Podcasts about product validation

Think you need a finished product before you start selling? Think again. In this episode, I'm sharing how one $17 sale in a parking lot changed everything—and why proof of concept is the most powerful momentum builder you'll ever find. You'll hear the full story behind my very first digital product launch, how I went from knowing nothing about marketing to seeing sales roll in while on vacation, and why launching before building is the fastest path to real results. I'll walk you through the simple testing methodology my partners are using right now to get sales—often before their product is even created—and how we're helping first-time offer creators see wins within days, not months. If you're sitting on an idea and waiting for the perfect time to launch… this is your wake-up call. There's never been a lower-risk, higher-reward moment to test your digital product idea—and this episode will show you exactly why. Want help launching your first (or next) offer? Shoot me an email at je@joelerway.com with the subject line “Validate” and let's talk.

Struggling to gain traction with your offer? In this episode, Joel breaks down the biggest mistake entrepreneurs make: getting too attached to their product instead of focusing on finding a starving market. He shares powerful stories from his clients who shifted to high-demand audiences and saw explosive results—like going from 2–3 sales a day to 30+ sales instantly. You'll learn why serving a starving market is the key to momentum and why trying to sell a product that no one wants is a recipe for burnout. Joel also dives into his Offer Validation Framework and how you can pre-sell your product to gauge market demand without creating it first. If you're tired of feeling stuck and want to make sales feel effortless, tune in now to discover how choosing the right market can completely transform your business!

Text Rudy Now!Episode Summary: In this episode, Steve and Wayne discuss the latest industry trends and share their insights on various topics related to pool maintenance and products. They reflect on their experiences in the industry and address some common misconceptions and challenges faced by pool owners and professionals.Key Topics:Introduction and Industry ReflectionsWayne and Steve welcome listeners and share updates on the weather and current events.Wayne reflects on his long career in the pool industry, starting in 1991.The Problem with Over-Marketing in Pool ProductsDiscussion on the over-marketing of pool products and the spread of misinformation.Wayne shares his frustration with "snake oil" products and the importance of accurate information.Debunking Pool Myths and Misleading ProductsSteve and Wayne debunk common pool myths and highlight misleading products in the market.They emphasize the need for proper product validation and regulation.The Challenges of Product Validation and RegulationThe hosts discuss the difficulties in validating and regulating pool products.They stress the importance of simplicity and effective practices in pool maintenance.Understanding the Reality of Pool ChemicalsAn in-depth look at the role of chemicals in pool maintenance.Wayne and Steve explain the benefits and limitations of ozone and UV systems.Effective Practices and Tools for Pool CareTips and recommendations for maintaining a clean and healthy pool.The hosts share their favorite tools and practices for pool care.Communication Gaps with ManufacturersDiscussion on the communication gaps between pool professionals and manufacturers.The importance of proper installation and understanding product specifications.Conclusion: Steve and Wayne wrap up the episode by summarizing the key points discussed and encouraging listeners to stay informed and vigilant about the products they use. They remind everyone to prioritize simplicity and accuracy in pool maintenance. LaMotte CompanyLaMotte Company is a leading manufacturer of water quality testing products & pool test kitsDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showThank you so much for listening! You can find us on social media: Facebook Instagram Tik Tok Email us: talkingpools@gmail.com

Ever wondered how a toy brand can also serve as a wellness tool? In this episode of Making It In The Toy Industry, Azhelle Wade interviews Marina Khidekel, the founder of Hugimals World. Discover how Marina transitioned from a successful health journalist to a toy entrepreneur on a mission to address anxiety and stress with weighted plush toys. Marina shares personal life experiences that inspired the creation of Hugimals, which has been featured in prominent media outlets such as, Time Magazine, Parents Magazine, Good Housekeeping's Best Toys, and the Today Show's It List. During this chat you'll learn a bit about product development and distribution, the brand's marketing strategies (plus how to make them your own), and the power of thoughtful media engagement. Marina Khidekel details her unexpected journey into the toy industry, highlighting the importance of aesthetic appeal and emotional connectivity in product design. Walk through the challenges and triumphs of launching a plush line, and creating a whole new category in the toy industry.Marina shares her experience working with experts to ensure product efficacy, and how grassroots efforts led to media success.  If you are considering launching a toy line in a newish category that may not be getting a lot of love right now, this episode is a must listen.Listen For These Important Moments02:51 Marina's Journey: From Journalism to Toymaking04:49 Creating a New Toy Category During the Pandemic05:55 Aesthetic and Design Story of Hugimals08:12 Hugimal's Recognition in Big Publications12:19 Role of Pilot Programs in Product Validation25:46 Leveraging Media Expertise for Brand Success29:55 Changes in the Media Industry35:27 New Products from Hugimals World38:49 Importance of Experts & Research in Toy Development49:37 Marina's Favorite Toy as a KidSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

In this conversation, I sat down with Alexandra Zatarainv, the co-founder of Eight Sleep, a health and wellness company focused on sleep fitness. We discuss the importance of sleep and how technology can help improve sleep quality. We dive into the history of Eight Sleep, the challenges, and talk all things sleep fitness. Learn more about Eight Sleep: https://www.eightsleep.com/ Connect with Alexandra: https://www.linkedin.com/in/alexandrazatarain/?locale=en_US 00:00 Introduction and Importance of Sleep 04:10 Inspiration and Early Days of 8 Sleep 08:16 Challenges and Lessons Learned 10:49 Product Validation and Crowdfunding 15:23 Working with a Partner in Business 22:51 The Impact of Influential Endorsements 26:08 Continuous Iteration and Improvement 30:23 The Potential of AI in Sleep Technology 36:24 Transforming the Bed into a Preventative Health Device

David Rogers - The Digital Transformation Roadmap Part 2   Mastering Digital Transformation: Insights from David Rogers   In this engaging episode, Aidan sits down with David Rogers, the author of 'The Digital Transformation Roadmap'. They delve into the significant challenges and strategies for digital transformation within organisations. Key topics include overcoming psychological and organisational debt, technical capabilities required for transformation, the importance of suitable technology, retaining key talent, and evolving organisational culture. David also shares insights on governance and iterative funding, emphasising the need for smart shutdowns and resource allocation. The episode is packed with practical examples, including successful digital transformations at Walmart and Netflix. David's profound experience and practical tools make this essential listening for business leaders and innovators.   00:00 Introduction and Welcome 00:13 Understanding Organisational and Technical Debt 02:18 The Importance of Tech Capabilities 03:29 Talent and Culture in Digital Transformation 05:19 Governance in Digital Transformation 08:27 The Role of Teams and Boards 20:00 Smart Shutdowns and Innovation Governance 26:07 The Corporate Innovation Stack 29:34 The Broken Model of Innovation 30:02 Governance Model for Innovation 30:42 Path Three Innovations: Challenges and Management 32:15 Innovation Structures and Strategies 34:12 Skipping Vision and Priorities 35:07 Walmart's Strategic Innovation in Online Grocery 41:24 Four Stages of Validation 49:21 Case Studies: Netflix and Diapers.com 54:37 Conclusion and Final Thoughts   Find David here:   Find Aidan McCullen for Keynotes and Corporate Workshops here:   David Rogers, Aidan McCullen, Digital Transformation, Innovation Governance, Iterative Funding, Corporate Innovation, Organizational Change, Innovation Strategy, Technical Debt, Psychological Debt, Innovation Boards, Startup Culture, Agile Methodology, Product Validation, Strategic Priorities, Business Validation, Smart Shutdowns, Innovation Stack, Customer Validation, Executive Insights  

Interview with Noah Kagan: The Million Dollar WeekendEPISODE OVERVIEW:In this episode, we dive into the entrepreneurial journey of Noah Kagan, an eight-figure founder known for AppSumo and his impactful presence on YouTube. Noah discusses his latest book, "The Million Dollar Weekend," providing insights on generating revenue in less than 48 hours. The conversation covers his origin story, real business versus online facade, the importance of real-world experiences, and strategies for aspiring entrepreneurs and content creators. Time Stamps:00:00 - Introduction to Noah Kagan03:15 - Noah's entrepreneurial journey and origin story10:30 - The concept behind "The Million Dollar Weekend"15:45 - Discussion on real businesses vs. online content creators20:20 - Importance of work experience in shaping entrepreneurial skills25:40 - Strategies for building an audience and product validation30:55 - Noah's take on the creator economy and content creation35:00 - Insights on achieving success without a large audience40:10 - Noah's advice on starting and scaling a business45:25 - Discussion on overcoming imposter syndrome and the value of persistenceBrief Guest Bio:Noah Kagan is a renowned entrepreneur and content creator, best known for founding AppSumo, a leading software deal site for solopreneurs and startups. Starting his career at Facebook and Mint.com, Noah faced setbacks that led him to embrace entrepreneurship. His journey includes creating a successful business from scratch with just $50 and growing it into an $80 million revenue company. Noah is also a prolific YouTuber, where he shares business insights and motivates the 'underdogs' of the entrepreneurial world. Resources Mentioned:"The Million Dollar Weekend" (Book)AppSumo.comNoah Kagan's YouTube ChannelSponsors of the Podcast:Streamyard - https://geni.us/getstreamyardStreamYard makes live streaming simple, giving you easy to use tools and no complicated software to download. Multi Stream to all of your favorite platforms and you can also use this to bring on guests with one simple click.OpusClip -https://geni.us/getopusclipRepurposing your content to every platform possible, is one of the fastest ways to grow your reach, reputation and revenue. OpusClip uses AI tools for nearly perfect repurposing for short form vertical videos, wide screen clips and can help you with scheduling your content across your platforms, making it automated and easy.Streamable -https://geni.us/getsteamableIf you want a better and affordable alternative to Dropbox then I recommend Streamable. Their solution is perfect if you need a convenient way to host and share high quality video or want to share videos privately with your team or clients.Kajabi -https://kajabi.com/robertoblakeThe perfect all-in-one solution for your online business is Kajabi, offering Courses, Cohorts, Coaching and Community all with no-code tools, unlimited video hosting and built-in email marketing!  Visit Awesome Creator Academy and consider joining the Academy Pro Group if you want to become a full-time content creator and increase your Reach, Reputation and Revenue. We have a community of 100 Members just like you who want to learn more and earn more.We meet twice each week for Office Hours, we offer a library of over 100 Hours of Exclusive Training in all things content creation for our Pro Group Members, and have our Accountability Club where you can check in with your peers and stay on track with your projects.You can also post any and all questions and get feedback on your work daily through the private group where you peers can offer critique and constructive criticism.Check out https://www.awesomecreatoracademy.com/group for more details. If you're looking to just get started and don't want to make a huge investment, but you know you need direction and guidance, check out my book Create Something Awesome: How Creators are Profiting from their Passion in the Creator Economy.

