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Sometimes, a TV commercial takes you to places you've never been—and makes you wish it hadn't.
Send us a textIn this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser gives sports marketers a hands-on walkthrough of Vibe.co — the self-service streaming TV ad platform that's changing how teams approach awareness and brand marketing.Jeremy breaks down how sports teams (even with limited budgets or staff) can now create, launch, and track targeted TV campaigns without needing an agency or a massive media buy. From selecting your audience to understanding how Vibe's IP tracking works, this episode demystifies the streaming TV ad space and shows you how to make it part of your fan acquisition strategy.Whether you're promoting theme nights, ticket plans, or simply trying to build brand awareness, this is your crash course in modern TV advertising that finally works for sports teams.✅ Top Takeaways:TV Advertising—Without the Gatekeepers: Vibe lets teams launch streaming TV campaigns as easily as Meta ads.Hyper-Targeting Built In: Filter by age, location, interests, and more — just like digital ads.Real-Time Reporting = Real-Time Optimization: No more waiting weeks for reports.IP Address Tracking = Attribution: See what happened after your ads ran — including visits to your ticketing site.Affordable for Every Team: Run awareness campaigns without a six-figure spend.TV Is Now Part of the Funnel: Use Vibe to layer awareness into your digital strategy.Creative Still Matters: Good ads = good results. Keep it sharp, relevant, and action-oriented.
The crew unpacks a week of spicy news and strategic contradictions, starting with Supercell's latest investments and how VC incentives often clash with long-term game building. We weigh in on GamesBeat's move to independence, the ongoing esports funding debate, and whether Netflix's Rebel Moon game is a flex or a fumble. Valorant Mobile's China launch signals Riot's next big move, while Tencent continues to dominate with titles like Gunfight King. The team dives into Disney's Solitaire push, Habby's intriguing new soft launch, and the return of Royal Kingdom's celebrity-fueled ad campaign—capped off by a heated debate: do TV ads still move the needle for mobile games, or are we watching legacy marketing die in real time?01:56 Industry News Highlights02:47 Supercell Investments Analysis05:35 VC Contradictions and Incentives17:43 GamesBeat Independence20:17 Esports Investment22:31 Oblivion24:15 Netflix's Rebel Moon Game31:00 Valorant Mobile Launch in China32:36 Gunfight King and Tencent's Gaming Dominance33:19 Disney Solitaire40:00 Habby's New Game in Soft Launch46:33 Royal Kingdom's Celebrity Ad Campaign48:44 Debating the Effectiveness of TV Ads for Mobile Games01:06:53 Concluding Thoughts on Marketing Strategies
Another quirky mix of songs where the common thread is that they're all used to try to sell you stuff.
Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Kevin O'Leary, also known as "Mr. Wonderful" from Shark Tank, to discuss his latest venture, WonderAds. Partnering with Tatari, WonderAds is set to revolutionize TV advertising by making it accessible and measurable for small to medium-sized businesses. O'Leary brings his decades of entrepreneurial experience to the conversation and shares actionable insights that any founder can apply today.Work with WonderAds.com by Tatari.tvWhat you'll learn in this episode:Democratizing TV Advertising: How WonderAds enables businesses to harness the power of television without hefty budgets.Technological Integration: The role of AI and data analytics in optimizing TV ad campaigns.Entrepreneurial Wisdom: The significance of honesty, authenticity, and relentless dedication in building a successful business.If you're looking to expand beyond digital channels and understand how TV can become part of your performance marketing stack, this episode will give you the foundational insight and confidence to explore it.Timestamps:00:00 – Kevin O'Leary on spotting great entrepreneurs02:10 – The secret to storytelling in DTC brands04:45 – Why signal vs. noise matters for founders07:20 – What makes TV ads work (Wonder Ads origin story)10:00 – Low-budget TV ads that outperform high production12:15 – Kevin's thoughts on royalties vs. equity14:00 – Building authentic brands (wine & watch example)16:30 – Using AI without losing authenticity19:00 – Balancing business with personal life21:00 – Where Kevin would invest $1M today22:30 – Why TV ads are essential for modern brandsHashtags:#KevinOLeary #MrWonderful #DTCBrands #WonderAds #EcommerceGrowth #BrandBuilding #TVMarketing #CACStrategy #FounderTips #MarketingWithAI #StartupPlaybook #EquityDeals #InvestSmart #SharkTankInsights Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video
