Change Creator Podcast

How do you show up in the world with your business and what does it have to do with making money? In this episode we talk with Stephen Houragahn, freelance designer turned brand strategist and the CEO and Founder of Brand Master Academy. More about Stephen: He shares proprietary systems, knowledge, and experience in business, branding and marketing to tens of thousands of students and followers through The Brand Master Academy Programs, The Brand Master Podcast, The Academy Youtube channel and the Brand Strategy Community. Want to scale your brand? Connect with us at https://changecreator.com (https://changecreator.com)

Storytelling is the heart of marketing, but what do you need to know to make it work for your business? We connected with Seth Erickson who shares the answer to that question and much more. Seth Erickson is the Chief Mischief Maker for Storify Agency, where he works with startups and other businesses to build unique brands. And also an award-winning author of the book "How to Hack Humans: Storytelling for Startups." More About Seth: Perhaps most notable is the career Seth has built by merging aspects rarely found together: business, creativity, and wit. Seth uses storytelling as a way of helping businesses, specifically Startups. Statistics say 90% of start-ups fail. Seth's vision is to reduce that disheartening number by at least 10%. Here cognizesmanyStartup'sexcel at building their tech and ideas but fall short when communicating their value to the world. Enter Seth, who teaches these budding business owners one of the most effective communication methods. An art form that has been a part of humanity for as long as...well...humans—storytelling. He has seen firsthand how incorporating storytelling can make a presentation and product stand out and become memorable to investors and customers alike. Visit us at https://changecreator.com (https://changecreator.com) to get more strategies on storytelling and sales.

How can we get more quality attention in the marketplace and bring attention to our ecommerce business or services business? Want more PR or to do a podcast roadshow? Consider writing your own book. In this discussion with expert Chandler Bolt, he shares powerful strategies you can start acting on today!! More about Chandler: Chandler Bolt is an investor, the CEO of Self-Publishing School & SelfPublishing.com, Forbes 30 Under 30, and the author of 7 bestselling books including his most recent book titled “Published.”. Self Publishing School is an INC 5000 company the last 3 years in a row as one of the 5,000 fastest-growing private companies in the US.

There are many great ways to build up your personal brand and credibility. But when is the right time to consider something like a book? A powerful solution that goes a long way. Scott Turman is founder and CEO of Brightray Publishing, and we spoke to him about all the nitty gritty details of what it takes to create your book and what you need to consider. More About Scott: Scott Turman is a technologist, entrepreneur, and author that is making book writing accessible. He started his career writing code and cryptographic systems for organizations such as NASA, the US Department of Defense, Disney, and other Fortune 500s.  He is the founder and CEO of BrightRay Publishing, a company that offers writing and publishing services for founders, CEOs, celebrities, sports figures, politicians, and other professionals.  Scott has co-written two books, Stop Getting Fu*ked by Technical Recruiters: A Nerd's Guide to Negotiating Salary and Benefits which reached Amazon's Top 10 rank for its category, and How to Build Your Brand with a Book: Establishing Yourself as a Published Expert. Scott was named after Scott Carpenter, the fourth American in space. His father, Arthur Turman, had worked with Scott Carpenter on Mercury-Atlas 7 at NASA.  Scott is married to the Belgian architect Birgit Turman. He lives with his wife and son in Maitland, Florida. Want More? Visit us at https://changecreator.com/ (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

There comes a time in your business that you realize you need to run ads successfully to scale bigger. Derek Stroh is the founder of Horizons Digital Marketing, an e-commerce growth agency. We dive into the ins and outs of running ads on various platforms and share key insights that will help you succeed. Want More? Visit us at https://changecreator.com/ (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

Is positioning for your product or for the brand? Well, it's both! And the better your positioning, the better you sell. But how do we go about this? We spoke to the the leading expert in the space, April Dunford to unpack her secrets to success for you. More About April (from April) I spent the first 25 years of my career as a startup executive, running marketing, product, and sales teams. I led teams at seven successful B2B technology startups. Most of those startups were acquired (DataMirror to IBM, Janna Systems to Siebel Systems, then SAP, Watcom to Sybase via Powersoft, to name a few), and I ran big teams at IBM, Siebel, Sybase, and others. The total of those acquisitions is more than two billion dollars. Across that journey, I positioned, re-positioned, and launched 16 products.  I have a deep curiosity about what makes the difference between a winning product and a loser. Developing a systematic way of positioning technology products and companies has become my life's work. As a consultant, I have had the privilege of working with more than 100 companies, allowing me to go even deeper and broaden my positioning expertise. The bulk of my work is with early and growth-stage startups. Companies where the stakes are high - and weak positioning can mean the difference between success or failure. I also work with large global companies, helping them develop deeper positioning expertise in their product and marketing teams.  My book, Obviously Awesome, captures my ideas about positioning and a methodology for doing it that any startup can follow. It's become a best-seller and popular among entrepreneurs, product, and marketing folk. I studied Engineering in University, and if you had told me then that someday I would be an author, I would have said you were nuts. It turns out my grade 6 English teacher was wrong about the importance of grammar.  I'm at the stage of my career where I'm trying to give back as much as I can. I am a mentor and advisor to dozens of startups and folks that work in them. I am an enthusiastic board member at a handful of startups.  I live in Toronto, Canada. I have kids, a small dog, and a cabin in the woods. Want More? Visit us at https://changecreator.com/ (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

What really makes your online ads work for your business? Adam talks with a legend in the ad space who is also his own mentor in the ads space. His name is Aaron Parkinson and he is one of the pioneers of digital marketing. Since 2004, he has generated over $1b in sales for his own businesses and his clients. He is currently the CEO of 7 Mile Media and lives in the Cayman Islands with his wife and three kids. Want More? Visit us at https://changecreator.com/ (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

[EPISODE UPDATED] People talk about so many gimmicks to get leads and most times they bring leads that don't do anything for their bottom line. Our founder, Adam Force, has been down this road over the past 20 years and gives you the straight talk on what really matters in this episode. This goes for e-commerce or consultants...etc.

