Podcasts about get chased by the press without hiring

I am overjoyed and honored to bring you this episode today with one of the top entrepreneurial coaches in the world, best-selling author and speaker Cameron Herold. He has been coaching clients across the globe for 30 years to become multimillion-dollar businesses and is most notably behind the growth of 1-800-GOT-JUNK? He is also the founder of the wildly successful COO Alliance. Cameron has been featured many times in the media including on Oprah and Dr. Phil, and in Forbes, Entrepreneur, Fortune, The New York Times, and many more. In this episode, we talk about the power of confident leadership, how to run great meetings, Cameron’s signature concept of Vivid Vision, and so much more. This truly is like a mini boot camp on entrepreneurship. We share a lot of wisdom, laughs, and occasionally some adult language — for anyone that needs that disclaimer if you’re listening in mixed company!   Key Takeaways: [4:00] Events we have planned in our Colorado office as well as upcoming launches including the 10th anniversary of the Child Care Success Summit in Las Vegas. [6:05] Some of Cameron’s top entrepreneurial achievements. [10:06] Why Kris and Cameron are big believers in mastermind groups. [11:48] Fun Fact about Cameron: He’s terrified of networking in small groups! [14:01] Diving into what empathetic but confident leadership looks like. [15:33] Tips on how to have meetings that don’t suck! [19:58] A powerful habit for any leader to instill confidence in employees. [22:37] Kris shares a fun fact about mixing up Zoom links with Cameron. [23:50] What is Cameron’s concept “Vivid Vision” around a three-year-forward look? [27:38] More about the process from The Miracle Morning and SAVERS concept. [31:27] Discussing the COO Alliance and the role of the second-in-command. [36:13] What is Cameron’s focus for 2021? [37:21] What is Kris’s focus for 2021? [39:01] What one thing would Cameron change if he had to do it all over again?   Quotes: “The more that I invest in myself, the more that I scale my companies. And it’s no longer about me learning all the information, it’s knowing the people that know the information.” — Cameron “I flip the org chart upside down.” — Cameron “The reality is meetings don’t suck at all. We suck at running meetings.” — Cameron “Every meeting has to have a clear purpose, just the one sentence of why we’re here.” — Cameron “Every meeting can have a maximum of three outcomes.” — Cameron “Every meeting has to have an agenda.” — Cameron “Every meeting has to start on time.” — Cameron “Every meeting should finish five minutes prior to the scheduled ending time.” — Cameron “No agenda, no attend-a!” — Cameron “I like to have the leader speaking last.” — Cameron “The CEO really is the Chief Energizing Officer.” — Cameron “Entrepreneurs are famous for saying, ‘I have such good intuition!’ Not really. The only reason your intuition is so good, is you’re the only one that sees the vision.” — Cameron “Just have more fun along the way.” — Cameron   Sponsored By: GROW YOUR CENTER   Mentioned in This Episode: Kris Murray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Leadership Mastery for Early Educators Early Bird Tickets for the Child Care Success Summit in Vegas Fall 2021 Cameron Herold Invest In Your Leaders Course COO Alliance Second In Command Podcast Double Double: How to Double Your Revenue and Profit in 3 Years or Less, on Amazon Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable, on Amazon The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM), by Hal Elrod on Amazon Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future, on Amazon Free PR: How to Get Chased By The Press Without Hiring a PR Firm, by Cameron Herold  and Adrian Salamunovic on Amazon Genius Network The Trust Mindshare Collaborative

Cameron Herold is the founder of COO Alliance, a qualified and vetted peer group designed to support and develop the 2nd in command. He is the mastermind behind hundreds of companies’ exponential growth. Cameron’s purpose is to help you exceed your vision. Ben welcomes Cameron Herold back to the show for second time. During this episode, Cameron discusses how he developed mass publicity in top media outlets for 1-800-GOT-JUNK with a small budget and the launch of his book, “Free PR: How to Get Chased By The Press Without Hiring a PR Firm.” Cameron reveals how he landed the thousands of media stories, offers advice, and shares the origin story of how he landed a story on The Oprah Show. Links cameronherold.com Second in Command Podcast Free PR: How to Get Chased By The Press Without Hiring a PR Firm Hardcover - Book Vivid Vision– Book

