. Realizing that the industry needed more than just one-off events, they launched Club Ichi in 2023. The goal was to create a thriving, engaged community of B2B event marketers. It began with a 12-hour digital marathon featuring 75 rapid-fire speakers designed to be high-energy and engaging. The event resonated, and Club Ichi quickly grew into a membership-based platform with thousands of subscribers. Building a Sustainable Business Initially, Liz and Nicole worked as consultants, taking on projects and advising clients. But they knew they needed a more structured, scalable business model. So, with the help of a business coach and tax strategist, they refined their focus, making Club Ichi their primary offering. Instead of chasing one-off projects, they built a long-term vision that serves their members and the broader industry. Evolving Club Ichi Club Ichi is evolving into a media-meets-community platform. Liz and Nicole have big plans, including an industry magazine and a reality show that provides a behind-the-scenes look at global events. They aim to create a sustainable, self-funded business that keeps the event industry fresh, innovative, and connected. Innovating and Supporting the Event Industry Liz and Nicole are actively pushing the boundaries of what is possible within the event industry. Through Club Ichi, they have created a dynamic space where B2B event marketers can connect, collaborate, and learn from each other. Their approach is not just about creating events but fostering an ongoing community of professionals who can rely on each other year-round. Beyond that, they aim to provide deeper insights into the industry with plans for a magazine specifically for insiders, featuring in-depth reports and analysis similar to Fast Company or Wired. They are also working on a reality show that will give event professionals a unique lens to see destinations and events, combining the fun of a travel show with event industry insights.  The Future of Club Ichi Next year, they hope to grow Club Ichi to 1,000 premium members, expand their team, and build a profitable, long-term business. Their vision is clear: they want to make the event industry even smarter, more creative, and more connected. Liz and Nicole are not just building a business- they are reshaping the industry! Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Liz Lathan and Nicole Osibodu Liz Lathan on LinkedIn  Nicole Osibodu on LinkedIn Club Ichi  

Would you like to know how to create a truly unforgettable business experience? Today, Eric explores the power of engagement and explains how to design unique experiences, sharing insights from an inspiring conference and an example of a past touchpoint that left a lasting impact.  Stay tuned for valuable strategies to enhance your engagement and create unforgettable experiences. Focusing on What Never Changes Jeff Bezos focuses on what remains constant because Amazon customers always want lower prices and faster delivery. Applying that to the meetings and events industry, Eric identifies two unchanging factors- the need for in-person gatherings, as nothing replaces human connection, and the demand for unique experiences, as people constantly seek unforgettable one-of-a-kind moments. Examples of Unique Experiences Eric has organized events in over 50 countries, creating exceptional experiences that people will never forget. A standout example is the 1998 FIFA World Cup, where he ensured his clients had premium tickets, even amid the chaos of ticket fraud. The highlight was a Three Tenors concert under the Eiffel Tower. Another remarkable event he designed was a unique dining experience across multiple hotel locations. Insights from the MMT Mastermind Conference Eric recently attended his favorite annual conference, the MMT Mastermind Talk, founded by Jason Gaignard. This event is exceptional due to its year-round engagement, ensuring attendees stay connected beyond the conference. Personalized seating based on in-depth intake forms fosters meaningful conversations, while a carefully curated agenda balances inspiring keynotes with interactive sessions. The conference also offers abundant networking opportunities, leaving participants feeling deeply connected, motivated, and eager to return year after year. Key Takeaways for Business Owners Eric highlights the importance of being intentional about designing engagement. By curating thoughtful touchpoints and creating exclusive experiences, businesses can forge deep connections and ensure long-term success. He encourages business owners to break free from the cycle of short-term projects and focus on building sustainable, thriving enterprises. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website  

How can you consistently delight your customers while also providing exceptional value? In business, relationships are everything. Companies prioritizing customer delight set themselves apart, creating lasting impressions and strong customer loyalty.  Stay tuned as Eric shares practical insights and examples to help you surprise, delight, and elevate your customer interactions. The Power of Small, Thoughtful Gestures The answer to delighting customers lies in making personal yet meaningful connections. A memorable experience might come from a simple, thoughtful action. For instance, Eric recalls how a small gesture when traveling– a message about his favorite TV show being available in his hotel room, left him with a lasting impression, proving that even a small effort can make customers feel special. Identifying and Improving TouchPoints To truly delight customers, you need to analyze every interaction with them. Mapping out the touch points throughout the entire customer journey allows you to gain insight into potential areas of improvement. By asking, "What could I have done differently?" business owners can uncover opportunities to surprise their customers, enhance their experiences, and exceed their expectations. Surprising Customers with the Unexpected Routine gestures, like sending a Christmas card, might be well-intentioned but fail to stand out. To make a lasting impression, surprise your customers with something unexpected, like recognizing a personal milestone or commemorating a specific event in their company. That can make a big difference, as those thoughtful touches demonstrate your attention to detail and show your customers that you value them.   Leveraging Expertise for Strategic Value Customer delight also comes from using your expertise to provide additional value. By aligning your services with your customers' goals and strategies, you can shift from being a service provider to becoming their strategic partner.  Customers will appreciate your proactive approach and genuine desire to support their success, and that will strengthen their relationship and build trust. Tough Love and Assertive Support Sometimes, you need to be assertive to help your customers. Offering honest feedback and sharing your expertise, even when that feels difficult, shows that you have their best interests at heart. Taking the initiative to speak up when necessary, even if it means pointing out potential issues, demonstrates your commitment and reliability, which can deepen their trust and improve future outcomes. Bio: Eric Rozenberg Eric is a business builder and the founder of Event Business Formula, the only platform exclusively dedicated to helping and supporting business owners in the Meetings & Events Industry. He has helped thousands of entrepreneurs grow and manage their business better. For two decades in a previous life, Eric has consulted with Fortune 500 companies and produced award-winning sales meetings, incentive trips, product launches, and conferences in more than 50 countries across diverse industries. His podcast, "The Business of Meetings", is the first podcast in the Meetings & Events Industry dedicated to business owners and the largest source of free information with over 240 episodes and fabulous guests. His first book, Meeting at C-Level, is the first book on the Why? of a meeting. It has been endorsed by 20 of the most influential leaders from the corporate and association worlds. His second book, Before It's Too Late, A Love Letter to My Daughters and America, is a story of grit, perseverance, and courage. It describes why and how he and his wife brought their daughters to America and why it is the greatest country on Earth. Eric was the first European to serve as Chairman of the International Board of Meetings Professional International (MPI). Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website  