In this episode of The Refresh, AdTech God interviews James Borow, Vice President of Product and Engineering at Universal Ads, discussing the evolution of TV advertising and its accessibility for small and medium businesses (SMBs). They explore the partnership with Ramp, the importance of premium video, and how AI is transforming creative production. The conversation emphasizes the need for measurement in advertising effectiveness and the future of TV as a viable platform for all businesses. Takeaways Universal Ads aims to simplify TV advertising for SMBs. The partnership with Ramp allows businesses to access TV advertising easily. Premium video content is crucial for effective advertising. AI is being leveraged to create ads and streamline production. TV advertising can be as accessible as social media ads. A budget of $500 can get businesses started with TV ads. Measurement of TV ad performance is essential for proving value. Creative production challenges for SMBs are being addressed with AI. TV advertising can enhance the effectiveness of social media ads. The future of TV advertising looks promising for all business sizes. Chapters 00:00 Introduction to the Podcast and Guest 01:28 Making TV Advertising Accessible to SMBs 04:46 The Role of Premium Video in Advertising 07:31 Leveraging AI for Creative Production 08:51 The Future of TV Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices
Aaron Conant is the Co-founder and Chief Digital Strategist at BWG Connect, a leading platform for executive strategy and networking sessions. In conjunction with BWG Strategy, BWG Connect has built an exclusive network of over 125,000 senior professionals and hosts over 2,000 virtual and in-person networking events annually. With over a decade of experience in digital commerce, Aaron provides advisory services to brands on Amazon sales strategies, retail media, DTC platform selection, and SEO. Before starting BWG Connect, Aaron was the Head of eCommerce Sales and Business Development at Perrigo and a Research Scientist at Pfizer. He is also the host of The Digital Deep Dive. In this episode… Many brands invest in digital advertising and retail media to drive growth, but understanding when and how to allocate budgets effectively is crucial. Developing a strategic approach to Amazon Ads, logistics, and AI automation can help businesses scale while maintaining profitability. What key insights are industry leaders leveraging to stay ahead in the evolving eCommerce landscape? Five eCommerce and media experts share strategies for maximizing your company's digital footprint. Adam Epstein explains that Amazon Streaming TV ads are most effective for brands that have optimized their sponsored ads and DSP strategies, making them a powerful tool for expanding awareness. Todd Hassenfelt highlights the importance of subscribe and save programs in securing customer loyalty during economic uncertainty, advising that brands allocate their budgets across multiple digital channels. Avi Moskowitz emphasizes that brands don't need hyper-fast shipping — just the ability to set and meet clear delivery expectations. Nate Pinkston and Lauren Livak reveal how misalignment in joint business planning (JBP) between retail media and business teams can create inefficiencies, leading to missed opportunities and budget mismanagement. Kashif Zafar has leveraged AI in DSP, retail media, and programmatic ads. In this special compilation episode of The Digital Deep Dive, host Aaron Conant revisits his most insightful conversations with industry experts. The episode covers key strategies for brands looking to refine their advertising, fulfillment, and automation efforts. With eCommerce continuing to evolve, these experts provide actionable takeaways to help businesses navigate digital growth, optimize ad spend, and enhance the customer experience.
In this episode, get ready to unlock Amazon PPC insights with our expert guest. Discover creative ad strategies, advanced tactics, and future trends shaping e-commerce success. Want to unleash the power of Amazon PPC while keeping your entrepreneurial spirit alive? Join us in an engaging conversation with Chris Rawlings, the mastermind behind Sophie Society. Chris shares his journey from a curious kid in a solar-powered home to a leading figure in e-commerce, blending fun with business success. Learn how the aggregator boom shifted the landscape, and explore Chris's unique strategies for navigating Amazon's complex advertising world with both expertise and humor. Kevin and Chris also reflect on their unconventional paths to success, sharing anecdotes like the time Chris inadvertently carried a full-size sword at an industry event, breaking local laws. These stories highlight the value of independent thinking and creative problem-solving in entrepreneurship. From the challenges of scaling Juno Launch amidst changing review practices to the lessons learned from misaligned investor expectations, his experiences underscore the importance of resilience and adapting to adversity. Finally, we unpack the exciting evolution of Amazon marketing, including the rise of AI and creative content. Chris discusses his dynamic five-day PPC event that transforms sellers into experts. They also venture into the future of Amazon search, predicting shifts towards intent-based, AI-driven strategies. Whether you're a seasoned seller or new to the game, gain insights on aligning products with market demand and leveraging creative ads to capture attention. This episode promises a wealth of knowledge for anyone navigating the ever-evolving world of e-commerce. In episode 434 of the AM/PM Podcast, Kevin and Chris discuss: 00:00 - Amazon PPC and Business Fun 02:21 - E-Commerce Industry Success and Failure 07:07 - Unconventional Upbringing Shapes Entrepreneurial Journey 10:09 - Impact of Isolation on Mindset 14:50 - Lessons Learned From Entrepreneurial Failure 21:28 - Authenticity in Teaching and Testing 26:01 - Navigating the Amazon Sales Market 27:07 - Advanced Amazon PPC Five-Day Challenge 32:01 - Leverage Creative for Amazon Success 32:23 - Effectiveness of TV Ads for Brands 36:00 - Effective Marketing Strategy for Long-Term Success 36:58 - Future of Amazon Search and AI 44:29 - PPC Challenge Sophie Society
