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In the upcoming episode of the Pedro Frias Show, we're thrilled to have an intimate conversation with the extraordinary Mallory Rowan. At just 29, Mallory, a serial entrepreneur, has debunked the myth of non-stop hustle to achieve success. As a 4x co-founder & multi-millionaire, she owns multiple businesses including Seyer Group, Sell on Social 101, and Alpas Cabin. All this while promoting the idea of building without burning out. Mallorys journey started when she was 22, quit her job and took the leap and built a global, multi-six figure e-commerce business on a student budget. She was scaling incredibly fast but then it happened: she burned out. She started losing her hair, getting unexplainable rashes all over, and didn't even notice she had pneumonia until a doctor heard her trying to catch a breath. Mallory then took the opportunity to refocus on what mattered most to her and shifted her business to feel more aligned. By age 27 she built three six-figure businesses. We'll traverse Mallory's unique journey: from a child with different interests and dreams, through her early dance and hip-hop years, to studying journalism at Carleton University and stepping into the entrepreneurship world. We'll uncover how her experiences at a startup and a marketing agency lit her entrepreneurial spark, leading to the creation of LVD Fitness, a powerlifting lifestyle brand that became a powerhouse in its community. Get ready to soak up some wisdom as we explore:
Takeaways is a bonus episode I put out every week where I sit down and talk to you about the most recent episode of the podcast. Today I'm discussing my conversation with Mallory Rowan and the following takeaways:Analysis paralysis when it comes to social mediaNiche, then niche again, then niche again and maybe niche down one more time after thatWhy this podcast was more focused on mental health, hustle and burnout than social mediaThere's more to life than hustleHaving non-negotiables and what mine are (make sure you send me yours)FOLLOW USMalloryJacobMy Social Life
Mallory Rowan is an entrepreneur, powerlifter, consultant, and has established a prominent personal brand, growing her Instagram to over 22,000 followers. She co-founded the strength sports lifestyle and apparel brand LVD Fitness at just 22 years old with her boyfriend Josh Reyes (who OG listeners will recognize from episode 3).Having recently put a pause on LVD, Mallory has now shifted her focus to marketing and branding consulting as well as working on establishing her online course #MalMadeMeDoIt which has three different streams, one for fitness, one for money and one for mindset.In our conversation today we’ll discuss what it was like founding and scaling an apparel brand at 22 and eventually making the jump to being a full time entrepreneurs and what that lifestyle is like. We will also look at the negative sides of being an entrepreneur and discuss Mallory’s experience with burnout - including having pneumonia for multiple weeks and not realizing! We also cover why her and Josh decided to pause LVD for the time being, her agency, #MalMadeDoIt and of course how she grew her Instagram, how she goes about community management and more!If you enjoyed today podcast please let us know! Positive ratings and reviews help the show a ton and you can also post on Instagram Story and tag @MySocialLifePodcast for a feature and message! FOLLOW MALhttps://www.malloryrowan.com/#MalMadeMeDoIt - https://www.malloryrowan.com/malmademedoitInstagram - @MalloryRowan - https://www.instagram.com/malloryrowan/?hl=enFacebook Group - https://www.facebook.com/groups/malmademedoit.business FOLLOW LVDhttps://www.lvdfitness.com/Instagram - @LVDFitness - https://www.instagram.com/lvdfitness/ FOLLOW JACOBLinkedIn - Jacob Kelly - https://www.linkedin.com/in/jacob-kelly-633735132/Instagram - @TheJacobKelly - https://www.instagram.com/thejacobkelly/Twitter - @TheJacobKelly - https://twitter.com/thejacobkellyYouTube - Jacob Kelly - https://www.youtube.com/channel/UCgZxuMnpZ8W47ckjcAoMwWwMedium - Jacob Kelly - https://medium.com/@jacob97kellyFacebook - Jacob Kelly - My Social Life - https://www.facebook.com/jkells97/ FOLLOW MY SOCIAL LIFEhttps://mysociallifepodcast.comYouTube - My Social Life - https://www.youtube.com/channel/UCwxYWLrtwqUNQDKTicneO9QInstagram - @MySocialLifePodcast - https://www.instagram.com/mysociallifepodcast TIME CODES0:00 - Intro1:13 - Getting into powerlifting6:46 - Going to school for journalism and working in marketing9:37 - Starting and scaling LVD Fitness22:13 - The pros and cons of going full time as an entrepreneur29:52 - Burnout44:10 - Pausing LVD48:26 - Minimalism56:52 - Starting her own marketing agency1:00: 43 - Mallory’s personal brand and growing her Instagram to over 22,000 followers1:20:30 - #MalMadeMeDoIt1:32:54 - Q&A Intro Song: Tough Love - Joakim Karudhttps://soundcloud.com/joakimkarudhttps://www.facebook.com/joakimkarudmusichttps://www.youtube.com/user/JoakimKarudMusic from SoundcloudMusic provided by RFM: https://youtu.be/jaoStyAQN4o