Running a business of your own is not for the faint-hearted.  To be successfully self-employed, business owners must develop the resilience to stress most people find overwhelming.  Stay tuned to learn about mindset shifts entrepreneurs need to make to grow successful businesses. Adaptability is Essential Entrepreneurs must be willing to change and adapt if they want to be successful. Sticking to old, familiar methods can lead to stagnation, so they must embrace new ways of thinking, working, and problem-solving to stay competitive and grow their businesses. A Long-Term Vision Provides Stability Entrepreneurship is like a roller coaster. A clear, long-term vision helps business owners stay grounded and focused during challenging times. Regularly revisiting their ultimate goal will allow entrepreneurs to navigate obstacles with more resilience and ensure that their short-term struggles do not derail their long-term success. Confidence Over Comparison Imposter syndrome can lead even the most accomplished professionals to doubt their abilities. Rather than comparing themselves to others, business owners should focus on their journeys, achievements, and progress. Defining success through their values rather than external benchmarks gives business owners a far more fulfilling and sustainable business experience. Building the Right Team No entrepreneur has ever succeeded alone. Delegation is crucial for growth, so business owners need to trust their teams to handle responsibilities effectively. Empowering others gives business owners time to focus on areas where they can add the most value. So, even if employees fail to execute tasks just as you, the business owner, would, what ultimately matters is client satisfaction and overall business progress.  Success is Personal In a world that glorifies billion-dollar startups, it is easy to feel that small-scale success is not enough. However, the reality is that the vast majority of businesses operate on a much smaller scale. Success is about creating something meaningful and sustainable. So, instead of measuring their success through revenue alone, entrepreneurs should focus on building businesses that align with their goals, values, and desired lifestyle.  Final Thought Eric reminds business owners that to be successfully self-employed, they need to get comfortable with stress levels that would destroy most others.  Embracing challenge, change, and uncertainty is part of the entrepreneurial journey. So, keep working on your business, trust the process, and develop a mindset to support your continued success. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website  

Do your company values genuinely shape the way you run your business? Today, Eric dives into how to build a company culture to align with the values of your business and ensure they determine how you operate within your business.  Join us to learn the significance of upholding your company values, even when it involves making difficult choices or sacrificing some revenue. Turning Down Business for Ethical Reasons Eric begins by sharing three stories to illustrate the importance of sticking to the core values of a business.  In the first story, he faced a dilemma when a major pharmaceutical client wanted to hold a sales meeting in Vienna just as a controversial political leader had taken power in Austria. Despite needing the business, Eric stood by his principles and refused to organize the event. After discussing his concerns with his client, he was allowed to keep their business and chose a different destination.  Looking back, Eric realizes he could also have accepted the job and donated some of the revenue to an organization opposing that ideology. Quality Over Cost In another story, Eric lost a bid because his pricing was too high for a senior project, even though it aligned with industry standards. Months later, the same company was dissatisfied with their chosen provider and asked him to step in for a critical sales meeting. Eric and his team worked all night to deliver an exceptional event. However, when it was time to discuss future projects, the procurement officer insisted on a 30% fee reduction. Refusing to undervalue his work, Eric walked away from the deal. He learned later that the company dismissed the procurement officer. Letting Go of a Toxic Team Member Eric had to make a tough personnel decision when a project manager he knew personally before hiring her turned out to be toxic to the team. She often criticized others and fostered a negative atmosphere. So Eric let her go, even though she was highly skilled, prioritizing company culture over individual talent. The immediate improvement in team morale confirmed that he had made the right choice. Defining and Living by Company Values For all business owners, establishing values is the key to guiding their choices regarding clients, vendors, hiring, and overall company culture. Business owners build a foundation for long-term success and sustainable growth when their values have been well-defined and consistently applied. Bio: Eric Rozenberg Eric is a business builder and the founder of Event Business Formula, the only platform exclusively dedicated to helping and supporting business owners in the Meetings & Events Industry. He has helped thousands of entrepreneurs grow and manage their business better. For two decades in a previous life, Eric has consulted with Fortune 500 companies and produced award-winning sales meetings, incentive trips, product launches, and conferences in more than 50 countries across diverse industries. His podcast "The Business of Meetings" is the first podcast in the Meetings & Events Industry dedicated to business owners and the largest source of free information with over 240 episodes and fabulous guests. His first book, Meeting at C-Level, is the first book on the Why? of a meeting. It has been endorsed by 20 of the most influential leaders from the corporate and association worlds. His second book, Before It's Too Late, A Love Letter to My Daughters and America, is a story of grit, perseverance, and courage. It describes why and how he and his wife brought their daughters to America and why it is the greatest country on Earth. Eric was the first European to serve as Chairman of the International Board of Meetings Professional International (MPI). Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website  

The Business of Meetings – Episode 256: Own Your Success: How to Stay Accountable and Get Results with Eric Rozenberg Today, Eric dives into the importance of accountability in achieving success.  Drawing from his past experiences, he highlights the transformative power of accountability in driving exceptional results. Example from Student Days: Planning vs. Execution There is a huge difference between creating a study plan and executing a study plan with accountability. To illustrate the importance of staying committed to goals despite external temptations, Eric shares a personal anecdote from his student days in Belgium, explaining how he planned for his exams meticulously but still got distracted by a tennis championship. Leadership at ISEC: Board Accountability Eric learned the value of accountability through regular board meetings in his leadership role at ISEC. Working with an advisory board of senior executives from Fortune 100 companies, he and his team were tasked with presenting updates on their progress, addressing challenges, and aligning their efforts with the goals of the organization. Knowing that he had to answer to various high-level stakeholders, the quarterly meetings motivated him to stay focused and deliver results, reinforcing the importance of continuous self-assessment and course correction in achieving success. Business Leadership: Advisory Boards and Self-Accountability Eric applied the lessons he learned at ISEC about accountability to his entrepreneurial journey in his quarterly meetings with advisors, industry experts, and professionals from unrelated fields. Through those regular meetings and openly sharing his successes and challenges, he ensured that he remained focused on his goals and made informed decisions. That strengthened his businesses and highlighted the importance of transparency and external perspectives in maintaining accountability and driving growth. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website  