As founders and CEOs we face new challenges every day. But how do great leaders think and act to navigate those challenges successfully? We spoke with Deb Coviello who is the founder of Illuminations Partners, and who has over 25 years experience supporting CEOs, entrepreneurs and executives identify core problems and master their leadership skills to not only improve their business but to enrich their lives. More About Deb: Deb Coviello is an advisor, author, podcast host, and Founder of Illumination Partners, a consulting firm for CEO's navigating change. A trusted partner to C-Suite Leaders, Deb brings 25+ years of experience and strategy in Quality and Operational Excellence roles combined with her 20 years in the Flavors and Fragrance industry to support her clients as they work together to identify, assess, and solve the issues that are preventing their business growth. Certified as Lean and Six Sigma Blackbelt in Process Improvement, she has developed powerful programs devoted to helping CEO's identify emerging leaders, understanding “People'' are your greatest tool in your toolbox. Deb is a board member of Women in Flavor & Fragrance Commerce, (WFFC), an avid Curler with the Cincinnati Curling Club, a mother of three and resides in Cincinnati Ohio with her Husband Dan of 32 years. Want More? Visit us at https://changecreator.com/ (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

With a wildly changing world tossing curveballs at you it can be hard to stick to your values and stay true to your business mission. We brought back the founder of the waste-free fashion brand, Tonle. Her name is Rachel Faller and she has been running Tonle for over 15 years facing many ups and downs. We get into a powerful discussion about the world, the markets and navigate them with the business. More about Rachel: Rachel Faller is an entrepreneur by trade and a creative at heart. She dedicates most of her time to rectifying harm within the garment industry using a systemic approach- encouraging people to think about the root of systemic injustice and tackling these issues at their core rather than simply treating the symptoms. Rachel is a co-creator of tonle – a zero-waste, an ethical, and sustainable fashion line that is both a brand and a manufacturer. Alongside a small but mighty 60-person team, tonlé is setting a new standard for the fashion industry: That is, to create a business where everyone benefits and thrives. Tonlé believes in horizontal leadership structures and designing from materials that others consider waste, as well as addressing the root causes of the industry's problems: namely, capitalism, colonialism, misogyny and white supremacy. Rachel is also a co-founder at Reclaim Collaborative, and writes at Just Fashion, a medium publication that explores the intersection of justice and fashion. Rachel's personal and community care practices include crafting, painting, mending, gardening, and foraging. She says: “The process of making something or growing something, while in some ways feels like an act of self-preservation or self-reliance — often reminds me of how many people I depend on for my daily existence. I'm reminded of the labor, and hopefully, love, that went into my food and clothing. These practices ground me in reciprocity and the knowledge that, individually — we can't do much. But collectively, we are powerful.” Want More? Visit us at https://changecreator.com/ (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

How are you showing up in the world? What messages and signals are you firing off? Are they good or bad? These are all questions that our expert guest David McKnight can answer. For 20 years now he has helped high-performing entrepreneurs and executives develop their personal brands and image. More about David: David is the founder of McKnight Image Lab, where they help high-achievers leverage their professional image and personal brand in order to get higher salaries and better opportunities. David has over two decades of experience as an image consultant, and his clients include the executives from American Express, Goldman Sachs, and PwC. He is also the author of The Zen of Executive Presence and has been featured in multiple media outlets such as The New York Times, CEO Today, The New York Post, Huffington Post, and WSJ Market Watch. Want More? Visit us at https://changecreator.com/ (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

Is success luck or is it an equation? Why are some entrepreneurs successful and others are not? In this episode, Change Creator Founder, Adam G. Force, talks about his experience with discipline and how it held him back for years, and what it took to breakthrough. Want More? Visit us at https://changecreator.com/ (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com) Download the FREE REPORT "3 Bulletproof Strategies to Double Your Ecommerce Biz Revenue" > https://changecreator.com/3-bulletproof-strategies/ (https://changecreator.com/3-bulletproof-strategies/)

What makes websites actually get results today so they aren't just digital paperweights. Marketing has tried and true core principles and trending strategies that change over time. We connected with the marketing agency owner, Wesley Mathews, to get some insights about what he sees working today and what's not. More about Wesley: Wesley is the founder and CEO of High-Level Marketing, a marketing agency focused on optimizing websites for B2C companies. Numbers-wise, they have been featured on the Inc. 5000 list 3 different times (2016, 2018, and 2019) and in 2021, are planning to reach $21M in revenue. They currently have 100+ employees as well. Want More? Visit us at https://changecreator.com/ (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

There are hard ways to make money with your business and there are smart ways. Most companies struggle, not because they can't get any new customers, but because they don't focus enough on the customers they already have. In this episode, Change Creator founder, Adam Force, will discuss the Enhance Then Advance strategy that will help your brand boost revenue NOW and in the long term. Want More? Visit us at https://changecreator.com/ (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com) Download the FREE REPORT "3 Bulletproof Strategies to Double Your Ecommerce Biz Revenue" > https://changecreator.com/3-bulletproof-strategies/ (https://changecreator.com/3-bulletproof-strategies/)