Listen in as Bradley shares the latest on Project X and how we're shaking up the game with our coffin shelf product. He tackles the challenge of fierce competition and relentless price wars not by slashing our prices, but by creatively enhancing our product's value. With the inclusion of quirky accessories like mini skulls and pumpkins, we've managed to not only raise our price by $10 but also to give our product a unique edge that customers love. Bradley also opens up about our strategy for listing optimization using Helium 10's tools, which could revolutionize the way you manage your Amazon listings. This episode also takes you behind the scenes of our coffin shelf launch, revealing the thought process behind our unique packaging solution that has both charmed and intrigued our customers. Drawing inspiration from the concept of heart-shaped gift boxes, we introduced coffin-shaped gift boxes that serve a dual purpose, adding an innovative flair to the traditional storage functionality. As we unpack the hurdles of custom packaging and marketing tactics, you'll gain insights into how these elements contribute to our premium pricing model. Plus, don't miss out on the invaluable product validation and research techniques that could be the difference between success and failure in your Amazon ventures. Join us for a blend of practical advice, personal experiences, and strategic approaches to Amazon product differentiation and market success.   In episode 531 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Revitalizing Project X With Product Differentiation 03:16 - Selling Out and Replacing Products 09:51 - Coffin Shelf Launch With Unique Packaging 10:54 - Two-in-One Coffin Product and Packaging Idea 17:47 - Watch Out For Future Episodes 20:43 - Recommendations for Beginners on Helium 10 21:42 - Product Validation and Research Techniques

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & CEO, Marcy McKenna.Marcy founded the Women Inventors Club to support ambitious women with creative ideas and guide them toward product success. Two statistics that motivated her to help inventors were the low percentage of patents filed by women and the low percentage of inventors who make money with their products. She believes many inventors get stuck in the process due to lacking marketing and product validation.Marcy emphasizes the importance of thinking about marketing from the beginning and validating ideas before investing time and resources. I couldn't agree more with her on this. Execution is key in realizing dreams, and timing and choice are equally significant.Marcy shared her five-step product validation process, which is crucial in determining if a product idea is marketable and profitable. She stressed the need to understand if customers are willing to pay for the product and if the numbers work out. This validation process is valuable in learning about the customer, the competitive landscape, and setting oneself apart in the market.Marcy advised inventors to create initial prototypes at home using readily available materials for proof of concept. She cautioned against hiring expensive prototyping companies immediately, as their results may not align with the inventor's vision. Marcy suggests playing with the prototype and fine-tuning it before considering professional prototyping. She also mentioned using photorealistic 3D renderings to showcase the product's appearance and functionality, which can be helpful in licensing discussions.Key Points from the Episode:Marcy McKenna's work as an inventor and entrepreneurThe Women Inventors Club and its mission to support ambitious women with creative ideasLow percentage of patents filed by women and inventors who make money with their productsImportance of marketing and product validation in the invention processMarcy's five-step product validation processCreating initial prototypes at home using readily available materialsCaution against immediately hiring expensive prototyping companiesUse of photorealistic 3D renderings to showcase product appearance and functionalityMarcy's work with inventors and her efforts to empower themAbout Marcy McKenna:Marcy McKenna is a prominent figure in product innovation and entrepreneurship. Renowned as a keynote speaker, she has successfully conceptualized, developed, and launched over 40 products through various channels, including home shopping platforms like QVC and HSN, ecommerce, and major retailers nationwide. Marcy's expertise extends to product development, marketing strategy, and consumer product branding, making her a sought-after consultant in ecommerce and traditional retail. With over 12 years of experience in the Live Shopping space, she is recognized for her proficiency in social media, email marketing, and shoppable video content. Notably, Marcy excels in hosting Live Shopping events on diverse platforms such as Amazon Live, Pinterest TV, YouTube Live, and others, showcasing her versatility and impact in the evolving digital commerce landscape. As an Amazon Influencer and Live Shopping Host, she regularly engages audiences, contributing to the success of numerous brands.Tweetable Moments:07:51 - "Finding out if your idea has a market and is salable is a critical step that many inventors skip."Apply to be a Guest on The Thoughtful Entrepreneur:

In this episode, Josh Hester, co-founder of Firsthand Supply, shares his insights on owning the manufacturing side of a B2C business and running a B2B operation alongside it. He discusses the importance of creating products that work well and fit into people's lifestyles, and highlights the advantages of owning the manufacturing setup. The conversation also delves into the challenges of running a business and finding what works best for oneself in terms of productivity. If you're interested in learning about the complexities of running a business and the importance of finding your own approach, this podcast is for you.

Dylan Lam of Omirank shares his journey of becoming an Amazon entrepreneur and launching multiple successful products and brands on Amazon. Dylan has now launched an Agency that is helping aspiring Amazon entrepreneurs succeed through Product Validation, PPC advertising, and helping to set up successful Product Launches. 

In this episode, Kurt Elster sits down with Vance, a crowdfunding expert, to explore the strategies behind successful Kickstarter campaigns. From understanding your target audience to refining your product presentation, Vance's advice is a goldmine for aspiring entrepreneurs. Whether you're new to crowdfunding or already running a Shopify store, this conversation will inspire you to take your ideas to the next level. Join the crowdfunding adventure now and learn the secrets to launching with confidence!Show LinksLaunch Accelerated Blueprint (Course by Vance)KickstarterIndiegogoCrowdfunderContent-Based Networking (Book by James Carbary)SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar's server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Michael Hodgen is a visionary entrepreneur and the dynamic CEO of Freedom Rave Wear, a trailblazing company that designs and manufactures cutting-edge, sustainable festival clothing. Under Michael's leadership, Freedom Rave Wear has become a frontrunner in the festival fashion industry, known for its innovative designs, eco-friendly practices, and commitment to the community. Driven by a strong belief in sustainability and manufacturing, Michael has integrated environmentally friendly materials and processes into the company's operations. With his finger on the pulse of the latest Ecommerce trends, Michael has skillfully navigated the ever-evolving online marketplace, ensuring Freedom Rave Wear continues to thrive and expand. In This Conversation We Discuss: [00:00] Intro[01:00] What is Freedom Rave Wear?[03:17] Validating the idea for FRW[04:46] Starting to grow the brand organically[05:53] How FRW became an online business[08:46] Evolving the manufacturing capacity[10:55] Why FRW choose to manufacture in-house[13:16] Production based on what the customer really wants[14:54] Minimums can be a limiting factor for your business[15:38] Apparel brands don't have to manufacture in-house[16:46] Sponsor: Electric Eye https://electriceye.io/connect[17:44] Sponsor: Shopify https://shopify.com/honest[19:26] Sponsor: Sendlane https://sendlane.com/honest[20:52] Cashflow advantages of not having deadstock[22:15] COVID was especially challenging for FRW[22:39] Pivoting to Fabric Punch[23:32] The advantages of having a micro factory[24:18] Having a close feedback loop with customers[25:40] Scaling up from “festival” customer acquisition[26:51] The innate synergy in FRW's niche[27:57] When you should consider paid ads[28:42] How FRW does their paid ads[29:51] Where to support FRWResources:Subscribe to Honest Ecommerce on YoutubeBody positive, eco-friendly, & affordable reedomravewear.comFollow Michael linkedin.com/in/michaelhodgenSchedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

“When something looks impossible, but someone gives you an opportunity, I'm going to go try to make that happen.” Welcome to the latest episode of the True Grit and Grace podcast! In this inspiring installment, we're thrilled to feature special guest Cydni Tetro. Get ready to dive into a captivating conversation about resilience, determination, and the remarkable journey of overcoming obstacles.   Cydni Tetro is an innovator of experience, a growth leader, technologist, STEM advocate, author, and speaker. Cydni is the CEO of Brandless, a mission-driven omnichannel commerce platform that is growing through technology and the acquisition of mission-driven brands. She recently raised $118M, the largest fundraise led by a woman in Silicon Slopes.   She has two patents, and has been recognized as CEO of the Year, Woman of the Year, Top 10 Coolest  Entrepreneurs, received Stevie awards for Entrepreneur of the Year and  Innovator of the Year and has been selected as a Most Successful Businesswoman to Watch. She is also the founder and President of the Women Tech Council, a non-profit focused on increasing the number of women in tech at every stage of the talent pipeline. In this podcast episode, Amberly Lago and Cydni Tetro have a dynamic conversation about success, resilience, and the power of connections. They share personal stories and insights about facing challenges, taking risks, and finding opportunities for growth. They emphasize the importance of customer feedback and understanding others' needs, as well as promoting a new business or podcast with credibility and creativity. The conversation also covers social media marketing and building impactful communities. The episode offers valuable advice for careers, building businesses, and making a positive impact. Key Points: 1. **Career Path Discovery** (5:29) - Cydni Tetro shares how she found her career. 2. **Effective Networking** (14:42) - Discussing the right way to make valuable connections. 3. **Product Validation in Sales** (20:55) - Exploring how to validate a product for successful selling. 4. **Adapting in Business** (28:11) - The importance of pivoting in response to business needs. 5. **Utilizing Endorsements for Promotion** (35:29) - How endorsements can help in promoting products or ventures. Follow Cydni: Facebook Instagram Twitter Website   If you are ready to leave your mark by discovering your message and sharing it with the world, you've come to the right place!! Let's work together to build your influence, your impact, and your income! Join the tribe you have been waiting for to activate your highest potential and live the life you deserve! Join the "Unstoppable Life Mastermind!" and let us know you are ready for greatness! Read the "True Grit and Grace" book here and learn how you can turn tragedy into triumph!  Thank you for joining us on the True, Grit, & Grace Podcast! If you find value in today's episode, don't forget to share the show with your friends and tap that subscribe button so you don't miss an episode! You can also head over to amberlylago.com to join my newsletter and access free downloadable resources that can help you elevate your life, business, and relationships! Want to see the behind-the-scenes and keep the conversation going? Head over to Instagram @amberlylagomotivation! Audible @True-Grit-and-Grace-Audiobook  Website @amberlylago.com Instagram @amberlylagomotivation Facebook @AmberlyLagoSpeaker Learn more about your ad choices. Visit megaphone.fm/adchoices

In this engaging podcast conversation, Abhishek shares his personal journey of self-discovery and entrepreneurship, offering valuable insights and inspiration. The episode begins with the importance of trying new things and persisting until one's true passion is found. Abhishek recalls a school experience where he realized his passion for technology surpassed his desire to perform on stage. Understanding basic economics in business is also emphasized, with a focus on sustainable revenue generation rather than valuing a company solely based on its worth. Abhishek then delves into his early exposure to computers and the internet in Nagpur, which broadened his horizons and presented growth opportunities. Reflecting on his role as a business owner, he discusses the challenges he encountered and the significance of aligning team members with shared values. Throughout the conversation, Abhishek highlights his product, Rivista, a platform that empowers individuals and small businesses to showcase their work. He stresses the continuous process of discovery, gathering feedback, and the positive impact Rivista has on users by saving time and enabling effective project display. Join Prathamesh and Abhishek in this enlightening podcast episode as they offer valuable lessons and inspiration for your own journey of self-discovery, entrepreneurship, and personal growth. ... Featured Guest: Abhishek Dutta, Founder, Team Co-Design & Co-founder, Rivista App

Khierstyn Ross is the founder of Launch and Scale™, an e-commerce digital marketing firm that specializes in fast, early-stage growth for online physical product brands. Through Khierstyn's work, she's helped launch and scale multiple 7-figure brands such as Jamstack.io, Aberlite.com, CeresChill.com, and many others. Khierstyn believes in empowering online product creators to build a business that gives them the freedom to fund and create the lifestyle they want to live on their terms.In This Conversation We Discuss: [00:00] Intro[00:58] What Launch and Scale™ does[01:31] Launch and Scale is the question Chase always asks[01:55] How Khierstyn ended up launching her own business[04:47] The crowdfunding landscape is very different today[05:19] From crowdfunding to pre-orders/Shopify launches[05:58] Clarifying that “Kickstarter” means crowdfunding[06:29] Why is product validation important?[07:27] Validate products before crowdfunding[08:23] Product validation: Small runs[09:34] Product validation: VIP programs[10:56] The duality of interviewing podcast hosts[11:21] Shopify vs Kickstarter on product validation[12:04] Weighing in on Shopify and Kickstarter[13:11] The downside of Kickstarter being popular[15:50] Shopify provides a more controlled launch[16:16] Breaking down the expenses on Kickstarter[17:37] You essentially run 2 campaigns on Kickstarter[17:55] If Khierstyn would choose, is it just Shopify?[18:47] Don't use the Kickstarter model on Shopify[20:13] Kickstarter is viable, just know the risks[20:39] When should you reach out when you have an idea?[21:38] Where to find KhierstynResources:Subscribe to Honest Ecommerce on YoutubeSubscribe to Launch and Scale™ @LaunchAndScaleConnect with Khierstyn linkedin.com/in/khierstynUsing a proven growth system to quickly test, launch, and scale your product through Kickstarter and Shopify, profitably launchandscale.coIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