The Business of Meetings – Episode 255 - 2025 Business Deals: What Buyers and Sellers Need to Know with Ami Kassar We are delighted to welcome Ami Kassar, the founder and CEO of MultiFunding, as our guest today. Ami is a member of the EO and the president of the EO Philadelphia chapter, and he brings a wealth of expertise and experience.  With the shift in administration, most business owners are curious about the future of mergers and acquisitions for small businesses. Some owners are considering selling, while others are looking to buy. Ami is here to shed light on this important topic and share his insights. Join us for his expert perspective on what lies ahead for small businesses. Founding MultiFunding In 2010, after losing his corporate position as Chief Innovation Officer at the largest credit card issuer for small businesses, Ami started MultiFunding. During the Great Recession, he got laid off by the company he was working for after helping them terminate 960 employees. It was a sobering experience he vowed never to repeat. On his first day unemployed, Ami withdrew his home equity credit line and founded MultiFunding to help entrepreneurs access optimal debt solutions while maintaining control of their businesses. Core Values The core value at MultiFunding is to deal with entrepreneurs in the same way their team members would prefer themselves. That principle underpins every decision, from hiring to firing. The company fosters a transparent culture where employees either thrive within three months or move on. MultiFunding always upholds the standard of only offering advice that the team would follow themselves. The SBA Loan Advantage Today, 95% of their work at MultiFunding involves Small Business Administration (SBA) loans, which are often the best option for entrepreneurs seeking to grow responsibly. SBA loans allow lenders to offer riskier loans with government guarantees, typically up to 75% of the loan value in case of default. Ami clarifies that being declined by one lender does not mean disqualification from SBA programs, as many institutions with varying criteria participate in that market. Challenging Top-Line Growth Celebrations Ami challenges the focus on top-line growth, as celebrated by rankings like the Inc. 5000. He argues that many fast-growing businesses are unsustainable, leading to burnout or collapse. Instead, he proposes a Sleep 5000 award to reward entrepreneurs who achieve sustainable revenue targets while maintaining a healthy work-life balance. Selling and Buying Small Businesses Ami advises business owners to identify their target buyers clearly, whether they are private equity, strategic investors, or individuals, and set realistic expectations for valuation. He emphasizes the importance of knowing the minimum cash required to close a sale.  Economic Outlook for 2025 Predicting economic trends for 2025 is challenging, especially with uncertainties in interest rates, tariffs, and federal policies. Ami warns against relying on forecasts, given the unpredictable domino effects of COVID-era policies and upcoming political changes. He advises entrepreneurs to focus on financial discipline and adaptability rather than chasing speculative predictions. Bio: Ami Kassar, founder and CEO of MultiFunding and author of The Growth Dilemma, has earned a national reputation as a thought leader in business finance. An in-demand speaker and trusted advisor to growth-focused business leaders, he has helped thousands of business owners achieve ambitious growth goals through creative and personalized funding solutions. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Ami Kassar On his website LinkedIn Daily Blog          

Eric addresses the devastating wildfires raging in Los Angeles in this special episode. He reflects on the unfolding crisis with compassion and concern, sharing his thoughts and offering a message of resilience. Join us as Eric speaks from the heart, acknowledging the widespread heartbreak for those who have lost their homes or had to evacuate while the situation remains far from resolved. Connection to LA Eric shares his early memories of Los Angeles, where he stayed with relatives as a 14-year-old, learning English by immersing himself in the culture.  Reflections on Resilience Inspired by a poignant quote shared by a Krav Maga instructor, Eric reflects on resilience and the importance of responding to challenges in life. The quote highlights how we should define ourselves by how we move forward rather than by what we have lost. Community Efforts Amid Disaster Various organizations and industries, including the Los Angeles tourism sector, are rallying to provide support in the wake of the fires. Eric commends the bravery and dedication of the first responders working tirelessly to combat the crisis. Lessons from Resilient Figures Drawing inspiration from various stories of resilience, Eric recounts the ability of Nelson Mandela to forgive and unite, Bethany Hamilton's return to professional surfing after a shark attack, and the perseverance of J.K. Rowling in publishing Harry Potter. Resilience the Entrepreneurial Spirit Eric highlights the resilience required in entrepreneurship, sharing the stories of Elon Musk, Jeff Bezos, and Chris Gardner, who overcame significant setbacks to achieve remarkable success. The Pandemic Eric reflects on how the pandemic tested global resilience, forcing individuals and industries to adapt and persevere. He encourages small business owners to stay focused on their goals amid adversity. Closing with Resilience and Hope Eric closes by reciting the poem If, by Rudyard Kipling, which captures the essence of resilience. He expresses his solidarity with all those facing hardship in Los Angeles and encourages everyone to keep walking- the famous advice of Winston Churchill. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website  

The Business of Meetings – Episode 253 - Leveraging Partnerships: ELX CEO Nicola Kastner on How Small Businesses Can Attract Big Clients We are thrilled to welcome Nicola Kastner as today's guest. Nicola is the CEO of Event Leaders Exchange, an exclusive global community connecting senior corporate event leaders from large companies across diverse industries.  She has had an impressive career with leadership roles at Maritz, Carlson Wagonlit Travel, and SAP, and she has also run her own business. A seasoned traveler and visionary, she earned the Event Marketing B2B Dream Team honor, recognition as a top woman in events, and a well-deserved place in the Canadian Meeting Hall of Fame. Nicola is motivated, passionate, and purposeful. Join us as we explore her valuable insights, diverse experiences, and inspiring vision for the future of the events industry. Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with Nicola Kastner On LinkedIn Event Leaders Exchange

The Business of Meetings – Episode 252: From Conscious Leadership to Wellness: Kim Napolitano's Insights on Building Great Places to Work Welcome to our very first podcast for 2025!  We are thrilled to begin the new year with an inspiring conversation with an outstanding leader in our industry. Kim Napolitano is the Executive Director of Industry Relations and Intermediary Group Sales for Hilton Worldwide Sales. She is also a dedicated Peloton rider and a certified master practitioner of energetic medicine.  With a passion for wellness and three decades of invaluable leadership experience behind her, Kim joins us today to share her insights on the best type of workplace, conscious leadership, and ways to weave wellness into every aspect of all we do. Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with Kim Napolitano On LinkedIn Hilton Worldwide   

