Podcast appearances and mentions of carrie hane

This episode is a compilation of conversations from 2023. It's not meant as a best-of collection, but an opportunity to highlight some themes that emerged during our conversations throughout the year. The episode is also an experiment, with the themes being curated partly by an AI.Cover photo by Waldemar Brandt on Unsplash.Show notesEpisode 107: Michael Becker on Knowledge WorkEpisode 108: Carrie Hane on Content ModelsEpisode 110: Nicole van der Hoeven on ObsidianEpisode 111: Andy Fitzgerald on Structured ContentEpisode 112: Jerry Michalski on Jerry's BrainEpisode 114: Dan Russell on The Joy of SearchEpisode 115: Are Halland on The Core ModelEpisode 116: Bob Kasenchak on Music, part 1Episode 117: Bob Kasenchak on Music, part 2Episode 118: Maggie Appleton on Digital GardeningEpisode 119: Aidan Helfant on PKM for LearningEpisode 120: Alex Wright on InformaticaEpisode 121: Chiara Ogan on Personal LibrariesEpisode 122: Sönke Ahrens on Smart NotesEpisode 125: Karl Voit on Org ModeEpisode 126: Nate Davis on IA Sub-disciplinesShow notes include Amazon affiliate links. We get a small commission for purchases made through these links.If you're enjoying the show, please rate or review us in Apple's podcast directory:https://podcasts.apple.com/us/podcast/the-informed-life/id1450117117?itsct=podcast_box&itscg=30200

Are Halland has worked in digital product development, strategy, design, and communication for over a quarter of a century. During that time, he created the core model, a tool for designing websites and products that align business goals and user needs. He has now written a book about the core model, which is due to be published later this year. In this conversation, he explains what the core model is and how it can help us create more effective digital products.Show notesAre Halland - TwitterAre Halland - LinkedInThe Core ModelGerry McGovernPareto principle - Wikipedia Conceptual Models: Begin by Designing What to Design by Jeff Johnson and Austin HendersonDesigning Connected Content: Plan and Model Digital Products for Today and Tomorrow by Carrie Hane and Mike AthertonTelenor GroupEsperanto - WikipediaShow notes include Amazon affiliate links. We get a small commission for purchases made through these links.If you're enjoying the show, please rate or review us in Apple's podcast directory:https://podcasts.apple.com/us/podcast/the-informed-life/id1450117117?itsct=podcast_box&itscg=30200

Carrie Hane is Principal Evangelist at Sanity.io.  In this episode, Carrie talks about growing up in Dearborn, Michigan, family, childhood interests, college, swimming, politics, Washington, D.C., a career in content management and operations, and so much more.

Carrie Hane is an evangelist at Sanity, a cloud-based content platform provider. Carrie is co-author of Designing Connected Content, which advocates for content modeling as part of the digital design process. This is also the subject of our conversation.A side note: Carrie is one of the keynote speakers at this year's information architecture conference, which takes place in New Orleans from March 28 - April 1. I'll be teaching an introductory IA workshop at the conference, so if you want to learn about IA and can get to the southern U.S. in late March, come see Carrie and me at the Conference. There's a link below.Show notesCarrie Hane - LinkedInCarrie Hane - TwitterDesigning Connected Content: Plan and Model Digital Products for Today and Tomorrow by Carrie Hane and Mike AthertonSanityInformation Architecture ConferenceTanzen Consulting blogContent Modeling: What It Is and How to Get Started – Content Modeling GuideSanity newsletterWhat is Lotus Notes? - Definition from TechopediaGartnerWhat does it mean for a database to be schemaless? - QuoraAndy FitzgeraldShow notes include Amazon affiliate links. We get a small commission for purchases made through these links.If you're enjoying the show, please rate or review us in Apple's podcast directory:https://podcasts.apple.com/us/podcast/the-informed-life/id1450117117?itsct=podcast_box&itscg=30200

In episode 133 of The Content Strategy Experts Podcast, Sarah O'Keefe and guest Carrie Hane of Sanity talk about headless CMSs. If your organization isn't already going down this route,... Read more » The post What is a headless CMS? (podcast) appeared first on Scriptorium.