How can you 2x, 3x, or even 5x your marketing success? How can you run ads in e-commerce and not lose your shirt? We spoke with the author and 20-year business veteran who is the CEO of Miva, Rick Wilson, to get insights on some core ideas that will upgrade your brand's marketing strategy for long-term success. More about Rick Wilson: Rick Wilson, CEO of Miva (an ecommerce software and solution for enterprise merchants) has seen first-hand the evolution of the economy, starting in the late ‘90s when businesses went digital, the “mobile revolution” when Amazon became a dragon, and now today's influencer-driven economy. He is invested in the future of ecommerce and tackles industry topics and trends in his podcast and book to adapt to changing demands. Want More? Visit us at https://changecreator.com/ (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

Amazon is an entire ecommerce ecosystem of its own. The question is, should you be considering it for your e-commerce business? If so, when is the right time and how does it work? Robyn Johnson is the co-founder of Marketplace Blueprint and she has over 10 years of experience marketing products on Amazon. We caught up with Robyn to get answers to our burning questions for ecomm on Amazon. More About Robyn: Robyn Johnson has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and School for Start Ups Radio. Robyn, the co-founder of Marketplace Blueprint, a digital agency that specializes in marketing products on Amazon. Robyn has over a decade of experience of selling online on Amazon, eBay, and other eCommerce venues. Starting with only $100 taken from their emergency fund, she built a seven-figure business selling on Amazon and eBay in just a few short years. Want More? Visit us at https://changecreator.com/ (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

It's easy to get lost in the shuffling and before you know it you are just working FOR your business instead of having your business work for YOU! We caught up with an expert, Josh Fonger, who is a business-performance architect and cofounder of Work The System. We discuss how to start thinking about building your brand from a systems standpoint to detach, run more efficiently and grow over the long term. More About Josh: Josh is a Business Performance Architect and the co-founder of Work the System. He is an international business consultant, coach, and speaker. He has the unique experience of personally helping hundreds of businesses grow simply, using the WTS Method. His specialty is taking stressed-out entrepreneurs from working “in” their business to working “on” their business using systems so that profit and freedom can become a consistent mechanical reality. Want More? Visit us at https://changecreator.com/ (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

Being a smart person and knowing a lot doesn't mean much if you're not acting on the information you know. Being attached to who you are now and saying, "that's how I've always been" is a path to nowhere. In this episode, Adam talks about one core philosophy that has changed his life as an entrepreneur and shares a story about Bill Gates and Warren Buffet that will open your eyes to the power of this idea. Embrace this for a successful 2022. More About Adam: As a father and entrepreneur with 20 years of professional business experience, Adam is an expert in branding, storytelling, and online sales. After working 10 years at WebMD as Director of Strategic Marketing Adam started his second business, Change Creator, supporting social entrepreneurs with premium branding & high-converting websites, the Change Creator Podcast with 230+ expert interviews, and 30+ editions of Change Creator Magazine reaching over 140+ countries including exclusive interviews from the most impactful entrepreneurs on the planet such as Seth Godin, Arianna Huffington, and Richard Branson. Want More? Visit us at https://changecreator.com/ (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

As entrepreneurs, we have a lot of crossroads to face and decisions to make. What are some of the critical path items that can really make things click for your success? Shawn Wenner is a media company founder and has built 2 brands. The second one, Pastry Arts, took off and in this discussion he explains the reasons why and shares some of his secrets to help you on your journey building a great brand. More About Shawn: After a decade in culinary education, it became apparent more resources were needed for foodservice professionals, so alongside some incredible people, I've decided to build them. Entrepreneurial Chef Magazine serves food entrepreneurs with business and brand-building advice. Pastry Arts Magazine inspires, educates, and connects pastry and baking professionals as an informational conduit for the trade. Want More? Visit us at https://changecreator.com/ (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

The world is continuing to change quickly and that includes how people feel about businesses the experience they have with them. So what does that mean to your marketing and revenues? In this discussion, Adam talks about Attention vs. Trust and what you need to consider to adapt your marketing to customer needs today. More About Adam As a father and entrepreneur with 20 years of professional business experience, Adam is an expert in branding, storytelling, and online sales. After working 10 years at WebMD as Director of Strategic Marketing Adam started his second business, Change Creator, supporting social entrepreneurs with premium branding & high-converting websites, the Change Creator Podcast with 230+ expert interviews, and 30+ editions of Change Creator Magazine reaching over 140+ countries including exclusive interviews from the most impactful entrepreneurs on the planet such as Seth Godin, Arianna Huffington, and Richard Branson. Want More? Visit us at https://changecreator.com/ (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

Video can be so daunting for most people today because of the editing and uploading and setup processes. It's tiring. However, video is a very good tool for building your brand and connecting with people. So, in this discussion, Adam talks with Augie Johnston who not only shares powerful tips for making videos and having them edited for Youtube or other channels so easily that anyone can do it BUT also how you can leverage a channel like youtube to build your email list. More About Augie Johnston Augie Johnston is a 33-year-old native to the central coast of California and a former professional Basketball player. He is currently making waves in the Video Editing Industry as a result of his promising start-up called Vidchops. Vidchops, the brainchild of Augie, aims to assist video creators and digital marketers by carrying out the grunt work of editing their videos. This allows them to focus more on the “content” side of their productions to therefore create more engaging videos that their fans will love. Augie works with full-time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses. Want More? Visit us at https://changecreator.com (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