As 2024 draws to a close, Eric takes the opportunity to share a selection of books that profoundly influenced his thinking over the past year.  Each recommended book covers a different topic, from AI to pricing, financial psychology, and geopolitics. Eric carefully selected each book to inspire you to reflect on the past year and encourage your strategic preparation for 2025 in business and life. 1. Amplify AI by Ronsley Vaz Amplify AI, written by Ronsley Vaz, is a comprehensive guide to integrating AI into business practices.  The book is in three parts: AI adoption, and a historical overview and common pitfalls to avoid Using AI ethically and implementing it responsibly The Amplified AI Pyramid outlines four critical growth areas Ronsley's expertise as a software engineer and business strategist shines through, making this a must-read for anyone curious about effectively leveraging AI. 2. Fearless Pricing by Casey Brown Fearless Pricing by Casey Brown tackles one of the most vital yet challenging aspects of running a business. The book empowers readers to move beyond hourly rates and focus instead on value-based selling.  The book provides actionable strategies to: Command fair prices Avoid commoditization Strengthen team confidence in pricing discussions This book will benefit service-based business owners looking to enhance profitability and differentiation. 3. The Psychology of Money by Morgan Housel Morgan Housel's The Psychology of Money explores the psychological aspects of financial decisions. Each chapter tells a unique story, with lessons on compounding, risk, and defining how much is enough. A standout chapter for Eric was Never Enough, which dives into the dangers of unchecked ambition in life and business.  This book encourages readers to rethink their financial goals to align them with their priorities in life. 4. The War on the West by Douglas Murray In The War on the West, journalist Douglas Murray boldly examines contemporary societal challenges. Drawing on his firsthand experiences in conflict zones, he advocates for moral clarity and challenges prevailing narratives.  This book offers valuable insights into the sociopolitical dynamics that shape our world. The author's dry humor and fearless commentaries make this book an engaging and thought-provoking read.   5. The End of the World is Just the Beginning by Peter Zeihan In this book, author Peter Zeihan explores the geopolitical and economic forces currently reshaping our planet. With sections on transport, energy, demographics, and more, he provides a historical and forward-looking perspective on global trends.  This book is a wake-up call for business owners, urging them to consider long-term strategies and prepare for various global scenarios that could impact their operations. Conclusion These books are essential for thoughtful preparation for 2025, offering helpful insights for personal and professional growth.  Happy reading, and our best wishes for a prosperous New Year! Connect with Eric Rozenberg LinkedIn Facebook Instagram Website  

The Business of Meetings – Episode 250: Revolutionizing Business Models: Insights for the Meetings and Events Industry with Alex Osterwalder We are delighted to welcome Alex Osterwalder as our guest today. Alex is the visionary behind the groundbreaking Business Model Canvas and the founder and CEO of Strategyzer.  Join us as Alex takes us through his journey, from presenting his doctoral dissertation on business models to developing innovative tools, highlighting the power of simplicity and the value of rigorous testing. His Journey from PhD to Strategyzer Alex began his journey with a doctoral dissertation on business models, supervised by Eve Pina. Surprised by the interest his thesis received online, Alex decided to co-write a book with Eve. They self-published their book and crowdfunded the project before crowdfunding became mainstream. Their success laid the groundwork for Strategyzer. Special Offer Mentioned: https://strategyzer.com/business-of-meetings Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with Alex Osterwalder On LinkedIn Strategyzer  

The Business of Meetings – Episode 249 – Amplify AI: Ronsley Seriojo Vaz on Harnessing Artificial Intelligence for Business Growth  We are delighted to welcome Ronsley Seriojo Vaz as today's podcast guest. As the host and Executive Producer of the top-rated Amplify AI and We Are Podcasts, Ronsley is a leading voice in helping organizations master the art of AI integration. He is also the author of the book Amplify AI, where he explores the transformative power of AI and its philosophy. Join us for an engaging conversation filled with insights and innovation as Ronsley takes us on a journey into the AI world.  Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Ronsley Vaz On LinkedIn Amplify AI We Are Podcast  

The Business of Meetings – Episode 248 Unlocking Success: The 5 Essentials You Need for 2025 with Eric Rozenberg  As the year draws toward a close, Eric shares five essential aspects you need to consider to set yourself up for success in the coming year.  Join us as Eric dives into a mix of visionary ideas and concrete steps that you can implement immediately to ensure next year is your best year ever! 1. Define Your Long-Term Vision The foundation of success begins with a clear long-term vision. Consider why you started your business and what you want to achieve over the next 10 years. Your vision is your guiding light in the inevitable ups and downs you will experience as an entrepreneur. Even though team issues, unexpected crises, or technical glitches will likely arise, having a written vision will help you stay grounded. Review it every six months and use it as a compass during tough times. Remember, your long-term vision is not just for next year. It is your North Star for the entire journey you have ahead. 2. Set Clear and Measurable Objectives Translate your vision into actionable, measurable objectives for the next 12 months. Goals, whether they are sales targets or strategic implementations, are there to guide your focus and energy. Be ambitious yet realistic. Aim for goals that stretch your capabilities without overwhelming your resources. Review and refine your objectives quarterly, and involve your team in your process. Sharing clear objectives ensures everyone understands their role and prevents distractions from derailing progress. Let your goals serve as a filter for prioritizing activities and staying on track. 3. Create Your Ideal Week Map out your schedule, blocking time for family, personal health, and key business responsibilities. Life is unpredictable, so always allow some flexibility for unforeseen events. A visual plan will help you focus on what truly matters without overloading your days. Translate your ideal week into your calendar and commit to tasks like daily sales outreach. Remember, success lies in deliberate time management and ensuring that everything that matters gets done. 4. Master the Sales Process Sales is the lifeblood of any business, and success requires systems and consistency. Develop a sales playbook that includes your pitch, common objections, scripts, and processes. Implement a CRM (Customer Relationship Management) system to track interactions and commitments. A well-defined sales process will ensure you and your team operate effectively. Block dedicated time for sales activities in your calendar and review progress regularly. When you implement the right tools and processes, your sales efforts will consistently yield results. 5. Prioritizing Your Accountability Accountability is the glue that holds a plan together. Having an accountability buddy like a coach or a peer group or having someone to hold you responsible will ensure your consistent progress. Set weekly check-ins to review your commitments and plan upcoming actions. Remember that accountability fosters focus, forces follow-through, and keeps you aligned with your goals. It is a simple yet powerful tool for turning your plans into results. Final Thoughts To set yourself up for success next year, focus on a clear long-term vision, measurable objectives, an ideal week, a structured sales process, and accountability. By implementing those strategies, you will move from scattered efforts to a thriving, purposeful business. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website  

The Business of Meetings – Episode 247 - Mastering Digital Presence: Strategies for Success with Leslie Carruthers We are excited to welcome Leslie Carruthers, Founder and President of The Search Guru, to the show today.  As a seasoned SEO specialist and an expert in integrating AI into marketing strategies, Leslie has vast knowledge about leveraging AI technologies for impactful business growth. She joins us today to share her entrepreneurial journey and offer valuable insights on using AI to drive a more effective and efficient approach to sales and marketing. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Leslie Carruthers On LinkedIn  

We are thrilled to have Geneviève Retzlaff join us today!  After having a fulfilling career with various organizations, including seven impactful years in HR at Cirque du Soleil, Geneviève founded Grow Better Together.  In this episode, we dive into her experience with Cirque du Soleil, her work with FIFA, and her insights on venues. We also explore how organizations can structure themselves more effectively, particularly their collaboration with the meetings and events industry. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Geneviève Retzlaff On LinkedIn Grow Better Together