As a founder, it can be tough to balance work and personal life, make tough decisions, and stay motivated.In this episode, Alexa Grabell, founder of Pocus, shared some valuable insights and advice for other founders out there. Alexa is the co-founder and CEO of Pocus, the first Product-Led Sales (PLS) platform. Pocus helps go-to-market teams use data to improve customer acquisition, conversion, and expansion - without relying on engineers. Alexa's passion for PLS began when she led sales strategy & operations at Dataminr, where she built internal solutions to power sales teams with data.Alexa also shared her experience as a first-time founder and how she has learned to delegate tasks to her team members. She emphasized the importance of hiring the right people and putting them in the right positions to do their best work.Overall, Alexa's journey highlights the importance of flexibility, adaptability, and a willingness to learn and evolve. By prioritizing your team, setting goals, and staying true to your vision, you can navigate the challenges of building a successful startup.If you want to hear more about Alexa Grabell's journey be sure to listen to this episode.TopicsEmpowering Women in TechCreating a Culture for Female FoundersBuilding a Diverse TeamProduct Led Sales Challenges of Building Internal Data SystemBuilding vs BuyingInvestment from Design Partners Creating a Category Building a CommunityLearning as a Founder Empowering OthersFinding a Peer Group Passion and Trade-offs Prioritizing Self-CareRecruiting ProcessMarketing as the First HireShow LinksConnect with Alexa Grabell on LinkedIn, TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Delve into a thought-provoking conversation with Bjørn Ekeberg, Co-founder and Head of Marketing at Recharge, as he narrates the journey of their pioneering product, FlexBeam, a wearable, portable recovery device utilizing infrared therapy. This episode uncovers the hurdles and learnings encountered while launching an innovative health tech product and underscores the vital role of validation in the digital era. The Journey of FlexBeam: Learn about the inception of the FlexBeam, a first-of-its-kind wearable device that utilizes infrared light to stimulate cellular repair and recovery. This part of the conversation offers an insight into the power of this groundbreaking technology and how it has evolved over time.The Role of Validation: Ekeberg discusses validation's critical role in their journey. He explains how trust-building with consumers was a significant challenge they had to overcome, especially in the digital landscape where a physical demonstration of the product's effectiveness wasn't possible.The Shift in Business Model: After successfully selling over 12,000 units, Recharge is now looking to evolve its business model. Bjørn discusses their plans to integrate software and data into their next product version, transforming FlexBeam from a simple device into a comprehensive health service platform.Overcoming Market Challenges: Ekeberg talks about the competitive e-commerce environment and how the consumer scepticism they encountered compelled them to continually prove their product's effectiveness through studies, testimonials, and endorsements from authority figures like doctors and athletes.Future Plans and Partnerships: Bjørn shares their recent partnership with tennis talent Casper Ruud, their move into the booming sector of recovery technology, and their vision for the future of FlexBeam.This episode is a deep dive into the world of health tech startups, the journey of product validation, and the importance of maintaining a consumer-centric approach in business. Ekeberg's insights and experiences provide valuable lessons for entrepreneurs, health tech enthusiasts, and consumers alike.

If you're an e-commerce brand owner, you know that product validation is crucial to the success of your business. By validating your product early on, you can ensure that it will resonate with your target market and save money on expensive late changes. This is where PickFu comes in. In this article, we'll dive into what PickFu is and how to use it for product validation. Time Stamps 0:00:00 | "Exploring Digital Focus Groups with Justin Chen of PickFu" 0:03:10 | "Exploring PickFu: A Simplified Market Research Tool for SMBs" 0:05:18 | Exploring the Benefits of Consumer Research for Amazon Sellers with PickFu 0:08:44 | "Product Validation: Leveraging Helium Ten to Ensure Your Product Resonates with Your Target Market" 0:10:00 | "Product Validation: Using Pickfu for Early Feedback" 0:11:41 | "The Benefits of Early Validation in Product Development" 0:14:35 | "Using PickFu to Validate Product Offerings for Market Success" 0:16:01 | "The Benefits of Image Split Testing for Product Validation" 0:19:45 | The Importance of Image Testing in Marketplaces: A Discussion on Seeking Genuine Feedback 0:23:50 | "Using PickFu to Test Product Variations and Gather Public Opinion" 0:27:07 | Split Testing Images and Copy for Ecommerce Validation 0:28:44 | "Exploring the Benefits of AI Writing Tools for Business-to-Consumer Marketing" 0:30:07 | "Exploring the Benefits of PickFu: A Conversation with [Name]" 0:31:40 | "Exploring PollsPlus: An Overview of the Platform's Features and International Expansion Opportunities" 0:33:50 | "Product Validation with Justin from PickFu: A Discussion on International Expansion" What is PickFu? PickFu is a digital focus group that allows you to get consumer feedback on any aspect of your market. It's a survey tool that lets you gather consumer feedback on your product or idea, and then filters through the data to provide you with the results. PickFu brings enterprise market research to SME businesses and has been used by self-publishing authors on Amazon to validate their book titles, as well as e-commerce brands to optimize their main product images. Using image split-testing (PickFu) for Product Validation The co-founders of PickFu, Justin Chen and John Li, are software engineers who were working on a website redesign and needed feedback. They wanted to validate their ideas through real-world feedback, so they went to coffee shops and asked people what they thought. They quickly realized that there was a need for a tool that made it easy to get this type of feedback, and PickFu was born. Product validation ensures that your product will resonate with your target market as early in the process as possible. Early changes are easy and cheap, while late changes are hard and expensive. Product validation comes in two forms: open-ended surveys and split testing. How to Use PickFu for Product Validation When it comes to split testing, you can use PickFu to test hypotheticals, variations against each other, and variations against the competition. For example, if you want to go into the infusion teapot market, you can create 3D renders of your product and put an image up against the top 2-3 competitors in the market, potentially testing price and title as well. This will help you determine if you can make a dent in the market. It's important to compare with the competition before you compare your own images. The marketplace is visual, and people will only stop and click on things that are visually appealing. People aren't often searching by brand, so it's important to ensure that your product stands out. PickFu can also be used to compare marketing copy, actual product concepts and images, product variation testing, and even bundles and pricing. For example, you can test the pricing of a bundle, such as offering 1 at x price or 3 at y price.

Vance Lee is the founder of Playground Theory, a company specializing in community building for product validation. In this episode, Vance will discuss the importance of building a strong community for product validation and how to effectively engage with potential customers to gather valuable feedback and insights. He will share his expertise and experiences in creating successful communities and how it can help companies validate and improve their products. Time Stamps 00:00 | Introduction 02:13 | Introduction to Product Validation 04:59 | Scaling Product Validation 07:41 | How do we even find people to even ask their opinion of 11:58 | How Do We Start That Conversation In a Way That's Helpful? 14:25 | The Five Question Survey 18:27 | Mistakes To Avoid 22:33 | More About Playground Theory Introduction to Product Validation for Amazon Sellers Vance Lee of Playground Theory is an expert in pre-orders and crowdfunding Discusses the importance of product validation for Amazon sellers The process of validating a product involves figuring out if people want it and what they want/don't want about it Validation helps to ensure the product is successful and profitable before investing time and money The Importance of Product Validation Product validation is an important step before investing resources in a new/existing product Without validation, companies may spend time and money on a product nobody wants The traditional Amazon private label process involves looking at reviews, but it's important to look at other options for validation Validation ensures the product will be successful and profitable Understanding Product Validation The speaker discusses the concept of product validation and how it's crucial before scaling a product Defines validation as getting feedback from customers about the product and understanding their needs Mentioned Andreessen's idea of product-market fit as another important aspect of validation By getting customer feedback, businesses can make sure the product has the desired features and is viable The Process of Product Validation Validation is the process of getting feedback from potential customers to make sure the product meets their needs Involves talking to people and getting their opinions, as well as market research Helps to create a defensible product that sets the business apart from competitors Also involves talking to suppliers to see if the product is feasible and the necessary resources are available Validation helps to create a unique product that fulfills its primary and secondary functions and desired price point. Resources Ready to take your Amazon business to the next level? Visit amazingfba.com/playground today and unlock the power of community-driven product validation. Get the expert insights and resources you need to validate your products and ensure their success and profitability. Don't wait, click now and join the revolution!

eCommerce UnderCover really enjoyed its conversation with Narek Vardanyan, a Co-Founder and CEO of Prelaunch.com. Prelaunch.com is an AI-based product validation platform that helps companies discover early if their product concepts have potential. It validates product ideas, finds the best price, and gets vital insights directly from customers. It has the highest accuracy among all available methods by employing behavioural data and actual purchase intent. Some of the topics that Narek discussed: Why product validation should be done before launching your business How his interest in crowdfunding technology drove the idea of Prelaunch.com for hardware Prelaunch.com being both a product validation system as well as a marketplace Building a community for your product before its launch

So, you have a great business idea - but without knowing what to do with it, an idea is what it will remain! That's where IdeaPros come in. Their program offers video courses that can grow your idea into a booming business! Click https://fred.ideapros.com/validationtrio now!

We talk about a lot of hot topics people have been discussing in the games industry. Topics: #1. The dramatic decline in user acquisition marketing - UA Apocalypse #2. Impact of global recession #3. Employee compensation SUBSCRIBE TO GAMEMAKERS: - Apple Podcast: https://apple.co/34hfOtv - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/ - Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio OUTLINE: 0:00 Intro 2:50 UA Apocalypse 16:35 Product Validation 35:10 Impact of Global Recession 1:01:10 Employee Compensation

In the news of the week, Mike and Brian discuss WWDC and Apple Passkeys. Is this the start of the end of passwords? We also share Brian's article that answers 20 questions on product validation.

Podcast favorites Schrone Hardeman and Shan Shan Fu are back for updates on their business and new strategies if you're selling in multiple eCommerce platforms.

It's not unusual for product makers to be terrified by the mere notion of product validation work. Often over-invested emotionally and financially in the product, they're afraid of what they might learn. And many don't have confidence in their approach to conducting validation research.But the learning will come one way or another, Darshan Mehta points out. And far better to get as many insights as possible early on, while there is time to make changes and the cost of doing so will never again be so low. There is nothing worse than learning once a product is IN the market that it has fatal flaws—except for discovering equally far along that nobody wants to buy it!Darshan Mehta is the founder of iResearch, and author of “Getting to Aha!: Why Today's Insights Are Tomorrow's Facts.” In this episode, he explains the fascinating nature of insights, and how they can help validate product ideas and lead to meaningful discoveries for improvements. At iResearch, Darshan has created a unique resource for conducting cost-effective and insightful online focus groups via chat, anywhere in the world and in any language. Whether you are considering traditional focus groups, surveys, or interviews with prospective users, you'll find Darshan's advice timely and helpful. It might even fast-track the “Aha!” moment you really need.Episode Highlights: • Why we do product research (01:00)• How insights predict the future (03:50)• The real-world masters of testing and iteration (04:45)• Fatal research flaws of product giants (05:37)• Focus groups come in various forms (07:55)• When customers are never wrong (09:36)• Listen now or learn later: take your pick (11:21)• Finding the people who represent your market (13:40)• Learning to recognize and tap into insights (15:45)• Conducting research without focus groups (16:46)• The downside of analytics (18:29)• Using insights to fill important gaps (19:04)Buy Getting to Aha!: Why Today's Insights Are Tomorrow's Facts on AmazoniResearch Website: iresearch.comGraphos Product, The Product Marketing Agency website: GraphosProduct.com

In this episode Emily and Blair discuss the ways to validate or prove a product before taking it to market and Emily shares a recipe for boozy bliss balls!If you liked this video please give it a thumbs up or make a comment and remember to subscribe to our YouTube channel to see our latest videos: References mentioned in this episode:AMZScout: https://bit.ly/33oBlQpLivePlan for SWOT analysis: https://bit.ly/3uX6IgjEmily's Recipe for Boozy Bliss Balls:IngredientsAlmonds/cashews/Brazil nuts (Pecans would also work well) – 1.5 cupsDates, pitted and chopped - 200 gDried apricots or raisins, chopped (optional) - 1/2 cupCocoa powder - 2 TbspDesiccated coconut, to coat outsides - 1/2 cupMethodPlace nuts in a food processor. Pulse to grind, then add the dates, other optional dried fruit and cocoa. Process until the mixture sticks together and forms a thick, textured paste.Scrape mixture from the processor and add into a medium sized bowl. Shape into 20 even sized balls and place on a tray lined with baking paper. Chill in the refrigerator for 1 hour, or until firm.Roll the bliss balls in coconut, to coat the outsides.See our resource website at: https://www.emilyandblair.com Find us on Facebook: https://www.facebook.com/Emilyandblaircom-101601462007148Find us on Instagram: https://www.instagram.com/emily_and_blair/ Find us on Twitter: https://twitter.com/BlairQuane 

This episode features Sampath S, a Growth Strategist, helping SaaS companies with User Acquisition, Product Validation & Accelerating Growth without spending a dime. He's working with SaaS startups to Corporates (since '07) that generate $5K to $500K revenue per month.