Amy Jiménez Márquez is Vice President of Experience Design at Zillow. Previously, she led design teams at Amazon and Compass. In this conversation, we focus on the role of information architecture in managing digital experiences at scale, with a particular focus on research and modeling.Transcripthttps://theinformed.life/2022/12/03/episode-102-amy-jimenez-marquez/Show notesAmy Jiménez Márquez - LinkedInAmy Jiménez Márquez (@amymarquez) / TwitterZillowAmazon AlexaMyers–Briggs Type Indicator - WikipediaSophia PraterObject Oriented UXSophia Prater on Object Oriented UX – The Informed LifeDesigning Connected Content: Plan and Model Digital Products for Today and Tomorrow by Carrie Hane and Mike AthertonConceptual Models: Core to Good Design by Jeff Johnson and Austin HendersonMuralContent management system (CMS) - WikipediaBoxes and ArrowsChristina Wodtke - WikipediaAlesha Arp - LinkedInShow notes include Amazon affiliate links. We get a small commission for purchases made through these links.

What is a domain model? What's a content model? How do they relate? In this episode we hear from Carrie Hane co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow. She and Noz Urbina examine these questions in the context of effective omnichannel strategy, and the present and future of content and user experience design.

Content expert Carrie Hane of Sanity.io returns to the show to discuss the topic with me. Join us. Also, don't miss the last episode when Carrie discusses connected content: https://lnkd.in/geN2VQ-C --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Carrie Hane, author of "Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow" joins Christoph Trappe on this live recording of the Business Storytelling Podcast. We were live on Amazon, Twitter, Periscope and YouTube. Catch future livestreams here: http://authenticstorytelling.net/live Get her book here: https://amzn.to/2VmmJtj Find more podcast episodes: authenticstorystelling.net/podcast Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/ Livestream to multiple channels with Restream: https://restream.io/join/ctrappe --- Send in a voice message: https://anchor.fm/ctrappe/message

Carrie ran her own content strategy firm for five years before joining Palladian Partners as Senior Digital Project Director, where she uses her content structuring super powers to provide Palladian's clients with a unified digital communication strategy. But you may know her from the must-read book she co-authored with Mike Atherton, "Designing Connected Content." In this episode of the podcast, Sophia and Carrie discuss what exactly a content model is, why navigation is the most volatile layer of the content stack, and IA in UX education. LINKS: Designing Connected Content (Affiliate Link) Follow Carrie on Twitter: @carriehd Connect with Carrie on LinkedIn: Carrie Hane --- Support this podcast: https://anchor.fm/ooux/support

Carrie Hane, author, business owner, and content strategist sits down with Cruce to discuss the human element of content strategy, and how to have effective discussions and tangible results across silos to build content intelligently. Read the full transcript at simplea.com

Carrie Hane sees content strategy as a complex information ecosystem, not a simple stream of publications. Looking at content strategy as a system helps her give her clients a more complete picture of how content works. https://ellessmedia.com/csi/carrie-hane/