The Business of Meetings – Episode 245 – Inside the Mind of a Corporate Event Production Manager: Insights for Event Business Owners with Evan Babins We are delighted to have Evan Babins joining us on the show today. Evan is the newly appointed Manager of Event Production at Scotiabank. In this episode, Evan discusses his career path and shares practical insights for business owners on the best practices for leveraging vendor networks, securing sponsorships, and optimizing trade show opportunities. Bio: Evan Babins has 10 years of experience in corporate event production. Throughout his career, he has had the chance to manage event logistics and technical event production for many world-class clients like Nissan Canada, Equitable Bank, Kia Canada, Novartis, and TD Bank, to name a few. Evan has worked in the live, virtual, and hybrid event spaces, honing his craft as a top-tier event industry trendsetter. Evan has been included in BizBash's Top 250 Event Professionals, Eventex's Top 50 Most Influential Event Technology Professionals, Bizzabo's Top 55 Event Experience Leaders & Special Event Magazine's Top 20 Young Event Pros to Watch lists.  Evan is currently the Manager of Event Production at Scotiabank, one of the top 6 banks in Canada. He works on internal and external-facing events and experiences. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Evan Babins On LinkedIn Instagram  

Today, we are excited to welcome Adi Klevit, the CEO and founder of the Business Success Consulting Group, as our guest. Adi's work is indispensable for any business owner. Join us to hear her story and learn from her impactful insights on the power of effective processes as she clarifies how to document each aspect of your work to allow effective delegation and support your business's growth. Journey into Process Improvement and Industrial Engineering Adi began her career in process improvement by choosing to study industrial engineering, drawn by the way it blended science with people-focused work. That discipline sparked her passion for creating order from chaos, which she has carried forward over nearly 30 years, working to streamline and optimize business processes. Early Career in Process Improvement Adi worked at a bank during her last college year, focusing on improving data accessibility and analyzing workflows for greater efficiency. That deepened her interest in process improvement and set the foundation for her career. Transition to Entrepreneurship Adi has always had an entrepreneurial spirit, running businesses in her youth and early professional years. With extensive experience advising and observing other entrepreneurs, she launched her own company about 14 years ago with a realistic understanding of the challenges involved. Unexpected Challenges of Entrepreneurship Working closely with many entrepreneurs prepared Adi for most of the hurdles she faced when founding her business. Her experience gave her insight into many common business problems, and helping other business owners tackle them prepared her for handling similar issues within her company. Building Business Processes and Procedures Effective processes can improve onboarding, mitigate risk, and reduce dependency on key employees. Adi emphasizes that while entrepreneurs often prioritize sales and networking, building processes is essential for operational consistency, scaling, and adding value. Getting Teams to Follow Procedures Adi designed an eight-step process to promote adherence to procedures across organizations. The first step involves securing buy-in from leadership and team members by clearly communicating the benefits of following established processes. The next step is assessing the personal motivations of each team member, ensuring they understand how the procedures align with their goals and the company objectives. Next, the process includes creating detailed, clear guidelines that outline each step of the procedures, making them easy to understand and implement. Training sessions will be necessary after establishing the guidelines to ensure everyone is on the same page. Regular check-ins and feedback loops help identify any challenges or misunderstandings in the implementation phase. Open Communication Encouraging open communication allows team members to voice concerns and suggest procedural improvements. Finally, Adi emphasizes the importance of recognition and rewards for teams that consistently follow the procedures to reinforce positive behavior and foster a culture of accountability. Productivity Tools and Techniques Her favorite productivity tools include ClickUp for task management, Slack for internal communication, and Descript for content creation. Adi highlights the importance of choosing tools that add value and structuring their use to avoid inefficiencies. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Adi Klevit On LinkedIn Business Success Consulting Group  

We are delighted to have a true rock star in the events industry joining us today.  As the lead Events Manager of Altria, Carrie Davenport is the powerhouse behind their event management success. She has received numerous awards from various organizations in the events industry, and she also hosts a podcast called Like an #EventBoss.  Carrie brings a wealth of knowledge and experience to our conversation today. Stay tuned as she shares her expertise and passion. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Carrie Davenport On LinkedIn Altria Like an #EventBoss   

We are delighted to have one of the foremost industry leaders joining us today! As the Chief Sales Officer and Senior Vice President of MGM Resorts International, Stephanie Glanzer holds one of the most prominent and visible sales positions imaginable. She is also involved with the U.S. Travel Association and is a member of Meeting Professionals International. Stay tuned as Stephanie shares her unique perspective on leadership and industry trends. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Stephanie Glanzer On LinkedIn MGM Resorts International  

Today, we are excited to welcome Stephen Revetria, the President of Giants Enterprises, as our guest. Stephen has had a remarkable career. He is a trustee at the University of San Francisco. He has chaired the San Francisco Travel Association and the MPI International Board of Directors, served on the advisory board of the U.S. Department of Commerce, and even been invited to the Vatican by Pope Francis for a global conference on sport and service to humanity. Stephen is known for his kindness and the positive energy he adds to everything he does. Join us for the wisdom and knowledge he has to share. Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with Stephen Revetria Giants Enterprises on LinkedIn Giants Enterprises

We are thrilled to have the incredible Christine Duffy joining us today.  Christine is the president of Carnival Cruise Line. She is a remarkable industry leader with a wide range of impressive accomplishments who has mentored hundreds, if not thousands, of people throughout her career.  Stay tuned for the wisdom and the wealth of experience Christine shares today. Unconventional Path to the Travel Industry Her career in the travel industry started with her ambition to become an international flight attendant, inspired by her travels and French heritage. When she lost her dream due to a height restriction, she began working as a travel agent, eventually becoming president at McGettigan and later CEO of Maritz Travel Company. Her leadership in the corporate meetings and events sector and her involvement with MPI and other associations laid the foundation for her future achievements. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Christine Duffy On LinkedIn Carnival Cruise Line  

The Business of Meetings – Episode 239: Chasing the American Dream: Julius Solaris on Entrepreneurship, Content Creation, and the Future of the Events Industry  We are honored and thrilled to welcome another true legend in the meetings and events industry as our guest today.  Julius Solaris is the CEO and Founder of Boldpush. As a successful entrepreneur who has built multiple businesses, he brings his wealth of experience to the show. Join us for an exciting conversation with Julius Solaris as he shares his journey, insights, and expertise.   Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website   Connect with Julius Solaris On LinkedIn Boldpush Follow his work by subscribing to his newsletter. 