Do Super Bowl commercials have to reply on celebrities to be effective? For the sixth year, 10 Plus Brand rates all Super Bowl ads and comes up with top 3 winners - without celebrities: To read it as a 1-min blog To watch is as a 3-min video © Joanne Z. Tan All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance
Episode 286 hosts Sam McEwin (Director of BizWisdom) from Melbourne, Australia. BizWisdom is an outcome-focused marketing agency who help reduce the burden of an increasingly complex digital landscape. We discuss the importance of using compliant strategies in digital marketing given the current regulations for cosmetic clinics. Sam shares his insights into reaching new clients, retaining existing ones, and standing out in a commoditized and competitive landscape. Our conversation covers the impact of SEO, social media, and email marketing, as well as unique tactics such as podcast advertising and direct mail. The episode provides valuable advice for small business owners on how to allocate budgets, create cohesive marketing strategies, and effectively use various channels to amplify their message. 00:00 Introduction 00:17 Guest Introduction: Sam & Biz Wisdom 01:12 Challenges in Aesthetic Marketing 02:11 Digital Marketing Strategies for Clinics 04:47 Understanding SEO and Paid Ads 07:02 The Importance of Diversified Marketing Channels 09:27 Building Trust Through Podcasts and TV Ads 16:37 Back to Basics: Traditional Marketing Techniques 20:45 Creating a Comprehensive Marketing Strategy 35:57 How Google Works: Enhancing Your Online Presence 40:54 Understanding Google's Intent 41:47 The Evolution of SEO Algorithms 44:12 Entity SEO and Authority Building 46:14 Consistency in Digital Strategy 52:42 Budgeting for Effective Marketing 01:03:21 Retention Strategies and Customer Engagement 01:08:33 Effective Communication Channels 01:14:04 Special Offers and Conclusion JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! JOIN OUR PATREON FOR EXCLUSIVE SUBSCRIBER-ONLY PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US
Another quirky mix of songs where the common thread is that they're all used to try to sell you stuff.
If your game plan is offline advertising, but your website sucks—you're fumbling your growth strategy. And, later, Conrad shares his origin story! ----- There is often a significant imbalance between law firms' offline and online marketing investments, but things simply won't work as well if you don't synergize both aspects. Gyi and Conrad talk through their recommendations for diversified online and offline expenditures that can maximize your firm's potential for growth. Later, how did Conrad become Conrad? The child of Australian immigrant parents, Conrad shares his life's journey from Vegemite sandwich-toting lad to MBA grad to SEO pioneer to Mockingbird Marketing owner—and everything in between! The News: We are brilliant crystal ball pontificators! Cases in point: Non-lawyer participation in the legal world - KPMG Law Firm Low firm consolidations - Sweet James purchased Jenn Gore's firm. Chaos and confusion! - TikTok - Gone and Back Again Report bad business conduct in GBP - Google Maps New Report Business Conduct Suggested LHLM Episodes: Conrad's Crystal Ball IV | Lawyer Marketing Predictions for 2025 Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
If your game plan is offline advertising, but your website sucks—you're fumbling your growth strategy. And, later, Conrad shares his origin story! ----- There is often a significant imbalance between law firms' offline and online marketing investments, but things simply won't work as well if you don't synergize both aspects. Gyi and Conrad talk through their recommendations for diversified online and offline expenditures that can maximize your firm's potential for growth. Later, how did Conrad become Conrad? The child of Australian immigrant parents, Conrad shares his life's journey from Vegemite sandwich-toting lad to MBA grad to SEO pioneer to Mockingbird Marketing owner—and everything in between! The News: We are brilliant crystal ball pontificators! Cases in point: Non-lawyer participation in the legal world - KPMG Law Firm Low firm consolidations - Sweet James purchased Jenn Gore's firm. Chaos and confusion! - TikTok - Gone and Back Again Report bad business conduct in GBP - Google Maps New Report Business Conduct Suggested LHLM Episodes: Conrad's Crystal Ball IV | Lawyer Marketing Predictions for 2025 Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices
A new TV ad in the Wisconsin Supreme Court race focuses on cases that one of the candidates handled dating back to 2013. The state's agriculture industry could soon feel the impacts of new policies set by the Trump administration. And, some communities and developers are transforming shuttered schools into apartments.