No matter what stage of business someone is in they get stuck. And there are 3 core reasons that people get stuck. In this episode, Adam shares those 3 reasons and dives deep into the 1 most powerful reason to help you on your journey forward. More About Adam As a father and entrepreneur with 20 years of professional business experience, Adam is an expert in branding, storytelling, and online sales. After working 10 years at WebMD as Director of Strategic Marketing Adam started his second business, Change Creator, supporting social entrepreneurs with premium branding & high-converting websites, the Change Creator Podcast with 230+ expert interviews, and 30+ editions of Change Creator Magazine reaching over 140+ countries including exclusive interviews from the most impactful entrepreneurs on the planet such as Seth Godin, Arianna Huffington, and Richard Branson. Want More? Visit us at https://changecreator.com/ (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

Are you leaving a ton of money on the table? If you misunderstand branding and don't have a real brand strategy, then you probably are. In this episode Change Creator founder, Adam G. Force, explains what branding really is and how it actually generates revenue for your business. More About Adam As a father and entrepreneur with 20 years of professional business experience, Adam is an expert in branding, storytelling, and online sales. After working 10 years at WebMD as Director of Strategic Marketing Adam started his second business, Change Creator, supporting social entrepreneurs with premium branding & high-converting websites, the Change Creator Podcast with 230+ expert interviews, and 30+ editions of Change Creator Magazine reaching over 140+ countries including exclusive interviews from the most impactful entrepreneurs on the planet such as Seth Godin, Arianna Huffington, and Richard Branson. Want More? Visit us at https://changecreator.com/ (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

What does it take to create authentic engagement with your audience that drives true brand affinity? We connected with brand expert Chris Kneeland who is the founder of the agency, Cult, where they focus on creating organic brand engagement that turns everyday customers into brand advocates. More About Chris Chris Kneeland is the CEO of Cult Collective, one of North America's premier engagement marketing firms. His overriding professional passion is helping brands accelerate growth by reimagining how they engage consumers and employees. He's committed to helping courageous brand leaders embrace proven marketing principles he's discovered while working with the most iconic, “cult-like” brands on the planet. Chris held marketing roles at the world headquarters of John Deere and The Home Depot. He was also formerly the Head of Retail Marketing at RAPP, Omnicom's preeminent relationship marketing agency. He co-founded Cult in 2010 and has consulted with Harley Davidson, Canadian Tire, Mark's, Zappos, Best Buy, HEB Grocery Stores, Carter's, Keurig, United Way and dozens of other brands. Throughout his career, he has lobbied for customer advocacy over acquisition, and brand engagement over entertainment. He helps clients by getting customers to buy more by buying in. Want More? Visit us at https://changecreator.com (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com (https://studio.changecreator.com)

Building a media brand today is not an easy task. This is very different than other business models and requires a big money many times. Sam Adams and his cofounder Spencer Rascoff (cofounder of Zillow), teamed up to create dot.LA, which is a media company focused on shining a light on innovative projects within national and L.A. specific tech and start-up space. We talk to Sam about their journey so far and learn how they are growing the brand but also what they did to raise $4m of funding. More About Sam Adams Sam Adams serves as chief executive of dot.LA. A former financial journalist for Bloomberg and Reuters, Adams moved to the business side of media as a strategy consultant at Activate, helping legacy companies develop new digital strategies. Adams holds a bachelor's degree from Harvard College and an MBA from the University of Southern California. A Santa Monica native, he can most often be found at Bay Cities deli with a Godmother sub or at McCabe's with a 12-string guitar. His favorite colors are Dodger blue and Lakers gold. // What's Next? // Support the show with a review on iTunes https://studio.changecreator.com/brand-services-home (Turn your website into a conversion machine ) Share this show with a friend

He was on the first cover of Change Creator Magazine and we are bringing him back to talk on this show to catch up on where things are now. His name is Jake Orak and he's the founder of an incredible 7 figure e-commerce brand called Ethnotek Bags where each product sold helps preserve cultures around the world. One minute Jake was rubbing shoulders with chemists, thermodynamic experts, and mechanical engineers in the bustling metropolis of Minnesota (USA), and the next he was discussing business terms with the Hmong people up in the northern highlands of Vietnam. It's not quite a tale of rags to riches, but Jake is on a mission to make the world a better place, one hand-made textile at a time. https://changecreator.com/ep01-how-jake-orak-found-his-passion-off-the-beaten-track-interview/ (For more check out jakes first interview and cover story here )

Should you spend time trying to make guest appearances on other people's podcasts? Personally, we love this marketing channel. So, we hooked up with the founder of Interview Valet, Tom Schwab. He shares a ton of valuable insights to help you on your marketing journey. More About Tom: Tom Schwab believes the best things in life come from conversations. It's these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being. As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator Tom thinks differently “Tough Minded, Skeptical, Sometimes Even Cantankerous, but always technically competent, always thinking -”What if” is how the head of the Nuclear Navy described it. As a small business owner and entrepreneur he understands the unique challenges of business owners. This led him to be an early pioneer of using inbound marketing for ecommerce and targeted podcast interviews for marketing that connects. Tom is the author of two books: Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting and One Conversation Away: A manifesto for a rich life and a profitable business. Visit us for more at https://changecreator.com