The Business of Meetings – Episode 238 - 7 Essential Questions to Close More Business with Kay Allison Today, we are excited to welcome Kay Allison as our guest. Kay is a marketing genius and talented speaker who specializes in helping creative individuals, companies, and entrepreneurs make tons of money. After enjoying a busy career in corporate America, she decided it was time for a change and became an entrepreneur.  Kay has had an incredible journey. She joins us today to share her story and explain what she does to assist creative individuals and businesses to grow financially. Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with Kay Allison On TikTok Email Kay:kay@kayallison.com   

We are delighted to have Lisa Lutoff-Perlo joining us on the show today.  Lisa is the new FIFA World Cup 2026 Miami Host Committee CEO. She is an exceptional leader who changed our industry, and she recently wrote a book called Making Waves.  Previously, Lisa was the Vice Chairman of External Affairs at Royal Caribbean Group and their first female leader. She also served as President and CEO of Celebrity Cruises. Stay tuned for Lisa's inspiring story and valuable insights! Bio: Lisa Lutoff-Perlo:  Lisa Lutoff-Perlo is CEO of the FIFA World Cup 2026 Miami Host Committee responsible for all aspects World Cup strategies and operations for the matches in Miami. Previously she was Vice Chairman, External Affairs for the Royal Caribbean Group, where she worked on broad strategic initiatives with industry organizations and key external stakeholders. Before that, she served as President and CEO of Celebrity Cruises from 2014 to 2023, the first woman to take the helm of a Royal Caribbean Group brand and one of the few women then leading a multi-billion dollar brand. Connect with Eric Rozenberg On LinkedIn On Facebook On Instagram On Website Connect with Lisa Lutoff-Perlo On LinkedIn FIFA World Cup 2026™ Miami Host Committee  

Last month, the world lost a great man, John Ruhlin. John unexpectedly passed away and for the first time ever, I want to share a replay of an interview I did with John a while back. His message of giftology is so important to us personally and in our businesses and I know John would want us to keep sharing his message with others to make a greater impact on the world. Please feel free to share today's episode with others to help continue John's legacy. In this episode, John tells his fascinating story and talks about how he created Gift.ology. He explained how he developed an understanding of giving personal gifts and shared his best marketing and sales referral tools. He also discusses why you should focus on your inner circle and why he wrote the book Gift.ology. We hope you enjoy listening to today's enlightening conversation with John Ruhlin! Connect with Eric On LinkedIn On Facebook On Instagram On Website Books mentioned: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention by John Ruhlin Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Save Your Asks: Evolve Your Networking Currencies. Grow Your Influence. Triple Your Business by Chris Tuff

We are excited to have another meeting and events industry icon joining us as our guest for this show.  Jeff Gold is a partner and senior sales manager at Event Service Group and the MPI President for South Florida. He is with us today to share his inspiring story of resilience, grit, and success within the industry. Stay tuned to learn from all the wisdom Jeff has gained throughout his impressive career journey. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Jeff Gold The Event Services Group  On LinkedIn

We are delighted to have Paul Van Deventer, the President and CEO of MPI, with us on the show today. As the leader of the largest association in our industry, Paul has been implementing many industry changes. Join us for a fascinating conversation where we explore the role of the MPI association and discuss the evolving workforce, the various challenges within the industry, and the impact of AI. Career Journey Paul was the youngest of four boys in a family that valued faith, education, and hard work. He was more inclined to stretch boundaries than any of his pragmatic brothers. His career followed a somewhat unplanned path after graduating from college. Then, he landed a sales role at 3M, a company known for its excellent training program. Over the years, his career evolved from sales to marketing roles across various industries, including a pivotal stint at American Express, where he gained significant experience and earned an MBA. His career took an unexpected turn when MPI approached him for his current role despite him having no prior experience in non-profits or associations. What began as a three-year plan to gain a CEO title turned into a passionate 13-year journey in an industry he has come to love. The Importance of Associations for Career Development Associations offer a vital network of peers, opportunities for business growth, and even personal connections that can shape career trajectories. The learning opportunities and professional networks fostered by associations like MPI are invaluable for career advancement, as those associations are crucial for ongoing career development and learning, especially in industries where professionals often lack internal company resources for training. Many members describe MPI as their career home and credit it with helping them achieve their current positions. Challenges and Opportunities in Workforce Development Workforce development is the number one issue in the industry today. It faces a twofold challenge- training the many new employees who have entered the field since the pandemic and attracting new talent to sustain growth. Current efforts focus on creating a comprehensive external marketing plan to highlight the diverse career paths available within the industry. The goal is to shift the perception that hospitality is merely a means to fund other career paths and instead showcase it as a rewarding career option with varied opportunities, from creative roles to management positions. Expanding and Diversifying the Talent Pipeline Significant opportunities for diversifying the workforce exist through reaching out to historically overlooked communities. The hospitality industry offers a unique career path where individuals can advance to high levels without having any advanced degrees. By promoting the diverse opportunities within the industry, which range from trades to professional roles, and intentionally reaching out, those in the industry can attract a broader and more diverse talent pool, ensuring its continued growth and sustainability for the future. Embracing AI in Business Looking at the impact of AI on business, Paul feels that while AI offers powerful tools for understanding clients and optimizing sales, it will not replace the essential human element in interactions. The ability to connect face-to-face remains irreplaceable and might become even more crucial in the future in an AI-driven world. Generational Shifts in Technology Adoption Paul has become aware of a fascinating trend. Contrary to most common assumptions, older generations, particularly Boomers, are more likely than millennials to adopt new technologies like AI without resistance. The recent eye-opening Freeman study revealed that millennials tend to question and challenge the use of any new tools before embracing them. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Paul Van Deventer On LinkedIn MPI  