Join Gianmarco Meli with Neil Twa to talk about product selection and profitability. Neil is the founder and CEO of Voltage Digital Marketing, a company that launches,operates, acquires, and represents some of the top 1-5% sellers on Amazon. Heshares his blueprint to build the best long-term branding strategy to dominatethe competition.Here's a breakdown of what to expect in this episode:– How to generate product ideas– Three profitability metrics and why they are so critical– Recommended thresholds for margin, net profit, and ROI– How to shift mindset and focus on customer lifetime value– Techniques to expand the brand and improve the important metrics– And so much more!Download the Green Light Analysis spreadsheet to understand your products' most important profitability metrics: https://pixelfy.me/67uW69-------------------About Neil Twa:Neil Twa is the founder and CEO of Voltage Digital Marketing. He has been launching, operating, and growing private label e-commerce businesses for the last nine years. As of today, he and his clients have sold over $100 million+ in physical products primarily through the Amazon FBA sales channel. Neil shares his blueprint for building an online business that can generate a passive six-figure income in just 12 months while setting up the business for potentially millions in sales within 18 months.Check out Neil's Business Builders Program: https://www.voltagedm.com/Send “SELLERPROCESS” to Neil at +14174134209 or by chat at: https://asin360.com/chat for a special treatment

Chris is the founder of America's fastest growing hummus brand - Ithaca Hummus. In this episode we discuss:Why you must create content that leave people with a feeling of "they get me"Changing the perspective from "steal market share" to "let's grow this category"Why he didn't go onto Amazon for the first 7-years but has just launched with a huge bangThinking about how you can communicate with your packagingWhy educating customers why you are premium is much better than running discountsWhy he lists the ingredients on the packaging twiceHow important it is to "just care" and what the knock-on effect is You can find Chris on LinkedIn here. At georges.blog we help brands with Amazon Advertising. Get in touch to find out more.

Meeri Rebane (EE) shares her experience of launching a company in one of the hottest Insurtech markets in Europe - Germany. Having pivoted away from a bicycle identification platform, Meeri together with her co-founder Risto Klausen (EE) is building a consumer-friendly insurance app in the heart of the Berlin tech scene with an edgy brand inspired by Red BullIn this conversation, we talk about the potential of Insurtech (an industry that raised over 1bn EUR in VC in Europe this year) and how it is helping the age-old insurance industry to reach the young and mobile population. We also dig into the intricacies of starting a company abroad and especially as a foreign founder. Finally, we discuss serial entrepreneurship, pivoting and building on top of existing businesses and ideasThe topics covered in this episode with Timestamps[02:00] - Starting an Insuretech businessIf your home market is tiny, then whatever traction you have there won't mean anything for proving the ability to conquer the bigger European or other marketsDon't be afraid to start a business in an industry where you don't have significant experience[08:45] - The rise of global and European Insurtech and INZMOCustomer acquisition cost through digital  is so high in insurance that one must find smarter ways of getting customersB2B2C partnerships as an efficient customer acquisition methodLegacy insurance companies invest in Insurtech companies heavily to not become obsoleteThe insurance market pie is growing both due to new types of products (devices, pets, rent/bills) as well as the growing adoption of insurance products among the younger generationsUser experience is more important than the cost for the consumer in most casesSubscription and embed models will create huge value by making the insurance experience even more seamless[28:35] -  Starting a company abroadPicking the market to go-toLegally it's simple to set up in Germany and most countries in the EUTap into potential partners for market intelligenceBerlin is a great place to start a business in terms of costs and welcoming towards startups and big VC interestUse local accelerators to help market entry with investors and partnersNot knowing the local language has not been a problem at least in Germany so don't be discouraged by thatHiring the local teamMaking your company an  appealing workplaceEmployer branding as a foreignerEstonian vs. German company - how to present yourself in a foreign market to investors, employees, and clients[43:00]  2 Co-founders / 2 Co-CEOsHow it practically  works in day to day businessLong experience working together with founders seen as a huge plus by VCs[51:40 ] - Serial entrepreneurship and Pivoting the businessGet started, get to market, don't make the perfect productRaising 3M from VCs shortly after making the pivotTo successfully pivot you need to be conscious of the real value that you are bringing to the customer - it might be in just one feature of your whole productIntroducing a high;y demanded insurance innovation (apartment deposit insurance)Building a Red-bull like brand in an old-school industryFind out more on https://www.pursuitofscrappiness.co/ Support for this episode comes from Nexpay > https://paynexpay.com/

Ryan and Robert chat with John Zeratsky, Author of Sprint Book & Make Time. John is a designer, investor, and author on a mission to help people make time for work that matters.Learn what founders need to do first in order to attract venture capital, signals that John looks for when looking to invest in startup ideas, and more. John also discusses his approach to design sprints, early-phase discovery, market planning, and tips for product validation. Since 2017, John has worked with Netflix, Associated Bank, IDEO, Caterpillar, King Wood & Mallesons, Google, Schneider Electric, Airbnb, and many more. He has presented at conferences including Google I/O, The Code Conference, and INDUSTRY.Most recently in 2020, John began to invest in startups as an angel and advisor.Show NotesContinue the conversation on Twitter -@ExploringPrdct@rdkhatch@candidrobert@jazer

Dropshipping on Shopify is a great way to validate a product and double down on it by creating a brand.Dropshipping isn't dead. It might be more challenging to do dropshipping alone but it should be used to validate a product to then scale once you start getting sales.We have Melissa Ng who is an e-commerce entrepreneur and Facebook Ads expert to break down how to find a winning product to create a brand around it.Additional Resources:Launchers AcademyJoin the Value Tips Tuesday newsletter!

Researching an Amazon product? The key is to be able to understand buyer intent and identify sufficient product demand. Here’s how to do both!

Let's get geeky in this episode for in this episode we are gonna be dealing with pure data. Data that you can validate and execute on your businesses and turn it to a more profitable one. Let's hear it from Sourcing Monster Founder, Tomer David. He's gonna be sharing with us his product validation strategy that has 60-70% success rate. So, tune in and be inspired! In This Episode: [00:28] Welcoming Tomer David, founder of Sourcing Monster. [03:05] Timer explains product validation system through datas. [08:40] Product sourcing or PPC advertising? [10:58] Changing strategies [14:50] Tools recommended [15:54] Timer being a morning person. [17:22] First step, starting the day by checking the numbers. [20:05] Step by step walk through product validation. [22:59] Avoiding me-too products. [26:13] Success rate of this system. [27:38] Picking the best quote with good communication. [32:38] Alibaba or 1668? Guest Links and References: WEBSITE: https://www.sourcing-monster.com/ YOUTUBE: https://www.youtube.com/channel LINKEDIN: https://www.linkedin.com/in/tomerdavid/ Book Reference: The Alchemist By Paulo Coelho Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses: https://amazonwizard.teachable.com/p/amazon-wizard Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text “Amazon” to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

If ever there was going to be an example of The Pack Heavy Mentality and approach to business worth sharing - this is it. Sarah Goodman, founder and CEO of Chiwis Kiwi Chips generously shares the founding story of Chiwis, her approach to market research, product validation, roadmap to launch - and many other lessons learned along the way. https://chiwis.co/ Save 10% off your online order with the promo code : BUDDYTENOFF If you have any questions, comments or feedback from today's episode please reach out : hayden@thepackheavypodcast.com

Product Validation Checklist- how you can decide if the product is worth a test! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/ecom-era/support

Chris Thomas from The Australian Seller joins me to talk all things product validation. Links and discount codes can be found at womenonamazon.com/46

On this week's episode we talk about Product Validation – what that means, how you can go about finding it, and why you should not get discouraged if your product is part of a current ‘trend'. We discuss business viability through time energy and pricing, making sacrifices (and why this is not always a bad thing!), finding your USP and also why understanding your target market is so mega important. Links discussed: Raindrop Crafts (Lynsey's Etsy Shop) Lynsey Warren 1:1 Coaching Jewellery and Gems Co (Anna's Original Etsy Shop) @thebiz_and_I (by Anna Maria) How to achieve anything you desire workbook (By Anna Maria)   Lynsey's Pages: @LynseyWarrenCoaching Lynsey Warren Website The Handmade Business Hub by Lynsey Warren  Ultimate Business Toolkit (FREE!)   Anna's Pages @thebiz_and_I (planners coming soon!!!) Memories and More Gifts Jewellery and Gems Co The Pastel Cactus Co

It might seem that new software products randomly appear in a vacuum, but it’s far from true. How can product ideas be generated, validated, and successfully implemented? Our guest today is Kevin Conti, the founder of Software Ideas. You’ll hear Kevin’s thoughts on product development, validation, marketing, niche review sites, bootstrapping, and presales, as well as his advice for new founders.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesSoftwareideas.io — Kevin’s project we’re talking aboutCodernotes.io — Kevin’s previous SaaS productEpisode 175: Product Trends with Dru Riley of Trends.vcEpisode 188: Marketing Ideas and Experiments with Kacper StaniulUserlist — Jane’s SaaS productEpisode 150: Understanding Product-Market Fit with Derrick ReimerCrunchbase — a popular paid databaseG2, Capterra — popular software review sitesThe Inc. 5000 List of America’s Most Inspiring EntrepreneursThe Mom Test — a book by Rob FitzpatrickThe Startup J Curve — a book by Howard LoveFollow Kevin on Twitterkevinconti.com — Kevin’s personal blogToday’s SponsorThis episode is brought to you by Hover. Register a domain name for your design portfolio and choose from over 300 domain name extensions. No matter what area of the creative space you are in, there’s a domain name waiting for it — from .design and .art to .ink, .photo and more. Check them out at hover.com/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

The Product Podcast interview series is back with the third season! Featuring the brightest minds in the Product world, our latest episodes will highlight our guest's insights, methods, and strategies that are being used at the top tech companies around the world.Episode #2Andrey Khusid, miro CEO, sits down with Product School CEO, Carlos Gonzalez de Villaumbrosia to discuss why idea validation is key in product, what it's like being a CEO, and the similarities of running a product team vs. a company.Get the FREE Product Book here