Cameron Herold is host of the Second in Command podcast and bestselling author of The Miracle Morning for Entrepreneurs: Elevate Your SELF to Elevate Your BUSINESS, Meetings Suck: Turning One of the Most Loathed Elements of Business into One of the Most Valuable, and the new books Free PR: How to Get Chased By The Press Without Hiring a PR Firm and Double Double: How to Double Your Revenue and Profit in 3 Years or Less (in its seventh printing).  Herold is the founder of COO Alliance, which helps COO’s become better leaders. He is the mastermind behind hundreds of companies' exponential growth and has built a dynamic consultancy, including his time as COO of 1-800-GOT-JUNK?. His current clients include a 'Big 4' wireless carrier and a monarchy.    Podcast Highlights   Who is Cameron Herold?    Cameron’s first entrepreneurial memory was when he was seven years old. He was cold calling dry cleaners about how much they would pay for coat hangers. His parents raised Cameron and his siblings as entrepreneurs right from the beginning so there wasn’t really a time before then when he wasn’t doing his own thing.   Why Second in Command?   Cameron started off his entrepreneurial career with College Pro Painters within a franchise which super charged his growth as an entrepreneur. He went on to work in three other companies where he was second in command and helped those companies grow. All that prepared him to take 1-800-GOT-JUNK from 14 employees to 3100 employees and that’s where he found the match between the CEO and the COO. A lot of the time the entrepreneurs that start a business have all the vision in the world but don’t have the skills they need to grow their business, so it makes sense to bring someone in who has those skills.  The CEO in the early days of a business is the Chief Everything Officer, but that eventually evolves into the Chief Energizing Officer once the business gets going. When they transition in the later stage they can deliver on the why of the business but not necessarily the how, which is when the COO comes in.   When should a CEO bring on the COO?   You need to completely trust the person as your COO on day one. If you don’t have the trust level built up, you need to keep interviewing and doing reference checks until you can trust them with the keys to your house and password to your bank account. Try not to get wrapped up in the title, the COO could also be the VP of Operations or General Manager. You can find multiple people to shore up your weaknesses, the point is to find someone with skill sets that you don’t have. The entrepreneur needs to know what has to happen and the COO needs to know how it has to happen. They are the executors of the business and need to be given free reign to accomplish the entrepreneurs vision.   Playing out of position   The CEO and the COO work in tandem. Whatever the

If you’ve ever wondered how you can get the word out about your business using free PR — even without a marketing budget — today’s episode is for you. Free PR is one of three pillars that helped Cameron Herold grow revenue for 1-800-GOT-JUNK? from $2 to $106 million. Cameron Herold joins me today on Diary of a Doer. He is the mastermind behind hundreds of companies’ exponential growth and is known around the world as “The CEO Whisperer.” He has used his reputation and experience to found the COO Alliance, a network that is 100% committed to COO’s or the second in command at a company. Cameron’s latest book, “Free PR: How to Get Chased By The Press Without Hiring a PR Firm,” released this year on January 29 and hit #1 on Amazon from pre-sales alone. In this episode, you’ll hear about Cameron’s start as an entrepreneur, and how it took years to learn boundaries in business after “clinically redlining from stress.” Cameron’s new philosophy, “it has to get done, but not by me,” has helped him embrace delegation. Cameron also shares why he doesn’t believe everyone is cut-out to be an entrepreneur. Those who are entrepreneurial often share a common set of traits and skills, and in some cases, personality disorders. Being bipolar and ADD has helped Cameron build his business and energize others to get behind his vision. Lastly, today’s episode dives into why PR is so important for new businesses and how pitching news stories to journalists is actually easier than a lot of entrepreneurs think. “PR helps you get to where you’re going and establishes third-party credibility,” said Cameron. Subscribe and Review Have you subscribed to my podcast? If the answer is no, I’d love for you to subscribe. Diary of a Doer is full of stories of business, some behind the scenes, and freaking amazing guests. If you don’t want to miss an episode, click here. If you’re feeling realllly generous, I’d love for you to give me a review over on iTunes. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps me out a ton! Resources I mentioned: Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future TedxEdmonton: Let’s Raise Kids to be Entrepreneurs

Today we’re going to talk about one of the most underrated marketing strategies in the world, with one of my favorite friends and mentors, Cameron Herold. I’m going to jump on a limb here and guess that like me, you’re a big fan of Richard Branson. And one of the reasons that I love Richard so much, is that he’s an incredibly shy introvert, who’s mastered the art of getting billions of dollars in advertising for his ventures for free. He’s driven a tank through the streets of New York to get attention for the launch of Virgin Cola. He hired a blimp that said, “British Airways Can’t Get It Up” when they were having construction problems. He rappelled down the side of the Palms Casino in a tuxedo, and he crossed the English Channel in a floating car. If you are willing to use a little bit of creativity, and if you know how to strategically work with the media, you could find yourself getting the kind of press and traffic that would normally cost tens... Even hundreds of millions of dollars for free. Well, today Cameron Herold is going give you the blueprint you need to get free traffic using PR, starting right now, today. And there’s a massive side benefit to using this strategy as well… Once you get a story featured in these major publications, you can use them to acquire the elusive, and coveted verification badges on all of the major social media platforms. This is definitely an episode that you’re going to want to take some notes on, and file away in Evernote for future reference, because it’s absolutely priceless info. Resources: COOAlliance.com Second In Command Podcast How to Hold Highly Effective Team Meetings Create Your Company's Vivid Vision Free PR: How to Get Chased By The Press Without Hiring a PR Firm Trust Me, I'm Lying: Confessions of a Media Manipulator Music: Music by: AXEN & HYLO Song: Habits Licensed under a Creative Commons License  