Mallory Rowan | Building Without Burnout | It’s Not That Deep Podcast Episode 18 This week, I chat with Mallory Rowan, a powerlifter, influencer, entrepreneur, marketing & branding consultant and an all-around amazing human with a powerful story. One of the co-founders of LVD Fitness, a lifestyle apparel brand for athletes, Mal talks about her journey in fitness and business and how she helped build a 6-figure business, that nearly killed her. We talk about how she was able to truly OWN her story of overcoming burnout and extreme stress as well as other health issues to now empower a community of people through her second business - MalMadeMeDoit. This consists of an online fitness and accountability program to make workouts accessible for anybody for only $20/month. There’s also a business-building component of helping entrepreneurs create a clear marketing strategy to implement without burning out. In addition to this, Mallory does 1-1 coaching, has been a keynote speaker on numerous platforms, is a lulelemon ambassador, and much more. IG: MalloryRowanTwitter: MalloryRowanWebsite: https://www.malloryrowan.com/ Please subscribe, share, leave a rating, and contribute to my Patreon Page! Website: ItsNotThatDeepPodcast.comYouTube: https://www.youtube.com/itsnotthatdeeppodcastPatreon: https://patreon.com/itsnotthatdeeppodcast?utm_medium=social&utm_source=twitter&utm_campaign=creatorshare Instagram: @ItsNotThatDeepPodcast https://www.instagram.com/itsnotthatdeeppodcast/Facebook: @ItsNotThatDeepPodcast https://www.facebook.com/itsnotthatdeeppodcast/Linkedin: @ItsNotThatDeepPodcast https://ca.linkedin.com/in/deepak-sharma-9a941980Twitter: @notdeeppodcast https://twitter.com/notdeeppodcast
On this episode: Mallory Rowan, an entrepreneur and Co-Founder of LVD Fitness and the LVD Brand, comes on to talk about fitness and the industry, her #MALMADEMEDOIT Program, social media and marketing, and shares her experiences as a business leader and "powerful" woman.You can follow and contact her:Facebook, Twitter & Instagram: @MalloryRowanwww.MalloryRowan.comYou can also check out LVD's products and services: www.LVDFitness.comFacebook, Twitter & Instagram: @LVDFitness
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
In this episode, you'll learn from an entrepreneur who tested her business idea by selling 100 t-shirts before launching their own website Mallory Rowan is the founder of LVD FItness. LVD is a lifestyle apparel company that provides one month of clean water for every item sold. Tune in to learn How they sold 100 shirts before launching their store How to build a community that engages with each other Why the type of content matters depending on which social media platform you’re using Show Notes: http://www.shopify.com/blogs/blog/lvd-vip-list
Mallory Rowan and Josh Reyes are the founders of LVD Fitness, an apparel brand that helps provide clean water to millions. Think TOMS shoes meets powerlifting. For every item sold, LVD provides a month of clean water to a child in a developing country through their partnership with WaterAid Canada. In this episode: The origin story of LVD Fitness The importance of legacy and integrity Partnering with Jen Thomson and other elite powerlifters The behind-the-scenes of running an apparel brand
Josh Reyes is an internationally ranked powerlifter who at point in time was ranked top 10 in the world for his weight division. On top of being a successful powerlifter Josh is also a successful entrepreneur. He co-founded (along with his girlfriend Mallory) the company LVD Fitness, a powerlifting lifestyle and apparel company (although they are in the early stages of repositioning the company, which we'll get in to). In a few short years LVD has established itself as a recognizable brand in the powerlifting community and has some of the top athletes in the sport as brand representatives. Josh and I get into the early days of LVD, how the company started as a class project and how they ordered 100 shirts with the goal to be to sell all of them or move on to the next company. We talk about how he and Mallory spent hours on social media engaging with people and building a community. To that effect we discuss how important building a community was and is to LVD's success. With LVD Fitness becoming so successful we look at what is next for Josh. He has no plans of moving on from LVD but he does have plans to introduce new projects and business into his life and why he plans to add more to his plate as opposed to relax and enjoy the successes he is experiencing with his first company. This is a great conversation and I really enjoyed it. There's a lot of great insight for anybody looking to start their own company and how to grow both your brand's social media and your personal. Oh did i mention that Josh himself has over 14,000 followers on Instagram! I really hope you like this episode of My Social Life. If you do, feel free to leave us a rating and review, it helps the show get discovered by more people! FOLLOW JOSH Instagram - @JoshHReyes YouTube - Mal and Josh FOLLOW LVD Website - www.lvdfitness.com Instagram - @LVDFitness Instagram - LVD Media Facebook - LVD Fitness Twitter - @LVDFitness FOLLOW MALLORY Website - malloryrowan.com Instagram - @MalloryRowan Twitter - @MalloryRowan Facebook - Mallory Rowan (@LVDMallory) YouTube - Mal and Josh FOLLOW JACOB Instagram - @TheJacobKelly Twitter - @TheJacobKelly YouTube - Jacob Kelly Facebook - Jacob Kelly - My Social Life (@jkells97) Medium - @Jacob97Kelly FOLLOW MY SOCIAL LIFE Instagram - @MySocialPod YouTube - My Social Life LVD Fitness's Athletes Jen Thompson Ray Williams Natalie Hanson Maria Htee Kelly Branton Alyssa Smith LINKS WaterAid LVD's Photographer todoist Good Girls Rich Dad Poor Dad Matt D'Avella Pinelopi's Greek Kitchen TIME CODES 0:00 - Into 1:28 - Who is Josh Reyes 2:43 - Getting into Weightlifting and becoming a powerlifter 5:13 - Competing at World's 6:29 - Josh's personal best in deadlift, squat, and bench press 6:44 - Nutrition for powerlifter's and why Josh doesn't use any supplements 9:19 - How LVD Fitness came to be and launching the business 11:19 - The meaning of LVD Fitness and providing clean water with every purchase 13:33 - Starting a business with his girlfriend Mallory and their work dynamic 15:21 - Designing the LVD logo 18:00 - The first web sale 19:18 - Getting traction on social media and growing their Instagram 21:00 - How LVD Fitness got their athletes 29:13 - How LVD Media came to be and their lead photographer, John 32:31 - LVD's employee structure 35:04 - Going to events 37:51 - The importance of growing a community 43:52 - Other platforms outside of Instagram and the 'Mal & Josh' YouTube page 49:26 - Facebook and Instagram advertising 54:25 - Getting recognized in public 59:22 - LVD Fitness repositioning 1:02:46 - What's next for Josh Reyes beyond LVD and work life balance 1:09:32 - Josh's morning routine 1:11:13 - Pros and Cons of being an entrepreneur and why Josh and Mal are looking for part time jobs 1:13:05 - Rapid fire questions 1:26:40 - Where you can find Josh online 1:28:03 - Outro
Mal and Josh are the founders and owners of LVD Fitness & LVD Media, successful strength sports clothing and photography businesses, respectively. Aside from building their business, Mal & Josh manage training, being in a relationship, and their own personal brands. In this episode we dive into going 'All In' on their business, managing traveling and training, as well as touching upon their global mission(s) with LVD. In All In, Natalie interviews top athletes, entrepreneurs, and influencers, with the goal of inspiring motivated individuals to take action in their own lives. Whether you're into fitness, health, business, or general self-improvement and well-being, All In shares the stories of top performers to provide you with tips, tools, and tactics you can use to learn and grow in all aspects of your life. Links: @LVDFITNESS @LVDMEDIA @MALLORYROWAN @LVDJOSH www.lvdfitness.com www.malloryrowan.com http://www.natalieallport.com/lvd-fitness/
Our guest today is creating lasting change in the world through her company and her platform. Mallory Rowan is a nationally ranked powerlifter, CEO and co-founder of LVD (Lift Visualize Dominate) Fitness, but that’s not the only reason she’s our guest on the podcast today… Prepare to be inspired to live an authentic life...you’re not going to want to miss this one. Where you can find Mallory & LVD Fitness: Personal Instagram: @malloryrowan Mallory's Personal Website LVD Fitness Instagram: @lvdfitness LVD Website Support our Patreon Page! Follow us on Instagram and tag us in your posts by using the hashtag #empoweredbyiron Check out our sponsors: Women’s Strength Coalition - Our mission is to build stronger communities through increased access to strength training. We envision a world where everyone has equal opportunity to express their voice and embrace their power. Fiercely Fueled Nutrition Coaching - Online nutrition coaching for strength and functional fitness athletes. Bama Brick Squad - Stacy offers various coaching services and packages: all geared towards helping you reach your goals. She works with athletes of all shapes and sizes. Support BBS and check out their merch! Highlights: 1:00 - Check out LVD Fitness 1:40 - Who is Mallory Rowan? & How did LVD Fitness come to be? 10:00 - Brands should build communities… 13:25 - Anxiety…. 24:00 - Body Positivity in Powerlifting/Let’s rant about PANTS 30:53 - LVD Sponsored Athletes 35:53 - Why water? 40:36 - Her most memorable moments in lifting and business. 49:26 - How has Mallory been Empowered by Iron? 54:14 - What does she know now that she wishes she knew when she started powerlifting and LVD Fitness.
In this episode we interview Matt and Sioux-Z Gary, owners of SSPT, and dive into their collective 50+ years of powerlifting experience. Big Three Radio is now Sponsored by LVD Fitness! https://www.lvdfitness.com/
Matt & Sioux-z sit down with their favorite Canadian, Mallory Rowan of LVD Fitness, to discuss the business and her recent performance at CPU Nationals.
Our guests this week are Mallory Rowan of LVD Fitness and Maggie Morgan. Mallory talks about starting LVD Fitness and how it has grown. Maggie discusses training for her first international event. http://www.canadianpowerliftingpodcast.com/episodes/episodeS2E6.mp3