Building a brand that flourishes is not easy. But it doesn't mean you have to work yourself to the point of poor health. Actually, what if the four-day workweek boosts creativity and productivity? Author and entrepreneur, Joe Sanok, talks with me about his studies around the benefits of the four-day work week and why it's something you should consider for better results. More About Joe: (From Joe) In 2012 I launched Practice of the Practice to blog about what I was learning about business, marketing, and private practice. Since then, my income has gone up over 2,000%. In the beginning, I was making around $1000 per month. In 2015, I grossed over $200k! In 2019, I sold my private practice. I'm a keynote and TEDx speaker, business consultant, and podcaster. I have the #1 podcast for counselors, The Practice of the Practice Podcast. With interviews with Pat Flynn, John Lee Dumas, and Lewis Howes. I am also a writer for PsychCentral, and have been featured on the Huffington Post, Forbes, GOOD Magazine, Reader's Digest, Entrepreneur on Fire, and Yahoo News. I am the author of five books and have been named a top Therapist Resource for my podcast, blogging, and consultant services. My approach incorporates story, humor, research, and practical application. Visit us for more strategies and advice at https://changecreator.com (https://changecreator.com)

We're doing something different for this episode. Brandon is a Change Creator Brand Studio client. We worked on his brand strategy, rebranded his site and he's now in our Brand Accelerator. Now, you get to hear firsthand about the challenges he was facing, why he took these steps with us and his first $30,000 month. Brandon comes from a family of rocket scientists and has a service business that creates incredible market-ready prototypes. It was a really interesting journey working through the brand strategy, identity, and site development. Find more strategies and advice at https://changecreator.com (https://changecreator.com)

We all want more sales but sometimes is really tough in the e-commerce world when you don't have relationships with big distributors. But what if someone else already does and can help you scale through new platforms like Amazon, Walmart and more? I spoke with the CEO of Kaspien, Kunal Chopra, who has extensive leadership, retail and tech expertise acquired from years at tech giants Microsoft and Amazon - and now as CEO, he continues his passion for helping brands drive online growth. More About Kunal xPublic Company CEO, Growth Diver and Strategist with sustained record of success maximizing topline and operating results (Revenues and EBITDA) and skyrocketing portfolio value. Kunal grew up in Mumbai, India and after finishing his Bachelors in Computer Engineering from The University of Mumbai, came to the United States to do his Masters in Computer Science from Clemson University. Kunal was recruited from there to Microsoft as an individual contributor and from there he grew his career to becoming the Chief Operating Officer (COO) of a private software company (Unikrn) within the span of 9 years. Currently, he serves as the Chief Executive Office (CEO) of Kaspien (NASDAQ:KSPN). During this time Kunal has held leadership positions as General Manager at Microsoft, General Manager at Amazon, and as Director of Product at the world's fastest-growing startup - Groupon. He has consulted with the world's largest hedge fund - Bridgewater Associates, one of the world's largest fixed-income investment advisors - NISA Investment Advisors, one of the world's best educational-focused performance marketing company - All Star. He also holds an MBA from a Top 5 Global Business School - The University of Chicago, Booth School of Business and a Masters in Computer Science from Clemson University. He is also a mentor and an advisor to early-stage technology startups through his association with Techstars - the world's # 1 accelerator. Kunal has also founded/invested in several startups - three of his recent ones include 1. Coursetake - a company that provides curated interview preparation material that is company and position specific 2. Finagic (Stealth) - Uses AI and Prescriptive Analytics to better manage your investment portfolio and 3. Alignya (Stealth) - a platform empowering managers to crush their business goals. Kunal is also the author of several books empowering his readers to build successful businesses and careers. Get more strategies and advice at https://changecreator.com (https://changecreator.com) Enjoying the show? Leave us a review on iTunes! It goes a long way.

What steps do we need to take with our startups? What if we don't? Does it have to be so painful and expensive? We spoke with the founder of Better Legal, Chad Sakonchick, who loves automation and is making the legal part of your business MUCH EASIER. Having started many businesses of his own, the one thing that always bothered him was how overly complex and expensive the process was. His passion is helping people create and one of the inspirations for his latest venture, BetterLegal. More About Chad: Chad Sakonchick is the founder and creator of BetterLegal, a company that provides a one-stop-shop for business and entity formation in all 50 states. If there is one thing Chad knows, it is how to start a business. He was bitten by the entrepreneurial bug early on in his life and has been the brains behind successful and not so successful start-ups within the tech space. The thread that has been present in all of his business ventures is automation. Chad is on an automation mission, and his latest venture, BetterLegal, automates the business formation process so that what typically takes weeks to do, can be done in a few hours, maybe even less. The ability to form a business in a day is a game changer within the entrepreneurial space, so not only does he offer the business formation services individually, he has created a system to allow entrepreneurs to use his product to create a revenue stream for themselves. Chad is a wealth of knowledge when it comes to starting entrepreneurial ventures and is passionate about sharing what he knows with others looking to start their own business. Ready to take your brand and website to the next stage? Visit us at https://changecreator.com (https://changecreator.com)

You might wonder how you can land some bigger opportunities or boost the visibility of your brand to gain more traction. This is an important question and to dig into that conversation we connected with brand strategist Claire Bahn who is the founder of Clarie Bahn Group. More About Claire: Claire Bahn is a serial entrepreneur and currently the CEO and Founder of Claire Bahn Group. For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve. As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility. Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals. Visit us at https://changecreator.com (https://changecreator.com)

