Podcast appearances and mentions of jean halliday

This week the Autoextremist, Peter De Lorenzo, takes the helm, and it's time to talk auto advertising. And, we've got one of the marketing world's seasoned veterans to offer his expert opinion. Mark LaNeve was the marketing chief for General Motors before going to Allstate and now he's back, fully enveloped in the automotive world, as the COO for Team Detroit, Ford's advertising agency. We'll talk about some of the very best examples of car ads out there right now and find out what agencies are turning out the most engaging creative. On hand to offer her opinion as well is friend of the show Jean Halliday from AutoAdOpolis.

This week it’s all about auto ads, and we’re bringing in the automotive advertising queen to help us get down to the heart of the matter. Jean Halliday is the voice behind AutoAdOpolis, and we’re sure she has some opinions to share about the big Super Bowl ad event. We’ll also get into the news of the week and that includes the Chicago Auto Show, and we’ll discuss the implications of the Ford management changes that went down this week. All this and more with John McElroy and Peter De Lorenzo the Autoextremist.

BlipvertRemember the computerized character MAX HEADROOM? In the fictional future that he called home, television corporations, not governments, ran the world. And what ran television was advertising. In fact, a high-speed, super concentrated three-second dangerous version called blipverts.Well, despite its continuing influence on our 21st Century culture, television isn't quite the ogre as the show's creators imagined. Plus advertising is still viewed in manageable 15, 30 and 60-second doses. But what they didn't miss was the ongoing symbiotic relationship of the two. A relationship that goes on display to the world's largest television audience each year during the NFL's Super Bowl.So far there have been 45 Super Bowls played which means 45 sets of advertisers as well. Over the years the auto industry has played a major role in both creativity and content. In 2011, nine separate automotive manufacturers populated the game with nearly 20 different ads spending in excess of $50-million dollars. On this week's Autoline, John McElroy and his panel of advertising experts examine the Super Bowl and see if the automakers got their money's worth.But in addition to our Super Bowl ad discussion, John also has his panel look at what the OEMs and their agencies were doing in the months leading up to that big day. With so many automotive accounts having changed hands last year, there's a lot more than just new creative driving these campaigns. Joining John McElroy on his advertising panel are Jean Halliday from AutoAdOpolis, David Kiley of AOL Autos and Advertising Age and Gary Topolewski, an award-winning advertising creative director.

Blipvert Remember the computerized character MAX HEADROOM? In the fictional future that he called home, television corporations, not governments, ran the world. And what ran television was advertising. In fact, a high-speed, super concentrated three-second dangerous version called blipverts. Well, despite its continuing influence on our 21st Century culture, television isn't quite the ogre as the show's creators imagined. Plus advertising is still viewed in manageable 15, 30 and 60-second doses. But what they didn't miss was the ongoing symbiotic relationship of the two. A relationship that goes on display to the world's largest television audience each year during the NFL's Super Bowl. So far there have been 45 Super Bowls played which means 45 sets of advertisers as well. Over the years the auto industry has played a major role in both creativity and content. In 2011, nine separate automotive manufacturers populated the game with nearly 20 different ads spending in excess of $50-million dollars. On this week's Autoline, John McElroy and his panel of advertising experts examine the Super Bowl and see if the automakers got their money's worth. But in addition to our Super Bowl ad discussion, John also has his panel look at what the OEMs and their agencies were doing in the months leading up to that big day. With so many automotive accounts having changed hands last year, there's a lot more than just new creative driving these campaigns. Joining John McElroy on his advertising panel are Jean Halliday from AutoAdOpolis, David Kiley of AOL Autos and Advertising Age and Gary Topolewski, an award-winning advertising creative director.

On this week’s show, it’s just us, the beers and a dog named “Ike” — oh yeah, and the latest news out of this ever-hopping auto industry! Our pal Jean Halliday from AutoAdOpolis will be on hand to chat with us as we delve into Consumer Reports’ latest findings. They’re wild about the latest GM product and amazed at the Chrysler prototypes they got a peek at. Plus, Chevy’s having a crisis over the classification of the Volt in California. But we couldn’t have two of our favorite ad gurus on the show without talking about some of the latest campaigns, so get ready for a “Deep” dive. John McElroy’s also joined in studio by Peter De Lorenzo, the Autoextremist.

This week we’ll be getting a first-hand report from the Paris Motor Show as John McElroy joins us via Skype to offer his impressions. We’ll talk about how supercar EVs are taking over the show floor as well as the spectacular gas turbine hybrid concept revealed by Jaguar. Plus, McElroy has an exciting scoop from VW about its plan for diesels in the U.S. Peter De Lorenzo, the Autoextremist, will be in the driver’s seat tonight and he’ll be accompanied by advertising and marketing journalist Jean Halliday from AutoAdOpolis who will be on hand to discuss the latest automotive ad campaigns and more.