This week is a conversation between Rob and Jordan Gal, the founder of Cart Hook. We dig into the six stages of SaaS growth. We compare our journeys 1:1 between growing Drip and growing CartHook. It’s shocking how well the journeys line up with each other. Some of the differences in the journey are also […]       Related StoriesEpisode 499.5 | The (First) Six Stages of SaaS Growth – Part 2Episode 477 | Assessing Product-Market Fit, How to Find a Mastermind, and More Listener Questions with Brian CaselEpisode 472 | From Amazing Launch to Near Bankruptcy to Profitability with Shai Shechter 

Should you relax once you find that mythical product-market fit? Our guest today is Arvid Kahl, the author of The Bootstrapped Founder blog. You'll learn how to stay in touch with your market, proactively collect customer feedback, overcome technical challenges, and make sure your product remains the best solution for your audience.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesThe Bootstrapped Founder — Arvid's websiteFeedbackPanda — Arvid's previous product together with Danielle Simpson, now acquiredContinuous Validation: Staying in Touch with Your Market — Arvid's articleFarm Don't Hunt — a book by Guy Nirpaz and Fernando PizarroCustomer Success — a book by Nick Mehta, Dan Steinman, and Lincoln MurphyThe Bootstrapped Founder Podcast — Arvid's weekly showZero to Sold — Arvid's book (free to read online)Follow Arvid on Twitter: @arvidkahlToday's SponsorThis episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Hey there- Morgan Nield here and while I”m usually ALL about sharing the latest in  marketing strategies and advice, today’s episode is going to put that on the back burner for a hot minute-- pun definitely intended-- while we dive into one of the most important things you need to figure out BEFORE you ever do a drop of marketing in your Etsy shop.  And it’s called….dun dun dun… PRODUCT VALIDATION.  Now I know that sounds all official and tedious, but I promise it’s not! Basically, we’re ensuring that your product is DESIGNED to sell before you EVER put in the marketing grunt work.  Because I don’t know about you, but even after all of these years selling online, it is NERVE WRACKING for me to put out any type of new product into the world, so the more reassurance I can feel that yes, my audience IS interested in what I have to sell and it’s not going to be a total flow, the more confident I am moving forward with my ideas and putting them out into the world.  Now, I’m going to walk you through a step-by-step product validation sequence to follow that is not only going to make this EXTREMELY easy and low key (no major comfort-zone pushing out of here!), but it’s also going to ensure that: You won't spend wasted time or money on product that won't sell You'll have deeper customer insights that can propel your business moving forward You'll be able to move forward with marketing your shop confidently-- because you have a product you AND YOUR CUSTOMERS believe in. And that’s a big deal.    Sounds pretty sweet, right?  But before we dive in and get to the nitty-gritty take action stuff, I need to make a disclaimer: You HAVE to be objective about your product going into this podcast episode exercise. There is NO room for emotional attachments to your products in this process because those kind of thoughts tend to cloud your judgment as you go throughout the process. Yes, I KNOW you love your product line-- and I’m truly thrilled that you do! But product validation isn’t about you--it’s about YOUR POTENTIAL CUSTOMERS. So we’ve got to leave your emotional baggage behind when we dive into all of this.  Sound good? Good. Alright, let's get started! Step 1: Determine whether or not your product is already validated So let’s start off by answering the question I bet at least a few of you are probably thinking to yourself right now: “How do I know if this applies to me and I need to validate the products in my shop?!” Fair enough question-- I wouldn’t want you to waste time on a task that isn’t necessary to grow your business. SO here goes: Chances are, if you have been around on Etsy for a while, you probably already have completed the product validation stage without even realizing it! So if you: already have a good Etsy sales history do well at in-person events (think: craft fairs) have past customers who are delighted with their purchase ...then congratulations-- your product is already validated! You've got the stats to back you up that there IS a market for your product, so I want you to feel confident moving forward. You have EVERY right to feel good about the products you are selling in your shop right now. HOWEVER. If you: have a difficult time making sales are gearing to switch up product lines, but are worried about interest levels are just getting started and have NO CLUE what actually sells ...then let's move on to the next step in product validation to make sure that you won’t spend a lot of money and time on building up supplies and inventory-- without a guaranteed way to make it back. Yikes! ***** Alright, so moving on for those that are like “yes, my product line needed to be validated, like, yesterday!” then let’s move on: Step 2: Research the competition Most of us-- myself included-- have been conditioned to believe that competition is a bad thing-- that if someone has already created something, there won’t be any sales left for us because there’s some mystical sales “limit” that has already been set.  In reality, the opposite is true!! Competition in the marketplace is not only a GOOD thing, it’s actually something you should feel encouraged by. Why? Because if multiple shops have already created a product like yours, it tells us two things: There is a market for your product-- hooray! Your marketing just got a heckuva lot easier. You now have prices, materials, marketing strategy, and more to reference when creating your own killer product line.(Note: I said "to REFERENCE," NOT "to copy" ;) To actually do the research, simply hop onto Etsy and type your product idea (such as "baby headbands" or "beaded necklace") into the search bar. What are the results like? Click on some items that are similar to yours, and take note of how well those shops are doing. Again, if there isn’t any competition, this doesn’t mean your product idea will bomb-- but it DOES mean you have a lot of work ahead of you to educate your audience on your product and why they need it. I want you to ask yourself honestly-- are you willing to put in that extra work? If not, it's time to go back to the drawing board. :) (Note: this brings up the whole “do you mean I can't sell my original state-of-the-art invention??" Of course you can, BUT if you’re introducing something completely new to the table, you had better be willing to do the grassroots legwork to actually EDUCATE people about your product-- because the awareness isn’t there for them to even know to look for it.)   * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Now onto... Step 3: Choose your flagship product line It's easy to get sucked into the trap of "if I can make it, then I should list it" as an Etsy seller, but please trust me on this-- that is a HORRIBLE product “strategy.” And yes, I said “strategy” while making air quotes even though I know you can’t see me right now, (which I’m actually kinda thankful for because it’s after 9 pm here and I’m in my pajamas. The beauty of a podcast, eh?) In fact, I recommend that every Etsy seller starts out by focusing on just ONE (gasp!) type of product-- your FLAGSHIP PRODUCT. Your goal with this product line is to be seen as THE EXPERT in this niche-- the "go-to" shop for this particular type of product, and the industry standard that people look to. Please do NOT make the mistake of dipping your toes into every single market niche to “experiment” and “see what sells,” because that’s going to turn away a lot of people; plus, it will fail to give you an accurate idea of your sales potential. This lack of focus = Major problems. Because let’s get real for a second: when you’re starting an Etsy shop, you’re already trying to wrap your head around a million different things-- photography, copywriting, marketing, etc. SO many business hats! It’s hard enough figuring all of those things out for ONE product, let alone 10. If you’re trying to market 10 different things to “see which one sells”, you’re going to put out disjointed marketing messaging, and confuse your customers on what you’re trying to sell and what they should buy.   Believe it or not, customers like being told what to do. Basic human sales psychology.    They LIKE having limited choices (too many choices = decision fatigue).   So make things easier (and much more clear!) for them and yourself (and your bank account!) by simplifying your product line down to ONE flagship product.   I don’t care that you can make tea cozies and baby blankets and slippers and scarves (well, I do care-- I mean, you sound really talented!). But that doesn’t mean you should. Did you get that?   Just because you CAN make it, it doesn’t mean that you SHOULD.   I am SO serious about that If you are looking for more guidance on creating a killer flagship product line, check out morgannield.com/blog/episode2 (which I’ll link to in the show notes) where you’ll get a SUPER in-depth approach to designing a killer flagship product line with major focus. It’s a must-have for success and has PLENTY of examples to further illustrate the point because I don’t know about you, but I always seem to understand concepts better when I can “see” them in real life.  Now, I’m not going to dive into all the nuances of a strong flagship product line today-- since you can get a super detailed breakdown over at morgannield.com/blog/episode2 already, but the bottom line here? I want YOU to look like an EXPERT at just ONE thing. You are a boutique, and selling 5 different types of items just to “see what sells” is going to INSTANTLY make you look more like a garage sale.  Now, maybe you’ve been on Etsy for a while and as you’re sitting here listening to this podcast, you’ve thinking to yourself “Hey, I’m TOTALLY that shop that Morgan’s talking about-- I’m selling tote bags and mouse pads and towels and t-shirts and mugs right now.” So what do you do if you’re at that point? You KNOW that you need to cut out the excess, but how do you even BEGIN to narrow things down so you can focus on just ONE type of flagship product like recommended? Let's start by taking a closer look at just your top few best-selling items. You can do that by heading over to Etsy → shop manager → stats → and then sorting your listings by the “revenue” column.  Once you’ve got them sorted, take a quick glance at the list and ask yourself “Do any of these items have things in common?” I’m willing to bet that you’re quickly going to see a pattern of what is selling and what isn’t-- and I’ll let you guess what that means for your flagship product line.  Also keep your dream customer and attraction statement in mind-- and if you don’t have that yet, head over to morgannield.com/blog/episode3 where I give you a ridiculously easy 4-step exercise for nailing that down for good. I’ll also link to it over in the show notes for this episode-- morgannield.com/blog/episode6. Okay, so once you’ve got that dream customer and attraction statement in mind, take a closer look at your best sellers and ask yourself “What is the ONE product I sell that can provide the best solution to my customer's struggle?”   Quick tip: Now really quick, I want to interject with a quick recommendation here.  It's a good idea to have a decent number of products within your flagship product line-- I recommend at least 20. For example, instead of selling a wide variety of baby items, choose one type of item (like baby headbands) and sell 20 of those in a variety of patterns. If you’re selling a wide variety of spa products, choose lotion for your flagship product and focus your efforts there.  And then one additional thing you’ll want to consider is that even your flagship product line needs to have some degree of cohesiveness. So if you sell floral watercolor greeting cards, having a couple random bold abstract art cards isn’t going to fit in with your flagship product line-- even though they’re both greeting cards. You want your items to feel like they belong together. Again, check out episode 2 for more details on exactly what that looks like if you’re still feeling a little fuzzy about things.  ************** Moving onto... Step 4: Choose 1-2 additional complementary product lines   Now, just because you're focusing on one main type of product, that doesn't mean you can't sell any other type of products as well-- in fact, I encourage you to! So I want you to ask yourself what products would pair really well with your flagship product and complement it.    So an example of this is that in my Etsy shop, Little Highbury, I sold baby headbands. These were my flagship product line and I had more of them than anything else.  In addition to that, I also sold just a couple of other newborn essentials, also made from the exact same soft, organic material-- baby hats and swaddling blankets. Okay, so when it comes to choosing complimentary product lines, don’t go so broad that you begin looking like that garage sale we just cleaned up-- keep it simple with just 1-2 additional product ideas for now, so your shop feels nice and organized.  I also want to add at this point that I KNOW it’s extremely tempting for print on demand shops to slap their designs on everything under the sun and claim it as a “flagship product line” because they have similar designs.  Um,no.  If the same dream customer couldn’t easily be seen shopping for each of the different items in your shop at once, then they’ve got to go. Your flagship products MUST have something in common besides just the artwork on them. They need to be created for the same type of customer. This is going to save you from SO many marketing headaches down the road-- just trust me.     * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Okay, and now we’re at our final step and it’s one of the scarier ones for a lot of Etsy sellers: Step 5: Reach out to your dream customer for feedback   Once you’ve got chosen a flagship product idea (and, ideally, created some samples, too!), it’s time for the hard part-- you need to start talking to people.   And no, I don’t mean your mom and your sister-- I mean people who actually fit your dream customer description, and who could use your product to help with a real struggle that they are facing. (Fun fact: I actually pitched my custom fabric baby headband product to my mom before anyone else, and she thought I was crazy and told me to go back to the drawing board! Spoiler alert: I didn’t). So perfect example of why it’s SO important to talk to the people who could potentially be buying your stuff.  I KNOW it’s easy to want to take the “shortcut” and cut corners on this step, but this is arguably the MOST important. So what does this stage look like? Part 1: Reach out to people you already know who match your dream customer profile (read: the person you want to buy your product) If you're in the baby industry, reach out to friends/family who have recently had a baby or are going to soon. If you’re in the health and beauty industry, reach out to friends/family who are obsessed with organic products and see what they think. If you’re in the planner industry, create some prototypes and test them out on your organizer-obsessed friends. What kind of questions should you ask? Use the following as suggestions (but feel free to substitute in your own!):   What do you like best about this product? What don’t you like about this product? Is there room for improvement with this product? What is the biggest struggle you face with using a product like this? What would you be willing to pay?   Bottom line? Ask for feedback on your product(s). Be willing to take the good (and the bad!) and act on those suggestions (