When is the best time to start thinking about your exit plan as a business owner? What if you just started the business? The answer might surprise you. We connected with expert, Jessica Fialkovich to discuss business exits and dig into what you need to know for your business. This will change how you operate right now! More about Jessica: Jessica became a first-time entrepreneur at the age of 25 and since has been able to successfully establish, develop and sell multiple small businesses in a number of different industries. In the last eight years, Jessica has been able to build her business brokerage firm from a two-person team to one of the top firms in the country. Under her leadership, the office has been the number one Transworld Business Advisors franchise location in the world for the last five years, has made the Inc 5000 list for the last three, and been recognized by the Financial Times, the Denver Business Journal and others. Jessica is also the Founder of Exit Factor, which teaches business owners how to buy and sell businesses for the most profit in the least amount of time. As an entrepreneur, Jessica is passionate about small businesses driving our economy. Because of this, she has committed to educating and supporting entrepreneurs and the small business community. She is active in Entrepreneurs' Organization, currently serving as the President of the Colorado, and the founder of the Small Business Coalition, a non-profit giving small businesses support and a voice.

What is category design? In the branding world at Change Creator Brand Studio we talk about category ladders and to learn more about category design, we connected with expert, Kevin Maney. His master journalist who now runs a company helping CEOs create their stories and carve out their category. An essential part of business success. More About Kevin: Kevin Maney is a founding partner of Category Design Advisors (CDA), a bestselling author, award-winning columnist and TV commentator. Kevin is co-author of the book Play Bigger, which has sold more than 100,000 copies globally and created a category design movement among entrepreneurs, venture capitalists and CEOs. Using the category design process Kevin co-created, CDA has helped more than 50 companies discover, define and get on track to dominate new markets. Kevin has been writing about technology for 30 years, and has interviewed most of the tech pioneers you can name. He wrote a column for Newsweek, and has been a contributor to Fortune, The Atlantic, WIred and ABC News. He was a contributing editor at Conde Nast Portfolio and a columnist and editor at USA Today. His book The Maverick and His Machine is considered the de facto history of IBM. He's appeared frequently on television and radio, including CNN, CBS Sunday Morning and NPR.

Why do some people make it and some people don't? Not only did Uyi Abraham go from having $100 in his pocket to building an 8 figure company, but he built a company that helps other entrepreneurs create their dreams. In this interview, he shares what made it possible for him and offers critical strategies that you can adopt today.  More about Uyi: Uyi Abraham is an award-winning business coach, serial entrepreneur, investor, strategist and best-selling author. He is an African immigrant who relocated to America with only $100 in his pocket and a suitcase of clothes. He has been educating people on business and success principles for over 20 years. Despite his humble beginnings, he has attained entrepreneurial success and is devoted to helping others become successful entrepreneurs. He is the founder of Vonza.com – a SaaS company that makes it easy for entrepreneurs to start and grow a profitable online business, Higher Place Christian University, and Uplevel Enterprises – a marketing and consulting service firm. His passion is to help people break the limits and fulfill their life and business dreams.

As entrepreneurs, our businesses must be visible to the right audiences to actually make sales. While there are infinite ways to accomplish that, timing is always key. So when is the right time to run a press release and how should it work? Mickie Kennedy has been doing it for over 20 years and shares a ton of valuable insights to help you on your decision-making journey in this episode. More About Mickie Kennedy Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses increase their visibility and credibility and he's here today to share some valuable insights. Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. 22 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. While working in PR. Mickie came face to face with customers that wanted to use press releases due to their effectiveness at bringing in business, but could not afford to pay the extremely high startup fees that most agencies charged. Mickie saw an opportunity to help — and eReleases was born. Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now, but the spirit of Mickie's original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point.

It's incredible how big of a role culture can play in the success of a business. But, how do we shape culture today when we just have virtual teams and virtual assistants? We spoke with an expert on the topic of Human Resources and Culture, Rita Sever, who is also the author of Leading for Justice (release date August 3, 2021). More About Rita: Growing up the youngest of six kids in a low-income family, Rita Sever often had the experience of feeling unseen and unheard. She became very focused on hearing and seeing others—as individuals and within the groups that we live and work in. This led her to recognize the uneven playing field that the world calls “equal.” This awareness has been part of her unified approach to human resources and organizational development for over twenty years. She worked as a staff member for nine years at an AIDS organization and another nine years at a community action agency. In her consulting practice, she works with social justice organizations throughout the United States. Rita has an MA in Organizational Psychology and is a certified professional coach. Rita approaches supervision as a primary leadership function. In addition, she sees the function of human resources and the culture of an organization as essential components of organizational effectiveness. She works with individuals, teams, and entire organizations to help the organization to be in alignment internally as they work to achieve justice externally. Rita works as an affiliate consultant with RoadMap Consulting, a national group of consultants committed to strengthening organizations and advancing social justice. Rita lives in Sonoma County, California, with her husband, Mark, and their dog, Lacy.

How do you know if you have a valid business or that you even could be a coach that actually helps people? We spoke to an expert, Michael Unbroken, who had no intention of being a coach but saw a ton of signs that led him in that direction. Today, he helps people who have dealt with childhood trauma live better lives and now runs a small successful team that is continuing to grow more and more. So much so, that he even got investment from Grant Cardone. Listen in for a ton of great tips and advice that will change the game for you and your journey whether your a coach or not. About Michael and Unbroken - in his own words: "I didn't sign up to be the spokesman for survivors of child abuse. In fact, this job sucks. I mean that. The truth is that the universe chose me for this role. I have been gifted the ability to navigate the most harsh and vicious child abuse to come out on the other side seemingly whole. I say seemingly because there will always be a part of me that was stolen. I cannot get that back. None of the rage, drugs, sex, rock n' roll, or anger will give me that thing that was stolen. The world is both beautiful and brutal and I have seen the best and the worst of it. I know that the abuse I suffered has given me an undeniable strength that I was only able to tap into after falling face first into complete darkness. There is truth in understanding that Mindset is Everything. There are no shortcuts, trust me I've tried them all. There is hard work and on the backside of that is getting your life back. Think Unbroken is about sharing the tools and skills I have created and leveraged over a lifetime to help other people break free of The Vortex and become the person that they know they are capable of being. If I can do it then anyone can."