Just Do ItFor more than two decades those three words have branded Nike into the public consciousness helping make it the success that it continues to be. Of course having great product didn't hurt, but really, the Wieden and Kennedy advertising team who developed the famous tag line, and subsequent media campaigns, are as responsible as anyone for putting Nike into homes and locker rooms around the world. That's why behind seemingly every successful consumer goods business is an ethos of creative energy -- a team if you will -- that helps sell that product to all of us.The auto industry is no different. Its storied advertising history is not only well-documented but ingrained in our memories. The problem with that is the "history" part. Some experts believe that automotive advertising sort of flies under the radar these days trying to attract but not offend leaving the pubic many times with nothing more than a milquetoast impression. The question becomes is that the result of an overall strategy or is there something else at work? Are brand issues, globalization or perhaps the financial tumult responsible for this change of style?This week on Autoline Detroit John McElroy and his panel of experts tackle the ever-changing world of automobile advertising. Joining John to discuss what's been going on and where it all might be headed are advertising journalist Jean Halliday, former ad man turned commentator David Kiley with AOL Autos and an award-winning advertising veteran who is still on the front lines Gary Topolewski.

Just Do It For more than two decades those three words have branded Nike into the public consciousness helping make it the success that it continues to be. Of course having great product didn't hurt, but really, the Wieden and Kennedy advertising team who developed the famous tag line, and subsequent media campaigns, are as responsible as anyone for putting Nike into homes and locker rooms around the world. That's why behind seemingly every successful consumer goods business is an ethos of creative energy -- a team if you will -- that helps sell that product to all of us. The auto industry is no different. Its storied advertising history is not only well-documented but ingrained in our memories. The problem with that is the "history" part. Some experts believe that automotive advertising sort of flies under the radar these days trying to attract but not offend leaving the pubic many times with nothing more than a milquetoast impression. The question becomes is that the result of an overall strategy or is there something else at work? Are brand issues, globalization or perhaps the financial tumult responsible for this change of style? This week on Autoline Detroit John McElroy and his panel of experts tackle the ever-changing world of automobile advertising. Joining John to discuss what's been going on and where it all might be headed are advertising journalist Jean Halliday, former ad man turned commentator David Kiley with AOL Autos and an award-winning advertising veteran who is still on the front lines Gary Topolewski.

Another After Hours and we've got two fresh faces in the Autoline studio: David Kiley of ICON Creative and Jean Halliday of Ad Age. They join John McElroy and Peter De Lorenzo this week to discuss the news of the week, especially as it relates to marketing. Brilliance Auto in China eyes abandoned Saturn stores. GM posts a huge loss while the other domestics are on the upswing. Chrysler looks for a new ad agency. All that and we answer your questions in Rapid Fire and have a special announcement about our next episode.

Alphabet Soup"What's in a name?" When William Shakespeare wrote this question for Juliet Capulet in "Romeo and Juliet," it was a vehicle to release the characters from the bondage of their family names. While that undoubtedly worked as a theme in this classic tragedy, good old Bill didn't publish the work untitled because he knew how important a name really is when trying to draw patrons into a theater, customers into a store or buyers to a product.That's why a name in today's high pressure retail world has never been so critical. With a cornucopia of seemingly endless products and advertisers blanketing a consumer's every waking moment, you've got to machete through the clutter to make a name memorable.This is where some critics believe many of today's automakers have fallen short. From the "alphabet soup" of certain luxury brands to the head-scratching monikers of some midsize fare, customers sometimes don't know if they're buying a car or a croissant.So this is where a company like Namebase, Inc. comes along. This New York firm specializes in designing a name to a product so they fit in a variety of ways. It has clients in a number of industries and has named everything from goods that you wear, to products you consume, and most importantly for this show, those that you park in your garage.Joining John McElroy on this week's panel to discuss the auto industry name game is Nina Beckhardt, the president and creative director of Namebase, Inc., Jean Halliday from Advertising Age and Peter De Lorenzo of Autoextremist.com.

Some car names roll easily off the tongue while others can be a mouthful. So what’s the best strategy to go with when naming a car? That’s the topic of discussion on this edition of Autoline EXTRA as John sits down to talk with Nina Beckhardt, the president of Namebase, a company that specializes in naming products, including cars. They discuss what automakers Namebase has worked with and what vehicles they’ve named. The conversation then moves to the importance of having a car name that will not only work in the U.S. but outside of it and also if there are any advantages to changing a name of a vehicle that is already established in the market. Joining John in the discussion are Jean Halliday from Advertising Age magazine and Peter De Lorenzo from Autoextremist.com.