Carrie Hane Carrie Hane sees content strategy as a complex information ecosystem, not a simple stream of publications. Looking at content strategy as a system helps her give her clients a more complete picture of how content works. Carrie and I talked about: her recent decision to describe herself professionally by the activities she does instead of a job title or similar label her recent insight about the benefits of looking at content strategy as a system the problem of dealing with short-term thinking when content strategy is a long-term investment how the systems theory concepts of "stocks" and "flows" can provide a fuller picture of how content fits into an organization her hope that the idea of looking at content strategy as a system catches on and starts a conversation in the discipline how thinking about content strategy as a system can improve how agencies work with clients, and maybe even provide opportunities to deliver more and better service her ongoing efforts to learn about other domains and other disciplines and apply their insights to her work some of the fields of study that she thinks can make you a more well-rounded content strategist: statistics, psychology, marketing, relational databases, HTML, coding, design theory how studying a field like systems theory can help content strategists expand their thinking her frustration with folks who don't comprehend and appreciate the scope of content strategy how content strategy is more of a practice than a discipline the differences between the domain model used in her book and other models (systems models, mental models, ontology models, etc.) how the domain model is a useful tool for capturing the language related to a project and how it helps clients see the broader impact of her work what matters to her: "making sure people see all the pieces and can connect the dots that matter" Links to publications and people mentioned in the interview: Thinking in Systems: A Primer" by Donella Meadows You're Never Going to Sell Content Strategy blog post Aaron Bradley's blog on knowledge graphs, linked data, and semantic technologies taxonomy expert Bob Kasenchak research paper on content maturity in associations with Hilary Marsh and Dina Lewis her upcoming talk at OmnichannelX Carrie's Bio Carrie Hane is a creative problem solver and connector of people, processes, and technology. For more than 20 years, she's been helping organizations transform to meet the ever-changing needs of the people they serve and take advantage of the latest technology. She is the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (New Riders, 2018), a handbook for a pioneering approach to sustainable digital publishing. Today, Carrie helps make health communication more accessible and relevant along with her colleagues and clients at Palladian Partners. She has a bachelor's degree in Political Science from Northern Michigan University and a Master's in International Affairs from The George Washington University. By far the most enlightening education she has received is being the mother of boys for over 17 years. Follow Carrie: Twitter TanzenConsulting.com (blog) LinkedIn Video Here’s the video version of our conversation: https://youtu.be/Bn98ln5Cj84 Podcast Intro Transcript The field of content strategy has a lot of moving parts. Some folks try to explain it with simple publishing flow models. Carrie Hane sees content strategy more like an information ecosystem than a stream of publications. By looking at the practice as a complex system she's able to share with her clients a more complete picture of how content works. Carrie sees other benefits of looking at content strategy as a system, and she's hoping to start a conversation about this among her fellow content strategists. Interview Transcript Larry: Hi everyone.

Carrie Hane Carrie Hane sees content strategy as a complex information ecosystem, not a simple stream of publications. Looking at content strategy as a system helps her give her clients a more complete picture of how content works. Carrie and I talked about: her recent decision to describe herself professionally by the activities she does instead of a job title or similar label her recent insight about the benefits of looking at content strategy as a system the problem of dealing with short-term thinking when content strategy is a long-term investment how the systems theory concepts of "stocks" and "flows" can provide a fuller picture of how content fits into an organization her hope that the idea of looking at content strategy as a system catches on and starts a conversation in the discipline how thinking about content strategy as a system can improve how agencies work with clients, and maybe even provide opportunities to deliver more and better service her ongoing efforts to learn about other domains and other disciplines and apply their insights to her work some of the fields of study that she thinks can make you a more well-rounded content strategist: statistics, psychology, marketing, relational databases, HTML, coding, design theory how studying a field like systems theory can help content strategists expand their thinking her frustration with folks who don't comprehend and appreciate the scope of content strategy how content strategy is more of a practice than a discipline the differences between the domain model used in her book and other models (systems models, mental models, ontology models, etc.) how the domain model is a useful tool for capturing the language related to a project and how it helps clients see the broader impact of her work what matters to her: "making sure people see all the pieces and can connect the dots that matter" Links to publications and people mentioned in the interview: Thinking in Systems: A Primer" by Donella Meadows You're Never Going to Sell Content Strategy blog post Aaron Bradley's blog on knowledge graphs, linked data, and semantic technologies taxonomy expert Bob Kasenchak research paper on content maturity in associations with Hilary Marsh and Dina Lewis her upcoming talk at OmnichannelX Carrie's Bio Carrie Hane is a creative problem solver and connector of people, processes, and technology. For more than 20 years, she's been helping organizations transform to meet the ever-changing needs of the people they serve and take advantage of the latest technology. She is the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (New Riders, 2018), a handbook for a pioneering approach to sustainable digital publishing. Today, Carrie helps make health communication more accessible and relevant along with her colleagues and clients at Palladian Partners. She has a bachelor's degree in Political Science from Northern Michigan University and a Master's in International Affairs from The George Washington University. By far the most enlightening education she has received is being the mother of boys for over 17 years. Follow Carrie: Twitter TanzenConsulting.com (blog) LinkedIn Video Here's the video version of our conversation: https://youtu.be/Bn98ln5Cj84 Podcast Intro Transcript The field of content strategy has a lot of moving parts. Some folks try to explain it with simple publishing flow models. Carrie Hane sees content strategy more like an information ecosystem than a stream of publications. By looking at the practice as a complex system she's able to share with her clients a more complete picture of how content works. Carrie sees other benefits of looking at content strategy as a system, and she's hoping to start a conversation about this among her fellow content strategists. Interview Transcript Larry: Hi everyone.