Moe and the G-man discuss the dark days behind and the glory days ahead.
In this episode, we sit down with Mark Douglas, CEO of Mountain, to explore how his innovative platform is revolutionizing television advertising. From his background as a coding engineer to his vision for "Performance TV," Mark shares how Mountain empowers small and mid-sized businesses to achieve measurable results on streaming platforms—breaking barriers traditionally reserved for big brands. Learn what performance marketing really means, why it's essential for today's advertisers, and how Mountain compares to platforms like Google and Meta. Tune in for actionable insights and a glimpse into the future of TV advertising.
00:00 Introduction 03:49 Staffing Solutions and Temporary Agencies 10:13 Exploring New Marketing Channels 20:01 Comparing AppLovin with Traditional Advertising 29:53 The Future of Advertising and Data Integration 31:34 Integrating SMS and Email Marketing 32:26 Exploring the Evolving Landscape of TV Advertising 34:50 Navigating TV Ad Spend and Creative Strategies 38:23 Understanding TV Ad Targeting and Placement 43:14 The Role of Trust in TV Advertising 46:54 The Unique Dynamics of TV as a Marketing Channel 51:11 Maximizing Holiday Sales and Marketing Strategies Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/
Today's episode is about Christmas TV advertisements in Slovakia. In the Slovak lesson, you will learn the Slovak Ordinal numbers from 11 - 20 and some new words from my dialogue. You will also learn how to say “Christmas is really close“ in Slovak. At the end of this episode, you can find my short dialogue between two young friends talking about Christmas ads.Episode notesIn today's episode, I'm talking about Christmas TV advertisements in Slovakia. https://www.mojevideo.sk/video/ff35/coca_cola_christmas_sk_version.html https://www.youtube.com/watch?v=Eh3quzIY32E https://www.youtube.com/watch?v=qpoMd5mA1dghttps://www.youtube.com/watch?v=DQO15iE6_mYIn the Slovak lesson, you will learn the Slovak Ordinal numbers from 11 - 20 and some new words from my dialogue. Slovak lesson Ordinal numbers from 11-20 11th | jedenásty, jedenásta, jedenáste 12th | dvanásty, dvanásta, dvanáste 13th | trinásty, trinásta, trináste 14th | štrnásty, štrnásta, štrnáste 15th | pätnásty, pätnásta, pätnáste 16th | šestnásty, šestnásta, šestnáste 17th | sedemnásty, sedemnásta, sedemnáste 18th | osemnásty, osemnásta, osemnáste 19th | devätnásty, devätnásta, devätnáste 20th | dvadsiaty, dvadsiata, dvadsiateVocabulary1. vianočná reklama (Christmas advertisement)2. smiešne reklamy (funny ads)3. zlaté prasiatko (golden piglet)4. rozkošné dievčatko (adorable little girl)5. sledovať (to follow)6. záležať (to matter)7. vyčarovať (to conjure up)8. úsmev (a smile)9. radosť (joy)10. blízko (near, close)11. Vianoce sú už blízko. (Christmas is really close.) DIALOGUE:Alena: Počuj, Jaro, už si videl tú novú vianočnú reklamu od Telekomu? Je to topka!Jaro: No nie, ty to vážne sleduješ? Reklamy sú len o tom, aby nám niečo predali. Nezáleží im na Vianociach.Alena: Ale prosím ťa! Veď niektoré sú fakt smiešne! Napríklad tá reklama so zlatým prasiatkom – to je už klasika! Bez nej by Vianoce ani neboli Vianocami!Jaro: Klasika, pche! Stále to isté dokola. Zlaté prasiatko a rozkošné dievčatko. Videl som to asi stokrát.Alena: Nevadí, je to super! Keď ju vidím, viem, že Vianoce sú už naozaj blízko.Jaro: Reklamám ide len o jedno, vytiahnúť z nás viac peňazí.Alena: No hej, ale niektoré reklamy naozaj dokážu vyčarovať úsmev. Pozri, čo ak niekto nemá rodinu na Vianoce? Možno mu tie reklamy prinesú trochu radosti.Jaro: Hm... to je síce pekné, ale radšej ako míňať tie peniaze na reklamy, mohli by ich firmy dať na niečo užitočné. Na charitu alebo niečo také.Alena: To by mohli, súhlasím. Ale vieš čo? Ja si myslím, že reklamy k Vianociam jednoducho patria. A keď príde tá s Coca-Colou, určite sa aj ty aspoň trochu usmeješ!Jaro: Možno... ale len možno!Alena: Vidíš? Takže som vyhrala!Jaro: Tak dobre, tentokrát ti to prepáčim. Ale len preto, že sú Vianoce!Timestamps00:37 Introduction to the episode02:38 About Christmas TV Advertisement in Slovakia06:04 Fun fact16:00 Slovak lesson18:52 New vocabulary22:57 Dialogue25:23 Dialogue with the English translation29:42 If you have any questions, send it to my email hello@bozenasslovak.com. Check my Instagram https://www.instagram.com/bozenasslovak/ where I am posting the pictures of what I am talking about on my podcast. Also, check my website https://www.bozenasslovak.com © All copywrites reserved to Bozena O Hilko LLC
I spent four hours watching 300 ads back to back. Today, I reveal how they use psychological principles to persuade you. Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
Dr Michael Sinha.... professor in the Saint Louis University Center for Health Law Studies joins Megan Lynch to talk about U-S Food and Drug Administration finalized rules that requires drug makers to be more direct about risks and side effects in their TV ads.