If you ask Mom what she thinks about your new product, she'll lie and tell you it's fabulous — even if nothing could be farther from the truth.When you're launching an innovative product, product-market fit is essential. That means knowing a sufficient, reachable customer base will be more excited about the product than you are. Conducting validation research is crucial. But the questions you ask is where things often start to go wrong.If market research questions return answers like, “I think it's a good idea,” or “I'd buy that,” it's NOT a good thing. chances are, you're asking the wrong questions — especially because the responses are so hollowly encouraging. Remember, the respondent has no skin in the game, and talk is free.People will naturally lie to you, just like Mom, because it feels helpful and is easy. No one wants to hurt your feelings. Trouble is, when your market survey respondents don't give you the straight goods, it defeats the purpose of validation work, and bad data can bait you toward product failure.Author Rob Fitzpatrick has been a tinkerer and tech entrepreneur for over a decade. He believes you can avoid mistakes by asking questions that elicit the answers you NEED, not the ones that make you feel good. Complements, verbal support, and new ideas can feel helpful, but in conversation with Graphos Product CEO Laurier Mandin, Rob Fitzpatrick says it's much better to ask questions about people's problems or challenges — as well as current solutions and what they cost.If you ask someone how often they go to the gym, they'll probably inflate the number. If you ask “how many times did you go to the gym last week,” you'll probably get a more realistic answer. Rob's first book, "The Mom Test" is taught at Harvard, MIT, UCL and many other top universities. Rob Fitzpatrick - https://robfitz.comGraphos Product - https://graphosproduct.comBuy The Mom Test on Amazon

Wondering how to get product validation and calculate your costs?  Today’s conversation with Brian Creager is a great place to get started. In three years, Brian went from $500 a month to $250,000 a month! Listen to this episode to hear Brian’s expert advice about how to find a product, how to tap into the market for that product, and how to discover costs and set prices. If you want to crowdfund a product and sell online, you need to listen to this episode! How do you know if your product will sell? Your first step for selling your product is to see if it will sell. But how do you know what type of product to choose? In today’s episode, Brian Creager describes product types and gives wise advice about how to choose products when you are getting started. Something truly innovative?  A product similar to others out there, that does it better, faster, cheaper? Where is your best chance for success?  Get answers to these questions and more in today’s podcast on product validation. Product validation: Is there a market for your product? You will want to figure out whether or not your product can sell it before you go to the time and expense of making it. But how do you know?  In this episode, Brian Creager talks about the steps he takes to validate his products, how to find out the size of your potential market, and how market information influences the choices that he makes about what products to sell.  You won’t want to miss Brian’s expert advice about validating your product before launching!  Three things to consider before launching a product What are the necessary steps involved with launching a new product?  What aspects of a new product should be evaluated before moving forward?  Amazon marketing expert Brian Creager shares in this episode four steps that he takes in the process of launching a new product, and how he grades ideas on three specific aspects of the product to help with product validation. This information is invaluable for anyone seeking to market products online.  Don’t miss it! Consider other experts in your field as resources, not competition Connections work.  Seek out others who sell products similar to yours.  Does that sound scary to you?  In this episode, Brian Creager, founder and owner of The Product Hatchery, explains the valuable resource that others in your field can be when you start to see them as resources instead of competition. Listen to this podcast and discover how to connect with others in a way that helps you be more effective in the way you launch your product, and less afraid of the competition. Outline of This Episode Intro to this episode on product validation: how to find out if your product will sell. Intro to Brian Creager, how he got started selling on Amazon, and how quickly his business grew. Product validation: Is there a market for your product? What is the first step to selling on Amazon? How do I find a product that will sell on Four stages of a product launch, and three aspects to grade when deciding on a product. Thoughts about emotional attachment. How you can do cost analysis. Consider other experts in your field as resources, not competition. Brian Creager’s perspective on products that fail. One thing Brian Creager would have done differently if he could.   Want to get in touch? Go to www.khierstyn.com  Resources Mentioned Briancreager.com The Product Hatchery Sponsors BackerKit - use the code “uncut” to get your discount Gadget Flow

Paul and Florin are talking about how you can validate your startup idea. They choose startup ideas and they validate them on the show, while you're listening.In the first part of the episode you can hear them going in-depth into certain aspects of validation, while in the second part they say how they would validate the ideas on the show.If you've been wondering how you can validate a couple of business and tech startup ideas: this is the episode for you. Listen and there's at least a few things you can learn about.Also, you might get some interesting perspectives about a couple of ideas you may already be trying to validate.Important: send us your own startup ideas and we'll talk on the show in a next episode about how we would validate your ideas.To send us your ideas: 1) go to https://startupespresso.live 2) find our Twitter or Facebook link3) send us a message via Twitter Mention or Facebook Message.Support the show (https://www.buymeacoffee.com/startupespresso)

In this episode, you'll learn from an entrepreneur who tested her business idea by selling 100 t-shirts before launching their own website Mallory Rowan is the founder of LVD FItness. LVD is a lifestyle apparel company that provides one month of clean water for every item sold. Tune in to learn How they sold 100 shirts before launching their store How to build a community that engages with each other Why the type of content matters depending on which social media platform you’re using Show Notes: http://www.shopify.com/blogs/blog/lvd-vip-list

In this episode, I share some further thoughts on the idea of pre-validating your product. I felt this episode was especially needed after watching two different documentaries on the “Fyre Festival.” I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups? If so, visit my WORK WITH ME PAGE and submit an application today.

In this episode of Startups For The Rest Of Us, Rob talks with Derrick Reimer, co-founder of Drip, about his new SaaS application Level. They talk about what inspired the idea as well as ways Derrick went about trying to validate it.       

Rob Walling joins Derrick once again as a guest co-host while Ben is traveling in Hong Kong. Rob was Derrick's co-founder at Drip, runs MicroConf, and hosts the Startups For the Rest of Us podcast. Derrick and Rob discuss the latest Level updates and strategize how best to approach previewing product mockups to potential customers. They discuss how the early phase of a startup is very fulfilling because you can be very creative, but also stressful because of risk and uncertainty. Rob gets Derrick's feedback about offering one-on-one founder consulting in his spare time. Links and resources: Rob Walling on Twitter (https://twitter.com/robwalling) Startups for the Rest of Us (http://www.startupsfortherestofus.com/) Derrick Reimer Website (http://www.derrickreimer.com/) Derrick Reimer on Twitter (https://twitter.com/derrickreimer) MicroConf (https://www.microconf.com/) Ben Orenstein Website (http://www.benorenstein.com/) Ben Orenstein on Twitter (https://twitter.com/r00k) Level Live #3: A Fireside Chat with Rob Walling (https://youtu.be/lDb-93uWVLw) Drip (https://www.drip.com/) Twist (https://twistapp.com/?lang=en) Basecamp (https://basecamp.com/) Soylent (https://www.soylent.com/)

What will it take to get your new startup off the ground? How can you take advantage of amazing resources like crowdfunding for product validation? My guest today is professional athlete and innovator, Nate Lawrie. In our conversation, Nate opens up about what led him to create a startup around foam rollers, how he got his product up and running, why he went to Romania to get his product manufactured, what it was like to appear on Shark Tank and much more. You don’t want to miss a minute of this exciting and informative episode! Using what you know can make a huge difference. Have you ever wondered where some of the most innovative and exciting new products on the market come from? Everyone has a different approach when it comes to product research but sometimes it can be as simple as improving upon something you use every day. This was precisely the case for Nate Lawrie as he came up with the idea of improving an everyday item in his life, foam rollers. While the development process wasn’t easy, Nate’s credibility really shines through as a powerful asset on his journey of building a stable and thriving brand. To hear more about Nate’s journey creating the Brazyn roller, make sure to listen to this episode! How crowdfunding can help you with product validation. When it comes to consumer products, it can be tough to gauge what level of interest the general public will have. This is the very reason why many startup entrepreneurs are looking to crowdfunding to help with product validation. On this episode, Nate Lawrie explains why he started a campaign on Kickstarter and how it helped him with his product validation process. Nate says that his experience with crowdfunding was largely positive because it provided the influx of cash he needed to offset production costs, and he was able to accurately gauge market demand for his product. Make sure to listen to this episode as Nate expands on this important topic and much more! Why travel to Romania for manufacturing? As a new startup entrepreneur, it may sound a little out of left field to hear that Nate Lawrie had his product manufactured in Romania. Usually, such a move is something that experienced and connected business leaders make. So what was it that led Nate to Romania for product manufacturing? As it turns out, it was a family connection. Nate’s wife is originally from the country of Romania and her father runs a manufacturing facility there. Like any good entrepreneur, Nate was able to use his network to successfully launch his product. What can you learn from his story? Find out on this episode! Is the Shark Tank experience really worth it? Imagine getting the opportunity for your brand to be featured on Shark Tank, sounds like a dream come true right? What would you do to get that opportunity? How do you think you’d fare? On this episode, Nate Lawrie provides his inside look at how the Shark Tank experience played out and offers some advice for entrepreneurs who may have hopes of appearing on the show. Nate says that the best part of the Shark Tank experience was getting his brand on such a massive platform. The nice boost in sales was positive as well. To hear more about Nate’s Shark Tank experience, make sure to listen to this episode! Key Takeaways [1:05] Nate Lawrie joins the podcast and talks about why he loves using foam rollers. [4:00] What was the process of creating the Brazyn roller? [5:30] The biggest challenge during the development process. [7:30] Nate talks about finding supplies and materials for the Brazyn roller. [9:20] Why did Nate and his team choose the crowdfunding route? [12:30] What was Nate’s experience appearing on Shark Tank like? [16:30] Advice for entrepreneurs who want to appear on Shark Tank. [17:30] Nate enters the Launch Round. [20:00] What does the future of crowdfunding look like? [21:30] How to connect with Brazyn. Links Shark Tank Elon Musk Shoe Dog

Defence Minister visits Europe and Vanguard's Game Changers  In this episode, Marcello Sukhdeo talks about Defence Minister Harjit Sajjan's visit to Europe and he also shares an overview of Vanguard's Game Changers for the February/March issue.   Show Notes:  Due to its commitment to lasting peace and security, both at home and abroad, Canada is working on all fronts including the international community to ensure the protection of rights and freedoms for all.   As part of this effort, Defence Minister Harjit Sajjan visited Europe. The Minister participated in a meeting of the Defence Ministers from the main force contributors to the Global Coalition against Daesh, and in Brussels, at the NATO Defence Ministerial Meeting.   In Rome, the Minister highlighted Canada's ongoing commitment to the Global Coalition against Daesh, and to working with allies and partners to set the conditions for long-term security and stability in the Middle East region.   While in Brussels, he participated in the NATO Defence Ministerial Meeting, alongside other NATO Allies and partners.   Minister Sajjan highlighted Canada's commitment to NATO and working with NATO Allies to actively maintain and strengthen the transatlantic bond.     Game Changers  Dr. Ben Cecil, CEO, The Canadian Centre for Product Validation  Jordan Kyriakidis, President and CEO, QRA Corp  Farhoud Shirzadi, CEO, VSETA  To learn more, go to: https://vanguardcanada.com/category/game-changers/     Thanks for listening. 