What makes a compelling story and how can I use it in my marketing today? In this interview, we talk with a master storyteller who has over 1 billion views on youtube and millions of followers. He was on the Ellen Show, was the host of HuffPost Daily, and on the Forbes 30 under 30 list. His name is Jay Shetty and he is going to share his strategies for impactful storytelling.

As a social entrepreneur, you might need connections in foreign governments, help with navigating policy, or funding to grow your impact. But how can you make that stuff happen without having a powerhouse roladex? You find someone that already has the connections. And that is what Joanne Sonenshine, Founder & CEO, of Connective Impact does for you. We talk to Joanne about how she helps connect business to the right people and what that means to your success. Don't miss this high-impact interview packed with solid advice. About Connective Impact: Since 2014, Connective Impact has been the go-to connection builder for international nonprofits, social businesses, and funders seeking inroads to new and diverse partners and collaborators. Building a comprehensive membership network, we use the power of matchmaking to connect “doers” with the resources they need to make change happen. Joanne advises mission-driven companies and purpose-oriented organizations in creating more effective partnerships and collaborations to address social, environmental, and economic development challenges. As a development economist with the ability to synthesize nonprofit-speak and technical information into actionable recommendations for the industry. She has extensive experience building strong, lasting partnerships with business leaders in sustainability. She is also the author of "Purposeful Profits: Inside Successful Businesses Making a Positive Global Impact" and "ChangeSeekers: Finding Your Path to Impact" More from Change Creator @ https://changecreator.com

Why do so many social entrepreneurs get stuck in their business? Is it business strategy or mastery of self? We got in touch with expert, Michelle McGlade to find out. As 2019 Woman to Watch, award-winning CEO, best-selling author, speaker, digital marketing expert, and business owner, Michelle has leveraged 20+ years' experience to build three successful enterprises and coached hundreds of leaders in the building, scaling, or exiting their businesses. Michelle believes success is an inside-out game and leadership of self is the key to building teams and unlocking your next level of growth in business and life.  Learn more at https://changecreator.com

Facebook groups are becoming more and more popular. But how do we build the right audience and start selling to them? We connected with expert, Christina Jandali, to find out. She has worked her way up to becoming a multi-seven figure entrepreneur and Facebook Groups are her superpower. More About Christina: Christina Jandali is a confidence-boosting, cash-creating Business Growth Strategist who helps coaches and course creators build a raving fan base and produce scalable profits by hosting a free Facebook group. She is a self-made millionaire who started her business from ground zero during maternity leave from her corporate job when she decided it was time to build her own dreams, not someone else's. She's since worked with thousands of entrepreneurs across the globe to create their own predictable cash flow machines. Christina was featured in Forbes, The Huffington Post, and Evercoach. Get Christina's Facebook Group Growth Bundle FREE >> https://deliveryourgenius.com/adam (https://deliveryourgenius.com/adam) Visit us for more at https://changecreator.com (https://changecreator.com)

Branding and storytelling are deeply misunderstood today by most entrepreneurs. So, what does it mean to your business and should it be a priority? We had the honor to talk to a branding legend, a guy that helped create Amazon, Yahoo! and created an agency valued at $1 billion - Bernhard Schroeder. More About Bernie (from him) Yesteryear, I was born in Austria. Today, I am the director at the Lavin Entrepreneurship Center and teach entrepreneurship courses at San Diego State University. In February, 2015, my book, Fail Fast or Win Big!, was published for anyone that aspires to be an entrepreneur but needs a road map. And, every now and then, I remake, launch or revitalize a brand.  I was not born to do any of this. I have no destination. Just a crazy journey that as far as I can see, still has miles to go. I worked hard early in my career and became a pretty good marketer. That ultimately led me to my future partners and we built CKS|Partners into the world's first and best integrated marketing agency powerhouse with more than 25 offices and 2,500 employees. I became a brand expert in that endeavor launching amazing brands offline and online like Yahoo! and Amazon. After that, I landed in the San Diego community and turned around four companies in eight years as a Chief Marketing or Operating Officer. That was fun, challenging and ultimately tiring. That's when I came to San Diego State University. By far, the most fun I have ever had is to be on a college campus. The energy, the ideas, the spirit of the students and staff is infectious. In February of 2015, I launched my first book, http://www.amazon.com/Fail-Fast-Win-Big-Start-Up/dp/0814434789 (Fail Fast or Win Big).  My second book, https://www.amazon.com/Simply-Brilliant-Powerful-Techniques-Creativity/dp/0814437192/ref=sr_1_4?s=books&ie=UTF8&qid=1469728143&sr=1-4&keywords=simply+brilliant (Simply Brilliant) came out in September of 2016. It's about creativity and innovation and how everyone can be more creative. My third book is,https://www.amazon.com/Brands-BullS-Branding-Millennial-Marketers/dp/1976364442/ref=sr_1_1?ie=UTF8&qid=1508260848&sr=8-1&keywords=schroeder+brands ( Brands and Bulls**t, Excel at the Former, Avoid the Latter.)  A Branding Primer for Millennial Marketers in a Digital Age. The book was released by Tired Coast Publishing in October 2017. Want more? Visit https://changecreator.com (https://changecreator.com)