This week on The Al Nicoletti Show, Real Estate TV Ad expert, Tony Javier is stopping by. Tony has been investing in real estate for over 20 years and has been able to fully automate his business. On the show he will be sharing how TV Ads have helped him find motivated sellers, and other secrets to his success.Tune in to learn more about the current market & trends!FACEBOOK: facebook.com/flattorneynicolettiINSTAGRAM: instagram.com/attorneynicolettiYOUTUBE: Al Nicoletti - YouTubeLINKEDIN: linkedin.com/in/attorneynicolettiWEBSITE: Al Nicoletti, Esq. | Real Estate Law Done Right- Fast.
Another quirky mix of songs where the common thread is that they're all used to try to sell you stuff.
We continue our look at the history of television ads in American elections. This episode, how ads got so negative, and who watches TV ads anymore anyway?This Day In Esoteric Political History is a proud member of Radiotopia from PRX.Your support helps foster independent, artist-owned podcasts and award-winning stories.If you want to support the show directly, you can do so on our website: ThisDayPod.comYou can also find our newsletter, merch store, transcripts, and lot more on our site.Get in touch if you have any ideas for future topics, or just want to say hello. Follow us on social @thisdaypodOur team: Jacob Feldman, Researcher/Producer; Brittani Brown, Producer; Khawla Nakua, Transcripts; music by Teen Daze and Blue Dot Sessions; Audrey Mardavich is our Executive Producer at Radiotopia
As we wrap up our very informal "media ecosystem week" we take a look at the history of television ads in American elections. This episode, how Madison Avenue execs crafted the first ads for Eisenhower, and how the Johnson "Daisy" ad changed the game in 1964.This Day In Esoteric Political History is a proud member of Radiotopia from PRX.Your support helps foster independent, artist-owned podcasts and award-winning stories.If you want to support the show directly, you can do so on our website: ThisDayPod.comYou can also find our newsletter, merch store, transcripts, and lot more on our site.Get in touch if you have any ideas for future topics, or just want to say hello. Follow us on social @thisdaypodOur team: Jacob Feldman, Researcher/Producer; Brittani Brown, Producer; Khawla Nakua, Transcripts; music by Teen Daze and Blue Dot Sessions; Audrey Mardavich is our Executive Producer at Radiotopia
Today I wanted to openly discuss the benefits of choosing an inbound approach to marketing over more traditional tactics that we're all familiar with. You know them well. TV Ads, Billboards, Print Ads, Cold Calling, Junk Mail. While both aim to generate leads and drive sales, their methods are drastically and fundamentally different. What's inbound marketing exactly? It's more than just digital marketing. It's a mindset, and it can not only lead to more new sales for your organization, but it can help you to truly realize the sustained growth that you're seeking over time. Let's break down the key benefits of inbound marketing and explore why it's emerging as the best investment for organizations that are looking to connect with modern consumers and create valuable, lasting relationships that grow revenue over time. Sound intriguing? Let's jump into it.