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering how you’re doing (and he really wants to know the answer). He offers his take on a new article that explains how content helps brands keep calm and carry on. Robert talks with Tanzen Consulting’s Carrie Hane about content design, new operational models, and how we get to a new normal with better content strategies. Plus he points you to an article about Agile marketing principles that’s especially relevant today. And that’s a wrap of the week ending April 17, 2020. SPONSOR Content Marketing University The all-new 2020 curriculum features six courses from Robert Rose and 50-plus hours of ancillary content from top industry leaders diving deep into the topics you care about. It’s perfect for enterprise brands and entire departments looking to hone their skills together and individual professionals wanting to advance their own practice of content marketing. Use the discount code FRIEND200 for a $200 discount on access to the courses for an entire year when you register by April 30. https://www.contentmarketinguniversity.com/ NEWS ITEM OF THE WEEK How Content Can Help Your Brand Keep Calm and Carry On — Virtually https://www.ana.net/blogs/show/id/mm-blog-2020-04-keep-calm-carry-on-content INTERVIEW OF THE WEEK Carrie Hane Founder Tanzen Consulting Hane teaches organizations how to stop the content madness. Since 2015, her company Tanzen Consulting has worked to make content future friendly by starting outside of an interface or delivery channel. Her methodology for doing this is detailed in her 2018 book Designing Connected Content: How to Plan and Model Digital Products for Today and Tomorrow. Carrie was a content strategist before content strategy was even cool. We had an interesting conversation about content design, operational models, and how we might be seeing the future of content strategy coming to life in this current crisis. Learn more from Carrie: Follow her on Twitter Visit the Tanzen consulting web site Attend one of the (now digital) events where she’s presenting: IAC20 and OmnichannelX OUR CONTENT MARKETING IDEA OF THE WEEK Agile Principles + Content Marketing = Long-Term Success https://contentmarketinginstitute.com/2015/12/agile-principles-content-marketing/

Carrie Hane is the founder of Tanzen Consulting. Tanzen offers content strategy consulting and training to help people and organizations create more effective content more consistently. The company was built on principles related to making content more effective and easier to manage. Carrie Hane wrote Designing Connected Content (New Riders, 2018) based on these principles. Find her on Twitter @carriehd and at www.tanzenconsulting.com Check out her book on content first: https://www.amazon.com/Designing-Connected-Content-Products-Tomorrow Episode Transcript