How do you know what products to start selling as you get started with your ecommerce business? What criteria should you use to help you sort through the many product options in the marketplace? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they open up and share how sellers like you can learn their process and avoid much of the trial and error that other sellers face. Don’t think of it as a shortcut or a guarantee of success, think of this process as the collected experience and advice of ecommerce sellers who have been in your shoes and genuinely want to help others get their business started in the best way possible. You don’t want to miss this informative episode! Product Discovery The best way to get started on your journey of finding a product that will successfully sell in the marketplace is NOT to run to the latest tool! Instead, Scott and Chris encourage sellers like you to take the time to write out a “Touch List.” You may be tempted to skip this part of the process, don’t! On this episode of The Amazing Seller, the guys break down why it's vital to take the time and write out a touch list. They also explain how you can use Ebay and Amazon to get a sense of which products are trending. If you’d like to get further details on how to use the touch list, Amazon, Ebay, and other helpful tools, make sure to listen to this episode! Product Criteria Once you’ve come up with a list of products you want to look into, you’ve got to dive even deeper to make sure it will perform well on the market. What’s the next step? How do you make sure a product will perform in the way you need it to? On this episode of The Amazing Seller, Scott and Chris walk through what it takes to run a product idea through well thought out criteria. Here is a brief glimpse of Scott’s product criteria. A product that serves a market. A product that retails for $19 - $45 or more. A product that is lightweight and less than 2lbs. A product that has less than 200-300 reviews. A product that sells at least 10 units a day. If you are ready to really dive deep and run your product ideas through Scott’s criteria, make sure to listen to this episode as Scott expands on this list and so much more! How to validate a potential product. Before you pull the trigger and run with a product, it’s important to make sure you’ve validated it to the best of your abilities. Don’t give into the impulse to just wing it! On this episode of The Amazing Seller, Scott explains what sellers like you need to look for as you prepare to move forward with a potential product. The depth of a product is a really important factor to explore. Scott describes product depth as searching for your product on Amazon and coming up with results showing at least eight different sellers moving ten units a day or more. Don’t miss additional information on product validation, listen to this episode with Scott and Chris to hear more! The 999 Trick Don’t you want to get an idea of how a product is performing in the ecommerce marketplace before diving in head first? Wouldn’t it be great to find out how many products on average sellers in your product category are selling? On this episode of The Amazing Seller, Scott and Chris reveal the “999 trick.” What is the 999 trick? The 999 trick is where you go to a competitor's Amazon listing and you place 999 units of their product in your cart. When you take this step, you will likely get a message telling you that 999 units are not available but it will reveal how many units are available at that time. You should then repeat this exercise over the course of seven days, compile the data, and then create the average of how many units are being sold over the course of a week for that seller. To hear Scott expand on this exercise and why it’s important to the product validation process, listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] Why you should find products that serve a market. [7:00] Scott gives a brief overview of the three step formula. [9:00] Step #1: Product Discovery. [17:00] Scott and Chris tell a story of product discovery. [27:00] Why using Ebay and Amazon is helpful in validating products. [35:00] Step #2: Product Criteria. What makes a good product? [42:30] Scott breaks down the 10 x 10 x 1 strategy. [45:00] Digg in one level deeper to find products! [49:30] What is the 999 trick? [55:30] Step #3: Product Validation. [1:05:00] Chris provides some closing thoughts. [1:10:00] Scott recaps all three steps. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/440 www.theamazingseller.com/workshop If You Give a Mouse a Cookie www.theamazingseller.com/js www.camelcamelcamel.com www.keepa.com Shark Tank

Roy Morejon is the President of Enventys Partners, a full-service product launch agency that has created more than 450 brands, 65 companies, and made over $1 billion for entrepreneurs and corporations. Roy's passion is helping entrepreneurs launch great ideas and Eventys Partners has a comprehensive solution that supports entrepreneurs with everything from product design and development, to crowdfunding and marketing. Roy joins us this week to talk about product validation and the system that has helped 21 brands break the million dollar crowdfunding mark.  On this Episode we Discuss: The 3 pre-requisites to a winning crowdfunding campaign Eventys Partners receive 150 pitches per day - here’s how they validate the best products 5 things founders can do to prepare for a successful product launch Why simple products perform better than feature-rich solutions The nature of selling and why entrepreneurs should prepare for change How to differentiate your product in highly competitive markets How to initiate a product validation campaign with your target audience Strategies to clarify your ideal customer profile

On this Episode  Matt Brown, Mayor of the City of London (@mayormattbrown) talks about the city's past, present, and future as it relates to innovation. Dr. Joel Faflak, Professor and Director, School for Advanced Studies in the Arts and Humanities at Western University talks about his experiences moving to London and living in London.  Dr. Faflak references a painting by London artist Jack Chambers called "401 Towards London" that also served as the inspiration for this podcast. Dr. Tima Bansal (@timabansal), Canada Research Chair in Business Sustainability, Professor and Executive Director of the Network for Business Sustainability at the Ivey Business School talks about her experiences in London relative to those she has globally. Dr. Ben Cecil, CEO of Fanshawe College's Canadian Centre for Product Validation (@ccpvfanshawe),talks about what makes London, Ontario the perfect test market. Kapil Lakhotia, (@preslondonedc), CEO of the London Economic Development Corporation (@londonedc) talks about how the City and the LEDC are working together to make London even more innovative, and in this case, there's definitely Something in the Water.

How do you find product ideas that resonate? Hear how Laura knew there was demand for her project, Client Portal. (This is my special MicroConf 2017 episode!)

Today’s question comes from Sarah, who has a question about how she determines if her niche is a good one for an online course. How does she determine if her niche and topic are right for an online course? What can she do to drum up interest in her online course? How should she design her online course? In this episode, I mention LeadPages (https://www.smartpassiveincome.com/leadpages) as a good place to create a landing page to generate interest for your online course. I also mention Teachable (http://teachable.com) as a great tool for online course creation. Do you have a question about developing an online course? Record it at http://askpat.com. Thanks to our sponsor, Design Crowd. To learn more about working with their designers, go to http://designcrowd.com/askpat.

Wondering how to get product validation and calculate your costs?  Today’s conversation with Brian Creager is a great place to get started. In three years, Brian went from $500 a month to $250,000 a month! Listen to this episode to hear Brian’s expert advice about how to find a product, how to tap into the market for that product, and how to discover costs and set prices. If you want to crowdfund a product and sell online, you need to listen to this episode! How do you know if your product will sell? Your first step for selling your product is to see if it will sell. But how do you know what type of product to choose? In today’s episode, Brian Creager describes product types and gives wise advice about how to choose products when you are getting started. Something truly innovative?  A product similar to others out there, that does it better, faster, cheaper? Where is your best chance for success?  Get answers to these questions and more in today’s podcast on product validation. Product validation: Is there a market for your product? You will want to figure out whether or not your product can sell it before you go to the time and expense of making it. But how do you know?  In this episode, Brian Creager talks about the steps he takes to validate his products, how to find out the size of your potential market, and how market information influences the choices that he makes about what products to sell.  You won’t want to miss Brian’s expert advice about validating your product before launching!  Three things to consider before launching a product What are the necessary steps involved with launching a new product?  What aspects of a new product should be evaluated before moving forward?  Amazon marketing expert Brian Creager shares in this episode four steps that he takes in the process of launching a new product, and how he grades ideas on three specific aspects of the product to help with product validation. This information is invaluable for anyone seeking to market products online.  Don’t miss it! Consider other experts in your field as resources, not competition Connections work.  Seek out others who sell products similar to yours.  Does that sound scary to you?  In this episode, Brian Creager, founder and owner of The Product Hatchery, explains the valuable resource that others in your field can be when you start to see them as resources instead of competition. Listen to this podcast and discover how to connect with others in a way that helps you be more effective in the way you launch your product, and less afraid of the competition. Outline of This Episode [0:19] Intro to this episode on product validation: how to find out if your product will sell. [2:17]  Intro to Brian Creager, how he got started selling on Amazon, and how quickly his business grew. [05:05] Product validation: Is there a market for your product? [6:14] What is the first step to selling on Amazon? [11:00] How do I find a product that will sell on [13:43] Four stages of a product launch, and three aspects to grade when deciding on a product. [19:12] Thoughts about emotional attachment. [20:25] How you can do cost analysis. [24:01] Consider other experts in your field as resources, not competition. [27:36] Brian Creager’s perspective on products that fail. [ 30:12] One thing Brian Creager would have done differently if he could. Resources Mentioned Briancreager.com The Product Hatchery Sponsors BackerKit - use the code “uncut” to get your discount Gadget Flow

Wouldn’t it be helpful to pick the brain of an expert on Chinese suppliers? Imagine the insights and lessons you could learn from such a knowledgeable individual. Look no further! On this episode of The Amazing Seller, Scott’s guest is Sam Boyd. He has intimate knowledge of the Chinese supplier market. Sam lives in China and operates a business called Guided Imports that helps business leaders like you get all the resources you need to run your production smoothly. Scott and Sam cover why you shouldn’t focus on a single strategy, how to secure a dependable supplier, a streamlined product validation approach, and so much more! Sam is so generous that he also provides a product validation checklist. You don’t want to miss this helpful episode. Don’t rely on one single strategy  A common mistake that many business leaders make when they start their efforts with selling on Amazon and dealing with Chinese suppliers is relying on a single strategy. You need to keep in mind that circumstances change, be flexible and adapt to how the market shifts. There have been many failed attempts to get an operation up and running because the business leader was locked into doing things one particular way and that handicapped their efforts for success. Don’t let that be you! Learn how you can be flexible to change on this episode of The Amazing Seller! Securing a dependable supplier for your Amazon Product in China What is the best strategy when starting your interactions with a Chinese supplier? How should you present yourself? Do you go in acting like a big supplier or do you start off being upfront and honest about your size and scale? Sam Boyd lives and works in China, he has a unique insight on how to do business with Chinese suppliers. His advice to sellers looking for a dependable supplier is, to be honest and upfront. Years ago it would have been almost impossible to do business with a supplier if you were coming to them as a small-scale business, but that’s no longer the case. To hear Sam expand on his insight with Chinese suppliers, make sure to listen to this episode of The Amazing Seller! A streamlined Product Validation service Do you have a bunch of great ideas for products to list on Amazon? Is the one thing holding you back the time needed to validate each product idea? There is a proven and successful way to outsource this step. Scott’s guest, Sam Boyd has a service that will take your product ideas and help you validate them in a streamlined process. This is a game changer. Imagine all the time and resources you’ll save! Listen to this episode of The Amazing Seller to hear how Sam’s service can help you fast track your business toward exponential success. Go with your gut, don’t be afraid to walk away from a bad Business Deal Getting started as a Private Label seller can be long and laborious. Hang in there! By coming to The Amazing Seller, you have many of the tools you need right at your fingertips. Scott’s guest, Sam Boyd encourages business leaders to remain patient. If you are not seeing the numbers you would like to or if you don’t feel good about working with a particular supplier, don’t be afraid to start again. This is vital advice to consider that could save you a lot of money down the line. Go with your gut, don’t be afraid to walk away. Be confident that you have the resources there at TAS to help you overcome any struggles you face.   OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:15] Sam Boyd joins the podcast. [3:40] Sam shares his story. [5:20] What motivated Sam to move to China? [8:20] What should business leaders be aware of? [11:00] Sam talks about his checklist for product validation with suppliers. [16:15] Funnel sourcing strategy. [18:15] Are there any other sourcing options out there? [21:50] How do you determine if you are working with a trading company or a factory? [25:30] How do you narrow your supplier search down? [30:00] What does the first communication with a potential supplier look like? [35:20] How do you deal with the financial piece with these suppliers? [41:00] What is the process with inspecting products? [55:00] Sam talks about his validation service. [59:40] What is it that sets Sam’s business apart? [1:03:40] Parting advice from Sam. RESOURCES MENTIONED IN THIS EPISODE Sam’s Twitter page: twitter.com/samueleboyd Alibaba Access the resources that Scott and Sam mentioned - HERE JungleScout UnicornSmasher Sam’s company: Guided Imports Make sure to catch episode 206 - HERE