We are excited to welcome Heather Hansen O'Neill as our guest for today. She is an internationally recognized speaker and behavior expert who has delivered two TEDx talks and authored three books.  Heather thrives on adventure. She joins us today to discuss life and adventures, her program, The Element of Adventure, and dive into what it means to have vision, focus, and discipline. If you enjoy nature, helping others, seeking adventure, and are looking to transform your approach to business, you will love this engaging conversation with Heather Hansen O'Neill. Stay tuned for more! Early Life and Discipline Heather's professional journey began long before she started her business over 25 years ago. She became a professional dancer at the age of 13. She had to juggle her education and passion for dance while also working to help her parents pay for her dance classes. The rigorous lifestyle instilled resilience in her, along with a work ethic that later translated into business success, as it taught her invaluable lessons about discipline, perseverance, and pushing beyond her comfort zone. The Impact of Dance on Business Heather credits much of her business acumen to her background in dance. It required discipline for her to excel as a dancer. She had to endure long hours of practice, handle rejection, and maintain focus, contributing to her success in sales and entrepreneurship. Even after a career-ending injury, she continued to find ways to incorporate her passion for dance into her life, which she believes makes her do a lot better at everything else she does. Transition to Business and Speaking Her transition from dance to business came through sales, a field she entered while putting herself through college. After a client encouraged her to do it, Heather combined her sales experience and love for helping others to start a business. She initially focused on sales and customer service training, later expanding her career into coaching and becoming a keynote speaker. Her journey into speaking was gradual, driven by her desire to connect with and inspire audiences. Embracing Vulnerability in Speaking One of the most valuable lessons Heather learned as a speaker was the importance of vulnerability. Her performance background initially made her strive for perfection in her presentations, which created a barrier between her and her audience. Over time, she realized that being open about her mistakes and failures allowed her to connect more deeply with others, making her a more effective speaker. The Adventure Mindset Heather believes in embracing her adventure mindset, which challenges beliefs, assumptions, and judgments, to help individuals and teams unlock their full potential. She is an adventure junkie, so she incorporates her love for pushing boundaries into her speaking engagements. She uses her experiences of jumping out of airplanes, flying on a trapeze, and swimming with sharks to teach others about expanding their comfort zones.  Humanity and Leadership Heather emphasizes the importance of caring for humanity in leadership. She believes that in the modern world, where isolation and polarization are prevalent, leaders have a unique opportunity to make a positive impact by genuinely caring for their people and communities. Her framework, which draws from the elements of nature, helps leaders assess and optimize their teams, ultimately driving both personal and organizational growth. Tips for Entrepreneurs For entrepreneurs, Heather stresses the importance of staying connected to the passion that drove them to start their businesses. She encourages them to focus on transforming their businesses while transforming how they do business by embracing innovation, seeking diverse perspectives, and always keeping humanity at the core of their actions. BIO:  Heather Hansen O'Neill is an international keynote speaker, behavioral expert, 3x author, and adventure junkie. She is also a 2x TEDx speaker, host of the popular podcast From Fear to Fire, and creator of L-FOCUS (Leadership For Our Children's Ultimate Success). Heather's signature model, The Elements of Adventure, is the powerful framework she utilizes to empower leaders, ignite results, and change the world…one adventure at a time. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Heather Hansen O'Neill On her website LinkedIn  

The Business of Meetings – Episode 232 - Overcoming Fears: Pamela Schuller's Journey with Tourette Syndrome - Comedy and Embracing Differences  Pamela Schuller is truly a remarkable woman! Several weeks ago, she did a keynote presentation at the MPI World Education Conference in Louisville, where she told her incredible story of having Tourette syndrome, barking unexpectedly, and how she reframed her life, ending up as a keynote speaker.  Today, she joins us on the show to share her touching, inspiring, and amusing journey. Stay tuned for more! Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Pamela Schuller On her website  LinkedIn

Today, we are thrilled to welcome a distinguished leader in our industry as our guest on the show.  Marsha Flanagan, the newly appointed President and CEO of the International Association of Exhibitions and Events, has had an extraordinary career. She joins us to share her professional journey, provide insights into the current state of the exhibition industry, discuss workforce trends, and explore the future of work.  Stay tuned for her captivating story and valuable perspectives. Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with Marsha Flanagan On LinkedIn IAEE.com

I am delighted to welcome Conner Young, co-founder of Kairo, one of the fastest-growing acquisition companies in the US, as my guest on the show today. I often talk with business owners who want to know about selling, merging, or acquiring a business. So Conner joins us today to dive into the steps to take when preparing a business for sale, the process of selling a business, and the key factors buyers consider when purchasing a company. We also explore how to manage a business while dealing with a challenging health problem.  Stay tuned for Conner's valuable insights on those subjects. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Conner Young On LinkedIn Kairo Data  

The Business of Meetings – Episode 229: Predictable Profits in an Unpredictable World: A Conversation with Charles Gaudet Have you ever wondered how to elevate your business from seven to eight figures and beyond?  We are diving into that very challenge today with a successful business entrepreneur and coach known for his impressive track record in guiding companies to unforeseen new heights.  Join us for an insightful conversation with the remarkable Charles Gaudet, the Founder and CEO of Predictable Profits. You will learn how to scale your business, effectively integrate AI into your strategy, and manage those overwhelming moments. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Charles Gaudet On the Predictable Profits website  LinkedIn Books Mentioned THE PREDICTABLE PROFITS PLAYBOOK: The 7 and 8-Figure CEOs' Guide to Generating Consistent and Sustainable Growth The Beyond 7- Figures Podcast

We are thrilled to have two super successful entrepreneurs joining us on the show today.   Jay Weintraub is the CEO of Connectiv Holdings, and Greg Topalian is the Chairman of Clarion Events North America. Jay and Greg are two of the most sought-after self-starters within the events industry. They are with us today to share their incredible stories and achievements and tell us about the new organization they have co-founded with several others, called the Events Venture Group.  Stay tuned for more!   Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website   Connect with Jay Weintraub Connectiv Holdings Jay Weintraub on LinkedIn   Connect with Greg Topalian Clarion Events North America On LinkedIn The Events Venture Group  

The Business of Meetings – Episode 227 - Bridging Generations: GenZ's Influence on the Meetings Industry with Taylor Smith We are all familiar with the various generations, like the Boomers, Gen Xs, Millennials, and Gen Zs. By 2030, Gen Zs will constitute 30% of the workforce. Today, we are delighted to have Taylor Smith joining us to share her perspective on how generational shifts will shape our future workforce.  Taylor is a journalist and content developer for the Meetings Today Magazine who recently delivered an outstanding presentation at the MPI Modification Conference with Michael Owen. As a Gen Z, she has a unique view of how these generational changes will influence our workforce. Stay tuned for her insights and recommendations for working effectively with Gen Zs. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Taylor Smith On LinkedIn Email Taylor: taylor.smith@meetingstoday.com  Meetings Today     Taylor's Column on Meetings Today

The Business of Meetings – Episode 226: Mastering the Art of Pricing: How to Charge What You're Worth with Casey Brown How do you determine the pricing for the services your business provides?  Today, we are thrilled to have Casey Brown, the Founder and President of Boost Pricing, joining us to shed light on that topic.  Casey, an accomplished entrepreneur and professional speaker in Corporate America, has delivered a TEDx talk viewed over 5 million times. Stay tuned as she shares her valuable insights on effective pricing strategies. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Casey Brown On her website LinkedIn YouTube

The Business of Meetings – Episode 225: Unlocking Resilience: How Justin Schenck Transformed Adversity into Opportunity We are thrilled to have Justin Schenck on the show with us today. Justin is the Founder of PodBrand.io. He is also the creator of the Growth Now Summit LIVE! Conference and host of the top-rated podcast, the Growth Now Movement. He was named a Top 8 Podcaster and chosen as an Icon of Influence in the new media space.  Justin has a generous heart. He joins us today to share his fascinating journey and tell some encouraging stories of how he overcame difficulties and achieved success. Stay tuned for this inspiring discussion with Justin Schenck. It is one conversation you certainly will not want to miss! Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with Justin Schenck On Instagram LinkedIn Get tickets for the Growth Now Summit Live PodBrand.io The Growth Now Movement Podcast Books Mentioned: Who Moved My Cheese by Spencer Johnson  