Adam Epstein is the Co-founder and CEO of Gigi, which helps brands and agencies buy and measure Amazon Streaming TV ads. As a technology entrepreneur and executive, he has experience in SaaS, business and corporate development, sales, operations, strategy, partnerships, and product management. Before Gigi, Adam was the Co-president and VP of Growth at Perpetua, a growth infrastructure software for eCommerce. In this episode… The Amazon advertising space is evolving constantly, with budgets for on-site sponsored ads plateauing. Streaming TV has emerged as a profitable advertising channel integrated with Amazon Marketing Cloud. With streaming TV still in its infancy, how can you evaluate if it's right for your business, and how can you incorporate it into your existing Amazon ads strategy? As a pioneer of Amazon Streaming TV ads, Adam Epstein has advised brands and agencies on this imminent channel, emphasizing that it's not for everyone. Smaller brands that invest less than $250,000 a month on sponsored ads should consider investing more to build awareness before diversifying to streaming TV. For brands that have exhausted their sponsored ads spend, Adam suggests investing 10% of their total Amazon ad budget into streaming TV to generate a broader reach. Once you've obtained exposure on streaming TV, you can allocate your budget evenly across all Amazon ad channels and even leverage Amazon's partnerships with other streaming platforms like Disney+ and Hulu. In today's episode of The Digital Deep Dive, Aaron Conant chats with Adam Epstein, the Co-founder and CEO of Gigi, about the emerging potential of Amazon Streaming TV ads. Adam talks about its seamless integration into other Amazon advertising channels, its potential to become table stakes for brands, and how to leverage its profitable opportunities.
Are you thinking about advertising your practice to get more visibility and bring in more patients? In this episode, hosts Jennifer and Corey take a look at the resurgence of TV advertising for digital streaming platforms like YouTube and Netflix. For example, YouTube Shorts has overtaken traditional services, becoming the top streaming service on TVs, and Netflix's ad-supported tier is thriving with 40 million active users. Instead of old, generic cable TV ads, new ads emphasize the power of targeted delivery on streaming platforms, particularly for local markets. Tune in for a case study on a medical practice effectively using YouTube ads to boost brand recognition and patient numbers, achieving over 150,000 impressions. It doesn't take as much budget as older TV advertising either. Quick tip: Practices should leverage existing video content or create new, simple ads like YouTube bumper ads to tap into this powerful marketing tool. Check Out This Episode to Learn: What types of digital TV advertising are available on streaming platforms.How YouTube Shorts has become the most popular streaming service and how to tap into this audience. The success of Netflix's ad-supported model and its implications.The advantages of targeted local advertising on streaming platforms over traditional TV.How practices can create effective ads with minimal effort and budget.See results from a successful YouTube advertising campaign for a medical practice.
Another quirky mix of songs where the common thread is that they're all used to try to sell you stuff.
And - ad performance does badly if you repeat the same ad more than once in a show. Sponsored by Smart Money Happy Hour. Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour. https://podnews.net/cc/2568 Visit https://podnews.net/update/attention-please for the story links in full, and to get our daily newsletter.
Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth Framework. Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" In this episode, we discuss: How to expand your reach with TV ads Targeted advertising Budget requirements for testing TV ads Tracking and measurement Tips for making your ads successful Dive in: [04:21] TV advertising accessible to smaller brands, is beneficial. [07:21] Testing ads with free views, limited wastage. [12:46] Upgrade ad production after successful testing results. [14:32] Maintain consistency across platforms for effective content. [19:24] Digital channels provide some control for marketers. [23:50] Launching new TV campaign affects sales analysis. [25:31] Insider Tips from Danielle! Find the notes here: https://keepopt.com/215 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor
How do you adapt your companies personality to your Radio and TV Ads? Rich explains today
The Science of Flipping | Become a real estate investor | Real Estate Investing like Robert Kiyosaki
In this episode, seasoned real estate investor Tony Javier shares his journey from discovering real estate through a late-night infomercial in 2001 to building a successful career with over 1000 flips and the creation of 10x TV. Tony emphasizes the transformative power of TV ads in real estate, detailing how effective advertising can significantly enhance branding, credibility, and lead generation. He highlights the importance of perseverance, smart hiring, and cohesive marketing strategies, advising listeners on how to think big and work smarter to achieve long-term success in the competitive real estate market. ___ --- The #1 training and coaching system to launch, grow, and scale your investing business!
Holmberg's Morning Sickness - Monday June 24, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices
Holmberg's Morning Sickness - Monday June 24, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices
Another quirky mix of songs where the common thread is that they're all used to try to sell you stuff.
Explore the latest developments in advertising on our podcast episode. Join Prem and Himanshu from Georges Blog as they discuss Amazon's new 'Sponsored TV' ad type. In this episode, we share insights from a recent three-week case study where we tested this new ad format. Tune in to gain valuable insights into the effectiveness of Sponsored TV ads and their potential impact on your advertising strategy.Learn more about the case studies here.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Andrew Walworth, Tom Bevan, and White House Correspondent Phil Wegmann today discuss the latest jobs report for April and the Trump campaign's new TV commercial in Georgia which is aimed at black voters. Then, with today being International Press Freedom Day, they talk about Biden's elusive behavior toward the press and ponder when Trump will choose his VP. Next, Carl Cannon speaks with dispensary owner Eric Spitz about the easing of marijuana restrictions. And finally, Andrew chats with Kirsten Eddy of the Pew Research Center about how polls are created and how the press interprets the findings.