Staying in “The flow” Do you find yourself often getting stuck or constantly starting something but never finishing it? Maybe you’ve said to yourself, “2017 is going to be different, I am going to get stuff done!” Scott is passionate about getting into and staying in what he calls, “The flow.” He encourages everyone who listens to The Amazing Seller to find what works for them. It’s all about making commitments and sticking to them. This will serve you well in your personal life as well as your business life. Scott’s enthusiasm is infections and hearing him talk about the changes and commitments he has made recently will get you fired up! So don’t miss it! How do you add color variations to a product listing? Optimizing your product for the best results can become something you obsess over. That drive to get the most out of your product listing it great! There are so many ways to tinker and tweak your listing for the best results. One of the best ways to do this is by bundling your product with another item or by adding variations in sizes or colors. Scott often gets questions about how to optimize product listings using these different variations. On this episode, he tackles a question about adding color options for a product listing. If you are looking for ways to get the most out of your listing, you won’t want to miss this episode. How do you know you are making a profit with Pay Per Click? When you are getting started with your first product, a lot of factors are on your mind. The primary one most sellers are concerned with is - PROFIT. That’s the reason you got into this whole venture. You want to make a profit and you want to make it quick. You wouldn’t be out here on the cutting edge taking risks if you didn’t want to see your profit margins take off. So how do you maximize your profits, especially when using a tool like Pay Per Click? On this episode of The Amazing Seller, Scott tackles this question that plagues most sellers. Make sure you catch the wisdom that Scott brings on this episode. Product research: Is a product featured as a “Limited Time Special” a red flag? The product research phase can be intimidating. You don’t want to pick a dud from the get go. This trepidation can lead to extensive second guessing for many sellers getting started. Scott often says that you just need to dive in and get started - but sometimes caution is warranted. On this episode of The Amazing Seller, Scott speaks to an important question regarding product research. If you are in the product research phase, make sure to catch this episode and the word of warning that Scott addresses. Should you pursue product reviewers who contact you via Amazon? Many sellers are eager to get their product out there and featured on blogs and various review sites. Should you take EVERY opportunity for a product review that comes your way? The truth of the matter is that not all opportunities are good ones. You have to be wise and discerning. On this episode of The Amazing Seller, Scott tackles this difficult situation. If you find yourself eager to get as many reviews of your product as possible but you are unsure about which opportunities to pursue, you have to listen in. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:54] Staying in the flow. [7:30] QUESTION #1: How do I add images with color variations for my product? [12:48] QUESTION #2: How do you know you are making money on PPC? [19:13] QUESTION #3: When researching a potential product, is it an automatic red flag when the product page features a limited time special product promotion? [24:55] QUESTION #4: I have been getting contacted by individuals on Amazon regarding reviews of my product and featuring it on their blogs, is that outside the TOS? RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/300 - Scott’s story www.beachbody.com www.theamazingseller.com/119 - Explaining “Pay Per Click” www.theamazingseller.com/189 - Explaining “Camel Camel Camel” www.camelcamelcamel.com www.tomoson.com

Today's question comes from Ciaran, who asks about business idea validation using Facebook ads. If you're testing three different ideas with Facebook, do you need three separate landing pages? Do the landing pages need to be on different domains, or can they use the same domain? Ciaran discusses some of the methods I share for validating your ideas in my book Will It Fly? (http://willitflybook.com). The landing page tool I recommend is LeadPages (http://askpat.com/leadpages). Do you have a question about testing ideas with Facebook ads? Record it at http://www.askpat.com/. If you are interested in starting a business, sign up for the Smart From Scratch waiting list at http://smartfromscratch.com/. Smart From Scratch will help you choose and validate your business idea so that you start your business off on the right foot.

Today's question comes from Nathan, who validated a business idea, but the customers didn't last. Is that a sign that the business idea isn't good? Nathan's site is http://honeybunnybaking.com/. Nathan talks about my book Will It Fly? (http://willitflybook.com) and my talk with Noah Kagan about SumoJerky (https://www.smartpassiveincome.com/tv/validating-a-product-and-the-story-of-sumojerky-with-noah-kagan/). Do you have a question about starting a business? Record it at http://www.askpat.com/. Thanks to Zip Recruiter for sponsoring today's episode. Go to http://www.ziprecruiter.com/pat to get started posting jobs today.

Today's question comes from Bobby, who has a question about marketing his online course. If he has already built his online course, how does he collect students? What should be his focus: research or promo video? What can he do to validate the course idea? How does he know what's working and what's not working? In this episode, I mention my brand new course, Smart From Scratch. If you're just starting out in business (or it hasn't gone the way you want), Smart From Scratch will help you validate your business idea and get your first customers. Open enrollment starts soon! You can learn more and sign up for the waitlist at http://www.smartfromscratch.com/. I also mention my book on validating your idea for a business, Will It Fly?, at http://willitflybook.com. Do you have a question about creating online courses? Record it at http://www.askpat.com/.

Entrepreneurs are full of ideas. Some are great, some are terrible. But how do you know which is which until you put ideas into action? How do you avoid the time and money suck of half baked ideas? In other words, will your business idea fly? I invited Pat Flynn, host of AskPat and Smart Passive Income and author of a new bestselling book, "Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money", about how to validate your ideas before bringing them to life to discuss why and how validation works. When he was laid off from his dream job a few years ago, architect Pat Flynn discovered online business — and it was one of the best things that ever happened to him. On this episode of Bacon Wrapped Business, Pat tells us how he’s since helped other people go into business for themselves while avoiding half-baked ideas, misguided theories, and other forms of self-delusion. So if you have an idea (or 100) and wondering if you should start it or scrap it, this episode is for you.

FAIR WARNING: I had some microphone issues with this episode, deal with it. In this episode, Cantabile developer & founder Brad Robinson tells us how he’s been validating his product with customer feedback since day 1, how he got over burnout, and more! Bootstrapped Product Talking Points Why changing perspective, not skills, is so important Read More The post Episode 36: Customer-Based Product Validation w/Brad Robinson appeared first on Chasing Product.

FAIR WARNING: I had some microphone issues with this episode, deal with it. In this episode, Cantabile developer & founder Brad Robinson tells us how he’s been validating his product with customer feedback since day 1, how he got over burnout, and more! Bootstrapped Product Talking Points Why changing perspective, not skills, is so important Read More The post Episode 36: Customer-Based Product Validation w/Brad Robinson appeared first on Chasing Product.

Today's episode is special! My new book, Will It Fly?, launches today! Learn how to validate your idea for a business, Will It Fly?, at http://willitflybook.com. If you picked up the book, let me know on Twitter @PatFlynn. Do you have a question about getting your business started? Record it at http://www.askpat.com/. Thank you so much for listening! I appreciate you!

AP 0529: Is My Potential Audience Large Enough? Today's question comes from Hunter, who has a website topic that he's ready to start, but he's worried the search volume is too low. How can he tell? In this episode, I talk about my niche site, Security Guard Training HQ (http://www.securityguardtraininghq.com/). Do you have a question about testing your website idea? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information. Check out my new book on validating your idea for a business, Will It Fly?, at http://willitflybook.com. Check out my friend John Lee Dumas's Kickstarter for The Freedom Journal (http://thefreedomjournal.com/).

Today's question comes from Marco, who has a few niche site ideas. How does he determine which niche will be most worth his time and effort? Check out my new book on validating your idea for a business, Will It Fly?, at http://willitflybook.com. Do you have a question about niche site validation? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information. Check out my friend John Lee Dumas's Kickstarter for The Freedom Journal (http://thefreedomjournal.com/).

Today's question comes from David, who asks about starting a business with funding through Kickstarter. Is this a good way to validate a business idea or will it give me a skewed sense of the market for my product? Check out my new book on validating your idea for a business, Will It Fly?, at http://willitflybook.com. Do you have a question about validation? Record it at http://www.askpat.com/. Today's sponsor is Earth Class Mail. Earth Class Mail brings your snail mail to the cloud. Go to https://www.earthclassmail.com/pat to get your first month free. Today's sponsor is Braintree. Braintree will help you accept business payments for your products from customers across the world. Go to http://braintreepayments.com/pat.

  This Episode Sponsored By: Mastering Business Email Don’t let unprofessional emails cost you business or harm your reputation – simple guidelines to help you write better, more professional emails Special offer for Chasing Product listeners in this episode – more details Ian Lawson from Awmous and SlickPlan joins us today. As an agency owner Read More The post Episode 30: MVPs and Product Validation w/Ian Lawson appeared first on Chasing Product.

  This Episode Sponsored By: Mastering Business Email Don't let unprofessional emails cost you business or harm your reputation – simple guidelines to help you write better, more professional emails Special offer for Chasing Product listeners in this episode – more details Ian Lawson from Awmous and SlickPlan joins us today. As an agency owner Read More The post Episode 30: MVPs and Product Validation w/Ian Lawson appeared first on Chasing Product.

Today's question comes from Nickeya, who has a question about using email for product validation. This is an area I’m very interested in. I mention Chris Ducker's experiences with infomercials, which is very similar to how we can validate products in the online world (http://chrisducker.com/). Do you have a question about product validation? Record it at http://www.askpat.com/. Thanks to Zip Recruiter for sponsoring today's episode. Go to http://www.ziprecruiter.com/pat to get started posting jobs today.

#146: I’m so stoked for you to meet my guest this week. He’s Jarrod Robinson of ThePEGeek.com, and he’s had amazing success with his digital products thanks to pre-selling. Jarrod’s here to walk you through just how he’s able to guarantee a profit before the product is out the door. Jarrod has built over 60 iOS apps, but he’s not a software developer—he’s a PE teacher. Jarrod has a passion for integrating technology into physical education in meaningful ways, and he builds his products for other educators like himself. Talk about a niche within a niche within a niche! But as Jarrod reveals in this episode, you don’t have to have an audience of millions to create a successful product. Podcast show notes available here: https://www.smartpassiveincome.com/session146

#146: I’m so stoked for you to meet my guest this week. He’s Jarrod Robinson of ThePEGeek.com, and he’s had amazing success with his digital products thanks to pre-selling. Jarrod’s here to walk you through just how he’s able to guarantee a profit before the product is out the door. Jarrod has built over 60 iOS apps, but he’s not a software developer—he’s a PE teacher. Jarrod has a passion for integrating technology into physical education in meaningful ways, and he builds his products for other educators like himself. Talk about a niche within a niche within a niche! But as Jarrod reveals in this episode, you don’t have to have an audience of millions to create a successful product. Podcast show notes available here: https://www.smartpassiveincome.com/session146

In this episode "Product Validation at WooThemes", Patrick Rauland (WooCommerce Product Manager) shares how the WooThemes team validates product ideas.

This week we're sharing 7 lessons about product validation. We're also talking about optimizing your plugin for the repository, pricing and running a beta.

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! Alex Yumashev (founder of JitBit) joins us to talk about growing into a small software firm with multiple products.  We also touch on how and why Alex is almost constantly doing software product validation Read More The post Episode 15: Perpetual Software Product Validation w/Alex Yumashev appeared first on Chasing Product.

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! Alex Yumashev (founder of JitBit) joins us to talk about growing into a small software firm with multiple products.  We also touch on how and why Alex is almost constantly doing software product validation Read More The post Episode 15: Perpetual Software Product Validation w/Alex Yumashev appeared first on Chasing Product.