What can you do to sell more with your ecommerce business? We decided to talk to one of Clickfunnels top earners, the ecommerce funnel guru, Trey Lewellen. Trey is know for setting the record for having the #1 physical product sold in the shortest amount of time using ClickFunnels. With well over $50m in sales now he has mastered product selection and sales funnels in the ecommerce world. More about Trey: Trey is know for setting the record for having the #1 physical product sold in the shortest amount of time using ClickFunnels. Trey's entrepreneurial journey took off in 2012 after working several years at the job he thought he wanted. He quickly shifted from working for someone else to becoming an entrepreneur when he was inspired by a successful businessman to create his own wealth. The success in his sales career made him passionate about teaching others how to achieve their definition of success, and his own coaching business, The Trey Lewellen Mastermind, was born. He began to share with others the lessons, tips, and tricks he learned from his own experience and research to help them build their own long-term, sustainable online businesses! Visit https://changecreator.com for more.

How do you harnesses the collective wisdom of teams to generate extraordinary outcomes? We spoke to leadership expert, Peter Docker, to get some insights. More About Peter: Peter worked with Simon Sinek for over 7 years and was one of the founding ‘Igniters’ on Simon’s team. He took his years of practical experience to co-author Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team, with Simon and David Mead. Published in September 2017, it has been translated into more than 25 languages and has sold over 380,000 copies. In December 2019, Peter stepped away from Simon’s team to focus on sharing his wider insights into how organisations thrive. He is now working on his new book entitled Leading From The Jumpseat: How to Create Extraordinary Opportunities by Handing Over Control. A trained leadership consultant and executive coach, Peter's commercial and industry experience has been at the most senior levels in sectors including oil & gas, construction, mining, pharmaceuticals, banking, television, film, media, print, hospitality, manufacturing and services – across 92 countries. His clients include Google, GE, Four Seasons Hotels, Accenture, American Express, ASOS, EY, NBC Universal and over 100 more. Peter served for 25 years as a Royal Air Force senior officer, has been a Force Commander during combat flying operations and has seen service across the globe. His career has spanned from professional pilot, to leading an aviation training and standards organisation, teaching postgraduates at the UK’s Defence College, to flying the British prime minister around the world. Peter has also led multibillion-dollar international procurement projects and served as a crisis manager and former international negotiator for the UK government. He has been married to his wife Claire for 33 years and has two grown-up children from whom he learns a great deal! For more visit https://changecreator.com

What kind of conflicts can occur when building a team that hurt the business? Should I have a flat organization or hierarchy? We spoke with conflict resolution expert, author, mediator and speaker, Jeremey Pollack to get some answers. More about Jeremey: Jeremy Pollack is a leader in the field of workplace conflict resolution and peace building. He is a master coach, master trainer, mediator, and author. Jeremy coaches and trains executives and employees at a variety of levels and industries, from Fortune 500 companies to major non-profits. Jeremy has mediated conflicts between business partners, co-executives, and coworkers at all levels of organizations, aiming as often as possible to transform relationships and create Win-Win resolutions for all parties involved. Get more at https://changecreator.com

Why do so many people go through life and never live the the live they dream of? How can someone change that? In this talk with award-winning transformation coach, Felicia Searcy, we tackle those tough questions and dig into key insights that will help you understand how to become the next version of yourself towards the life you truly want.

Is your email marketing actually working for you? What's missing, what can you do better to help earn more sales? We got in touch with 2 high energy email marketing experts who share tons of gold nuggets that will change the game for you. Their names are Rob and Kennedy and they are known as the Email Marketing Heros. More About Rob and Kennedy: You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite – my guests this week are fast becoming recognised as two of the most dynamic speakers in the world and for reshaping the way we think about email marketing… Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people's heads to carve out successful careers in show-business. Now as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that grubby old-fashioned email marketing we've all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses. Wherever you happen to be in your relationship with email marketing, Rob and Kennedy are here to help you make more sales and grow your business by sending more emails that people love receiving.

What is giving business leaders the edge today? What has held some back while others rise to the top? We spoke with Simon Sinek's co-author, David Mead to learn more about what they are seeing on the front lines with companies and dig into exactly what you need to know to win today.

What if you feel like you're lost in the startup wild? It's hard to make real progress when that's the case. This is why we spoke with David Wood, a coach who has helped endless entrepreneurs make real progress by helping them stay laser focused on the critical path. In this interview David shares his 9 steps for mastery. More about David: He has built the world’s largest coaching business with 150,000 followers. Was ranked #1 on google for “life coaching” out of 23 million result. He is the author of “Get Paid for Who You Are”, with foreword by Jack Canfield of Chicken Soup fame He haas taught laser focus to leaders at Facebook, Square, Warner Bros, Salesforce, as well as Colorado prison inmates David appeared on CNN Headline News, Forbes and has done over 120+ podcast interviews! Get more at https://changecreator.com/podcast

When should I try Facebook ads? What makes them resonate with the right people so they work? Like most entrepreneurs, you might want to jump into Facebook ads but feel a little lost. We reached out to expert, Jennifer Spivak to get some answers that will help you on your journey. Jennifer and her team have managed over $3m in ad spend and generated over $10m in return now.