Cameron is known around the world as the CEO Whisperer, and he's just published his 5th book Free PR to share with you the secrets he's been sharing with coaching clients for years. Top 3 Value Bombs: 1. Don’t try to land the biggest outlet, try to get covered first in small, monthly magazines. 2. It’s really less about coming up with new angles and more about understanding the target audience of the outlet you want to speak to. 3. The 3 things you need to know when approaching PR: Know your angle, know your target, and pick up the phone! Get Cameron’s book on Amazon today - Free PR: How to Get Chased By The Press Without Hiring a PR Firm Sponsor: Klaviyo: To learn how Klaviyo’s marketing automation software can help you build high-value customer relationships — and make more money for your business — visit Klaviyo.com/fire!

Adrian is the founder of DNA11 and CanvasPop, which he bootstrapped to 8-figure sales and helped to launch MyFax.com, which sold to J2 Communications for over 200M dollars. He is also a public speaker, start-up advisor, investor, and PR expert who is passionate about helping entrepreneurs amplify their companies.   Adrian has strategized the launch and continued success of many businesses, helping both his own and his clients’ companies generate hundreds of millions of free media impressions. He is a global mentor for San Francisco based 500 Startups and and is the #1 rated advisor with a five-star rating on Clarity.fm   “This book is like a pot of gold at the end of the rainbow” - Sapna   Episode Overview:   I am so excited to be sharing our featured episode this week with the author of Free PR: How to Get Chased By The Press Without Hiring a PR Firm, Adrian Salamunovic. Adrian talked us through the importance of putting ourselves out there in front of the media and get their attention even without hiring a PR expert.   Adrian drops PR and business tips, best practices and value bombs that we should really look into. Plus, he’s giving us free PR media kit and templates to help us write PR like a pro.   Be sure to tune in and I can’t wait to hear all your feedback! “You don’t need to hire a PR firm in order to leverage the thousands of media out there that are looking you and your story” How is it so hard to get featured in the media?   “It is not difficult at all but you have to know how to do it.”   The secret is understanding how journalist and influencers see the world. Adrian also added that you have to know and understand your target market is. Understand where they consume information specifically which channels, websites, platforms or publications they to for information. How did the Free PR book come about?   The book was co-authored by another Canadian author, Cameron Herold and was also the CEO of 1-800-GOT-JUNK. The book was originally written by Cameron many years ago and asked Adrian to give his point of view on the book.   What is the media looking for? What are the hot topics that we should consider targeting?   Adrian considered the media as a very very hungry machine where everyday, there are literally thousands of articles being published and the media need fresh stories and contents. Those stories and contents have to come from somewhere, so why not YOU.   When you approach a media, you are giving them a favor. You are giving them a story, an idea or a pitch or an angle that could be interesting to their viewers. One important thing that you need to understand before you approach the media is that they need you. That is why you need to understand what’s hot, what their audience care about. Free PR: How to Get Top Media Hits for your Startup - DIY - how did the book idea come about?   The point of the book is to help companies especially startups how to take control of the company PR, do it themselves and save money. This is because most companies especially startups hire PR agencies to do the PR for them. While there is nothing wrong about that, most companies are unsatisfied because results are under delivered.     Another tip that we should remember when doing your own PR or if you consider hiring one is to hire a salesperson. The idea behind this is that you need to have people who pitch your company every single day because in realty, the person you need is a hustler. Someone who embraces being told “NO” and goes after the hit anyways.   Also, when you hire person with PR experience, they are going to do their job the old way which is writing press releases, communication breach or doing light outreach but they are not going to hustle everyday trying to tell your story.   Here is a Free Press Release Template and Starter Kit to help you start write a power press release like a pro.   We should remember that when we do PR, we don't always control the outcome. When you are doing a great PR, you can get a 9 out of 10 outcome but what some journalist are doing, things can go wrong. Best Practices:   The foundation to a great PR is to have a market fit. He or she who gets the most attention will generally win. In a noisy world that we are in now, PR plays an important role in cutting the noise and getting your story out there and if done right, it could be for free. Adrian is doing a giveaway, so you can get yourself a free copy. You can go to www.freePRbook.com/caninnovate  and enter your email address to win a free digital copy!   Resources: Book: Free PR: How to Get Chased By The Press Without Hiring a PR Firm by Adrian Salamunovic and Cameron Herald Tool: Free Press Release Template and Starter Kit   Connect with Adrian   Website: FreePRBook.com LinkedIn: Adrian Salamunovic Instagram: @King_of_Canvass Facebook: Adrian Salamunovic Twitter: @asalamunovic