Laura Robertson Do you love your CMS? Laura Robertson asked the audience at her Confab 2019 talk whether any of them loved their CMS. In a room of 750 people, only one hand went up. This sad state of affairs has prompted Laura to reflect deeply on content management systems. Laura and I talked about: her content strategy practice in London, working mostly with non-profit organizations where there is room for improvement in content management systems: most CMSs were designed to publish websites and web pages, whereas now we publish to many different platforms, voice, social media, email, and apps and other ways to deliver content most CMSs have been developed tech-first, not content-first which results in systems-led attitudes, seeing content as an add-on to a tech system her experience with several CMSs, and her discovery of the same issues and related organizational cultural issues how content strategy is largely about people how traditional CMSs fail to consider the needs of authors, editors, and other back-end users how there's no easy fix to this problem because it's not just a technical issue how you can't always blame the tech, that technical people with content skills can overcome many of the issues in current CMSs how the conversation around CMSs tends to focus on technical issues and how we as content people could spend more time at tech events and otherwise reaching out to our tech colleagues how our use of tools like Google Docs might help start conversations around workflow improvements in CMSs how closing the actual physical distance between content people and CMS administrators, actually working side-by-side, can improve our experience with CMSs how to move content concerns up sooner in the sequence of building a website the importance of including content strategy as early as possible in website and other projects her favorite quote from Carrie Hane and Mike Atherton's Designing Connected Content: "You want to build your tool to fit the model, not model your content to fit the tool." the importance of a content-first approach to content system design how starting with a focus on content models, users needs, and internal users and starting with a blank canvas can improve content systems Karen McGrane's famous Content in a Zombie Apocalypse talk and how we need to stop thinking in terms of blobs and more about chunks of content how newer technical solutions are starting to embrace concepts like domain models and modular content the emergence of tools like GatherContent and Contentful and how they help the authoring process the enduring attitudinal issue of content being the poor relation of design and development the importance of continuing to try to work our way into the conversation with the tech folks so that more hands Laura's Bio Laura is a content strategist at Contentious, the London-based agency she co-founded. She helps non-profits and campaigners with their content strategy, focusing on shifting to a more modular and user-centered approach (and eradicating double spaces along the way!). She believes in putting content first and people and planet at the heart of everything. Laura speaks French and Spanish and has lived in Argentina, Colombia, France and Mexico. Video Here's the video version of our conversation: https://youtu.be/HA_bU6OxPYA Transcript Larry: Hi everyone. Welcome to episode number 45 of the Content Strategy Insights Podcast. I'm really happy today to have with us Laura Robertson. Laura is a Content Strategist and Co-founder at Contentious, an Agency in London. And I met her at a conference a few weeks ago and we had... She did a lightning talk about CMSs and there are others, maybe a little bit of room for improvement there. And so that's why I invited Laura on the show. So welcome Laura. You want to tell the folks a little bit more about yourself and what you're up to? Laura:

Laura Robertson Do you love your CMS? Laura Robertson asked the audience at her Confab 2019 talk whether any of them loved their CMS. In a room of 750 people, only one hand went up. This sad state of affairs has prompted Laura to reflect deeply on content management systems. Laura and I talked about: her content strategy practice in London, working mostly with non-profit organizations where there is room for improvement in content management systems: most CMSs were designed to publish websites and web pages, whereas now we publish to many different platforms, voice, social media, email, and apps and other ways to deliver content most CMSs have been developed tech-first, not content-first which results in systems-led attitudes, seeing content as an add-on to a tech system her experience with several CMSs, and her discovery of the same issues and related organizational cultural issues how content strategy is largely about people how traditional CMSs fail to consider the needs of authors, editors, and other back-end users how there's no easy fix to this problem because it's not just a technical issue how you can't always blame the tech, that technical people with content skills can overcome many of the issues in current CMSs how the conversation around CMSs tends to focus on technical issues and how we as content people could spend more time at tech events and otherwise reaching out to our tech colleagues how our use of tools like Google Docs might help start conversations around workflow improvements in CMSs how closing the actual physical distance between content people and CMS administrators, actually working side-by-side, can improve our experience with CMSs how to move content concerns up sooner in the sequence of building a website the importance of including content strategy as early as possible in website and other projects her favorite quote from Carrie Hane and Mike Atherton's Designing Connected Content: "You want to build your tool to fit the model, not model your content to fit the tool." the importance of a content-first approach to content system design how starting with a focus on content models, users needs, and internal users and starting with a blank canvas can improve content systems Karen McGrane's famous Content in a Zombie Apocalypse talk and how we need to stop thinking in terms of blobs and more about chunks of content how newer technical solutions are starting to embrace concepts like domain models and modular content the emergence of tools like GatherContent and Contentful and how they help the authoring process the enduring attitudinal issue of content being the poor relation of design and development the importance of continuing to try to work our way into the conversation with the tech folks so that more hands Laura's Bio Laura is a content strategist at Contentious, the London-based agency she co-founded. She helps non-profits and campaigners with their content strategy, focusing on shifting to a more modular and user-centered approach (and eradicating double spaces along the way!). She believes in putting content first and people and planet at the heart of everything. Laura speaks French and Spanish and has lived in Argentina, Colombia, France and Mexico. Video Here’s the video version of our conversation: https://youtu.be/HA_bU6OxPYA Transcript Larry: Hi everyone. Welcome to episode number 45 of the Content Strategy Insights Podcast. I'm really happy today to have with us Laura Robertson. Laura is a Content Strategist and Co-founder at Contentious, an Agency in London. And I met her at a conference a few weeks ago and we had... She did a lightning talk about CMSs and there are others, maybe a little bit of room for improvement there. And so that's why I invited Laura on the show. So welcome Laura. You want to tell the folks a little bit more about yourself and what you're up to? Laura:

Mike Atherton Mike Atherton applies insights from information architecture to help content strategists develop domain models. These models help align content stakeholders and create a powerful way to organize, discover, and display content. Mike and I talked about: his discovery in the late 1990s of the field of information architecture (solving what was then known as "the pain with no name"), via Peter Morville and Louis Rosenfeld's book, Information Architecture for the World Wide Web how his work on the media archives at the BBC led to the development of the practice of domain modeling the origins of his domain model in Eric Evans' book Domain-Driven Design book how domain modeling is essentially a research project, a way to pick the brains of stakeholders and help them (subject matter experts, designer, engineers, et al.) come to agreement how a domain model gives you a place for any/all content you have in that domain how domain modeling can work as a forcing function to figure out which content belongs in a digital product his definition of content marketing: "You're not making content about your product. You're making content about the things that matter to the people who buy your product." how the ability to target users and customers is more advanced than the personalization and other techniques attempting to address it (here's the DrupalCon talk on personalization he mentions) how well Dyson executes its content marketing program, mapping out a complete 1,200-day customer journey the need for a grammar for new practices like personalization the use of interactive narrative as an intermediate practice on the way to full-on personalization the difference in perception, definition, and application of "content strategy" between product content strategists, tech comms strategists, etc. - and how they can still be tied together how he and his co-author Carrie Hane strove in their development of Designing Connected Content to empower non-technical people to apply technical concepts in their content strategy work how interface design decisions should be informed by the stucture of content relationships, as described in a domain model how domain modeling permits more organic cross-linking and other navigation opportunities his thoughts on content marketing, for example, on poorly executed programs: "Doing a thing badly doesn't make that thing bad." how content marketers would benefit from shifting from a campaign mindset to "thinking about what's useful for the long term" and how this can help "brands can become that ambassador for their subject domain" Mike's Bio For over 20 years, Mike Atherton has been connecting people to content. A specialist in structuring information, he has chunked, pushed, presented and linked compelling content for the BBC, Huddle, and, in a different age, Playboy TV. Now a content strategist for Facebook in London, he collaborates with product specialists to build experiences from the terminology up. He recently co-authored the book Designing Connected Content. Video Here's the video version of our conversation: https://youtu.be/djwfsLmB3Do Thank You, Moz We recorded this episode in a conference room in the Moz offices, a few blocks from Mike's hotel. Thanks, Ashlie, Ida, and team! Transcript Larry: Hi everyone. Welcome to episode number 44 of the Content Strategy Insights podcast. I'm really happy today to have with us Mike Atherton. Mike is best known - the reason I asked him on the show is because of his book, Designing Connected Content. I'll tell you a little bit. Mike has- like a lot of us old timers in the field, he has a broad background. I'll let him articulate his current role, but I was interested in your information architecture background and how you elegantly stitch that into the content strategy profession. How did you come to do that? Mike: Hey Larry. Thanks for letting me on the show.