The Business of Meetings – Episode 224: AI-Powered Productivity: Transforming the Meetings & Events Industry with Mitch Mitchem  We are thrilled to welcome Mitch Mitchem, the Founder and CEO of Hive Interactive, as our guest today.  Mitch excels in making AI tools accessible and practical for businesses and is also a renowned speaker. If you are curious about applying AI in your business, Mitch is the person to advise you, as he is very concrete and human-centric in his approach. Stay tuned as Mitch shares his journey and explains how he helps companies leverage AI.   Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Mitch Mitchem On LinkedIn AHumanHive.com  

Did you know that asking the right questions can significantly enhance your understanding of your meeting attendees and clients and the challenges they face?  Today, Eric focuses on formulating insightful queries to uncover the specific difficulties your clients and attendees encounter in their business lives, enabling you to position yourself better as a strategic partner and offer them more assistance. Stay tuned for Eric's insights and expert advice. Better Positioning Through Effective Questioning Positioning yourself more effectively through questioning involves asking insightful, strategic questions beyond logistics alone. Inquiring about your clients' core challenges, goals, and desired outcomes will allow you to demonstrate a deeper level of engagement and expertise, shifting your role from a service provider to a strategic partner. So, instead of asking only basic questions about numbers and logistics, delve into the broader context of their industry challenges and objectives. That will help you tailor solutions aligned with their needs and will help establish you as someone invested in their success. Real-Life Example: Insurance Company Incentive Trip Eric shares an example from his book, Meeting at C-Level, to illustrate the power of asking the right questions. An insurance company wanted an incentive trip to New York. Instead of just taking the order, Eric spent five minutes asking about their challenges and learned they had three generations working together and a mix of long-term and new employees. So he created a program to address those challenges, including a unique music studio experience that brought all the different generations together, helping them to create lasting memories. Surprise and Engagement in Zimbabwe Another example Eric shares is about a media company with a military veteran commercial director. Eric organized a surprise helicopter ride over Victoria Falls instead of the expected drop-off in the bush, creating a truly memorable experience. He also took a group photo during a rafting trip and sent it to attendees a month later, reminding them of the experience and creating a lasting connection. The Impact of Asking the Right Questions Eric explains that asking the right questions will give you a deeper understanding of your clients, their challenges, and their goals. It positions you as a strategic partner and allows you to plan more efficiently and create meaningful experiences, leading to more fulfilling business relationships and greater client satisfaction. Conclusion By asking the right questions, you can set yourself apart from your competition, understand your clients better, and create more impactful and memorable experiences. That positions you as a strategic partner and helps you build stronger, more satisfying business relationships. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Meeting at C-Level: An Executive's Guide for Driving Strategy and Helping the Rest of Us Figure Out What the Boss Wants by Eric Rozenberg

We are thrilled to have Dr. Heather Denniston, a trained chiropractor, executive coach, international wellness and resilience speaker, and the Founder of WellFit and Fed, joining us today.  In this episode, Heather explores the connection between personal well-being and business success, sharing valuable strategies for enhancing individual and organizational performance.  Stay tuned for Heather's illuminating insights on achieving lasting personal and professional excellence. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Dr. Heather Denniston WELLFit and Fed On LinkedIn Books Mentioned: Outlive: The Science and Art of Longevity by Peter Attia  

Today, Eric shares invaluable insights on delegation and personal development, both crucial areas of concern for business owners within our industry aiming to grow their enterprises and refine their management skills.  Join us as Eric dives into these two essential aspects, offering practical advice on delegating tasks efficiently and investing in your personal growth for sustained business success. The Benefits of Delegation Eric recounts how handling every project on his own in his early business days led to burnout and stagnation and hindered the scalability of his business. After hiring help, he saw how all his daily tasks could get done successfully without his constant involvement. That shift allowed him more time to focus on his strengths and strategic activities.  Mindset Eric advises business owners to change their mindsets regarding delegation. He firmly believes that even if others only perform the necessary tasks at 80% of their capability, it will still meet all the customer requirements, allowing the owner more time to spend on higher-value tasks. Lifelong Learning Eric believes continuous learning is crucial for business owners to stay relevant in a dynamic business environment. He highlights the importance of continually learning by sharing a story from his academic days, where a professor explained that graduating was just the beginning of lifelong learning.  Investing in Personal Development  Eric has noticed how many individuals in the meetings and events industry neglect their personal development. He believes that may be partly due to the culture of receiving free services and opportunities within the industry. He points out that investing in their personal growth through ongoing learning and development will allow business owners to remain adaptable and innovative in an ever-evolving business market. Coaching, Mentoring, and Educational Programs Eric encourages business owners to proactively invest in personal growth through coaching, mentoring, and educational programs. By dedicating time and resources to their personal development, they can better adapt to future challenges and opportunities. Conclusion Eric encourages all business owners to embrace the principles of delegation and personal development, as they can significantly improve their business operations and personal lives. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website

We are delighted to have Shlomi Ashkenazi joining us today to dive into the risks and ethical considerations surrounding AI. Shlomi is the CEO of BookingMaster and is also involved with EventMagix and Emakin. In 2022, Congress Magazine awarded him The Most Influential Meeting Innovator of the Year, and in 2023, he received an Eventex award for being one of the 50 most influential event technology professionals.  Shlomi is incredible when it comes to AI-generated content. If you watch this episode on YouTube, you will see some of the mindblowing things he can do. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Shlomi Ashkenazi On LinkedIn BookingMaster EventMagix  Emakin Book Mentioned: Trust Me, I'm Lying by Ryan Holiday

We are thrilled to welcome Alisa Cohn as our guest today. Alisa is a rock star in her field! She is a top executive coach known for her work with senior leaders in major organizations. She wrote From Start-up to Grown-Up, a book packed with practical tips for business growth and leadership development, and she has also done a TEDx talk.  Alisa exemplifies the caliber of top-tier executive coaches companies rely on to cultivate talent and effective leadership strategies. We truly appreciate having her here today to share her insights and experiences.  Stay tuned to learn from Alisa's expertise in fostering talent and driving organizational success. Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with Alisa Cohn On her website Download Alisa's 5 Scripts for Delicate Conversations Podcast: From Startup To Grown Up   Buy a copy of Alisa's Book, From Start-Up to Grown-Up