Subscribe to DTC Newsletter - https://dtcnews.link/signup Join us on the DTC Podcast as we delve into how BYLT Basics and Tatari are redefining the role of TV advertising in the digital age. Spencer Toomey from BYLT and Greg Kalin from Tatari unpack how TV ads are not just about broadening awareness but are crucial tools for profitability and growth. Discover the strategic insights and analytics that make TV a powerful part of BYLT Basics' marketing arsenal. Work with Tatari: https://www.tatari.tv/ BYLT Basics: https://byltbasics.com/ Key Episode Points: Strategic Celebrity Endorsements: Learn about "The Gronk Effect" and how BYLT uses well-known personalities to target specific customer segments. Data-Driven Targeting: Insights into how BYLT iteratively determined that football audiences were ideal for their campaigns, enhancing the effectiveness of their TV ads. Airbnb's Influence: How lessons from Airbnb's targeted advertising strategies influenced BYLT's approach to demographic targeting with TV ads. Creative Strategy and Execution: Exploring how creative content tailored for TV can drive direct response and support digital marketing channels for a cohesive brand experience. This episode is a must-listen for marketers and business leaders seeking to leverage TV advertising for not only brand awareness but also for driving tangible business results. Tune in to learn how integrating traditional advertising channels with modern analytics and targeting strategies can elevate your brand's market presence and profitability. Schedule a Demo with Tatari Timestamps: 00:00 - Introduction 02:00 - How Built leverages TV advertising for brand growth 04:20 - Key performance indicators (KPIs) for TV ad campaigns 06:30 - Utilizing ambassadors and creative strategies in ads 08:50 - The role of data and technology in optimizing TV ads 11:10 - Challenges and solutions in TV advertising for DTC brands 13:40 - Future trends and advice for brands considering TV ads Hashtags: #TVAdvertising #DTCMarketing #BrandGrowth #MarketingStrategies #DigitalMarketing #Tatari #BuiltApparel #AdvertisingTips #MarketingPodcast #Ecommerce Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust. She emphasizes the importance of relevance, personalized endorsements, and the freedom given to hosts to go beyond the typical 60-second ad slot. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust. She emphasizes the importance of relevance, personalized endorsements, and the freedom given to hosts to go beyond the typical 60-second ad slot. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Independent Political Strategist Bill Hillsman has masterminded some of the most effective and innovative election campaigns in the modern era. Hillsman first rocked the political world when he helped elect the late Minnesota Senator Paul Wellstone in 1990 in one of the biggest political upsets in decades. In 1993, Hillsman took over a floundering Minneapolis mayoral campaign four weeks before election day, resulting in Sharon Sayles-Belton's election as the first African-American and the first woman mayor of Minneapolis, a city comprised of 85 percent white voters. He later shocked the world by helping Jesse “The Body” Ventura become Governor of Minnesota in 1998. When he joined independent candidate Ralph Nader during the 2000 election, his inventive campaign, created on a tiny budget, had the whole country talking and rethinking how we sell our politicians. He worked on independent campaigns for Arianna Huffington for Governor of California in 2003 and Kinky Friedman for Governor in Texas in 2006. And he created the groundbreaking and award-winning “Not There” television ad for Operation Truth (later Iraq and Afghanistan Veterans of America) featuring Iraq veteran and amputee, Robert Acosta. Bill's innovative creative work has brought him a host of awards, including a Grand EFFIE for the Wellstone campaign. Both USA Today and Business Week named his Wellstone commercials the best political ads of 1990 and his Ventura commercials were honored with five POLLIE Awards from the American Association of Political Consultants. A master of effective TV Ads, marketing and branding, Bill is CEO of North Woods Advertising and has been working in independent politics for a generation–and understands independents better than anyone in America. And for decades, Bill has been a man on a mission to change our political system. His book Run The Other Way is an eye-opening look at the political landscape with a cast of characters that includes Colin Powell, Ross Perot, Donald Trump, Kinky Friedman and Warren Beatty. And with independents in the driver's seat to determine the 2024 Presidential election (and the future of our country) Bill is a wise and experienced leader we all need to hear from. He joins our host Paul Rieckhoff (@PaulRieckhoff) in this latest episode to share what can be learned from Ventura's campaign 25 years later, how he defines an independent voter, how he sees them defining themselves, and gives an assessment of the entire independent movement landscape ranging from No Labels and Forward to Robert F Kennedy Jr and Cornel West. And Paul asks Bill who he thinks will win the