Mike Atherton Mike Atherton applies insights from information architecture to help content strategists develop domain models. These models help align content stakeholders and create a powerful way to organize, discover, and display content. Mike and I talked about: his discovery in the late 1990s of the field of information architecture (solving what was then known as "the pain with no name"), via Peter Morville and Louis Rosenfeld's book, Information Architecture for the World Wide Web how his work on the media archives at the BBC led to the development of the practice of domain modeling the origins of his domain model in Eric Evans' book Domain-Driven Design book how domain modeling is essentially a research project, a way to pick the brains of stakeholders and help them (subject matter experts, designer, engineers, et al.) come to agreement how a domain model gives you a place for any/all content you have in that domain how domain modeling can work as a forcing function to figure out which content belongs in a digital product his definition of content marketing: "You're not making content about your product. You're making content about the things that matter to the people who buy your product." how the ability to target users and customers is more advanced than the personalization and other techniques attempting to address it (here's the DrupalCon talk on personalization he mentions) how well Dyson executes its content marketing program, mapping out a complete 1,200-day customer journey the need for a grammar for new practices like personalization the use of interactive narrative as an intermediate practice on the way to full-on personalization the difference in perception, definition, and application of "content strategy" between product content strategists, tech comms strategists, etc. - and how they can still be tied together how he and his co-author Carrie Hane strove in their development of Designing Connected Content to empower non-technical people to apply technical concepts in their content strategy work how interface design decisions should be informed by the stucture of content relationships, as described in a domain model how domain modeling permits more organic cross-linking and other navigation opportunities his thoughts on content marketing, for example, on poorly executed programs: "Doing a thing badly doesn't make that thing bad." how content marketers would benefit from shifting from a campaign mindset to "thinking about what's useful for the long term" and how this can help "brands can become that ambassador for their subject domain" Mike's Bio For over 20 years, Mike Atherton has been connecting people to content. A specialist in structuring information, he has chunked, pushed, presented and linked compelling content for the BBC, Huddle, and, in a different age, Playboy TV. Now a content strategist for Facebook in London, he collaborates with product specialists to build experiences from the terminology up. He recently co-authored the book Designing Connected Content. Video Here’s the video version of our conversation: https://youtu.be/djwfsLmB3Do Thank You, Moz We recorded this episode in a conference room in the Moz offices, a few blocks from Mike's hotel. Thanks, Ashlie, Ida, and team! Transcript Larry: Hi everyone. Welcome to episode number 44 of the Content Strategy Insights podcast. I'm really happy today to have with us Mike Atherton. Mike is best known - the reason I asked him on the show is because of his book, Designing Connected Content. I'll tell you a little bit. Mike has- like a lot of us old timers in the field, he has a broad background. I'll let him articulate his current role, but I was interested in your information architecture background and how you elegantly stitch that into the content strategy profession. How did you come to do that? Mike: Hey Larry. Thanks for letting me on the show.

This week's guests are a dynamic trio of content strategists who recently concluded an extensive associations research project that resulted in their defining the 17 elements of content strategy and the three stages of content maturity. In this episode, they will also share ideas for identifying pain points, establishing governance policies, and getting buy-in from the top to help guide a content strategy project—tactics that can be applied to any organization, association or not.

Tanzen’s Carrie Hane aims to demystify content strategy! We dive into how fundamental content strategy is to the success of a digital project — and ultimately, its organization! Carrie explains what to expect with content strategy, where it fits in a project life cycle, plus the value this strategy brings to designers, developers, and clients. < Download MP3 >      < Listen on ctrlclickcast.com > Show Notes: Tanzen Blog Tanzen Newsletter Designing Connected Content by Mike Atherton & Carrie Hane Get Your Content Ready BEFORE the Redesign How I Use the Core Model to Create Better Web Content So You're Ready For a Content-First Design Process Content First – Design Last Smashing Magazine Content Strategy category UX Booth Content Strategy category NPR Donation Page Brain Traffic Blog Gather Content Blog Gadgetopia (focus on content management) Content Design by Sarah Richards The Content Strategy Toolkit by Meghan Casey Letting Go of the Words by Janice (Ginny) Redish Don’t Make Me Think by Steve Krug Leave us a review on Apple Podcasts Review our show on Stitcher

Given the benefits of producing content first, why do we still usually leave it to last? Carrie Hane ,co-author of Designing Connected Content, joins us to talk about how we can work smarter and better with producing – designing – content. We talk about how to stop filling boxes. to make use of content spec... The post #198 Connected content with Carrie Hane appeared first on UX Podcast.

Carrie Hane is a Backend Content Strategist (Tanzen Consulting) who works on content modeling, database structures, automated content assembly, content reuse and a lot more. In this episode, we discuss what is backend content, what it's like to work with a strategist like Carrie and how to create future-friendly content.