Some car names roll easily off the tongue while others can be a mouthful. So what’s the best strategy to go with when naming a car? That’s the topic of discussion on this edition of Autoline EXTRA as John sits down to talk with Nina Beckhardt, the president of Namebase, a company that specializes in naming products, including cars. They discuss what automakers Namebase has worked with and what vehicles they’ve named. The conversation then moves to the importance of having a car name that will not only work in the U.S. but outside of it and also if there are any advantages to changing a name of a vehicle that is already established in the market. Joining John in the discussion are Jean Halliday from Advertising Age magazine and Peter De Lorenzo from Autoextremist.com.

Alphabet Soup "What's in a name?" When William Shakespeare wrote this question for Juliet Capulet in "Romeo and Juliet," it was a vehicle to release the characters from the bondage of their family names. While that undoubtedly worked as a theme in this classic tragedy, good old Bill didn't publish the work untitled because he knew how important a name really is when trying to draw patrons into a theater, customers into a store or buyers to a product. That's why a name in today's high pressure retail world has never been so critical. With a cornucopia of seemingly endless products and advertisers blanketing a consumer's every waking moment, you've got to machete through the clutter to make a name memorable. This is where some critics believe many of today's automakers have fallen short. From the "alphabet soup" of certain luxury brands to the head-scratching monikers of some midsize fare, customers sometimes don't know if they're buying a car or a croissant. So this is where a company like Namebase, Inc. comes along. This New York firm specializes in designing a name to a product so they fit in a variety of ways. It has clients in a number of industries and has named everything from goods that you wear, to products you consume, and most importantly for this show, those that you park in your garage. Joining John McElroy on this week's panel to discuss the auto industry name game is Nina Beckhardt, the president and creative director of Namebase, Inc., Jean Halliday from Advertising Age and Peter De Lorenzo of Autoextremist.com.

Hyundai made a splash at the beginning of the year when it introduced its assurance program, that allowed customers to return a new Hyundai if they lost their job within the first year of purchase. On this edition of Autoline EXTRA, John McElroy and his panel discuss their thoughts on the program and also if it was a good idea for Ford and GM to follow suit with similar programs. The discussion moves back to automotive TV ads from Audi, Toyota and Buick and whether or not those ads will help them. Joining John in the discussion are Bud Liebler, former Chrysler Marketing VP and head of the Liebler Group, Jean Halliday of Advertising Age and David Kiley of BusinessWeek.

Hyundai made a splash at the beginning of the year when it introduced its assurance program, that allowed customers to return a new Hyundai if they lost their job within the first year of purchase. On this edition of Autoline EXTRA, John McElroy and his panel discuss their thoughts on the program and also if it was a good idea for Ford and GM to follow suit with similar programs. The discussion moves back to automotive TV ads from Audi, Toyota and Buick and whether or not those ads will help them. Joining John in the discussion are Bud Liebler, former Chrysler Marketing VP and head of the Liebler Group, Jean Halliday of Advertising Age and David Kiley of BusinessWeek.

Ad "Homonym"The latest media darling of the hipster set, the award-winning series "Mad Men", has suddenly made it cool again to be in advertising. In fact, as we watch this world through its '60s prism, the show clearly spotlights the similarities of the American ad game across generations. Be it yesterday's print & television or today's Internet programming, it's still all about innovation, imitation and breaking through. And no one knows that better than the auto industry, who, ever since those "Mad Men" days, have watched advertising budgets spike alongside the prices of their latest people moving machines or luxurious mobile yachts.But as they say "2009 is a new day" and everything has changed from the money to the medium to even the measurement. But what about the message? Is it the same as it ever was or is it striking out a new path to reflect the tenor of the times? This week on Autoline we'll look at what the industry is doing with advertising in a down economy with bankrupt manufacturers. Joining John to talk and review some of the latest in automotive advertising are Bud Liebler, former Chrysler Marketing VP and head of the Liebler Group, Jean Halliday of Advertising Age and David Kiley of BusinessWeek.

Ad "Homonym" The latest media darling of the hipster set, the award-winning series "Mad Men", has suddenly made it cool again to be in advertising. In fact, as we watch this world through its '60s prism, the show clearly spotlights the similarities of the American ad game across generations. Be it yesterday's print & television or today's Internet programming, it's still all about innovation, imitation and breaking through. And no one knows that better than the auto industry, who, ever since those "Mad Men" days, have watched advertising budgets spike alongside the prices of their latest people moving machines or luxurious mobile yachts. But as they say "2009 is a new day" and everything has changed from the money to the medium to even the measurement. But what about the message? Is it the same as it ever was or is it striking out a new path to reflect the tenor of the times? This week on Autoline we'll look at what the industry is doing with advertising in a down economy with bankrupt manufacturers. Joining John to talk and review some of the latest in automotive advertising are Bud Liebler, former Chrysler Marketing VP and head of the Liebler Group, Jean Halliday of Advertising Age and David Kiley of BusinessWeek.