election—and they talk a little baseball and more. No other show is digging into all things independent politics like we are. Every episode of Independent Americans hosted by author, activist and social entrepreneur Paul Rieckhoff is the truth beyond the headlines–and light to contrast the heat of other politics and news shows. It's content for the 49% of Americans that proudly call themselves independent. And delivers the Righteous Media 5 Is: independence, integrity, information, inspiration and impact. Independent Americans is your trusted place for independent news, politics, inspiration and hope. -Join the movement. Hook into our exclusive Patreon community of Independent Americans. Get extra content, connect with guests, meet other Independent Americans, attend events, get merch discounts, and support this show that speaks truth to power. - WATCH video of Paul and Bill's conversation here. -Check the hashtag #LookForTheHelpers. And share yours. -Find us on social media or www.IndependentAmericans.us. And get cool IA and Righteous hats, t-shirts and other merch. -Check out other Righteous podcasts like The Firefighters Podcast with Rob Serra, Uncle Montel - The OG of Weed and B Dorm. Independent Americans is powered by veteran-owned and led Righteous Media. America's next great independent media company. Learn more about your ad choices. Visit megaphone.fm/adchoices
David Broockman is an associate professor of political science at UC Berkeley. He is the co-author of a study published in the American Political Science Review last month titled “How Experiments Help Campaigns Persuade Voters: Evidence from a Large Archive of Campaigns' Own Experiments.” In our conversation, we discuss the research and learn what campaigners should do in light of the findings.
Another quirky mix of songs where the common thread is that they're all used to try to sell you stuff.
Another quirky mix of songs where the common thread is that they're all used to try to sell you stuff.
Coming Soon! Longer YouTube TV Ads Is this what streams are made of? YouTube announces fewer (and longer) ads on the TV app. It's “Open” season for local SEO. Plus, X is going the extra StreamYard with a new integration for livestreams. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00
Plus, Oxford reveals its top word of the year. Do you have "rizz"? There's more — an AI influencer earns $11,000 a month, and there's a new tool that creates songs from any set of lyrics. And, we talk about Google's big Santa search engine issue.
Nick is joined by RTE and Racing TV broadcaster Jane Mangan for a packed edition of the popular daily horseracing podcast. Nick and Jane cover the Irish TV gambling advertising issue and the latest in the Denis Hogan case, plus they explore the ups and downs of the sales in the company of Sara Cumani, responsible for a pricey son of Frankel. Also at Tattersalls, Charlotte catches up with Mimi Wadham and Violet Hesketh following a productive week, while trainer Christopher Head welcomes the Wertheimer brothers to his stable and gives an update on his stars, and Zac Purton talks about his Melbourne Cup ride on Absurde, Romantic Warrior's bid to win at Flemington, Vincent Ho's controversial suspension and his friendly rivalry with Hugh Bowman. Outgoing TBA Chairman Julian Richmond-Watson reflects on his tenure and outlines the challenges ahead.
Marketing School - Digital Marketing and Online Marketing Tips
Join Neil Patel and Eric Siu as they discuss the latest news and trends in the digital world. Tune in to hear them delve into the incredible achievement of Threads, which attracted a staggering 70 million users in just a few days. They'll also cover the fascinating topic of Progmattic SEO, explore the Canadian government's decision to halt ad purchases from Meta's platforms, and share insights on Tom Brady's surprising $30 million loss, plus much more. Don't miss out on this engaging and informative podcast episode!TIME-STAMPED SHOW NOTES: [00:00] - Twitter's competitor Thread is now one of the fastest-growing social media platforms [02:15] - How your brand can maximize this new platform for organic reach [05:00] - Scale your content creation with Programmatic SEO [11:41] - Canadian Government to stop buying Meta platform ads [19:11] - How Connected TV (CTV) Advertising Works [25:54] - Duolingo Ditches Tv Ads For Memes [28:10] - Tom Brady Loses $30M www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain (Eric's ad agency) NP Digital (Neil's ad agency) Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
What suddenly happened to the white people in America? Watching commercials today, rarely will you see a white man in a traditional fatherly role. This might seem like a trivial matter, but Savage reveals the sinister scheme behind the emasculation and the erasure of the white family. Savage delivers the facts to defend Justice Clarence Thomas, while the Biden Family gets away unscathed. He shares what Savage Premium Members had to say on the meaning of Easter. Then, hear what Passover teaches us today and his response to the shocking violence ravaging San Fran-Psycho! Learn more about your ad choices. Visit podcastchoices.com/adchoices